Scandic Hotels Group AB (publ) (SHOT) Earnings Call Transcript & Summary
February 18, 2020
Earnings Call Speaker Segments
Jens Mathiesen
executiveGood morning, everyone. Nice to see so many of you here. Welcome to Scandic's Capital Market Day here in Stockholm. We are today, as all of you in the room knows, but we have also some on the web, we are here based at The Roots, which is one of our meeting and conference areas here at Downtown Camper by Scandic, one of our signature hotels in the center of Stockholm. We are very delighted and happy to see so many of you here. Thanks for you that you really prioritized this during this morning. We have been looking very, very much forward to this day to tell you a bit about what's cooking at Scandic, and also, of course, our way forward. We have, as you have I'm sure, already seen, announced our fourth quarter result this morning, and we are very delighted also to deliver the highest EBITDA result ever in 2019. We have, also today, announced that we are launching a new brand, Scandic GO, a new brand that will tap in to a very growing economy segment and also something we are extremely excited about. I can tell you that all of the organization is really -- there's happening a lot of positive energy in this organization these minutes because all the announcements went out to the organization this morning as well, something that we think will be extremely interesting for Scandic and, we believe, significantly increases our growth potential. If we look at the agenda for today, we will start, of course, with the Q4 reporting. And this part will also be sent on the web. So we have people looking on the web. And for those of you on the web, you can follow the presentation from our homepage, and also, you can ask questions in there, which then will be raised to us later on. After that, I will take you through some of the current states of the markets, the trends, also our strategic priorities, and also, those going forward. After that, Jan Johansson will talk, our CFO. He will take you through all of our financial development, and also, give you an update of our wholesale portfolio and our sensitivity analysis. Vanessa Butani, who is responsible for all of our sustainability, will talk about sustainability, an area where Scandic has been a true, true pioneer in our hotel industry and where we have a lot and high ambitions going forward. And then finally, but not least, Svein Arild Steen-Mevold, who was recently appointed Chief Portfolio Officer, will present our new brand, Scandic GO, into a bit more details and also a bit more thoughts around that new responsibility. And finally, at the end, we will wrap up with some closing remarks and a Q&A. Sounds good, yes? So hopefully, a good morning with all of you until the lunch. But let us first start with the -- first, our fourth quarter report. As you might have seen, our net revenues grew by 5.1% in the quarter and adjusted EBITDA increased from SEK 487 million in Q4 2018, which was a fairly strong quarter for us, to SEK 504 million. On a full year basis, we beat highest adjusted EBITDA ever. We have, during this quarter, strengthened our portfolio organization with the ambition to improve efficiency of our portfolio development, both when it comes to dealing with our existing portfolio and also our growth ambitions. We have also, like I mentioned today, announced that we are launching this new brand, Scandic GO, which gives us the opportunity to tap in to the very growing economy segment in the Nordic wholesale market as well as outside the Nordics. And then the Board decided yesterday a proposed raised dividend from SEK 3.50 in to SEK 3.70 for 2019. On this page, you can see market RevPAR development on a 12-month rolling basis. Demand growth has been quite strong in all markets throughout this year, throughout 2019. In Sweden, we have seen a very stable environment for some time, with total RevPAR growth of around 2%. And overall demand has held up relatively well, and supply growth has been fairly balanced. In Norway, the market RevPAR trend has actually been slightly positive lately. We saw quite a lot of new capacity in Oslo in the first half of 2019. But this has been more than fully offset by demand growth. Both in Oslo and in the other parts of the country, Norway has actually been the market with the strongest increase in number of sold rooms during the year 2019. The RevPAR continues to be strong in Finland last year, as you can see. We got some support from the fact that Finland held the EU presidency in the second half of the year, and this led to a solid demand growth in Helsinki, especially in the period between September and November. The only Nordic market where we have seen a negative market trend in Denmark, not a big surprise, as there's been a lot of new capacity coming in, especially in Copenhagen, in a very short period of time. And this is expected to continue in the coming year. We do, however, have a positive view of Copenhagen, over time. Occupancy in that market is high. So the market actually needs more capacity. Also, it is a market where Scandic is strengthening our position in the market, significantly. We have, as you have seen, opened 2 new hotels in the last 2 years. One in the Midtbyen district and another in one centrally in Frederiksberg area, and both of those are doing very well. And we have a couple of very good hotels in our pipeline in Copenhagen for the years to come. So all in all, I would describe the market situation as relatively solid with slight positive RevPAR development in the Nordic region at present. As you may recall, Scandic outgrew overall markets in all the Nordic countries in the third quarter. This is the fourth quarter. In this quarter, Scandic's total RevPAR grew by 2.4% in total -- in local currencies. In Finland, where you can see quite a big uplift, we managed to outgrow in a very strong market. This is, of course, partly explained by our very strong position in Helsinki. Also including the Vantaa region around the airport, where demand was very strong in the quarter, with some support from the EU presidency. In Norway, Scandic's RevPAR was a bit weaker than for the overall market. And that is due to the fact that Scandic did not have any new capacity in Oslo last year where the overall market grew quite a lot year-on-year. And both in Denmark and Sweden, Scandic's RevPAR developed with pretty much in line with the market. There has been several changes in our portfolio. We opened Scandic Royal Stavanger in Q4 -- early Q4, a hotel that we took over from Radisson in June last year. We also signed an agreement for a new hotel in Helsinki, Scandic Avenue, a new Congress meeting hotel in the Central Helsinki, with 350 rooms to open in 2022. And we also signed a new hotel in Örebro, in Sweden, next to the railway station with 160 rooms, to open in 2022. During Q4, we also exited 2 hotels in Finland, Scandic Lappeenranta and Scandic Seurahuone, with 213 rooms in total. These were 2 hotels with relatively high investment needs that we decided to leave as the leases expires. At year-end, we have a gross pipeline of 18 hotels and 6,200 rooms, corresponding to almost 12% of the current existing portfolio, quite a strong pipeline. We have 3 planned exits in the pipeline, one in Kiruna in Sweden and 2 more small hotels in Finland, where our leases are about to expire. If we adjust for these 3, the net pipeline is 15 hotels and close to 5,900 rooms. This corresponds to around 11% of the current portfolio. On this page, a busy page, you see that we have a very, very attractive pipeline, where focus is on relatively large hotels with central locations in key cities, where we see room for continued good demand growth. We estimate that the average EBITDA margin for these hotels will be higher than the average margin of the existing portfolio. And apart from the Nordics, we also have 2 hotels in Germany in the pipeline, one in Munich, and our second hotel in Frankfurt, both with planned openings in 2022. On average, we will grow the portfolio with around 2.5% per year. We only have 2 new hotels for this year, of which, actually Voss in Norway opened in January, so another one coming up later this year. But on top of that, we also have ongoing extensions of existing -- in the existing hotels of nearly 600 rooms, as you can see in the bottom of this table. So quite a calm year, but then, 2021 and 2022 will be very, very active years for us. We will have growth those years of around 4% per year. And this corresponds to around 2,000 new rooms every year. Here, you can see some of the nice pictures. We only took -- brought a few of them. Some of the projects that we have in our pipeline. The other picture, you can see a new hotel in Copenhagen located at the sea front, close to the airport. It's 600 meters from the airport in walking distance. But you can also see a hotel, this bottom left corner, where we have -- we are opening in Helsinki, like I mentioned, in 2021. And the other pictures are 2 hotels in Gothenburg. One in the airport, Scandic Landvetter, and one new hotel in the emerging area called [ Ilfsoven ]. On the next page, you see a few more pictures from the pipeline. On the upper left, you can see Scandic Spektrum, which is going to be Scandic's largest hotel with more than 600 rooms in central Copenhagen. You also see a picture from Aarhus, you see Helsingborg, Turku and Frankfurt. We have recently done an organizational change, with the ambition to strengthen our portfolio management. Svein Arild Steen-Mevold, who you will later on, was previously Head of Norway, he's now Chief Portfolio Officer. This is a new position. It includes the overall responsibility for portfolio development where we are coordinating our expertise in everything from lead generation, contract management, design and concept development and investments. The ambition is to strengthen portfolio management, both in how we work with the existing portfolio, but also when it comes to growing the portfolio. I am very convinced that we will see positive effects from this in the years to come. Then we are very, very excited about the launch of a new brand this morning, Scandic GO. This is a new brand to Scandic. You could call it a sub-brand to Scandic, with a lean customer offering in city locations. For us, this is a way to tap in to an already growing economy segment. This will be a great complement to our existing portfolio of full-service hotels in Scandic. And we have high hopes for this new brand and see considerable growth potential. With quite a high share of room revenue, we expect these hotels to contribute positively to our margins, both when we compare to the existing portfolio and to the signed pipeline. We will start with an initial launch of 5 hotels. You will hear much more about this during the day. And with that, I hand it over to our CFO, Jan, you want to? Welcome.
Jan Johansson
executiveThank you, Jens. Thank you. Yes, Jan Johansson is my name. I've been CFO for Scandic, now since 3.5 years. And yes, we have a quite nice position with numbers, which I would like to go through with you here. I will go through the sales development, the segment reporting, the EPS, obviously, then the cash flow, and also, summarize a little bit with our outlook for the next coming quarter. I will concentrate very much on disclosing or explaining the development excluding IFRS 16 effects, because I think they disguise a little bit of the development. And I will come back to that during today, not so much during the first 10 minutes, though. And first, as Jens said, also has been a very good year for hospitality in the Nordics. We have a quite high occupancy level, almost as in this room here. So it has been good, despite the fact, which Jens also said here, that there has been more capacity in the market, especially in Copenhagen and in Oslo, but in general, we have a demand growth of 5%. And I think looking back, and if we were to stand here 1 year ago, I think we would have been surprised if we would have said that. So in general, a very, very good year. And then if we start with the sales development here and maybe look upon the total numbers first for the sixth year, we can first conclude that we have had support -- translation support from the currency all through the year here. Organic growth 3.9%, that's below our stated objective of having an organic growth of 5%. But we should remember that we have a lot of forced exits here. And that is connected to the acquisition of Restel, where we were forced to sell out 3 hotels. So if you were to just exclude the exited hotel here, you will see that we are actually on this 5% for the year and also for the year before. Very close to SEK 19 billion. We did not reach it, but very, very close. It's a record year. Going back, I will come back to the financial development group, so since the stock introduction later on then. A few comments then on new hotels drive around 3.5%, 3.7% in the last quarter, that's where we should be, with the pipeline we are having and so on. And that's also where we expect to be in the future. Like-for-like development, more or less in at the same traveling speed as the RevPAR, which is not a surprise. You can see here, it's a kind of a big variation between the market, as you can see here. Finland consistently high throughout the year, 8% in the last quarter, driven by the EU presidency, but also good in total performance. We have a quite solid price component in that also, which is important. Norway, despite the situation in Oslo, this is actually better than we thought initially during the year here. Northern Norway, providing support, and also, Western Norway bouncing back from the low level where it has been. Other Europe, a mixed picture. It contains the development in Poland, Germany and Denmark. Germany and Poland, okay, slightly positive. And Denmark, as Jens said, the new hotels are doing well. They are not included in the like-for-like number. So this is a like-for-like portfolio. And especially in Copenhagen, it's more under pressure there due to new capacity. Right, so how has that reflected now into the development by segment, which I have on this slide here? Once again -- or maybe I should start with this number because I think this is the first time we are over SEK 2 billion on adjusted EBITDA. So I need to once more mention that. It's an uplift of around, and also, this is excluding any IFRS effects. I will come back to that later on. So it's a record year in terms of EBITDA, but we are not pleased. And the reason why we are not fully pleased, that we are not on the 11%, because that is important for us to reach that. We have -- when you looked upon -- related to last year, there is an uplift of around SEK 90 million here. If we exclude electricity derivatives, which we had in the result last year of SEK 43 million, you can see it's almost SEK 130 million uplift, primarily coming from Finland. We are done well in the market, but also the effects from the acquisition of Restel, which has really paid off this year. And also, I think a reasonably good development in Norway, given the situation we have had with the new capacity in Oslo. Of course, we have suffered in Oslo, but Northern Norway and Western Norway has more than compensated for that. But also with the help of a high -- very high cost focus, we have had productivity increases in the Norwegian operations during the year. Other Europe, once again, a mixed picture. We lost SEK 60 million here. Important to say that the German operations is improving the results. So this negative result effect is coming 100% from the like-for-like portfolio in the Copenhagen, especially then in Copenhagen. And when you compare the Q4 number here, underlying Finland was actually even better because we had a positive one-off effect of SEK 20 million last year. So it's a very, very nice development in Finland during Q4. Sweden is, on full year basis and almost in the quarter, perfectly flat, both in terms of sales margin and EBITDA. However, remember that in the beginning of this year, Hasselbacken, the hotel at Djurgården was divested. So underlying, we actually have an improvement in the Swedish operations. Right. And that takes us over to EPS. And here, we have 3 measurements on EPS. But I comment on the fourth one. So I need to take you through this one. The reported EPS, as you can see, has an improvement, but this includes a kind of a big effect from IFRS 16, which I will come back to later on. Excluding that, still a very good effect. And obviously, now look upon the full year numbers because they make sense. Full year numbers, where you can see that we have the uplift. But this year, we also sold Hasselbacken with a big capital gain. If I exclude that, that corresponds to SEK 1.66, plus some other small items. Last year, the integration costs for Restel. If we correct for them, you can see that we have a slight negative development. But we state anyway here that we have an underlying EPS growth 4%. How come? Well, last year, we had a change in Swedish tax rate, which we revalued the tax liabilities, which gave a positive effect. And also, last year, you remember the inefficient hedging of electricity derivatives, which is also included. So if I correct for those numbers, we have a 4% increase in underlying EPS. And this is also part of the reason why we continue to raise dividend from SEK 3.50 to SEK 3.70, and that's a proposed increase I should say, which is around 6%, something like that, if I calculate right. I look up for you, Henrik. Yes, you know. Right. And then cash flow. And this is the cash flow statement where I exclude IFRS effect. I know there are some confusion how to read this, but this is the right way to read cash flow. And you can see here, it's a very, very strong, solid free cash flow of over 3%, including expansion CapEx. It's an easy number to remember, SEK 777 million. We arrive on a net debt below SEK 3.5 billion, net debt to adjusted EBITDA multiple of 1.7x, which is actually where we were 2 years ago when we made the Restel acquisition. So we have restored the financial capacity during these 2 years. A favorable development not only on the adjusted EBITDA, but also change in working capital. And it's actually something which we should have when we grow the business due to the prepayment model we have. So this is a natural financing which we will get as long as we grow, which there should always be positive working capital development when we grow as a group. So it's kind of a free financing. I look at the banks now. And then we have had some one-offs with Hasselbacken, but we have also paid in penalty tax to the Finnish tax authorities, which we are claiming back. We haven't had the result yet from that. We expect to have that during the year. Investments, both in existing operations and in expansions, more or less on the same level as last year. All in all, this gives a free cash flow which is SEK 0.5 million better than last year. As I said, this has restored the balance sheet after the Restel acquisition, and we end into 2020 with good financial flexibility, and we will come back during the day how we looked upon that. And then finally, the outlook. I should start to say that when we look upon new hotels coming into the market, 2020 will be a little bit of a softer year in relation to 2019. Copenhagen will still have new capacity and the like-for-like portfolio in Copenhagen will still be challenged. Norway, not so many hotels in the market as we have seen in Sweden and feel more or less in line with what we saw during 2019. We have a positive view on the demand development, at least as long as we can see right now, which means that all in all, we believe that we are able to have a like-for-like growth of 1% to 3%. We get an extra fuel from the leap year now, an extra day, this is always good with an extra day. You remember that usually new inventory provides some 3% to 4% of our sales. That will not happen, the first quarter, and that is also due to that we have negative effects from the exits which we have done. So count on a slightly positive effect there. But not to the same extent as earlier. So that was the last slide for this session. And this is -- yes, now we have the Q&A.
Jens Mathiesen
executiveYes. Questions? Yes.
Stefan Andersson
analystStefan Andersson, SEB. A few questions. First, if you look the 2 exits you did during the quarter, and to make it easier for you, also included the 3 exits that you are planning to do, if you look -- you talked about heavy investment needs. And that's one thing. But if you look at the margin that they perform on, are they above or below the group?
Jan Johansson
executiveAbove. And I'll come back to that. We will. So this has actually been the exit should be margin accretive, but so far, they have actually diluted margins.
Jens Mathiesen
executiveWe have had -- as you know, we had 3 forced exits in total due to the Restel acquisitions, which we did. And then we have a mixed picture of those we are leaving. A few that are okay, marginal-wise, but we don't see fits well into the portfolio long term and some others that they are also very low on margins that we are leaving.
Stefan Andersson
analystAnd then if you look at the pipeline, you said that the margin is higher in the pipeline than what you have in the group. First of all, I guess, I assume that you talk about situation after a ramp-up period. So I'm just wondering, part one of the question, how long will that ramp up be, do you think, on average? And secondly, why would you say that the margin is higher? Is it because they are located -- you have higher margins in cities versus the country side? Or what is the reason?
Jens Mathiesen
executiveYes, yes, you're kind of spot on for both reasons. You said the first question with the ramp-up, that is very different from location to location. When it is a prime seat location, the ramp-up is very fast. We have seen in some of the large -- our latest openings we have done, we have a ramp-up period of maybe 1 year, 1.5 year, then we are kind of into market speed. Some of the openings that we have done lately in the city locations have been extremely positive. And we see that the pipeline is also on very central locations; it's kind of large hotels that fit into strong markets. So the ramp-up will be pretty fast. And that's also the reason why the margins will be higher. They are larger hotels based in the strong markets, where we see also in our average portfolio, we have already stronger markets in these cities.
Stefan Andersson
analystAnd then a nitty-gritty question maybe. I just thought the depreciation seemed a little bit high on the reported numbers in the quarter. Is there something in there, which is...
Jan Johansson
executiveYes, we have made some -- I think we commented on -- in the report also, we have made some write-downs. So some assets, it's on loss-making units during the year also.
Stefan Andersson
analystDo you know the number in the quarter?
Jan Johansson
executiveI don't have the number in the quarter, but I'll check it out for you later on.
Stefan Andersson
analystAnd then my final question. Just you talked about the outlook, Jan, there. And you said it looks softer going into this year than last year. Just what do you mean by softer? Is it softer, less challenging? Or is it the softer market?
Jan Johansson
executiveYes, did I say that? Then I have to rephrase myself. I said, we don't see any change in demand development, even if last year was very, very high with around 5% almost in average there. What I maybe meant with softer, I think about what I meant right now is that we will see less capacity coming to the market this year than last year.
Jens Mathiesen
executiveYes. There was another question here. Christer?
Christer Beckard
analystYes. On the margins, let's focus on the margins.
Jens Mathiesen
executiveYes, that's good.
Christer Beckard
analystYes. But -- and on the nice slide there that you're not open up so many hotels in 2020, yes, then you can have all your managers just focus on getting the margins up.
Jens Mathiesen
executiveYes, it's a good thing.
Christer Beckard
analystYes. So wouldn't you assume then that the margins will go above your goal in 2020?
Jens Mathiesen
executiveWe do not comment on that specifically, but it is very clear that we, as a management and the whole organization, has some clear focus on margins. You will hear that throughout the day, both from me and from Jan. So all of the organization, I promise you, is really looking at margins. We do something that is short term, and we do a lot of initiatives a bit more long term. When it comes to short-term initiatives, it's also around the whole food and beverage area, which we have mentioned, how we look at that, openings, hours and concepts and offers, et cetera, in order to optimize that. And, of course, we see immediate effect in some of these areas. But also in some of the long term, it's about the whole portfolio, where we need to work a bit longer to see the effects since we are this bigger chain.
Christer Beckard
analystOn the previous question, that you discussed that some of the hotels that you were exiting had better margins, some had weaker margins. And if you take a picture today, you have 270 hotels.
Jens Mathiesen
executiveYes.
Christer Beckard
analystHow many of them approximately would you say has very weak margins?
Jan Johansson
executiveYou will have an exact answer to that later on.
Jens Mathiesen
executiveWe see a picture where we have split the portfolio. So we actually show you how many hotels that are below 5%. And that slide is so good. So we shouldn't preempt that question right now.
Christer Beckard
analystOkay. And then my third question. Of course, some of the margin's expansion has to come from you exiting some of these weaker hotels in this great slide that we will see later on.
Jens Mathiesen
executiveYes. Yes.
Christer Beckard
analystThe market for buying and selling hotels, is that good or bad?
Jens Mathiesen
executiveWe'll also come back to that and not to postpone all the things, but we will be quite specific when we talk about the growth opportunities and also how we look at the market. So it is something we will come back to. I hope we can take it later on if you have additional questions. Thank you. Good. Okay. Yes?
Unknown Attendee
attendeeMaybe then looking at the CapEx angle to the same question. Obviously, you have had quite high expansion CapEx, and I saw there was also a big, big pickup in renovation CapEx in Q4. How do you see that going forward? I guess when you're looking at, at least expansion CapEx, that should be a big drop during this year?
Jan Johansson
executiveThat's why I like Scandic GO. I mean, this is capital efficient, so if we can have a more kind of those hotels into that should be -- make us, enable us to have a much more capital-efficient CapEx approach going forward. There are -- historically, there are some tendencies that we, in some areas, has overspent.
Jens Mathiesen
executiveBut I think if -- also to your question, this is a year with fewer openings and, of course, a year with fewer openings also leads to a bit lower CapEx in those perspective. But we are quite good at balancing this because we have the whole technical service departments, et cetera, that can handle certain amount of workload. So when we have lower new openings, we kind of secure that we also renovate a bit more here and there where we need to renovate. And then maybe the coming 2 years, you will see us slightly renovate a bit lower because we have a lot of new openings. So we balance this, kind of, stabling out, and we want to stay around this 4%, just below, in CapEx when it comes to the renovation on CapEx.
Jan Johansson
executiveAnd you should also remember here as part of -- and that was part of the Restel calculation and part of the investment case, that there was some properties there, which we need to deal with, either by exited them or lift them to kind of a Scandic level in terms of standard. And we are starting to get through that.
Unknown Attendee
attendeeAnd then hearing still also in this room, people, quite a few, sitting sneezing; coronavirus, is that something that you're hearing for your business? Or do you see any impact of it? Or...
Jens Mathiesen
executiveWell, if I didn't think about it or we didn't think about it, we would be probably a bit naïve. But if you look at the circumstances in the whole, it is a topic that I will also put a few comments to later on. I'll show you some slides with the different source markets, you will see how big an impact that has on Scandic. But right now, it's a very limited effect. It is a seasonality issue as well. We have much more Chinese in the summer than we have in the winter. So in the beginning of the year, it is fairly nothing. And during the summer, it's a bit more, but I'll come back to the exact numbers. But not something that is worrying me when we talk about Chinese. Maybe more what is happening with side effects of the economy as such that we need to all evaluate.
Unknown Attendee
attendeeWas it a lot of impact on travel bans and these kind of things, if you go back to the SARS time?
Jens Mathiesen
executiveWell, there were some, but it was -- if I compare at that time, I think they were a bit of panicking because it was kind of the first thing. Now you know this because you valued the whole market as well. It seems that the panic is very different around the world. You see some airports where everybody is wearing a mask, and in some other airports, nobody does. So it's a bit where do you come from. And the travel bans is also related to this because some companies are, of course, putting some travel bans to China right now, and to Hong Kong and certain of these markets. But that could also be an opportunity to use this summer in Europe or Northern Europe, where it's pretty safe so far.
Unknown Attendee
attendeeAnd one final question. Looking at the portfolio coming into the market. I see some of the hotel has slided a little. Are you for certain about the timing of them now, no planning permission problems or anything like that?
Jens Mathiesen
executiveNo, we are not worried with the current pipeline, and I must say that I took over some of this pipeline. I was part of the executive meeting before but -- the executive commission of Scandic. But you can say that a lot of these decision was also done by my former colleague and before me as well. But I think the pipeline is extremely strong. It fits well into our strategy. It fits well into the key cities. It is the cities where we have high occupancy, where we have a high growing demand so I'm very -- I look forward to getting these hotels into the market, also to prove to all of you that this will improve margins. Yes. More questions? Then I think also, time-wise, we are a bit over. So I think we will conclude with this and come back to questions later on. Thank you for those who was following us on the web. And I can say to you that the whole day will be done in a video version together with the presentations that will be on the web page -- homepage later on. But thank you for joining us to you guys. [Presentation]
Jens Mathiesen
executiveSo welcome back to the next part of this day. With this small movie or intro movie, we kind of wanted to take you through maybe what you already knew, the whole history of Scandic. But this was a good way to do it, we thought, instead of me using the first 20 minutes of your time talking about the history. So what I will do is to talk a bit more about the current state, the strategy and the market trends and how we see the way forward. We are in a market where demand is growing, that we have said again and again. We have built a strong position in that growing market, and are -- we are, today, the clear market leader. We have an attractive pipeline and an attractive business model with good cooperation with the landlords, also with margin stability over time. And then we are a true pioneer within sustainability, an area that is becoming more and more important. We have a unique culture, extremely important in a service industry, the strong culture, which has, of course, driven customer satisfaction. We have very, very highly engaged team members in Scandic. We are also a very attractive employer due to that. And you can imagine these years where we are all fighting for the right workforce, having such a high team-member satisfaction is really supporting us. It means that we have a higher team-member satisfaction, leading also to higher guest satisfaction. We have seen year-on-year, the last many years, that, that has increased year-on-year, also when it comes to net promoter score, which is the guest satisfaction. And that is, of course, spreading the perception towards the brand has been -- is much higher than ever. And also, due to that, we see lower turnover of team members even in a market and environment where everybody is fighting to get the right workforce in. This is how we present our strategy. Our vision is to be a world-class Nordic hotel company. And we are not restricted, as you know, to the Nordic region. But we do have a Nordic heritage. And we think our values and the way we think, can work well also outside the Nordics. Our mission is to create great hotel experiences for the many people. And you also see the values that you heard in the small movie, the 4 values, be caring, be you, be bold and be a pro. But I would like to focus a bit on what we would call our strategic cornerstones, in the bottom of this pyramid. This is what we work with every day in order to reach our goals: the engaged and motivated team members, very important, as I mentioned, in our industry, sustainable business, something that should reflect all our decision making in how we decide things in the company. Then we want to have a growing and improved hotel portfolio. We want to have attractive brands and customer offering, optimized distribution to make sure that we reach customers in the best possible way, wherever they are, also something we will come back to. And then in the bottom of everything, we have an extremely efficient operational model. You know that Scandic is kind of worldwide in the hotel industry, well-known for a very strong model in the bottom. Also, something that continuously is something we work with in order to improve the KPIs and the key figures. With the acquisition of Rica, we did, in 2014 and -- in Norway, and Restel in Finland in 2017, we are today, a very strong and leading actor in this region. We're not only in a leading position, but we have kind of the position where nobody can actually compete with us. We operate, as you know, 253 Scandics, but we also have some signature hotels. Today, we have 5, where we are based here in one of them, which means that it is a brand by Scandic. This is Downtown Camper by Scandic. We also operate some other brands, 7 IHG hotels, that's Indigo, Holiday Inn and Crowne Plaza in Finland, and also 3 Hiltons in Helsinki. All of these are in Finland and was part of the acquisition we did with Restel. So Scandic is already today, you can say, a multi-brand operator, even before launching Scandic GO. After a few years now with relatively rapid growth, 2019 was a year of refocusing. And we initiated different measures, the 5 focus areas, et cetera, to drive margins, cash flow and market position, something we continue to work with. And we have a clear ambition to grow from a position of strength. We have a great business model. We have long revenue-based lease agreements, which is the dominant model in our region. And most of the contracts, as you see on this picture, is variable. They enable stable margins over time and maybe even a bit more stable than you might think when you compare, internationally, us with others, and Yana will touch upon that in his presentation a bit later. We are, at Scandic, responsible for both the operation, the brand and the distribution all the way through, so the complete P&L of the hotel versus franchises that only gets a small fraction of the revenue. There are, of course, several clear advantages with our model, and that's why we like it. It creates margin stability. We control the customer offering, which is a bit unlike franchises. It gives us a very quick time to market. And I can say that when we did change this also during 2019, I was extremely impressed by the strong culture of Scandic to see the speed of the -- from decision making from my office and the management office into the organizational impact. It is a huge and powerful thing we can do when we control all of the team members in the hotels. We get full economies of scale, both in operation and distribution. And then we have shared interest with the landlords. Landlords have an incentive to drive our revenues. And we have also discussed CapEx with many of you. Please remember that in -- with our model, we kind of invest together with the landlords. So they take, also, quite a big share of the investments in order to drive the revenues. And then you can say the model allows us also to keep international players out of the Nordics a bit, because they like the management and the franchise model, whereas we go in with leases. So it's kind of, also, a way to control the market a bit more. So it's also a strength in our model. We have, as I have mentioned before, a very strong operational model with very efficient hotel operations. It is a high degree of standardization in the back end, where, of course, we want to benefit from economies of scale, et cetera. And we also steer this on an extremely tight target model, meaning that every week, every day, we look at the expected turnover, and we do the planning of the manning accordingly. So we use this to both adjust up and down according to the turnover, which we expect. This is something we are extremely good at. We have to be quite good at that, since the payroll costs in the Nordics are pretty high compared to other parts of the world. So we need to be really lean in our model. That's something that also works outside the Nordics, of course. So this, combined with a very strong front-end focus or combined with our customer focus, is a very strong model. We are in a growing industry. Travel and tourism globally is growing at a premium to GDP. So it's quite of -- kind of nice to be in this industry. We also know that it accounts for nearly 10% of the global GDP, the whole travel industry, and it's growing. There is a lot of reasons behind it. Of course, we have seen the last many years now that low-fare airlines has been increasing. It creates an environment where people can travel pretty cheap, and they do. We see the digital distribution that allows anybody to find the good offers, and it helps us, of course, to hit the customers wherever they are. You see urbanization, you see growing leisure, which we will come back to and also an individualization in general, meaning that people travel more and more individually, 1 or 2 or 3 or 4, than in bigger groups. We estimate when we look at some numbers which we have been digging into the last 10 years, we estimate that the average growth in demand growth has been around 3% to 4% the last 10 years on average. And you see fairly stable growth in all markets. 2019 was also pretty much in line with the long-term trend, so pretty stable. The annual growth actually corresponds to around now 10,000 to 12,000 extra rooms per year. So 10,000 to 12,000 extra rooms per year, or you can also say an extra 3 million room nights per year; quite a big increase, 3 million room nights in average. When we look at the structural differences, the growth in the leisure segment is estimated to grow between 5% and 6%. So that is actually growing more than the whole region as such. The international demand is also growing more at the same 5% to 6% speed. And this is an average of the last 10 years. So international and leisure are growing more than the local which is interesting and very interesting for the future. And that's why you also heard us in our strategy, tapping more and more into this growing part of the segments. And when we finally look -- also linked to some of the questions around the major cities, when we look at the major cities versus the total, we also see growth rates at 5% to 6% on a total Nordic base. When we then look at the supply-demand balance we have in the Nordic region, capacity growth has increased in the past years. But demand has actually continued to outgrow the supply, leading to higher occupancy levels, a very solid picture. This shows that the new capacity also supports the increasing demand. For 2020, we expect supply growth to be slightly lower than it was in 2019. A few words on the distribution landscape. The distribution landscape is something that has changed a lot the last years. And globally, everybody is talking about what is going on with meta searches and OTAs, et cetera, et cetera. It is very important for me to say, I look at all of this as possibilities. For Scandic, this is a possibility. We are a Nordic hotel chain with a few hotels outside the Nordics, but we use all of these partnerships to reach customers all around the world, something that we couldn't do ourself and that's why we find partnerships with these booking channels and search engines, et cetera, being very, very valuable. What is, of course, important and something that I will come back to as well is that you should remember all of this is kind of a booking channel. We own our inventory. We have the guests in a long time at the hotels. We are -- you can cut away one of these, you cannot cut away the hotel itself. So we feel kind of confident working with these partners, and I'll come back to how we see this from a loyalty perspective as well. Our distribution mix is changing quite rapidly. I don't think this is a surprise for anybody, not for me and that you shift from analog to digital. Of course, we do. We do have around 60% direct distribution. But an important thing is, if you look at these 2 pictures, in each part of -- I don't know which part Svein Arild will go through. If you look at the own web, the orange one, and see the growth of that, and you see the OTAs, you can actually see that even with everything we did last summer, where we took a lot of decisions related to driving international growth a bit more, you see that own web has increased more than the OTAs, a very, very healthy signal. Then if we split it in another way and look at own web versus the OTAs, of course, a lot of own web is intra-Nordic business. But we also see that we get more and more international business on own web. And on the OTAs, you see more than half is international, but some is also intra-Nordic. And I would say, for me, that upper part of the international business is really, really good, something we couldn't reach ourself, whereas the intra-Nordic business, of course, I would prefer them to book at Scandic's webpage directly. So what we do, we focus a lot on converting intra-Nordic business from the OTAs into own web. I prefer that the Nordic people should book directly. And of course, if you come from U.S. or India or Africa, it's probably easier to do it with the OTAs. So this is a focus for us. If we look then at the different source markets and look at the international markets, it has been growing quite rapidly. You see Germany, extremely big, U.K. and U.S. So these 3 markets, Germany, U.K. and the U.S., they are the biggest markets for us. And then, of course, you see China. If you look at China as the fourth biggest international market and it is growing. It accounts for approximately 1% of our room nights. But it accounts for less, and just below 0.6% of our turnover on a full year basis. And you know the Chinese are primarily coming -- of course, you see a few here and there in the streets right now, but primarily during the summer. So to be honest, we really haven't seen a lot of effects from the corona situation in the beginning of the year. And if it was only the Chinese that were hitting us, then we would be able to handle that as well. If you look at the whole Asian market, it accounts for below 1.5% of our turnover. So it's not that big a source market yet. But of course, the big question that I cannot answer today, and I don't think you can either, is what kind of side effects will corona have on the whole industry. But right now, we do all we can to source from other markets than the Chinese and the Asian market. So with our partnerships with tour operators, et cetera, we, already for the coming summer, are filling in with customers from other source markets, and all of our campaigns are directed towards anything else than the Asian market to secure that we are impacted with the least effect. We are working a lot, and we have been speeding up our digital investments. We have been spending more also last year in this area. We think that this digitalizing the customer experience is extremely important. And already by Q4 this year, we will be launching an updated and new version of check-in and check-out solution, where customers on the mobile will be able to check in and check out and even use their mobile as a room key. We will start by doing this at all our new Scandic GO hotels. So the first 5 openings, which we will come back to, will all have check-in, check-out and room key solution. And thereafter, as of next year and ahead, we will introduce this to all the Scandics. There's kind of 2 dimensions in this, which I think is important to say. I think this will create a fantastic customer experience, avoid standing in queues and lines. But also, it gives us a lot of opportunities in Scandic to interact with our customers in another way. And if we look this into a perspective of our very large and strong loyalty program, our loyalty program is, by far, the largest hotel program in the Nordics with more than 2.5 million team members, or guests in the program. And it accounts, as you can see on this, for more than 1/3 of the turnover. So very, very loyal guests we have in that program. Personally and with the management team, we have had a lot of conversation around this. And I don't think I will reveal any thoughts that the market and the competitors cannot listen in to. I think you will see a lot of speed in this area. I will make sure that Scandic is also securing that we develop our digital solutions to the customers in a fast and efficient way in order, also, to drive loyalty. It is back to the part where we own the inventory or the inventory of Scandic. We kind of control like nobody else do, whether a loyal customer should have some benefits that the nonloyals should not have. Of course, they could check in before. They could even select their room before the others. So if you prefer a certain room, you could actually, as a loyal team member -- as a guest, you could be able to do that before the others. Or maybe take out a few hours later because you are loyal member without paying for that. So a lot of things will pop up in this area and I'm looking extremely much forward to that. And I think that will create an environment where you will see a larger part of the customer base being part of the loyalty program. I don't think it will go the other way around. Then in -- during the summer, and last year, I reported, together with the team, some 5 key focus areas. And this doesn't mean that we do not focus on other areas. But this was extremely important for me and for Scandic, that we have a refocus on these areas: portfolio management; food and beverage; CapEx; optimized distribution; and digitalization, and I just touched upon a few of them, but I'll do it a bit in a ramp-up version. Strengthened portfolio management organization, something that we have now done, we will increase, also, resources in that area, in order, also, to support our ambitions within the growth. Then there will be a continued focus on actions to address the underperforming units. Yana will come back to it in his presentation as well, but this is quite high on my agenda. I don't like to see the hotels that are not profitable or with very low margins. So we will never be satisfied with anything unless it is supporting our overall targets and goals. And we will be constantly working on solving things that are below. Then we have today announced the launch of Scandic GO, something I mentioned that I am extremely excited about. I think this has a big, big potential for Scandic. And really, nobody owns that segment in the Nordics, even though it's grown. So it's a big fragmented segment where we want to step in and, of course, with high ambitions. We are the market leader in the Nordics. We are the largest operator in the mid-market segment, where we are the market leader as well, and we want to be so as well in the economy segment. Finally, but not least, we will continue to secure a high-quality pipeline with an increased growth. Then food and beverage, something that actually accounts for around 1/3 of our turnover. So 1/3 of our revenues come from food and beverage, if you also put in the meeting part of the business. And you all know that certain areas of this is very profitable. Meetings are quite profitable. I can tell you, bars and alcohol is pretty profitable. But the A la Carte business is less. So what we do, of course, is we work a lot in this area, look over all the concepts, opening hours, offers in order to improve. We also even evaluate outsourcing A la Carte restaurant, something we have already now done in 2 restaurants and something we will continue to evaluate. If somebody else has a clear focus on doing that, and they like 2%, 3% or 4% margin because they run a business with another focus than we do, then it might be a better solution that they operate one of these restaurants, especially in some of the key cities. Then all of our signature hotels, they will be charging for breakfast as of now. So we changed already 1st of January some, and the rest will be changed, all of them now in Q1. So we will charge for breakfast. Also because we have a broader international mix of customers in these hotels that are used to paying for the breakfast, which they do all over the world, but not in the Nordics. And the first signs, I can tell you from the beginning of January, are very positive, when I look at this. Then, of course, also meeting is a very important part of the business, and we have centralized all our strong people into destination desks in order to give customers a full and speedy reply. So when you have a request for a meeting at Scandic, you will get immediate reply whether we have room and also an offer for the price. That allows us to, of course, be closing the deals a bit faster than if it lies in an inbox in one of the hotels. We have a more structured approach to maintenance CapEx. It's not that Scandic was not good at this. And it's easy as a new CEO to point fingers at everything, but this is something where we could be a bit more structured. The new organization also with Svein Arild in heading that, we'll also now integrate all of these decisions from business, property and design development and from prioritizing the different projects, we are looking in, in a more detailed way on the business cases linked to the investments even on smaller renovations. We don't want to build [ a new team ], that's for sure. I want to continue to renovate and secure a perfect portfolio. But of course, we should not invest -- overinvest in an outgrown hotel if we couldn't get the return. So like we have said, maintenance CapEx should not exceed 4% in a yearly average. Then we have several ongoing development projects to enhance the customer experience on the digital platform. This online check in and check out is something we spend a lot of time with right now. And we also implement, in Yana's responsibility, a new ERP system for all our markets and hotels. So we will have a group-wide ERP system. And you can say, well, we thought you already had. But since we have bought other chains like Rica and Restel, we haven't had. But now we put everything into one ERP system, which secures that we kind of get immediate data and can work with this on a group-wide basis. And then we work a lot on replacing manual processes. Not that we have a lot of that, but we have a lot of manual boring processes that we can automize, and we can put into robotization and secure that we handle that. That is rate loading and a lot of transactions from payments in the shifts between the nights and stuff like that, that we automate a bit more in order to be more speedy and to save costs. And then the fifth one, the optimized distribution. We have talked quite a lot, the last year, around this. We want to secure that we take our share or even unfair share, a larger share of the growing international business and also taking a larger share of both when it comes to international, but also the growing leisure segment. We saw a lot of positive effect of that during the summer in the third quarter, where we outperformed all of the markets with our initiatives. And then one of the big, great news of today is, of course, our new brand, Scandic GO. You will hear more, and you will see some -- much more about this brand from Svein Arild later on. But the most important thing for me to say is kind of why we do this. We are moving into this segment because it's a growing segment. We see that there is a clear position that we can take. It is in trends, in line with the trends of the markets, what is going on with individualization and growing leisure and urbanization. So that's something we want to tap into. And it enables us, also, pretty clearly, to take a larger share of the Nordic market than we can today. It's a very standardized brand. So it's pretty easy to expand with even outside the Nordics. With a higher share of room revenue and less F&B and other areas, this is also more capital efficient. And even more capital efficient than both the current portfolio and the pipeline we have in Scandic. With Scandic GO, you'll see on this picture, and don't be too careful about the signature hotels, I will come back. It's not that we have an ambition in signature hotels to add another 50 hotels in that area, but just to show that we have 5 signature hotels. We do not plan more signature hotels right now. But if there is a possibility for a hotel that doesn't really fit in and we would like it because we could get the right terms and conditions, then we could do a signature. But when I look at the force we have, that's on Scandic and now on Scandic GO, tapping into a larger part of the growing market. So pretty clear, in economy segment, we will be doing more Scandic GO. But also, as you see, we can be a bit more crisp with our offering with Scandic. The next one is kind of a busy slide, and I'll try to go through it, so that you all understand what we are showing. This is our way of looking at it. And no matter who will look at it, there might be different numbers when you look at the potential in the economy segment because who defines the economy segment? But here, we have taken 2 examples. We have taken the capital cities on the right one. So that's the 4 capital cities. And on the left one, we have taken Copenhagen as a case and we have added Airbnb. And if I look at this, you can see that on a Nordic basis, it's above 10,000 rooms that you see on the 4 capital markets. If then you look at all the regional cities, et cetera, where also these economy hotels pop up, I don't know if it's doubled, but it might be. But if you look at Copenhagen as a case, and I know that you know that I'm Danish, and it's not that -- that's not the reason why I brought this. But of course, I use this because I hope I do not offend anybody, but Copenhagen has more international guests than any of the other markets. So that's simply just a fact. And that's growing. So Copenhagen has actually difficult maybe to see in this one, but if you look at the bottom and can see the different in the color, it is nearly 6,000 rooms now in Copenhagen alone into this economy segment, and it's growing. If you add then the Airbnb part, which is also pretty big. And in all of our regions, this is really -- has become a big player in the market, and they have actually come into this market. On top of all the growth percentages that I showed earlier on, shows that we have a huge growing leisure and international market. I think with Scandic GO, we will tap into both regaining some of this from the Airbnb and, of course, taking our share of this growing economy segment. Maybe then a somewhat simplified picture, but it is pretty easy to read. We mentioned earlier that the yearly annual demand growth was some 10,000 to 12,000 new rooms per year in the Nordics. With our portfolio and with our pipeline, we do have around 1,500 new rooms per year on average. So it's kind of 15% of that. We do have a market share in the Nordics, around 15% as well. So it fits well into that. If we take the branded market share, it's much larger. And we think, when we add now the Scandic GO, that we can grow our potential. We can grow our pipeline in order to get to some 2,500 to 3,000 rooms instead ahead of us. So this is a clear ambition in the growth. As you know, we also have business outside the Nordics, even though it's not that many. But we have a very proven model in Germany and really, really positive and satisfied to see the numbers in Germany that is constantly improving. And we do actually have a nice and 2-digit margins in Finland, and we see that we also take a clear position in those cities where we are based. So even with few hotels in Germany, we have 4 hotels in operation and 2 on the way, 2 in Berlin, 1 in Hamburg and 1 in Frankfurt. I can tell you that when we look at our comp sets, which is not easy comp sets, then we are beating our comp sets in these markets; shows that Scandic has a model that works also outside the Nordics with our very proven solid operational model. Then we have strengthened our business development organization and the whole portfolio organization with Svein Arild and his team, where we will do much more. We do have internal funding capacity. So we do have the possibility to do more. So I can tell you that I think it's time for Scandic to explore a bit broader and a bit more the opportunities also outside the Nordics. Why shouldn't we? But when that is said, we say shareholder value is key. We do not compromise with our business models, and nor with our financial targets. So that's why we also have said no and rejected a lot of possibilities in Germany. And that's why the speed of the growth has been maybe not that fast. Because we do not want to grow faster than we can deliver on our promises when it comes to shareholder value, just to make that pretty clear. If we look at the growth alternatives outside the Nordics, there's -- of course you could look at this from many angles, we try to say, we have like 3 different ways of doing it. We could grow with new build projects where we could do like we have done now in Germany that we do greenfield openings. But from getting the lead, finalizing the contract, building the wholesale and opening in it, it takes quite a long time. The positive thing is we get exactly what we want. We get the exact configuration we want and that's why they also deliver very solidly because we can build the hotels that we really need. The negative part is it's fairly slow. When you look at the right segment of the M&As and look into what kind of environment we see on the M&As, when I look at Germany and the transactions that has been done in Germany lately. I think it's on very, very high multiples, too high for us to be interested. That's why we haven't done any. So we're back to shareholder value. We want to do deals when they are good, otherwise, we wait. But we have the financial firepower, which also you will see more from Yana, so we can do quite a lot but we don't want to do it unless we find the perfect solutions and offers. Then, of course, you can say the one in the middle, where we have been riding here, increased focus. We really haven't spent a lot of time to analyze the opportunities outside the Nordics when it comes to takeovers of existing hotels, single properties that we could take over. I think Berlin has some 765 wholesales or so. We have been looking at finding new locations. Maybe we should look a bit more on how to grow also with takeovers that fits into our brands. And then, of course, you could also say that there might be smaller chains. What is a small chain? Could be anything from 2, 3 hotels up to, I don't know, 20, 25 hotels, that maybe we should look a bit more as well. So within Svein Arild's responsibility, this is something we will intensify, we will add resources and we will be looking broader and not only on Germany, but mainly in the northern part of Europe, but look broader than we have done previously to secure that we have more to choose from keeping our financial targets. Thank you, and I'll leave it to Yana. Thanks.
Jan Johansson
executiveThank you.
Jens Mathiesen
executiveI don't know if we should take some questions, or we should combine them afterwards actually, but, Henrik, should we take a few [Foreign Language]? We go and you have the next time we take the questions together.
Jan Johansson
executiveAll right. So then I'll continue clicking here. Right, our financials. I will start to go back in history, reflect a little bit on why; what has driven us to where we are today. And the starting point will obviously be the stock introduction. After that, as I promised before, we will go through the profitability spread in the portfolio. I think it's quite intriguing and interesting things that you will see there. We'll probably save those charts for later and follow us up on them. And then I couldn't resist to put in a few slides on IFRS 16. Because I think we have lived with that now for a year, we have, I mean, tried to embrace that in a positive way. However, we have now been with it for a year. And I come -- will come back to you, and I will be quite clear what my opinions are about that recommendation. And then finally, of course, we talk about where we are heading with the group strategically, and how well are we equipped financially to take on that journey, so I will conclude with that. But first, if we start then 2015, I think it was in December 2015, this was launched to the stock market. We recorded some SEK 12 billion that year, and we are now close to SEK 19 billion. If we look into the organic growth, which is something which we believe that we can control over time reasonably, we have a target of 5%. And you can see that over the years here now, we are on 6.9%. Quite high organic growth in the beginning, '16, '17, I think, and that was very much driven by a strong RevPAR in all our main markets. That has softened a little bit the last couple of years due to more capacity in the market, nothing wrong with the demand, as Jens showed earlier. The like-for-like portfolio has done 3% or 2.9%, which is in line with the RevPAR development in the market. Currency has been supportive during this year with the help of the low interest here in the Nordics. Exits, and you have seen that we have had done some forced exit, which was a prerequisite from the FCCA when doing the Restel transaction. But you will -- we will also come back to that later on because we will need to focus the tail part of the portfolio more. So all in all, SEK 6.8 billion in sales additions during this year. Right, and then our adjusted EBITDA, excluding any IFRS effects, starting at SEK 1.2 billion, 2015, now over SEK 2 billion, 4 years later on. And you can see here that the like-for-like portfolio have contributed SEK 158 million on a margin of 16.1%. So the like-for-like portfolio has been margin accretive during this year. And the like-for-like definition is the 2015 definition, that's the only way to do it. New hotels, 12.6%, and this is obviously below our investment criteria, but we do have some hotels which are in ramp-up. But don't make any mistakes. Our investment criteria are higher than 12.6%. Exits, we touched upon that earlier, Stefan. Unfortunately, they are margin decretive here. And this is -- the reason is Hasselbacken here, which was not a bad business, it's reflected in the capital gain. And also that's some of the exits which we have been forced to do has had quite high margins. So this is not really tail hotels which has gone out in terms of margin. Some might be considered tail hotels, if you look into this shape and 4 of them because they were a little bit worn out, if I may say so. Restel, on pro forma level, 19.6%; this year we are close to 14%. This is absolutely in line with our expectations, which is good. Are we satisfied? So far, but we have higher ambitions than this portfolio, the Restel portfolio, and we will come back also later on because there is a profitability spread also in this portfolio, obviously then. So 10.8% and, of course, we have our minds on plus 11%, which we -- I remind of or above this. And I can assure you, we talk about this all the time in the management team. Right. And this is a little bit of new information, return on capital employed. And we did this in 2 ways. Why? One was that we -- when was introduced to the Stockholm Stock Exchange had a goodwill in the operation, which come from earlier acquisitions. And so, we made a bar where we exclude that and reset, how to say, the capital employed calculations, where we are on 11% at the time of the IPO. And you can see that, that has been increased to 12.5%. How come? Well, the like-for-like portfolio has improved. Also, including the fact that some of the new hotels are in ramp up and actually diluting that number. So if I just take the new hotels as a kind of aggregate, they are actually on single-digit return because then their explanation is that they are in a ramp so far. Restel, over 10%, not that bad, only 2 years into the acquisition and as I said, the bars and the expectations and the plans are higher than that. So there is an improved return here. And you might ask, where do we put the bar when we make new investments, how do our discussion go with Sam and Jens and so on. And obviously, we say that we need to have some 14% at least on the fully ramped-up hotel. So this should be better over time. And I think, I mean, when you look upon Scandic GO, you might -- the logo is fine and the concept is fine, but I will have to -- it looks very [ intense next time ] also, just so you are aware about that. Right. And here, we come to the profitability spread. What we done here is that we have divided it into 3 sections. One is above 15%, and why 15%? This is excluding central support cost, which is approximately 4%, which means that when we invest in a new hotel in order to secure that they are margin accretive, they should be all here after ramp up. They should all be here. So that's the reason why this is important. Then, of course, I have these ones which are below 5%. To the right, you see it to stand here. And the reason why we put that 5% is to secure that they are cash flow positive over time because we have a reinvestment need of around 4% here. And that's the reason why we need to focus those because they could potentially destroy our cash flow. So it's not enough that they 1 year or 2 years have positive cash flow. We need to see this over time. So 38 hotels in that group, with some 6,500 rooms and revenues of around SEK 2 billion. And in the top left corner here, 109 hotels, 24,000 rooms and close to SEK 10 billion in sales. And then you have this middle group. I think one interesting conclusion which you probably have already made is that you can see that there is a correlation between size and profitability. And that is natural in the Scandic model. So the bigger the hotels are, the higher probability that they will earn high margin. Obviously, Scandic GO might change this logic a little bit because we will see that also smaller hotels will have the possibility to get good margin. It works very well in [indiscernible]. We should just prove it in reality also. Right. So how did we end up here? Is this just the consequence of the history? Or have we created new problems the last couple of years? And here you see, once again, this profitability closes. But you can also see their origin. This is where we started with. You can see Restel and you can also see the new hotels. So it's actually a good mix of older structural issues. And why do we have hotel? Why do we let them be there for 4 years? Are we sleeping or are we blind? Or are we incapable of doing with it? This is not badly managed hotels. This is very often so that you have a structural explanation. You sit on an unfavorable rent agreement or you sit in a location where something has happened, which means that you struggle with very, very low occupancy level or something like that. We will address this harder, as you have heard, but there is very often a structural explanation to this. Then when you buy something, it's quite natural that you get the whole menu of the good things and bad things. And we are addressing this also, and we have also said that we will leave hotels. We have actually announced that also there. And of course, the new hotels, some of them start their travel here, which is fine. And I go up here, but for some hotels, we have started the travel down here. So obviously, we would like them to start the travel here for the future. So this is -- you can see here, if we manage the portfolio in the right way, there is a clear opportunity to lift the margin here. And also one thing, which I should repeat, the calculation or the expectations, the plans we are having for the current pipeline, they are on an EBITDA, adjusted EBITDA of 17%. And the Scandic GO calculation is not below that, not below that number. We're looking forward that I start with a 2 there. Right. And then change of subject. And this is also -- this is a very, very theoretical slide, so please handle with care. It's the CFO version I should say. Jens had a slightly other opinion here regarding this. So what we have done is to the left, you have the share of revenue. So you can get an idea of our cost structure. This is something which is direct variable to volume, like, for example, sales commission to external parties, like food and things like that, which is 100% variable. If you have less customers, we will have less cost. Then we have the hotel operations with the payroll, which we believe is -- and which we know is variable and the tougher at times gets, the more variable it will be. So we have assumed some 45% here. And then rest to the hotel operations, like energy and water and things like that, part of that is always, of course, variable, but some of it, you cannot -- you need to heat the hotel, so it's not fully variable, water consumption is more variable than heating. And then we have general expenses of around 14%. And of course, here, it's a little bit more difficult because in one way, it's fixed cost, but in another way, not. So if the s*** hits the fan, of course, it's variable. But if you have small movements in volume, we should regard it as a kind of a fixed cost. And then rent. Today, you can say that, and you saw that also from the rent structure which Jens showed you, that 75% of the rent of 27% is variable. So that takes us down to some 6%, 7% in total of fixed costs. So if you assume that you have looking at the rent, some 6%, 7% is fixed, and then there is always a fixed element here. You need to audit it and things like that. So maybe some 10%, 12% of sales is totally fixed somewhere there. The rest is up to us to manage. Hope this gives a little bit of idea of our sensitivity. But I would like to add here that I think the sensitivity of the Scandic has gone down the last couple of years, and that is due to that -- I mean, initially, this was primarily a company, which was, I mean, very much a Swedish company. Now we stand on more 4 legs, I would say. And I think what we have seen in Copenhagen last year and Oslo last year, we have still managed to improve the results despite that there has been negative RevPAR in those big cities. So I think from a business point of view, that we have a better composition today. So we hope that this will only be in theory, which we see here. Right. And now, now, now time to IFRS 16. And I will not hand out a recommendation. Instead, we will look at kind of a visual on this one. And this is a visual we will have in the annual report also. And it's not that difficult. Normally, and you know that very well from your own business and so on, rent is straightforward. That's the dotted line. You'll pay more or less the same amount every year, maybe a little bit inflation here and there, but more or less the same. So what does IFRS 16 do? Hang on. Forget about the rent. We talk about 2 components. We talk about an amortization and an interest on the financial leasing there. And what does it do? It moves -- it takes the result from the future or the cost from the future and put it into where we are today. So we actually move a lot of -- take down the result today instead of having it in the future. And the implication of this is that you punish growth. You punish growth with this recommendation. It's important I think. I will come back to this in a moment. So you actually punish growth when you do that. It might be good if you don't have any ambitions. Right. So let us take an example, and this is only a theoretical example, I would like to underline that. We have a -- let's say, some come in with a fantastic investment proposal here. But for some reason, we have a debate, whether this should be a lease of 5 years or 20 years. A 5-year lease is not something which is abnormal in the retail world, for example, where you have a lot of alternatives. You would never probably see it in hotel industry because the alternative to driving a hotel is hard to find. And the hotel is built for hotel purposes. Yes? This is a good investment. F&B share of 20%, not too high, 350 rooms, a GOP of 47%, an efficient configuration, an efficient model, a decent rent. The landlord will still earn some money, but not too much. An adjusted EBITDA of 20% accreted to our margin. We've spent some CapEx, not too much. We get the return on the investment of close to 30%. With the rent cover and rent cover is a very important key rates because that tells us about how sensitive are we to GOP changes. And 2.1 is not bad. We can lose half the GOP here. And it takes quite much to do that. So -- and then we impose IFRS on this. So on the short list, it's not a big difference. We will have more or less the same effects because the ramp isn't that important during a short lease. But over a 20-year lease, it's quite a big difference. This has never happened, and it will never happen. But think about whether we should put in 2 alternative calculations, where we say that we need to choose between a 5-year lease and a 20-year lease under IFRS 16. Then we should actually take the shorter lease. It doesn't make sense because we would never take a 5-year lease from a hotel perspective. Now this is a fantastic hotel. Why should we even take the risk of losing that after 5 years? I have the auditor in the room here also. So she would nail me if I say something wrong there, quite interesting, but it's also a little bit disturbing. The conclusion is quite disturbing. So how we will deal with this. This is actually wrong. We already now disregard IFRS 16. So we will not include IFRS 16 in our internal controlling, in our internal way of making decisions. This is the only, only recommendation, which is totally dangerous to include in the internal controlling, which does -- it doesn't really make sense here. So I will need to employ a few specialists on this to see so that they keep IFRS 16 outside the business. So financial objectives will have to be defined excluding. I have worked with this now for a year, and I cannot get my head around how I should express the financial objectives, including IFRS 16. It doesn't work. And what we will do for you is that we will do some extra work. So we will have complete financial statements, excluding IFRS 16. And I suggest that you make your estimates excluding because I think you will have a tough time to get it right including IFRS 16. And with regard then to financial leases, financial debt, that number is 100% correlated to the length of the leases, which means that if we would like to have that number down, we should go for shorter leases, which would increase the risk very much. I'm looking at the banks there now because they know what they're aiming at. Is that clear? So we will have, in Q1 next year, complete financial statements, both with or without IFRS. But we will also start to report rent cover, so we can assure you about our risk-taking in the financial leases, right? And then going back to the -- how do we enter the future and can we service now both the strategic with the Scandic GO initiatives, but also the existing pipeline. To the left -- far left, our net debt-to-adjusted EBITDA, where I said earlier today that we are now more or less on the same level as after we bought the Restel acquisition here. And even with today's dividend proposal, we should be under 1.9 on a pro forma basis, if I calculate it right then. So we will still be a little bit outside the interval. However, I mean, this is a target we should look upon on a midterm range, and we believe it makes sense to have this capacity right now when we are launching these initiatives. If we would use the balance sheet fully today, if we get -- find a good, good opportunity, we believe that we could raise immediately SEK 2.5 billion, with the balance sheet we are having. And in addition to this, the cash generative model which we're having, we should at least be able to have a free cash flow, at least, I'll say, even with years where we have more expand with a little bit higher maintenance CapEx, at least 4% before any expansion CapEx or dividends with the model we are having. So I mean, I think we are well equipped to take on new opportunities here. Right.
Jens Mathiesen
executiveThank you, Yana. Now we will take a few questions. We'll come back to a Q&A session in the end as well. But I know 1 or 2 has to leave later on here after the next break. So if you have any questions to mine or Yana's presentation, let's take a few.
Unknown Attendee
attendeeNow when we've seen this slide, these 38 hotels that you mention you wanted some structurally, it's difficult to get them to be -- to improve. So I guess, you're going to want to sell them gradually?
Jens Mathiesen
executiveNo, it's not all of them because as Jan was also mentioning, we do have some -- even some of the newer openings that are in ramp-up, that also started on a bit low, where we can see them improving. So we kind of -- you could say this. I would say -- I wouldn't say it's half and half, but it's kind of a big picture. I think at least half of them, we see potential in lifting with all the focus areas we have in order to lift the margins. And maybe the other half is something that we need to deal with either with renegotiating contracts or get out of them.
Unknown Attendee
attendeeAnd Scandic GO. You meant some of the -- you will change some of the existing hotels to Scandic GO, correct?
Jens Mathiesen
executiveYes, yes. We will change...
Unknown Attendee
attendeeAnd you would -- and what is the rollout plan, a little bit? You mentioned...
Jens Mathiesen
executiveSvein Arild will show you later on which 5 hotels that we initially will put into the Scandic GO brand. This is something we launched this morning. So we really haven't been able, because then we were not allowed to, to speak to landlords and owners about this new exciting brand. So we expect, of course, as of today, we would be -- I think that anybody will both call Svein Arild and me a lot in the coming days around a lot of suggestions into this new brand. But we haven't been talking to the landlords, which means that the first openings are 5 conversions of some Scandics. But it is very, very important for me to underline and highlight that we do not do the Scandic GO as a defensive move. This is not to convert existing. I don't think we will convert. It will be below 10 as a total. That's my estimate. But we see a really, really strong potential in the market and in our region, also even outside, over time, the Nordic region with Scandic GO into the economy segment. So this is a way to tap into a growing segment, and this is a quite offensive move, not to convert existing.
Unknown Attendee
attendeeAnd then my third question, if I may. All these slides, when you look at those that are performing, not performing, we went through the F&B. You're talking about the new hotels in the pipeline in -- especially 2021 and 2022. And you don't have to be that great in math to kind of question your financial objective then not having an EBITDA margin of 11%. That seems a little bit strange, to be honest.
Jens Mathiesen
executiveSo to keep the...
Unknown Attendee
attendeeNo, to have a financial goal of 11%, I mean, because the goals that you're having, I mean, for me, that would entail quite much higher margins.
Jens Mathiesen
executiveYes, I think we kind of were prepared for that question.
Jan Johansson
executiveWe are trained on it.
Jens Mathiesen
executiveSo we did all of the Sunday and a bit hours on the Saturday as well to train on this question because, of course, you can say that, Jens, it sounds like you and the group has higher ambitions than this. But we haven't delivered stably above this 11%. I want to reach these goals. And when we have done so, and we deliver on this, of course, we will discuss whether we should set new financial targets. But right now, it's the current ones that we are staying with. There was [ Buddy ], over here, I think. More questions? Yes?
Unknown Attendee
attendeeWell, I'll continue on GO. And obviously, at the time of the IPO, you had another brand in the portfolio called HTL that also was aiming at the city center but maybe a little more lifestyle than an economy. How does this change? Because, obviously, that, you weren't able to grow so you discontinued it quickly.
Jens Mathiesen
executiveI think we will -- both me and Svein Arild will give you a few more comments on this because I think I was part of the organization also when we launched HTL. And we did 2 things, which I think, in the hindsight, we wouldn't do today. First of all, we were pretty early out. And secondly, we did, as you said, a bit more lifestyle-ish. It was maybe a bit more also F&B-wise, a bit more areas for that. And when you look at what we do today and in the new, it is something that also you will see later on that we support from the existing organization all around. So we get the full benefit from Scandic and the full scale of Scandic, which we really didn't do. We put it kind of on the side as a separate brand, and we created new functions for anything because it should kind of live their own life. This is a clear Scandic brand. You can call it a soft brand Scandic. We use the word Scandic as well. It's Scandic GO. It's not a separate name. So we include securing all the power from the organization as such. So this will be a Scandic GO in Norway, will be handled by the Norwegian organization to the full. So that's the big difference. Yes.
Unknown Attendee
attendeeAnd to quickly continue on that, you also now gives -- maybe you haven't been outspoken about the signature hotels before in the same way as you did today, saying that you don't really aim to grow it. And I think the aim there was also originally to maybe to get it up to 20, 25 hotels.
Jens Mathiesen
executiveI honestly can't remember what was said, but that's at that time. But when I look at profitability, et cetera, we do -- we still see stable results, and this is doing very well, and we also see in the others. But we have no aim, and I don't think over time that in Scandic's portfolio, you would see that a lot of signature hotels will provide higher margins because most of these also have much larger F&B and then -- and spa facilities and fitness and then meeting facilities and a lot of square meters where you all know, which we have said, that the key earnings comes from the room side. So we don't want really to move upwards too much. We can let other operators do that. We kind of stay in the mid-market, and we stay now also in the economy segment with the new brand, where we find much better margins to be looked for.
Unknown Attendee
attendeeAnd the final one, on the margin spread that you showed, where does IHG and Hilton fit into that kind of structure? Is it profitable to drive other hotel brand names in the Nordic portfolio?
Jens Mathiesen
executiveYes, absolutely. Absolutely. So it could be that somebody would ask us to operate another type of hotel, like I said, that fits well in and something we think we could do a good case on and then put another brand like that. That's -- absolutely. We are -- we own Scandic, we own the brand. We own our own operations. So it's up to us to decide which kind of operation we want to have behind it and which brand. Was there a question somewhere here? Yes.
Unknown Attendee
attendeeTalking about Scandic GO. I'm a bit confused because having lived with Scandic since I was born more or less -- well, not, to be honest, but almost I have always considered Scandic as the best offer. If you want a good room, you get the best price going to Scandic. Now you say that the leisure market is growing, which is right. We are following those markets we know. But they are growing in the bigger cities, and now Scandic GO will take care of parts of this market. But how shall you deal with the property costs or the rents because they will not give you a discount just because you call the hotel Scandic GO? So what's the key to the success?
Jens Mathiesen
executiveI think I will -- if I answer the whole thing right now, I think I would take all of Svein Arild's presentation away from him because that's pretty much what he will show you. He will show you the clear differences. He will also show you why this is a bit more a lean offer. Of course, if you want a full service hotel, you want the A la Carte, you want to go to the gym and you want to have a meeting room, et cetera, you should use Scandic. And if you are less a case with your family, et cetera, you could use Scandic as well. So we are there, but we have a limit for how long we want to go down and jeopardize our margins and the price on Scandic. So this is tapping lower into. Also price-wise, we can do something more with the price in this segment by, of course, cutting some areas that a customer that is looking for a place to stay is not looking for. So -- but we'll come back to that. And Svein will be extremely specific on showing this. And then you can ask him as well afterwards on me. Okay. Shall we take a final question before we take a short break? Otherwise, we will have a 20-minutes break, and then we're back here, and then you will hear more about sustainability and this portfolio thing and Scandic GO. [Break]
Jens Mathiesen
executiveOkay. Welcome back. I hope you enjoyed some coffee and cake, et cetera, outside. Now it's time for the next session, which is 2 sessions. We actually have the sustainability now with Vanessa coming on and then Svein Arild afterwards, explaining a bit more about the Scandic GO. But to start the first one, and to present also Vanessa on stage, I think we should start with a movie just to secure that you are up to speed with Scandic and what we have done in this area in the last years. [Presentation]
Vanessa Butani
executiveHi, everyone. I'm Vanessa Butani, Director of Sustainable Business here at Scandic. Hope you enjoyed the film, we're quite proud of it. I want to talk to you today about sustainability at Scandic and how we use this, a cornerstone of our business, to drive even more strong and profitable business at Scandic. As you saw in the film, we have a legacy of inspiring change in the hospitality industry, and we have a lot to be proud of. Since 1993, we've worked hard at Scandic to reduce our impact and become a positive force in society. Sustainability is not just a word that we use to make ourselves look good, it's a fundamental part of our business proposition. And today, it's even more important than ever before. We know that we can help and contribute to combating climate change, and we have an imperative to do so right now, starting in 2020. We have the power to drive change. We have 18,000 team members on our sustainability team at Scandic. And I really mean that. I joined Scandic about 2 years ago, and I have been blown away by the passion I see in every single person that I meet, how proud they are of what we do with sustainability, how they want to drive for even more and how they've got lots of ideas of what we can do to become more sustainable. As the biggest chain in the Nordics with over 18 million guest nights, 4 million meetings every year, we have great power to positively impact people in our societies and to drive transformation, not just in our own industry but beyond. So you also saw in the film, some of the examples that we're most proud of, and I thought I'd just take a moment to dive into those a little bit more and tell you more about why we're so proud of those. So we'll start back in 1993, with our famous towel initiative. I'm not going to ask you for a show of hands because I'm assuming that most of you, when you stay at a hotel, hang up your towel and reuse it. It's kind of what we do, right? We do that across the world. And that started at Scandic. That's pretty cool. What I'd like to say about that example also is it really encompasses the way that we work with sustainability at Scandic. And there's 3 parts of that, that are important to know. So first is that it comes from within. So this idea with the towel was actually one of our team members up at the hotel in Kiruna, who thought, isn't this a good idea we ask our guests to hang up the towels? Great. We rolled it out across all our hotels because we can do that, as Jens said, and now everybody else is doing it too. The second part that's important is that it supports our business. When we started hanging up the towels or asking the guests to hang up the towels, we saved water, we saved detergents, but of course, we at Scandic saved money on not having to wash all those -- or all those towels, sending them to the laundryman. And that is really important and something that we're not afraid to share and to say because that's what makes the business truly sustainable, when we implement ideas that we can keep doing for a long time. And the third part is, of course, that we need our guests to help us out to do this. We couldn't do it without the guests hanging up the towels, right? So if you look at our most recent initiative, which we started in Sweden last year, where we now clean on request, right? So if you stay at Scandic more than 1 night, we won't automatically clean your room. You have to let us know, and then we'll do that. Again, it encompasses all those 3 things, right? It was an idea that came from within, of course, it helps our business, and we need our guests to help us out to do it, and we're going to keep driving our business that way. In 1996, we started getting rid of all the plastics in our hotel. So you don't see those little bottles anymore at Scandic. We did that a long time ago, and now we see the big guys are following us. So Marriott has said, by the end of this year, they're going to get rid of all the little bottles, the little plastic bottles at their hotels, and Hyatt is also looking into it. The state of California has said by January 2023, all hotels above a certain size, have to take out all the little plastic bottles from their hotels. That's pretty cool. Again, it started at Scandic or maybe it started other places, too, but we've been doing it for a long time, and we show people that it works. Sustainability for us, of course, is not just about the environment. The social aspect of sustainability is super important as well. And we're very proud of our accessibility standard that we started in 2003 and now has 159 points on it, and we implement that at every single hotel that we have. So that also makes all the hotels much more welcoming to everyone and helps us invite people come and stay with us at Scandic. And finally, our water bottle, which I think is a great example of how we can make our sustainable decisions fun and attractive for our guests and create symbols that we can talk about to show that we really mean business, and we're doing this for real. You're sitting in a Nordic Swan-certified hotel. We've been certifying our hotels since 1999, and today, the majority of our hotels are certified either by the Nordic Swan in the Nordics or the EU Ecolabel or the Green Globe in Germany and Poland. So maybe you're wondering, okay, why is this important? Why do they keep talking about this Swan? But it's actually a pretty tough criteria -- sorry, a pretty tough certification for us to achieve. The Nordic Swan is a Type 1 certification, which means that for one, they look at a life cycle perspective when they set the criteria and they also set criteria. So they say, Scandic, you have to have this much water use, this much energy use, this much waste and a whole bunch of other factors that they look at, that they check. And then that's what they do. They come to our hotels, and they take a look and they make sure that we are actually living up to the criteria that we've said that we are. This year, the Nordic Swan is updating their criteria. So we'll have next year to recertify all our hotels again and, again, move ourselves forward. So what's the difference between the Nordic Swan certification and another one, like the ISO certification? Well, the ISO certification, there, you basically choose your own targets. You choose which areas you'd like to work with, you set your own targets, and as long as you keep making progress, you can be certified, and that's really good because that, of course, encourages everyone to keep moving and making a difference. But it's not like the Nordic Swan certification, where we say, you got to be here. And it's a great way for us to work with Nordic Swan. As I said, we've been doing that for over 20 years. We have a great dialogue with them. It gives us that third-party certification that people know that, yes, this is the really good stuff that Scandic's doing. And also, it helps us to keep an eye on the industry and where are things going, what's important, what should we be thinking about, and we can have that dialogue with the Nordic Swan as well. If we take a step back and look at why we think sustainability is so important to us. Of course, we'll talk about the UN Global Compact, and Agenda 2030 and the 17 Sustainable Development Goals. So we support those fully. You see, of course, the Sustainable Development Goals here on the chart, and we've highlighted the ones that we think are most important for Scandic in the sense that they're the ones that we can contribute to the most with our business. So you've got #5, Gender Equality; #6, Clean Water and Sanitation; #8, Decent Work and Economic Growth; #10, Reduced Inequalities; #11, Sustainable Cities and Communities; #12, Responsible Consumption and Production; #13, Climate Action; and #17, which I think perhaps is the most important one, the Partnerships for the Goals. And that means that we need to work together, together across our hotels, across the industry, with our suppliers, with our partners, with you guys, to make sure that we're all working to get to 2030 and achieving all these goals. And we have a bunch of challenges that we're looking at today that we are trying to overcome. We begin with climate change, of course, where we have a responsibility and an opportunity to show that we can make a difference. And we know that you are all interested in what we're doing and making sure that we're making our business more resilient going forward. We saw just a few weeks ago, right, the CEO of BlackRock sent out an e-mail, a letter to all of the CEOs of the companies that they're investing in, saying, you guys better get sustainability on your agenda, or else for one, you're not going to be existing in the future. And for two, you won't have BlackRock's support anymore. So we know that's important. But for us, of course, we see that our guests and our customers are demanding this of us more and more. So our corporate customers and our -- the government agencies that we work with, they're asking us all the time, what are we doing? How are we moving ahead? What impact do we have? And then they want to know also how do -- does staying with us help them to achieve their targets? And that's a great dialogue that we can have with them and help them understand what more they can do to become more sustainable. We've talked about the fact that we need people, of course. We fight every single day to get great people into our hotels and our support offices. And those people are asking us too, what are you doing for sustainability? How can I contribute? What more is going to happen? And it's great when we have answers to give them and can use them to do even more. And of course, our existing team members, as I said, are super proud of what we do and want us to do more as well. And I think that really is a staying factor. That's why a lot of people like Scandic and want to stay here because of the great things that we do. Our F&B costs, we also spoke about, and we're working to make F&B more efficient, more exciting, and we know that sustainability can definitely help out with that, working with sustainability. And finally, 18 million guest nights, of course. When you have that many people coming through our hotel, every single thing that we do makes a difference, right? Every step counts. So we've been working hard to address all of these challenges, and we've set targets for ourselves up to 2020, that we are pretty much actually achieved, not quite, but we're getting there for this year. So it's in these 4 areas. And I thought I'd give you a couple of examples of the things that we've been doing to ensure that we achieve our targets and that we do make progress. So first, it comes to diversity and inclusion. We've done a lot with working on solidifying our culture and our values. I think if you ask most people in the organization, they can count the values on their fingers. They know them. And that makes us also work on our -- we've worked a lot on our empowering-leadership model. And that allows the leaders to make decisions, to feel that they have the right to move everything forward, and that also gives people opportunities at Scandic because, they feel that they can really get somewhere if they have the right energy. We recently also introduced our new recruiting platform called Bring Your Culture, Build Ours. Again, everyone is welcome. If you have the right energy, we have the great opportunities for you at Scandic. When it comes to health, we have been working with something called the Scandic Health Club, where we have ambassadors at all of our hotels, health -- or health coaches, you could call them, across all the hotels, working to get our team members motivated, thinking a little bit more about health and feeling better on the job basically. So that's really, really fun actually to get involved in. And finally, of course, our CO2 emissions, where we've done a lot to reduce the emissions. The one big thing that we've done is switching to renewable electricity. So almost all our hotels, and our goal is 100% of our hotels, will be on renewable electricity, which means we have 0 emissions on the electricity that we use at our hotels. That's pretty cool. Another thing that we do that helps us a lot is, of course, working with our suppliers. And we have great relationships with a lot of our suppliers where we push them and they push us as well. And we ask them to do that. We ask them to come and tell us about the new initiatives that they're taking, ideas that they have, so we can test them at our hotels, and we really do. And then we get feedback, and we can move ahead. Of course, we ask them to sign our Code of Conduct, and we do a proper review of each of the suppliers as well before they join us. I thought I'd show you some great examples of what we've done. These are the new sheets and towel -- or new sheets, at least, of what we're going to be having at our hotels. And we had a new tender process for this last year, where first, the suppliers came and gave us 1 offer. There are several suppliers and we said, "Guys, this isn't good enough." So we pushed them back and ask them to come and give us something better. And by doing that, we managed to get even more organic cotton into our sheets and towels and more polyester as well, which means that depending on the product, we are saving between 18% and 26% of carbon dioxide emissions. That's pretty great. In that same process, we managed to get one of the launderers to Nordic Swan certify themselves as well. And of course, that's great for us, but we like to see the impact that we can have on the industry because then the rest of the customers that they're working with will also know that they're Nordic Swan certified, and they'll also have an impact. The next one I'd like to tell you about is our new shirts. So these are -- I'll show you this. These are the shirts that we are rolling out now into the organization. They are organic cotton and recycled polyester. The buttons are all recycled polyester, and they come packed in this, what you call, a ranger pack, so a roll, rather than coming like this in a plastic bag. So everybody gets them like this. It saves a lot of transport, you can pack them a lot better and we don't have that plastic. The other thing I really love about this shirt, and you can come up and take a look, like this, is that we have printed our values in the collar. So every time our team members put on their shirts, they see our values and they're reminded of what a great place it is they're working at. Feel free to come and take a look. I also have -- you can compare the feeling of the new sheets with the old sheets as well, if you want to, or you do it when you come and stay at the hotel. Then of course, there's waste. And we've been working a lot to reduce our waste. Right now, we're piloting an artificial intelligence tool to help us reduce our food waste. So basically, we have a camera that can identify what's being thrown away and put that all together in nice graphs and charts so that we have stuff to discuss in our team meetings and to help to drive behavior change there. So I'm really looking forward to seeing how that pilot works out, and I hope that we can roll that out even bigger. And then, of course, nudging at our buffets, and you may have noticed that. If you haven't, I would recommend you either have lunch up here one day or you head to Scandic Continental, where we have a great lunch, but also, it really is a very nudging buffet. So what we try and do there is to help our guests reduce their food waste without really telling them please don't throw anything away. So you start by coming in and you get -- you take your plate, it's a smaller plate perhaps than you might have otherwise. You don't get a tray, so you can't load up all kinds of stuff. You're welcome to take as much as you want, right? It's a buffet, but we're helping you to not throw things away and maybe be a little bit more healthy too. You start then with a fantastic salad buffet. And you fill up your plate with lots of salads. They look beautiful. And again, it's a little bit more healthy, and then you get to the end, at the back, where there's a window to the kitchen, where you have the protein served and either it'll be served by the chef themselves, so you can chat with them, and they'll give you a portion, or there's a plate where you take a portion. And again, it's not about limiting what you can take, but it's saying, take a portion, don't take 25 spoons and eat as much as you'd like. And let's all try and work to not throw things away. So we keep working with those kind of things to help people, again, unconsciously make great choices for themselves and for us. So in addition to these examples, we also run sustainability workshops at our hotels every year, all the hotels. And there, all the team members get together and they talk about sustainability. They talk about what we've done and what more we can do. And then they start setting targets together for their hotel about what can they focus on and what can they do this year. We're not following up. We're not whipping them into shape to try and get them to do things, but we are encouraging them to have that conversation and to start understanding how their actions have an impact on their individual hotel. And we've noticed that we get great action from that. But we also create lots of pride in the organization because people start talking about what we do, new team members understand what we've done in the past, and they're really happy again to be here. So as we said, every step counts, and these are just some of the things that we do to try and make ourselves better every day. But we're not satisfied. We are raising the bar. As we look beyond 2020 and our current targets, we are launching a new strategic platform for sustainability. Our ambition is to lead sustainability action in our industry, and our vision is a world-class Nordic hotel experience, where Scandic is the most sustainable place to meet, to eat and to sleep away from home. This is our strategy summarized. You can see that we've got our vision at the top, a world-class Nordic hotel company. In the middle is the core of our strategy, where we innovate to drive change. And that's really about the core of what we do, right? And that's how we're going to drive change, just keep doing what we're doing, but doing it even better. And all this rests on a foundation of what we call sustainable hotel operations. And that's where we work to get better and better each and every day. So let's take a closer look at what we mean by each of these areas, Meet, Eat and Sleep. And I'm going to keep saying that so you're going to know it when you walk out of here this afternoon. So Meet, that's all about our people, the people who work with us, the people who come into our hotels and the people in our local societies that we also work with. We want to be the most inclusive company for the many people. We want to be the place that everyone wants to be. And how are we going to do that? We're going to work for diversity and inclusion in recruitment, career development and trading opportunities, and we're going to continue to engage with our local communities to make a positive impact. When it comes to Eat, that's all about our food, of course, we want to lead the way to better food and beverage with less impact and we'll do that by reducing waste, both in food and in packaging, offering sustainable alternatives, offering more plant-based and healthy options and we'll source sustainably by optimizing ordering and delivering and choosing certified and seasonal products. When it comes to Sleep, we're talking about our rooms. And here, we want to offer our guests the most sustainable room experience. That means we're going to have to work at our hotel room sustainability, using less chemicals and more sustainable materials, think circular in our rooms as well, encourage, reduce, reuse, recycle, of course, and that means thinking about every product that comes into the room, where did that come from and then where is it going to end up at the end of its life. Or how can we use it somewhere else, perhaps. And of course, here is where we can really engage our guests in sustainable behaviors. And then when it comes to the sustainable hotel operations, there's a lot we can do there, of course, looking at how we reduce our CO2 emissions, how we reduce waste, removing plastics, and we continue to Nordic Swan certify our hotels. On the social side there, we are increasing team member and guest safety, health and accessibility and setting standards, of course, for anti-trafficking and corruption. So this is the framework for our ambitions. And throughout the year, we're going to be diving deep into each of these areas and show you our specific targets and what we really want to achieve going forward in each of the areas. So keep an eye on us, and you'll see. As we look forward, I'd like to leave you with this. At Scandic, we don't run sustainability projects. We run projects that are sustainable, and we're going to keep doing that. But we don't have all the answers. We know, for us to make this work and to be truly sustainable going forward, we have to also work more closely with our property developers and the owners to make sure that we consider whole hotel and work together to make it better for all of us. In addition to that, we need to look at our indirect emissions, our scope 3 emissions, as we call them. So looking at all of our laundry, how people travel to our hotels, of course, and the food that we buy and the impact that, that has. And this again requires close collaboration with our suppliers and with our partners, in addition to talking to our guests and nudging them even a little bit more. So we still have challenges ahead of us. And with 18,000 team members led by the group that you see sitting here, we think that we are up for the challenge. Thank you very much. And I'm happy to take any questions you have.
Unknown Attendee
attendeeWhen you look at sustainability and the hospitality industry, obviously, it's a sector that is singled out by a lot of the rating agencies as being a problem area, so to say. How do you work within the industry on this to, say, develop the whole scope of it?
Vanessa Butani
executiveI mean, I think for one, just by being a pioneer that we've been and trying to do more and push ourselves more, we know that people are looking at us and looking at the example that we're setting. But the other thing we do is actually, we are part of the International Tourism Partnership, which is an international group with hotels from all over the world that discusses specifically sustainability issues and works together to drive sustainability, both again, social sustainability and environmental sustainability. And I've found in my participation in that group, it's been fantastic because both I'm able to inspire them, but I learn a lot from what's happening, and we can work together on topics to drive change.
Unknown Attendee
attendeeAre you getting closer to some sort of a benchmarking list together or...
Vanessa Butani
executiveThere is some benchmarking that they have. They are collecting data and putting it together. The problem that we have with that is they don't have any data on the Nordics. So the closest we can get is Germany, and since we have not that many hotels there, the numbers still just aren't really comparable for us.
Unknown Attendee
attendeeIf you go into an hotel today, as a guest, and you check out tomorrow -- today, just would you say -- what would you say is the most -- from a sustainability perspective, the experience that you would say, this was the single most -- this single experience was the one that I kind of took with me like sustainable. Was it the food that you eat? Was it on -- in the room? Or was it a -- how you saw the logo? Or what is it today?
Vanessa Butani
executiveI think that you can't say it's just one thing. I think it's the total perspective. It's all the little things that you see that make the difference, right? You notice, oh, wow, they asked me hang up my towel. Oh, wow, look, why do I have smaller plate here? Oh, look, look at the diversity of people who are working here and how happy they all seem. It's all those things together. And we know that people, when they stay at our hotels, they want to know that they're making a good sustainable choice. And we often talk about making our guests our sustainability heroes. And it's that feeling that you want to have when you leave. So it's all the little things that come together. And we're not trying to point it in people's faces all the time either.
Unknown Attendee
attendeeDo you run your hotels in certified buildings? You may have mentioned that. Or do you have a policy around it? Or is it part of the Swan label?
Vanessa Butani
executiveI didn't mention it, and it's not part of the Swan label. We do have some of our hotels, actually, the majority are certified with BREEAM, or LEED, or [ BROM ]. You have all those kinds of things. Don't have a policy on it today, but I think that's something me and Sam are going to be working on going forward as the next step that we need to take, to really start getting into that aspect of it too. I don't know, if you want to comment on that, Sam?
Svein Steen-Mevold
executiveNo. I think you did good, yes.
Vanessa Butani
executiveThank you.
Jens Mathiesen
executiveThank you, Vanessa. I can say that there are some of us in the room that envy your native language. Sounds so nice to hear your native English. Now we are on to the next topic. And Svein Arild will start by talking a bit about his new role properly and his focus areas, and then take you a few -- into a few slides around Scandic GO and a bit more of that. Maybe we, through that, answer some of your questions. And then after that, we'll take some Q&A for that, and we can conclude for the day. So please, Svein Arild.
Svein Steen-Mevold
executiveThank you. Thank you, Jens. Yes, just to clarify that I have just -- I've been called Svein Arild and Sam.
Jens Mathiesen
executiveYes. It's the same guy.
Svein Steen-Mevold
executiveAnd normally, only the 2 bosses I have call me Svein Arild, that's Jens and my wife; the rest of the organization use Sam. So -- but it's the same guy. As Jens told you, we aim with Scandic GO to tap into the growing economy segment. And -- but before we deep dive into Scandic GO, I just want to give you thoughts of who I am and what I've been doing so that you know what kind of background I come in with. I started in this new position in January. And I've recently spent 9 years Head of Norway in Scandic. And we started with 16 hotels, and now it's 87. So I've been working a lot with the expansion, configuration, hotel design and doing a growth journey in Norway, not only with Rica, but also with other hotels. I would say that I am a true hotel nerd. I love drawings, to look at hotels from different perspectives and really mold the hotel to be a hotel that could be at its best. Because a lot of the margins that we produce, actually, lies in how we manage to build and create the hotels. So I'm really looking forward for this opportunity to work with the whole portfolio. And also, all the way from, you have a lead, and all the way to the lease expires. Well, since we have 20-years lease agreements, some of them will be after my retirement, obviously, but I can work with the hotel in a very long period of time, and it never stops. You always discover new things that you can do. So then we will start to look more in details for Scandic GO. And to kick it off, I think we will have a look at the premiere or the film, a very nice movie about Scandic GO. So here we go. [Presentation]
Svein Steen-Mevold
executiveYes, I hope you enjoyed that film. When we start to look at who are going to stay at these hotels, you can look at Generation Y and Z. They mix business and pleasure. And they don't really matter what day of the week they work. Well, sometimes they don't work at all. And you can say that these people, they would like an environment that they might/could have invented themselves, somewhere to feel home. But we won't age-discriminate; it's more a state of mind. It's more like that you can pay less if you get less, but you will make the choice yourself. I would say that these people, they like to be around others. I was working up here yesterday in the reception, and they just put on a colorful headset if they want the privacy, but they're all working at the same community table. So it's young and a vibrant feeling. And they are highly digital. They are used to use their phone to everything. And that's why it's so important also that this brand will be digitalized from day 1. I think we should look at the Scandic brand as the reliable parent here. Scandic GO is the young family member you go to if you would like to have new adventures. But you always have the safe haven of the Scandic family in the backdrop. So it's a part of Scandic. You go into the Scandic webpage and you find the whole family color in also Scandic GO. As Jens mentioned, we aim also to make the Scandic mother brand a bit more crisp with this. So we are trying to make both a more distinct Scandic, but also a very distinct Scandic GO. And in Scandic GO, we will differ from Scandic. And it's also important to say that we would like to tap into the economy segment, yes, but we will also drive more against the economy-defined part of it. And if you look around the world today, you will find a lot of brands that are trying to do this, and some quite successful. So I would say the inspiration is mainly collected from outside of the Nordics. So it's brands with limited offer. You can choose for yourself what to include when you stay. But you also feel that this is a young, playful and urban atmosphere. So it's not a hostel feeling, it's more of a feeling that you might/could have seen for yourself if you went to the furniture shop, and you find out what kind of furniture you would have. If you look at the difference between the 2 brands, I would say one of the most important thing about Scandic GO is the location. We say that you check in to go out. These people, they like to use the city and they read up on the city before they come. So it's very important that it's a AAA location. So it's just a footstep away from everything you need. You can't find everything in the hotel, but you find it around yourself. If you look at the room size, it will be smaller. In some of these buildings, we might have 8, 10, 15, 20 hotel rooms that are a bit bigger. Well, then we will fill them with more beds because it will be a leaner offer on the room side. But the quality of the bed, the possibility to make it all black at night, the sound, everything else will be Scandic standard. So it will be a fantastic sleeping experience, but in a smaller room. And for public areas, in Scandic, there are often many square meters. In this concept, there will be an all-in-one lounge. Here, you can have your breakfast, if you choose to include it. Here, you can have a drink. Here, you can find other people to connect with, but you can also just use that as a place to chill, if you like that, so your living room in the hotel. And that is the only public space that we will have. It doesn't need to be in the ground floor either. It could be somewhere else in the building, if that is better for the total economy in the building. When it comes to in-room entertainment, we think that a lot of the new, young travelers, they have their own devices with them. And they connect and they use their own streaming alternatives also when they are away. So it will be a limited number of public channels, the rest you have to take with you yourself in your own TV habits. And as I mentioned, breakfast, not included. You choose for yourself. And it will be a cold selection. So a smaller breakfast. And no restaurant, no gym, no meeting facilities and no kids concept. Everything of that, you have to go outside of the hotel to find. So there is a clear difference between the 2. So we would like to have a playful, young, vibrant atmosphere. We will choose materials that are quite rich. We will choose concrete and wood, find inspiration from outside of the hotel building. So it will be a vibrant environment. I think if we should meet this target group that we're targeting, it should be a young feeling. I think that is what they would like to see. And here is the mockup, when you see it without the lyrics, and it's also very flexible. You could take the parts with where you get the drinks and everything, you could place it along the wall or you could fit it as a square in the middle because we will have to enter into many different rooms when we build this all-in-one lounge, so it's very important that it's flexible and that we can play with it. And as Jens mentioned when he talked, it will be a more standardized product than Scandic. So this is not exactly how it will look like when we open the first in Q4 this year, because as I used to say to my team, the 18th of February is not the end date. That's the beginning of the journey. Now we launch it and we present it. This is a good idea of how it will look like, but we will have also time until October to really work at this and mold this to be at its very best when we present it. And there was a question about HTL. And of course, for Scandic, it's always been about large economies of scale that is sort of everything we do. Also when Vanessa talked, it's very important for us to find things that we do a lot of because that is really good for economy as well. But HTL, as also Jens touched upon, I will say, when that brand was introduced well. And we put it aside -- on Scandic. We didn't really include it. And that was a mistake, we have to admit today. We have the operational model that is the strongest in the Nordics. So the people in Norway, Finland, Denmark and Sweden and also outside of the Nordic, if it comes to that, they should operate these hotels, but with strict guidelines according to the brand they operate. I think that is within this strength of Scandic. That is where we really could leverage. We have people. And I've seen just today when we launched it, it's a fantastic feeling outside in the organization. So they would really love to take on this. So the platform that Scandic has, which is the best distribution in the Nordics, which is the best operating model in the Nordic, of course, we should apply this to Scandic GO. And the first 5, all have AAA location, 2 of them in Stockholm, 2 of them in Oslo and the next is coming in Copenhagen. The 2 in Oslo will open Q4 in 2020, so with also the 2 in Stockholm. And then Copenhagen will follow quarter 2 in 2021. All of these also fits perfectly with the brand requirements. So they are already with smaller rooms, and they have access to that all-in-one lounge that we need. It's not a very large space, but it should be a space that fits the number of rooms, of course. But we estimate a little bit less people to have breakfast there, as we can choose to take it away, if you would like to. And all of these have, just a footstep away from the hotel, a variety of offers in meeting, in restaurants, breakfast offers, gyms if we would like, everything is around the hotel. So the great location, the great sleep, but also at a great price, it's very important here. It was touched upon earlier today about the price. This brand will give us help, a bit of a more flexibility when it comes to prices. Of course, you get less, then you can pay less. But we can also disconnect a bit from the Scandic destination strategy because naturally, a lot of these hotels or, I would say, maybe all of them, when they have arrived, will be in a Scandic city where we can disconnect a bit from the strategy we do have on those destinations today and use rates more actively to get occupancy, if needed. So it will be the right -- or the great price, not the lowest price maybe, but a great price, and it will be connected to where the hotel is situated. So to sum it up, we see a great potential in this growing economy segment. We think that this brand will be an excellent complement to the Scandic offering we already have. We can enter this growing market that also broadens the expansion base that we have. And maybe very important in this room, when we expect to use lower CapEx, and with a business model that is very connected to the room side, it will produce higher margin. I was not going to say anything about the margin, and I don't need to because Jan has already done that. So that's nice. So that is Scandic GO for now. The journey is just starting. And in Q4 this year, we will open the first ones. So -- there, Q&A.
Unknown Attendee
attendeeI'm still confused. Take the example of the hotel at Opalen, Scotland, where you are wall-to-wall to a normal Scandic, or, let's say, Scandic. If the price in the Scandic is, say, SEK 1,500, how much will the price be in Scandic GO?
Svein Steen-Mevold
executiveI would say that will depend on the occupancy situation. We have dynamic prices in all our hotels. So let's say that the Scandic next door is near to full, then it could be SEK 2,000 there. And on the other hand, the Scandic GO could have a much lower rate. But if the situation is different and GO is filled up, you could risk that the price is higher at Scandic GO, but the flexibility of Scandic GO will be higher. We can play more with the rate, if we lack occupancy.
Unknown Attendee
attendeeBut you're very good in playing with your rates with the Scandics today. Then why -- are you saying that the Scandic GO may be more expensive than the Scandic wall-to-wall?
Svein Steen-Mevold
executiveI would say that normally, not. But in certain situations, it could be. Let's say that they are fully booked before the Scandic around them. Then you could experience from time to time. I mean you will experience today that Haymarket could have a lower price than another Scandic around the corner because Haymarket is not filled up. That could happen. And I would say that this could happen also with Scandic GO. But normally, I would say in 8 out of 10 times, Scandic GO will be the less expensive alternative because you get a bit less, and then you pay less.
Unknown Attendee
attendeeHow much less?
Svein Steen-Mevold
executiveI would say that, that will depend on the market.
Unknown Attendee
attendeeYes. I know it depends on the market...
Svein Steen-Mevold
executiveBut let me just -- In Stockholm, where the occupancy is very high, I will estimate that the price range is not that huge. In, for instance, Oslo, where you have more seasonality, then you might have a different price plan. So it will depend on what time of year, and season and market conditions.
Unknown Attendee
attendeeThat's why I proposed SEK 1,500 in the normal Scandic. So speak out now. Is it SEK 1,000? Or is it SEK 800? Or is it SEK 1200?
Jens Mathiesen
executiveBut it's kind of easy to say. We -- it's not to try to solve it with something Sam can't. But it's pretty clear, we have price range, which on the same room can be from, I don't know, SEK 700 up to several of, several thousands. But of course, with a lean offering on Scandic GO, where you exclude the breakfast, you would, on a comparison day at exactly the same market, see a slightly smaller price on the Scandic GO. But this -- we are here to adjust the prices every day, we adjust prices according to the rest and the demand in the -- so you want -- you would -- at least you will hear the difference is always between the price point because of the -- excluding offers of breakfast, et cetera. This will be a lower price point and also starting lower price point than you see a Scandic, that's for sure. But we could never give you whether it's SEK 100, it's the SEK 1,000 because it will differ. And even some days, it will be more expensive than a neighbor hotel.
Unknown Attendee
attendeeTo continue on that question, I need the microphone to be able to take it over to you. When I look at those hotels in Oslo, the Grensen and Karl Johan, I normally find those being the lowest priced hotels you have in Oslo to start with, when I try to travel there. So is this more of an opportunity to take it down the cost levels in those hotels to improve the profitability of it than really making the price points move?
Svein Steen-Mevold
executiveNo, I wouldn't say so. I would say that there is a reason that they are a bit lower -- on the lower side of price today, and that is the room is smaller. It will be a bit better operated because this is a leaner model, and it will give us a little bit more of a freedom when it comes to price range because today, they are connected to Scandic and have to sort of play around the other Scandic more firmly. But with Scandic GO, you could actually play more with the rate. But we will also do some renovation of those hotels and make them to the Scandic GO that you have seen an example of today. So I would say that one of the reasons that the rates are lower today is that the rooms are smaller. It's a different product.
Unknown Attendee
attendeeTell me about your growth plans? Do you plan to get new hotels or change hotels? You can also like have a GO section in a big Scandic hotel with the smaller rooms too. What's your plans?
Svein Steen-Mevold
executiveI would say that to start with the first. We have not -- we are not planning to have 2 hotels in 1. When it comes to growth plans, I would say that Jens explained it very well when he said that 1,500 rooms was for the Scandic. And now when you combine the 2 brands, we aim to do 2,005 to 3,000. And I hope that we can announce several others of GO this year, but that depending on how the market will react. We launched it today. But as also Jens was mentioned, this is not a conversion brand. We aim to take new buildings and new plots. So -- and my phone number is 95179390 with country code 47, so please call if you have any exciting plots or buildings. Because first of all, this is a new growth avenue for us. We would like to expand further, especially in the Nordic with this brand.
Jens Mathiesen
executiveOkay.
Svein Steen-Mevold
executiveYes.
Jens Mathiesen
executiveThere was one last question maybe then to this?
Unknown Attendee
attendeeSo in your hope for a 3-, 5-year expansion of GO, how many hotels would it be in the Nordics? And there is --is there also -- obviously, Copenhagen is the city where you have probably the highest growth, as you -- as Jens also showed when it comes to the economy segment. Is there opportunities for acquisitions in this segment as well?
Svein Steen-Mevold
executiveWell, I must return to the -- a bit boring answer that the ambition was 1,500. Now it's around 3,000. And to give an exact number the day we launch, that's not possible. Maybe in some quarters, we can do that, but we have to also look at the market reaction. So I would say the ambition stands for around 2,500 to 3,000 combined with the 2 brands.
Jens Mathiesen
executiveOkay. Thank you, Sam.
Svein Steen-Mevold
executiveThank you.
Jens Mathiesen
executiveThen I think we are pretty much close to keeping the timetable for today. I would say, first of all, thank you for sticking out this long with all of what we have addressed. When you look at this kind of concluding slide, we still see that we have a lot of opportunities, which I hope you have seen today. We can continue to grow Scandic in the Nordics, which we will be doing. And now we also can grow with the Scandic GO. So this is also a great opportunity, the rollout of this new brand, both within the Nordics, but also when we look at a longer perspective outside the Nordics. Then, of course, we have also the opportunity, which was also addressed in the questions, operating other brands. This is not a high priority for us. The high priority is the Scandic and the Scandic GOs. But if this pops up and great opportunities, we can do so. Then, of course, we have the continued growth in Germany. That's important. We will be adding a bit more resources into this. So Sam's team will address it a bit more than we have done. Also, when I showed you this slide of the 3 different options, now also to look more for takeovers, potential takeovers, both of smaller chains, but also individual hotels in some of the key cities. But that we will also do further outside the Nordics. We have been saying pretty clearly all the way through that we are looking at expanding outside the Nordics in Germany, but we are also looking a bit more whether there are opportunities in the northern part of Europe that might be more interesting as long as we keep to our financial targets and our key goals for the economy of that. So this was a brief summarize. I hope you also felt during the day that we gave you all of these answers. And if not, you have a final few minutes in a Q&A, where Sam -- where Jan can join me and Sam and Vanessa can also be here if you have questions to any of us. Otherwise, also, just after, there will be lunch served outside, and we can also address your questions there. But any final questions. Christer?
Christer Beckard
analystI have one question. When do you start to work on Scandic GO? And did you have any now international example that you kind of looked at?
Jens Mathiesen
executiveWe have been working with this, kind of, the most of 2019 from the idea perspective and up to today's launch. This was a thought that I have been watching now in Copenhagen coming from the Danish operation that I've seen that this segment of the economy segment has been increasing fast. And I thought that we had some issues, if we should tap into this clearly enough with the Scandic. So of course, when I joined my new role a year ago, this was an opportunity to discuss with the rest of the management, and then we decided to persuade this. So we started kind of a year ago. And I would say most of -- Svein Arild said that also that most of our -- the way we were inspired from this was a bit more globally because now we have been looking at Germany for quite a long time. And if you look at the German market, a lot of you know also that the German market has a lot of economy hotel chains, et cetera. You saw some of the transactions that has been done in this segment, extremely high. So we have been looking into these because we thought it would be interesting. And through that, they are confirming that doing such a thing would be beneficial also for Scandic also in the years to come, so a bit more looking from the international players, then, but also seeing that this is growing in the Nordics. Yes? Maybe you're hungry. That's why everybody stopped. If we don't have more questions, we can take it outside. Then I would, once again, thank you a lot for spending the day with us. Highly, highly appreciate it. Thank you for all your interest and support to Scandic. It is extremely important that you, both at these sessions and in between, which I think you investors and analysts are extremely good at, contact us, contact Henrik, contact me or Jens or anybody else, and ask all of your questions because the more you know, the more precise you will become. So -- but thank you for coming. Thank you.
Jan Johansson
executiveThank you.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Scandic Hotels Group AB (publ) transcript — plus 252,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Scandic Hotels Group AB (publ) earnings transcripts and 252,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.