Serko Limited (SKO) Earnings Call Transcript & Summary
May 19, 2025
Earnings Call Speaker Segments
Operator
operatorGood day, everyone, and welcome to the Serko 2025 Full Year Results Announcement. Today's conference is being recorded. At this time, I would like to turn the conference over to Darrin Grafton, Chief Executive Officer and Co-Founder. Please go ahead, sir.
Darrin Grafton
executiveGood morning. I'm Darrin Grafton, CEO of Serko. I'm joined by our CFO, Shane Sampson. Today, we'll cover our FY '25 has set us up to achieve our ambitions. I'll start with a summary of the 2025 financial year and then hand over to Shane to cover the financials in more detail. I'll then take you through our strategic priorities and outlook, and we'll close with your questions. Turning to Slide 5. The key points I want to make today are: first, we've achieved 20% growth in our pre-acquisition business with total income increasing to $85.7 million, consistent with our guidance. The inclusion of GetThere for just a quarter brings our total income growth to 27% and $90.5 million. Our focus in FY '25 was on the robust expansion of our business. Second, our pre-acquisition business generated $7.4 million in free cash flow, a significant $14.5 million improvement year-over-year. This increasing cash generation from our established operations provides a strong foundation for our strategic investments, which we'll cover shortly. And third, we are making deliberate progress in capitalizing on key opportunities, including the integration of GetThere and the expansion of our Booking.com for Business partnership. This is being supported by disciplined cost management and targeted investments in our data and AI capabilities, driving early positive momentum into FY '26. I'm now on Slide 6. Booking.com for Business is driving significant traction. 2025 marked a pivotal year for Booking.com for Business with a focused execution on activation, engagement and conversion, leading to substantial growth. We achieved a 29% year-over-year increase in both active customers and completed room nights, demonstrating the accelerating adoption of the platform, driven by marketing, experimentation and onboarding enhancements detailed in the appendix. Growth in completed room nights accelerated to 43% over the second half of 2024, indicating increasing transaction and user stickiness. Despite strong traffic to the site in early quarter 4, we experienced a temporary dip in the conversion rate. Swift action by the teams led to a rebound in March of the conversion rate and a strong trajectory out of the quarter. The current financial year has commenced strongly. We're in line with our booking trajectory. And as Shane will cover in more detail, we expect to exceed the first milestone of the commission tier of 4.2 million completed room nights during the FY '26 year. I'm on Slide 7. In Australasia, we had a solid year with 18% growth in the Australasian travel revenue made up of a 6% increase in online bookings, including new wins within the markets and 12% increase in average revenue per booking. We continue to invest and innovate our Zeno product for all partners and customers, including those in Australasia. This year, we applied learnings we had gained from our work with Booking.com to boost satisfaction and user experience. More detail on these is also included in the appendix. Turning to Slide 8. Organizational performance is front and center. We have seen the benefits of decisions made in previous periods to the uplift capability and refocus resources. We've been attracting several senior leaders with data, AI and e-commerce expertise from leading global consumer tech businesses. We've welcomed Matt Gerrie to our executive team as COO, overseeing product and strategy. Most recently, he was a Director of Strategy and Analytics and Booking Holdings' Global Strategy and Business Development division. We continue to build our expertise in data and AI, taking a whole-of-organization approach and supported by expert teams. Experimental AI features were launched to market in the second half of FY '25. Our culture and organizational performance is in a strong position with pleasing improvements in our employee engagement scores. Looking at Slide 9. Our focus on scaling revenue while maintaining cost discipline is delivering meaningful gains in operational leverage with a key reduction in long-term hosting costs. In FY '25, total spend declined from 118% to 102% of income, highlighting the increasing scalability of our model and our ability to grow without corresponding rise in costs. This improved leverage is helping drive our return to positive free cash flow. Thank you. And I'll now hand over to Shane, who will cover the financial highlights.
Shane Sampson
executiveThanks, Darrin, and good morning, everyone. Darrin has already called out some of the key highlights for the year, I will go into a little more detail. I'm going to focus on the key uptakes from the annual result, but we have put the financial detail slides in the appendix for your convenience. Unless otherwise stated, all references are to the financial year ended 31 March 2025, and comparisons are against the year to 31 March 2024. Turning to Slide 11. I will initially cover the group results for FY '25, but based on feedback from investors, we have also included comparatives for the pre-acquisition business. For this purpose, the pre-acquisition business reflects the Serko business, excluding the impacts of acquiring GetThere, including the related transaction and implementation costs. The breakout is intended to assist investors to compare performance against the expectations we set at the start of the year around total income and achieving positive cash flows in FY '25. Our total income increased by $19.3 million or 27% to $90.5 million, reflecting growth in Booking for Business volumes, online booking volume and average revenue per booking growth in ANZ and the GetThere acquisition. Operating expenses increased by 20% to $107.6 million, an increase of $17.9 million, primarily reflecting lower capitalization by $6.2 million, the addition of operating costs from GetThere of $7.1 million and transaction and implementation expenses of $3.4 million. Our preferred measure total spend, which excludes the impact of accounting decisions around capitalization and amortization, increased by $8.8 million or 10% to $92.7 million, primarily reflecting the addition of GetThere operation costs and transaction and implementation-related costs. The higher growth in income relative to spend resulted in an EBITDAFI improvement of $4.3 million to positive $2.8 million, up from a loss in the prior year. You will note the addition of the I to EBITDAF for this reporting period. Serko reported a noncash $5.1 million accounting impairment. As communicated in the October 28, 2024, acquisition announcement, GetThere currently has negative cash flows, and the relevant accounting standard does not allow any planned improvements to be taken into account when estimating the value and use of the unit. I note this accounting impairment does not impact expected future cash flows. Free cash flow improved by $5.2 million to negative $1.9 million as a result of revenue growth outpacing growth in spend in the pre-acquisition business, partially offset by cash flows related to the GetThere business. I note that there were higher cash outflows associated with onboarding GetThere, such as purchase of laptops for staff and multiyear licenses for certain software required to operate the business, which are not expected to recur in FY '26. Looking at the pre-acquisition business, we achieved total income growth of 20% with stronger revenue growth in the second half. Total spend declined by 1% as efficiency initiatives reduced headcount required to run the pre-acquisition business, and we achieved improvements in hosting costs despite the increased transaction volumes. The result was a positive EBITDAFI for the pre-acquisition business of $7.7 million despite the lower capitalization. Turning to Slide 12. Slide 12 shows the pre-acquisition business' trajectory graphically with the left chart showing income now exceeding spend and the right chart highlighting the strong trajectory in free cash flow generation. Growth in total income has continued across the last 3 years, while total spend has been essentially flat and total income now exceeds total spend. This demonstrates the strong operating leverage in the pre-acquisition business where we have been able to reduce cost of sale as a percentage of revenue and hold other costs across the 3-year period despite 78% growth in total income. Cash generation was even stronger as total spend includes noncash share-based compensation for staff and management. Free cash flow for the pre-acquisition business improved by $14.5 million to positive free cash flow of $7.4 million. Looking at both graphs, the trend is clear. We expect our pre-acquisition business to generate strong results in FY '26 with continued strong organic growth and healthy free cash flow. The free cash flow generated by the pre-acquisition business will help fund our investment into the next stage of growth with the accelerated platform investment and investment into U.S. expansion. We also consider that the operating leverage achieved can be replicated in the U.S. as we grow revenue. Turning to our balance sheet on Slide 13. Our balance sheet remains strong with cash and short-term deposits of $61.4 million and no debt. Cash was down by $19.2 million, primarily reflecting the $17.3 million payment for the acquisition of GetThere. The acquisition is also the primary driver for the increase in other current assets and current and noncurrent liabilities. The purchased intangibles partially offset the reduction in pre-acquisition business intangibles as amortization significantly exceeded capitalization of software, reflecting our conservative approach to software capitalization. Turning to Slide 14. One final point I wanted to remind investors of is the commission tiering model agreed with Booking.com as part of the renewal and communicated in our announcement of April 30, 2024. In that announcement, we noted that the tiering model allows for significant volume growth at the current commission levels, providing a solid base for profitability. This also allows future volume growth on commercial terms that each incentivize and benefit both parties and their growth. The bar on the left shows that in FY '25, we achieved 29% growth in completed room nights, or CRNs to 3.3 million, with Serko receiving a 50% share of the commissions generated by Booking for Business. As noted on Slides 11 and 12, that translated into pre-acquisition Serko achieving positive free cash flows for FY '25 and total income exceeding total spend. We have, therefore, achieved the first goal of the commercial model, a solid base for profitability. CRNs still need to grow by over 25% from the average FY '25 level, which will drive further growth in cash flow before the next tier impacts. The second from left bar shows that Serko expects to continue to receive a 50% share of the commission, up to 4.2 million CRNs. The 2 bars on the right show that as we exceed 4.2 million CRNs, the additional transactions are expected to be on the incremental tiers, and we will receive less than 50% of the commission on those transactions. While our commission percentage on the incremental transactions will be lower, our revenue will continue to grow as volume grows. The second goal of the commission model was to mutually incent both parties to achieve further volume growth, and we are targeting to also deliver on that aspect of the model. On our current trajectory, we will exceed the 4.2 million CRNs during FY '26 and we, therefore, expect to have some transactions where we get a lower share of the commission. This will result in a slight decrease in our reported ARPCRN, or average revenue per completed room night. In FY '26, we will therefore report a new metric, average commission per completed room night, or AComPCRN. This metric gives a view of the total commission pool generated on our platform, allowing investors to better assess the underlying commercial strength even as our share of that pool varies with volume tiers. As you will have seen from the strong operating leverage we've been able to achieve, our incremental margins are high, and therefore, even on the lowest tier, our incremental gross margin percentage is expected to be healthy. I will now hand back to Darrin.
Darrin Grafton
executiveThanks, Shane. I'm now on Slide 16. We're well positioned to capture the upside of the expanding dynamic and changing industry vertical of business travel. With business travel forecast to reach USD 2 trillion globally by 2028, the opportunity remains substantial for a technology company operating in this sector. Technology is reshaping expectations, economics and execution. Business travelers now expect customer-grade experiences, and businesses need more efficient interconnected systems. Data and AI will define the next wave of change. Serko is set up well to leverage this change through its platform and user experience learnings with Booking.com for Business. This is why Serko has set new growth ambitions in the past year and why we have chosen to accelerate investment to achieve them. We have 4 strategic focus areas: growth in Booking.com for Business; reinforcing our market leadership in Australasia; expanding in North America; and evolving the Serko platform. Starting with our first strategy area, Booking.com for Business growth. In terms of our FY '26 focus, we've noted in the appendix our plans, including the planned launch of a new checkout and loyalty incentive program in the near term. Testing is also underway for new AI search capability. A current experiment that you may have had a chance to use is the new AI Smart Stay search, which lets users search as naturally as they speak, making business travel as intuitive as consumer travel. It's a great example of how we're using AI to deliver real-world value. Our AI focus is not only enhance the user satisfaction, but to drive material increases in conversion and repeat use over time. We'll continue to leverage our data-driven and experimentation capabilities with 500 new experiments undertaken during the year, which have led to double-digit improvements in onboarding conversion and set us up for continued fast-paced growth. With an increased investment and a newly expanded team from Booking.com to help accelerate these and future growth opportunities, this underscores their belief in this partnership as a global growth engine. We continue to work at pace on the exciting growth opportunity ahead together. Our second strategy area is reinforcing our Australasian leadership. We are committed to continued investment in our managed travel offerings through our Zeno product. We continue to win new customers within these markets. Zeno is highly regarded for its use of -- its ease of use of experience. And FY '25, we continue to strengthen UX as well as using data to improve recommendations. In the coming year, we will strengthen how we use data alongside continued simplification. On the next 2 slides, starting on Slide 17, I'll provide further detail on our strategy for North America and the Serko platform. Turning to Slide 17. Our third strategic focus is the North American market, a transformative growth opportunity for Serko. The acquisition of GetThere, together with our strategic partnership with Sabre, has redefined Serko's position. We're no longer a challenger trying to enter. We're an in-market player with a credible platform, proven partners and access to major customer channels. Since the acquisition, we've spent extensive time on the ground in the U.S. and India, working closely with the teams, partners and customers. This hands-on integration has accelerated both market understanding and platform alignment. We've been deliberate in our approach, engaging closely with existing GetThere customers and actively pursuing new enterprise opportunities. Importantly, customer feedback, both in direct conversations and formal forums, has been clear and consistent. The market is ready for change. Corporates are actively seeking modern user-centric, scalable alternatives to legacy tools. Serko is uniquely positioned to meet that demand. We're running a structured commercial engagement program focused on building long-term relationships with large enterprises. These discussions are directly informing the next phase of our product development, ensuring our platform reflects the needs of this market. We expect the majority of new customer decisions to materialize across FY '26 and FY '27, in line with our stated timeline. The foundational work is in place, and the momentum is building. As we look ahead, we're confident our differentiated user experience, deep partner network and scalable platform architecture position us to lead a new chapter in the evolution of managed travel in North America. We believe this is one of the most significant long-term growth opportunities in Serko's history, and our conviction in that opportunity grows stronger with every customer conversation. Turning to Slide 18. Our fourth strategic focus area, the next phase of the Serko platform. We're building a unified global platform designed to scale across customer segments from SME to mid-market to enterprise with a modern commercial model that matches how customers want to buy today. This isn't just a road map. It's already in flight. The Serko platform is powering Booking.com for Business's growth with upcoming enhancements, including a new checkout experience and the launch of the loyalty incentive program as just a few of the key features launching shortly. Our approach is deliberate. We are rolling out platform enhancements in ways that simultaneously serve existing users while laying the groundwork for broader expansion. We will be showcasing prototypes of an exciting new approach to managed travel to a select group of U.S. managed travel customers, a key step in preparing for a shift in a commercialization in that market. We're also ensuring that our architecture can support the future with integrated AI capabilities, enhanced data infrastructure, vertical and horizontal platform connections and modular design that scales across the markets and partners. We're not just adapting to an evolving market, we're shaping it with the right team, technical foundations and product vision in place. Serko is building the platform that we believe will help define the future of managed travel. Now turning to the outlook on Slide 20. Overall demand for business travel remains strong, and Serko's year-to-date performance is in line with our expectations. For FY '26, total income is expected to be between $115 million and $123 million, underpinned by the trajectory of the Booking.com for Business. We are confident in the long-term opportunity in North America with revenue contribution remaining modest in FY '26. For FY '26, Serko expects total spend in the range of $127 million to $133 million. I note that while the outlook is focused on FY '26, we retain our aspiration of $250 million of total income in FY '30. The opportunity ahead of us is rare, a global business travel market undergoing structural change with Serko positioned at the forefront. We have a strong foundation, world-class partners and a disciplined execution. Booking.com for Business is on a strong trajectory following a pivotal year. We're on track with our growth plans and are seeing volume proof points into FY '26. Our pre-acquisition business remains cash generative, supporting our investments and growth initiatives. We're delivering strong, improving cash flow and building long-term value. We have materially reduced the capital needed to execute our FY '26 growth plans through smart integration and operational efficiencies. The evolution of our platform and expansion in North America presents strong long-term opportunities, and we're focused on laying the right foundations for FY '26. With a profitable core, 2 world-class partners, a global runway and a scalable platform, we entered the year with momentum, conviction in our strategy and confidence in our team's ability to execute. Thank you. We are now happy to take questions. And I just want to remind you that it's one question each, and then we'll move on through into that.
Operator
operator[Operator Instructions]
Unknown Analyst
analystMaybe just can I ask a little bit about the reasonable acceleration in the Booking.com for Business activity levels. Can you talk a little bit about, I guess, how that growth is being driven, particularly around customer acquisition and the source of the customer growth?
Darrin Grafton
executiveYes. I mean it's a continual experimentation and marketing messages, also the platform appeal with the functionality that we continue to add in. So -- and that's kind of -- we are seeing strong top of the funnel feed into there. So there's been a substantial improvement in that process as well.
Unknown Analyst
analystAnd sorry, just the source of those customers? Are they a specific type of customer, specific markets?
Shane Sampson
executiveSo the mix remains relatively constant with what we've seen previously. So still a significant proportion coming out of Europe. And yes, so things that are driving the growth. We're seeing churn in the existing base come down, and we're continuing to see new customer adds being strong. And as Darrin said, there's a variety of different initiatives that are being taken to try and increase that rate of acquisition.
John O'Shea
analystJohn O'Shea from Ords. Can you just give us some sense of that total spend split between OpEx and CapEx? I note your comments at the end, Darrin, in FY '26 regarding the reduced capital required to integrate the program with Sabre and GetThere. Can you perhaps give us some split of that, that would be very helpful.
Darrin Grafton
executiveYes. I think I'll hand to Shane to talk about that, the work that's been done on that area.
Shane Sampson
executiveJohn, just particularly, you mainly just interested in how much of that we think will be capitalized? Or are you looking for another like what...
John O'Shea
analystObviously, the $127 million to $133 million, how much of that will be CapEx and how much will be OpEx?
Shane Sampson
executiveYes. So I think probably our pick is probably in the order of $10 million of CapEx. But as you know, we're kind of definitely on the conservative side for CapEx. So it bounces around a little bit depending where the sort of accounting rules sit. But yes, I'd probably take something in the order of $10 million. That's particularly in the last year. We pretty much didn't capitalize stuff on our managed travel side on the basis that we're looking to build this new platform. Booking for Business is being built on the new platform. So there was a bit more capitalization there. But we still, for example, don't capitalize any of the work that was done around the experimentation that has helped to drive that growth. So we would expect most of that capitalization to be coming out of the new platform development, which we're probably estimating for this year at being more in the sort of $7 million to $8 million range.
John O'Shea
analystYes. The total CapEx in terms of about $10 million.
Shane Sampson
executiveYes. So total CapEx probably around the sort of $10 million to $12 million mark.
John O'Shea
analystWhich is obviously -- I can take it then that that's well down on the previous -- our previous expectations or your previous expectation.
Shane Sampson
executiveYes. So in terms of where we're sitting, I think in the -- I think so one of the things -- and our consensus is about $143 million, I think there are kind of 5 main places where we've got improvements there. One is, effectively, we tend to be a little bit conservative in our projections on the cost side. So a number of places where we've simply been able to get things done as part of the acquisition of GetThere cheaper than we expected. So for example, we've managed to bring in some of the software licensing at a lower cost. A number of places where we found that we can effectively leverage our existing resources rather than adding new resources to GetThere. There's a little bit of lower volume that we're assuming in the U.S. that drives some lower direct costs. And then in terms of the range, if you sort of think of the range there, the bottom end is kind of what we're kind of on track to spend now, but the additional amount kind of gives us a little bit of leeway for other initiatives that come up and effectively, particularly given the uncertainty that's there, we've just given ourselves a bit more flexibility around how much of that we spend. And then I think the final element would just be the performance payments for the Sabre customer acquisition. The accounting treatment we're landing on there is that we will effectively treat those as commissions. So they'll be effectively deferred onto the balance sheet as they're paid out and then effectively amortized over the life of those customer contracts. So kind of those 5 buckets. Probably a chunk of that is effectively just lower cost that we have to run the same thing. The top end of the range gives us some room to -- gives us some room around some initiatives that we're not committing to until we are further into the year and then that performance payment piece.
John O'Shea
analystIt looks like it's about half -- less than half of what we thought it was going to be.
Shane Sampson
executiveYes. Correct.
Operator
operator[Operator Instructions]
Siraj Ahmed
analystIt's Siraj from Citi. Maybe just, I guess, the first question -- just one question would be -- would love to unpack the income guidance for next year between the different businesses. Especially GetThere, Darrin and Shane, given you did almost $5 million in revenue and you're saying modest revenue for next year, a bit confused in terms of that. And on the income guidance as well. In terms of the volume tiers, Shane, looking at your current momentum, this just confirming that Booking for Business should hit that volume tier in the first half itself? You didn't mention FY '26, but it does seem like you hit in the first half '26.
Shane Sampson
executiveI might take the second one first, Siraj. In terms of volume tiers, yes, the -- if you like, on that slide, we've kept it simple. The actual underlying model is a monthly model, and it's incremental completed bookings above a certain level that get the incremental tiers. So effectively, we would expect to hit it in the -- if you like, in the first half. Both June and September tend to be quite strong months. So we would expect to see some transactions drop into that tier in those months. I say the other extreme when you're in kind of December and January, we like we may be under. So yes, we will start -- you will start seeing some of that in the first half, albeit it will be pretty modest in terms of the impact on the average revenue per completed room night in the first half. In terms of the second one around guidance, I think you would have seen we have called out in the guidance statement that we expect the results in the U.S. to be modest. I think there's a few factors in there. One is that -- in terms of the $4.8 million, not extrapolating that forward, the FX rate was a little bit in our favor for that quarter was sort of running in the sort of 0.57-ish range versus we're sitting about 0.6 now in terms of the U.S. dollar to New Zealand dollar. And we have seen some volume impact on particularly -- one particular large customer coming out of U.S. government policy. So -- and we are -- given the general events in the U.S., there's, I think, a GBTA survey out that's suggesting that around about 27% of the respondents were expecting a 20% reduction in volume. So we're definitely seeing risk around that. And I think within our -- obviously, when we bought the business, we were aware that there's risk around potential customer loss. We have seen sort of one unexpected customer loss quite shortly after we acquired the business that related to decisions that were made well in advance of us acquiring it. So I think those combined factors mean that you can't just take the $4.8 million and multiply it forward by 4 to get the FY '26 result. I think the other key call out I'd just make on the U.S. is that I alluded to in my comments was if you take the cash flow for GetThere, it looks a little here for the 1 quarter, there is a big chunk of that, that relates to one-off particularly transactions relating to the acquisition. So for example, a large multiyear software license of the order of $4 million, which I think probably also ties to, I think in your flash, you noted our cash conversion was down a little bit. Some of those sort of things as we onboard and GetThere will be impacting that. We wouldn't expect those to recur.
Siraj Ahmed
analystCan I just confirm then, Shane, if you can be -- so you're saying modest, but it doesn't seem like -- so you hit it going to be below the $18 million, I think it was tracking pre-acquisition in the first year. But sort of what -- it's still double digit with some churn and lower volumes. Is that the way we should think through for next year?
Shane Sampson
executiveNo, I didn't quite catch the back end of that question, Siraj.
Siraj Ahmed
analystIn terms of revenue for next year from GetThere, still double digit in New Zealand dollars? Or -- because I think at the time of the acquisition, you said $18 million in the first year, right, is what the...
Shane Sampson
executiveYes. So I think we -- Yes. So we're indicating that we expect it to be below that $18 million level. But yes, definitely in New Zealand dollars, it will be double-digit millions.
Operator
operatorAnd at this time, we'll move to the next caller in the queue.
Wei-Weng Chen
analystThis is Wei-Weng Chen from RBC Capital Markets. So just a couple of questions for me. Just there wasn't a mention of your $250 million target in your results. Any reason for that?
Darrin Grafton
executiveNo. Like that's why we covered it in the script. Yes. So no, definitely, we -- that's why I added it on to the outlook statement, just to confirm that we -- that is still our aspiration. And I don't know, Shane, you have anything else?
Shane Sampson
executiveYes. I mean I think the main thing there is that outlook slide is focused on FY '26. As we indicated at Investor Day, it won't be a sort of linear track to the $250 million. So we definitely won't be giving kind of steps along the way beyond the upcoming year. Having said that, I think if you look at what the growth rate that's occurring in our business at the moment, you would actually -- GetThere, if you just assume you could compound up that same percentage through to FY '30. And I think that just reflects the point we've made at Investor Day. There are multiple ways for us to get to that $250 million. So absolutely, the aspiration is still in place, but our outlook slide was focused on FY '26.
Wei-Weng Chen
analystYes. Okay, cool. And you guys have a bit more of a focus on North America right now. Can you maybe speak to some of the trends that you saw during that sort of March, April, sort of May period and with liberation day kind of in that middle there in April?
Darrin Grafton
executiveYes. I mean the survey that Shane talked about, which said that it's created a level of, I guess, uncertainty of spend, but you're seeing it bounce around because it's kind of like every day or week, it's got a different impact that's occurring. So it's pretty hard to predict. But I guess the underlying of that is that through uncertain times, it creates a focus on a category. And so you get to have a look at conversations with customers looking at how they can bring in new technology and commercial models that may have been not front and center. We are hearing from the market that people are wanting to make decisions in that '26 and '27 year and that there is a heightened focus on that. So kind of through that traffic jam of tariffs and information in there, you can pick the things that you can actually focus on through there. And as Shane indicated, you do see some softening through those areas and government, of course, is one of those focus areas as well. So yes, it creates an ability to have really meaningful conversations with those customers as well.
Operator
operatorNext caller on the queue, your line is open.
Joshua Dale
analystIt's Josh here from Craigs. Just your commentary about Booking for Business and the team expanding at Booking.com, it's good to see they're investing. Can you outline to what extent they have expanded their team size?
Darrin Grafton
executiveYes, they roughly doubled their team.
Joshua Dale
analystOn what base, sorry?
Darrin Grafton
executiveSo on the base that they had -- I don't know the exact numbers off the top of my head. But yes, the team that they had before, they've doubled that through this new expansion. And really, what that's about is there's a lot of work that both of us do together as a partnership across marketing and software engineering to bring these features out. And so it's recognizing that we're really trying to accelerate both how we build technology, the platform and everything. And so Josh and his team can actually support that with us, and we can put things out into market a lot quicker and just really start to hit that growth curve. So everyone is focused on the same thing. It's really exciting to see that support.
Joshua Dale
analystGot it. And do you expect that team size to continue to grow materially from here? Or do you think they're about right?
Darrin Grafton
executiveSo I mean from their side, they'll support what's needed from their side based on how we're executing. If we're needing more capacity to drive through because we're executing to the growth levels, then they'll support what's needed to support that growth.
Joshua Dale
analystIt's good to hear.
Darrin Grafton
executiveYes. No, no, it is really good. I mean it shows the position that we've come through. And remembering that in the last year that it was only April when we announced the signing of the Booking.com new partnership agreement. So there's a lot of progress in a year in that.
Operator
operatorAnd at this time, we'll move to the next caller in the queue.
Vignesh Nair
analystVignesh here from UBS. Just a couple of questions on the ANZ business overall as well. Sort of just to begin with, is the target for ARPB still $6 per booking into FY '26? It seems though you're growing that number sort of considerably this year. Is $6 still the target?
Shane Sampson
executiveVignesh, I'll take that one. Just we're probably expecting more of a flattening into this upcoming year. And the context behind that is we effectively have had a commercial opportunity that effectively allows us to take about $2 million off our cost line, but also takes about $1 million off our revenue line. So that will effectively dilute the other initiatives that we're doing in ARPB. So we'll be a little bit south of the $6 for FY '26. But it does increase our profitability by $1 million.
Vignesh Nair
analystRight. So is that factored into the guidance? So I suppose just getting -- trying to get a steer on what you're thinking about for the ANZ business. So [indiscernible] volumes -- what do you think about the volume component though? So you sort of got flat pricing and you've sort of seen a deterioration, I suppose, in business travel here. Is that kind of all baked into the $115 million to $123 million?
Shane Sampson
executiveYes. So we're still -- I think for ANZ, we're expecting it to be relatively flattish on both volume and revenue. I think it's interesting in that -- clearly, as I noted, we had one U.S. customer that's been particularly impacted by the government policies there that we've seen dramatic reduction. We've seen a bit of more broad spread reduction. In ANZ, we really haven't seen that yet despite lots of commentary in the industry. So at this point, we're assuming that we're sort of reasonably similar in terms of volumes year-over-year sort of if you're targeting the midpoint of guidance.
Operator
operator[Operator Instructions] We'll move to the next caller in the queue.
Sophia Owad
analystIt's Sophia Mulligan from Macquarie. Just a quick question on the expectations to GetThere. So I know you said it's not fair to annualize this quarter of revenue that you just did. But maybe sort of thinking of it in months contribution, could you talk through your volume and price expectations for the North American business?
Shane Sampson
executiveI couldn't quite catch the back part of that question, Sophia.
Darrin Grafton
executiveVolume and price.
Sophia Owad
analystJust -- yes, just asking if you could talk through the volume and price expectations for the next year for the North American business.
Shane Sampson
executiveYes. So I think sort of consistent with the revenue comment, we'd expect the volume to be kind of less than 4x what we had in that first quarter. So it will be south of $4 million. I haven't gotten the exact number off the top of my head, but I can come back to you on that.
Sophia Owad
analystGreat. And sorry, just quickly, last one on the U.S. expectations for the performance payments. You touched on it slightly in your comments, but can you just expand how you're expecting those to flow through?
Shane Sampson
executiveYes. So in terms of the performance payments, so those will be paid out based on contracted revenue that we sign up through the year. Effectively from an accounting point of view, the treatment that we've landed on for that is that it will be treated as a commission. And commission, basically, you defer over the life of the contract. So you won't see -- given we're not expecting a lot of -- there's long sales cycles, we're not expecting a lot of that revenue to come in, in FY '26. So you won't see much in our P&L for that in FY '26. And then I think the actual payments from memory don't occur until the beginning of FY '27. So effectively, you won't see a lot of that in either our cash flows or -- in either our cash flows or our sort of reported total spend for this year. On the cash flow side, I also note that we have got the option to make those payments and potentially in equity rather than cash if we choose. So obviously, our cash is looking pretty strong at the moment. So -- but those are choices we'll make closer to the time.
Operator
operatorNext caller, your line is open.
Siraj Ahmed
analystIt's Siraj again. Just a couple of questions. The first one on the conversion ratio comment, Darrin, for Booking for Business, can you just touch on that? And anything that you're seeing in terms of trends in April, May so far, right? Are you seeing an acceleration in the conversion ratio in the fourth quarter?
Shane Sampson
executiveYes. So effectively, across the second half, we obviously had very strong growth. We had slightly stronger growth in the December quarter. And one of the reasons why we came off growth slightly in the fourth quarter was we had some operational issues that impacted conversions. So we saw really strong demand to the site, but we didn't convert all of that in January and February. Our teams got on to that and got it fixed and resolved. So we kept coming out of March with the conversion rate we expected. So we kind of settled that conversion rate back in about where we expected it to be, and that's continued through into April and May. There's still -- we certainly still aspire to grow that conversion rate a little bit further, but the rate we have is already pretty healthy.
Siraj Ahmed
analystSo just clarifying that you're not seeing a bit of any macro impact in the Booking for Business in April, May so far?
Shane Sampson
executiveNo. And I think you would have also -- you see the Booking.com releases, but they talk to the fact that their business is obviously heavily weighted outside the U.S. And obviously, both us and them would like to grow our businesses more in the U.S. But at the moment, having a lower weighting is quite helpful. Ours is probably mid-single-digit percentage of Booking for Business transactions in the U.S. So it's quite a minor part of our business there. So there's certainly the risk that something could happen. But at the moment, the general indication is travel to and from America is being impacted, but people are tending to reroute trips to other places rather than not travel at all. And yes, at the moment, we're still seeing our kind of Booking for Business market holding up strongly with no signs of any volume growth or volume impact from all the noise that we see in the papers every day at this point in time.
Siraj Ahmed
analystGot it. And second thing. In terms of the integration and the platform, the new platform, right, for GetThere for managed travel. So I think in the Investor Day and had the question, you said what total spend would be $40 million, right? And given that the spend is actually lower, like what are you expecting in terms of total spend in the 2 to 3 years? And then secondly, when do you reckon the unified experience will come through?
Darrin Grafton
executiveSo that's why, Siraj, we kind of indicated that most of the cost savings were in the synergies and implementation into the operational side of Serko. We still intend to spend the platform spend. And we've given, as Shane indicated, a wider spend range to enable us to boost that up a little bit more if we need to into that platform side. So yes, on the platform side, we do still intend to spend that side, and we are looking if we can actually do that faster with the teams that we're setting up in there. So it's not from the reduction in the platform spend. It's actually the synergy, the operational way that we've actually been able to embed the business.
Shane Sampson
executiveSo we're still spending $40 million. This year will be a little bit lower than what we projected the numbers that we had at Investor Day is probably more $7 million, $8 million versus $9 million, and that's partly around, I think Darrin talked about the fact that we're taking quite a deliberate approach to getting the set up. So we're making sure we have the right people and processes in place as we build that team out in India to drive that acceleration.
Darrin Grafton
executiveBut allowing ourselves the flexibility.
Shane Sampson
executiveYes.
Siraj Ahmed
analystAnd when do you expect to be live? I mean, are you seeing a new prototype this year? And just when do you think it will go live?
Darrin Grafton
executiveWhat was that, Siraj? I just missed that.
Siraj Ahmed
analystJust the new managed travel experience, right, UX and everything, do you...
Darrin Grafton
executiveYes. So yes, it's quite -- we're not going to talk about everything we're doing in the new platform at the moment, but it is some -- it's quite interesting how we're bringing that to life as well.
Operator
operatorAnd at this time, there are no additional callers in the queue. I would like to turn the conference back over to your host, Darrin Grafton, for any additional or closing comments.
Darrin Grafton
executiveI just want to say thank you, everybody, for your time today and of course, your support of Serko. Thank you very much.
Operator
operatorThat does conclude today's teleconference. We thank you all for your participation. You may now disconnect.
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