Seven West Media Limited (WANHY) Earnings Call Transcript & Summary

August 15, 2023

US Communication Services Media earnings 44 min

Earnings Call Speaker Segments

Operator

operator
#1

Thank you for standing by, and welcome to the Seven West Media FY '23 Results Call. [Operator Instructions] I would now like to hand the conference over to James Warburton, CEO and Managing Director. Please go ahead. [Presentation]

James Warburton

executive
#2

Good morning, everyone. Welcome to the Seven West Media results for the 2023 financial year. I'm James Warburton, Managing Director and CEO at Seven West Media. And joining me today is our Chief Financial Officer, Jeff Howard. Today, we'll take you through our results, our key priorities and then provide you with a trading update. After the presentation, we'll take questions from investors and analysts. Seven West Media is Australia's most connected news, sport and entertainment brand. It's the undisputed leader in the national total television market, reaching 91% of the Australian population every month across all of our assets. In FY '23, the group generated revenue of just under $1.5 billion and EBITDA of $280 million. Seven's unparalleled and unmatched national reach underpinned our revenue share in FY '23. We achieved our total television revenue share target of more than 39% in the first half and fourth quarter of the financial year. This was a very pleasing result against FY '22, which included 2 Olympic Games. Excluding the games, we achieved underlying share growth in every quarter of FY '23 with full year growth of 1.2 share points. This share growth was achieved against a cost base that we managed in line with the outlook we provided at this time last year. We drove temporary and permanent savings to offset the first half year of NBCUniversal and other unexpected costs and held year-on-year cost growth at less than 1%. These outcomes were achieved in a soft total television market that declined 7.9%. Our expanded content deal with NBCUniversal is driving digital audience growth and is on track to deliver 2 billion minutes of content a year. Next year, we had the biggest winter and summer sports, the AFL and Cricket to 7plus, which will be an absolute game changer. It's the first time in history that these sports will be available to be streamed for free. This will have a huge impact on the growth of 7plus. Underlying EBITDA from our digital businesses increased 17% in FY '23, excluding the Olympic and Commonwealth Games. Digital now accounts for 49% of underlying group earnings, up from just 2% 5 years ago. And given this growth, we continue to invest in driving digital leadership. This slide outlines our key financial results for FY '23. We see this as a solid performance in a pretty challenging environment. Revenue declined 3% to approximately $1.5 billion. As mentioned, the total television advertising market declined 7.9% during the year. Operating costs were well managed within the context of our continued investment in programming and the ongoing inflationary pressures across our business. Excluding depreciation and amortization, our costs increased by 0.9% over the year prior to $1.2 billion, which was in line with our most recent guidance and reflected the benefit of temporary cost savings. EBITDA declined 18% to $280 million, and underlying net profit was $146 million. Net cash flow before temporary and capital items was $155 million. Net debt of $249 million was down slightly from $256 million in the prior period with prudent leverage of 0.9x maintained. I'll now hand over to Jeff to take you through the full year financial results in more detail.

Jeffrey Howard

executive
#3

Thank you, James, and good morning, everyone. Total group revenue and other income of $1.5 billion was down 3% against FY '22 results. Revenue for the year was impacted by softer market conditions and some tougher market comparables. Excluding major events, Commonwealth Games and the Olympics, the group grew underlying market share during FY '23 to partially offset these market conditions. Operating expenses before depreciation and amortization were $1.2 billion. Costs were up less than 1% year-on-year, with tight cost control and temporary cost savings identified to offset the incremental NBCUniversal content deal costs. Overall, costs were in line with expectations, reflecting SWM's operating leverage, EBITDA before significant items was down 18% to $280 million. Depreciation and amortization increased to $42 million for the year. This increase primarily relates to the amortization of the acquired prime assets, including the amortizing intangibles. Significant item expense after tax of $1 million was recorded in the period. Underlying net profit after tax, excluding significant items, was $146 million, 27% lower than the same time last year. As has already been mentioned, the total television market declined 7.9% in the period. The metro market declined 10.6%, regional was down 4%, and BVOD was up 6.1%. While the first half of FY '23 saw a decline of 4.5%, the total television market softened in the second half as consumers started to feel the pain of increasing interest rates. Against some tough comps, the total television market declined nearly 12% in the second half. Pleasingly, the BVOD market maintained its positive momentum. Having set ourselves an ambitious target to retain in FY '22, 2 Olympics 39% full year total television share, Seven outperformed in both the first half and the fourth quarter. While we finished the year with a 38.5% total television share, pleasingly, we achieved some underlying growth in every quarter of FY '23. Ex Olympics and Commonwealth Games, underlying share growth year-on-year would have been approximately 1.2 share points. We remain absolutely focused on continuing to improve our offering at the beginning of the calendar year, the smallest quarter by market size. The flag this time last year, Seven's results now include the full year contribution of Prime and an extra weeks trading. These offset the revenue and cost of the 2 Olympics in 2022. Seven's revenue decline, therefore, effectively reflects the net market decline and share gain experienced in FY '23. From a category perspective, we experienced weakness in food, retail and government, while travel, auto and insurance all grew year-on-year. Digital revenue and EBITDA were broadly flat on the prior year on a reported basis. Underlying digital EBITDA, excluding the impact of the Commonwealth Games and Olympics, saw a growth of 17% during the year. However in the West, management remains focused on its strategy of holding the loan on print, reducing costs and turbocharging the digital opportunity. From a digital perspective, growth in audiences to record levels and new products saw digital subscriber revenue up 17% year-on-year. WAN revenue was up slightly in FY '23 driven by the 53rd trading week. Adjusting for this week would result in a relatively flat year-on-year outcome. Advertising market conditions remain mixed with retail the strong performer, while auto and real estate remained weak. The key drivers of WAN's cost growth included paper costs are up almost 100% year-on-year, driven by supply issues, energy and shipping costs. Pleasingly, these are starting to reduce. The extra week also added to the FY '23 cost base. Seven West Media reported a statutory after-tax profit of $146 million and basic earnings per share of $0.094. Excluding significant items, underlying earnings per share was $0.094. Significant items, pretax of $7 million related to the CODE 7's project being partially offset by gains recognized on our ventures portfolio and property sales. We have changed the way we present the cash flow table in FY '23 to highlight the recurring, temporary and capital items impacting cash flow in the year. Working capital now represents normal movements in typical items such as accounts receivable, payable, program work in progress deferred income, et cetera. It also includes approximately $5 million of noncash ventures contract utilized during the year. We have split total tax payments in the year of $86 million into 2 components: the FY '23 related payments of $27 million and the previously flagged balancing payment for FY '22. We should now be in the normal cycle of tax payments. The balance of the recurring cash flows included net finance costs, CapEx and lease payments. After these outflows, Seven generated cash before temporary and capital items of $155 million in FY '23, 19% lower than FY '22 in line with the market-led EBITDA decline. Temporary and capital items include onerous contract payments. We're now in the last year of the Cricket deal, so onerous should reduce to approximately $2 million per annum after FY '24. We also have roughly a year of Project CODE 7+ implementation cost to go with a similar number expected for FY '24. And we spent $15 million on the buyback in FY '23. The program has been extended into FY '24. We finished the year with net debt of $249 million, a decrease of $7 million from FY '22 and leverage of 0.9x, maintaining sensible leverage remains a key focus. As we look forward to FY '24, we expect CapEx to be broadly in line with FY '23. The move from Martin Place to Eveleigh is now complete, meaning for the first time in 40 years, everyone in Sydney is under one roof. We will be looking to finalize the exit from Martin Place, either by sublease or exit as soon as possible. We have determined to keep the dividend on hold given prevailing market conditions. This will be reviewed again in future reporting periods. Costs continue to be a focus for the group with FY '23 cost ending within guidance provided at $1.208 billion. As we look to FY '24, the second half of the full year NBCU costs will be largely offset by comp games and extra week costs incurred in FY '23. Other FY '24 cost increases are expected to be driven by incremental content hours and digital capability investment with underlying inflation expected to be around 2%. These investments are focused on improving the user and client experience across our product range. FY '24 cost base will also include the cost for the current broadcast of the FIFA Women's World Cup. Excluding the impact of the World Cup, Seven West Media's 2 years cost growth is expected to be approximately 2.6% per annum based on the midpoint of the FY '24 forecast. I'll now hand back to James to take through the rest of the presentation.

James Warburton

executive
#4

Thanks, Jeff. As mentioned said before, Seven is the undisputed national total television leader. Our broadcast network was #1 in reach for FY '23. Regional Australia represents 36% of the national population and Seven is the dominant force of regionally by a country mile. Our 7+ platform now has 13.5 million verified users, more than 10 million were active during FY '23 and nearly 6 million were active during the fourth quarter before the Women's World Cup had even begun. No one can match our audience reach of 91% across television and premium long-form digital video and all of our other assets. Every month, our television and digital business alone reached 17.5 million Australians. With the launch of the VOZ audience measurement data this year, we now have singles of truth about the all-screen reach of consumption of our content. VOZ is also a game changer in terms of monetizing our audiences. It captures viewing that is currently not being monetized and it reduces friction and complexity for advertisers by providing all the viewing data nationally and across all platforms. A clear and strong focus on national total television means we are competing in a larger market. That market consists of the 3.6 billion metro subscription and regional television ad market, the BVOD ad market, which now stands at $460 million a year and is expected to grow to $1 billion over the next 3 to 5 years and the similarly fast-growing $2.5 billion AVOD market. Underpinning all of this is Seven's audience reach and the fact that we deliver more mass cultural experiences than anyone else, thanks to our leading content. 7NEWS and Sunrise have dominated their time slots for years. Our entertainment content lineup is strong, as demonstrated by the success this year of Farmer Wants A Wife, Dancing with the Stars, Home and Away and The Voice just to name a few. And our sport is the most watched in Australia, including the AFL, Cricket, supercars, horse racing and of course, the incredible success that is the FIFA Women's World Cup. Next year, we'll add AFL and Cricket digital rights to 7+. For the first time, Australians will be able to access online the best games and video content, live and free in a way that suits them. Content and audiences are at the center of everything we do. The decline of television audiences ironically gets a lot of column inches in newspapers, and it seems to be a favorite conference topic. To be fair, for years as an industry, we haven't done ourselves any favors by focusing attention on the smallest possible audience number, linear broadcast only. In our view, the constant talk about advertisers moving away from television is overdone. VOZ is and will continue to be a game changer for the industry monetization. We're at the beginning of this exciting opportunities to sell the total television story powered by VOZ. At Seven, we are underpinning the rich data from VOZ with our first and second-party data sets and we are now introducing new tools to enable us to further enhance commercial outcomes: Audience acquisition, activation, engagement, retention and monetization. We still have a way to go with some of the tools. CODE 7+ remains an essential part of the mix, but others like AI-driven personalization and other investments in the platform experience are already making a significant contribution. From an acquisition perspective, television audiences are consuming more minutes of long-form content than ever before, with minutes increasing by just under 100 billion in 10 years. People are watching more premium long-form video content than ever. Broadcasters have now become much better at audience activation and are taking the lion's share of these minutes. In FY '23, free-to-air platforms accounted for more than 70% of total long-form video minutes consumed on free-to-air and paid SVOD streaming platforms combined. Excluding the Olympics, this has grown 5% year-on-year. Engaged audiences are more likely to be retained on platform. Those engaged audiences need to be measured effectively. This chart shows the potential of effective measurement. One episode of Farmer Wants A Wife reached 2.2 million people overnight. After 7 days, that reach had grown 12%. But over the series, audience reach was a staggering 4x higher than a single episode at nearly 9 million people, and that was up 20% compared to the 2022 series. Audiences clearly remain engaged with total television. And those engaged audiences can now be monetized. We've only just started telling this story to our advertisers, selling on a converged basis with our rich attached data optimizes commercial outcomes for both clients and Seven. We can capture a greater share of market, increased audience reach and lower cost per reach points. Our aim is to be Australia's most connected news, sport and entertainment brand, and we will do that by delivering on 4 key objectives: The first is to accelerate our digital future. That involves building Australia's most loved and watched streaming service with 7+ to drive maximum audience, revenue and profitability. The second objective is to enhance and elevate our brand. In a highly crowded and competitive market, we need to ensure that the Seven content and brand remains relevant, compelling and different. The third objective is to optimize the business. We will double down on our focus to lead the market in audience and revenue shares. We will work on our core assets harder, save sensibly to invest wisely and drive an efficient business in order to be more effective. We have a strong track record of managing costs, and this will continue as will our focus on maintaining a healthy balance sheet. Importantly, all our major sports deals are done through until 2031. The fourth and final objective is to partner for growth, and we will look for new initiatives that drive revenue. A great example of this is the One Platform initiative with NBCU, where we contribute to global partnerships that enables us to generate revenue from clients worldwide. The foundations of our strategy are in place. We have a strong engaging content schedule and the digital rights to the AFL and the cricket are a massive present under the Christmas tree. The VOZ audience measurement system is clearly showing the power of total television and its effectiveness for clients. Our ongoing investment in 7+ is driving increased user engagement and our new trading platform, CODE 7+, will improve our ability to increase our share of the $6.5 billion video advertising market. Turning now to the trading update. Our FY '24 content schedule is optimized to maximize our total television audience share and to drive our revenue share target. We're targeting a 40% total television revenue share in FY '24. Recurring costs are up as we invest in content and digital, well less than inflation over the last 2 years, and we continue to look for ways to drive efficiency into the business. We expect the total television market to stabilize during the first half of FY '24 as the market cycles against easier comps for the second quarter. Early trading indicates Seven's underlying revenue is tracking to FY '23 market trend in July and August. And currently, we're pacing slightly ahead of last year in September. That concludes the presentation. Before we take questions, here's a sneak peek of SAS Australia that airs later this year.

Operator

operator
#5

[Operator Instructions] The first question comes from Eric Choi from Barrenjoey.

Eric Choi

analyst
#6

I just had 2. First one, maybe for Jeff. I just wanted to confirm some of the TV PCP comps, at least based on what I can see from the SMI data, which I've realized doesn't capture BVOD. But it looks like you guys are guiding to a flatter second quarter versus I reckon that minus 7% in the PCP. And then when you run into the third and fourth quarters, I reckon that PCP comps turn into sort of minus 13% and minus 14%, which to suggest growth should be better. But yes, if you could confirm those comps? Then the second question, just for James. So actually, I really appreciate all the slides that you've put in on BVOD and aggregating the TV, you don't think it's well understood. And it looks like the data is definitely there. But just chatting to the industry, I think the view is there still is an integrated solution where agencies and advertisers can buy all that, I guess, aggregated audience together and I guess some of the agencies are saying the first network to crack this will be the biggest beneficiary. So just your thoughts on how you're going to monetize that in terms of presenting an integrated buying solution.

Jeffrey Howard

executive
#7

Eric, I'll take the first one. Thanks for the questions. So just in terms of where market was in FY '23. So Q1 was minus 5%. We had the Olympics comps in that quarter. So we think the market was sort of -- probably flattish when you take the Olympics out. We started to see the market soften late October into November. And so the market in Q2 is minus 4%, and that was clean, as I say, like-for-like comps. So first half was minus 4.5%. From Q3, Q4, we started to see that market really soften. So Q3 was minus 10.5%. Q4 was minus nearly 13%. So the second half was minus 12% roughly and for the full year minus 7.9%. We called out in the trading update that we're seeing July and August tracking back towards that sort of FY '23 trend of sort of minus 8%, when we strip out the comp games, it was in that sort of first quarter for us last year. And what we're seeing from a September bookings perspective, so what we've actually got in the book today, that we're tracking up slightly in September. And we're doing that -- we're calling that with some pretty solid bookings into the month already. Too early to call October. But certainly, we'd expect that once we get to those easier comps, then we shouldn't be having the sort of minus 10%s, 12%s that we've been seeing certainly in calendar '23 continue into '24. James?

James Warburton

executive
#8

Thanks, Jeff. Thanks, Eric. The only thing other thing probably worth sort of noting is that Seven is gaining shares. So we've started FY '24 on a really positive note. You've seen our ambition, we've talked openly about sort of getting -- putting a floor in front of the share. And I've said for a little while now that it's a 2-player market. We're seeing some of the worst shares, we've seen on record for the third player, and that is actually looking in FY '24 going sub 20 into the teens as well. So I think that sort of plays into the strength of Seven in our programming schedule and digital growth. I think, Eric, the key thing around VOZ is it is going to be the industry standard. And so there's a lot of work behind the scenes in terms of gold certification, all the different systems and post-analysis systems that media buyers use. This will become the currency in the first quarter of next year. And so there's a lot of work to get there. People don't really like change. I mean, it reminds me of when we move from diaries to people meters some time ago. So as this becomes the currency, we start to look for the rich numbers. And that VOZ data at 3 p.m. or it's now slightly earlier at sort of 2:00 p.m. is absolutely hidden from industry view. And we're really pushing at an OzTAM board level for that to become the standard and for that to be pushed out to the industry much earlier, hopefully, by about 11:00 a.m. That's a work in progress. But come next year, we've talked about VOZ for a long time, but it will become currency and it will have a huge effect on showing the true effectiveness of all the screens on free-to-air television.

Operator

operator
#9

The next question comes from Entcho Raykovski from E&P.

Entcho Raykovski

analyst
#10

I also had a question around just the near-term trajectory and your comment around September tracking up year-on-year. But I'm just interested specifically for September, the fact it's up. Is there any comps impact which is driving that? Or do you think it's just market improvement? And I just -- I have a couple of follow-ups. Do you want me to ask them now or leave to later.

Jeffrey Howard

executive
#11

No, no. Go ahead. Go ahead, yes.

Entcho Raykovski

analyst
#12

Go now? Okay. So the second one is on BVOD market growth. it's obviously slowed down significantly in FY '23. And I'm just interested in what you put this down to, whether it's the market, any sort of worries that it's sort of stopping the penetration? And also it seems to have slowed down from your prior guidance for BVOD to maintain double-digit growth in the second half of '23. So I don't know whether maybe May and June were particularly weak. If you can comment on that would be helpful. And my final question is, this has got a bit of publicity, but how do you assess the risk that gambling advertising restrictions we imposed and what can you do to mitigate?

James Warburton

executive
#13

Thanks. I'll take the second turn and I'll let Jeff circle back into the September trading. I think essentially, I mean, the BVOD market growth was 6%, that comped against 46% growth the year prior, which, of course, had the Olympics in it, which had a dramatic effect. So I think when you look at the relativities and look at the CAGR across sort of 4 or 5 years, you're seeing quite a significant level of growth. Similarly for Seven, we had those 2 big -- or as Olympics and Commonwealth Games really, those 2 big sort of drivers. I mean, to put it in perspective, the Matildas through the games that we've had so far is, I think, last Saturday was something like 100 million minutes. So it's quite a lot of inventory from that perspective. So we're not really worried about the growth in BVOD. And as in my earlier comments around VOZ is the true reach of what we're achieving is something that's really important. I think with gambling, it's important to note that was a parliamentary committee that put a form of recommendations to the government. Free-to-air television is already highly regulated. As an example, we can't put ads in live sport prior to 8:30 p.m. as it sits at the moment. But yet there's a lot of signage, ground signage from stadiums and things like that, that drive frequency. So it's got to be a solution across the board from everyone, from the broadcasters online, outdoor and the codes themselves. So we think we play an important part in that, and we're obviously working with the government to do our part. And again, we'll see where that regulation goes in the future. And I think there's a lot of work to go -- work to do on that yet so far. And there'll be more work to do on that. And as I said, it needs to be across the industry. It can't just be on free-to-air television. And on September, yes.

Jeffrey Howard

executive
#14

Entcho, your first question. Thanks for that. Just to talk to what James sort of mentioned before, we are seeing -- we think we're seeing share growth into the quarter. So that's helping us as opposed to it's not just market, we think. From a comps perspective, there was nothing really in September last year. There's not in September this year. So it's a relatively normal month for us. AFL finals, obviously are in both years. There's no World Cup impact in September. It's all done by December. So it's a pretty clean month comparing year-on-year.

Operator

operator
#15

The next question comes from Ben Rada Martin from Goldman Sachs.

Benjamin Rada Martin

analyst
#16

I've just got three if that's all right. Maybe just the first one on the cost base. You've outlined that you'll continue to look for ways to I guess, drive efficiency into the business. Is that reflected at all in the FY '24 cost guidance? Or I guess, would you guys need to see a bit of a deterioration in your ad market outlook to potentially look at those levers more closely? And then the second one, just on the July and August trading, maybe just clarifying your underlying commentary. Just considering this doesn't include any of the benefits you guys might see from the Women's World Cup as a one-off event? And then finally, just on the West, maybe Jeff, just on your comments that the management team is focused on growing digital and holding the line on print. I guess, is your expectation for FY '24 or may the ad market potentially make that a little bit difficult into next year?

James Warburton

executive
#17

Thanks, Ben. I mean, I think again, with the cost base, we've been pretty specific in terms of the 2% inflation, the additional hours. We've tended to run out of content towards the back end of the year and really not, I suppose, post-acute with the bigger revenue month of October, November, in particular. And so we are very comfortable and on a bit of a role, to be honest with sort of our ratings at the moment in our share growth, and we think we can continue that from that perspective. Obviously, we're also banking and we showed at the Macquarie Conference, how the market after a downturn always rebounds. So we obviously will continue to look at levers as we did this year should the market deteriorate. I think the important thing with the Women's World Top -- Women's World Cup is that you got to remember, the audience has been absolutely unbelievable, and we've loved telling the narrative of this wonderful team and go the materials tonight and hopefully all the way on Sunday, but there's no ads in the telecast. So all this notion around -- sorry, no ads during play, during extra time, during penalty shootout. So it's quite limited in terms of its commercial [indiscernible]. What I do like about what we've done as a team is there's probably been $0.5 billion spent on soccer rights. And we picked the eyes out of this by seeing how incredible the materials were at Tokyo, and we thought as a home World Cup, how amazing this story would be, and it's exceeded all of our water streams, but it drives our schedule and drives our dominance moving forward across our higher schedule. I'll let Jeff talk about the West.

Jeffrey Howard

executive
#18

Yes, the West. So not really expecting any sort of material change in trend in the West. Driving that digital revenue forward has been an absolute focus, and that continues to go pretty well in terms of digital advertising revenue, also subscriptions, the products that we're putting out to attract audiences to our products, we continue to roll new products out. And they're offsetting some of the challenges that we see around the print advertising categories. So we're not expecting any material change in that. In terms of -- there's an allocation of Google and Facebook into the West, again, not expecting that to change. So there should be relatively what we would be normally expecting for the West in '24.

Operator

operator
#19

The next question comes from Lucy Huang from UBS.

Lucy Huang

analyst
#20

I just have three as well. Just firstly, if I can clarify on the BVOD point too. Just wondering whether you can give us some color as to first quarter where we -- whether we've started to see growth returning back into BVOD markets, noting that second half, we were comping a pretty high comp? And then my second question is just on the target for 40% revenue share in FY '24. Where are you expecting most of the share gains to come from? Is this metro or regional or BVOD market? So maybe if you can give us some color as to which types of format do you think would do pretty well this to drive you up to that 40% revenue share?

James Warburton

executive
#21

Do you want to lead with BVOD?

Jeffrey Howard

executive
#22

Yes. So BVOD, yes, we are expecting growth in the first quarter. We're expecting growth in BVOD every quarter. But again, too early to call where the market will end for BVOD, a bit different to the broadcast where we can see really strong visibility out to September as we've called out in the trading update, the BVOD market is a combination of what's booked plus also the programmatic stuff. So we'll wait and see, and we'll give an update on the BVOD market at the AGM in November.

James Warburton

executive
#23

Yes. And Lucy, I think in terms of overall share gains, we look at it as a total television metro original and, of course, digital I think, to be frank, as I said before, it's a two -- it's becoming even more soft for a couple of years, it's a 2-player market. The third player is evaporating relatively quickly from a share perspective. We're probably also taking a small bite out of 9. But obviously, sort of the big 2 are going head-to-head and the third player has sort of fallen by the wayside and getting weaker.

Operator

operator
#24

The next question comes from Darren Leung from Macquarie.

Darren Leung

analyst
#25

I'd like to ask two, please. And just the first 1 is to follow up on that market share piece. Obviously, 39.5% for the full year. Can you give us a split as to where that was in free-to-air versus BVOD, please? And then the second 1 was just on the premium piece, I wanted to understand a little bit about how you guys are perceiving or marketing to agencies as to what your price premium is in BVOD versus free-to-air piece, please?

James Warburton

executive
#26

Sure, Darren. I think with -- essentially with BVOD, we don't have any -- well, we don't have any ongoing streaming rights to sort of regular winter codes AFL and Cricket and that's obviously coming under the Christmas tree for September of next year. So we're around -- and Jeff will correct me if I'm wrong, around sort of 35 sort of share of the BVOD market and obviously, very strong from a metro and a regional point. We would see that at least growing. And I think again, at your conference, the Macquarie Conference, we put out sort of a range of the minutes that grow and massive upside into what is becoming a $6 billion video market. And again, in terms of the -- I suppose the premiums, selling addressable advertising with data attached to it in volumes, we're seeing 2x CPMs to linear television in metro and 3x to regional television from linear perspective in terms of premium.

Operator

operator
#27

The next question comes from Brian Han from Morningstar.

Brian Han

analyst
#28

Two questions, if I may. Number one, can you please give us a sense of how much of your BVOD revenue is coming from regional markets? And secondly, James, you talked a few times about getting into that AVOD space. I'm just curious how does Seven actually get into that space and with what kind of content?

James Warburton

executive
#29

Sure. Thanks, Brian. Jeff, do you want to start with the...

Jeffrey Howard

executive
#30

Yes. So the original -- we don't sort of look at BVOD and split it between Metro and regional. BVOD is a national market for us. We look at what we can achieve nationally from national audiences. So we don't sit there and think about how we can lift one or the other. Having said that, when we bought Prime, Prime did not do anything about 7+ in regional markets. And so when we bought Prime, we've spent a lot of time and effort driving 7+ into those regional markets. So we saw quite significant growth in regional audiences over the last 12 or 18 months post the Prime transaction. And that has obviously benefited the revenue number a bit. But as I said, we don't sit there and sort of monitor we're underweight from a revenue perspective versus regional audiences versus metro audiences. We think of it from a national perspective. In terms of the AVOD space, we look at it as advertising money going to people streaming content and on subscription platforms. So if Netflix advertising or Disney advertising or Foxtel advertising, we think that's there for the taking for us. So if we provide the great content, particularly as James said, when the sports rights come in from September 24, we'll be competing in a market where advertising money is going to people consuming content.

James Warburton

executive
#31

And we're pretty good, Brian, coming up with our comments, the BVOD market is effectively the AVOD market. So you can add the 2 things together and the broadcasters are doing a better job of getting a bigger share of that and will continue. And again, we've seen that the growth projections from people like PwC suggesting the market will be $1 billion by 2027. The other point is 65% of our content on screen has not been telecast on air. So they are streaming services in their own right. And then we talk about how we get into it in a more effective way, CODE 7+ is a great example of that. We need to be the easiest to deal with, and we need to actually have a system which can actually sort of trade effectively with advertisers as effectively as they can trade with some of the other digital giants, and that will make an enormous difference. And obviously, CODE 7+ will be wrapped up -- the investment into it anyway will be wrapped up through FY '24 and we'll phase in and be ready to go from that perspective in getting into the AVOD market.

Operator

operator
#32

[Operator Instructions] The next question comes from Alice Lei from BofA.

Yujie Lei

analyst
#33

I just got two. So in the past, we say Olympic contributes roughly 1% revenue share. Given Olympic is going to be hosted on the competitor network from 2024 to 2032. So how should we think about Seven's revenue share going to FY '25? So second question is regarding BVOD. Obviously, BVOD growth in second half is around 6.9% compared with guidance of double-digit growth. It's a bit weaker. So what's -- why is it below expected growth? And how should we think about the growth heading to FY '24?

James Warburton

executive
#34

Thanks, Alice, for the questions. I think from Olympics point of view, it's probably up to our competitors running it to sort of do the job that we've been able to do from that perspective. I mean, ultimately, it's the worst time zone for viewing in this market since London, particularly in terms of Paris. A lot of the finals, a lot of the disciplines are between 4:30 a.m. and sort of 2:30 to 4:30 sort of a.m. So they don't really -- it doesn't really have the appetite of the games. But more importantly, it's just the losses. It's the losses that we incurred during the Olympics as much as we loved it. And obviously, the losses that our competitor will incur. So no doubt, Brisbane will be absolutely magnificent, but we think the game is preceding it will be very, very difficult and we'll make substantial losses in terms of our maths.

Jeffrey Howard

executive
#35

And in terms of BVOD market, Alice, I think we've sort of covered that in a fair bit of detail on the call. We're not expecting a deterioration in the BVOD market. We're expecting the market to grow. We expect it to grow consistently over time. We think that the whole TV market was softer in FY '23 than it has been in '21 and '22. So there's an element of that to it. But as we look forward out to '24 and '25, as we get those sporting rights in those 3 billion minutes that we've been talking about, we're expecting the BVOD market to continue growing quite healthily into the future.

Operator

operator
#36

The next question comes from Roger Samuel from Jefferies Australia.

Roger Samuel

analyst
#37

I just got 3 quick questions. First one, just going back to your outlook commentary around September. You seem to be pretty positive on your outlook for September. Do you think that the ad market is still short right now? Or do you have more visibility into the bookings in the next few months? Second question is on your spend on project CODE 7+. Is that going to finish in FY '24? Or is there any more cost for CODE 7+ in FY '25? And lastly, just on the valuation of your ventures currently at $100 million. How often do you review that valuation as an up mark-to-market?

James Warburton

executive
#38

Thanks, Roger, for the questions. I'll give Jeff the second 2. I think from a September point of view, we're about 85% booked into September. So we've obviously got the very great clarity in terms of where that's heading. But the market is short. If it's helpful, Roger, we're seeing travel, auto insurance, communications and entertainment all trending up quite well with a good outlook. And then we're obviously seeing government supporting back what you'd expect from the COVID highs. Retail stagnating a bit, and again, off COVID highs. Wagering moving away a bit, probably in light of some of the sort of the noise out there around regulation and then sort of food has been a little bit more sporadic. So that sort of gives us the sort of the sense of where things are heading.

Jeffrey Howard

executive
#39

All right. Just 2 questions to CODE 7+ question. So yes, we are expecting the project cost to finish in FY '24 once we get the project finished. But once we finish the project, then there will be the -- I tried to say that earlier -- making it operational, the cost of that will be then recurring costs in the P&L. And so some of that is in that second $15 million of digital capability investment in FY '24 call out on where we think costs are going. From a ventures perspective, we monitor ventures all the time, but we formally value them every 6 months. There's a number of ways we do that. So the listed ones are obviously pretty straightforward to mark-to-market. The unlisted ones we look at a whole combination of ways to value them, including if there have been comps, if there's been a transaction with that entity or in the space, we run molecular simulations on a number of them. So there's a huge number of ways we look at the valuations of ventures. But as I said, formally done every 6 months. And so that was this results number, $100 million, you talked to.

Operator

operator
#40

At this time, we're showing no further questions. I'll hand the conference back to Mr. Warburton for any closing remarks.

James Warburton

executive
#41

Well, thank you, everyone. We appreciate your time this morning and look forward to seeing many of you in the coming days and of course, Go Matildas.

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