Shemaroo Entertainment Limited (SHEMAROO.BO) Earnings Call Transcript & Summary

November 6, 2025

BSE IN Communication Services Entertainment earnings 46 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Q2 and H1 FY 2026 Conference Call of Shemaroo Entertainment Limited, hosted by Valorem Advisors. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Ms. Hena Khatri from Valorem Advisors. Thank you, and over to you, ma'am.

Hena Khatri

attendee
#2

Thank you, Danish. Good afternoon, everyone. and a warm welcome to you all. My name is Hena Khatri from Valorem Advisors, and we represent the Investor Relations of Shemaroo Entertainment Limited. On behalf of the company, I would like to thank you all for participating in the company's earnings call for the second quarter and first half of the financial year 2026. Before we begin, a quick cautionary statement. Some of the statements made in today's con call may be forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated. Such statements are based on management's beliefs as well as assumptions made by and information currently available to the management. Audiences are cautioned not to place any undue reliance on this forward-looking statements in making any investment decisions. The purpose of today's earnings con call is purely to educate and bring awareness about the company's fundamental business and financial quarter under review. Now I would like to introduce you to the management participating with us in today's earnings call and hand it over to them for the opening remarks. We have with us Mr. Hiren Gada, CEO; Mr. Arghya Chakravarty, COO; and Mr. Amit Haria, CFO. Without any further delay, I request Mr. Amit Haria to start with his opening remarks on financial highlights. Thank you, and over to you, sir.

Amit Haria

executive
#3

Thank you, Hena, and good afternoon, everyone, and welcome to our earnings call for the second quarter and first half of the financial year 2026. Let me first start by giving some of the key financial highlights, after which our CEO, Mr. Hiren Gada, will give you some of the operational highlights. For the second quarter of the financial year 2026, the revenue from operations stood at around INR 143 crores, which declined by approximately 12% year-on-year. The company reported an EBITDA loss of about INR 55 crores for the quarter, while the net loss stood at around INR 45 crores. For the first half of the financial year 2026, the revenue from operations stood at around INR 283 crores, which declined by approximately 11% year-on-year. The company reported an EBITDA loss of about INR 110 crores for the period, while the net loss stood at around INR 91 crores. With regards to new initiatives, expenses in Q2 FY 2026 amounted to INR 33 crores. Adjusting for this investment, the EBITDA loss from the existing operations for the quarter would have been around INR 22 crores. The same expenses in H1 amounted to around INR 65 crores. Adjusting for this investment, the EBITDA loss from operations for the first half would have been around INR 45 crores. Digital media revenues for the second quarter stood at approximately INR 60 crores, registering a year-on-year decline of 10%. Traditional media revenues for the quarter were around INR 83 crores, down 12% year-on-year basis. Now I would request our CEO, Mr. Hiren Gada, to give you operational highlights for the period under review.

Hiren Gada

executive
#4

Thank you, Amit, and good afternoon, everyone. Decline in revenues during the second quarter was on account of some deferment of syndication deals in the digital business and a muted festive season advertising in our traditional business, which was one of the weakest in recent years that we have witnessed as FMCG spend on television remains subdued. Additionally, a packed sports calendar prompted several key advertisers to reallocate budgets towards sports properties. With the impact of the GST rate cut now stabilizing in the economy and supply chain efficiencies showing improvement, we remain cautiously optimistic about our gradual recovery in FMCG advertising spend in the coming quarters. During the quarter, we expanded our channel portfolio with the launch of Shemaroo Josh, a Hindi movie channel introduced on 1st September 2025. The channel features a curated lineup of Hindi films across genres and is available on major DTH, cable and DD free dish platforms. In other updates, for ShemarooMe Gujarati, we released 8 new titles during the quarter with content across movies, web series and plays, along with the digital world premiere of blockbuster movies, Mithada Maheman, Sanghavi & Sons, Mom Tane Nai Samjay, Karkhanu. We also released the Hindi dubbed versions of Jhamkudi and Unfiltered Naari, which is a Hindi dubbed version of Fakt Mahilao Maate. On YouTube, our flagship channel, Shemaroo FilmiGaane, crossed a significant milestone of 73.5 million subscribers. Additionally, our Shemaroo Entertainment or ShemarooEnt channel crossed 60 million milestone this quarter. Across our entire portfolio of channels, the company garnered more than 11 billion views during this quarter, underscoring the sustained strength of our digital engagement. However, margins are expected to remain under pressure due to the ongoing accelerated inventory charge-offs, a strategic initiative we began 7 quarters ago. It is important to highlight that these charge-offs are purely accounting adjustments and do not affect the monetization of our content or our ability to generate free cash flows. Looking ahead, we remain focused on strengthening our balance sheet, driving operational efficiencies and positioning the company to unlock substantial long-term value. With that, I open the floor for the Q&A session.

Operator

operator
#5

[Operator Instructions] Our first question comes from the line of Anirudh K from [ Kuper Capital ].

Unknown Analyst

analyst
#6

I'm new to this business after a long time. I mean it's been a while. So 2 questions essentially. One, digital media deferment is understandable. Traditional media, do you see this as a structural downturn, right? Because you don't have sports calendars, you don't have multiple channels in terms of Netflix and Prime and everything else, multiple OTTs going on. So do you see the spend in traditional media that has gone down, especially when we had Dussehra and Diwali in October, which essentially means September should have been like a jampacked season. Do you see this as a structural downturn?

Hiren Gada

executive
#7

So there are 2 parts to this. One is the fact that digital is -- sorry, the viewership is migrating to digital. I think that is anyway structural -- it's a secular theme. I don't think there is any denying of that fact. And over a period of time, if we see MAB last, whatever, year-on-year or over last 5 to 7 years, the share of digital -- consumption on the digital platform has been going up and traditional has been coming down. I don't think that we are trying to shy away, or we, in fact, embrace or recognize that fact. Having said that, I think there is still enough and more use and consumption on the traditional platform, not only consumption, there is enough revenue on the traditional platform, which is there and available to capture. And that is really what we are trying to work with. There have been some, I would say, seasonal -- or more than seasonal, I would say, cyclical challenges. It's not really, I would say, seasonal to that extent. So for example, in the last couple of years, we have seen a severe slowdown in consumption in the economy, which has impacted the ability of the various brands to advertise and spend on advertising. They have just focused narrowly on what we call performance marketing or point-of-sale kind of spend versus actual brand building and those kind of things. Now the larger structural question, even beyond digital and traditional, is the fact that is the India consumption story going to bounce back or not? We believe beyond cyclicality, it is going to bounce back. And once that happens, I think a lot of spends would get unleashed. And even today, in terms of consumption, so we have seen consumption patterns on television over the last several quarters, and they are fairly intact. It's not that the consumption has been dropping. So digital has grown, no doubt about it. The share of digital has grown. But actually, television has held on its own. And television, I would say, is very much alive and kicking. It's not really dead or it's not about to die down soon. If that was the outlook, obviously, we wouldn't have continued to invest in that platform. But we've also -- considering the cyclical impact of where things are, we have also tempered down the cash flow and the investment that is needed.

Unknown Analyst

analyst
#8

Got it, sir. Helpful. That's very helpful. The second question then is this inventory write-off. Sorry, I should have updated myself, but if you could just tell us this inventory write-off that you have been doing for 7 quarters, is it like a INR 50 crores, INR 60 crores per quarter? How much more is supposed to be written off? If you could just give a rough idea? Where did we start and where will we end?

Hiren Gada

executive
#9

Actually, we can separately take it offline, but this is now -- after this quarter, we are 2 more quarters away. So March quarter will be the last quarter. I don't remember the exact number where it was before we started. But just to give you a sense, we were -- last year, 1 year ago, September, we were at INR 618 crores of inventory. We have closed with the current -- September '25. So September '24 was INR 618 crores, March was INR 568 crores, and September is INR 477 crores. So we have been consistently writing it off and it is there. So March '26, Q4 of the current financial year is the last -- it was a 9-quarter write-off and Q4 is the last quarter for that.

Unknown Analyst

analyst
#10

Got it, sir. Got it. Sir, last question, sir, is there any guidance that you're giving on revenue? I understand below the line is very difficult to give. But at least on the revenue bit, are we okay with doing a INR 650 crores, INR 700 crores revenue in FY '27, the way you see it?

Hiren Gada

executive
#11

So if we were to simply annualize what we have done, then it kind of falls somewhere in the range of about INR 550 crores to INR 600 crores, okay? There is obviously some deal deferment and things like that, which will kind of get added. This cyclical uptick has not yet materialized in the spend. So we don't see a -- at least in the current quarter, Q3, we don't see any meaningful change in the advertising spend trajectory as of now at least, because most of the advertisers post the GST, they have faced a lot of operational challenges on inventory and credit notes and logistical questions and all of that, pipeline inventory that was in the system. I think it will take a couple of months to stabilize. Everyone has, in fact, guided around that. We believe probably -- so we are already nearly 1 month, 1.5 months away from 22nd September, the effective GST change date to now, I think, and probably my sense is that we'll take another -- probably it will be till end of December, we will see that destocking impact and everything else that would be there in this -- and that will impact their cash flows and sentiment to advertise, because they are significantly caught up with the operational questions and challenges, most brands. And so therefore, if we extrapolate, this quarter definitely seems to be subdued in terms of the advertising spend. Yes, we have some syndication [indiscernible] which have materialized. So that will be helping us for the year.

Operator

operator
#12

Our next question comes from the line of Neil from Equitree Capital.

Neil Kothari

analyst
#13

Sir, am I audible.

Operator

operator
#14

Yes sir, you are.

Neil Kothari

analyst
#15

I had a few questions and almost 2 questions are anyway answered. One of my questions is, sir, you just mentioned that your YouTube channels have crossed 73 million and 63 million subscribers, and there has been around 11 billion quarterly views. Am I right?

Hiren Gada

executive
#16

Yes.

Neil Kothari

analyst
#17

So sir, I want to understand if the company has formulated any new monetization models, so to go beyond ad revenue to cater to this large audience base.

Hiren Gada

executive
#18

So finally, see, YouTube is a platform owned by Google or Alphabet, right? So we are one of the content partners on the platform, and there are probably quite a few -- there are millions of content partners on YouTube's platform. So finally, our dependency is on Alphabet or YouTube's own monetization strategies. Now what are their monetization strategies? One is, of course, fundamentally, there is an ad based and second, there is a subscription based. And third, there could be a transaction based, which is called a transaction VOD kind of model, pay-per-view kind of model. In India -- okay, let's put it this way. So Google has been -- obviously, there is YouTube Premium. They have introduced recently a Premium Lite pack at a lower rate. And all of this is with the attempt of increasing the subscription pie for YouTube. And our experience -- so we participate in terms of the monetization of the viewership that our content generates. If it comes from a free subscriber, there's an ad which gets displayed and we earn a share of that. And if it's a paid subscriber, then we get a proportionate share of the paid pie. So in a way, every viewer that comes on YouTube, we get some share or some way of monetization participation. Our effort is really about, firstly, keep adding fresh content, keep adding more and more fresh and relevant content. Second, to do a good job of meta tagging and various other -- keeping the whole hygiene on the search and discoverability of the content. Third is obviously to keep a healthy CMS or a healthy platform, which results in deep engagement and viewership. So the fact that while these numbers we keep sharing is to give an indication of the continued depth and level of engagement and the health of our entire CMS, these are kind of health metrics of the CMS, which finally results in monetization as per Google's own algorithm and things like that. So that's really how we look at the whole thing. So YouTube keeps adding or coming up with more and more monetization mechanisms, and we get our share of anything that they do.

Neil Kothari

analyst
#19

Okay. Sir, I have another question. I guess in the last con call, you had given this guidance that you are expecting to write off inventory around INR 140 crores. And so far I see, in first half, you have write-off around INR 91 crores. So will we be able to meet the guidance and write off around INR 140 crores by end of this financial year?

Amit Haria

executive
#20

So Neil, this is Amit here. So when we said INR 140 crores, it was an accelerated write-off. Apart from that, regular write-off of inventory would also be there. So if guidance of INR 140 crores has been given, out of which INR 70 crores -- roughly, if I were to allocate, INR 70 crores would have been done in the first half, INR 70 crores would be taken up in the second half.

Neil Kothari

analyst
#21

Okay. So are we in line to meet that guidance, sir?

Amit Haria

executive
#22

Yes, yes.

Hiren Gada

executive
#23

Yes, yes. So we have actually a fixed amount. So when we got the 9 quarter thing, it was -- the quarterly charge-off is fixed. It's a straight-line charge-off. There's no deviation on that. Hello?

Operator

operator
#24

Yes, sir, we can hear you. Please go ahead.

Hiren Gada

executive
#25

I have made the comment.

Amit Haria

executive
#26

We have made...

Operator

operator
#27

Okay. I guess there's no response from the line as of now. So we'll move forward to the next speaker. Our next speaker is from the line of Vishal Sanghvi, an individual investor.

Vishal Sanghvi

attendee
#28

I have a couple of questions. So first is what is the syndication deals that we can expect in the coming quarters, sir?

Hiren Gada

executive
#29

So we cannot actually -- unfortunately, I'm not at liberty to give amounts. But what I can say is that some of those deals actually have already materialized during October, and we have already done the invoicing and received the payments also for some of those -- in fact, quite a few of those deals. So they were actually -- in a way, we had concluded them towards the end of the quarter. But as per our revenue recognition policy of various [indiscernible] that we need to complete before recognizing the revenue. That was not concluded. So it kind of got deferred into this quarter. So that is what we were referring to.

Vishal Sanghvi

attendee
#30

Correct. Also, sir, another question I had is that what is your outlook on the free cash flow for '26, and the debt reduction plan for '26, because right now -- am I audible, sir?

Hiren Gada

executive
#31

Yes, I can hear you. I thought there was someone else trying to talk or -- I don't know. Okay. Anyway, you continue.

Vishal Sanghvi

attendee
#32

Okay. Yes. So just outlook on the FY '26 free cash flow as well as debt reduction plan.

Amit Haria

executive
#33

So this is Amit here. So last con call, Hiren had said that it looks a bit difficult at this juncture to meet the debt reduction guidance considering the investments that were planned and the way market has performed. However, with respect to free cash flow, we have been able to tightly manage the ship with tighter control and better recovery in receivables, better management of payables, and have been able to generate an operational cash flow of INR 32 crores, which is reflected in the cash flow and helped us in not taking any further debt in spite of the losses in the first half.

Hiren Gada

executive
#34

I'll just add to that. So we had an intent, when we began the year, of reducing the debt by about INR 40 crores to INR 50 crores. That was our intent. Two things kind of derailed that to an extent -- to a large extent, I would say. One is the fact that the big broadcasters brought their GEC channels onto the Free Dish platform and therefore, took our viewership and advertising share, which has resulted in a lowering of the cash flow generated by that business. Second, of course, the tepid advertising situation has -- for the same GRP, what revenue we would have expected or what the market generally would have received, that revenue has been also lower. So both these factors combined has derailed that plan. And this is something that we had indicated in the last call also that we will try our best to -- and these market conditions are dynamic, we don't know, because between the last call and now, this entire GST cut has been paid out, et cetera. And obviously, it has further changed some of the ground situation, both in a short-term negative, but long-term positive way. So we are very confident and hopeful that -- if we believe in the India consumption story, without the media spends and brand building of every brand that aspire for any consumption, has to play out. So that we are confident will happen. But yes, in this current financial year, these are 2 key factors which have kind of impacted our plans of debt reduction. Having said that, in spite of all the P&L loss that is visible, you can see on the balance sheet side that actually, even in this intervening 6 months, we have actually reduced the debt, even though albeit marginally by INR 5 crores, but which in a way indicates that the cash flow position has been reasonably comfortable.

Vishal Sanghvi

attendee
#35

Correct, sir. Sir, last question. Since we had a very sports-heavy calendar, has the distribution of viewership among the Free Dish ecosystem, like has it stabilized among the top players?

Hiren Gada

executive
#36

Yes, yes. Viewership has stabilized for last almost, I would say, 2 to 3 months, at least, the viewership, maybe even more. Almost post June, July, post the IPL, I think the viewership has kind of stabilized. Yes, there will be week-on-week some fluctuations here and there. But at an overall level, I think the viewership has stabilized.

Operator

operator
#37

Our next question comes from the line of Dheer Thakkar, an individual investor.

Dheer Thakkar

attendee
#38

So my question is on the OTT platform side. So could you share the subscriber base for the company? And what has been the trend for the last 3 years?

Hiren Gada

executive
#39

So Dheer, we have not shared and we have refrained from sharing the subscriber numbers. Having said that, I can say that year-on-year trend has been on an upward trajectory. And actually, where we stand today, our core investment, which happens to be on the Gujarati side, Gujarati language content, I think there we have been able to generate a very strong consumer traction, a very good brand connect with the formidable content offering that we have. And we have a very, very strong market leadership position on the Gujarati side. It's literally, I would say that we stand out very, very strongly in that space. There's almost virtually negligible or virtually no competition on that. So we are very much riding the digital subscription growth wave that is kind of unfolding. But yes, sorry, but we are not able to give numbers.

Dheer Thakkar

attendee
#40

Yes, no problem, sir. [indiscernible] Gujarati side. So apart from that, what are the expansion plans on the OTT platform if you leave the Gujarati aspect aside?

Hiren Gada

executive
#41

No, I think -- so see, OTT is a business which is still in an investment mode. So I think our focus is to fortify our position on the Gujarati side. And yes, there is also our core Bollywood offering, and there would be some or the other Hindi content addition and something we would keep doing on that. But still, I would say the core focus is to be the undisputed and very, very strong #1 by a mile on Gujarati.

Operator

operator
#42

Our next question comes from the line of Manish Prajapati, an individual investor.

Manish Prajapati

attendee
#43

So my question is, when do you expect the impact of accelerated inventory charge-offs to normalize and the margins to stabilize, as we know that FY '26 is the last year for that?

Amit Haria

executive
#44

Yes. So we are quite hopeful and confident that first quarter of the next financial year onwards, we should be on a normal trajectory and mode.

Operator

operator
#45

[Operator Instructions] Our next question comes from the line of Neil from Equitree Capital.

Neil Kothari

analyst
#46

Sir, you just mentioned that in September, Shemaroo Josh was launched as a Hindi movie channel. So I want to understand what is the expectation from a Hindi movie channel? I mean, what is the expected contribution to the top line? Or how will that impact the current business?

Hiren Gada

executive
#47

Yes. Argho will answer, yes.

Arghya Chakravarty

executive
#48

Neil, this is Argho here. Am I audible? Can you hear me?

Neil Kothari

analyst
#49

Yes, sir.

Arghya Chakravarty

executive
#50

Okay. So this movie channel, obviously, as you know, Shemaroo, we have been an aggregator and an owner of a lot of IPs. We own a lot of Hindi film IPs. So the launch of this channel is a natural progression of expansion of our broadcast business, which sits right and center in terms of core competence and our long history of working with IPs, which a lot of IPs we own. So in that segment, this has been -- we have just started about 1.5 months back. I think the launch has been pretty good, and there is some stabilization which is happening now. A lot of our quality content that we have in our library is getting infused gradually. Over a period of time, as the ad market settles down, there's been a lot of discussion about the ad market, which Hiren has talked about. As the ad market settles down, we see significant -- already revenue is coming in, into the channel. But in terms of realizing the max potential of the channel, I think somewhere by the end of Q4, we should see the real realization, max realization of the channel, and it should be a significant contributor to the overall top line of the broadcast business for the company.

Neil Kothari

analyst
#51

Okay. And Sir...

Arghya Chakravarty

executive
#52

Sorry, I can't hear you, Neil.

Amit Haria

executive
#53

He's gone off.

Neil Kothari

analyst
#54

Am I audible, sir?

Hiren Gada

executive
#55

Yes. Neil, I can hear you now.

Neil Kothari

analyst
#56

Yes, sir. Am I audible to you?

Arghya Chakravarty

executive
#57

Yes, yes.

Hiren Gada

executive
#58

Yes, yes, yes.

Neil Kothari

analyst
#59

Yes. In your presentation, you mentioned that you have expanded to Dubai as well by bringing ShemarooVerse Digital. So if you could throw some light on what's your expectation in regards to the international business?

Arghya Chakravarty

executive
#60

So as we indicated last time, we are just treading cautiously in this business of the Shemaroo -- the Multiverse -- the Metaverse business. We have our Metaverse ready. And this is just a -- the presence in the Dubai office is just to keep our presence there. As of now, the entire ecosystem around Metaverse and crypto is subdued. And we don't have very big hopes as we speak right now, but we have kept our business alive, and we have kept our presence in the right place, which is Dubai and Middle East is where a lot of action is happening. As and when the market opens up there, we will have a better situation to comment. Right now, we are just present and keeping our work there active without too much of aggressive activity on that front.

Operator

operator
#61

Our next question comes from the line of Anirudh K.

Unknown Analyst

analyst
#62

Sir, we've seen the announcement around options, about 580,000 shares as an option, and then close to 5 lakh shares at a 40% discount to market price. And that's a substantial cost essentially, right, because 40% discount. So if you could just tell us the rationale behind granting close to 5 lakh shares at a 40% discount. The rest shares 10% discount is understandable, but the 40% discount is not. So if you could just explain the rationale, that would be great.

Hiren Gada

executive
#63

Yes, sure. So essentially, what had happened was that we had to put in place a performance-linked scheme for ESOPs. And at that time, when we had put in this scheme, there was obviously a certain trajectory in which the company was moving. However, this extraordinary charge-off, which the company decided 7 quarters ago, was kind of not in -- that was not envisaged at the time when the scheme was formulated. So we decided to kind of roll back and reissue those options. So in fact, probably more than 3.5 lakh options had expired because they were not exercised. The price was lower than the option price because obviously, the charge-off has impacted the stock price. And we know that once the impact of the charge-off is over, we will all see a different this thing. So it's the key drivers of the business who -- in a way, we are reinstating those options for them.

Unknown Analyst

analyst
#64

Got it, sir. Okay. Understood. Second question is, sir, we're getting INR 32 crore operating cash flow. Just wanted to understand from our investing strategy, sir, are we continuing to invest in the new catalog business, in the new movie music business? Or we continue to hold the older IPs, which will generate revenue, and all our investing, all our money will go into creating these new entertainment channels like Shemaroo Josh or another Gujarati channel or a Gujarati OTT because we have a very strong market share there? So if you just can explain the strategy around reinvesting this cash flow, where is it going?

Hiren Gada

executive
#65

Sure. So to give you an overall sense, so our content investment continues as it is. There is no change in that. Even in the last year or even this year, whatever, we've been continuously acquiring content and replenishing the library to that extent. Overall, as far as Hindi is concerned, we do not play in the premiere release cycle of a film. We typically participate in second, third cycle onwards. That has been a stated strategy for more than 15 years, I guess. And that has not changed. We do not take pre-release and release cycle risk. And to that extent, the content pipeline plays out and that content becomes available. To give you a sense, last year, we bought movie like, say, Housefull, or this year, whatever we bought movies like Welcome Back, Golmaal Again, et cetera, et cetera. So all movies which kind of fall into the second and third and onward cycles of monetization, and that is a continuous part of the investment. In addition to that, the platforms specifically require their own set of content or investment. So it would be, say, certain content for the YouTube and those platforms, which is all baked in at the time of the annual planning that this is the kind of content that we would be looking to acquire. So I think that is a continuous part of the business. There is no letup in that. Now there are 2 business investment initiatives or 2 new business forays, I won't call them new, but they are still under investment. One is the broadcasting business and one is the OTT business. OTT, again, as we know globally and within India also, it's a burn business. And our effort has been to keep the burn as low as possible and still being able to maintain the leadership position. And I'm happy to say that literally, we have been able to grow the business with the same amount of burn, which in a way shows the strength of what business that has been now built or is being built. And at some point, this business will at least reach a breakeven state, et cetera, when there is enough and more consumer traction, consumption traction and consumer brand equity that now we have garnered today on the Gujarati side. On the broadcast side, there has been a certain -- obviously, this year has been a big setback because of the combination of the 4 big broadcasters, GECs, coming in on Free Dish, and the fact that the advertising market is as tepid as it is, I mean, we've never seen in our lifetime. And obviously, this is something that we will be looking at during the -- already we kind of look at it on a daily, weekly basis to see what is a better way to navigate through these challenging times. But there are certain things that if you have to run a channel, you have to keep certain content, certain play, certain engagement in place, and all of that costs. So that's really something that this year, we have to kind of take it in our stride and move along. Obviously, as we go in our next coming years, we will be relooking at each and every business in its own -- with its respective merit. So I would say the core business investment -- the core business is something that we keep fueling and feeding without a doubt. And the new businesses, of course, are something that is being invested in.

Unknown Analyst

analyst
#66

Makes sense, and thanks for the very detailed answer, sir. So INR 32 crore cash flow in the first half, so let's say, INR 32 crores again in the second half, or INR 60 crores to INR 65 crores. Would we say that 70% of this money would go into acquiring new content as in the second, third cycle, and 30% of this cash flow would go into broadcast and OTT. Is that a fair enough split?

Hiren Gada

executive
#67

No. I would say, in fact, this INR 32 crores is actually net of the investment in that respective business. So INR 32 crores is actually, in a way, free cash flow available to invest in the new initiatives. And it's net of the investment that has gone into the existing business.

Unknown Analyst

analyst
#68

Got it. Sir, let me ask the question differently. So what is our usual CapEx, as in our industry's CapEx for our company? And what percentage of it will go into buying content and what percentage will go into OTT and broadcast? That was my broader question, sir.

Hiren Gada

executive
#69

So OTT and broadcast, Anirudh, we share every quarter what is the combined investment. And Amit called it out in his opening remarks. I'll just tell you what it is, one second. In the first half, it has been INR 65 crores. It's been INR 33 crores in the current quarter and INR 65 crores in the first half. This is the OTT and broadcast business investment.

Operator

operator
#70

As there are no participants in the queue, I would like to hand the conference over to the management for the closing comments. Thank you, and over to you, sir.

Hiren Gada

executive
#71

Thank you, everyone, for participating in the Q2 earnings call. I hope that we have been able to answer your questions satisfactorily. If you have any further questions or would like to know more about the company, please reach out to our IR managers, Valorem Advisors. Thank you, and looking forward to seeing you all in the Q3 earnings call. Thank you.

Amit Haria

executive
#72

Thank you.

Operator

operator
#73

Thank you, sir. Ladies and gentlemen, on behalf of Shemaroo Entertainment Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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