Shemaroo Entertainment Limited (SHEMAROO) Earnings Call Transcript & Summary

May 10, 2023

National Stock Exchange of India IN Communication Services Entertainment earnings 76 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Q4 FY '23 Conference Call of Shemaroo Entertainment Limited, hosted by Valorem Advisors. [Operator Instructions] And there will be an opportunity for you to ask questions after the presentation concludes. [Operator Instructions] I now hand the conference over to Mr. Anuj Sonpal, CEO at Valorem Advisors. Thank you, and over to you, Mr. Sonpal.

Anuj Sonpal

attendee
#2

Thank you. Good afternoon, everyone, and a very warm welcome to you all. My name is Anuj Sonpal from Valorem Advisors. We represent the Investor Relations of Shemaroo Entertainment Limited. On behalf of the company, I would like to thank you all for participating in the company's earnings call for the fourth quarter and financial year ending 2023. Before we begin, let me mention a short cautionary statement. Some of the statements made in today's earnings call may be forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated. Such statements are based on management's beliefs as well as assumptions made by and information currently available to management. Audiences are cautioned not to place any undue reliance on these forward-looking statements in making any investment decisions. The purpose of today's earnings call is purely to educate and bring awareness about the company's fundamental business and financial quarter under review. Now I would like to introduce you to the management participating with us in today's earnings call and hand it over to them for opening remarks. We have with us Mr. Hiren Gada, CEO; Mr. Arghya Chakravarty, Chief Operating Officer; and Mr. Amit Haria, Chief Financial Officer. Without any further delay, I request Mr. Amit Haria to start with his opening remarks. Thank you, and over to you, sir.

Amit Haria

executive
#3

Thank you, Anuj, and good afternoon, everyone, and welcome to our earnings call for the fourth quarter and the financial year ended to 2023. Let me first start by giving some of the key financial highlights, after which our CEO, Mr. Hiren Gada, will give you some of the operational highlights. For Q4 FY '23, the revenue from operations stood at INR 165 crores, which would make a growth of around 76% on Y-o-Y basis. EBITDA for the quarter was INR 17 crores, which has jumped by around 94% year-on-year basis. EBITDA margin stood at approximately 10% and profit was reported at approximately INR 5 crores, which grew by around 137% Y-o-Y basis. For the financial year ended 2023, revenue from operations stood at INR 557 crores, representing a growth of around [ 36% ] Y-o-Y basis. EBITDA stood at INR 47 crores, which was up by around 32% Y-o-Y basis. EBITDA margin stood at approximately 8.5%, while net profit was INR 9.5 crores, which grew by 78% Y-o-Y basis. With regard to new initiatives in Q4, the expenses amounted to 1 year, while for the year ended, it was INR 54 crores. And if you adjust this investment, the adjusted EBITDA from operations in Q4 and Q3 would have been approximately INR 18 crores and INR 101 crores, respectively. Let me now take you through the Traditional Media and Digital Media division highlights. Digital Media revenues for the fourth quarter stood at INR 53 crores, which grew by around 15% Y-o-Y, while for the financial year ended, it was INR 224 crores, witnessing a growth of around 23% Y-o-Y. Traditional Media revenues for the fourth quarter stood at around INR 111 crores, which grew by around 136% Y-o-Y, while for the financial year, it stood at -- sorry, INR 333 crores, witnessing a growth of roughly 67% Y-o-Y. Now I would request our CEO, Mr. Hiren Gada, to brief you on the operational highlights for the period under review.

Hiren Gada

executive
#4

Thank you, Amit, and good afternoon, everyone. In Q4 FY '23, the company delivered a strong revenue growth along with positive margins on the back of a moderate increase in ad spend in the industry and also due to a lower base effect compared to the same quarter last year. In line with our strategic shift over the last few years of moving from a pure B2B company towards B2B2C and B2C, I'm happy to inform you that the contribution of B2C revenues as a percentage of total revenue has doubled in FY '23 versus FY '22 and now tend to contribute around 1/3 of the overall revenue. On the other update, ShemarooMe Gujarati had quite an eventful quarter, where we released around 14 new titles with content across movies, series and plays, including original web series, Goti Soda Season 3, which was well received by the audiences. And digital world premiere of movies, Hey Kem Cho London, Hun Iqbal and Hoon Tari Heer. The subscription-based platform was also launched in Batelco, Zain & STC in Bahrain as well. Our portfolio of YouTube channels has continued to perform extremely well with Shemaroo FilmiGaane being 21st most subscribed channel in the world with over 64 million subscribers. We launched full movie streaming service, Southplex with du in UAE & VDO Box with Jawwal in Palestine as well. In the broadcasting segment, both ShemarooTV and Shemaroo Umang have been consistently among the top 5 free-to-air general entertainment channel. Shemaroo GEC channels now have a viewership share of over 9% in the overall Hindi GEC genre today. Ratings of Shemaroo MarathiBana remained steady during the last quarter. Lastly, we also expanded our DTH portfolio as well with the launch of a new DTH service, Telugu Classics with classic movies, TV shows, biographies and songs on Tata Play in April '23. In conclusion, considering the external economic scenario, I'm very proud and pleased with our overall performance in this financial year. We started on this journey of strategically changing the business strategy in 2019 and against all odds and against all headwinds that we have faced. Over the last few years, we have overcome many of these challenges without over-leveraging our balance sheet and successfully meeting our strategic goal of transforming or being on that part. And now we are extremely confident now more so than ever that the agility, strength and innovative business model, along with a very strong professionally run organization with freshly inducted talent from the media industry that we have built over the years, we will see the company's financial performance significantly outperforming in the coming years. However, as a result of external factors such as inflation, looming global recession, dampened consumer demand and slowdown of funding for new-age advertisers, this coupled with continued investment in our B2C initiatives, we are keeping a cautious was on balancing our growth as well as profitability aspirations in the coming quarters as margins could face some pressure. With that, I open the floor for question-and-answer session.

Operator

operator
#5

We will now begin the question-and-answer session. [Operator Instructions] Our first question is from the line of Rahul Jain from Credence Wealth.

Rahul Jain

analyst
#6

Hiren bhai, congratulations for the turnaround and for the healthy numbers. So a couple of questions from my side. One is, sir, with regards to new initiatives in this quarter, it is at the lowest and just about -- around INR 1 crore. So going ahead and for the full year, the figure stands now at INR 54 crores compared to roughly INR 67 crores in the previous year. So how do we look at some new initiatives spend going ahead in this current year?

Hiren Gada

executive
#7

So we have -- we continue to invest in the broadcast venture with more channel launch plan. And ShemarooMe is the other new initiative that is where the investment is going. And considering the overall scale that now we have achieved and the way forward on both these businesses, we are budgeting an investment of approximately INR 75 crores for the next financial year. And if you recall last year also, last financial year, I had indicated that a lot of it would be front ended and we don't anticipate, I mean, which in a way has played out in a similar way. Of course, we had a slight challenge in Q3 due to the external environment of revenue versus operation. But yes, this year, we expect it to be this much, and I believe that we -- the operations are adequately geared to fully fund the investments as we have been doing in the last few years.

Rahul Jain

analyst
#8

Sure. Am I missing something? Because generally, what we've been doing is every quarter of the last few years, when the new initiative expenses have been incurred. And you have been transparently giving the new initiative number. So if I exclude the new initiative in the current quarter, maybe I may be going wrong in trying to do on a quarterly analysis. But what I find is adjusted for this, the operating margin for the current quarter is just about 10%, 11%. And in fact, for the full year also compared to 25%, 27% margins in last year, the operating margins existed for the new initiative comes to around 18%. So how do we look at this, sir?

Hiren Gada

executive
#9

See, on margin front, what I -- there are 2 things I would like to put on the margin front. One is that as the TV and broadcasting business revenue growth, the margin profile will kind of map more towards broadcaster margin profile, which is a relatively lower margin profile than what we may have had earlier. But of course, a far more capital-efficient business model. Secondly, yes, the -- some of the channels would be probably at a low breakeven or a low positive kind of a thing. So therefore, if you add to that, we are not -- while they are not seeking additional investment, but still the operating leverage on those channels have not yet kicked in.

Rahul Jain

analyst
#10

Okay. So the margins could be higher as we move forward as the operating leverage gets in for even the broadcasting business? Or what could be the basic difference between the business, if you can share those margins?

Hiren Gada

executive
#11

Sorry, I missed the question.

Rahul Jain

analyst
#12

So what we are trying to say that as the broadcasting business revenues go up, you will see an operating leverage. And probably in this quarter, there is a higher broadcasting business perspective, which is affecting the margin adjusted for new initiative bonds.

Hiren Gada

executive
#13

So there is -- so what you are saying, directionally that's how it should be, but there are 2 factors here, which is linked to new investments. So one is new investment in existing channels in terms of new shows being launched. So this I have explained earlier also, that with every mutual launch, there is a new higher equilibrium that we kind of try and achieve at the next level. But in the -- there is a gestation period between that mutual launch and translation into revenue normally. So we still -- will continue launching new shows. In fact, last month also we have launched 1 new show on Shemaroo Umang called Sharvani. And this -- so this is 1 aspect of that, which we expect because of that. And second is that there will be more channel launches also as we go ahead, but it will be -- and what happens again in a new channel launch -- by the time we start monetization, it's at least 3, 4 months into the launch. So there is an expense, but the relevant cost is not -- sorry, the revenue is not yet kicks in -- so these are 2 factors. And of course, in the short term, we are seeing this whole economic headwind also which is affecting. And that, again, as we had shared last quarter also that the situation has not significantly improved from that. It's definitely been better than what it was in that Q3. But still where the operational business is versus where the revenue translation is, the external environment is definitely impacting that revenue translation. So that also is tempering the margin to that extent.

Rahul Jain

analyst
#14

Sure. And just a question on the balance sheet items with regards to both inventories and receivables. So we had mentioned in the previous quarter con call last quarter, our inventories should peak out somewhere around INR 700 crores. We have ended this current year with INR 735 crores and receivables seems to be a bit on the higher side at about INR 125 crores. So how do we see this -- both these numbers going ahead, sir?

Hiren Gada

executive
#15

While -- if you -- so there are 2, 3 ways to look at this. I mean, so inventory days has come down significantly, thanks to the growth in -- the overall growth in the business that we have achieved. So we almost halved the inventory days. So that is what, more importantly, we don't expect the inventory to go up. In fact, we expect this year, the inventory should net -- this is near peak, and we are anticipating a fall in inventory or lowering of inventory going forward in next 2, 3 years, which is near about the peak. So I maintain what we had shared last time. Receivables also -- broadcast business has a 90-day receivable cycle. And that has definitely impacted -- so overall, if you see year-to-year, the receivables have actually gone up by INR 70 crores for the entire company. But thankfully, it's the overall growth. So the number of days has actually gone up only marginally from 53 to 60. So it is linked to the growth in turnover.

Rahul Jain

analyst
#16

But do we see the inventory going down aggressively in the next 3, 4 quarters? Are we trying to work on that on an aggressive way?

Hiren Gada

executive
#17

Yes. So we are working on a steady reduction of the inventory. And I expect quarter-on-quarter picture is very difficult to say. But if we look at it on an annual basis, I think we should be reasonably lower on the number.

Rahul Jain

analyst
#18

Sure. And just a last one, if I could squeeze in, with regards to new channels. If you could share some more details in terms of new channel, which is in the current year. This Shemaroo Chumbak, which has been launched for kids. So is this -- if you could share some more details on this?

Hiren Gada

executive
#19

Well, it is still you can say in a test mode in terms of test signals and distribution and all of that. So we still haven't had a full-fledged launch of the channel. But yes, we launched the test signals in April. And now we are in the process of launching this channel. And based on how the year goes, we look forward to probably adding at least 1 more channel to the bouquet.

Rahul Jain

analyst
#20

So 1 more channel over and above this kids channel in the current year. Is that what you're saying?

Hiren Gada

executive
#21

Yes, yes.

Operator

operator
#22

Our next question is from the line of [ Mayank Babla ] from Enam AMC.

Unknown Analyst

analyst
#23

Am I audible?

Hiren Gada

executive
#24

Yes. Can you be a little louder, a little...

Unknown Analyst

analyst
#25

Is this better?

Hiren Gada

executive
#26

Yes, it's better.

Unknown Analyst

analyst
#27

Sir, my question was around INR 75 crore investment you're seeing in the new initiative. So how will this be funded? I mean, from internal accruals? Or what is the strategy?

Hiren Gada

executive
#28

Internal accruals, entirely internal accruals. In fact, if you see over the last 4 years of this change in the business model, we've invested about close to INR 175 crores. And out of that, more than 80% of it has been funded through internal accruals. And in fact, this year, we anticipate 100% of that to be invested -- to be funded from internal accruals.

Unknown Analyst

analyst
#29

All right. And my second question is around the free cash flow. What will be the free cash flow for the current quarter?

Hiren Gada

executive
#30

For the current quarter?

Unknown Analyst

analyst
#31

Yes, for Q4. Yes.

Hiren Gada

executive
#32

Amit doesn't have it handy here. I think we can take it offline.

Amit Haria

executive
#33

Yes, we can take it offline.

Operator

operator
#34

[Operator Instructions] Our next question is from the line of Viraj Mehta from Equirus PMS.

Viraj Mehta

analyst
#35

Hiren bhai, congratulations. Hiren bhai, a couple of questions. You had mentioned that Q4 debt of INR 300-odd crores will be peak debt in light of slightly soft environment and the new investments, which are higher than what probably were and which are earlier. Do you still stand by that, that this will be our fee debt and our debt will only go down from here?

Hiren Gada

executive
#36

I think we could be probably 1 quarter here or there. So maybe Q1, what we have that maybe the peak debt. But I don't see now debt going up from these levels. In fact, this year, actually, we have targeted a lowering repayment of the debt. So we definitely intend to close the financial year with a lowering of the debt.

Viraj Mehta

analyst
#37

So you share what will be that number? Will that be INR 30 crores, INR 40 crores, INR 50 crores or lower?

Hiren Gada

executive
#38

We are -- well, I mean, it's very difficult for me to put it. But, yes, it should be in the range of what numbers you are saying.

Viraj Mehta

analyst
#39

Right. And just trying to understand the revenue trajectory. We are like at INR 165 crore quarterly revenue in a quarter, which is not even our peak quarter. So we did not have a Diwali season or something. It is just on back of broadcasting channels ramping up and we getting our share. Basically, viewership converting into the share of advertisement in Q4. So would you say that this is -- would it be fair to say that this is nonpeak season quarter, which can only grow from here quarter-on-quarter over next 4 quarters as obviously, we launched new channels over a period of next 4 quarters?

Hiren Gada

executive
#40

Arghya will take the...

Arghya Chakravarty

executive
#41

Viraj, this is Arghya here. I'll just take this question. I mean, are you -- I mean, just help me clarify, are you saying that this is a -- I mean a smaller quarter comparatively on a -- from this annual quarter basis...

Viraj Mehta

analyst
#42

Yes. So generally, what we have seen is that Shemaroo already has Q3, which is the biggest revenue. And Q4 generally is lower than in Q3. But this year, that has not been the case because, obviously, I think your realization in both Umang and ShemarooTV has gone up, which has kind of contributed to you doing better -- is this then sustainable basis, is this number and we can only grow from here on quarter-on-quarter basis going forward?

Arghya Chakravarty

executive
#43

Let me -- got it. So one is, you are right. I think -- there are 2 parts to it. I mean, broadcast, yes. I mean, broadcast is ramping up, right? So in Q3, during festive time, Umang had just come up 2, 3 months, 3, 4 months before that. So it is -- so as the channels ramp up, your GRPs keep growing up and hence, your ability to monetize and your pricing for GRP that we can get is obviously higher. And hence, that is obviously ramping up. So that is 1 part of it. In this quarter, is higher than that. But also remember that we have a lot of syndication business also, right? So that syndication business can also be lumpy. It is not unlike broadcast, which is steady state. It keep growing business, seasonality and so on and so forth. We have a syndication business, which is our -- which is our old B2B business. That has lumpiness in it. So there were also reasonable good deals which happened in this quarter, which has also contributed. And they are not small amount. So while, yes, you're right from the traditional the steady-state B2C businesses, this business revenue side will keep growing up only. You are right. But at a quarter level, it also depends on what kind of syndication will happen. Because that can either be a kicker or it can bring down the overall numbers depending on -- in what quarter a deal is getting signed an enclosed because that is not consistent month-on-month seasonal and all that. It depends on when deals gets done. So that angle is also there.

Hiren Gada

executive
#44

I would add 1 more part to that, Viraj, is that given now this overall change in the model, we are -- and this is to be tested, we only know probably in FY '24 more whether it holds true or not. But we are -- we feel that the sharp seasonality that we were probably seeing earlier may come off a little bit and the normalization of the revenue trending maybe happening more also. But yes, you are right that the B2C part, there is a certain steadiness to that revenue.

Viraj Mehta

analyst
#45

Sure. And in terms of ShemarooMe, and that's my last question, you had mentioned that our whole target market [indiscernible] around 20 lakh -- 25 lakh kind of subscription that we want to achieve. Are we on track to -- I mean, is -- are we seeing that kind of traction with so much new...

Hiren Gada

executive
#46

The addressable market is -- we are, of course -- this is still a journey. And this is the addressable market. We don't know how much of that would actually convert and -- a, convert; and b, how much of that we would be able to capture. But I would say that on overall metrics, ShemarooMe has been on a fairly healthy state of affairs in general. Obviously, due to competitive reasons, we are not in a position still to share more details. But definitely, we've taken a pole position in the Gujarati market without a doubt. And we have a very exciting lineup of content coming up over the next 3, 4 months, which I think should help consolidate further the leadership position that we have already made.

Viraj Mehta

analyst
#47

Great. And just 1 last thing. Are all the 3 channels on standalone basis breakeven or MarathiBana is still not breakeven?

Hiren Gada

executive
#48

I would refrain from commenting on that because it's ultimately a bouquet of portfolio that you...

Amit Haria

executive
#49

Viraj, I mean, in the broadcast -- having been in a larger organization before. So I think it is always a bouquet, which works. I mean, there's been no -- there's obviously some ups and downs because you are -- that's how you are targeting. That's how there will be some, which you've got [indiscernible] and all that. But as a bouquet, we are looking towards making the entire piece profitable. I mean in a stand-alone basis, as Hiren says, it will be difficult to comment.

Operator

operator
#50

Our next question is from the line of Dhwanil Desai from Turtle Capital.

Dhwanil Desai

analyst
#51

For the first question, so if I look at our trajectory on the money spent on new initiatives, I think as somebody was mentioning, it's INR 57 crores this year, we are at INR 54 crore. And if I remember earlier conversations, we already indicated that we will invest in new initiatives, but the trajectory will go down. Now this year, we are planning to do INR 75 crores. So has anything changed in terms of whether we are getting more aggressive in terms of new launches than what we earlier envisaged? Or is that the macroeconomic thing because of which the revenue projections that we were thinking earlier for FY '24 has come down. Which one of them has contributed to this larger one that we are envisaging in FY '24?

Hiren Gada

executive
#52

So definitely, it is first one. I mean, we see more opportunities on the broadcast side and on ShemarooMe side. And we feel that having created the platform and having gone through the whole initial phase and everything, I think it's only fair that we continue to aggressively press the pedal on that because it will ultimately -- I think it's a combination of creating a strategically important pole position in the business as well as helping create scale.

Dhwanil Desai

analyst
#53

Okay. Okay. So essentially, Hiren bhai, my question was that so we -- so I think our goal, also in one of the interviews mentioned that FY '24 on broadcasting business, we wanted to be profitable. And I assume that, that goal remains, barring, of course, the new channel launching that you do in FY '24. So does it mean that the 2 new channels, plus Shemaroo, will all put together contribute to kind of a number?

Hiren Gada

executive
#54

Yes, and so when, as I said earlier also and this last couple of quarters we have discussed also, is that where we can, we would be breakeven plus or whatever. But we will keep ramping up the programming investment on -- even on the existing channels. So when we talk of the investment, it includes additional programming for the existing channels, plus new channels on TV side. And then, of course, ShemarooMe's trajectory. That's really what this additional investment is all about.

Dhwanil Desai

analyst
#55

Okay. Got it. The second question is you mentioned that we have now 9% share in the GEC market, right? So -- and in all our conversations, [indiscernible] the size that we're talking about is INR 8,000, INR 9,000 crores, including MarathiBana. So our right pool share impact by around INR 700 crores, INR 800 crores even if you mark down [indiscernible]

Arghya Chakravarty

executive
#56

Dhwanil, [indiscernible]

Dhwanil Desai

analyst
#57

Okay. So I wanted to understand how does that work in terms of revenue translation.

Arghya Chakravarty

executive
#58

Yes. So I think first, this is -- remember that this is viewership share, okay? Viewership share does not correspond to a straight line conversion into value share. This is -- and secondly, this 9% viewership share [indiscernible] that does not include Shemaroo, MarathiBana and not the Marathi space. This is the Hindi GEC market. GEC market has both pay and free. So everything put together, we have had a 9% viewership share in the quarter, quarter 4, right? That does not -- that will never transfer into 9% value share because the same market, the pay TV is largely in urban, where the GRPs are significantly more expensive. So what advertisers pay for urban GRPs are far, far higher than what they pay for rural and urban [indiscernible]. So hence, it was not a great conversion from volume to that. What we have quoted 9% is the viewership share, which is the volume.

Dhwanil Desai

analyst
#59

Got it. Got it. And so, Arghya, in terms of -- so let's say, if you want to maintain or increase our market share in terms of our content strategy, what are we doing to kind of, let's say, moving from 9% to 11%, 12%? And also tying in with that, my observation is that most of the new launch, new show launches have been on the Umang. And Shemaroo, the new launch slate has been relatively lighter. So is there any strategic angle to this [indiscernible]? .

Arghya Chakravarty

executive
#60

I think that's a fair question. our objective is to keep on increasing our viewership share and in both channels. So yes, you are right. Our show launches have been largely around the Shemaroo Umang, which is a more female-oriented channel. And that's our show launches have been and that in the last, whatever the last 3 shows that we are talking about, last 4 shows, actually has been all launched on Umang. Having said that, so 2 parts to your question. How do we increase viewership share? We keep increasing our original content contribution. So the more original content that we keep pumping in with the right content, with the right consumer insight and reaching out to the right audiences, we hope to increase also. Our viewership share will keep increasing with our increasing slate of original content in both the channels. And you are right, we have not had too many launches in the -- in Shemaroo TV. But that you will see it get corrected. I think in the next 3 to 4 months, we should see a few launches in Shemaroo TV also. Shemaroo TV, as you know, has a slightly different flavor from Shemaroo Umang. It is more a micro -- crime channel, which targets the male audience mostly. And we have not had new launches there. But that is going to get -- you would -- that going to get addressed in the coming quarters of the year.

Hiren Gada

executive
#61

Having said that, our first 2 regional launches were on Shemaroo TV only. It was then that we focused on the Umang opportunity because there, there's a certain audience profile mix that we are targeting.

Operator

operator
#62

Sorry to interrupt. Mr. Dhwanil Desai, may we request that you return to the question queue for follow-up questions as there are several participants waiting for their turn. Thank you. [Operator Instructions] Our next question is from the line of Harshil Solanki from Equitree Capital.

Harshil Solanki

analyst
#63

I had 2 questions. First is how many as of original content have we achieved? It was to max at 4, 4.5 hours. So there are -- and are you expecting that to peak out?

Hiren Gada

executive
#64

Right now, we are at about 3.5 hours.

Arghya Chakravarty

executive
#65

Correct. So -- between the 2 channels.

Hiren Gada

executive
#66

Between the 2 channels.

Arghya Chakravarty

executive
#67

So I think -- so, Harshil, it's a question of -- so 1 is when will we have 4.5 hours of content? I assume you are meaning between those 2 channels or standalone free channel, I don't know. I think as the year progresses, we should be at least having close to 4 to 4.5 hours of original content and both the channels put together. But remember, original shows also mean replacement of the current shows. It is also not that all the shows will continue for the whole year and we'll keep adding. So there's also a replacement churn -- keeping the content fresh and alive. So by the end of the next 2 to 3 quarters, we should be at least in the range of 4.5 to 5 hours of original content between the 2 channels put together. I am not including Shemaroo MarathiBana because that has its own trajectory, own separate plans.

Harshil Solanki

analyst
#68

Okay. The next question is any specific initiatives we are taking so that we can increase the monetization of our inventory. For example, we can leverage our content and offer it to production houses or like some of our competitors are doing...

Arghya Chakravarty

executive
#69

See, monetization of the inventory has multiple assets with -- Harshil. One is, obviously, your [indiscernible] a function of the kind of the [indiscernible] the kind of viewership share that we have, which is also...

Hiren Gada

executive
#70

Sorry, I want to clarify, Harshil, is this -- you are talking of a TV channel inventory or the company's content inventory?

Harshil Solanki

analyst
#71

Content inventory.

Arghya Chakravarty

executive
#72

Oh, I'm sorry, I was responding on the TV channel inventory.

Hiren Gada

executive
#73

Okay. So yes, I thought as well. Yes.

Arghya Chakravarty

executive
#74

So yes, so I was talking about TV channel inventory. I mean, that also can be maximized. So solutions and selling branded content, branded solutions and all that, that is 1 part of it. The other part of it is something which Hiren [indiscernible].

Hiren Gada

executive
#75

So see, I want to just clarify [indiscernible] of the fact that what is the monetization of the inventory and whether it's happening or not or what? In the last 3 financial years, which is FY '21, '22 and '23, we have invested about INR 175-odd crores in new initiatives. Out of which, around INR 143 crores has been generated or invested out of internal accruals generation. Now the internal accrual is cash flow generated only on this inventory itself. So while we are -- while we may not have seen the, say, the P&L translation because of these new initiatives were being costed out or recognized as revenue expenses. But the fact is that this entire investment, the whole new business has been funded, 80% odd funding has come out of the inventory sales or monetization. Secondly, we are constantly looking at revenue opportunities from time to time, and I'll just give you 2 examples here to kind of give you a sense of different directionally how things are playing out. So we own perpetualized to a movie called Disco Dancer. Okay. And right now, there is a live musical -- live show going on, on Disco Dancer, which is again, licensed by us from for that purpose. So that is 1 example. Second is, say, this movie Jab We Met. So we released Jab We Met -- rereleased Jab We Met in theaters on the occasion of Valentine's Day in tie up with PVR. And it has done exceedingly well for the fact that it's been a rerelease of a 15-year-old movie. So I mean, I'm just giving you 2 references which have happened in this quarter itself. So this is on a continuous basis from time to time, we are extremely actively looking at monetizing or in different ways, trying to create revenue opportunities from our inventory.

Harshil Solanki

analyst
#76

Okay. Got it. The next question is how are the ad rates moving up with the increasing viewership shares? If you can share at least the percentage terms?

Arghya Chakravarty

executive
#77

I mean, Harshil, ad rates are moving in line with the market rate. I mean, I would refrain from calling what percentage growth and all that. And I think ad rates are a function of 2 things: One is, obviously, your GRPs and our own solution in the market. Also, at the same time, it is dependent on the kind of demand in the market, right? At the end of the day, pricing is a function of how demand and supply plays out. So while, as Hiren said in is opening comment, I mean, in this quarter, quarter 4, we saw slightly moderate improved spends on the ad market and hence -- in terms of demand. And hence, we are able to monetize it better. Going forward, it will all depend on what kind of demand is there in the market. And yes, I mean, as our GRPs are increasing, we are steadily increasing our ad rates. But it's more or less in line with what the market rates are for [indiscernible].

Operator

operator
#78

Sorry to interrupt, Mr. Harshil, may we request that you return to the question queue for follow-up questions as there are several participants waiting for their turn. Our next question is from the line of Rishikesh Oza from RoboCapital.

Rishikesh Oza

analyst
#79

Sir, my first question is regarding the outlook on the traditional syndication business. So what is the outlook? And can we go back to pre-COVID level of revenues?

Hiren Gada

executive
#80

No, I just want to say that actually, this is a conscious decision to actually move away from that or rather, I would say, reduce the dependence of that business on the overall business mix. And therefore, consciously, we have taken capital away from that and invested into these new initiatives, which have now ramped up. So the syndication business is a more B2B trading kind of business with a certain [indiscernible]

Operator

operator
#81

Sir, the line for the participant -- there's disturbance from the line of the participant, so I have muted the line.

Hiren Gada

executive
#82

Okay. So yes, I mean -- so actually, we consciously are not looking to grow that business back to the earlier levels.

Operator

operator
#83

The line for the participant has dropped. May I request the management that we'll move to the next participant. Our next question is from the line of [indiscernible] from DAM Capital.

Unknown Analyst

analyst
#84

Yes, sure. So I was browsing through your presentation, and you also mentioned about the ad revenues still being subdued. So I just wanted to understand, if I'm not wrong, most FMCG companies have recovered on margins as of quarter 4 and they are all positive on continuing or increasing their ad spend for the year. So why do we still feel that the next quarter would be subdued in terms of ad revenues?

Arghya Chakravarty

executive
#85

So, [indiscernible], it's not that we are saying we're subdued. We are cautiously optimistic. It is -- see, at the end of the day, remember, FMCG, though is a large part of the [indiscernible]. But there is also a set of new advertisers who have been advertising very strongly in the past. And all the fintech and other companies, startups and so on and so forth, there the funding has dried up and hence, there is a bit of a challenge in their advertising revenues. So that is 1 part of it. And yes, while FMCG companies have posted reasonably good results. But one of the -- if you look at the results, one of the lines in which they have been a little bit cautious around that is on the [indiscernible]. So the outlook is there, positive, but at an overall level, the environment is not as buoyant as one expected, despite the results being positive. But it's also because a lot of new-age advertisers have really gone off advertising space.

Unknown Analyst

analyst
#86

So just a follow-up on this. How much should our split be between new-age advertisement and FMCG, like a rough percentage?

Arghya Chakravarty

executive
#87

We will see -- see, we are a U+R FTA channel. So in our channels, the contribution of FMCG will be far higher. But the other players do contribute to a certain percentage of the ad revenues. But they also come at a higher price index. So it's also a question of the pricing index. The FMCGs are -- normally the price index of FMCGs is lower. So while the take a large chunk of the GRP, but their indexing on pricing is a little lower compare to [indiscernible].

Hiren Gada

executive
#88

I would add 1 more part that on the digital media side. All the digital video platforms where we are there, the YouTube, Facebook, et cetera. There the startup ecosystem is very large...

Unknown Analyst

analyst
#89

New-age, yes.

Hiren Gada

executive
#90

New-age. And definitely, there has been a significant impact over there. .

Unknown Analyst

analyst
#91

Okay. Okay. So in that sense, you would say that you'll be more cautious before...

Hiren Gada

executive
#92

The reason for that question is a holistic view on the whole thing. It's not just the TV business on a standalone basis [indiscernible] requirement that we're...

Arghya Chakravarty

executive
#93

We also have a pretty large YouTube and Facebook business.

Unknown Analyst

analyst
#94

Yes, correct. And just 1 thing on inquiries, like advertisement inquiries, are those back at least -- have those improved, like inquiries from advertisers?

Hiren Gada

executive
#95

Inquiries?

Unknown Analyst

analyst
#96

Yes, yes. So our advertisers back in the market or even that if that hasn't happened. Can you expect that quarter 2, things will better or something like that?

Arghya Chakravarty

executive
#97

It will all depend on the overall condition of the economy, how the recession pans out, what happens to the input. I mean, it's a function of various things. It's not just 1 or 2 issues. Advertisings are there in the market. It's not that they're not there. I mean, there is advertising in the market. But whether it will be as buoyant and as robust as we [indiscernible] is a question that we are not sure.

Operator

operator
#98

Our next question is from the line of Jiten Parmar from Aurum Capital.

Jiten Parmar

analyst
#99

Yes. I joined the call a bit late, so I don't know whether my question has been answered. But just 1 question. Can you tell more about the YouTube channel? And what is the monetization on that? And I mean, if you can break up the revenues, if you give that.

Hiren Gada

executive
#100

Yes. So overall, YouTube and digital video platforms, they contribute to about around 50% to 60% of the digital revenue. Telco is about 10%, and the remaining is ShemarooMe and syndication combined. So that is the breakup for the digital business. And in terms of -- as we just said with the previous question, the digital video platforms have definitely seen an impact of the startup ecosystem funding winter where many start-ups who have decided to kind of hold their spend, et cetera or tone down their spend significantly. And that has impacted the [ CPMs ] and in the -- ad rates and fill rates both. So that has been a challenge. One other fact also we would say that -- and this we shared in last quarter also, is that there is a slight -- I mean, if we look at it differently, there is a certain normalization of the post-COVID upsurge of consumption that has happened. So of course, it's all -- we are all in a new normal. But we still are -- probably we may see a couple of quarters of -- so consumption-wise, it's actually been stagnant or even de-growing because consumers are obviously going back to business or back to their normal lives, back to old habits or a combination of all of that. So definitely that, therefore, next couple of quarters, the YouTube outlook definitely continues to remain, I would say, tepid. And not only YouTube, digital video platform as a whole, Facebook, YouTube, et cetera.

Operator

operator
#101

Our next question is from the line of [ Nitin Sharma ] from MCPro Research.

Nitin Sharma

analyst
#102

Congrats on the good set of numbers. Two questions. What explains the increase in salaries? Are there any one-offs? Or is it the run rate going forward?

Hiren Gada

executive
#103

increase in salaries, is that the question?

Nitin Sharma

analyst
#104

Yes, employee costs.

Hiren Gada

executive
#105

Okay. So if you see -- I mean, so something that I stated in my opening remarks that we have -- there has been a strong induction of talent, senior talent from the industry. And there's a huge movement towards professionalization of the entire organization, including Arghya joined us in July. So -- and Subsequently, there has been a series of new joinees at senior levels and at different levels rather also. And definitely, that has -- that would have an impact on the employee cost. This is an investment which is -- which goes hand in hand on the opportunity and business model that we are looking. Because ultimately, this is -- we are building a platform for continued growth, and we obviously need great talent to execute that and deliver the numbers. And that's really the -- in a different way, it's taking the organization to the next level of multiple next levels rather.

Nitin Sharma

analyst
#106

Understood. And second question is on -- traditional media growth has transformed. So some breakup of the subsegment would be helpful to understand the trajectory better, either on the Q4 basis or full year basis.

Hiren Gada

executive
#107

Traditional Media right now, I am not in a position to give you a breakup of that. Digital, I have given the breakup. And -- but as I have shared in my opening comments also, another way to look at it is that the B2C business that we embarked on is roughly now contributing 1/3 of the top line of the company in this -- or rather has contributed 1/3 in the entire FY '23.

Operator

operator
#108

May we request that you return to the question queue for follow-up questions as there are several participants waiting for their turn. Thank you. Our next question is from the line of Dhwanil Desai from Turtle Capital.

Dhwanil Desai

analyst
#109

Sir, my question is about digital. I think we have done reasonably well on the digital side. And if you look at the commentary of YouTube and other players, everybody had a very tepid year and quarter. So can you break it up in terms of growth, if not absolute numbers, which are the areas which has given us this growth? And how do we see that area-wide syndication, YouTube, ShemarooMe in FY '24?

Hiren Gada

executive
#110

You're saying in terms of the way forward. So I mean, okay. While we refrain from giving any forward-looking statement about our own performance but I can overall share the outlook. So I agree with you that YouTube and Facebook, the digital video platforms are challenged and growth has -- in the recent months, we have seen that growth has been hard to come by, whether it's in views, whether it's in monetization, both. So we expect -- we hope that this kind of situation -- hopefully, this should not last beyond 2 quarters. But it's a moving target, and we'll be reviewing it as we go along. On other prices, we have ramping up on the. So the opportunities that are coming up are more on syndication front because a lot of markets are opening up for Indian content. And we have been striking deals across many international territories. So that is one opportunity that we are pursuing. In fact, we have been participating in various international markets and all of that. So that's 1 area. And of course, the other area is ShemarooMe. So hopefully, as we -- as I shared earlier, we have a strong lineup on the Gujarati front, so we are looking forward for that also to continue on the growth trajectory. Yes. I think broadly, these are the good drivers on the digital front.

Dhwanil Desai

analyst
#111

Okay. And sir, any -- so with this kind of a bond, are we going to be breakeven kind of -- that is a business plan that for FY '24 also, we'll kind of breakeven around that number and profitability will start coming from FY '25? Is that how we are looking?

Hiren Gada

executive
#112

Definitely, ShemarooMe is not looking...

Dhwanil Desai

analyst
#113

Not, I'm saying at a company level, not at ...

Hiren Gada

executive
#114

Company level?

Dhwanil Desai

analyst
#115

Yes, yes.

Hiren Gada

executive
#116

Company level, we are -- I mean, even this year, we have a positive...

Arghya Chakravarty

executive
#117

Company level, Dhwanil, you're talking about digital?

Dhwanil Desai

analyst
#118

I'm saying at company level. So let's say this -- we have been around INR 3 crores, INR 4 crores profit. And this quarter was slightly better or much better timing. FY '24, since we are investing more, about INR 75 crores. Are we targeting similar profitability? Or are we saying that increased scale will give us more revenue, which will offset the INR 75 crores of new bond that we will do?

Hiren Gada

executive
#119

Again, I would like to refrain from forward-looking statement. But 1 overall thing I would like to say that the major focus actually for us is going to be on cash flow and generating free cash flow so that we can reduce debt. I think that is going to be a very, very important -- in fact, it's not going to be, it's already a very important internal target or KPI that we are -- a key monitorable for us internally. So that is 1 very important thing. And as a result of that, or overall this thing, is the reduction of the inventory. So balance sheet correction in sync with achieving P&L scale, I think changes the whole picture completely from -- I mean, that really is going to be a key focus. So at a higher scale and lower inventory and lower debt, et cetera, all the ratios and everything changes significantly. And there is a free cash flow generation that we are definitely looking forward to during the year. So that, if you ask me is a more important focus for us.

Operator

operator
#120

Our next question is from the line of Harshil Solanki from Equitree Capital.

Harshil Solanki

analyst
#121

I have 2 questions. Sir, on the employee costs, is it maxed out or are we still looking to hire more talent because our cost has gone up substantially? And when can we see that are translating into revenues for us, the investment that we are doing in the employees?

Hiren Gada

executive
#122

So already, we are seeing, I mean, 73% growth or...

Arghya Chakravarty

executive
#123

Harshil, I think -- I don't know what do you mean by, when can we see the revenue [indiscernible]. If you look at this quarter's numbers, I mean, compared to the market, I mean, I'm sure you're aware of how the media market has performed. We have grown about 76% this quarter on top line. And I'm not saying that all of it is coming because of the new employees. But I think it's a host of everything put together in which everything has a role to play. So I mean, yes. I mean, it would be ideal to grow even more. But I think this is a pretty strong revenue output, which is already on the table.

Hiren Gada

executive
#124

Okay. Having said that, it is the growth that we have achieved is significantly higher than the growth in people costs. So -- and to answer your other question, yes, the overall organizational team structure, we definitely hope a large part of it should fall in place in the coming months. And so to that extent, the cost definitely would go up to some extent. And the full year, we'll see the full impact of that because even many of the people that we -- that have -- who have joined have probably going in Q4 or end of Q3 or...

Arghya Chakravarty

executive
#125

So the full year impact will be there.

Hiren Gada

executive
#126

es. That is definitely would be there. But as I said -- as what Arghya said, that the growth on top line has been significantly more than that. And this is a base building for the next several levels of scale that...

Arghya Chakravarty

executive
#127

Yes. And actually, just to add to what Hiren said. I mean, we don't look at employee cost as an expense, which needs to be let it off through revenue growth. I mean, this is an investment for the future of the company. So yes, revenue growth are important. But that is -- we don't link it to employee cost -- significantly changing the look and feel of the professional setup of the company. So that's how it is.

Harshil Solanki

analyst
#128

Okay. Sir, last question is on the ROE side. When do we see it move in to 17%, 18%? Because current levels are not even covering the cost of capital. As a promoter, how do you look at this?

Hiren Gada

executive
#129

As I said earlier, in my -- in fact, I said it in the opening statement itself, that this is -- we embarked on this whole business model transformation in 2019. And we're happy to see that we have, in spite of all the odds that came in, COVID came and everything happened, but still, within a reasonable time, we have actually been able to execute that and move to the next level. Now obviously, having reshared the opportunity to double down and scale up on a sustainable basis, it's significantly strong from here and these investments are now to further cement that opportunity. And I have no doubt that as we go along the translation on profitability, on return ratios, et cetera, we'll keep improving. And most importantly, as I said, shared earlier, cash flow, which is a major focus for us this year.

Operator

operator
#130

Our next question is from the line of [ Maan Vardhan Baid ] from Laurel Advisory Services Private Limited.

Unknown Analyst

analyst
#131

Sir, I noticed on some platforms, specifically Spotify, that for certain forms, we've now started showing certain components of the video. And I noticed that obviously sounds where you hold video rights and the music rights and some other license on those, they don't show that video. So I'm just curious as to sort of your thoughts on that, is there an opportunity for Shemaroo?

Hiren Gada

executive
#132

That's definitely an opportunity. I mean, any platform that is showcasing content ends up being an opportunity for us, and we explore it from time to time. In fact, we are at any point in time, deeply engaged with each and every of these platforms to monetize and syndicate our content or license our content to them. So we do have some licensing arrangements with Spotify. But right now, it's more -- actually, I'm not able to -- in a position to share specific details. But we definitely have deep engagement with every platform, so...

Arghya Chakravarty

executive
#133

Including Spotify.

Hiren Gada

executive
#134

Including Spotify, yes.

Arghya Chakravarty

executive
#135

Spotify [indiscernible] and others. So it is an opportunity. And we are at it, and we are continue to do that. But I do have to say, any of these are opportunities for us.

Unknown Analyst

analyst
#136

So just to take this question a little further. I mean, since we hold the video and the music right when the video is getting played. So if that were to come, then will we substitute the person who is just offering music on these platforms?

Hiren Gada

executive
#137

I don't think it's that. It will still depend on what the consumer is doing. If the consumer is probably only listening to the audio, then we don't have anything over there. But if he's seeing the video, then -- so I think it's more -- I don't think there is a substitution here. It's an additional service that will be offered to the consumer. And it's consumer's choice whether he wants to see the video or just...

Arghya Chakravarty

executive
#138

Some consumers prefer to consume just the audio. Some consumers prefer to see the video along with the audio. So it depends on that. I mean, I don't think it is subscription. I think these are all not fully incremental, but some percentage of that is incremental.

Operator

operator
#139

Our next question is from the line of Rishikesh Oza from RoboCapital.

Rishikesh Oza

analyst
#140

Actually I was disconnected in the last, previous question. So I heard you for your traditional syndicate business that you're moving away from the business and couldn't hear the other parts. So could you like to repeat?

Hiren Gada

executive
#141

So yes, I mean, the point over here is simple that this last 4 years' journey that we have done has been an overall focus to move the company into B2C business. And to that extent, this syndicates -- the aggregation model that we had was something that we took capital away and invested into the B2C business. And with that B2C business, now we are -- not only have we scaled back to where we were, but we have put a solid growth path in place. And to that extent, the aggregation business will remain relatively low focus for us. It will not be 0 focus, plus our own existing library licensing, anyway we would be doing, but further trading or aggregation because it's a lumpy business, has too many third-party dependencies, et cetera. Now we see the benefit of this B2C business significantly higher. That's really what I was trying to say.

Rishikesh Oza

analyst
#142

Okay. Okay. Sir, my second question is regarding the INR 75 crore investment that we are budgeting for the next year. So just I want to get a sense on how and when will this investment initiative go down? And when this will finally reflect in our cash flows and our profits?

Hiren Gada

executive
#143

So fundamentally, the new initiatives where we have been investing continuously over the last few quarters, and one is the broadcast business and one is ShemarooMe, OTT platform. Now OTT platform is a strategic future-oriented investment, which is still at an industry level in kind of a buildup phase. And we expect that this will probably a couple of years for it to reach a critical mass of breakeven. And we need to keep investing until that. Our effort has been to stay as light and low on investments and still build a strong mind share and market share, revenue market share on that front, which I believe we have done it quite frugally, if you ask me. And on the other major investment is the broadcast business. Our broadcast business investment has 2 aspects to it. So while fundamentally on a steady-state basis, the broadcast business breaks even where we are. But obviously, the -- given the huge market opportunity that broadcasters offers, the new scaling opportunity that broadcast offers, there are 2 ways in which -- 2 areas in which we will be investing. So 1 is new channels, which I shared earlier during the call. And second is on existing channels, fresh programming or original programming, adding original programming slate. So these are the 2 areas in which the investment would happen. So typically, each of these will have a certain cycle of breaking even. And all of these are incremental investments. There are not some fresh, new initiative, new business foray.

Rishikesh Oza

analyst
#144

Okay. And sir, regarding [indiscernible], as you said, last 3 years, we have invested close to around INR 140 crores on our new initiatives. Can you give us -- okay, INR 175 crores, I'm sorry. One -- so on INR 175 crores, can you give a breakup of between our OTT and our broadcast business? How much we have invested in both businesses?

Hiren Gada

executive
#145

Sorry, unfortunately, I'm not in a position to do that. But indicative to what I can say is that [indiscernible] broadcast investment was significantly [indiscernible] broadcast overall has been significantly higher and more so in the initial phase because OTT investment has started only about 2 years back. So comparatively -- and it was on a relatively low scale in the first year. So definitely a large part of that investment has been in the broadcast business. But I'm not in a position to give you a breakup.

Arghya Chakravarty

executive
#146

And we will also be keeping the burn in our OTT business also controlled.

Hiren Gada

executive
#147

Controlled one, yes.

Rishikesh Oza

analyst
#148

Okay. Okay. And sir, my third question is regarding the channel. So for which channels have we achieved the breakeven level?

Hiren Gada

executive
#149

I guess you missed the call, the discussion in between. So we will not be able to share that. At a portfolio level, it's breaking even. But individual channel level, I cannot share it.

Rishikesh Oza

analyst
#150

Okay. Okay. No problem. Sir, just last question. I just wanted to understand that the broadcasting we are ramping up with and all the investments we have made and we are making more incremental investment, what -- any sense on what kind of revenue size are we looking down, like 3, 4, 5 years, what kind of revenue size are we looking at?

Arghya Chakravarty

executive
#151

So, Rishikesh, it will be very difficult to put a revenue size. It's a question of what percentage of viewership -- we are chasing viewership share. Okay. Right now, we are at 9%. We are looking at options how we can make it 10%, and going forward 11%, 12%. Revenue is a function of various seasons. It's obviously a function of your shares. It's a function of the ad market. It's a function of what is the kind of creativity that we can bring around in your selling process. So it's a lot of things. The issue is share of viewership and how can we make the entire field profitable? I think that is what goal is. Revenues will be an outcome of various other things. And I will not be able to put a number to it.

Operator

operator
#152

That was the last question of our question-and-answer session for today. I now hand the conference over to Mr. Hiren Gada from Shemaroo Entertainment Limited for closing comments. Over to you, sir.

Hiren Gada

executive
#153

Thank you, everyone, for joining and looking forward to seeing you all in the next quarter. Thank you. .

Operator

operator
#154

On behalf of Shemaroo Entertainment Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

Read the full transcript via the API

You're viewing the first half of this call. Get the complete Shemaroo Entertainment Limited transcript — plus 248,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.

Get the API View API docs →

For developers and AI pipelines

Programmatic access to Shemaroo Entertainment Limited earnings transcripts and 248,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.