Shemaroo Entertainment Limited (SHEMAROO) Earnings Call Transcript & Summary

July 20, 2023

National Stock Exchange of India IN Communication Services Entertainment earnings 71 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Q1 FY '24 Conference Call of Shemaroo Entertainment Limited, hosted by Valorem Advisors. [Operator Instructions]. I now hand the conference over to Mr. Anuj Sonpal, CEO at Valorem Advisors. Thank you, and over to you, sir.

Anuj Sonpal

attendee
#2

Thank you. Good afternoon, everyone, and a very warm welcome to you all. My name is Anuj Sonpal from Valorem Advisors. We represent the Investor Relations of Shemaroo Entertainment Limited. On behalf of the company, I'd like to thank you all for participating in the company's earnings call for the first quarter of financial year 2024. Before we begin, let me mention a short cautionary statement. Some of the statements made in today's earnings call may be forward-looking in nature. Such forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ from those anticipated. Such statements are based on management's beliefs as well as assumptions made by and information currently available to management. Audiences are cautioned not to place any undue reliance on these forward-looking statements in making any investment decisions. The purpose of today's earnings call is purely to educate and bring awareness about the company's fundamental business and financial quarter under review. Now let me introduce you to the management participating with us in today's earnings call and hand it over to them for opening remarks. We have with us Mr. Hiren Gada, CEO; Mr. Arghya Chakravarty; Chief Operating Officer; and Mr. Amit Haria, Chief Financial Officer. Without any further delay, I request Mr. Amit Haria to start with his opening remarks. Thank you, and over to you, sir.

Amit Haria

executive
#3

Thank you Anuj and good afternoon, everyone, and welcome to our first quarter of the financial year 2024. Let me first start of by giving you some of the key financial highlights, after which our CEO Mr. Hiren Gada will give you some of the operational highlights. For quarter 1 FY '24, the revenue from operations stood at INR 154 crores, which we reached a growth of around 60% on a Y-o-Y basis. EBITDA for the quarter was INR 8 crores with EBITDA margin stood at around 5%, and we reported a net loss of approximately INR 1 crore for the quarter. In Q1 FY '24 expenses related to the B2C initiatives amounted to about INR [ 13 ] crores and if you wait [ for this semester ] EBITDA from the existing operations in Q1 would have been approximately INR 20 crores. Furthermore, the Digital Media business for the first quarter stood at INR 58 crores, which grew by around 20% Y-o-Y, while traditional media revenues for the first quarter stood at INR 96 crores, which grew by 100% Y-o-Y. Now I request our CEO Mr. Hiren Gada to brief you on operational highlights for the period under review.

Hiren Gada

executive
#4

Thank you, Amit, and good afternoon, everyone. During the quarter of FY '24, the company achieved significant revenue growth of 60% year-on-year, primarily driven by enhanced monetization of its B2C businesses. This growth is in line with our strategic growth plan, driven by our new business initiatives and investments. Unfortunately, margins for the quarter remained under pressure due to both traditional and digital platforms experiencing a decline in viewership. This happened due to availability of primarily due to the availability of IPL for free on digital. Along with record viewership on media television, resulting in a large number of key advertisers, significantly reallocating their spends towards IPL. We were also witnessing continued slowdown in funding for new age advertisers resulting in reduced advertising spend. The company anticipates margins to continue and to remain under pressure in the near future due to weak advertising spend as well as expenses incurred on the new initiatives. On the ShemarooMe Gujarati front, we released 15 new types during the quarter with content across movies, the web-series and plays. We have a digital world premium of blockbuster movies like [indiscernible], Aum Mangalam Singlem and Anokhi. We launched ShemarooMe with Grameenphone in Bangladesh and [indiscernible] in Oman. On YouTube our viewership continued to improve with [ 65 ] million subscriber. Shemaroo Filmi Gaane is a 22nd more subscribed channel in the world. In the Broadcasting segment, we launched the company's fourth satellite free-to-air channel, named Chumbak TV in May 2023. This channel is currently available on DD Freedish [ through ] cable operators, and we expect the monetization to commence from the current quarter, which is Q2. Shemaroo Umang increased its original programming offering to two hours with the launch of its original production Shravani and Kundali Milan, which replaced Raj Mahal during this current quarter. Shemaroo GEC channels have a viewership share of around 7% in the overall Hindi [indiscernible]. We also launched Shemaroo past channels, which is free ad-supported television -- digital television channel. In U.S.A., partnering with Link TV and in Australia, partnering with Seven networks. Overall, our growth momentum and viewership of broadcasting channels with the consumers continuously grow. Unfortunately, the industry headwinds of lower advertising spend continue to put pressure on our margins. As for industry ultimate, since inflation is pulling up -- and as FMC sales increase, we are hopeful of improved spend from advertisers in the second half of the year. With that, I open the floor for question-and-answer session.

Operator

operator
#5

We will now begin the question-and-answer session. [Operator Instructions]. First question is from the line of Rahil Shah from Crown Capital.

Unknown Analyst

analyst
#6

So this new channel, so when do you expect breakeven, sir?

Hiren Gada

executive
#7

Breakeven. So the monetization has started in this Q2. In fact, July is the first month for monetization. We expect the full complete inventory filing to happen probably by the end of this quarter. So two things. We kept this as a relatively low cost channel in terms of distribution, et cetera, and content costs both. So the idea is that there is a certain need gap which we've identified, which is not a big scale opportunity, but still at its -- at that scale, it could be a reasonably profitable or positive contribution kind of channel. That was the thought process behind this. And it, in a way, also adds to the bouquet specifically to the overall offering as a network. It's difficult to give at a channel level when we expect this to breakeven. But as I said, this has been conceived as a low-cost and not just conceived even in terms of its distribution and other aspects. It's currently operating at a relatively low cost kind of channel.

Unknown Analyst

analyst
#8

And -- but it looks promising, like the rewards of the channel.

Hiren Gada

executive
#9

So the opening numbers on ratings are in line with -- what our broadly in line with what our estimates have been. So we should be reasonably in line with our own expectations. And as I said, considering that -- it's a relatively low cost need gap opportunity that we've identified. We are quite confident that the cash breakeven on this should not be to fired out.

Unknown Analyst

analyst
#10

Okay. And any other plans like new launches? -- channel-wise?

Hiren Gada

executive
#11

So as we shared them in the previous quarter also, that overall approach towards building a network sale but -- and therefore, we will have more channel launches in the times to come. However, our effort has always been that we want to stabilize it at that in terms of the financial and the cash flow impact and create new additional incremental new ways that by launching a new channel. So it's only incremental investment that we look forward to in terms of channel launches. And secondly, I mean, so to that extent, the idea has been to do this in a way that it doesn't really impact the balance sheet in any significant way. In that, we have seen the efforts.

Unknown Analyst

analyst
#12

Okay. Okay. And on the margins, you said you expect pressure to remain, how long do you think? So what you expect for the full year?

Hiren Gada

executive
#13

So see, I think -- two things are there. I think the advertising spend overall have remained tepid since last at least about 4 to 6 quarters ever since these input cost inflation challenges have happened because that has impacted the ability of companies to spend and be wherever the price hikes have been passed on, there has been a demand challenge for the various companies. Now a lot of this is actually over the last couple of quarters has been kind of normalizing, stabilizing, et cetera. We are hopeful that this translation of this should come back in the festive season. So this quarter in a way was -- from that point of view, a low [ festive ] kind of quarter. But we are now headed into the festive season as we...

Unknown Analyst

analyst
#14

So that's why you said second half of the year.

Hiren Gada

executive
#15

Yes. And the other challenge has been that we currently don't have a significant visibility of the whole channel business that we position funding in turn which has been lagged down significantly. So you, for example, see year-on-year.

Unknown Analyst

analyst
#16

I'm sorry. Your connection...

Operator

operator
#17

Your voice is breaking.

Hiren Gada

executive
#18

My voice is breaking.

Operator

operator
#19

Now it is better.

Hiren Gada

executive
#20

Okay. Okay, sorry. I will repeat what I said. The second issue is the fact that -- this whole start-up funding winter as they call it, the extension of that. Now unfortunately, at this point, there is no clear visibility on when that kind of will and [ wind] or come back or bounce back because if you see the spend this year also on many of the marquee sporting events and things like that. So year-on-year, if you see the key vendors, advertisers, et cetera, the start-up ecosystem has had a significant churn. So as a result of which, the overall pie or the spending pool, the advertising pool has come down. So we hope that that should not be the case. This should wind down probably again, 3 to 6 months down the line if the economy bounces back and...

Unknown Analyst

analyst
#21

But still like on a yearly basis, overall, where do you see your margins? Can it get to double digit in second half?

Hiren Gada

executive
#22

So clearly, we are in a scaling focus or opportunity as we have said earlier also that there is opportunity to gain market share and scale up the business further. And if you see last 2 quarters, the real focus and the numbers have also shown up on the scaling front. So to that extent, this year, we are -- our aspiration will be to maintain last year's EBITDA margins set, but on a higher scale because obviously, to scale up, we will need to invest. And -- but the opportunity to really take this business to a different scale is existing, and we built a lot of -- we put in a lot of things investments from that point of view, whether it's a business, people, infrastructure, brand, many other things we've put in place, and that is what really we are playing for. Margin opportunities are at scale will be significantly better available because there is a good amount of operating leverage available.

Unknown Analyst

analyst
#23

Okay. And then lastly, quickly on just the revenue. So over there, you see no problems. You will be able to clock a good growth for the year, as you saw in last year?

Hiren Gada

executive
#24

Yes. We're very, very confident given the way the -- our own business mix has set up our own organization energy is focused. We are very confident and acquiring for a strong top line growth. I mean while we don't give a guidance.

Unknown Analyst

analyst
#25

Yeah. No, no, go ahead. I just wanted your view.

Hiren Gada

executive
#26

Yes. I mean we are very confident of -- and as I said, there's a huge amount of organization energy and momentum around that.

Operator

operator
#27

The next question is from the line of Kunal Patel from Equilligence Capital.

Unknown Analyst

analyst
#28

Sir, my first question is regarding our debt reduction. So are we sticking to the plan of INR 30 crores to INR 50 crores reduction in debt for this year and coming year?

Amit Haria

executive
#29

Yes. Going by the -- as of now, the debt has picked and the year on push for the relation, which had the committed limited in the beginning of the year.

Unknown Analyst

analyst
#30

Okay. Got it. Perfect. Sir, second question is regarding our burn rate. So it is roughly around INR 75 crores around that number. So what is our plan on that spend, whether it will go up because of new launches? Or do you see this number steadily declining over the period of the next 5, 6, 8 quarters?

Hiren Gada

executive
#31

So you're talking of investment in new initiatives, right?

Unknown Analyst

analyst
#32

Yes. Yes.

Hiren Gada

executive
#33

So last year, this number was roughly about INR 55-odd crores. And during the beginning of this year, at the end of the previous quarter's call, we had indicated that this year's plan for us is in the range of about INR 75 crores for this current year. Now in this quarter, we have spent roughly about 12.5 thereabouts. We are -- I mean if you simply annualize it, that itself works out about INR 50 crores, INR 55-odd crores kind of indicator. We -- right now, as of now, we'll hold the 75 number as far as this current financial year is concerned. And considering that we are looking forward to a strong couple of quarters as we move forward. Definitely, there will be an investment. But yes, it can be backed by better growth in revenue and profitability and things like that. So we are very actually, this number according to us, we should be able to manage within this impact well within this rather. And how this unfolds over the next financial year right now, it's too early to say because this is just the beginning of this current financial year.

Unknown Analyst

analyst
#34

Understood, understood. Sir, one question is on our viewership. So it dropped from 9% to 7%. Is IPL the reason for that? Or if yes, do you see the ratings going back to 9 or more again?

Hiren Gada

executive
#35

I couldn't not [ underlie ] that? Yes. Yes. Yes. So this is [ one more year ]. So let me -- so the viewership -- so there's an overall viewership numbers have come down in this quarter, obviously due to IPL, but this -- you're asking a question about the viewership share within in GEC. So that is not really a function of IPL levels. The IPL overall numbers have come down. But the share has come down because of primarily 2 reasons in the quarter 4 of last financial year, [ BART ], which is the broadcast measurement council. They have reindexed the base. So that keeps happening at sequence level. So the base has got recasted in terms of the homes that they measure. In that recasting the pay level has gone up and the [ viewership ] have come down a little bit. So if you look at not just us, if you look at even the largest previous player in the GEC scenario, which is they also have come down. So hence, as a result, what has happened is, say, [ universe ] has gone up compared to the free universe. So that is one of the reasons why our viewership shares in the overall GEC scenario has come down a little bit. And secondly, also, our marquee content, which was there in Q4, which is Ramayana and Shri Krishna. They also ended. I mean, the term ended, and that also had an impact on the share coming on. So I think these are the 2 main reasons why the viewership share would have been come from 9% to 7%. And as we keep going up, I mean, the shares will keep going up. But of course, that recasting of the base will average impact for a couple of more quarters.

Unknown Analyst

analyst
#36

The first reason is not in your hands. But when it comes to content, do you -- are you planning to launch some series or is that to [ attempt to increase ] the market share.

Hiren Gada

executive
#37

Comment at the beginning Shemaroo Umang was the middle GEC channel. We have increased the original programming to 2 hours right now, right? So there is a host of launches. So we have launched two shows in the first quarter and more launches are planned as we go forward. So that is obviously something which is part of the process, which is happening. So hence, I said, there will be a correction, but that index correction will take its time to play out.

Unknown Analyst

analyst
#38

Sir, lastly, we have hired quite senior guys over the last 6 to 8 months. So where do you see employee expenses going forward? And secondly, what is our plan of action here? So -- because if you look at the kind of people we have hired, I'm sure we are aiming much higher than what we are right now.

Hiren Gada

executive
#39

Absolutely. So I mean, I'll talk about the expense part. But yes, I think fundamentally, 2 or 3 parts, which I even said earlier, in fact, in my earlier reply also was that the fact is that we have what -- why this confidence of growth is so high, it is because there is a multifold investment that we have done right from the business front to people front to infrastructure to brands to many, the content, many other aspects. And it's all of that coming together. Now obviously, we believe the -- that people is the biggest investment and biggest way to encash on the opportunity that comes up. And if I were to take a step back, media entertainment. So the economy, which is expected to grow from whatever $3.5 trillion to $5 billion, $7 trillion over the next 10 years or 6 years or whatever. We believe that the resultant growth in consumption will drive large revenue for media sector because of advertising as well as subscription thing. And if we have to participate or rather drive that whole wave and growth, we really need obviously to have put in place all of these investments, people, business, infrastructure, et cetera. And in a way, at putting this on people as said first has been the approach, and we believe now that we have a fantastic leadership team and, in fact, next level execution team in place. So there is absolutely no doubt about that. Now coming to where this expense will go. In this current quarter, we have spent around INR 26.5 crores if you see that. But this is not yet fully loaded on the people because we've had a few more joinings in this quarter also. So we believe that will be annualizing itself, this puts us at about INR 105 crores to INR 110 crores kind of an annual number, which is against the last year number of around INR 85 crores. But we believe that considering the fact that the team will fully be in place or largely being placed only by July or August. I think the full year expense should be marginally higher than that. So hopefully, another about -- I mean, again, difficult to give guidance at this point in time. But yes, we should be looking at somewhere in the range of about INR 115 crores to INR 120 odd crores as a full year expense on people front.

Unknown Analyst

analyst
#40

Lastly, when do you see all the things coming together for us and Shemaroo becoming a much bigger, much better business than what it is right now?

Hiren Gada

executive
#41

Well I think this year, definitely is an inflection year from that point of view, I believe, because last year, we demonstrated the fact that what we embarked on in 2020 -- FY '20, we saw that in spite of COVID, we were able to build a business, 2 businesses, in fact, B2C revenue, the whole revenue mix, business model chase and still bounce back on the revenue and with a completely different revenue mix and cash flow mix. As well as not really cause any major impact on the balance sheet and funding everything from internal approval. So we set the base extremely well in the last financial year. And I believe this year is an inflection point for us from that point of view because we have a very solid leadership team. In fact, the whole professionalization, we have kind of dialed up in a very significant way with some really, very solid industry-leading veteran and very dynamic team to be in place.

Operator

operator
#42

The next question is from the line of Maan Vardhan Baid from Laurel Advisory Services Private Limited.

Maan Vardhan Baid

analyst
#43

Recently, there was a case that we had with T Series, which I think in the concerned court didn't go our way. Could you take us through exactly what was the matter? And what was our stance and what didn't play out for us?

Hiren Gada

executive
#44

The matter is sub judice, and we have already filed an appeal on this because we believe that we are on a strong footing. And basically, where we own some of the rights where T Series owns music right. There is a dispute on who owns the music video rights. So currently, we are anyway not monetizing that. Our plan based on the paperwork and optimization is that the T Series doesn't own it. T-Series has been monetizing it for 2 years, last 3 years, and we believe that, that is wrongly being monetized. And that is what -- so if we -- and apparently it has been -- it's subdued. So beyond that, it very difficult for me to give you more details.

Maan Vardhan Baid

analyst
#45

So while I understand it's subdued, but since the high court has delivered. So can you at least enlighten us on what the High Court opinion was and where things didn't go our way.

Hiren Gada

executive
#46

No, High Court has...

Maan Vardhan Baid

analyst
#47

I mean I understand that you appealed. So I'm not -- I mean, but there is...

Hiren Gada

executive
#48

As I said, this High Court has refused to stay the monetization that T Series is currently doing, which we believe is wrong. And therefore, we have the whole remise to file the case itself was that we have won a bid for that.

Maan Vardhan Baid

analyst
#49

Okay. And I think from whatever little I read about it, there's something about link documents not being produced. And so what exactly are these documents and...

Hiren Gada

executive
#50

Link documents are underlying agreements between their producer and music company, et cetera. Ultimately, we're not the producer of that work. So we would have inherited the movie as a part of our purchase of that. Now there could be some underlying documents, which would be missing in that.

Maan Vardhan Baid

analyst
#51

Fair enough. So because we have such a large repository in that way, we also had this concern whether this particular aspect is applicable to the rest of our thing as well. Can this -- I mean, can other...

Hiren Gada

executive
#52

No. No. All agreements are treated individually at separate agreement.

Maan Vardhan Baid

analyst
#53

Okay. Fair enough. Understood. Sir, just wanted to understand one thing, this is more in the larger context of things since obviously, one notices that the organization is making a lot of efforts and is kind of in a transition mode. Just wanted to understand who are the benchmarking ourselves or against and -- what are we -- I mean, sort of what is the end game in mind? Or what is that aspirant model or that we can look for, for Shemaroo. And I just wanted to understand.

Hiren Gada

executive
#54

So, clearly -- so a couple of things. One is the whole -- the B2C aspect of the way forward is something that -- so if we extend what I just replied to the previous answer to your question, that clearly, if this is an opportunity ahead for the media entertainment industry, then we obviously feel the best way to ride that or participate in that is through a strong B2C play. And that is something that we focused and decided and have built over the last 3 years, we've now formed about 1/3 of our overall top line. So that was the first step. Now if you see how the entire media space is now evolving is that finally, there is the line of traditional and digital beyond the point are blurry. And why I'm telling you this is that it is one-- at one level, it is the media brand, whether it's leading TV channel or it leading digital brand, et cetera. It's a media brand that people for the destination that people or a consumer or audience go towards. And second is there is a content or IP brand. It could be a show, It could be a reality show, it could be whatever it may be. And if that is the way things are moving, then the lines between traditional and digital have already started blurring from that point of view, so to give you an example, one of the -- so the top viewed category on OTT broadcaster OTT is catch-up TV. So -- so then it doesn't matter whether a show people are seeing on television or they are seeing on OTT. There is a viewership as an affinity or consumption of that show irrespective of traditional or Digital. Now if that be the case. The way forward for us also obviously is to build that combination for us, which is to build a strong network brand, which innovate helps translate on digital and all other media. So that has been in the first step. Now where is -- what can happen, I think the opportunity to scale up and gain market share is significant. We believe that there are lot of need gaps that are still underserved. And we would be actively from time to time, evaluate and work towards those filling up those need gaps. So I think the ability of the opportunity to scale up is very much there. And, I wouldn't want to hazard a guess right now, as to what is the end game. I think if we are able to continue to gain market share. I think anyway, there is a significant opportunity available to scale up.

Maan Vardhan Baid

analyst
#55

Fair enough. Sir, one last question. When we sort of look at some other listed players on the Digital side or sort of our beneficiaries of sort of media going on the Digital side, we tend to see that there is a certain -- or there is a large portion of the top line that can continue even if they stop making any incremental investments. So for us, would you be able to sort of bifurcate that sort of if -- how that part of -- how are sort of revenue, especially on the Digital side, -- what is that portion that is sustainable even if we stopped making any investments? And sort of which will give us some sort of idea about how strong is our content sort of base that is there . And obviously, I understand that over the longer run, investments are required to sustain that run and that way, if [ funds sees ] 5, 10, 15 years ahead. But ...

Hiren Gada

executive
#56

So I -- I mean it's very difficult for me to answer that question in that way. But I'll try to give you a slightly different perspective on this. In the last 3 years, which is FY '21, '22 and '23, we invested a cumulative of nearly about INR 180 crores in new initiative. Out of that, INR 180-odd crores, about 80% of that was INR 100 crores through [indiscernible], which is approximately INR 145-odd crores. Okay. Which in a different way. If you look at it, it is, in a way, steady-state business revenue, right? So while I -- it's very difficult for me to answer the question straight up the way you have put it. But I'm just trying to give you a different way to look at look at that. So there is -- there is a significant internal accrual or underlying cash flow being generated, which is from past investment or existing content library kind of a thing. It's just that we have -- given the opportunity ahead of us and scale-up opportunity, we have decided to invest and go after that opportunity. And that's really what the whole thing is about.

Maan Vardhan Baid

analyst
#57

Understood. So of this INR 180 crores of new investments that we made, we write off everything or are...

Hiren Gada

executive
#58

Yes, this is all amount which is written off. This is written off and gone into P&L, not on balance sheet.

Maan Vardhan Baid

analyst
#59

This is not on balance sheet. Okay. And I mean, I see a very large inventory that is on our balance sheet, what is the thought process? How -- when do we and how do we intend to write that off?

Hiren Gada

executive
#60

That will happen as per consumption. Inventory, there is a clear cut consumption and linked to consumption, there is a charging of inventory. So this year itself, you will see a significant lowering down already in this quarter, it's slightly lower, but I wouldn't show on quarterly kind of number, you look at in annual numbers you will see this year a reasonable lowering of the inventory -- and the inventory is not a static thing. So the breakup or the composition of that keeps changing because you add content and you so...

Amit Haria

executive
#61

So I will just add to what Hiren is saying. So you, on -- if you look at it, on a timely basis, as of today, what our inventory is, there will be a reduction at the end of the year. But it's a variable thing, right? Through the year, we'll also acquire some, make some shows, acquire some stuff and so moving thing. So it's also -- there is an aging factor also. So a lot of users inventory will get consumed by this year, some part will come down, but it will keep rotating.

Maan Vardhan Baid

analyst
#62

So, I understood. So again, my thought and what I needed some sort of insight on was, does this also provide a kind of a taxation buffer to us that in the future, I mean, maybe we will see stronger progress on the cash flow front and not on the profitability front because we have so much inventory on our books. Is that also?

Hiren Gada

executive
#63

Yes, that could be one way of looking at it.

Operator

operator
#64

[Operator Instructions]. The next question is from the line of Rishikesh from RoboCapital.

Rishikesh Oza

analyst
#65

Sir, my first question is if you could provide the bifurcation for digital revenue?

Hiren Gada

executive
#66

Digital and traditional. I'll tell you -- for this quarter, Digital revenue was INR 57 crores, which was a growth of about 20%. And traditional was INR 96 crores, which was a growth of 100%.

Rishikesh Oza

analyst
#67

And within Digital, could you please bifurcate?

Hiren Gada

executive
#68

Broadly, what we have earlier given those shares are not significantly different, which is YouTube is more than 60%. Telecom is approximately 10%, and the rest comes from syndication and ShemarooMe.

Rishikesh Oza

analyst
#69

Okay. And sir, regarding our B2C business, which is the TV plus OTT, what is the revenue contribution from that?

Hiren Gada

executive
#70

See, what we have said also at the last thing and I'll -- we will give this number on an annual basis because within a quarter, there could be some fluctuations, particularly in the B2B side if there is any deal-based business. But I can say that, that number is higher than what it was in the last financial year.

Amit Haria

executive
#71

Way to look at it would be at an annual level because the B2B part of the business can be lumpy. So in some quarters, it can get overloaded and so on and so forth. So it will not be right, directionally, we are moving towards as we had in the slide -- and having said that, while we will look at it at an annual level, but also at some point in time, there will be an equilibrium, right? I mean it's not that we do business completely growth-- but the growth on B2C contribution is significantly higher, and it will continue to grow. We will be able to look at the numbers with a much better clarity at an annual level rather than quarter level.

Rishikesh Oza

analyst
#72

Okay. No problem. Just a follow-up on the B2C side. So few weeks back in the news article? I think there in some interview, I think you said that -- you said that B2C is like 1/3 of the total revenues. Is this like still like ongoing for this one also?

Amit Haria

executive
#73

Yes. Yes.

Operator

operator
#74

The next question is from the line of Sakshi Chhabra from Swan Investments.

Unknown Analyst

analyst
#75

I wanted to understand that with the drop in the viewership, how do the ad rates get affected?

Hiren Gada

executive
#76

So there are 2 things. The ad rate, so viewership, obviously, there is an ad rate linkage to viewership as well. But ad rate largely also is a function of the demand in the market, right? I mean, finally, ad rate is a function of demand and supply. So viewership, yes, if overall viewership goes up, that has a different impact. But viewership share within as -- is something which we have been holding on. In fact, we have improved on -- so from a [ viewership ] universe point of view, ad rate this viewership will have not so much impact on ad rate -- but the ad rate will completely demand of the demand, which is there in the market. So in this quarter, for example, as Hiren talked about new initial bit. A lot of viewership has moved to IPL, because it had some extraordinary event-- it was a little bit of extraordinary event because of the fact that digital was free -- so a lot of viewership moved there. And also the new edge advertisers that pressure continues. And hence, with increased viewership, a lot of demand moved towards IPL, which hopefully still will normalize the next 4 seasons come back on track, we should see the ad rate coming down. Ad rates are not really dropped so much as the viewership share, but it would primarily a function of demand and supply, not really the viewer shares that you see.

Unknown Analyst

analyst
#77

Okay. So the ad rate that we've been receiving until now you think that will not be affected to a great extent?

Hiren Gada

executive
#78

It should improve going forward if the demand improves in the market.

Unknown Analyst

analyst
#79

All right. And sir, I wanted to understand that on the international side, how are we growing and what is the revenue potential?

Amit Haria

executive
#80

International side of the international litigation or ...

Hiren Gada

executive
#81

International presence overall. I think there is a -- there are multiple fronts on which internationally, we are working. One is the whole telecom. So if you see last couple of quarters, we have been announcing newer and newer tax. So that is one yes, including this quarter, we have a Grameenphone and [indiscernible] Oman. So that is one area. The second is the U.S. piece of the business where we have had a significant tie-up and launch with the largest digital platform in U.S. Link where we launched a combination of linear and video and demand content. And so that is the second thing. And third is overall presence and syndication in various international territories, whether it's Southeast Asia, Middle East, Russia CIS, [ MENA ]. So multiple areas that has been dialed up the impact there is -- again, even on there, there's a significant people investment that has happened. So as the teams are settling in the business over there is kind of getting dialed up on a continuous basis

Amit Haria

executive
#82

It's a very strong growth trajectory but -- I mean it's on an significant upward rate, but obviously, the plans are little higher.

Hiren Gada

executive
#83

And the starting scale base has been very low. So we obviously see a larger potential.

Amit Haria

executive
#84

We also opened up -- tied up with [ Seven ] in Australia. -- the Seven Networks there. So both -- so multiple actions are happening and the relative is very high, but it is in a low base. So I think we'll have to wait and watch over a few more. At least 3 or 4 more quarters to see what is the potential.

Unknown Analyst

analyst
#85

Okay. But any indication as to what percentage of revenue it might contribute in this year or in the coming years?

Hiren Gada

executive
#86

As I said, the base is too low for this year, it's not obviously significant, but we are setting it up this year for this business is a much more base building year. And therefore, setting it up for the next couple of years. So this is a large opportunity. Obviously, we have to execute and find many -- put many few things in place because while it is a large opportunity. It's also a complicated opportunity. So we have to manage the opportunity the scaling.

Amit Haria

executive
#87

So this is a slightly long-term consumer. I don't think we should look at it as contribution this year, next year and all that. It is -- as Hiren said, it's very large opportunity has been identified as such. We have put in place manpower, right? I mean, as of -- as we're still building it actually -- so it will all settle in, and we will be building it. So growth in that is relevant because it's very small at is the end of last year. And this is a longer play -- really can't comment right now because it's in a completely build phase right now.

Operator

operator
#88

The next question is from the line of Rohit Trivedi, as Individual Investor .

Unknown Attendee

attendee
#89

So, my first question is about these 3 channels, Shemaroo TV, Umang, and MarathiBana. We are substantially investing in these 3 channels kind of right for now quite some time. So if we keep the aberration of IPL out kind of right of 2 months, April and May,-- then how is the volume, fill rate and competitive intensity in these 3 channels specifically? And when do we expect as a pack kind of like broadcasting to breakeven?

Hiren Gada

executive
#90

So let me answer that. If I look at -- so you have to look at it obviously differently, okay? It's not while there are book of 3 channels, Shermaroo, MarathiBana we have not really invested in too many original shows yet. It is still to happen from August, September and sometime in that time onwards. We have invested a lot in Umang and Umang is also remember has not seen. It will see a one full year of completion sometime in July this year. You'll see one full year because it has started sometime in July last year.

Amit Haria

executive
#91

The channel was launched in April, but the modernize like monetization impact probably we obvious was [indiscernible].

Hiren Gada

executive
#92

And -- if I remove these 2 months of IPL and even during this month of an IPL also, there was no -- not too many issues in terms of fill rates. The films are there. But as I said, it is all a function of volume and value. The fill rates because the demand -- a lot of demand moved or from there and the pricing obviously would have challenged because of also the fact that the newest tech advertisers also is slow down there, there's a funding enter there. But stand-alone basis, I think both channels are on strong growth momentum. In fact, MarathiBana is also on a growth momentum. But not to the extent that because there's new original content will start happening from sometime in the second end of this quarter on the third quarter onwards. So the first 2 channels on a very strong momentum as we speak. In fact, a lot of viewership have also started coming back once IPL went away and from June onwards, the issue started coming back. So no issue there. And has been said in the past, also Rohit broadcast, we should not look at it channel by channel profitability .

Unknown Attendee

attendee
#93

I'm really sorry to disturb you, I'm really sorry to disturb you because kind of right, I'm attending these calls kind of right for a long period of time. So I really appreciate the qualitative positive commentary that always comes up from the company. That's really great. right? But if you could really provide some concrete information, if not in terms of number, but then in terms of direction, kind of right, that how the ad rates are shaping up? Because this kind of right is very important from overall directional perspective as well as kind of right from bottom line perspective. So let's say, whether ad rate has kind of right improved 15%, 20%, whether it is stagnant, where it's going down, kind of right? Because still, kind of right then volume is kind of right possible for any and every broadcasting channel, right? But the ad rate determines the overall profitability. So if you could -- I'm really sorry again to disturb you, but if you could provide some concrete details, that would be very helpful.

Amit Haria

executive
#94

Ad rates definitely got up some the way in which it was standing last year. These ad rates are definitely higher. But as I said, the ad rates could have been even higher as there has not been this bump in this quarter because of IPL taking the [indiscernible]. So ad rates have gone up. I mean, percentage-wise, this is again very difficult to say because remember, this is also a very seasonal business. So what -- so the ad rate real comparison will happen in the specific quarter when we climb over last year's [ deficit ]. So hence, there's a reasonable growth, single-digit growth, not the double digit. But that, as I said, as the demand will come back, that also should come back.

Hiren Gada

executive
#95

I just add one small part to that, so I'll break up this ad rates, one is what is the cost of an eyeball that has gone up. However, considering the fact that viewership has itself gone down by, say whatever, 20% to 30% due to combination of the rebasing of [ BARK ] as well as the IPL and all of that. So the number of [indiscernible] has come down. Therefore, the effective rate obviously would drop to that extent. But the cost of [indiscernible] has gone up. That's what we will say -- that's why.

Operator

operator
#96

The next question is from the line of Shikha Mehta from Equitree Capital.

Shikha Mehta

analyst
#97

I just have two questions. One is with regards to the World Cup coming at the end of this year, if we witnessed such a reduction in viewership due to IPL project of course are positive, but the World Cup is coming to, and I think there were some news articles about Disney Hotstar showcasing that for free as well. So are we not expecting some viewership to reduce because of that too, that's number one. And number two is, so we mentioned earlier in the call that we are expecting to launch more channels. But do we have some target in mind where this stopped because for the last few years, there has been this burn on the profit and loss? And any guidance or even on guidance -- but if you can just talk about where one can expect profitability to come in?

Amit Haria

executive
#98

So I'll answer the first part, and then I'll leave the second for Hiren to answer. Yes, world cup is coming, and that also will be screened on Disney Hotstar. But remember, the -- I mean, World Cup is not as hot and as bigger property as IPL. I mean it's quite, quite different. I mean expecting -- so also World Cup we have lot of matches. There'll be -- the India matches are more. Will have that much. They will become some dealerships in the India. Again, probably India, Pakistan match there will definitely be on that day, there will be definitely viewership puller. But apart from that, the kind of impact that IPL has. And also remember IPL is 3-hour match. The World Cup is one-day match. So hence, the intensity of viewership will not be there for that. And also IPL happens during prime time. So it's exactly from 8 to 11, which is the core prime time of Television. So hence, the impact is significantly higher, whereas one-day happens through the day and the full -- and the demand, there will be some [ steps ] for sure, but not to the extent that IPL has. I mean they are two very, very different volumes.

Hiren Gada

executive
#99

The second question that you asked was regarding the launch of channels and all of that. So we have to clearly put at the beginning of this year when at the end of Q4, all we have put an investment guidance of about INR 75 crores. And we definitely are hopeful that we should be able to manage the year within less than that. That's one thing. Secondly, something that I have shared earlier also on this call in the past also is that all of these investment that has happened has really helped us gain scale and position us strongly for the opportunity ahead. At the same time, not really impact the balance sheet or cash flow because a large part of it, approximately 80% of it is funded through internal approval, -- and I don't see that approach or orientation will change. We have maintained a very strong financial discipline over the years. In fact, even if you factor in COVID, I mean in spite of COVID impact also within that throughout that period, that will financial discipline has been maintained. So I don't see that. So the approach to any new launch also is that based on our cash flow planning, that we -- is there cash flow permitting, what level of investment, et cetera.

Shikha Mehta

analyst
#100

So then are we saying that we are going to be focusing only on cash flows and not on profitability because that is what has happened over the last few years?

Hiren Gada

executive
#101

In an investment base Shikha that's exactly what will happen right? When you are scaling up you will fund your scaling through cash flow. And we have -- while we have never diluted equity, we not really gone overboard on the debt side. So obviously, to maintain that discipline one has to focus on the cash flow part.

Shikha Mehta

analyst
#102

So how long do we expect this investment pace to last for because investors have already been rather patient over the last 3-year period.

Hiren Gada

executive
#103

So Shikha, I think the idea here is not about how long this. Okay. So if I have to put a different thing is that this opportunity of scaling is a one in a lifetime or literally a one time opportunity that is available. And we have clearly stated point that we are going to go after it. While we've changed the business model is exactly that. And that growth momentum is visible to us across the board. Of course, as we grow, we will see operating leverage and better profitability kick in from the earlier investments. And that is -- that will ultimately, we will reach -- and we hope that this point should be available in the next 4 to 6 quarters, a point where newer channel launches, et cetera, will be funded from internal accruals of the business itself. So I -- we hope that in 4 to 6 quarters, we should be -- that kind of situation we should be able to arrive at.

Operator

operator
#104

The next question is a follow-up question from the line of Rohit Trivedi, Individual Investor.

Unknown Attendee

attendee
#105

So this is a follow-up question kind of right from my previous one around the channels. So how is the -- so my second part kind of it was cut down. So how is the competitive intensity shaping up kind of right in Shemaroo TV, Umang, and MarathiBana. That is kind of right number one. And number two, going forward, how do we see the ad rate shaping up. So let's say, after the IPL got over in the last 1.5 months, how the ad rate has shaped the post IPL? That is my first question. And second is just a bookkeeping one. If you could provide inventory and debt level data?

Hiren Gada

executive
#106

Okay. Let me the answer the -- can you just repeat the first question, first part please. Sorry.

Unknown Attendee

attendee
#107

So for 3 of the channels, Shemaroo TV, Umang, and MarathiBana.

Amit Haria

executive
#108

I got it. So the competition intensity remains as strong as it is because, in fact, I would say, competition we will keep at the same pace. It's the same number of channels. There are obviously some new Hindi movie channels are coming in the TV sphere. See, in terms of -- in the previous state, GEC and movies are not really separate because Freedish is Freedish. Hence, the competition intensity in any of the broadcast, I mean broadcast business has been always competitive. And I don't see competition intensity coming down. Having said that, since we are also geared up, we have also launched a lot of new shows, further new shows launches are planned. Hence, I think we are fully aware of it. And if I look at the movement in terms of ad rates and GRPs in the last couple of weeks or so. I think we are completely geared up to handle that. That is one. In terms of ad rate movements, again, too early, but I said ad rate movement is a function of demand also coming back. The demand is -- continues to be on the lower side in the month of July, as you see. June has been okay. I think June was a little better towards the end of June. It's slightly better than what it was in the past. But a lot in the future will depend on how best it turns up. So -- there is a lot of open anticipation that the festive quarter will be really good. And that's the ad rate should see a real jump with demand coming back there. So we are hoping for at least a double-digit growth in ad rates coming in the festive quarter inventory and debt.

Hiren Gada

executive
#109

So on the inventory and debt, our inventory for June closure, June 30 is at INR 723 crores versus INR 734 crores of March. And that is at INR 341 crores versus INR 321 crores of March. And as Amit has indicated this, we are very confident that -- debt has now peaked out from here and but is quite confident of the year-end target.

Amit Haria

executive
#110

So we are confident that we'll be able to be achieving indicated target of debt reduction.

Unknown Attendee

attendee
#111

And if I could squeeze in one last one around ShemarooMe. If you could kind of give some qualitative comments around how the traction is, how the subscription is going on kind of like that would be very helpful.

Hiren Gada

executive
#112

Number has been difficult, but qualitatively, I can definitely add a couple of things. One is the brand share of [ voice ], share of [ mind ] is tracking exceedingly well, and we have really grown as the -- literally as a default option as far as Gujarati language is concerned. So that's something which is very good. Secondly, most of the numbers, and this is something which in a growing business is bound to happen add-on, most of the numbers are, are at the highest in this last quarter in terms of consumption metrics and things like that. So -- and this is in spite of the fact that we -- for the first 2 months, we did not have any significant big [ temple ] Marquee release. Had strong release only came towards the -- at the end of May. So we just had 5 weeks, but still the tracking of the qualitative tracking of ShemarooMe has been continues to remain strong.

Operator

operator
#113

The next question is from the line of Tushar [ Bernardit ] as an Individual investor.

Unknown Attendee

attendee
#114

I wanted to just ask about movie distribution business. Are we having anything in pipeline for this particular segments?

Hiren Gada

executive
#115

Movie distribution, meaning theatrical distribution?

Unknown Attendee

attendee
#116

Yes. .

Hiren Gada

executive
#117

No, we've never been in that business. .

Unknown Attendee

attendee
#118

Okay. And what about the OTT business and particularly regional segment? How are we looking forward for this year in this business? .

Hiren Gada

executive
#119

So as I just shared, I mean, for us within regional are core focus of investment, brand building, customer acquisition, et cetera, et cetera, everything has been around the Gujarati language. And so that is something that we have strongly built the whole consumer proposition, consumer offering and marketed it strongly and keep adding content on a regular basis. We've shared some of the market prices that we have added during this June quarter. So the focus on Gujarati and we have clearly, for us, achieving leadership and maintaining leadership in the Gujarati category has been a clear investment and focus for us, and that's something that we have been pursuing that.

Unknown Attendee

attendee
#120

Okay. And what about the Marathi segment? What -- and what have we invested in like how much we have invested and what are the profits coming out from this regional segment business? Or are we still burning the cash.

Hiren Gada

executive
#121

So Marathi, on OTT is not really an investment focus. So we are not investing anything for OTT. We have an existing library, which is available for our OTT audience to view. So beyond that, there is no specific investment that is happening on Marathi on the OTT side.

Unknown Attendee

attendee
#122

Okay. And the TV channel revenue estimates for this financial year, can you just share, what can we expect in the revenue guidance related to TV channel revenues for this financial year?

Hiren Gada

executive
#123

Tushar, we wouldn't be -- we've never shared that and we wouldn't be in a position to share that. We have given that overall guidance, overall outlook for the business during this call. So beyond that is very difficult to -- even in the past also not shared.

Unknown Attendee

attendee
#124

Okay. But are we at least at breakeven? Or are we still investing in these channels? .

Hiren Gada

executive
#125

Tushar, on the impact during the call also and in the past -- in the release also, we have indicated that during this quarter, the investment in new initiatives has been around [indiscernible]. That's P&L gap between revenue and cost from the B2C business initiatives.

Operator

operator
#126

Thank you. Ladies and gentlemen, that would be our last question for today. I now hand the conference back to Mr. Hiren Gada from Shemaroo Entertainment Limited for closing comments. Thank you, and over to you.

Hiren Gada

executive
#127

Yes. Thank you, everyone, for attending this year, this quarter's earnings call. And we're definitely looking forward to a great year ahead. And as the investments that we made, they play out in terms of the results. Thank you, and all the best.

Operator

operator
#128

Thank you very much. Ladies and gentlemen, on behalf of Shemaroo Entertainment Limited, that concludes this conference. Thank you all for joining us, and you may now disconnect your lines.

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