Shree Pushkar Chemicals & Fertilisers Limited (SHREEPUSHK) Earnings Call Transcript & Summary
September 4, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Shree Pushkar Chemicals & Fertilisers Limited Q1 FY '21 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I would now like to hand the conference over to Mr. Punit Makharia, Chairman and Managing Director, Shree Pushkar Chemicals & Fertilisers Limited. Thank you, and over to you, sir. Over to you, Mr. Makharia. Mr. Punit Makharia, you may please go ahead.
Punit Makharia
executiveShall I start?
Operator
operatorYes, please.
Punit Makharia
executiveGood evening, friends, and welcome to quarter first FY '21 earnings call of our company. I hope all of you and your families are keeping safe. Joining me on this call is Mr. Sengupta, our Associate Director; Mr. Deepak Beriwala, our CFO; and Pareto Capital team, our Investor Relations adviser. This quarter has seen a major impact of COVID-19 pandemic as our operations were halted due to the lockdown measures imposed by the government. All our manufacturing units were closed for a considerable period during this quarter. The entire manufacturing activities were shut down since 20th of March 2020. The fertilizer units were opened by mid-May. However, due to lack of contract workers and production activities could not be started at the full capacity. The Dyes & Dyes Intermediates division commenced operation at a low scale only in June 2020. However, I'm glad to report that situation has improved since then, and we are witnessing a better second quarter. We're expecting to reach pre-COVID levels and return operations to normalcy by Q3, Q4 of this year, if it all goes well. Friends, at this point, I would like to mention that our presence in the fertilizer business is helping to tide over the uncertainties. Our fertilizer segment performed well during the quarter. The performance of the Kisan Phosphates, our subsidiary company, has been commendable even during these transaction times and continue to grow. The revenue in Kisan Phosphates stood at INR 19.2 crores from INR 11.4 crores in quarter 1 of last year, up by 69%. EBITDA stood at INR 2.1 crore with EBITDA margin of 11%. Overall, fertilizer production in India continues to grow. We have seen volumes improvement in these months. Driven by the healthy demand, primarily on account of an early start of the sowing, along with the timely arrival of monsoon, the fertilizer industry has witnessed a spurt in sales volume across phosphatic and nonphosphatic fertilizers. Further, the Make In India mission and self-reliant initiative will continue to boost fertilizer demand as production is increased and production reliance on the fertilizer is reduced. Friends, moving on to our updates on our CapEx plans of INR 110 crores. Further to our last con call, the Unit 1 revamp was completely last quarter. We expect it to contribute our numbers and see operational efficiencies in this fiscal year depending on global demands. On the dye intermediates expansion, we have planned a capital expansion of INR 75 crores. We have already invested -- incurred INR 52 crores of the total out of this in the last fiscal year. The said expansion is expected to be commissioned starting from Q4 till end of Q1 FY '22. On the Madhya Bharat front, we have completed the acquisition in the last quarter, and we have commenced production of this company from the quarter in limited capacity due to lockdown and supply chain restrictions. We are expecting this division to start contributing to our fertilizer sales in the coming quarters. Finally, let's discuss the post-COVID outlook. India is going -- India is gaining major importance in the world stage as people and companies continue to move away from China. This is an opportunity for India to emerge as a leading global chemical manufacturer and Shree Pushkar is well positioned to tap this opportunity. We are uniquely placed as one of the few market players who are equipped in both forward and backward integration. Our process has strong quality controls, and we are proudly a zero-waste company. The strong quality control of our products in terms of the accreditation of Blue Sign as a system partner, ZDHC contributor, and GOTS, the Global Organization Textile Standards, help our company enjoy the trust globally. We are working towards the strengthening of our brands, both in dyes as well as fertilizer segment. We are focusing on rationalization of our cost, improving our efficiencies and capture the growing opportunities. Friends, this is all from my side. Now I hand over the call to Mr. Sengupta for the financial highlights of the company. Thank you. Over to Mr. Sengupta.
Soumendra Sengupta
executiveThank you, Mr. Punit. A very good evening to you all, ladies and gentlemen. I will now take you through the consolidated performance of our company for the quarter ended June 30, 2020. The Q1 FY '21 consolidated revenue stood at INR 63.8 crores, lower by 31% as compared to the corresponding period of last year. Though the operational days were limited, the performance of the fertilizer division, mainly of the SSP has been unprecedented. The dyes and intermediates division brought in lower revenue on account of various factors such as fall in demand, compression in the prices, limited supply chain facilities and the impact due to migrant workers. Our consolidated segment wise revenue breakup for Q1 FY '21 is as follows: dyes and intermediates was 20%; dyestuff has been about 14%; fertilizers, including Kisan, were about 61%; acid complex, cattle feed and others took about balance 5%. The EBITDA stood at INR 3.1 crores with a margin of 4.9% for Q1 FY '21. Profit after tax for the Q1 was at INR 1 crore. Profit margin was about 1.6%. This is all from my side. Now we'll open the floor for questions and answers. Thank you.
Operator
operator[Operator Instructions] We take the first question from the line of [ Suraj Shrivastav ], individual investor.
Unknown Attendee
attendeeHello, sir? Am I audible?
Punit Makharia
executiveYes, [ Mr. Suraj ].
Unknown Attendee
attendeeSir, what is the current availability of labor workforce? And...
Punit Makharia
executive[ Suraj ], presently, we are fighting with this major issue. As of now, the labor is a very major problem right now. I hope most of the industries would be facing as we are also facing. Because the labors what -- who have been working at the plant has been already -- the migrant labors have already gone back to their native towns. But slowly and gradually, they are returning back. Only the logistic issues are there because the train availability and the frequency of the trains for this coming back is too less. And since there is a quarantine period in Maharashtra because Maharashtra is the highest impact state across the country. So yes, we are facing a lot of problems. We have been facing a lot of problems. And we hope that by September 2020 we should be back on to the track. Most of the problem in terms of the labor has been already resolved by us by -- a very tough time it was because of the labor. But yes, now we are coming back on to the track. And by end of September 2020, we believe that this problem would have been resolved totally.
Unknown Attendee
attendeeAll right, sir. Okay. If I had to give a percentage number, what would be the labor workforce percentage right now before going to the peak over in September. Right now, what would be the labor workforce?
Punit Makharia
executiveYou're asking the workforce number?
Unknown Attendee
attendeeLike say around 80% to -- 60% to 70%, 80% to 90%. What percentage are you guys working with?
Punit Makharia
executiveEfficiency you're asking?
Unknown Attendee
attendeeYes, efficiency.
Punit Makharia
executiveOkay. See, right now, fertilizer plants are doing just quite well. We even achieved 85% production capacity in the fertilizers also. What we did is that, most of the plants, whereas we faced shortage of the labor, so we put the -- we have given our focus to mainly because of the fertilizer because fertilizer was declared as an essential commodity. All the government restrictions were lifted into the fertilizer in terms of the logistics, labor and other day-to-day issues also. So what we did, [ Suraj ], was that the labors from the other plants we diverted to fertilizer. And other plants were hardly running at a capacity of -- on an average, if I talk about quarter 1, it was hardly 15% of the capacity. Now we are back on almost 60% of the capacity in terms of the other operations as far as the labor is concerned.
Unknown Attendee
attendeeAll right. Sir. Okay. Next question would be, what is the CapEx for this year going to be? And how is it going to be funded?
Punit Makharia
executiveWhat would be the CapEx?
Unknown Attendee
attendeeYes, sir. I think, I missed on the first half when you were explaining it.
Punit Makharia
executiveOkay. In the last year, we had already invested INR 52 crores of the CapEx in Unit 5, as we mentioned on our -- this opening remark. And in quarter 1, we have spent almost close to INR 2.5 crores to INR 3 crores further onto this CapEx against Unit 5. So total, it would be around INR 55 crores to INR 56 crores of total investment in terms of Unit 5. As far as the Madhya Bharat is concerned, the honorable court announced the judgment on 5th of March, and that judgment was delivered to us on 16th of April because of the lockdown immediately on 20th of March. And thereafter from 17th of April to 6th of June, we made the entire payment to the COC of Madhya Bharat, and we acquired the asset. And we arranged all the raw materials, logistic part of the manpower and this restoration of new connection of electricity. And finally, after all these issues during the lockdown period, within 45 to 50 days or so, we started the plant in commercial terms. And there, the company has so far invested up till now close to INR 25 crores to INR 26 crores. Am I right? Yes, INR 26 crores. So all put together, out of INR 110 crores of CapEx, almost INR 55 crores, INR 56 crores CapEx we have done to Unit 5 and around INR 26 crores of CapEx we have done towards Madhya Bharat. So this makes around INR 82 crores, INR 83 crores of the total CapEx company has already been made.
Unknown Attendee
attendeeAll right. Okay. Sir, I'd also like to know what is the routine CapEx requirement for a year.
Punit Makharia
executiveSee, that's not a routine. That's a day-to-day maintenance things we do, [ Mr. Shrivastav ]. That's a separate issue. And that amount, what we spend on a regular maintenance of the plant, is never calculated into the CapEx. CapEx is different.
Unknown Attendee
attendeeAll right. Okay. Sir -- and what has been the price of VS and H-Acid in Q1 FY '21? And what are you expecting go ahead? Can you give a rough estimate?
Punit Makharia
executiveQ1 FY '21?
Unknown Attendee
attendeeRight.
Punit Makharia
executiveSee, prices were quite depressed. And honestly, apart from the prices, there's not much of a demand. And let me add one other thing here is that we were a bit conservative in doing any sales also because we were more pressing on the cash collection. You got my point? Because we believe that during this kind of a pandemic period the company must have cash reserve. We don't want that later on we run for the payment collection. So prices were definitely depressed because we were insisting on an immediate payment basis also because we never wanted to give the credits to our other customers also, which we have been doing regularly. But for your information, the prices during that period went down almost close to INR 150 for Vinyl Sulfone and almost close to INR 330 for H-Acid also, during that period. But at this time, the prices have improved a bit. And I can see that there is improvement of around 7% to 8% in terms of the pricing of H-Acid and Vinyl Sulfone, as of now, compared to the Q1 FY '21.
Operator
operatorThe next question is from the line of Shubham Agarwal from Aequitas.
Ritika Garg
analystSir, this is Ritika. Sir, I wanted to know the other expenses in our consolidated haven't declined in line with our revenue decline. What is the reason for that?
Punit Makharia
executiveHold on, Ritika, let me -- you are contemplating it with the terms of the value of the sales?
Ritika Garg
analystYes.
Punit Makharia
executiveRitika, honestly speaking, expenses would not go down that much because we have been paying almost the salary to our people, but yes, not the full salary. Our -- we have -- our team has taken some kind of a salary cut also. And I can see that the expenses have gone down by almost close to INR 2 crores against the sale which has gone down by almost INR 33 crores, correct? So it cannot be on a percentage basis because, ultimately, all the expenses were going on except a few variable expenses. Then too also, it's not that much because in electricity also, we have to pay the minimum charges. Whether we use the electricity or we don't use, we have to pay the almost the full manpower charges, whether it's work-at-home or sitting at home, then too also, we have been paying them the charges. Other expenses like company have been already going on to the same kind of a thing. So expenses to sales, that will not go in a same proportion as the sales have gone down.
Ritika Garg
analystOkay. Sir, regarding Madhya Bharat, sir, we started operations in June, right?
Punit Makharia
executiveThat's right.
Ritika Garg
analystSo we plan to consolidate it from Q2 onwards?
Punit Makharia
executiveSee, in fact, in Q1, Madhya Bharat, we had sold goods around INR 50 lakh, right? And to be very precise, it was INR 53 lakh of the sales we recorded in Madhya Bharat. How much was that, Deepak?
Deepak Beriwala
executiveINR 33 lakhs.
Punit Makharia
executiveINR 33 lakhs? Okay. INR 33 lakh we have recorded as sale of Madhya Bharat. That is not reflecting into the financials of that. For that, we've already given a notes to the accounts in Point #5, Para 2, if you can see that.
Ritika Garg
analystYes, yes, yes, I went through that.
Punit Makharia
executiveWe're yet to recast the balance sheet of Madhya Bharat. And since we took over Madhya Bharat in the lockdown period, and in -- the time gap was too short, so we could not provide the required financials of Madhya Bharat in Q1 results. But surely in Q2 results, when we come for that announcement, we will capture these results also.
Ritika Garg
analystOkay. And sir, regarding Kisan Phosphates, we saw quite a good increase in our sales realization, in our revenue. But sir, raw material costs also increased considerably. So the profitability didn't come in -- our EBITDA margins weren't maintained. They were pretty suppressed. So how do we see that going forward? And what was the reason for this increase in raw material price?
Punit Makharia
executiveYes, basically, if you'll see in Kisan Phosphates or in other verticals, all put together, as I mentioned just now, that our main focus was of not selling on credit, selling on cash. Therefore -- because we never wanted to go in such kind of a stream because in the beginning of this pandemic no one knew that how the situation is going to behave. We never wanted to give much of the credit. So we were selling mainly on cash. And I would be happy to inform that, as on date I'm talking to you, Kisan Phosphates is maintaining a credit balance into its accounts. Got my point? See, we could have sold on credit also. That's not a problem. But we preferred to sell on cash because that was a temporary change into the policy we did because of the COVID pandemic situation. And no one knew that how this situation is going to behave. So we became overconservative and we wanted to act very smoothly -- we wanted to very cautiously. That is the reason the EBITDA margin has gone down. And apart from that, we started and we sold this good during that time. And during that time, the transport was a very limited availability. Not much of the truck owners were there for taking the material out of the factory or getting the material into the factory. So the transportation cost went high. And the labor cost went high because if -- during this kind of a period, if we have to take any kind of services, we have to pay a premium, which we paid.
Ritika Garg
analystRight. And sir, how were raw material costs during this time? Because I can see the movement is from 55% to 70%, raw material consumed.
Punit Makharia
executiveYou got this figure from where?
Ritika Garg
analystINR 11 crores is your -- INR 13 crores is the raw material consumed. Your stock adjustment plus your raw material.
Punit Makharia
executiveHold on. [Foreign Language]. Ritika, I don't have that paper right now in front of me, so I cannot understand -- wait, hold on, hold on.
Deepak Beriwala
executiveThis time, it was about 70%.
Punit Makharia
executiveRitika, can you come back with your question, please? What is the question? Can you repeat the question?
Ritika Garg
analystSir, my question is our raw materials consumed as a percentage of sales has gone up from 53% -- up from 55% in the corresponding quarter last year to 70% this year. So most fertilizer companies, what we noticed was that their raw material cost has declined. So I just wanted to understand why this anomaly.
Punit Makharia
executiveHonestly, I do not -- I need to look into the datas, Ritika. I do not have the question -- answer to this question right now. Let me first understand what is it, then I can come back to you. We can come back to on this answer at a later on date...
Ritika Garg
analystOkay. Sir, currently now regarding dye intermediates, so how is demand picking up? Because I understand that the whole industry, I mean, your user industries were shut?
Punit Makharia
executiveYes, as far as the dye industry demand is concerned, we -- I personally do not see any problem. The entire Europe is opened, America is opened, Bangladesh is opened, the -- almost all the overseas customers are already opened. And as of now, if you see that we have orders of approximately 700-odd tonnes for the dyes business also. So if you see that we are almost booked till October end or so. Now the only question and only the fight for us is that to deliver those goods on time and -- so that these orders can be repeated. Business is, yes, pumping in. Inquiries are there, buyers are there. And let me tell you, in dyes also, India is not a major customer. What it produce, the majority of the products produced in India as far as the dyes is concerned is meant for exports. And the entire international market is open. The quantity which I gave you of 700-odd tonnes is mainly for the exports. In this, local business is hardly anything.
Ritika Garg
analystOkay. And so what about dyes intermediates, like the demand for that?
Punit Makharia
executiveDyes intermediates, right now, business is not a problem, orders are not a problem. The basic problem is logistic ground problem, which includes the labor as a very big problem, secondary as a day-to-day logistics. Let me give you an example, Ritika. Suppose, if for the want of some kind of a machine spare part, a particular vessel, particular reactor, particular machine comes under shutdown, how do we get the spare parts? From where do you get the spare parts? Mumbai is closed. Most of the stores and maintenance supply in Mumbai are shut. Their godowns are shut. People have no way of transport in Mumbai. Even for a small, small things of issue, we have to work -- we have to make a big plans of that. Secondly, secondly, if we get labor also, right, there is no proper means of transporting the labor for -- again, let me give you an example. Now certain labors are ready to come from Bihar. They do not get a train pass. They do not get a train ticket. So we have hired a bus. After they come to local also -- to our site also, they goes for this quarantine of 14 days. But ultimately, this all is building the cost on the company. We have to pay the wages for 14 days. And suppose -- right now, suppose -- again, coming back to my earlier submission that, let's say, a particular equipment, a machine is shut or closed because of some kind of spare parts, where do we get it? I hope you understand what I'm trying to tell you. The main problem is production. Sales is not a problem. Payment collection is not a problem. Pricing is okay, no problem. That will also come in times to improve. Slowly and gradually, we are putting more focus on the logistic issues, which we are hoping that by September or so, we should be able to overcome these problems also.
Ritika Garg
analystOkay. And sir, you mentioned in your opening remarks that you all are taking some cost cutting measures.
Punit Makharia
executiveAs far as the cost cutting measures is that only one step we have taken, Ritika, that our entire team of Pushkar has taken a salary cut in a certain phases. Those phases, we have started somewhere in April or May. Now slowly and gradually, we have restored and something is left that will be restored from September. Only the directors would be continuing to take a pay cut of 75%. Apart from this, we have not taken any major cut into the expenses.
Ritika Garg
analystYes, because you were already quite lean in your operations, sir. And sir, what is the cash balance currently with the company?
Punit Makharia
executiveIt's holding around INR 44 crores.
Deepak Beriwala
executiveINR 43 crores.
Punit Makharia
executive43 point [Foreign Language]?
Deepak Beriwala
executiveINR 43.26 crores.
Punit Makharia
executiveINR 43.26 crores, which is the no lien cash company is having.
Ritika Garg
analystOkay. And sir, the...
Punit Makharia
executiveOn that, Ritika, company is also maintaining credit balance in its CC accounts.
Ritika Garg
analystOkay, okay. And sir, I just wanted to know how is the industry supply situation currently? Like are the other companies also operating at 60% capacity? How is the industry operating?
Punit Makharia
executiveI believe almost everybody, out of my personal market intelligence, would be operating in a similar kind of levels. Maybe somebody could be 5% higher, could be 5%, 10% lower. That depends on industry-to-industry, location-to-location, Ritika.
Ritika Garg
analystOkay. But any players have gone out of the system? Or everyone has started again?
Punit Makharia
executiveIt is too short to comment on this point. We need to wait because I personally believe that this COVID situation is going to hit the industry heavily. And I believe that any such player in any kind of a sector, not only in our sector, other sectors also, if it is on a high debt, then -- if he has sold the goods on a high -- on a long credit, would be difficult for him to collect the cash. What we did is that, collecting of the cash, maintaining our health -- maintaining our cash position in a solid manner and conserving the cash, like that way we have done. And about the others, I can't comment, Ritika.
Ritika Garg
analystOkay. And sir, FY '21, let's leave it aside. How do we see FY '22?
Punit Makharia
executiveIn my personal opinion, after this period gets over, which is, in my opinion, would be improving until Q4 of this financial year, it would have come back to the original. And post this financial year, I personally see a big boom in this -- our particular industry because of the China factor and because all this kind of a slack season is going on for almost five, six months, which may continue to go for another two, three months also. I see there is a big vacuum into the pipeline, into the stocks, into the supply situation. And in next financial year, there is going to be a very good period. And I'm hoping a very -- fantastic sales in next year. And adding to the same, in the next year, our Madhya Bharat also will be getting a full 12 months operation. Our -- this Unit 5 expansion would be also getting almost the full year of operation because since we are planning to start our Unit 5 somewhere in quarter 4, maybe in February or January or, let's say. And at least three quarters of next financial year, we'll be getting full operation for Unit 5 also. We -- I personally have a great hope for our financials in next year.
Ritika Garg
analystOkay. And sir, we expect to maintain margins like on an overall basis, like for both the dye intermediates as well as fertilizers as what we've done before this quarter?
Punit Makharia
executiveExcept this financial year, I don't see any hurdles in maintaining our other margins, except this financial year. So 2021 financial year, it's difficult to forecast for me. I don't want to give any vague statement or any vague number. But I personally feel that in this particular financial year, it's more of a stability and sustainability and survival.
Ritika Garg
analystAnd we continue to maintain our target of INR 700 crores or INR 750 crores in FY '23?
Punit Makharia
executiveLet's hope for the best, Ritika, what you say. But I personally, a bit conservative, I believe that it should be somewhere close to INR 650 crores plus/minus 5%.
Operator
operatorNext question is from the line of Parth Kotak from Keynote Capital.
Parth Kotak
analystSir, I would like to know, you mentioned that you're selling your fertilizers on cash...
Operator
operatorMr. Kotak, I'm so sorry to interrupt. May I please request you to speak a bit louder, sir?
Parth Kotak
analystSure. Yes. Is this audible?
Punit Makharia
executiveYes.
Parth Kotak
analystYes. So I'm saying, can the company continue to sell on cash? You mentioned earlier that you're selling fertilizers on cash right now?
Punit Makharia
executiveNot at all, Mr. Kotak. That cannot be a permanent strategy.
Parth Kotak
analystOkay, okay. Because working capital reduction can substantially increase return ratio. So I was hoping at least if you can use this situation as some kind of an anchor to at least reduce your working capital cycle.
Punit Makharia
executiveSee, as it is, Mr. Kotak, company doesn't have any working capital utilization, right? The reason why we decided to sell on cash in quarter 1 and quarter 2 was mainly that we do not wanted to exposure -- to give ourselves an exposure to the risk of collecting cash because we thought that this pandemic situation would have created havoc. That is why we changed our policy a bit for a very short period for quarter 1, and which still continues for quarter 2 also. But I personally don't think that this model can continue forever. No, I don't think.
Parth Kotak
analystOkay, okay. And also, secondly, sir, I would like to know, is there a difference between the debtors and inventory days in fertilizers and dyes and dyes chem? And if yes, what is the difference?
Punit Makharia
executiveSay again?
Soumendra Sengupta
executiveCould you repeat it again, please?
Parth Kotak
analystSo, is there a differential in your debtors and inventory days between dyes and fertilizers?
Soumendra Sengupta
executiveInventory days, debtors will be definitely -- in fertilizers, what happens is that, there is a substantial quantity of subsidy coming in. Now that subsidy is based on the POS system or an average, we should have the initial roughly about 85% realization within the next about 45, 50 days. But because of this POS system, there will be a delay of about 30 to 45 days. So from that point of view, that is there. And then the balance 15% comes at a much latter date from the government, which takes normally about four to six months' time. So debtors, as far as fertilizers is concerned -- as far as SSP is concerned, which is the major portion of our fertilizers, that is going to be a little more than the debtors of dyes and intermediates.
Parth Kotak
analystOkay, okay. And what about inventory, sir?
Soumendra Sengupta
executiveInventory as far as [Technical Difficulty] that we maintain roughly about, say, on an average of two cycles a year. So roughly about [Technical Difficulty] and here, we have roughly about 90 -- our target is about 90 days and indigenous which is roughly about 30, 35 days.
Operator
operatorThe next question is from the line of [ Angad Jain ], individual investor.
Unknown Attendee
attendeeSir, am I audible?
Punit Makharia
executiveYes, [ Mr. Jain ], you are audible.
Unknown Attendee
attendeeYes. Sir, my first question is, you said that our Unit 5 would be commissioned by Q4 or Q1 of next financial year. Have we received the explosive or the pollution approval?
Soumendra Sengupta
executiveYes. Actually, what has happened is, it is based into two parts. One is the Terms of Reference, which they give you an in-principle clearance. That has already been received about nearly 3.5, 4 months back. Based on whatever they have done, they have raised queries, that we have also replied to them and we have submitted our EIA. We are awaiting for the next meeting wherein our case will be coming up. So once that is there, immediately, we get the EC. So we should be expecting this within the next about, say, 30 to 45 days.
Unknown Attendee
attendeeSo you feel that even if you get it by end of this month or maybe middle of October, it means two months is sufficient to finish all the paperworks?
Soumendra Sengupta
executiveYes, basically, I'll tell you what. See, [ Mr. Jain ], all the products do not require EC what we are planning at Unit 5. Certain products are there which falls into EC. The other products what we are producing, which doesn't fall into EC, we already have a consent to establish. I hope this answers your question.
Unknown Attendee
attendeeYes, sir. Yes, sir. Sir, my second question is pertaining to the post COVID situation.
Punit Makharia
executivePost?
Unknown Attendee
attendeePost-COVID situation, where we are finding a lot of companies which have their -- which were sourcing their requirements from China are intend to -- are already started shifting their requirement from other countries, in particularly through India. In this regard, are you getting any more inquiries for our Dyes & Dye Intermediates products?
Punit Makharia
executiveAre you giving getting more inquiries...
Unknown Attendee
attendeeGetting more inquiries?
Punit Makharia
executiveObviously, because that is what I answered just in my last earlier question, that we are having a good flow of business inquiries. We are having good orders. The problem is not of the sales, not of the collection of debtors. As of now, the problem what we are facing is a logistic land issue problems, what we -- what I explained by giving few illustration also. So to answer your question, yes, we are getting good inquiries. We are having good businesses. Rather, the situation as of now, like is that we are even refusing certain orders for dyestuffs because as we already have the orders, which the challenge we are facing is that, that those orders should be fulfilled and shipped on time. Got my point?
Unknown Attendee
attendeeYes, sir. Yes, sir, I got your point. Sir, in continuation of this question, we heard in a lot of sectors due to the challenges created by the COVID situation, a lot of unorganized players are closing their manufacturing operation also. Are you seeing the same type of situation in the chemicals, particularly Dyes & Dye Intermediates industry also?
Punit Makharia
executive[ Mr. Jain ], this situation depends on too many factors, not only on the China, not only on the COVID. It depends how that company is leveraged, how that company is managed, what kind of that company is having a business model, what kind of the company is having a product. So we cannot give a generalized statement in response to your question, right? We can talk about our company. We can talk about our sector in which we are into. About the other thing, we cannot comment on that thing. I personally feel, as far as Shree Pushkar is concerned, that Shree Pushkar looks for a great opportunity exponentially.
Unknown Attendee
attendeeOkay. Sir, my last question is, with this situation where the demand for our products are on the upswing, as and when our Unit 5 is commissioned, how many years or I may say months it will take to run at full capacity based on the current demand scenario?
Punit Makharia
executiveSee, we are planning to start Unit 5 in quarter 4. It could be one month here and there depending on the situation at that particular time. Point number two, once we start the trial of the unit being -- and since we are an old player into this chemical industry, we have got expertise, we have been into this business for almost like 20 years, we had successfully commissioned a few plants and we are operating from six, seven different sites across the country in our chemical sector, so our team is fully capable of resolving the teething issues. But then too also, on the very safer side, we are giving at least three quarters full operation of Unit 5 in next financial year. We believe that in quarter 4 if we start this unit, then somewhere by quarter 1 of next financial year, we should be on to the track in terms of the commercial production.
Unknown Attendee
attendeeOkay. One is the commercial production. What I was talking is, based on the demand, how much time it will take to run at full capacity?
Punit Makharia
executiveBased on the demand means?
Unknown Attendee
attendeeIn the sense, like whatever -- we are expanding the capacity -- let us say if 95% is the practically possible capacity utilization, so to run at full -- that 95% capacity, how many months it will take, let's say, Q1 thereafter?
Punit Makharia
executiveI think, [ Mr. Jain ], quarter 2 [Foreign Language]. Are you relating to the achievement of the production efficiency level or are you questioning about the sales capabilities? What is the exactly question?
Unknown Attendee
attendeeSir, you already mentioned, there is a demand, so that is not a worry. So keeping that in mind, how fast you can scale up to full capacity of this Unit 5? That is my question.
Punit Makharia
executiveWe are talking post six months, right? And we believe in business, we believe in economy. Hopefully, whatever we are talking, we are talking on an assumption and presumption that post six months the entire world is not going to go like the way it is going right now. There has to be improvement. We have to believe in the business and economy. Everybody has to go back on work. There would be a medicine to this COVID issue. So things will definitely come back on track.
Operator
operator[Operator Instructions] The next question is from the line of [ Mehul Jain ], individual investor.
Unknown Attendee
attendeeMy question is on Dyecol. So how -- like how it is different from our competitors' product in terms of quality and pricing? Like what kind of advantage our products have? Can you just brief on that?
Punit Makharia
executiveSee, [ Mr. Mehul ], it's a technical -- if you're asking a question on a technical terms, right, that how the product is different from the others, then sir, for that, you have to speak to the business head of Dyes, who heads this division, in terms of the technicality, you have to look into that. And since we are already having a Blue Sign accreditation, which is a very respectable accreditation globally, we are already having a GOTS and ZDHC, that is also zero-discharge handling thing that, obviously, when we have this kind of a respectable accreditation, there is a quality difference into that. There is a proper this scalability into the quality. There is a consistency into the quality, packing and all those kinds of issues. Since there is a -- this -- the reply of this question depends on many factors. The sustainability into the quality, the same kind of a quality supplied being this 24 -- this repeatedly, packing, deliveries, logistics. So difference cannot be narrated in one sentence or one word.
Unknown Attendee
attendeeLet's say, like in terms of market capture and in terms of repeat sales, so in that terms.
Punit Makharia
executiveYes, repeat customers are definitely there. That is why we have, in this time also, good amount of orders, right? The customers are already there. We are adding new customers every now and then leaving apart the last three months of our performance. Our team in South India, our team in North India are doing good. Our team even in Western India is also doing good. Our team in overseas posted like Europe and this Bangladesh is also doing good. So there is repeat orders also and adding of new customers also.
Unknown Attendee
attendeeOkay, okay. Like last question on this is like, let's ignore the COVID part and like how much of your revenue used to come from Dyecol and what is your long-term target in revenue percentage, which will -- like which will come from Dyecol?
Punit Makharia
executive[Foreign Language] Dyecol [Foreign Language] in the last three months, if you see...
Deepak Beriwala
executiveI'll give you a very rough...
Punit Makharia
executive[Foreign Language] dyes intermediates...
Unknown Attendee
attendeeYes, rough would be fine. Let's just ignore the COVID because COVID is an unexpected event...
Punit Makharia
executiveAlmost 20%. 15% to 20% of the total revenue which comes from the dyestuffs (sic) [ Dyecol ] business.
Deepak Beriwala
executiveDyecol, yes.
Unknown Attendee
attendeeOkay, okay. And what would be your long term...
Soumendra Sengupta
executiveA very rough idea is that Dyes & Dye Intermediates, we have roughly about 75% of the total pie. Now out of this 75%, roughly about 40% comes by way of Intermediates earlier and about 35% comes by way of Dyes. Now with Dyes getting established, with Dyecol becoming more popular, this ratio is going to improve. And ultimately, it will happen that the Dyes will take over from the Dyes. So we can expect roughly about 40% to 45% from Dyes and the balance, roughly about 30% coming from Dye Intermediates. This is the basic. Out of total Dye Intermediates -- Dyes which we are manufacturing, roughly about 80% or even 85% comes by way of Dyecol.
Operator
operator[Operator Instructions] Well, ladies and gentlemen, as there are no further questions, I would now like to hand the conference over to Mr. Punit Makharia for closing comments. Over to you, sir.
Punit Makharia
executiveThank you for all joining us for Q1 FY '21 earnings call. For any further queries, please get in touch with Pareto Capital, our Investor Relation adviser or free -- or please feel free to get in touch with us. Thank you, friends, and stay safe and healthy.
Operator
operatorThank you. Ladies and gentlemen, on behalf of Shree Pushkar Chemicals & Fertilisers Limited, that concludes this conference. Thank you all for joining. You may now disconnect your lines.
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