Shree Pushkar Chemicals & Fertilisers Limited (SHREEPUSHK) Earnings Call Transcript & Summary
November 12, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Shree Pushkar Chemicals & Fertilisers Limited Q2 and H1 FY '21 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Punit Makharia, Chairman and Managing Director from Shree Pushkar Chemicals & Fertilisers Limited. Thank you, and over to you, sir.
Punit Makharia
executiveHello friends. A very good evening, and welcome to quarter 2 and H1 FY '21 earnings call of our company. I hope all of you and your families are keeping safe. Friends joining me on this call is Mr. Deepak Beriwala, our CFO; and Pareto Capital team, our Investor Relations adviser. Many of us learning today in the new normal. And on behalf of our entire team, I would like to wish you a very good health to all of you and your near and dear ones. I'm proud and delighted to share that momentum that we have generated over the last few months is continuing. Overall, demand trends are increasing and many of our business segments have started seeing growth compared to the last quarter. While we remain optimistic of robust economic potential over the mid to the long-term, opening economies and consumer sentiments should support demand in the months to come. I am like to report that the situation has improved from the last quarter and gradually operations are returning back to the normalcy. This is expected to continue going ahead into the second half of FY '21. All our units are up to the range of running at a capacity of around 70% to 80% efficiency levels. Norms of safety laid by the government of social distancing continue to be strictly followed in all our factories and premises. Our supply chain and labor availability are also reaching pre-COVID levels and should become normal in coming months. Currently, all our business segments have started and are functioning at their net pre-COVID levels. Now friends coming to the segmental performance of our company. Our Dyes & Dyes Intermediate segment performed well in this quarter on account of better capacity utilization and also better price realization during the period. The contribution has been 57% compared to 26% than the last quarter. The reduction in the sales of fertilizer has been in account on -- of end of the Kharif season. Fertilizer during H1 FY '21 has been satisfactory as compared to the corresponding period of the last year on account of better monsoon, and thus fertilizer has been treated as additional commodity during the lockdown. Further, Make In India mission and self-reliance initiative continues to be boost our fertilizer demand as the production is encouraged and import reliance on the fertilizer is reduced. Friends, now coming to the performance of Kisan Phosphates Q2 FY '21. We have reported INR 18 crores in revenue and INR 2.5 crores as EBITDA level, similar margin of 14.2% in H1 FY '21. We reported INR 37 crores of revenue and INR 5 crores of EBITDA level with a margin of 12.6%. On account of Madhya Bharat front, which we have already commenced production in a limited capacity despite the lockdown and supply chain restriction in the earlier quarter. For the first half of this year, Madhya Bharat has generated around INR 5.1 crores sales revenue. The same has not been factored into our consolidated results. We are expecting this division to start contributing more to our fertilizer sales in coming quarters. Finally, let us discuss the way forward. India is gaining major importance on the world stage. As people and companies continue to move away from China, this is an opportunity for India to emerge as a leading global chemical manufacturer and Shree Pushkar Chemicals & Fertilisers Limited is well positioned to tap this opportunity. We are uniquely placed as one of the few market players who are equipped in both forward and backward integration. Our process has strongly quality controlled, and we are probably a zero waste company. The strong quality control of our products in terms of accreditation of Blue Sign, a system partner, ZDHC contributor and GOTS, the Global Organization Textile Standard helps our company to enjoy the trust globally. We are working further to strengthen our brand, both in the dye as well as chemical and fertilizer segment. We are focusing on rationalizing our cost, improving our efficiencies and capture the growing opportunities. Friends, this is all from my side. Now I hand over the call to Mr. Deepak Beriwala for the financial highlights of our company. Thank you. Over to Mr. Deepak Beriwala.
Deepak Beriwala
executiveThank you, sir. Good evening, everyone. I will now take you through the consolidated quarterly and half yearly performance of our company for the financial year ended September 30, 2020. Our efforts to convert these challenging times into an opportunity have delivered healthy results for us. Q2 FY '21 consolidated revenue stood at INR 77 crores, lower by 6% as compared to the corresponding period of last year. Contribution from all the business segments during this quarter has helped to deliver good numbers, and we expect this trend to continue going ahead. Our consolidated segment-wise revenue break up for Q2 financial year '21 is as follows: dye intermediates was 34%, dyestuffs has been 24%, fertilizers, including Kisan was at 40%. Acid complex, cattle feed and others are around 2%. For H1 financial year '21 is as follows: dye intermediates was 28%; dyestuffs has been 19%; fertilizers, including Kisan were at 51%; Acid complex, cattle feed and others are around 2%. EBITDA for the quarter stood at INR 11.5 crores as compared to INR 13.7 crores in Q2 financial year 2020. EBITDA margin of 14.9%. PAT for the quarter is INR 7.3 crores. PAT margin continues to remain stable at 9.5%. Let me now touch upon the half yearly performance. Total revenue in FY '21 stood at INR 141 crores compared to INR 174 crores in the same period last year. EBITDA stood at INR 14.6 crores with an EBITDA margin of 10.4%. PAT stood at INR 8.4 crores with the PAT margin of 6%. On the whole, it can be seen that the impact of COVID-19 has had a dent on the performance during the current year, which appears to improve over the quarters. If this trend continues, we could expect the result of FY '21 to be nearly that of the last year. This is all from my side. Now we will open the floor for questions and answers. Thank you.
Operator
operator[Operator Instructions] The first question is from the line of Forum Makim from Equitree Capital.
Forum Makim
analystSir, congratulations on a good set of numbers. Sir, I have a couple of questions. First of all, in your balance sheet in financial assets, in others, we see an increase of INR 26 crores. So could you please explain what is this related to?
Deepak Beriwala
executiveYes. In financial assets ,others?
Forum Makim
analystYes.
Deepak Beriwala
executiveIn March 2020 balance sheet, our accreditation for Madhya Bharat stood at chemical work in progress. But now this -- in this September quarter, we reclassified as well as amount given for the acquisition of Madhya Bharat in other financial assets. So that's the reason of this INR 26-point something crore is there in balance sheet.
Punit Makharia
executiveSo I think, basically, this is an investment what company has made into our 100% owned subsidiary called Madhya Bharat Phosphate Private Limited. As we have told before also that as of now, we have not taken any kind of acquisition funding on the part of the Madhya Bharat is concerned. And since we have not received the audited results of Madhya Bharat from earlier RP and earlier management, which we are in the process of receiving it very shortly, maybe -- or early next 2 days. And thereafter, we will be recasting the balance sheet of Madhya Bharat as per the order of NCLT, then accordingly, the proper classification of this INR 26 crores will be made by Shree Pushkar as well. But till now, we are announcing the -- having this con call, till this time, this amount has not been -- and the shares of Madhya Bharat has not been allotted to Shree Pushkar. That is why this amount has been kept in the discussion.
Forum Makim
analystOkay. Okay. Sir, so by the next quarter, we can expect consolidated numbers to be visible?
Punit Makharia
executiveWhen we will be doing this con call for Q3, somewhere in January, by that time, we should be having the -- this figure would have been properly classified.
Forum Makim
analystAnd the numbers of Madhya Bharat would also be consolidated, right?
Deepak Beriwala
executiveYes.
Punit Makharia
executiveYes, 100%.
Forum Makim
analystYes. And sir, what is the potential revenue from Madhya Bharat?
Punit Makharia
executiveSee, if I talk about -- to give you some more numbers about it, we started Madhya Bharat production on 6th of June. And from 6th of June till date, we have dispatched and sold around 25,000 tonnes of SSP up till now, right? And whatever we have dispatched has not come into the revenue because the system is that majority we have got a tender from Markfed, which is a Madhya Pradesh government agency. And they are -- the billing is done after the sales, right? So if you see the capacity utilization of Madhya Bharat, it is around -- in 4 months, we have achieved around 25,000 tonnes of SSP, whereas the plant of Madhya Bharat is around 150,000 tonnes of SSP. Like that if you see, we have reached up to a level of around 55% to 60% capacity utilization in Madhya Bharat.
Forum Makim
analystRight. So like in a normal year, like, in a non-COVID year, what would be the potential revenue that we can generate in 12 months' time?
Punit Makharia
executiveI think if we take it around 70% utilization also, to be a very conservative basis, it would generate a minimum top line of around INR 85 crores to INR 90 crores a year. This is mainly from the Jhabua plant. Another plant we have at Bhopal also in Madhya Bharat. That also we would be starting that would generate additional business of around INR 25 crores, INR 30 crores. And altogether, Madhya Bharat total business revenue would be around INR 100 crores to INR 110 crores.
Forum Makim
analystSo this will be visible from FY '21?
Punit Makharia
executiveYes.
Forum Makim
analystOkay. And my next question is, sir, what is the status of the Unit 1? And what are the contributions from the same?
Punit Makharia
executiveSee, Unit 1 is already completed. We are about to start the production of our revamped facilities what we have taken last year. And now we are just looking at some more few clarifications to be done. We hope that by quarter 3, we should be able to start -- by the end of this calendar year, we should be able to start with Unit 1 also.
Forum Makim
analystOkay. Okay. And sir, could you just give me -- like, how is the demand in -- for a dye business shaping up?
Punit Makharia
executiveSee, as far as the business is concerned, it is almost, I would say, back to normalcy. And we are -- I am, not -- we are -- I'm a bit bullish on the business. I see that now it has come to normalcy, it has started getting a momentum from South to North. If I talk about the dye business, your, company is already having the orders around till January also as far as the dyes is concerned. And the other part of the globe is already open. If you talk about Europe, it's almost open. Bangladesh is open, Turkey is also open. So we're having quite a good amount of business as far as the dyestuffs is concerned.
Forum Makim
analystIs it possible to share your order book number, sir?
Punit Makharia
executiveAs far as I see, almost 10 days back I had taken a review on the order book of the dyestuffs. It was around 700 odd-tonnes of some quantities of the orders we had. If you convert this into the revenue wise, it comes to be around 300 and -- sorry, around INR 30 crores to INR 35 crores.
Forum Makim
analystAnd sir, what would be the execution period?
Punit Makharia
executiveBy December or January, we have to comply for those orders.
Forum Makim
analystOkay. Great, sir. Sir, so considering you've already reached the pre-COVID level, so for FY '21 we will try to achieve the FY '20 numbers, right?
Punit Makharia
executiveAround last year, we did around INR 350 crores. Yes, yes, on a consol basis, we are strongly positive about it. We should be able to do INR 350 crores plus/minus INR 5 crores. And I'm not surprised if it is plus 5% also.
Forum Makim
analystOkay. Okay. Great. And on these numbers, we'll be able to do better margins, like, more than 60%, 70%?
Punit Makharia
executiveOn EBITDA level you're talking about?
Forum Makim
analystYes.
Punit Makharia
executiveYes, yes. Yes, I think we did almost 14%, 15% EBITDA in this quarter also.
Deepak Beriwala
executive15%.
Punit Makharia
executiveWe did around 15% EBITDA level in this quarter also. And we are quite hopeful to maintain the same practice or we'll do something better than this.
Forum Makim
analystOkay. Sir, just one last question. So we do maintain a guidance of INR 650 plus cores by FY '23, right?
Punit Makharia
executiveObviously, it has to be there. Because see all the expansion, whatever the company is doing, of around INR 108 crores or so, will almost be in pipeline by the end of this financial year, or at the worst, if we talk about some kind of delays, which could be not in our control, it could be somewhere in April or May. We are planning to start the trial production by quarter 4 end, right? Suppose in a worst-case scenario or if one of the plant gets delayed by another 30 days, 15 days, 25 days, which we can't foresee at this point of time, but we are targeting it to start by quarter 4 end so that by the next complete year, we get full year for the operations. And I want, we can discount another 1 or 2 months also on the conservative side. But otherwise, we don't see any kind of hiccups in this.
Operator
operatorNext question is from the line of [ Shanti Patel ] from SP Investments.
Unknown Analyst
analystSir, as far as I understand the whole about [indiscernible] year ending March 31, 2021, will be INR 353 crores, is it correct?
Punit Makharia
executiveYes. Hopefully we are targeting to achieve the same number what we did in the last year.
Unknown Analyst
analystLast year. Fine, no problem, little bit here and there can happen. And what will be our PAT margin?
Punit Makharia
executiveAs far as the PAT margin is concerned, honestly speaking, since we've already lost the operation of this 6 months in this financial year, right? And in this financial year, if you see that we have lost a good amount of numbers into the first quarter. Company did hardly less than INR 1 crore of the PAT. So practically, that period is gone. So it is difficult for me to give you the numbers, but what I can tell you is that -- and looking at the present trend, as we did around INR 7 crores to INR 8 crores of PAT in this quarter, quarter 2, we hopefully were able to maintain the same kind of a trend or show something better results in coming next 2 quarters. On the basis of these calculations, we believe that the company should be able to close PAT margins somewhere between INR 25 crores to INR 30 crores of the PAT margin in this financial year. This is taken into mainly on account that the 6 months of this financial year gone almost to the doldrums.
Unknown Analyst
analystFine. So now just go to the next year [indiscernible]...
Operator
operatorSorry to interrupt sir, but if your phone is on speaker, can you please take it off speaker because your voice is...
Unknown Analyst
analystYes, it is off speaker. Are you getting now? Are you getting my voice?
Operator
operatorIt's not -- yes, it's better now, sir.
Unknown Analyst
analyst[indiscernible] situation here. Okay. How should [indiscernible] my voice?
Punit Makharia
executiveMr. Shanti, you're on the line, your voice is breaking.
Unknown Analyst
analystOkay. Okay. Fine. [indiscernible].
Operator
operatorNo sir, your voice is constantly breaking.
Unknown Analyst
analyst[indiscernible]
Punit Makharia
executiveNot coming. It is coming but it is breaking.
Unknown Analyst
analystOne minute, because now I've changed my [indiscernible].
Punit Makharia
executiveOkay, you can continue with your question. Please continue with the question. Let's see...
Unknown Analyst
analystNext question is, we'll go 1 year further, that is March '22. What will be our turnover in next year? And what will [indiscernible]?
Punit Makharia
executiveSee, if we take in account what expansions we are doing from internal accruals, that is around INR 108 crores to INR 110 crores. All these operations and expansions would be operational in next financial year, right? If we talk on the worst case scenario basis, whereas we delay it by an additional 1 or 2 months. Let's create a hypothetical situation whereas we delay around 1 or 2 months by coming into the production of that expansion capacity. In that situation, also, company should be able to do somewhere close to INR 650 crores of the top line in next financial year. Plus/minus 5% could be here and there, depending on the timeframe.
Unknown Analyst
analystCorrect. That can come...
Punit Makharia
executiveNow coming to your second question, what would be the profitability. I would suggest, [ Mr. Patel ], that you should go on historical data of the company, what your company has been doing since 2015 onwards. Company has been already always in the range of 9% to 11% of the PAT levels, right? And...
Unknown Analyst
analystYes. Yes. Go ahead.
Punit Makharia
executiveYes. I believe and we trust into our business. And we believe that at least we would be able to show the same kind of results what we have been doing before.
Unknown Analyst
analystOkay. Got you. So approximately 10% will be the PAT margin.
Punit Makharia
executiveMr. Patel, please don't ask any confirm promises. Sir, you are an investor, you must look at the most conservative figures when the -- like that way. So I think -- I would suggest you that you can -- you should take it as a 9%. For me, it's [ 9% ] to 11%. But for you, it is better to take 9%.
Unknown Analyst
analystSir, it can be 1% or 2% here and there. Nobody can [indiscernible]. There is no problem. Approximately, so this [indiscernible] 9% approximately, right? And what about our debts? Debts will go down. Our long-term loans.
Punit Makharia
executiveSir, this is what [indiscernible] loans.
Unknown Analyst
analystSo interest -- there is no question of interest as such, right?
Punit Makharia
executiveSir, you must know -- sir, you must see that the company is debt-free company, whatever the expansion we are doing that we are doing out of the internal accruals. We are not taking any terms of a debt. We are not doing any [indiscernible] dilution. It's a completely debt-free company. Rather, the company is maintaining this extremely -- the handsome amount of FDs, as a cash surplus.
Operator
operatorNext question is from the line of Ritika Gupta from Aequitas Investment.
Ritika Garg
analystSir, I wanted to know, could you give me the volume number for dyestuffs and dye intermediates for the September quarter and for the half year?
Punit Makharia
executiveJust a second, Deepak would give that number because [indiscernible]. You have with you, right?
Deepak Beriwala
executiveYes, for H1 2021 [indiscernible] quarter.
Punit Makharia
executiveShe just wants [indiscernible].
Ritika Garg
analystI want for Q2 and for H1.
Deepak Beriwala
executiveOkay. For Q2 2021, our [indiscernible] production [indiscernible] is 49%.
Ritika Garg
analystI'm not able to hear you actually.
Punit Makharia
executiveOkay. Ritika, [indiscernible].
Operator
operatorMr. Makharia, your voice is not clear, sir.
Punit Makharia
executiveIt is around [indiscernible] of dye intermediates. [indiscernible] tonnes.
Ritika Garg
analystSir, I missed the number. What is it?
Punit Makharia
executiveDye intermediates is 1,092 metric tonnes. Dye is 664 metric tons. Fertilizer is 11,882 metric tonnes. Cattle feed supplement is 191 metric tonnes. Sales Acid, acid delivered, it is 1,762 metric tonnes.
Ritika Garg
analystOkay. This is for Q2?
Deepak Beriwala
executiveYes.
Punit Makharia
executiveYes, for 3 months.
Ritika Garg
analystOkay. And for half year?
Punit Makharia
executiveJust a second. For half year, dye intermediates was 1,653. Dyes was 983. Fertilizer was 34,803 [indiscernible].
Operator
operatorSir, your voice was not audible, unfortunately. Just a moment, sir. Ma'am, request you to please stay connected. We'll reconnect the management line again.
Punit Makharia
executiveCan you hear me?
Operator
operatorSir, please reconnect, we would disconnect your line, and reconnect you again, sir.
Punit Makharia
executiveOkay. No problem. So let's take another [indiscernible] question.
Operator
operatorParticipates request you all to stay connected while we reconnect the management speakers. Apologies for the delay. We have the speaker line connected again.
Punit Makharia
executiveRitika, are you there on the line?
Ritika Garg
analystYes. Yes, sir.
Punit Makharia
executiveOkay. Cattle feed was 773. Acid saleable was 3,404.
Ritika Garg
analystOkay. Sir, I also wanted to know, sir, how much were our export revenues in Q2?
Punit Makharia
executiveIt's...
Deepak Beriwala
executiveINR 21.20 crores.
Ritika Garg
analyst21 point?
Deepak Beriwala
executive20 crores.
Ritika Garg
analystOkay. And sir, what exactly do you see changing in the environment for H2? I understand your H2 is going to be way better than your H1 from whatever you've said till now. But sir, what exactly is changing? Do you see, like, demand for the dye intermediates or textile division picking up or what is it that you're seeing?
Punit Makharia
executiveSee, I believe that in India definitely, textile industry is not yet open completely as it was expected. But leaving apart, the India if you talk about the other overseas country like Bangladesh, Turkey, Europe, America, it's almost completely open. We are getting very good serious inquiries and businesses from the other part of the world. Definitely, our Indian business as per the dyestuff is not picking as it was expected because of some COVID issues in some of the parts of the country. But other part of the country, we are getting good amount of business. And as I explained before on the earlier question, that we are having orders worth around 700 tonnes of dyestuffs also. So we don't foresee any kind of a hiccup. We now -- I'm bit bullish on the future business to come forward. And further, I see in the next financial year, I personally see that there would be a full run into the business [indiscernible]. Looking at the China situation, what we have discussed a various number of times into the past also, right? I personally see that the new capacity is what we are creating from our CapEx in this financial year. We will definitely going to get a big revenue out of that and big margins into that. Our margins would also improve when compared to the last performance also. This is a what [indiscernible].
Ritika Garg
analystOkay. And sir, to the last participant, you said that FY '22, you're expecting INR 650 crores for FY '23?
Punit Makharia
executive'22.
Ritika Garg
analystOkay, that's very good.
Punit Makharia
executiveSee, obviously, we must understand, as I've mentioned, that all our CapEx would be in trial production by Q4 this financial year. At the most, we can discount another, let's say, April or May also because maybe because of some unforeseen circumstances, we might believe somewhere, anywhere, which we don't know as of now. But at the most, then to also, we are definitely going to get at least 10 months of the operation of the next financial year. I personally don't see any problem.
Ritika Garg
analystOkay. And sir, Madhya Bharat has been quite delayed. I mean, I thought we were going to be consolidating it from Q4 of last year only. But I understand because of COVID, it's been delayed. So sir, this year, it won't be contributing much to my revenues. Is that...
Punit Makharia
executiveNo, no. No, this year also, if I see, we will be contributing at least INR 40 crores of the revenue in this financial year. We have not consolidated only because of one reason because we have not restructured the balance sheet of Madhya Bharat because we haven't received the audited results for '19, '20 from the [indiscernible] professional.
Operator
operator[Operator Instructions] The next question is from the line of [ Sooraj Shrivastav ], an individual investor.
Unknown Attendee
attendeeAnd congrats on a good set of numbers. Am I audible?
Punit Makharia
executiveYes, yes, sure. Please go ahead, Sooraj.
Unknown Attendee
attendeeI would like to know what is the current availability of labor and workforce. Are we back to pre-COVID levels?
Punit Makharia
executiveAlmost we are back with our equal level, Sooraj, but definitely with the costs. The kind of the cost we used to pay earlier and the kind of the cost we are paying now is not the same. It's a bit expensive and labor is such kind of a commodity, which is always going to be expensive. But no issues and not a very big issue for any kind of achievement of our results. But yes, we have achieved -- we have got all the labor force back in the system now.
Unknown Attendee
attendeeOkay. My second question, sir, as you mentioned in your speech, the dye intermediates segments have performed better than last year, sir. While if we saw the fertilizer segment in the last quarter performed better, but right now it remains a bit constant. Any specific reason for this change?
Punit Makharia
executiveNo. Obviously, if we get it better than the last year because right now, I shared the numbers with Deepika -- sorry, with Ritika. What I can see is that the kind of performance what we did in the last quarter and this quarter is around almost double the jump in terms of the intermediates also, in terms of the dyes also. But I guess as far as the fertilizer is concerned, we were able to operate our entire fertilizer business in the quarter 1. Mainly it was in -- classified into a [indiscernible] business, so this was allowed to operate. And now in this quarter, the fertilizer business is only 11,000 tonnes, whereas compared to the last quarter, it was around 25,000 tonnes. So it's been mainly flat due to the end of the season.
Unknown Attendee
attendeeOkay. So do we have any ideal percentage of revenue going ahead for each segment that we want to maintain?
Punit Makharia
executiveSee, like if you talk about Shree Pushkar, we -- if we carry on with this kind of a planning, what we are doing as of now, and we look at the future of next 2 quarters, definitely, we'll be achieving better fertilizer revenue in Pushkar as compared to the last financial year. And if you talk about Kisan also, Kisan will be -- all the 2 companies like Kisan and Pushkar would be doing better fertilizer business compared to the last financial year. See, if I give you the numbers, last financial year, if I am not mistaken we did around 120,000 or 125,000 tonnes of fertilizer in both the countries, right? This financial year, we'll be doing it close to 150,000 tonnes, plus it would be Madhya Bharat.
Unknown Attendee
attendeeOkay. Okay. All right. Sir, then if I look at the P&L, the other expenses have gone up compared to last quarter by almost close to 25%. Is there any reason for this?
Punit Makharia
executiveMr Sooraj, expenses are always about to go. It never goes down. [indiscernible] don't expect expensive to go down. But anyway, let me look at the numbers, [indiscernible]. It was 9% to 11%, this is what we are saying.
Unknown Attendee
attendeeNo, I'm just saying, compared to the last quarter, it's a bit higher, that's why.
Punit Makharia
executive[Foreign Language] Last quarter, it was around INR 9 crores, and this quarter it is around INR 11 crores. We must also see that the last quarter was almost without business also. So obviously, in this quarter, the electricity, fuel consumption, store, maintenance, all these things has to go up.
Unknown Attendee
attendeeAll right, sir. Okay. And if you look at the gross profit margin also has gone from 38 to -- 41 to 38, is there any reason for this? It has improved by about 3%?
Punit Makharia
executiveI think, there is -- yes, there's improvement. And there's improvement in gross profit margin, there is improvement in EBITDA, there is improvement in PAT. Everything is in improvement, because the business has come back to normalcy almost, Sooraj, in quarter 2.
Operator
operatorNext question is from the line of Dhiral Shah from PhillipCapital.
Dhiral Shah
analystYes. Sir, you talked about FY '22, the revenue and the PAT margin which you are expecting. So post that, what is our vision -- overall vision to take this company in the next 3 to 5 years? And which segment will drive this kind of a growth?
Punit Makharia
executiveSo Mr. Dhiral, if you go through our earlier con calls and our early announcements, we had announced a total CapEx of around INR 150 crores, that is into 2 different phases. Phase 1 is INR 75 crores, Phase 2, another INR 75 crores. So we are in a process of completing Phase 1 with the INR 75 crores. In that INR 75 crores, we always spend around INR 57.50 crores towards the capital work in progress by the end of the quarter 2, which I mentioned earlier is that we'll be starting the commercial production somewhere by the quarter 4 end. Now once we establish and consult -- commence the production of our Unit #5 as well as Madhya Bharat takeover also, then we would be surely picking up next expansion somewhere by next -- post next Diwali. For that, the company already has a piece and parcel of land for it in Lote Parshuram itself. You must understand and realize one thing that this company went in public in August 2015. At that time till this time, we always had a thought process and attitude of growth and growing together. And we maintain and continue the same thing. We have a vision of at least crossing somewhere around INR 1,500 crores of the total revenue somewhere by end of 2023-'24 balance sheet.
Dhiral Shah
analystOkay. That's sounding very good, sir. And this INR 150-plus crores -- overall, INR 150 crores of CapEx which you are mentioning in phase 1 and phase 2. So till now you have not taken any debt. So remaining for the phase 2 also, are you looking to do internal accrual?
Punit Makharia
executiveIt is difficult for me to comment at this point of time about the future financials. But obviously, we are not shy of taking that, first of all, let me put it very clearly. We understand the cost of equity, and we understand the cost of debt, right? If the company has a potential of generating its own cash, obviously, we'll utilize first our own cash after resorting to the -- all the shareholders. Thereafter, whatever is left out, definitely will be deployed into the CapEx. And if required, we will definitely taking that also.
Dhiral Shah
analystOkay. And sir, lastly, whatever CapEx we are doing, this is -- in which segment -- for Madhya Bharat [indiscernible] of a fertilizer. So for the remaining, are you doing more dyestuffs?
Punit Makharia
executiveWe are doing the same chemistry in which we are. Yes there is a different production, but the family of the chemistry is the same.
Dhiral Shah
analystOkay, okay, okay. And sir, of late, promoter have also started buying. So any particular target to scale up the promoter to holding the particular level?
Punit Makharia
executiveSir, we believe in our business, and we have a trust in our business. So obviously, if you'll see in the last 5 years, promoters, there's not -- promoter has not sold even a single share and forget about the sales, the promoter has not even traded a single share. Whereas when we did an IPO, we were at 60% over, what you say, the promoter holding. Now we had 66.1 some-odd percentage of promoter holding. So for the past 5 years, we have been totally consolidating because we believe in the business. We know what we are doing, and we know what the potential this company has too. Right now, if you see that this is company is debt-free, it is continuously a growth track record. And we have been always trying to be the most -- what you say, most investor friendly -- this company, maintaining the good amount of corporate compliance, maintaining a good amount of transparency. So we believe that this company has got a lot of potential to go in future.
Operator
operatorNext question is from the line of [ Anshumon Mohta ], an individual investor.
Unknown Attendee
attendee[Foreign Language]
Punit Makharia
executiveFirst of all, [ Anshumon ], let me congratulate you and thank you for being a trust into the company. I know you are the oldest investor in the company for the past 5 years, I know you have been tracking us very seriously and having a close eye on us very seriously. I would like to congratulate and thank you for this.
Unknown Attendee
attendeeI have 2-3 questions. Question number one [indiscernible]. Like, the revenue of Madhya Bharat, which you told right now, 90 plus 35, this 35 is something which we -- you never mentioned. [indiscernible]
Punit Makharia
executive[Foreign Language] Then we dropped down the idea of selling our Bhopal Unit. Just a month ago [Foreign Language] because Bhopal unit is placed at such a location, whereas we can capture the Chhattisgarh market.
Unknown Attendee
attendeeSo we got the Bhopal unit also in the same price? [Foreign Language]
Punit Makharia
executive[Foreign Language]
Unknown Attendee
attendee[Foreign Language]
Punit Makharia
executive[Foreign Language] Do you follow me?
Unknown Attendee
attendeeYes, yes, yes. [Foreign Language]
Punit Makharia
executive[Foreign Language] There we have a land, this piece and parcel of land also. And we are not the property dealers or we are not the builders, so we don't require that land. So probably that land will be sold by the company. And the money will be utilized for the company's working capital or whatever the purpose is.
Unknown Attendee
attendee[Foreign Language]
Punit Makharia
executiveAt this point of time, it is difficult for me to comment. First of all, let us consolidate Madhya Bharat, what we have from both the units. Let us first of all achieve a target of [ INR 125 crores ] of the sales. [Foreign Language] But as of now, the most priority is that whatever the company has made investments of around INR 26 crores, INR 27 crores, let's consolidate that first.
Unknown Attendee
attendeeCorrect, correct. [Foreign Language] That we are targeting around 200 to 25, I guess?
Punit Makharia
executive5. Unit 5.
Unknown Attendee
attendeeUnit 5. [Foreign Language]
Punit Makharia
executive[Foreign Language]
Unknown Attendee
attendee[Foreign Language]
Punit Makharia
executive[Foreign Language]
Unknown Attendee
attendeeExactly, exactly. [Foreign Language]
Punit Makharia
executive[Foreign Language] but I do not like to disclose on this platform. [Foreign Language] Probably in next con call in Q3 results, we will talk about that.
Unknown Attendee
attendeeOkay. Okay. And one more thing from my side. The dye textile is being fantastic currently. [Foreign Language] So that -- will you be able to capitalize on the dye part on that? [Foreign Language]
Punit Makharia
executive[Foreign Language] There is a good bull run. There will be a good price hike also. [Foreign Language] And we have got a lot of inquiries, serious inquiries in terms of the dyes also. [Foreign Language]
Unknown Attendee
attendee[Foreign Language]
Punit Makharia
executive[Foreign Language]
Operator
operatorNext question is from the line of [ Akash Patel ], an individual investor.
Unknown Attendee
attendeeSir, what are the current prices of H-Acid and unit Vinyl Sulphone, sir?
Punit Makharia
executiveAs of now, the H-Acid is around [ 380 ] to [ 385 ]. And Vinyl Sulphone is around [ 180 ] to [ 185], likely to improve by another 3% to 5%.
Unknown Attendee
attendeeOkay. So it is then better than Q1, right?
Punit Makharia
executiveObviously.
Unknown Attendee
attendeeSir, you said that you are going to add some more products other than H-Acid and Vinyl Sulphone. Am I right?
Punit Makharia
executiveYes.
Unknown Attendee
attendeeSo that product will cater to which industry specifically?
Punit Makharia
executiveSir, I have mentioned before also that we are into a similar kind of a chemistry business in which we are into. We would not like to disclose the name of the product, what we are doing. But yes, we are into the same business vertically.
Unknown Attendee
attendeeOkay. Sir, will the products have better margin?
Punit Makharia
executiveSir, for you, please don't go in that kind of the chemistry. You stick to the existing company performance of the last 5 years, and hope for the betterment of the next coming period. It is -- I won't be able to comment anything that the new product, whatever we are doing, has got a better margin or not. You would like to, first of all, see the performance then comment on that, sir.
Operator
operatorThe next question is from the line of [ Kushal Boralkar ] from -- who is an individual investor.
Unknown Attendee
attendeeIs it possible to give us a flavor of your customer base within your dyestuffs and dye intermediates segment? What size, scale of customers you are catering to, and maybe top 5-10 kind of concentration?
Punit Makharia
executive[ Mr. Kushal ], as far as if you're asking this question on a particular segment of like dyestuffs and dye intermediates, right?
Unknown Attendee
attendeeYes.
Punit Makharia
executiveOkay. See, first of all, what we would not like to disclose the name of our customer base on this platform, a. B, as far as the customer base is concerned, we are catering to a small-scale consumer to a multinational consumer also. So we have a quite wide range of customers in India as well as in globally. Over and above, we have launched our own products, our own brand also like Dyecol, right, which has been widely accepted amongst the consumers and the importers and the traders. Wherein we already have a Blue Sign certification, GOTS certification and all kind of accredited agencies have approved and certified our products and the quality and with SOPs and quality consistency. So if you see in Bangladesh, we are -- our product is widely accepted, in Turkey, in Europe. To a few brands, we are their whole sole supplier. And if you talk about in India also, we have our own office in [indiscernible] in South. We capture our north through our Ludhiana office and as well as the Eastern part of the world and the Western part of the world. So there's quite a big number of list in the customer segment. And we sell in India through our various channel of distributors and dealers, and our warehousing channels in various across the -- India.
Unknown Attendee
attendeeOkay. Any flavor of customer concentration, top 5, 10-kind of?
Punit Makharia
executiveAny?
Unknown Attendee
attendeeIf you could elaborate on customer concentration, top 5 or 10 contributing to how much of revenues, that kind of number?
Punit Makharia
executiveThose exactly, numbers I don't have, right now, I'm not carrying with me right now. But it is not anything like that means that we are focusing on few [ 5 ] customers or let's say 2, 3 customers or few customers. It's spread out in the entire vertical.
Operator
operatorAs there are no further questions, I now hand the conference over to Mr. Punit Makharia, for closing remarks. Over to you, sir.
Punit Makharia
executiveThank you all for joining our Q2 FY '21 earnings call. For any further queries, please get in touch with Pareto Capital our Investor Relation adviser or feel free to get in touch with us. Thank you, friends. Take care.
Operator
operatorThank you very much, sir. Ladies and gentlemen, with this, we conclude the conference call for today. Thank you all for joining us, and you may now disconnect your lines.
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