Som Distilleries & Breweries Limited (SDBL.BO) Earnings Call Transcript & Summary
August 12, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Q1 FY '26 Earnings Conference Call hosted by Sam Distilleries & Breweries Limited. Please note that this conference is being recorded. I now hand the conference over to Mr. Diwakaran Suryanarayana. Thank you, and over to you, sir.
Diwakaran Suryanarayana
executiveThank you very much. Good afternoon, all of you. A warm welcome to all of you on behalf of Som Distilleries and Breweries. Thank you very much for joining us today. It's always a pleasure to connect with our valued investors and analysts. Q1, we experienced a significant drop in beer consumption led by unseasonal rains and higher excise duties in the state of Karnataka. Rains were across, not just in Karnataka, unseasonal rains. The unfavorable policy in Karnataka impacted our company, also the volume to the entire industry, leading to a decline of over 20% in Q1 versus Q1 last year. At an all-India level as well, the unseasonal rains have impacted the overall beer consumption. We estimate the industry to be down by around 2% to 3% in Q1, overall industry in the country -- beer industry in this country. However, we expect reasonable recovery in industry and our own volumes in the coming quarters. The key highlights -- for the Q1 that we achieved 89 lakh cases volume, that is 8.9 million lakh cases. Beer volume is 8.5 million cases. IMFL registered 4 lakh cases and with a growth of 58% versus last year, Q1. Beer is down by around 2.5%, mainly led by industry and some issues in Karnataka in terms of policy and unfavorable policy for us. Mainline brands, Hunter and Power Pool drove our growth in this quarter. We also launched Mahou whiskey in the regular, which is mid-premium whiskey segment in Madhya Pradesh, and that is receiving good response as of now. Woodpecker Premium has been recognized as a rising star brand by one of the media agencies in the last quarter. Beer realization stood at INR 566 per case, up from INR 550 in Q1 FY '25. And we expect our future outlook to be a little more better -- much better than what we have done in Q1. We will recover volumes in coming quarters post partial rollback of excise duty in Karnataka. We expect to entrance further in markets like Tamil Nadu, where we have begun to do well. We expect to entrance with Mahavat in part of North markets in the coming quarters. We'll continue to focus on growth drivers, innovation as a growth driver and both in IMFL and beer. We are committed to delivering sustainable long-term value to our stakeholders. Over to Nakul for the financial highlights.
Nakul Sethi
executiveGood afternoon, everybody. Thank you, Deva sir. It's a pleasure to take you all through the financial and strategic highlights for quarter 1 FY '26. We reported a total income of INR 5,301 million, an increase on year-on-year growth of 3.2%. Our EBITDA for the quarter was at INR 721 million with a margin of close to 13.6%. Furthermore, our net profit for the quarter stood at INR 421 million with a margin of 7.9%. With these financial achievements for the quarter, we remain confident in our strategy and execution capabilities as we continue to build scale, expand reach and drive growth across our key markets. Our gross debt stood at INR 1,990 million and net debt at INR 1,800 million for the quarter ended June. We are pleased to report that the Phase 1 execution of our UP project is progressing as per the planned schedule with a capital outlay of INR 370 crores. All key milestones outlined in the project timelines are being met with no major deviation or delay. We expect the commissioning of the brewery to happen in the first half of FY '26, '27. As we enter the leaner season for beer, we are confident of posting encouraging results in the coming quarters, especially on the back of a renewed focus on our IMFL portfolio. Our strategic focus will remain on innovation, deeper market penetration and portfolio premiumization, laying the groundwork for sustained growth and enhanced shareholder value. Before we proceed to the Q&A, I would like to express my sincere gratitude to all the stakeholders for their support and confidence in our endeavors. Thank you.
Operator
operator[Operator Instructions] We take the first question from the line of Manoj Kumar Pal, an individual investor.
Unknown Attendee
attendeeHello. Am I audible?
Diwakaran Suryanarayana
executiveYes. You are audible.
Unknown Attendee
attendeeIt's a great accomplishment for setting up the new set of numbers. Sir, my question is, are we going on some premium products after the Mahavat?
Diwakaran Suryanarayana
executiveSorry, can you repeat your question, please?
Unknown Attendee
attendeeSir, my question is, are we planning something in future in the premium product after the launch of Mahavat, which we have launched in this...
Diwakaran Suryanarayana
executiveYes, yes. As stated in my brief in the beginning, we will continue to innovate and play much more aggressively in the IMFL segment. Mahavat is just the beginning. And we have a few more premium products in the pipeline, including a single malt. And I think that is where the growth is going to lie in the next 3, 4 quarters. So we will be prepared for that.
Unknown Attendee
attendeeOkay, sir. Okay. And what will the timeline for that upcoming product?
Diwakaran Suryanarayana
executiveSee, we want to now focus on Mahavat, which is just about completed 2 months now. right? And we are just in one market, and we still have a lot of markets to cover with the brands. And we don't want to rush and not focus on a particular -- particularly on Mahavat segment, which is a big segment. Premium is, of course, in the pipeline, and it has its developmental space and developmental time, and we are focused on doing that also. But sooner than later, I think you will get that.
Operator
operatorWe take the next question from the line of Mukund Agarwal from BMC Advisors.
Mukund Agarwal
analyst[Foreign Language]
Diwakaran Suryanarayana
executiveNakul should I take this question? You are taking?
Nakul Sethi
executiveSir, go ahead.
Diwakaran Suryanarayana
executiveSo you're right. [Foreign Language] I mean, season plus the policy change in Karnataka has really put us down a little bit. But our expectation is that although we have said that 20%, 22% is our expectation in the last quarter call, -- but I think we will be going towards between 15% to 16%, is roughly about INR 1,650 crores, INR 1,700 crores is what we are expecting.
Mukund Agarwal
analystINR 1,600, 1,700 crores is what we are expecting?
Diwakaran Suryanarayana
executiveINR crores to INR 100 crores what we are expecting.
Mukund Agarwal
analyst[Foreign Language]
Diwakaran Suryanarayana
executive[Foreign Language]
Mukund Agarwal
analyst[Foreign Language]
Nakul Sethi
executive[Foreign Language]
Mukund Agarwal
analyst[Foreign Language]
Nakul Sethi
executive[Foreign Language]
Mukund Agarwal
analyst[Foreign Language]
Diwakaran Suryanarayana
executive[Foreign Language]
Mukund Agarwal
analystAre there other outlets or it's only available in one of the outlets out of so many...
Diwakaran Suryanarayana
executiveThe way industry operates is that the big guys, multinationals try to block. We are trying to create a space for ourselves in that market.
Mukund Agarwal
analyst[Foreign Language] The company looks very outstanding progress.
Operator
operatorWe take the next question from the line of Hiten from Sequent Investments.
Hiten Boricha
analystSir, I have a couple of questions. The first question is on this Karnataka duty hike. So can you quantify the impact on sales in this quarter?
Diwakaran Suryanarayana
executiveSee, the industry has declined by 20-odd percentage. Sorry? Industry has declined by 20-odd percentage vis-a-vis quarter last quarter -- last year quarter. We are impacted a little more because our segment was affected by the pricing -- I mean, the taxation policy.
Hiten Boricha
analystOkay. Okay. Assuming there was no such kind of problem in Q1, so can you assume our sales could be around INR 650-odd crores in Q1?
Diwakaran Suryanarayana
executiveSorry, please repeat the question.
Hiten Boricha
analystSir, I'm assuming there was no any Karnataka duty problem in Q1. So can we assume our sales would come around INR 650-odd crores in current -- I mean, Q1?
Diwakaran Suryanarayana
executiveLike we promised in the beginning of this year when we did the quarter 4 results and last year results, we would have definitely crossed about 20%, 25% growth unseasonal rains. I mean, rains -- one is the taxation, other is the unseasonal rains and what is also got affected.
Hiten Boricha
analystYes. Understood. And sir, my second question is on the UP expansion. So if you can give some data point as what is the size of the UP market in terms of cases, the beer market cases as well as -- I'm assuming this capacity is coming in phase-wise. So what would be the capacity in Phase 1? And when will it -- sorry, yes.
Nakul Sethi
executiveSo I answer in terms of the capacity, then Diwa can I answer on the total size of the market. So we are coming up with a beer capacity of 1 crore cases per annum. Okay. And we expect that by the first half of '26, '27, the beer capacity would be on stream.
Hiten Boricha
analystSure. Yes. But my question was more on the data point side, sir, the UP market. What is the size...
Diwakaran Suryanarayana
executiveI will answer that question. Yes. So see, the UP market, as you know, it's the -- UP as a state is the largest state in the country in terms of population. Although the per capita consumption is low, the size of the market is roughly about -- last year, it was about 35 million cases. right? And this year, due to the policy change and when they have allowed to -- allowed the retailers to sell beer as a composite license now. Earlier, there will be beer only and IMFL only outlets. Now it's a composite. So number of outlets -- beer is available now has gone up by about 2,000 or 3,000 outlets, right? Therefore, the market is growing very nicely and which is a very, very good opportunity for us so considering that we are supplying from Madhya Pradesh today, right? When we have our own plan next year, the market size would have gone up to more than INR 4 crores or INR 4.5 crores. So we have a big opportunity there is what we think.
Hiten Boricha
analystOkay. And just a follow-up on that. Sir, you mentioned the beer capacity of 1 crore cases per year, right? So if you can break this up in Phase 1 and Phase 2...
Nakul Sethi
executiveThis is the Phase 1. Phase 2, we have dilly coming up.
Diwakaran Suryanarayana
executiveSee INR 1 crore itself is big. It's almost 25% of the market capacity, plus we'll have the ability to service other markets which are close by.
Operator
operatorWe take the next question from the line of [ Runransh ] from MB Investments.
Unknown Analyst
analystMy question is SDBL, what is the company basically doing to improve its governance? To be very frank, the company's past has been not so good. What is the company doing in terms of improving the governance overall? The compensation of directors has also been -- which I feel is on the higher side. So if you could tell me about that. And then I have a follow-up question also.
Nakul Sethi
executiveI mean we are trying to work hard on the corporate governance issues which have occurred in the past. But it's our endeavor to have good corporate governance, and we are working towards it. That's why we have got -- we've inducted a lot of independent directors who have got good rep in the market. And slowly and slowly, I think we shall be there.
Unknown Analyst
analystOkay. Also, if you could tell me more about what's going on in the sector? And how is SDBL's personal philosophy in terms of tapping into the growth? What are the challenges immediate and long term? And also what are the drivers that the company could tap in and that could turn into profitability and cash flows?
Nakul Sethi
executiveDiwa, can you answer that, please?
Diwakaran Suryanarayana
executiveYes. If you look at '24, '25 performance, we have been giving an exemplary performance for the past 3 years, right? And it's all come from not just about going into new markets, it's also coming from depth in the existing markets, right, like in Karnataka, like in Odisha, like in Jharkhand, like in Delhi, like in Madhya Pradesh, right? And also, we have now expanded into Tamil Nadu, right? And markets like Telangana, which is a huge beer market, which is almost, you can say, 18% to 20% of the Indian market, we are still not available, right? That's a potential that we see. And if there is a route-to-market correction or the pricing freedom corrections, et cetera, that will be a market that's good for SOM. And SOM primarily is a beer -- I mean, beer company, I mean 95% of our business comes from beer. And Andhra Pradesh, we are not there. And markets like Uttar Pradesh, we are just scratching the surface as of now. So it's a huge opportunity for us in terms of the thing. And secondly, in terms of growth, first of all, the thing is about new markets and entrenching with our existing portfolio. Then we have plans for our new portfolio, and we are still on those innovation pipeline. So many brands are there, and we are working on that and so many opportunities we are looking at, both in IMFL and beer category. That's an opportunity we see. And of course, premiumization. I mean, in our portfolio, if you look at, we are still almost 95%, 97% of our volume is within the mainstream from economy to mainstream, affordable to mainstream. We still have a big opportunity in terms of the premium segment, which is growing at about 25%. And that is where Woodpecker plays. You see Woodpecker as a brand, we kind of launched it with many, many unique features and first-time features in the country. And it kind of signaled a good progress in Bangalore. And now we have put it in Delhi. And slowly and steadily, we are going to go with that into the rest of the country. And we are going to do the same thing that we are doing with mainstream beer, where we have taken in the market that we play where we have taken more than 10% to 15% of the market share in the all India level. We are capable of taking that even in the premium segment. So that's an opportunity that we keenly are following.
Unknown Analyst
analystAll right. One last question I have is how much time do you think Mahavat is supposed to take to come to fruition in terms of sales? And where are we at with the Woodpecker? Is the company satisfied how the Woodpecker brand is growing? And if you could give what are the further plans to penetrate the market with brands like Woodpecker?
Diwakaran Suryanarayana
executive[ Maha ], I think it's too new for us to tell you anything and give you any forecast on that at this point in time. We have assessed the market opportunity for that brand, and we are playing in the mid-premium segment, and it's a profitable segment. And that's a segment that where not many Indian IMFL, Indian liquor company play other than Delhi and a few other places. That is dominated by multinationals. So it's a profitable segment. I mean, and therefore, that will continue to be focused on. And probably in the next quarter or the third quarter results or something, you'll find us or hear us telling you more about Mahavat. [Indiscernible], we started in Bangalore. It's received good response. We have placed it in about 700, 800 outlets. We are not in a hurry to go and place it in 1,000 outlets because most of the time, when new beer comes, it's because of the dark market scenario, it's very difficult to communicate with the consumer. So therefore, we are slowly and steadily building the brand, and we are seeing good results of good repeats. Same confidence is being taken to other markets. And markets like Odisha, we have not planned this year because of poor weather. And probably end of October or end of November, I think we should be putting in that market as well. So there is opportunity for that brand. And like I said in the previous -- answering the previous question of yours, almost 15% of the market -- 12% to 15% of the market is growing at 25%, 30%. And in that market is where Utakar is playing. And it is dear to us, and we continue to...
Operator
operatorWe take the next question from the line of Prabhu, an individual investor.
Unknown Attendee
attendeeA couple of questions. Sir, out of the INR 370 crores CapEx you have planned for UP, how much has been the CapEx outflow till now, sir?
Nakul Sethi
executiveWe spent close to about INR 55 crores.
Unknown Attendee
attendeeOkay, sir. Any IMFL is planned in there or only beer?
Nakul Sethi
executiveWe are setting up a bottling plant for IMFL as well as the distillery in the second phase.
Unknown Attendee
attendeeOkay. I understand, sir. Sir, some years before we tried to enter Telangana and that ended up with some opposition of political party and all, are we seriously considering reentering because that's like you said, it's a 20% market in India for beer. Yes, it is in the cards, and we are constantly in touch with the government there and the authorities. right? But in terms of priority, I would rather get it to AP first than Telangana because Telangana continues to be not very profitable for the existing business and the new business, it will be really difficult for setting it up. Okay. Understood, sir. Sir, one question about the bookkeeping actually. We had a 12% reduction in the total income in consolidated level, but the state excise duties are almost 33% down from last Q1, around INR 50 crores down to INR 35 crores. Why is there so much less state GST -- sorry, state excise duty we have paid this quarter compared to last quarter, sir?
Nakul Sethi
executiveSir, it depends upon the composition of sales. For example, Karnataka, you have got -- the excise duty has to be paid along with the dispatch from the plant. But so is not the case with Madhya Pradesh -- so because there has been a dip in sales in Karnataka, that's why you'll see that gross sales are lower as compared to the gross sales of last year quarter 1.
Unknown Attendee
attendeeOkay. And sir, ongoing quarter, we are seeing recovery for Legend in Karnataka? Legend beer?
Nakul Sethi
executiveYes.
Diwakaran Suryanarayana
executiveWe are seeing -- what happened was in between this -- because of the taxation changes in the first 2 months of this quarter, the previous quarter, which is quarter 1, that brand also did suffer, right? But however, after end of June, I think we have started recovering on that brand. It is beginning to do well. And definitely, we will register a growth vis-a-vis...
Operator
operatorWe take the next question from the line of Naagraj, an individual investor.
Unknown Attendee
attendeeSir, my question is your UP plant neutral first phase will start in first half of '26, '27. Yes, the timeline is not very clear to me. What do you mean by '26, '27 first half? Can you just tell me approximately the month and the year?
Nakul Sethi
executiveI cannot tell you the exact month as of now.
Unknown Attendee
attendee2, 3 months plus or minus.
Nakul Sethi
executiveSorry?
Unknown Attendee
attendeeYou can tell me 2, 3 months, plus or minus because first half of '26, '27 is not quite clear to me.
Nakul Sethi
executiveI mean I cannot tell you the exact month, but we expect that by August or September of next year, it should be done.
Unknown Attendee
attendeeAugust or September '26.
Nakul Sethi
executiveYes, yes.
Unknown Attendee
attendeeOkay. That is fair enough. And my second question is, do we have any plans to launch rum in Tamil Nadu and Kerala, which is a high-consuming market?
Diwakaran Suryanarayana
executiveKerala, there could be a possibility. Tamil Nadu is quite too far because the policy there doesn't allow us to import IMFL brands into the state if the ex-Blue distilliary price is below INR 3,500.
Unknown Attendee
attendeeYou have some plans for Kerala...
Diwakaran Suryanarayana
executiveOf course, I mean, there is. I mean we are looking at that. And first, we are fixing the beer business properly. We want to make it as robust as possible so that our team can focus on IMFL. But it's not happening -- it's not going to happen during the year '25, '26.
Unknown Attendee
attendeeOkay. My just clarification is, can we expect IMFL to contribute 15% of our revenue for this financial year?
Diwakaran Suryanarayana
executiveWhich financial year?
Unknown Attendee
attendeeFinancial year FY '26. Since we have seen 26% growth since we are seeing 60% growth in IMFL in the first Q1, can we expect IMFL to contribute 15% of our total sales this financial year?
Diwakaran Suryanarayana
executiveWherever we are with IMFL, we are growing, whether it be Madhya Pradesh, Chhattisgarh, Jharkhand -- I mean, sorry, Odisha. All these markets we are growing. Now Mahavat is the brand that we want to focus on. And that will be reaching all these markets, I mean, the northern markets first, right? No...
Unknown Attendee
attendeeWhy I'm asking this question is at present, IMFL contribute 10% of our total revenue. Can it increase to 15% this financial year?
Diwakaran Suryanarayana
executiveI suspect it won't.
Unknown Attendee
attendeeOkay. Okay. And do we have any plans for raising money through QIP for UP plant?
Nakul Sethi
executiveNo, sir.
Operator
operatorWe take the next question from the line of Mukund Agarwal from BMC Advisors.
Mukund Agarwal
analyst[Foreign Language]
Diwakaran Suryanarayana
executive[Foreign Language] But like I said, UP is a big opportunity. I mean Nakul will be able to put a value to the whole thing. But I'm think UP is a big opportunity. The entire North is a big opportunity. IMFL is an opportunity. right? So we've still not even scratched the surface of those markets. [Foreign Language]
Mukund Agarwal
analyst[Foreign Language]
Nakul Sethi
executive[Foreign Language] Next 3, 4 years are going to be pretty exciting for us. This is, I think, [Foreign Language]
Mukund Agarwal
analystSo like you are excited about the coming times in future because as investors, we are not traders. We are investors looking to invest in our money for a longer period of time horizon. When the business grows, the investors make money, like -- so that's the philosophy which we stick in. So that's why these questions are coming in [Foreign Language] we have given such rapid growth, there is a year or 2 years, which becomes a little constant. But then because of all these factories opening up, again, it starts giving a very linear line like in terms of the sales growth. So are we expecting something similar coming ahead?
Nakul Sethi
executiveNo, no, we are very much excited about the future, sir. And we have got a great team, which is great at execution, and we are pretty excited.
Diwakaran Suryanarayana
executive[Foreign Language]
Mukund Agarwal
analyst[Foreign Language]
Diwakaran Suryanarayana
executive[Foreign Language]
Operator
operatorWe take the next question from the line of Manish Gupta from Equinox Investment Advisors.
Manish Gupta
analystI am audible?
Diwakaran Suryanarayana
executiveYes, sir.
Manish Gupta
analystSir, you mentioned about Karnataka excise rollback. Could you just quantify what was the initial increase in excise duty in Karnataka? And what has been the quantum of rollback?
Diwakaran Suryanarayana
executiveSee, they had increased for the what is called the additional excise duty. It was a flat percentage for -- across all kind of beers, all price points. But in January, they had introduced something called a minimum, right, minimum additional excise duty. So that took up the price of affordable and mainstream beers very high. So it was INR 130 per bulk liter or 195% of the declared price, whichever is higher. So the more affordable the beer in terms of the price, the tax will be higher. For example, one of our brands, the tax went up from the additional excise duty went up from INR 600 to INR 150. Now they've rolled it back to about INR 750, INR...
Manish Gupta
analystSo you mean to say whatever the price point of the beer was the additional excise duty was not on a percentage basis, but on a flat basis. It has been rolled back.
Diwakaran Suryanarayana
executiveYes, which has been not fully rolled back. It's rolled back. But because they increased the excise duty, additional excise duty from INR 195 to INR 200, there is an increase in additional excise duty.
Manish Gupta
analystAnd sir, in the past, we have been reading about Hunter being the largest selling beer in Delhi. So is that positioning continuing? Or how is it Hunter position now in Delhi?
Diwakaran Suryanarayana
executiveSo we continue to hold the #2 position in Delhi. On an aggregate basis, last year also, we were #2. This year also, we continue to hold the...
Operator
operatorWe take the next question from the line of Ajay Mehta, an individual investor.
Unknown Attendee
attendeeNakul, sir, one question for you before I go to the sir. On the P&L, I see there's an increase in the finished good, right, in the stock in trade around INR 24 crores to INR 40-odd crores. Does it mean that we are not able to clear this inventory because of the Karnataka excise issue?
Nakul Sethi
executiveThis is which P&L, sir?
Unknown Attendee
attendeeIn the consolidated P&L. In the cost section, I see changes in the finished goods inventory and stock in trade, around 24-something number is there, positive number is there, which is adding to your cost and reducing the profitability. Was it on account of the increase in the finished goods, which we were not able to book the sale...
Nakul Sethi
executiveIt could be for all the 3 plants together, not mainly because there is a slowdown in Odisha also because that standalone, we have done very well.
Unknown Attendee
attendeeOkay. So we'll be able to realize this value in the coming quarters? Because last quarter, we had a negative impact, which boost our profitability. Are we confident to clear our inventories and finished goods and everything?
Nakul Sethi
executiveYes, yes, that's already been cleared.
Unknown Attendee
attendeeOkay. Okay. My second question was there's a increase in the debt level. Is there a specific reason for that? Or is it a temporary thing?
Nakul Sethi
executiveIt was temporary because this increase was due to the higher cash credit utilization, the CC limit.
Unknown Attendee
attendeeSo we come back to the normalized level in the coming quarters or will stay at these levels only?
Nakul Sethi
executiveNo, I think it should normalize now.
Unknown Attendee
attendeeIt should normalize now.
Nakul Sethi
executiveBecause we have invested a substantial amount in this quarter into the UP plant also.
Unknown Attendee
attendeeWe have done through debt or through -- we have done to debt basically through debt financing.
Nakul Sethi
executiveThat's all through internal accruals only. We have not taken any additional debt for the plant as such.
Unknown Attendee
attendeeSuch. Okay. Okay. And one more thing on the volume drop, which has happened is causing revenue to be flattish. So considering last time also said in one of the TV interviews that we're expecting 20%, 22% kind of a growth. Now considering we had a 3% growth in this quarter, June quarter, will we be able to catch up in the coming quarters or we will be at around 15% to 18% kind of a growth only for this year?
Nakul Sethi
executiveI think now we are looking at maybe in the range of 15% to 17%.
Unknown Attendee
attendeeBut we'll be able to maintain the margin?
Nakul Sethi
executiveYes, yes, we'll be able to maintain the margin. In fact, post a higher margin as compared to last year. That's how it looks.
Unknown Attendee
attendeeThat's how it look like. And is there any further plan of promoter increasing their stake in the company? Because over the last -- I think the other 2 quarters have seen 3% increase in the stake. Is there any further plans for the promoters to increase the stake in the company? Because today, we saw the stock price fall with a huge volume. So are the promoters going to add further to their holdings today?
Nakul Sethi
executiveNo I mean number one, there is a restriction for another 2 days. So the promoters can't buy from the market as of today. I think tomorrow also they.
Unknown Attendee
attendeeSo any further plans, any further plans for them to purchase? Obviously, there is a window period if not buying...
Nakul Sethi
executiveThe target is to take their holding to about close to about 51%...
Unknown Attendee
attendeeClose to 50%...
Nakul Sethi
executiveWe are already at 40% now. So I think is to raise it to about 50%, 51%...
Unknown Attendee
attendeeOkay. Okay. And another question was on this volume drop, which has happened on the beer segment on a quarter-on-quarter basis. Obviously, IMFL is doing good with the new launches and the existing brands also. The beer volume drop, should we see, let's say, last year Q2 to this Q2 uptick or a quarter-on-quarter uptick should we see or it will be more flattish considering the seasonality or the July and September typically being a rainy kind of an environment? What -- do you guys have any forecast or any projections for it?
Nakul Sethi
executiveDeva had mentioned that we definitely see an upturn in the way Karnataka operations in the next coming quarters. So I think Q2 of this year should be better than Q2 of last year.
Unknown Attendee
attendeeOkay. Okay. And you will be there, right to celebrate the Silver Jubilee. I think you finished 24 years of service will be there, right?
Nakul Sethi
executiveSorry?
Unknown Attendee
attendeeI think you have completed 25 years of service will be there for the 25th, right, on your Singar Jube, right, to see a good progress of the company.
Nakul Sethi
executiveI have completed...
Diwakaran Suryanarayana
executiveCompleted 24 years. Would you -- I mean he's saying he's wishing you for the 25th year next year?
Nakul Sethi
executiveCorrect.
Unknown Attendee
attendeeAnd Diwa sir, one question for you. Considering this volume drop and this thing, how aggressive are we going from a marketing strategy perspective, right? Because obviously, I think if you remember in the last investor call also, I had said, right, the brand visibility, right? How aggressively are we working to increase the visibility of this brand? Because as I said last time also, right, the -- for example, the Woodpeckers of its premium brand, which is there of yours, right, the Legend, which is there. How much marketing are we doing to make the brand more visible? Because I'll be honest with today, I tell my friends, my family members to drink this beer, but no one has heard about it. So how much aggressive marketing strategy are we doing to popularize our brands, which can help the company to increase the volumes? -- specifically in the urban Bangalore areas or Delhi area kind of cities, right?
Diwakaran Suryanarayana
executiveYes. See, the way the category functions or the industry functions because of the dark market, most of the actions has to happen in the channel. I think I explained this even last time. Channel is where our focus will be. It will be whatever limitations that we have or whatever restrictions we have from the excise point of view. right? After taking care of that, it will still be channel where our investments will be, whether it be for creating awareness or generating trial. And of course, I mean, for premium brands like Woodpecker, it's very important, like I think before you, there was another investor who was talking about it, that we have to be seen in the right places with our brands, right, like the airports and premium lounges and things like that. So that is another effort that we are putting and we are strengthening that side of our organization as well, where we are available in the national chains, chain of hotels and the airport chains and the travel services, travel and retail, et cetera. So that is one part. The second part is that digitally is something that we can do. And there is huge restriction on -- from Mi on digital marketing, showing beer as a product. right? So it is -- we have to find the right association and right opportunity to do all these things. So we have -- we don't want to rush into it and spend money and not require or be fined by the authorities. So we will go slow and steady, and we will go market by market. And like the way we have built our other portfolio of brands. We have -- if you see, we have never gone overboard like our multinationals come with deep pockets and spend a lot of money. We have never gone like that. I mean it is -- our focus will continue to be a conservative focus, but steady and robust growth will keep happening.
Unknown Attendee
attendeeOkay. Okay. Fair enough. I think just one observation in terms of corporate governance, whenever see the PPTs and everything it's always talking about quality, right? It has all the details and all -- so thank you very much as an investor and a lot of insight. But just one thing on the corporate governance, I just want to check with both of you. Last year, there was some child labor issue. I hope that those all things are sorted out, right? There's nothing -- no pending litigations or anything over there, right?
Nakul Sethi
executiveYes. So there's -- number one, as we have given out press release also it pertains to our private limited company. And I think nothing has come out of it. I think it was -- I mean, we were unnecessarily targeted. So as of now, there's nothing about it.
Operator
operatorWe take the next question from the line of Mukund Agarwal from BMC Advisors.
Mukund Agarwal
analyst[Foreign Language]
Nakul Sethi
executive[Foreign Language]
Mukund Agarwal
analystSo it can be either way. It can be preferential and it can be through open market also depending on circumstances. [Foreign Language]
Nakul Sethi
executive[Foreign Language]
Operator
operatorWe take the next question from the line of Manish Gupta from Equinox Investment Advisors.
Manish Gupta
analystSir, in the first quarter, as you said, Karnataka, because of the excise issue, everybody -- the sales were lower by volumes for all the players in Karnataka. So my question to you would be that what do you think -- some distillery would have gained market share in this period or lost market share in this period? What would be market share trend have been in Karnataka?
Diwakaran Suryanarayana
executiveSee, in a market which has declined by 20% and also affected by the pricing -- I mean, tax season policy of the government in the -- at least for the first 60 days of the 90 days of first quarter. we did suffer. We lost market share in Karnataka. And when you compare after the price -- I mean, the tax reversal, they rationalized tax again by end of May, which had some impact in the month of June. And then from July, I think we have seen a gain in share versus June. So we are seeing positive -- that is a positive signal for us and for our brands. And we hope that the quarter 2 will be better in terms of our market share vis-a-vis quarter 1. And thereafter, we will pick up from there.
Manish Gupta
analystSo you expect by the end of quarter 2, you will have regained the share that you've lost or you would have kind of incremented that share?
Diwakaran Suryanarayana
executiveBecause we have lost some, but it's not so easy to recover because the consumers have moved away and we have to get them back. We are doing our best effort in the channels to make sure the consumers are coming back to our brands. And like I said, versus June, we have gained a percentage. We expect that to keep going up in this quarter. And probably by end of third quarter or beginning of fourth quarter, you will see better results in terms of market share vis-a-vis quarter 1.
Manish Gupta
analystSir, what would be the quantification of market share loss in terms of percentage, say, I mean, how much has it dropped? And where do you see it in second quarter?
Diwakaran Suryanarayana
executiveYes, we have roughly lost about 4% to 5%, and we have recovered 1% of that. The trend is showing that 1% is possible to gain and 2%, 3% is possible in this quarter, I think, this quarter.
Manish Gupta
analystOkay. And what was our initial market share, sir, before this excise duty increase happened?
Diwakaran Suryanarayana
executiveWe were sitting at around 17.5%, 18%. We currently are at around 12.5%, 13%...
Operator
operatorLadies and gentlemen, due to time constraints, we take that as the last question. I would now like to hand the conference over to Mr. Diwakaran sir, for closing comments. Over to you, sir.
Diwakaran Suryanarayana
executiveThank you. It was a real pleasure talking to all the investors taking their questions. I think all of us are very, very clued on and their trust in us and our companies and our performance still continues to be there, which is a very nice thing to see. And we thank all the investors and all the analysts who have been on the call. Thank you very much. We hope to see you in the next quarter with much better performance.
Operator
operatorThank you. On behalf of Som Distilleries & Breweries Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Som Distilleries & Breweries Limited transcript — plus 246,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Som Distilleries & Breweries Limited earnings transcripts and 246,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.