Stanley Lifestyles Limited (STANLEY.BO) Earnings Call Transcript & Summary
August 13, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to Stanley Lifestyles Limited Q1 FY '26 Earnings Conference Call hosted by Emkay Global. [Operator Instructions]. Please note that this conference is being recorded. I now hand the conference over to Mr. Mohit Dodeja from Emkay Global. Thank you, and over to you, sir.
Mohit Dodeja
attendeeGood evening, everyone. I would like to welcome the management and thank them for this opportunity. We have with us today Mr. Sunil Suresh, Managing Director; Mr. Sharath as the new Group CFO. I shall now hand over the call to the management for the opening remarks. Over to you, gentlemen.
Sunil Suresh
executiveGood evening, everyone. Welcome to the Stanley Lifestyles Limited Earnings Conference Call for the first quarter ended 30th June 2025. The earnings presentation has been uploaded on the stock exchange, and we trust you have had the opportunity to review it. During the first quarter of FY '26, global trade developments, particularly the recent U.S. tariff policies have weighed on both market -- on broad market sentiment. While the Indian luxury furniture sector remains structurally strong, these macro headwinds have created a more cautious consumer environment, leading to lower discretionary spending in certain segments. The luxury residential real estate market continues to be providing long-term growth opportunities. In H1 2025, luxury housing recorded significant expansion with sales in the INR 3 crores to INR 10 crores price range rising by 128% and the INR 20 crores to INR 50 crores homes doubling year-on-year. However, delays in property handover, a trend that has been persisted over recent quarters, continues to defer purchase decisions for premium home interior. Despite these headwinds, we started FY '26 on a positive note with a strong growth in both retail and B2B segments. Revenue from operations was INR 1,087 million, an increase of 7.9% over Q1 FY '25. The Retail business contributed INR 640 million, up by 25.2% year-on-year, led by the performance of Stanley Level Next, and Sofas & More, which grew by 20% and 50.7%, respectively. All new stores opened in FY '25 have achieved breakeven, reflecting the effectiveness of our location selection and execution strategy. This quarter also saw the addition of 2 new stores, Sofas & More stores, one each in Surat and Bangalore. As of the 30th June 2025, Stanley Lifestyles operates 68 stores, compromising 43 COCO stores and 25 FOFO stores. The COCO stores accounting for 60% of the revenue in Q1 FY '26. On profitability, gross profit increased by 16.6% year-on-year to INR 624 million, with margins expanding 4 to 8 basis points to 57.4%. Our focus on localization and improving efficiency in manufacturing have allowed us to optimize production costs while broadening the product mix. EBITDA grew 11.9% to INR 225 million with a margin of 2.7%. PAT increased more than 2x to INR 78 million with a margin of 7.2%. We have made a strategic advance in line with our growth vision with Stanley Retail Limited acquiring complete ownership of Shrasta Decor Private Limited. We have strengthened our presence in Hyderabad. This step allows us to streamline opportunities, unify brand representation and improve decision-making efficiency in this key market. Hyderabad is an important growth hub for luxury furniture, and we will invest in growing the Hyderabad market to achieve our long-term growth strategy. Additionally, we are pleased to welcome Mr. J.K. Sharath as our Group CFO. His deep understanding of the company, along with his strong financial and strategic skills experience will be a great addition to our leadership team. He will play a key role in driving our transformation agenda and lead Stanley into its next chapter of growth and long-term value creation. While broader market sentiment remains cautious, our product portfolio is not directly exposed to the categories impacted by the U.S. tariffs. We do not expect any material impact on our business from these changes. Looking ahead, we remain on track to open 15 new stores in FY '26 with emphasis on high potential real estate catchments in major cities and emerging urban clusters. The focus continues to be strengthening the COCO format and offering curated collections that align with the evolving preferences of affluent luxury homemakers. The recent trades being conducted by DRI on luxury furniture importers who were underinvoicing and the gazette for QCO on import furniture having been passed, we remain buoyant about our future growth. With differentiated brand portfolio, integrated manufacturing capabilities and a growth presence in India's luxury furniture market, Stanley Lifestyles Limited is well positioned to capture the opportunities ahead of FY '26. That concludes my remarks. We can now open the floor for questions and answers. Thank you.
Operator
operator[Operator Instructions]. The first question is from the line of [ Arvind Arora from A Square Capital ].
Unknown Analyst
analystAm I audible?
Sunil Suresh
executiveYes.
Unknown Analyst
analystYes, congratulations on good set of number at retail side. So sir, can you please provide a breakup of retail and non-retail?
Sunil Suresh
executiveSo the domestic retail revenues, we have grown 25% compared to Q1 of '25.
Unknown Analyst
analystOkay, so what is the absolute number?
Sunil Suresh
executiveAbsolute number is...
J.K. Sharath
executiveSo let me tell you the domestic retail number for us in the current quarter was around INR 64 crores. In the comparing last June quarter FY '25, Q1 was INR 51 crores. So we see an overall close to 25% growth in the Domestic Retail business...
Sunil Suresh
executiveRevenue.
J.K. Sharath
executiveRevenue. In the B2B and the OEM business, our current revenue is -- current quarter revenue is INR 28.3 crores and Q1 of 2025 was INR 22 crores. So we have about 27% growth there. Apart from this, we have our Franchisee and Accessories business. There, the revenues have dropped from INR 27 crores in the last quarter to INR 16 crores in the current quarter.
Unknown Analyst
analystOkay. Understood. So...
Sunil Suresh
executiveThe [indiscernible] growth has come more from the COCO stores.
Unknown Analyst
analystUnderstood. So sir, our focus is also on B2C business, correct?
Sunil Suresh
executiveYes, absolutely.
Unknown Analyst
analystOkay. So sir, last time you alluded that our target would be to become INR 1,000 crore company in next 3 years, correct?
Sunil Suresh
executiveCorrect.
Unknown Analyst
analystSo where we are as of now, like I'm considering the PAT that we targeted like 12% to 15%. But if I compare quarter-on-quarter PAT margin, that's also declined from 9% to approx 7.2%. So what is the reason for this decline?
Sunil Suresh
executiveWhich one are you talking about?
Unknown Analyst
analystCurrent quarter decline?
J.K. Sharath
executiveQuarter-on-quarter, if you see our PAT percentage has increased from 3.8% to 7.2% from last...
Unknown Analyst
analystI'm talking quarter 4 to quarter 1, the last quarter that just completed before this quarter and the quarter 4 financial year '25.
Sunil Suresh
executiveSo basically, when you look at our business traditionally, we are seasonal in terms of this. Usually, our first quarter and second quarter, you have to normally compare it with the first quarter and second quarter of last year because almost, I can say, more than almost close to 60% happens between Q3 and Q4.
Unknown Analyst
analystOkay. Okay. And sir, next question is last time you mentioned that we also would be having a discussion with the builders, if there is any requirement. So any update on that part? Any discussion that we are having with anyone so that we can scale up our business?
Sunil Suresh
executiveThese are ongoing processes. Our broad vision, what you mentioned remains very much the same, and we are definitely heading towards that. So these are all ongoing processes. Yes, we have just enabled with a particular project in South Bombay. We have got an order for a few mockup kitchens there. These are ongoing processes.
Operator
operator[Operator Instructions]. The next question is from the line of Yug Jhaveri from Molecule Ventures.
Yug Jhaveri
analystSo first question is on the COCO retail side. So there is 25% growth. If you can share the number for the last 3 to 4 quarters, like what was the growth in Q4 and Q3, Q2 Y-o-Y basis in the Retail business?
Sunil Suresh
executiveYou're asking us to share the numbers of what are the quarters you want us to share the numbers?
Yug Jhaveri
analystQ4, Q3 and Q2. Quarters of last year, what was the growth year-on-year each quarter if you can [ have ]?
Sunil Suresh
executiveYou want the growth percentage?
J.K. Sharath
executiveYes.
Yug Jhaveri
analystYes, the growth percentage in the Retail business for the last year's quarters.
Sunil Suresh
executiveSo if you actually look at year-on-year, it is always better for us because as I mentioned to you, Q1 and Q2 will look a bit suppressed because of season being in Q3 and Q4. So if you look at this quarter, if I look at we have -- compared to last quarter, we have grown at 25%, Q1.
Yug Jhaveri
analystI got that, sir. But if you can provide me last year's numbers, so we can map the growth rate. So if you don't have that right now, what I can ask is that this amount of growth, 25%, have you seen anywhere between the recent quarter last year or in FY '24 or this double-digit 25% growth is after a quite long time?
Sunil Suresh
executiveOne minute. We understood, we're just working on the numbers. We'll just tell you.
Yug Jhaveri
analystSure, sure.
J.K. Sharath
executiveYes, so if you look at our numbers from the last time Q1 to Q2, we grew by 8% and then we grew by 10% quarter-on-quarter with the previous quarter. And then we have grown by 16% and now we have seen a 25% growth. So this is a progressive growth which we are seeing. And I don't think earlier in the past, at least in the past 2 years, we had any quarter where...
Sunil Suresh
executiveQuarter-on-quarter such a growth.
J.K. Sharath
executiveQuarter-on-quarter such a -- 25% growth.
Yug Jhaveri
analystSir, this 25% growth is Y-o-Y, right? This quarter compared to last year's Q1?
J.K. Sharath
executiveYes.
Sunil Suresh
executiveCorrect. Correct. Correct.
Yug Jhaveri
analystBut sir stated -- the numbers you stated here say 8%, 10% and 15%, it is quarter-on-quarter for FY '24?
J.K. Sharath
executiveYes, it's quarter-on-quarter.
Sunil Suresh
executiveQuarter-on-quarter growth.
Yug Jhaveri
analystOkay. So year-on-year would be in the similar range or it would be flat?
J.K. Sharath
executiveNo, no. Year-on-year, there will be a degrowth because our last March quarter, we had done retail revenue of more than INR 72 crores. Now we have INR 65 crores.
Yug Jhaveri
analystOkay. Got it. So year-on-year, that would be degrowth for last year in COCO business?
J.K. Sharath
executiveThat is primarily because you can't compare these quarters because of the seasonality in our business. Generally, our H2 is heavier on the revenue side because of the festival season sales, et cetera. So that...
Yug Jhaveri
analystNo, no. I understood that, sir. What I'm trying to ask is that there was 25% growth in Q1 FY '26 compared to Q1 FY '25. Now I just wanted to know the growth rate, what was there in Q1 FY '25 compared to Q1 FY '24. Same goes for Q2 FY '20...
J.K. Sharath
executiveSo that number, we don't have right now with us. Maybe we can...
Sunil Suresh
executiveIt was not -- definitely not anywhere close to 25%. Normally, I think if you look at year-on-year last 2 years, we have managed roughly single-digit growth only quarter-on-quarter. We will share it with you, not a problem, but we don't have it handy right now.
Yug Jhaveri
analystSure, I will get that offline. Now the second question was on the same-store sales growth. So what was SSSG are at this quarter? And you said in the PPT it got improved so on that side?
J.K. Sharath
executiveYes. So generally, we -- this is one of the key metrics which we track for our SSSG. So this SSSG growth has been some -- varying somewhere from higher single digit to double digits depending on the stores and the locality and the region, et cetera.
Yug Jhaveri
analystOkay. And any things which you have done to improve that compared to previous year?
J.K. Sharath
executiveA lot of things. This is an ongoing process. I think like Sunil said, we very frequently look at our store placing, the product placing and also we look at how the stores are performing and a lot of advertisement and marketing focused activities happen to make sure the footfalls come in. A lot of multiple factors play in. And also a lot of things are also depend like if you have high rains and monsoons, there may be challenges in certain cities on the footfalls. So there are multiple factors which happens. Our objective is always to make sure the footfalls are higher and conversions...
Yug Jhaveri
analystWill it be sustainable going ahead, the double-digit or high single-digit growth? Will it be sustainable?
J.K. Sharath
executiveYes, definitely because also you must understand that a lot of our stores are now coming to maturity, stores which we have opened in FY '23, '24 are now coming to maturity. So we feel that in the due course of next whatever, 6 to 18 months, almost 70% to 80% of our stores will be more mature stores. And the trend is that in a 4-year window, when you look at it, usually the year 1, the business, what the store gives is about 60%. Second year is about 70%, 75%. Third year is about 80% and the fourth year is optimization at about 100%. So now the maturity stores are getting higher because last year, as we told, we slowed down on our expansion plan. We did not rush into the market because we were not getting conducive real estate. But of course, having waited now this year, we have started rolling out our stores better.
Yug Jhaveri
analystOkay. Now one thing I'm not able to understand is the breakup part. So INR 64 crores revenue was from the COCO business, which grew 25% this quarter. INR 28 crores was from B2B business, which has grown 25%. So the INR 16 crores, which you said in B2B2C, so we include that in FOFO revenue or what? So where do we record that revenue?
J.K. Sharath
executiveSo FOFO is part of the Franchisee and Accessories business. So we have the Retail business, we have the Franchisee and the Accessory business. And then we have the B2B OEM business. So these are the main 3 clusters which we look at.
Yug Jhaveri
analystYes. I know the 3 verticals, but -- so out of INR 109 crores, INR 64 crores was from COCO, INR 28 crores was from B2B. So that INR 28 crores, does it include B2B2C also or just B2B part?
J.K. Sharath
executiveNo, no. The Franchisee is separate. The second segment is the Franchisee and the Accessories, which is about INR 16 crores.
Yug Jhaveri
analystOkay. So B2B2C, what was the revenue where you changed the model from credit to cash and carry model? What was the revenue -- what is the revenue for that?
J.K. Sharath
executiveThat business has stabilized. Now it's doing -- for the quarter, we have done about INR 2.5 crores because of a change in the model from credit to cash, there was some disturbance in the overall revenue growth there. But now we see that, that market is sort of stabilizing and...
Sunil Suresh
executiveAnd we have collected also.
J.K. Sharath
executiveWe have collected all the old money plus now all the customers we have our own cash, so we don't carry any credit risk...
Yug Jhaveri
analystOkay. So basically, COCO business grew 25% this year and B2B -- this quarter, sorry, my bad. And B2B also grew 25%. And FOFO was down 9% Y-o-Y. So I'm not able to map the difference. So because of just FOFO 9% degrowth, the overall revenue growth was only 8% and the other 2 main driving business grew 25%. So I'm not able to...
J.K. Sharath
executiveOkay. I'll give you the math. Our Franchisee and Accessory business for the last quarter was INR 27 crores. That degrew by 40% from INR 27 crores to INR 16 crores.
Yug Jhaveri
analystThis is Y-o-Y or quarter-on-quarter?
J.K. Sharath
executiveQuarter-on-quarter. So...
Yug Jhaveri
analystIf you can provide Y-o-Y, it will be helpful.
Unknown Executive
executiveSo this is Y-o-Y the number which we are talking about. I'll give you the complete breakup. So on the retail side, we had INR 51.2 crores, which is now INR 64.1 crores this year on the retail revenue side. Franchisee and accessories, we were having INR 27.3 crores last quarter. This quarter, we have INR 16.3 crores. There is a 40% decline here. This is mainly on account of the D8 brand, which moved out of the company. So last year, we clocked in INR 10 crores on account of this. On a Franchisee model of a brand, Stanley, there is 11% degrowth that has happened in Franchise and Accessory business. The third is the B2B or OEM sector where we have clocked in 27% growth. So last year, the number was INR 22.2 crores versus now INR 28.3 crores. If you total the entire thing, last quarter, we have clocked in INR 100.7 crores and this quarter, we have clocked in INR 108.7 crores, 8%...
Yug Jhaveri
analystSo major growth was affected by FOFO business model, and that was also due to D8 store's closure.
Unknown Executive
executiveCorrect, correct. Correct.
Yug Jhaveri
analystSo when do you expect FOFO to rebound because the FOFO will recover in a short period of time, then the overall picture would look quite different compared to what we have right now?
Unknown Executive
executiveFOFO also, if I talk about it is 2 segments that is broken into. So one is the product placement and other one is the secondary sale. On the secondary sale, we are around 1%, 2% up from the last quarter. However, in the product placement because we have opened 2 SLM model of stores last quarter versus now we have opened SLM level of store. So there is a gap that is on account of the product placement. Primary sales.
Sunil Suresh
executiveSecondary sales, we have seen a growth of about 2%.
Yug Jhaveri
analystSecondary sales is B2B2C?
Sunil Suresh
executiveYes. It is a Franchisee business what we are talking about. Therefore FOFO business.
Unknown Executive
executiveIt's a B2C business...
Yug Jhaveri
analystSo if you can just brief me about what are these 2 models? I have not heard about these models. So if you can explain it very brief what are these models and what is happening?
J.K. Sharath
executiveSo basically, COCO model is a company-owned, company-operated model, wherein we own the stores and we operate [indiscernible]. Franchisee model is whereas we'll appoint a franchisee and the franchisee will open the store and they will operate the store. Again, 100% sold out. We don't give any credit there. We don't offer any discounts. It's all a cash and carry model as far as FOFO is also concerned. And the franchisee have a store, Stanley store and they will sell it to the customers.
Yug Jhaveri
analystOkay. Got that. But the decrease from INR 27 crores to INR 16 crores in FOFO. So what exactly...
J.K. Sharath
executiveThat's largely because of the D8 because INR 9.6 crores was there last year, which because of the change in the -- this brand we...
Sunil Suresh
executiveAs we have acquired the Hyderabad business and our Hyderabad partner has a different store, which revenue was captured last financial year under the name of D8. That was nothing to do with Stanley. They were importing and selling furniture in that particular brand. Now that is not reflecting in this quarter. That is the...
Yug Jhaveri
analystGot that. So means degrowth was mainly on that side. So when do you expect to recover from that [indiscernible] degrowth?
Sunil Suresh
executiveSo we basically now we are expanding further in Hyderabad stores. We have plan to open 3 stores in the next 2 quarters. So we are going to go a lot more stronger in Hyderabad going forward.
Yug Jhaveri
analystOkay. Got that. And just last thing, if I may ask. In PPT on Page -- Slide #3, so you have written COCO revenue was INR 12.5 crores this quarter compared to INR 13.7 crores. So I just got a little confused on that side. So what exactly is that?
Unknown Executive
executiveSo this is actually revenue, if I talk about the Stanley brand revenue year-on-year quarter last quarter versus this quarter...
Yug Jhaveri
analystOkay. So you excluded D8. So out of INR 27 crores, you have excluded the D8 revenue?
Unknown Executive
executiveYes, right. So that is only Stanley brand thing what we are trying to demonstrate, the revenue of INR 13.7 crores versus INR 12.5 crores. And that decrease...
Yug Jhaveri
analystOkay. Got that. It only includes Stanley, so you have excluded D8 in that slide revenue?
Unknown Executive
executiveRight.
Yug Jhaveri
analystAnd going ahead with the store opening in Hyderabad, we can rebound. 3 to 4 stores are planned in Hyderabad, right?
Sunil Suresh
executiveThese stores have already been signed up and the work has just commenced as far as Hyderabad is concerned.
Yug Jhaveri
analystSure. And just last on B2B part. So in earlier calls, you were saying that there are 2 to 3 customers who are in talks with U.S. customers for B2B contract manufacturing. So will we have any impact because of this tariff issue in ongoing...
Sunil Suresh
executiveLuckily for us, despite it being an American customer, the discussion what we are doing is for the domestic requirement as well as for their Middle East requirement and not for American requirements. So we have not been impacted in any way as of now.
Yug Jhaveri
analystSo you will supply non-U.S. business -- for the non-U.S. business?
Sunil Suresh
executiveCorrect. We will supply for the international business, which is India and Middle East.
Operator
operator[Operator Instructions]. The next question is from the line of Mohit Dodeja from Emkay Global.
Mohit Dodeja
attendeeCongratulations on a great set of numbers. So 2 questions from my end. Manufacturing efficiencies have led to margin expansion, almost north of 430 bps. So what specific initiatives have driven this? And is this margin sustainable or we can expect any further gains? And second question is, could you elaborate on the acquisition of Shrasta Decor Private Limited and like how it will benefit Hyderabad market penetration?
Sunil Suresh
executiveOkay. So yes, actually, if you look at the -- where we are at this point in our journey, with scale, I think we can definitely look at further improvement in terms of efficiency. Localization as far as leather has continued and played out well, and there is a lot more to do. We believe that there will be a constant improvement with scale improving as we expand our business going forward. So that answers your first question. Second question, Hyderabad for us has been a very important market because the consumption of luxury furniture, primarily because of the sizes of homes and villas is a very strong market for us and acquiring our partner who had various other businesses and was not able to focus mainly on our business is going to tremendously help us going forward. So we have just about started our expansion there. Now we have currently 3 stores. We are adding 3 more stores in the next 2 quarters. And we'll continue to invest in Hyderabad because it is -- in our opinion, it's as big or a bigger market than our home market of Bangalore.
Mohit Dodeja
attendeeJust a follow-up on this. The 3 stores, are they COCO or FOFO?
Sunil Suresh
executiveThe 3 -- Hyderabad, now everything is COCO. So what we have done is systematically, we have made sure that in the major 6 cities, which is Delhi, Bombay, Chennai, Bangalore, Pune and Hyderabad, now we have acquired most of the partners and all our stores are going to be COCO. These are all markets which we have been present for more than a decade, and we are very aware of the market conditions, and we want to grow in these markets primarily under the COCO format.
Operator
operator[Operator Instructions]. The next question is from the line of Hitaindra Pradhan from Maximal Capital.
Hitaindra Pradhan
analystHope I am audible. Just an accounting question, the EBITDA margins that you disclosed are post rent or before rent?
Unknown Executive
executiveSo as we are using the Ind AS method, so automatically, it doesn't -- the rental doesn't fit into the P&L, we capitalize in form of ROU.
J.K. Sharath
executiveSo these are Ind AS numbers, yes.
Hitaindra Pradhan
analystOkay. Okay. These are like post Ind AS numbers, right?
Unknown Executive
executiveThat's right, yes.
Hitaindra Pradhan
analystYes. So what are your current rentals as a percentage of revenue, rental expenses?
Sunil Suresh
executiveWhat happens is it all depends on the maturities of stores. And yes, currently, we have a lot of stores that are fairly new. When you look at it on a global perspective, what is it currently the rental?
Unknown Executive
executiveSo on the -- on our complete Retail business that we have on the top line, it is somewhere in the tune of 12% to 13% on that revenue -- on my retail revenue. On overall [indiscernible] on a complete company level, it will be somewhere into the tune of 6 to 8 percentage.
Hitaindra Pradhan
analystGot it. 6% to 8% on the consol level. So just to confirm, you mentioned about your revenue ramp-up from the first year to fourth year. Can you just again mention that again, [ like I missed that -- your ] numbers basically, the revenue ramp-up of your COCO stores?
Sunil Suresh
executiveCan you repeat that question? Yes.
Hitaindra Pradhan
analystYour revenue ramp-up for COCO stores. So how does the revenue ramp-up happens from first year to fourth year?
Sunil Suresh
executiveYes. Okay. So normally, what we have seen as a trend is when we open a store in a new market, the first year, the revenue is roughly about 60 -- 55%, 60% of the true potential of that store. Second year goes to about 65%, 70%. Third year, about 80%, 85%. And finally, on the fourth year is where we say it's around 95% to 100%. So that's how the store usually has shown us the signs of ramp-up in the past.
Operator
operator[Operator Instructions]. As there are no further questions from the participants, I now hand the conference over to the management for the closing comments. Over to you, sir.
Sunil Suresh
executiveThank you all for taking the time to join us today and for your continued interest in Stanley Lifestyles Limited. As we continue to navigate opportunities ahead, we remain committed to delivering consistent growth and value in the coming quarters. As always, if you have any further questions, please feel free to reach out to our Investor Relations adviser, Churchgate Partners, and we'll be happy to address all your queries. Thank you once again.
Operator
operatorThank you. On behalf of Stanley Lifestyle Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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