Stran & Company, Inc. (SWAG) Earnings Call Transcript & Summary

May 15, 2023

NASDAQ US Communication Services Media earnings 19 min

Earnings Call Speaker Segments

Operator

operator
#1

Good morning, and welcome to the Stran & Company First Quarter 2023 Earnings Call. [Operator Instructions] It is now my pleasure to turn the floor over to your host, Alexandra Schilt. Alexandra, the floor is yours.

Alexandra Schilt

attendee
#2

Good morning, and thank you for joining Stran & Company's 2023 First Quarter Financial Results and Business Update Conference Call. On the call with us today are Andy Shape, Chief Executive Officer; and David Browner, our Chief Financial Officer. The company issued a press release today, May 15, 2023, containing its 2023 first quarter financial results, which is also posted on the company's website. If you have any questions after the call or would like any additional information about the company, please contact Crescendo Communications at (212) 671-1020. The company's management will now provide prepared remarks reviewing the financial and operational results for the 3 months ended March 31, 2023. Before we get started, we would like to remind everyone that during this conference call, we may make forward-looking statements regarding timing and financial impact of Stran's ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond Stran's control. With that, we will now turn the call over to Andy Shape, Chief Executive Officer. Please go ahead, Andy.

Andrew Shape

executive
#3

Thank you, [ Allie ], and thanks, everyone, for joining us today as we discuss the meaningful progress made during the first quarter of 2023. As a result of continually executing on our growth strategy, including organic growth and M&A, we reported an approximate 29% increase in revenue to $15.8 million for the first quarter of 2023. Importantly, we also achieved organic growth of approximately 18% over the same period last year. This is notable because many other companies in our industry are contracting given the current market environment and pressure on marketing budgets. We believe the fact we have maintained strong organic growth reflects our increasing market share and the diversification of our customer base across multiple industries, including gaming and health care, which tend to be more steady regardless of the economic environment. I'd also like to note that historically, the first quarter is our slowest quarter in the year given our customers' business cycle and planning budgets are usually still being finalized. However, our increased year-over-year sales for the quarter reflects the increased spending for both existing and new customers. We also achieved 46.5% (sic) [ 45.9% ] increase in gross profit to approximately $4.7 million. Gross margin increased from 26.3% of revenue in the first quarter of 2022 to 29.8% this quarter, reflecting a reduction in our purchasing and freight costs as a percentage of sales. The improved margin can be attributed to greater buying power as we continue to gain scale as well as easing supply chains. We spent much of 2022 focusing on ways to improve our gross margins and believe we are beginning to experience the benefits of those efforts. Although we reported a loss for the quarter, this was due in part to temporary expenses related to the integration of our 3 recent acquisitions. We are also absorbing costs related to the implementation of NetSuite, our ERP system, as well as expenses related to our lead generation program. However, we believe these investments will support our continued growth and will decrease over time. As we continue to grow revenue and leverage our fixed costs, we expect to return to profitability. At the same time, we have maintained a strong balance sheet with over $20 million of cash and investments, allowing us to continue to execute our growth initiatives, including M&A. We believe that our strong cash position, combined with no debt, will provide a competitive advantage as we continue to scale our business organically and through acquisitions. Towards this end, we announced signing a definitive agreement to acquire TR Miller in January, our largest acquisition to date. This is an important milestone as it significantly enhances our operational fulfillment capabilities with their 20,000 square foot distribution and processing center. With their extensive experience standing over 47 years combined with the implementation of our technologies and marketing, we believe we can enhance our business while assisting in the overall growth of Stran. We expect to complete the acquisition during the second quarter and report details appropriately. While discussing M&A, I'm proud to report that we continue to effectively integrate our previous announced acquisitions of Premier NYC, Trend Brand Solutions as well as G.A.P. Promo, all of which we believe will provide important and unique advantages to Stran. In terms of future acquisitions, at the moment, we are focusing on closing and integrating TR Miller. However, given the lead time required to identify and complete due diligence on targets, we continue to actively explore potential M&A opportunities that can be complementary and accretive to our business. In addition, we continue to secure new customers as well as expand existing customer relationships. Specifically, in February, we announced that we were contracted by a multinational direct-selling beauty product company. This customer sought us out to provide effective incentive merchandise to assist in growing our North American loyalty program. We're in the process of launching their e-commerce store now so we can support over their 4 million influencers with the expectation of bolstering their loyalty program. During the quarter, we also witnessed an increase in spending for our existing customers as we continue to deliver on their needs as well as develop creative solutions to address their unique requests of each customer. We also continue to launch new online stores for our customers and now are actively managing over 280 online customer stores. These provide long-term value for our customers as well as easy and simple access to our products. Importantly, we are executing and pursuing growth initiatives that we believe will propel our business and lead to long-term sustainable profitability. These include meeting revenue and profitability goals, which are laid out each year, fully implementing NetSuite, continuous training of new employees to enable consistency and setting and adhering to our annual budget. These are very important to the business and our core aspects to future -- to further our growth. So to wrap up, we developed and executed a business growth strategy, resulting in increased awareness of Stran, a strong customer base and national footprint. We believe these activities we are undertaking will further solidify our leadership position with the promotional products industry, which is now valued at over $25 billion. We also expect that these steps we're taking and investments we are making will result in long-term profitability. We're extremely proud of our progress and look forward to our accomplishments in 2023. At this point, I'd like to turn the call over to our Chief Financial Officer, David Browner, to go over the financials in detail. Please go ahead, David.

David Browner

executive
#4

Thank you, Andy. Revenue increased 28.7% to approximately $15.8 million for the 3 months ended March 31, 2023, from approximately $12.3 million for the 3 months ended March 31, 2022. The increase was primarily due to higher spending from existing clients as well as business from new customers. Additionally, we benefited from the acquisitions of the G.A.P. Promotions assets in January 2022, the Trend Brand Solutions assets in August of 2022 and the Premier NYC assets in December 2022. Gross profit increased 45.9% to approximately $4.7 million or 29.8% of revenue for the 3 months ended March 31, 2023, from approximately $3.2 million or 26.3% of revenue for the 3 months ended March 31, 2022. The increase in the dollar amount of the gross profit was due to increased sales partially offset by an increase in purchasing costs. Net loss for the 3 months ended March 31, 2023, was approximately $0.7 million compared to a net loss of approximately $0.5 million for the 3 months ended March 31, 2022. The increase was primarily due to an increase -- increased expenses relating to an increase in the lead generation initiative, integration expenses related to the acquisition of the G.A.P. Promotions assets, the Trend Brand Solutions assets, the Premier NYC assets due to our due diligence related to the asset purchase agreement acquisition of TR Miller's assets, the implementation of the ERP system on NetSuite's ERP platform, ongoing expenses related to being a public company and higher purchases in the 3 months ended March 31, 2023. This was partially offset by lower cost of purchases as a percentage of revenue in the 3 months ended March 31, 2023, and organic growth in our business. At March 31, 2023, the company had $20.9 million of cash and investments and no long-term debt. At this point, I'll turn the call back over to Andy.

Andrew Shape

executive
#5

Thank you, David. To wrap up, we have successfully executed on our growth strategy, which has resulted in a growing national footprint, strong customer base and increased revenue. We remain encouraged by the outlook of the business and look forward to reporting additional meaningful updates throughout the year. I'd like to thank you for joining the call today. At this point, we'd like to open up the call to questions. Operator?

Operator

operator
#6

[Operator Instructions] And we have a question this morning coming from Edward Reily from EFI.

Edward Reily

analyst
#7

It looks like freight costs as a percentage of revenue have come down quite a bit and been trending down over the last few quarters. Wondering if you can maybe talk about what's been driving this down.

Andrew Shape

executive
#8

Sure. Thanks, Eddie. A couple of things have been driving it down. One, the cost of freight during the pandemic and shortly thereafter, freight costs went up quite a bit significantly, importing goods from China as well as domestic freight went up. But those have normalized. I think the cost of a container at one point during the pandemic was somewhere in the range of, say, $15,000, maybe even $20,000, has gone down to under $5,000. So we've seen a normalization of the freight cost. In addition to that, we're also being -- we're being very cognizant of trying to charge appropriately for freight. So that's one of our goals of getting to profitability is being more aware of our freight, shipping with LTL carriers as opposed to UPS or using -- taking advantage of the U.S. Postal Service and just being more efficient in our freight. So it's a combination of a conscious effort that we're making on our end with rates also coming down. So it's a good combination.

Edward Reily

analyst
#9

Okay. Got you. And then I know you guys touched on operating expenses a little bit. It looks a little bit higher than I expected. I was wondering if you could maybe quantify some of these nonrecurring costs for me relating to various mergers.

Andrew Shape

executive
#10

Yes. So one of the big -- there's a few different things that are driving it. One was the final stages of our -- of going live with NetSuite as our ERP as we put a lot of time and energy and focus into that since we launched that last month and had a lot going into that. So again, that's not something that's going to completely go away because we have the seed licenses. We're NetSuite, and we're always going to be continually trying to make improvements to that. But leading up to the launch of that, really, we put a lot of time and energy to go into that. So that's one. The second part of that was working through closing all the acquisitions and integrating them from a legal, accounting and there's operational perspective as well as getting closer for the TR Miller to close that, doing the accounting work, the due diligence and the resources. So those are a lot of different expenses on that one. And then the final one that we've talked about in the last few calls is the lead gen initiative that we're starting to see results from. It's just a long sales cycle because we're trying to attract enterprise customers that do long-term contracts with us, not necessarily single onetime needs, but more long-term needs. So all of those things combined are driving some of our SG&A relative to gross profit. We're aware of it and looking at ways to ideally reduce our SG&A relative to our gross profit so that it's a much smaller expense and it can create even more profitability. So hopefully, those things kind of explain to you why the operating expenses may be a little higher in Q1 compared to what we historically have had relative to sales.

Edward Reily

analyst
#11

Okay. And last one for me on seasonality. Wondering if you can maybe talk about the historical trends by quarter. And then maybe if you see the current environment affecting historical seasonality trends this year?

Andrew Shape

executive
#12

Yes. So a couple -- so historically, the first quarter has typically been our smallest -- our lowest quarter, at about -- I think it's about 20% of revenue versus the fourth quarter, which is usually much higher. And then second, third, typically, are very similar. So for the past 27 years, we've almost always had our worst quarter in the first quarter. So it's not something that is new to us. And that's typically because at the end of the year, people are using budgets or for the holidays. It's such a finite period where people say these things need to be delivered before the end of the holidays or before the end of the year, and our budgets need to be used by the end of the year. And then the beginning of the year was spent planning and executing on those orders. So that's why it's happened. In terms of the general outlook in terms of business, as you can see with 28% growth, we haven't necessarily seen a significant slowdown in the orders -- the dollar amount spent. We have seen not as many orders though. We have seen a smaller volume, which over a long period of time is good for us because it theoretically should take less to process as many orders. But we have seen the average order size go up with less volume. So we find that a trend of people spending a little bit more wisely and taking more of our direction of what they should be spending and why they should and really having much more targeted campaigns rather than blanketed campaigns. So we've shifted some of our efforts -- our sales and marketing efforts to be much more targeted opposed to blanketing. So we haven't necessarily seen a significant slowdown. There is some sentiment of people being a little bit more conservative and nervous about the uncertainty of the future, but we haven't necessarily seen that reflected in our billings yet.

Edward Reily

analyst
#13

Okay. And if I could sneak one more in. Just on the average order size increasing. Is this a function of working with larger customers in general?

Andrew Shape

executive
#14

I think it's a combination of us working with larger customers as well as us making a conscious effort to focus our energies towards customers who are more in line with how we can help them more effectively. So a smaller company who really doesn't see as much value in us because they want one single need completed for them isn't going to get as much value as a customer who has an online store with us with the fulfillment distribution and compliance program set up for them that reports back to them exactly what we're doing in that ROI. So we're really making a conscious effort for that. So I do think that, that could be a part of that as well or I would think that that's a big part of that.

Operator

operator
#15

[Operator Instructions] And there are no further questions in queue at this time. I would now like to turn the floor back to Andy Shape for closing remarks.

Andrew Shape

executive
#16

Thank you, everybody, for joining. We're excited about our progress for Stran in the first quarter, and we're more excited about our position in the market right now for the rest of the year. With interest rates rising, uncertainty in the economy, our balance sheet and our cash position as well as our reputation and strength of our company, I think, is a massive differentiator for Stran well into the future. I think right now is the time for us to capitalize, and I'm excited about the next few months for Stran as well into the future. So thank you, everyone, for joining. We will keep everyone updated as recent developments occur. And I appreciate everyone listening and your confidence in Stran as an organization. Thank you.

Operator

operator
#17

This does conclude today's conference call. You may disconnect your phone lines at this time, and have a wonderful day. Thank you for your participation.

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