Studio Dragon Corporation (A253450) Earnings Call Transcript & Summary

August 4, 2022

Korea Exchange (KOSDAQ) KR Communication Services Entertainment earnings 82 min

Earnings Call Speaker Segments

Operator

operator
#1

[Interpreted] Good morning, and good evening. First of all, thank you all for joining this conference call. And now we'll begin the conference of the Fiscal Year 2022 Second Quarter Earnings Results by CJ ENM. This conference will start with a presentation followed by a divisional Q&A session. [Operator Instructions] Now we shall commence the presentation on the fiscal year 2022 second quarter earnings results by CJ ENM.

Kay Choi

executive
#2

[Interpreted] Good afternoon. This is Kay Choi of CJ ENM's IR team. I deeply thank the shareholders and analysts for taking part in our earnings release session despite your busy schedule. Now we will begin our earnings session for Q2 2022. Please note that the financial and management results presented today have yet to undergo an independent auditor's review and could be subject to changes upon such reviews. Here with us, we have our CEO, Ho Sung Kang; and heads of different business divisions. With us, there's Mr. Chun Kyu Park, CFO; and [ Hu Gyeong Lee ], EVP; [indiscernible] CFO; [ Ki Sung-Yueng ] IP business; [ Seong-Hak Lee ] Content Solutions; [indiscernible] Park of Commerce; and [indiscernible] from Pictures; and [indiscernible] Kim from Music. We also have co-CEOs, Je-Hyun Kim and Young-Kyu Kim from Studio Dragon. And we also have Ji-eul Yang from TVING. And from Endeavor Content, we have 2 CEOs, Chris Rice and Graham Taylor. First, our CEO, Ho Sung Kang, will deliver our major results and strategy.

Ho Sung Kang; CEO of CJ ENM

executive
#3

[Interpreted] Good afternoon. This is me Ho Sung Kang of CJ ENM. CJ ENM greatly enhanced its global business competitiveness in the first half of 2022. Our Studio subsidiaries, including Studio Dragon and Endeavor Content increased their global content IP. Our content influence expanded in global markets, including the U.S., and our music business also was supported by centering around Japan's Lapone. The company continues to expand business leadership in the changing media environment with the strengthened digital content and OTT platform growth strategy. The rapid expansion of digital channel traffic and ad revenue continues too. TVING has successfully increased its content library and business alliance formation to increase subscriber bases. In the second half, the company will focus on profitability improvement based on stellar content competitiveness and stronger business portfolio. CJ ENM will further improve content hit ratio and exponentially increase TVING subscriber bases and market share. Our commerce business will also improve profitability with enhanced brands and GMV. CJ ENM was not complacent with our dominant domestic position and continued our global expansion strategy. Now we are seeing our efforts reach fruition. The staff and management at CJ ENM will do our best to see more concrete business growth in the second half. In concluding, I thank the shareholders for always supporting our growth. Thank you. Next, we will be moving on to Page 4. We will be hearing and addressed by CEOs, Chris Rice and Graham Taylor from Endeavor Content.

Graham Taylor;co-CEO of Endeavor Content

executive
#4

Hello, my name is Graham Taylor, Co-CEO of Endeavor Content and along with my fellow co-CEO, Chris Rice, I would like to thank all of you for listening today. We're thrilled to be here and enjoying the incredible CJ ENM family. Chris and I showed a deep conviction that the synergies and strategic advantages of combining CJ ENM's Asian footprint and Endeavor Content's U.S. and growing European footprint will create great value over the coming years. In the process of spinning out our business from our former parent company, we were blessed to have many options, and we truly believe CJ ENM was the best strategic owner for us. The synergy of global projects and sharing our collective IPs presents a great market opportunity and we've already begun with more than a dozen synergy projects across film and television and development between the Endeavor Content and CJ ENM teams.

Chris Rice;co-CEO of Endeavor Content

executive
#5

Thanks, Graham. Together, Graham, myself and our team have built a scaled studio from scratch. Our core business is television and film production and ownership as well as third-party television distribution. But we also have growing businesses in documentary, music soundtrack music publishing and events. We recently financed and launched production businesses in the U.K., Canada, Australia and Scandinavia with more to come. As a scaled independent, our model is to supply content to all the premium global platforms as well as to local single territory linear networks, local single territory streaming networks and traditional theatrical distributors. Because of our scale, we're generally able to retain the underlying ownership of our IP as well as many downstream rights. In addition to shorter-term production margins, this also allows us to create a long-term valuable library, both for Endeavor Content and CJ ENM. Over the last several months, we've had a historic [ first ] for Endeavor Content with 7 movies being in production at the same time, after having just received 3 Oscar nominations early in the year for our title, The Lost Daughter. A few weeks ago, we received an EC record-breaking 27 Emmy nominations across our production, distribution and documentary groups, which is more than any independent media company, including [indiscernible] our #1 independent TV studio competitor. Across the 5 television series that we premiered in 2022 so far, 4 out of the 5 being picked up for a second season. We also had a limited series, which is a show that is only ever intended to be one season extended to make a sequel. Whilst last year's Omicron surge delayed productions across the industry, impacting our deliveries for this year, we've had an incredible pipeline of shows and films either in production or in preparation for production for 2023 delivery.

Graham Taylor;co-CEO of Endeavor Content

executive
#6

Few companies have assembled a slate with a level of movie star and brand name directors for all the major platforms in the way Endeavor Content has. With the continued need for star-driven U.S. and global content and the recent massive increase in global audience engagement around Korean language content, we truly believe that as part of CJ ENM, we are best positioned to both grow organically and build inorganically through acquisition, the largest scaled global independent studio over the coming years. Thank you for your time.

Ho Sung Kang; CEO of CJ ENM

executive
#7

[Interpreted] Now the results presentation. CJ ENM's quarterly and yearly result numbers are K-IFRS consolidated numbers. Now 2022 Q2 results presentation. Good afternoon. This is Sung Ho Kang from CJ ENM's finance team. Our consolidated revenue in Q2 stood at KRW 1.1952 trillion (sic) [ 1.1925 trillion ], which is a 31.3% growth Y-o-Y, but our OP saw a decrease of 35.2% at KRW 55.6 billion. Thanks to the rapid growth of content sales, entertainment recorded a revenue of KRW 840.8 billion, with operating profit of KRW 36.1 billion. Revenue for commerce stood at KRW 351.7 billion with operating profit of KRW 19.5 billion. In the second half, the company will aim for growth driven by content production and increased global distribution. Our media business is working on the improvement of content hit ratio and original content investment. Commerce aims to see a recovery of profitability through product portfolio. Our pictures and music group businesses will strengthen lineup and music business has plans to increase in-house audit album release and content revenues. Page 6, Media. Q2 media business recorded a revenue of KRW 722.8 billion, which is a 58.4% growth Y-o-Y, continuing its top line growth. Content sales revenue also grew fast based on strong TV ad sales that came with content competitiveness and also with TVING revenue. However, operating profit decreased 56.0% Y-o-Y at KRW 25.4 billion. Profitability saw some temporary erosion with global and OTT business expansion, but the business fortified its fundamentals with increased global content sales revenue from Endeavor Content and profit structure improvement. The business will aim to strengthen profitability through premium IP expansion in the second half. We continue to enhance channels, OTT and digital channels. TVING will focus on subscriber increase with Paramount+, Endeavor Content and original library fortification. Page 7, commerce. Commerce business units revenue for Q2 stood at KRW 351.7 billion, which is a decrease by 1.6% Y-o-Y. OP at KRW 19.5 billion, saw a decrease of 34.7% over the same period. With more offline activities, live TV traffic decreased. However, digital revenue increased centering on private bank. Profit rate decreased over the previous year, and it was inevitable, but the business will focus on profitability recovery with high-margin products in the second half. The business will strengthen high-margin products, including beauty and health supplements and focus on private bank. Distribution channels for PBs will expand through brand digital shops such as CELEBSHOP and funshop. The business will aim to restore profitability with stronger GMV as well. Page 8, pictures. Pictures business revenue decreased 11% at KRW 25.6 billion. Despite the release of broker and decision to leave with lackluster domestic box office, the business recorded an operating loss of KRW 4.1 billion. The business will focus on profitability recovery with the release of the confidential assignment to international, timed for the Lunar Thanksgiving holiday and also a music lineup. Next, Page 9, music. Music business recorded a revenue of KRW 92.4 billion in Q2, which is an increase of 41.3% Y-o-Y. Operating profit also saw healthy growth at KRW 14.8 billion. Japan's Lapone's profit contribution was notable and the healthy sales of INI and JO1 album led revenue and profit growth. In-house artists, overseas album releases and concert tour in Japan will further enhance our global business. KCON in U.S. and JO1's Japan arena tour is planned at this ENHYPEN's world Tour. The business will sustain its growth momentum through more global concept. Next, we will be hearing the presentation from Studio Dragon.

Young-kyu Kim

executive
#8

[Interpreted] Good afternoon. This is CEO, Kyu Young Kim from Studio Dragon. I will brief you on Q2 2022 management results. Revenue in Q2 recorded KRW 157.5 billion. The number of titles aired increased by 7 at 13 titles. The results were good for dramas, including Our Blues that also led to good overseas sales. With that, our revenue grew by 48.5% over the previous year. Our operating profit recorded KRW 27 billion. Based on stronger bargaining power, we were able to improve the sales conditions of our new ad library titles. And with sales to new OTT platform services, we were able to grow our OP by 95.7% Y-o-Y, recording the best ever number with good growth. The company will continue platform expansion both home and abroad in the second half. We will continue to expand the [indiscernible] centering on global OTT originals and prebuys. In particular, things are becoming more concrete with our first Hollywood drama, The Big Door Prize. With this, our localization strategy centering around U.S. will roll out in earnest. Our first half focus on digital and global will add more substance in the second half and lead our growth going forward. Thank you.

Kay Choi

executive
#9

[Interpreted] [Operator Instructions]

Operator

operator
#10

[Interpreted] Your first question will be given by Yu Incheol from Citi Securities.

Incheol Yu

analyst
#11

[Interpreted] Yes, I have 2 questions for Endeavor Content. Well, what is the level of revenue and operating profit contribution to CJ ENM in the second quarter by Endeavor Content. I heard that there were some influences to your business because of COVID in the first quarter. So what was your contribution like for the second quarter? And how do you foresee your revenue and profit numbers in the second half? This was the first question that goes to EC. And now my second question also goes to EC. In your presentation, you've mentioned that you have already embarked on a dozen or more IP sharing projects with CJ ENM. Could you please elaborate more on these projects and how is your expectation for the above-mentioned projects? And are you working together with any other OTTs on these projects?

Kay Choi

executive
#12

[Interpreted] So I would like to ask CFO, Park to address the first part of your question, and then we will also be inviting the CEOs from EC to give their forecast on the second half of this year and also on the plans. And on the second question, well, we would also like to hear from Studio Dragon followed by EC.

Chun Kyu Park

executive
#13

Yes. Now on the revenue numbers, it stood at KRW 224.6 billion and compared to the KRW 117.1 billion in Q1, it's an improvement by 91%. And as for operating profit, it's a negative KRW 6.2 billion. But compared to the previous period of minus KRW 17.8 billion, it's an improvement by KRW 11.6 billion. So far, the contribution is not that big. But as was mentioned by Chris in his presentation, Endeavor Content has an excellent delivery lineup planned and the time is going well without any glitches. As was mentioned in the first quarter, the lineup of the number of titles, it's somewhere between 13% to 15%. And when all these projects are delivered, we do foresee a good positive contribution from Endeavor Content in the second half.

Kay Choi

executive
#14

Yes. We would also like to hear some comments from EC.

Chris Rice;co-CEO of Endeavor Content

executive
#15

As we mentioned, we obviously recognize revenue and profit on delivery of shows. So the timing of shows is crucial for that. And the delays created by COVID last year impacted that, but we have a robust and growing pipeline both for now and certainly for the future. We've got some phenomenal projects going into production and in prep for next year. So feeling good about the pipeline. On your second question in terms of the synergy. These are all development projects at the moment. Typically, development projects will take maybe 12 to 18 months in that cycle, but we're feeling great about -- both about the way the teams are working together, but also about the prospects, the combination of the fact that both Korean language setting the audiences on fire, as we would say, around the world, that trend, combined with some of our work in being able to blend languages in shows, I mean, for example, Tokyo Vice, which we released earlier this year on HBO Max in the U.S. and networks around the world is a kind of perfect example of a high-budget premium show. In that case, it was 50% English language, 50% Japanese language approximately. And certainly, the largest television production to take place in East Asia by budget size. And it's the sort of confluence of all of these trends. And that gives us a huge amount of optimism for what CJ ENM and Endeavor Content can do both on the premium end, but also just on the volume end over the next 2 to 5 years.

Unknown Executive

executive
#16

[Foreign Language]

Kay Choi

executive
#17

[Interpreted] So I would like to hear more from Studio Dragon on the coproduction side of things.

Unknown Executive

executive
#18

[Interpreted] Yes, Chris has already well covered the way we collaborate with each other. And there are mainly 3 tracts that we go by. First Studio Dragon can bring in IP of Endeavor Content and use it here in the domestic market. And secondly, while we have Hollywood drama and also new VIPs, which Endeavor could use in their territory. And the 2 companies can -- the 2 studios can work from scratch with the new IPs and with new works from our creators starting with novels or other IP sources. And so we could, from scratch, codevelop and co-plan new types going forward. And while Studio Dragon and CJ ENM is a pictures business, we have been embarking on in earnest on drama creation in the U.S. territory. And in the process, we could really enlist the help and enjoy the synergies that we do have with Endeavor Content.

Operator

operator
#19

[Interpreted] The following question is by Kim Hoi Jae from Daishin Securities.

H.J. Kim

analyst
#20

[Interpreted] Yes. Once again, question goes to Endeavor Content. Studio Dragon now has mentioned the 3 types of joint work that you could engage in all the 3 types. And if you can elaborate on these tracks and if you could give us any concrete examples that would much be appreciated. And the pipeline, the number of [ 13, 15 ] was mentioned during the presentation and during the answer and what is the projected mid- to long-run lineup number of titles perhaps in 3 to 5 years? And what is the expected revenue generation from these projects? And now the question goes to CJ ENM, you have upward adjusted the revenue outlook, but the operating profit guideline or projection, it remains the same at KRW 27 billion. Why is that so? So that was my second question. And now my other follow-up question goes to Studio Dragon. Well, I know that your contract with Netflix is nearing the closure? And do you have any time to renegotiate the contract with Netflix? And if so, on what terms and conditions? And once again, a question to Studio Dragon. In your presentation, you've mentioned about the stronger bargaining power with platforms. Could you please elaborate on what you mean by a stronger bargaining power? And on Page 9 of your presentation, well, I think there was some contract mentioned with OTTs, Amazon Prime I think it is. So could you please give us more color on that contract as well?

Kay Choi

executive
#21

[Interpreted] So I would like to ask Endeavor Content to address the first question. And I would like to ask CJ ENM CFO, to address the second question, followed by the third answer, which will be addressed at by Studio Dragon.

Chris Rice;co-CEO of Endeavor Content

executive
#22

Sure. This is Chris again. I'm not going to get into much detail on this. I'm afraid, just it's very early on in the development cycle and certainly not going to get into revenue projections on these shows at this stage. What we can say is, we've acquired together with either Studio Dragon or CJ ENM Studios multiple bits of IP books, et cetera, that we have bought together and are starting to develop in script stage. And we've taken multiple existing film and television titles where we are either sort of treated members of format and re-adapting them for a different market or where we're kind of taking an extension of what that existing film or television title is. So quite a few different lanes and feeling really good about the pipeline. [Foreign Language]

Unknown Executive

executive
#23

[Interpreted] And now to the second part of your question, which was on our guidance revision. As you've mentioned in our disclosure, we have upward adjusted our revenue guidance by 11.8% at KRW 4.8 trillion. It was mainly due to consolidation of Endeavor Content numbers. However, having said that, our operating profit guidance remains the same at KRW 27 billion. Well, as was mentioned during the presentation, the contribution -- profit contribution from Endeavor Content in the first half is yet limited. So that is the reasoning behind us in maintaining our previous position when it comes to our OP projection. However, in year '23, we will see more contribution in terms of profit from TVING and EC. And with that, we will be seeing an adjustment to OP guidance as well.

Kay Choi

executive
#24

[Interpreted] Third answer, please?

Unknown Executive

executive
#25

[Interpreted] Yes, well, it's true that Netflix and other global OTTs that do want our content, and we are, as you mentioned, negotiating with the various OTTs and our supply of content to the OTT platforms. As for the details, I'm afraid I cannot disclose them today. But as was mentioned, there are more platform nowadays that wishes to get from us our content. And with that, we're seeing contracts work favorably for us. We're working together with Netflix, so that we end up in a winning situation. I believe more details would be added in the third quarter, and we hope to finalize our contract then. And well, as for our negotiations with Amazon Prime or our contract with Amazon Prime, well we are currently working on it, and there would be a new titles plus library titles that Amazon will be getting from us, but we have yet to add more details to this contract as well. And once the things are more finalized and become more concrete, we will be efficiently disclosing that back to the market.

Operator

operator
#26

[Interpreted] The following question is by Ahn Jin Ah from eBest Investment Securities.

Jin Ah Ahn

analyst
#27

[Interpreted] Yes. I have 2 questions. First is on your non-operating expenses. I see here in number terms that it's somewhere close to KRW 40 billion. And the last quarter, I also believe I saw a number close to [ KRW 4 billion -- KRW 3 billion ]. And I think it's to do with your financial losses. And I also see that affiliate a company loss amounted to KRW 30 billion. And I would like to hear why these non-operating losses were made. In the first quarter, I remember that your non-operating losses stood at KRW 46 billion. And in the last quarter's earnings release session you've mentioned of the KRW 46 billion, KRW 30 billion was a one-off thing. But once again, in the second quarter, we're seeing these numbers. So is there a possibility that we see such losses again in next quarter. So that was my first question relating to operating -- non-operating losses. And my second question goes to your music business. Congratulations on your good results, the back-to-back good results. I hear that [indiscernible] plans for a global tour in the later half of this year. And how will the settlement be done -- payment settlement and allocation. I would like to know more about that structure. And I would also like to know about your pipeline when it comes to music business. Are there any boy band or girl groups that are scheduled to debut in year 2023?

Kay Choi

executive
#28

[Interpreted] Yes. The first financial question would be addressed by Mr. Kang in charge of Finance; and Ms. Kim, in charge of music, we will be addressing your second question.

Ho Sung Kang; CEO of CJ ENM

executive
#29

[Interpreted] Yes. Now on our non-operating losses in second quarter, the number, I believe, is somewhere around KRW 39 billion minus. And of that, KRW 20 billion is related to impairment of copyrights. Every half year, we evaluate the value of our copyright and reflected on our books. And that amount to this time stood at somewhere around KRW 20 billion. And about KRW 10 billion was to do with our M&A [indiscernible] and other content. So the deal has been completed in the first quarter, with that M&A-related expense of KRW 10 billion had been reflected in our second quarter numbers. So this is a one-off thing that would not occur again. And other loss numbers are related to more current items such as donations and non-receivable related losses. So once again, the KRW 10 billion related to M&A is a one-off thing that you will not be seeing a recurrence of. But in the fourth quarter, once again, with the copyright impairment reflection in our books, you would see a similar level of negative numbers -- negative influences to our numbers amounting to [ somewhere around KRW 20 billion ].

Kay Choi

executive
#30

[Interpreted] Now answer from the music business.

Unknown Executive

executive
#31

[Interpreted] Yes. This is [indiscernible] from music business. First of all, thank you for taking interest in the music business and for your questions. Well, as you slightly mentioned in your question, we're seeing back-to-back results, good results for our music business. We have an arena tour [indiscernible] Japan's Lapone, and there will be more than 20 rounds of concert and arena tours by these 2 groups. And yes, it's true that ENHYPEN has a global tour currently going on. And the global tour is titled MANIFESTO. So it's an ongoing thing. And it's the first global tour by ENHYPEN. And because it's the first time ever, we are currently still in discussion on how to share profit. once things are finalized, we will be delivering the information to the market. And as for our pipeline with our music business, yes, we do have plans for a new boy band group debut in year 2023. ENHYPEN was discovered through I-Land season 1, and we have passed the I-Land Season 2. And through I-Land Season 2, we will be discovering and promoting a new girl group that will be making its debut in 2023. And we have also seen the birth of Kep1er through Girls Planet 999. And likewise, we are readying ourselves for Boys Planet 999 with Boys Planet 999, we're going to launch a boy band. And we're working together currently working in discussions and working together with HBO Max to discover Latin American singers as well. So we do have this program currently being ready. So with all these programs being planned we will see [indiscernible] debut boy band and girl groups and also global singing groups from Latin America and other regions. And we also currently are in discussion and negotiation for a U.S. version, Produce 101 as well.

Operator

operator
#32

[Interpreted] The following question is by Kim Sunghwan from Credit Suisse Securities.

Sunghwan Kim

analyst
#33

[Interpreted] Yes, I've got 3 questions. First is on TVING and Seezn's merger. Well, will you be just simply merging with them to get more subscriber bases from [indiscernible] or do you have any other strategy ready with the planned merger? And your projection for a subscriber base is stand at KRW 4 million to KRW 5 million by the end of this year. And when you close the deal with Seezn, will these numbers see a change? So that was my first question related to a possible merger between TVING and Seezn. And my second question and third question goes to Studio Dragon. Well, the revenue or sales revenue was you projected a growth by about 50%. And I do realize that you have shown a stellar results in Q2. However, my calculation gives the number -- growth number at 40%. So how will you be able to meet the 50% goal that you have stated? Will you be stepping up your efforts even further to promote more sales in the second quarter. So this is my second question that goes to Studio Dragon. And my third question also goes to Studio Dragon. Well, in the PowerPoint presentation, I do not see numbers of asset under construction, what is the number?

Kay Choi

executive
#34

[Foreign Language]

Ji-eul Yang

executive
#35

[Interpreted] So this is CEO, Yang from TVING addressing your question. Well, CJ ENM and KT, we are looking at various other strategic agenda items, including our growth with TVING. And while we are looking at collaboration with KT not only to increase our OTT subscriber bases or dominance, but we do have hopes for other synergy effects as well. And as for the number of subscribers, we will be maintaining our goal of over 4 million by the end of this year. And in order to meet this target, we are thinking of various strategic directions, including our work with Paramount+ and various telecommunication companies and also with Seezn. However, there is tough competition in the market as well. There is rapid consolidation now ongoing, and there could be other unseen variables that pop up during our move towards the end of this year. And the subscriber goal, I think we could make it, and we will be keeping a keen active watch on the market to make things happen.

Kay Choi

executive
#36

[Interpreted] Now Studio Dragon.

Unknown Executive

executive
#37

[Interpreted] Yes, our target of 50% in terms of sales revenue, while you -- our current level is somewhere around 40% for the first half. And in the second half, we will begin to earn a supply into external TT, the original content for these OTTs will be active supply will begin in the coming fall. And we also have a Hollywood project in place, The Big Door Prize. And with that, I think we'll be meeting the goal set at earlier part of this year at 50%. And as for our asset under construction, last quarter number was at KRW 221.3 billion. In the second quarter, the number is more or less similar at somewhere around KRW 220 billion.

Operator

operator
#38

[Interpreted] The following question is by [indiscernible] management.

Unknown Analyst

analyst
#39

[Interpreted] Yes. My question goes to Studio Dragon. Well, congratulations on your good outstanding revenue numbers. But along with the improvement in the revenue numbers, I also see that your production cost to rise. Is it because you pay more to the actors or is it because of raw material price increases and other elements? Or is it because you have more concentration on original content?

Kay Choi

executive
#40

[Foreign Language]

Unknown Executive

executive
#41

[Interpreted] Yes, it's natural that the production cost rises with a revenue increase well. However, have I said that our cost number, it has seen good positive move profit rate, it has turned for the better. The production cost has seen a rise because of the increase in the number of titles that we produce.

Operator

operator
#42

[Interpreted] [Operator Instructions] The following question is by Park Hyung-Min from Cape Investment & Securities.

Hyung-Min Park

analyst
#43

[Interpreted] Yes, there are concerns over the ad market in the second half. So could you give us your projection on the second half ad market? And now my second question is related to Endeavor Content and the PPA, purchase price allocation. I would like to know more about the PPA. And now my third question goes to Studio Dragon. You've mentioned your U.S. project Big Door Prize, but are there any other pending U.S. projects that you could talk about?

Kay Choi

executive
#44

[Interpreted] So the content solutions team will be providing you with the answer for advertisement and the finance team will be addressing your PPA questions. Studio Dragon will be then addressing your Studio Dragon question.

Unknown Executive

executive
#45

[Interpreted] This is [indiscernible] content solutions. Yes. Well, actually, we saw 5% growth Y-o-Y in the first half broadcasting advertisement. But in the second half, we believe things will turn more sour. As you're well aware, COVID still continues to be and war is prolonged, it's being prolonged. And the fact we're seeing a negative move when it comes to foreign currency exchange rates and the interest rate is also on the rise. We see also a lot of pressure when it comes to raw materials. So globally, we'll be facing a dire economic situation. And with that, many companies will hesitate in their marketing spend. So all things being said, we expect the broadcasting ad market to see a negative growth of minus 2% on a Y-o-Y basis. So given the situation to date, we do expect to see the broadcasting app market to show a very limited growth of 1% for the year as a whole. So given the current broadcasting advertisement market situation, we are going to strategically engage in ad sales. So we're going to procure more share of wallet, all of our advertisers when it comes to digital and broadcasting advertisement and we also will launch various promotion activities with the agencies in order to procure our ad revenue and also to get more market share. So if I may bring you more on our ad offering strategy, we're going to concentrate more on performance ad offering because of the given bad or sour economic situation. So rather than focusing on brand advertisement, we're going to really promote the actual sales generation of our advertisers through [ i-ads ], which will give you link to the company's portal and also through live commerce through dire TV and also through the usage of YouTube. So we have a lot of digital subsidiaries under CJ ENM, and we would be also including their help. And for our anchor IP, it would be mainly the general ads that are aired or when anchor IPs are shown on the televisions. And for more tailor ads, it would be more of a branded content approach. So as mentioned, we do expect the overall industry or the market to see a limited growth of somewhere around 1%. But with the above-mentioned strategies, we will be outperforming this number. So we do expect to see a high single growth number here. And as far as market share, we believe that we would be going beyond the 22% mentioned. [Interpreted] Yes, now to address your PPA-related question. Well, we have evaluated the PPA numbers, and we have yet to be delivered the final conclusion from the auditors, external auditors. However, since many people are quite interested in this subject, I will give you a preliminary number. Well, the amount that will remain as goodwill stands at KRW 420 billion, and we've begun amortization on PPA. And in the first half, the reflected amount stands at [ KRW 3.4 billion ]. And compared to our operating profit numbers, this is not a big amount, not a concerning number. And in the second half, EC will begin in earnest with the delivery of the projects and that will continue well into the future, starting from year 2023. So the profit contribution from Endeavor Content will more than offset what we have spent on PPA.

Kay Choi

executive
#46

[Interpreted] So last question for Studio Dragon.

Unknown Executive

executive
#47

[Interpreted] I guess there are contents that were created and produced in Korea that was supplied to the global OTTs, but others as well. We also have projects that will actually be produced in the U.S. to be delivered to the audience there. We have [indiscernible], who started in Pachinko worked with us together in our project. And currently, we are in discussion with a platform for that project. So we have begun planning and development of this project. And we are in various negotiation stages. And there are other titles that we plan to pitch next -- in the coming few weeks and in the coming few months.

Kay Choi

executive
#48

[Interpreted] Yes. Thank you very much for your time. We'd especially like to thank Mr. Chris Rice and Graham Taylor from LA and London for joining us despite the odd hours. Thank you. [Interpreted] This concludes the fiscal year 2022 second quarter earning results by CJ ENM. Thank you for your participation. [Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]

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Programmatic access to Studio Dragon Corporation earnings transcripts and 251,000+ others is available through the EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments, full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.