TF1 SA (TFI) Earnings Call Transcript & Summary
February 11, 2022
Earnings Call Speaker Segments
Unknown Executive
executiveGood morning, ladies and gentlemen. I'm in charge of Investor Relations for TF1 Group. It's a real pleasure for me to welcome you today for TF1 Group results. Remember, you can ask your questions after the presentation via the website or via the phone line. I'd like to give the floor now to Gilles Pelisson, CEO and Chairman of the group.
Gilles Pélisson
executiveHello, good morning, everyone. It's a real pleasure for me to be meeting with you today for the presentation of 2021 financial results. In spite of a fairly complicated year yet again due to COVID, it nonetheless was a very good year for our group. Our presentation is going to, of course, first of all, say that we've booked results and successes in our operations, very, very sound and strong, both in our core business, which is Media business, but also in production with Newen Studios. Now to present these operating results, I'll be assisted by Sylvia Tassan Toffola, Managing Director for TF1 advertising business. She'll be presenting the very sound fundamentals that have been set up as well as the prospect with the stepping up of convergence between TV and Digital. Philippe Denery, of course, our CFO, will talk us through the financial results and also nonfinancial performance, which is very important, and you'll see that in that area as well, we've obtained extremely satisfactory results. Lastly, I'll come back to you after they speak to talk to you about the group's outlook in 2022, which is going to be a very exciting year. Now I'll talk to you about Media, the Media first with no further ado. Viewership up strongly, more and more services growing revenue. Content offer is leading. Now we can say that we've got to temper this and be -- keep a careful eye on things. The daily viewership has remained fairly stable. That's a good thing versus 2019. Nevertheless, there is a downtick. We knew this has been the case in the U.S.; generally, they're leading by 3 to 4 years. Now we can say that in France in the last -- when we’re talking about our growth is 4 plus, individual is 4 plus, about 3 hours, 39 viewership per day. That's very good. Nevertheless, if we look at our targets, particularly the women in charge of purchasing under 50 years of age, plus the 25 to 49 year olds, we see a slight downtick in TV consumption, especially in the younger group. So TV media is still very powerful, which makes up the bulk of French attention time. But we'll come back to the point. All in all, there is a down -- slight downturn, which is becoming more and more pronounced. TF1 and viewership. Of course, once again, the group has done very well indeed. Viewership reaching record levels for the 4 years plus. That's on the left-hand side of the screen. Inter alia, plus 0.4%, which brings us to 27.2%. Now as a private group, we've got 33% viewership for the FRDA minus 25%. We're seeing an increase in viewership share by 27%. It's the best year for TF1 since 2007. So that's a huge source of pride for our teams and great satisfaction for all of us. Indeed, TMC channel, which now is very much the #1 DTT channel with all the repositionings we've had, it's now 4.5% with Erica [indiscernible] in charge of programming at the group. TFX well-established, 3.4. Then we have from LCI, we'll come back to that later, which finishes the year at one point -- 1 point, well positioned indeed at the beginning of 2022. Now 25 to 49 year olds, good here, up for the year. And especially the TF1 channel is continuing to grow because it's at 20.6. You can see growth of 0.5. So we're not talking about older people, but actually strengthening our younger target group, boosting that group. TF1 channel, champion in multi genres. You know that for years, we've worked very hard to keep our different genres highly present on the channel. When you talk about TF1 channel, you're talking about news, 11 positions out of the top 100 for the 4 years plus. Several record viewership, like for the news show, some 8 million viewers. We've got entertainment, 15 slots in the top 100, like Koh-Lanta and also the La Legende, French drama, a very strong 32 positions out of the top 100 viewerships for the 4 years plus age. The success of Je te promets, 6.3 million. Hence, for the daily soaps, there are 2 that have really taken position, particularly one called Ici tout commence most recent, which has grown the beginning of the evening slot by 11 points versus what we had previously among the PDM in the 15 to 34. So very, very satisfactory. Sports. Eurosports with the EURO, we had 8 positions out of the top 100, 16.3 million for the weekend finals with Switzerland. And lastly, as you know, TV, as we've always said, is about social links, an important thing for a group such as ours. Our purpose is to provide inspiration, inspiration to society. So commitment is very important. Various types of commitment through news through drama. I've listed here Il est elle. This is drama about gender dysphoria. So these are interesting areas and TV viewers are very interested in these areas. This is all essential in the role, a position we intend to have as a leading group in private TV. A multichannel strategy, yet again, this year turned out to be the right strategy, very effective, let's put it that way, yielding great results. We've seen clear identities for each channel; clearer all the time. We can say this is certainly the case for TMC; it's been very successful, such as the Yann Barthes daily program, around 2.3 million viewers. That's really a record. On average, it's about 2 million. So highly satisfactory. LCI, TF1 Series Films, TFX, all of them looking very good. And very important, the circulation of content. So the multichannel strategy in terms of acquisition is great. That way you can amortize things over several channels above and beyond TF1, which is the flagship. So that's the -- one of the focuses of a multichannel strategy. It's going to be on linear, linear consumption. Now of course, we've also got much broader consumption in the attention market as it's called. And we're focusing here on the 25 to 49 year olds, 2 hours 51 minutes, I mentioned earlier, dark blue, this is linear TV. Hence forth, in addition to this, you've got SVOD, 46 minutes per day, then video games, then other videos. I didn't even list YouTube, that's 38 minutes. Social networks, 13 minutes. An important thing is to see the increase in the 21 minutes, which is not linear TV versus 2019. This is what we're very interested in, concerned about and excited about at the same time. This is part of the overall change in viewership. We're taking a clear position, first of all, with Salto, the platform we put together with our friends from M6 and France television, plus, of course, MYTF1, our group's platform that I'll be talking to you about again in just a few moments. The reach is growing. On the screen here, we can see what MYTF1 represents now. This is one of the features of 2021, a special feature, 2.7 billion videos viewed, 200 million per month. That's up 15% compared to 2020, which was already a year of very strong consumption. 27 million monthly users in MYTF1. So group MYTF1, as we can see, can bring its way to bear in this marketplace in France. Now high impact of our replays in the area of nonlinear and people can consume when they want to as they want to, where they want to, high impact. It's 20% more viewership in nonlinear than linear. Koh-Lanta, we can see the figures here, 18%. Gloria, 16%; La Promesse drama, we're talking about viewers who watch these both linear and nonlinear versions. And then one of the very important targets of ours was customer experience, user experience, top quality experience. Historically, we hadn’t reached the top level. Today, yes, we're very pleased to see. If you look at Android or Apple Store, the figures put us at the top of the class. So it gets people to want to watch, to want to consume and to come back to our platform. Hence forth, in our programming, we are fleet-footed agile, and we're seeking a reach. This, of course, is the shift, the transition in our group. When we look toward the future, we're looking for a very much broadened digital reach. What does that mean? It means now we talk about windowing. Windowing means our ability to use content to work over lifespan, which is much greater, longer than it would have been previously, i.e., just as broadcast in linear. So think of this sneak previews we do for instance, on Salto. Also on MYTF1 and MYTF1 MAX, which is a premium service. Plus, we're also talking about broadcast on TF1, and we're talking about replays, where you'll look up a replay on MYTF1. In addition, think of catalog content. So this nonlinear, de-linearized approach means we can also have, such as on this slide, reality TV on MYTF1. This way, we can get some of the people's public attention when they're surfing on the MYTF1 platform. GFL family, 50% viewership is nonlinear, which means people look us up, younger people, younger target audiences, look us up for themselves on MYTF1 mainly. And lastly, our presence in the social networks to bring in new viewers, 4 million followers. Now we're able to promote things to the social networks and gain loyal viewers. So we can say now, hence forth, the group is very much focusing on new consumption habits. It's a hybrid model, extending our reach. Now conventionally, we did this, thanks to our distribution agreements in the past. One of the big achievements in 2021 was the renewal in our distribution -- of our distribution agreements, especially with the market leader, the Orange Group, plus, thanks to our agreements with MYTF1 MAX, a premium service, for exchange for a small subscription, you can get non-ad replay, and you can also view most of our programs. Next comes Salto, which I talked about earlier. Salto, though it was not distributed through all the ISPs, it is distributed by Bouygues Telecom. And Salto is progressing, making -- achieving a very good year, highly present among younger targets than TV. Content, of course, is mainly French content, generally viewer numbers 30 hours per subscriber per month. So we're very much supporting this. We're very pleased this morning to see these results versus 2021. And then, of course, you've got the good fit, the complementarity of our website, 4 major brands. We now have a group TF1. Marmiton, Aufeminin, Doctissimo and Les Numeriques, which meet consumer expectations and especially advertiser expectations, giving them digital presence thereby increasing the reach of our content in areas that are very beneficial indeed. Now end my presentation to talk to you about complementary activities and businesses. We've got around 60 million viewers in this activity. You're thinking of music and entertainment, good growth here, up 10% for the year. And our [ alias ], through a partnership we already talked about, which is a stake we took in the Play Two, Believe -- stake in Believe. So this is making for digital relevance for artists that are part of Play Two. On the photo, we see here a very large number of artists we have there. Great diversity. This is great as we're teasing value out of this nugget that we created, and it's been recognized by Believe, and together, we'll be developing this in the future. Now on to licenses, Camping Paradis, real camping sites. Tfou Parc just got a first park for children in a shopping mall. There's going to be several of these. So licensing activities starting to develop using widely recognized brands of TF1 Group. I'll give the floor -- sorry, I want to talk about advertising income for the group, representing the bulk of our revenue out of the EUR 2.4 billion of consolidated revenue. I'd like to emphasize performance. Now of course, this has to be seen as the French GDP rebounded, uptick in GDP of 7%. And on important features, Sylvia will talk to you about this in a moment. Very important, we were able to do well during the recovery, up 14% for ad revenue. It had gone down previously. So a rebound uptick, 14% in advertising revenue for 2021. This demonstrates media TV is viewed as a sound, transparent, important media by advertisers, creating social links. So for advertisers and brands, they feel this is very important. In addition, we're talking to a communication screen, which is preferred by the new players, think of e-commerce, Tik-Tok, we see here Tinder, Matera, other kinds of brands that will become part of our offering to the market. Now important, if we look at the performance, we realized that what TF1's advertising unit has done has been speed up convergence between TV and digital. You'll see a demonstration of this in a moment. We've broadened our customer base. We have provided them with greater commitment, societal engagement, eco responsibility. This is something especially of interest to brands worldwide today. And [ Gretel's ] a pride of ours at TF1 Group. I'd like to give the floor now to Sylvia.
Sylvia Toffola
executiveThank you for that, Gilles, and good morning, everyone. Now during this pandemic, it seems evident that we've had some years that we're not likely to forget anytime soon, especially as every time a crisis rolls around, our model gets challenged and updated. That being said, it appears that over the last few weeks, it is the big social platform model under a certain mark that is getting disrupted by the market. But jokes aside, yes, our models are being challenged, but our results are still there. One of the main lessons drawn from this interesting period is the renewed trust that brands have in TV media. The reason for this is that to date, all measuring models in France and abroad have shown that TV media is the highest performance for return on investment and for contribution to sales with EUR 5.6 ROI on every euro invested. And secondly, TV media support synergies with other media levers such as Search plus 23% there. The main reason for this is the instantaneous power and coverage, as Gilles mentioned, with the figures tied in with the quality of our content. And when I say quality, I mean the premium nature of what we do, and that's what we're good at and also quality from the environmental standpoint, which is essential for brands today and will continue to be going forward. So clearly, this trust is our war chest as we move forward. However, this crisis has oiled the groove of the digitalization of the economy and audience behaviors. We now see total transparency and openness between digital and TV. And we believe this is an opportunity here at TF1. Our firm belief is that the advertising model and its resilience will require combining TV and digital. What's interesting to see at the end of the day here is that our model has shifted. It's evolved. We've gone from one dimension to a 3-dimensional model. The foundations are, of course, mass media. And Gilles mentioned this earlier, coverage is also important in this. In 2021, we moved to 98.7% coverage for 25, 49 years old. In 2018, we were at 91.4%. And I would like to underline the importance of advertising for that 25 to 49 category. 51 million viewers every week tune in to our shows. The second level is changes in regulation since August 2021, with segmented TV coming in. Segmented TV is the product of convergence. Because using this, you can target a household with targeted advertising. This is TV that is then sold to data CPMs. In 2022, we already have 5.5 million optimized households. And by the end of 2023, we want to have 9 million, about 1/3 of French households. The third level is the one-to-one with our digital offering. We now have a scalable digital offering with 2 pillars: MYTF1. Gilles mentioned we have 27 million unique visitors every month on that. But more important, from my perspective was in advertisers, 27 million log-ins. Log-ins means that we're not reliant on cookies. In 2023, with Google, there will no longer be any cookies to rely on. This is a significant competitive edge for us as we move forward. For publisher sites, we've got 48 million unique visits every month. And again, an interesting figure, 59 million subscribers on social media, and we know how important the social aspect is. And finally, to fully evidence this digital shift, which is likely to increase in the future. On deduplicated, all of our video offering with published -- unified publishers, MYTF1 and everything that we consider being digital, 40 million unique monthly visitors. On the French market, that puts us in fourth position after Meta, Facebook and YouTube. Our road map is clear on this. 4 main pillars: creating value by changing purchasing behaviors, convergence as well so that we can maintain our position as content consumption becomes more 360 and multichannel in nature, getting new sectors, getting new clients to renew our portfolio and also, as you mentioned, transformation of our teams in the way we work together, being more agile, working as more of a matrix, getting more talent, and also having our staff and the advertising market take up the challenges of more sustainable and more responsible advertising. And once again, as a media group versus other platforms, being a media player is a competitive advantage as we aim to be transparent for what advertisers want from us in that category. On value creation, our strategy is proactive, and our vision is simple. We want to offer the advertising market a new deal with all stakeholders involved, advertisers, agencies and media to work all together to overhaul the KPIs for purchasing behavior for the advertising market so that we can implement that conversion, implement that liquidation of inventory. This will require more automation. This will require more cross-media measures. I'll get back to that later, single currency, and we want the advertising currency in France and in the world to be the CPM data currency. And on these 2 things, cross media and CPM data, I wanted to underline that French dynamic that's also operating abroad, especially in the U.S. right now, in the U.K. and in Germany, with a measure called CFlight, which is a way to calculate the de-duplication phenomenon and to identify the effect of combining de-linear and digital media from 2022. This is what we want to be able to provide to the French market and then implement it in 2023. When it comes to convergence, which is, of course, huge for us, as you've understood, we need to ramp up and get faster. Two focuses, segmented TV and data. For segmented TV, it is true that the figures are still low. However, we are satisfied with our first year. There are 2 reasons for this. First of all, and it's worth reminding ourselves of the French market is the only market where we combine operators and business lines. Everyone is working on the same thing. And we can commend the fact that everything works. And the second reason we're happy with this situation, this is very important for our future, is that segmented TV right now is kind of a lab and it's also a way that we're getting new customers. Out of 165 campaigns, 55% of them were first-time users. Segmented TV is open to prime time TV for the digital services, multi-spot TV, where you can have rather than just one, here, you can have multiple. And also I mentioned upscaling industrialization. The challenge is how we can shift segmented TV to programation. We're working with one of the largest video providers behind Google so that from 2022, we can offer the advertising market that segmented TV as a pragmatic. This is the currency for the future going forward, our work with Infinity and TVS. We have 500 data segments, 100 of which are TV and digital and 600 on top of that data segment, which are provided by our publisher sites through their environments, food, health, beauty, all of this feeds into a complementary ecosystem. But we always need to remain agile and understand what our advertisers are looking for. There's no surprises there. Retail, e-commerce, are first and foremost in their minds. This means that we're currently working on the retail French joint venture, Infinity with Intermarche and Casino supermarkets, and we would be the go-to platform to work on their digital platform. 17 million members, 22% market share for Infinity for the food market and more than 40% market share for drive-ins. For Conquest again, we're ambitious. We've got a strategy right now that's a 2-pronged strategy. National, getting new people to sign up, and this is where you need technology, this is where you need platforms. We have a tool called La Box. And on top of that, we're looking at how we can get more growth on our local market through other means. On that local dynamic, we have once again sought to create a strong partnership with Leboncoin, which is a pure player of local sales for SMEs in France. So they're going to work very locally to recruit new advertisers. And on segmented TV, we've already had 50 or so campaigns that we've undertaken with them. For the dynamic, it's important to share figures with you as well. We have 600 new clients out of the 1,750 for the last year. Net, that is 300 more clients versus 2021. For the e-commerce pure players, which is a strong growth driver for us, this is important to note, that the GAFAs are currently eating into our top 20 advertiser rankings every day. On our shows, we have Google, Netflix, Amazon, and this new generation of pure players, the drive to consumers that came out from the COVID crisis. And the numbers there are up 31.4% for the pure players versus 2021. On top of that, on a more event-based logic, our publisher sites do have a role to play in this by surfing the trend of live shopping. So as part of a streaming service, you can offer demos and brands. In many ways, this is a rework of TV shopping that we've known for a while, but it's an interesting way to directly link consumers and the presenters and there's some strong growth potential there. Next, we have transformation. TF1PUB and TF1 Group has a role to play as an objective driver for the French advertising market. And once again, we have a platform that is fully under control and that has a strong structure to it. It starts in-house and leading by example. So for our business line, we have set up a training program working with C3D to train all of our TF1PUB people on responsible advertising and eco concerns. Our ambition is to provide to the market an overview of advertising that is co-built with the advertisers. We're also looking to reduce our own carbon footprint. And in this regard, we have made commitments that are part of the TF1 Group commitments with minus 30% our carbon footprint by 2030. The third thing as a business line is, of course, our ability to have offerings and bespoke things that we can provide to the advertisers related to CSR and the green transition. We're stepping up to the plate in this regard. We have a third party working with this ADEME. And the fourth thing is contribution to the overall marketplace, the way we identify the carbon footprint of campaigns this time. And doing that, we need to agree on a shared taxonomy so that we have comparable figures. And I would like to share with you this morning a little figure. We decided to count out to the 12,000 adverts that have been shown on our channels in 2021, how many of them were about CSR. And the figure came back at 20% of advertisers who at least had one CSR-related message in 2021, and that's an important figure that we're going to be monitoring as we go forward. But we wanted to go even further and deeper. So how can we reconcile brand advertising and consumers and what they want. We've seen this as part of the citizen convention in France. There are green laws, the [indiscernible] law in France as well. We are going to be committing to a media climate contract. So beyond sales, we have decided to create an advertising fund for the environment. This is the first advertising fund of this nature in the market, and it's very simple. Every advertiser who advertises one of the ADEME labels, such as the energy label will be able to pay into a fund that will then finance messages for the general public, promoting the virtues of good practice and the virtues of these labels. We've got a short video for you that presents the fund, Eco-Funding, and thank you for your attention. Everyone wants to eat better, healthier food, safer food, food that's more respectful of the environment and more reasonable consumption, so we can commit to the future of our planet. TF1 Group is therefore launching Eco-Funding. This is an environmental program that is participatory and free for our advertisers. If you advertise on our channels, products or services that are sustainable, that are approved by the ADEME such as the energy labeling, referability index, environmental labeling or various other environmental labels that will automatically trigger funding of the Eco-Funding fund. That will be commensurate with the advertising budget and will be 100% paid by TF1. No extra cost for you. We are, therefore, committed to promoting on our media awareness raising campaigns that explain to the general public the value of the ADEME supported programs. You may know that today, there are a lot of criteria and labels related to eco sustainability. And we can put forward your logo promoting your own commitment to the environment. More people promote eco-friendly products and services, the more they'll get noticed through Eco-Funding.
Gilles Pélisson
executiveThank you very much, Sylvia, for that. Let's now move on to our presentation of Newen studios, which is our production gold nugget and has been able to show the solidity of its model, its resilience and its ability to develop over the last years as I'd like to remind you that we purchased a very French group, and we transformed it and overhauled it entirely. This is a multi-genre strategy. And we've got 7 different types of business lines roughly. You’ve got Telefilms, straight to telefilms. This was purchased from the U.S. and Canada with Reel One production in just a number of years. In 2, 3 years, it's gone from 35 telefilms to more than 100 TV productions, and that we can be very proud of that. And a major American player, Arts and Entertainment, A&E, they wanted to invest and take a stake whilst also having a supply subsidiary for their own channel, so we can call this a solidification of Reel One's model. The more industrial side of Newen is, of course, the production of daily soaps. We've got 3 in France, 1 in Belgium with Lisa. These are extremely successful, and they show the group's ability to work on this type of film. Then we've got drama. And we can leverage the cross-fertilization potential with our presence in 9 different countries, 7 of which are extremely active on drama. And we have talent and labels with presence in the U.K., in France, and we've got Liaison, which is the first big production by Apple in Europe, which has been done by Leonis in France and Ring Studio under the Newen Umbrella. So distribution, of course, is very important as well. We've renamed it Newen Connect. This is the ability that the know-how related to promoting local creation, French creation all around the world. I've got an example here, which is HPI, which is a huge success story in France that's now being distributed in 68 countries, prime time showings in Italy. And this is in large part due to the talent in the teams at Newen Connect. And then 3 other businesses, Entertainment, with one production called Scars of Life, which received an Emmy award. So strengthened presence in France, 2 new producers, De Mensen in Belgium and iZen in Spain, The Territory, so on the documentary side, a strong relationship with the platforms on the documentaries. We've produced for Netflix. We produced PSG for Amazon. The Territory was the one we made for National Geographic with a company that we just purchased called Real Lava. And then the final genre, the final pillar, which is very important, especially for us in France, animation. As you know, the French studios are very good at animation. We've got Blue Spirit flying the flag for France in Angouleme and also Montreal in Canada. They have strengthened themselves, either by growing their teams, but also by working with distributors, Canal or TF1 broadcasters or working for Marvel in their portfolio. All of this means our strategy is multi-genre, multi-business, international, multi-territory, multi-client strategy. So we're being able to rebalance revenue, 47%. We are reaching 50% for Newen. So a very strong progress in the production group. Now of course, the order book looks very good, 1,600 hours. So we can look to the future with great confidence. Also think of partnerships. I alluded to these briefly, partnerships with platforms, major producers, clients. We can be pleased, for instance, about the series where we were in the forefront in terms of modernity and our proposals in Spain. Thanks to iZen's Insiders, which was produced by Netflix, it's a TV reality show like Big Brother. In France, there's one called L'opera produced. It's now in season 2 already for OCS, produced by Newen France. Then a series that we're extremely proud of called Undercover produced in Belgium by De Mensen. It is in season 3 now in Netflix. There was also a feature film on this through Netflix. Netflix also ordered a spin-off on one of the main characters from the series, very -- called Ferry, sorry, and we'll be seeing this in the very near future. This just goes to show our ability to develop, to really go international. Hence forth we’re present in 9 countries with Newen. The group representing revenue, including everything produced for TF1 Group, in the neighborhood of EUR 400 million. So excellent presence in production. I'd like to hand the floor to Philippe Denery now to talk you through the financial results.
Philippe Denery
executiveThank you, Gilles. Good morning to you, one and all. I'll be talking through the 2021 financial results. You'll see the financial statements, the appendices and the various reports on the TF1 Group website. Now as you've understood these results after hearing the presentations, you know that these results are a reflection of a strategy, which has been conducted for several years now. Firstly, we've extended our advertising offering growth in non-ad revenue. We're containing costs, and we're developing production activities in business. We've also had a nonfinancial strategy, which Sylvia already alluded to, gave us some info, and Gilles will come back to that as well. Pertaining to the actual figures as such, consolidated group revenue for full fiscal year, EUR 2.427 billion is up EUR 345 million, up 16.6%. The important thing is to look at this versus 2019. Versus 2019, up 3.8%. Revenue coming from all of our business areas. We see this reflected everywhere to begin with the Media Division. Media, up 13.2%. We can say that this growth is mainly due to good performance in advertising, EUR 1.6 some billion, 14 point growth. And our group revenue in 2019 was EUR 1.6 billion, so advertising growth of more than 2.6% versus 2019. Now I want to talk to you about advertising, digital advertising revenue, EUR 142.5 million, which is up 11%. The growth is really boosted by the development of advertising revenue in MYTF1, growth on the order of 35% to 40% for the fiscal period, just around 35% for 2021. That's very good performance for advertising revenue in the MYTF1 digital component. This represents slightly down versus websites. Non-advertising revenue EUR 97 million, up by EUR 32 million, up around 9%, a reflection of good performance of all the distribution activities and interactivity of our musical activity with Play Two, plus a reflection of services and advertiser services, influencers and so forth, growing this year with very good performance. Newen studios, EUR 335 million, up over EUR 100 million. You'll observe here that under this segment, we sold La Games growth like-for-like EUR 120 million, which is a very good growth compared to 2020. 2020 in this sector was particularly hit by the health crisis, where some filming production was stopped. So we can say that there is a COVID-related element. Out of EUR 120 million, around EUR 45 million is catch-up, so to speak, due to COVID-related slowdowns. Previously, around EUR 35 million is growth through new production, as you talked about this earlier. And around EUR 15 million comes from a scope effect because we acquired 2 subsidiaries, one in Spain, iZen, one other in Germany and is hence forth, been consolidated for part of the year. And so you can see that recategorization, EUR 22 million, the exiting of the games activity, which used to be in this sector and recategorizing music under media. Now programming costs, EUR 981 million. We give programming costs in total, the 5 channels. This figure also includes programming cost for Pay TV as well as programming costs for MYTF1, EUR 981 million. All programming costs for this year, EUR 981 million. Of course, this is up compared to last year by EUR 112 million -- some EUR 113 million, but down compared to 2019 because like-for-like scope, same scope of the figure was EUR 1.11 billion for programming costs, so a savings of around EUR 30 million versus 2019. All programming genres are down compared to 2019, an increase compared to last year, of course. Now last year, I'd remind you the savings was in conjunction with the drop in demand for the ad market, also relating to limited spot purchases, especially for feature films. And then last year phenomenon, a special situation led to rebroadcast levels that were particularly high, but that was due to those very unusual circumstances during part of the year. You'll also observe a more significant increase in Sports, this genre. Sporting costs increased, and there was not much Sporting programming last year, some of the French teams this year, there is the Euro. And in 2019, there was a Rugby World Cup. So changes here very much linked to various sporting events that do or do not take place in a given year, and that will also be the case in 2022. Now to talk to you about current operating profit per segment. Group-wide, you saw it's EUR 343 million, margin rate, 14.1%. If we restate these results, tax credit that we had for 2021 booked in 2021. Margin rate, 12.9%, so above 2019, where we reached 10.9% margin rate. Now if we specify this figure breakout, the EUR 343 million between media and studios, media generating profit of EUR 304 million for the full year, EUR 35 million, 14.6% margin here. Now of course, strong contribution coming from advertising in these results. The next comes Newen Studios. Contribution is EUR 38.6 million. The margin rate, 11.5% for the full year. I have to mention in talking about the profit from Newen Studio, two points that are nonrecurring, one shot, so to speak, nonrecurring in these profits, we've taken into account provisions relating to the probable moving of the studios at Newen -- the teams at Newen Studios, plus the readjustment of the Canadian asset. That's an impact on the profits by around EUR 4 million. So this is a result of 11.5% restated for those elements, those nonrecurring elements, would be 12.5%. Next, the consolidated income statement. I won't repeat the first 2 lines that I've already talked you through in detail. Next, expenses, cost and amortizations. EUR 1.103 billion, up versus last year. The increase is mainly due to increased costs, including production because, of course, there is a significant increase in production activity that leads to increased expenses and overheads, although overheads slightly down overall in the overall increase, just as we saw this is a scope effect with the integration of iZen and Flare into production. If we look at the other expenses and operating income. Quarter after quarter, we see the cost here that we take, which relates to the expected merger of the -- project with the merger of TF1 M6. No further comments on the income statement, although I would mention the proportion of equity affiliates, you can see the proportion of losses relating to Salto. The consolidated balance sheet now. Not many comments here, not much of a change, except to shareholders equity and the dividend adjustments in goodwill due to the exiting of international subsidiaries from the digital division as well as the entry of iZen and Flare. And then we've got positive cash into the year, EUR 200 million, EUR 198 million in positive cash. And I'll go back to the point in just a moment. Changes in net debt, which is positive cash, we stood at 0 January 1 last. We have cash flow of EUR 583 million. This is up by 56% due to increased earnings and good full year results. Not many comments on lease debt, which is flat compared to last year. Lease obligations, WCR improved by EUR 57 million after an improvement last year of around EUR 100 million in WCR. It's important to underscore this. Yet again, the teams did good cash management and have done an excellent job of it during the year. The improvement in WCR generates further cash flow for the fiscal period. Lastly, we invested to the tune of EUR 330 million, up of course, compared to last year. This ties in -- has to do with production and a resumption in production activities. So for the full year, we're seeing cash flow after WCR of EUR 289 million, EUR 289 million cash flow for the full year. Not much to say about divestments and investments. There were a few acquisitions and a few small divestments internationally. Now to move on to -- EUR 93 million. This is a payout of dividends for the fiscal period 2021. Plus, you've got loans to Salto during the period, offset by repayment of loans for the Canadian subsidiary. This is around EUR 40 million, 4-0. The Board of Directors yesterday decided to propose to the shareholders' meeting, which will be held next April a dividend of EUR 0.45 per share, which is the same amount as the dividend paid out last year, a reflection of the full year's profits. Briefly to talk to you about our share price, we can see the changes in TF1 share price were at the top end versus our peers. Share price over the yearly period went from EUR 7.19 to EUR 8.65. Its performance was well in line with the industry and really at the top end of the range in terms of overall performance for the industry, and we're very pleased to be able to say that. Those were my points. I'd like to give the floor now to Gilles to talk about nonfinancial performance. Thank you very much for your attention.
Gilles Pélisson
executiveThank you for that. Yes. Nonfinancial performance, as we know, is very important for our staff and for our clients and for you, investors. This is why we're extremely proud to have achieved a number of successes in 2021, which come to crown all of the efforts I believe that the group is doing in this regard. The Dow Jones Sustainability Index, we are up one position, now fourth position overall. And I think we can be very proud of that. On the S&P, we are once again present in the Global Sustainability Yearbook for 2022. So something quite exceptional for a group of our size. And then on our big KPIs, we are continuing to bring more women into our upper management strata. That's been recognized, I believe, by GAIA, 47.3% now, up 19 points versus 2015. And that has us in the group of companies with management and the future of management that is the most balanced from a gender perspective. And then at Newen, we have a diversity and inclusion committee that's been created to represent society as a whole in the countries where we work and French society and bringing more women into TV production, which is very important to us. Moving on to the final part of our presentation. This is outlook for the group. I would just like to say that the environment is very complex. One, this is a world that is very much [ VUCAF ]. And the group's model in this environment is becoming stronger. We have the strong basics that we reminded you of, so did Sylvia, as we shift towards streaming. The world of digital, and we already have a lot of assets in that, 27 million people logging in as we move in towards technology, data and customization, which is a huge asset to have those numbers, renewing our distribution agreements with the big service providers in France, which is something that's going to be important for our future development. Segmented TV is still small as it stands, but it opens up a great potential as we go forward and having a kind of best of both worlds situation, where we have the reach and the power of traditional TV media and the targeted ability of Internet-based technology. We're investing in technology and platforms. And a few weeks ago, TF Info came in showing that on a mobile app, TF1 as a group through the quality of the information we provide, can be innovative and also provide a customized daily news show. We're very proud of that. And then we have the investments that we're making in content, especially with Salto, which enables us to be present on the entire value chain of content with that windowing that I mentioned earlier and Newen Studio. We discussed this earlier with the growth potential that they have in the right direction as well with the arrival of the new clients, the big international platforms and we are delighted to be of service to them. So a healthy group, and that is precisely the target that we set for ourselves to overcome the huge challenge that is the fusion with M6. And I wanted to come back on some of the key ins and outs of that. That merger means stronger cultural sovereignty. We are French. We have a lot to offer as a French group, and we have a lot of content that we can make. This is a legacy that goes from tourism through gastronomy to beautiful countryside. And we believe that having a champion player that is stronger and bigger will enable us to better represent everything that is French in our country. We are a partner in the French economy, which means that audiovisual creation, when you create daily shows, when you create jobs, as we do, that is a way that you can strengthen French business. Cinema, news and sport in France are the key pillars in which we have partnerships and that we're investing in through our content. This guarantees long-term financing for content creation in France. And this is content that is produced and cut in France, and this is important as fake news and social media is on the rise. We have independent professional, news sources and journalists that check and double check the news that they're putting out there because that's the kind of world we live in. This is an asset for the general public. Of course, we believe that we need strong public services in our country. But on top of that, we also think that you need strong private presence that can provide a free service that is diversified and reliable for everyone. This is part of our partnership with our distributors and the Internet service providers, which can strengthen the customer experience for their own consumers by offering our services to their subscribers, and that will be even easier as we come together. The advertising market, as we explained, with brands that is becoming stronger through quality offerings and innovative services because TV media strengthens digital media. And then together, they can provide unique opportunities. As we know, the digital market has developed strongly. We're now talking 700 billion dominated by Google, Facebook and Amazon right now, and we think that it will be good to keep a foot in that door. And the group is accelerating its digital transformation, as I'm sure you've gotten throughout the presentation this morning, by taking strong positions in, for example, streaming and strengthening our position for the future. We'll be able to come back with Philippe during Q&A to some of the extra things here. We are working with the competition authorities in France, ARCOM as well, which is the new name of what it was the CSA, which overviews the audiovisual and digital advertising. And then we will be shifting down from 10 channels to 7 channels to be compliant with current French law. Thanks to these results, we believe that our group is well positioned to seize future opportunities, the greatest of those opportunities being the merger with M6. And myself and Philippe are here to answer any questions you may have that you can ask in both French and English.
Operator
operator[Operator Instructions] We have a question right now from Annick Maas from BNP.
Annick Maas
analystMy first question is, of course, on the TV advertising market. Could you tell us about the first months of the year? That will be fantastic. Second question, in your press release, you said that you're going to be ramping up the development of Newen Studios. What does that mean exactly? Are we talking nonorganic investment, internationalization, new format? Can you tell us exactly what that's about? And then finally, where is Salto at? Are you still happy with your investment plan? Do you think it needs to be strengthened? And could Philippe give us an idea of the programming costs for this year?
Gilles Pélisson
executiveOkay. So for the advertising market, I understand why you're interested. We're very interested as well. The end of 2021 and the final quarter was very good with strong growth. 2022 has started pretty strongly with a market that is looking solid. A lot of investment in 2021 that means that the advertisers are taking a bit of time to ramp up investment again, January and February, genuinely slow anyway. So we don't have much forward visibility. It's what our business is all about. We rarely know what our big clients are going to do for the next 6 or 9 months. But our big advertiser contracts are going very smoothly indeed. So I am confident in my answer to you on that. For Newen, of course, we want to build on the extraordinary diversity that Newen has in its geographical presence and also in its multi-genre portfolio for its production. Yes, there will be further developments. We are thinking we're going to see external development growth, especially as we continue to add talent, to gather talent from various origins and sources. We haven't covered all of Europe yet. We still don't have presence in a number of countries, but I can't tell you exactly where, when and how because as I'm sure you can imagine, the competition is very cutthroat. We can tell you about the announcement as and when we make them. For Salto, Salto put in a good year in 2021 given the circumstances. So only being distributed by one French ISP, Bouygues Telecom. We, of course, hope that Salto in the future will be distributed by the other French ISPs. We're very happy to see young people being the main consumers of Salto services, programs that are our own M6 and France Televisions, which are very French, 70% of them -- 70% of the consumption is French, and that makes sense because a lot of the offering is French. But it's a great alternative to those international platforms, and that's what Salto was all about from the get-go. I often take the example of Hulu in the U.S. with the 4 main competitors coming together to put Hulu to the American market. This is quite similar for France. Upcoming investment, we will see Salto changing based on the merger or nonmerger depending on our situations as part of a merger, Salto would become the premium part of the road map as we've seen with Nicolas de Tavernost.
Philippe Denery
executiveOn your other question, those EUR 900 million so that we spent on programming this year is a good baseline in 2022. As you know, we have the football World Cup that will be coming up at the end of the year. A football World Cup costs more than half a Euro Cup tournament. So the costs will be adjusted. We're expecting a slight uptick given that sporting event for 2022. However, over the last 2 or 3 years and today, more than ever, we are adapting to advertising demand and adapting to the advertising market as a whole. So we're expecting EUR 15 million or so in flexibility, either side of the baseline. That 2021 figure, like I said, is the baseline. And then depending on the year and depending on the sporting events that we're buying. And also, of course, depending on advertising demand, there will be adjustments up or down. That's how you should take that figure.
Operator
operatorOur next question is from Societe Generale, Christophe Cherblanc.
Christophe Cherblanc
analystI have a number of questions. First of all, on the dividend. You have results that are very good. Your balance sheet is very solid. And the dividend is not up. Should we see that as a signal on your dividend policy, if you were to go forward with the merger with M6? Or is there another explanation behind it? Secondly, on the balance sheet, Philippe mentioned the good WCR performance over the last 2 years. Your net cash is actually the WCR improvement. Is that sustainable? Or should we expect some kind of corrective measures in 2022? And then a third question, I might have missed it in your presentation. Philippe was mentioning costs related to reorganization in Canada for Newen. I think I heard EUR 5 million, but I wanted to be sure of that. And then finally, on Newen, I think that Gilles mentioned revenue at about EUR 400 million. Is that a good jump-off point as we look at revenue for 2022 for Newen?
Philippe Denery
executiveOn the dividend, that EUR 0.45 per share amount was set. And if you look at the press release, that was set when we announced the merger project. So that EUR 0.45 figure goes way back and shouldn't be a surprise to anyone. This is something that was part of the press release when we announced the potential merger, and it's simply related to the business environment. We believe that we've stabilized at EUR 0.45 versus what was given last year, but there is no shift in the dividend policy. That is just the framework that we kept going forward. Regarding WCR, yes, WCR has improvement, and that comes from in-depth work that's been done on fee recovery over the last years and improving our ability to work faster and to get what's owed us faster. Advertising, yes, but also production. And when it comes to production, this is our ability to get into countries to manage public funding and to manage our contracts. Indeed, it's not financially viable to continue to move in line with this trend based on WCR given the business model. So there may be a downward readjustment. We're going to try and maintain our performance at the levels that we've had it at over the last 2 years, but there's no reason for a significant uptick in our WCR, but it is a sensitive topic, and it is very difficult in any company to predict and model WCR changes. When it comes to Newen. Now we're not moving to Canada. We're not moving anything. It's Newen France that is going to be moving to the 15th [indiscernible] in Paris. So that's going to be offices that need to be renovated. Gilles has said this a couple of times. We want to bring together all of the Newen teams, that should be in March, and put them all under a single roof to promote synergies and creativity. So the teams are going to be moved. We had a number of sites around Paris mainly, and there will be specific costs related to moving new Newen France. And so that was the FYI that I gave you. The second thing was a readjustment for the Canadian subsidiary. So you had all the keywords, but not quite the underlying logic. But maybe I didn't explain it clearly enough. So yes, there will be adjustments done for Canada, goodwill assessment and A&E entering the -- taking out a stake in Reel One. So the profit and loss account was adjusted, seeing as we acquired the company more than a year ago, adjustment of goodwill. That's about EUR 1 million, give or take. That's a one-shot impact of the French moving of Newen Studios and the adjustment of the asset in Canada, we're talking EUR 4 million, EUR 5 million, give or take.
Gilles Pélisson
executiveAnd on the final part of the question, yes, let me come back to this. On top of what Philippe just said, on Newen, I worked with Bibiane Godfroid, who was the head of Newen Studios and the Head of the group, the new head of the group. We talked about production companies generally made up of lots of small companies, and we discussed how we could unify our presence in France, CAPA, TELFRANCE and 17 JUIN, they produce for a lot of French players. And we thought we could maybe bring everyone together, promote synergy and all of the benefits that go with being under the same roof. On top of that, you've got Blue Spirit and other animation studios. Blue Spirit is the -- Blue Spirit will have its kind of top management in the same place. And then the support functions for the international business will all be brought together under that same roof in the same building to promote synergy once again and to facilitate business, and that will happen in March. We're very happy about this, but it does involve some costs. If you look at our understanding of what Newen is, yes, you've got those EUR 335 million IFRS compliant that Philippe discussed and that have been approved by statutory auditors. But beyond the numbers, there's communication there. We have 2 regular programs produced for TF1 and some other things for the studios. You quite quickly get to that EUR 370 million, EUR 380 million figure.
Philippe Denery
executiveSo we're talking about EUR 400 million for the group once you look at the business volumes that are in play and being produced by Newen Studios. So IFRS figures for that EUR 335 million, so EUR 400 million next year. EUR 400 million is quite high. That growth rate will be pretty exceptional to see like-for-like. But Newen is going to continue to develop organically in 2022, and we have a lot of confidence in them, given there's strong demand for content. It's a growing market with strong demand on that side. So we're expecting growth rates that are pretty good for the coming year.
Christophe Cherblanc
analystCould I just come back to what you said at the end there, Philippe. As revenue related to the SMA decree for the length of production, is that something that's going to come in 2022 or will be full bore in 2023?
Philippe Denery
executiveMainly 2023 comes the answer. This year, we had good performance in 2 countries, in Belgium and in Canada with strong organic growth. The advantage there is that as part of these production cycles, there could be some countries that are very good 1 year and then that's good the following year and then gets offset by another country. That's what we're hoping for and counting on in 2022. With Spain, that's up and coming, for example, and improving revenue from platforms. As you know, for production, revenue is something that we have quite good long-term visibility on through our order book. So we're quite confident for 2022, even though for the French side of things, which accounts for 22% of overall business, which changes our appraisal of Newen Studios a little bit because the French market will only impact 50% of our revenue, but it's still good to have international presence. Be that as it may, we are keeping an eye on the development of our relationships with platforms and the percentages of our turnover that's coming from those platforms. During a previous call, I think we mentioned that on a nominal basis, about 15% of Newen's revenues of their order book that should come from Internet platforms, that guidance still holds. Even though in 2021 and '22, that number will be a little bit higher given the order book that we have.
Operator
operatorNext question from Barclays. Go ahead, Julien Roch.
Julien Roch
analystFirstly, Pages 10 and 11, which is linear and nonlinear consumption. Could we please get your total minutes for 2021? So total consumption, all TF1 Group programs on all media in 2021, minutes broken down between linear and nonlinear, if you don't mind. I think this is the most important KPI for me since you now sell multi-support -- multimedia audience. Second question, how do you answer UDM when you say TV isn't substitutable, that it's unique, that it's incredible, that there's no competition whatsoever from U.S. platforms. Of course, they might have asked them why TV market share is going down for their advisers. But anyway, what are your -- what's your pitch to prove that the important market, the relevant market isn't just TV, but the entire screen? Third question, could we get organic growth for Newen in 2021, excluding M&A, excluding currency effects? Since Newen's now international, there's also a currency effect plus their acquisitions. Look, we just get Newen's growth KPI for each half yearly period. That would certainly be welcome information.
Philippe Denery
executiveOkay. On your first subject, Julien, your first point. You're very constant. It's a quality, always asking the question. Yes, that's an indicator that today isn't yet reliable in terms of all of its components, not fully reliable. Therefore, we can't give you the actual number of minutes spent on each of our screens during the financial period. We're working on that. I know that this is an ongoing question of yours for several quarters now. In addition, this is an indicator that for us, isn't directly operational for the teams. It's an overall indicator and it's appropriate to ask for it, but it's not an operational indicator that the MYTF1 teams use the channels and the various people in operations, some actually use in the business activities. Giving you indicators that aren't from operations, disclosing them just as indicators reporting them just indicators, when we do that, we have to try to attach this to a specific model. At any rate, conversions between digital and TV, all in all, will probably mean that we will end up giving you this info in the future on a regular basis in a more detailed fashion. But again, to repeat, from an operations point of view, the approach is different in terms of videos viewed, time spent on certain programs and then total number of minutes, it's difficult [ to get ] total minute figure so far.
Gilles Pélisson
executiveNow UDM, the subject about the appropriateness of having M6 and TF1 merge and the fear that some advertisers might have. Well, first of all, if I've understood what happened in recent weeks, day after day, I see statements seem to calm down compared to the initial newspaper article, some statements made, I believe yesterday by the Senate Investigation Committee at a roundtable session on same advertising, was showing greater reserve on the subject, good [indiscernible] from Publicis mentioning that this convergence, TV and digital was in the works underway now 2, 3 years down the road. So I think this is very much contemporary. It's happening right now. Plus, people are realizing advertising in France is not expensive compared to other European countries or countries not the most expensive. Some people might be afraid prices would go up. I mean it's understandable people to scream their heads off. But we think there's a lot of posturing going on. But to come back to the basics, I believe the market, as we've seen, and this is the reason Sylvia Tassan Toffola spoke to us this morning. We see that more and more our business lines are moving in the direction of convergence. I believe once most French advertisers and the media agencies don't only want to be in the hands of 3 U.S. agencies, Google, Facebook and Amazon because they are the ones that are dominating the market in digital, the EUR 7.5 billion. In a big way in recent years, advertisers have gone in that direction. Well, this means that we will need to have, in the television market, a player with 1 or 2 advertising units. We'll see what the competition authority calls for and we place our trust in them. They will do a careful analysis of the competition situation. But the digital market is hence forth, interpenetrating TV, the TV market. Most players look at it that way. The return on investment is a similar order of magnitude. With TF1 PUB, we've established a currency that will be more and more of a shared currency. We had GRPs that used to be low in advertising CPM similar in digital. Now we're getting something as hybrid TF1 Group is proposing to advise to advertisers packages where you can have 90%, 95% of your budget in linear TV and the remainder in digital so that you can have multimedia ad campaigns. So the idea really is to work together with the advertisers in a very positive dynamic process as opposed to seeing -- now we've got to stick to TV, linear TV, stick to the past. We don't want to just look in the rearview mirror. We're looking toward the future. The future is segmented TV, is digital, it's going to be ad campaigns that are multimedia ad campaigns, where a group that has the technology, that has the smoothness, that has the data bases, that we would have at TF1, M6, that will be a group that would be the ideal partner for advertisers in France. That's what excites us. That's where we're more interested in versus saying, well, if you look at the group, through the rearview mirror and look at the past.
Philippe Denery
executiveNow your last question on organic growth, to try to specify that. Out of the EUR 335 million that we're reporting, there's EUR 15 million from a scope effect. That's external growth, the acquisition of iZen and Flare. So that makes up EUR 15 million. The remainder is COVID-impact, plus catch-up around 50%, and then the other 50% is pure organic growth. New production, as we said, lots more TV movies, great performance in Canada and Belgium. So if we exclude the COVID effect and exclude the scope effect, organic growth is approximately 20%, which is excellent performance this year. We can consider this around EUR 40 million coming from the new productions and growth in business in all countries, especially 2 countries I mentioned.
Julien Roch
analystOut of the EUR 335 million, EUR 15 million are scope effect. How much is the currency effect to Newen last year? FX.
Philippe Denery
executiveIt's not significant. We're located in several countries, but mostly in Europe. So in Belgium, there's no FX difference and so on. No impact for Spain either. Canada, we're talking about mainly. Now Canada, the currency, let's see Canada production activity such as local not fully consolidated, distribution activities are consolidated. So the currency effect would be a few million, not highly significant. So not -- well under EUR 10 million.
Operator
operatorNext [indiscernible].
Unknown Analyst
analystI have follow-up questions. First, cost on media, excluding programming costs down in '22. What about 2021? The tax credit, I think, is included under this category of costs. In addition, my understanding is there are some savings in addition to this. So what about 2022 on this subject? I'd like to react to a question on Salto and outlook for investment in 2020 transitional year before the merger. Investments for 2021, would this be a good proxy for 2022? And then last question on M&A. Your cash situation is comfortable, around EUR 200 million. Gilles, you talked about acquisitions at Newen digital. Do you confirm the second chunk of investments would be less of a priority now?
Philippe Denery
executiveAnswer on costs and how to look at 2021 in conjunction with 2022. Let's realize we've got careful cost control. We have no reason to see an increase in costs, except for programming costs. I've already talked to you a lot about programming costs. So look, as a year of cost stability like for like when it comes to scope, when you consolidate a new acquisition, if there were one. And of course, you consolidate both cost and revenue. But aside from that, basically, we can say there should be stability or a slight drop in our nonprogramming costs. We always prefer programming investment versus other costs. specifically, in this year, there'll probably be an increase in all technical costs, just a few dozen million euros. We intend to offset these by savings made elsewhere. Regarding Salto, I'm not sure I fully understood your question, Jerome, on Salto. Could you repeat it, please, or rephrase it? I didn't get it.
Gilles Pélisson
executiveIt's 2021 Salto costs. What would the impact be regarding 2022 costs?
Philippe Denery
executiveWell, on Salto -- it's the portion of losses, the EUR 28 million, which is the equity affiliate portion of losses. It's early days to give a specific answer. We are looking at the changes at Salto in 2022, there's no reason for those costs to increase. This proportion of losses should not increase. It would appear -- now what we'd expected and it continues to be true, there will be adjustments in the amounts. But in all likelihood, this year's loss will be the greatest loss over the first few years, which is to say, this should start going down afterwards. But we will have a portion of the losses for 2022.
Gilles Pélisson
executiveOn to M&A, you're right. Most of the M&A activity, if there is any. And I hope there will be further acquisitions for Newen. And these were done mainly by Newen. Under Unify, remember, after the recomposition of Unify, our positioning for main brands, main portals in France, no reason to see any further acquisitions in this area, probably be more fine-tuning our synergies within the group, and exposing these brands as best we can. We did this with Marmiton Associations, and we're seeing other exposure on our channels. So we're talking about showcasing our brands that the advertisers are interested in and the portal -- editors are interested as well. Other acquisitions, we did a very small acquisition recently, [indiscernible] Italy. These are tiny acquisitions just to make it possible for the companies to continue the development when it is appropriate. But for the time being, absolutely nothing is scheduled in this respect. Are there any further questions? If there are no other questions, we have a short CSR video that we would like to show you. It's a beautiful video. It lasts about 5 minutes or so if any of you are interested, unless there are any other questions you'd like to ask us.
Operator
operatorWe have a question coming through from the line of Richard Eary calling from UBS.
Richard Eary
analystSo just 3 questions from my side. Obviously, we saw a good step-up in the media margins this year, obviously, with good cost control, but obviously, better operating leverage. I know you've given some guidance around programming costs for '22, given -- factoring, obviously, the Football World Cup. But can we expect a similar margin as we've got in 2021, so that 14% to 15% level? And is that something that you think is sustainable over the medium term? So that's the first question. The second question goes back to Newen. And obviously, you've given some more color, but I just wondered whether you can be specific. Both ITV and Fremantle have actually given medium-term guidance around organic growth rates and revenues. I'm just wondering whether you can be more specific about your revenue growth expectations in '22 for Newen particularly given the production slate that you've got with streamers. So that would be the second question. The third question is that, obviously, there are some puts and takes in terms of costs that you've outlined around Newen. Could you just talk us through how you see that margin outlook for '22 and over the medium term? And then just lastly, coming back to the Tier 1 merger. You said it was obviously in line with previously discussed time lines. Can you be a bit more specific in terms of when we think we can get an announcement. And in a worst-case scenario, whether there are additional remedies that may be required. Can you talk about what those remedies could be so we can obviously think about that within the framework of the EUR 250 million to EUR 350 million basically the pro forma cost savings as previously announced?
Philippe Denery
executiveWell, on your first question, concerning the guidance for -- and that's the same for the second one. In the present context, we don't give any guidance, specific guidance in terms of figures. The main reason is due to the fact that the visibility remains low on advertising. And there is different -- in the context that there is different elements, which would be -- would probably be in this year could play positive, negative. So roughly what we can say is that, yes, of course, ITV is giving a guidance on its production business, but different size and longer historic, I would say, as compared to Newen. So step by step. We are just giving -- we are not giving a specific guidance. The trend is positive and the capacity of Newen to grow organically in line with what has been achieved during the last 4 years is something which could be a reference benchmark, basic point.
Gilles Pélisson
executiveNow concerning merger. On the merger, I think on the timeline, what is really the key is the whole process with the antitrust authority. So in that respect, we would be working with them following when they feel they have all the right content to enter into the official process, what is called in France, [Foreign Language], which the Grieg Group and TF1 as the company acquiring will be notifying. On the ARCOM, the CSA, it is a process whereby they will be investigating the context of the merger. They have a report that they would provide to the antitrust, which will, of course, enrich the analysis of the antitrust. What we are looking at is really the countdown from the renewal of the authorization for the TF1 channel and the M6 channel. This has to take place by May 23. It has to be in place 6 months beforehand so that the ARCOM can analyze it. And therefore, we have, as a group, to be ready in November 22, with 7 channels, and this, if we want to candidate for the renewal of those channels, that's what is at stake. So everything before that is just a question of compressing the calendar and making sure that we can deliver what is being asked by the various authorities. And then in the meantime, you have the process of divesting 3 channels. One is not at stake. It's Paris Premier which is already on the -- as a paid channel. So doesn't use its free-to-air authorization. But there are 2 others that we would have either to give back to the ARCOM if we were to decide that or we could sell them, and this is what is taking place currently. And we are in the process with M6 to look at various buyers, and we will keep you updated if we reach any agreement in that regard. And then on the rest, I don't think there is much we can say beyond that on remedies. The 2 shareholders have said that the merger won't be done at any cost. So yes, if there are substantial remedies, which couldn't be tackled by the 2 companies, yes, of course, we would look at it. But we are, of course, favoring the scenario. The primary scenario is to deliver the merger. And currently, we are fairly optimistic. Well, no more questions. Okay. So we are going to launch the movie, and thank you again. Thank you once again for being with us this morning. [Presentation]
Philippe Denery
executiveSo there you go. I hope you are now fully on board with our various commitments group-wide. Thank you for being part of our annual meeting, and we hope to see you all very soon for the next set of results. Have a good morning. [Statements in English on this transcript were spoken by an interpreter present on the live call.]
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