The Duckhorn Portfolio, Inc. (NAPA) Earnings Call Transcript & Summary

March 15, 2023

NYSE US conference_presentation 38 min

Earnings Call Speaker Segments

Peter Galbo

analyst
#1

Good morning, everyone. Welcome to day 2, the BofA Consumer Conference in Miami. My name is Peter Galbo from the food beverage team here at BofA. Really pleased to be joined this morning at the conference by Duckhorn Portfolio, roughly $400 million in revenue this year and the only pure-play public company in a luxury wine category, typical price range of $20 to $200 a bottle, including the famous Decoy, Duckhorn and Kosta Browne labels. It might be a little too early. I do encourage everyone at some point later in the day, have a glass of wine from one of Duckhorn's many brands. I'll make that plug for Alex. My personal favorite right now is the Canvasback, Washington, and then I also love the Goldeneye Pinot Noir Anderson Valley. So that's what I've been drinking I have that in the question for later. We'll definitely have to discuss what you're drinking out, Alex.

Alex Ryan

executive
#2

We can start now too.

Peter Galbo

analyst
#3

But just please, everyone, please welcome to the stage, Chairman, President and CEO, Alex Ryan; CFO, Lori Beaudoin, and Chief Strategy and Legal Officer, Sean Sullivan. Thank you guys all for being here. Really appreciate it.

Alex Ryan

executive
#4

Thanks for having us.

Peter Galbo

analyst
#5

So Alex, maybe we can just start off. I was hoping you can give us a quick recap of 2Q results you reported last week. Just any big questions you've had coming out of the call as you've been speaking to folks.

Alex Ryan

executive
#6

It was a great quarter for us. Obviously, the numbers reflected that, it continues to support our long-term growth strategy, focused on luxury wine. It's the only growing category, as you know, in scan data, but we continue to have a diversified customer base, diversified production base. We've talked about the visibility we've had into our costs, the price increases that have offset them. And I think as we continue to take share, we continue to gain momentum in the market and the markets are responding to that. And I think, most importantly, the consumers have accepted the prices and the styles the wine we're making, broadly speaking, regional, there aren't any real regional differences. So we are truly a national luxury brand, and we continue to create a lot of value for our consumers, and they're rewarding us with disproportionately high rate sales compared to our competition. So good quarter, and we think it's a good omen for the continuation of the year.

Peter Galbo

analyst
#7

Great. And just on the topic of kind of new-ish news, Lori, we'll be kind of stepping down from your role of retiring later this year. Just curious kind of how the process has gone so far and kind of trying to recruit a new CFO. It's an attractive position, obviously, to move out to Napa Valley. So just kind of any update you can give us on how the process is going?

Alex Ryan

executive
#8

Well, the new -- he or she has got some tough shoes to fill that's for sure, right? We have hired a national firm. We got onto it early. We've got a good strategy, kind of a continuation strategy with Lori to kind of make sure it's a seamless transition and it's going well. We've got some great candidates. We're in the process now moving toward kind of ratcheting down to a finer list, and I'm confident that we're on track with getting the right person in the seat at the right time later this spring.

Peter Galbo

analyst
#9

Great. And maybe if we can just take a step back, Alex, a theme over the past 2 days, there's obviously been a lot of conversation around the state of the consumer elasticities, you mentioned a little bit in your comments but I think where NAPA is a little different. Obviously, you offer the perspective just on the luxury consumer which I think has been heaving a bit differently. So just curious how you're seeing your more mainstream consumer versus luxury consumer at this point?

Alex Ryan

executive
#10

Well, we're seeing -- I think you kind of touched on it, kind of the success of our company has proven that we're focused. We're really, really focused. We don't do anything, but luxury wine. Luxury wine has been around since the Romans. We believe that is a solid long-term category, and we're focused there as we talked about earlier in that price point about $200 to $20 -- $20 to $200 kind of retail bottle price. That focus, I think, allows us to get really, really good and really, really deep with our consumers. What we're seeing at the trade level, the distribution of -- but, most importantly, the consumer levels, we're not seeing any trade down now in our products. We've all looked at scan data, it's moderated a little bit in total wine and luxury wine. We are far and away exceeding those rates for luxury wine. And I think it's -- we're kind of hitting all the important benchmarks, right? They've got an incredible brand strength they're working with. I've been doing it for over 40 years. So there's a lot of depth to it. Our trade and our distribution partners are getting the right incentive. They're making money on our products as people are focusing more on what they're purchasing and putting into their stores, in a restaurant. They're looking at smaller offerings and things they know will turn and sell. We clearly fit that bill. So we're seeing overall a lot of resiliency in our luxury customer base for our products.

Peter Galbo

analyst
#11

Great. And one of the things I think you often talk about, Alex, is just the benefits of being a pure play stand-alone luxury wine company. I think that's maybe a different message versus some of the spirits companies that will play across multiple categories or some of your other competitors that are total beverage alcohol. So just -- what are the merits to just being wine versus being more of a broader total beverage alcohol?

Alex Ryan

executive
#12

I don't want to oversimplify it, I think, but I think that in luxury, I think you get rewarded by not being a jack of all trades. I think people are -- the authenticity in the luxury product is that's what you do. That's what you know, that's what you focus on, right? We grow luxury grapes, we make luxury wine, we sell and distribute luxury wines in the places our customers want to buy luxury wines. We don't want to claim to be good at everything out there. It's a broad category, a very diversified broad category. And fine wine is done as fine wine is. We're slightly different than beer and spirits. So I think that for my team and our overall company and our focus that allows us to be strategically on point with what we do, making money, making wine, making sure it's profitable, looking at long-term shareholder value. But just we don't get distracted. So that point has resonated with investors, and I think it continues to allow us -- we've all read the same reviews, right? There's a lot of my competitors -- our competitors out there who are doing a lot of things well, but we're doing one thing great.

Peter Galbo

analyst
#13

Great. So Lori, maybe if I can bring you in here. A significant portion of the company's growth is coming from expanded distribution of Decoy in the U.S., you put out some targets in terms of account penetration, where you think the business can be over the long term. Can you just update us on the progress in terms of the distribution goals? How many customer accounts do you have? What the addressable market is? And then just where the biggest white space opportunities are for maybe a geographic standpoint?

Lori Beaudoin

executive
#14

Yes. Thanks, Peter. So as you mentioned, we have identified the incredible white space we have in distribution. And generally, Sean addresses that. Do you want to jump in, Sean? Or...

Sean Sullivan

executive
#15

Sure, yes. We talked about the broad based on our call recently with the broad-based availability of our wines. You talked about food retailers, you talked about liquor stores, restaurants, but I think the greatest quantum of opportunity still lies in the off-premise, just given its size and its opportunity. We have a strong presence in grocery. If you look at Albertsons, Safeway, Costco, you see a very nice representation of our wines, but even in larger chains like Kroger, BJs and then, of course, the independents, still a lot of room for us to be a more active part of their wine assortment. And so that's where we see those opportunities come. There's good distribution across the country of our Duckhorn wines, including Decoy you called out. But if I look at focus states like New York, Pennsylvania here in Florida, New York is a great example. We recently, as part of our investment over the past year, split some territory that we had where our sales team augments the distributor sales team. And we saw the beginnings of some nice depletions growth in the areas where folks had a more focused territory because of that. So that's an investment sort of feeding into what we see as that increase in addressable market. I'll refer back to the TAM analysis we do once a year. Over the past 3 years, we've picked up 3 percentage points of penetration into the account base that we think is appropriate for our wines. And we set a goal for ourselves of going from 24% account penetration to 29% account penetration, again, with the denominator being wines appropriate or store is appropriate for our wines over the course of the years leading up to and including fiscal '26. We think we're making good progress on that. And when you couple that with increasing the number of wines at each store and good velocities, that sets up really nicely, our positioning for algorithm of high single-digit growth.

Peter Galbo

analyst
#16

So just to clarify, Sean, on that. From calendar '22, basically start to finish, you went from 21% to 24% account penetration. That's kind of how we should...

Sean Sullivan

executive
#17

No, that was over the past 3 years.

Peter Galbo

analyst
#18

Past 3 years.

Sean Sullivan

executive
#19

So 3% growth over the past 3 years in account penetration. And as we noted in October, we've set a goal of going from 24% to 29%.

Peter Galbo

analyst
#20

And remind us just what's the total number of accounts you have kind of in that TAM. You've given a breakdown in...

Sean Sullivan

executive
#21

Right now, we're at about 59,000 accounts that we're in. And again, that could be 1 SKU, that could be 30 SKUs, depending on the situation.

Alex Ryan

executive
#22

We put it in context, out of about 250,000 that we've identified would be appropriate for Duckhorn luxury style wine.

Peter Galbo

analyst
#23

Right. Okay. Great.

Alex Ryan

executive
#24

And remember, on the growth algorithm, that penetration is one nice kind of gauge in your performance, but price increases direct-to-consumer right, innovation or all other levers on top of that, that are going to continue to make sure we hit our goals.

Sean Sullivan

executive
#25

Right. And the way I kind of thought about the algorithm, Lori and I've had a lot of conversations about this is for every kind of point you get, that gets you basically halfway or a little more to your organic sales target than if you've added some SKUs and some innovation and pricing can kind of get to the algorithm.

Alex Ryan

executive
#26

We call it frosting.

Sean Sullivan

executive
#27

We do that, Peter. Think of it as 3 vectors. It's the TAM addresses addressable what accounts we're in and you have the number of SKUs per account, then you have the loss.

Peter Galbo

analyst
#28

Right. Okay. My favorite topic. Let's talk about some innovation within some of the brands. You've had some wine extensions in Decoys, [ mothers ], Kosta Browne are top of this year. But can you just tell us a little bit about what's been in the pipeline, what we should start seeing in the marketplace as we kind of get over the next 12 months?

Alex Ryan

executive
#29

Just as a frame it up for everybody. Innovation invigorates a lot of the key components of our company. Invigorate your winemakers and your staff, right? You don't want them to become bored, certainly invigorate your customers something new to talk about when you go trying to open up a new door with a distributor or a trade account. Innovation, it's not easy, but it's a critical part of exciting the market. That's really, really important because if not, you run the risk becoming same old. And we've, for 40 years now, had innovation. It's a big part of how we want to continue to entice the market, open up doors, make contacts with customers. You mentioned to a couple, the Burgundy offering with the customer as precedent-setting, right? Nobody is doing this. And that was our kind of a regulatory Herculean effort, a lot of communication across the pond with our winemaker friends over there, really exciting stuff. So that was a lot of fun. The larger commercial scale, we've continued to migrate people from the traditional Decoy white label into Decoy limited, more premium. And actually, it's quite a bit different as most of the market, typically a wine extension drag it down the price category, we're trying to bring people up the price category with our innovations. So a slightly higher priced Decoy product called Decoy Limited, coming up the price chain from the Decoy standard white label. Just recently, we are doing some sparkling wines under Decoy and some [ numero ] under the Decoy Limited brand. So far, excellent uptake. Again, I think there are no black and white answer, it's all interrelated, but our customers trust us, right? So they're going to -- it's going to be easier for them to take on the wine extension from an overall trusted company than a brand-new company. We're seeing huge success, huge initial buyings and uptakes and the follow-up with the consumer has been really positive. So we think that there's a lot more to do within that brand. Our other brands were always -- especially DTC level, we're always offering new vineyard brands, new regional brands under the current label architecture. And the uptake has probably exceeded our expectations. So we're -- and people now expect that, right? So it keeps on giving. So we -- our winemakers are tasked to continually look in the cellar, what new and exciting out there can we offer to our staff or our customers that isn't currently out there. We're looking at some innovative things. Don't take this as a fact, but things like lower alcohol and healthy wines. These are important categories that we should know about. So we do a lot of R&D. You should be built part of the R&D panel. It's really -- it's a labor of love, but we do -- we're always looking at new wine opportunities for our customers. And I think that you should expect that into the future.

Peter Galbo

analyst
#30

Great. I would love to be on that R&D panel. Sounds like a good time. So maybe I'll just pause there and see if there's any questions in the room. I know we have a mic going around. We'll go to Brian.

Unknown Analyst

analyst
#31

[indiscernible] it's a bit of an outlier, right? We think about public wine companies. The landscape is literate, right? We can go back to Golden State [indiscernible], right? Some of the more vintage wine of states, like there's some -- there's -- it's not been a great experience.

Alex Ryan

executive
#32

We usually call them our competitors. We normally don't name people.

Unknown Analyst

analyst
#33

Well, we can disparage more here.

Alex Ryan

executive
#34

Okay. Fair enough.

Unknown Analyst

analyst
#35

But just you spent a lot of time before going public, talking about going public, I think we had a conversation 3 or 4 years ago about this, right. So if you could just kind of talk about your perspective on why NAPA is different and more important, like the durability of it, right? Like what's going to sustain it as an equity investment in the public markets in a way that other wine companies haven't been able to be sustainable?

Alex Ryan

executive
#36

All right. Next question please. No, it's a great question. And I think you have to go back to the company's founding, right? We've always had shareholders. We've always been -- Dan and Mark Duckhorn, our founders, created this wonderful idea of producing the best Merlot in the world and growing NAPA winery. We always had a shareholder base, right? So shareholder value, growth, profitability, shareholder value, innovation, these are not new concepts that came up when we decided to go public. These are in our DNA. Focused on wine and luxury wine only is focused on our DNA. This is not a new -- let's go public, come up with the right story. This is who we are. We just have a broader set of shareholders. Now we still run the company as winemakers first, is really good business people. Second, and I think if you confuse that, especially in the luxury wine business, it's an emotional purchase, right? You have -- you don't -- you have to know your audience, you have to know your cost, you have to know your distribution partners and what incentivizes them. I don't want to say we're really good at our business, but our focus allows us to concentrate on things that make us really good in our business. I would just say that in our DNA, growing shareholder value at a reasonable and expected rate even before we were public has not -- is not something new. So to have that high single-digit growth rate, it's not something that had to convince my staff was important. It's always been important. Now we're just telling the world about it every 90 days. So -- and you've heard us talk a lot about, it's not just selling wine. It's thinking 4 years ahead of time with a really diversified and understanding a really well diversified production schedule to make sure that you can deliver what your customers -- what the market wants you to do. You can't wake up tomorrow and decide to make good wine and get it out in the next week. You had to make that decision 3 to 4 years ago. And we understand that really, really well. So we've been doing this for 40 years, very, very profitable, very, very focused for 40 years. So we have a broader set of shareholders. But our core philosophy is of growth and innovation and profitability are not different -- any different than they were in 1986 or 1978.

Lori Beaudoin

executive
#37

I was just going to add, Brian. So our long-term growth algorithm is high single digits, right? And volume is our growth driver. But we won't do that at any expense, right? So we won't make crazy acquisitions that don't make sense to us. They need to be accretive. We grow our volume, but we also have resources that we commit to that to help ensure we're going to grow it. So we don't discount crazy, we won't -- there are certain levers we know we can pull and others that we know we should stay away from. So we invest in our sales team. We invest in our internal back end of the work as well to make sure we can grow and scale so we think of it, as Alex said, very long term, and we have strategy, how we're going to get there. We do the TAM analysis. We know what we have to go after to get there in the long run. So I think all that adds up to really make it so that we have a lot of confidence in achieving our goals.

Alex Ryan

executive
#38

And we've studied -- as you mentioned, we talked 4 years ago, we spent a lot of money, a lot of time to make sure we're well prepared to enter this new world and we've seen a lot of mistakes. You and I off-line could probably agree on some of our competitors have made, right? We manage inventory for the benefit of the market, not for our distributor for us. It's for the benefit of the market because, ultimately, that don't take you where you want to go. So making sure that all the important things are managed correctly and all the little things are managed correctly. I think we've got a good handle on it, very confident, though, that we do have a handle on it and it is sustainable. It never -- nothing's easy. All the good things are never easy but I think it is absolutely sustainable to continue to hold our luxury position, the luxury performance and results into the future, and we're setting ourselves up, as Lori said, on a long-term basis to be able to continue to achieve that.

Sean Sullivan

executive
#39

The other point of differentiation that we talked a lot about was knowing what you are in terms of luxury and particularly present at this point, the fact that we have a tailwind of premiumization that has been strong for the past 20 years and we are firmly and solely in luxury, which differentiates ourselves from pretty much all of the competitors that had a much broader lens intro...

Alex Ryan

executive
#40

Sean brings up a very interesting point. I think in the world of business today, right, being solely into something might be a little scary. We are in the band of luxury that has the most scale and growth, right? We could agree that a $500 bottle wine is luxury or growth in scale is there. At that $20 to $200, we think we've carved out and I think the data is showing it, the sweet spot of luxury, and we firmly believe that luxury is not going away. They may might move around in luxury, but the luxury buyer today is probably not going to jump to buy a $4 bottle wine. We just -- the data doesn't bear it out. We're seeing none of that. So we think we're in the right spot of the luxury category.

Unknown Analyst

analyst
#41

That makes sense. So it's a luxury company. As much as it is a wine company, it's also a luxury company.

Alex Ryan

executive
#42

Being the fact that a lot of pure play wine comps out there, sure, we're up there with all the great luxury companies we want to talk about.

Unknown Analyst

analyst
#43

All right. And then just follow-up or second question is just the weather in California has been in the headlines, right, a lot of rain, a lot of snow, so just to the extent that -- is it a positive? Is it a negative? Just again, as we're thinking about like...

Alex Ryan

executive
#44

Net positive. We're a farming company, a big part of our business is farming, right? That's really important. The infrastructure in California needs water, we're in good shape. There's a couple of trees that blue down and all that stuff. But the reality is it's not really impacted the important parts of sales and distribution for us. Sales were [indiscernible] little slow in December because of weather, they bounced back in January. So we believe those customers want to be part of the wine lifestyle. Net-net for the future of farming in California, I think the rains are absolutely good.

Lori Beaudoin

executive
#45

And Brian, as Alex talked and says, vineyards go to sleep in the winter, right? So they can flood, it doesn't matter because there's nothing happening in the vineyard in the winter, and it's really good for the soils for the water to soak in and to refill the aquifers. So the rains have been excellent for California in general and for us in particular.

Peter Galbo

analyst
#46

I think we had another question upfront. About weather. Okay. Did they answer your question?

Alex Ryan

executive
#47

On a broader picture, the way I look at climate change is -- it is absolutely real, and we have to be doing our parts and we have a lot of ESG initiatives and just farming initiatives to offset the risk climate change. Diversification though will always be the leading offset to that risk. We have vineyards in many, many, many locations to really -- and it's been proven historically for us, at least for 40 years, but I think you can look beyond that, that diversification of vineyard locations continually year in and year out allows us to manage our costs, our quantity, our style, our quality consistently -- on a consistent basis for the production of our wines. So nobody should be comfortable with climate change, but we're comfortable that our strategy of diversification of our supply and production is going to offset that allow us to continue to do what we do well.

Sean Sullivan

executive
#48

And our ESG strategy at large is based on what fortifies and strengthens our business because we believe that's the best way not only to provide the sustainability of the broader environment, but also of our business. And so we talk about things like even rootstock we choose when we replace a vineyard, the different avenues we have of production and balancing and optimizing in-house versus custom crush. All of those things go back to Alex's point of diversification and really build resiliency as we look forward to the eventuality of climate change and being able to manage it in a very productive and cost-effective way.

Peter Galbo

analyst
#49

Okay. Lori, I'm ready for some financial questions.

Lori Beaudoin

executive
#50

Okay.

Peter Galbo

analyst
#51

So maybe just to start, right? And this came up on the call last week. I think there's maybe been a little bit of confusion, but you've raised the guidance on gross margins twice this year from being down, call it, 50 to 100 bps. Now you're talking about moderate expansion that happened in the course of 2 quarters. So just -- what's been driving the upside? Anything you need to help us just in terms of the balance of the year, kind of how we should think about specifically the gross margin line?

Lori Beaudoin

executive
#52

Yes. Thank you. So we've guided to modest margin expansion for the year. So that won't hold true for Q3 as much as Q4 because remember the cadence switch for the Kosta Browne shipping, but for the end of the year. And that's mostly driven by realization of the pricing strategy that we've put in place and then also some brand mix is helping us there. And remember, we have really 3 channels that have different gross margins. And as our wine sell-through in the different channels, I'll remind you, it's a direct-to-consumer, direct in California and then the other 49 states and export. They have different gross profit margins, but they also have different operating expense. And so when it comes right down to earnings, they have very similar earnings results. So we're a little bit different than a normal CPG company where gross profit margin will really influence the bottom line. It's not so for us as much as -- it's more brand-driven. Brand will go straight to the bottom line as well as, like I said, this benefit from some of the pricing strategies we've implemented.

Alex Ryan

executive
#53

So we're somewhat channel-agnostic, right? Because the profitability all the way down is -- so it makes it easier to make sales decisions that way.

Lori Beaudoin

executive
#54

We don't have conflicting -- competing channels.

Peter Galbo

analyst
#55

Right, exactly. And then maybe the one other thing that's kind of been unique to NAPA, you probably haven't experienced as much inflation as other CPG companies. I mean it's something I think we've spent a lot of time talking about. But eventually, I would think some of that would catch up, whether it's higher farming costs or labor costs for vineyards. Just kind of remind us the cadence of how your costs flow through the P&L on sort of a delayed basis.

Lori Beaudoin

executive
#56

Sure. Yes. So cost of a bottle of wine, 65% to 85% of that is the fruit, the grape's component. And that we contract out long term in advance. We grow some of our own fruit as well as we have long-term relationships with a lot of growers. And we have -- what is it now 250 to 300 grow our partners that we work with. And we have long-term contracts with those folks. So we know today what our fruit cost will be, for the most part, for the '24 harvest. And those fruit contracts don't vary with current near-term inflation. They're based on an industry index. And we have -- those contracts were constantly going in and out of them depending if it's a good grower. We have good relationships with them. They deliver us great fruit. Those continue on for a long term. So we've got great visibility into the cost up to 85% of the cost of 1 bottle of wine. Long term out. So it takes us 5 to 48 months to produce wine depending on where that wine falls within our portfolio. So we have visibility into where that cost is going to come through. Now as you mentioned, the near term, we've had some price increases. The other big piece of that is our packaging. So the packaging component can change a little more near term, right? So the bottles that we bottle the wine in some of our whites go to market much quicker than some of the reds. And those -- we have long-term contracts as well, and they have prices that can change on an annual basis, but those price changes are capped. So we know what the cost of that is. We have a lot of levers as we go through our cost of goods. Every label that we make has a target margin so we focus on it on a label-by-label basis. We have a target margin. Sometimes, we're a little over. Sometimes, we're below. We don't have to have it exact for every label. But on average, our winemakers, our production team have a target for a particular brand. And we have a lot of long-term history of hitting our margins because of these levers they can pull. So that's how we go about it when we think about cost and margin on our wines.

Peter Galbo

analyst
#57

Great. And Alex, maybe this is the next topic is something I know you're very passionate about. I've heard you speak very passionately about it, tasting. Something on -- you've done a really nice job of reinvesting in the business, in particular, the sales force. I feel like you view it as a key kind of competitive advantage. Can you just talk about your sales force, both on- and off-premise, particularly the on-premise piece, which I think doesn't get as much attention as it probably deserves and just how you kind of see that going forward?

Alex Ryan

executive
#58

I'll go back by saying luxury wine, I think luxury purchases at some level, but certainly luxury wine, it's a very emotional purchase, right? You don't need a $75 bottle wine necessary. So there's a lot of hand-to-hand combat out there in the market. It's about developing relationships, you're selling an emotional product that you don't absolutely need so it's a block and tackling, having good people, having people out there telling the story in the markets. We have consistently since the beginning of time, invested in having the right salespeople and kind of continually decreasing more focused geographies throughout the United States as we've grown, again, kind of looking back there. Right now, we're looking at really making sure that we target investment in salespeople in the areas that are going to get us the best buck actually, but really making sure we have the right amount of people and there's a ramp-up to it. To tell the Duckhorn story, you can't just start tomorrow and be fully effective as a ramp-up. There's -- they're understanding the market, understanding you're making your contacts within the buying industry. So we do make step-up investments from time to time to make sure it's offensive, really. I don't want to -- if I need salespeople behind the 8 ball, then I'm too late. It's a long way of saying, having the right people on the ground to leverage our distributor sales force, to leverage and make sure the goals of our distributors are being attained to and making sure that we have good visibility into the market on and off in any given market, United States, around the world, it's just critically important on making investments during a downturn usually pays off in the upswing. We've seen it time and time again. And I think that it also has been evidenced by the fact that depletions are on target to make sure we hit our goals, almost more importantly, the data showing that we're taking share from somebody. And it's not just because our products are great because they are, but it's also the route in which we're going to market in the contacts, relationships we're building with key customers. And then the trust and the reliance that we're giving as a company. And we will continue to do that. I think that we -- the last year, we all noted in your write-ups that we did make a lockstep change in investment. In some sales systems and salespeople, we're seeing in those markets. I mean increased depletion rate, growth rates, which is what you're looking for. And over the next 6 months to 3 years of these people depending on the market get fully ingrained, we're going to expect to see continued taking up share and increased sales rates. On that particular subject, I'll also throw in marketing, right, making marketing investments, digital marketing, traditional marketing. And then remember also in our industry, direct-to-consumer sales, you could look at that as a high gross margin sales channel. You could also look at is just marketing. Our customers are paying for our market. Those are the highest most connected ways in which we talk to our customers is our direct-to-consumer sales because those people then do buy a lot of our wines through their traditional wholesale channels. So I think it would be silly to expect us as a luxury company, not to make sure that we have the highest quality marketing and sales approach in the industry. But by the same token, as we've all noted, we got to make sure that we maintain the right kind of operational efficiencies going forward for a luxury company. And I think we've got that well in hand.

Peter Galbo

analyst
#59

Great. We touched on marketing. So maybe we can move on to cash flow. Lori, obviously, the company has a pretty healthy cash flow profile. You've delevered the balance sheet pretty materially since the IPO. I think there's a lot of questions. We're seeing a lot of headlines, obviously, about some wineries in NAPA that may be having some financial issues, obviously, over the past week. Just kind of pose for us kind of where NAPA sits, right? Obviously, balance sheet is in a good spot. But how do you think about cash flow, capital allocation M&A? And then, Alex, just you speak to a lot of contact, obviously, in the industry. Just kind of what are you hearing from folks out there even in the past week given that...

Alex Ryan

executive
#60

Typically, people drink a lot of wine during banking crisis. Somebody had to break that up.

Lori Beaudoin

executive
#61

Peter. So as you mentioned, we do have a very strong balance sheet, and we're very happy about that. That doesn't just happen. We have been well aware of some macroeconomic concerns out there this time. So we've been very thoughtful. We have a very positive cash flow business, and we're able to delever, which is what we have been doing, 1.7x. And we'll continue to do that. So our preference is to delever, but we also have, as you mentioned, the strong balance sheet, which gives us the ability to invest if we find the right opportunity. Opportunities have to be accretive before we will invest. So we've looked at a lot of things, and we continue to do that. But we don't -- we would never lever more than like 4x just because that doesn't make sense to us to put the business at risk. So in terms of thinking about M&A, we will invest in both brands as well as vineyards, wineries, those types of things. And Sean, maybe you can update us on currently how we're -- what we're seeing out there available M&A and how we're approaching it.

Sean Sullivan

executive
#62

Yes. I think you said it very well. And then we are focused on doing the right deals as they come along. The SVB situation, as you alluded to and other banking failures, we thankfully had no meaningful exposure, and we're in good shape there. There were some that did have a presence in wine. I'm not sure when all falls out from that if there will be too much that flows from that given how the Fed has stepped in but we're -- it did really change our analysis when it comes to either branded wineries, which would be kind of what you think of as bolt-ons or production and production assets and vineyards that we think of as rightsizing our winemaking and our fruit sourcing. The focus is on running the model, finding something that's accretive, making sure it's firmly and luxury, making sure it works well with our brand architecture and is something where we can add further value. And as Lori has managed our leverage ratio to where it is today, that gives us both, I think, superb capital allocation and also some dry powder when coupled, especially also with our public company stock as a currency to be creative and to do deals that I think would make sense. But given that we have a long-term growth algorithm based entirely on organic, our feeder never to the fire to have to do that. And that's a really plus position for one to be in.

Peter Galbo

analyst
#63

Great. Just a minute, I don't know if there's any other questions in the room. Now I'm going to go to my last question, which is the one I've been waiting for, right. Brian, ask them the question.

Unknown Analyst

analyst
#64

Okay, guys. Fun one. what's your favorite wine in the portfolio right now that we're all going to go out and buy right after the -- got to pick one. I know you love all your children.

Alex Ryan

executive
#65

I love all my children. My wife and I've been drinking the Duckhorn Sauvignon Blanc [Audio Gap] which is somewhat untypical and it makes a richer larger style Sauvignon Blanc, I think while we're all down here in Florida, where it's a little warmer than anywhere else in the United States. I think that's what I would suggest we have with our next -- when you guys get together and write in your notes, I have a last Sauvignon Blanc right next to your laptop.

Lori Beaudoin

executive
#66

Yes. It's interesting that you mentioned the Canvasback, which is an amazing one, and really over delivers, I think, for the price point. But right now, I'd have to say Paraduxx, Red Blend is really one of my all-time favorites. How about you, Sean?

Sean Sullivan

executive
#67

I have two. They're both in the same family. Decoy Limited right now is drinking so well and it is available broadly. It is in particular, I'm loving the Cab and then our Merlot just came out. First time we've done Decoy Limited Merlot, it's phenomenal. It really is. Run, don't walk, to buy some.

Alex Ryan

executive
#68

Is everybody aware of the brands just in your personal life or just where you guys are fairly aware of the brand? Okay. Good news, that's good.

Peter Galbo

analyst
#69

Awesome. Great. Well, guys, thank you so much for your time. Really appreciate it. Everybody go out and have a nice glass of wine from Duckhorn and we'll leave it there.

Alex Ryan

executive
#70

Thank you, Peter. Appreciate it.

Lori Beaudoin

executive
#71

Thank you.

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