The Home Depot, Inc. (HD) Earnings Call Transcript & Summary
June 3, 2021
Earnings Call Speaker Segments
Brandon Fletcher
analystHi, everyone. Welcome to this session of the 37th Annual SDC. We're excited to have Home Depot join us again, become something of a tradition, and I'm excited to chat through what's a remarkably interesting sector as it usually is. One just administrative reminder, we do have questions set up in the Pigeonhole system, and I can see those and I'd be sure that we have questions from the audience that we will get to at the end of this to make sure that everybody can participate.
Brandon Fletcher
analystSo I just want to kick it off first by just going through what we hear about all the time, and I think Craig will do a great job with this as he usually does, which is whatever the disruption is, Home Depot is usually somewhere in the middle of it. And the one we hear about the most is pricing and inflation. And so we just love to hear as this inflation ranges, what's the right way to think about this narrative? Do profits flow through unharmed? Will customers resist at some point? Kind of how is your world view on the inflation space?
Craig Menear
executiveWell, Brandon, it's great to be with you. Thanks for having us again. Really appreciate it. So look, there is certainly cost pressure in the market today, as you pointed out. That's not totally new. Obviously, there have been cycles of pressure over time, and we're really approaching it in the same way we would in any other cycle. And that is -- our merchant's responsibility is, number one, to be the customer's advocate for value. So we are looking at this in an approach to how do we think about this from a project standpoint, and how do you make sure that you're delivering the greatest value you can from a project perspective to our customers, while you have this pressure in the marketplace. We work with our suppliers to try to figure out how we can help them mitigate as much pressure as possible. We, obviously, look for other cost opportunities within our own business to be able to protect the customer as much as possible, and then we look for product innovation that will help us potentially alleviate some of the pressure and drive that value. There's a commodity element of this. So think about 18% of our business, give or take, flows in true commodity index where costs change on a weekly basis, and that flows through to retail on a weekly basis. But set that aside, we don't translate costs to retail specifically product by product. We look at it on a portfolio approach and how do we drive that best value in a project. So that's really what we're focused on doing.
Brandon Fletcher
analystMakes a lot of sense. And we've been amazed at despite how fast some of these commodities have moved through core products have been -- you guys clearly have done a good job holding those together. And then that productivity element is so critical. When we talk to commercial, what you guys are just doing so fabulous with those improvements in their productivity are the only way they have to offset their cost pressures. And so I think there's a nice feedback loop there that works really well. The other thing that still is ever-present is the obvious challenge that people face with omnichannel, and I think the success that you guys have shown there. But the shift, I think, is faster than people thought, obviously. We certainly share the view that we've pulled forward what would have been 3 or 4 years of online penetration. Best Buy as an example, went from like 19-ish percent to 30-plus percent. Do you have a sense of kind of how you guys think of what the ratio, and again, frame it how you want, is it going to be between purely online, in-store pickup or some other version of touch point and purely in store?
Craig Menear
executiveSo we would share your opinion that we think the engagement with the digital channel has been accelerated by a few years, no doubt about it. What's really fascinating, from the very beginning, we've approached this from what we call an interconnected methodology. So we believe that the customers in our business, which is a project business, will continue to blend the physical and digital worlds together to complete a project, and that's pretty much played out that way. What's really interesting about 2020 was, when the pandemic hit and customers, obviously, were very nervous, they're trying to figure out how to do things. We saw a significant acceleration in Buy Online, Pick-up In Store and then ultimately, curbside, which we implemented as well because when we constricted customer accounts in the stores, we had to figure out how we could serve more customers, and curbside became an element to do that. And so we saw that huge acceleration and peaked over 20% penetration at the highest point in 2020. We ended the year at around 14.4%, 14.5% penetration. And in the first quarter, that pretty much hung at that number. I think we're 10 basis points less than that. So the interesting takeaway for us is, number one, interconnected, we believe, is here to stay. But it also showed us that the store in a project business is hugely important and is going to continue to be that way. So we really do see it as a blended mix of how the customer engages with Home Depot.
Brandon Fletcher
analystYes. I think that's true. And it's hard to see, given how dramatic the numbers were. And we could -- once we could get back in stores, we could see people just were like after an excuse to get out of the house and a lot of people felt comfortable walking. The -- I mean, the number -- I'm sure you guys had to add checkout in the garden center side because the number of people who felt comfortable going on that side but on the store was truly obscene. But good news. The thing for us, though, is on pure online, do you guys think you're still gaining share there? Because we did see -- there were some disruptions to Amazon supply chain where they couldn't do third-party marketplace for a while. Walmart certainly saw a lot of share gain in first party. Do you think you guys made product on first-party just coming to buy it online as well?
Craig Menear
executiveI mean we believe we did. Again, we look at market share in a number of different ways. When you look at third-party data that is captured when you look at what all different folks talked about in terms of total online growth. We had a significant online growth in 2020. So we believe that we gain share there and gain share overall in the business when you blend all the channels together as well. So we're really, really pleased with what we saw. The consistency of the business quarter-to-quarter through really, second, third, fourth quarter, then on into the first quarter of this year was amazing to us.
Brandon Fletcher
analystYes. I think the tabot building is what it looks like, right? It's -- and the thing that's made -- that made Amazon so sticky, I think, is people would get into those tabots. And I think you guys saw that early on because all of the orders we would make were in our Home Depot profile. So when you finally went back to the room to paint it again, oh, good thing I have that paint code there, right? But more occasions have been created, which makes a lot of sense. So the other obvious topic of that, so we see inflation, we know omnichannel is ever present. The other one is just we're seeing crazy things in housing. And so given that you guys have a strong professional business, we have a question about whether or not they have been shifting their activities a little bit. We've heard at least anecdotally and from some of the private builder associations that those guys, not the big homebuilders but the independents have kind of pulled out of the market. They're not pulled out, but they're not as present as they used to be. Because, frankly, they can't make money unless there's a little bit more margin at least at the entry-level home. Are you guys seeing that inside the business there? And the only reason I frame that is sometimes the independent builders will be more dependent on folks like you who've been the big guys who have their own contracts with USG and everything else?
Craig Menear
executiveYes. So first comment here would be, we really don't play -- new construction isn't our game. We're much more repair remodel. So I don't know that we could really give you a good insight into that. What I can tell you, though, is in our Pro business, we've now seen -- since second quarter of 2020, we've seen sequential improvement in our Pro business with the first quarter of this year being at the highest level. As customers got more comfortable having people in their homes, doing projects again, as big markets where municipalities struggle to get permits pushed through during the pandemic that pressure has eased now. And we really saw the Pro continue to progress quarter after quarter after quarter. And in the first quarter of 2021, it was the first time since pre-pandemic that our Pro business actually outgrew our DIY business. So we were very, very pleased with the growth in both, but it was great to see that Pro continue to make that progress back. And they tell us that their book of business is pretty solid.
Brandon Fletcher
analystYes. That's great. One of the other things we saw was that in the pandemic some -- often categories would shift. Categories, I'm sure we saw it early on, you couldn't have an air purifier in stock, I mean, it was impossible. But the impact of margins seem to -- in a way, seem okay for the do-it-yourself or -- did Pros face a different margin mix or a different component? Are there any other kind of challenges that were provided there because some of the projects you even had to do had to shift from one, the place where you had a lot of inventory to another, and seeing if some of that -- I guess the better question is, how did that play out in a way that it didn't create a margin hit because some of the retailers face margin compression?
Craig Menear
executiveYes. For us, when you think about our key Pro customers that we serve, the remodeler, the handyman. When we look at the margin profile of that part of the professional business, the MRO business would be included in this. It's very comparable to the margin profile of our DIY customers. When you get into very specific trades, like somebody does drywall or concrete, those are clearly lower rate businesses in total. But we really didn't see a significant impact as a result of the pandemic and shifts in categories because of the Pro business. We did see some mix that impacted rate from a couple of different areas. Part of it was we didn't do a lot of things last year that drove traffic into our stores. And so some of the things that we would normally do like an outside garden, which has a lower rate business and things like dirt and mulch and so on, we just didn't do that. And so there was some benefit from a little less promotional activity, if you will, partly offset by lots of customers when they sat at home, decided they needed new appliances. And we sold a lot of appliances last year, and that is a lower margin rate business. But there was definitely some ins and outs in the on the mix of sale based on what customers were buying. But in large part, it didn't really dramatically impact us.
Brandon Fletcher
analystYes. I suspect that there's some secret metric that somewhere in the organization they have for how many times the refrigerator door is opened, and that's kind of the life that you stay at home. Probably open so many more times and changes the forecast curve. So I trust you for your levels to be fine -- will be fine. On margins, last time, we talked about how the nesting categories had taken off because it was so early in the pandemic, and it was true, just absolute panic for obvious reasons. Now that most folks are desperate to fly the nest, are there pivots in the ranges or messaging changes that are important as we seem to have kind of roaring 20s feel.
Craig Menear
executiveThe only thing that we've seen, and this has really progressed over the past few quarters is when the pandemic hit, as you can imagine, people didn't feel comfortable having folks in their home that pressured a lot of the bigger ticket kind of invasive type projects. So think kitchens, think flooring, think services of any nature inside the home. As the pandemic kept going on and people got more comfortable, we saw that continue to improve. And like our services business has now had like 3 quarters in a row of sequential improvement in the business back to levels that were pre-pandemic kind of growth. And so I think that's the main thing that we saw as it related to how categories performed differently. As you could imagine, things like kitchens, we called that out on our earnings call. We're very strong in the first quarter as, again, customers are now more comfortable having folks work in their home. So we see a wide variety of projects going on right now.
Brandon Fletcher
analystYes, it makes a lot of sense. It's been amazing to us that the -- how many durable goods seem to not be durable. But there's just another category of durable good improvements to make. And as long as you rotate through the category, the growth remains. The other one -- and I'm not -- I'm giving up on my trying to get you to buy Kingfisher advocacy. But I -- but we did see the HD Supply since last time. And I get why I got that wrong because I was amazed how simplified the business was by the time you got it. I mean, years ago, it just didn't make sense, didn't fit together. But it really did. It made a lot of sense. In the same way, if we're trying to think about those opportunities and not even necessary for you, obviously, but just industry-wide, like do lumber houses make sense at some point because sometimes they have their own local supply, I mean, what's a good frame for where those opportunities go? Should we look Pro? Or should -- you're just good with whatever makes sense and what fits the business that you always are?
Craig Menear
executiveSo I'd say when it comes to M&A for us, I'll come back and address the HD Supply thing. But when it comes to M&A for us, our thought process has not really changed there. And where we've been focused for the past several years is around where does it make sense to acquire something that gives us capabilities to better serve the customer that we can purchase versus build ourselves and that's really how we've thought about M&A. As it relates to HD Supply, to your point, once that business got narrowed down to truly a business that is multifamily hospitality focused, the acquisition of HD Supply, combined with our previous acquisition of Interline Brands 5 years ago, really puts us in a leading market position in the multifamily space. There are roughly 50 million households in the multifamily space of the 130 million households in the U.S. that are occupied. And we can much better serve them as a result of that acquisition and the capabilities that we have and really now have kind of leading scale position in that space. So we're super excited about it. It's a $55 billion market that's still highly fragmented, and we think there's an enormous opportunity for us to continue to grow in that space.
Brandon Fletcher
analystOne of the other elements in terms of growth is service businesses, I know that you guys had a phenomenal tool rental and equipment rental business. But one of the things that was odd to us is we originally thought about why tool rental made sense for a softer period of economic activity, which we had but for just this long before the stimulus went kind of roaring through. When we think about services growth in the long term, how do we think about that? Is that kind of like it's a substitution for Pros who couldn't otherwise do it or do-it-yourself versus just going to do a project or 2? Or what's the driver of services growth as we move away from these kind of idiosyncratic balances?
Craig Menear
executiveSo when you think about, for example, the rental business, since you brought that up, there are lots of needs that drive that business. So I could be a DIY-er, and I'm going to take on a project, it's going to be the only time I do this in 10 years. So therefore, do I really want to invest in all of the tools necessary to get the project done when I could just go run it from the Home Depot and make it happen. So that's great. And then on the Pro side, what happens with the Pros, there's some of that, that happens as well. A Pro gets asked to do a job. They normally don't do. They may not have the tools, so they want to jump in and do it or what happens is things break, right? And so I'm now going to take a particular piece of equipment, and I got to get it repaired, well, versus being down for however long it takes to get that repaired. I can go rent that from the Home Depot and continue to keep our crews working and revenue coming in. So that has been a great addition to our business overall. We continue to invest in it and expand in that capability, and it serves both the DIY and the Pro customer. So it's an enabler. Think about that as a capability to continue to drive jobs and projects, which drives more product to our stores.
Brandon Fletcher
analystGot it. Got it. The other one that we've seen in terms of just kind of new opportunities that -- not so much in your space yet, but it comes up in hardlines a bit is this kind of notion of what is the store format, right? So we've seen grocers play with small boxes, Best Buy looked at actually having smaller stores that are of the size. Aldi was going to show up in a cold store for a period of time. What is small format innovation for you guys? Are you doing that synthetically with the trunking stations and so on and so forth? Or should we think about that in a different way?
Craig Menear
executiveSo I'd say never say never. But right now, that isn't our focus or isn't where we're putting resources and allocation. There is so much opportunity for us today in our big box stores and in really driving the interconnected experience in the digital growth that we don't see a need for the smaller format store. Part of the beauty of Home Depot being a project business versus some of these other businesses are more item retail than project is that part of the magic of Home Depot is you have it all under 1 roof. And you know, you followed us long enough that we've played with some smaller formats over time, and it just hasn't been where we've been successful. And I think it's because of that, convenience of having everything under 1 roof or the convenience and being able to deliver everything you need, which is why we're building out the supply chain we are is really part of the magic to Home Depot. So right now, not on the radar. Again, down the road, who knows, but it's not anywhere near term.
Brandon Fletcher
analystYes. I mean, I remember when you guys had -- and not that they're all gone in terms of boxes, but that at Home Depot expo, some long, long time ago, just behemoth constructs. It's tough to find the right way. And you're right, what you have is kind of the right way. So you can just let it go for a while. Being supply chain is the other one that I think has just been interesting. And beyond inflation, I just mean actually product not being available when you think it's available. We've seen Costco and Sam's Club integrate all the way back to the dock for fish, all the way to the plant for chicken. Now normally, we don't think about that being such a challenge for home improvement. But when suddenly, lumber's up 10x or 12x, you start to just wonder, what is the limit for you guys in terms of upstreaming?
Craig Menear
executiveSo I don't know that we would say that we have the expertise, if you will, within the organization to think about vertical integration at that kind of level. That, again, when we set out to look at a longer-term plan for the Home Depot back in 2015, we said, it's just as important to find the things that we're not going to do is the things that we are going to do. And part of what we said we're not going to do. And sorry, I know this goes against your comment earlier around Kingfisher. We're not going to go international. There's too much opportunity in North America. We're not going to do vertical integration. We're not doing small format stores until we actually capture all the opportunity that exists -- that we believe exist in the business in North America. And so we haven't gone down that path. I'd say the closest thing in a sense to that is what we do with our private label programs, where we design, develop and then contract basically manufacture those products. And that would probably be the closest thing that I could think of in Home Depot to what others might consider to be vertical integration. We have done that extremely well. We have gotten all of our private label brands, which we have a number of to 4-plus star ratings or above. We have multiple brands that are in excess of $1 billion. We have brands in excess of $2 billion, and we have a couple of brands in excess of $3 billion. And so these are ways for us to continue to bring value and innovation. And we've been very transparent with our supplier base on when we will go down the path to private label. And we've done that for years. It's -- when we feel like brand isn't relevant. So people have to keep brands relevant, if the innovation isn't there or if we have a value construct that is -- we're struggling to bring the right value to the customer, that's when we'll look to drive a private label program to supplement the brand house that we are.
Brandon Fletcher
analystMakes sense. Since you brought private label, one of the things we are curious about is, does that private label construct change as you get into broader professional categories. So think about always how you guys say, of the professional wallet we get $0.20 a percent or whatever the number was in some years ago. And we see that expansion. Is that new private label invention? Is it -- you take the same label and put in other components? I just get curious because sometimes in the professional space, the private label process may be a little bit harder to replicate because there's a quality badge to that, but maybe you pull it off because you've done it in tools already.
Craig Menear
executiveRight. No. I think what we do as it relates to product and whether this is private label or branded product, we always start with a professional end market. And so this business was built on taking care of the professional customers, having the right brands that they value, having product that eliminates callbacks for the Pro is hugely important. And as we built this business over the last 40 years, when our founders were so in tune with was the fact that the DIY customers would see the professionals buying the product in our stores, that gave them confidence that they were buying the right products. And we've carried that into the future here in the business, both in our branded products but also in our private label program. I mean, to your point, we have focused on quality, focused on making sure that we get those kind of ratings and reviews that we need to be able to satisfy the Pro that they're going to be buying product from the Home Depot that will help them complete their job, not cause callbacks because a callback destroys the first dollar profit for the Pro. So that is a real key focus of what we have going on in the business every single day.
Brandon Fletcher
analystMakes sense. On part of this private label element was also where you built your own supply chain. And one of the things we've been thinking out about a lot in terms of kind of long run, what's really changed in retail. So 5 years ago, everybody told me I messed up by leaving my nice Walmart job because there was going to be no reason for a Wall Street person to cover retail because it was all going to 0. The same as I was been thinking of. And I'm glad that turned out to be wrong. But I do think about the next thing that's scarier and it's a disruption. And the one for me is China. I worry that it's really a cold war with China and that most of the conditions in the Trump administration have continued in the Biden administration in terms of that approach. And so I'd just love to hear you guys kind of think about how do you think about globalization? There's certainly kind of a North America cost manufacturing model that's gaining traction in some spaces. But I would just love to hear that context because globalization arguably have been such a driver of this incredible consumer growth for 20, 30 years. And now that if it looks different, I'd love to hear Home Depot's view on this.
Craig Menear
executiveYes. Look, I mean, I would say that we don't have any illusion that tomorrow everything is going to kind of stop from a globalization standpoint. That's not the case. Our folks working to diversify because what we've seen happen over the past several years. The answer to that is yes. And lots of manufacturers have China operations, but they're diversifying into other parts of the globe as well. Part of that was driven long before any of the activity that took place over the past several years because of the -- what the natural evolution of rising costs are inside of China, which was the driver of the Asian product development, if you will. But it's fascinating because if you were walking factories even maybe as recent as 5 or 6 years ago, a lot of times you'd be in a factory, and you would see good, solid equipment that was brought in from other parts of the world that would be in a factory. And you would see still lots of manual labor in those factories. When you walk factories in today's environment, you're seeing more and more highly automated equipment even in a Chinese factory because everybody understands that, that's where you ultimately have to gravitate to. And I think that's part of what's driving the opportunity set, if you will, to bring more product back to North America, bring more product back to our country, as you combine the automation advancements that have taken place, and the ability to then begin to offset cost of transportation and other things, it becomes much more palatable to be able to drive value through product being produced here or in North America. And so you're seeing more of that happen. But I don't think that means that it's not going to continue to be a global environment.
Brandon Fletcher
analystYes. And we've seen other retailers. I've been amazed at how many things -- I spend a lot time with Tractor Supply, private label. And how many of those tags have moved from China to Mexico. And I think that was underway anyway, right, to your point, that there was a process of finding the right source and at some point, transportation and other costs flattened up. I have to ask the kind of obligatory wage inflation equation, but I'll actually ask the version that came from the audience instead of mine. Several executives have been reporting tight labor markets. Kind of what level of wage inflation is kind of in your plan or what you thinking about is likely to happen? And which labor markets are most challenging for you? Is it hard to get folks at the entry level? Is it hard to get staff for your Pro Desk? Give us a sense of that?
Craig Menear
executiveSure. Yes. As you know, in the back half of last year, we converted a significant portion of what was our COVID benefits, if you will, to permanent enhancements on wage for our associates. There is certainly pressure in certain areas as there always has been. So think about where there's growth and where there is a constrained potential labor market. So think big cities, think places like when things were growing like crazy in Minnesota. Those were pressured markets, if you will. Here's the good news for Home Depot. We have been able to actually hire more folks as we ramp up for season in 2021 than we did as we were ramping up to cover the 25% demand that we saw growing at this time last year. And so we really approach this the same way we've always approached it. We think about the full package that we offer to potential associates. It's wage, it's benefits, it's success sharing. But most importantly, it's a career opportunity and growth. It is the ability for us to invest in them to train and develop them. 90% of our store leadership positions come from -- have come from hourly associates on the floor of our store. If you look at our very senior leadership, so Ann-Marie Campbell, who is our Executive Vice President of Store Operations and runs Canada and Mexico, started as a part-time cashier. Our Northern division President, Crystal Hanlon, started as a part-time cashier. Our newly promoted Kelly Mayhall in the Southern division, started on the floor of the store. Hayden Chilcott in the West Coast, our division President there, started on the floor of the store. Jeff Kinnaird, who is our new EVP of Merchandising, started on the floor of the store in Canada. I mean we've got story after story after story. And it is a great story, and it's a great opportunity for associates to grow with the Home Depot. So we leverage all of that. And we've been incredibly fortunate, I knock on wood, that we've been able to attract folks and get the kind of qualified pools for the most part in our business.
Brandon Fletcher
analystYes. I think it's an underappreciated part of retail that it gives broad career opportunities. One of the guys that I hired who worked for me in scheduling years ago was on the floor, he was a department manager. He finished his degree in Stats and came to work for me doing statistical modeling for 1.5 million people, right? And so I do think that most of what we hear is a well-benefited retailer isn't having that hard of a time. Restaurants with uncertain pay and tip dependency, having a really hard time. So I think it makes a lot of sense. One of the other things that's coming up is -- and again, I'm kind of into questions from the audience now is this kind of notion of how do we think about comp and growth in those components. And I think it's that, honestly, because you guys had a regression, and you kind of put it in the model, and it came out and it was pretty easy. And I mean not easy, it was brilliant, but that it works the way that it worked. But historically, you kind of used the GDP or housing macro framework for comp guidance. How do you think about those components in 2022? Is that still the right framework? How do people think about that world view?
Craig Menear
executiveYes. So obviously, as we went into this year, and we don't know yet for '22, there's so much uncertainty that it's just really hard to understand in the near term where things might go, how customers will react as the economy opens back up, which it's obviously doing. What will that mean for customer buying patterns? Those are all big uncertainties. The historical measurements we disconnected from some time ago, clearly, GDP was a key component, and it's something that historically you thought about and building your models. But as we saw last year, GDP went negative, you had massive unemployment, but at the same time, you had an influx of money, people's bank accounts have never been better. They're savings accounts are as high as they've been, the savings rates since the '70s. And we saw tremendous demand. So I guess I'd say, Brandon, that short term, it's hard to predict. When we look at the big picture environment for longer term for home improvement, we feel that it's very, very solid. And that the longer-term outlook from a housing standpoint, from a -- and so many factors in housing, home ownership by the millennial generation, their engagement in home improvement, home value appreciation, partly driven by a post-World War II shortage of housing that exists in this country that, that problem won't be solved anytime soon. It's going to be multiple years to solve that. Aging household populate base in the U.S., all of those things point to a solid environment for home improvement for the longer haul, it's just the uncertainty that exists in the near term. We can't predict that. What we've learned, and I think I'd say hats off to the team. They've done a phenomenal job. What we've learned is, for us to be agile and flexible and be able to deal with whatever gets thrown our way is what's most important in the environment that we live in today. And I'm really proud of how the team has accomplished that over the past 4 quarters.
Brandon Fletcher
analystYes. It's like remarkable to see all of the investments made in the ability of response to customer demand and so on and so forth, that despite the disruptions, it was frankly not as bad as it probably should have been, except for all of the forecasting of the work and the intuitive understanding. One of the other things as people talk about kind of pre-COVID post-COVID, one of the other questions from the audience is, we kind of focused on building out more B2B Pro network. Obviously, there were some logistics investments inside of that. Just if there's an update on that and kind of any learnings that have happened in the progress that was made to that point?
Craig Menear
executiveSure. We are building out a network of capabilities to better serve not only Pro customer, but the DIY customer as well. And these capabilities are really important when you think about growing with a planned purchase with our Pro customers, which is a larger opportunity for Home Depot. We're investing and we called this out at the beginning of our incremental investment cycle in 2018. We're investing about $1.2 billion in a supply chain that will give us the capability to serve roughly 90% of the population with same-day next day capability or delivery on every type of product we sell, whether that's something that's going parcel to a customer, or whether that is a pallet of goods that need to go on a flatbed, will the off it to a job site. That's really our goal and to be there for however the customer wants to engage. I'd say we're in the -- kind of the early middle innings of that. We're following a very similar pattern to what we did when we built out our RDC network, our rapid deployment center network. In the first year, we actually -- you create the concept, you open a facility, you work through the operational aspects of that and fine tune. And then you go in and you actually open a few more of those. And you kind of pilot through and prove out all your operational processes that they are replicable and can go into multiple buildings. And then from there, you begin to accelerate the rollout -- finish the rollout. And we're in that year right now where we're making sure that the operational processes that we developed are replicable and can go into multiple buildings. So we have -- we've opened every type of building that we're -- that we intend to open. We are at different stages in that. We have full direct fulfillment centers. We have a number of those open and have for a few years. And those are all going well. We have our market delivery operations facilities, which are smaller facilities that are kind of cross docks where product comes in and they move on to a delivery truck, direct to a customer's home or job site. We have a number of those that are open. We are running about 38% of our deliveries through those facilities at the end of 2020, that will accelerate in '21. We have -- Mark called out, we have 4 flatbed distribution centers that are in various stages of operations right now. We really like what we're seeing there, and we believe that will take pressure off of our stores who, today, they do all the big and bulky delivery. And these buildings are designed to do just that type of product, and they're much more efficient than doing that through store. So we're making good progress. We see great customer feedback. And we're driving growth in that area with orders, for example, in the flatbed distribution centers that we would not be able to serve from a store environment.
Brandon Fletcher
analystYes. That's -- in my mind, those are your new stores, right? Like a flatbed distribution center with the Home Depot professional look and feel and style of service. It's a new store. And I think it's going to be pretty phenomenal when you guys get going on those things and it's all worked out. One quick reminder. Guys, we do have a hard stop in about 8 minutes or so, so everybody can make it to their meetings. Pigeon hole is open. I've got a couple more questions I'm going to go through from the audience. This is your last chance to get anything in there that is not already posted. This is an interesting one. If home prices continue to move up due to low inventory, there's a suspicion that maybe multifamily is the outlet. And I know you guys are prepared and remodel, but total housing activity is a part of that factor, right? And so there's this notion that if everybody wants to sell their house but nobody can move, but somebody asked to move that goes to multifamily. Do you guys have any of the exposure to multifamily? Or is it just a little bit of MRO that shows up inside of those kind of maintained properties?
Craig Menear
executiveYes. No, it actually -- this is why we did the HD Supply acquisition. Was to really position ourselves to much better serve the multifamily operators, which really control about 50 million households out of the 130 million occupied households in the country. And we want to be able to not only serve customers that are in multifamily directly, and there's needs that they have, whether that's cleaning needs, other type of things that they do, but we want to be able to serve those property owners as well to be able to not only handle their maintenance cycles but actually do their capital refresh work when that is needed. And that's the beauty of bringing Home Depot together with the multifamily wholesale distribution is that we can marry up those customers and serve those needs when they get into their capital refresh cycles. So we believe that by this ownership that we actually gain greater access and capability to serve on a broader basis, those 50 million households that today we serve in a more limited way than we do in a single-family homeowner. So we're pretty excited about that opportunity, actually.
Brandon Fletcher
analystYes. Those historically are radically underserved. I know that we had stores, old Walmart days, where we could not keep single-serve coffee makers in stock because those small little shops or small little -- this is pre Airbnb. But small little hotels would literally not be able to get them, and they would come buy them at Walmart. And there were all these categories of those types of either rental or hotel or small use that were just underserved. And I think that's a huge opportunity. One of the other things that has come up is kind of this broader conversation, I think, on housing, which says this. The long run construct for housing, millennials household formation, all those look really, really good. We just -- we used to, and maybe the rules are cool. We used to have to have, I don't know, some sort of a housing recession at some point where prices went down before that happened. And so we just leave it open to whatever you want to share with this, but it just feels like structurally, it looks like almost a cyclist process, but it just feels nerve racking to me and to other folks who cover the space that we'll just go through this and there'll never be a point where housing has to dip at all. So just kind of an open question for those nervousnesses that we have another share.
Craig Menear
executiveYes. Look, I mean, if we all had the crystal ball that was completely accurate in this, we -- none of us would be doing our jobs, right? We'd be living on a beach somewhere. But here's how we think about it. So you are at a post-World War II low in terms of housing availability. And when I -- we're not in new construction. But when I talk to homebuilders, they think that's a multiyear effort to begin to get housing where it needs to be in this country. And so in the meantime, what that means is, to your point, home values continue to go up because, in part, the ability for people to move is there because the new home development isn't available. And so I don't know that we'll see the kind of appreciation that we've seen over the last couple of years. But as long as home values go up, even if it's 1% or 2%, people feel good about investing in their homes. And if you can't move because the housing availability isn't there, you have a tendency to do a remodel, which plays right into our hand. And so -- and it's kind of interesting, just anecdotally, when I drive home, it's funny, how many houses I pass and have a dumpster in the driveway. And you know they're doing a remodel, right? It's happening. So it's pretty interesting. We think when we look at the overall housing environment and how that plays over a period of time. We think the indicators are all pretty positive reinforcement for our business and the drivers of our business. Our key Pro is a repair remodeler. It's a handyman. It's -- yes, we serve the trades, but that's the heart of what we do. And again, when people feel comfortable about investing in their homes, that's a good thing for our business. To your point, the millennial generation engagement in home ownership and, by the way, in DIY was significantly accelerated during 2020 and homeownership has been growing for the past several years. That's a great thing. Largest population base now getting into the homeownership. And generally, they're buying in areas where they can afford, which means they need -- they want to fix up and do projects, and we see them engaging in projects that's another positive sign for our business. So we're reasonably bullish on the longer-term future of home improvement in what we think is ahead of us.
Brandon Fletcher
analystSounds great. Well, thank you so much for the time. Greatly appreciate the breadth, always a fascinating view on not just what Home Depot does, but what's happening in the sector and what's happening broader and the overall industry. So thank you for your time. Greatly appreciate it. And thanks, everyone, for joining in. Again, if there are any follow-up questions, you can e-mail me directly, and we'll find our way to get those answers for you. Thanks so much for the time.
Craig Menear
executiveBrandon, thank you very much. Really appreciate it.
Brandon Fletcher
analystCheers. Bye.
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