The RealReal, Inc. (REAL) Earnings Call Transcript & Summary
June 3, 2021
Earnings Call Speaker Segments
Erinn Murphy
analystGreat. Thanks, and good afternoon. I'm Erinn Murphy, the senior research analyst at Piper covering the global fashion lifestyle brands, and it is my privilege to introduce our next fireside chat. With me on the Zoom stage, we have the RealReal management team with Founder and CEO, Julie Wainwright; CFO, Matt Gustke; as well as Paul Bieber, our Trustee Director of IR, who is now going behind the scenes. But thank you, Paul, for being here as well.
Erinn Murphy
analystSo Julie, I'd love to start with you. You guys had a nice pre-announcement yesterday afternoon after the market closed, just giving us an update on how the business has been trending over the last couple of months. I believe GMV was up over 100% and AOV is really record levels from what we've seen of late. So I'll start with you. What is driving the acceleration as the world reopens? And what were some of the positive surprises from a category perspective that led to where you're seeing the quarter-to-date trend thus far?
Julie Wainwright
executiveWell, we did talk about in Q1 in our Q1 release that we are starting to see the world slowly open. And certainly, in Q2, April and May, we saw New York midway through the month of May with the restrictions in terms of capacity restraints in the stores. We started going back in homes around mid-May. People are, I think, just generally getting vaccinated. We're feeling better overall. So the net -- the reason our GMV and our top line report was so positive is the products coming in, and that's driven primarily by people feeling more comfortable. We're getting a lot of units when we go into people's homes. Still not back to pre-COVID levels, but we're -- everything is starting to open up and we -- supply is flowing in. And when we have great supply, demand actually is right there with it. Now in terms of trends, we are seeing apparel pick up. And it's not a lag on the overall business. So apparel for the, first time, started mapping to our overall business growth. Shoes are still down versus -- I mean, I'm not quite sure what to think of that but...
Matthew Gustke
executiveMaybe up, up, but not up as much as the rest.
Julie Wainwright
executiveThey're up. Right. Now they're up, but they're not as aggressive as -- right now, with [ Carl ] keeping that -- really keeping step with the business growth. So I would say it's general -- supply is flowing in from various sources, and therefore, the demand is there.
Erinn Murphy
analystThat's great to hear. And I mean, I guess, on the AOV side with it being I think you said $520 quarter-to-date, can you share a little bit more -- I mean, is it truly just -- I mean, it sounds like it's like the handbags and watches, which were a big piece of growth last year even during the pandemic. Is that still what's driving it? Or then in apparel, is it higher price point? I'm just curious on the mix of things.
Julie Wainwright
executiveNo. The apparel is -- it is slightly higher than pre-COVID times, there's no doubt about that on apparel, but it's still fine jewelry, watches and handbags driving the high AOV. So we're still seeing that trend that we saw during COVID. That has not slacked off.
Matthew Gustke
executiveSo I think the way I'd characterize it is like, like Julie said, those categories that have been strong for the duration of COVID, namely the higher-value categories, continued to perform well. But what's now happening is apparel is starting to come up and track the overall business. So you're not seeing a falloff in the high value. You're seeing an increase in the apparel, which is contributing to increasing units per transaction, getting closer to what they were on a pre-COVID basis. So we're kind of -- both pieces continue to work. So it's not like as apparel is coming up, the other stuff is falling off. So it's kind of compounding right now.
Julie Wainwright
executiveAnd when you think about -- yes, it's really good. And when we think about people going out again, they want to dress up. So apparel is the [ cat bag ] keeping pace. So obviously, we published the results just to let people know that, as predicted, as COVID restrictions ease and people get vaccinated, our business is doing as well as we indicated in April and May.
Erinn Murphy
analystSo -- and then maybe just to round out the conversation here before zooming out to some of the bigger-picture strategy is, historically, can you just remind us what the seasonality is within the second quarter? I want to say June maybe wasn't as, just from a dollar perspective, wasn't as strong historically as May. Does that change because people are getting vaccinated and people are wanting to move out? Or just help us think about that as we fine tune our models.
Julie Wainwright
executiveI mean we -- Erinn, we got to start, Erinn. We just don't know. I mean, June historically hasn't been as strong because people start going on vacation. Apparel would drive a lot of our summer sales. And before COVID, the apparel we sell in the summer is lower priced. It tends to be cottons and linens and lower priced -- a lot of contemporary lower-priced items, but we can't predict them. So we're -- and it's just better to look back at what happened in April and May at this point. And I would expect we'll -- we won't really know June until we get to July 1. How is that?
Erinn Murphy
analystFair enough. And then just on take rates, Matt, for you. I know historically, take rate has been inversely related to the AOV. So curious, is that -- I think Q1, you were at about 34.3%. Any changes to how we should be thinking about Q2, just given the strength of AOV?
Matthew Gustke
executiveThe inverse correlation will continue. So the higher the AOV, you're going to -- all things equal, tend to see a lower take rate. More or less in lockstep, but it's not a one for one. Higher AOV does drop through incrementally slightly more dollars on a per-transaction basis. The wildcard is what does apparel do. So apparel is additive to AOV and is growing strongly. Those -- that category has a structurally much higher take rate. So it's like our take rate is purely a function of category mix. There have been no structural changes for quite a long time. So it's just as simple as whatever sells on a category basis determines our take rate.
Erinn Murphy
analystAnd the women's apparel, I mean, Julie, to your point, it's really encouraging to see it track with the overall growth. So we're all dressing up again. So I like it. And so maybe just zooming out, Julie, for you, strategically, I mean, the pandemic, clearly a challenge for everyone's business, including RealReal's. But there were a lot of strategic pivots that as I feel like you guys need, whether it was accelerated neighborhood stores and just rethinking about different ways to procure supply. You might move to virtual. Can you just share some of the other pivots that you made? And just maybe give us an update on what you're seeing with some of those incremental tools you have that are helping you kind of source supply.
Julie Wainwright
executiveSure. So we did make quite a few pivots and some of them are going to have long-lasting effects. So just to refresh people's memory, at this time last year, we were just coming out of about a 6-week complete lockdown in the State of California where we could not conduct business at all in our op centers. And it was very hard to gather supply. So again, in a supply-limited business, if you can't pick up supply, you're in trouble. Therefore, we immediately went to virtual appointments as fast as we could and trained our sales team, which allows us to have great contact with the consignor and then send the van to pick up the goods or sometimes our own LMs, our luxury managers, pick up the goods outside the person's home. So we're going to keep that as long as we need to keep it. There are many positives about that for people still getting more comfortable with returning to normal. The negatives are there are not as many units for pickup as if we go into your home, but it's still a really good tool for us to have. The other thing we did is we upped our focus on vendor, which is something we've always been opportunistic about, and it's always been a filler strategy and a lot of deals were coming our way. So we started doing more outreach, looking at what we could add to supplement our inventory, and we hired some new personnel there. That is going to continue to serve us. We don't know where it's going to shake out. It probably won't be as high as a percent as the products we get from people's homes and going to people's homes, but it's still another supply strategy for diversification. The neighborhood stores came a direct result for us wanting to get closer to the consignors. We looked at what was happening in our Madison store in New York, which is really our first neighborhood store. And even during crazy COVID times when that store reopened, we had a tremendous influx of supply and people standing in line wanting to shop because people couldn't just walk out their doors. So that just made sense for us to test a few more. And it looks like we're still in early learning mode, but it looks like it's going to be a net positive for the business. And the interesting thing about the neighborhood stores, so drawing in a younger generation, so a Gen Z that's really comfortable with popping in and dropping off. So that, again, will continue. So on the supply side, if you just look at it, we diversified the methods we have for getting supply and our whole goal from a consignment perspective is remove friction. And I feel like we're on a really good track there. From an operation side, we actually expedited our move into our Phoenix facility. That was something that we always needed to facilitate for growth. We could not find one in California that was large enough without a phenomenal disruption to the staff. Given that we were going to have to disrupt the staff anyway, we had located a facility in Phoenix during COVID times and we expedited our move. And the value of that, while short term, it's going to increase expenses as we overlap, it just actually has a net positive impact on our fixed costs and our team costs, our variable costs over time. So again, we knew we're going to have to move warehouses because we only have 240,000 square feet here in Brisbane, in our Perth Amboy warehouse. It was filling up quickly at 500,000 square foot. So moving that up allowed us to anticipate growth in the future and get our costs aligned so -- because we certainly have our eye on the path to profitability. Although so, needless to say, we are very, very busy. The team was agile, and it's -- I think we're starting to see the results of it now in April and May in the numbers we posted this morning.
Erinn Murphy
analystGreat. And maybe taking some of those comments, Julie, together. My question is for Matt on the path to profitability. I mean, historically, you've talked about getting to that $100 in gross profit per order. How does the recent results and really just the trajectory year-to-date, as you've seen the world reopen, how does that shape up like the when you could see that being a potential opportunity to get to that $100?
Matthew Gustke
executiveSure. So let me just, I guess, disaggregate a little bit. So we were at $85 gross profit per order in Q1. If you went back to 2019, we're at $92. And really, the principal difference there was a higher level of buyer incentives that we were using in the fourth quarter into the first quarter of this year, and that has a tail. So that's $7 or $8 of elevated levels of buyer incentives that we're weaning off of. You'll see still a somewhat elevated level in April, but even in May, we're going to start to see that come down dramatically. So you're going to start to see that this quarter with gross profit per order going up. Of course, AOV being where it's at is helpful as well, right? And to the extent that we continue seeing elevated category mix in the higher price point goods, that can also contribute a few dollars of gross profit per order over the coming quarters. And the final piece that's of any substance is the progress we're making in various shipping expense-reduction projects. And I won't get into the details here, but suffice it to say, we have line of sight to a few sort of incremental steps that can get us a few dollars. So if all of those things hit exactly as they could, we could approach that $100 this year in Q4. But we put out officially Q4 of next year and that feels highly secure, but you're going to see substantial progress over the balance of this year.
Erinn Murphy
analystThat's great to hear. And then maybe for the at-home consignment appointments or in-home consignment appointments, Julie, I know you referenced in the release, you've been pleased with some of the consumer appetite to return to that. Can you share a little bit more about what you're seeing from a unit perspective? Are there certain regions where you're seeing better hits on the at-home consignment? And just curious on how you see that recovering in the mix of all of your supply.
Julie Wainwright
executiveWell, we're finding people are asking to be at home. So -- and in mid-May, we started operating it first and only virtual as a backup. So we're still early in our own processes with that. But for perspective, before COVID, we would get between 15 and 17 units per home pickup. And if people dropped it off the store, it could be 10 to 12, all right, units. And that's important just from an economic and a consignor mix. Now when we're going into consignor's home, and we're still not at the same levels as we were before COVID, we're getting between 28 and 30 units per pickup. So there's a -- and we think this will be short term, but it makes sense because people are revisiting their wardrobe. They haven't consigned for a while and so getting them going again. I would say all markets are receptive to it now. Oddly enough, California and Texas are a little ahead of the curve. The reason I said oddly enough is California tends to be a laggard market, but it's a little ahead of the curve, but New York is not far behind. So it really comes down to people feeling comfortable, getting vaccinated and then...
Matthew Gustke
executiveBeing home.
Julie Wainwright
executiveAnd being home. And that's the other thing. There has been a little bit of a [ DO ] shift outside of both the metro areas, the Central L.A. and even West Hollywood. So the edges have gotten -- we like to add -- people in Connecticut and New Jersey and even Long Island are a little bit more active than people in Manhattan, but it's all changing. It's shifting.
Erinn Murphy
analystGot it. Is it fair to say -- I know pre-pandemic, if you looked at New York and L.A., it was about 40% of your supply units. I'm assuming that's come down. Any update on where it is today and just with a lot of the initiatives to procure supply in a more diversified way?
Julie Wainwright
executiveIt's not there yet. And the good news is that all supply is trending up. And so it's -- so even though L.A. actually is back to where it was prior to COVID, New York is getting there, but the surrounding areas are making up the difference. So supply is flowing in. And again, as New Yorkers come back to New York, I think that will change. It's funny to have the world open up just when the Hamptons are starting to open up, too. So this is going to be somewhat dictated by companies telling people to get back to work and you have to be in the office. So we'll see how it goes. But I mean right now, everything -- it still has a COVID drag. There's still COVID fears. We're not -- COVID is still out there. But things are opening up, and we're seeing the results in all markets.
Erinn Murphy
analystGreat. And I'd like to just zoom out a bit on the industry, Julie. There were a lot of announcements yesterday that pertained to resale. So whether it was eBay talking about authenticating luxury handbags over $500. You had Etsy buy Depop. You had Rent the Runway talk about going into resell, so just a lot going on. So maybe we can unpack kind of your views on some of the changes in the industry. So I'd like to start with the eBay announcement. I know they've been authenticating other categories like watches and sneakers and now moving into the $500-plus luxury handbag space. How do you view that from a -- as a competitor? Does that make them a much more formidable competitor? Talk about what gives you confidence that we're still going to be the consignor of choice.
Julie Wainwright
executiveWell, I mean there are so many things that's good about that. They actually have made that announcement before. If you go back, they said they've been authenticating handbags, I think, almost at least twice in the last 10 years we've been in business. So now they made it again. But we've always believed that consumers should have items that have been authenticated. We think it moves the whole business forward. It validates the resale market and its importance. So for us, it validates our value proposition. Our consignors do not consign on eBay. When we serve our buyers, our buyers are not buying on eBay. So I mean, this comes down to people that want a full service and they don't want to haggle with prices. They trust us. So I feel our moat around our business and our buyer and consignor base is pretty darn safe. But having said that, the more people that think authentication is important, which we -- we're the trailblazers and we firmly believe that's important for building the whole industry, the better off the whole industry is. And when you talk about all the activity, again, Rent the Runway announced during COVID, right before COVID, they were going into resale. So now they reannounced it, and that's fine. They have a lot of products that they get back. And I think, again, this is also another sign that they understand the secular trends are really moving the business forward. Same thing with Etsy buying Depop. Young, hip, self-posting group. To me, that's like -- it's just a cool -- it's a cool app. And I think that again underscores how resale is a secular trend. And it reinforces that the more people think about buying resale and think about consigning is really good for us because if you remember, and from way back when, even 2 years ago, we were saying half of our consignors have never consigned before. It never occurred to them. So again, generating awareness that this is a really good thing to do and it's a normal thing to do, we benefit immensely.
Erinn Murphy
analystThat's super helpful. And then on the Etsy one in particular, I mean how do you view consolidation or prospective consolidation in this space? I mean, them getting into retail through Depop. I'm just curious if you see you and Matt, I mean I'd love both of your perspectives, on just the further consolidation that there could be.
Julie Wainwright
executiveI'm sure there will be because all of these are venture-backed companies. So VCs don't put money in companies to let them flounder and it's hard to go public and they have to get a certain scale and have certain infrastructures in place to run a public company. So I'm sure there will be. When I look at the self-posting [ that's skewed young ], I think that market is getting -- it's pretty crowded, to be honest. And then you have to figure out, if you're running one of those platforms, how do you differentiate sort of this young, self-posting site versus the others. And sadly, that could result in just a race to the bottom in margins. So it's good. I think consolidation is going to happen. And I think it's good for the industry. And I think it's probably really going to be good for Depop and Etsy. So I think it's great.
Erinn Murphy
analystGreat. And then maybe, Matt, for you, just given your expertise on some of the operational side of things, would love to hear on the shift to Arizona, how that's going. I know on the last call, I think both of you shared that you're actually surprised with some of the people that are moving there from your existing Brisbane facility, which is great to hear. But when should we start to see the leverage on that investment? Because I know it's 2x the size. Just help us think through some of the SG&A per order, the expense per order side of the equation there.
Matthew Gustke
executiveSure, sure. So I guess there's a few important parts here. So as you said, we're very pleased with how things are progressing in Arizona. We're on schedule to open it this quarter. And we are doing very well with hiring the talent that we need there, either internal or bringing in new folks, so that sets us up nicely. In terms of financially speaking, the things to consider, the cost on a dollar basis for that facility, just the rent and related occupancy cost, is about the same as our California facility, but it's more than twice the size. And then of course, we're going to roll off the Brisbane facility by the end of the third quarter. So you're going to actually see right now, you have a step-up, about -- it's about $1 million a quarter in occupancy expenses that are overlapping. That falls off by the end of the third quarter. So in Q4, we'll see some nice fixed leverage from that alone. But I think more importantly, with this facility and some changes in the way that we're thinking about utilizing it, we won't need another warehouse for at least 5 years. So the fixed cost and the operational side are basically flat for several years now. So as we start to utilize that capacity, it's just going to be like purely incremental in terms of fixed leverage in the model.
Erinn Murphy
analystGreat. Well, we've got just about a minute left. And so Julie, I'd love to close that with you. I know this is a quick 25-minute fireside chat. As you look forward into the balance of '21 and into '22 and beyond, can you just kind of give us a couple of kind of key priorities that you're most focused on as you try to do your best to capitalize on the world reopening and the opportunities at hand?
Julie Wainwright
executiveI mean one of them is making sure Phoenix is operational and running smoothly, and that's number one. Number two -- because that's -- we're going to be really dependent on that for growth. Number two, we're going to continue to roll out a few more neighborhood stores. We announced that there would be 13 total by some -- by Q3. And we're going to actually understand what's happening because we signaled them on during COVID times, see them as restrictions ease, understand the cost structure there and the payback. They are paying back very quickly. Right now, in some markets, will that change when COVID restrictions ease? We don't know. So it's going to be slightly a wait and see. If it looks good, you can expect 2022 that it's not -- it wouldn't be unusual for us to roll out more. Not a lot more, we're not a brick-and-mortar store, we're an online business. As our unit economics improve based on our really covering our fixed costs and growth continues, then we're going to start laying the groundwork for international. But we want the company to actually get very close to breakeven or be at breakeven before we move forward there. But even then, going overseas is going to take a lot more time. Now all of this is under the shroud of COVID. So certainly, if there's another outbreak, another closure, we'll go through other steps. But right now, it looks like we're through the worst of it, and we can plan 2022, '23. And there's a lot of other things we're testing, which is incredibly exciting. So we went from survival mode to growth mode to testing and expansion mode. And it's all -- it feels really good now, but we've certainly learned how to pivot quickly, and we just hope we don't have to take those skills out again.
Erinn Murphy
analystWell, great. That's a great place to end for this conversation. So Julie and Matt and Paul, thank you all for being here and really spending the day with us. So really appreciate it, and all the best.
Matthew Gustke
executiveThanks.
Julie Wainwright
executiveThanks, Erinn.
Erinn Murphy
analystThank you.
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