Titan Company Limited (500114) Earnings Call Transcript & Summary

August 7, 2026

BSE IN Consumer Discretionary Textiles, Apparel and Luxury Goods earnings 56 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the Titan Company Limited Q1 FY '27 Earnings Conference Call. [Operator Instructions]. Please note that this conference is being recorded. I now hand the conference over to Mr. Ajoy Chawla, Managing Director, Titan Company Limited. Thank you, and over to you, Mr. Chawla.

Ajoy Chawla

executive
#2

Good evening, friends. Welcome to the earnings call quarter 1 for FY '27. It's been another fantastic quarter. And I must say this quarter has been even better than the previous quarters. We've seen all-round growth across all our businesses, all our brands, subsidiaries. And we've also seen a good volume growth and a buyer growth that has come in. So all in all, very positive and certainly disciplined execution as well, which has driven this as well as the results. I now hand over this to our CFO, Ashok, who has a few opening remarks before we open it up for some questions.

Ashok Sonthalia

executive
#3

Good evening, everyone. We are very pleased to report another quarter of strong growth across our portfolio as Ajoy said. And we must also note that operating environment was not so favorable, but we still -- things have turned out very well to us. Before we get into Q&A, I would like to highlight a few aspects that will help in integrating the numbers and quality of results for you, and there might be common questions, so I'm addressing it upfront. We had during this quarter, gains on account of custom duty rate increase from 6% to 16%. While these gains will be realized as the inventory get sold over the next couple of quarters. But in this quarter, we had overall at a consolidated level realization of INR 407 crores. INR 386 crores in [indiscernible] portfolio and [indiscernible]. The other significant item during this quarter was that as sudden and sharp custom duty change and many other steps are being taken, but the market went into quite -- I would say, volatility where international prices and domestic prices are at a divergence at many times. And we were also advancing our goal procurements to secure that we are fully expected to meet our festive demand and production without any disruptions. So on account of those price divergence, we have accounting [ MTM ] in the inventory, which is -- which cost 75 to 80 basis points, Jewellery division a bit upward. So Jewellery division has the benefit of that. And we believe that these are likely to reverse in the coming quarters. So the normalized margin considering both custom duty gains and MTM gain, the normalized EBIT margin for [indiscernible], would be 10.9%, with a normal number for this quarter. The other important change which I wanted to tell you that we have revised the classification of our JV product mix. You remember in the last quarter, we have talked about [indiscernible], and we have been progressing on that. [indiscernible], which was earlier clubbed under the studded category. We have reclassified that into the [indiscernible]. So that study reflects to more diamond [indiscernible] and not any other color tone or [indiscernible], et cetera. So to that extent, you will see some change in the number and to facilitate, I think we have shared we need classified numbers of 2-year periods also. So that comparability is not lost. And last point regarding the [indiscernible] business that while reported EBIT profitability in muted compared to revenue growth in the quarter 2, but every quarter one, we ran the standard costing revaluation of inventory of watches. Last year, we had called out, if you refer that earning that about INR 50 crores was benefit towards dividend this quarter, that benefit was far less. So if you normalize for both inside the last quarter 1 FY '26 [indiscernible] EBIT margin was 18.6%, compared to 17.8% normalized margins for this quarter. So these were some of the points which I thought I'll say upfront, and now we will open -- to open the floor for question and answers.

Operator

operator
#4

[Operator Instructions] Your first question comes from the line of Videesha Sheth with AMBIT Capital.

Videesha Sheth

analyst
#5

My first question was pertaining to the Jewellery segment. Now in 1Q, even you mentioned that, to some extent, would have been impacted because of government interventions or even events like [indiscernible], so based on your observation, have you seen that the postpone demand has come back in the quarter till date? And accordingly, can we expect growth momentum to further improve in the ongoing quarter? And any particular change in consumer behavior also if you'd all like to share.

Unknown Executive

executive
#6

Yes. Thanks for that question. Some key dates for everyone's to refresh everyone's memory. May 10 was a certain call out by the PM. May 13 was the customs duty change. And we also had [indiscernible] also begin from May 17. So there was obviously an overlap of many of these developments. As a consequence, we did see a softness in consumer sentiment for about 3 weeks time till the end of May. But by the beginning of June, things started picking up. Weddings also restarted post the end of adhik-maas. So we believe that it was a deferment and we saw things pick up in June. What we lost in May, perhaps we gained back in the month of June.

Videesha Sheth

analyst
#7

Sure. And any changes in consumer behavior, whether it's the [ sub-1 ] category coming back or sustainment of standard growth that you particularly want to call out?

Unknown Executive

executive
#8

No. As you are aware, we have -- we began seeing a resurgence of [ studied ] in quarter 4 of last year, and we are seeing that continue to play out in quarter 1. And in a sense, it's the momentum that we had in quarter 4 continued during Akshaya Tritiya. There was a brief lump perhaps in May, but it's kind of come back in the month.

Videesha Sheth

analyst
#9

Sure. Just one more question before I get back in the queue. [indiscernible] context of sustainment of the improvement we're seeing in buyer growth, even standard to [indiscernible] quite well, probably even the [indiscernible] reduction on the old world policy when we start getting highlight September onwards. Would you look to relate [indiscernible] the EBIT growth or margin guidance for the [indiscernible] segment given the investment for the next month [indiscernible]?

Unknown Executive

executive
#10

Do you want to give a guidance on the EBIT growth or margin is what she's asking?

Ashok Sonthalia

executive
#11

No, we are not giving any guidance at this point of time in the investor thing and prior, we have said that more of 11% being the center of gravity for Jewellery business margin, we would be around that plus/minus something can happen. So many moving parts, market is behaving in a particular manner, gold price continued to remain on a very uncertain trajectory. You would have seen softening in all of a sudden in a day, $100, $200 going up and down. So given this circumstance, we will stick with our previous guidance. We are not changing it.

Operator

operator
#12

Your next question comes from the line of Devanshu Bansal with Emkay Global.

Devanshu Bansal

analyst
#13

Congratulations on a strong quarter. Sir, Ashok, sir, so last year also, there was this 50 bps one-off gain, which was giving the margin. So ideally, the current quarter margin at 10.9% compared with 11.3% last year, right?

Ashok Sonthalia

executive
#14

Yes.

Devanshu Bansal

analyst
#15

Okay. Overall -- and sir, going ahead, so this reversal of 80 bps, is this the only reversal on that earlier 50 bps reversal, which was there last year that can also sort of happen in the next few quarters?

Unknown Executive

executive
#16

That would have happened in the next few quarters for sure that it was not something use that every quarter, we had called out the business. And sometimes tracking what that reversal also the way gold prices do when various futures get settled, but it is very likely that this will give us because when those inventories will be realized, then the losses or [indiscernible] will get crystallized. Over the next 2 to 3 quarters, gains would gradually flow through that.

Devanshu Bansal

analyst
#17

Got it. And sir, this quarter, it was INR 400 crores of benefit, but overall quantum of [indiscernible] city benefit, if you can call out for the entire year and would it largely come in Q2 or some of it will come in Q3 also?

Ashok Sonthalia

executive
#18

It will come in Q2 as well as in Q3, but I would rather refrain from giving us fuller impact at this point time. We will -- whenever we do, we will exactly qualify the way we have called out this time so that we can knock that. We also don't want to take credit of that because at some point of time when customs duty will go down, we will have the upward situation. So we want you to kind of all the time [indiscernible] and we will also [indiscernible].

Devanshu Bansal

analyst
#19

Fair one, sir. And last question from my end. At the time of acquisition, in my opinion, the [ Damas ] core business was not a loss-making business, right? So wanted to check is on reasons behind this loss in Q1, if you could sort of highlight that?

Unknown Executive

executive
#20

So yes, you are right. The core business was not loss making. But even the current situation of war, I think purchasing will be in Dubai and Saudi and other countries in the last priority for anyone there. So the footfall has fallen down, ticket size have fallen down. And if a business which was operating at whatever level 20, 30% from those level comes down, we will end up muted.

Unknown Analyst

analyst
#21

Got it. So sir, overall international business is at a ballpark run rate of about INR 6,000-odd crores top line. So how should we see the margin profile of this segment for this current year? Should it be largely metal at the EBIT level or we may make some profit here?

Unknown Executive

executive
#22

I would think that our rest of the portfolio of international business, except [indiscernible] is making profit mid single-digit EBIT margin, 5%, 6%, which they will continue to make -- and overall, the mass contribution in international business will not be very high. So I would expect overall portfolio still turn to the projector EBIT performance for the full year. And [ Damas ] would do -- is contingent upon the current situation. As soon as that situation gets over. I'm sure they will also improve today.

Operator

operator
#23

The next question comes from the line of Latika Chopra with JPMorgan.

Latika Chopra

analyst
#24

My first question, we do see some drillers kind of pushing for exchange against cash kind of scheme. I wanted to understand what are your views on this? And how is Titan approaching this?

Unknown Executive

executive
#25

Yes. Thank you, Latika. We have rolled out what we've called as cash for gold in all our stores from the month of June. And we are not seeing significant traction here, but that option is available for customers to bring their own gold and exchange that for cash. Not exchange, but convert that into cash. But I think your -- Latika your question is also on the economics of exchange per se, right?

Latika Chopra

analyst
#26

Yes. Absolutely yes.

Unknown Executive

executive
#27

Sorry, just go over your question again.

Latika Chopra

analyst
#28

I was just looking for your approach for this versus some of the actually aggressively pushing for this scheme. So I just wanted to understand the economic benefit of doing so because when you're exchanging Jewellery for Jewellery, it still makes sense for you to grab a new consumer. But exchanging the goal for cash? What is the thought process from your perspective?

Unknown Executive

executive
#29

Look, from our perspective, it's about solving a customer [indiscernible], it's not as much about me about profiting from it. And many of these customers are our own customers. And if we widen the basket of solutions for them, it's the most responsible thing to do. And we also think that it could be a way to acquire new customers, those who need for money and have gold with them. So that's the way that we are looking at it purely as a customer solution as opposed to a revenue stream. So yes.

Latika Chopra

analyst
#30

It is not diluted for your margin profile or versus exchange in gold for gold? What is the difference in terms of --

Unknown Executive

executive
#31

[indiscernible] that the program works, there is a reduction, which is there when you bring gold for exchange and that takes care of -- [indiscernible] takes care of this.

Unknown Executive

executive
#32

Latika, I may add here. I think at the most fundamental level, what's good for the country, what's the planning was good for the customer. We have always believed is also good for the company and the brand. I think that's a larger piece to look at. How to ensure that the economics don't dilute our margin. Those are things we as an organization has secured or how to do without making it unattractive for the customers. So we wouldn't worry too much about it. In fact, we believe there is a much larger positive gains, and it is not going to dilute our economics.

Latika Chopra

analyst
#33

The second, which was by growth of 5% when gold prices are stable, is this bio growth tracking in line with your expectations? How do you think this plays out assuming gold stays stable for the rest of the year? The second bit connected to this margin, one clarification, this 10.9% is against 11.8% in the base quarter for [indiscernible]? And if so, in a quarter where the stated share was broadly similar, what led to this quantum of margin moderation?

Unknown Executive

executive
#34

Yes. On the buyer growth, like we -- like I said earlier to the first question, we had a good period in April and a good period in June. And there was a bit of sentiment that was dampened in the month of May. So this is an average for the entire quarter. And see if gold rates stay stable, we always see that sentiments are positive when people come back and they don't sit on the fence. But whenever gold rates are volatile or if they are going only in one direction, which is downwards, then we see people tending to wait if they don't have an urgency to buy. So stable gold rates or even if it is going up marginally, always helps. Yes. That's one. Second, I think a point to note is our buyer growth on the study part of the portfolio has really been going up and going up since quarter 4 of last year and that's the heartening part of the story that we would like you also to take note of.

Ashok Sonthalia

executive
#35

Lotion margin, the best quarter also, we had called out a 50 basis point of tax 1x, actually, it becomes 11.3% versus 10.9%. The fact [indiscernible] in the last 4 quarters, the gold price impact we have got several times. Those have been playing. So all the positives which happened in this quarter good state growth, et cetera, et cetera, but still eventually, there is a 40 basis point of [indiscernible].

Operator

operator
#36

The next question comes from the line of Nihal Mahesh Jham Sam with HSBC.

Nihal Jham

analyst
#37

Two questions. First is on your comment on the impact in May, just wanted to understand, let's say, because of adhik-maas, was there any demand that would have got lost or most of it got covered this quarter? Just want to understand if there is any sort of circulation that could happen into Q2?

Unknown Executive

executive
#38

No, we believe it got covered. Like I said, adhik-maas started middle of May. And by the time we got into June, we started seeing things recover. And whilst it must technically ended on 17th of June, if I have the day, right, but we started seeing traction well before that. So we believe that the -- what we may have lost and way we obtained in June, we don't see that trickling into quarter 2.

Nihal Jham

analyst
#39

Understood that. The second question was on the margin bit again, that if you look at it organically, there has been a slight moderation in the margin, and we've obviously seen more than a 30% kind of an [ LFL ] growth this quarter. So just to understand that as we move into H2, obviously, it may not be practically possible on that high base to deliver that kind of margin. So when we say the 11% EBIT margin what will be the drivers sort of for this to improve? Because incrementally, or will you at least from a base impact perspective, H2 will have a slight impact in terms of setting a very high base. So just to understand how do we plan to get to that 11% where we started off that 10.9% organic.

Unknown Executive

executive
#40

So we saw the -- but margin is a range. We are saying 11% is kind of center of gravity where in some quarters, we will find we are doing slightly better, some quarters we are doing below that or so. So it's not a very precise point -- the second thing also, there are various things which are happening in the system. We have talked about acceptability of customer or introduction of [ lower ] characters where they generally have a positive impact on margin. So various things are being done. And as we think if gold prices stabilize and we go forward, perhaps the product mix will also improve the whole production were going is to be slightly higher. It might start coming down, which we see signs of -- so all of this can result into closer to that number. That's our belief at this point of time. And that is how we are saying something around that number. We are very good. So we were able to deliver on a full year basis.

Unknown Executive

executive
#41

I'll just add to it. I think your product mix [indiscernible] upwards towards more study sales is a very important driver, and that's a focus area also for the division. The second bit I would say is, as I'll elaborate as [ Asha ] pointed out, there are many programs we are running to enhance the gross margin given the high gold rate regime and those will start bearing fruit in the second half of the year, more so than the first half. And thirdly, I think this gold prices remain subdued. The opportunity to be able to sell a more profitable mix with higher AMCs and even on the gold jewelry set. Those drivers can also work to our benefit. So there are these drivers. How do they play out, of course, is a matter of what happens?

Nihal Jham

analyst
#42

Got it. I'll just slip in one question quickly that's been picking up that with the correction in gold prices, there has been some moderation in demand in the industry. Just wanted to understand any such trends visible or none of that are?

Unknown Executive

executive
#43

Okay. The only point to add to what we've already spoken of is I think in the -- towards the end of July, perhaps we did see some softness in -- on the plain gold side, okay? And it does happen sometimes when the prices [ rebound ] or the price and the people also hear news from various sources that [ bars ] have taken hold of gold and gold is likely to go down. So a lot of confusing news that people were exposed to during the month of May, and that kind of puts people back to the fence and they tend to wait it out. But we've also seen in the last 2, 3 days that there is [ upward ] movement. So I guess, once there is clarity on where it's going, perhaps those who are on the fence will come back. So there was a bit of softness towards the end of July which is, of course, outside the scope of quarter 1, but that's only bound to happen when people are wanting to time the market.

Nihal Jham

analyst
#44

On account of plans usually [indiscernible] standard may not be so.

Unknown Executive

executive
#45

Yes, that's right.

Operator

operator
#46

Next question comes from the line of Avi Mehta with Macquarie Capital.

Avi Mehta

analyst
#47

Just first, if you could help us understand what was the average buyer growth, if I were to remove me say, average April and June, just to get a sense on how buyer growth is actually trending in your rate space?

Unknown Executive

executive
#48

You'd like us to remove what?

Avi Mehta

analyst
#49

You said may had these one-off factors, right? So if I were to kind of look at either the exit June or average of April and June, just to get a sense on normalized where how versus what we saw last quarter.

Unknown Executive

executive
#50

Thanks for that question. I just want to reiterate that the normalizing happened in June. It's already happened in June. So what you see for the quarter is after that normalizing and these one-off things are part of our industry. I mean there are auspicious times to buy. There are no [indiscernible] times to buy like we also mentioned in the analyst meet. This is pretty much [ behave ] and things tend to catch up. So what we -- like I said, what we may have lost in May, it appears that we have gained in June. So that averaging out of normalization has already happened. So you could take the quarter 1 average as the normalized kind of pace.

Avi Mehta

analyst
#51

Okay. So where are it coming from is we were trying to get a sense on as gold prices, assuming gold prices remain where they are is quality doesn't continue. The assumption that I had was sales or value growth will trend towards buyer growth. And hence, to appreciate it because the realization from your understanding, the realization growth has some semblance of bunching up that probably have been. So that is where I was coming from. And if you could kind of -- if that understanding itself is inaccurate or it could help us understand how we should look at the difference between buyer growth and value growth as gold prices start to become Y-o-Y flattish.

Unknown Executive

executive
#52

I think it is true agree to conclude. One, when gold prices have softened, but I think we need to give some time to customer also make up their mind. Our also thesis is that our top line growth a kind of combination of some of these things when the gold prices would come down, more buyers will come in, and that is why we don't focus too much as a team and as a company on these things. I think it is too early to just see June month, whether it was more than 5% but I think that granular level of month by month 2.

Unknown Executive

executive
#53

And then there are regional differences in all these things, where weddings are happening. adhik-maas is not Southeast or it is more or history. So I think let us give it some more time to see the impact on continue [indiscernible].

Unknown Executive

executive
#54

If I may add, if you're looking for what is that we are targeting, we are targeting, as always, a double-digit aggressive growth, and that's something which we shared even in the Investor Day. Those targets and our ambitions don't go away, how they play out between buyer, ticket size, gold prices, that's for us to manage.

Avi Mehta

analyst
#55

I hear that. Just a second bit on the [indiscernible] gain and loss. Just if you remind us what exactly drives this? Is this more change in mix towards exchange? Or if you could just help explain if that's okay. And so just to refresh --

Unknown Executive

executive
#56

So this time, as I was saying, there were price differences between international market and domestic market and we procured the advanced procurement, which is based on the domestic market. Inventory valuation happens on the international benchmarks because there is no spot benchmark in [indiscernible] and it gives rise to account in [indiscernible]. But inventory is being done on a certain basis percentage point, hedges are being done at a certain difference point. And that difference generally is very manageable and will not be called out quarter-on-quarter. But in current situation on [ CD ], custom duty impact, all of a sudden created wide gap between international and domestic, and we ended a procuring quite a bit gold at that [indiscernible] to -- so that is why we are calling this out. Every quarter, a small amount of this variation between inventory valuation and [indiscernible] happens.

Operator

operator
#57

Your next question from a [indiscernible] with IIFL Capital.

Percy Panthaki

analyst
#58

This is Percy Panthaki [indiscernible]. Yes. So just wanted to understand, going ahead, if the gold price remains at where it is by Q4, the Y-o-Y inflation will become 0. And a large part of our growth is being driven by fuel price inflation, in a scenario where gold price inflation is 0, do you think we can sort of maintain a 18% to 20% kind of top line growth in that kind of scenario? And I'm not talking only about Q4, although the anniversarization happens in Q4, this is more of a general or structural kind of a query that if for a few quarters, the Y-o-Y gold price inflation is 0 in that scenario, does our growth rate come down versus our targeted 18% to 20% band.

Unknown Executive

executive
#59

Yes. So I think in plan across all our brands takes into account this context. In a scenario like that, we would certainly go all out to acquire buyers and use that to drive growth because fundamentally, our approach to the businesses is an optimistic one, and it is one to drive overall growth like Ajoy mentioned. So whenever there is turbulence or some kind of gold rate playing in people's mind, then there is a certain playbook to give them comfort and drive growth. Whenever that goes out of the equation and there is more stability, then obviously, what we would do would be to gain acquire customers and overall grow the business. So we will have to see how things play out and closer to that situation, then we choose the cards that we have to play. But what we are saying is true. It could play out that way, but we'll have to wait and see.

Percy Panthaki

analyst
#60

Understood. Related to query to this is, again, in that kind of a gold price scenario, do you see the quantum of sort of competitive spending either in terms of advertisement or in terms of discounts, promotions sort of normalizing and in context of that, do you expect sort of the headwind on your margins to sort of maybe turn into a tailwind and you could see even with a slightly lower both being able to deliver that 18% to 20% bottom line growth?

Unknown Executive

executive
#61

Honestly, and I should go back last 2, 3 years, we have seen all kinds of scenarios, now to pretty much have a playbook for all of them. In a scenario when competitive intensity is at its peak, people are discounting like crazy or a time when gold rates are stable or it's going up, it's going down to -- by now, we think we have a handle. We are right. Some new situation could emerge and we might end up running from it. But by and large, we think we have at least some plans or some experiences that can help us when these situations kind of come up.

Unknown Executive

executive
#62

It's just one point I can add on that if you remember in our names day, we guided FY [ '13 ] number. So quarter-on-quarter numbers can go up because some of the situation, you may not react immediately. But overall, medium to long term, we had always said that a good strong double-digit growth, and that is how you will read to that FY [ '15 ] number. So that has not changed at all in our mind and we don't have any doubt at this point of time that we are not matching to [indiscernible].

Percy Panthaki

analyst
#63

And over the last several quarters, because of the gold price inflation, the entire industry has done a lot of work in terms of making the jewelry lighter [indiscernible] versus earlier if a piece, how is the same look and feel or design, et cetera, making the same kind of piece or similar kind of piece lighter in weight. If the gold price remains flat for a longer period of time, do you think that could be one of the lever in terms of gradually increasing or reverting back to the -- at least increasing slightly the weight per piece. I mean, doing the reverse of what we did over the last 2 to 3 years.

Unknown Executive

executive
#64

So like Ajoy said sometime back, our approach always has been not to solve versus to merely sell and we need to do things as an industry and also as a company to bring more consumers in the category, keep them invested in the category. And for that, jewelry has to be both exciting and accessible. And accessibility comes from keeping it right way looking at a variety of cartages. Looking at an exchange program that is strong to get them to recycle, so all these are different levers that we are using to keep consumers to keep jewelry accessible to a wide set of consumers across different town classes that we are present in.

Percy Panthaki

analyst
#65

Yes. If I may just step in once again. I think the concerns that are [indiscernible] across several questions across different people is if gold prices don't go up or they remain down, can you guys manage to grow. Okay. And therefore, it's between buyers, tickets , these are not too independent entities, which kind of move on their own. These are related. Few years back and a few quarters back, I had enough questions of people asking me [indiscernible] gold prices have gone so much how are we going to continue to grow. Now the question is if gold prices don't go up, how will you grow? So I think we have seen buyer growth actually taper down in the last couple of years because gold prices went up dramatically. Why can't the reverse happen? Because India's love for gold has not gone away. At the same time, India is not going away. So I think if you were to step back a little bit and look a few years ahead, and not get worried about a particular month-on-month situation on gold price. I believe the headroom is huge, not just for the overall industry, but certainly for us as a company because our market share is also still single digit. So for us to target a healthy double-digit growth in jewelry is inevitable. How it plays out in a particular month and quarter might vary a little bit, but I'm very bullish on that. And margins, I think, will follow if we are able to manage the execution there.

Operator

operator
#66

The next question comes from the line of Jay Doshi with Kotak.

Jaykumar Doshi

analyst
#67

Congratulations on good execution in selling environment. I've got a couple of questions. So one is -- could you comment a little bit on competitive intensity because the last 2, 3 years in a rising gold price environment, there were quite a few discounts by other layers on making charges and all. Now with gold price stabilizing, are you seeing that the competitive pressure on making charges, gold rate markup all that has eased a little bit? That's my first question. And second question is, recently visiting some stores and I observed that India had was advertising 50% discount on diamond value and then my sort of personal experience by visiting [indiscernible] in the ongoing festival of diamond indicates that even your discounts and diamond value this time around is a little bit higher than what it usually is in AD. So is this because you are currently consuming low-cost, low-price natural diamond inventory and so you are better positioned to sort of offer better value through discounts? Or is the market more competitive on study jewelry at this point of time, which is forcing due to probably offer slightly higher discounts in this equity versus last year?

Unknown Executive

executive
#68

Okay. So I'll start from reverse order. So the 4D offer we have this time is a flat 20% of Diamond was pretty much the same as the last one in the months of Jan, Feb. We may have some products, which may be aged where we will be offering a higher discount, but binaries, the structure of the offer has not changed in any manner. As far as competitive intensity goes in -- I mean, we are all aware of a number of brands, number of stores number of players that are increasing in the category. And obviously, that brings a certain competitive intensity to bear. And discounting is something that keeps happening, which is different in different markets based on the context of that market and also the segment, I mean, I'll actually request [indiscernible] to come in -- Yes. because if you were to -- no, because it's -- yes.

Unknown Executive

executive
#69

Like [ Arun ] said, we also pretty much have the similar offer so that we ran it was running in the past and especially after the announcement and subsequent impact that happened, we quickly responded, came up with a ore-like attractive for customers. In fact, May 2nd half and June has been kind of a record kind of a performance that we saw. So we could put the impression that the additional one had because we could respond to the situation better. But in terms of overall discount, I don't think there is a significant structural change.

Jaykumar Doshi

analyst
#70

Sorry, did you answer the question on making charges for the plan goes how is the competitive intensity there?

Unknown Executive

executive
#71

No. Yes. I mean we don't see a substantial increase in competitive intensity. As you are aware, it's only been going up or the 2 to 3 year.

Jaykumar Doshi

analyst
#72

Sir, my question was whether you've seen easing of competitive intensity in plain gold jewellery given that low prices have stabilized and -- okay, so no more changes.

Unknown Executive

executive
#73

We're not seeing any leasing up of competitive intensity. We are seeing it more of the same. Obviously, the intensity in certain geographies is much higher and has been much higher in the last 2 to 3 years, for example, in [indiscernible]. Right? So there are regional dispersions, which are there, but nothing specifically to call out at the either it's gone up significantly or it's come down significantly.

Operator

operator
#74

Your next question comes from the line of Harit Kapoor with Investec.

Harit Kapoor

analyst
#75

So first question is on exchange. So if you could give a broad breakup of how much exchange share in procurement has gone up this quarter, I would assume it would have peaked in this quarter because of the situation. So this is some sense versus Q1 last year? And have you seen some basis points impact on margin on account of that as well. That's my first question.

Unknown Executive

executive
#76

Okay. So specifically on exchange, I think it's been a creeping increase from the time that we've been investing significantly behind exchange since, I think, September of last year. But during -- when the post the PMs gone out when we went into a bit of an overdrive on our exchange communication. And we also saw other drillers jump onto that bandwagon. We did see an upswing for that period of about 3 weeks, but then it has again got normalized since then. So [ Exchange ] continues to be a big driver of customer acquisition and a big driver of growth for us. And like we have said in the past, the sale that comes from exchange, both the exchange of old gold bought elsewhere and the gold bought [indiscernible] exceeds 50% of our -- of the business. So that's a trend that is sustaining. But yes, you're right. When everyone went on to an overdrive during those 3 weeks in May, the share did go up. But thereafter, I would say it is pretty much normalized.

Harit Kapoor

analyst
#77

Got it. So that could have a slight marginal basis point sequential improvement over the next 3 quarters, right, given that May might have been slightly lower gross margin for you just because of the nature of procurement. Is that the right way to think about it?

Unknown Executive

executive
#78

No, I don't think you should read anything specific into that. I would urge you all not to read anything specific into that.

Harit Kapoor

analyst
#79

Got it. Got it. And the second question was on the 2 subsidiaries, [indiscernible], you did give some estimates for the 4-year period. But the start of the 4-year period, especially on margins on both steel [indiscernible] have been significantly significant. So just wanted to get your sense of is steel a more kind of revenue booking situation led margin improvement? And even for [indiscernible], I mean, are these numbers surprising you on the operating leverage that you're getting?

Ashok Sonthalia

executive
#80

So on a like a first answer, team extruders project kind of business and where a certain lumpiness to come with the margin and in this quarter, we did work of, I would say, the servicing business of certain set of equipment, which we call restarting where they are in the nature of service where you have engineers on to [indiscernible]. So that was quite substantial. Overall, long-term growth team is on a very strong digit but the normalized margin would be aggravating towards 12% to 15%, 16% this year full year basis, they can be higher. That's the trend I see it mid to long term, you'll see that kind of business. They will deliver. As far as [ CaratLane ] is concerned, we have always said be gradually go towards two-digit EBIT margin, more like [indiscernible] kind of margin portfolio come out. It's there. Okay. So they have delivered 9.6%. I think something like that, 90% for [indiscernible]. So we are normal should be towards 10%. Again, quarter-to-quarter differences can be there, but this should eventually become very stabilized around that number to my mind. And in the long term, even depending on how the jewelry industry gold price dynamics work out they can either progress towards 11% or stay around that number. But it's very [ disparate ] to talk about so much in the future, but we have always thought that [indiscernible] to increase towards the digital [indiscernible].

Unknown Executive

executive
#81

Yes, I wanted to also add both these subsidiaries are still on a significant growth path, okay? And the opportunity to grow is significant and substantial and we will continue to prioritize top line growth in both of them. Therefore, margins will kind of play out the way they have to play out. And therefore, I would read more in the growth story rather than on the margin story.

Operator

operator
#82

The next question comes from the line of Ashish Kanodia with Citi.

Ashish Kanodia

analyst
#83

First question was given the volatility in gold price, what has been the trend for new sign-ups for both gold and [indiscernible] advantage in the last 5, 6 months, are they broadly tracking in line with the kind of jewelry growth you are seeing?

Unknown Executive

executive
#84

Yes. Thanks for that question. I think on a value basis, we are tracking. But I would say that we started with the Golden Harvest program many years back. And 2, 3 years back, we added [ Holden ] advantage. What's really happening is the dynamic between the 2 where we are seeing most customers prefer [indiscernible] golden advantage because it helps the rupee cost averaging, and we're seeing a shift of preference from [ Golden ] ages to golden advantage, which in a sense is good for the customer and was also introduced to solve the problem of gold rates being either increasing or kind of moving up and down. So that's really the dynamic that is playing out there. But on the whole, I think it's progressing in line with the business on a value basis in terms of the growth in redemption of both these programs versus the growth in business.

Ashish Kanodia

analyst
#85

Sure. The second question was just on the way 1Q and even if you look at 4Q, I think new definitely saw moderation in coins growth. And when you look at [ plaingold ] and both studies the growth was still in line with what was in [indiscernible] despite volatile coal price and May, June, I think pace, et cetera. To that extent, are you seeing more -- and given maybe the gold price has been on a downward trajectory. So are you seeing that gold coin demand is actually now losing more tracks? It may still be growing faster than the jewelry growth, but losing [indiscernible] versus what it was doing 2, 3 quarters back. And to that extent, it should ideally help with a slightly better mix and margins?

Unknown Executive

executive
#86

That is what we expect, but the gold price concluding that it is on a downward trajectory will be to mature to my mind, last 2, 3 days, if anything is to be seen. Again, they have started in a geopolitics normalize, I would believe gold prices can again go up for time in [indiscernible]. But to this point, yes, the kind of growth Y-o-Y coin was showing, it should start moderating.

Ashish Kanodia

analyst
#87

Yes. Sure. And just last bid, I think [indiscernible] talked about the gross margin initiative. And over the last 3 years, on the margins, you had taken various initiatives are and then working on alloy. So anything which you would like to share on the gross margin expansion, like what initiatives we are taking?

Unknown Executive

executive
#88

No, I don't think we are going into that much detail, but suffice to say whatever have we spoken about lower tariffs, there is a [indiscernible] program. There are sourcing strategies, et cetera. It's a mix of various banks. We certainly don't want to give more detail on this.

Ashish Kanodia

analyst
#89

Last bit on the natural diamond prices, at least on the retail part in India, what has been the trend? Is it more stable, both for smaller stores and as well as for solid peers? Are they stabilized in the last 6 months?

Unknown Executive

executive
#90

Yes, we have seen more stability, perhaps in the pricing both of solids as well as small guidance. Was that the question? Or did I miss answering?

Ashish Kanodia

analyst
#91

My question was on the retail part, not more from sourcing, but at least at the retail and at the consumer line era.

Unknown Executive

executive
#92

So we have been -- our prices are stable yes, for both -- sure. I think maybe the intent of your question would be, how is that playing out vis-a-vis the [indiscernible] diamond and how the narrative playing out in the mind of the customer. I think at the market level, it has stabilized and that narrative, which was very prominent towards [indiscernible] and natural are going on. That narrative seems to have gone down substantially. And I think both exist in the market. Maybe that's the sentiment behind your question, I was picking up. Yes. Because studies we have seen improving, so that's helpful. Pricing is stable and narrative and sentiment is also stable.

Operator

operator
#93

Ladies and gentlemen, we will take this as our last question for today. I now hand the conference over to Mr. Chawla for closing comments.

Ajoy Chawla

executive
#94

Yes. Thanks. Interesting set of questions that keep us on our toes and thinking of our feet literally. Just wanted to and at a very broad level in some comments, I think all our brands and businesses, when you look at jewelry, watches, you look at our subsidiaries, look at [indiscernible], look at teams, look at fragrances and bags, pretty much all our businesses have done well and the growth, what we have seen in quarter 1. And we are also seeing that July also is not bad. So I'm seeing a certain positivity so far in the last 4 months, how things play out in the near future, of course, will depend on so many other sources. We think we are on trajectory for delivering the kind of growth that we have promised in the Investor Day. And we hope that we can, in fact, [indiscernible] it in the current year because we've started very well. Second comment I want to make is there was a lot of questions on the dynamic between buyer buyers, gold price and all of that. I think overall, we are committed to [indiscernible] them. We are committed to a double-digit healthy growth in value in the jewelry business. So that's the only way we get to our committed FY [ '30 ] goals that we've said. In a particular quarter or in 2 quarters, we might -- should we be looking like a power play that we hit the ball out of the park. But it's not just us. The market also has done very well. I wouldn't get too carried away by that. Neither will I get too carried away by a particular quarter is there is some volatility and some fluctuation in the market due to external forces or gold price. I think the larger piece, I would like to maybe direct all of us towards is that the headroom for growth for all our businesses is very high, partly because of the tailwinds of formulization actually to a large extent because of India growth story middle India, multiple segments, portfolio play and all of those. And this is true for Jewelry. This is true for [indiscernible]. This is true for watches. This is too for fragrances, bags, is all of them. We have both headroom for market share gain as well as India doing very well, many segments coming into the consumption basket and the premiumization story. All the 5, 6, 7 forces that we talked about when we met specifically on Judy, I would reiterate that our growth drivers on gaining market share through regionalization through high-value studies, through retail transformation through brand differentiation through portfolio play and through core growth in both studied and gold in the sub-50 sub 1 lakh kind of price points through buyer growth. All those growth levers continue to hold good and we stay focused on the long-term strategy and value creation while taking in our stride, some positives that we might have received in a couple of quarters and building on them rather than getting worried about whether we can deliver the same levels of growth. So just wanted to kind of direct everybody's attention to a larger story and not maybe getting too carried away by 1 quarter earlier. Margins will play out the way we have spoken. If we are lucky, we can do even better. But thank you so much for all your questions, and look forward to catching up with you once again next quarter. Bye.

Operator

operator
#95

Thank you, members of the management. On behalf of Titan Company Limited, that concludes this conference. Thank you, everyone, for joining us, and you may now disconnect your lines. Thank you.

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