Uber Technologies, Inc. (UBER) Earnings Call Transcript & Summary
September 15, 2020
Earnings Call Speaker Segments
Lloyd Walmsley
analystGood morning, and welcome to day 2 of the Deutsche Bank technology conference. My name is Lloyd Walmsley. I lead the Internet research effort here at Deutsche Bank. We have another good day in store for us, and I'm excited to kick things off with Pierre-Dimitri Gore-Coty, the VP of Delivery at Uber. Pierre, thanks for being here.
Pierre-Dimitri Gore-Coty
executiveYes. Thank you, and thanks, everyone, for the time.
Lloyd Walmsley
analystYes. So I'll go through some questions with Pierre. But if anyone in the audience wants to ask a question, you can use the module below the webcast or feel free to send me an e-mail or Bloomberg chat, and I can integrate your questions into our conversation.
Lloyd Walmsley
analystSo Pierre, I wanted to start off at a high level. You've now been in charge of the Delivery business for about 6 months. Can you talk about what it looked like when you came in and what some of the key changes have been in strategy and operations?
Pierre-Dimitri Gore-Coty
executiveYes, of course. So I took over, indeed, the Delivery business back in February, so about 6 months ago. It is very clear that the business had been geared towards growth at all cost and, frankly, did a pretty good job at that, considering that in a matter of 4 years or so, we turned Eats -- Uber Eats into one of the largest food delivery platforms outside China. But as far as I'm concerned, a big chunk of my focus has been in moving this business towards more of a sustainable growth model. And so a couple of things I can highlight in particular that have kept me busy over the past few months. I'd say, number one and at a macro level, it's really been around further focusing our efforts. As you know, we are -- as you probably know, we have shut down a number of countries in the early part of the year to try and make sure that we could invest and lean into places where we see the biggest opportunity for ourselves. So that's kind of been, I'd say, a macro focus point. Two, we have been leaning into the growth opportunity that COVID has created for us, and hopefully, some of the numbers that we've published for Q2 makes that clear. And this has really been about making sure that we could very quickly tweak our products and our service to really adapt to the new realities of COVID. And I'm sure we'll have a chance to chat more about that from the conversation today. We have -- and I have tried to reinvigorate or create a strong sense of emergency around all of the competitive sites that we're having around the world. And I would say I'm pretty happy with some of the progress that we made in a number of important markets, for instance, most recently, Canada or Japan, but I'd say many more. And finally, it's really been about improving our P&L, improving the efficiency of how we do business. And you've seen already some strong improvements on our growth profile and our margins. And this is, frankly, a path that we are all marching towards inside the Delivery business unit and that eventually will get us to at least a breakeven position.
Lloyd Walmsley
analystSo on profitability, it's a big focus among investors and inside the company. So before we get deep into the operational levers, are you done rationalizing which markets you're in on the Delivery side? Or is that still an ongoing effort?
Pierre-Dimitri Gore-Coty
executiveWell, I'd say, overall, I am pretty happy with the portfolio that we are now left with. We are #1 player in 2/3 of the gross bookings -- international gross bookings that we have right now, and we are actually a strong #2 in the majority of the remaining countries. So overall, the portfolio feels strong, which means I don't see a burning need to do more. Now we're going to remain opportunistic, as we've always been. And that means there could be deals on the margin or moves on the margin, but that's not a priority right now. Our strategy as a whole, maybe I should have -- sorry, there continues to be that we want to be either in a leadership, in the #1 position or in a strong #2 position in the countries where we operate, and that remains the case today.
Lloyd Walmsley
analystCan you call out some of the key drivers to getting to profitability and maybe the trade-offs of pulling some of those levers, touching on things like cost per delivery, optimization, basket size? Where are you now? And how much room is left on some of these key levers?
Pierre-Dimitri Gore-Coty
executiveYes, of course. So the way I think about getting to profitability as a business when it comes to the food delivery side of things is really about improving our take rates, our net revenue margins, and I'll touch about that in a minute, and then optimizing everything that is below the take rate level. As far as take rate is concerned, some of the biggest movers are really the basket size, number one. Obviously, COVID has been helping us to some degree. But we've also done a lot on our -- we've done a lot on our side, sorry, to increase basket size. I'm sure if you use the app, you are noticing that we are doing a much better job at suggesting bundles and things like that. And we've had pretty good results in Q2. I don't know that we have shared that before, but the basket size improved by about 17% in the U.S. and 11% globally on a year-over-year basis. That's for Q2. So this is basically a big and substantial lever when it comes to improving the unit economics of the business and one that we expect to continue and pull from. The number two that I want to call out that still plays into the take rate margins is the cost per deliveries. This is something that we're very much focused on. It's a factor or a matter of like what is the network density overall, both on the restaurant side and on the courier/demand side of things, how do you reduce idle time, how do you get to batch more and more orders together to try and really reduce that cost per delivery. We have seen also strong progress on that front. If you look at batching, for instance, we had in August about 1.5x more batch orders on a relative basis, on a rate basis than we did back in January. And that's really coming on the back of [ iPOS ], the technology, but also the increase in scale that the business now have in most countries around the world and pretty much all countries around the world nowadays compared to earlier in the year. So that's kind of the 2 big levers that play into the take rate. The additional levers, I can touch on if you want. What's under the take rate are really things like promotion, which tends to be a factor of -- that tends to correlate to the competitive intensity that we see in a given country. And so as, hopefully, things continue to rationalize over time, we think that this -- the need for us to spend on promotions will probably get down. So this is something that can prove to be an important lever as well. And finally, you have all of the operational cost lines, things like support costs, people costs, payments and so on that were probably not for the Eats business big areas of focus up to a few months back and now areas I'm spending a lot of time on and where we're seeing actually pretty strong progress.
Lloyd Walmsley
analystSo asking it a slightly different way as well. How much of the improvement from today's roughly 12% ANR take rates to the long-term guidance, to 15% will come from kind of a mix shift to smaller restaurants or higher fees to restaurants, higher fees to end users versus just more efficiency on the Delivery side?
Pierre-Dimitri Gore-Coty
executiveWell, I don't want to be too prescriptive, but what I'd say here is, at a macro level, I don't think that we need to charge higher fees from restaurants or higher fees from end users to be able to deliver on the take rate improvements that I've alluded to and that 15% -- get to that 15% aspirational guidance we've given everyone. The key levers, as I said earlier, are really going to be about basket size improvements, delivery efficiency, restaurant mix shift. I have not touched a lot on that actually in my previous answer, but if you look at the business, you'll see a pretty large divergence between the sort of marketplace fee we have when we are dealing with, say, a small mom-and-pop relative to what we have when we're talking about some of the very large and global enterprise partners. And so the way we influence shift -- we influence mix, sorry, has a big implication on the take rate as well, the average [ MTF ] we get. And finally, some of the consumer incentives, some of the promotions that I touched on before, some of them being above and some of them below the net revenue -- the net rate -- the take net rate -- the adjusted net revenue margin.
Lloyd Walmsley
analystSo looking beyond ANR take rates to the kind of 30% EBITDA profitability, where do you see the biggest levers on the cost side below that ANR line? You touched on it a little bit. But wanted to also dig into customer support. It seems like you've changed that to more of kind of an automated model. So wondering if that's having any impact on customer or restaurant churn.
Pierre-Dimitri Gore-Coty
executiveYes. Well, of course. So maybe starting with customer support, and then I can broaden a bit my answer. But starting with customer support, you're exactly right that this is definitely a big chunk of our cost structure basically. We are making and investing in a lot of automations that are helping us reduce the number of trips that need to have a human contact or human involved. Actually, our contact rates on a global basis have been down about 40% on a year-over-year basis. And that's really on the back of deflecting a number of those contacts to automations but also, frankly, reducing the overall defect rate. So some of the contracts are just being killed in the first place by continuing to focus more and more on the customer experience, on the restaurant experience and making sure that we tackle each and every of those defects one after the other and find structural solve for each of them. So this is -- this has been already something that really moves in the right direction, but this is one that we will continue to invest into. I think there's a lot more we can do. That's for customer support specifically. Beyond that, a bunch of things. There's clearly some operating leverage on fixed cost. As you've seen, our top line has been growing substantially over the past few months, and we've done, I think, a good job at being very disciplined with our fixed costs. And if anything, taking tough decisions, hard decisions like what we've done with head count reduction, that have saved across the company entirely about $1 billion, and we'll stay focused on that fixed cost line. So that's kind of another set of things to -- where to expect some tailwind from. And finally, I alluded to that earlier, but it's very clear that marketing plays a big role as well in our P&L. Some of that is a function of competitive intensity promotions and so on, but some of that is also a function of how efficient we are at acquiring customers, engaging them over the long term. And on that front, I would say that I feel quite good about some of the levers we're starting to deploy to create the engagement or to help with acquisition, be it membership program that has now rolled out in a number of additional markets, most recently in Brazil, in Japan and Mexico, for instance. So this membership program is a good example of that. A lot of the things you can now see in app, where we're trying to encourage a lot more cross-promotions between our different business lines. If you look at, for instance, our core Uber app, you will see now that you have the Eats use case that's being promoted, you have the grocery use case with Cornershop that's being promoted. And those are things that are actually helping a lot with customer acquisition cost and frankly, engagement as well. So this is also going to be a driver of improving marketing efficiencies effectively.
Lloyd Walmsley
analystSo you all have talked about batching as something that Postmates has done well. Can you talk about what they've really figured out and where are you guys in terms of maybe percent of deliveries that are batched? And where do you think that can get to?
Pierre-Dimitri Gore-Coty
executiveSo I'd say we were certainly very impressed overall with what Postmates have been doing on the batching front and more broadly on the cost per delivery front. It is very clear that this has been a top priority for them for quite some time. So we're kind of looking forward to learning from that or to joining forces down the line once the deal gets approved. The things -- when it comes to batching, there are few things to keep in mind. Well, first, as usual, it's a factor of your densities, i.e., how often do you have 2 orders that are going in the same place, in the same direction at the same time. And so it's a factor of density in a given city. It's also a factor of decisions and trade-offs you decide to make as a business. And if I think about Uber Eats, we have over-indexed quite a lot on things like delivery times, for instance, which means we might have been a bit less aggressive than other players when it comes to batching. It is a matter of the technology you have and how refined or sophisticated that technology is. And very clearly, to my earlier points, Postmates has a lot there. And finally, there's an element of, and that's kind of a sub bullet of the technology point, but being smart about what is it that you are actually transporting and starting to understand what are the items that are going to be most easily batched. Is the food cold? Is the food hot? And as we expand towards nonperishable delivery use cases, like Postmates does today, that's also going to change the land of opportunities when it comes to batching. Those are a lot of the things that I'm certainly looking forward to engaging with Postmates on and that I think can drive some improvement on the Uber side.
Lloyd Walmsley
analystSo yes, personally, I noticed recently some increase in batching from Uber Eats. Is there -- are there some things you guys have been ramping up even prior to Postmates on the batching side in the U.S.?
Pierre-Dimitri Gore-Coty
executiveWell, I'd say with me joining the Uber Eats business and taking on this role, the focus or the shift that I described towards more of a sustainable growth model has gotten me to focus on a ton of things that maybe were not as big of a priority just yet before. And I think the efficiency of the courier network is a very natural place to focus on just because it flows straight into our P&L, which means any single cent you save is something that has a substantial impact on margins and P&L. So I will definitely tell you that I've put a lot more of an effort on that, and that's probably why you've seen us test a lot more things and drive our batch rates up to the point I was making earlier with batch rates being up 1.5x what they were in January. So yes, we've certainly been pushing a number of things, and we'll continue to do so and won't wait for Postmates to try and make that a big focus area for us.
Lloyd Walmsley
analystSo I have one along this profitability question line from the audience I'll go ahead and ask, which is, do you all have in mind an optimal percentage penetration of delivery versus marketplace orders in order to meet your margin targets? Or in other words, how much do you need the marketplace business to grow, to turn profitable versus kind of Delivery business being profitable as a standalone?
Pierre-Dimitri Gore-Coty
executiveWell, I can address that. It's a good -- it's a really good question that I get asked a lot about. My conviction is pretty simple. If you take a step back and you look at the food delivery industry everywhere around the world, what you see is that the delivery categories is gaining share versus the marketplace models or the aggregator models. And the reason is simple. It is gaining share because that model allows you to tap into a broader set of restaurants, which is something basically consumers want, and allows you to deliver much more -- or much shorter delivery times. Think about that. Our delivery time, for instance, in France is 24 minutes on average, which I suspect is a lot smaller than any of the aggregator model or the marketplace models are able to achieve. So my first point is it is a model -- the delivery model is a model that is structurally gaining share. There isn't a single country around the world where Uber Eats hasn't been gaining share versus Just Eats Takeaway, as an example, over the past year. And my conviction is this is going to continue. Number two, I really don't think we need -- as Uber Eats, I really don't think that we need an aggregator or marketplace model for us to be profitable. So a lot of what I've told you about us marching towards profitability are things I have conviction we can do with the ball as it is. Now of course, strategically, it's in my interest to make sure that I can tap into that marketplace model. And with that in mind, I'm actually quite pleased with some of the progress we're making. We have an offering which we call internally BYOC, bring your own courier, which is effectively an offering targeted at merchants, at restaurants that already have their network of courier -- their own network of couriers. And that offering is actually getting a lot of traction. We have in Europe, for instance, I think, more than 7% or 8% of the orders that are actually done with this BYOC model, which is not insignificant. And secondly, the thing that I find very interesting when I look at this model as far Uber Eats is concerned is that we offer to restaurants what we call a fallback mechanism, which means that whenever the courier -- their own couriers are busy, instead of having a consumer wait and hang around and get a cold pizza, we are defaulting back this order or falling this order back onto the Uber Eats network of couriers. And I was looking at the data recently. Around 30%, 3-0 percent, of the orders that we have with this BYOC, so this marketplace model, are actually falling back onto our own network of couriers. So that just speaks for the increased efficiency that they release with the model we have. And I'd say, overall, the customer satisfaction, the restaurant satisfaction for all of the partners that we have under this model is actually really, really high because of that fallback option. So that's kind of what makes me overall excited about being in a business that fundamentally relies on that delivery model, why we will continue for sure to expand our offering into that marketplace side of things. That's why I don't think this is something that is actually needed for us to be profitable because I have full conviction that this delivery model will be profitable.
Lloyd Walmsley
analystPierre, wanted to talk about advertising. What have you all seen in the test of an ad product in Miami? And when should we expect this to expand to more regions? And I guess, can you touch on whether this is contemplated in the 15% long-term take rate guidance? Or would a scaled advertising model be incremental?
Pierre-Dimitri Gore-Coty
executiveSo I'm very excited actually about that advertising opportunity. We have made quite some progress since I last spoke about that publicly. We have, at this point, rolled out our advertising product everywhere across the U.S. as well as in Vancouver and Toronto in Canada. It is not rolled out to 100% of the restaurants. I think it's -- I think we have about half of the restaurants that are eligible for this product just yet, as far as I remember. But we are quite happy. And the reason why we managed -- or we decided to expand that is we were quite pleased with some of the early results. Of course, there's more work to do. You don't build an advertising business overnight. But all the time, I think that will be a substantial source of profit that we can reinvest into our growth, reinvest into a bunch of things or frankly, use as a way to get to this breakeven level and to improve our margins. On your question specifically as to how to think about that relative to this 15% take rate, whether that's fully incremental or not, I don't have a perfect answer. But I think my mindset at this point would be it's going to be a bit of both, i.e., some of it will be incremental and some of it will be not. The reason why I say that is restaurants are going to be prime set of users, are going to be prime customers for this offering. And it's not like restaurants' P&L can ever extend, so to speak, which means there's a bit of a zero-sum game dynamic. So while I expect us to be able to charge for that product for sure and extract the margin, I can see how that might mean we have to give back on other parts of the model. However, the good news is that there are other -- a lot of advertisers and specifically CPGs, for instance, that have clearly expressed their interest in spending onto this platform we have built. And those would be, by nature, very much incremental dollars flowing in. So I'd say, on balance, when you kind of net out those 2 effects and when you kind of think about the set of merchants that you would be targeting or advertisers that you'll be targeting for what we're building, I do think some of it will be incremental and some of it probably not.
Lloyd Walmsley
analystAnd that's interesting. You mentioned the CPG interest. I think of the advertising model as similar to what we've seen in online travel, where kind of a biddable take rate, kind of commission override can impact sort order. Is that the right way to think about it in the -- on the restaurant side?
Pierre-Dimitri Gore-Coty
executiveWell, that -- yes. That is certainly, on the restaurant side, the base case, and this is what we have right now. So if you were to look at our app in some of the places where we have an ad product, you will see that through the form of sponsored listings that are influencing the ranking that those restaurants has. And then on the back end, we provide restaurants with a lot of tools that give them visibility as to the return they get on those investments, as to how much they want to bid and so on. So I'd say that's the baseline. Now I think there's a lot more we can do and we should do when it comes to advertising. The example of CPG, we get asked a lot from whatever drink companies around, "Hey, I'd love to subsidize cans of soda to the consumers." And they are very interested into our platform because our platform is a way for them to potentially access data or potentially subsidize at scale in an instantaneous manner all of their products across an entire country, if not more. And so I know for sure, because we've had interest already and we've tried things at a small scale, that there'll be a number of CPG players interested in providing promotions effectively and subsidizing some of their product, most likely as part of your own basket. Then you could also imagine some sort of like a be involved model, where way broader set of advertisers could decide to spend dollars on. But all of that is quite early days. I don't want to paint things for what they are not right now. We're very focused on continuing to expand what we've built today as an ad product and over time build -- flex those muscles in the line of what I just touched on.
Lloyd Walmsley
analystSo on the last earnings call, you all highlighted a couple of countries, France among them, as kind of case studies for profitability. So what are some of the things that are working in France perhaps across some of the KPIs we've talked about?
Pierre-Dimitri Gore-Coty
executiveWell, first of all, I think I said the last time around that 2 out of our 5 international countries were profitable. France is one of those 5 countries. The other of those 5 countries is Australia actually. And then we have a number of smaller markets and smaller countries that are profitable as well. At the end of the day, I'm looking at France but I could pick, frankly, any of those countries. There are a few things that have been especially effective. It's been about very relentless focus on execution and on operational excellence. To the point I made earlier, we're delivering on average in 24 minutes in France. And this is something that we know matters for consumer and that we know retain consumers better over time. It's been about significant brand investments that we have made in France, in Australia and some of those markets that we see over time are bearing fruits. You probably have seen some of the sponsorships in France in the field of soccer. As an example, I remember there was a lot of skepticism, so to speak, at the time when we signed some of those big things, but it has turned out to be a very worthwhile investment. But -- so those are among the top factors. Now there's nothing structural about the country in itself that we cannot kind of replicate elsewhere. It happens that in those markets we had a really strong rider base and that has helped. But I can also think about places like Japan, where we're seeing remarkable traction despite having a rider base that is pretty small in the first place. So that's certainly been a tailwind, but it's not a condition -- a prerequisite condition. So those are probably the main things. It's worth noting, in case some of you have not seen that, that there has been -- or have made some changes -- leadership changes in the U.S. recently. And the person that is now in charge of our U.S. and Canada business is actually the person that took France to where it is now and that most recently was leading our business across Europe, Middle East and Africa. So I'm pretty excited about some of the changes there and the move we're making.
Lloyd Walmsley
analystWanted to shift gears a little bit to talk about COVID and kind of what you guys have been seeing. When you look at the huge growth in delivery since the pandemic, to what extent is this driving new users to food delivery versus more intensity from existing users? And how do you see this playing out as things normalize?
Pierre-Dimitri Gore-Coty
executiveSo there has been a few -- there have been a few factors plying in when it comes to COVID, some that I think will keep for sure and some that might reverse down the line. Basically, if you look at the past few months, you see that there has been a big increase in eater acquisition, first of all. Q2, for instance, new eaters were up over 50%, and so that means a lot more people going into the category. And that, I don't see any reason why we would not keep the benefit of those users. We see no difference in terms of how they engage with the app relative to the people we had before. And so I mostly treat that as an acceleration in a structural behavioral change that was already happening. So that's kind of the acquisition of new consumers, and those are here to stay in the same way as to ones we acquired pre COVID. The same holds true with restaurants, by the way. We have seen a lot more restaurants joining the industry. So a lot of the restaurants that were filing to close at times for [ real ] have actually started to get into the category. And same stuff -- on the back of the feedback I'm getting and we're getting from them and some of the data we see, we have no reason to believe that they will suddenly disappear from the category as the dining rooms start to reopen again. So that's for the acquisition side of things. Then we have seen an increase in engagement from the eaters, i.e., higher frequencies of usage. And on that, I do think it's reasonable to expect that some of it will normalize. This is currently not what we're seeing. So right now, we still see those elevated frequency numbers. But rationally, you could imagine giving back some of that. We have seen basket sizes increase, and this has really been twofold. I think a bit of COVID impact with people maybe staying at home or ordering larger orders with families. But then it's also coincided -- it has also coincided with me starting back in February and making a big push back to the point around unit economics on basket size, given the importance that this has on the overall P&L. And so you see in the app a lot of new things that we were not doing before that are helping increase the basket size. So those are kind of some of the big levers -- or the big observations as far as COVID impact is concerned. One thing I would say, if you take a step back and you look at the company picture, so Mobility and Delivery, it's been interesting to see some of the diversification impact or positive impact we've gotten out of having those 2 business lines. Our CFO disclosed last week that, for instance, in France, again, even with Mobility being down 25% year-on-year because we had bookings accelerating to 130% year-on-year for delivery in August, we were ending up with total GBs up over 40% year-on-year in August. That's a good example of how some of -- the 2 businesses are strengthening one another -- or I should say rather, offsetting somehow one another, counterweighting one another. Right now, as we see some markets opening up or as we see improvements on the delivery front, we are not seeing yet a negative impact on inflation of some of the things I touched on and specifically basket size and eater engagement, but it is something we're monitoring closely.
Lloyd Walmsley
analystSo another one relevant to this coming in from the audience, which is have you seen any changes in consumer behavior in terms of using more than one food delivery app with COVID? Are users more loyal or still very price-sensitive? Any changes you'd call out there?
Pierre-Dimitri Gore-Coty
executiveI'm not sure -- so besides the point I made on basket size and eater engagement, I don't have anything in particular as far as like loyalty and stuff is concerned. The thing I would say is, maybe I should have mentioned that earlier, we have seen a huge increase -- an important increase in the success of our grocery and convenience offerings. Well, Cornershop, which is the company we bought in Lat Am, has now a run rate -- well, I don't think we -- sorry, I don't think we've communicated the run rate, but it's been doing quite well and obviously has been seeing a tremendous growth on the back of COVID. And I'd say, besides just -- or beyond just Cornershop, our own grocery efforts, and I mean by that all of the stores and merchants that we have added into the core Uber Eats app, Carrefour in Europe and many around the world, those have also been performing extremely strongly off a small base, but performing extremely strongly and contributing to the overall growth. Those are some of the top trends we've seen as far as consumers are concerned. I don't think there's a ton I can share here on like how that played with -- from a competitive standpoint.
Lloyd Walmsley
analystOkay. Okay. So sticking on kind of this expansion beyond food delivery. As we look at the U.S. market for grocery delivery, that would pit you up against some pretty well-entrenched players, Instacart and Amazon. And grocery margins obviously don't allow for large commissions from grocery stores. So how does Uber carve into this market profitably? Are the basket sizes and user fees enough to make money here? Is the customer acquisition -- the single point of customer acquisition across enough products? Does that make it a more kind of profitable business for you all?
Pierre-Dimitri Gore-Coty
executiveSo the first thing I'd say is our entry into grocery is not unlike us starting Uber Eats back then, a few years back, and expanding from our Rides and Mobility business. There were a number of incumbents at the time with the food delivery space. And I think we proved that we were able to successfully leverage our brand, our technology stack, our ops/marketplace DNA -- or logistics DNA, I should say, to successfully expand into food delivery. And so while for sure, you're right to say that the industry in many countries around the world is already quite competitive, the grocery industry, I still think that we bring to the table some interesting assets that give us a real shot at becoming very significant in this category. From a unit economic standpoint, a few things to call out. The first one is as a matter of P&L at a macro level. What you tend to see with grocery is you get lower marketplace fees than you do with restaurants, but you do get much higher basket sizes. And so on balance, that effect kind of counter -- offsets one another, which means we do believe in the profitability prospects of this industry and what we can build ourselves. That's one point. Secondly, we see and we believe that, back to the point about advertising, advertising can actually play a pretty important role in this grocery vertical. This is something we are already seeing and discussing with Cornershop, which has an advertising element in the app already. So that's another thing to keep in mind as far as the unit economics are concerned. And finally, because of having this large user base -- engaged user base, we also think that we can have a clear advantage when it comes to acquiring new customers and getting them to use our grocery offerings for the first time. If you think about it, that user base has already been very, very helpful to us as we expanded to food delivery from mobility. I think it will be even more helpful when you think about moving from food delivery to grocery delivery just because of how adjacent those 2 things are, which means that whenever people are on the Uber Eats app with the intent to order food, like having a grocery shop card that tell you now you can get your groceries is almost a natural extension that will be even simpler and more logical than to tell someone, "Well, you used to go from A to B with Uber, now all the foods are from Uber," which already has been successful.
Lloyd Walmsley
analystYou mentioned Cornershop and advertising. Are there any other things Cornershop has been able to do in Latin America and for that matter, Postmates in the U.S. that give you kind of an idea of the applicability of that to your Uber Eats footprint?
Pierre-Dimitri Gore-Coty
executiveWell, the thing that I liked most about Cornershop is, frankly, the grocery DNA. They were born with a grocery model in mind, which means everything they build is designed for groceries specifically. It's an extension of food delivery into groceries. And so they come with that DNA, that set of talent and capabilities, and like the capabilities you need are not necessarily identical to what you have on the food delivery. And finally, if you look at the tech itself, they have built really good tech when it comes to things like the merchant tools you need or whatever the shoppers need when they are in store to actually buy the -- pick and pack the items. So I'd say they come with a bunch of assets. And they have achieved a really strong market position in the grocery space across Lat Am, which is, as you know, a critical region for Uber and a very important region. So they come with that, and we have been quite excited about some of the progress we see on their front as far as the profitability is concerned. So I'd say excited about the opportunity overall, excited about how Cornershop can accelerate our own efforts and quite happy with some of the progress we've made so far, especially things like Canada or the U.S., where we've kind of jointly launched, we've integrated them into our app already and so on in a few cities.
Lloyd Walmsley
analystWanted to shift gears a little bit and talk about consolidation, competition. In the U.S., consolidation hasn't taken the form most people really expected. How do you see kind of JET/GRUB impacting the competitive environment in the U.S.? And does this change how you approach other markets?
Pierre-Dimitri Gore-Coty
executiveWell, it's difficult for me to speculate, quite frankly. I think our key focus and my key focus is just operating and doing our best and improving the reliability of our experience, improving and broadening the selection. So that's the key focus. Now what I can say though is we are competing, to my earlier point, with Just Eats Takeaway in a number of markets. And again, because of their conviction that the delivery model is never going to work, they probably never really wanted to get deep into that business and to get deep into what it takes to win with that delivery business. And that, in my mind, explains why in every single country where we compete versus them, be it the U.K., Canada, Belgium, Italy, like virtually everywhere, we have seen our category grow -- category position grow, our market share grow on a year-over-year basis. So of course, I'll stay -- and I'm competitively paranoid, which means I'm always going to assume the worst and watch things very closely. But there's no reason, based on what I've seen historically, for me to be worried. I also think that with DoorDash going public, there's potentially a hope that we start to see a bit more of a normalization in some of the promo dynamics across the U.S. And I would say we feel quite good with some of the progress we've made in Q2 in a number of cities that really matter across the country. And we're quite convinced that even in a #2 position, we can build a really strong and profitable business out of the U.S. market, although my personal ambition is definitely not to stay at #2.
Lloyd Walmsley
analystSo looking maybe outside the U.S. Would you say that delivery competitive dynamics are broadly stable? How would you kind of characterize those if you had to make a generalization?
Pierre-Dimitri Gore-Coty
executiveWell, what I would say is, first of all, as far as our own market position is concerned, I would say that in the majority of the markets and in particular, the majority of the large-scale market that we compete into, I am happy with the trajectory, which means I'm not happy everywhere we are, but I'm happy with the fact that every single month, I'm seeing things move in the right direction. We are already, as I think we mentioned before, in a really strong position in places like Australia, like France, like now Canada, like now Japan. And in the places like the U.K. or like Spain and so on that are not yet markets where we have a leading position, I am seeing our market share category position move up on a pretty gradual basis, which makes me comfortable as to where that's headed, so to speak. So that's kind of the situation as far as we are concerned. On the broader competitive dynamics, well, as you know, there has been a lot of consolidation in the industry over the past decade or 2, which means that you have a handful, maybe threefold players that have that -- relevant at a global scale. And as far as the suppliers are concerned, to the point I made before, not every one of them has conviction or have capabilities to go deep into that delivery business. And again, I have full confidence that you look at this industry globally 5 years from now, 10 years from now, 15 years from now, delivery will be what it's really about. And I suspect the marketplace, we always thought to become a smaller and smaller share of that whole pie.
Lloyd Walmsley
analystPierre, wanted to shift gears a little bit and talk about regulatory. Can you give us a sense of how early polling looks for Prop 22?
Pierre-Dimitri Gore-Coty
executiveWell, I don't have any number -- or said differently, I don't think we're commenting on some of the recent polling specifically. Now overall, what we said that I will definitely reiterate is we're quite confident that voters will support Prop 22, which fundamentally upholds the desire of drivers to continue to work when and where they want. If you live in California, you have seen us start a campaign already on Prop 22, and you'll see that increase even more as we approach the election day. The good news or what makes me especially optimistic about what will eventually happen is that 72% of the drivers that we have asked are telling us they do not want to be employees. And so I do think, at the end of the day, that this is what a lot of people, if not most people, are looking at. And so I'm kind of optimistic about where that will be headed. Of course, if we were to fail with Prop 22, that means we'll be -- we'll have to cease using independent contractors. And so we are exploring what alternative models could be in that context to make sure that we can continue and operate the business. Now it's very clear, and I'd say maybe even more so on the mobility front, that those new models would have to involve higher price points and therefore, making that more of a niche opportunity, preventing a number of drivers from accessing the sort of economic opportunity that we create today. So there's certainly a lot of downside overall, including for society more broadly. And I'm frankly optimistic that we'll get to the outcome we want on election day because most people understand actually the implications of a loss in Prop 22.
Lloyd Walmsley
analystPierre, wanted to sneak in one last question before we're out of time, which is you mentioned earlier the expansion of some of the subscription products. Can you just talk about what kind of penetration rates you've seen and what that does perhaps to purchase frequency or basket size when you get people on a subscription?
Pierre-Dimitri Gore-Coty
executiveOf course. So I'd say, first of all, the Eats Pass, which is the name we use for our delivery subscription, has been available for a few months now in the U.S. and now in a few countries around the world. In the U.S. specifically, we're seeing double-digit percentage of our delivery GBs coming from paid members, which we are happy with, although we think there's a lot more we can do in terms of increasing that penetration. It's really the way we think about the future of our business. The reason why it's fundamentally an interesting level -- engagement level is that we achieved a few things. It increased, as you can expect, the engagements that users have, the number of orders that they make on a weekly, monthly basis. It increases basket sizes as well because what you typically have is your free delivery only kicks in after a certain threshold is met. So it helps the basket size. And then you obviously collect the subscription fee on top of eventually having to -- having the opportunity, if you'd like, to charge restaurants for being part of that membership offering. So for all those reasons, I'm actually very bullish about this being an important investment for us. And I have been very impressed also by some of the progress we've made outside the U.S., most recently in Japan, for instance, with this offering.
Lloyd Walmsley
analystAll right. Well, Pierre, we're unfortunately out of time. This has been a great session. Thank you for presenting here. And hopefully, we can do it another time in person.
Pierre-Dimitri Gore-Coty
executiveYes, exactly. Well, thank you, everyone, for your time, and I wish you a good day then.
Lloyd Walmsley
analystGreat. Thanks, everyone, for listening. Operator, you can go ahead and end the session.
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