United Breweries Limited ($532478)
Earnings Call Transcript · May 6, 2026
Earnings Call Speaker Segments
Operator
OperatorLadies and gentlemen, good day, and welcome to United Breweries Limited Q4 and FY 2026 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I hand the conference over to Mr. Jorn Kersten. Thank you, and over to you, sir.
Jorn Kersten
ExecutivesThank you very much. Good afternoon, everyone. Thank you for joining us here on the quarterly results for Q4 for the full year '26. Vivek and I are happy to host you once again. We will take a bit more time this time around to spend some time with injector remarks because we think the situation in the market merits that we give a bit more context on the results as well as in the outlook. So please bear with us while we walk you through it. And let me start there with the category because in the end, the category remains the most important anchor for how we look at the business as a whole, and we're very happy that in Q4 that we saw that category returning back to growth around 10% and the majority of markets also contributing to growth, which is a big step-up from the second half of 2025 and is also widely supported by multiple movements, including regulatory development, improve sustainability, underground demand conditions. So overall, we're happy that the structural drivers of the category remain intact and that we see that the beer category in India is actually doing really well in the quarter. Now at the same time, also important to recognize that the market has become significantly more competitive, which means that winning in the environment has an impact on investments you had brands commercial intensity. And as a result, while the category is growing, the cost of participation has gone up which is also an important context for the performance in the quarter, and we will speak more about that when we talk about how intentional choices have impacted the quarterly delivery. Now when we look at the quarter, very important to note that we very much believe that the fundamentals of the business remain really strong. We delivered around 4% volume growth, and I'll come back to that a little bit later on the balance between primary and secondary volumes. So we see that underlying demand is strong. We see the premium continues to outperform in consistency with our strategy. And we also see that the gross margin is moving meaningfully. So in the end, we see that volume, price and mix as well as our ability to transform the margin is delivering -- moving in the right direction. On this volume growth versus the category growth, it's important context to make sure that everybody is aware that while our volume has grown 4%, our secondary volumes or our demand from the market has moved mostly in line with the category. There's a slight pressure on market share, but we're also cycling last year's disparity between [indiscernible] secondary end is muted for the actual movement that we see in the market. Now of course, we see in the EBIT decline materially in the quarter versus last year, largely impacted by delivery choices that we have made. One very clear investment behind our brands and behind maintaining our leading position in the market in this intensified environment. We expanded our investment behind the bank with 27% versus the previous year. Of course, the quarter is ahead of the peak season. It's an important quarter to invest in the brand strength, and we see it also reflected in the brand power scores that we get back from the market. So we're very happy, and we continue to do this in line with our strategy to really grow our brands and invest behind both brands as well as in execution on the ground. We're also advancing premiumization, where our premium share is ahead of the overall opinion development is ahead of the overall development of the portfolio, and we continue to invest in our network strategy. A large share of the growth in Q4 came from contract manufacturing, which has an impact in the accounting, but we knew that. So that was anticipated, but it has an impact on especially how revenue and margins are being reported. The last thing that I want to highlight here is that we also deliberately invested into bottling fusion, which also has to do the environment on the macro economic scale. We see that there's pressure on supply. We see there's tightness on supply for specialty packaging material, highly impacted by the energy prices driven by what's happening in the Middle East. So we also deliberately made sure that our inventory and our use of bottles and packaging materials is a person to make sure that we, first and foremost, prioritize continuity of supply. I think, and that's something that we also need to highlight that the Middle East situation is expected to have a meaningful impact. So while we see some fairly minor impact in the quarter, especially driven by the [indiscernible], we do see that for the outlook of the year, there will be an impact for the market, driven mostly by energy fuel cost impacting the packaging cost, packaging material costs, there's [indiscernible] movements on the INR performance currently will have an impact on cost as well as the aluminum price, which continues to be extremely high, and we don't foresee that coming down anytime soon. So the impact that we see for the remainder of the year is predominantly cost led and not demand that. So we still believe in the strong fundamentals of the capital and demand will be there, but cost pressure will continue to be there in the second half of the year. So in the end, I think very clear that we're operating in a sort of 2-speed environment where, one, we see strong category growth, premiumization, and we strongly believe that the opportunity will remain to be there and India is the growth engine for the global beer market while we also see a rising cost pressure both on the commercial investments as well as on the cost of production. And that will remain to be there, and that's also why we highlighted that in the press release that we did. Now what we are doing and what are the clear choices that we're making for what's ahead of us is that, first and foremost, we will continue to serve the consumer. We will continue to also drive premiumization. We will invest behind the brand and behind the category and take a role as a category leader. We will also continue to optimize our network and capacity, including the contract brewers, because we believe that is what we needed in order to be there for the growth of the [indiscernible] Of course, we will tighten our pricing and revenue management in the current outlook, we are closely collaborating with the cost functional teams to make sure that we drive pricing and that we drive the right mix decisions to make sure that we are where the consumer wants us to be also for pricing but we will also try to mitigate as much as we can to cost pressure in an environment which everybody knows is heavily designated. So there it requires additional efforts to make sure that we are able to translate some of that cost pressure into the top line pricing. Now of course, on EBIT outlook, there will be an impact. We are working hard to further work on productivity programs to make sure that we convert with healthy gross margin also with the EBIT margin that we make sure that we mitigate and anticipate the cost pressure which is ahead of us. And that's not only true for the P&L, but as much for working capital and cash generation. I think we see in the shape of our P&L that we continue to grow also when we look at our investments. So we're making headwinds on our investments in our greenfield as well as investing in the stores with high expansion of a number of pools, which, of course, also impacts depreciation. So throughout the share with the P&L, we can see that our belief in growth and the structural growth is well there, and that [indiscernible] is positioned to grab the growth of the market at least proportionally. So I think the current performance in the quarter is mostly a result of deliberate investment choices, impacted by the local environment as well as by the macroeconomic environment in which we operate. But we're confident that the category movement [indiscernible] that our strategy is still the right one and that we're taking the necessary actions to make sure that we're set up for future growth as well as sustained delivery on our financials. Before we head to the Q&A, I happily invite Vivek to give a bit more color on our introductory remarks.
Vivek Gupta
ExecutivesNo, Jorn, thanks for this. I know -- I think all of you are joining the quarterly call, but I would say that -- the has in one of the quarters, we will really have to step back and think about the structure, financials in the category and what's going to happen for the year and the year to come. And a lot of it was driven by Middle East bought and the impact because as we mentioned that we are sitting on INR 400 crores to INR 500 crores impact, you know our profitability for last year. And we had to make -- we are try to do that. But before that, I would say a couple of things. First, great new the category impact of growth. I think in the last 2 calls, we had conversation about what will happen to category that we see going back to global. The good part is the category has come back to go to 10%. And it has not happened by chance. I think it is a function of, I would say, 3 things. Number one, the deliberate effort with fewer the appreciation of India, where UBL is a key participant or other than other players. And UBL itself, we have made with the regulator around the 5 policies. Because if you actually see in the last 9 out of 10 policies which have been released, there has not been any test increase on the other. And there has been a relative text increase on spirits. So the #1 driver of category growth is the relative pricing of spirits and beer, the difference between that. And we have seen that in almost 14 states, 14, which is almost 42% of our business, we have actually grown more than 30% in the quarter, 3-0, there. So I think the first important thing is the effort on the policy front is a big driver of the category growth, and I'm not even talking about [indiscernible] all which is not in the implementation. The second big one is Jorn's take, there are delivered investments, which UBL has done, which are translating into category growth. There are state where the category has almost doubled. We have invested in capacity. We have invested in quality. We have invested in innovation. We have invested in our brands. Premiumization is a great example. [indiscernible] and you saw that we're also investing in future with the work we are doing with costly on Baltic for Crown and others on the can to really see that there is a future of the year in the category. So I think the investments that we have made is leading to the guiding growth. And third is the high competitive intensity because then we are many players are investing to get the pie in India, consumers are hearing more about beer. They are seeing more investment, retailers are seeing more investment -- and we know that when category investment goes up, it really has been getting growth. Our data suggests that some of our competitors have invested 3x [indiscernible] -- but we have not increased our investment to that level, but we continue to increase our brand power despite the investment means we are at least investing in the right things. We're not buying the volumes and deliberately not diluting the category. So the number one thing I want to bring to your attention, we are extremely delighted that structural interventions are leading to the category growth. And if the [indiscernible] already comes through or what we have seen the momentum this quarter, I think this -- the category growth trend will continue. The second important thing I want to bring because some of you, I get statements after our results, I want to say that the work which UBL has done over the last couple of years, we don't have a supply issue. So I want to bring it to be very clear. We don't have a supply issue. We have invested a lot in the last 2 years in building our supplier base on bottles. So we don't have a supply issue. We also don't have a supply issue on cans. Because we have the global network and we have identified these suppliers. We don't have a supply issue. So none of our results are because of supply issues. And we don't expect supply issues to happen. In fact, it will be a competitive advantage for UBL because we have those supply side up or we are both our suppliers on a very [indiscernible] manner. We have an inflation issue. We have a cost issue, not a supply issue. So I want to just clarify that any of the demand or the category growth momentum continues. For us, it will be -- it will not be because we could not get the supplies. It would be maybe we chose not to supply because it is -- it is probity for us to supply, but we don't have a supply issue. The third thing I would say that because we are the only biscuit company, the other meaningful listed company has major issue in MP on the beer. I think my understanding is the impact on beer industry because of the war is disproportionate. And this is a time where we had to make choices on how we want to run the business and where we want to run the business. So for me, at this point of time, the key focus is consumers. We need to make sure we -- the supplies are available. The focus is to really have very tough conversation and transferred conversation with all our stakeholders, whether suppliers or regulators to make sure that we create the long-term value for the category, and I'm very proud that UBL is reading that effort persistently. We are not watching from the behind. We are actually leading it because this is the time where the such economics of category has to be there. We are also working to make sure that we continue to invest in the brand. And we're also very clear that we also are responsively investing money. There are states, I won't name them, where we have seen, there's a lot of trade spend being done even because we have category has more money in that state, in a state like Telegana, we've seen some of our competitors actually throwing 3 spend, which doesn't make sense. It actually doesn't encourage regulators to even think about the category long-term sustainability, but we are very clear on those situations that we will follow the right path. So I do think that category growth is strong. We are in a position where our supply chain is so -- our localization efforts are working of premiumization and gross margin of up 330 basis points. We are making deliberate choices. Some of the choices we made this quarter is to store more -- use more new old bottles so that we can replenish new bottle faster. There is old bottle we can use any time in the brewery. Some of the choices we made on making sure that we actually clear some of the inventories because our primary is 4%, but our sell-through is 8% to 9%. So I also saw some more where they say there's a big gap between 4 and 10. Actually, there's not a big gap it is for debt, 9.5 and 10 in our books. And this is one of the reasons we had more business from our partners because we also collected some of the inventories in active patients so that we can actually have more fresh beer and build that. Overall, our cost program is picking on very well. Our people cost is much below our growth rate now. We have made right changes in our structure. Our [indiscernible] program is doing extremely well -- our expansion is on track. We already got the land in UP, the [indiscernible] . Our call lines in Telegana and in Maharashtra will be available before July. So we have one greenfield, 2 [indiscernible] line, cooler investment, CapEx is going on. The brand power scores are extremely high. So I think we are feeling very strong. However, there are big headwinds in the category, and we are not shying away from it, and we are structurally working to mitigate what we can. Can we mitigate all of it? We don't know. It depends on how much the war impact last. As I look at today, some of these things like oil prices, Indian rupee gas prices, I think they are all going [indiscernible] so we really need to see through it, but we wanted to bring the reality. But our success as companies will remain to high category growth to serve the consumer and keep unlocking the potential of beer, which is there, and it will not impact any of our CapEx plans. So with this, I think I'll open up for any questions you have.
Operator
Operator[Operator Instructions] The first question is from the line of Abneesh Roy from Nuvama Wealth Management.
Abneesh Roy
AnalystsThanks. Firstly, on the cost impact, you mentioned INR 400 crores to INR 500 crores cost impact next 2, 3 quarters. So I wanted to understand the assumption. I do understand glass uses a lot of fuel and fuel costs had gone up a lot. If I see today, it's down, say 8%. And last 3, 4 days, it is down 15%. For example, if this geopolitical issue gets resolved in, say, next 1 or 2 weeks, crude moves down, then does this still arrive at INR 400 crores to INR 500 crores cost impact happens, what is the assumption here? And on the supply side, you answered very clearly that you have taken care of. Of course, this time the [indiscernible] is a very favorable climate for your kind of category. So are you factoring in all that and both on aluminum cans and the last quarters, if you can reconfirm given the very strong demand and now Karnataka ones also positive. Are you actually sure that supply side, there is no risk, inflation is there. So if you could answer both these --
Vivek Gupta
ExecutivesI think I'll answer the second question, and I've asked Jorn to help in the first one in more detail. I think we are very sure, we are very clear. I think, yes, there is the positive momentum you talked about better Sanaka already can be there and all of this. And we don't know what will be the final footprint of repeat of the Karnataka policy, right, because it is already taken a couple of months for them to come back and notify. But I think from a per scenario planning from what we need, we are fine. We don't have an issue. And it is because over the last few years, we have increased our supplier base, and we have worked on this very diligently. So we are ready for the growth.
Jorn Kersten
ExecutivesYes. And on the cost impact, I can highlight a little bit more on the assumptions. And obviously, I think like everyone, we would applaud if this issue will be solved within the next 2 weeks. Who knows? However, even if it does, our assumption is that the impact on cost and for cost to normalize will take much more, and it will be here for the next couple of months if it ever comes down. So we do have assumptions around with all where we believe that it will most be below 100 on, a far below 100 even if to normalize. It's largely depending on the impact of the gas import in India with the high exposure, and we know all that some of the CapEx has been seriously impacted. So even if the conflict is resolved, it's going to come back. We assume that the aluminum is north of $3,500. We also don't expect that to come down very quickly. So I think as much as we hope and to face that the conflict resolve the longer-term impact will be there. We see, of course, on the demand that I mentioned on the opening market, most of the impact is cost lag. We think that Indian consumer and their market building resilient. Of course, we're also closely tracking what happens with local fuel pricing so far, no means in yet. But as soon as that happens in consumer, we'll see the pricing. We also have to take into account that there might be an impact on demand and the level of discretionary spend, where we also see the note that completion food inflation will go up to around 5%. Obviously, we can expect that it may have an impact, but we also think that there's enough tailwinds on the category that we will now only foresee the cost pressure on the outlook.
Abneesh Roy
AnalystsSure. One follow-up, Vivek, obviously, you have worked in FMCG is such a long time and all FMCG companies in this quarter call are seeing market share gains from local [indiscernible] . I think you also highlighted that because you have tied up on the sourcing side of packaging, which I think for local players is very difficult. So are you already seeing that some of the local players or some of the maybe smaller players are already not able to meet up on the packaging side and that is leading to opportunity and market share gain for you, say, in April month?
Vivek Gupta
ExecutivesActually, no. I don't think that probably they understand or they have done all the [indiscernible] yet. Because getting into the season, the volume looks good, momentum looks good. And for us, when we give the plan, then we talk 400 to 500, we need to look at the full year impact. The rest of the year impact on what's going to happen based on seasonality, nonseasonality and other things really come together. I also think that different players are seeing impact at different levels. I'm definitely seeing in some of our contract viewers have stopped manufacturing their brands and they really both supplies because I can't store the material. So we are seeing that trend happening more and more. But I would say that not in April, but I do expect in a couple of months, you will see that even more on that.
Abneesh Roy
AnalystsUnderstood. My last question is on 2, 3 specific states. Karnataka, when the initial policy came, it seemed very positive for beer. When the final draft came, it seemed less positive, but still positive. If you could tell us what is the current understanding? I do understand lower end of year, there is better profitability. Now let us ignore the Iran crisis because that changes picture, but what is the current situation on the Karnataka and if you could, yes. One last one. On Telangana, there have been news reports of 12% to 15% hike. Any update on that?
Vivek Gupta
ExecutivesYes. I think first on Karnataka, I think, first of all, politically, the policy direction is very positive, and I will put it into 2 parts. One is ease of doing business. I think ease of doing business, the government has already made significant progress like the beauty can dispatch 24 hours, the licenses has ceased labeling and all will be digital. I think very welcome move there, which used to capture a lot of time and energy there. I think the second one is on the policy itself. Now of course, we fine have to see, but I think the direction of moving to taxation linked to [indiscernible] is very positive. And I think it will lead to a significant growth in beer category and significant growth in consumption of the year as it comes to. So of course, we have to wait for the final details. But I would say wherever it [indiscernible] be a net positive where it stands today. On Telengana, I don't think we have got any price increase or notifications or anything like that. In fact, we are in a significant conversation there. because they -- that the government needs to understand that this is a unique situation. And we are still as an association and the [indiscernible] as a company in talks with the government there.
Operator
OperatorNext question is from the line of Harit Kapoor from Investec India.
Harit Kapoor
AnalystsSo my first question is on the competitive intensity you alluded to -- just wanted to get your sense on apart from, say, contract bottlers or very small players who have moved or have stopped doing their own branding for a bid. Some of the increased trade spend and those kind of activities that you are seeing, are they from the other significant players? Are you seeing reduction in that as well as we are moving forward, like in April month, have you seen that come down as well? And what's your kind of thought process on that? Do you see overall competitive intensity even with the other large 2 players kind of coming down because of what you are we are also facing?
Vivek Gupta
ExecutivesSo look, I think our business is fee by state. So making our overall picture is very difficult. I can see 2 parts. I think one is in the first quarter, we saw the overall media spend on the surrogate brand on the category went up 4x, right? As it was not as we spend on 4. So there are other significant players who are spending much more on media cortisol. But we've also seen trade spend increasing in certain states significantly, and we have seen in many places, the same spend is increasing given where there is an opportunity to buy short-term volumes. So I would say that yes, we are seeing an increase bank by the competition. We haven't seen any reduction in that intensity yet, but we are also very clear that it is extremely important for us to stay competitive where we are, but it is also important for us to make sure we are structurally working on improving the health of the category. So I think it is -- intensity is high right now.
Harit Kapoor
AnalystsGot it. Per a the second bit was on the INR 400 crores to INR 500 crores number that you spoke of I wanted to get your thought process on what in your mind would we be mitigating factor offset factors to this. Obviously, there are a couple of big buckets. One is price increases in open market states hope of price increases in the gun-control stake? And then there is your own kind of bottom up that you can do in terms of cost. So how many of those things are already -- have already been actioned. Where we are in that kind of journey? And any thought on how much can be mitigated?
Vivek Gupta
ExecutivesNo, I think it's a great question. I would say that I'm extremely proud of how the team has rallied and seen these prices and an opportunity. I can safely say that at least half of this 400 to 500, we have formed plans to mitigate already. So whether it is our own productivity drive, whether it is elective pricing, whether it is reducing trade spend in the market, which doesn't make sense for us or the category profitability is very low. So for example, in 1 of the markets, we spent. I won't name the market for competitive reason, but we move to 0. So that's because we didn't see that top margin in the market to do that. plus the work we are doing on consistent improvement on our own productivity and production excellence. I would say we already have plans of somewhere between INR 200 crores to INR 50 crores, which is already done data into execution at all. We are also working on another similar ideas. But you know some of them really depends on whether we get pricing in Telangana or not, whether we get pricing in front of the other states or not because like Sanmina another state as well. And we're also very aware that we don't want to meet. Before by doing all of this because we have been struggling to talk about the foldability, -- some of it we will have to or at the shop. And we also don't want to redo our short term. [Technical Difficulty]
Operator
OperatorWe are moving an audio slide a little bit. Sorry. So can I disconnect and reconnect your line, please. Participants [Technical Difficulty] Ladies and gentlemen, thank you for your patience. [indiscernible] Sir, you may go ahead.
Vivek Gupta
ExecutivesNo, I think just to summarize very quickly, I think on your question, half of it is already we have firm plan on mitigation. Other half, we have ideas, but it will take a lot of work. And also, we also don't want to make it completely unaffordable for consumers, right, because we cannot cover all the gaps. So this is why we wanted to give very clear view of what's happening and what are the potential effects.
Operator
OperatorNext question is from the line of Latika Chopra from JPMorgan.
Latika Chopra
AnalystsI just first wanted to check what was the volume in milling cases that you closed FY '26 risk and if you could also share with us a rough split of how much of these volumes came from contract period? I'm just trying to gauge how should one think about the growth in pattern price/mix as we forecast the growth on revenue goes forward? And how do you see this combination changing in FY '27 given the supply addition plans you have put in place?
Vivek Gupta
ExecutivesSo you want to know what is the salience of our own beers versus the contact munis?
Latika Chopra
AnalystsYes. Just trying to gauge because this kind of you look at the price/mix trend declined 7%. That was quite steep during the quarter because of higher sailings of contracts just trying to see how are we shifting between [indiscernible]
Vivek Gupta
ExecutivesI think I won't give you the exact details and we can come back to you separately, Latika. I think I would say I won't worry too much about the price mix of this quarter because I think we will have a healthy price mix. this quarter has a combination of a couple of things. I think one, which is absolutely the sourcing mix because we took an inventory correction where in our own brewery which means that the primary is much lower than actually what we supply to the corporation markets or other distributors. So that is why you see our earnings are lesser because the primary is lower, and that increases the salience of the CDU and which is, I think, the [indiscernible] correction we did to make sure we provide fresh beer and we also ready ourselves because of the war scenario on raw materials and main materials and our contracts, which were there. So I won't read too much into the minus 7% as a structural thing. I think going forward, our PBM contribution is around 20% to 25%. It will vary depending on the month and the policy and all. We still have significant presence with our own breweries in the country and which is only going to expand as well, whether you be coming in next year and with the can lines coming up in -- by July in 2 big markets where we -- like in Telanara, we don't have our own cans. We bring it very small, but now we'll have a big capacity or even in Maharashtra, we are going to have more capacity, which we bring to from some of the other markets. So I would not worry on that part, but we'll send back some of the details you are asking.
Latika Chopra
AnalystsCan I then ask you, you closed FY '26 with a 3% volume growth. Of course, the year was marked by various issues, whether on weather or on regulations. But as you look towards FY '27 and assuming a normal season and you clearly said supply is not an issue. From a growth perspective, do you think this will be a year when we can probably aim for that mid- to high single-digit volume growth with probably a mid-single-digit kind of pricing on the underlying basis, is there some all...
Vivek Gupta
ExecutivesAbsolutely. I think I will be very disappointed with the efforts we've done, which I talked in the beginning on structural levers to drive category growth. The investment we have made on getting cold beer, the network, the premiumization, the brands and innovation. We think this should be a high single-digit category growth here. Our own forecast is somewhere between 6% to 7% volume growth, and it should translate to a double-digit revenue growth. And we're already seeing the momentum in the first quarter. As I said, barring that, some of the structural things which we did cans were up 8% to 9%, and our volume is up 4% and [indiscernible]
Jorn Kersten
ExecutivesYes, and that just -- that gives us confidence. And of course, we -- like I said, we keep a close pros on what's happening on the demand, but we're also confident because we're cycling, like you mentioned, these 2 quarters from last year where demand was absolutely muted because of as far as weather and other elements playing their part. So knowing that will in itself create a tailwind for category and volume growth in the quarters to come post the peak season. We're quite confident that everyone would like to get to for this one.
Vivek Gupta
ExecutivesYes, I'd like to add, and I think why this will be the momentum and the growth, but I'm very clear, I'm not going to hesitate to take tough calls where in the states the structural profitability is not there because of regulators. This is the time when the industry is in the prices, costs are going down. We are not going to do charity here. So I am also very clear that if we have to take some tough calls, we will take it up calls.
Operator
Operator[Operator Instructions] Next question is from the line of Mehul Desai from JM Financial Service
Mehul Desai
AnalystsI just wanted to understand basically the gross margin expansion that has happened given that the realizations were also down. and you had an infusion of new bottles also. So this gross margin expansion that has happened, I mean, is it purely a state mix? Or I mean, if you can explain what has led to this gross margin expansion? And how should one look at that? I mean when you say this INR 400 crores to INR 500 crores of impact, how much of that impact will be seen in the gross margins?
Jorn Kersten
ExecutivesYes. That's actually 2 questions. So first, on the margin expansion that we see on I think there's 1 element of source mix that also plays there where it's the accounting. I think we also are very happy that we see that the work that we are doing on premiumization that while we made some conscious choices on MBI, we also see still improvement in the efficiency of our operations of our procurement that really helps support the sustained and long-term growth of our gross margins and including the capability and the hard work that we've been doing on pricing. If we see that especially the width of the pricing that we've been able to get over the past 12 months and that we're also anticipating as part of the litigation for the time to come, is a proof point that we're really taking up the role as leading the category in and taking up the conversations with the regulators that no category can survive without pricing. So all of that is resulting into a healthy margin expansion that we see and that we are really going after to sustain it as part of a winning strategy. For the outlook, like Vivek mentioned earlier, that cost pressure will have an impact on our materials, either direct or indirect, which will lead to an increased cost of production. So we do see that with the pricing that we've been able to capture and that we will start hitting our P&L in April and onwards be further identified in states like [indiscernible] and others that are significant in volume, if we succeed in pricing, it will have definitely an impact even if the in-state profitability may still remain marginal given the size on the total margin development, it will have a big impact. So in that sense, we closely monitor. Like Vivek mentioned, we need to make the right choices. First for the consumer to be able to supply. Second, in some cases, the hard choices if business turns out not to be feasible, also to protect our long-term margin. So while we first and foremost remain a growth company, we, of course, take a look at the margin. With the current outlook that we use, we don't see too big of a drop on margins, especially taking into account the growth that we've seen so far. So we keep a close eye on it. The bottom line impact in absolute. It's currently a bigger concern.
Operator
OperatorNext question is from the line of Mr. Sami Nathan from Amanda Spark.
Unknown Analyst
AnalystsSo one question is regarding the CapEx announcements in up and the other 2 bottling projects. And are they expected to come online? And what is the level of cost savings that we should expect from these CapEx coming out?
Vivek Gupta
ExecutivesYes. I think UP, as you said, the civil work has started. We expect the duty to start by end of next year sometime before end of next year. And I think the 2 can lines we expect to inaugurate before end of July this year. So depending on monsoons or some other factors which come in. So the work is going on to see. I think it is going to provide first growth opportunity and growth potentials because Telangana, for example, because of the economics, we have not been selling our cans. So this will -- and I think we have almost less than 2% market share on a segment which is growing. This will definitely step up because consumers are looking forward to our brands in the cans that we go to the market. And so it will definitely have a competitive impact. We have also made capital CapEx investment on coolers. This year, we are deploying further 16,000 coolers. And we're also seeing that, that is also helping in consumption of the brands to really do that. So I think it will have an impact on growth, but it will also have an impact on localization of some of the imports we do will become local and will, of course, in a competitive context, some of it, we will absolutely invest back. Because in some of the markets, it will be -- it will take some time also to build the back.
Unknown Analyst
AnalystsJust clarification to this is that, so INR 200 crores of savings that you've been talking about does not include any potential savings from the [indiscernible]
Vivek Gupta
ExecutivesNo, because it is fully on. And of course, we'll continuously work on how can we make the investments more efficient. But that has nothing to do with this because that is absolutely operating expenses, extra pricing, efficiency in the [indiscernible] , ROI people, productivity or everything.
Jorn Kersten
ExecutivesYes. And of course, as part of that plan, we're taking a close look at our total investment plan, and we do make some choices in smaller investments that we postponed in order to push back on the depreciation as well as present the cash going out. But not for these large growth-oriented investments, we continue to go full throttle on these because we believe that, that is what's needed in order meet the category growth.
Operator
OperatorNext follow-up question is from the line of Harit Kapoor from Investec Bank.
Harit Kapoor
AnalystsSo just one question on where we ended the [indiscernible] r in terms of premium mix and volume and value, if you could just give us that number?
Vivek Gupta
ExecutivesThat's the last year, the premium volume growth was 21% for UBL, and we grew market share in premium with 21% volume mover. Our premium mix for -- in our portfolio is still less than 10%. So it's a 100 basis point improvement in our salience to really bring together. But the encouraging part is despite all the challenges in the category, we ended up with a 21% growth. The most important thing is we were able to localize most of our premium portfolio, Harit, and that is also reflecting in our gross margins because there are 8 locations where we are not locally producing which is translating into gross margin, which I also mentioned in the last call that you will start seeing that in --
Harit Kapoor
AnalystsGot it. And on this number that you mentioned is on the premium mix is just up 10% is volume.
Vivek Gupta
ExecutivesThe volume of 21%. Yes, we are talking -- from a value point of view, I don't have the exact number. It varies by state on revenue perfect.
Operator
OperatorNext follow-up question is from the line of Mr. Sami Nathan from Avendus.
Unknown Analyst
AnalystsI wanted to understand as to has the category seen any tailwinds from Maharashtra after the IMF price increases there? And given that you have done a lot of initiatives in Maharashtra over the last 18 months, is there any tailwinds which is still left over in terms of benefit over the next 12 to 18 months?
Vivek Gupta
ExecutivesI think Maharashtra, the category is growing up about 20%, and our business is growing upward of 20% as well. I do think this will continue. I don't think -- I think it's a structural change which will continue to expand the category. And we know there's a lot of investments coming in Maharashtra, both on innovation and the categories. We're also seeing economy segment in Maharashtra standing. We saw that in Tanaka that the economy segment expands, a lot of consumers, they switched their choices from low-end spirits to beer and especially with this. So we see the trend going in Maharashtra. So I still think the opportunity in Maharashtra is huge. The way we are looking at Maharashtra is every district as a country now. So we have gone to the next level. So we see a lot of category growth opportunities within Maharashtra with the same policy regime, a large number of districts versus if you take out Mumbai, Thane and all. So I think Maharashtra will be a broad filler and there's some dramatic shift happen in the policy over the next couple of years.
Operator
OperatorNext follow-up question is from the line of Abneesh Roy from Nuvama Wealth.
Abneesh Roy
AnalystsTwo quick questions. So Vivek, last 2 years, you have done a lot of new launches, innovation. So which ones are you most happy and where are their learning. So [indiscernible] Pilsner and Heineken Silver, et cetera. And related question, which of the markets you want to now locally manufacture Heineken Silver or any other part of the portfolio. in the next 2 years, any plans you can share?
Vivek Gupta
ExecutivesYes. No, I think the most excited VRs about Heineken Silver first. I think Heineken Silver is not only expanding the category. But it is actually delighting the consumer, it is a 100% malt beer to do that. We are seeing a significant growth. We had a bump up because Tanakan able to produce locally -- but now that thing is over as well. We are actually able to produce. We are going to expand Heineken capacity into more places in the next 2 years since you asked and maybe more UP, as I mentioned in the deal field beauty, it will be world-class beauty with Heineken facility, and that will serve the of rate. We will also have a location in East where we are -- we already started working. And hopefully, by next year, we will have the Heineken facility ready in East as well. We're also looking at global Heineken network to see from a sourcing point of view, but we are very, very excited on Heineken potential. Our recent innovation on Kingfisher's moved is off to a great start in other terms. The repeat rates are fantastic. It's a great view. And we know in this category, it takes time for trials to build in, but we are very excited about it. We are -- the work we have done on our draft deals with UltraMax now and even in Ultra, the recent repackaging and relaunch of the brand is doing very well. So the big learning is that it takes time to build innovation. So we cannot measure innovation like in FMTV okay there will the distribution, it will come because it takes time to create a way especially in a dark market. Second, we need to be on trend and a head of trend to meet innovation. And third, we need to make sure that we actually have a supply chain who can deliver consistency because it's beer giving consistent supplies on innovation, especially when you operate large-scale beauty, you need lower MOQs that all are the learning which is there.
Abneesh Roy
AnalystsVivek, last question on your remark on craft beer. So you have also been launching and the larger players also -- my question was more on competition from some of the local craft here, like I don't know if you have had a deep study of Dulali, for example. So none what we heard from a lot of customers very premium here, but the taste, et cetera, of the guava, mango, et cetera, a very differentiated and a lot of fan followings. So do you have a product which can compete with these kind of products? Or it's too niche and as of now 2 premiums doesn't make sense.
Vivek Gupta
ExecutivesNo, I think flavors is one of the platforms in the innovation. There are different platforms. You are talking about flavors. We launched Kingfisher favors in Goa and in Daman and we had a very good learnings and response on product stability, consumer presence to do that. As I said, we have a huge pipeline of innovation. It is combination of what we want to do and what we want to expand. As a management team, we have decided to do fewer innovations, but -- and very focused and first win in few states and then expand it when we have the right insights learning to do that. But we consistently work with the local players to understand the new trends and how we partner with them.
Operator
OperatorNext question is from the line of Nitin from HDFC Securities.
Unknown Analyst
AnalystsMy first question pertains to this sort of dependency reducing in our own a -- so this is a onetime sort of action in Q4. So going forward, the supplies from own deliveries will be normalized. Is that correct assessment?
Vivek Gupta
ExecutivesYes. I think there will be an impact of our contract beauty because in some cases, those states are growing faster where we have contract duties. One good example is a term where the category has almost doubled since September, October because of the new policy of privatization of retail, and we don't have a [indiscernible] . So there will be an impact of the mix where we don't have the beauty, but hopefully, with some of the other changes, which we expect in some of the other states where we own brews that will balance out. But if you keep those sectors aside, there is no reason for us not to utilize our previously.
Unknown Analyst
AnalystsSecond question pertains to, I guess, some of the disposals have gone -- have been reduced, like the segment performance result and second, like regional growth trend. So I would be particularly seem to have data on the regional trend, which you have been highlighting for the past few quarters? Yes. I think we were just -- we thought there were many other questions with buying of people this time. We can always share the data later on. It was not intentional to remove it. It was just that we had a few slides the war impact, and we said maybe let's keep the macro picture and all that if you are interested, we can share that on. That's a good feedback, sorry, it was not a delegate not to share it was more to simplify the citation, let's call it that way.
Operator
OperatorThank you. Ladies and gentlemen, we will take that as a last question. I will now hand the conference over to Mr. Vivek Gupta for closing comments.
Vivek Gupta
ExecutivesNo, thanks, everyone, for joining and your participation. I know -- I think it is -- the results are below expectation, and we understand that. But again, as I said, for us, we are in this game for a long run. We want to play the role of category maker. The category trend is positive. The effort is really paying off and we need to do more effort on the policy front. I think, at the same time, I think it is a difficult time for the category. However, I think we are very committed to the category growth. We are very committed to brand building. We are very committed to run a very efficient organization. And we are very committed to be very transparent with you so that you can even also understand what is coming. For the first time, probably, we are giving exact numbers in some guidance on the impact. And that was also a deliberate call so that you understand the magnitude of the impact because sometimes in other FMCG companies who are not regulated on pricing, they can mitigate the impact for us. There is always a lag between that. But having said that, as a UBL we are fully prepared for the growth challenge. We are going to be aggressive, but choice soon, and we will continue to work on the sectional improvement on our business. Thanks, everyone.
Operator
OperatorThank you very much. On behalf of United Breweries Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines. Thank you.
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