Urban Outfitters, Inc. (URBN) Earnings Call Transcript & Summary
September 15, 2026
Earnings Call Speaker Segments
Brooke Roach
analystGood morning, and welcome to day 2 of our Global Retail and Consumer Conference at Goldman Sachs. My name is Brooke Roach, and I cover the apparel brands and softlines sector here at GS. And I'm thrilled to introduce our next session with Urban Outfitters. Here with me today is Frank Conforti, Co-President and COO; Melanie Marein-Efron, CFO; and Dave Hayne, CTO and President of Nuuly. Welcome, Frank, Dave and Mel.
Francis Conforti
executiveThank you very much for having us. Brooke, Goldman, thank you all for being here. I missed my morning workout this morning. So I talked normally already, and I'm probably going to be a little set up even more so than normal. So opening remarks, it was just another incredible second quarter and quarterly performance for us, 10% top line growth to $1.7 billion. All brands, retail segment brands comp positive again, both channels comp positive, 3 people clicking on all cylinders at a 10% Urban Outfitters just continuing their turn and their momentum here in North America. Global, the brand comp was an 8%. And Anthropologie, 3%, which I think is something almost like 5 years of positive comps now for Anthropologie. Nuuly, another just impressive quarter at 29% of top line growth and doing it driving that type of growth while increasing profitability dollars in rate and wholesale was up 19%. It was our most profitable operating profit quarter ever. We grew quarter year-over-year quarter by 11%. So just a fantastic performance. As proud as we are, honestly, of all of the brands, I think the one thing that I want to continually stress, and I think that maybe can be a little underappreciated for us right now is the strength of the collective. I think we've now had 8 straight quarters of record sales and record operating profits. And I sit here and I start to reflect now being here 20 years. I'm not quite the tenure Danny's got in the front row, but there's the bulk spot growing for sure. But I think about 20 years ago, we really had 2 significant brands with Urban Outfitters and Anthropologie. And when folks were clicking at the same time, it was great. And then when one would sub its slow a little bit, it definitely caused some inconsistency in our performance. Now we've got 3 meaningful brands with the size of free people between Urban and Anthropologie and Free People. I think we've got to the best growth stories in the industry with Nuuly and FP Movement. And the power of the collective is just incredible. If you think about a few years ago, you had Urban Outfitters that we were going through a leadership transition and the business wasn't performing up to expectations. We had a start-up that was just starting to find its way in operating profit, but we were still delivering top line growth and bottom line growth on the backs of Free People and Anthropologie. Right now, there's a lot of conversation about Anthropologie being a little bit off of the bull's eye. But you've got 3 people clicking on all cylinders. You've got Nuuly delivering robust growth and got the Urban Outfitters turnaround. I think the strength of the collective is honestly, the thing that we're the most proud of right now, the quarterly results and the individual pieces, we're certainly very proud of the brands and our leaders. But I think the strength of the collective is really something meaningful right now that is a strong differentiator for us and something that we're very excited about going forward just that diversification in the model. If you think about the age demographic from Urban to Free People to Anthropologie, think about the channels from stores to digital to wholesale to subscription rental. There's just a lot of ways and a lot of levers that we can win sort of quarter after quarter.
Brooke Roach
analystGreat to hear. Thanks for those thoughts, Frank. Maybe we can dig in to Anthropologie, given that it is one of the most discussed topic by casters. What gives you confidence that the encouraging fall rates and positive regular price trends that you saw in July can translate into stronger performance for the balance of the year? How are you thinking about the cadence and time line to return the brand to mid-single-digit comp?
Francis Conforti
executiveGreat. So we choreographed a little bit. So I'm going to hand this one to Melanie. So she's not just sitting down there. Melanie, do you want to talk to Anthropologie, please?
Melanie Marein-Efron
executiveAbsolutely. Thank you, Frank, and thanks again for having us. We are very optimistic that, as Frank said, they're slightly up the buy that they will return to a mid-single-digit comp growth at some point. And it's really -- the confidence we have is really based on the leadership and team that they have. Tricia Smith joined the group over 5 years ago, and they've had 22 quarters of positive comp growth. And I think it's almost 4 years of double-digit operating profit rate. So we have -- they've had strong results, and it's really driven by the team that she's brought around here and the strategy they've put in place, modernizing the product, bringing in new consumers into the brand without like losing any of the diehard Anthropologie fans and modernizing the selling environment. The team's agile and kind of following the reads that they got this summer and they're confident that the business will improve.
Francis Conforti
executiveI think for Anthro right now, we're in still such a strong fashion that go in such a strong bottom cycle remains. But they've gotten really strong reads with the early personal events that they ran, I think it was in the end of July. And then we're just so excited about where the fashion is going and excited about the reads that they felt like some of the things that we're winning they just needed to transition out of faster and core into the new, which is the model. So they're not -- sort of -- we always talk about the bull's eye. They're not sort of just throwing darts right now, they've got a strong amount of conviction as to where they're going and where the business and what the assortment should look like. You're able to see it on digital first because it takes a little bit of time to transition and transition the penetration in stores. So you're able to see it on digital because we can merchandise digital a lot easier than you can the store. And they're seeing that strength in digital and then they're starting to see it in stores as that new product assortment comes through. That being said, we talk about Anthropologie and just transitioning to what they're excited about. It was still a 3% comp with a low teens operating profit. So as a business is transitioning to being slightly off the bull's eye. It's still very stable and a pretty good place to be.
Brooke Roach
analystYou mentioned margins there. Let's talk a little bit more about Anthropologie margins, which I think are on track to be low teens this year versus mid-teens last year. Is mid-teens still the right long-term range for the business? And how should we be thinking about the building blocks get back there? And can that be achieved if you continue to comp in the low to mid rather than the mid-single-digit range?
Francis Conforti
executiveYes, absolutely. The mid-teens is how we think about Anthropologie and Free People running on a normalized basis. We think about those brands and how we like to plan those brands as sort of a mid-single-digit comp and a mid-teens operating profit. And when brands like Free People are clicking on all cylinders right now, they're going to deliver better than that from a top and bottom line perspective. And when they're going through a little bit of a transition, they're going to deliver a little bit lower than that, but like I said low teens isn't so bad. They don't need a Anthropologie that is they don't need a mid-single-digit comp to get back to mid-teens. There -- most of their degradation right now is largely about -- is about markdown. So once they're lapping and anniversarying, it's an opportunity actually for next year, some of the higher markdowns that it's taking to transition out of the product that's not forming as well. They're able to recover those margins. In addition, when you think about the macro events, we're now starting to and maybe hopefully, it will stay is starting to transition into a more favorable tariff environment for us on a year-over-year basis. That will be the case for the back half of the year and into the first half of next year. Of course, there's always something, right? So we'll see what happens with fuel and what those surcharges look like as those prices continue to rise. But at least from a tariff perspective, it is a favorable environment, and that should be able to help them in their margins as well.
Brooke Roach
analystDave, let's bring you into the conversation and talk a little bit about Nuuly. You just grew over 30% year-on-year, which is impressive given the scale of this business, where you briefly surpassed over 500,000 subscribers, a real achievement. What do you see as the U.S. subscriber TAM today? Where are you most penetrated and where do you see the biggest opportunity?
David Hayne
executiveYes. So talking a little bit about Nuuly where we are now versus where we started a little bit back over 500,000 subscribers now. We started -- when we started this in 2019, we did a fair amount of research upfront and really wanted to understand the market potential of this idea before we got into it. So one of the benefits we have is we can survey our existing customers across the brand. So we did a lot of that survey work. And there's around 23 million or so women in the U.S. between the ages of 20 and 44. And we surveyed a population of that group and found that roughly 70% of them responded favorably to the idea of rental as a business model before we had even gotten live. So we have a good sense that there's a population somewhere in the range of 15 or so million or so just based on that survey response that we think is an addressable audience for this business model. And I understand why this question gets asked the Nuuly because it's a very new business model. It's not -- a business model is very common here in the U.S. So it's -- everyone in the room probably is curious about what the potential is here. The interesting thing though, so we think that, that market out there exists. And as you were saying earlier, right, you were wearing your Nuuly hat and a lot of women had known about the brand, but they did they haven't tried it yet, right? So the amazing thing that we see is that there's still so much awareness that is not -- people might be slightly aware or might not be aware at all. And our job is to get that out to get them to be aware, right? So building awareness, growing the audience, growing the subscriber base is really what we think we have the potential to do, but we are so untapped in terms of awareness across the country. And we just think there's a ton of potential. So yes, we think the market is quite big, and we think we still have a long way to go to really continue to capture it.
Francis Conforti
executiveI certainly remember a few years ago, sitting in front of investors and we said that we thought it could be a $1 billion business and 10% operating profit. And I think sort of like hope you guys watching heads spin around a little bit. And knock on wood, Dave and team just crushed it and should be north of $700 million this year. With so much opportunity in front of you, I think we couldn't be more confident that this is north of $1 billion business as well as the profitability that the business is able to throw off. I think the one thing for me that excites me equally as sort of the TAM and the size of the top line opportunity is how sticky it's been. I think it's been stickier from a retention perspective than we ever really anticipated. Typically, when customers try a new a new business channel or a new concept. They can be in and out. And we've seen from cohort to cohort, the retention is very, very similar. And it's a concept that they really -- they do enjoy and they use in their lives. And I think Dave was very smart about allowing the program to be flexible. And you can pause anytime you want. So if you're you want to buy an extra box for rush week and you're in a sorority and then maybe pause over the summer or if you're traveling and you want to buy -- you're not going to be home and you want to pause, and that's okay. But just the stickiness of our active subscriber group has been -- has honestly has been really impressive. And then when you think about the size of the opportunity, there's so many that just haven't tried it or unaware of it as well.
Brooke Roach
analystDave, as President of Nuuly and CTO, can you talk a little bit about where you're seeing the biggest opportunities for technology, personalization and AI to improve the customer experience and drive engagement?
David Hayne
executiveYes. Look, we do a lot of listening to the customer and listening to our subscribers in Nuuly. And I'll answer this kind of for Nuuly and the Urban more broadly, but specifically for Nuuly, they want to know that they can order what they want to order, they can find and discover the items that they want for that event that they have or for dinner that they're going to. So discovery is incredibly important. The ability to get the items when they want them and make sure that they get them on time. So we look at the entire customer journey and try and think of, all right, what are the pain points in that journey and where can we focus technology and kind of innovation to make that pain point an easier experience. So from a personalization standpoint, we're very focused on surfacing more intelligent products that are based on her previous history. So what has you rented in the past, what has she viewed in the past, what has she viewed in the past that she skipped over and not decided to rent taking in all of those data points and then serving up the next best item. Our rental assortment right now is over 34,000 choices online. So we do know that, that can be a fairly broad and somewhat overwhelming experience if you don't have an easy way to discover merchandise. So personalization becomes a very important thing to surface the right item at the right time to the right subscriber. We spent a lot of time on improving the search capability. So we're not just now having our search solution kind of return results based on just kind of keywords. We're having them return results based on the semantic intent of what they're typing into the site. So those types of technology improvements are things that we're focused on. The other kind of big pain point is that she orders 6 items from her newly subscription a month if 3 of those things don't fit the right way, that's a disappointing experience. So we spend a lot of time making sure that fit can be something that is more intelligently conveyed to her when she's deciding what she wants to rent. That's a lot of data that we're getting back from subscribers as they're browsing around, as they're giving us feedback based on what they have rented in the past, they're saying, did it fit right, did it not. We use all of that data to then say, okay, you look like this person here based on all of the 500,000 subscribers that we have that have rented that thing or rented things like that, we can give you now a very strong fit recommendation but make sure that we're giving you or you will have the highest likelihood of being satisfied with what you're renting. So those kinds of experiences where we try and use the data that we're getting from the platform to make the most intelligent experience and most convenient experience for the customer. Those are just 2 examples of the ways that we're trying to apply technology and data to the experience, but it's those -- it's based on listening to the customer and understanding what her pain points are and then trying to apply fixes.
Francis Conforti
executiveI'm going to sort of just harp on the benefit of the collective here. The amount of engagement that Nuuly has with their subscriber is incredible and the -- how rich the data is -- honestly, it's stronger than any of our other brands, which obviously, there's a connection with the brand. But if you think about the retail experience, it's fairly transactional. The amount of engagement with subscription is very different. Dave and team share that information back, right? So 45% to 50% of the assortment are Nuuly sister brands at Urban Outfitters, Anthropologie and Free People. So as the Nuuly platform receives feedback on fit and maybe this runs a little smaller, it's literally large or I like this or I like this fabric. All that information gets fed back to the sister brands and benefits the overall ecosystem of the entirety of URBN. So it's just great to have that level of engagement and to be able to have that amount of data that we're able to share across the board within our business.
Brooke Roach
analystGreat. Let's shift to the URL brand. You've had some incredible momentum there, but you're coming up against some tougher comps, there's a lot of investors that are nervous about Europe and what is happening there given what we're hearing from other companies. What are you seeing? What gives you confidence? And then Frank, can you talk a little bit more about the profitability of the brand that -- what is on track to achieve this year?
Francis Conforti
executiveSure. So let me start with Europe. I don't think the market there is in the strongest position as we are here in the United States. That being said, the Urban Outfitters brand is just operating on all cylinders is really performing exceptionally well. There is a strong fashion cycle. And typically, those start in Europe, and it continues to be there. There's no question in our mind, whether it be in the U.K. that exist today or in the European market. The EU that we think we're gaining market share. You've got a really strong team there. You've got a really strong product creative and marketing team there that has great connection with their customers, and have really hit it out of the park with the bottom cycle and continue to feed newness and new silhouettes into the assortment. So we think we're gaining market share. Honestly, we've planned that business a little more conservative in -- for the European market and in the mid-single digits, and they've made liers out of us the last few quarters. They're up against a multiyear comparison right now. and honestly have not shown signs of slowing down. So we're really excited about the continued growth. You're seeing it in stores as well as in digital, but really impressed with how the stores have performed. For North America, you're right, it's about comping the comp now. And we turned the business comp positive last year, and now they're up against those results. And we're confident that they can continue to deliver. I think the execution of the brand is absolutely on point, and it always starts with product. Reg price sales is what's driving the business. now, but it's not just about the product. I think the whole engine has to work together. The marketing creative is critically on point as well. And when you say what gives us confidence that we can continue to deliver, reg price sales starting with product is driving the business. And then you just look at sort of the connection with their consumer and Urban Outfitters isn't a brand that's going to win on the lowest price on the street. And it's always been a very competitive space. It's always been a consumer that can be fairly transient versus some of our other brands where the consumer can be very loyal. So it's really important that they show up where and how to what is relevant for their customer. They're driving double-digit customer growth on digital right now. And if you look at some of the collaborations that they've done, the launches, the university events, the artists that they're partnering with they've gotten that it factor back. That cool factor, something I didn't really experience as much as a kid. But they do, and they're relevant again. And there was a point in time there where we weren't executing well, where I think they have lost a little bit of their relevancy and they have lost a little bit of that cool factor. And they've gotten that back now. So product is always the most important, delivering the right assortment at the right price, at the right value. But I think the marketing and connection of that brand is really critical as well and being the right -- being that cool brand that has that relevancy. And we're seeing it right now. And I would tell you, Shea and team are not scared of having to comp the comp. They know that they owe some business back. They know the size of the opportunity that's there, and they're very excited about it. As it relates to profitability, we're still on path to hit low single-digit profit rate this year, and that's really with improvement in North America. I think we think North America would likely still be at a bit of a loss and improve profit dollars and rates at the Urban Outfitters Europe business. And within North America, they're making really nice progress. I would tell you things like fuel surcharges, it hurts urban more than our other bands. You just think about they have a lower AUR than Anthropologie and Free People. So if there's whatever, a dollar surcharge on an outbound delivery truck, it hurts them as a rate more than it does the other brands. So if you think about things like inbound freight, which is more expensive right now, it's hurting them in an IMU perspective. So I think they could have -- they could have captured it even more if it wasn't for a bit of the macro, but they're doing a great job in showing favorable markdowns on a quarter-over-quarter perspective, leveraging off on cost like store occupancy. You heard about us leverage store occupancy in the second quarter at the URBN level, that's driven from Urban Outfitters and from their comp and then leveraging store occupancy. That's the biggest driver there and leveraging off on their fixed expenses. Even though they're connecting from a marketing and creative perspective and putting more out there, they're also seeing leverage and opportunities there. So we still feel comfortable with how we plan the year heading into the year that they could hit low single-digit operating profit rate. As you look forward into the following years, obviously, you've got the macro from a tariff and eventually, hopefully, fuel will -- the surcharges will subside, which is opportunity for them. But it's about continuing to comp to comp. They've shown really nice improvement in markdown rates. I wouldn't say that their historical best, but most of that need is off the bone and based on how they're operating they definitely have an opportunity in. Some of that is macro driven, some of that's execution-driven as well. And then it's about delivering top line comp. And when we look at the customer growth and the strength of the customer growth and the connection of the brand, when we look at the strength of reg price sales within key categories like women's apparel and home and accessories and men's coming along as well now, it leaves us confident that we can not only finish the year, but drive it into next year and really start to continue to see improvement in their overall global brands operating profit rate.
Brooke Roach
analystThere's a lot of margin drivers that we should start to dig into. But one last question before we shift there. Let's talk a little bit about Free People Movement. We're seeing some incredible results there, but the active category has really been an area of debate the last few quarters. What's driving and enabling the outperformance? And do you have that similar cautious view on active as a category in aggregate?
Melanie Marein-Efron
executiveI'll take that. So we are super excited by the growth of FP Group in general, but Movement has really had incredible growth. And we still think it will go farther. I think they are uniquely positioned between technical performance and style, and that really has differentiated them in the market. They're relatively small. They're about 30% of FP Group sales, and we think there's lots of runway. There's approximately 100 stores in the United States. We know there's opportunity for at least 2 to 3x that just domestically. And then that doesn't even touch international. We've just started to begin to distribute through direct-to-consumer channels for FP Movement and also have some very strategic wholesale partnerships to start to drive that global or international awareness. And we think stores will follow for that one. So I hear you on the industry in general, but FP Movement is really running well.
Francis Conforti
executiveOkay. I'll tell you, and I totally understand where the -- where that space comes from, and it's not -- it's exciting and maybe the rising tide isn't rising all boats, fashion differentiation of FP Movement is so different than others that are out there. The breadth of their assortment is so different. Yes, they have technical performance. They've spent a lot of time as examples, working on technical bras from a performance perspective, and they're honestly just doing incredibly well. That being said, when you go to the store, like there's a baggy bottoms trend right now. FP Movement is doing it, right? It's not just about tight leggings. They're to and from their outerwear, just the fashion elements, the look, the embellishments, the fabric, everything that they've got going on. This is a very differentiated brand. As Melanie said, 30% of the total FP group, they should eclipse over $500 million this year. This is a brand that we don't know where the -- it's well into the billions. It's our one brand that serves the broadest age and income demographic versus all of our brands. So their sort of addressable market is much broader than any of our other brands. Their price point is much broader than any of our brands, and I think end use as well. So we're just -- I understand some of the challenges that are going on with some of the other players that are out there in the industry. It does not put caution to us based on our performance at all. We're not seeing it in our business, and we're seeing just a really great customer growth and great customer connection and you can see that in the top line. And you're also talking about a business that is close to Free People's profitability as well. Their store, 4-walls, are exceptional. And you're talking about a business that's running low double digits sort of in that low teens to mid-teens operating profit already as it's in a growth stage.
Brooke Roach
analystLet's talk about some topical things. First off, we're asking every company at our conference today, the view on the health of the consumer. What is your expectations for the environment in the second half of '26 relative to your recent results? Do you expect this to be the same, better or worse? And as a follow-up, do you expect the health of the consumer to be better, the same or worse in '27 versus '26?
Francis Conforti
executiveYes. I think my answer for both is similar. And that's just based on what we see. I'm certainly not a consumer expert and economics major to predict kind of the future on a broader perspective. But what we see right now is there's a really strong fashion. We -- employment is still in a good place. Wages are up. And we're seeing a ton of engagement, and we're seeing 0 price resistance. Free People, Anthropologie, Urban Outfitters, we're seeing 0 price resistance in the business, and we're seeing the same level of engagement activity, traffic conversion, as we have been seeing for quite some time right now. So we haven't seen any change in the consumer behavior nor have we seen sort of a slowdown for that appetite for fashion right now in our business. And until we do so, we're going to continue to support that consumer. Of course, we run a nimble model. And if we have to adjust, we will at some point in time if that comes to fruition. But we're not seeing that in our business right now. We're seeing the consumer really healthy and engaging and engaging at healthy price points driving reg price sales.
Brooke Roach
analystGreat to hear. On pricing reg price sales, another question we're asking all companies is do you expect your prices and AUR to be higher, lower or the same in the back half of the year versus the rate that you delivered in the first half?
Francis Conforti
executiveYes. I would say higher, but I'm going to caveat that. It's not about taking price on year-over-year items. It's purely about mix. We're in a very, very strong bottom cycle as an example. And your bottoms to tops ratio is different than it used to be, whereas bottoms are driving more of the volume and typically a knit top or a soft woven top is less expensive than a bottom. So because of that cycle, we're seeing that mix benefit and benefit our AUR as well as we're seeing new items that we're putting into the assortment where we're putting some extra value, some quality and some better fabric into the product, and we're seeing no at all from the consumer. But it's not about sort of macro pressures, whether it be historical tariffs or fuel surcharges and us looking to raise the price on consistent items on a year-over-year basis. It's much more about mix than about where the fashion is right now. So I think we've had our AURs as the total company has been up for the last several quarters. And I think that will continue for a period of time just based on where the fashion is it is right now.
Brooke Roach
analystBrought up fuel returned several times. It is very much on investors' minds, especially with some of the fuel volatility that we've seen recently with oil. Can you talk a little bit more about the drivers of gross margin expansion in the back half while you navigate these fuel surcharges? What supports that outlook? Where do you have the highest level of confidence? And to what degree can you pull levers to offset oil at a higher rate?
Melanie Marein-Efron
executiveSo our guidance for Q3 is 25 to 50 basis points of gross margin improvement. And that's really being driven by an improvement in the tariff environment versus last year. If you think about last year, we started to see the highest tariffs in the third and the fourth quarter and lapping a more favorable tariff environment would lead you to improved gross margin. Now that's being slightly offset by the fuel surcharges that we're experiencing now. I think we've talked about 70 basis points per quarter between inbound freight rate expense and delivery. Those are the 2 drivers. And then the last driver of our gross margin improvement we had in the beginning of the year, too, which is occupancy leverage, which Frank mentioned. And you're right, the teams are constantly working to do things like less expense bringing in things in less expensive mode, but that's really how we're guiding the street and our forecast for the rest of the year. And we still are maintaining our forecast of improving gross margin by 25 basis points versus for the year despite the fact that the fuel store charges have come into the world in the past 6 or so months.
Francis Conforti
executiveAnd as it relates to next year, who knows, right, what happens with fuel, but the reality is we'll lap it. So let's just say that the environment stays consistent, we'll start to lap it in the second quarter. You've got a favorable tariff environment, at least for the first half of the year next year if things remain the same and a little bit into the third quarter. As you mentioned earlier, Anthropologie still low teens, but not how we would normally plan them to operate. And so they're going to have markdown opportunity as it relates to next year. You've got the Urban Outfitters turnaround continuing to grow their operating profit rate. And you've got Nuuly continuing to grow and to grow their profit rate as well. So there's a lot of opportunities that we have over the long-term horizon to continue to add profit to the business. I would tell you, and I think the networks have to be favorable personally just from a -- we probably won't plan Free People as high as they are from an operating profit perspective right now. I just think it's the prudent thing to do. But when you've got all the other opportunities like the favorable tariffs, fuel once it does eventually subside, you've got Urban Outfitters improvement, you've got Anthropologie improvement, you've got Nuuly improvement. Again, I'm going to come back to the power of their collective and the power of their portfolio, you've got enough levers that are there that can drive long-term operating profit dollars and rate growth.
Brooke Roach
analystClear. One question that we're asking all companies at the conference. As whether or not they think that there's more margin headwinds or more margin tailwinds into 2027 versus 2026? You sound very optimistic in that last answer. Should we assume that, that means that you see more tailwinds ahead?
Francis Conforti
executiveI think I'm more optimistic about what's specific to us and to our company. I think from the macro environment, it certainly feels like oil and gas are going to be a thing for a period of time. So I think that's going to be a headwind. Like I said, the tariffs are a tailwind. I think we're still excited about where the fashion is as well. And that's always a healthy spot for our business to be. So that still feels very comfortable for us. But I think it's much more specific to our internal opportunities. The Urban Outfitters turnaround, Nuuly's continued growth, FP Movements, continued growth in connection with the customer. Anthropologie getting closer into the bull's eye. So when we think about the internal things that we can control, we're very excited. And certainly, I would say we're in the early stages of technology, but we're excited about what technology can do and the amount of information that we can collect and that we can use to drive the business and some of the projects that we have going on. We're working on a product life cycle project where we can speed up our calendars. Last time we did that was 2016, it was really impactful to our business. We're now running several hundred basis points lower as an overall company's effective markdown rate 10 years later after doing it, and you think about things like marketing and personalization that Dave mentioned earlier. And the strength of what technology can do there as well. I think that's also going to be a driver. I think it's going to be a driver for the next several years.
Brooke Roach
analystThat's great to hear. It sounds like a lot of tailwinds ahead. Thanks, Frank. Thanks, Mel. Thank you, Dave.
Francis Conforti
executiveThank you, Brooke, and thank you, everyone.
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