V.F. Corporation (VFC) Earnings Call Transcript & Summary
July 29, 2026
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, thank you for joining us, and welcome to the V.F. Corporation First Quarter 2027 Earnings Call. [Operator Instructions] I will now hand the conference over to Alegra Perry, Vice President of Investor Relations. Please go ahead.
Allegra Perry
executiveHello, everyone. Thank you for joining us on V.F. Corporation's First Quarter Fiscal 2027 Conference Call. On our call today, we will make forward-looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the SEC. Unless we say otherwise, amounts that are referred to on today's call are all on an adjusted constant dollar continuing operations and excluding Dickie's basis, which we've defined in the presentation that we posted this morning on our Investor Relations website. We use those lead numbers in our discussion as we believe they more accurately represent the true operational performance and underlying results of our business. We may also refer to reported amounts, which are in accordance with U.S. GAAP. Reconciliations of GAAP measures to adjusted amounts are found in the supplemental financial tables included in the presentation, where we identify and qualify all excluded items and provide management's view of why this information is useful to investors. Before we proceed, I want to highlight that scripted remarks have been posted at the start of the earnings call for ease of reference during the call. The scripted remarks will be removed after the earnings transcript is made available on our Investor Relations website. Joining me on today's call are VF's President and Chief Executive Officer, Bracken Darrell, Chief Financial Officer; Paul Vogel, and Chief Operating Officer, Abhishek Dalmia. Following our prepared remarks, we'll open the call for your questions. I'll now hand it over to Bracken.
Bracken Darrell
executiveThank you, Allegra. Hello, everyone, and thank you for joining us. Before we get into our call for the quarter, let me talk about our CFO transition. As you know, if you read our release this morning, Paul Vogel will be stepping down and Abhishek Dalmia will be taking on the newly combined role of Chief Financial Officer and Chief Operating Officer. Let me start with Paul. I'm so thankful to Paul for being my partner these past 2 years. He's played a key role in dramatically improving our balance sheet, lowering our cost base and returning us to growth. Paul should be very proud of his accomplishments and I know he is. He's also been a good friend and partner to me and the entire team, and we're going to all miss him. Paul, I know you want to say a few words.
Paul Vogel
executiveThanks, Bracken. As Bracken shared, after a lot of reflection over the past several months, we decided it's the right time to transition in my role. Over the past 2 years, I've become very passionate about the brands within VF, and I've been driven to execute on the transformational work underway across the company. That work has required a significant amount of time away from my family who have remained on the East Coast. As I looked ahead and discussed with Bracken, the ongoing expectations, we decided now would be the right time for VF to transition to a new CFO. I remain confident in the company the strategy, the progress we are making. In fact, I lead this role with great confidence in where VF is headed. Over the past few years, we've made meaningful progress, stronger financial discipline, improved execution, a significant reduction in debt and a sharpened portfolio. We returned to growth for the full year in fiscal '26 for the first time in 3 years expanded margins materially and reduced the leverage ratio by 2 full turns in 2 years, and I'm confident we will hit our previously provided guidance for the medium term. I'm also very pleased that Abishek will be stepping into the CFO role, combining with his current remit as COO. He understands the transformation agenda. He understands the operating model, and he brings a powerful combination of strategic, operational and financial perspective. I believe he is the right leader for this role and the right partner for Bracken and the leadership team in this next phase. On a personal note, Abhishek has been a true partner to me, and we've become real good friends and how a lot of fun working together. Over the next quarter, I will work with Abhishek to help ensure a smooth and thoughtful transition, and I'm committed to doing everything I can to support the team during this period. And last, I want to say thank you. First, thank you to Bracken for his partnership, trust and leadership. It's been a privilege to work alongside him during such an important period for VF. Thank you to the Board and the broader leadership team for their support and collaboration. Thank you to our shareholders and analysts. And most of all, thank you to the finance organization and to the teams across VF. Serving CFO of VF has been an honor. I'm proud of the progress we have made, and I'm confident in the company's future. And now I'll turn it back over to Bracken. Thank you, Paul. And thank you, Paul.
Bracken Darrell
executiveI would have put the rest any rumors there might be about the suspicious coincidence that Paul's move back to Philadelphia and Lebron James moved to Philadelphia in the 76ers. They seem to be uncoordinated, although we will try to confirm that over time. Now for Abishek. We are really fortunate to have 1 of the most knowledgeable and impactful people in our industry as COO. After stance at Dell and Lululemon, and I didn't mention GE in the beginning of his career, Abhishek spent 7 years of BCG, working with almost every major company in our industry on a very wide range of projects. And that has already paid big dividends of VF. As he is reengineered first, our technology organization, then supply chain and soon finance. He's also been a partner for me in our strategy and execution across the business. He's a particularly good fit for the CFO role as an expansion of his current role. You'll soon see though, he's not going to be a COO who just adds finance. He will be a CFO who really understands at a practical level how to create total shareholder value. He deeply understands brand value creation. And the combination of these roles will drive sustainable and profitable growth, agility and cost efficiency. As the business evolves into the next phase of growth, his ability to blend financial acumen with change management and transformative thinking will be just the right cocktail for VF's ongoing transformation as we continue on our way to becoming a high-performing, high-growth business. Abhishek, I know you'd like to say a few words.
Abhishek Dalmia
executiveHello, everyone. Thank you, Bracken, for your confidence and for the opportunity to take on this expanded role. I'm honored by the trust you and the Board have placed in me. I also want to thank Paul for his partnership and friendship. He has helped guide VF through an important period of transformation and has developed strong finance leaders. I look forward to partnering with this talented team as we enter our next phase. I chose to join VF a few years ago because I love our brands, and I believe in the long-term potential and success of this company. Going forward, my commitment is to ensure that every dollar of capital is deployed where it creates the greatest long-term value. That means maintaining discipline in how we invest, strengthening returns across our portfolio and balancing growth, profitability and cash generation to deliver sustainable TSR. I'm energized by what lies ahead in this next phase, as I continue to work closely with Bracken and key leaders in brands and commercial to make VF a high-performing and a highly profitable growth business. Now back to you, Bracken.
Bracken Darrell
executiveThanks, Abhishek. Now let's talk about the quarter. The first quarter was a solid start to the year. As a result of this start and better visibility into the rest of the year, we're raising our full year fiscal '27 outlook from 1% to 2% growth to 2% or better. We guided last quarter, we said you could expect another year of growth. Now you can expect a year of acceleration, albeit modest so far, but this is just the beginning of that. First quarter revenue was flat to last year, ahead of our guide. Q1 is typically a negative operating income quarter, but Q1 operating income was also slightly better than we expected, even though we invested in growth across multiple dimensions. Turning to the individual brands. The North Face grew 4% in Q1. That was stronger than our expectations of a flat quarter that we shared with you earlier. You might recall that the primary driver of our flat quarter expectation was orders that would normally have occurred in Q1, actually shipped in Q4 last year. So we expected a stronger Q4 would result in a lighter Q1. As in the past, this year, we have timing ships across the quarters. In that vein, we expect Q2 to be flattish versus last year on North Face. However, we expect the full year to be roughly in line with last year's growth rate. Let me repeat that. We expect the full year to be roughly in line with last year's growth rate. From a product standpoint, The North Face growth was led by transitional outerwear, shells and equipment. And we barely tapped the many opportunities to bring in strong spring and summer categories in the years ahead that we don't do much in today, which makes a solid quarter like this even more satisfying. Imagine what it will be when our assortment in stores and online is much broader and appropriate for warmer seasons. In footwear, the Altamesa Version 2, which I've actually been wearing all week, I've been wearing the 500 is absolutely amazing. We launched during the quarter with a very strong debut across regions. Now let me give you a little taste of what's coming for The North Face in Q3 and Q4, looking into the back half of the year. As I mentioned last quarter, The North Face is the exclusive performance apparel sponsor for the U.S. Ski and Snowboard team. The athletes will wear our product across all major events, including World Cup and, of course, the Olympic Winter Games, and official training caps between now and through 2034 and beyond, we hope. The first drop of the U.S Ski and Snowboard apparel is this winter. I'm wearing one of the T-shirts underneath this [ year ] right now. We'll be upgrading our largest single icon, the [indiscernible] from Summit Series all the way down through all of our lifestyle. This 1 has an innovation twist as well, which I will share with you later. From a marketing standpoint, there's also there's also something very exciting coming out. We can't tell you exactly what it is, but keep an eye out for your local IMAX theater, just watch for developments ahead. Timberland revenue was up 3% in the quarter, both DTC and wholesale grew on a global basis. While regional performance was driven by continued strong growth in the Americas, up 10%. As expected, at this stage, the 6-inch premium boot is the growth engine. While behind the scenes, our initiatives to build and diversify around this strength are taking hold. Outside of the boot, shoes continue to perform strongly in all regions, led by the Boat Shoe. As we get into fall '26 season and beyond, you'll begin to see more of the new product lines being developed from below the ankle to sneakers in footwear and across apparel. Alongside those product initiatives, we continue to develop the brand distribution network. And for the first quarter, we opened 3 new full-priced DTC stores in the Americas, taking the total number of full-price stores to 14 in the region, and there are more to come. We're driving brand energy with our social-first marketing strategy, as we talked about before, while leveraging the brand's cultural relevance. Search interest was up in all key markets. The brand continues to play a central role in big cultural moments. For example, during the quarter, the yellow boot became a symbol of New York during the New York's magical New York Knicks championship run this year and an associated social media post generated the brand's highest engagement ever. We expect another good year of growth for Timberland as we continue to take steps to unlock the true potential of Timberland over the next few years. Now let's talk about Vans. Q1 revenue was down globally by 9% year-over-year. We expect a similar trend in Q2. We began signaling a few quarters ago, the business would turn around first in DTC then wholesale, and we focused on the Americas. And that's exactly what continues to happen. We expect to be a little bit better in Q1 than we were. We expect it to be a little bit better in Q1 than we were. But this quarter doesn't at all change our indication of what we see for the full year. To that end, let me start by giving you a little more data than you've had before on our DTC. I'm going to focus on the U.S. where half our business is, but the strategy is the same globally. Remember, we have more flexibility in introducing new products into our own DTC channels that we do in wholesale, just takes more time. E-comm is where we're starting to see accelerated growth. Now let me talk about our fleet of stores, focused on the U.S. where most are. Almost 60% of our comp stores are now flat to growing in Q1. There are stubborn stores we continue to work on. But you can see what our -- the e-com and the majority of our fleet is now positive in the U.S. So what's going to change between the first half of fiscal '27 and the second half fiscal '27 at Vans. In addition to the improvement we've seen in e-com in our stores, wholesale is going to be a lot better around the world. We're confident because we have much better visibility into our wholesale partners' plans. This is 1 of the things that gives me confidence to commit to a better second half of Vans. In fact, for Vans as a whole, while the first half revenue will be down about 9% versus last year, we expect second half to be down 2% or better versus last year. Let me go further on Vans now. There have been many green shoots in the past few months. DTC in the Americas continues to grow, as I said. We have more and more new products that are generating energy, excitement, engagement and sell-out, complete sellout. The press and social media analysts have published many headlines like Vans hot street is only getting hotter, and Vans might just be the footwear brand of the year. The brand is even inspiring luxury brands like Louis Vuitton, Prada, Dior and [ Memo ] as they see the energy move to Vans silhouettes. And speaking of brand energy, in just its second year, the Vans work tour will have almost 600,000 attendees across its 6 venues, making it the -- for sure, the largest rock festival in North America and maybe Tide or 1 or 2 or 3 for the largest music festival in North America. And when you go, you see 2 out of every 3 people wearing Vans. Our focus on innovation is driving consumer demand. We continue to reinvigorate the original icons. Authentic had another double-digit quarter. Slip-ons grow. Old Skool continues to benefit from Peralized, distressed and collabs like the Travis Barker, colab all resonating and achieving a very high sell-through. The latest example just last week was the Souvenir asphalt collection, which is Old Skool, we sold out in 30 minutes. The team is also putting out powerful new silhouettes, like loafers and others. One of the things we're under leveraging as some of this incredible energy we're creating we can do a better job of having sufficient volumes of those hot styles of our icons and entirely new silhouettes to better capitalize on demand. We're working on that. But overall, our energy strategy on our DT channels is starting to work, and we're going to keep going and build on this. Wholesalers will be bringing in more new products as we approach the holiday season and into the spring. We continue to be very optimistic on Vans. Beyond the top 3 brands, we're fueling the engines that are showing strong potential among the smaller brands, and there are a growing number of those. Altra?is the most visible example Altra?continues to deliver, building on a strong performance last year and progressing towards another year of powerful growth. Franchise styles, including Lone Peak, Torin, [ Experience Flow and WILD ] continue to perform well. We're continuing to invest in brand awareness, which remains low but is growing. Altra?plays in a very large addressable market. For perspective, we're a leader in trail running, but rotary running is 10x as large of a market. Even though we've only recently gotten seriously into road running, over the past few quarters, road running has become larger for Altra? than trail running for the brand. As I've said before, we believe this brand will be a $1 billion-plus brand over time. To conclude, I'm confident about the year, and we're raising our full year guidance as a result of our better visibility into the second half and our Q1 performance. With that, I'll hand it to Paul first for more financial depth on this quarter, and then Abhishek Dalmia for the forward-looking guidance for the next. Paul?
Paul Vogel
executiveGreat. Thank you, Bracken. Turning to our first quarter results. Q1 revenue was approximately $1.7 billion, flat year-over-year and above our guidance of down low single digits, and operating performance was slightly ahead of guidance. By brand, as Bracken said, The North Face grew 4%, Vans was down 9% and Timberland was up 3%. In Q1, Timberland's growth was impacted by the ongoing conflict in the Middle East as well as ongoing work with 1 of our distributors. This was roughly 3 points impact to Timberland in Q1. From a regional perspective, growth in the Americas was up 4%, while EMEA was down 7% and APAC was up -- was down 1%. And lastly, by channel, DTC led us up 5%, while wholesale was down year-over-year at minus 4%. Adjusted gross margin for the quarter was 54.9%, up slightly over last year. Our core underlying gross margin is actually stronger than it peers as this quarter's margin was impacted by 140 basis points as a result of unfavorable FX. As a reminder, there's roughly no incremental advantage or disadvantage of tariffs in Q1 this year versus Q1 last year. SG&A stepped up year-over-year as we deliberately invested in the business to drive growth. As we signaled in May, we are making first half investments in brand building initiatives. The $225 million of structural SG&A savings since fiscal 2024 remain in the run rate. This has been a choice to reinvest on a lower fixed base to drive growth. Our Q1 adjusted operating loss for the quarter was $95 million, slightly ahead of guidance as a result of the higher-than-expected top line. Finally, adjusted loss per share was $0.27 versus $0.25 in Q1 and of last year. The tax rate was approximately 11% in Q1, and there is no change to our full year outlook for the tax rate in the low 30s. On the balance sheet, we continue to strengthen our position. Inventories excluding Dickies and FX, were down 4% and net debt was down $1.1 billion or down 20% versus last year. Free cash flow was up approximately $75 million in Q1 year-over-year. This includes approximately $50 million benefit from tariff refunds. I'll now turn the call over to Abhishek, who will walk you through our guidance for Q2 and the full year. Abhishek?
Abhishek Dalmia
executiveThank you, Paul. For full year fiscal '27, let me start with key metrics. First, on revenue, we had guided to up 1% to 2% and now expect to be up 2% or better versus last year. Second, we continue to expect our operating margin to be approximately 8% for the full year. Third, we expect free cash flow to be flat to up versus last year, with operating cash flow up over -- year-over-year. As a quick reminder, this excludes any potential net benefit from tariff refunds during fiscal '27. This also excludes the $100 million net impact of the pension termination that we received in fiscal '26. And finally, we continue to expect our year-end leverage ratio to be between 2.6 and 2.9x. As you know, it's not our standard practice to give you detailed brand guidance. But given we just raised our revenue guidance, we want to give you some additional color on the top 3 brands for the full year. For The North Face and Timberland, we expect the full year to be in line with their respective growth rates from last year, plus or minus a point or 2 on either side. For Vans, we continue to expect revenue trends to improve relative to last fiscal year, down mid-single digits. As you heard from Bracken, we expect better trends in the second half and expect revenue to be minus 2% or better for Q3 and Q4 combined. Let me share some details on the second quarter now. Revenue growth will be approximately in line with Q1, and operating income will be broadly in line with last year. Let me break down the key components for you. For our 2 largest brands, The North Face will be flat to slightly up year-over-year in Q2. And as mentioned before, this is primarily driven by wholesale timing. Vans' Q2 performance will be similar to Q1 of down 9%. Within this number, Americas DTC will continue to grow as we indicated in May with continued improvement in DTC for other regions. As you also heard from Bracken, we expect the wholesale business to improve in the second half, resulting the brand delivering a mid-single-digit decline for the full year. We expect gross margin to be up versus last year. On SG&A, as you heard from Paul, we continue to make brand building investments specifically in DTC and marketing that will impact the overall SG&A in Q2 year-over-year. These Q2 gross margin and SG&A movements are contemplated within our full year operating margin guidance of approximately 8%. Finally, Bracken, Paul and I have been working very closely over the last few years on VF's transformation. We are on track to achieve our medium-term targets. Let me remind them. First, and operating margin exit run rate of at least 10% in fiscal 2028. As we clarified on our last call, it really means that we'll be 10% or better for full year '29; and second, a leverage ratio of 2.5x or better by fiscal '28. So to conclude, we beat our first quarter expectations and raised our full year revenue guidance. We gave you a little more of the runway on Vans for rest of the fiscal year and also additional color for The North Face and Timberland for the full year. We confirmed our guidance on operating margin, free cash flow and leverage and have clear line of sight to our medium-term targets. We are well on our way to becoming a high-performing high-growth business. And with that, I will hand it back to our operator for your questions. Thank you.
Operator
operator[Operator Instructions] Your first question comes from the line of Brook Roach with Goldman Sachs.
Brooke Roach
analystAbhishek, Paul, best of luck in your next chapter, and Abhishek congratulations on the expanded role. I was hoping we could unpack the trends that you're seeing in Americas wholesale at the Vans brand this quarter. Bracken, I think you mentioned in your prepared remarks that you were hoping to be a little bit better than where you were. Can you unpack what transpired in the quarter versus your expectations? And then also give us a little bit more color on what gives you confidence in the improvement and the magnitude of the improvement that you're expecting to see into the back half, perhaps you could give us a little bit of color on what you're seeing in the order book by geography and the types of products that are driving that inflection?
Bracken Darrell
executiveThank you, Brooke. And it's good to hear from you. Yes, I'll go right into all those questions. So first, in terms of our performance in Vans in North America, we've been saying for a while that DTC is going to turn first in the wholesale will follow. And that's exactly what's happening, exactly what happened in Q2. Our wholesale business continues to be a lot weaker. I mean if you look at our global number, I'll step up to the global number. If you look at that global number for the year, if we're -- or for the quarter, if you're -- if we were telling you we delivered 9% down overall, it was a lot better than that in our DTC globally and a lot worse than that in wholesale globally. And I'm talking a lot worse. Now our sellout is not that bad in wholesale. So the actual sellout is better. There's some destocking that's going on probably ahead of buying in new inventory. In terms of what are they buying? One of the cool things about having your own DTC, and that is most dramatic for us and Vans in the Americas is the fact that we have a shorter path to market, and we can be very choiceful about what we put out there. So if you go into our stores or certainly if you go online, you'll see a lot of new products from us now. I hope you can see that when you walk into our store, but you could certainly see it online, I encourage you to do it today. Those are selling very well, as I said in the script in the beginning, they're not in wholesale and anywhere near the same volumes as they are in DTC. So that's coming. Why do we have confidence in wholesale improving as we go in the back half of the year, both in the Americas and around the world, because we have [indiscernible] order books, I'm not going to specifically go into order books, but I will say the discussions we're having with our wholesale partners around the world indicate that we're going to have a strong turn in wholesale in the back half.
Operator
operatorYour next question comes from the line of Adrienne Yih with Barclays.
Adrienne Yih-Tennant
analystAnd congratulations to Abhishek and Paul, thanks for the partnership. It's been really wonderful working with you. So Bracken, you had talked about I mean it's very clear that global luxury is kind of picking up some queues from some of your key styles, the Authentic the Slip-on and skate-inspired. So it's pretty flattering. But your prices really haven't changed over time. And I'm wondering how you think about kind of materially building on this emerging brand moment. What do you do kind of in that competitive, excuse me, competitive atmosphere. And is that an upside opportunity for the back half. Also on this 8% operating margin, Paul and Abhishek, can you talk about kind of the upside and downside risks -- you're putting a lot of SG&A into kind of the operating margin. Could you pull back on that? Or is this really about kind of upside selling in the back half?
Bracken Darrell
executiveOkay. I'm going to take the first and then I'm going to let Abhishek answer the second one, so it's a forward-looking comment. In terms of -- 1 of the things I love about coming into this company, and it makes me so excited to walk in here every day is the fact that we serve millions and maybe even hundreds of millions of consumers as opposed to a fraction of the Earth, which is what luxury is doing. And it's wonderful, though, to be viewed as potentially competing with luxury because they sell at 10 to 20x our prices. So you're right, this is a moment where luxury is going into a lot of our silhouettes, an increasing number of our silhouettes. And that is not only flattering, but it's very good for the brand and brand heat. Now how do we take advantage of that? So far, as you said, we have not raised price. We don't have a plan to raise price this year. It's certainly always an option. What we really are doing though is trying to move our mix a little higher. So you'll see us emphasize more premium styles not only collaborations, but in our own premium styles and then make sure we're delivering growth. We got in this -- we're back here. This is a very -- this business is very sensitive to growth. So as we start to grow on Vans, you're going to see the profitability will expand rapidly as we know. So there's a lot of leverage there. Abhishek, do you want to take the second?
Abhishek Dalmia
executiveYes. First of all, Adrienne, thank you for the warm welcome, and I do look forward to working with you as well. To your question, first up, we don't see the risk to the guidance that we have given on the operating margin. However, the geography of that 8% might actually be more driven by gross margin because we are open to making discretionary investment in the SG&A as called out by Paul and Bracken in the previous call. So we definitely feel very confident on delivering the operating margin.
Operator
operatorYour next question comes from the line of Michael Binetti with Evercore. .
Michael Binetti
analystGuys, can you hear me okay?
Bracken Darrell
executiveYes, we can, Michael. Good to hear from you.
Michael Binetti
analystLet me add my congrats Abhishek and Paul. Really appreciate the time, Paul, look your next adventure. Let me ask you on Vans, maybe in Europe, I'll just ask a near-term question here. Still a pretty tough quarter after 3 years of declines there. Maybe just some color between wholesale and D2C, what's going on in that region? Obviously, your comments on what Vans will be doing globally in the second half are interesting. That's 1 market that I'm interested to hear how that will go through that transition in the second half. And then maybe we could just back up for a minute and take a historical look at Vans margins. A previous regime told us long ago that Vans had a low mid-20s operating margin at its peak. Today, it looks like it's lower mid-single digits. As I look back and think about it, maybe there's a diagnosis that R&D and marketing investments are far too low to drive that brand. Can you just help us understand a little bit better today how much of those investment lines have changed as we look at the current margins in the business. I think that would really help us understand the margin opportunity from here. It seems like a lot of it is the gross margin, but maybe some of it is from the scale of the business and your confidence that you have the right size overhead from the medium-term top line outlook?
Bracken Darrell
executiveReally interesting question. So first one, your question, what does Europe look like from a DTC and wholesale from a DTC and wholesale standpoint relative to the U.S. similar I would say, behind the U.S. from a timing standpoint, similar in trajectory, same thing is happening. So DTC is outperforming wholesale by a wide margin. E-com is positive this quarter. So it's already turned positive there and the brick-and-mortar is improving. So overall, it's a very similar profile. And then wholesale is way south of that, as I said in my last -- the answer to Brook's question. So I think it's very, very similar. You want to answer the second one, Abhishek.
Abhishek Dalmia
executiveIn terms of the overall investment in the shape, we are continuing our investments in R&D. Product investment is a big part of the investment. We are obviously with the momentum that we see in the brand marketing continues to be an area where we are doubling down, but more the right balance between brand and performance. We have taken a significant cost takeout in this part of the transformation. So I do, Michael, to your question, we definitely see opportunity both in gross margin and SG&A leverage on the bank side.
Bracken Darrell
executiveYes. I would just add to that. I think -- I mean, underneath your question is, can you expect the profitability kind of from the peak that we had on Vans in our future. I'd say, 2 years from now, 3 years from now. The answer is probably no. I don't -- I think we milked it too much. And we got to the point where I believe there was a point where I'm not sure I'm really doing a pure P&L here, but where we were making kind of 20% plus on operating margin, that's probably too high for a business like that. So we're not going to do that. On the other hand, I do think we're -- we'll spend a little ahead on marketing, maybe product development, but at least marketing. We're probably spending ahead of what we'll do on a rate basis for the long term. So the profitability is going to keep going up. And on top of that, you're going to get leverage on all the SG&A. So I think you're going to see -- we'll see the profitability to get to a really attractive level over the next several years, but probably not back to where we were 5 years ago.
Operator
operatorYour next question comes from the line of Laurent Vasilescu with BNP.
Laurent Vasilescu
analystAnd much appreciate for all the color this morning. I want to ask quickly a near-term question, if I may. I think it's very helpful that you provided color on the brands, particularly for the quarter. I think you said Vans down 9%, [ TNF ] flat. I'm curious -- how do we get to overall flat revenues for 2Q? I mean, it would imply that Timberland needs to be up meaningfully. I'm just trying to under square that away. And within that, Bracken and team, I would love to hear what you're seeing in terms of wholesale demand in the Americas for the Timberland brand. And then 1 quick question. Paul, you've been very, very helpful over the last 2 years. And last quarter, you were very helpful in trying to break out the benefit from the receivables for the gross margin. I'm curious to know if you saw that in the 1Q gross margin, if you can potentially help us with the bridge for the gross margin of up 10 bps.
Bracken Darrell
executiveI'll try to take the first 2 and then I'll hand the third 1 off. In terms of how do you get to flat revenue, I think we're trying our hardest not to guide every single brand here. But you're right, you need to do the math to get to your model, and we understand yes, we do expect Timberland to be better next quarter than we did last quarter. And -- but although the other brands are also doing well. So I think we've got some good stories underneath there, too. In terms of...
Abhishek Dalmia
executiveI think I can take that on the gross margin question. And on adding on the Timberland, if you got Laurent from the script that Paul talked about. Timberland was 3%, but there was a differential impact because of 1 of the distributor impact that we have been managing with the Middle East impact in EMEA. So we do expect that trend to be much better in Q2. I think on your gross margin, let me just clarify a few points there. One, from a year-over-year perspective, we are up about 10 basis points. But if you actually factor in from an FX perspective, it's another 140, 150 basis points. Part of that, we obviously predicted, but part of that was not predicted. So there is an impact around that. And then two, if you look at the segment reporting in the queue that will come out, you will see that, obviously, there's a mix shift between outdoor and active from our expectation. So outdoor obviously driven by TNF was better than our expectation in Q1. Vans was slightly slower. So that actually impacted the gross margin as well. But we feel very confident on the gross margin improving over the year as well even further going for the full year.
Bracken Darrell
executiveYes. Let me just answer 1 other question I missed in the first one, which was, how is wholesale looking in Americas. We're trying to slice this too thin by quarter by channel, by everything. But what I would say is wholesale was solid. Search interest continue to be up in the key markets for Timberland. So it looks pretty good.
Paul Vogel
executiveI guess, to your tariff question, particularly a receivable question, I think there's no benefit on the gross margin at all, right? So we took the entire benefit in Q4 of last year from a receivables standpoint. You will obviously see it in the free cash flow side, which we talked about. So there was $50 million or so that we got back. So there's obviously going to be some quarterly mismatches between what you see in the P&L and what you see in the cash flow statement, which Abhishek will guide moving forward, but there was no impact at all in terms of anything with respect to tariffs on the P&L or the gross margin. You'll only see it on the cash flow statement, where we actually got cash in Q1.
Operator
operatorYour next question comes from the line of Paul Lejuez with Citigroup.
Paul Lejuez
analystI Want to come back to SG&A. I'm curious if mid-single-digit growth is the right way to think about the SG&A build in future quarters? And if not, for how long should we expect SG&A to grow in that range, anything lumpy we need to know about in the remaining quarters of this year. And then similarly, just as we look to that medium-term goal of 10% in F '29, from the current 8% this year, how much of that 200 basis points plus will be gross margin improvement versus SG&A as you think about it?
Bracken Darrell
executiveDo you want to take that?
Abhishek Dalmia
executiveYes, sure. So first of all, Paul, from an overall SG&A perspective, this is again something which we called out even in the May earnings and right now. It's a deliberate investment in marketing and DTC and brand-building initiatives in the first half versus the second half. The good news there is to, one, all these savings that we actually did around SG&A from a transformation perspective is still part of the run rate. And two, a lot of the spend that we are seeing in the first half is discretionary. So we have full control over that. So that's 1 piece of it. To your question around the broader medium-term target of 10%, we did highlight that that the shape -- initially when we launched those medium-term targets back in FY '24 in our first Investor Day, we did say that the shape of that is probably going to be about 55%, 45%. We absolutely see the geography changing on that. We see upside in gross margin, which actually gives us more flexibility to continue investing both in product development as well as in marketing and brand building initiatives. So the geography, the short answer is the geography of that 10% is going to be slightly driven more by gross margin versus SG&A leverage down to 45%.
Bracken Darrell
executiveAnd remember, when we guided that, I think there was a 100 basis point impact on that by Dickies.
Abhishek Dalmia
executiveThat's right. Yes, we do get 100 basis points good guide just from Dickies?divestiture itself.
Paul Lejuez
analystI think that initial guidance was excluding any sales growth you're now including sales growth as part of that 10%.
Paul Vogel
executiveSo the guidance was a little lower sales growth from that time, right. So obviously, it's come down a little bit. So we've always said if it comes down a little bit. We've got to get back to that baseline, but it wasn't growth above the baseline.
Operator
operatorYour next question comes from the line of Simeon Siegel with Guggenheim.
Simeon Siegel
analystPaul. It's been great working with you. Best of luck. Abhishek, congrats on the added role. So Bracken, just thinking about the Vans wholesale dynamics for a second, can you just to how much you think is, at this point, still resetting the wholesale base versus how much is demand continuing to rebase? And just maybe how has that evolved over time? So as you think about those 2 dynamics? And then to the -- just follow-up on the regional -- do you see any meaningful brand like divergence in brand perception health in the consumers by region?
Bracken Darrell
executiveOkay. So yes, on your first question, how much of it is resetting the base, how much is it demand? That's a hard 1 to answer. I think right now, you don't have -- what we have in our DTC is a different product mix than we have in wholesale. So whether you call that demand you call resetting, I wouldn't say it's bringing in new distribution and exiting just -- it's not that kind of strong mix change that we had when I first got here. It's more really making sure they've got the right assortments and the right amount of assortment on the floor. So that's really the change that we see happening ahead. The second question was?
Simeon Siegel
analystBank perception between the regions?
Bracken Darrell
executiveBrand perception between regions. Yes, we've always -- the Vans brand has always been much stronger in the U.S. than it is in Europe and stronger in Europe than it is in APAC, and that's still true. The good news is the trend line of the biggest -- the 2 biggest geographies looks very similar. EMEA is just behind the U.S. in terms of that trend.
Operator
operatorYour next question comes from the line of Jonathan Komp with Baird.
Jonathan Komp
analystBracken, just to follow up on Vans. Any more color as the team thinks about translating some of the success and more limited around styles, and do a broader reception and change in the mix for wholesale? Just any more color on how you see that playing out? And then Abhishek Dalmia, a broader question as we think about the second half outlook here. The implied revenue inflection towards 4% plus and a very strong double-digit growth in operating profit year-over-year. Can you give a little more color just to get comfortable with that ramp into the second half year .
Bracken Darrell
executiveYes. So a little more color. So as I said in my opening, I think we can do a better job. We're learning. I think we can do a better job of translating those immediate like really, obviously, I mean I hope you're looking at it and saying, "Wow, they do really do have some hits." I mean we're just -- we're serially notching things now they're selling out really fast. Some have very low quantities like some of these collabs, some have larger quantities. Like this last [indiscernible] was not a small quantity that sold out really fast. I think we can -- we know we can do a better job of translating that volume into sales, whether it's our own DTC or as you said or wholesale. In terms of wholesale, we're -- yes, a little more color on that. You're going to see us bring in some of those things like Pearlized into wholesale distribution. And there are consumers who want to buy that, and right now, if they're not going into our stores, they're not seeing it. So we don't look differentiated enough when you walk into wholesale. One of the things I always said, well, things I love about wholesale is when somebody walks into wholesale, they often don't have a brand in mind. They walk in with a category in mind. And when you walk in with the category of mine, you need to have something distinctive to sell because other people will do that. And so we don't need to have that. We've tended to have the same kind of product in wholesale that we've had historically, whether it's black and white Old Skool?or checker slip-ons. And so we really need to make sure we've got refreshed product. We have some of that in wholesale, but not nearly enough. So that's going to start to come. Now the challenge we have, I think, is how do we accelerate and maximize that heat. And I think this is a learning curve we're on right now to get better and better at that. And I think our team is really learning all the way throughout the chain of the business, and we'll get better at that over time. But we're not going to let up. We're going to keep coming with these new styles and new silhouettes serially forever. I mean that's our -- that's the move we're making here as a company.
Abhishek Dalmia
executiveYes. And Jonathan, to your question, first up, you might feel like it's a bold move for an incoming CEO to raise the guidance, but I've been in close -- but I've been working very closely with Bracken and Paul over the last 2 years. And we feel very confident because of 3 reasons. One, Bracken did call out that Vans, we have better visibility into the wholesale business for Vans, which is going to be minus 2 or better. So that's one. I did call out as part of the guidance that both TNF and Timberland are going to be roughly in line with the growth rates of last year. So that is definitely something for TNF. It's a wholesale timing between Q2 and Q3 and the rest of the quarters. And then for other brands, we expect again to be similar in the line. So if you do the math, you're right that the second half from a growth rate perspective will be around 3% to 4%, but that gives us the confidence that we will be definitely minus 2 or better for the full year, or plus 2 or better for the full year.
Operator
operatorYour final question comes from the line of Jay Sole with UBS.
Jay Sole
analystGreat. Maybe if I can just ask you about trends in Asia and Greater China, specifically by brand. It seems like that region has been a little bit choppy side. But maybe just talk to us about what you're seeing there and maybe what the outlook is going forward for the rest of the year.
Bracken Darrell
executiveYes. I mean, you can see in our numbers that the China APAC in general has been more muted than the rest than it's been historically, and we expect that to really continue. I think [ T&F's ] been relatively flat, and that's not a something we've historically had. And I think, as I said before, I think part of that is us. We're just -- we don't have enough -- I don't think we have enough innovation in APAC especially with the competition there, which is really strong, as we talked about before, and I love strong competition. So it's making us better. And believe me, we are doubling down on what we're doing internally to make sure we're in a position to win there. So overall, I would say, you can kind of expect more of the same. There's no real new news there. I do think it's not as big a region as the other 2 for us, but it's super important, and we're going to get stronger and stronger there over time. But it will be a little more muted than it's been in the past for the next year or 2. Excellent. Well, look, thank you so much. We're super -- we're finishing Q1. It's a little -- it's just -- but we -- but it was really important for Q1 for us because, as you know, we did exceed our guidance. And we also just feel like during this quarter, we've gotten much better visibility to the back half of the year. So we're pumped about the start of the year. we're not going to pretend that this quarter was great. It wasn't, but it was better than our expectations, but it really sets us up for another year of -- for a year of accelerated growth, which is great. Very modest. I'll say that. but that accelerated growth story is going to get stronger and stronger over the following year. So thanks, everyone. We look forward to seeing you in one-on-ones or group meetings or next quarter.
Operator
operatorThis concludes today's call. Thank you for attending. You may now disconnect.
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