V-Guard Industries Limited (532953) Earnings Call Transcript & Summary

February 4, 2021

BSE Limited IN Industrials Electrical Equipment earnings 67 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the V-Guard Industries Limited Q3 FY '21 Earnings Conference Call, hosted by Elara Securities Private Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Harshit Kapadia from Elara Securities. Thank you, and over to you, sir.

Harshit Kapadia

analyst
#2

Thank you, Steve. Good afternoon, everyone. On behalf of Elara Securities, we welcome you all for the Q3 FY '21 and 9-month FY '21 conference call of V-Guard Industries Limited. I take this opportunity to welcome the management of V-Guard Industries, represented by Mr. Mithun Chittilappilly, Managing Director; Mr. Ramachandran, Director and Chief Operating Officer; and Mr. Sudarshan Kasturi, Senior Vice President and Chief Financial Officer. We will begin the call with a brief overview by the management, followed by a Q&A session. I will now hand over the call to Mithun sir for his opening remarks. Over to you, sir.

Mithun Chittilappilly

executive
#3

Thank you, Harshit and Elara Securities for hosting this call. A very warm welcome to everyone present, and thank you very much for joining us today to discuss the operating and financial performance of our company for the third quarter ended 31st December 2020. During Q3 FY '21, V-Guard's financial performance rebounded sharply, driven by a strong return of consumer demand after the disruption witnessed in H1. The quarter saw a very positive market sentiment during the festive season, reflected in significant growth across all markets and other categories. Some latent demand from earlier months, restarting of distribution channels and redemption of construction activities also enabled the growth. We are running our operations with utmost priority on safety and well-being of our people and stakeholders. Our factories are working to normal efficiency with strict adherence to COVID protocols. We also -- we have also enabled all our office-based employees and stakeholders to work in hybrid modes, which ensures the safety, but also enables us to be directive. The Q3 revenues expanded by 32% to INR 837 crores. EBITDA margins expanded substantially by 420 basis points to 13.7%. And PAT increased by almost 80% to INR 77 crores. At the gross margin level, there was some impact from the recent spike in commodity prices. We continue to take pricing actions as appropriate over the next few months to compensate for the higher cost of inputs. Our revenue and profit performance was backed by strong cash flows. In the 9 months period ended 31st December 2020, we had a cash flow of INR 369 crores as compared with INR 259 crores in the previous year. Cash flow was enabled by a disciplined approach to account receivables, while we have built up some additional inventory to overcome possible future supply disruptions. Our net cash position on the balance sheet improved to INR 482 crores as on 31st December 2020 as against INR 323 crores from a year ago. Both non-South and South markets have registered strong growth, where South market has grown at 25% and non-South growing at 43% on a Y-o-Y basis. Non-South contribution to the total revenues have improved to 41%, and we are well on our way to achieve the desired geographical [ damage ].

Operator

operator
#4

Mr. Mithun?

Mithun Chittilappilly

executive
#5

Yes.

Operator

operator
#6

Sir, sorry to interrupt. Maybe request you to speak closer to the handset, please. Your voice is sounding a bit distant.

Mithun Chittilappilly

executive
#7

Okay. The growth was also broad-based across product segments. Electronics revenues were up by 35% Y-o-Y, whereas both electrical and consumer durables grew at 31% Y-o-Y. Stabilizers, wires, fans, pumps, kitchen appliances and Digital UPS categories performed well during the quarter. Relatively, water heater saw a moderate growth due to COVID-related supply disruptions at the factory, which impacted supplies during Q2 and the early part of Q3. Suppliers from the factory has reverted back to normal since then. You have also seen our announcement in January about our acquisition of a minority stake in Gegadyne Energy Lab or GEL for a consideration of INR 33.4 crores. GEL is a startup that is developing an innovative battery technology. We foresee this technology having huge potential in our B2C businesses. The primary application in the Digital UPS business and secondary application in stabilizer and other consumer durables. The collaboration will help V-Guard to strengthen its product offerings by also helping GEL to achieve its true potential. Moving into fourth quarter, we see positive momentum sustaining on the back of a rapidly recovering macro environment, higher GDP growth and increased formalization of the economy will favor strong organized players -- strong organized sector players such as V-Guard. The strategic investment in brand visibility, product development, distribution network, production infrastructure and human resources, we are well placed to gain from these opportunities to drive sustained value for our stakeholders. On that note, I would like to thank you once again for your participation and would like to hand over the floor to the moderator for the Q&A session. Thank you.

Operator

operator
#8

[Operator Instructions] The first question is from the line of Nitin Arora from Axis Mutual Fund.

Nitin Arora

analyst
#9

Sir, my first question is on this, when you saw a broad-based recovery here across your categories. I just wanted to understand one on stabilizers. So we saw a very strong recovery there, almost like 40% growth. How we should look at going ahead? Is it more a pent up, which has come in and now you're going for seasonally which weighs in Q4? So I wanted to understand in terms of supplying to, let's say, more of the AC demand, which gets -- the inventory gets collated in Q3 and Q4. If that one should look to cool off? Or do you think, no this is the underlying demand is very strong and that should continue more on the stabilizers?

Mithun Chittilappilly

executive
#10

See, if you look at the stabilizer business, it has grown very well in Q3. But if you look at YTD, we are still down there by 15% to 18%. So basically, what it means is some of it is the lack of sale that happened in the first quarter is getting postponed to the following quarters. That is one reason. We also have price increases happening in the month of January. COVID, some pre-buying would have happened. So mix of these two are what's happening. We are still -- and even with all this growth, we are still lower than whatever number we did last year for the first 9 months. And we think we can catch up soon because last year, March, was a washout.

Nitin Arora

analyst
#11

Got it. Got it. And then in terms of the end market demand, you've been giving us the last 2, 3 years, there has been a slowness in the overall demand. And now we see some recovery happening. Certain categories really firing hard. Do you think it's more of also some pent-up has come from the real estate demand as well? Or do you think it's more of the pent-up in terms of whatever left, whatever was not bought in the previous quarter, that kind of a demand? Do you think there are some drivers, which you are seeing the -- which is leading to this demand from the secondary sales as well?

Mithun Chittilappilly

executive
#12

So I think there are 2 things that is, like, tailwinds that is helping all organized companies. One is that we are finding that smaller players are still not back to fully normal operations, and there are a lot of supplier shortages from their side, which is enabling larger players to take that share. So that is definitely very evident, and we have been feeling that for the last few months. The second is lower interest rates have started to drive demand for real estate, which was kind of subdued for the last 3, 4 years post demon. So maybe real estate sector is having some kind of revival. It's also something that we are noticing, and we are feeling. And when we talk to real estate guides, they are also talking about a broad-based improvement in sales. So I think both these are helping. On one side, we are having a construction-related demand. On the other side, there may be a lack of supply coming from smaller players. So both these are healthy.

Nitin Arora

analyst
#13

And sir, just last question from my side. It's great to see such a strong margins. How much of the commodity impact do you think you have to take in Q4? And how much of these margins do you think is sustainable and some would be rolled back because of commodity pressure? So if you can clarify on that. That's my last question.

Mithun Chittilappilly

executive
#14

Okay. Sudarshan, do you want to take this, regarding the commodity prices?

Sudarshan Kasturi

executive
#15

Yes. Okay. Yes, even in the Q3 numbers, there has been a slight impact on the gross margin because of the commodity prices. We have covered a good portion of it through pricing, but there is some more pricing action we need to take-up in Q4. The spike in commodity prices still continues. So we will have to take pricing actions further in Q4 also.

Operator

operator
#16

The next question is from the line of Pankaj Tibrewal from Kotak Mutual Fund.

Pankaj Tibrewal

analyst
#17

Mithun, congratulations to you and your team on very solid set of numbers. My first question is now we have almost INR 500 crores cash on the balance sheet. As we look ahead, what are your capital deployment priorities? Do you find enough revenues to deploy that money back into the business and grow? Or at some point of time, do you think we need to return cash back to the shareholders? So just wanted to understand your priorities on capital deployment as we move forward. The second question is on the margin, continuing with the previous participant. When you look at V-Guard's journey, there has been blocks of 3, 4 years after where you reset your margins to a next level. Do you think probably, again, this is the time where you reset your margins again to a higher level than what we have been doing over the last 3, 4 years and move to a next level of margin trajectory? I'm not looking specifically for 1 or 2 quarters. But is there a reset of margins structurally going forward for the next couple of years?

Mithun Chittilappilly

executive
#18

So regarding the cash on book, our primary focus will be to look at opportunities. We are looking at adjacent categories. We are looking at existing categories. So -- but the thing is we will not do an acquisition for the sake of acquisition. So we will only do it if it is making economic sense. And we can ensure that the value what we take, whatever the cost of the acquisition is, we can at least show a 20% return on that in the next 3, 4 years. So that is the kind of acquisitions we are looking at. And that so we will -- our first priority will be to look for those. And definitely, if we are not finding anything attractive or we are not able to deploy the cash after a substantial period of time, we will, in one way or the other, return the cash back to shareholders. So that is the view of the Board and the management. The second question is on margins. Some of the margin improvement you're seeing today is also because we have cut our advertising and promotional expenditures. But even after we add back that, we still have managed to improve some margins. So like I mentioned earlier, in earlier calls, V-Guard was having an EBITDA margin of about 10%. Our focus and work we have done is to improve that margin. So at least every 2 years, we can increase that EBITDA by 1%. So that is the kind of trajectory we would like to have. This particular quarter may not be the right quarter to measure that because we have a below par margins last year, and we have had slightly above par margins this year because of reduction in advertisement and promotion expenditures, which we will now restart because the business is back to normal, supplies from our side is also back to normal, and we are now confident of spending money on A&P again. And that we will start to do from Q4 onwards. But even after that -- sorry.

Ramachandran Venkataraman

executive
#19

Mithun, if I may just add one more point on cash. See, one of the reasons cash has significantly improved is also because the collections have been extremely efficient. And also, we have focused on them during the challenging times. I think over a period of time, to some degree, this could normalize. So I think there is an element of that sitting in cash. The other thing is, I think, some amount of cash will also go as we will continue our investment in manufacturing as over time, it will present an opportunity for us, right, so that we are able to make more of our business internally in-house, yes.

Pankaj Tibrewal

analyst
#20

Okay. Great. If I could squeeze in one last question. As, Mithun, you look ahead over the next couple of years, from a growth perspective, from a demand drive perspective, what are the key things you are asking your team? You can touch upon distribution, you can touch upon geographical reach, you can touch upon product side. So can you just elaborate on all these 3, 4 pillars, where you think that over the next 2 years -- 2, 3 years, demand would be, where growth would come from?

Mithun Chittilappilly

executive
#21

Yes. Ram, do you want to take it?

Ramachandran Venkataraman

executive
#22

Yes, I'll do that. Yes. So fundamentally, what will shape our future business are going to be -- it's going to be centered around 3 or 4 levers. I think one is we will be evolving the category mix and product mix more favorably than it is today. And that's going to be one focus. And towards that, we are investing deeply in building organization system and process to drive product portfolio ahead. I think that's the one theme that we are working on. Then the second theme that we are working on is to strengthen our route to market when it comes to organized channels. And that may be e-commerce, modern trade and, let us say, CSD, CPC and all that. So I think that's an area where we have been under indexed traditionally. And I think this would be the right time for us to make investments to get growth from these areas. So I think that would be the second piece. So I think the third piece is distribution and fundamentally is centered around smaller town and rural and parts of non-South, where even though we have traveled significantly over the years. And I think that there is still room for us to explore more deeply. So I think the reach is going to be -- reach would continue to be a game for us in the next 3 to 4 years. And finally, as Mithun talked about, I think significant inorganic opportunities, which create value and where we are able to see that we can create a reasonable return for the investment we make. I think then that's something also which would form part of. So I think these are 4 pillars, which will drive the growth and profitability of the organization. One more point on margin, which Mithun was talking about earlier, I wanted to make. So I think there is gross margin and there is EBITDA. And what Mithun fundamentally was saying is that our EBITDA is looking better also because marketing investment is less this year. But then that reduction is also offsetting some early business loss in the early part of the year because of COVID. But I think that gross margins are presently under pressure. You would have seen that it's about 1% lower in the last quarter, mainly because of commodity. So a bit of challenge will be there over the next 3, 4 months till we fully travel on the other side. And that's something we will know in the next 1 or 2 months as we attempt to pass the remaining input cost increases to market.

Operator

operator
#23

[Operator Instructions] The next question is from the line of Aditya Bhartia from Investec.

Aditya Bhartia

analyst
#24

My first question is on margin expansion that we have seen from some of the non-dominant companies in the sector. So pretty much this quarter, we have seen every company reporting very high margins. Even some of the newer entrants in categories have done very well. So what has really contributed to that? And it appears that it's not only the A&P expense. And consequently, do you think these margins are going to be sustainable, especially when smaller players return back?

Mithun Chittilappilly

executive
#25

No, I think...

Ramachandran Venkataraman

executive
#26

Mithun, can I take?

Mithun Chittilappilly

executive
#27

Yes, yes, yes. Okay. Go ahead.

Ramachandran Venkataraman

executive
#28

Sorry. Yes, yes. Mithun, I'll take that. So 2 things, right? And as Mithun was already highlighting earlier, right, all of -- most of us have had very strong growth in quarter 3, and quarter 3 was the quarter where we have all recovered the past backlog. And therefore, the overhead cost absorption in the quarter is very efficient. I think, second thing, company to company, it is varying. But besides A&P, some companies have normalized their activity, and some others are having overhang of the input -- sorry, overhang of, what I would say, the initiatives on cost controls continuing into quarter 3. So I think these are the 2 factors which are affected. I think all companies, if you will go and look at gross margin, you would probably find that most companies will have similar impact in gross margin where you might see 1% to 2% gross margin impact, because commodity has traveled into everybody, but it's the top line growth which is reflecting favorably on the EBITDA.

Aditya Bhartia

analyst
#29

Sure, sir. And in that context, when we look ahead, do you think that margins that we used to see until, let's say, 2 quarters back or 3 quarters back, those should be seen as more representative margins than maybe building slight expansion on those margins as opposed to looking at the margins that we have seen in the last 2 quarters?

Ramachandran Venkataraman

executive
#30

Mithun?

Mithun Chittilappilly

executive
#31

Yes. I think maybe not the current year. You can take FY -- maybe FY '19 numbers because FY '20 also the last quarter was impacted. So FY '19 is when every company had a normalized margin structure. And like Ram said, we will still have issues of commodities for the next 3 to 6 months. But post that, I think 2 things will happen. One was price increases will be passed on. And today, the commodities are at the peak, and there could be some reduction in commodities after the peak of the cycle is achieved. And then we could see some improvement in margins. So maybe we had some slight improvement from FY '19 margins is possible and probably for most commodities.

Aditya Bhartia

analyst
#32

Sure. That's helpful. My second question is on revenue growth. Do you think there would have been a major element of pre-buying on account of commodity cost increases as well as some part of benefit on account of pent-up demand? And in that context, how would you be seeing growth going forward? I understand that March last year was a complete disaster, and therefore, base is favorable, especially for V-Guard, it's even more favorable than other companies. But how would you be looking at it January, February? What kind of growth do you think overall industry can deliver? And March obviously will be helped by V-Guard.

Mithun Chittilappilly

executive
#33

See, for V-Guard there are 2 reasons while we have some tailwinds. So one is, like I said, one of the reasons some company -- all of us have also reported these kind of numbers as there is some level of prebuying and restocking by the trade because there is a price hike coming in the month of Jan onwards. And in some cases, even December, there was price increases. Some of us have taken some price increases in December as well. So that has also led to some increase in revenue. Having said that, we are looking to have a reasonable growth over FY '19 March because FY '20 March was a washout for us. But we are hoping to -- we feel that we can still grow at a healthy pace over the FY '19 numbers. I can't comment about the industry because, my comments, I'll be restricted to V-Guard only.

Aditya Bhartia

analyst
#34

Sure. And just to add to that. Mithun, do we get any idea about how secondary sales have been? Any idea of what V-Guard secondary sales could have been in third quarter?

Mithun Chittilappilly

executive
#35

We are tracking secondary sales. So either -- Ram, you want to take this?

Ramachandran Venkataraman

executive
#36

Yes. Okay. I think -- no, we are taking -- we are tracking secondary sales, and secondary sales are favorable. Of course, some -- there has been some amount of replenishment of inventory that has happened, see as in September quarter, probably the secondary was more than primary, okay? So to some degree, the -- what I would say is in December quarter, some amount of the sales has gone into inventory because of low opening inventory with trade in our business. But just to give you sense, okay, you could segment the portfolio into 2 varieties. One would be products which sell, which potentially are nonseasonal in nature, right, like wires, switches, switchgear or you can take kitchen, some of these kind of products, right? And here you will generally see that most companies have grown. And then there would be seasonal products like Mithun was talking about earlier about stabilizer or inverter or to some degree, even pump, right, where you would see that there is YTDs there is slight growth or something like that. So those I mean that is degrowth, right? And that's because the summer season is the season when the sale comes and most of us sat out through second half of March and the April and middle of through to third week of May. So I think if you keep all that in context. So I think the summer products should hopefully come back a bit more strongly than they would normally do with some element of pent up sales coming there. If one were to look at what's happening to categories which are selling around the year, where we have seen that the last year sale has come back. But I think this is something we will have to see. And again, the question is when it will materialize, whether it will metallize in March or whether it will materialize in April or May, June and anybody's guess again. So I think that's how I would put it, yes.

Operator

operator
#37

[Operator Instructions] The next question is from the line of Rahul Agarwal from InCred Research.

Rahul Agarwal

analyst
#38

Congratulations for a great set of number. So I had 2 questions. Firstly, could you bit elaborate on your each of the segment? As and could you talk about products within each category? How did they do basically in third quarter? And how do you foresee the next 6 months going to be? For example, electronics, you can talk about maybe inverters, stabilizers going forward. Electrical, you can talk about wires and pumps. And durables, you can talk about heaters, you already said that the factory had some issues, but now it got solved. But in case of, let's say, fans and coolers, please? That's my first question.

Mithun Chittilappilly

executive
#39

So I think, as Ram mentioned earlier, we have the segment lead products into highly seasonal and nonseasonal. Fan although is a summer category, fan is sold throughout the year. So in the case of fan, we've actually seen pretty strong sales right after we reopened it. And if you look at other summer categories like inverter, pumps, stabilizers, they've all been heavily impacted because the sales were not that good obviously in the first quarter, and we missed sales from maybe March 10th to June. So the summer season was effectively a miss for us. So we expect quite strong growth to come back for these categories in the coming months. The other categories which are not seasonal like wires, switches, switchgears, they've all recouped their losses. So they should come back to normal trajectory. We may not see an additional sales for them because they have already recovered most of the losses, and they have started to grow for the first 9 months. So that's the one -- that's the way you can look at it. We are, like I mentioned, we are still seeing -- see for example, to give an example in a product category like modular switches, we have had very strong growth, but we were still not able to supply to the demand owing to shortages in raw materials and our own ability to produce because the demand is far outstripping supply. So there are these things also happening in the market. So companies with good manufacturing capability, companies which are strong and large in a particular category can obviously feed the market better than someone like us who is very new to something like a modular switch. So you will see a lot of this playing out in the next few months.

Rahul Agarwal

analyst
#40

Okay. Okay. Got that. And secondly, to the earlier participant, I think Pankaj asked about how do you foresee your growth going forward on 3, 4 pillars of your business? Broadly -- specifically on the channel mix. If you could talk a bit more on that? I mean, I'm not really sure how much does e-commerce and model trade contribute to the overall sales, please? So if you could just specifically talk about the channel, and how will you increase your reach when you talk about smaller towns and rural markets into North South, that will really help?

Mithun Chittilappilly

executive
#41

Yes. Ram, do you want to take this?

Ramachandran Venkataraman

executive
#42

Yes, yes. I think -- see, we have a progressive expansion of retail coverage across the country, which we -- which is an ongoing focus of the company over the years and which is what has helped us to travel thus far. And I think that's something that we will sustain, okay? And that's one part of it. So fundamentally, we'll be working on deepening our penetration in geographies where our reach is limited, okay -- and relatively limited. And we have been doing that, and that's something that we will continue to do. And I think every year, we have some kind of a goal and target to add 5,000 to 6,000 retailers into our fold. So I think that is...

Rahul Agarwal

analyst
#43

Ram, sorry to interrupt, but could you help me like which areas are you talking about? Like where are the...

Ramachandran Venkataraman

executive
#44

No, no. Basically non-South is where I'm talking about where our reach and penetration as opportunity to continue to grow, right, so...

Rahul Agarwal

analyst
#45

But my sense was non-South -- the 2/3 of our distribution is already non-South, right?

Ramachandran Venkataraman

executive
#46

No. So the kind of reach we have in South and the kind of reach we have in non-South, there is still a significant opportunity for us to grow in non-South in terms of distribution reach, and in terms of number of retailers whom we are addressing.

Rahul Agarwal

analyst
#47

Okay. And anything on the channel, please?

Ramachandran Venkataraman

executive
#48

Yes. On the channel side, basically, today, I think e-commerce and modern retail today for us will be between 12% to 15% of our revenue, if we exclude the wire, right, which is not a product which -- that is wires, switches and switchgear, if you exclude for the remaining business, it's about -- we are at about 14%, 15%. I think this is something we should have opportunity to grow in line with market structure, right? And that's something that we will focus and align.

Operator

operator
#49

The next question is from the line of Charanjit Singh from DSP Mutual Fund.

Charanjit Singh

analyst
#50

First of all, congratulations on good set of numbers. There are 2 things which I want to understand. One is in terms of the quantum of price hikes, which will have to take across product categories in the coming months. And secondly, in terms of the inventory levels at the channel, how are they at this point of time? And do you see that restocking starting again in the channel?

Mithun Chittilappilly

executive
#51

Okay. Sudarshan, do you want to take the first part on price hike?

Sudarshan Kasturi

executive
#52

Yes. On the price hike, yes, there are 2 things. One is copper and then there are other categories. So we don't have to worry too much about copper because pricing is dynamic. To give you an example, in Q3, the average copper prices are something like 15% over last year. For the other raw materials, I think, more of that impact will flow in into Q4. It varies across categories, but we will have to look at something like maybe 4% to 7% depending on how much commodity movement happens.

Charanjit Singh

analyst
#53

Okay. And sir, the inventory levels in the channel?

Ramachandran Venkataraman

executive
#54

Shall I, Mithun?

Mithun Chittilappilly

executive
#55

Yes, yes.

Ramachandran Venkataraman

executive
#56

Yes, yes. I think channel inventory is, by and large, healthy and probably lower than our historical levels, but by and large, healthy. Some of the categories like stabilizer may be a bit higher because people may have purchased -- because we had a price increase, and they may have purchased we would have seen a stabilizer growth in quarter 3. They may have advanced some bit of purchase, right? So but that's not material because quarter 4 is a huge quarter for stabilizer. So in that sense, it's not material on quarter 4. But that would be going and sitting in the channel inventory, right? So there may be in some parts of our portfolio. Some parts of our portfolio, channel inventory is very low. Like, if you look at water heater, if you look at kitchen, we are -- in some categories, our channel inventory is much lower than what we should be having here.

Charanjit Singh

analyst
#57

Okay. And sir, lastly, in terms of this acquisition, which we have done, and our thought process in terms of future gap which you want to fill. So if you can just give some inputs on that?

Ramachandran Venkataraman

executive
#58

Mithun?

Mithun Chittilappilly

executive
#59

Sorry, can you -- you're talking about the distribution network or you're talking about the...

Charanjit Singh

analyst
#60

No, no, sir. The acquisition which we have done, the investment? And secondly, in terms of which are the other product gaps which you want to fill in the future?

Mithun Chittilappilly

executive
#61

Are you talking about GEL. Ram, you want to take this?

Ramachandran Venkataraman

executive
#62

Okay. Yes. So I didn't understand the question vis-à-vis GEL. As far as the other categories are concerned, see, fundamentally, we are looking at acquisitions which will serve as a platform for our growth, right? So either they should help portfolio or they should help specific categories where we have, what I would say, capability gap or where we need, let's say, a quick ramp up. So of course, fundamentally, they are going to rest in categories where we need -- where we have made more recent entries, right? So there will be in the durable space. They're more likely to be in the durable space. That's what we are looking at. And I'm talking about small appliances. And as far as GEL is concerned, I think we have already said that the primary reason for the GEL acquisition, right, is because we feel that it's an interesting technology, which can bring the new consumer value and help us to grow the top line and bottom line of our inverter battery business. So it's a meaningful differentiation and value that we can bring to consumer under our portfolio. There may be other applications of that technology for our other product categories, which is something that we will explore at a later stage once we are able to commercialize this technology for inverter battery applications.

Operator

operator
#63

The next question is from the line of Sonali Salgaonkar from Jefferies.

Sonali Salgaonkar

analyst
#64

Sir, my question is about the price hikes again. How many -- how -- what is the quantum of the price hikes that has already been taken? I mean you mentioned 4% to 7% going ahead probably. But what has been taken and across which segments?

Mithun Chittilappilly

executive
#65

So I'll just give a brief intro, and then I'll pass this to Sudarshan. So if you look at something like wire, our average prices are something like 15% to 20% higher than what it was last year. And almost entirely, it has been passed on to the market because in the case of wires, the pricing is dynamic by our branded players because of the frequent fluctuations in copper prices. Regarding other categories, Sudarshan, do you want to take this?

Sudarshan Kasturi

executive
#66

Yes. Ignoring wires in what the pricing, which has already been taken is -- on a company's average would be about 3%, 3.5%. That much would have traveled already.

Sonali Salgaonkar

analyst
#67

Sure, sir. And when was this taken, in Q3 or effective Jan?

Sudarshan Kasturi

executive
#68

No. I'm talking about Q3.

Sonali Salgaonkar

analyst
#69

Understand, sir. Sir, my second question is regarding the distribution. Would it be possible to give us an approximate number of dealers categorized as South and non-South?

Mithun Chittilappilly

executive
#70

Maybe, Sudarshan, we can share this outlook. We don't have it with us.

Sudarshan Kasturi

executive
#71

Retail points total of 40,000. About 17,000, 18,000 should be in South, balance, non-South.

Sonali Salgaonkar

analyst
#72

Understand. Sir, and regarding the new launches, could you spend some time talking about the new launches and in which categories? And lastly, what could be our CapEx?

Mithun Chittilappilly

executive
#73

Okay. Ram, you want to take -- talk about the new launches?

Ramachandran Venkataraman

executive
#74

Yes. I think we not had any significant new launch after water purifier [Technical Difficulty]

Operator

operator
#75

Mr. Ram. Mr. Ramachandran, sorry to interrupt, but we -- your audio is breaking up, sir.

Ramachandran Venkataraman

executive
#76

Okay. Can you hear me now?

Operator

operator
#77

Yes, sir. Now it's better.

Ramachandran Venkataraman

executive
#78

Yes, yes. So I'm saying our new launches, I think the major -- last major launch was water purifiers, and I think we launched it sometime towards the end of September. And so with that launch, we have gone into water purification. And so I think that's the major category that we have entered in the last quarter. In terms of -- the other thing that we are continuing to do is we are continuing to expand our portfolio of offerings in the kitchen space. And I think -- but towards that, I think, in September quarter, we had gotten to hoods and hobs. So I think this is what we have entered in the last 6 months. I think there are no immediate plans for further new category entry. And yes, otherwise, I think we don't have any immediate launch -- new launch, which is coming up other than a few models in the sand business here.

Sonali Salgaonkar

analyst
#79

Got it. Sir, and just last question from my side over the medium term. Should we expect about 14% to 15% growth in the top line?

Mithun Chittilappilly

executive
#80

I think we don't want to make any forward-looking statements. But let us see because it will be too early to make any comments because it's not that we are fully out of the woods, as far as COVID is concerned. We are still having infections and stuff like that. So I think it is possible for India to get back to this growth -- the sector to get back to growth, I think, once we have some visibility on vaccination, where people are able to know about relief. But as of now, what I can tell you is things are fully back to normal on the ground. I had hinted construction activity has really picked up in India, maybe due to lower interest rates and all that. Definitely, that is going to be a tailwind because after demonetization, really the construction-related products have suffered growth in the last 3, 4 years, and they are now fully coming back.

Operator

operator
#81

The next question is from the line of Renu Baid from IIFL.

Renu Baid

analyst
#82

Sir, I have 2 questions. First, in terms of some of the new products that we have mentioned in terms of the expansion initiatives on the kitchen side. So what would be the investments that we're targeting to ramp up the distribution and reach in order to place these products in the right channel in the market? And what would be the time line that we would be looking to actually scale up this portfolio in the next couple of years?

Mithun Chittilappilly

executive
#83

So with the new launches in kitchen, they have all been done with e-commerce for strategy. So we are selling them only in e-commerce. And we are having 8 to 10 company-owned dedicated service centers, where we will be having trained professional servicemen who will go and install these products as well. The initial response has been very encouraging. So we are not foreseeing a huge spend as far as ramping up distribution is concerned because we will be working with our premier partners like Flipkart and Amazon to deliver these products across the country. As far as the CapEx is concerned, for example, something like water purifier, we will be spending something like INR 4 crores to INR 7 crores over the next 2 years to develop platforms. The Hoods and Hobs business and the Breakfast Appliances business are completely outsourced. So V-Guard does not have any investment in those. When we are large enough in those categories and when the cook system in India develops, at that time, we will look at manufacturing them in-house.

Renu Baid

analyst
#84

Sure. Sir, and in your opening comments, you had mentioned that somewhere we have stacked up a bit of inventory also at the end of the year, just to ensure that given there are no supply chain disruptions ahead of the season. So do we still perceive that there could be some bottlenecks for our product portfolio in terms of availability of materials to supply chain? And if so, sir, which categories are these largely brand winners or what are product ranges as well?

Mithun Chittilappilly

executive
#85

So we are having supply issues in various categories. So for example, we are having shortages in ceiling fans because some of our vendors are not operating as a kind of capacity we would like them to operate. We are having shortages in modulars, switches and switchgear because of lack of availability of raw materials like polycarbonate and switchgear. There are some imported components, which are not available in the country, like it used to be. We are not having enough jars and mixers. So mixers, jars are made in a particular area in the country and that area has not been producing enough jars to meet the demand. So I think across the categories, there are these kind of issues. So as a proactive measure, the V-Guard is to manage with just in time inventory, and it used to service well pre-COVID. But after COVID, we realized that there are a lot of unforeseen hiccups that is going to happen in supply chains because something is made at some part of the world, and that has to come all the way to this country. And all those smooth running supply chains has been reportedly broken. So there are a lot of issues. And there is also global shortage because China is consuming a lot of the items that is required to make a lot of these things. So because of all that, we've decided to increase our inventory in stages. We are still not where we would like to be. V-Guard used to have a FD inventory of something like 45 days. We will probably work with maybe 55 days till this kind of disruptions are gone.

Renu Baid

analyst
#86

Right. Makes sense. And my last question is, while I think, not only on seeing for most of the industry, we have seen a significant market share gain from either smaller players or unorganized players in the sector. So in the next 6, 9 months, 12 months as the economy comes back to normalcy, what comfort would you have to retain these market share gains that have been sustained? And what, in your view, could be the extra initiatives that you'll have to undertake to ensure that the share gains are retained, both -- especially in the rural pockets that we have?

Mithun Chittilappilly

executive
#87

So I think one case in behavior has been both in terms of trade and consumers. They have become very risk averse. So probably they want to deal with only reputed brands because for the take of some 5%, 10%, they are not willing to take any chance. So this is something that is one part of the behavior that's probably changed. The second is, like I said, there are a lot of supply chain disruptions continuing. So larger companies have better access to global and national suppliers of all these raw materials, and we are able to get them far better in terms of availability than the smaller guys. And the smaller guys also were operating their factories with migrant laborers, probably not adhering to any compliance in terms of wages and minimum wage and all that, which is their competitive advantage so far. And now they find that they are not having people to work. So these are all mix of issues that's happening. We don't know when this will come back because we have still not seen the smaller brands resuming supply to the full. So we don't know. I can't make a comment. But there is definitely a change in consumer preference, and I don't think that will go back even post-COVID. Once they have experienced better product, they probably may not -- all of them are not going to go back to the unbranded or smaller brands.

Renu Baid

analyst
#88

Right. So at least this time, the transitions from unorganized to organized look sustainable unlike demon or GST initial days?

Mithun Chittilappilly

executive
#89

I think some part of it is sustainable, maybe not all of it. They will definitely -- I mean some of them will come back, but I do know if some of them will be in a position to come back because they have not been able to operate properly for a long time, and some of them probably will shut shop.

Operator

operator
#90

The next question is from the line of Abhishek Thepade from DNB Asset Management.

Abhishek Thepade

analyst
#91

Thank you. I think all my questions are answered.

Operator

operator
#92

The next question is from the line of [ Simran Bhatia ] from SMC Global Securities.

Unknown Analyst

analyst
#93

First of all, I want to know your e-commerce -- individually from the e-commerce, what is the percentage of your top line contribution from the e-commerce itself? Secondly, your 9 months revenue are close to INR 1,866 crores on the top line. And in FY '20, it was close to INR 2,500 crores. So in the Q4, are you able to achieve the minus part of that? And -- means your top line in the FY '21, if you can at least guide on that. And on the margin front, I want to understand one thing that going forward, not for the next 1 or 2 quarters, but going forward, can you give us some range in the sense that it will be close to 10% to 12% or 12% to 13%? If you can throw some light on these questions?

Mithun Chittilappilly

executive
#94

Yes, Ram, you want to take this?

Ramachandran Venkataraman

executive
#95

Okay. I think as far as e-commerce is concerned, I think in relevant categories, we would be anywhere ranging between 6% to 10%. And probably as a portfolio, let's say, if I take out products like wires, which is switchgear and pump, we don't sell on e-commerce. I think on the remaining categories, we should be doing about 6% to 7% of our revenue coming from e commerce. That's the first question. Second question is on growth. I think, normally, we don't guide growth or margin, right? So normally, we don't guide growth on margin. We think that we should be able to probably recover our growth on summer categories going forward, right? While I think the categories that are selling round the year, I think we should be able to increase our current growth rate, right? So I think Mithun, on the volume and margin part, anything you would like to guide?

Mithun Chittilappilly

executive
#96

See, I think, like I said, we can take FY '19 as the base, and we would like to come back to that 15% growth going forward. Because last year, we did lose our first sales, our base is slightly affected. That's what we can say. And so far, it looks like some of these tailwinds are quite sustainable, especially the construction slump that was there in the country for the last 4 years seems to have bottomed out, and it has started to grow. And that should provide us with some tailwind because we did have better growth in the country for construction related products till 2016, '17.

Unknown Analyst

analyst
#97

Sure. And sir, please, how's your how's V-Guard products are gaining acceptance in the northern state of India. I mean how you're seeing the response in your products? I mean if you can tell us, means, from...

Ramachandran Venkataraman

executive
#98

Can I, Mithun? Yes.

Mithun Chittilappilly

executive
#99

Yes, please go ahead.

Ramachandran Venkataraman

executive
#100

Yes. Yes. So I think our non South business should be now between 40% to 42% of our revenue, and this is growing every year at 2% to 3% per year, and we should be able to expand this over the next 4 to 5 years to about 55% to 60% here. Typically, if you look at the categories that we are in for the portfolio of categories, we are in and the ratio of South to non South should be like a 65% or 66% per report. And we should be able to hit about 52% of around 55% in 3 to 4 years. So more than that we'll take time because we have a presence of around 40 years in South, while our presence in non South is just about 10 years old.

Operator

operator
#101

[Operator Instructions] The next question is from the line of Achal Lohade from JM Financial.

Achal Lohade

analyst
#102

My question was, if I look at the cash flow, what you have mentioned and what we had in the first half, it appears that the cash flow for the quarter was probably around INR 30 crores, INR 40 crores. So just wanted to get some more color, what is the cash flow for third quarter with current year versus third quarter of last year? And what is the so is the increase in inventory is this whole reason? And what is the extent of channel financing outstanding for December?

Mithun Chittilappilly

executive
#103

So I think one of the reasons were probably a little reduced cash flow is the increase in inventory because we were operating with below par inventories in the previous quarters, and we were actually losing sales and market share. And we although, we are not back to where we fully want to be, there is some increase in inventories. Another reason is we are also preparing for summer season. So we are also prebuilding a lot of inventory for summer products like voltage stabilizers, fans, pumps, inverters, and even some of the new entrants like air coolers. So all of them are in the pre-sell mode. And some of the cash would have got diverted there as well. Sudarshan, do you have the exact figures for the cash flow for Q3?

Sudarshan Kasturi

executive
#104

I'll have to get back to you on that. I don't have this handy.

Achal Lohade

analyst
#105

And just 1 clarification I needed. So you said that FY '20, '21 are kind of impacted by several factors. FY '19 is in number we can look at. Was it only pertaining to the sales? Or you were talking also about the margins? Because FY '19 margins were pretty subdued, about 9-odd percent. So just thought of getting that clarified?

Mithun Chittilappilly

executive
#106

Yes. We're talking about revenues part. I think these are structural margins should be somewhere around 10%. And like we mentioned earlier, we are working to improve that and gradual improvement is possible over the years.

Achal Lohade

analyst
#107

Understood. Understood. And sorry, I just wanted to get that clarification. In the fourth quarter, what is the extent of price increase we have already effected or announced since 1st of January.

Mithun Chittilappilly

executive
#108

Sudarshan, you want to take this?

Sudarshan Kasturi

executive
#109

Sorry, I didn't get that question.

Achal Lohade

analyst
#110

How much price increase? So you talked about third quarter what we had effected, the price increase, X of wires. How much have we announced for the January month? Like, we have already taken for 4Q. And how much do we need to take incrementally?

Sudarshan Kasturi

executive
#111

Yes. Overall, we will need something like 4% to 7%, depending on how the commodities move. Some actions have been taken, some are planned for February or so.

Mithun Chittilappilly

executive
#112

So I think between 4% to 7% is actually increase. Out of that, around the 2.5% to 3% is already enacted in Q3. The balance would be need to be done in Q4, correct?

Sudarshan Kasturi

executive
#113

Yes. No, the 4% to 7% will be further over and above what's fall into Q3.

Ramachandran Venkataraman

executive
#114

I think about 30% of this is landed through some of the categories where changes happened after January. Some of the categories have done in December, some changes in December. Some of the categories are done some changes in January, and some more changes are required. So I would say that out of the outstanding, what Sudarshan range that he described, I think about 1/3 would have been landed and remaining 2/3 has to be still active -- should come somewhere in February or March, and depending on how the industry moves. They are fundamentally related to categories with tab sale in summer, where at this point in time yet the purchases have not started.

Achal Lohade

analyst
#115

Just to clarify, sir, you said 1/3 is already taken in the third quarter. There is something we have...

Ramachandran Venkataraman

executive
#116

No, no, no. I'm saying in the fourth quarter, about 1/3 would have been landed for January. And 2/3 is still outstanding.

Achal Lohade

analyst
#117

So cumulatively...

Ramachandran Venkataraman

executive
#118

And mind you, this is a moving scene -- scenario. It's a bit difficult. For example, to Jan, there have been significant input cost increases over December. So what I'm saying is this is a changing picture, okay? And yes, so at the end of December, what we assess is the 4% to 7% range on which 1/3 has been landed and 2/3 has to be landed again, okay? And there may be some slight further increases in some categories in the month of Jan also, and they will have some impact. These are not across the board in every commodity, but it is there in some like, pig iron, stainless steel and all.

Sudarshan Kasturi

executive
#119

And your question, the operating cash flow for the quarter was INR 45 crores.

Achal Lohade

analyst
#120

And last year same quarter, sir?

Sudarshan Kasturi

executive
#121

Last year same quarter was INR 60 crores.

Operator

operator
#122

We take the next question from the line of Rahul Agarwal from InCred Research.

Rahul Agarwal

analyst
#123

I just wanted to pick some discussion on the import side. So you said you have -- you still have some import dependence for raw material as well as finished goods. Could you elaborate a bit on this? As a company, overall basis, what is the kind of input we do for raw material as well as finished goods, if any?

Mithun Chittilappilly

executive
#124

So we have some -- I mean I'll talk about finished goods first. We used to have almost 10% of bought products imported 5 years back of our sales value. Today, maybe it is about 4% to 5%. And I think in the next 2, 3 years, it will come down to 1% or 2% because something like kitchen we will maybe continue to import it because the ecosystem is not existing in India. It is not probably possible to manufacture it in India unless the ecosystem also moves. As far as the raw materials are concerned, our key raw material that we import is the electronic items. Again, ecosystem is not available in India. So that's something like some 40-odd -- I don't know about INR 40 crores, INR 50 crores worth of electronic items are probably imported every year between stabilizers and inverters. We also import dynamically some type of plastic if the Indian vendors sometimes do capitalize and to put pressure on them, we import plastic items. And we also import copper, again, to put pressure on to capitalize because in India, there are very few vendors for copper as well. So wherever we feel that the Indian vendors are lower priced, we will move to import. And this is not a constant thing. It's a moving thing because sometimes moving prices are lower, so that the import will not be there. But something like electronics, that will continue to remain imported because we don't have a source in the country.

Rahul Agarwal

analyst
#125

Got that. And you talk about manufacturing and increasing capital capacities, in-house capacities. So going forward, my understanding is right now we are at 60%, 40%, 60% outsourced. Broadly 2 years out, any target here?

Mithun Chittilappilly

executive
#126

It will go up. Ram, do you want to take this?

Ramachandran Venkataraman

executive
#127

Sorry, I didn't catch the question on which category you were talking about, electronics?

Rahul Agarwal

analyst
#128

Yes. I'll repeat that. I'll repeat that. What I was saying was, overall, on a company level, 60% of the products are currently outsourced manufacturer. Is that correct?

Ramachandran Venkataraman

executive
#129

Okay. Okay. Yes, yes, yes. Outsourcing. I think -- okay, company has been consistently investing on building in-house manufacturing capability. And I think early this year, we opened our fan factory for the factory for ceiling fan. And the previous year, we added -- we went into backward integration in moderator so that we are able to source water heater completely locally -- or more or less, let us say, 97%, 98% of it locally. So similarly, I think we are continuously evaluating the opportunity for us to increase -- to in-source manufacturing. And wherever we have scale and wherever the economics are favorable, we are making the call to put the investment and set up our own factories here. So we should be able to bring some more categories in-house in the next 2 to 3 years, which we will talk about as we finish our commercial evaluation, and we determine that we are going to set up the manufacturing capability for specific categories, which are already not in our frame for manufacturing.

Sudarshan Kasturi

executive
#130

So which what we have already done, in house has gone up further. It used to be 40% a few years ago. We are now closer to 50%. Moreover, further increase could happen as and when we get scale in other things.

Rahul Agarwal

analyst
#131

So any targets here? Like, as you said, South, non South revenue mix you already shared going forward long term, any long term target for manufacturing, outsourcing and in housing? I mean right now we are at 50 50.

Sudarshan Kasturi

executive
#132

No, it's not a question of target. It is when is the right time to set up own manufacturing.

Mithun Chittilappilly

executive
#133

Yes. I think for manufacturing something in house, the primary important thing we need to have is scale. So any category where we have reasonable scale, let's say, INR 150 crores, INR 200 crores of revenue, those are the categories we will expose to the manufacturing. So it is difficult to keep a target per se. But from 50, I can see it going up again in the next 5 years, maybe to 60 or something like that. I think it will go up because by that time, more categories will get matured enough to come in to manufacture.

Rahul Agarwal

analyst
#134

Right, right, right. Because I was thinking, I mean, during the COVID pandemic, obviously, everybody faced some kind of supply issues, and hence, I thought the time is right to basically decide what kind of in sourcing we can do going forward to not get into the same trouble again. That's why I was asking.

Sudarshan Kasturi

executive
#135

No, no. We have a clear strategy on the supply chain side. We also have a road map for in sourcing manufacturing. That is the first part. Second part is we have completely reassessed our supply chain, and we have identified the alternative sources for most of our categories. And we are also investing in tools so that we are able to diversify our source away from, let us say, a challenging environment should it come up. So I think if your question is, what are we doing about our supply chain? I think, obviously, the challenges that we have faced in the last 6 months, they are visible to us. The consequences of that on our business are known to us. And we have a specific action plan already identified as far as derisking sourcing is concerned, yes, it is very much there. So we will have alternate sources. These are identified. And they are all being put through vendor certification so that we are in a position to be able to be independent of source. Regarding manufacturing, yes, we have a road map and footprint. And I think at this stage, since these are all if not formally decided by the organization. We would like to maintain that this will grow in the coming period. I think specific numbers, I think we will see based on the business case and as Mithun already said, right, and the scale of scale, which is suitable for manufacturing that.

Operator

operator
#136

Ladies and gentlemen, that was the last question for today. I now hand the conference over to Mr. Harshit Kapadia for closing comments.

Harshit Kapadia

analyst
#137

Thank you, Steve. We would like to thank the management of V-Guard Industries for giving us this opportunity to host this call and wishing you all the best of the future endeavors. We also would like to thank all the investors and analysts for joining for this call. Any closing remarks you want to say, Mithun sir?

Mithun Chittilappilly

executive
#138

No, I would like to thank Elara Securities and Harshit Kapadia again for hosting the call. Thank you all for your patient listening. Thank you.

Harshit Kapadia

analyst
#139

Thank you, sir. Thank you.

Sudarshan Kasturi

executive
#140

Okay. Thank you.

Operator

operator
#141

Thank you. On behalf of Elara Securities Private Limited, that concludes this conference. Thank you for joining us. You may now disconnect your lines. Thank you.

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