V.I.P. Industries Limited (507880) Earnings Call Transcript & Summary
May 26, 2020
Earnings Call Speaker Segments
Shradha Sheth
analystThanks, Raman. On behalf of Edelweiss, let me welcome you all to the Q4 FY '20 earnings call of VIP Industries. From the management today, we have Ms. Radhika Piramal, the Executive Vice Chairman; Mr. Sudip Ghose, the Managing Director; and Ms. Neetu Kashiramka, the CFO, who just joined. So without any further ado, I'll hand over the call to Ms. Piramal for her initial comments, post which we'll open the floor for Q&A. Thank you, and over to you, ma'am.
Radhika Piramal
executiveThank you so much, Shradha, and thank you, everybody, for joining this call. A lot unusual call. It's 6 -- after 6:00 p.m., and we just concluded our Board meeting less than an hour ago. I would like to give some opening remarks. And then as a new development, this time, we had given an investor deck on the bseindia.com website. So in case anybody on the call has not yet had a look at that. I request you to please go to the bseindia.com website search VIP, and you will find an investor deck that we will be taking you through. Before also, I start with my opening remarks, I would like to warmly welcome Mr. Neetu Kashiramka to our company. She joined us on the seventh of April. It has been a very few short weeks since he joined, and she has been working from home in Mumbai as our head office has shut but it is amazing what technology can do, and she is fully integrated into our company already. So warm welcome to Neetu. Let me start in my opening remarks. I would actually like to talk about the future immediately. And after my -- so I was going to discuss coil and the way ahead with a few remarks, then I'm going to hand over to Neetu, who will go through the investor deck and talk about the Q4 results. And then we will take the Q&A. So for COVID, let me come straight to the point because today, we are on the 26th of May, and we have already been through April and May. So unfortunately, travel and, therefore, luggage, as we all know, is definitely disrupted. I would like to assure our investors that we have been, I think, very fast on our cost containment measures. And that sort of addresses all the costs, whether they are fixed overheads relating to plants, whether they are office rents, whether they are cold calculus on which stores maybe profit-making or loss-making in the year ahead. So for the brand stores as well as for some of our VIP colleagues, we are sort of we have made those difficult management decisions in terms of cuts in salary, some cuts in headcount, where it's unavoidable. And we have also increased our borrowings so significantly since where we were April 1 when we had, I think, a minus or plus borrowings and whatever borrowings we have -- we have not needed to use them yet, but we have increased our sanction limits considerably. So what I can share with total confidence at this point is that our company is extremely secure. We are in a financially strong position on liquidity despite the complete collapse of revenue, and I'll come to revenue forecast in a minute. So we are very sort of solid, even if the revenue forecast nil for 6 months out, 8 months out, we do not see any issues in terms of liquidity. Secondly, we find ourselves in a relatively strong position with respect to our competitive landscape because, as we all know, Bangladesh is more and more important to the company. And you can see from the Q4 results, how much, in fact, it could contribute as and when our revenues return. And also, in terms of the sort of migration from China to Bangladesh, all companies across all categories will try and do that quickly. We are the best of because we have a fully established scaled up operation and looking at, let's say, obviously, we anticipate a revenue decline on an annual basis for the year ahead. But we should be in a position where 100% of our supplies could come from Bangladesh, which is something I have not said on any such call before. But we are in that position. The final point I'll say, before handing over to Neetu, will be sort of what is the revenue forecast for the year ahead. Now this is an extremely difficult question to answer. Nobody knows. It depends when the lockdown is lifted. We all know that, of course, there might be different tiers of demand coming from different places in India. But as long as the 4 metros or the 8 large cities are locked down or in red zones. It will be difficult for the revenue to come back. I can share that in April and May, let us say that our revenues are extremely depressed, okay? I don't want to share too many more figures at this stage. It's midway through the current quarter, but I will use the word severely depressed. And in terms of when we see our revenues coming back, and do we expect them to be, let's say, what percentage of last year's revenues do we expect for the year? Do we expect it to be 50%? Do we expect it to be 70%? Do we expect it to be 80%? Obviously, it all depends on Q2, Q3 and Q4, Q1 is going to be a washout. And for Q2, 3, 4, let us see how we proceed, a lot depends on the disease, on the government of India on consumer confidence, and it is just impossible for any promoter or manager, to give you any realistic estimates of when we see the demand coming back. We can say that we have done a lot of online consumer polling, and we know that people are frustrated by being at home. And they're one of the first things they would like to do once normal life resumes is to just take a short break more likely in a car to some place that they can go on a driving distance, a shorter trip, let's say, a 2- or a 3-day trip rather than a domestic flight. Let -- we see international tourism coming down significantly. We see leisure travel bouncing back earlier than business travel. Because many businesses have realized how much, in fact, we can achieve in the absence of business travel. So we see business travel as more difficult than leisure travel in terms of the return. But when it comes to our brands, our portfolio, our luggage for us, it really does not matter whether it is leisure travel or business travel, VIP Industries is a company with strong brands that appeals to family markets, business markets, all markets. And with respect to market share also, so we have a very -- still highly notated sales team who are just ready to sort of hit the ground running. So as soon as things open, we are looking forward to resuming and meeting the demand, which we feel we can do in a market-leading capacity. The question is when do things reopen. And how quickly do the revenues come back. A final point is my personal goal is to ensure that the company can break even or even be marginally profitable at revenues are much more depressed than what we were last year. And we are taking the cost containment measures to achieve that obviously that -- Chairman, Chairman, Chairman. So that is not possible in the current quarter, that is Q1 where we definitely expect to experience a loss. So that is for the COVID situation. I will happily take all the questions on COVID after our presentation. But for now, over to Neetu, and welcome to VIP Industries, Neetu.
Neetu Kashiramka
executiveThank you, Radhika. So I will straight away go to the presentation. I'll skip the company overview and go to Slide #4, which is financial snapshot. So if you see for the quarter, it's minus 27% on the revenue, whereas profitability is further down around 70%. But for the year, if you see, it's a minus 3%, with a PBT before exceptional item of INR 197 crores versus INR 215 crores. Now if I gave the impact of COVID on this, we lost INR 120 crores and a PBT of INR 26 crores. If I were to add this, then we would have had a 3% growth on the full year and 4% growth on the profitability. Now gross margin had a very healthy increase for the quarter 4 from 48% last year to a 58%. Even for the year, it is 50% -- above 50%, it went up to 53%. Now this gross margin improvement is basically due to few factors. And the biggest out of that is procurement, higher procurement from Bangladesh. There was improvement in the hard luggage share also, there was some reduction in the RM cost. But I would say that bulk of this improvement has happened due to higher contribution of Bangladesh to the overall revenue. EBITDA is at 12% for the quarter and 17% for the year. PBT before exceptional items for the quarter is low at 4% from 8%. But for the year, it is flat at 12%. PAT is for the year at 9% versus 8%. But one good part is that ROC is at 25% versus 22% for the year. This is mainly because we also did some good work around the inventories and debtors. And therefore, there was relief in the working capital and therefore, ROCs have improved to 25%. The next chart clearly explains what happened in March. So January, February, actually, we did a profit of INR 38 crores, which was higher than the last year quarter profit. But what happened in March was actually unbelievable, and we landed up with only INR 32 crores of revenue and a loss of INR 27 crores. It changed the scene. And therefore, you see the quarter 4, where it is. The next is the financial results. So this, I will skip, since you already have the numbers with you. Next is the quarterly revenue. So if you see '19, '20 versus '18, '19, here, we have put up the quarterly numbers, and all of us know that the '19/'20 economic environment was tough. The way we started was much better. So we started with a 9% growth for the quarter 1, then the quarter 2 was a 3% growth. Quarter 3 was a 0% and quarter 4 actually washed out because of the COVID. The key financial metrics. So ROC, as I already mentioned, 25% versus 22%. Inventory was contained at INR 451 crores. In spite of revenue not happening for the last 2 weeks, we were at INR 451 crores of inventory versus last year same period of INR 527 crores. Debtors were at INR 267 crores versus INR 299 crores. Borrowings, which was INR 86 crores last year same time, we were at INR 32 crores. Revenue already mentioned, INR 1,718 crores versus INR 1,785 crores. Gross margin for the full year was at 53% versus 50%. EBITDA was at 17% versus 13%. PBT before exceptional item was at INR 197 crore versus INR 215 crores. I'll just take you through the EBITDA movement, how it's moved from last year same period to now. So for quarter 4, from 9.5%, it has moved to 12% basic increase happened in the gross margin, which was 10.5%. And there was a reduction in the other expenditure. The profits were low because of the other expenditure. This was mainly due to some provisions which we have taken due to the COVID risk. Because once we open, we don't know, there might be some risks on inventory and debtors. And therefore, we have taken a conservative approach and taken some provisions around it. And for the year, if you see, from 13%, it moved to 17.5%, gross margin benefit of 3.8%, employee cost reduction 0.9%, and the other expenditure contributed 1.83%, and therefore, we reached this 17.5%. Now I'll open the floor for questions.
Operator
operator[Operator Instructions] The first question is from the line of Tejash Shah from Spark Capital.
Tejash Shah
analystFirst of all, thanks for sharing the presentation helps to skip a lot of bookkeeping questions. The first question to Radhika and Mr. Piramal. If you can help us to understand the situation as it stands today from supply chain, labor shortage, if any, and overall demand expect so how things have improved or as it has evolved in May? And what you're looking in June ahead?
Radhika Piramal
executiveYes. I'll take that question. Yes, sir, on news reports of labor shortages, et cetera. For us, definitely, the whole issue is demand side, not supply side because we do have our own factories in Bangladesh, where unfortunately, in fact, we've had to reduce some headcount, but we do not see an issue with sort of bringing that headcount back as and when we need. So we do not face any issues on the raw material side, supply side or labor side. We obviously foresee great tension on the demand side. With respect to April and May, I mean I want to call it negligible compared to what we're used to. I think I should get some figures. Otherwise, it is not a helpful call. So we can say that in April and May, it is, let's say, 5% or 10% of what it should be. It will end May, our biggest selling months of the year, we all know this. And to that degree, we were also -- well despite the fact that the inventory levels were better than they were this time last year, we were still well positioned with a higher amount of inventory for the season ahead. And now that season is not happening, we find ourselves well-stocked for many months. So it is really a question of demand resumption. And I wish I could tell you the answer. I wish I knew it myself, but we are seeing expansion to the lockdown. We are seeing the major metros close Mumbai in particular. We are seeing malls closed where, unfortunately, a large number of our stores, whether they are our own stores or whether they are modern trade partners are in malls. And I don't think anybody can classify branded luggage as an essential item. We are firmly in the consumer discretionary space, and we have to sort of take the blows as they come. I can't give you any revenue forecast. It's real. I mean we are -- I mean, I can tell you that we are working on a scenario basis, obviously, and we have modeled out scenarios from revenue of INR 750 crores to INR 1,500 crores for the current year. I can share that much.
Tejash Shah
analystSure. Second, Radhika, agenda and as we rightly said, but agenda for the management and this year affected from growth management to cash management. Now cost-cutting measures that if we can share cost-cutting measures that we have planned or already taken our planned for rest of the year?
Radhika Piramal
executiveYes. Neetu, do you want to take this question?
Neetu Kashiramka
executiveYes. So most of the actions actually have been taken already. Few actions might happen in future if we don't achieve what revenue we are talking about. But overall, I would say we have taken around 30% reduction in the cost and the execution already done. So that's what I can share you. So 30%. And in that, it involves reduction of people on the field. So basically, the people who were selling on the field, we have the new, then we have also got waivers and reduction in rentals. We have also looked at reducing our number of stores, exclusive stores. So all this put together, we'll be saving around 30%. And we have not really planned any advertising for the current year. We might make some smaller efforts on the digital platforms, but we used to spend around INR 100 crores a year on advertising. So that is more easily favorable item.
Tejash Shah
analystSure. And lastly, based on the new trends that we are hearing from other sectors that distribution is also under serious stress because of cash crunch so I -- have you heard from any of the distribution that they will be some support once the market opens, and then perhaps you will have to use your balance sheet to provide some liquidity to them?
Radhika Piramal
executiveThey can ask us. I don't see us in a position right now to be able to offer help to our customers for their liquidity problems. I can tell you that the collections have continued, obviously, to a much lower degree, but still, collections are happening. So collections are happening in April and May, even though sales are not. So that is 1 reassuring sign with respect to the strength of our customer relationships. And we will have to put in a say more stringent credit risk policy from our side and then we resume billing in terms of clearing past dues. But yes, there's -- I mean, the liquidity is a stress, yes, it is a stress for most organizations at this time. So whereas we feel well protected to some degree ourselves through the higher borrowings, we don't think we can extend financing help to our customers.
Tejash Shah
analystOkay. And has CSD also slowed down along with other channels?
Radhika Piramal
executiveThe stores are closed. Okay. So in CSD, exactly what happened is there was a March order that was not billed during the lockdown in April. It was being built in the month of May. It is not clear whether there will be a fresh ore for the month of June. It's unlikely at because all our trade partners, they also have inventory. For all items, right? So nobody keeps only 2 weeks of 1 week of inventory. Typically, everybody has 4 weeks or 6 weeks or 3 weeks of inventory. In some cases, some customers may have even 2 months or 3 months of inventory. So everybody will watch and wait the inventory level before restarting fresh billing.
Operator
operatorThe next question is from the line of Manish Ostwal from Nirmal Bang.
Manish Ostwal
analystMa'am, do you see any material risk with respect to account receivables collection during the year because your customers also facing a lot of liquidity problem, you said we cannot help financing our customers. So what kind of risk we are anticipating for collection?
Radhika Piramal
executiveNeetu, do you want to take that question, please, specifically on the collection, the risk?
Neetu Kashiramka
executiveYes. So on the collection piece, we have reviewed our debtors in detail. And if you see the number is not that high. Still we have taken some provisions around it, like let's assume if the bottom 100 guys don't pay then what happens. So that consideration we have taken, and we have created a relevant provision in the books.
Radhika Piramal
executiveSo and I'll make it further. So that is on the accounting perspective. And from an operational perspective, we would -- we are okay to wait for sales, but we will collect first. We will not increase exposure to certain parties without collections. If that means that there is a delay in resumption of revenues that -- so be it.
Manish Ostwal
analystYes. And secondly, you said that incremental sales will have a stringent credit terms. So what kind of credit terms once you resume your operation normally? So what kind of credit terms you're looking at?
Radhika Piramal
executiveIt will vary by customer and channel because every -- these are long-standing customer relationships. So one doesn't spoil every relationship just at one point in time. But what I can say is management is taking a measured approach to credit risk, and we will only resume billing in a carefully calibrated way once we are sure of the trade receivables. By customers, we may have different policies for different channels, different policies.
Neetu Kashiramka
executiveIt is like ABC rule classification of debtors into ABC and based on that.
Operator
operatorThe next question is from the line of [ Jatin K from Alpha Capital ].
Unknown Analyst
analystMy first question would be, after we come out of all this, do we think there is some market share gain possible, like from unorganized to organized or from some players like Samsonite, et cetera, have announced they're closing some stores in India do we think this kind of thing is possible?
Radhika Piramal
executiveI think so. Market share, definitely because the last 2 months has given us -- while we have not been busy in the daily operations, we've had a lot of time to sort of go through each channel, each customer in detail, understand our market share. I don't think we can gain market share from unorganized sector because I do think there's going to be an overall price pressure. As India goes into a recession, people will be less willing to spend. So we are better off than Samsonite. But I will say that all of the priced players should do well.
Unknown Analyst
analystAnd in terms of manufacturing, how much are we getting from China? And how much we're getting from Bangladesh? And how much are we getting from India?
Radhika Piramal
executiveWell, the past is going to be different than the future. So in the past, I will say that we got let's say, 60% of China and 13% from India and only 10% from Bangladesh, but I think the future will be very different. We might go up to 80% or 100% from Bangladesh.
Unknown Analyst
analystAnd this thing will increase our cost or reduce our cost moving to Bangladesh from China?
Radhika Piramal
executiveSir, I'm sorry, but if you're asking this level of question on this kind of call after the presentation we've made, then I cannot answer that. I mean I can answer it, but -- okay. Yes, we will make more money if we get more from Bangladesh.
Unknown Analyst
analystNo. I meant to ask how much percentage terms would be able to -- if you could able to classify?
Radhika Piramal
executiveSir, you see our gross margins over the last four quarters.
Operator
operatorThe next question is from the line of Varun Goenka from Nippon Mutual Fund.
Varun Goenka
analystI just wanted to clarify on the inventory part. We have INR 450 crores as inventory with us clarify what is the channel inventory that respect? And maybe what would be our assessment of the industry level inventory? And how long would that take to clear either through e-commerce channel or through some kind of price liquidation?
Radhika Piramal
executiveSure. We don't really keep -- we do keep inventory and assortment channel wise, but brand wise is a better way for us to look at it because we can easily [Technical Difficulty].
Dilip Piramal
executiveJust to clarify this inventory is with us. I think we have not understood the -- this inventory is not with the trade, it is with us.
Varun Goenka
analystNo apart would be -- Piramal, sir?
Radhika Piramal
executiveHe is asking about trade inventory.
Dilip Piramal
executiveYes.
Radhika Piramal
executiveLet me answer. So we have INR 451 crores of inventory. I like that, depending on the demand to either last us 3 months, 6 months or 8 months, I would like to clarify that this INR 451 crores of inventory is not that our -- is not valued at our selling price. No, this is valued at our cost. So sales price, it is worth more. There's a lot of background noise on somebody's line. May I please request all listeners to mute themselves. Thank you. Please go ahead.
Varun Goenka
analystYes. So your INR 450 crores of inventory on our books. I was asking also this channel inventory with our dealers, distributors, franchise? Yes.
Radhika Piramal
executiveYes. It really varies. It varies. So let's say, broadly modern trade has a lease inventory, so they keep only 3 to 4 weeks of inventory on their floors. And that should have been selling, right, as things are opening up. In the last 2 weeks, we have seen some sales. General trade typically keeps a higher inventory than modern trade. So typically, general trade will keep about 60 days, in a bad case 90 days, in a good case 30 days. CSD keeps about they always target 30 days, but it's usually about 60 days. So variant levels, I would say, on average, 60 days.
Varun Goenka
analystOkay. And have you seen any initial trends of e-commerce trying to sell or liquidate some inventory or other brands...
Radhika Piramal
executiveI mean the way e-commerce is working, they have 1 thing that -- so we -- I agree with you that in terms of looking at which channels who come back faster, CSD is one, e-commerce is one. We -- in modern trade. These are the 3 we see coming back fastest. We see general trade distributors and dealers being a bit slower. And within e-commerce, what they have indicated is between luggage and backpacks, they would be more interested in backpacks, which makes sense.
Dilip Piramal
executiveYes, Radhika, just one more thing here. Most of the e-commerce pin codes are not serviceable as yet. As and when the serviceable pin cores happen because a lot of pin codes are on the red zones, so they're not serviceable. So as on -- so the movement is yet to start, but that channel would probably go faster than any other channel.
Varun Goenka
analystOkay. What is our assessment of the price side? Will there be a very large, maybe 15%, 20% kind of a pricing so that we can get rid of our inventory or the e-commerce can sell this inventory down because that is what we're seeing across consumer durables and a couple of others.
Radhika Piramal
executiveI would not be surprised if there was some aggressive discounts in order for all parties, that is the manufacturers themselves, in this case, us and customers to redeem inventory, right? I mean, we have an unprecedented situation of 2 months of gap of demand. So everybody has got high inventory.
Varun Goenka
analystAnd is there any major terms of trade from China side in terms of pricing? Because your input costs have gone down so significantly? So your fresh production...
Radhika Piramal
executiveIt is because of higher ratio of Bangladesh as a percentage contribution to the company sales. We had anywhere pre COVID. We were -- I have been talking about doubling and tripling Bangladesh capacity that we have tripled in fact, for finally, we have triple capacity and Bangladesh in Q4 would have been maybe as high as 40%, 50% of the company.
Neetu Kashiramka
executive55%. Yes, 55%, Radhika.
Radhika Piramal
executiveThank you, Neetu. Yes. So -- and that's what we have planned for the year ahead. So -- but the best late plans go astray. We feel very confident on the cost side. That's why we am not much bothered about this any threat of price war or anything. I'm not much bothered about market share. I'm very confident on those parameters. Fundamental demand resumption is what we need.
Varun Goenka
analystRight. Just apart my ignorance on Bangladesh. What would be our import dependence of raw material for our Bangladesh plant on China or...
Radhika Piramal
executiveYes, yes. The raw material comes -- 90% of the raw material for Bangladesh comes from China, and we don't see any hiccups. So China is fully open. China is ready to go. China is ready to ship RMs, they're shipping RM, the ready to ship the finished goods. It is a demand-side issue.
Operator
operatorThe next question is from the line of Ankit Kanodia from Smart Sync Services.
Ankit Kanodia
analystMy first question is you lost just INR 120 crore. Do we mean to say that we have lost just INR 120 crore in the last 7 days of COVID or it was for the full month?
Radhika Piramal
executiveIt was for the month. It was for the month, but the sales actually dried up from 15, 16 onwards, there was hardly anything.
Ankit Kanodia
analystOkay. And the second question would be, since what has happened right now, from a longer-term perspective, do we see that we would be working on our -- reducing our dependency from China and focusing more on Bangladesh? Because till last call, what we could see there, the capacity was very low compared to the demand we had in our company.
Radhika Piramal
executiveSo yes, it is in our interest to move -- migrate quickly from China to Bangladesh. Plus, as I said in Q4, Bangladesh 55% of our sales. And now, let's say, if our sales are much less than they used to be, that 55% can cater the whole time. So yes.
Ankit Kanodia
analystNo. But my question was, say, 1 year down the line, when normalcy returns. In terms of demand, how much would Bangladesh would be ready for the...
Radhika Piramal
executiveWe'll take a call by then. So financially, it is better for the company to get as much from Bangladesh as possible and leased from China. But China has certain capabilities on product differentiation assortment, which manages has still not yet achieved, so there may be some China products.
Operator
operatorThe next question is from the line of Susmit Patodia from Motilal Oswal Asset Management.
Susmit Patodia
analystThank you for the opportunity, and I hope everyone is safe with their family. So firstly, congratulations on the phenomenal cash flow management that you've been able to pull off for this year. I wanted to know the 2 things. So for example, gross margins and cash flow management. Would these 2 things carry on imminent FY '22, '23, would these 2 things be the biggest changes that you would see in a normalized year, but that to our past?
Radhika Piramal
executiveYes, yes. In fact, just to answer, we should do better because till we I think we are still high on working capital.
Susmit Patodia
analystRight. And secondly, I wanted to know, are the Green zone stores opening up? And are you seeing any flicker of demand there?
Radhika Piramal
executiveSudip, could you comment on that, please?
Sudip Ghose
executiveYes. Yes. So we have about 56 stores across the green zone, which have opened. Unfortunately, the national to government of India and state governments, there's some kind of disconnect. Some states are opening, then kind of saying you can't open for the whole week. So 8 weeks are opening for an example, Sunday, this Sunday, out of this 56, we had about 14 stores, which were operational. Others were shut down. So it's happening on and off because nobody is very sure but yes, wherever there are green zones has opened. And we have started seeing some sales coming. And these are primarily people who are traveling -- we're planning to travel immediately after the lockdown which opens either they're going back home, but we have been stuck or they are coming back from home. So we've been also since the banks have some time we have been asking them why are they buying the products, and that's the answer that we are having. About 30% is about on marriage. So a little bit of though, there is no pumpers of marriage, which is happening. But there are certain manages and which is happening at about 30% of whatever has been sold is for marriage. So that's how it is.
Susmit Patodia
analystAll right. And just 1 last question. You mentioned towards a 30% cut in expenditure. So this includes the ad spend that you will also may as well, right. So the INR 620 crores is the non-COGS expenditure in FY '20. So is that the number that you would be referring to? 30%.
Neetu Kashiramka
executiveActually, on advertisement, as Radhika mentioned, that we'll be hardly spending? On the entire other fees? Yes, 30%.
Operator
operatorThe next question is from the line of [ Yoon Yo from Tokio Marine ].
Unknown Analyst
analystI wanted to ask, you mentioned in your opening remarks about the leverage and you have increased your leverage. Can you give us a sense of what that number is and how do we measure that?
Radhika Piramal
executiveYes. Neetu, he is referring to the borrowing. Would you like to please answer that?
Neetu Kashiramka
executiveYes. So till last year, we had borrowing sanction limits of around INR 100 crores, which we have increased now to INR 220 crores, close to INR 220 crores. We haven't withdrawn the entire money. We have withdrawn only INR 100 crores, but that entire INR 100 crores is actually invested also. So we haven't utilized it, but we have capabilities have been created so that we can withdraw whenever it quite.
Unknown Analyst
analystAll right. And just want to also mention the demand, 30% of the sales. And so far in April and May marriage. So first quarter, I mean, we know it's your peak season, partly due to the marriages. I'm just curious if you have any sense whether this demand and these marriages will be delayed to future months during the year? Or these measures will be postponed for 1 whole year?
Sudip Ghose
executiveI guess...
Radhika Piramal
executiveIt's unlikely that the -- go ahead, Sudip.
Sudip Ghose
executiveYes, yes, saying in India, manage is something that is like a festival. So nothing is going to happen. What I said is of the sales that we have happened. So anyway, the sales have been very minimal as we've been saying, of which 30% is because of marriage. We don't see the kind of a marriage. The summer season is very big, bigger than the winter season. So some of the managers might go in, but it will definitely not be the kind of marriage season that we usually see.
Radhika Piramal
executiveNo, I think, Sudip the question was will these managers have to perform and they will certainly get postponed. They will not get canceled. And the question is do they get postponed to the July, August, September quarter, or the October, November, December quarter. Because of the monsoon season and then the sort of festival season, they're more likely to move to Q3 than to Q2 is my sense.
Unknown Analyst
analystOkay. Okay. So there's potential for some pent-up demand to make up for, as you mentioned, negligible first quarter revenues. Perhaps third quarter, we could see some kind of demand, I guess you won't know what the happens, but there could be a scenario as what you're seeing as opposed to waiting for whole 12-month cycle. Okay. And just curious, the exceptional item you mentioned in your presentation, what is that actually? Is that the receivables that you've written off or provided for?
Radhika Piramal
executiveNo, no, no. Yes, go ahead, Neetu.
Neetu Kashiramka
executiveSo this was actually happened in the quarter 1. This was loss of goods at a Ghaziabad warehouse.
Sudip Ghose
executiveWe had a fire there.
Radhika Piramal
executiveAnd it happened in quarter 1.
Unknown Analyst
analystOkay. Okay, from the fire. Okay, I see. Right. And you mentioned receivables being written up. Has that -- you haven't done that yet in the fourth quarter?
Radhika Piramal
executiveYes, we have made provision, which is already charged.
Unknown Analyst
analystHow much?
Radhika Piramal
executiveAround INR 8 crores, INR 8.5 crores.
Operator
operatorThe next question is from the line of Ravi Naredi from Naredi Investments.
Ravi Naredi
analystWhat is the setup of insurance claim when we are going to receive?
Radhika Piramal
executiveYes. We were making good progress on that. We have submitted our claim and it is being processed. We were making good progress, I would say, until February, but there has unfortunately been very little movement in March, April and May. So we are looking forward to getting that claim successfully process in the current financial year. I would like to be able to give you a more specific time frame, but I can't at this time.
Ravi Naredi
analystAnd whatever provision we are making towards debtors and stock, it will be sufficient for current year?
Radhika Piramal
executiveAs of now, we feel, yes, but we don't know, right, because only once the lockdown open, and we will understand the economic situation. But whatever we felt it is...
Dilip Piramal
executiveRadhika, just mention the cost and selling price, the bill detriment.
Radhika Piramal
executiveWith respect to -- with respect to inventory?
Dilip Piramal
executiveStock -- yes, inventory, yes.
Radhika Piramal
executiveYes, right. But this was a down debtor payment and we did. We have provided a...
Dilip Piramal
executiveNo, no. It comes to the same thing, Radhika. Provision is the provision enough for the write-off, I mean, up to 50%. I mean, if there is a write-off of 50% on selling price, then that's our cost price on I believe just explain that.
Radhika Piramal
executiveWe've taken a larger, yes.
Operator
operatorThe next question is from the line of Jinesh Joshi from Prabhudas Lilladher.
Jinesh Joshi
analystThank now, I mean, there have been news reports that 1 of your largest peers has decided to close about 100 EBOs in India due to demand pump. So have we taken any such decision as yet? And secondly, for the EBO that we typically have involved, have we moved the fourth major clause? Or are we still liable to pay the rent in lockdown?
Radhika Piramal
executiveSudip, would you answer this, please?
Sudip Ghose
executiveYes. Okay. So what we have done is we have taken a very calculative thing on the EBOs that we have. And we have made scenarios on which other ones which will make loss and we have already given notices to a large number of them. So we are not going to -- the way to look at it is if the store is not making profit, the expected sales that we have in mind, we have already served notices, and we have actually got waiver of almost 60% of our stores for the time of love down period. So there is no rent to be paid during that period of time. For the mall stores, malls, we are still not -- malls are still not open. We have already put in our application and are -- and officially asked them to waive off the rents but until the time, they actually -- we decide and get a confirmation from them, we have not -- we can't stay back. So on the High Street stores, everything is done. When renters, rent reduction all of it has been done. On the milestones, we are working on it, all retailers across all malls have written to them. The mall owners are also waiting for some government intervention. But as of now, there is no confirmation from their side.
Radhika Piramal
executiveI'll just add 1 thing. I think in 1 sense sensor and is worst, more badly affected than our because they are a higher price point. So they are going to be [Technical Difficulty] than us in absolute terms. And that is their business decision. We are taking our business decision.
Jinesh Joshi
analystOkay. And secondly, I believe that the orders to Chinese vendors for our planned sales in FY '21 may have been done well in advance. But the actual sales might be lower because of the kind of environment we are into. So can this lead to a situation of significant inventory pile up in FY '21, despite we seeing the reduction in inventory in FY '20? And what steps are we taking to mitigate this risk?
Radhika Piramal
executiveYes. I'll answer that. One good thing is we had -- because of so many of our Chinese suppliers are -- I mean, from China, we've been sort of tracking COVID since [ Yoon ] said. So I do not expect inventory pressure also because we are going to be extremely strict about restarting procurement and production. So I don't see any -- I mean, with the kind of focus we have on cash right now, I don't see any danger of inventory going on. And in terms of our commitments to Chinese vendors, we are negotiating with them. We will find a way out.
Jinesh Joshi
analystOkay. Sorry, I'm stretching this a bit more. But for 1Q of FY '21, I believe the orders might have been placed in October and November. So that cycle would have been -- the cycle would have already been in process. So will we kind of cut down on those orders in anticipation of lower sales? Or will we have to take that excess inventory on book I mean that is what I want to kind of...
Radhika Piramal
executiveSo now, you are correct that we have placed the orders in October, November, but the factories don't ship them until February and March. And the reason is because in this [ Yoon ], they take that 1-month Chinese lunar holiday. So we place the orders, they buy, they prepare, they take a holiday, then they come back, they make it and they ship it. So we want in time to stop many shipments in February and March. You're right that like we have not inverted the same amount of goods as what we played orders for back in October.
Jinesh Joshi
analystOkay. Okay. And 1 last question. On Bangladesh, I mean in this quarter, our margins were higher because working from that particular destination had risen meaningfully. So going ahead, I mean, how will the situation exactly pan out? Does Bangladesh operate at a peak capacity? And will it mean additional pension or the current capacity is sufficient to kind of meet the current demand requirements once situation stabilizes, not in the current environment?
Radhika Piramal
executiveI'll answer that question. So with respect to supply, there's machine supply and there's a labor supply. So as the machine supply, I suppose things that once we return to normal, I expect 100% utilization of machine supply and we can increase our machine supply as for the growth in demand. With respect to labor supply, in fact, unfortunately, we have had to reduce labor. Okay? So the market creation, but we feel confident we can bring it back. So it is a fairly flexible and cost-effective supply solution that we have in Bangladesh. And yes, we have reduced the labor. We have excess capacity right now in Bangladesh, looking at the demand situation. But once demand comes back to normal, we will first hit 100% of capacity. And then as demand goes, we will go back to our good all days of increasing manufacturing capacity as and when that time comes.
Jinesh Joshi
analystOkay. And 1 last question. Out of the total labor force that we have, can you share what is the approximate contractual labor force? I just want a rough indication.
Radhika Piramal
executiveIn Bangladesh, we have no contractual labor for us, but the label laws are very different there. We are an export processing zone. So we follow absolutely -- we are in 100% compliance with every label or in that country, but the Bangladesh has a different labor law regime than India. And for India, we -- in terms of our factories, I will say, about 50% of our workforce is permanent and to 50% as contractual.
Operator
operatorThe next question is from the line of Samir Rachh from Nippon India.
Samir Rachh
analystI have 2 questions. One, what is the mix between soft and hard luggages during last financial year? And do you think that mix changing significantly in favor of hard luggage because they are easy to this impact? And my second question is regarding growth in backpack. So how much of the growth in backpack during the current financial year? And do you see backpacks following a different cycle than the luggage?
Radhika Piramal
executiveI request Sudip to take this question, please.
Sudip Ghose
executiveYes. So the first part of the question between soft and hard. Frankly, we have to see how consumers buy. Whatever sales that we have seen it's been 50-50. So it's not really changed much from where we are. Okay. Earlier, again, pre-phrase the answer. Earlier, it was about 70-30. Currently, also, it's around 70-30 between what we have seen the sales, which is going. So that's part one. Backpack. Yes, backpack season will change because the biggest backpack season is with school. Schools will probably open sometime in September. So we see that the backpack season, which usually is between April, May, June, July. It's now going to move to August and September. So yes, the backpack season would change. And presumably, there would be -- that season will not get impacted because when you go to school, you buy new bags. And probably, that market is going to be -- will be going.
Samir Rachh
analystSir, and just some sense on how much of the backpack sale is doing last time in the year?
Sudip Ghose
executiveWell, we don't give internal numbers, but it roughly some one of the book pillars was backpack. So backpack we are good. And we had -- the new range are already coming. So we have good stocks for the season.
Radhika Piramal
executiveI'd just like to add 1 point, which is there's no material difference in our gross margins between hard and soft. So therefore, mix change between hard and soft does not move the needle on gross margins or profitability. Backpacks are a little bit less, like I'm going to say, let's say, 200 basis points or 100 basis points less gross margin than luggage. But being the fastest-growing category and also the facets will resume demand. At this point, it's really about hitting some revenue numbers and breaking even again rather than worrying about product mix.
Sudip Ghose
executiveOkay. I want to add 1 thing very relevant here. To answer your question about luggage that had luggage demand is going up. So for luggage perfect, there is no doubt that hard luggage demand is growing. As compared to for sluggish. But backpacks are entirely soft sluggish. Right. And that is growing very fast. So the sort of proportion of backpack growth keeps the 70-30 ratio in favor of soft luggage.
Operator
operatorThe next question is from the line of Sonaal Kohli from Bowhead.
Sonaal Kohli
analystYou mentioned about the cost cut, can you please give us a breakup of what is the absolute amount you're looking at in terms of cutting costs? And whether you include it as rental, you mentioned that for many of the stores, you have got exemption in terms of things to rentals as a part of that cost. So some color broad color would be very helpful.
Radhika Piramal
executiveNeetu or Sudip, please.
Sonaal Kohli
analyst[indiscernible] mentioned is [indiscernible]. So in fact, 8% of cost reduction are than January, February. So because in the first quarter and reduction overall teeing everything.
Radhika Piramal
executiveGo ahead, Neetu. You are not very clearly audible, but try again, it's better enough. Please go ahead.
Neetu Kashiramka
executiveOkay. So basically, when I mentioned 30% reduction, it is for the full year. The first quarter reduction might be higher than the second quarter. The reason being that the rent waivers and rent reductions and lockdown period is much larger as compared to the full year. So 30% includes all costs.
Sonaal Kohli
analystCan you give an idea what that absolute number would be when you say 30%?
Radhika Piramal
executiveNo, let's not Neetu.
Neetu Kashiramka
executiveThat can be easily calculated, right, from the financials.
Radhika Piramal
executiveYes to we are in the middle of May, I think let us go with a normal flow and we are being quite open with the current state of affairs. And I think any more detail with numbers we should wait for the quarter to end.
Operator
operatorThe next question is from the line of Pulkit Singhal from Motilal Oswal Asset Management.
Pulkit Singhal
analystI'm just trying to understand and imagine the kind of industry structure that could emerge post COVID, whether it's 1 year down the line or 2 years down the line? I mean, clearly, I mean, everyone is under stress on demand side, supply side, and there'll be a lot of receivables or inventory issues. So how do you think the industry structure evolve, I mean, in terms of the share of new of the top 3 players can probably manage the situation better. Even within that the third line, we don't know how well. But whatever the remaining players? Do you think many of them will go out of the market because they may not get the money back from the retailers, et cetera. So...
Dilip Piramal
executiveWho are the remaining players?
Pulkit Singhal
analystThe smaller...
Radhika Piramal
executiveThere are several, there are Chairman, there would be something like 10 to 20, I'm going to call them regional brands that would have any turnover in the range of, let's say, INR 20 crores to INR 60 crores, INR 20 crores INR 80 crores. I don't know. I cannot name them all. But we know. So we can't -- honestly, we are not the right people to answer that question very well. I would imagine that not all of them will survive. It all depends on each person's cash position, I don't know. And what were their credit terms in the market, et cetera, et cetera.
Pulkit Singhal
analystSure, sir. And in terms of channel mix, also, that would, as you already mentioned, some channels would do a lot better. Do you anticipate a lot of -- I mean, store closures, therefore, in the luggage segment? And to that extent, people who have their own stores will eventually stand to gain?
Radhika Piramal
executiveYes. So if you are saying, do I see the general trade channel, dealers and distributors, actually having a resurgence over what is modern trade and malls? Yes, I do. And that is the trend that would benefit VIP Industries very well because we have the largest sales team with the widest distribution reach. And that's why we were like a relatively high-cost company, right? And so we can get that back actually quite quickly. Like we can respond to the market quite fast. And if the general trade grows over the modern trade, we are much on -- our market share in general trade is much higher than our market share in modern trade.
Pulkit Singhal
analystRight. Actually, I was asking the opposition. I was just wondering whether those general trade shops I mean the -- I don't know how the economics is, but do you think...
Radhika Piramal
executiveThey will be fine because all those general trade shops are typically proprietors who own their stores, they're not paying rent. They're certainly not paying market rent. They will just wait it out.
Dilip Piramal
executiveTheir overheads are also low.
Radhika Piramal
executiveYes, their overheads are very low. They will not buy from us until they feel confident. But they have enough savings to make sure their families are fine, they own their properties. So they've just waited out.
Pulkit Singhal
analystRight. My last question, I mean just Bangladesh, obviously, very clear good competitive advantage to have over the two, 3-year period. And I was just wondering to reach 100% of sales from Bangladesh on a full year basis, how much investment would be need from here on? And will we be doing that in the next year? Or will we start it only -- I mean...
Radhika Piramal
executiveAs of today, I don't see any problems. We're doing 100% of VIP industry sales from Bangladesh without any further investment. We'll see.
Sudip Ghose
executiveBut that is because our sales are less than...
Pulkit Singhal
analystI get that. I'm just wondering for FY '20 sales, if you were to do that 100% from Bangladesh how much would be the investment?
Dilip Piramal
executiveForget FY '20 now...
Radhika Piramal
executiveNo, no, no investment, no further investment. We now have to bring back the labor.
Dilip Piramal
executiveNo, he is saying FY '20, he said.
Sudip Ghose
executiveFY '20 sales, yes.
Dilip Piramal
executiveForget FY '20, let's look at the future.
Radhika Piramal
executiveYes, really. I mean I don't see any further investment required this year.
Operator
operatorThe next question is from the line of Pritesh Chheda from Lucky Investment Managers.
Pritesh Chheda
analystBased on our past research or study that you would have done, how much would be marriage and international travel as a key reason of contributor to luggage sale, if any ballpark presented from your side?
Radhika Piramal
executiveYes. We don't split it by international travel and marriage. Rather we say marriage, business travel, leisure travel and within the leisure travel because the international is part of both. I will say marriages are 30% of our sales, then we have this whole backpack category, which is sort of different back-to-school, that is maybe 20%, 30%. And then the balance is travel, which is the joint business. Within that, see, our brands are slightly more affordable compared to Samsonite. So let's say a Samsonite customer is the 1 who takes many international trips a year. And very -- I mean, Indians are really going to reduce the international travel is my sense. Domestic travel will come back faster than international travel. So in that sense, we are better placed as are the other sort of price warriors in the market.
Pritesh Chheda
analystSecond question, do you run any pilferage or damage risk on the inventory considering it would have been logged out for 2, 3 months or anything? Significant there?
Radhika Piramal
executiveYes, Neetu, and that specifically, will you answer, we can say what was the provision we have made in the Q4 on inventory?
Neetu Kashiramka
executiveSo this we have made around INR 3.5 crores, INR 4 crores of provisions. So the risk is only on the inventory at stores other than that because we were actually sending people. So all our warehouses every ultimate day, we were sending somebody or the other to see everything is fine. So only the store inventories at risk, and we have taken enough provisions around it.
Sudip Ghose
executiveSo it's not significant.
Dilip Piramal
executiveI think crime level also was quite low at this lockdown?
Radhika Piramal
executiveYes. Because everybody was afraid of.
Dilip Piramal
executiveExactly.
Radhika Piramal
executiveSpoilage maybe...
Dilip Piramal
executiveSo it's not significant too worried about actually.
Radhika Piramal
executiveAs of it doesn't look like, yes.
Pritesh Chheda
analystOkay. And in your comment, you mentioned that anywhere sale can be from INR 700 to INR 1,500 anybody's guess just based on the internal budgeting on cost, what would be the EBITDA neutral sales level for you, if that is possible to share?
Radhika Piramal
executiveThat is a very good question. I think it is early. I was prefer to please comment on this after Q1.
Pritesh Chheda
analystOkay. And lastly, e-com as a channel. So you mentioned about GT will gain against modern trade. But any comments on e-com as a channel, how much will it gain? And what is our preparedness there?
Radhika Piramal
executiveYes. It was yes, how much, I don't know, but e-comm tend to gain amongst all the channels? And we are well prepared. We have a -- I will go further. I will say, actually, over the last 2 years, our e-commerce performance has not been up to our own internal standards because we are the market leader in the category in the industry when you combine all the channels. But we don't have market leadership in e-commerce. So I think our goal is in the -- and it's very clear goal now because the focus is vital. So attaining market leadership within the e-commerce channel is definitely a goal for the management team in the current fiscal.
Pritesh Chheda
analystSo what is our...
Radhika Piramal
executiveRegardless of whether that's even less. The point is we need to achieve that.
Pritesh Chheda
analystWhat is it today as a channel mix income?
Radhika Piramal
executiveWe don't give us specific numbers. I can say it's less than it is for us overall as a company. So in that sense, in our internal benchmark, it's not where we want to be.
Pritesh Chheda
analystSorry, it's less than the industry standard is what your respect?
Radhika Piramal
executiveYes. So we said -- we have 55% market share overall, right? But we don't have 55% in e-commerce level. So therefore, it is not up to us internal standard. And that is something we are looking forward to rectify in the current year.
Operator
operatorThe next question is from the line of Jaspreet Singh Arora from Equentis Portfolio Management.
Jaspreet Singh Arora
analystAnd sharing all the information, candidly. So in this analysis, Piramal, would there be any learning that you would have -- that you can share in terms of how other cores are resumed in terms of 10% normalcy, 50% normalcy I'm referring to regions like China, South Korea, Singapore, if there's anything that you can share there?
Radhika Piramal
executiveSure. I mean, it is early days. Yes, we are still in the end of May, and it's not out of the woods. But what we can look at is we can look at Samsonite China sales Samsonite or presentation. So I are all in the travel industry to go have a look at it. So in February, in Samsonite China, I think they were only maybe 20% of their normal sales. And then March, April, I think they are doing 30%, 40%. It's not very clear. Even they are not being very clear, and that's understandable. It's early days.
Jaspreet Singh Arora
analystOkay. Okay, fair. And for us to reach to that top end of that range, what would be some of the assumptions or monitorables that you can suggest -- so I'm talking about, let's say, flights resuming 80% trains, 90% malls. What are some of those things that you will be keeping a close watch to get to that number?
Radhika Piramal
executiveYes. Definitely. So what we look at is, I mean, domestic aviation is a great place to start. So if you look at the figures I shared, I said INR 750 crores to INR 1,500 crores versus what we actually achieved is INR 2,000 crores last year, right? So I'm talking about anywhere from 30% to 70% of revenues. It will go in line with domestic aviation. It's a good benchmark. Q1 is too early to comment. In fact, I think I will have very little to report in the next quarter. Because the Q July, August, September, then we will actually come to know that can we look at a sort of proper H2. Are we sort of -- it's 70%, 80%, 90% in H2, then that is enough to get us over the line.
Jaspreet Singh Arora
analystOkay. Okay. So you're saying the aviation number itself is a good barometer to judge where exactly we are heading in the subsequent quarter?
Radhika Piramal
executiveAbsolutely. Absolutely.
Jaspreet Singh Arora
analystOkay. And lastly, to the CFO ma'am, this EBITDA movement in one of the slides, the gross margin jump is 10%. So would it be almost entirely the attributable to the Bangladesh factor? Or is it...
Neetu Kashiramka
executiveNot entirely. It's 50% to Bangladesh and in more...
Sudip Ghose
executiveThis says also because of the rent, listen, rent is above EBITDA and is below EBITDA. This rent depreciation makes a big difference in the EBITDA.
Jaspreet Singh Arora
analystOnly jump of 10%. I meant that movement of 10%.
Neetu Kashiramka
executiveOnly gross margin.
Radhika Piramal
executiveGross margin is majority due to Bangladesh. And I'd just like to remind everyone that we are referring to our console consolidated results only.
Jaspreet Singh Arora
analystCorrect. And the balance would be what value mix, by side and it?
Neetu Kashiramka
executiveYes. MCM side.
Operator
operatorThe next question is from the line of [ Siddharth Varia from ValueQuest ].
Unknown Analyst
analystYes. And for the detailed presentation. A couple of questions. So first was on this exit gross margin of 57%, 58%. Is it sustainable number going ahead? How 1 should look at this number?
Radhika Piramal
executiveYes, it's a good question. Let me answer that. Unless we go into some sort of terrible price war, this number should be sustainable, maybe a little bit less because I do think there might be some adjustments on pricing to spur demand. It's not as complete an answer as you would like. But...
Unknown Analyst
analystIn a normalized situation, this number is sustainable going at that tenant is trying to do. I got it. Second, can you help us understand what is the fixed cost per month for us today?
Radhika Piramal
executiveYes, fixed cost interest of the biggest is head count by power costs, both on the rolls as well as contractual. Then we have office rents, warehouse lands, store rents. So then and manpower costs are the largest. We have advertising, which is typically about INR 100 crores a year. So these will be -- and then we have -- I mean, obviously, we have freight expenses that don't come in cost of goods sold. But that freight is more variable than fixed. These will be the main helps.
Unknown Analyst
analystRight. But if you can help us understand the quantum, is it INR 10 crore a month, INR 20 crore month, which is a fixed cost. If there is no, say...
Radhika Piramal
executiveI think we can report on this in more detail in the next quarter.
Unknown Analyst
analystOkay. Then can you help us understand what are the total number of EBOs currently we have, which is company-owned company-operated today?
Radhika Piramal
executiveYes. So I'm just not our own. We went to all our stores. We don't own any of our stores. We have 250 stores. Our competitor, Samsonite, I think, at 300 and they're closing 100. They also had a similar 250 and a closing 100. We are in the post process of evaluating how many of these 50 we should close. Definitely, we will be closing somewhere between 50 to 100.
Sudip Ghose
executiveAnd I think their per store sales as in double of us. I mean, a good majority of the sales comes from their own stores as compared to us.
Unknown Analyst
analystBut sir, their shares are owned by some franchisee partners, if I'm not wrong. And the store is owned by the company, right? So there's a difference in that?
Sudip Ghose
executiveNo, no, no. All the company stores are owned by the franchise, the partner.
Unknown Analyst
analystSo we are a 250 stores are owned by VIP for, right?
Sudip Ghose
executiveYes, only run by it, not own. Run by any about equal number is run by franchisees. In their case, most of the -- all the stores are run by a franchisee, which is a partner of Samsonite. The Indian partner, which is a joint venture of the intent partner of Samsonite.
Unknown Analyst
analystPerfect, sir. And sir, just last question on Bangladesh. So you said there has been 3x capacity increase this year. So on a 100% utilization, what kind of sales we can generate from Bangladesh?
Radhika Piramal
executiveI think that is a very well phrased question, but many people have asked the question via yet not answer, sorry. Let us wait 1 more quarter.
Unknown Analyst
analystOkay. And just adding to that, can we produce all the products in Bangladesh or we need China for some of the other products? So dependence on China, how we can run because price is at that we used to see.
Radhika Piramal
executiveYes, yes, I have understood your question. We need China. Well, let's say, 10% to 20% of products, but those products are also in a very growing market. So some specific things, all marketing design that they want to make attractive and innovative new products. If you are just going to do some basic luggage and compete on price, losing those items is not a problem.
Unknown Analyst
analystOkay. Got it.
Dilip Piramal
executiveAnd then in a year or 2 years, we can develop all that in Bangladesh also. And in India, we are also increasing our manufacturing capacities in India also.
Radhika Piramal
executiveOkay. That is not an accurate statement at this time, Chairman, because of, I mean...
Dilip Piramal
executiveYes, yes, right now, everything, I mean, okay. But we have good facilities.
Operator
operator[Operator Instructions] The next question is from the line of Rohan Advant from Multi-Act.
Rohan Advant
analystMost of my questions have been answered. Just 1 question on the slide where you give the monthly numbers. If Jan Feb '19 versus Jan Feb '20 our revenues have dropped from INR 300 crores to INR 279 crores. So is there any COVID impact even during those 2 months because maybe international travel had already started reducing, if you could throw some color on that?
Radhika Piramal
executiveYes, good question. No, I will -- I mean, could it be covered or versus the sort of Indian economic atmosphere, typically in January and February, we launched our backpacks and the uptick it's a big launch for us in January and February. So the sort of the first part of building was not to our expectations. That's why even in Jan, Feb, there was a slight decline. And that added down to macroeconomic slow growth of India not COVID.
Operator
operatorThe next question is from the line of Sabyasachi Mukerji from Centrum Portfolio Management.
Sabyasachi Mukerji
analystJust 1 question on the COVID impact of INR 120 crores of revenue. So if I see your Jan Feb number it's almost 7% decline Y-o-Y. What makes you think or what may you think rather that if INR 120 crores be added, that almost turned on to a 13% kind of increase in March number, March monthly sales Y-o-Y. So what might you think that March would have been?
Radhika Piramal
executiveIt's about achieving company sales targets and management incentives. So that's a straightforward your end answer to your question. March is the final month of our [indiscernible].
Sabyasachi Mukerji
analystBut given the -- in the last question, you answered that probably there is a macro demand slack that has been there for the last probably 1 year where your sequential revenue growth has been coming off from Q1, Q to Q3 and Q4?
Radhika Piramal
executiveYes, point well noted. They are saying we are saying INR 120 crores, it can be INR 100 crores also. I'm not a big sign of the rating hypothetically.
Operator
operatorThe next question is from the line of Varun G from Nippon India.
Varun Goenka
analystYes. I just wanted to clarify on the e-commerce side. In the last 2, 3 years, how have you seen percentage contribution of the entire luggage industry, including backpack on e-commerce. And we see no Amazon basics also entering the industry with quite aggressive pricing so have you seen any material sales from their end or any market share gain from? Or are this insignificant? What would be our best guess?
Radhika Piramal
executiveYes, that's a very dated question. So Sudip, can you answer the question on whether Amazon Basic that is Amazon private label luggage and bags, are we treated our market share within the e-commerce channel? I think that's the question. Is that right?
Varun Goenka
analystThat's right. That's right.
Sudip Ghose
executiveYes. So as of...
Varun Goenka
analystThrough that channel.
Sudip Ghose
executiveYes. Yes. As we closed precut, that was not the case. The site was between the branded players itself. But most covered depends on how aggressive the branded plays play. We would keep a close watch on them because they usually also press on their private levels, we have to clear.
Varun Goenka
analystOkay. But do we have any guess on what percentage of the industry is doing business on e-commerce, while maybe 5%? Or what is that number today? And how is that trending?
Radhika Piramal
executiveWhat percentage of sales in luggage comes from e-commerce channel? Is that your question?
Varun Goenka
analystYes. Yes. Yes.
Radhika Piramal
executiveI would guess anywhere between 5% and 15%, but I expect it to rise to 30% within the next 3 years.
Varun Goenka
analystOkay. And any guess as to where is Amazon basics today because it's been a year since they entered? Or how have they done that?
Radhika Piramal
executiveYes, otherwise, see luggage within -- you have to look at it on the mindset of the seller. So when 1 seller gets no private label, maybe they will do some commodities first. So they will do general apparel. By the time he comes luggage is a very small section within general merchandise. So it may not suit every private label dye. And then their product mileage is much worse than ours, right? Because it's such a small category for them, where are they going to get like a luggage merchandiser versus, let's say, bit's full team, right, of marketing and design. So in that sense, luggage has never been -- I mean, some like Walmart's private label luggage is good, but they've developed that over 20, 30 years, et cetera, et cetera. So Amazon Basics luggage in India would Amazon itself like to invest in luggage of the category right now? I'm not so sure.
Sudip Ghose
executiveAnd just to give an example, there was about 2 quarters back, I lavages also came and there was this whole thing, how would luggage come and take over when nothing much happened. So luggage also needs. So as of now, there is no significant I mean they are not coming to our radar.
Operator
operatorNext question is from the line of [ Rupesh Mehta from Swayam Capital ].
Unknown Analyst
analystMy question is, do we see an opportunity...
Sudip Ghose
executiveMr. [ Rupesh ] I'm sorry to interrupt, but we can be here reset a little later.
Unknown Analyst
analystIs it better now? Am I audible?
Radhika Piramal
executiveYes.
Unknown Analyst
analystMy question is, do we see an opportunity to develop an exports business over the medium term, given there are trade issues between the U.S. and China. And on the other side, we have our own manufacturing capacities in India and Bangladesh.
Radhika Piramal
executiveThe answer is yes, but it would be premature for me to give any forecast or figures at this time.
Operator
operatorThe next question is from the line of Tejash Shah from Spark Capital.
Tejash Shah
analystA couple of follow-ups. I think of what proportion of industries revenue would have come from CSD channel in FY '20?
Radhika Piramal
executiveLess than 20%. It's really gone down.
Sudip Ghose
executiveIt's about 15% now.
Radhika Piramal
executive15%.
Tejash Shah
analystOkay. And just to understand now this local-for-local by government of India has been interpreted in as many as possible by government agencies. So any communication, how costs looking at category like us, which is produced in China, but all by Indian players. So are we exposed to that? Any risk there?
Radhika Piramal
executiveI think it's unlikely, but it is some -- it is a potential, but it's unlikely because forget luggage, there are many, many categories in CSD and not all of them are made in India. There is another sort of separate organization, which is called Central Police campaign. That is different from CSD. It's totally different from CSD, different management, different reporting structures. They have taken us strong. They have taken vocal about global and local very seriously. So they are evaluating whether to stop all imported items that could affect us, but the CTC is a very small channel. It's not like CSD. It's different.
Tejash Shah
analystSure. And lastly, on this in a year like this when other drivers of demand seems to be blurred right now. Do you think that CSD will be a stable source of demand because the travel by paramilitary or military forces will be as normal as ever? And then that can provide some percent to that about?
Radhika Piramal
executiveAbsolutely. Absolutely. The CSD remains a very critical channel for the company and a source of hopefully, regular demand and sales and collections.
Shradha Sheth
analystRadhika, Shradha here. Just 1 question from my side. Just wanted to understand, as you said, we are looking at breaking even on very marginal sales. So I also wanted to understand at the gross margin level. With the entire supply coming from Bangladesh, can it take care of also the ForEx costs? [Audio Gap]
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