Vishal Mega Mart Limited (VMM) Earnings Call Transcript & Summary
August 14, 2025
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Vishal Mega Mart Limited Q1 FY '26 Earnings Conference Call. This conference call may contain forward-looking statements about the company, which are based on beliefs, opinions and expectations of the company as on the date of this call. These statements are not the guarantees of future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Rahul Agarwal from Strategic Growth Advisors . Thank you, and over to you, sir.
Rahul Agarwal
executiveYes. Good afternoon, everyone, and thank you for joining us on Vishal Mega Mart Limited Q1 FY '26 Earnings Conference Call. We have with us Mr. Gunender Kapur, MD and CEO; and Mr. Amit Gupta, CFO. I hope everyone got an opportunity to go through our financial results and investor presentation uploaded on the company's website and stock exchanges. We will begin the call with opening remarks from management, following which we will have the forum open for question-and-answer session. Before we start, I would like to point out that some statements made in today's call may be forward-looking in nature, and the disclaimer to this effect has been included in the earnings presentation shared with you earlier. I would now like to invite Mr. Gunender Kapur, MD and CEO, to give his opening remarks. Thank you, and over to you, sir.
Gunender Kapur
executiveOkay. Thank you very much, Rahul. Very good afternoon, ladies and gentlemen, and welcome to the Vishal Mega Mart earnings call. I will very briefly take you through the key highlights for quarter 1 '26, and then we will maximize the time for Q&A. Our business grew by 21% in the quarter. This was based on a same-store sales growth adjusted of 11.4% and of course, new store openings, which were in an absolute sense, 23 number. The gross margin of the business improved from 28.2% to 28.4% in Q1 '26. The EBITDA margin improved from 14.1% to 14.6%, on an adjusted basis, which is pre-ESOP charges and pre-Ind AS 116, it improved from 9.3% to 10.3%. Our PAT improved from 5.8% to 6.6%, and our PAT adjusted for ESOP charges improved from 6% to 6.9% this year. I'm sure all these numbers are with you. In this quarter, we've opened, as I mentioned, 23 new stores. And we've also opened in the quarter 1 store in Maharashtra and Gujarat as a pilot, and I had spoken briefly about this in the last earnings call. As of June end, we now have 717 stores. We are present in 472 cities. We've added 16 cities in this quarter with a total trading area that is 12.4 million square feet. The contribution of our private brands continues to improve in the current quarter in Q1 '26, that is. It is 75.8%, which is 170 basis points improvement Y-o-Y. Our quick commerce business has expanded now to 670 stores across 445 cities in the country. And the number of consumers and customers who are registered on quick commerce has increased to 10 million people. So with these very brief comments on the quarter results, I will now open the floor for questions.
Operator
operator[Operator Instructions] We have our first question from the line of Vivek from Jefferies.
Vivek Maheshwari
analystA few questions, please. First, before we -- before I ask you about your business, GK, can you just talk about the -- how -- what trends are you seeing on the ground, briefly about the consumer sentiments, et cetera, whatever you're picking up?
Gunender Kapur
executiveSure. Firstly, good afternoon Vivek. I can share very personal perspective. I think the expectation continues that the consumer demand will improve after the changes, which were announced on income tax, and that expectation continues. While we do not quite operate in the rural areas, as you know, all our stores are in the urban centers. I have heard in the marketplace that there is some uptick in the rural demand. So yes, first, the expectation that the consumer demand will improve on the back of more money in the hands of consumers and market sources say that there is some uptick in the rural demand. So yes, that's what I've heard, Vivek.
Vivek Maheshwari
analystThe second question, GK, last quarter, you had mentioned that operating leverage benefits, whatever that you derive, this will be ploughed-back into growth. And this quarter, of course, it's a welcome thing that margin has moved up. But how do you think about from a full year perspective or medium-term perspective on the, let's say, pre-Ind AS margins because I think that's more relevant after the rental cost.
Gunender Kapur
executiveSo Vivek, if I recall correctly, and I may be wrong, we have said that the gross margins will remain flat. And as you would notice in the quarterly results, gross margins have improved, but slightly from 28.2% to 28.4%. And as a combination of this and the operating leverage, our EBITDA margin has improved from 14.1% to 14.6%. So I would just, Vivek, for the sake of clarity, repeat that we will keep our gross margins constant. And any improvement in the gross margin would be significantly invested back in growth and improving quality of a business. But our EBITDA margin will continue to improve basically at the back of operating leverage.
Vivek Maheshwari
analystAnd my bad if my understanding was incorrect. Lastly, GK, if we look at some of the retailers in India, a decade back or 20 years back, they started with a journey where own labels started at a smaller proportion. And ultimately, in at least fashion side, it has become 100% of their overall retail sales today. Where do you think your own labels will settle at in the next 5, 10 years?
Gunender Kapur
executiveSo firstly, Vivek, in the clothing business, 100% of our business is private brands now. So clothing specifically, yes, it will stay at 100%. But the improvement will largely happen in general merchandise and FMCG. So the increase that we are seeing in the overall gross -- overall contribution of private brands in this quarter, it's mostly in FMCG and general merchandise. That trend will continue, but it may not grow at the same pace as we've grown historically in terms of percentage because quite obviously, the easier and the larger opportunities have already been exploited. So apparel will stay at 100%. GM and FMCG will continue to improve over the years. That is where we are at the moment, Vivek.
Operator
operatorWe have our next question from the line of Percy Panthaki from IIFL Securities.
Percy Panthaki
analystCongrats on a very good set of numbers. My question is on the margins. So this quarter, pre-Ind AS basis, you have almost touched 10%. Just wanted to know your normal seasonality in a normal year, is Q1 higher than or lower than the full year margins?
Gunender Kapur
executiveSo I'll tell you in slight detail as to how it pans out. Our quarter 1 is typically good. Our quarter 3, which is the festive quarter is the best. And relative to these 2 quarters, quarter 2 and quarter 4, with the End of Season Sale and we have events like Shradh, which is, for example, this is in September. So quarter 2 and quarter 4 are relatively muted. Quarter 1 and quarter 3 are very good. Between the 2, quarter 3 is higher.
Percy Panthaki
analystUnderstood. Very clear. And just wanted to understand on margins, how you look -- you did reply to Vivek, but just confirming that, that as long as you get operating leverage, you would be okay to let margins expand. There is no limit to that number. You're not capping it saying that even the operating leverage will be reinvested at some point of time.
Gunender Kapur
executiveNo, we are not saying that at all. But I must say that the improvements on the EBITDA margin at the back of operating leverage will be in the same ballpark as they've been in the past, which is 0.2, 0.1, 0.3, the similar ballpark.
Operator
operatorThe next question is from the line of Latika Chopra from JPMorgan.
Latika Chopra
analystI just wanted to double-click on SSG. At 10.5%, it has clearly outperformed most of the other retailers in this quarter and despite some of the festivities moving in Q4 of last year. At a very broad level, we understand the key most of your business. But what is driving this extent of outperformance versus peers? Also, I heard you talking about improving demand environment. Does that give you a confidence that in sustaining this double-digit kind of SSG momentum for the rest of the year? And if you could give incremental flavor also on how much of this is transaction-led versus, say, mix led?
Gunender Kapur
executiveLatika, I just wish to confirm the first thing which you said. Our performance this quarter was indeed to a very small extent, impacted by the fact that Ugadi and Eid Festivals, which were in April last year, this year, they were in March. So yes, so that is absolutely correct. What was the second?
Rahul Agarwal
executiveGrowth driven by the transaction.
Gunender Kapur
executiveSo Latika, our growth in quarter 1 was largely driven by transactions with a smaller contribution coming from people buying more items and people upgrading to higher price points. The largest contributor to the growth was the improvement in the number of transactions.
Latika Chopra
analystUnderstood. And the other part of the question was your confidence levels in sustaining this kind of momentum of double-digit SSG since some of your peer groups have clearly not delivered this kind of numbers. I'm just trying to understand, clearly, execution momentum would keep numbers at these levels.
Gunender Kapur
executiveSo Latika, I can summarize my feeling by saying that our endeavor every quarter would be to ensure that we are consistent with our past performance. If you recall, we had said that earlier also. So I can reconfirm that statement that our endeavor, our effort would be absolutely, in a very disciplined manner, directed towards ensuring that our performance is consistent with our past performance.
Latika Chopra
analystUnderstood. And second piece, just on margin side, any incremental thoughts on what are you sensing on labor inflation and rental inflation in general? And how should one think about that?
Gunender Kapur
executiveSo as you know, the rental inflation will happen as per the lease contracts that we sign with the landlords. And that is typically 5% per annum. The wage inflation will also happen in the ballpark of 5% to 7%. It is a bit dependent on when the state elections happen, et cetera, because that's the time the minimum wages go up. And they may go up by more than 5%, 7%, which I just mentioned. But that's typically the kind of wage inflation that we have experienced and our expectation that will be that it will be in a similar ballpark. Beyond that, as you know, commodity prices are more stable at the moment and very difficult to predict on commodity prices, how they'll pan out given the global context. So yes, so we are just very vigilant and watching how those prices pan out.
Operator
operatorWe have our next question from the line of Nihal Mahesh from HSBC.
Nihal Jham
analystTwo questions. First, in the quarter, we did mention, obviously, about the benefit of operating leverage. Just to clarify for the other expenses, we saw a growth similar to top line despite 10% SSG. So what has driven this kind of a high increase in the OpEx for us, just to understand better?
Gunender Kapur
executiveSo our total expenses have gone up basically, as I mentioned, on account of the contracted rentals going up, on account of wage inflation, on account of our marketing expenditure. And yes, those are the key elements which have contributed to our increase in expenses. And there is really nothing else beyond that.
Nihal Jham
analystUnderstood. GK, the second question was on the private label share. I think last quarter, you did mention that at least in the FMCG business, around 60% of the volumes and around 35% of value happens via the private label business. Just to understand that from here, just like in apparel, is there an aspiration to take this number to 75%, 80%? You just mentioned right now on the call that maybe the low-hanging fruits have been taken. But is the aspiration to keep inching this up or the number staying at the current level is also something that you find that?
Gunender Kapur
executiveNo, our endeavor again would be to ensure that this number keeps inching up. But I did mention that the pace of increase as a percentage would probably be lower than when we started with the private brand agenda. But yes, I can confirm that the number will keep improving, both in general merchandise and FMCG.
Nihal Jham
analystJust one follow-up here that incrementally, the hindrance is more about certain categories having an adoption or from a supply chain perspective, maybe getting our offerings in place to be equally good or better than, say, what branded competitors are offering?
Gunender Kapur
executiveSo it will be on two fronts. One is, of course, the smaller the category, the more challenging it becomes to create a supply chain for a private brand because the volumes are very low. So that, of course, is one challenge. And as you would know that the larger categories have largely been done. And what is left is the smaller categories. And the second factor would be that categories which are highly emotional in nature and where the emotional content of the benefit of that category or brand is very high, we would be -- our adoption would be somewhat slower because we don't advertise in mass media or individual private brands. So quite obviously, where the emotional content of the brands is very, very high, and you can think of many examples of that in FMCG. There, of course, our adoption in our expectation would be somewhat slower. So both the factors. The supply chain for smaller categories because of very low volumes would be somewhat more challenging and expensive and also the brands where for example, soft drinks and things of that sort, the relevance and adoption of a private brand could be somewhat lower.
Operator
operatorWe have our next question from the line of Gaurav Jogani from JM Financial.
Gaurav Jogani
analystSir, I have only one question with regards to the competitive intensity, I mean, we see there is a lot of expansion by players not only in the apparel space, but even the largest grocery player is also kind of expanding in the northern part of India. How do you see the competitive intensity impacting your overall cost items even in terms of rental, there will be more demand for the space, more demand for labor. So your incremental addition, does this impact the cost dynamics in any way?
Gunender Kapur
executiveOkay. So quite honestly, competitive intensity at this level, what we are experiencing at the moment has been a feature of our industry for the last 3, 4 years, actually after COVID. It has never really gone down in a significant way as far as expansion is concerned by all the other organized sector players. So that continues, and you're absolutely right there. And our approach in this situation is to be very disciplined about our execution. And by that, what we mean is that we get properties in the right locations and do not take a large risk there. We get properties with the right level of rentals and do not take a huge risk there. And we execute brilliantly in terms of opening new stores and running new stores because our goal remains the same, which is to open successful new stores and focus. So yes, in summary, I can say that the competitive intensity has been at this level for quite some.
Operator
operatorWe have a next question from the line of Tejash Shah from Avendus Spark.
Tejash Shah
analystCongrats on a very good set of numbers. GK, just you briefly mentioned on consumer sentiment and very much kind of our SSG seems to be doing far better than what the broader consumer sentiment seems to be. So just two dimensions there. Has the footfall improved for us or the conversion rate has improved dramatically, a; and b, do you think we are gaining disproportionate market share in our relevant market? Or is it not trackable on a live basis?
Gunender Kapur
executiveOkay. Great. See, our growth, SSG this quarter has been largely driven by increase in footfall, right, by increase in transactions. the contribution of people -- existing customers buying more number of items has been lower, relatively speaking. Now given the fact that we are largely gaining new footfall and that is driving our same-store sales growth, my speculation is that we are gaining market share.
Tejash Shah
analystPerfect. And we were running some pilots in Gujarat and Maharashtra last time when we spoke. So any update on the same, where are we on that?
Gunender Kapur
executiveOkay. Great. I'm happy to report that we have opened in June quarter, 1 store in Gujarat. Now we have two new stores in Gujarat, in Naroda, Ahmedabad and one in Anand. And equally, we have one new store in Maharashtra in Pune, Talegaon. Of course, it's too early to come to a conclusion on the performance, but I can tell you that the early signs are very encouraging. And based on that, we have actually now started looking for incremental properties in both these states.
Tejash Shah
analystSure. And the last one, if I may. GK, there was an unfortunate incident in Karol Bagh store. So how are we ensuring or what measures are we taking so that at least on the safety side, we are not compromising for our store -- current network and the future network?
Gunender Kapur
executiveSo firstly, the incident in the Karol Bagh store was absolutely the most horrible and deeply distressing thing which has happened to our business ever since we started operations 13, 14 years back. I cannot recall anything which has been more depressing and more distressing for us. And we mourned the loss of the two lives, and it has been an episode, which we will probably never be able to forget. Now shifting gears to the second part of your question. Immediately after that episode, while we are still waiting for the final conclusion by the regulators on what specifically happened there because as you can imagine, the store was immediately sealed after the fire incident, and we still do not have access to the store. So we are waiting for the conclusions to be arrived as to what exactly happened. But in the meantime, we have contracted the two best fire management companies on the planet and asked them to review our fire management systems and actually apply their latest technologies in our stores. So there is a very large pilot, which has already started and ensuring that we upgrade our stores to the latest level of understanding, knowledge and expertise. So that's at one level. So there is -- I wish to confirm that there is a pilot which has already started with both of them. And these are the #1, #2 in the world. At the same time, we have launched a major training campaign for our store employees and reviewed all the SOPs at the store, and the compliance of the SOPs at the stores with a lot of focus and daily rigor. So we are dealing with the issue on both the fronts. One is to upgrading our fire management system to what is absolutely the latest and best in the world in the stores, including processes and at the second level to ensure that the compliance with SOPs and the daily execution of the SOPs, which are critical for any fire management process is being monitored, reviewed and corrected every day of the year in 100% of our stores.
Operator
operatorWe have our next question from the line of Sagar Tanna from Alchemie Capital.
Sagar Tanna
analystCan you talk more about our quick commerce and how is it shaping up, especially in the 3 categories? And what are the trends that you are seeing in those micro markets?
Gunender Kapur
executiveSo yes, sure. So firstly, we -- as you know, we are continuously expanding our quick commerce offering to our consumers and customers across our stores. So at the end of June quarter, we were servicing 670 out of the 717 stores that we have and the quick commerce benefit was available in [ 445 ] cities in the country. There are now 10 million customers who are registered on quick commerce. And the contribution of quick commerce to our overall store revenue is improving. I can give you a range for the very new and highly competitive towns, it could be 2% to 3%. But in towns where we've been there for a while and which also are somewhat less competitive, our contribution is as much as 6% to 8% of the store revenue. So it's a constantly developing and evolving situation because every day, we are adding new stores. And therefore, all the stores are at very different levels of evolution. But I can confirm to you that we are very satisfied with the way it's progressing.
Sagar Tanna
analystAnd among the categories, where are you seeing traction?
Gunender Kapur
executiveThe maximum traction is as we had expected in FMCG, food and grocery. And the other two categories, which is clothing and general merchandise is relatively lower.
Sagar Tanna
analystAnd my second question, sir, in-house or third-party quick commerce platforms, what are your thoughts?
Gunender Kapur
executiveAt this moment, in-house. As you know, we are not present in any third-party either quick commerce or e-commerce platforms because I believe that we have a unique advantage with our very widespread store network across 470-odd cities in India. And I think that competitive advantage that we have, which is that we are present in 472 cities in India with physical stock available in 472 cities in India is a big, big benefit for our quick commerce business, both in terms of delivering high fill rates and in terms of ensuring that our goods are delivered on time. So we have a unique advantage, so we will leverage that.
Operator
operatorThe next question is from the line of Sheela Rathi from Morgan Stanley.
Sheela Rathi
analystMy first question was just a follow-up to one of the responses you gave in terms of the key quarters for us, where you called out that 1Q and 2Q are the key quarters from a growth perspective. Just wanted to understand from a profitability standpoint, gross margins, EBITDA margins, which would be the relevant quarters?
Gunender Kapur
executiveSo Sheela, I must clarify, I said quarter 1 and quarter 3. And I had said that quarter 2 and quarter 4 relatively are lesser. Now it's for very obvious reasons. One is that quarter 2, as you know, is the end of season sale period for clothing, post spring/summer. Plus in quarter 2, we also have a sharp period, which is quite impactful in North India, where people do not buy new things. In exact -- for exactly the same reasons, quarter 4 is relatively lesser because that is the end of season sale for autumn/winter season, which is January, February, March. So these two are lesser. Quarter 1 and quarter 2 -- quarter 3, sorry, are higher because quarter 1 is the onset of spring/summer with Holi. And quarter 3 is when we have, let's say, festivals like Puja, depending on when it falls in that particular year, but definitely Diwali, Dussehra, et cetera. And it's also the quarter when the winter season starts in Delhi and winter merchandise is typically in clothing at a higher selling price. So both in terms of revenue and margins, quarter 1 and quarter 3 compared to quarter 2 and quarter 4 are relatively more rewarding.
Sheela Rathi
analystUnderstood. Very clear. My second question, GK, is the consumer sentiment has been pretty muted. And obviously, your growth has been tracking much higher, given that we play in the right category and the value proposition which we have. Just from your standpoint, what are the barometers you track in terms of when you sense that there is a bit of a slowdown in terms of the demand trends? I know footfall could be one of them, but I just want to hear from you, how do you track the sentiment for your business?
Gunender Kapur
executiveSo in terms of our business indicators, Sheela, you're absolutely right. I mean it is the footfall, it is the average bill value and the split of average bill value into two components. One is the number of physical items that each customer is buying on each trip. But there is a second dimension to that where the people are upgrading, i.e., are they buying more expensive brands or are they down trading, i.e., they are shifting from more expensive brands to somewhat cheaper brands. So we look at all this. And what we also do, obviously, is that we have a very wide network and we travel to our stores extensively is to talk to consumers and customers and try and get a sense as to how they are feeling. Equally, we obviously talk to our competitors at the local level and visit their stores and so on. So firstly, I'm always very cautious in giving a response to questions like how is consumer demand shaping up because it's a combination of all this. And it is not backed by any very extensive customer survey or consumer survey. At the same time, of course, we track all the developments which are happening in our economy. For example, I briefly mentioned one of them that the lowering of taxes from 1st April and money -- more money in the hands of consumers, especially the middle class, is something which we believe will help consumer demand. So yes, it's all of that.
Sheela Rathi
analystRight. And are there any changes you are seeing in your business in the last 6, 9 months in terms of the bill size or the kind of items consumers are buying? Just trying to get more information from you as to what is helping us and what is not working for us.
Gunender Kapur
executiveSo I'll tell you what is helping for us, Sheela, is one is, of course, the increased footfall, which I mentioned. So we are gaining new customers. That's a very positive thing for us. The second thing which I can mention is that we are constantly trying to upgrade customers to the next price point in every category. And I can say that the agenda is making good progress.
Operator
operatorWe have our next question from the line of Jignanshu Gor from Bernstein.
Jignanshu Gor
analystCongratulations on a great set of numbers, GK and Amit. I wanted to just ask two questions. One is regarding what we call -- what we are seeing as our consumer initiatives. So what is our strategic objective in launching this year? So are we seeing a lot of demand for delivery of items and hence, we launched it, do we see it as a mechanism to get more customers? Is it a defensive approach to protect customers who might be shifting? So what's the sort of thought process behind it? And how should we look at it? I think that's my first question, if you can help me there.
Gunender Kapur
executiveSo if you allow me, I'll answer this first, and then we'll go to your second question. So firstly, from first principles, we are interested in quick commerce. And let me share our thought process. Firstly, carrying food and grocery and large bulky items home from a store is challenge for all middle-class customers, and especially those who do not possess cars or 4-wheel vehicles. So they have to carry food and grocery almost every month in the bicycle, and even large items from general merchandise, et cetera, home -- from the store whenever they buy it. And that's a true challenge for our lady customers who do not have cars and so on because the urban transport system is very congested. And secondly, the availability of that as you go outside the larger cities and towns and metros is somewhat limited. So we saw that as a clear area where we could provide relevant help to our consumers and customers. So that's point number one. Point number two, of course, is the fact that -- and this is especially true amongst our younger customers, that their lifestyles are such now that they never actually get an opportunity to visit any store, any physical store. And their life is digital now, and therefore, their shopping is also digital now. And we thought that if we are not present in that space with a very compelling offer, we may lose out on the younger customers who need largely a digital life. And as you know, we spoke about this earlier also, young people are very important for us because young people consume a lot of fashion. So for these two very fundamental reasons, we were interested in this opportunity. And of course, the added fact then was that we have a presence in 472 cities with physical stock, and there was an opportunity to make the stock fungible across the two distribution channels, online and offline and also the fact that we were closer to the customers, and therefore, we could deliver better. So there are some basic first principle reasons for doing this. And we are happy that it's making good progress. Now just as an anecdotal fact, I'll share with you the fact that almost 20% of our consumers on quick commerce are totally new to Vishal store. So they are, therefore, totally incremental to our business. And we are getting early evidence that they, in the fullness of time, start visiting our stores also. So of course, there is a fact that we are gaining additional customers, new customers.
Jignanshu Gor
analystThis is very helpful, GK. Just a very small follow-up. So our North Star here is transactions and not margins, right? And hence, do we keep pricing sort of same across our store and online? Or is there a delta there?
Gunender Kapur
executiveSo we keep the pricing by and large same, except for when there is a very significant competitive activity because, as you know, the competitors are different in offline and online. And therefore, there are times when our online or offline customers engage in very, very significant competitive activity. So there, we have to respond. And tactically, for that period, the pricing could become somewhat different. But as a general principle, every day, every month, every year, the prices are the same.
Jignanshu Gor
analystUnderstood. Okay. And the second thing I wanted to understand is on this Gujarat and Maharashtra pilot that you are seeing. So I see three stores on both Maharashtra and Gujarat. And we are saying we have started one. So are the other two legacy stores or have we started those after 1st of July?
Gunender Kapur
executiveNo. So very well spotted, I must say. So these two are legacy stores. We have one store in Pune and one store in Nagpur and Maharashtra, which is pre-2011. And likewise, in Gujarat, we have a legacy store in a place called Vapi. So those are the stores which are making up the numbers. But I'm happy to report that in July also, we have opened a small number of stores in Gujarat, one new store in Gujarat. So as I mentioned, the early signs are encouraging. And therefore, we are now looking for new properties.
Operator
operatorThe next question is from the line of Bharat Sheth from Quest Investment Advisors.
Bharat Sheth
analystCongratulations for a good result. Sir, my question is on, say, we have almost 50% presence between Tier 1 and Tier 2 city, whereas -- and 50% on Tier 3. So how are we seeing the traction among the different city? And what is really driving this SSG in which part of the geography?
Gunender Kapur
executiveOkay. Great. So I am happy to confirm to you that our business in quarter 1 has grown at double-digit same-store sales growth across all the three tiers, Tier 1, Tier 2 and Tier 3. In all the three tiers, we have grown at double-digit same-store sales growth. I don't have the data in front of me, but my feeling is that the growth has been pretty consistent across the states also. So both Tier 1, Tier 2, Tier 3 and the states, we have grown at double-digit same-store sales.
Bharat Sheth
analystAnd my second question that we always talk of as an entry price point. So how this inflationary trend over last 2 years has really helped us in growing that business part or addressing the customers' real concern? And how do we see going ahead?
Gunender Kapur
executiveSo the role of entry price point is specific. The entry price point merchandise is to facilitate the upgradation of customers from mom-and-pop stores to organized trade. That is a specific role for the entry price points. And therefore, the entry price point is not the majority of our stock. It could be in the ballpark of 10%, 15%, 20% at the most. But beyond that, as I mentioned earlier, our goal is to upgrade customers from the current price point to the next higher price point to ensure that the average bill value keeps increasing both because of the upgradation and these customers buying more number of things from us. So that is the totality of the game plan.
Bharat Sheth
analystAnd sir, last question with your permission. How do we see this SKU mix change, say, apparel, grocery and FMCG? And second question, you said that we are able to improve gross margin on grocery and FMCG. So what is, I mean, lagging on the apparel side?
Gunender Kapur
executiveNo, no, no. I did not say on the grocery side. I said that the total business gross margin has improved from 28.2% to 28.4%. That is the total business gross margin. The improvement has been across the three categories by and large. So it is not specifically in grocery only. The second thing which I would say is that the contribution of our three categories has been quite consistent over a period of time. If you compare Q1 '26 versus Q1 '25, you will find that it is coincidentally almost exactly the same. So apparel last year was 47.8% this is 47. GM last year was 26.8%. This year, it's 27.3%. And FMCG last year was 25.3% and this year, it's 25.1%.
Operator
operatorThe next question is from the line of Prerna Jhunjhunwala from Elara Securities.
Prerna Jhunjhunwala
analystCongratulations on a strong set of numbers. So just wanted to understand, are you also trying with the smaller format, new format? And if yes, what will be the thought process over there?
Gunender Kapur
executiveSo absolutely correct, and thanks for the question. We now have six stores of the smaller format, which are operational in Uttar Pradesh and Haryana. And again, I'm happy to report that both in terms of revenue and the financial outcomes, they are as per target. So in the coming quarters, we wish to accelerate the rollout of the smaller format stores now.
Prerna Jhunjhunwala
analystSo could you please elaborate a little more on this? Like what would be the product mix over there or product concentration plus size? And what will be the focus area of property stores in like what target segment, et cetera, just to give some color on that?
Gunender Kapur
executiveSo firstly, the size obviously is smaller. And I would say that the size would be typically 50% of our regular large-format stores because the number of customers and the affluence of the customers, both in the smaller towns is somewhat lower than the larger towns. The category mix is quite similar to the large format stores, but the contribution of the lower price points to the total sale is higher, as compared to the larger towns. But the category mix, all three categories are available and all three sell. And in the smaller towns, unlike the more larger towns like Delhi and Bangalore, our customers are not segmented into, let's say, middle and lower middle income groups. In these smaller town stores, every one in that town, we are seeing more and more start shopping at the Vishal store. So I'm just highlighting some differences.
Prerna Jhunjhunwala
analystThat's helpful. Sir, my second question is on account -- is an accounting question. Why do we see depreciation declining on a Q-on-Q basis? Is there any change in agreements or anything that we see that you can highlight to justify that?
Gunender Kapur
executiveI'm passing that on to Amit, our CFO.
Amit Gupta
executiveWhat you see in Q4 of last year is a catch-up of leases that we have renewed in last year. The right comparison would be to compare this quarter with the quarter 1 of last year.
Prerna Jhunjhunwala
analystWe should not read much into it. No problem. Because we have opened 23 stores, so I thought there should be an increase in depreciation, hence this question.
Gunender Kapur
executiveSo if you exclude the impact of catch-up, the increase is in line with the store expansion.
Operator
operatorThe next question is from the line of Aditya Bansal from Motilal Oswal Financial Services.
Aditya Bansal
analystMy first question is on the productivity levels in the South India. It seems they are like 15% lower than company level average. So what are the initiatives that are being planned to improve the same? Or is there something special which is impeding this?
Gunender Kapur
executiveSo firstly, the productivity levels, specifically in terms of revenue per square foot, your observation is correct. And there are two reasons for that. One is that, as you know, the South expansion has happened and is still happening. We are expanding rapidly into Kerala at the moment and Karnataka has just -- yes, it's happened over the last 2, 3 years. So that is one reason the total time duration that the stores have been there. And second and equally important fact is that in specifically Karnataka, where we have more than 70 stores now, our average store size is significantly higher than the average store size in the rest of the country. So for example, our national average is around 17,000 square feet and Karnataka stores are close to 20,000 square feet. So while the absolute revenue could be higher, when you look at the revenue as rupees per square foot, then it comes out to be smaller. Now we have reviewed this entire situation, and we have found that the higher area is justified in some cases. And equally, in some cases, it's not fully justified. So at this point in time, we are very busy in Karnataka to rightsize the stores where the higher area is not fully justified, but good observation from you.
Aditya Bansal
analystAnother one was a follow-up on the store sizes. So this smaller format that you talked about, is it restricted to newer and smaller towns? Or is there a conscious effort to have like larger share of apparels in certain stores? Or is it because of the availability of real estate? Just some color on this.
Gunender Kapur
executiveNo, it is specifically for the smaller towns. And typically, the small town stores are open in towns where the population is 50,000 or lower. So it is to ensure that we are reaching deeper into India. And we take the Vishal offering and the Vishal benefits to places where the regular format of the store would not be viable. So it's specifically for smaller towns.
Operator
operatorLadies and gentlemen, that would be the last question for today, and I now hand the conference over to the management for closing comments. Over to you, sir.
Gunender Kapur
executiveGreat. I mean, thank you very much. I always enjoy this call now because I have so many friends on the other side who I get to meet only on the call. And hopefully, I will be able to meet with them live also over the course of the next 3 months, and that's always a pleasure. I found the questions that you asked me very, very thoughtful and very, very engaging. And I did not quite realize that we finished the time. So it was good fun. Last, but the most important thing, I'm very, very grateful to you for your interest in our business. That is very encouraging and very energizing, both. Thank you very much indeed.
Operator
operatorThank you so much, sir. On behalf of Vishal Mega Mart Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your line.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Vishal Mega Mart Limited transcript — plus 246,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Vishal Mega Mart Limited earnings transcripts and 246,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.