Voltas Limited (VOLTAS) Earnings Call Transcript & Summary

June 2, 2022

National Stock Exchange of India IN Industrials Construction and Engineering special

Earnings Call Speaker Segments

Unknown Analyst

analyst
#1

On behalf of Nirmal Bang Institutional Equities, have great pleasure in welcoming one and all -- each and every one of you for our today's session, which is held as a part of weeklong conference. For our press session, we have with us the management of Voltas represented by Mr. Manish Desai, Head Corporate Finance. It's always a great pleasure of hosting you, sir. Thanks for giving us an opportunity to host you. As for the format for today's session, what we will do is we will request you to give an overview of business as it stands today. Post that, we will open the session for Q&A. Hope that suits you, sir.

Manish Desai

executive
#2

Okay. I'm fine with it. So good afternoon to all of you. Yes, in fact, it's almost a month now since we announced the results for the quarter 4, and what we have -- and journey thereafter, I would say, is supporting this category. We have seen a scorching weather in the month of April and May as well. There is no comparison of the volume growth between the current year vis-a-vis the past 2 years because there is a complete season period which you are getting it in this year, which was not there for the year 2021 and '21, '22 because of the pandemic situation. So we are not actually comparing the volume growth of the last 2 years. But if I take to the '19, '20 volume, which was considered to be a normal year, I would say the volume is closure to that particular -- closer to the peer or the kind of volume, which we have seen the year '19, '20. As far as the industry is concerned, I'm sure that each player has done their best in this particular quarter, given the complete season period available to all the players in this industry. If I look from the competition perspective, we have the market share data as of March. We are expecting for the month of April very shortly from the agencies. Looking into the market share of the kind of competition landscape, there is no much change what we have seen in the laddering of the competition, net scale vis-a-vis what we have seen in the year before. The difference between, yes, we all know, we have seen a drop. If I look from a [indiscernible] perspective, as of March, by almost 180 basis points. If I look on a quarter-on-quarter basis on the Y3 numbers, the drop is even close to higher than 200 basis points. And by analyzing further on that, we all -- the win which we highlighted in the investor screen as well, we have lost to [ alloy ] the larger market share. And this is largely, I would say, attribute towards a price reason and not for anything else. As far as the overall inventory is concerned in this cooling product business, I would say that the growth which we have seen in the month of April and March was unprecedented and on kind of plan for that matter, leading into some of the SPU dispatch, and I'm sure this situation is universe or uniform across all players in this industry. However, we have certain materials flowing into it continuously, which should help us to navigate this volume until the end of the season. As we all know, South and West probably will come closer to the system end and by the -- in the next 1 or 2 days, whereas North will continue till probably end June, 'till we see a regular monsoon setting place across the states in the country. If I look from the general partner inventory perspective, they all are running hand to mark depending upon the -- based upon the secondary, what we are seeing in the market. And accordingly, we are not expecting even more than 25 to 30 days inventory with the channel partners when they come -- currently, and will probably come to a season end, probably they will be much lesser than that. This is our reading based upon the ground field. More data and more [ spontaniety ] can flow once we get the third-party independent GFK data on the market share side for further insight into it. If I look from the subcategories of the cooling product business, Commercial Refrigerator continues to do well. It was doing well in the year 2020, '21 and '21 '22 as well. We have seen the growth over those bases as well when you are going for '22, '23. And this growth is largely attributed towards the, I would say, the expansion of the market, the change in the lifestyle of the people. And as we all know, [ Moment ] stores are expanding to our Tier 2, Tier 3 cities, where the taste of the people going more towards ice cream and chocolates and all, finding good kind of support for this category to grow. If I look from the Air Cooler perspective, the air cooler spike, having a higher kind of inventories with the channel partner. It's doing well, I would say, in this period. I would not like to quantify any such further growth for these categories, given the forward outlooking statement and the kind of restrictive environment in which we are working under this regulation. So that's what I have for the -- the UCP segment. If I look from the rollback as a continuation of the appliances, the growth over there also is good compared to the last year. If I want to attribute towards the overall performance of the [ word ] back categories, I would say that we achieved close to 4% market share in the Washing Machine and an exceeding of 3% for the Refrigerator in a short span up to 2.5 years. Having the substituted way of sourcing for a refrigerator category for [indiscernible], probably we should be in a more better situation, better position to feed the local market at a regular frequency or as for the demand from them, and should bode well for this category as we move forward. As we have highlighted during our investor's field, we have localized or we have started manufacturing of the top-loaded washing machine as well in our factory, in the [ Sanand ] factory. So it's a mixed kind of volume. We are doing certain models through OEM and certain models based upon the value addition, higher valuation attributable to the category. We are doing in our own manufacturing location. That also should help us in terms of strengthening or positioning our product as well as a margin accretive as we move forward in the future for these categories. So this is where we have, I have to say, about the [indiscernible]. If I come to the project side, we have seen good amount of execution during the better half of the last year after the COVID situation got improved, better execution, good control on the working capital and consistently, I would say, a customer-driven approach in -- [Technical Difficulty] I'm getting some disturbance, yes, resulting into a better margin for this category or for this segment. In terms of the order inflow, yes, there was a slow progress also amount of order intake in the last year. I would attribute this low intake on actually 2 grounds. One thing is, there was a delay in the announcement of the project itself. If I look from the domestic environment side because the first half, the more attention was there to control the pandemic because it was more severe than the COVID first wave. And later on, we have seen some kind of movement, but that movement was short compared to what the original expectation is. If I look further -- [Technical Difficulty] I request all to go on mute, please. Yes. If I look from the international market, it was attributed largely towards deferment of some of the projects, given the economy looking -- or facing the headwinds of lack of tourism, as well as oil prices was not supporting for the country to go for expanding of the infrastructure projects. If I look from that perspective throughout '22, '23, I'm sure that international market is going to bounce back because the markets have opened for tourism as well as oil price, what we are seeing today, gives enough cushion to those countries to look for expansion infrastructure projects, which have been amended in the last year. Similarly, domestic market, we have seen a higher location of the capital or the effort or a location towards the infrastructure projects. Country do need to continuously the infrastructure, so I'm sure in all aspects of water, electrical airport and all modern infra, the order intake in the current year should be going back for the Voltas' old trajectories that we started with. However, second reason, what I was about to narrative over there is, we ourselves has taken a selective approach while picking up this order. Given our past experience, based upon the customer profile, credit and the risk mitigated kind of approach, which will result into some of the projects which probably government may announce or may fall into RTT, but we may not pick up because given the nature or maybe a kind of project which probably will not like to bid for it given the past history of our experience in [indiscernible] kind of projects. But in summarized way, I would say that the order inflow for the '22, '23 will certainly go up compared to '21, '22. And we are hopeful to go back to the old trajectory of order intake, given that competition itself in this business is getting reduced to a few players in this market. On the balance sheet front, we remain strong in terms of the cash and cash equivalents. If I look from the CapEx perspective, given the PLI and the expansion of our manufacturing capacity, we are planning to incur close to INR 400 crores to INR 500 crores of CapEx in the 2 phases over the next 2 to 3 years. This -- given the strength of the balance sheet, we are not looking into sourcing of this or plan or budgeting or meeting those capital expenses from new other sources other than the internal accruals, what we are going to generate for a bit of time. I would say this will be the overview from our management side, and I'll open this floor for questions and succession from the participants.

Unknown Analyst

analyst
#3

Thanks a lot, sir, for a very comprehensive overview and update. [Operator Instructions] Yes. We have query from [ Rishika Batya ]. Go ahead, Madam.

Unknown Analyst

analyst
#4

Yes. So I would like to understand the pricings in that you -- vis-a-vis the new standards that are coming in? And how do you find the commodity markets like, going forward, is there more inflation? What is your view on it?

Manish Desai

executive
#5

[indiscernible], if I look from the pricing aspects, given the interval change which is happening from first July. What we have seen in the past, similar kind of cost escalation will take place. And if I look from the consumer perspective, what they are paying today for 5-star, that will be applicable for the 4-star kind of category. I'm not putting the quantification to it, [indiscernible]. The reason being is because there are very much variance into it. Like, you have 1 ton, 1.5 ton and 2 ton. And that [indiscernible], I've given a general answer. In terms of what difference you are finding between these 2 start today, probably that will be the cost escalation. If we were to go for under the device stable guidelines, which is getting implemented which is coming into force from first July. If I look from the commodity perspective, we have seen some kind of softening trend in the early April. However, the trend is short lived. We are again seeing upward movement in some of the commodity, especially copper and aluminum. Steel has seen some kind of softness, but looking into our [ bond ], the copper aluminum cost or compromise consist of higher percentage. So we won't see any much kind of relief coming to -- flowing to the manufacturer in the current particular year 2022, and it seems that the commodity price will remain elevated for almost entire year of '22, '23, considering the demand of [indiscernible], which is prevailing right now. In such scenario, the immediate question comes is how the company is going to react on it. if commodity price remains at the level at which we were there until March and all, we won't see any further price hike coming up in a short tenure. Except the table change, which is applicable to be across all the industries. If you are seeing -- and the price gap today, what we have, is a sizable, I would say, because the competition is not -- Sorry?

Unknown Analyst

analyst
#6

No, nothing from my side. Please continue.

Manish Desai

executive
#7

Sure, sure. So looking into the competition today in the respective demographies in which we operate, we try to -- I would say, I would not put the word absorbed, but we'll try to do a price hike in a cleverated way to ensure that we give tough stand to the competition. At the same time, those steps works towards protecting margin without impacting the market share.

Unknown Analyst

analyst
#8

Yes. Because like, we've already seen that [indiscernible] and few players have not been that strong in pushing the prices, because of which there has been some market mismatch. So that was the reason why I wanted to understand. Another thing on the supply side, sir. Like, is this the supply to the Southern market being normalized? And anything I'm like, going forward, is there going to be some supply side issues?

Manish Desai

executive
#9

I'm not seeing currently any headwinds. Only which I have thought about is the growth which you've seen in the current first quarter was much higher than what any of the manufacturer has projected for the period. Which means that your inventory, we will find some kind of mismatches in your scales, which may not be aligned with the demand from the market side. So in that case, the only supply chain issue in there. The market in China is also opening now, so we won't see any much kind of disruptions. No more different disruptions in terms of logistics and all other kind of issues. What we have seen in the last year probably will have a lesser kind of impact in the current year because markets are generally opening up, unless something -- we see some kind of COVID variants or COVID, I would say, disturbance impacting again the entire operation for that matter. What you said about the [ Lloyd ] and all, yes, the market has seen it, in my opening remarks as well. We have -- I have told you that the -- if I had my analysis, says we have lost a larger market share in terms of Lloyd. But that's where the strategy with Lloyd may be approaching towards it. We won't see immediate reaction to it because in the past as well, we have seen some of the brands have actually played their card but could not move successfully for a longer period of time. So we have to do a wait and watch. But as I said, we will do what we required to do on the market front to ensure we remain competitive and with the twin objective of protecting margin as well as expanding over the market share.

Unknown Analyst

analyst
#10

Thanks a lot, Madam. Yes. [Operator Instructions]

Unknown Analyst

analyst
#11

[indiscernible] So you alluded in terms of the price hike in the system, but is there a lead lag in terms of price hike across players? Are the others also following you in terms of price hike, say, post the March period? That is number one. And secondly, while obviously, the [ GF ] data is not out as yet. But depending upon your -- depending upon your understanding on the ground feedback, do you see market share to a certain extent coming back for Voltas in that perspective?

Manish Desai

executive
#12

So Rita, there will always be a time lag between the leader to the price hike, I mean, followed by the other players. As we said in the past as well, we have seen this kind of time lag. And if you look from the current year, I'm sure that none of the brands actually have done the price hike, including Voltas. We thought to do a price hike in the month of April, but we held ourselves given the ground realities. And to a certain extent, as I said, softening of the converted price could give some kind of cushion in terms of the weighted average cost of the inventory. But that said, the price gap, the difference is still -- is there between the input cost increase. It's obviously price to the channel partners. It cannot be breached, the gap is not so little in order to bridge or to absorb us. And as I said, we have to find a collaborated way in order to ensure that whenever we find, wherever we can do, we can pass on those increase input costs to the end consumers. Now having said that, in terms of the market share, we have -- as we said, we have taken corrective actions in the month of April in this particular quarter. And in our own estimation, we should be able to recoup most of the lost market share by the quarter 1 itself. That's what our reading as of now, Rita, we can give. It can be confirmed, but it can be, I would say, certain only when the GFK comes up with the market share data.

Unknown Analyst

analyst
#13

All right. Manish. The second question is more in terms of medium term. I see there's a lot of competition and aggression in the market, and we've seen this phases multiple times in the past also, especially in the AC segment. So incrementally, say, maybe 3, 4 years down the line, how do you see resiliency in terms of the entire AC market? This, along with margins, because you'll see the prudency coming in terms of margins? Or do you see the aggression being higher and continuous, and we're moving from this 12%, 13% kind of margin down to 10% or 11% kind of margins? [indiscernible] 3 years perspective?

Manish Desai

executive
#14

So when I look from -- when I look into the midterm kind of scenario from where we are today, I would not see a competition landscape will go in a substantial amount of change over there. But even in the last -- when I say last 3, 4 years, buying Samsung was done the reentry into this product category. All players are remained same, probably in the same order, which were there only between third and seventh -- between third to fifth or sixth [indiscernible]. Change takes place in some of the quarterly basis where 1 player is taking lead over the others, and accordingly, suit follows over there. In terms of the margin, I would say that the -- it remains -- it's going to remain competitive. 13%, 14%, even though earlier when we have used to interact with the investors, we used to tell about 11% to 12%. However, looking at the current situation of the scenario in which we are and looking into the intensity of the competition as well as the price for the kind of acceptance level from the customer end, I would see that it still looks difficult to get into 11% to 12%, although some of the PLI benefits will follow from the government based upon the backward integrations or the expansion plant, which we all are eyeing for. However, with that as well, we are seeing that margin near to 9.5% to 10% looks reasonable. It is still in closure to double digits. But to exceed 10%, probably -- although the efforts will be there to achieve that level, but today, it looks difficult. Not because of the, as I said, because of changing the competitions and all, but I would say that if we gain competitive in the market and the kind of affordable level work we have seen at the customer end, that's what the conclusion comes. Although in the current year, looking into the weather, the inflation has not played any role and the customer was actually lapping up on this product because of the extreme heat. But we are talking about margin for the entire year on an annualized basis and not on a quarterly basis. So during those kind of, I would say, customer demand may go slow when you have a -- when you are not looking for a product or during the [ lovelier ] time where this product doesn't have any seasonality over there.

Unknown Analyst

analyst
#15

All right. Just 2 follow-ups here. So while the margins even if not -- does not fall down to significantly lower levels, so do you think the growth in the system is significant enough to give you a maybe a PBT CAGR of say 12, 15% over the next 2 to 3 years, even if you get a hit in terms of margin?

Manish Desai

executive
#16

If I look from the industry perspective, and obviously, when Voltas is planning to do a higher growth compared to the industry, industry itself is expecting to grow in additional in excess of 10% in the next 3 to 5 years' time frame. And having that, obviously, by margin percentage to the turnover may get subdued, knowing the reasons what I've given. But in terms of the absolute value, probably we should be able to achieve the growth percentage we just discussed. So it should fall in line with the revenue growth. Slightly, as I said, the margin may get set in the current year itself. But in the long term on EBITDA for that matter, reasonable to have a CAGR closer to the industry or the volume growth for that market.

Unknown Analyst

analyst
#17

Just one last follow-up on this is, what is the level of the industry volumes do you need in the system? So you're at 7 million volumes, if I understand right, as of now. What levels of the industry volume is needed in the system for [indiscernible] players to reach to the next level in terms of margin profile, considering the regulation normalizes and there is enough for everyone?

Manish Desai

executive
#18

See, I would say that it is not a volume which we can decide in terms of the scale among the players. It all depends upon how much the player would like to keep a margin with them in order to further do investments in this category, because that is driving factor today. Because volume, even though in the year '19, '20 when the industry take to our highest volume, some of the players were still having a single-digit margin. So it all depends upon the business and the manufacturers at what level they would like to do the operation or like to continue or be in this business. And that's what, in that reference only, we said about in our own aspirations. We would like to have both market share and the margin as a twin objective, and we feel that the closure to double digit should be a reasonable one to be there in the business.

Unknown Analyst

analyst
#19

Got it. I get back to the queue, a few more.

Unknown Analyst

analyst
#20

Thanks a lot, [indiscernible] madam. Yes. Next query, we have from [indiscernible]. And on behalf of their queries, basically, she wants to know what are the initiatives recently taken to capture increased market share?

Manish Desai

executive
#21

I would not like to quantify them, given the competition intensities and all. I would say that we have also seen in the past this kind of price game and disruption being played, so we have a learning with us in order to navigate those kind of situations. As I said, I would see, give more attribution towards the price and other stuff, supply chain to a certain extent and price to a certain extent for the reserve for loss of the market share. So the supply chain issue have been addressed immediately in the month of April itself to ensure that we are providing the material what market needs it. Regional balance itself got adjusted, seeing -- having the heat spread across all parts of the country. As far as price is concerned, we have then -- we have followed a calibrated approach to ensure that we remain competitive across demographies and wherever we can do or get advantage. We follow the same and capture those kind of opportunities. So there are various many steps, but I would not like to say, to elaborate more into this. But our -- probably, the action itself we'll take. Once we get the action itself, it will show the outcome probably when we are getting the market share data from these agencies in a short period of time.

Unknown Analyst

analyst
#22

Thanks a lot, sir. Yes. [Operator Instructions] Next, we have from Mr. Pulkit [ Singhal ]. Please go ahead, sir.

Unknown Analyst

analyst
#23

Sir, if you could just help us understand the INR 400 crores to INR 500 crores CapEx over the next 3 years. Can you break it up and tell us which are the areas, particularly, you want to spend that?

Manish Desai

executive
#24

So Pulkit, we have applied for a PLI scheme under 2 different headings. One is for on our own, which is our component manufacturing. Another one is also a component compress out under the joint venture. So a joint venture is obviously subject to the necessary approvals from the ministry, having the joint venture partner coming from the common ensuring area. So those 2 will take away roughly around INR 300 crores to INR 350 crores of investment. And the balance will go into a capacity augmentation, which we are planning to do it and which is already underway for expanding our manufacturing capacity for Air Conditioner as well as Commercial Refrigerator.

Unknown Analyst

analyst
#25

So if you can just elaborate on the manufacturing strategy. So if I look at AC Manufacturing pre-COVID and if I were to look at the bill of materials, roughly what percentage value add will be doing earlier? And what is it likely to be, say, 3 years or 5 years out, once you have this manufacturing strategy in place? So we'll say 10% value-add go to 30%, 35%, or if you can give some sense for those?

Manish Desai

executive
#26

See, Pulkit, what will happen is, as we said, with this even expansion, what we are doing it, we will be not having the 100% of our requirement flowing into it. It was still catering around 50% to 60% on the component side, on a small components. However, the compressor front, maybe in the 2 years' time frame, we will be able to adjust it [ limiting ] some cost estimate. Sorry, Pulkit. So where I was -- Okay. So with this -- Yes, just a minute again. Sorry. So if I -- so it is very difficult to say how much valuation pre-COVID to post-COVID or PLI after application will flow into it. But I can say that the intensity of manufacturing will certainly go up compared to what we used to have earlier. We have a -- and when I say value addition, I would give one example of the indoor unit where you say there is a value addition to show there. I can say we have 2 benefits which will flow over there. One, we have substituted our import to a local one by investing in the mold. We still didn't have a molding capacity because the molding capacity is fully available across [indiscernible] corner of the country. But to a certain extent, the assembly of the IDU will flow into it when you're looking for expansion of the manufacturing facility. So it is difficult to ascribe to a particular percentage to the value addition, but the efforts are there to have a balanced supply chain between our own in-house manufacturing plus the OEM. Support on the OEM will not be stopped in altogether, will still depend upon the OEMs. The absolute quantum remains same, but the percentage what we used to have, 100% earlier, as an example, will certainly come down to less than 50%. And then I have the complete Phase II -- Phase I and Phase II getting over in a part of a factor of equity.

Unknown Analyst

analyst
#27

Okay. And lastly, what kind of benefits do you see for this strategy, either in terms of the margins or in terms of demand planning, I presume the whole inventory cycle and planning comes down? But if you could just elaborate on the benefits? 3, 5 --

Manish Desai

executive
#28

Pulkit, one thing is that once you have attained the volume, probably you need to balance your supply chain and you need to get the advantage of the scale by doing the -- some components in which we have -- we are seeing a good amount of validation as a part of your backward integration strategy. That's actually driven us to have this change in our manufacturing or change in the business model. You may not see margin accretive immediately on some of the move in the first -- in the first year of the operation. But certainly in the long term, there are various associated costs will certainly come down by virtue of this initiative on the manufacturing side. When I say certain cost is, it goes into a logistic cost. It counts as a part of the inventory holding cost. And third, more important, we all know if I look from the import to localization, the government is anyway eyeing for under the phase manufacturing program, a continuous increase in the custom duty. Which means if I'm not doing those necessary steps today, my lending costs will certainly go up as we move forward in the future period. So these are the things about the -- I would put that attribution towards the government initiatives, government involvement or a consideration in terms of promoting the local manufacturing as well as attaining this kind of huge volume where you need to have a balanced approach towards the supply chain and sourcing. Result will definitely result into our overall benefit as we look from the operational perspective, as we move forward the 3 to 5 years' time frame.

Unknown Analyst

analyst
#29

Just one quick data point. In FY '23, what is the share of e-commerce to, I mean, likely going to be for the industry?

Manish Desai

executive
#30

FY '23, which is current year?

Unknown Analyst

analyst
#31

Yes, current year, likely. Because [indiscernible] as well, right? So --

Manish Desai

executive
#32

No, I would say that the -- see, e-commerce, if I look from the date of journey since it started. Yes, it's improving, but it's not showing a huge growth compared to the other categories if I look from the appliance perspective. So in those scenario, I would say that the contribution may remain somewhere between 8% to 9% at the most compared to what we are seeing currently for that part.

Unknown Analyst

analyst
#33

All the best.

Unknown Analyst

analyst
#34

Next query, we have from Mr. [ Chinmay ] of Reliance Life Insurance. Please go ahead, sir.

Unknown Analyst

analyst
#35

Yes. So basically, my question is with respect to -- I mean, what happened in South. I mean -- I mean, how has -- the managed to gain share order on pricing? So -- but why that has not happened or didn't happen maybe in geographies like North and West, where it would have also played the pricing game?

Manish Desai

executive
#36

[ Chinmay ], I just want to reconnect on the point of South. What we said is, South was in larger imbalance. The reason being is because the summer starts early in South, but the other part of the country didn't see those kind of weather in the early part of February and some first week of March. Then actually -- and then we were traditionally second player and not the leader in this particular South region, whereas we were having a leadership position in all the balance, the East, West and North for that market. So that gives some advantage when you're actually having an industry position to do -- or to play around on the pricing, to play on the product side, to play on your strategy on the ground on those 3 regions. So that is largely a reason for that matter. Otherwise, price card can be played by any brand anywhere in all parts of the country, but they also need to see where they are strong and where it's going to have a large impact on that.

Unknown Analyst

analyst
#37

Sure. And my second question is basically when we say [indiscernible]

Manish Desai

executive
#38

Chinmay, I'm losing your voice.

Unknown Analyst

analyst
#39

Yes. Can you hear me now?

Manish Desai

executive
#40

Yes.

Unknown Analyst

analyst
#41

Yes. So second question is basically when we say we want to recoup our market share and will -- I mean, most probably do it by this quarter or so. So then we are -- what we mean is maybe we will come back to say, exit market share of, say, maybe 25%, 26%. That is what you are kind of indicating? Or it's like -- I mean, because we have also substantially gained the market share like the last couple of [ years ]. Earlier, it was more of a 22%, 23% kind of number. So what do you exactly kind of target we say that we will recoup our market share?

Manish Desai

executive
#42

Chinmay, I would not like to give any quantification to that. I only can say that the maximum recoup of the market share loss will take place by end of quarter 1. Let the data itself talks about where we can hear into it, but that's our efforts which you put on the ground to ensure that the maximum recoup took place in the period itself.

Unknown Analyst

analyst
#43

Thanks a lot, Chinmay-ji. Yes. [Operator Instructions] Yes. As the question queue lines up, [indiscernible], you would like to take up U.S.?

Unknown Analyst

analyst
#44

Yes, sir, I have one question on basically, is there a main customer profile difference between South or a North region?

Manish Desai

executive
#45

I would not say a customer profile difference. The only difference which I can say in terms of South generally, we have seen more kind of advanced customers. When I say advances, split largely contribution is coming from South and West market. The window is still, as I said, prevailing in the North, which we all know about it. Inverter category adoption is large or largely being seen in the South and West market, followed by North over there. So that much only, I would say, a customer profile difference. But otherwise, there's not much kind of differentiation over there.

Unknown Analyst

analyst
#46

Okay. And my last question would be certaining to, we are planning to introduce some Wi-Fi assist. So how does this board with, given the low penetration, we will be having a lot of first-time buyers. So how does the strategy both -- given the price sensitivity of our customers as well?

Manish Desai

executive
#47

Wi-Fi is not even -- there is nothing which we are going to introduce now. It's already there in the market. It's available in the market itself as of now.

Unknown Analyst

analyst
#48

Yes. Next query, we have from Mr. Rupin Shah of InCred. Please go ahead, sir.

Rupin Shah

analyst
#49

Sir, in your commentary, you mentioned twice that historically also, you lost market share and then -- because of the competitive pressure, and then you regain your market share. So if you can give some like 1 or 2 examples, of this competitive pressure? And if you can also specify on like how much time it had taken like to regain the market share? This data would be helpful, sir.

Manish Desai

executive
#50

Rupin, I'm just standing correct to it. I have not said that we have lost market share in the past. I've said in the past, we have seen such kind of price disruption being played by a few brands. I will not like to name the brand name because it is not our practice to know. Opportunities to fall over there. Industry knows about it, and I'm sure you are following the industry, so it's nothing new to you as well. In terms of we have -- when I say price card being played, but in that point of time, we could balance our market share. Our growth would have come down but not, I would say, on an overall basis. In some of the markets, we did have a setback on that ground of the price disruptions. In terms of recouping, the same as I said. That's what we are targeting in the current year itself, and I'm repeating that maximum loss of market share [indiscernible], and that's what our efforts are by the quarter 1 itself.

Rupin Shah

analyst
#51

Sure, sure. Understood. And sir, secondly, if you can specify localization level and with the JV, like, which is under process, what kind of localized level we are aiming in the next 2 years?

Manish Desai

executive
#52

So today, if I look from the import perspective, larger component which you are importing today is restricted to compressor only because in the absence of ECO system prevailing in India, available in India. Motors and controllers are still getting imported, but the quantum or the contribution has come down substantially because we started developing, working with the local vendor as well in order to our substitution. So if I look from next 3 years, probably we may not have import of any of the components, and all should be available within India on a best effort basis. Leaving aside if anything -- on our competitive side on balancing on the supply chain or to get some kind of advantage, if you were to go for import, then that also -- the contribution will be so high compared to what we have today. Almost 100% we are doing for compressor, which certainly will come down substantially through joint venture sourcing and the other efforts which we are doing it in the near future.

Unknown Analyst

analyst
#53

Thanks a lot, Rupin-Ji. Yes. [Operator Instructions]. Sorry, yes, please go ahead.

Unknown Analyst

analyst
#54

Just one last question. In terms of why we're doing the tie-up with highly in terms of compressor, do you think any technological hindrances will you face in your tying up with just one compressor? Or you still keep yourself open from buying from [ Grey ] and [indiscernible]?

Manish Desai

executive
#55

[ Rita ], in fact, the [indiscernible] is the second largest manufacturer of the company's [indiscernible], and we have our current sourcing also coming from both the MCC as well as [ Hadi ]. As we all know, GMCC is also going and they're going to have manufacturing setup within India, and the commercial production also will start as we move into the new year. The factories and the -- because of pandemic, it got delayed. Otherwise, they would have a commercial commitment in this year itself. So we have all the sources open, and our objective to go with the joint venture is to doing the criticality of the component. It's why we opted for inverter compressors because we are not expecting any major change to go into it, into this component. And the objective is to sustain, I would say, consist of ensuring a consistent supply of this component. And because of which the strategic move has been made, this will allow us to go on a long-term agreement. Now the question comes, that can be done with the other players as well? But knowing the capability of these players and largely just 2 players accounting for almost 80%, 85% of the world compression manufacture [indiscernible], you will see that the joint venture with [ Hitachi ] or [indiscernible] should help us out in ensuring and sustaining, I would say, or sensitive -- or sensibly secure our procurement of the components manufacturing plan for our growth in the future period. Technical hindrance as such on this ground. As I said, we are following -- we are going for inverter kind of compressor. And in the near future, we are not seeing any kind of -- any technical change which is taking place in those components for that market.

Unknown Analyst

analyst
#56

Thanks a lot, Madam. Yes. For want of time, we have to close the session. Thanks a lot, Manish-ji, for taking time off and giving us an opportunity to host you. And the participants, thanks a lot for participating and taking time off the respective busy schedule. Thanks. Keep safe.

Manish Desai

executive
#57

Thanks for all of you being here. Thank you.

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