Vusion S.A. (VU) Earnings Call Transcript & Summary
February 26, 2025
Earnings Call Speaker Segments
Operator
operatorGood day, and thank you for standing by. Welcome to the VusionGroup Full Year Results 2024 Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. I'd now like to hand the conference over to your first speaker today, Olivier Gernandt, Investor Relations Officer. Please go ahead.
Olivier Gernandt
executiveThank you very much. Good afternoon, ladies and gentlemen, and welcome to our full year 2024 results presentation. With me today are Thierry Gadou, our Chairman and Chief Executive Officer; as well as Thierry Lemaitre, our Deputy CEO, Finance and Corporate. Thierry Gadou will start with some remarks on the group's business performance; Thierry Lemaitre will then make some comments on our financial performance; and Thierry Gadou will make some comments on our full year outlook. After these remarks, we will be happy to take your questions. As a reminder, some of the information to be disclosed on our call today is forward-looking and subject to important risks and uncertainties that could cause actual results to differ materially. For these, I refer you to the safe harbor statement included in our press release and on Slide 3 of this presentation. This evening's release was issued a short while ago and is available in French and in English on VusionGroup's website, vusion.com. The slides of this presentation can also be found on our website in the Regulated Information section. A replay and a transcript will also be made available on our website after this call. And with that, it's my pleasure to hand you over to Thierry Gadou for his opening remarks.
Thierry Gadou
executiveThank you, Olivier. Good afternoon, everyone. Thanks for joining our conference call. I'm very happy to present our performance for the last quarter and the full year of '24. In a nutshell, first, so VusionGroup achieved a record Q4 and passed the EUR 1 billion mark in annual adjusted revenues, up 25% year-on-year. Order entries in '24 grew by 71% at EUR 1.6 billion. EBITDA reached slightly over EUR 160 million, up 51% year-on-year, and EBITDA margin improved by 270 basis points at 15.9% of sales. Free cash flow generation reached EUR 391 million. Looking ahead, the momentum of the company is excellent. And for the full year of '25, we see adjusted revenues growing at an accelerated pace at around 40% with a target of EUR 1.4 billion in adjusted revenue for the year. We expect VAS to grow twice as fast as the top line. So that's around 80% growth. And our profitability should continue to grow. That's for the headlines. Before handing over the floor to Thierry Lemaitre, who is next to me, to review our financial figures, let me just maybe summarize the key achievements of last year. So I said, VusionGroup achieved a record Q4 with adjusted sales of over EUR 350 million, that's a growth of 47%; and a record H2 as well at EUR 580 million, up 36% year-on-year. Both are our best quarter and semester ever. North America saw very strong growth and has become our first geographic market in '24. VusionGroup is the leader in the region, and this position is a major asset for the years to come given the very strong dynamics in this market. In Europe, despite the finalization of a very large multiyear rollout contract, which explains the temporary revenue decline, which was anticipated and announced, the region is gradually compensating the gap, achieving an excellent fourth quarter, close to the record sales of Q4 '23, and that's thanks to strong growth in France, Southern Europe and the United Kingdom. Overall, revenue for the full year in Europe is near EUR 0.5 billion. And despite the decline year-on-year, our average growth over the past 4 years since 2020 is at 24% per annum, and that's well above our long-term growth guidance for the region. We should be resuming growth in '25 in Europe. And of course, globally, we passed the announced EUR 1 billion mark in adjusted annual revenue with a growth of 25%, 25% which is roughly in line with our average growth over the past decade. As I said, order entry reached EUR 1.6 billion, a growth of 71%. And of course, that's thanks in particular to a very large contract signed by Walmart U.S. Although please note that this record number does not yet include the last tranche of that contract, which was announced at the very end of the year. This excellent performance was also due to many other wins in both Europe and North America, some of which were publicly disclosed, and you see the logos on the slide that is presented. Others were signed too, towards the end -- the year-end and have not yet been disclosed, but should be disclosed in the coming weeks. And those wins cover all kinds of retail verticals, not only grocery, but DIY, pharma, health and beauty, consumer electronics, home and garden, automotive, et cetera. Regarding the Walmart U.S. contract for the rollout of EdgeSense, I'll just remind the different steps of that very historic achievement. You remember that the first pilot with EdgeSense started 4 years ago. Then in March '22, we announced the pilot with that pilot was successful, and we were going to extend the pilot to more stores and enter into a strategic relationship with Walmart, and 50 stores were subsequently equipped with a new version of the solution. And then that phase was very successful, too. And in '23, we signed a framework agreement for the complete U.S. rollout and the first firm PO for a first tranche of 500 stores. That phase was successful, too. And in '24, we signed 2 major contract extensions of 1,800 stores in April and 2,300 stores in December, completing the framework contract that had been signed in '23. And again, note that the December last tranche order entry of around EUR 1 billion will be accounted for over the following quarters in '25. Now this exceptional success with the best -- the world's best performing retailer and by the way, the world's largest company is essentially based on 2 fundamental and disruptive innovations that are a game changer for retail. And I want to say a few words on the EdgeSense revolution because many people think EdgeSense is just a new ESL system. In fact, since the invention of ESL 30 years ago by our company, EdgeSense is the biggest retail IoT innovation, which will enable a shift from single-purpose ESL-only technology to multipurpose unified digital shelf systems. And that will effectively datafy and digitalize the physical store and enable multiple use cases for retailers, shoppers and suppliers. So just to take a minute here, what is EdgeSense exactly, and what is VusionOX? The EdgeSense is a digital shelf system consisting of a smart shelf-edge rail and IoT devices or IoT nodes such as shelf labels, cameras and sensors. ESL are only one of the many applications of EdgeSense. The EdgeSense connected smart rail that you see again following, I hope the slide because otherwise, it might be a bit difficult to follow, but I'll just be very short. The EdgeSense connected smart rail is the solution's cornerstone asset as it provides power and data connectivity to all IoT nodes or IoT devices that are clicked on the rail. It neutralizes connectivity and data and power. And the smart rail is operated by a completely new software operating system called VusionOX, which is based on the BLE standard, the Bluetooth Low Energy standard, but we have many proprietary features, which optimize power, security, scalability, speed and other performance features. Here, a quick note, standard Bluetooth exists and is a standard, so it's widely available, but it has never been an acceptable protocol for retail IoT. And the new retail IoT protocol that we developed with VusionOX and with the associated new semiconductor has been developed in close cooperation with Qualcomm. The EdgeSense infrastructure and VusionOX effectively turns the store into a smart grid where products, associates and shoppers are located, connected and synchronized. The EdgeSense rail also unlocks the power limitation by mutualizing power for all clicked-in IoT devices and by achieving unrivaled power efficiency. Moreover, that smart rail will soon be powered by light-harvesting technology, which will solve the power management problem of retail IoT in general. The EdgeSense smart rail will also soon include rail-embedded AI-powered miniature shelf cameras for full real-time shelf vision and shelf data. That's why the EdgeSense infrastructure is a unified multipurpose shelf digital system and that future-proofs the store, and it provides not only optimized ESL applications, but also product fencing, precise indoor location and navigation for associates and shoppers, real-time shelf monitoring and many other applications. EdgeSense is also a so-called infra-less solution because it leverages third-party existing WiFi access points from Cisco, Meraki, Mist and many others, saving huge CapEx and OpEx for retailers. So I think '24 will stay in our history, not only because of the EUR 1 billion achievement, but even more as the year of the accelerated launch of EdgeSense and VusionOX with, on top, the world's largest retailer. And of course, VusionOX has been -- as well as VusionCloud, a great driver of our VAS development. So regarding VAS now, our revenue from software services and non-ESL solutions reached EUR 106 million in '24, that's slightly down by minus 3% compared to '23. We've seen VAS revenues -- recurring services, which represented 54% of VAS revenues or EUR 57.4 million grew by 35%, while nonrecurring services fell by minus 28%. In a difficult context -- economic context where distributors slowed down certain projects or internalized certain services. But in the fourth quarter, VAS sales grew strongly, both nonrecurring, 32% growth and recurring VAS, which grew by 48% and reached an annualized run rate of EUR 65 million in Q4. We see that strong growth continuing in '25. Now one of the main drivers of VAS growth, I was saying, it is VusionCloud. And VusionCloud's installed base grew rapidly to now 25,000 stores and 165 million cloud-managed IoT devices. As a reminder, at the end of December '23, the cloud installed base was 17,000 stores and 82 million ESLs, so you see the trend is very -- the momentum is very strong, and this strong dynamic will continue in '25. Interestingly about our VAS strategy, one of the last new wins of the year was the fresh market, a U.S. grocer. And what's interesting about this deal and was well appreciated, I believe was, they decided to roll out upfront a large part of our solutions portfolio from ESL to data and AI solutions as opposed to gradually onboard new products over time. This Vusion 360 approach, that's how we call it, is really a very good showcase of our strategy in enabling the digital transformation of retailers. I talked about EdgeSense and VusionOX, of course, but many other innovative developments came out of our 9 R&D centers in the world. I remind that 30% of our staff is in R&D and which were presented at NRF in New York. So on this quick video that you see, you can have a feel of what has been this fantastic event. NRF is the main annual event of our retail tech industry. And this year, I think you can be proud that VusionGroup was truly the highlight of the show, the busiest booth and the place to be. Thousands of visitors were on our booth, nearly half of the top 100 retailers came to the booth, including an unprecedented number of retail C-suite executives. In addition, our solutions were also presented to no less than -- by no less than 10 partners on their own booth, including some of the technology blue chips, Google, Microsoft, Qualcomm, SAP, Cisco, Instacart and others. So we were in many, many places in NRF that year. The room was also packed for the highly anticipated conference that was given by our U.S. CEO, Philippe Bottine, and Walmart's Head of U.S. Operations. And obviously, nowadays, everybody is watching Walmart because they are the best-performing retailer in the world in many respects. We presented many innovations at NRF across our broad solutions portfolio, including: The prototype of VusionLive, our new store AI assistant developed by Memory; a new mobile version of Captana AI; our new solution, FreshConnect, an end-to-end farm-to-store supply chain traceability solution for fresh products; and various other specialty retail solutions in eyewear, in fashion, in automotive retailing. That's it for me. As a conclusion before handing over to Thierry for the financials, I would say '24 was truly a wonderful year, full of excitement and passion for what we are building to serve retail and consumers. And Thierry will now explain how we convert passion to cash.
Thierry Lemaître
executiveHello, everyone. As Thierry presented, 2024 was an incredible year, and it's also the case on the financials, showing improvement on all the lines of our P&L. The key financial highlights that we will detail in a minute are the revenues, EUR 955 million in IFRS and EUR 1.010 billion adjusted revenues, growing 25% versus 2023. The EBITDA EUR 105 million in IFRS and EUR 160.5 million adjusted EBITDA, growing plus 51% versus last year and the cash with a change in net cash of EUR 365.6 million. On the following slide, as usual now, we are presenting 2 sets of figures in IFRS and also adjusted of some noncash IFRS restatements, and I will go through these adjustments at the end of this presentation. The figures I will comment on are the adjusted figures, which are giving a more economic vision of VusionGroup's performance and cash effects over the year 2024. So in 2024, adjusted revenue grew 25% at EUR 1.010 billion, beating our EUR 1 billion adjusted revenue guidance. The adjusted variable cost margin grew 44% at 29.3% of the sales, which is a 3.8 points improvement versus 2023 and puts the group in a good shape to reach 32% in 2027. Adjusted EBITDA increased 51% at almost 16% of the sales, which is also a significant 250 basis points improvement versus 2023, quite above the revised guidance of 100 to 200 basis points improvement. The adjusted EBIT margin and adjusted net income margin grew both by 1 point versus 2023. So in 2024, the group's net income totaled EUR 53.4 million in adjusted terms and a loss of minus EUR 28.9 million in IFRS. If we focus on the following slide on the adjusted EBITDA margin improvement between '23 and '24, it is improving by 2.7 points of sales from 13.2% in '23 to 15.9% in '24. And this increase is mainly coming from the improvement of the VCM, variable cost margin, at constant ESL VAS mix. This increase reached close to 6 points over the year, driven by volume, scaling, R&D design to cost, but above all, innovation and increasing differentiation, which are actually stemming from the unique combination of hardware and VAS. And if the ESL VAS mix had just remained stable in '24 versus '23, we could have even generated 2 points more margin in '24. OpEx ratio also increased by 1.1 points in '24, mainly to support future growth in Europe and also in the U.S. On the following slide, from EBITDA to EBIT in IFRS or in adjusted terms, the main changes are coming from the noncash effects of, first, the performance share plan expense; and second, the amortization expense. The latter increased by EUR 21 million, reflecting the start of the amortization of the EdgeSense R&D capitalized project early 2024 and in H2 2024 of the first manufacturing line invested to provide Walmart with large volumes of EdgeSense, rails and displays. On the following slide, you see the analysis of the financial income. The interest expenses slightly decreased over the year at EUR 11.5 million versus EUR 12.4 million last year due to some debt repayments. Cash was invested in the second half of the year and generated EUR 4.7 million income. The high volatility of the euro-dollar exchange rate especially in H2 2024, generated realized exchange losses that negatively impacted the net income by minus EUR 7.1 million. This resulted in an adjusted financial expense of minus EUR 15.7 million in '24 versus minus EUR 5.6 million in '23, this change coming mainly from exchange losses. On top of that, the group also accounted for 2 large noncash IFRS impact. The first one is an entry that you are familiar with. It is the revaluation of the fair value of the remaining non-exercised warrants granted to Walmart. I remind that Walmart is entitled to exercise part of the warrants they were granted but has not yet exercised any of them yet. The evaluation is performed as usual by a third-party expert and resulted in an increased fair value compared to '23 of EUR 21.9 million that negatively impacted the financial results. The second impact comes from IAS 21 standard, which provides that intercompany transactions have to be translated into the functional currency at year-end and any potential exchange difference arising from this conversion should be booked in the consolidated P&L, although the underlying transactions are eliminated. In our case, VusionGroup in the U.S. is collecting the prepayment in full of the manufacturing lines, which are invested by the parent, VusionGroup S.A. VusionGroup S.A. is therefore, borrowing dollars from VusionGroup and although -- in the U.S. and although these intercompany positions are properly eliminated in the consolidated financial statements, the exchange difference in the accounts of the French parent company has to be booked in the P&L. This represents a minus EUR 12.5 million noncash expense deriving from transactions that were eliminated with no cash effect or loss of the value for the group and that will settle with no cash impact. This IFRS restatement is adjusted in the financials that we present today. That's it for the P&L. So now let's move to the CapEx. CapEx in '24 reached EUR 158 million, of which EUR 117.3 million were already funded by customers and therefore, are cash neutral for the group. What was invested and funded by the group is EUR 40.7 million, 4% of the revenues of the group, of which the vast majority, 80% is consisting of capitalized R&D and IT projects. Let's now switch to the free cash flow generation. The free cash flow is shown on this graph, reached an impressive EUR 391 million in '24. So I already anticipate that some of you are asking what the cash flow would have been excluding the effects of the down payments on the prepayment collected from Walmart. The first level of answer is that our cash flow is simply EBITDA minus CapEx, which is EUR 160 million minus EUR 40 million equals EUR 120 million because we have no or very little payment defaults. If you want to factor in your working capital component, this is what we present to the right-hand side of this slide, presenting as we did in H1, the normative cash flow over the year 2024. First, excluding the effect of the cash outflow to purchase the manufacturing lines, which accounts for EUR 117 million; and second, recalculating the normative working capital adjusted of the down payments and prepayment of the manufacturing lines. And at the end of the year 2024, as you can see on the low part of the slide, the operating working capital, accounts receivable plus inventory minus accounts payable amounted EUR 262 million, which is the adjusted revenues generated over the last 44 days of the year. This is, therefore, a 12% working capital to sales ratio, which is quite comparable with the 15% at the end of '23 and H1. If we apply this 12% working capital to sales ratio to the EUR 205 million revenue growth in '24, it results in the change in working capital negatively impacting the cash flow generation by minus EUR 25 million. Therefore, the normative cash flow over the period would have been plus EUR 86.5 million, which is 54% of the adjusted EBITDA of the year. On the following slide, we present the full cash flow statement. And as you can see on the first line below the free cash flow, it was decided in September 2024 based on the strong cash flow generation and the strong cash position of the company to settle a share-based incentive plan in the U.S. in cash. This plan that we always wanted to settle in equity was finally paid for in cash and treasury shares to avoid shareholders' dilution. We believe it was a good decision because 50% of this plan was settled with treasury shares booked at EUR 114 and the remaining in cash. At the time of the transaction, VusionGroup's share price was around EUR 146, much below the average target price and even the current level, which was also an incentive to settle in cash rather than generate further dilution for the shareholders. Considering also the other cash items in the financial income, minus EUR 14.7 million, the dividend payment minus EUR 4.8 million and other items mainly consisting of noncash items in the EBITDA. The change in net cash amounted to EUR 366 million. Based on the net income of the group and this cash flow generation, our Board of Directors decided to propose at the next shareholders' meeting in June, the payment of a dividend of EUR 0.60 per share. I will complete this presentation with a transparent view of the adjustments made in the set of adjusted figures versus IFRS 1. And we start on the following slides with the 2 IFRS -- sorry, I skipped one slide. The strong net cash position, of course, yes, just wanted first, of course, to report the fact that we grew the cash position over the year 2024, and we also repaid part of the debt, notably the PGE and also a repayment of the RCF, which is explaining the current evolution and significant increase of the reported net cash from EUR 27.2 million in '23 to almost EUR 393 million in '24. On the following slide, as I was saying, I will share with you a transparent view of the adjustments that we made in the set of adjusted figures versus the IFRS ones. And we start with 2 IFRS 15 restatements that account for minus EUR 55.8 million. These restatements impact revenues, EBITDA, EBIT and net income and relate to warrants initial fair value amortization, I would say, and the average price, including future volume-based price decreases. The second set of adjustment is the revaluation of the fair value of the warrants, which is negatively impacting the financial income and net income by minus EUR 21 million. The third set of adjustment is the IAS 21 effect that we elaborated on previously. And the fourth adjustment is the deferred tax effect on these adjustments amounting to EUR 7.7 million. I remind that all these adjustments are noncash and are relating to one large rollout contract in the U.S. So that's it for the financial presentation, and I will hand over to Thierry for the 2025 outlook.
Thierry Gadou
executiveThank you, Thierry. So I mentioned the key messages already at the outset. So I'll just say the strong momentum we've seen in '24 will continue and not only continue but grow. For the current quarter activity growth, we see a continued growth in line with the last year's trend. So we expect Q1 growth to be around 25%. Then things should further accelerate with an order book and pipeline at an all-time high. We have a strong level of visibility. So for the full year, we expect adjusted revenue growth of around 40%, as mentioned, to reach EUR 1.4 billion. And that should be around EUR 600 million in the first half and EUR 800 million in the second. And we expect VAS to grow twice as fast as the top line growth rate, so around 80% for the full year. We also expect profitability improvement to continue with adjusted EBITDA margin growing by an incremental 100 to 200 basis points in '25. And the increase of profitability should be accompanied by positive free cash flow generation. And we stay very confident on our Vusion '27 strategic plan going forward. Thank you very much. And I think we can move to questions if there are questions.
Operator
operator[Operator Instructions] And the first question comes from Ben Thielmann from Berenberg.
Benjamin Thielmann
analystA couple of questions from my side, if I may. First one is on VAS or on recurring VAS in particular. You have guided for 80% VAS growth -- revenue growth in 2025. I was just wondering if you could give us some color how this could be split between recurring and nonrecurring VAS. Because if I factor in the Walmart numbers, it's actually quite likely that your EUR 160 million cloud connected ESL will probably double. Is it fair to say that recurring VAS is also going to grow with roughly 100%, and then nonrecurring VAS should go roughly 33%, 34%? Any color on these 2 line items would be very helpful.
Thierry Gadou
executiveWell, it's a very detailed question, Ben. What we can say is that we see both components of VAS growing significantly. It's not -- it's sure that we anticipate, again, maybe a stronger growth on recurring. But at this point, it's still depending on the number of factors, we're at the beginning of the year, so it's a bit early to give this level of precision. So let's wait a little bit. But for sure, very strong top line growth. That's for sure. We see both components growing significantly. And that's what I can say right now.
Benjamin Thielmann
analystOkay. Okay. Fair. Maybe second question would be on Captana in particular. Maybe you can help us a little bit. Like how was the year on the software and on the hardware side for Captana in particular? Do you see strong demand for the cameras? Is it below or above your expectations that you had for 2024?
Thierry Gadou
executiveWell, we see strong demand for computer vision in retail. I think you mentioned it's a very -- it's going to be a very big wave together with ESL, it's going to be a big wave because retailers and the whole ecosystem, CPGs need to understand what's going on, on the shelves. But -- so it's still an early-stage solution. We are growing. We have very big projects. A lot of our -- I'll take an analogy. A lot of our solutions don't have a linear growth. If you think about the way EdgeSense developed, it's been a long-lasting project. And all of a sudden, it takes off. And when it takes off, it goes very fast. I think you will see in '25, one of the drivers of -- in our cloud, VusionCloud, and I mentioned VusionOX growing fast. And again, those are slow developments. There is a nature of what we do that always have the same pattern. It's slow to develop because it's based on subscriptions, it's based on recurring, goes with the cloud, goes with the adoption of our infrastructure. So it's a bit slow, but then it goes quite fast. So we have no doubt -- computer vision and data in general, because it's really combined data analytics and computer vision, is a very, very strong asset in our portfolio. It's going to grow quite fast. It's still in early stage, but you will see one of our software products already going out of this phase in '25, driving growth very much. And so you'll see the pattern that we are developing. So there are very, very promising big projects on computer vision, I can tell you. And I mentioned something that should be of interest to everyone is, we are also reinventing that -- reinventing, I would say, understanding how to integrate, I mentioned it earlier, computer vision inside the EdgeSense infrastructure as an additional feature of the EdgeSense infrastructure by embedding miniature cameras on the rail, benefiting from the mutualization of power and connectivity, which is very important in the case of cameras because it's very high consumption devices. And once we've done that, it's going to be a very, very, very strong competitive advantage in that space.
Benjamin Thielmann
analystOkay. That's helpful, Thierry. Maybe one more question from my side would then be on Memory. So as I understand, Memory revenues are mostly generated in France, which is a fairly saturated market already. So I was wondering if you could give us a little bit of color maybe in terms of what demand we can expect for Memory. Do you already have some pilots ongoing for international customers so we can expect that maybe Memory is one of the best software solutions that could see an uptick in 2025? And then basically, the same on Engage. I think by the end of 2023, Engage was installed in 105 stores. Maybe some update on Engage and Memory would be very helpful.
Thierry Gadou
executiveYes. So Memory is already expanding outside the borders of France. You're right. It's a very -- originally a very French-centric solution. We have already won customers outside France and projects have started. That's in the rest of Europe, in Middle East. We are currently building the team in the U.S. That takes a bit of time, but it's also a very, very important market, and we're making great progress. And Memory is also a transformation agent for our whole strategy because I mentioned one of the solutions we presented at NRF, which is VusionLive, which is the sort of cornerstone data platform of covering the upper layer of the Vusion platform that was developed by Memory, but that's typically a Vusion data solution. So they have also a role in building the -- let's say, the data solutions that completely combine all the data sets that we create as IoT-- with our IoT equipment. So there are 2 roles of Memory. And the third one is also is very important to combine with Captana because Memory helps combining Captana shelf data with other type of trading data and create more insight out of that. So the Memory for sure, is going to be a driver of growth in VAS, certainly, in multiple ways, actually. There is the international expansion, which starts with building the teams. And then there is also the fact that they are redeveloping a number of products. They are basically embedding data in all of our solutions. And that's a very fundamental role that we -- that was probably the main reason why we acquired this company. And Engage is an extremely promising platform. As you know, Engage is essentially triggered by 2 major innovations, but they are very recent innovations. So nobody should be expecting something to be at scale very quickly. Certainly, it's going to grow. But the 2 innovations I mentioned is, of course, VusionOX because it enables to connect and locate shoppers in a store. So if you think it's the agent to do navigation indoor and connectivity at the shelf-edge with shoppers. And the second one is full color e-paper. So those 2 things are critical enablers for Engage. We have very nice -- in fact, we hesitated showing you a video of one of the, let's say, large-scale experiment, pretty large-scale experiment that we have now, and this is starting in a very large hypermarket chain in France. But it's starting now that all the technology enablers are ready. So it will be a very exciting sort of area of growth for us. It's very central in our strategy because it's very fundamental for retailers to tap into this growth opportunity and profit opportunity, i.e., to monetize their traffic in their store, which is a huge asset for them.
Benjamin Thielmann
analystOkay. Okay. That's super helpful, Thierry. Maybe a follow-up...
Thierry Gadou
executiveSo, all in all we have -- yes, all in all, I would say we have the growth that we mentioned. So we gave a guidance, and it's a combination of all this, knowing that a number of things will take off this year, a number of things will take off and be very visible in '26 and all this is our -- like a chance, all of a sudden takes off. And -- but it was very small 3 years ago, nearly invisible. So that's our pattern.
Benjamin Thielmann
analystOkay. Okay. Understood. Maybe a follow-up question. You mentioned on Engage that you have an experiment ongoing with the hypermarket chain in France. Is that a company you did business before with? So that is a company that has already your ESL installed? Or is that a totally new company in your customer base and they're simply interested in Engage and something else?
Thierry Gadou
executiveWe will make announcement about this. But the great thing about Engage is that it's totally ESL agnostic. So it doesn't need to be on a retailer that has ESLs or that has our ESLs. That's the great thing about -- it's a little bit like Captana. We -- right now, we roll out Captana in stores that have pricer labels or many other competitors' labels. We also have special features when they have our own labels. And certainly, EdgeSense is going to be a paramount example of a perfect synergy, and I think it will be really a preferred solution in the future. But it can be an agnostic situation. So we don't need to have our own ESLs to be rolling out EdgeSense because it's -- rolling out Engage, sorry. So in this case, it's a large chain, and they have multiple sources of -- generations of ESLs from various -- and it doesn't matter. And even some stores are with paper. So it still exists even in France.
Operator
operatorAnd the next question comes from Baudemont, Flavien from Bernstein.
Flavien Baudemont
analystCan you hear me?
Thierry Lemaître
executiveYes.
Flavien Baudemont
analystYes, I have 2 questions on my side. The first one, can we give us the breakdown of Walmart and non-Walmart revenue within the Americas and APAC revenues? And my second question is that you mentioned an announced deal during your presentation and that should be disclosed during the coming weeks. May we have some color on it, maybe mention in each region this deal are coming from?
Thierry Lemaître
executiveJust regarding the breakdown, we have a constant -- very consistent policy not to give any details regarding specific customers. So we will stick to the communication that we provided tonight. We will not give more details on a customer-per-customer basis.
Thierry Gadou
executiveFor the second question, I just wanted to say that we are sometimes allowed and most of the time -- I mean, most of the times, we are allowed to mention at some point and to make press releases about our customer projects and the rollout contracts. So sometimes -- it all depends on customers. So I just was mentioning that the number -- the very high order entries were including a number of deals in Europe, in the U.S., a number of logos were on the chain because those are the deals that we had announced publicly. And there were others that we're not allowed to announce and that we will be announced in the future. So obviously, if we're not allowed to announce, I'm not going to give any flavor. We just have to wait. But it's just to say, yes, it was -- let's say, the logos that have been announced are not all the wins. So there are other wins, but you've got the order entry numbers anyway. So that's included. And I also mentioned what was not included in the deals signed before the end of the year, i.e., a very big EUR 1 billion final tranche of the Walmart framework agreement.
Operator
operatorAnd the next question comes from Aurelien Sivignon from ODDO BHF.
Aurelien Sivignon
analystCongratulations for the results. So I've got 3 questions, maybe on the outlook first -- yes. Can you hear me?
Thierry Lemaître
executiveYes, we can hear you, Aurelien.
Aurelien Sivignon
analystOkay. Sorry for the lag. I've got 3 questions on the outlook. First, expected growth acceleration in '25 seems stronger than [ expected. ] And I was actually wondering if it might also come from a faster rollout of the second tranche with Walmart? Or this is only the result of the wins you just mentioned recently? Then second question on margin development this year. Do you expect the variable cost margin to grow again in percentage terms in '25? Or should we, let's say, rather assume the 100 to 200 bps increase of EBITDA margin would be more likely the result of a lower OpEx to sales ratio? And finally, regarding investments, excluding assembly line, '24 CapEx to sales ratio was quite lower than the 5% to 7% sweet spot. So should we expect a more normative -- a more normalized pace of investments going forward in '25?
Thierry Gadou
executiveRegarding the growth acceleration, the answer is no. It's not done. It's not based on the, let's say, the final tranche that was signed before the end of the year because this will more impact '26 and beyond. So it's not based on that. It's based on all the order entries of the year and the planning of deliveries and ramp-up, which we have a certain visibility on now. And so that's the result of the visibility we have. So it's nothing that was really sort of new or recently changed, I would say. For the second question, I'll let maybe Thierry...
Thierry Lemaître
executiveOn the EBITDA margin improvement of 100 to 200 bps, that will mainly come from this year. So we will, of course, monitor the performance over the year. We need to invest in OpEx in order to be able to be really present on the field and capture all the opportunities, both in Europe and in the U.S. So most of the improvement will come from VCM, maybe to a smaller extent from OpEx. On CapEx, yes, you're right. It's below the 4% to 7% guidance. Let's keep the 4% to 7% -- the 5% to 7% CapEx to sales ratio guidance so far. It's true that this year, we were a little bit below. I would like to keep this guidance for the coming years.
Operator
operatorAnd the next question comes from Valentin-Paul Jahan from Stifel.
Valentin-Paul Jahan
analystSo congratulations for your excellent results first. And I have a few small questions, please, on -- maybe more on industrial matters. Regarding production lines, could you please confirm that Mexico is still a relevant location for this -- for the 3 remaining lines to build given the current trade situation with Trump? And I'll let you answer this question, and then I will follow up for the next question.
Thierry Lemaître
executiveBut the lines are not exclusively in Mexico. Currently, we have a combination of Vietnam and Mexico. And we are not aiming to have all the lines, all the 3 additional lines in Mexico. That's a choice to be made. That will be -- probably a combination of several locations and not only in Mexico.
Valentin-Paul Jahan
analystOkay. So Mexico and Vietnam. And is it possible to build a line in the U.S.? Or it's completely impossible given the economic equations?
Thierry Gadou
executiveNo, no, it's not impossible at all. So we have -- as you know, we have 2 -- as far as the U.S. market is concerned, right, so -- because we're talking here about that. So as far as the U.S. market is concerned, we have 2 main EMS partners who are both absolutely able to operate on the 3 geographies that you mentioned and many others, by the way, but in this case, we're talking about that, Vietnam, Mexico and the U.S., right? So the scenario of moving lines in the U.S. is under study. It's not difficult. We're still -- we're quite flexible because we already have 2 geographies operating with these 2 partners, with both of the 2 partners. So it is quite a good position that we have in order to be flexibly adapting where we assemble what. And obviously, those 2 partners can easily assemble in the U.S. when needed and if needed. Let's wait until we have a clear view on what's the impact of the tariffs and everything, okay? So it's quite -- we're in a good position in that respect, and we feel very confident.
Valentin-Paul Jahan
analystOkay. And maybe a question about your pricing policy because if tomorrow, the U.S. were to apply high tariffs, that will weaken the economic equation for your hardware solutions. Do you think it will make sense probably to adapt your prices so as to transfer the value added from the tag itself to the -- or the digital system to the use of the software or the communication protocol or something like that in order to invoice as much as possible from the American entity for local service and to cross the border with the hardware with the lower price possible to reduce the impact of tariff? This will not be debated bypass given that following the change in tariff policy, the profit initially recognized in Mexico or Vietnam or whatever will then be recognized in the U.S. So it will represent a win for the U.S. country. So do you have -- can you give us some color on this, please?
Thierry Gadou
executiveWell, if you can send me your resume because I think we might be benefiting from your sales tactics and pricing tactics, No, it's a good point. I mean, there is a number of things that -- of levers that we can investigate, and we are exploring a number of things which are on the manufacturing side, on the pricing structure side, on -- and a number of things are possible. And I remind that anyway, we have contractual provisions in which a change in tariff is not to be beared by us, but by our customers. So it's also another type of protection. But you're right, it's one of the tools that we can -- or the instruments that we can use in the future to be moving -- sort of basically moving value and pricing based on that type of criteria. But you mentioned -- there is one thing, and we're not too worried is that the tariff, especially given all the flexibility we have to manage that, that would really be a problem in terms of the ROI because we feel the ROI of our solutions is quite significant. And that is also another, I would say, type of protection.
Operator
operatorAnd the next question comes from Laurent Gelebart from BNP Paribas.
Laurent Gelebart
analystSo a couple of questions on my side. The first one regarding the order intake for the fiscal year 2024. If we exclude Walmart, which has been a massive win for you, what is the underlying trend in terms of order intake? That's the first question. And the second one is, do you expect to be able to clinch large retailers in the U.S. in 2025 following your NRF exhibition and the fact you were mentioning that half of the top 100 companies were attending your event in that area. And the last point regards the Trump tariffs. So if Trump decide to increase the tariffs in Mexico by 25% or whatever, we don't know really, do you expect your guidance to be bulletproof any kind of tariffs being implemented by Mr. Trump?
Thierry Gadou
executiveYes. So regarding your first question, it's true that Walmart is a big driver of our growth, and that's normal. And all the more, since in '24, as you know, there is a temporary, let's say, decline in the revenue of Europe because we were having also a cycle effect of a very large rollout that was sort of -- that is ending. And so there is a decline on that side, which is normal, and it's gradually compensated by all the new wins. So all in all, we see very clearly going forward, all the segments of our business growing. So Europe, which obviously is a non-Walmart part of business because Walmart is not anymore part in Europe. Walmart -- Europe growing, then rest of the world, Walmart growing fast, obviously, non-Walmart growing fast because that's the -- it's a very balanced growth that we see in the future. Our pipeline, you mentioned it -- I mentioned it, our pipeline is very, very large. Actually, right now, I think in our pipeline, we have more than 80% of the top 20 retailers, which represent a very significant part of the potential because the top 20 in retail represent 85% of the revenue of the top 50. So it's highly -- it's very important. And we basically are either a partner or we have in our must-win list the others, but more than 80% of the top 20 are in our pipeline. And so yes, the pipeline and the backlog has never been -- is at an all-time high. So we expect growth in all segments of the business. And that's what we can say now. That's your first question. Then your second question -- I think was the third question? Yes. So obviously, the consequence of that is, yes, we expect to sign contracts, large contracts in the U.S. in '25, in '26, in '27. The market is just beginning to be frank. So it's something that is absolutely in our target. And the third one was about the...
Thierry Lemaître
executiveWhat is the...
Thierry Gadou
executiveThe tariffs, right?
Thierry Lemaître
executiveThe tariffs, does it challenge the guidance?
Thierry Gadou
executiveNo. I think for many reasons. First, we are very flexible in many ways from, let's say, production location, as I explained. And right now, we see that Mexico and Vietnam are in different situations. And by the way, nothing is completely sure in either position. So it shouldn't change the guidance. We see most of the customers that we are basing our growth in '25, very, very convinced about the ROI of the solutions and not in a way that we see any sign that if there was a tariff increase -- let's say, there was, that it would change that -- the pace of rollout. And obviously, it would have no impact in the European business. I'm only talking about the U.S. So in that respect, we see -- because of the risk mitigation on the one hand, on the manufacturing side and because of the substantial ROI of the solution, we see no risk in the guidance based on that specific risk.
Laurent Gelebart
analystAnd maybe on that one, I mean, a follow-up question regarding your solution EdgeSense and the fact that you get -- you will be able to power the solution with light harvesting within the store. Do you see your competitors coming closer to yourself in terms of solution? Or are they still according to you, miles away from what you can deliver today?
Thierry Gadou
executiveI think we are quite ahead because -- and so -- but the nature of competition is always to try to close the gap. But we have good reason to think we are really ahead in that because it's been -- been working on that for a while and quite a number of years. We are also in a very unique situation. I don't know many of these cases where the very -- a very significant part of our growth and of our business is going to be based on our newest and most advanced and most differentiated solution. It means we are building not only technological advantage, but at the same time, we're building a scale advantage, which is massive because we are rolling out the largest retailer on the planet. And so we are in a -- very often, your star products are growing, but they are still small. And so on that respect, you are still on the same line. Here, we are building at the same time, very strong technology advantage and a scale advantage. So we always are a bit paranoid, and only paranoid survive. You know that in technology, so we're careful. But we think we've never been in a more favorable position as now, both from the market maturity and at the same -- both from the market maturity and market demand and from our own intrinsic position.
Operator
operatorAnd the next question comes from Adam Gildea from Bank of America.
Adam Gildea
analystJust a quick clarification question on my side. On Slide 20, when you went through the breakdown of VCM improvement, of the 590 basis points improvement that come from ESL and VAS margin, would it be possible to give a little bit of color on what percentage or a broad split of that between recurring VAS increasing as a percentage of overall VAS revenue and maybe any improvement in the actual ESL hardware margin?
Thierry Lemaître
executiveWell, I will not give you a precise figure, but the flavor is that it's largely coming from the hardware. But just keep in mind that our capacity to be able to be strong on the gross margin is coming from the fact that we're able to combine solutions, which are both hardware and VAS. That's because customers are interested in potentially buying VAS later on, that they are also selecting us on hardware and that we succeed in getting some product differentiation and therefore, some pricing power. So it's always very difficult to be able to make a clear split between both. But definitely, yes, it's true that we have this year, again, a good improvement on the hardware business.
Adam Gildea
analystOkay. That makes sense...
Thierry Gadou
executiveAnd it's driven by the strong innovation in...
Thierry Lemaître
executiveInnovation in the hardware.
Thierry Gadou
executiveIt's -- we should probably rename all these ESL and DSS. And probably this will become sort of IoT division because it's...
Olivier Gernandt
executiveOkay. We'll take more 2 more questions.
Operator
operatorAnd the next question comes from Johannes Ries from Apus Capital GmbH.
Johannes Ries
analystCongratulations to really outstanding numbers and a really great forecast. Only 2 short questions from my side. The first question regarding the impact of the currency. In the past, the strong dollar was always negative. Will in '25, this turnaround if the dollar gets further -- maybe further strength, is it good for you? Or is it still at track? And second question, maybe on the pipeline, you can update a little bit how maybe the pipeline looks outside the traditional groceries business, which is by far the largest, but maybe how much the other verticals in the retail now start to pick up?
Thierry Lemaître
executiveJohannes, good question on the currency. Actually, it turns out that in the past, it's true we had much more cost in dollars than revenues. Now we've got some profit. So the stronger the dollar, the better it is for us in terms of margin. So yes, it's true that when the dollar is stronger, it is supporting the improvement of the profitability.
Johannes Ries
analystSo is there a chance that the dollar will get further strength, maybe could support...
Thierry Lemaître
executiveAnd on the pipeline, Thierry?
Thierry Gadou
executiveYes. On the pipeline, I think -- so we see already -- looking back, we see already a very strong trend, particularly in Europe, where we expand in literally all the verticals of retail. And what we do is, we also try to adapt to those verticals with very verticalized and special solutions. I mentioned a few during the call earlier. But so we're developing -- we're very serious about the non-grocery. Obviously, there are many, many sort of -- obviously, even in Europe, there are still a very large number of retailers to still penetrate in terms of -- in the grocery area or, let's say, the food in general, but including convenience stores, hard discount, et cetera, and general supermarkets. But there is a very big potential in fashion, in nonfood, in specialty, in eyewear, in plenty of them. So we have a very, very large portfolio of quite specific solutions. For instance, we have developed for -- and it's very relevant for a number of retailers in the world who are absolutely sort of greenfield for us right now, solutions where in the same device, you have not only the display, not only obviously the pricing function, but also the security, the inventory and the location functionality, all in one device. Now you can think of so many areas in retail where this is critical, and this is just new. So we have plenty of growth avenues in many other areas of retail, which have -- we're just scratching the surface. And this is because we are managing growth in the long term. So the question is, where is going to be our company in '27 -- this we know, but in '28, '29, 2030? And retail is a huge sector with many, many -- so I just wanted to illustrate, yes, the pipeline is big, and we are working with -- I mentioned automotive retailing is a great sector on which we have solutions that are starting to ramp up. It's a very big one, sort of -- it's something for the future, not everything we scale. And we've given our growth target for the year and our target revenue for '27. So -- but there is a lot of things going on behind those plans and a lot of very exciting solutions to optimize retail in tens of verticals.
Operator
operatorWe will now take our last question -- and the last question comes from Gilles Crespel from Alizés.
Gilles Crespel
analystI would like to extend usual congratulations for the results and the momentum, the perspectives. If you allow me, I'll have 2 quick -- very quick ones for Thierry and one for Thierry -- well, two for our beloved CFO. One is, there is an IFRS restatement related to Walmart contract. I just wanted to check whether it would continue over the new tranche of the new -- well, the 4,600 stores or whether this was -- so is it about a cover contract? Or was it related to the first 2 phases? And then I'll go on with my 2 follow-up questions.
Thierry Lemaître
executiveOn this topic very specifically, so I mentioned that there is an impact, which is EUR 55.8 million negative impact in IFRS. These are 2 restatements combined, yes, they will continue up until the end of the rollout. So it's not only for the first 2 phase, that will continue up until the end of the full completion of the rollout.
Gilles Crespel
analystOkay. For all Walmart stores, correct?
Thierry Lemaître
executiveYes. Yes.
Gilles Crespel
analystOne little one still for you is, could you give us the status of the rollout with this large customer? You mentioned 200 stores at the end of H1. Where did we stand at the end of H2?
Thierry Lemaître
executiveWe had a kind of a commitment with Walmart to deliver to Walmart 500 stores, which was the first tranche, the first SOW. And we stuck to this commitment. So we delivered 500 stores to Walmart.
Gilles Crespel
analystExcellent. And the last one is a little wider. Either of you may shed some light. Vusion has been deploying its technology based on both open standards and some more closed. Well, and I guess Walmart was part of the pressure to open some to use some -- et cetera. Now that Vusion is getting bigger and bigger, could you give us some light on what Vusion's position is going to be against large software editor specializing on retail, be they ERP or more specific or dedicated software such as price optimization software, et cetera? There is a whole array of software editors, and I would be most interested if you could shed a little light on this. Sorry for being possibly a little open question for a conclusion question, but thank you for your light.
Thierry Gadou
executiveYes. So it sounds more like a 2-hour conference than -- no, but I would give you the short version of the answer. We are absolutely with a clear strategy of becoming, let's say, an enabling infrastructure. So it means that we do develop a number of services on the platform. But we -- you mentioned -- sorry, I mentioned in NRF how many booths on which we were positioned. It was, of course, our booth. We had one of the largest booths of the whole show, but we had 10 other booths that were displaying our solution. And I mentioned it was really very large tech and software companies and including companies like Blue Yonder, which fall exactly in the category. Why? It's because we are digitizing the store. We're datafying the store. But this is an infrastructure that provides data for a large array of software vendors who can develop use cases around understanding what's on the shelf, understanding what's -- who's in the store. And so there are multiple plays around store efficiency, shopper engagement and retail media. So we see ourselves as an infrastructure partner for these companies. And so we are working increasingly as a platform. And we will, in '25, announce new strategic partnerships where our role is to be a platform that is enabling -- because that's what's missing right now in the CPG retail value chain. What is missing is what is data in the store. It's opening the light in what's going on in the store. And that's really what we try to do, not to do all the use cases. There are plenty of partners who can create value with what we deliver. And our positioning is this one. So I said it's a short answer, so I'll make it short. But I hope it does address the fact that we are going to collaborate with more and more vendors. We announced a partnership recently with a company called StrongPoint, which has a great solution in terms of in-store fulfillment. Well, we don't -- it's much better for us to have these players trying to build in-store fulfillment applications on the base of our platform, and that's a win-win situation where we share value and create value much faster in the world. So that's our strategy.
Thierry Lemaître
executiveThank you very much.
Thierry Gadou
executiveThank you. And yes, nice being with you and see you soon -- well, soon, actually, end of April is going to be our next conference. So in the meantime, have a great evening or afternoon for the U.S. auditors. Thank you. Bye-bye.
Operator
operatorLadies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.
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