Walmart Inc. (WMT) Earnings Call Transcript & Summary

September 16, 2026

NASDAQ US Consumer Staples Consumer Staples Distribution and Retail conference_presentation 23 min

What were the key takeaways from Walmart Inc.'s September 16, 2026 earnings call?

In the Q2 fiscal year 2026 earnings call, Walmart Inc. reported strong marketplace growth, with a notable 52% increase in general merchandise sales attributed to its marketplace segment. The company emphasized its strategic focus on enhancing assortment, pricing, and fulfillment speed, which management believes will continue to drive growth. Although specific revenue and earnings figures were not disclosed, management indicated that the marketplace is becoming a critical component of Walmart's overall business strategy, with plans to leverage its extensive supply chain and fulfillment capabilities to enhance customer experience and drive sales growth.

What topics did Walmart Inc. cover?

  • Marketplace Growth Acceleration: Walmart's marketplace has seen over 50% growth in the first two quarters of 2026, driven by improved assortment and fulfillment capabilities. Manish Joneja stated, "When that whole pipeline fires up, you see basically conversion happen to a whole different level."
  • Integration of Marketplace and Stores: Walmart is enhancing the integration between its marketplace and physical stores, allowing for faster delivery options. Joneja noted, "We do not want you to feel any difference between a first-party product or a third-party product."
  • International Expansion: Walmart is extending its marketplace model to Canada and Mexico, leveraging its existing infrastructure. Joneja mentioned, "We are starting to have the same playbook, leveraging that basically accelerate those markets."
  • Higher Margin Revenue Streams: The marketplace is positioned as a key driver for Walmart's second P&L growth, with Joneja stating, "Marketplace is a lynchpin for our second P&L growth." This indicates a strategic focus on higher-margin revenue opportunities.
  • Supplier Education on Advertising: Walmart is actively educating suppliers on advertising capabilities, which is expected to enhance sales. Joneja emphasized, "The more we educate people on this, the more they see growth, it just creates a flywheel where they come back and invest more."

What were Walmart Inc.'s September 16, 2026 results?

  • Marketplace Growth Rate: 52% (compared to Q1 and Q2 2025, indicating strong acceleration)
  • E-commerce Growth Rate: 43% (for online pickup and delivery, indicating strong demand for e-commerce services)
  • Conversion Rate Increase via WFS: 50% (higher conversion rate for items using Walmart Fulfillment Services)
  • Cost Reduction via WFS: 15% (lower cost for items fulfilled through Walmart Fulfillment Services)
  • Supplier Participation in Advertising: 50% (of sales came through Walmart Fulfillment Services, indicating strong supplier engagement)

Walmart's strong marketplace growth and strategic initiatives signal a positive outlook for the company, particularly as it leverages its extensive supply chain and fulfillment capabilities. Investors should monitor the continued integration of marketplace and store operations, as well as the international expansion efforts, as potential catalysts for future growth.

Earnings Call Speaker Segments

Peter Keith

analyst
#1

Okay. Thanks, everyone. So my name is Peter Keith, senior research analyst at Piper Sandler, covering consumer hardlines and broadlines. I'm very happy to have Walmart with us today and particularly excited for this discussion, which is going to focus on Walmart marketplace. So with me on stage is Manish Joneja. He is SVP and Global Head of Marketplace and Fulfillment Services. So Manish, great to have you here. Thank you.

Manish Joneja

executive
#2

Thanks for having me.

Peter Keith

analyst
#3

Let's jump right in. One thing that really stood out to me if we look at year-to-date results is the acceleration that marketplace has seen. You've seen 50%-plus growth in Q1 and Q2 which was a pretty healthy acceleration from 2025. So what do you think about some of the key drivers to that acceleration?

Manish Joneja

executive
#4

Yes. So I'm going to address this mall close room. So I'll address all of you together. So when I think about our growth, there's no one particular thing that we change. It's the fruition of everything we've been doing for the past few years. So look at marketplace or an e-commerce business, we look at the right assortment at the right price, at the right speed that discoverable. So what we're investing in is focused on rather than vanity metrics like what are the right use people looking for in a particular market, in a particular month, enabling sellers to price it right. So building tools and capabilities are -- they can set a low bar and high bar and compete with others. Third part of it becomes speed, which is critical. Think about same-day promises, next year promises. Part of my business is also to run Walmart fulfillment services where we have our next-gen FTEs that we invest in, and we place sellers' inventory there. So in place that inventory that converts a 50% high conversion rate overall and when you add ads on top, that creates a discovery mechanism. So when that whole pipeline fires up, you see basically conversion happen to a whole different level. So that's what I'm noticing is the growth coming in from like getting all those pipelines connected together and our investments being off.

Peter Keith

analyst
#5

Okay. All right. Thinking about on a go-forward basis, obviously, you would see a good runway for growth. Do you think those types of things coming together could continue to drive this type of growth? Is there anything new that you're excited about that suppliers were starting to ramp up with?

Manish Joneja

executive
#6

Well, I feel like I get in a candy store, sometimes it's a first inning right now. So we're getting our assortment, price, speed and discovery together as such. But when you look at our assortment, right, working back from customers, we still have gaps in assortment. So as we're getting more assortment, we focused on getting the right assortment placing them in the right node, the same day, next day delivery becomes critical to promise, putting them in stores which we'll talk about in a second as well. But those -- that gap actually is really exciting because we're filling those gaps, getting the right brands, the right sellers, the right D2C companies that can buy it. So getting K Beauty, for example, that's right now sitting in the back of the stores, our FCs and my wife talked to me a lot about those brands, which I forgot, but I think Medice and others, right, that we get on board. So we've seen that materialize really fast. It's helping us connect with new customers. So a good example, we got Nespresso. I think they've talked about this recently. 40% of the people who bought that from us, never bought coffee from us before. So we've seen our existing customers capitalize on this assortment that was never available. And we're seeing new customers coming from the new assortment that we are getting. We're seeing higher penetration of higher income households that are buying like my wife is never knew -- I mean, we have our CMO William White, who did the campaign. I think that was like a master stroke, right? And my wife didn't know that we carry or we say -- So now she knows and she's buying it from there. I never bought it before for Walmart. So we've seen that trend happen more and more as we increase more assortment. The second part of this, when you think about growth is also international. So my role changed to look at global marketplaces, which includes Canada and Mexico. Canadians and Mexicans want same thing, right assortment, right price, right speed, that discoverable. So we're starting to have the same playbook, leveraging that basically accelerate those markets. We open up dotcom for Canadians and Mexicans to buy U.S. assortment from our sellers now. So that's open. And the last third part of that kind of equation becomes connecting to broader Walmart. Now one of the best advantages that I've had building marketplaces that Walmart had invested in these foundation blocks for decades. We have one of the best supply chains ever in the world because we brought in goods from China and Vietnam. Now we can extend that platform to our sellers without significant investment. So they're piggybacking on the back and that really exists. So connecting the dots between those in the stores is another factor for growth. So still the first innings.

Peter Keith

analyst
#7

Okay. That's exciting. Maybe I'll just take a step back and we'll just talk about the competition in the space. So it's competition is intense and there is global competition. You've got a major competitor here in the U.S., obviously, they have a very large and somewhat mature marketplace. So why does Walmart need a marketplace? And sort of what's different about your opportunity versus others?

Manish Joneja

executive
#8

Yes. So it starts from customers backwards. We want to serve our customers what they want, need and love. That's a phrase I use in our team, it's not just about needs. It's also about what you want. So the example about the brand actor was a want, not a need, but our customer is searching for these brands. So when we work backwards from that, what our sellers bring to the table is that assortment to the table in our fulfillment warehouses and with ads. That just allows our customers to be in Walmart and shop for different occasions. So now when you come in for, let's say, grocery, you can also find farmers dog, right, there that you can buy with it. You can also find the cap beauty elements that didn't exist before. Even sneakers that my kids are crazy fan sneakers, they love soccer, I can find those goods that I could never find before. So the objective is to serve our customers what they want, need and love. And we don't have to carry every single SKU. We have to keep our promise to have it at the right speed and inform a sellers what price would look like and have them be discovered. And when you create those -- that ecosystem together, that just basically drives conversion because our customers get more options, they retain. We see them spend more, spend more frequently and spend more in different SBUs like fashion, home, hardlines that never thought about before. In terms of differentiation, when you think about marketplace brings this massive assortment overall that our customer is looking for. Combine that with the foundation I talked about for Walmart, where we have stores right now, we have FCs, next-gen Cs. We're helping them bring goods from source countries into the market. When you compound those, that just leads to a whole different multiplier in terms of their growth. When sellers see that growth happen, they bring more assortment that customers -- our customers buy more need some more membership. So that creates a whole fly view. That's a key differentiator versus anybody else in the market that nobody can replicate the 4,500 stores that we have in the market plus the assortment that we're getting in.

Peter Keith

analyst
#9

Yes. Okay. With the assortment, I think Walmart is obviously very well known for grocery and consumables. I guess the marketplace over-indexed to general merchandise, is that we are seeing a lot of new brands show up that maybe Walmart has traditionally offered?

Manish Joneja

executive
#10

Yes, it is. So marketplace is predominantly general merchandise. It doesn't mean that there's no food elements to it. There's international grocery shelf-stable grocery that we get. But it's a high mix of fashion, home, hard lines, electronics and toys. What that does is it creates a resonance with our customers when they come and look at, hey, I want to buy something from a store where the goods may not be available, we surface that with discovery. And that's where the ads element comes in as well as you guys know, when you bring a new item to any marketplace, there is something called a cold start challenge. Like if you've been selling tight bars all your life, search might show you tight bars. Ads and our organic search teams helps us deconstruct that, so the new items have a chance for sellers to go and sell, and they can inform their product behavior accordingly to redesign it.

Peter Keith

analyst
#11

Okay. Interesting. Maybe sticking on GenMerch. So if we look at the overall results for Walmart, the general merchandise comp in the second quarter was up low single digit. Marketplace, you're saying is mostly GenMerch, up 52%. How does the marketplace numbers impact that overall GenMerch same-store sales?

Manish Joneja

executive
#12

Yes. I think same store, we're talking about this recently as well that we need to do a better job educating how we look at the business, how we run the business. Same-store comps are the right comps for traditional retail. We should always look at that. What we're working on how do we provide complementary metrics that tell you essentially that those stores are no longer just stores. They become fulfillment nodes. E-commerce, online pickup delivery grew 43% last quarter. It keeps on growing. People want to buy these items much faster. And think 95% of America is in 3 hours delivering of stores, 60% is within sub 30 minutes. So stores are no longer traditional retail stores. They become nodes. They become a neighbor for marketplace and e-commerce both. So we need to do a better job of complementing with metrics and how we obsess like every Monday, we sit with Dave, who is our CEO, and look at not just like same-store com, but overall how the business is performing. How are we thinking about bleeding basically between different businesses because you're right, marketplace, we report our net sales, GM's not a metric you're looking at, how we're looking at growth for GenMerch within it. I expect GenMerch to grow more and more with Marketplace, and that's going to get fulfilled more and more by our store node. So we'll start evolving to a unconventional retailer, if that's the right word, but it's more than retail.

Peter Keith

analyst
#13

Okay. All right. Maybe that's a great segue to the next question, which is with your store base. And we think of a lot of retailers that are trying to open up their own marketplace. It seems like it's a little bit separate. It's going to be drop ship from the supplier, and it's, I guess, it doesn't really have a lot of connectivity with stores. It feels like you guys are trying to drive this integrated experience where marketplace and stores can work in partnership -- maybe talk about how you're doing that and how that could be a competitive advantage.

Manish Joneja

executive
#14

Yes, that's something I'm super excited about. So as a customer, we do not want you to feel any difference between a first-party product or a third-party product. We don't you want feel a difference between FC fulfil versus store fulfillment. Our stores are massive advantage. It's like throughout the U.S., not just U.S., Canada and Mexico as well. What we started now is when you buy some goods from our marketplace, typically, it goes through SC, -- same day, next day, 2 days, if it's a non-sort so far, I might take 3 days, right? What we now started doing is we inform based on data insights, which region customers are looking for what in that particular node and started basically forward deploying inventory into the stores in the back. So when you have added mill or potatoes to your cart, like you said, you come in for grocery, now you can see third-party merchandise in there. It's not every single item, but what might sell in Seattle in December is different than what might sell in Dallas in December, right? So we look back from those customer demographics and sales patterns to forward deploy inventory. What that does is OPD is a massive growth engine for us, the backbone for us. It just basically now allows sellers inventory to be discovered as part of that and added to the same cut, and be in a door in sub 30 minutes of 3Rs depending on where you are. And that's a major unlock, which I expect to keep on growing. We're ramping those things up essentially with our sellers working with them over a long period of time, midterm, it's also a monetizable opportunity. on the shelf, it's 1 of the most valuable space, basically, right? So how do merge third party with one first party, that's a really important thing for us. What we've seen is we have suppliers who become sellers, new sellers who become suppliers. A lot of brands come in with marketplace. They test out. They find the top 10 SKUs. We work with them to find out where to place them and we buy them. Or we have suppliers to say, "Hey, I have 100 SKUs with you, I have 10,000 more that are selling and we bring it to marketplace." So you'll start seeing osmosis between cells and suppliers, which benefits our customers, benefits us as well.

Peter Keith

analyst
#15

Interesting. Okay. The -- as you mentioned, for deployed inventories, you're bringing some of that marketplace supplier inventory into stores. Is that offered on shelves? Or you're keeping that in backroom mostly for delivery purposes?

Manish Joneja

executive
#16

So right now in the back room, we're starting with the back room to place there. Sellers do want more space. They want to sell more, they want to offer. We -- the first question was like about growth, right? We have to make sure it's the right items. Every item is not the right item for every store and every month. So we have to work backwards from what's selling. So partnering with sellers and our insights seem to play since starting in the back room.

Peter Keith

analyst
#17

Okay. All right. That will be interesting to see how that evolves. A great element of the Walmart story is sort of this changing mix of business, and you have these higher-margin revenue streams, I guess, some people called the second P&L. So marketplace being one of them, advertising, supplier advertising and then -- and fulfillment services. So how does, I guess, Marketplace fit into all of those? And maybe you could share some metrics around like supplier usage of advertising or fulfillment services.

Manish Joneja

executive
#18

So what we see is it's sellers' inventory that comes into the ecosystem overall, right? So when we get this inventory we start seeing our ecosystem connect together, so until of ads, right? John David Rainey, our CFO, a few quarters ago, I think he used a really good phrasing marketplace a lynchpin for our second P&L growth. I would say it's the engine. So as we get more assortment and as we connect that with the right price, the right speed with our investments we talked about, right, and get them to WFS, which is talk about that for a second, is we see 50% high conversion when IFS assets 15% lower cost when it's in BFS. So you're actually getting 1.5x sales at 15% better margin that you can invest back into your business or your customers. And those things connect together with ads, if an item is in WFS and they have ads on it, we see sometimes 5x GMV growth. So it becomes a force multiplier together. That's our second P&L. So we do look at individual P&Ls all the time, but the ecosystem is marketplace. We get referee, WFS fulfillment services, it's ads on top of that. We are also looking at data ventures. That just create a whole different offering for a seller. What we make sure is that the sellers have access to those tools but also have margin that they can invest back into the ecosystem. And whenever we've dropped fees to test things out, we've seen them invest back into Walmart ecosystem, they pass the savings to customers. That comes out really well. So that's how these things play together.

Peter Keith

analyst
#19

That's interesting. The -- I guess on the advertising piece, that's been growing really nicely. You've made the VIZIO acquisition over a year ago now, right? 1.5 years ago, yes. Is there an education process for suppliers that are in marketplace to show like the full kind of top of funnel to bottom funnel capabilities that you guys have? Does that take some time? Or are suppliers ramping up quickly with advertising?

Manish Joneja

executive
#20

We are -- so we've seen heavy penetration into advertising as well as WFS. So 50% of our sales came through Walmart fulfillment services. We're seeing more and more sellers enroll into fulfillment services. As they do, we have our teams that work with these sellers to educate them about ads, it's more than ads actually. So influences, affiliates, I think about creators. So we have a creator base that actually works with you. If I'm selling a dog product, I love dogs, I'm going to talk about dogs for a second. If I'm selling a doc product, you want the right creator and the influencer you don't want like any influencer creator, right? So we have a creator team in marketing that connects those dots. So what we're offering is like, "Hey, you might have a product that may not do well with SEM, but could do with its affiliate. We'll educate you or not." It's your decision, but we want to offer your options you might want to deliver -- invest $100, you might want to invest $10,000. And how to distribute that dollar into the right forum so that you have the right ROI for your item, specifically, not a generic item is really important. The more we educate people on this, the more they see growth, it just creates a flywheel where they come back and invest more. And as they get new items, they also invest in creating new products. What we've seen is a lot of our sellers and suppliers have created dedicated products of Walmart customers because what sells in Walmart might be different in a month and what sells in other places. So these guys are learning more about customers. They're seeing phenomenal growth in what they're designed for the customers because they're designed for you specifically versus generic customer.

Peter Keith

analyst
#21

Okay. And so you mentioned on advertising, I did want to also then ask about Walmart Fulfillment Services. The metrics you said is a 50% higher conversion rate if an item is involved in WFS. Could you talk about what drives that? Is it the speed of delivery, appealing to consumers? And then is that attracting more suppliers into the WFS network?

Manish Joneja

executive
#22

Yes. So it's I'm going to said it before, because I used to work in different places, but as a seller in the middle as well. I used to sell on Walmart as well. So if you're a seller, you would know that fulfillment is a pain. It's not something you want to deal with, but you have to deal with it. It's complex, it's expensive. The good thing is that Walmart has been doing this for decades, and we don't have to redesign things we just sort of piggyback on top of it. So we made next-gen investments. We've made store investments, right? But as a seller, now what you can do is you just tell us to pick the product from 5 ports in China or wait now or India, we'll pick it up. We will deploy that inventory based on the heat map of the country. So if I can remake 5 nodes in the country, I can reach anybody same the next day. So I basically place that inventory based on where sales signals are coming from, so sell us trusted with that. Third part is, if you're a seller, you don't want your inventory tied if it's not selling at the velocity you expect to. So a lot of sellers multiple marketplaces, and they have their own brands as well. We have some large brands that we are working with right now and they're activated to. Now when you place your inventory into Walmart fulfillment services -- it actually lets you not just fulfill Walmart orders, but we can fulfill partner like different marketplace orders and a D2C sites or Shopify. You can actually just fulfill your business through us. That gives you more confidence to fulfill those orders at a 15% lower cost while having the same speed that you are used to. So when people do that, what we see is, if you search Walmart, you'll start seeing a Walmart membership batch. We want more members. They want -- they spend more. They spend more frequently, they spend across all of assortment that we have. As we do that, we see 50% conversion uplift at a lower cost, and they love that, right? And then we educate them on ads. Because now you have the items, replicated around the country at a lower cost, we got them from China or wait on India, where they were inbounded to U.S. Now we see multi-X growth. So that's the benefit of Walmart fulfillment services is piggybacking on the assets that we already have. It's all about like a few bill car, right? Like my foundation already exists. I'm putting two blocks on top, which is much faster than building the whole foundation.

Peter Keith

analyst
#23

Okay. That's a nice flywheel effect. Maybe building on foundation another topic is the global opportunity. So that is part of your job title now. You have the infrastructure built on the U.S. how is easy is it to take the marketplace capabilities and then bring those to other countries, whether in North America or other parts of the world?

Manish Joneja

executive
#24

It is something we are focused on right now is call it leverage, it's the same playbook. We've solved the playbook in the U.S. and keep on evolving it. Now what we're doing is extending that playbook in the platform, both to customers and sellers in Mexico and Canada and then Chile. Those are the markets that we're investing right now is -- if a seller comes into U.S. and if you're listening an item, we don't want to say, "Welcome to Walmart U.S., Welcome to Walmart Canada, Welcome to Walmart Mexico. Welcome to Walmart," and you're done. So we're now taking that ingress point of weasel comes into the ecosystem. And if you have ever sold or bought internationally, there is real barriers and they perceive barriers. And a lot of sellers -- most sellers want to sell more. It's just that they don't have the knowledge to understand it's not that complex. We can simplify it for you. So now what we've done is that when a seller comes to U.S., they can expose their inventory internationally. We can deploy those into our nodes near the border, so we can do fast shipping out of that. And as we start selling as a seller, you don't have to kind of creating a new product. You have the same product you can actually play. So as the demand comes, we see these sellers moving into the countries. So there's OFS in the U.S., in Canada, in Mexico in this cross-border boat. So seen sellers basically almost like Osmo is like I'm going to place these SKUs into Mexico, these into Canada. And what we've done is we've exposed the U.S. inventory to Canadian and Mexican like I said. So we opened multiple doors for them, so they can test it. A lot of sellers know exactly what's going to sell. They want to move those items right away. Other sellers want to dip their feet in the water and see what really works. Same, lower cost, higher conversion, higher sales, and we see these sellers and big brands actually move into those different nodes.

Peter Keith

analyst
#25

Okay. Interesting. Just wrap up this discussion, which I thank you for today. It's very fascinating. But as we think about in 3 to 5 years from now and Marketplace has been successful, what it looks different for Walmart within the marketplace context?

Manish Joneja

executive
#26

I think it's a question of when and how fast. We just recently held a seller summit in San Diego for U.S. sellers and before they're in China for China sellers. And done this 4 years now, the seller summit. And every single year we go back, the cushions evolve. The first year was you have a marketplace. Yes. Okay. How do we sell in the marketplace, how do we get in WFS. Now the question becomes like, hey, you have marketplaces, but what do I need to do to Canada and Mexico to sell more? Which items do I need to bring? Like how do I actually move these items into ads -- the question is well to how much more can I grow with you versus like how can I grow with you? And those questions inform us and those sessions are like goal for us. We get feedback about what's working, what's not working, you going to design the platform for them with them, and that's very distinctive versus a lot of other retailers and marketplaces that run this kind of business. What I expect is as we grow, what we told sellers this time was like, hey, ask us how much more can you grow with us and hold us accountable and we'll deliver those goals, but also start building brands. So rather than from a seller's perspective, it's no longer about I want to sell 1 item. So I want to build a brand for myself. And those brands can travel now to other countries with us. It's not just U.S. It can basically create a North America, Chile, South America basil connectors, right? So how much we go -- For a customer the boundaries between 1P and 3P will start eroding. So you wouldn't care about the first part your adamthird-party item coming from an FC or you have a milk with large Pace coming in our sneakers coming in the same basket in sub-30 minutes. And as we do that, the economics play out. We see it being a much more profitable business for sellers, for us and for our customers. That's really exciting.

Peter Keith

analyst
#27

Okay. Great. Well, we'll look forward to watching that progress. Thank you very much, Manish. Really appreciate your time and comments. It's fascinating work you're doing with Marketplace.

Manish Joneja

executive
#28

Thank you. Thanks for having me. Appreciate it.

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