XPO, Inc. (XPO) Earnings Call Transcript & Summary
September 23, 2020
Earnings Call Speaker Segments
Clare Bottle;Women in Logistics;Vice Chair
attendeeWell, it's 1:00. Good afternoon, everybody, and welcome to the Virtual Diversity Roadshow from Women in Logistics. My name is Clare Bottle, I'm the Vice Chair of the Women in Logistics Forum, which is part of the Chartered Institute of Logistics and Transport. And I'd like to warmly welcome you to this event on behalf of both those organizations and also XPO Logistics, who are our sponsors. We're hosting 5 events this week. Each one is for an hour at lunchtime, and we hope they'll provide an accessible, interesting and engaging topic for you to take part in. So closed captions are available to help you follow the discussion. And that's accessible via a button on the Zoom menu. You'll also see that we have a chat function and a Q&A function. The panelists today will be taking questions from the audience. So please put your questions into the Q&A section. We may not get to them until probably a bit later during the session, but you're welcome to add questions at any time. Before we go any further, please can I point out that this session is being recorded. So we're hoping that the conversation today might take on a life of its own and continue beyond the session at lunchtime today. Perhaps that will be taken up on social media. We'd encourage you to use LinkedIn and Twitter to talk about today's topic, both after the meeting and maybe even during it, too. So on Monday, we looked at diversity in its holistic sense and how that is an industry-wide challenge. On Tuesday, yesterday, we were talking about careers and professional development in the pandemic. Tomorrow, the topic is about how to integrate people with disabilities into logistics workforces. And on Friday, we'll be rounding up with a discussion about how to be a good ally. But for today, we're looking at Relationship-Building in Logistics. And I'm delighted to introduce you to our expert facilitator who's an Account Director at XPO Logistics, Sarah Booth. So without further ado, I'm going to hand over to Sarah, and she will introduce you to the topic and the panelists. Thank you very much.
Sarah Booth;XPO Logistics;Account Director
executiveThanks, Clare. Good afternoon, everyone. Thanks for joining us, and thanks to our guests who are here to discuss Relationship-Building in Logistics. As Clare said, I'm Sarah Booth, an Account Director for XPO Logistics, who are a leading global provider of transport and logistics solutions. So for me, there are 2 key fundamentals to any mutually beneficial business relationship, and they are respect and trust. These are essential, particularly in logistics, where companies rely on 3PLs for mission-critical operations. I'm personally really looking forward to today's session and discussion and to explore more about the importance of relationship-building. And here in our panel and new the audiences' experiences. I'm pretty certain we'll be in for quite a packed hour. I'm going to start and ask each of our panel to introduce themselves and the business they work with. So I'll start, please, with Gonta, followed by Alice, Matt, Jo and Kevin.
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeGreat. Okay. So good afternoon, everyone. My name is Gonta Kashio. I work for Shiseido Company. It's a Japanese beauty company, and I am the EMEA Regional PMO and U.K. CEO, with primary responsibilities in transformational projects such as M&A, PMI and change management. So I'm delighted to be on this forum, especially given the fact that at 70% of our employees are represented by women, and it's very encouraging. It's fine to see this forum in the logistical domain.
Sarah Booth;XPO Logistics;Account Director
executiveThanks, Gonta.
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeThank you.
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeThank you, Gonta. I'm Alice Spink. I work for Nestlé U.K. Limited as the third-party contracts manager looking after the current facility, East Midlands Gateway, run by XPO Logistics. The sites dispatches and distributes across the whole portfolio of Nestlé products with the exception of Nestlé Purina Petcare. Very much looking forward to be part of the panel this afternoon and look forward to some interesting discussions. Thank you.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeThanks, Alice. Hi, I'm Matthew Shepherd. Thanks again, as been said before, for all joining this afternoon. It's really, really exciting opportunity for me to be part of this panel and certainly with the other panelists that are on board. So as I said, I'm Matt Shepherd, I'm Head of Shipping and Logistics for Ted Baker. So I look after all the global operations. We have one in Hong Kong, one in the U.S. and our main super DC in the U.K. and then everything in between. So shipping those goods from the factories to the DCs and then out again to our end customers and stores.
Jo Godsmark;BigChange;Chief Operating Officer
attendeeSo good afternoon, everyone. My name is Jo Godsmark. I'm the COO of BigChange. BigChange are the providers -- one of the U.K.'s leading providers of mobile workforce management solutions. So that's tracking of vehicles, but also workflow management for mobile workers. I joined BigChange about 18 months ago when BigChange bought the company. I was then co-owner of that, which was Labyrinth Logistics Consulting, which I co-owned with Ruth Waring, who founded women logistics together with Clare. So it was actually at the very first women logistics event in 2008. I'm absolutely delighted to be here today. Before that, I did many years at Mars, including heading up the logistics procurement team and also looking at the logistics solutions there before moving on to European role. I've chaired the CILT's outsourcing procurement form for several years. And as part of that we've done research into what makes a good outsource relationship and also some of the barriers to outsourcing and outsourcing relationships. I'm also Chair of the board of Trustees of Transaid, which many of the people on this call, I think, support very well. And in 2018, in the moment of madness, I co-wrote a -- The Logistics Outsourcing Handbook with Gwynne Richards, who is not a member of the forum, but doing a lot of the work that CILT has done in this area. So absolutely delighted to be here with you today.
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeThanks, Jo. Good afternoon to you all. Delighted to be here. My name is Kevin Richardson. I'm the Chief Executive of the Chartered Institute of Logistics and Transport, a role that I took on in 2016. And prefer of this making sound a bit like an XPO event. I was XPO prior to taking on the role and was in logistics operations for 37 years, initially starting in manufacturing. But then ending up as an executive of TDG and then into Norbert, where I was part of the Norbert Dentressangle Logistics International team to working mainly outside the U.K. And then so that leaves 6 months with XPO before I turn to the dark side and joined the Institute. We're delighted to be here.
Sarah Booth;XPO Logistics;Account Director
executiveThanks, everyone. So I thought we'd start with talking about what you consider to be important in building a relationship and what you're looking for in a logistics partner. And Matt, if I can direct that to you first, please.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeYes, sure. Thank you, Sarah. So I think the key for us, and it's one of our mantras at Ted is around the people. And I think that's the first thing we look for in building relationships. And certainly, the first thing that we looked for when we engaged with XPO. I think at the moment, and I'm sure we'll get on to this later around the current situation around COVID and things like Brexit coming up, I think that's where absolutely is key to have the right people around you, the right partnership to make sure you can get through these challenging times. And obviously, with XPO being the experts in logistics, that is why we chose to come with a Tier 1 3PL. That point is more crucial than ever that we have the right people on both sides of the fence, whether that be on Ted side and within the logistics and shipping team and at our local site. And then obviously, from a central point of view with yourself, Sarah, from XPO that we can have these open, honest discussions. So people is the first thing. Passion goes with that hand-in-hand, I think. We want people that are working with our brand, and we want to work with a partner that is as passionate about head and the retail business, as they are about logistics and shipping as well. And making sure that we do what we do, we do it well. We do it as efficiently as we can. And obviously, we do it at a good cost as well that everyone is comfortable with understanding the areas of business enough to make money. And so does XPO. And as long as there's a understanding, I think that's the good foot in for a successful relationship. And I think that is something that we have developed with XPO, and we've got to a really, really good point. And a relationship that we are very, very proud of at Ted. And we often say that people at XPO are more Ted than Ted sometimes, which I think is great and a credit to the team at XPO for shaping that and working with us on it.
Sarah Booth;XPO Logistics;Account Director
executiveAnd I think it's worth pointing out Matt, that relationship didn't necessarily start off in that same way. It's taken a while to develop that, hasn't it? It's not just the way, we didn't start working with you day 1, and everybody got each other. That wasn't the case from day 1.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeYes, I think there's always bumps and there's always -- and I think that's good to happen at the start of the relationship because it's a way of really getting to know people, really getting to know how people work, how they behave in certain situations. And it gives you a good footing to understand what the long-term relationship is going to look like. And I think if you can get through those challenging times, and there's very few go-lives or transitions that I've worked on where there's not challenges. I think we all face them, everyone on this panel and probably everyone watching today, we all face challenges. It's about how you get through those challenges and hopefully, and certainly in our case, the relationship is stronger on the other side. And I think, again, referring back to some of the current challenges in the market today and with the current pandemic, we will come out of this stronger. We will have a stronger relationship for it, but you have to go through those challenges to get the best out of the relationship.
Sarah Booth;XPO Logistics;Account Director
executiveYes.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeIf it was easy, Sarah, it'd be boring.
Sarah Booth;XPO Logistics;Account Director
executiveWell, there is that, yes. It does keep us all on our toes.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeIt certainly does.
Sarah Booth;XPO Logistics;Account Director
executiveGonta, can I perhaps ask the same question to you, please?
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeI think there are certain elements being really covered by Matt, but if I were to add a few points from a Japanese company point of view, initially, relationships really take different shapes and forms, being simply transactional. It could be just service providing. We, in the Asian perspective, we always try to aim to be very long term. And we really believe that a sustainable and value-driven relationship is one that evolves from -- just only from a transactional to a more shared resources and a strategic one. So what we call in Japan, especially in our company, we really strive for co-existence relationships. So this is something in our motto as well, and I think it's deeply rooted in values in Japan. And it really does involve from values of sharing, learning and growing together, which is really driven on common values, shared visions and missions. And I'm a strong believer that you can really drive value for a partnership when you have a general interest from both parties, as we've learned to really build and learn and grow. So you have to like a normal relationship to a marriage. I think there needs to be this element of a common goal, but you really are learning and growing together. And as you've clearly highlighted initially in your statements, Sarah, I think the key ingredient is general respect and a strong desire to deliver on aligned expectations and this is an essential part of trust building, providing the potential if it initially starts off with just being transactional, I think these are the true elements that has the potential to involve into a strong and long-term relationship. And that's the way we would need to really strive for to get that beneficial value from a partnership, in my view.
Sarah Booth;XPO Logistics;Account Director
executiveThanks. And Alice, you probably got a completely different take on this in the middle of going live with an automated chat with us in the middle of a pandemic. It's been quite testing for everybody's relationships, I think.
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeIt certainly has, Sarah. And I think I draw back to a point that Gonta makes just now around the fact that you have to have a shared vision and similar principles as the 2 companies working together because that starts to build that foundation as you progress through. And those relationships then as you develop what the vision of the site is going to be and what it needs to deliver progress over time. And yes, you couldn't have hit the nail more on the head in terms of going live through the amidst of the pandemic and then the continued challenges we see as we ramp the volume up through the sites. Those relationships are being put to the test, but in the right ways and that transparency that we're able to have through the relationships that we've built helps us to work out the solutions to the problem and make our way through. So that we clear the way to get to the next part of the transition.
Sarah Booth;XPO Logistics;Account Director
executiveAnd I think for me, those relationships need to be strong when you're going through challenges and some adversity and you're having to reshape and change the approach that we all agreed and started out with in terms of our plan. And plans are great that the day you write them down, but they change. And I think that relationship piece is quite key and being able to get over the initial shock and then kept round to actually starting to plan for what else you're going to do. I think that's kind of quite key.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeAnd I think, Sarah, it comes to support, it's -- we put a lot of trust in our partners. And then certainly, on this occasion, this is a good example, as Alice mentioned, right in the middle of a go-live, we put a lot of trust in yourselves and XPO to hold good relationships with other customers because at times of need, when we may need support as a customer, we're going to be relying on you to reach out to your wider networks to support us. If you were to have fairly poor relationships with other customers, that necessarily mean -- might necessarily mean that they won't support other sites. And then we all suffer. So there's a lot of trust within XPO that you will continue those good relationships with all your customers so that we can reap the benefits of that as well.
Jo Godsmark;BigChange;Chief Operating Officer
attendeeWell, can I just build on what some of the others are saying? And also on what we've seen come through on some of the chat as well. I completely agree with the points that everyone has made, particularly building on Gonta's point about there's different types of relationships. And there's nothing -- there is a spectrum of transactional to longer-term partnerships. I mean building strong relationships and true partnerships takes a lot of time and investment and so, I'm sure, and fellow panelists agree. And you can't do it with all your suppliers. So you really have to have an aligned view as a company, which of those supplier relationships are strategic and therefore, where you're going to put that investment. And clearly, with the kind of facilities and the services XPO providing to my fellow panelists, that's very appropriate. But there's also other relationships risk, perfectly right to have a transactional relationship. And really what you want there is the right service, good value and much lower to the burden of management, in a way, for that relationship. But I think that there was one of the points in case Kashio made on the chat is what how does it feed into procurement? And I think that if you do decide the relationship is strategic and partnership approach is what you need to really deliver that extra value, you have to start that right from the procurement stage of process. You can't have a short-term cost-driven process that then try to deliver a mutually beneficial strategic relationship. I mean some people do manage it, but you certainly make life hard for yourself. So I think you have to have this end-to-end view and cross-department view on those relationships and have the right procurement process and the right management process taking it forward.
Sarah Booth;XPO Logistics;Account Director
executiveI think you're spot on, Jo, and that does come out in the procurement process with a lot of tenders and working with customers because you can you usually tell quite quickly whether that is going to be a transactional relationship. And you're right, with lots of different relationships with lots of different customers. And it's important to get that right. But during that procurement process, it's usually quite clear. And if it isn't clear, it's one of those things you have to tease out as you're going through that procurement process in terms of what people's expectations are and how much they support they want from you and what they want from you, whether it's just transactional storage space or whether that's transport, services. And I should say that's fine. That's exactly what we're in business to do or whether they want you to work longer term with them and their strategy and develop that. And I think we've got relationships at XPO in all of those fields, and it is about getting an understanding exactly what people want, what the businesses want and how best to provide that.
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeIf I could chip in a little, Sarah. I mean I agree with a lot of what's being said. I think this notion about strategic versus transactional is absolutely key. A lot of organizations when they're outsourcing think they're buying a strategic relationship, but actually, you're positioning it as a transactional one. And your points about it, if you've got a contract that's for the 30 pages of penalties, but no incentive to reduce costs and improve performance, there should be some warning bells associated with that. So it's an often used term, but actually, I think in my whole career, I actually saw very few strategic relationships, and some of the strongest were the ones that have been through significant periods of adversity and it's that point about how you jointly tackle that, recognizing it's not one side or the other. It's a joint situation. And I think we can come out of that stronger. Hopefully, you don't get into it in the first place, but...
Sarah Booth;XPO Logistics;Account Director
executiveKevin, you're absolutely right. And I think it is about trying to understand what people want and what businesses want and how we provide that both from a 3PL perspective and the customers. And sometimes, when we go through that procurement process, my view is in terms of customer initially wants can change throughout that process before we go live. And that's fine as long as it's all captured, and everybody understands what we're actually delivering and working towards. And I think when I look at some of the relationships with the some of the customers we've got the certainly some of the panelists, those relationships and what was expected has changed throughout that procurement process and starting of those relationships. And let's be honest, procurement process is never quick. You don't certainly send out a tender within a couple of weeks you're choosing your provider. When you're really looking to work longer term with somebody, you absolutely are starting to understand a little bit more about who they are as a business, how they are going to support you. We have contracts that do get set up very, very quickly, but they tend to be very transactional. Gonta, I think that's probably again worth bringing you in because we went through quite a lengthy procurement process with you guys in terms of establishing whether we were the right provider or not. How did you pull your procurement piece together? And did that change your requirements change throughout that process?
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeYes. So coming to the point of looking at it from a short-term perspective from transactional and this being service provider. We really came in really with a long-term vision. And as you know, we went through about 16 tendering process, narrowed it down to 8, 3 and then really selected XPO. But with that said, I think I'd just like to share that the basis of our choice was highly mentored by math of our people, passion. I mean these are the fundamental ingredients that you will look into a relationship. But we are really looking for a partner, again, to build and learn and grow. And we clearly, in all honesty, identify some strengths and areas for improvement, and we didn't have a one solution fit in one partner. So we're really looking for someone that have the foundations with whom we can really work with in building the future together. And with the change of catalysts that has triggered because of COVID, we had a very clear vision that we needed to adapt our supply chain footprint that could integrate technology, rapid transformation, physical outlets that could really drive a step up that's more demand-driven, customer-centric and automated. And what we see in Japan and how we drive our business in the Asian markets like China and other Asia, they are really so advanced in terms of our partnership with Amazon and Alibaba. So really, the basis was really to find the right ingredients in terms of the capacity, the capability and the people, the passion and the integrity in order to really see if we could really work with partners in really developing the future supply chain platform together. And those are the essentials. And we're not perfect today. We are imperfect individually, but together, we can perfect that vision together, what is the true essence of what we are looking for and that was the driving criteria behind our selection.
Sarah Booth;XPO Logistics;Account Director
executiveThanks, Gonta.
Jo Godsmark;BigChange;Chief Operating Officer
attendeeI think the -- so I think the -- when we did the survey of CILT and other members about what they -- what benefits they've got from outsourcing and the logistics relationships. Expertise -- drawing on that expertise was a really big, big area. And then we talked about -- if you had walked away from relationship, what was one of the drivers? One of the big things that came out was frustrations about lack of continuous improvement and a lack of innovation. And we actually -- we ended up doing a piece of research about what do people mean by innovation and what do people -- was it actually continuous improvement or was it something much more radical and I think I really welcome what Gonta said because that recognition is no organization, no group of people is ever perfect, but it is actually that willingness to improve, particularly again in those strategic relationships. And -- but also, again, looking at the contract, making sure that the accounts management team, the team that's working on the contract has got enough depth, so that they have got the resource to improve as they have as well as support from the central body, but they also have enough headspace to tackle recourse issues and improve and develop the supply -- the supplies and services in the way that you need them to develop over years because we -- none of us know what's going to hit obviously as people will learn to.
Sarah Booth;XPO Logistics;Account Director
executiveYes, absolutely.
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeI think if you, yes, if you develop that strategic relationship when you're looking at innovation and improvement, again, a lot of organizations looked to the 3PL to deliver improvement within the four walls of the warehouse, within the constraints of the network that they're operating. And actually, if the relationship is strategic, then jointly looking at the supply chain and where the opportunities are is where you really deliver significant benefit because there's only so much productivity you can drive in a warehouse. But if you're able to change the inbound flows, the labeling, the paperwork that is associated with that, the way you deliver into the market, understanding of cost to serve, then you can deliver benefits. And I think if you've got that strategic relationship, you're at that point working jointly to mutual benefit.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeI think there's going to be -- there's going to be an acceptance on both sides, as I touched on before, of the level of investment. If you go into -- and it all comes back to the procurement, the transactional conversation. If you go into this kind of thing with a view that you want the best deal, you're going to screw people to the ground and your partners to the ground. China, penny pint here and there, you will -- I certainly don't believe you will get the best out of that relationship. And investment comes in, in all forms, as it comes from the monetary value of that, through the commitment, the passion of the people again, and we go back to that. There's got to be an investment from both sides. And certainly, obviously, when we're looking at 3PL, an investment from the customer to support that 3PL in whether it'd be resource and the right resource to look at the continuous improvement and the innovation. And then when they come to you with the business case, you have got to have that commitment that you will sit down and take it seriously. And actually, look what's been -- look at what's being proposed to try and get the best for the 3PL and the best for the customer.
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeIf I can just add just an Asian value in there, if I may. So just building on what Jo said, expertise is a given. So definitely, that is the modes. And definitely that is the starting basis. And if you don't have the capacity, the expertise, experience, it would be a no-go from the starter. But I think once you've passed that hurdle, there is a value set. And then for us, it's empathy. And when we say empathy in the Japanese word, it's humility. So really understanding that we are listening to each other to understand and accept some of our strengths and our weaknesses, but we are really working together. For us, when we partner with someone, you can easily tell if someone is overly egging a situation or if there's a capacity to embrace change and to learn through a partnership. And that is what we call is the humble confidence. And that is really the foundation on which we really look for in building a foundational relationship with any partner, it could be commercial, could be logistics, in any shape or form for us from our company, that is key.
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeIf I can come back to a point that we talked about previously on transactional relationships, while I accept that you're not in the realms of a strategic partnership where you have a long ongoing long-term relationship and you're transacting at a more pounds-per-pallet type level. It still requires you to have an element of a relationship with that company because without that, you don't know at any point in time when your forecast might change and you need them to do a bit more than you've previously asked them for. You can't just go back and say, well, I need you to do it. You've got to have an element of a relationship in the background to be able to go back to them and ask for some additional support of. So it's just about how you -- how in-depth that relationship goes and then how you stretch that relationship as you progress through from the transactional right through to the strategic level would be.
Sarah Booth;XPO Logistics;Account Director
executiveAnd that links into one of the questions from the audience, Alice, in terms of what influence do you think personal relationships have on strategic relationships?
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeThat's a good one. I think, clearly, the people that you deal with on a day-to-day basis, those personal relationships have quite a significant influence. If you talk company to company, perhaps less so, because the buy-in there is, as we've talked about is from a procurement stage through where you're setting out that vision, that joint vision and that, what's your end points that you're trying to get to through that strategic partnership. But as you get into the go-live situation and then into a business-as-usual circumstance, those relationships that, so for me, as example, I'm embedded on the site here at East Midlands Gateway on a day-to-day basis. And I'm very much working on a personal level with the general manager right through to the ops teams and the managers and the operations on the floor, it entirely depends on what it is at any given moment in time of day and week as to what we're doing, and that's where those personal relationships, I think, come to the far more so than the setting out the strategic vision and approach when you're looking to create that early relationship with a company.
Sarah Booth;XPO Logistics;Account Director
executiveAbsolutely. And I think that personal relationship piece, you need that to buy-in. You want a bit of that and passion for your brands and for the business that you're working with, the team that you're working with, more than the business that you're working with to go that extra mile when you need them to because I don't really know what's around the corner. We've experienced that quite a lot this year. And which leads me to my next question really then. So how has COVID-19 impacted your business relationships? And have you seen any change in that dynamic because of the virtual nature of some of those relationships in the last 6 months or so? Matt, do you want to answer that?
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeYes. So I think, obviously, COVID had an impact. And as I alluded to earlier on, I think challenges like this is an adversity can only bring you stronger. Certainly, if you've got a long-standing relationship like we have with XPO. I mean it will always be challenging even holding webinar like this, for example, that we're all virtual. And what you're seeing here may not be what you're seeing behind closed doors. So it is easy to put on a front and show that everything is okay and that you're holding up okay, and your teams are holding up okay. But actually, when you're in person, you can obviously see that a lot better because you can see how individuals are acting with other people and how those relationships are bearing up in challenging times. But yes, I think it's definitely challenged. I think it's given us more opportunity to communicate. And sometimes, we would only communicate either by phone or when we saw each other face-to-face on site, whereas now it's far more accessible and we're all far more used to using things like Zoom, things like Teams, et cetera, which I think is a bonus. But ultimately, COVID has changed it. But for us, it's changed it for the better, and we're stronger for it. We're now far more prepared, should we ever be faced to a situation like this, again, which hopefully, we're not, but after obviously, recent events, we may be going back into one.
Sarah Booth;XPO Logistics;Account Director
executiveYes. And so you, Gonta. So we went live for you at the very start of the pandemic, which was quite different to what we'd all fund. How did you guys find that in terms of it being a new relationship?
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeYes, it was definitely a new experience, definitely, that's for sure. So for us, I think I tried to look at the positive side of things. And I wouldn't describe the situation as an impact. I would sit with our teams as well. I think I see it as a lessening in disguise. In a sense, I think COVID really tested the strength of our relationship. I would say that, Sarah. And I think we went through how on high waters. And I think with XPO, it's really enhanced via agility and learning and reinforce a closer collaboration, trying to overcome some of the constraints that was imposed to us due to COVID. And I would say the other positive aspect to COVID was it served as a catalyst to explore opportunities. So it really opened up our minds, I think, and we weren't confined to certain setups or templates or I think it really helped us to say, okay, we need to right size our business. Probably, we need to have a leaner operation. And so going into the initial setup in the phase gave us an advantage that we didn't have a de facto standard process, we're really working towards building something. So it gave us an opportunity to really reset and how do we make leaner in an inflated global retail supply chain and overall. So I think it triggered a nice change on how we were operating, how we were working and is still relevant of our fit for purpose. And I think also coming to Matt's point. I think once you have the initial stage where you really have a foundation in terms of common value shared visions and all intact, I think the dynamic of that relationship does not change, regardless, if you go on virtual or not, in my experience and based on what we've experienced as well.
Sarah Booth;XPO Logistics;Account Director
executiveThat's good. And Kevin, have you found that -- had anything from our members in the CILT on how COVID has impacted their relationships at all?
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeI think it's been a very mixed bag. So obviously, organizations involved, anyone involved in the food retail distribution and e-commerce. And obviously, in health care, there's been through a particularly busy time, coping that the challenges are very, very sporadic and unplanned demand spikes, which I think have brought relationships closer. But we have seen on the other side, obviously, a lot of organizations pretty much in lockdown. One company I know quite well, 67 customers, 65 of those customers were shut down and are only now beginning to reopen. And I think what that actually did was bring the relationship closer because they kept in very, very close communication, recognizing that the recovery was going to be fundamental but recognizing that neither side was in a position to invest or bring people back too early. So they needed to really carefully plan about how that was going to come through. So it's been a mixed bag. Some organizations, I think, have coped with it very well. Some have had very, very extreme difficulties and challenges.
Sarah Booth;XPO Logistics;Account Director
executiveCertainly. And Jo, have you seen a difference in the relationships in your business because of the COVID-19?
Jo Godsmark;BigChange;Chief Operating Officer
attendeeYes, we've taken the opportunity to actually change some of the ways we do things quite radically. We now on board all our customers remotely, which was something that we had an ambition to test in 2020. So that's we've sort of ever done that particular objective. But we've certainly found that having -- being able to bring people on to calls rather than so much traveling and making bite-size life like that. The way this event has been done bite-size chunks has been very beneficial. I think when there's conversations, when you need a bit of creativity and you need to really bounce around some ideas, then that gets harder. And I also think at the moment, we are working on the basis of relationships we've forged over years and having -- when we have met people. And I think as time goes on, that will become more challenging. But I do think that back into the logistics space, I do think some of my customers I've worked with in the past on consulting days, I look and see how that's gone with them. And I think people had to adapt. You can't work on your own on something as big as this, you have to work together. And like a, I think Gonta mentioned marriage, like a marriage going through difficult times, you either come out and think, well, we've learned a lot about each other and we're stronger or you probably have learnt some things that were hidden that, that means that actually, that is you realized you can't work together in long term in the future. I think there's less of that I've seen. But I do think that's a risk as well because if you haven't been able to work together through something like this, then probably your ways should part at some point.
Sarah Booth;XPO Logistics;Account Director
executiveYes, definitely. And that leads quite nicely into another one of the questions from the audience. And Alice, I'm going to direct this to you. Is relationship-building you do between different 3PL providers more difficult because of the competitive nature of our sector? And can the cooperation taking place as a result of COVID-19 be built upon? Now I know that Nestlé work with multiple 3PLs. So what's your response to that question?
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeI think certainly, COVID has taught us a very different way of operating. That's for certain. And I think to answer that question, probably to take the example that we have with the site that we're starting up at the East Midlands Gateway, and we've got sadly a partner sites run by Eddie Stobart Logistics down the road that is closing as a consequence of starting this up. And the relationship that we've had to build across those 2 businesses between XPO, Eddie Stobart and ourselves as Nestlé, in order to be able to facilitate that transition. And as you can well imagine, through this -- the pandemic, the transition has taken many twists and turns. And it has relied on great flexibility between all 3 companies in order to be able to continue to deliver on behalf of Nestlé to all of our customers. And as such, we've received some very positive feedback from some of the bigger customers like Tesco's and Sainsbury's, mentioning that this is one of the best transitions that they have seen within the business in the marketplace. So and that is testament to the ability of those 3 big companies all working together in such a collaborative way when they could have easily certainly the 2 3PLs could have easily said, well, I lost the business. I don't want to work with you. It's up to you, Nestlé and XPO to work out, how are you going to make this happen. And so I think collectively, the 3 businesses have delivered. And hopefully, we continue to deliver throughout the rest of this year. We're in our seasonal peak right now. So quality streets are flying out both distribution center stores as fast as we can make them. So...
Sarah Booth;XPO Logistics;Account Director
executiveAnd a few of them are going into my home.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeI think you can speak on that question firsthand because obviously, we've had a scenario, we at Ted were and just to give the audience a little bit of a background. We were in Memphis in the U.S. with XPO, and we took the decision to move away from XPO in the U.S., and we moved to future board and we were already with you at the time so we just consolidated 2 sites into one. But Sarah and the team at Darby hopped on a plane and flew over to the U.S. to support that site, our future, because the go-live was, again, we had some challenges and there were some fee up going the way. They've also offered before to fly some of the team out from Darby to our Hong Kong operation, who Jo just run for us. So putting the question back to you, Sarah. I mean -- and back to the audience's question around the competitiveness. I mean what's your thoughts behind that? Because obviously, you guys were more than willing to support us that actually support your competitors in delivering for Ted Baker?
Sarah Booth;XPO Logistics;Account Director
executiveI think for me, it's -- we are in a competitive industry, and each of the 3 -- the 3PLs, the main 3PLs that are competing against each for business, and we very often turn on tenders alongside each other. But the reality is that for a lot of our customers, they work with multiple 3PLs, and we have to work together to deliver the service. And you kind of need to be able to build on that. And for us, when we supported you in Memphis and after that supported again in Hong Kong, that was because Ted were going to suffer without that, and we're a long-term partner, we've got a long-term relationship with you. We've gone through some of those start-up challenges as everyone does in a start-up, and it was about being able to help you guys to get the results that you needed whether or not that 3PL thrives beyond that initial support pieces is down to them, but helping you guys to get that setup be you to be successful, actually means that we're successful as a business. So would we be willing to share all of our intellectual thinking? No, but would we be supportive in terms of helping our customers to get business over the line and to make sure as they can thrive, absolutely because that part of the relationship for me is key, you brought it up there, so you've not forgotten. So we've done that extra mile at some point we'll need to lean on you in that emotional bank account and take the withdrawal I'm sure.
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeNo, exactly. I think as all these questions are very interlinked. But it comes back to that approach at the very start, where if you're going to go to war on the contract time and time again throughout the relationship, you're never going to get the best from that relationship. But the real contract is between ourselves, between Ted and between XPO and myself and you, Sarah, and the wider teams and that day-to-day, we have to work with each other on a day-to-day basis, and we wouldn't get the best out of that relationship if we were bringing the contract down in times of need and support. You guys may not be so forthcoming with flying over to various places to support our operations.
Sarah Booth;XPO Logistics;Account Director
executiveThank you. Jo, how did that -- did you see any of that when you were doing your writing your book on outsourcing that competitive between 3PLs? Is that something that was well recognized?
Jo Godsmark;BigChange;Chief Operating Officer
attendeeWell, obviously, yes, and that's going to be a positive tension, isn't it. But I think -- I mean, you are -- as you've alluded to, we aren't passing work often what comes around, goes around, isn't it? And I think the way people exit relationships is very important as well as the way they take them on. I would like to just build on to one other point. From what you said about, you and Matt just talked about, really, it sounds like there's a really good alignment of objectives there. So the top level you're aligned as to what you're trying to achieve, and both companies' interests are sufficiently aligned that it allows you to go and support the other operation in the short term. And I think that's, again, when we may come back to the contract. The contract should also be aligned. And of that, it shouldn't be something that is in a way the way. I'm not saying you've reached for all the time. No, of course, you shouldn't. But if you did have to, it should also support those alignments. And I think, again, if you end up in a situation where the contract and KPIs are all at a lower level and are all about short-term service delivery and not about that broad relationship -- that broad long term and what both companies are trying to achieve. Because you want to make it to grow and grow profitably, and they want you to do the same because then you're both there for the long-term relationship. And again, that has to be reflected in the objectives that you've given and the way you're rewarded as well. I think that's hard. I think that's really hard to turn that into something in a written form. I think softer stuff is sometimes easier. But obviously, some of the written form is done without that thinking. And then can undermine the good efforts done, the relationships that people build.
Sarah Booth;XPO Logistics;Account Director
executiveAnd I think you're right. I think if you would have seen that in a contract written down in that form that you would go out and support and then I'm sure that the legal teams in both businesses would be like, well, you can't, you can't write that, you can't expect that. And that's the importance I think about being able to establish and build those relationships that you can then use that leverage to support each other when you know what the long-term goals are. And you're right. For us, it was about, Ted -- we want Ted to survive. We're dependent on our customers, thriving and growing and supporting them to do that is one of the most important things for us within XPO. Kevin, in terms of your role within the CILT, in your experience, is that something that you've seen a lot 3PLs working together and then collaboration on customers, probably more so I would have thought within COVID-19, particularly in the food sector?
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeYes. I mean there's always been collaboration between those that are doing the warehousing and doing elements of the transport, for example. There's always been competitive tension. It's never like to lose business and see a competitor pick it up. But actually, you want to ensure the best for your staff. So transitioning smoothly is key. And as Jo said, what comes around, goes around comes around. And if you're a multinational business, you may be working with that customer in another geography. Anyway, certainly, during COVID, we saw a lot of organizations pulling together to support health care. Not just customers allowing staff to be repurposed from one site within the 3PL organization working together. And I think we'll see more of that as we move forward. I mean there's a term that's coming out of the moment called coopetition, which is -- will be fundamental, I think, as we move forward to tackle the environmental agenda. But I think we will see people working more closely together.
Sarah Booth;XPO Logistics;Account Director
executiveYes, absolutely. And then moving on to another question then. And Matt, if you can answer this for us that would be great. What industry trends or factors do you think will make logistics relationships even more important in the years ahead?
Matthew Shepherd;Ted Baker;Head of Shipping and Logistics
attendeeI think the being reactive. I think we have to -- and certainly, I can speak from the retail market. And obviously, Ted's certainly, as I'm sure many of you will have seen has been in the headlines very recently for various reasons. But being reactive in general, to be able to be reactive, we have to have those relationships and that's continuing -- collective strategic view to be able to do what we need to do at that point in time to get the job done and make us successful. Obviously, as we've touched on many, many a times, we know what we're currently going through. We have Brexit coming up as well. We're not crystal clear. I don't think anybody is what that actually means to us at the moment. We need to be ready for that. And what does being ready actually mean? Well, at the moment, for us, it's about having the right people around the right table, all engaged, all focused, yes, we don't know quite what we're aiming at because the target keeps moving. But I have full confidence that we have the right people around the table to be able to make the decisions when that time comes. And then stand by those decisions, take accountability for them collectively between the partnership and believe that we're doing the right thing. And if we're not doing the right thing, that's also absolutely fine. We just adjust and we go again. And I think that will be looking at the market and the way things have gone historically with a focus on e-commerce and coming away from the bricks-and-mortar shop. I think there will always be a place for your bricks-and-mortar shops, but we will go down the digital route, and that poses other challenges like same-day deliveries, like you've only got to look at what Amazon are doing and going in that kind of direction as well. And we need to make sure we have the right infrastructure, the right people around us to be able to go and react to those changes.
Sarah Booth;XPO Logistics;Account Director
executiveOkay. And Gonta, that question to you?
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeSo I think it's been well-articulated by Matt. And I think there are always changes there. There's no crystal ball. And I think the essence of overcoming any storm such as Brexit and COVID is really to have that flexibility, the agility, the ability to adjust to such situations that are unpredictable and unexpected. And I think that's what you're looking for. And I think that's what we've been able to achieve through our partnership. But I think in relevance to our industry, I would say, that it's been -- we've been hard hit in the luxury industry, for sure. And I think in terms of the bricks and mortars, it's gone through a big shift. And for us, it's been an awakening. Definitely in the U.K. when you see bricks and mortars, high-risk suit retailers and going to CVA liquidations and bankruptcy. So definitely, in our industry, there are winners and losers. And as Matt highlighted, I think the winners that we've seen are the ones that's really adapted to the rise in e-commerce and to the speed of digitalization. And for us, I think when you -- there was a joke previously on the chat that who accelerated the pace to digitization. Was it your CEO, was it your CTO or was it COVID? And I think what we tried to transform over the 2 or 3 years, and everyone bought into the need to transform our business model in adapting to the e-commerce platforms and adapting to digitalization. It's taken a while to trying that, instill that change and get everyone on board. But I think COVID has really accelerated that. And that was more effective than any senior positions that we've had in our company. But I think when we went to this, we knew that, that was before the trend because the U.K. followed the U.S., and we saw that coming. And we saw that already being driven in the Asian market. So we came into this partnership, as you know, that we really wanted to transform our beauty house into something that is a digitally empowered one. And that helped us to reconfigure our product portfolio, footprint and reinforcing the online strategy and marketing, what we now call the omnichannel strategy. And I think what it was COVID that really accelerated and help us to really jump on to that trend and then to have that agility and the response and the adjustment to really make that happen to what Matt was saying is something that we find very beneficial.
Sarah Booth;XPO Logistics;Account Director
executiveAnd Alice, that same question to you. I know we've got quite an agenda around innovation and technology.
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeAbsolutely. And forgive me if I plunged into darkness a moment ago, one of the CI initiatives is like monitoring in the room. And because I haven't moved, it plunged me into darkness. So I was trying to put it back again without being too obvious. So apologies for that. But yes, so I think the one key area that I would draw upon that hasn't been mentioned is automation and the use of automation. And I think, especially -- actually, not so much in terms of the execution of it on a particular sites, but the education that, that provides back into other parts of our business in respect to our customers, the Tescos and Asterix, et cetera, are all moving towards more highly automated sites. And if we don't learn and move as quickly as they are, we will end up with some significant bottlenecks within our supply chain because as we are learning and very rapidly, and automation is far less forgiving than a manual operation in terms of the way that you present pallets to it and then ask it to process them. So that's one key thing that we are learning very quickly, and we can then pass that knowledge on to our partners across the Nestlé globe. And then I guess, building on the vision of the site, so the site has a shared vision between XPO and Nestlé to become the digital distribution operation of the future within the Nestlé global world, driving forward innovation and being a test bed on-site here to be able to bring to the 4 technologies that may or may not be used here on-site in anger, but actually testing it for the purposes of other parts of the Nestlé world, where they're working with other 3PLs are indeed in-sourced DCs where they might need to use that technology, but the purposes of this site is to test them. And then coming back to the previous point, actually, with developing the way that we communicate through the pandemic, it will help us to then be able to communicate that testing back to other parts of the world in a more live environment that saves people from having to get on a plane and fly over to the site to be able to see those technologies tested as well. So yes, we're at the very, very early days and stages of that journey, but it's really exciting to be beyond and be part of as well and can wait to see what the coming years bring to the site to be tested.
Sarah Booth;XPO Logistics;Account Director
executiveAbsolutely. And Jo, in your experience, what trends do you think are going to change logistics relationships?
Jo Godsmark;BigChange;Chief Operating Officer
attendeeWell, I think climate change is going to be another big challenge and that actually shock when we get to -- when we're going to have to do something radically -- radical. And I think it'd be a proportion -- different from, but similar -- it needs similar working together as COVID has, there's no way we'll solve it in company silos or even without or just as companies working together. So it's going to need a big -- and it's going to need again that sort of changing of objectives and ensuring that to make sure that it's consistent again of everyone working towards the same name.
Sarah Booth;XPO Logistics;Account Director
executiveOkay. Great, thanks. And Kevin, in terms of industry changes within the CILT?
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeI think if we look outside, I mean, the environmental challenge is a major one, and it's not just about sticking some grass on the roof and buying some electric vehicles. It will require fundamental changes in supply chain models. That will need a lot of collaboration across all the partners within those supply chains and across working with competitors. I think one of the big issues at the moment, what COVID has begun to question, a lot of supply chain directors prior to COVID, would have answered the chief exec by saying my supply chain is resilient. And then COVID hit and they suddenly realized, it wasn't. And I think part of the challenge is how you balance agility with resilience moving forward because the 2 are not necessarily compatible. And that's going to be a real challenge, and that will require a lot more joint discussion planning. Forecasting has been extremely difficult. But actually looking at scenarios for the future and taking the information back down the supply chain across multiple suppliers, so across different tiers, I think we'll see quite changed relationships as we move forward. That's before you get into the whole sort of Supply Chain 4.0 and the technology side as well. So some big challenges.
Sarah Booth;XPO Logistics;Account Director
executiveThanks very much. Thanks, Kevin.
Clare Bottle;Women in Logistics;Vice Chair
attendeeGreat. Thank you ever so much, Sarah. I'm afraid that the hour is nearly up and our time is drawing to a close. We didn't get to every single audience question, but as I said at the start, we can always carry on talking via social media on a fascinating discussion, a lot of really interesting questions there. It just reminds me to say a few thank you. I must, of course, say thank you to the Chartered Institute of Logistics and Transport for organizing this event and to XPO Logistics for sponsoring it. A big thank you to you, our panelists, to Jo, Gonta, Alice, Kevin, Matt and our facilitator, Sarah. I think you all did a great job and gave us a really interesting discussion. Thank you to Heather, who did the captions. And of course, a big thank you to you, the audience. I know everybody is very busy. And for a lot of people, it will have been difficult to take time out of your day to attend this session. There is going to be a short feedback poll just as the session closes. There'll be a couple of questions on the screen, and it would be great if you could answer them for us. And further to that, there will be a follow-up e-mail, but that won't be until next week when all of the sessions have been completed. So it's not too late to book for Thursday or Friday. If you've really enjoyed it today, then why not join us at 1:00 tomorrow or for the final session on Friday. And feel free to continue any of these discussions via LinkedIn and Twitter. So once again, thank you very much indeed for coming, and goodbye.
Sarah Booth;XPO Logistics;Account Director
executiveThank you.
Kevin Richardson;Chartered Institute of Logistics and Transport UK;Chief Executive
attendeeThank you.
Alice Spink; Nestlé U.K. Limited;3PL Warehouse Contract Manager
attendeeThank you, Clare.
Gonta Kashio;Shiseido;EMEA Regional PMO and U.K. CEO
attendeeThank you.
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