Yum China Holdings, Inc. ($YUMC)

Earnings Call Transcript · April 29, 2026

NYSE US Consumer Discretionary Hotels, Restaurants and Leisure Earnings Calls 56 min

Highlights from the call

In the first quarter of 2026, Yum China Holdings, Inc. reported revenue growth of 10% year-over-year, reaching $4.47 billion, while operating profit increased by 6% to $447 million. The company opened 636 net new stores, exceeding one-third of its full-year target. Management maintained its guidance for same-store sales growth of 100-102 and high single-digit operating profit growth for the full year, signaling confidence in continued expansion despite a dynamic market environment.

Main topics

  • Store Expansion: Yum China opened 636 net new stores in Q1 2026, which is more than one-third of its full-year target of over 1,900 stores. This aggressive expansion strategy is aimed at capturing market opportunities in both urban and lower-tier cities.
  • Same-Store Sales Growth: Same-store sales growth was slightly positive, rounded to 0%, marking the 13th consecutive quarter of positive same-store transactions. Management expects sequential improvement in same-store sales growth in Q2 2026.
  • KFC Performance: KFC's system sales grew by 5%, with same-store sales increasing by 1%. The brand's restaurant margins remained healthy at 19.1%, supported by innovations like KCOFFEE Cafes, which generated mid-single-digit sales uplift.
  • Pizza Hut Performance: Pizza Hut achieved a 4% increase in system sales, with same-store sales at 99% of the prior year level. The brand's operating profit grew by 18%, demonstrating strong profitability despite a competitive environment.
  • Delivery Mix and Cost Pressures: The delivery sales mix increased from 42% to 54%, leading to higher rider costs that impacted margins. Management indicated that while delivery sales growth is expected to continue, cost pressures will moderate in the second half of 2026.

Key metrics mentioned

  • Revenue: $4.47B (vs $4.06B est, +10% YoY)
  • Operating Profit: $447M (vs $421M est, +6% YoY)
  • Net Income: $309M (flat YoY)
  • EPS: $0.87 (up 7% YoY)
  • Same-Store Sales Growth: 0% (rounded down from slightly positive)
  • Operating Margin: 13.7% (up 20 bps YoY)

Yum China's solid performance in Q1 2026, marked by revenue and operating profit growth, positions the company favorably for the year ahead. However, rising delivery costs and competitive pressures present risks that investors should monitor closely. Continued innovation and store expansion are key catalysts for growth, while management's confidence in achieving guidance offers reassurance.

Earnings Call Speaker Segments

Operator

Operator
#1

Good day, and thank you for standing by. Welcome to the Yum China First Quarter 2026 Earnings Conference Call. [Operator Instructions] Please be advised today's conference is being recorded. I'd now like to hand the conference over to your first speaker today, Senior IR Director, Florence Lip. Please go ahead.

Florence Lip

Executives
#2

Thank you, operator. Hello, everyone, and welcome to Yum China's First Quarter 2026 Earnings Conference Call. With me on the call are our CEO, Ms. Joey Wat; and our CFO, Mr. Adrian Ding. Before we begin, I will remind everyone that our remarks and investor materials contain forward-looking statements. These are subject to future events and uncertainties, and actual results may differ materially. Please refer to these forward-looking statements, together with the cautionary statement in our earnings release and the risk factors included in our SEC filings. We'll also be talking about non-GAAP financial measures. We encourage you to review the comparable GAAP measures along with the reconciliation of non-GAAP and GAAP measures provided in our earnings release, which is available on our Investor Relations website at ir.yumchina.com. You can also find both the webcast replay and our Powerpoint presentation on our IR website. Please note that all year-over-year growth rates discussed today exclude the impact of foreign currency unless we mention otherwise. With that, I will now turn the call over to Joey Wat, CEO of Yum China. Joey?

Joey Wat

Executives
#3

Hello, everyone, and thank you for joining us. Once again, we delivered solid results in a dynamic environment, reflecting the successful execution of our LGM 3.0 strategy. which balances resilience, growth and moat. In quarter 1, revenue grew 10%, and operating profit increased in reporting currency, supported by a positive foreign exchange impact. We opened 636 net new stores more than 1/3 of our full year target and ahead of schedule. Even as we accelerate store expansion to capture market opportunities, we maintained a dual focus on same-store sales growth and system sales growth. Same-store sales growth was slightly positive, though round to 0. Same-store transaction grew for the 13th consecutive quarter. Excluding foreign exchange impact, system sales grew 4% and Operating profit increased 6%, and operating profit margin expanded 20 basis points year-over-year. This marks the eighth consecutive quarter in which we delivered growth across all 3 metrics at the same time. By brand, KFC remained resilient. Same-store sales grew 1%, the fourth consecutive quarter of growth. System sales increased by 5% and and restaurant margins remained very healthy at 19.1%. Pizza Hut continued to grow in scale and profitability delivering 18% operating profit growth on top of 27% growth in quarter 1 last year, both in reporting currency. Same-store transactions grew for the 13th consecutive quarter, while restaurant margins improved 60 basis points year-over-year to 15%. I would like to say thank you to our team for delivering solid results in this fast-changing environment. We maintain a strong deal focus on innovation and operational efficiency. Let me share a few updates on our key initiatives, and then I will hand over to Adrian to go through our results in more detail. It always begins with good food and great value. During Chinese New Year, we offered a wide range of options to cater to both group gatherings and solo diners. At KFC, in addition to our signature Golden buckets, we launched Classic limited time offers, LTOs, such as Stringer, feed rep and wind bucket to drive additional traffic. Building on last year's hugely successful LTO campaign, crackling Golden Chicken Wings [Foreign Language] became the first new permanent product we introduced during CNY to our menu. KFC's innovative side-by-side modules are scaling rapidly, delivering meaningful incremental sales and profit. Take Coffee cafes are now in over 2,600 locations and K-Pro in more than 280 locations. KCOFFEE Cafes generate around mid-single-digit sales uplift and K-Pro 20% to their parent KFC stores in quarter 1. Our consumer insights us identify consumer needs and our front-end segmentation and back end consolidation approach help us meet these needs effectively by sharing resources with the parent stores. These modules cross-sell existing members and require far lower investment and operating courses, making them attractive business models. Adrian will provide more updates on these 2 modules later in the call. [indiscernible] alongside our classic Super Supreme campaign for Chinese New Year. We collaborate with popular IPs like Gander and butter beer and launched our Signature [ All-You-Can-Eat ] campaign. In quarter 1, Pizza Hut accelerated expansion with 207 net new stores. that nearly half of last year's full year net new openings. Over 100 new stores used the WOW format, most of them in new cities. Its lower CapEx model and simpler operations supported by franchisee model, open up opportunities in lower-tier cities. We also continued to fine-tune the WOW model and enhance the menu. Adding signature items from Pizza Hut's main menu while keeping its most popular value items to strengthen both relevance and appeal. Let me now turn the call over to Adrian. Adrian?

Adrian Ding

Executives
#4

Thank you, Joey. Let me update key highlights by brand. Starting with KFC. In quarter 1, KFC system sales grew 5%. Same-store sales increased 1%, marking its fourth consecutive quarter of growth. Same-store transactions also grew 1%, while ticket average was down 1%. The rapid growth of smaller orders was largely offset by the increased delivery mix. which carries a relatively higher ticket average. KFC's breakthrough side-by-side modules continued their strong momentum and drive incremental sales and profit to their parent stores. We added around 400 KCOFFEE Cafes in quarter 1, bringing the total to over 2,600 locations across all city tiers. With broader coverage and rising daily cups sold per store, coffee coffee sales more than doubled year-over-year. We expect KCOFFEE Cafe to keep growing rapidly to unlock further potential and reach 5,000 locations by year-end 2027. Two years ahead of our original target shared at our last year's Investor Day KPRO also gained momentum, reaching 280 locations up from 200 at the end of 2025. While primarily focused on Tier 1 and Tier 2 cities, we're ending into select Tier 3 cities as well. especially in Eastern and Southern China, where the demand for light meals is stronger. KPRO is performing well and showing margin improvement driven by [indiscernible] module iteration including menu innovation and reduced investment requirements. With that, we're raising our KPI target to 600 locations by year-end, an increase of 200 compared to our plan shared earlier this year. Now moving on to Pizza Hut. In quarter 1, system sales grew 4% year-over-year. and same-store sales were 99% of the prior year period level. This year, CNY took place considerably later than usual. Pizza Hut as a casual dining concept saw a modest impact as dining and gathering patterns shifted around the Chinese New Year holiday. In March, we brought back our popular All-You-Can-Eat campaign for a limited time. Now in its fifth year, this campaign has become a signature, attracting consumers to try new dishes, effectively driving traffic and broadening appeal. Same-store transactions grew 5% in quarter 1, a marking its 13th concerted quarter of growth. Ticket average was down 5% year-over-year, in line with our mass market strategy and driven mainly by better value for money offerings. Pizza Hut TA is moving closer to our long-term target range of [ 60 to 70 ] as shared of last year's Investor Day. Even with the lower A, Pizza Hut restaurant margin expanded by 60 basis points year-over-year to 15.0%. OP margin also increased by 100 basis points. efficiency continued to improve at Pizza Hut. As we streamline store operations, centralized processes and advanced automation supported by our strong food innovation supply chain and digital capabilities. Now moving on to store opening. We accelerated store openings in quarter 1 to record levels for Yum China, KFC and Pizza Hut. With 636 net new stores in the quarter, we're on track to open more than 1,900 net new stores for the full year and to surpass 20,000 total stores in 2026. I Franchisees contributed 42% of KFC and Pizza Huts net new stores in quarter 1, helping us capture incremental opportunities in lower-tier cities, remote areas and strategic locations. Our franchise portfolio exceeded 2,500 stores at the end of the quarter 1, up from around 1,800 a year ago. We expect to continue driving store network growth with capital efficiency and improving our ROIC over time. Our flexible store models continue to support franchise growth. Pizza Hut's WOW store model is making good progress. Store count doubled year-over-year to around 390. In quarter 1, restaurant margins of new equity WOW stores were already in line with the Pizza Hut's main model. In addition to standard WOW stores, we're also opening WOW stores side-by-side with KFC, which we refer to as the Gemini model, nearly 80 WOW openings in quarter 1 were Gemini stores, mostly in new lower-tier cities and operated by franchisees. With rising car ownership and the expansion of highway network, we're leveraging franchisees resources to tap into the growing underload demand. We have already signed franchise agreements with more than a dozen provincial and municipal highway operators, [Foreign Language] to open stores at their highway service stations. In just over a year, we added nearly 100 stores and are accelerating the pace this year. While also meeting new customer needs through innovative solutions, traditionally, drive-thrus dedicated car lanes. We expand on this by offering carside pickup at locations without such lengths but with pullover areas while our crew brings orders straight to consumers' cars. This approach significantly reduces capital expenditure requirements and gives us the greater flexibility in driving takeaway sales. Today, more than 7,000 KFC stores offer either the traditional drive-through or car side pickup services, up from around 2,000 a year ago. While still early in building awareness habits in quarter 1, nearly 1/3 of drive-thru customers made repeat purchases showing strong potential and stickiness. We're partnering with multiple car companies, including BYD, to enable in-car ordering and select stores will have fast charging stations in store nearby to offer even greater convenience -- let me now go through our Q1 P&L. [indiscernible] sales grew 4% year-over-year. Same-store sales grew slightly year-over-year rounded down to 100% of prior year levels. Our performance in January and February was broadly in line with our expectations. March came in slightly softer than expected as fell between the Chinese New Year holidays and the additional spring break in several provinces and compared against last year's strong IP campaigns. Our restaurant margin was 18.2%, 40 basis points lower year-over-year. The decrease was primarily due to increased rider costs from higher delivery mix partially offset by improved operational efficiency. Cost of sales was 31.6%, 40 basis points higher year-over-year. mainly due to strong value for money offerings. The tailwind from favorable commodity prices is also less than before. Cost of labor was 26.7%, and 10 basis points higher year-over-year. Rider costs increased year-over-year, driven by the strong growth in delivery sales mix, which went up from 42% last year to 54% this year. Rider costs now account for close to 30% of our cost of labor. The margin impact was 190 basis points. and we mitigated around half of that through enhanced store operations. Occupancy and other was 23.5%, 100 basis points lower year-over-year. mainly due to better rent and other initiatives to improve operational efficiency. Our OP margin was 13.7%, 20 basis points higher year-over-year. achieving the eighth consecutive quarter of OP margin expansion, savings and G&A expenses helped improve OP margins. Operating profit was $447 million first quarter record, growing 6% year-over-year. Net income was $309 million, flat year-over-year. Excluding our investment in Maine, net income grew 4% year-over-year. Our investment in Meituan had a negative impact of $9 million in quarter 1 and compared to a positive impact of $2 million in quarter 1 last year. As a reminder, we recognized $10 million less in interest income in quarter 1 this year due to a lower cash balance resulting from the cash we returned to shareholders and lower interest rates. Diluted EPS was $0.87, 7% higher year-over-year were up 11% year-over-year, excluding our investment in May. Now moving on to our 2026 outlook. Starting with the second quarter. On sales, we are working hard to deliver positive same-store sales growth and the 14th consecutive quarter of positive same-store transaction growth. March sitting between Chinese New Year and the extra school spring break in April was slightly softer. However, April benefited from the additional traffic Taken together, March and April were broadly in line with our expectations, giving us confidence that same-store sales growth will sequentially improve for Yum China, KFC and Pizza Hut in quarter 2. On margins, rider costs remain the biggest headwind. Although delivery platform subsidies have moderated slightly, we expect delivery sales to continue growing, which means lighter cost pressure will persist. That said, the tough year-over-year comparison we faced in quarter 1 restaurant margin will ease slightly in quarter 2. At this point in time, we expect the situation in the Middle East to have limited impact on the cost of sales this year. We have already secured the majority of this year's procurement contracts. We'll continue to monitor the situation closely and manage our procurement and logistics nimbly. We maintain our dual focus on driving same-store sales growth and system sales growth. while keeping our operations efficient. All in all, we strive to maintain OP margin roughly in line with the prior year period in quarter 2. As for second half, we expect sequential improvement in year-over-year margin comparisons versus the first half. With higher delivery sales mix last year, the incremental rider cost pressure should moderate. Our initiatives to optimize operational efficiency and store costs, including rent, labor productivity, capital expenditure are also expected to support margin expansion. We are confident in meeting the full year targets for 2026, which are consistent with the ranges we shared at our Investor Day last year and in February. These include same-store sales index of 100 to 102 mid- to high single-digit system sales growth, high single-digit operating profit growth. Double-digit EPS growth, a slight improvement in restaurant margin and OP margin for Yum China. Additionally, we remain on track to reach 20,000 stores by year-end. In terms of capital returns to shareholders, in quarter 1, we returned $316 million with $214 million in share repurchases and $102 million in quarterly cash dividends. We're on track to return $1.5 billion to shareholders for the full year 2026 around 9% of our current market cap. Of the $1.5 billion, we expect around $400 million to be distributed as dividends and $1.1 billion to be allocated to share repurchases and through a mix of systematic and discretionary buybacks. From 2027, we plan to return approximately 100% of our annual free cash flow after subsidiaries dividend payments to noncontrolling interest. This is expected to be an average of $900 million to $1 billion-plus in 2027 and 2028 and exceed $1 billion in 2028 and onward. With that, let me hand it back to Joey for his closing remarks.

Joey Wat

Executives
#5

Thanks, Adrian. Let's take a moment to highlight our key growth drivers in quarter 2 and beyond. At KFC, our 6 hero products provide a solid foundation, accounting for around 30% of sales and are purchased by about 80% of our ASIC members. We keep innovating to drive repeat purchases [indiscernible] introduced in 2021 is a great option for a home consumption and has gained popularity quickly. Sales nearly tripled since 2022, surpassing [ JPY 2 billion ] in 2025. In April, we add aromatic paper rapid roasted chicken, [indiscernible] to the permanent menu after successful LTO in quarter 4 last year. This new offering is incredibly juicy and a simple cooking process ensures that ad variety does not increase kitchen complexity. Pizza Hut also continued to innovate to meet evolving consumer needs. In our latest spring menu launched last week, we introduced over 30 new dishes, about 1/3 of our entire menu. With this menu revamp, we add new platforms tailored for doing sharing and enriched our protein offerings. For example, beef and chicken for [indiscernible] approached in space tomato sauce. In May, we are excited to upgrade our hand-tossed pizza with multigrain crust and colorful protein and vegetable toppings [Foreign Language]. These innovations not only taste great, but a fun and highly Instagram-worthy, enhancing the casual dining experience. Beyond serving our existing customers better, we are broadening our addressable market by identifying underserved customers. For example, we now have offerings for customers on tighter budgets through highly selective delivery channels, we offer [indiscernible] at very affordable prices. KFC's Chinese bonds stocked with [indiscernible]. This ban weighs more than half a ton is inspired by a popular [indiscernible] and is the winner of our internal nationwide food ideation competition. And Pizza Hut offers Roman style Spicy pasta with sausage. [Foreign Language] both food gains instant popularity. Since our Investor Day in November last year, we continue to be encouraged by the early signs of improving consumer sentiment and more rational competition among delivery platforms. These are positive developments that we believe will benefit our industry over the mid- to long term. We are well positioned for this, supported by our strong brand equity food that customers love and a solid set of growth initiatives. We are confident in achieving our 2026 full year target and will continue to drive profitable growth and create sustainable value for our shareholders. Now let me pass it back to Florence.

Florence Lip

Executives
#6

Thanks, Joey. Now we will open the call for questions. In order to give more people the chance to ask questions, please limit your questions to 1 at a time. Operator, please start the Q&A.

Operator

Operator
#7

[Operator Instructions] We will take our first question. This is from Michelle Cheng from Goldman Sachs.

Michelle Cheng

Analysts
#8

I would like to for the delivery business a little bit more. Adrian, you already mentioned a bit on this delivery impact. But can you still elaborate a little bit more for the past few quarters, given still more promotional environment, the positive impact from same-store sales growth versus the negative impact from the competition and the margins? And do we see any like changes in the trend in the past 1 to 2 months. And looking ahead, what we expected, the subsidies will be more normalized. And how should we think about the financial impact? And what will be our strategy is especially driving more takeaway and the in-store consumption.

Joey Wat

Executives
#9

Thank you, Michelle. I would like to make a few points about your question on the delivery topic. We see early signs of more rational delivery performed competition recently for sure, and we welcome the development and believe that it will benefit our industry over time. And specifically, the reduction in subsidies right now is more more pronounced for smaller orders, but only a slight decrease in QSR. So we see platforms increasingly focusing on higher TA orders, which is good for our business relative to the drilling business as opposed. We have been very consistent in the past last year and now that we always maintain a disciplined approach. We balanced sales growth, margin potential and brand integrity. So I believe that we are well positioned for the rationalization of the delivery subsidies. And going forward, in addition to the disciplined approach, we always look at our operational growth. supported by strong brand equity, food innovation, great value and many other levers. And in my prepared remarks, I talked about the Pizza Hut's new food [Foreign Language], KFC, the KCOFFEE, KPRO growth mentioned by Adrian and also the [indiscernible]. So all these are our focus, and we continue to maintain a disciplined approach [indiscernible]

Adrian Ding

Executives
#10

Yes. And in addition to that, I guess, as to your second part of the question regarding financial impact of the more rationalization of delivery subsidy as Joey mentioned, we have been very disciplined in taking the delivery subsidy you've ever seen us a few quarters ago. And we believe we are among one of the better companies positioned in the industry to to kind of enjoy the more rationalization of the delivery environment. So I guess, as a little conclusion, we reiterate our annual guidance on top line for 100 to 102 on comp sales, which is something that we're confident to achieve. And specific to quarter 2, as I mentioned in the prepared remarks, we do expect a sequential improvement in our comp sales in Yum China, KFC and Pizza Hut and more specifically on top line, right, delivery sales growth, we still believe it's a long-term trend. Although the subsidy is more rationalized, but still it is growing on delivery mix. So we still face some videos pressure and the delivery sales mix will increase at least in the near future. In terms of TA, KFC's delivery orders generally have a higher TA. So slower growth in delivery will translate into a slight decrease in TA from the growth in smaller orders. And looking forward, consistent to what we shared in February earnings, we expect FCTA to either slightly decrease or stay generally stable for the full year. And for Pizza Hut, delivery TA, which is a bit opposite to KFC, the delivery [indiscernible] than dine-in. So slow down and delivery sales will translate to a more moderate decline in TA for Pizza Hut. And lastly, on the margin front, as we mentioned in the prepared remarks, in the second half, given the delivery mix is already a bit higher in the base. So the rider cost pressure will moderate. So hopefully, together with our other efficiency initiatives that will help better support our margin in the second half. And in terms of the second quarter, the pressure is slightly less compared to quarter 1. And as always, we use the balance approach to drive sales at the same time, to protect our margin and price integrity.

Operator

Operator
#11

And the next question comes from Chen Luo from Bank of America.

Chen Luo

Analysts
#12

Joey, Adrian, congrats on the results despite a very fluid environment. In fact, the recent sale off of share price has actually baked in bare expectation, but often the result [indiscernible] released. So my question is actually on our OP margin guidance I remember previously, we target a largely stable OP margin in Q1, but the actual result saw like 30 bps OP margin expansion. And just now we confirm that in the second half, we may see easing rider cost pressure given a more normalized base for the delivery sales mix. And this, together with a lot of cost-saving initiatives is it fair to say that compared with our previous guidance of flat to slightly upward trend of OP margin, there actually could be upside risks to our full year margin guidance. That's my question.

Adrian Ding

Executives
#13

I will take the question on margin. I think our margin guidance share in early February was a slight increase in our operating profit margin for the group for the full year. And I understand that in the market, different people interpret slight increase a bit differently, what is light. And indeed, in quarter 1 earnings -- sorry, in the quarter 4 earnings in early February, we mentioned that OP margin the group will be generally stable or broadly in line with the same period last year for quarter 1. It turned out to be a 20, 30 basis point expansion OP. So it's still, I guess, broadly in line. And as a matter of fact, second half, indeed, the right cost pressure will moderate, right, because the delivery mix is higher in the base. And -- but specifically on the 3 key line items, I guess I'll probably share some more color it would be helpful for you guys and for the other investors to help put together and refresh our model for the coming 3 quarters and the year for COS, we expect the COS to be broadly stable for the group. And as you noticed that the KFC COS in quarter 1 is generally stable, and Pizza Hut there is an increase in COS. There are a few reasons. One is the all you can campaign, which is definitely great value for money. Second is, as we mentioned last quarter, we have a new -- a lot of new menu items, which we are still in the process of optimizing the cost. And thirdly, it's because of the higher delivery mix, which results in a higher package cost for pizza, which is actually a bit more specific to pizza. Because for KFC, the [indiscernible] similar before between dining and delivery. So with that, the COF for Pizza Hut will be between 33% and 34% for the full year, which is a bit higher than last year. However, we still guide a margin extension for Pizza Hut restaurant margin, OP margin front given the [indiscernible] So that's our [indiscernible] for the group [indiscernible]. For COL, I think it's -- we faced consistent headwinds on COL because of the delivery mix increase. And we get pretty specific figure on what is the COL pressure due to the increase in delivery mix for the quarter, and I'm sure you can have a recently good modeling on the COL for the remainder of the year, depending on your specific assumption on the delivery mix. So that's on COL, we face headwinds that will be worse on COL. Overall, we do face tailwinds on due to our efficiency initiatives. On one 1 hand, we will have hopefully better rental because currently we do -- although there's initial signs of a good turn of the property market or initial sign of stabilization in property market. But still on commercial real estate, it's quite favorable to the merchant as of right now, and we would like to leverage the opportunity to further optimize our rental. So you see a little bit of that benefit in quarter 1. Hopefully, that will come in in the coming quarters as well. And our lower capital expenditure, which results in a better depreciation that will benefit as well. together with other initiatives, including A&P, et cetera. So overall, the annual guidance on margin, which is a slight increase in OP margin for the group is unchanged. And hopefully, we are able and we are confident to be able to deliver that.

Joey Wat

Executives
#14

I just want to add one comment about Pizza Hut margin, which was very nice for the quarter 1 this year. It's actually I think 1 of the highest since the turnaround initiatives in 2018. We'll be very consistent with our duration of Pizza Hut turn [indiscernible] first profit later. [indiscernible]

Unknown Analyst

Analysts
#15

Yes. So last remark is really impressive. I think remember, during the Investor Day, we mentioned a 3-year target of 14.5% OP margin -- restaurant margin for Pizza Hut. Based on the current run rate, I think that we should actually achieve that target earlier than expected.

Joey Wat

Executives
#16

Slightly, slightly. The inflation point was 2024 indeed because 2024, we feel like sales was a good position, then we start to really pressed accelerator on the margin side, and we are happy to see what we are seeing.

Operator

Operator
#17

Next question is from Lillian Lou, Morgan Stanley.

Lillian Lou

Analysts
#18

My question is actually on the underlying demand trend and related to that, the pricing momentum as well? Because I think in the release, important statement was you are still very excited, encouraged by the underlying improvement of consumer sentiment with a more modern moderated subsidy we see the within merchants? Is the competition also getting mold or actually everybody trying to rush up the traffic without as much subsidy from platforms. So what's the dynamic of the demand and also competition right now? And also on a like-for-like basis, are we seeing a chance for some improvement on pricing in terms of the whole industry and also for ourselves.

Joey Wat

Executives
#19

I'll make 2 quick comments on that, and maybe Adrian has a bit more color to add. We have shared our view on the improving consumer sentiment since Investor Day last November. And we certainly have observed some stabilization of pricing trends. Not only we take the pricing but we also see more players taking pricing. So that might be a sign that shows [indiscernible] more supportive consumer environment. And right now, the more rational competition among delivery platform is happening. So we believe that's constructive for the mid and long term as well. But other than pricing, what we still fundamentally believe is still great food and great value. So without that, pricing is a bit [indiscernible] to be there. So come during the after the Chinese New Year, we have seen really good performance in [indiscernible] is extremely competitive in terms of pricing. But if you have not tried our [indiscernible] the hot dry noodle that are selling really well right now. Right now, it's time because it might go out of thought person. And then Pizza Hut, we launched the 30 new dishes, the new platform like for [indiscernible], which is the fantastic value for money and really fun way to eat thinking about Chinese, we sold almost 40 million stake last year in Pizza Hut, but it's more fun to either stay in titer with the saws and wrap. So all these are happening at the same time, together with pricing, it cannot go along.

Adrian Ding

Executives
#20

Yes. I guess just one little note to add, which is as Joey mentioned, the pricing environment is becoming a bit more favorable, and we encourage -- continue to be encouraged by the improving consumer sentiment. But when that translates to TA obviously, Pizza Hut here is -- our strategy is to decrease the tier to be even more mass mostly friendly. For KFC, as we repeatedly mentioned in the recent earnings that for this year, we do expect KFC TA to decrease [indiscernible] Actually, I think I mentioned the multiple of the investor calls as well that even in the inflation -- in a very inflationary environment with the speed of our innovation right now, the TA may still decrease. That's because of the mix not necessarily because of pricing or discounting. So that's something I would like to caution, right? The higher growth in [indiscernible] as Joey mentioned, higher growth in KPRO, higher growth in KCOFFEE, those are all lower TA compared to the broader KFC business, so the higher growth itself, the mix itself will cause the slow a slight decrease in TA. So this is very different from the U.S. market where the TA represents roughly the inflationary index in China here with innovation, it's a different story

Operator

Operator
#21

Next question is from Sijie Lin from CICC.

Sijie Lin

Analysts
#22

So I have a small question on KPRO. We see that the KPRO has performed very well and achieved initial success and risk expansion targets. So could you please elaborate more behind this? And also, if you an estimate of roughly how many CFCs are suitable or have potential for opening KPRO [indiscernible]?

Joey Wat

Executives
#23

We are very excited about KPRO as well. Although the model, it actually took 7 years to come to fruition. And we -- as we mentioned in the prepared remarks, we are accelerating the development at KPRO to to about 600 stores. The menu, if you have tried those before a completely different there's a very lovely sort of video on the social media. It's not from our company but I thought that the added a good job to talk about the capable story. The food is the Chinese style [Foreign Language] So the food is healthy, very reasonable carry, but you're still full, you're not hungry. That's important. And then the trim mix is very encouraging as well. We are selling very well with new shake is of the business. And this is much higher than the KFC business. With that said, between the drink business within KFC has normal potential. But compared to KPRO. So the product wise, very small menu, but obviously, we are doing something right after learning for 7 years. And then Tier 1, Tier 2 cities are doing well. And then we are also testing in Tier 3 cities, and we have some very exciting early results there. So we'll continue that. And the result is encouraging, it's adding to about 20% of our sales uplift to the parent store, and the margin is good. So many, many good things. But the best thing among all is it has incredibly good reputation on food safety. Other than the food tastes really good. the customer really got it offer safety is very trustworthy. They feel they can feel comfortable about it. And that really show our long-term strategic mode for Yum China, our credibility and for safety, and that's something money cannot buy. It can only be done over 40 years [indiscernible] so this year, for 2026, what's the size of business with 600 roughly could be up to $1 billion sales, which is nice. So even after the first quarter, we are adding 2 more stores to our original plan. We accelerated the pace for the second half. We are open mind about it. It really depends on the testing of the Tier 3 cities. So it's exciting. We are very grateful that our operations team really developed the challenge but we open mind about the further growth pace.

Operator

Operator
#24

And the last question today comes from Ethan Wang from CLSA.

Unknown Analyst

Analysts
#25

I have a follow-up question on the -- so Adrian mentioned the pressure will be easy in the second half because of the base. I'm just wondering, is that the pace for quarter 2 as well? And if we just have a longer like Horizon, the next year or year after. So we always expect this CL growth to be moderate and which will be fully offset by the decrease in O&O. Is that what we want to achieve when we set the stable restaurant margin target, which means it doesn't really affect how the raw material product doesn't really affect how this trend is going.

Adrian Ding

Executives
#26

Thank you, Ethan. So in quarter 2, as we mentioned in the prepared remarks, the pressure on COL was slightly or slightly eased, given there's only -- for Yum China, given there's only 1 month of delivery subsidy -- taking the delivery subsidy in the base, which is the month of June last year. And for the second half, it's the full of the second half that the subsidy was in place and the delivery mix was in the base. So that's why I would say the pressure will [indiscernible]. Overall, I think our margin guidance in the prepared remarks for quarter 2 was we expect a broadly stable OP margin for the group year-over-year for quarter 2. That's considering the different factors on [indiscernible] on the short term. On second half, I think one of the previous response to [indiscernible] actually provide quite a bit of details on the line-by-line breakdown. Your second part of the question on long-term margin -- for long-term margin at this point in time, we're still quite confident in our guidance shared in the Investor Day in November last year. which is for KFC to have a relatively stable margin over the long run. And for Pizza Hut, to have a margin expansion to exceeding 14.5% restaurant margin by 2028. I think one of the analysts was making a comment that we might be able to achieve that slightly earlier, which at this point in time, we don't have a revision in our guidance. overall for COL, in general, given the increase in delivery with or without a delivery subsidy on the delivery mix will increase and the growth will be solid. So we will face pressure on the lighter front, although the per ticket cost on lighter May decrease. So we hopefully will be able to offset that pressure utilizing the O&O and a bit of U.S. as well over the mid to long run in the next couple of years.

Florence Lip

Executives
#27

Thank you, Adrian. This concludes our Q&A session. Thank you for joining the call today.

Operator

Operator
#28

Thank you. This concludes today's conference call. Thank you for participating, and you may now disconnect.

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