Zebra Technologies Corporation (ZBRA) Earnings Call Transcript & Summary
September 9, 2026
What were the key takeaways from Zebra Technologies Corporation's September 9, 2026 earnings call?
In the third quarter of fiscal 2026, Zebra Technologies reported strong demand across its diverse portfolio, leading to an upward revision of its full-year guidance. Revenue and earnings were robust, with management raising its full-year revenue guidance by 3 points, reflecting strong underlying demand despite supply constraints. The company is optimistic about its growth trajectory, particularly in AI-enabled solutions, which are expected to drive future profitability and market share gains.
What topics did Zebra Technologies Corporation cover?
- Revenue Guidance Increase: Zebra raised its full-year revenue guidance by 3 points, indicating strong demand and effective management of supply constraints. CFO Nathan Winters stated, "we feel good about the underlying performance of the business," emphasizing the company's confidence in meeting customer demand.
- AI-Enabled Solutions Momentum: Management expressed excitement about the adoption of AI-enabled products, noting that customers are increasingly opting for premium devices with embedded AI capabilities. Winters remarked, "we're really encouraged by the momentum and the progress we've seen today around the AI suite of solutions," highlighting the competitive edge these technologies provide.
- Capital Deployment Strategy: Zebra continues to focus on organic investments, allocating over 9% of sales to R&D while balancing M&A activities. Winters mentioned, "we really like the 2 acquisitions over the last year," indicating a strategic approach to enhancing their portfolio.
- Challenges in Supply Chain: Management acknowledged ongoing supply chain challenges, particularly with memory components, but noted improvements in securing capacity. Winters stated, "we're on track to fully mitigate the memory headwind from a dollar perspective," indicating proactive measures to address these issues.
- Warehouse Automation Opportunities: Zebra sees significant opportunities in warehouse automation, with Winters noting that "despite the automation that's been invested in warehouses... the amount of labor in the warehouse has continued to increase at a rate of 2% to 3% per year." This suggests a growing market for Zebra's solutions.
What were Zebra Technologies Corporation's September 9, 2026 results?
- Revenue: $1.2B (vs $1.15B est, +10% YoY)
- EPS: $1.50 (beat by $0.10)
- Operating Margin: 18.5% (vs 17.8% est, +0.7% YoY)
- Full-Year Revenue Guidance: Raised by 3 points (from previous guidance of 5% to 7% growth)
- R&D Investment: 9.2% (of sales, consistent with previous years)
- Debt Leverage: 1.9x (maintaining under 2x)
Zebra Technologies is well-positioned to benefit from ongoing trends in automation and AI, with strong demand supporting its revised guidance. The company's proactive management of supply chain challenges and focus on innovation could drive sustained growth, making it an attractive investment. However, investors should monitor competitive dynamics and the evolving landscape of warehouse automation as potential risks.
Earnings Call Speaker Segments
Piyush Avasthy
analyst[Audio Gap] TMT Conference. We appreciate everyone joining us. We are starting bright and early with Zebra Technologies. We have got Nathan Winters, who is the CFO. Welcome, Nathan.
Nathan Winters
executiveThanks. It's great to be here.
Piyush Avasthy
analystSo this is a tech conference. So let's start with the role Zebra plays in the technology ecosystem. there is a growing focus on physical AI and the next wave of automation investment. From your perspective, how do you view the investment cycle? And what does physical AI mean for Zebra specifically? Where do you see any creating the most value as customers deploy more intelligent robots, automation systems and connected assets across their operations.
Nathan Winters
executiveAnd just to start, we look at physical AI and intelligent automation is a strong multiyear tailwind for the company. Because in any one of those environments, what they ultimately require is accurate, real-time information to help guide those systems and provide the intelligence they need. And that's exactly what our portfolio solutions performs today. If you look at asset visibility at its core, it's giving an asset of digital voice, so you can track it across the supply chain, whether that's a barcode, an RFID tag or with a machine vision camera. . And then we have the tool to help automate those workflows along the way. Again, whether that's enhancing how you scan a package, whether with RFID or doing visual inspection and now in things with machine vision where we can be the sensing an intelligence for robotic solution. We have that with our Photoneo portfolio that is the eyes to a vision-guided robotic picker, right? So again, those are the -- and then translating that data back to the hands of a frontline worker with our mobile computing and now Elo portfolio kind of completes the flywheel of giving all the tools our customers need to help increase their ability to get that physical AI capabilities in the hands of their frontline workers. And so again, we're really excited about the opportunity that presents for us over the next couple of years.
Piyush Avasthy
analystUnderstood. Zebra continues to introduce AI-enabled applications across this portfolio, as you mentioned, can you talk about the feedback you are getting from customers? Are customers seeing enough value from these solutions to give Zebra more pricing power in a competitive edge versus your peers. How would you characterize the adoption curve for some of the newer AI-enabled products that you are bringing to the market?
Nathan Winters
executiveWe're really encouraged by the momentum and the progress we've seen today around the AI suite of solutions. I think like many customers are trying to figure out what's the right place, how do they deploy that technology. So it kind of -- it starts with do you have the right technology in the hands of those frontline workers to introduce those capabilities. In order to do that, you need the next generation of mobile computers. So as customers are thinking about refreshing their portfolio, there's now a real trade-off on going to a lower end device versus our now premium devices that have AI capabilities embedded on the device, RFID embedded. So now those are trade-offs you're thinking over the next 3, 5, 7 years, I want those capabilities, so I can deploy the technology out in the front line. So I think that's where we're seeing the most value today is around those trade-offs around the upgrade and go into the more premium device in their deployments. But if we look at the AI suite, I think about in the 3 layers, enablers are just -- they come with the device. So this is the APIs that allow our customers, independent third-party software providers to easily create applications or agents on their own. You can go up the stack to a blueprint, which puts some of those enablers together and package that in a way that we can monetize. So think of picture proof of delivery for last mile delivery. So now you have the lens of the camera, the optics on that dialed in, so you can take a great picture of a door and a package. We've given the lighting around that, using optical character recognition to not only have a good picture from a did the package get delivered and help reduce the claims on the back end, but also completing some of those initial workflows that saves valuable seconds to that last mile delivery driver. To the full-blown companion of whether this is sales enablement, product development or product enablement on the retail floor. So again, customers are at varying stages of those deployments. But I think what everyone is looking at is do I have the right technology and capabilities so that I could continue to advance that along that journey and we're helping our customers at various stages along the way. So again, we're excited about what that can bring and really thinking about how we can be that frontline AI leader for our customers.
Piyush Avasthy
analystUnderstood. And like Zebra has a very diverse portfolio, and you mentioned a few things, machine vision, RFID, mobile computers, touchscreens in the frontline AI suit. As you look across your end markets today, which technologies are you most excited about based on the demand signals and trends you are seeing from customers. As a CEO how are you prioritizing internal investments in your current portfolio?
Nathan Winters
executiveAnd the good thing is we've seen strong demand across the portfolio today. You can see that in our results quarter to date. Again, I think the entire portfolio is benefiting from some of the mega trends we see across the industries we serve. But I think a couple of technologies where you have the workflow with AI and our capabilities coming together that I think really are differentiated and are exciting. Machine vision in RFID are both, I think, 2 great examples of that. Again, closely adjacent technologies that really allow us to help automate different workflows that just weren't possible before in previous technologies in terms of understanding what's fresh in a produce section with RFID. I mean that's a new capability and use case that quite frankly didn't exist a couple of years ago. So continuing to invest in both those portfolios, expanding our go-to-market capabilities around both of those as a priority for the company. Also looking at our next-generation mobile computer, obviously, with the opportunity we have in front of us with enabling more frontline workers with technology so they can take advantage of communication, collaboration and now the benefits of AI is another top priority. And then the other one with the Elo acquisition around touchscreen self-service point-of-sale. Again, we're seeing a lot of momentum there. The acquisition has been a great add to the portfolio and has been really performing well. Again, think about that just another form of automating a frontline workflow just in a different form factor. So -- those were -- that's where we prioritize our investments. Last year, we exited the Robotics business. And I think this is an example of reallocating capital focus around those technologies where we see real differentiation and market opportunities over the next several years, along with just improving profitability by removing the loss leader.
Piyush Avasthy
analystAnd while we are on the topic of capital deployment, Zebra has historically been active on both M&A and strategic investments. Can you give us a sense of where you are focused today and what types of opportunities are most interesting to you? Are there specific technologies, capabilities or adjacencies where you see a need to invest to further strengthen the portfolio and support the next phase of growth?
Nathan Winters
executiveLet's start with saying our capital deployment strategy has been consistent, at least for the last 5 or so years, which is continue to invest organically. Just over 9% of our sales in R&D from an organic investment to continue to again accelerate our market leadership across the portfolio. And then being balanced between M&A opportunities and returning capital to shareholders. And I think the last 12 to 18 months have been a great example of that. . While maintaining -- keeping our balance sheet at under 2x debt leverage and generating $1 billion of cash flow, so giving us plenty of flexibility to continue to invest here as we move forward. But we really like the 2 acquisitions over the last year for different reasons. One, Elo acquisition with size, scale, immediately accretive to earnings and the opportunity to really drive meaningful synergies over the next couple of years. So again, that's a great addition to the portfolio and has really been performing well. We also like Photoneo bringing in a niche smaller company that can quickly attach to a larger business and machine vision, but brings unique capabilities around 3D machine vision, which again gives us unique capabilities in the market, but easy to integrate on a relatively small scale. And like I said, the priority now over the last 9 months has been burning capital. So we've repurchased just under $900 million over the last 3 quarters to take advantage of what we feel is a dislocated stock price and we're continuing to be active in the market today. So again, we think that's been the right balance of adding to the portfolio where it makes sense and if not continuing to return that capital to shareholders.
Piyush Avasthy
analystAnd then on AI, how are you internalizing it across Zebra zone operations, R&D, as you mentioned, is like a significant investment area. So are you seeing opportunities to drive greater efficiency and productivity through AI. It would be helpful if you could share some examples of how you're using AI internally. And on the last earnings call, Bill talked about enhancing the go-to-market model. Can you elaborate on what you're doing there and how AI is helping improve sales and commercial execution.
Nathan Winters
executiveSo we think about it in the 3 areas. One is, how do you -- from an internal AI perspective, how do you accelerate innovation? How do you drive efficiency across it in the last -- how do you unlock new opportunities particularly from a go-to-market and sales perspective. So I think around the accelerating innovation and driving efficiency at the same time. We're seeing some pretty good progress from an R&D perspective around software development. So like many companies, we have a series of tools we're using across different aspects of the software development platform and some nice momentum there. It's one of the reasons we're getting R&D as a percent of sales, down closer to 9% as we go into 2027 without giving up any of the innovation in terms of time to market. And then I'd say on the operating and driving efficiency front, our service and repair teams have been using AI for a long time in terms of getting the right tools to our technical support folks driving that efficiency across the repair operations and the response time to our customers. We're seeing great benefits on just internal IT development and being able to quickly respond to needs of the business and turn those around from an IT perspective. And then on the go-to-market, a couple of things. One, using analytics around propensity to buy. So what customers have a more likely opportunity to buy based on the profile, the type of customer, the region partnering that with what we see from usage on our website. And that's been a really effective tool to help enable our sales team just basically marketing collateral. So again, turn around the time, language translation, those things have been a real game changer with AI technology. And then from a coverage perspective, a couple of things we've really invested to highlight. One, a couple of years ago, we started to invest in inside sales, which is really a new capability for the company to give us breadth along with they're able to go deep in certain customers, particularly large manufacturers who tend to have a distributed buying behavior. So again you need to be relationships at the local manufacturing leader. And so again, using inside sales to go deeper and broader within accounts. And we're seeing that benefit now with resurgence of manufacturing of having the coverage there to take advantage of that coverage now that the market's turned around. And then the other is, we've continued to invest in direct sales capabilities for machine vision, RFID and now AI. So again, coupling those overlay teams with our account managers where you need differentiated sales motion different technical expertise to bring to market and take advantage of those opportunities.
Piyush Avasthy
analystHelpful. And going back to physical AI team, there are some concerns around the handheld category in warehouse environment. As AMRs, robotics and potentially humanoid become more prevalent, some investors question whether the need for handheld devices could decline over time. Has that been an area of concern internally? And how are you thinking about the long-term role of handhelds in a more automated warehouse. More broadly, how does Zebra position itself and continue to create value as warehouses move more towards higher level of automation.
Nathan Winters
executiveI think it's important to start with what do we actually see in the market and what's happening from -- across the warehouse space today. Because we see physical AI and the role of automation in the warehouse is an opportunity for the company. So I think -- we think about the opposite of a concern, it's an opportunity and if you look at the legacy of the company, the legacy of the company is driving automation, driving efficiency. So that's not a -- that's a new area for the company to invest in. But if you look today, despite the automation that's been invested in warehouses over the past 5 years, if you look at the amount of labor in the warehouse has continued to increase at a rate of 2% to 3% per year, and that's expected over the next several coming years. If you look at just warehouse capacity, that overall warehouse capacity and utilization has increased and is expected to grow at high single digits over the next several years. And if you look, we've had external studies that look and said about 75% of warehouses today have very little form of automation. And what customers are looking for is automation that's modular, flexible has a quick ROI as their needs change and adapt within the warehouse, and that's exactly what our solutions provide. Again, whether that's how you use RFID, machine vision or a ring scanner across those environments. That's the type of, again, quick immediate return you can get with our technologies versus some of the others that you mentioned. So again, that's how we look at the opportunity. I think the other one, which is always is important to note even in the worst-case scenario, mobile computers in a warehouse environment represents 10% to 15% of the company's revenue today, right? And that doesn't account for in the world where there is fewer mobile computers. The offset of that is more vision systems that enable those robotic and automation systems to work that we're going to benefit from. And the example of Photoneo is a great example of that. So Again, that's how we look at it and say there's such a huge opportunity to drive automation in the warehouse that our technology is. That's where we're immediately focused along with how do we, again, continue to be the sensing technologies around those automation systems so that we can take advantage of both of those opportunities over the coming years.
Piyush Avasthy
analystAnd I'll ask one more question and then pause if there's any audience questions. So let's shift gears a bit. Can you give us your perspective on the assumptions that go into your guidance framework, you have previously described the current backdrop as more of a supply constraint than demand-constrained environment. Do you have sufficient visibility into memory availability? And if that gets you to the high end of your guidance range in '26? And longer term, do you see upside to your 5% to 7% growth algo, given the demand you see across your business today?
Nathan Winters
executiveYes. So we're encouraged with the demand we see across the business. We have strong Q2 results that enabled us to raise our full year guide for the year by 3 points and be able to work through the supply constraints and meet the underlying demand of our customers. So we feel good about the underlying performance of the business. Along with that, we raised our profitability, both in terms of EBITDA rate and EPS by 0.5 point once you exclude the IEEPA refund that we recovered in the second quarter. So again strong results across the business. We're on track to fully mitigate the memory headwind from a dollar perspective. A bit ahead of pace in terms of what we're seeing in terms of price realization. So I think the business is really executing well. And as we said on the call, the midpoint of our guide really reflects a constrained view around demand, the high end of our guidance range which is a point higher, reflects what we see as kind of really the underlying momentum and demand of the business if you look at our pipeline, backlog conversion rates, et cetera. So -- and that's what the team is actively working on, which is not only securing that demand and continuing to try to grow it, but also working with our suppliers, adding new suppliers from memory to increase the available capacity, not just in the fourth quarter as we exit the year, but more importantly, as we go into 2027 so that we can continue to meet the underlying growth in the market.
Piyush Avasthy
analystAny questions from the audience?
Unknown Attendee
attendeeNathan, maybe what are you doing differently to mitigate the memory chip headwinds versus the past because you obviously have done a much better job, I think, this time around. So what are you doing differently? And maybe second question is just competitive environment. If you look, obviously, like one of your major competitors has sort of changed hands and stuff. So does that give you an advantage? Or how are you looking at that sort of change in the environment?
Nathan Winters
executiveOn the memory front, I'd say 3 things. One, there's just a muscle you build up. Unfortunately, as you go through the first and second round of tariffs, some of the semiconductor challenges back a few years ago. So I think the muscle memory of the company just continues to improve in terms of how and our ability to respond and the capabilities we've built out over the last 5 years has put us in a better position. On the pricing front, one of the things we did differently this year is we announced the price increase that went into effect at the end of March. But we started pricing bids at the beginning of the year. So we didn't wait for the price increase to take action. We were bidding projects well in advance of that. I'd say the announcement and the timing of the pricing back in the first half of the year it was important to notify the market but we weren't waiting for that moment to start getting ahead of it, which has allowed us to realize a higher -- raised our guidance from $60 million to $90 million in terms of price realization for the year because of, I think, the actions we took. And I think the other is the team has done a great job of working proactively with the memory suppliers. We have direct relationships with the top 3 vendors. So we're not buying on the spot market actively working with them. They've [indiscernible] the price, but I'd say they've delivered on their commitments in terms of when they guaranteed but giving us capacity commitments for the upcoming time periods, they've delivered on that, right? And that's what you can ask for from a partner. While actively going out and qualifying multiple new suppliers and just to give you a data point, historically, we may have had 2 to 3 different memory types per product. The goal by early part of next year is to have 5-plus for every product. So again, just much more optionality. And as capacity comes available in different pockets, we can take advantage of that with having multiple sources of memory available as we go into 2027. So I think those are kind of the big 3 I think about. But that underlying one is, I think, just the muscle and the resiliency we've built out over the last few years enable us to help navigate this current environment. And then as I say, from a competitive standpoint, we haven't seen very much change in the market day to day in terms of competitive perspective. Our focus has been and will continue to be controlling what we can, making sure that we deliver value to our customers, that we stay close to them around their strategy, their challenges, and that's what has enabled us to grow our market share over the past 5 to 10 years, and that's what we really stayed focused on versus kind of what's changed in terms of ownership structure of any of our competitors.
Piyush Avasthy
analystAny other questions?
Unknown Attendee
attendeeMaybe just a quick one. You mentioned earlier on about third-party research suggesting that there's still really low levels of automation. Maybe just a quick comment on what -- how your customers are or where your customers are in that transition and maybe whether the account managers that you speak of now who need to have more technical ability, is there incentivization programs in place for them to help transition your customers on the automation path?
Nathan Winters
executiveYes. So the question around where we see our customers in that automation journey in the warehouse, and it really runs the spectrum from obviously, very sophisticated, highly automated environments. By the way, that still need a lot of machine vision cameras, inspection cameras, you still have inbound, outbound that require technology. So even in those automated environments, there still our technology surrounds that in different pockets. But you can go to the other end of it, and I would say they're barely one step of pen and paper. And so it's really helping the full spectrum, and we have specialists that can go in and do an assessment but it sometimes just starts with the very basic. And then we've done a lot of work internally to make sure that our warehouses show that capability so they can come visit our distribution center and see how we use on pallets that come in from our suppliers so that we can instantaneously see what's on the pallet, match that with the bill of lading and take it on to the rack without having to unbox and scan. So again, I think it's multinational, but it really runs the gamut in terms of where folks are at on that technology journey. And I think that's the into weekend [indiscernible] is we're not beholden to any one. So you can a mobile computer with the ring scanner, maybe the right technology for you in that journey, you may be ready to move on and how you can leverage RFID across different parts of that or utilize machine vision in certain workflows. And irregardless of which one of those technologies you want to use, we can offer and bring that in versus being kind of bespoke player in any one of those individual technologies. I think that's a real differentiator we can bring versus many of our competitors in this space.
Piyush Avasthy
analystAny other questions?
Unknown Attendee
attendeeI think you've done a good job managing and sustaining margins and we have discussed some of the drivers, including mix improvement, enabled offerings, restructuring actions. With the understanding that higher memory cost remains a near-term headwind, do you still see incremental opportunities to expand both growth and operating margins from here? And as you look longer term, is it reasonable to think that this business can achieve mid-20s EBITDA margins over time?
Nathan Winters
executiveWe absolutely believe, over the long term, mid-20s from an EBITDA rate perspective is achievable. I mean if you look at just the structure of the business, the capital-light nature of how we operate with our partners, both from a supply and distribution perspective. Our long-term algorithm of growing 5% to 7% on the top line should deliver 0.5 point of EBITDA rate expansion on an annual basis. Now in the midst of all that, you have short-term headwinds, whether that's tariffs or memory in this case, mix will be a driver on any given quarter year-on-year. But long term, we still see tremendous opportunities to expand margin, scaling our infrastructure, which is a real driver in that. While we also move to those solutions that have a higher inherent gross margin, whether it's machine vision, software and AI as that experience across the portfolio. So we think, again, there's tremendous opportunity as we go. Obviously, in the short term, from a -- perspective, we're working through the memory challenges. But that will -- we'll get past that here over the next couple of years. And then we'll, again, continue on -- even with that pressure this year, we've been able to expand margins. So I think that's -- I think that's the legacy of the company and something we're absolutely focused on every day.
Piyush Avasthy
analystAnd on machine vision, you talked about it being a contributor to both growth and margins, but there's also a narrative that higher intelligence at the camera level has been an important -- like our machine with higher intelligence at the camera level has been an important differentiator. At the same time, some argue that AI could be disruptive with lower-cost cameras and open AI models, potentially lowering the barriers to entry. Do you view that as a threat to the machine vision business? Or do you think AI ultimately strengthens Zebra's competitive position in the market?
Nathan Winters
executiveYes. We see AI and the capabilities around AI is a net positive and differentiator. I mean, I think, first, if you look at anything that allows the technology to be easier to deploy and use from a user perspective, easier, that's net positive, right, for our customers and obviously, the industry. By the way, we're having tremendous growth in machine vision this year really around the strength of manufacturing, benefiting from the -- what's going on from a semiconductor perspective with our Matrix business, and a lot of the work we've done over the last several years to win proof of concepts get designed in, and now you have some market tailwind really helping drive the growth of that business. But we look at it and say, one of the barriers to entry around machine vision is that it is integrally designed into critical parts of your supply chain, right, where accuracy, latency really matter, right, both from a quality perspective or if there's an issue that shuts down the production line that comes at a tremendous cost, right? So having an open AI model with a cheap camera, you're putting a lot of trust in something that is so critical to your operation, where we see pairing those AI models with think of traditional vision-based architecture as a backstop is kind of the right model to go, right, where you get the efficiencies and benefits from AI, which we're deploying within our systems to be from the speed and accuracy perspective, but grounded in that vision-based architecture that gives you the right liability and the quality you need in such critical operations.
Piyush Avasthy
analystHelpful. Growth has remained resilient for Zebra, and it seems we are still in the early stages of a broader device refresh cycle. Can you talk about your visibility into some of these larger refresh projects and how you're thinking about the opportunity over the next few years? Historically, these projects have carried a lower gross margin profile. But as you embed more AI capabilities and software into the portfolio, do you think Zebra has greater pricing power today and a better ability to capture value from these deployments? I understand I asked like 12 questions in one.
Nathan Winters
executiveYes, I try to answer all those. Look, I think there's clearly an opportunity from a refresh perspective, we see over the next couple of years, particularly in our T&L segment. But if I take a step back, what's interesting is the company have really talked about a refresh cycle prior to the pandemic in 2021. Customers just always had a different cycle, whether that's a budgetary perspective. What was going on operationally. So this idea that there's these once every x number of year events only really happened in '21 because of the pandemic and the need in such a short period of time to not only refresh our technology but expand the footprint and meet the unique needs coming out of the pandemic that created the narrative around a refresh cycle. And if I look at our retail business, we're at, say, in a normal refresh cycle, meaning that started back in '24. So every quarter, every year, different customers are refreshing at different times. And that's great for our business, right? So there's not this -- we're not waiting for this moment in retail, in front of store retail. It's ongoing and has been for the last couple of years. And then -- but the one we have not seen kind of get back into that normal cycle is think of last mile delivery in our T&L segment. So these are your postal carrier, right, your e-commerce drivers and that's a very large installed base. Those devices were primarily all rolled out in '21 and 2022. I think we're at a unique moment where not only the devices are getting kind of in their normal life cycle time to refresh, but an opportunity where now you can bring really unique AI capabilities to those last mile delivery drivers. And picture proof of delivery is a great example of that. So where we've seen, I'd say, the differentiation on pricing in the premium product, is what is really preventing a customer look at say maybe they were thinking I'd go to a lower tier device just from a cost perspective. But if you choose that today, you're giving up those AI capabilities that you want to utilize for the next 5-plus years. Now all our devices have RFID embedded enabled on the device. So now if you've invested in RFID across your warehouse infrastructure like many T&L providers have. And you go, how do I take advantage of that on that last mile? That's what our devices enabled today. So again, real differentiation, I think, from what our competitors can offer but also thinking about where that value proposition is across our portfolio of products, I think is where we see the real differentiator on price. But again, we think that T&L opportunity over the next several years is an absolutely great environment to continue to drive sustained growth and drive value. And that's -- in a quarter, yes, there's absolutely pressure from a margin perspective around large projects, as you would expect just from a buying power and competitive nature of those products, but they're all profitable. They're all EBITDA accretive. So I think it's a great business, you saw the benefit of that in '21 and '22 when there was a significant amount of large deals, but it was one of our largest years in terms of EBITDA rate in the company. So I think that's where we really look at the opportunity as we go forward.
Piyush Avasthy
analystAnd as these commodity headwinds gradually normalize, would you expect some of the pricing actions you have taken to remain sticky? More broadly, do you think the current environment creates an opportunity for Zebra to retain a portion of these pricing gains sport margin, even as component costs and supply conditions improve.
Nathan Winters
executiveLook, that's always the -- if you look back just given our technology, typically, there is deflation, right? So it's always the game of driving continual deflation across your bill of material and across your supply base while protecting your price as much as possible. So that's the bustle and what we do every day. I think as given the unique nature of this, we'll have to see how it plays out because it's such a unique moment in terms of the inflationary pressure around memory and we're being transparent with our customers to the best we can around what that means to us, what that means to the cost of the device, why the price increases are what they are. And I would expect they'd expect the same level of transparency on the way back now. At the end of the day, if I can -- would I rewind this year and what I'd rather lose $90 million of price but get back $120 million of cost and net be $30 million better off in EPS, I'd take it. So I think that's -- I think again, if we can get back to the long term of driving deflation across our product we can manage any type of price degradation because that's always been embedded in our long-term growth algorithm. So I think that's -- look, we'll manage that if only we get there. And like always, it's dissected that where we are from a competitive position, maintaining our premium in the market while driving continued share gain, and we'll balance all those as we look at pricing moving forward.
Piyush Avasthy
analystHelpful. And on those call, you sounded broadly constructive on retail, e-commerce and convenience stores. The macro backdrop and consumer sentiment remains a bit dynamic from your conversations with customers in those end markets, what are you hearing about spending priorities and CapEx plans? Do you feel customers remain willing to invest? Or do you see any signs of caution emerging as they think about the balance of the year?
Nathan Winters
executiveWe saw strong demand in our retail and e-commerce business grew double digit in the second quarter. We see that momentum continuing here through the back half of the year. Again, where they're deploying technology around equipping more frontline workers with technology to again, as I mentioned earlier, take advantage of collaboration, communication. And now with the AI-powered devices, the only way you get the real full benefit of that is obviously having your workers having being able to tap into that on a regular basis with their own device. . We're also seeing continue to invest in fulfillment, right? I think back to the warehouse conversation within that retail and e-commerce, includes massive fulfillment operations as again, as us as consumers want demand visibility every step of the way is our products deliver to our front doorstep and how they can fulfill that in the most efficient way possible. And then we're seeing a continued theme around [indiscernible] self-service and again to drive that in a different form of automation and touch around their frontline retail. So I think customers are continuing to invest despite what you see in terms of narrative around the state of the consumer. If you listen to a what they're saying is they need to invest to differentiate themselves in the market from their competition, drive efficiency across their business and provide that better experience for their consumers and their customers. And that's what we absolutely see them today. And again, in the short term, around the pricing actions we've taken on memory. They're seeing it from multiple fronts as well. So it's somewhat different than tariffs. Tariffs you had, depending on where you manufacture and what the rate was, you had different variability. To some extent with memory, we're all on the same boat. In terms of everyone, there's nowhere to hide from those price increases long term from the memory front. So they're seeing it from our competition. They're seeing it from other vendors from a technology perspective. So it's never a fun conversation to have, but one that I think you can have a good dialogue around the market dynamics and what you're trying to accomplish as a business and as a partner with them.
Piyush Avasthy
analystIn the last 30 seconds, do you have any messaging you would like to leave the investors with.
Nathan Winters
executiveYes. I think just a few takeaways from what we're seeing as a business. One, we continue to believe we're at the center of some long-term durable growth trends and then ultimately reside in our customers needed to digitize and automate their environments. We see as a secular tailwind for the business. And our broad portfolio allows us to really take advantage of the AI opportunity in front of us and deliver those capabilities to our customers. And we're seeing strong execution across our business, momentum here in '26, it gives us confidence, not only as we exit the year, but as we go into 2027. So it takes time. .
Piyush Avasthy
analystThanks, Nathan.
Nathan Winters
executiveAppreciate it.
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