Zimmer Biomet Holdings, Inc. (ZBH) Earnings Call Transcript & Summary
February 24, 2021
Earnings Call Speaker Segments
Joanne Wuensch
analystHello, everybody. Welcome to the next session of the Citibank Healthcare Conference. And I'm thrilled that we have today both Bryan Hanson and Suky, I'm going to kill your last name, I'm sorry, Upadhyay. As Joanne Wuensch, I feel I am allowed to do that. But Suky and Bryan, thank you so much for joining us today.
Joanne Wuensch
analystBefore we get into sort of the exciting stuff, I want to spend a little bit of time talking about how the 2 of you are relatively new to the organization still. And how has it changed, Suky, since you joined, I guess, it was a year ago now, if I lost track of time. And Bryan, you, 3 years ago.
Bryan Hanson
executiveYes. So maybe I'll start, Suky, and then turn it over to you. And first of all, I can't believe it's only been a year, not in a negative way, Suky. It's hard to believe it's only been a year. But for me, it's been a little longer. I'd say it's been -- it feels like a completely different organization to me. And Suky didn't come in, in the very beginning with what we had to manage in that first part of the story. But it feels completely different. The culture of the organization, the mission of the organization, the talent at the senior level is completely different. It's the diversity of the team and just the feeling of the ability to succeed. When I first got here, it was a beaten down, we're getting beat and it's okay mentality. And it is completely the opposite of that right now. So the biggest things, in my mind, that have changed is the clarity of mission, a change in senior-level talent, which brings a lot of diversity to the organization and a completely different culture that is a believe culture, a problem-solving culture. And I'm excited about. Now there's plenty of work to continue to do in those areas, but I feel really good about that foundation. And then the strategy has shifted. I think we've got a robust, long-term strategy, and our execution inside of that strategy now is becoming second to none that I've had in the past anyway. So just a completely different organization, it feels like to me anyway. But Suky, maybe you can provide some context from your perspective? Can't hear you, Suky. You might be on mute.
Suketu Upadhyay
executiveOkay. Hopefully, you can hear me. Sorry about that. Joanne, thanks for having us today. It's actually been 1.5 years, and I think you did an admirable job with my last name. So thank you for your concern there. But look, I think it's really 3 things, some of it are going to build on what Bryan said. First is the clarity and strategy since I came in. And not only the clarity and strategy, but moving that strategy to operational plans and then the tactics and then the execution and monitoring. I've never seen so much discipline in a company as I've seen at this one. That's exciting as a CFO. Two is talent. When I first came into the organization, there was a lot of convincing to bring talent in. Now when we find we're recruiting, people want to come in to Zimmer Biomet, right? We're getting multiple high-quality candidates that want to be a part of this. And I think third is culture. When I first came in, it was kind of, hey, can we do this? And now it's an absolute, hey, we know we can do this. How do we even accelerate? So to me, those were the 3 biggest inflections over the last 18 months.
Joanne Wuensch
analystSo if we're going to put some numbers behind the changes, Bryan, I'm sure you have these. How do you think about either in terms of manufacturing or sites or people or senior management? What's different since you arrived?
Bryan Hanson
executiveYes. That mean so much of what we just described, but if you just put numbers to what I have on the top of my head is just the leadership team that we have in place. I'll just give you a couple of stats. I mean, we now have almost 70%, 75% of the people that I have on the team were not in the role before when I joined the organization. We've changed the structure of the organization to be able to ensure that it aligns well with how we want to manage the strategy of the business. So a complete structural changes in the organization. With that leadership team, we also now have significant diversity. We're in the single-digit diversity on the leadership team. We're now more than 70% diversity on the team. And that's diversity in the traditional sense, but it's also diversity in thinking. And so we're thinking about how we solve these problems with our business in a different way. There's tension that occurs because there are different thinking, but that means we're going to get a better outcome. So we've been able to leverage this different thinking in our leadership team with the knowledge of the space we play in through the broader organization, combine those 2 things and come up with different solutions. Big change is the way we actually spend our innovation dollars, for instance. We pivoted dramatically as a result of the view of the new leadership team on where the puck was going for orthopedics. And we moved from a very small amount of money being spent in research and development on robotics and data informatics to 70-plus percent of our innovation being spent in that area and moving away from just the metal and plastic of an implant. So that's been a dramatic shift in how we're going to approach innovation and how we think we're going to be able to change the outcome for patients and service our customers better. So just so many different things that you've seen shift, but those are the biggest ones, in my view, anyway.
Joanne Wuensch
analystAnd we were talking about the last 3 years. So when you and I are sitting here 3 years from now, what do you think we'll be saying at that stage, like 3 years ago, remember, like what will have been accomplished? What are your goals?
Bryan Hanson
executiveYes. I'd tell you, there's so much in just a typical business part. When we talk about Phase 3 of the organization, it's transforming the portfolio of the organization. So for me, if I just look at the financial portion of this, it's the obvious stuff that we've been talking about. I want more of our revenue being captured in markets that are faster growth today in those mid-single digits or better markets. We have a very small percentage of our business today in those markets. Our goal in transforming the portfolio is to increase that, right? And that's part of the spin that we're going to do right now. But that's the goal of transformation, and that's what we're going to be focused on. But I think the big one is just how people think about this company from a brand perspective. And Keri's on the line here. She runs IR, but she also runs communications for us. And she's rolling out a really good plan to change that narrative. We're not the 100-year-old company that moves slow, that is in implants. We are a technology company that is nimble, moves fast and brings technology to bear that is differentiated and can change the way we care for patients. And we are accountable for what we do. And so it's taking that narrative and changing it. And I'll be very disappointed if a few years from today in our strat planning rollout that people don't think differently about this organization when they hear the name Zimmer Biomet. That's the intent. So the financial stuff is real. I want to make sure that happens, and that's very important. But just that whole narrative needs to shift in this organization, and it will.
Joanne Wuensch
analystAnd is that narrative more Wall Street because I think many of us are already seeing that? Or is that narrative on the physician side or the hospital side?
Bryan Hanson
executiveIt's every stakeholder. I want my own team members to feel differently about this organization when they hear it. I want them to be proud of the innovation that we bring to the marketplace before others can. Smart implants is one. But there's going to be multiple technologies that we bring to bear that will be first to market, leading the pathway in technology in our space. I want you to see that, too. You're going to see that financially. You've seen some of the turn already. But I want you to really believe that this organization is committed to bringing innovation that will separate us from everybody else. And I want our customers to see it and feel it and know it. And so to me, it's every stakeholder has to believe in this narrative. And that's through proof points that we're going to provide, but also changing the way we talk about the organization, internally and externally.
Joanne Wuensch
analystAnd one of the things that's made Zimmer Biomet interesting in 2021 from an investor standpoint is we talk about the recovery trade. And the recovery trade usually translates to elective surgery recoveries. But in some ways, I would suggest that Zimmer Biomet is also a recovery trade from the turnaround. Is that the right way to think about it?
Bryan Hanson
executiveSo I would say on the side of the turnaround, and we're well past Phase II now. I mean, Phase II will be forever, Phase I will be forever [ exchanged ]. But we're really moving into getting that kind of momentum traction. And if anything, during the pandemic and the disruption, we took advantage of that disruption and really made sure that we double down in the areas that were important to us. There's almost like a pause occurred in the marketplace, and we kept moving forward safely, obviously, but we moved forward. And that gave us an opportunity to probably be better positioned coming out of this than we were before. And so that piece to me is in line. I feel very good about what we can control. The second part of this is what you just said is when does the vaccine get rolled out in scale. And as a result of that, the pandemic is in our rearview mirror. When that occurs, we're well positioned to benefit from it. And I think it's going to be a tailwind for some period of time. And we've got hundreds of millions of dollars of backlog that we've got to work through, and that's an exciting opportunity for us. And I think we're well positioned to take more than our fair share of that backlog.
Joanne Wuensch
analystSo you just led me straight to my next question, thank you, which is, as we think about the recovery in elective procedures and in the post-vaccine world, what is the window of time between I'm vaccinated, I'm cleared before I go to my doctor, before I schedule my surgery. I'm trying to figure out that funnel, that lead time in different areas of medtech?
Bryan Hanson
executiveIt's difficult to say now because there's a new variable. Before, what I would tell you is like what we saw in 2020, as soon as the virus began to subside coming into Q3, we really saw almost an immediate bounce back of procedures, patients coming back into the funnel. In certain situations, saw well above 2019 growth rates in certain parts of the world, and that was pretty exciting to see. I think that will happen again. But there's one more variable that we've got to look at. What we're hearing is, and we're seeing it actually with people in our own organization and their family members, people now are not just looking at when the virus subsides and capacity opens back up in the operating room. They're also saying, "I'm going to wait for me individually to get the vaccine before I get a procedure." And so you're going to have that as another variable you're going have to pay attention to. So that may augment then as a result of it when people come back in the funnel. But that's okay. I'm okay with it. The fact that people believe in the power of the vaccine that much tells you that they're going to want to get and you're going to get that scale that we're looking for. And to me, eventually, when that does happen, that opens up everything. It's going to be very difficult, and that's why we didn't give guidance to predict exactly when that happens. But hey, there's a light at the end of the tunnel finally, and that's a good thing for us.
Suketu Upadhyay
executiveAnd just building on that, Joanne. If you think about our demographic in our elective procedures relative to the demographic that's first getting the vaccine, there's a high correlation there. So we're hopeful and optimistic that as capacity starts to open up that those patients that are highly correlated to our procedures are already vaccinated and get back in the system relatively quickly. Still a lot of uncertainty around that, but that's one of the ways we're looking at it.
Joanne Wuensch
analystRight. Because I mean, we've been talking about these first half versus second half procedural flows. I think for Zimmer Biomet, second half will be stronger than the first half. But ortho may just go straight down the middle of the lane. As soon as you're vaccinated, you may get into your physician's office and schedule pretty quickly.
Bryan Hanson
executiveThat's what we would predict. Yes, I really do think you're going to get a nice, again, bounce back. What's interesting about this is we've had some historical precedent. We look at maybe a natural disaster, it could be economic downturn, it could be different things where you've seen patients come out of the funnel. And we've been able to kind of predict how much time it takes for them to come back in the funnel and even what percentage of them typically come back in. So we think we've got a pretty good calculus there. The difference is there's really no precedent for this. We've never had a backlog of this size, this magnitude on a global basis. So it's pretty hard to predict at this point just based on capacity and other things how long it's going to take for that backlog to come back to the funnel. What we know for sure in a lot of our business, it is a disease state that we're treating that hurts, that is painful. And you're living with that pain every single day, and it progresses. So we have a high level of confidence people will come back in. We just don't know yet how quickly, given the size and magnitude of the backlog, we're going to be able to digest that backlog.
Joanne Wuensch
analystHow do you estimate the backlog? Is that something your salespeople are doing or based on physicians or based on demographics?
Bryan Hanson
executiveAt first, we started off with a very complicated calculation on this thing, really, I mean, it was like...
Joanne Wuensch
analystCan we all do that with just...
Bryan Hanson
executiveWe started off with -- and it almost got to the point where it was unreal, like it was impossible to really figure it out. But we really try data points with our field folks calling customers, doing all kinds of crazy things. And then we just said, you know what? It's pretty simple. We've got a disease state that's progressive. It hurts a lot to be in that disease state. You're going to eventually come back in. So we said, anytime the business overall in the market is below market typical growth, that's adding to the backlog at some percentage because there's certain number of patients that would get better. They pass or sometimes they get to the point where you can't do the procedure anymore. So a certain number of patients come out of the funnel. But the fact is every day that we're below typical market growth, we're just doing that calculus of what's that delta, and that gets added back to, based on that formula, our backlog. So it's a pretty simple basic calculation, which is absolutely wrong, but directionally right.
Joanne Wuensch
analystThat makes sense. There's so much I can say there, but that makes a lot of sense. But I do want to spend some time talking about the big announcement from the last earnings call, which was the spin-out of the Dental and the Spine business. What made you -- again, we're going back to your 3-year plan. What made you say, "Now is the time. Now is when we think we're ready to do this."
Bryan Hanson
executiveYes. It was really trying to stay disciplined to that 3 phases that we talked about. I really wanted to be sure that Phase I, for sure, had to be in place. I mean that was hearts and minds. That was execution challenges. You remember back in the day all we talked about was the FDA and where we're going to get product out the door. I mean, so that was really what we spent time on. Once that was behind us and we're squarely in Phase II with a solid strategy, innovation that was met that matter, that skip in the step in sales organization, then I knew we were ready. And also, by the way, all along that, I was bringing in talent into the organization that have deep knowledge in spins and also divestitures and also acquisitions and integration. So we've built a competency set in this organization that we didn't have before. So it was Phase I, Phase II had to be in the right place. And I wanted to have a high level of confidence, to have the right competency and process in the organization to be able to do these types of things. And that brings you to Phase III. We looked at a number of different ways to unlock value in the Spine and Dental, a space that we've been very clear. Those were not going to be businesses that were growth drivers for us. We've explained why that is, and it's not because they're ugly businesses. They're just not as attractive as other businesses that we have. We think we have a better path of leadership and better margin profile and better market growth. And so here's where we're going to get the investment. We want to be able to unlock that value. We looked at a number of different pathways to do that. And based on what was available to us, what we saw as an opportunity to bring value to our shareholders, to bring value to our team members and to our customers, we decided that the spin was the best way to unlock that value.
Joanne Wuensch
analystAnd did you -- well, you may not be able to answer this directly, what about just selling it outright?
Bryan Hanson
executiveThat was always in the calculus as well. I mean, we looked at every pathway that we could to unlock value. And just given what the opportunities were that were available to us, we felt this was the best way to unlock value for all stakeholders.
Joanne Wuensch
analystSo there are a number of steps that happen when you think about the spin-out of an asset of this size, which is probably why you have the almost 18-month runway to execution. One of them is you just announced a CEO for the company. Do you want to comment on that maybe?
Bryan Hanson
executiveYes, I'm excited. I'm excited about that. It's interesting when you go through the interview process. And you know how it is, I mean, because I had to do it a lot, bringing people in to -- on the leadership of this organization, a lot of people that I didn't know before. And you got to kind of go on faith when they tell you things in the interview process. And then even when you call their -- the folks that they say are not going to be the folks who give advice on what they did or didn't do well. But in this situation, the guy we brought in Vafa Jamali, actually used to work for me back at Covidien and Medtronic. And I know what he's done. So he didn't have to tell me what he accomplished in his resume because I already knew it. Here's a guy that is a culture guy like me. He really drives strong culture, mission, culture, talent, those are things that he concentrates on significantly. But he's also a proven turnaround guy. I brought him into a business that was sub-$1 billion back in the day when I stole him from the Canadian business that we had, and he did a fantastic job in turning that business. Then promoted him to a multibillion dollar business that was underfunded. We weren't funded. It was the same thing. We had growth drivers and then we had this other business. I brought him into that business, and he cut expenses over a 3-year period of time pretty significantly, built traction from a culture standpoint, brought the right talent in and grew the business actually in some quarters better than the businesses we are focusing on from a growth standpoint. So he's not just a guy that tells me he's done these things. He's a guy that has proven he can come in and turn the business around. And it's early days. It's only been a week or so since we announced him. But the -- already, I can feel the connection that he's getting with the organization. He's already talking to customers. He's already been in the lab with our customers. So he's doing a nice job right out of the gate, doing exactly what I know he can do is build trust.
Joanne Wuensch
analystAnd so what are the other steps to spinning it out so that we can sort of track or understand it?
Bryan Hanson
executiveYes. There's -- gosh, there's so much work to be done already. No kidding. If you think about the big one for him, obviously, is building out and selecting his leadership team. And he's got a really great opportunity. He gets to build his whole Board. I mean so basically you're standing up a publicly traded company from the beginning. Now what's great about this is we brought people in, as I mentioned before, that are going to be heavily focused and dedicated to this process over the next year, year plus. But the 2 organizations, RemainCo that are focused on driving RemainCo and NewCo, focused on commercial and R&D, they're going to be pretty insulated from this. That was the whole plan. Let's insulate those folks so they can run the business, put a core group of individuals in place to be able to drive what needs to be accomplished over the next year plus and be ready for this. Now we will have TSAs in the same way that you would if you were divesting a business. There'll be TSA arrangements that we have for some period of time, particularly around research and development and other areas to make sure that they're standing up in a way that will allow them to be successful. But there'll be a lot of work that needs to be accomplished over the next year, a lot of fun things in part of that year as well, by the way. But it will not disrupt, and that was the key thing. It will not disrupt the 2 organizations that will be standalone. And what's interesting about that, I would just say, just because I think it's important I've been hearing people say, hey, there's going to be disruption. There's going to be dis-synergy and all this stuff. It's different than that. If you're selling an organization and someone's acquiring that organization in our space, there is always going to be dis-synergy. I don't care how good you are at integrating. There's going to be dis-synergy because there's overlap, and you've got to make choices on who you're going to keep, who you're not going to keep. So that dis-synergy occurs. Here, we're actually seeing the opposite. People are extremely excited inside of NewCo because they know they're going to get the focus. And if anything, I'm seeing more of a skip in the step and more focus on driving performance right now. And so I actually think it's going to be the opposite effect. It's not going to be a dis-synergy that occurs. I think there's going to be immediate traction. And I think they're going to perform better even in this year before the spin, I would predict they're going to perform better because they're excited about the future now more than they were before.
Joanne Wuensch
analystAnd how do you manage the organization you will be left with? And left with is sort of in quotes. But I mean, you're going to have a smaller building pot, so to speak. How do you think about that?
Bryan Hanson
executiveI'm excited about that. So what this does is it frees up completely mindshare, not immediately because we still have to do the transition, but frees up mindshare pretty quickly because I've got Vafa in place now to run NewCo, frees up my team to focus just on resource deployment inside of RemainCo. The other beauty of this, too, is we look at active portfolio management to transform the organization, we now have a smaller business so that the things that we acquire have a bigger impact on that overall shift in the portfolio that I mentioned before. I want to very quickly get as much of our revenue as possible in mid-single-digit growth businesses or better. And now smaller businesses that we acquire have a bigger impact on that percentage. So we really do look at it in a number of different ways as being beneficial to RemainCo.
Joanne Wuensch
analystAnd you and I have talked in the past about when you add in organizations, are you just adding in musculoskeletal health? Or do you go into white spaces? And what's the process of thinking that through and evaluating it?
Bryan Hanson
executiveWe're running that play in parallel. What I would tell you is in the short term, as we've referenced before, I really want to flex that muscle from an acquisition perspective in spaces that we already have a high level of confidence we can win, tuck-in deals in spaces that we feel confident our name brand is real, and we have a right to win. And they're attractive markets and are profitable for us. And that's what we're going to continue to do. But we're running in parallel other views of where else could we go over time. And I'm not saying we would do that out of the gate. But I want to make sure that we're really prepared that at some point when we're ready, that we have other pathways we could pursue if they're attracted to us to further diversify the organization. But right now, inside of sports, inside of extremities, thoracic, which people didn't know we were in before, I think. There are opportunities to acquire smaller businesses, integrate them easily without a lot of dis-synergy risk and build scale in very attractive markets. And that's the game plan in the short term. And by the way, we don't have a lot of cash in the short term to do much more than that anyway.
Joanne Wuensch
analystWhich makes sense. There won't be a Zimmer Biomet call without talking about ROSA and robotics. So here we go. And so when I think about that, one of the things that the pandemic has done is it's shifted the business model from we're going to sell you a robot to we're going to place a robot in. And how do you think about that as being advantageous to just leveraging the entire robotic ecosystem?
Bryan Hanson
executiveYes. So first, I'd say, I'll take either one. If somebody wants to just outright buy, it's not my preference, but if they want to, and they don't want to do a long-term relationship, I'm still happy because you typically find in those accounts some momentum that's created because you've got a robotic system in. My preference, though, is what we're seeing more of now, which is to be able to bring in the robotic system, have a longer-term contract and have that connection with the customer and where possible in those situations also have cross-category contracting. So you might not always get an uptick in just the knee business when you get a robotic system placed, it could be hip. It could be shoulder. It could be sports. It could be any commitment that they have across the full continuum of our products. And I much prefer that relationship because you know you're going to get the ROSA in. You know if people want to be able to use robotics, they've got to use your implants. So you're going to get that and you're going to get the disposable increase, you're going to get the service revenue, plus you get a committed amount of competitive business in one of the categories. Sometimes it's knees, sometimes it's other areas, which I love. And you've got a stable relationship with that customer sometimes for 5 years that they're committing to. And that's beautiful because you don't have to worry about the churn as much, competitive churn and pricing stability that you get during that 5-year period of time. So that is definitely the preferred method. But hey, I'm not afraid of the other either. If somebody wants to buy them, great. Do that, too. But our preference right now is to be able to place, have that longer-term contract and have that stability as a result of it.
Joanne Wuensch
analystSo there are a couple of different -- when we talk about capital purchases across management teams and medtech, some are telling us that there was an end-of-year accelerated purchase because there was leftover money on the budget. Others are telling us that they're buying capital equipment in anticipation of procedures. Which you think is really going on with ROSA?
Bryan Hanson
executiveI think it will be a combination, truthfully, but you always see in any fourth quarter, actually end of any quarter. But in the fourth quarter, in particular, people are really trying to use their capital budget. If it goes the way they can't use it, so they do try to spend it. So I think it's partially that. And I think it was maybe a little -- that capital that was available to them might have been larger than normal because some of the relief that was provided to hospital systems, so I think it was just a little extraordinary as a result of it. And I'm sure that they are anticipating as we are that at some point, the patient flow is going to be coming back in and coming back in strong.
Joanne Wuensch
analystRight. And when we talk about right now ROSA, is it going in Zimmer Biomet accounts? Or is it going in large hospitals, small hospitals? Is there a pattern that you're seeing?
Bryan Hanson
executiveYes. So we segment customers using a number of different things, but the 2 primary areas we concentrate would be platinum accounts and gold accounts. And a platinum account and a gold account are similar in the sense that they're very large accounts, right? There's a certain amount of procedures they have to do it annually to be in those categories. Platinum means that we have more market share than everybody else. And a gold means we have less market share than other players. But what's interesting is even in the platinum accounts, we don't have all the business. I mean, it's very rare where you find a hospital that's a big hospital where it's homogeneous. It is typically multiple players in that system. So even if we're placing in a platinum account, there is clearly opportunity for competitive pull-through. So I would say almost every account has competition in it. So every placement gives you the opportunity to take business from a competitor. Now we've been shifting more of our focus to the gold accounts because we want to make sure that in those very large volume where we have been an underperformer, if you will, versus others, we want to be able to get in there because there's more opportunity. Obviously, it's a bigger opportunity for us, and it defends your business proactively. So there's been more of a shift over the past year to those gold accounts versus platinum, but we're doing both. Both of those opportunities are there. They're real, and that's where we focus our attention, and both of them provide an opportunity to get conversions.
Joanne Wuensch
analystSo right now, it's knees. And shortly, it will be hips. Oh sorry, knees and spine. And shortly, it will be hips. How do we think about robots? I mean, I usually phrase sort of casually infiltrating orthopedics?
Bryan Hanson
executiveYes. Across the board. I mean, there's no stopping this wave. And by the way, it's not just robotics. It is the full data collection that we're looking for. It's how do we take the mymobility technology with Apple? How do we take ROSA technology and proliferate it? How do we take smart implants and proliferate that so that we can create this data collection that makes us unique versus other players? The intent behind that is to provide better care, eventually, right? So the idea is collect this data that others can't and then be able to provide a dashboard for surgeons on what's going on with their patient. And eventually, when we have enough patients in the funnel, we have enough data, we'll be able to be predictive in what type of care you should provide. The system will use artificial intelligence to be able to say, hey, I've seen this patient before based on their gate before the procedure, what you're going to be dealing with coming into the procedure. In that patient population, this was the kind of cut that I did. There's a kind of tissue balancing I did, and here's a rehab that I did. And when I follow that formula, that pathway, I got a better outcome. And so we're going to be able to provide that type of information. And by the way, that's not just because we want to sell a smart implant or a ROSA or an implant itself or mymobility. It's because we want more patients coming in the funnel. Here's what we know for sure. There are patients on the sidelines today that should get a knee procedure, but they're afraid of the procedure because 20% of patients right now are not happy. And so if we can eliminate or greatly reduce the percentage that are not happy, you're going to see more patients come into the funnel. And that is a good thing for all of us, anyone in orthopedics. If we can get more people in the funnel, that's great for everybody.
Joanne Wuensch
analystThat's really helpful. You want to spend some time talking about smart implants? I mean, I think we hear these words, but I'm not sure that investors grasp where -- what Zimmer Biomet is really doing in that space.
Bryan Hanson
executiveYes. I mean, it's important to us because right now, we have a lot of data collection that occurs through the Apple Watch, and the application that we have built into it is unique to us. But you don't always have the level of compliance you're looking for, and it's limited to some extent because it's not in the body. And so what we're trying to do is to be able to take all those data points that we're collecting today and augment it in a positive way by actually having something in the body, which means it's 100% compliant. No one's ever going to take it off because you can't. And we'll be able to track information that we couldn't otherwise get because it is actually in the body of the patient. And so that's why we see it as exciting. It gives us a vector of data collection that is not possible today because it doesn't exist. It doesn't -- there isn't an implant that actually is collecting information. And this does it for 20 years, by the way. So we can collect data over a 20-year period of time to understand what happens to these patients. So we see it as very exciting to be able to add, not just it by itself, but that is another variable in that ecosystem that we're creating, again, to differentiate our solution to the customer.
Joanne Wuensch
analystSo when you say collect data, is it wear? Is it tear? Is it Mrs. Jones gets a knee, and this is how it works over for 20 years?
Bryan Hanson
executiveYes. It's -- so I don't want to get into too much on what we're going to collect because I don't want to give other people a pathway on the patient, but just know that there are things today we cannot get. First of all, there's a lot of overlap with mymobility. There are things that the sensor is going to do that mymobility does today. The difference is that we know they can't take the watch off, right? So we're going to make sure that we have that compliance post the procedure. But there are other things that's going to collect that mymobility can't. And I think that's where the differentiation is. And it doesn't just end here. We're going to have a technology road map to say what other things are possible to be able to collect inside of that patient that we think could be meaningful. And the whole goal is not just because you can. What are the problems that occur with a patient? And then how do we work backwards from those problems to be able to solve them through the data collection? The sensing capability. And so this is so fun, right? I mean, because this is -- it's not just another implant. This is how do we really start to solve the problems that are meaningful to the patient, meaningful to the surgeon through technology. And as we shift that confidence, as I said before, we shifted now 70-plus percent of our R&D. Our competency in R&D is around data and informatics, machine learning, artificial intelligence. We didn't talk about these words a few years ago. Now we have a whole group of people that are focused on this daily. And where we don't have the competency, we have relationships with the likes of Apple and Canary. And you're going to be hearing about others soon that are big names in technology because we want to be a technology company with fast cadence launches that change the way we do business with our customers. And that's exciting. That's part of the narrative shift that we're going to see as an organization.
Joanne Wuensch
analystSo I want to switch this. We always think about putting products into Zimmer Biomet. How about taking these products out? I mean, do they become standalone products? Do you apply all of the information technology into something else? See what I'm saying?
Bryan Hanson
executiveYes, I do. So you're saying it could almost be you could see a future. And again, I don't want to provide too much detail because I don't want to give too much color, but you could see a different business model. You could see a completely different business based on the data. It could be more of a subscription model. There could be different mechanisms of way people can get reimbursed for activities that they take. Remote patient monitoring right now is not really something you're seeing much in orthopedics, but there's always a way to make money for surgeons. And it's good for patients because you're monitoring that patient, and you're taking action early as a result of the information you're getting. So there's different pathways that we can create, different business models as a result of the data collection. I don't want to get too much into it, but you can use your imagination on where we could go with this. Again, that's why it's exciting because eventually, the hope is if you can't provide this kind of ecosystem, you're going to have a hard time competing with the type of value we can provide. And that begins to create a smaller number of companies that have the technology capability to bring that value. And to me, that's a good thing.
Joanne Wuensch
analystYes. It gets really interesting fast. We've been talking for years about movement into the ASC. How does either some of this ability to remote monitor play into that? Maybe it does or doesn't. And how has the pandemic accelerated or not the ASC movement?
Bryan Hanson
executiveI would tell you that the -- just first on the technology piece. The technology that I'm talking about would apply to the ASC or the hospital. I see, at this point, almost no difference in the uptake or the willingness to move down that technology path whether it's an ASC or a hospital. I'm seeing both. So to me, it almost doesn't matter to me. What I would tell you in just being fully transparent, we don't have the same share in the ASC as we do in the hospital setting today, right? So today, if I look at our overall percentage of revenue in large joints, we probably have a smaller percentage of our revenue in ASC than some of our competitors do because we don't have the same share position in the ASC. We just haven't focused on it as much in the past. Other people have. And to be honest, during the pandemic, that probably has benefited them because procedures are coming back faster in the ASC than in the hospital setting. We've seen that throughout the pandemic. So we've been hurt a little bit by that because of the mix difference that we have hospital to ASC. Now we're not just going to sit there because we know there's a real opportunity. And for us, having a lower share, that means if we can approximate the share position we have in the hospital in the ASC, that's a huge opportunity. There's no reason why we can't. So we built an entire ASC organization to focus on the ASC. We have a full portfolio of products we've acquired some recently that will give us scale in ASC. And we are an all-out focus right now, right, to make sure that we drive share position in the ASC, and we're getting traction in that area. So I look at this continuing. Whether it's technology or just contracting or just focus, we've upticked in all areas to make sure that we're taking advantage of the ASC. And I believe that ASCs are going to be more sophisticated in their contracting. And so as we do go after the ASC in a more aggressive way as we are today, you're going to see cross-category contracting in place. And again, not many companies can bring that kind of value. So it becomes harder to play if you can't provide that scale and value to the customer.
Joanne Wuensch
analystSuky, we have you here, and I want to ask you some questions. Many are focused on the 2023 goals that you've outlined as an organization, mid-single-digit revenue and 30% operating margins. What's the pathway to getting there?
Suketu Upadhyay
executiveYes. I think it comes back to how we think about it within our company, which our pillar priorities. The first is an absolute focus in our 3 key areas from a revenue growth perspective, which is going to be knee growth above market, hip at the upper end and potentially above as we get traction with our ROSA application in the hip space. And then lastly, S.E.T. getting at or towards the upper end of market growth. And I would characterize it as a number of shots on goal organically that we have either already in market, still in the early days or soon to be launched across those 3 sectors that I feel pretty confident that we're going to get to that 4% to 5% growth rate that we talked about. And then from a margin perspective, across our pillar priorities, we've got initiatives that are going after price to help come back the traditional 2% to 3% price decrease that we see every year. We've hired a pricing czar that's responsible for global pricing strategy and governance, just an area of focus the company has not had that we think we can get some low-hanging fruit and actually start to turn the tide on how price ultimately impacts our gross margins, operating margins. We're looking at levers within gross margin and cost of goods, which optimize our footprint. We've got over 40 plants, and the reality is, given our volumes, we don't need 40 plants. We can do things smarter. And so we're looking at structural improvements to ultimately drive cost of goods down, in addition to some very near-term tactical improvements through Six Sigma, lean manufacturing and value engineering. And then from an SG&A perspective, there are a number of opportunities across global business services that the company has not really endeavored in over the last half decade since the integration or since the merger as well as just some basic blocking happening around 0-based budgeting. And so we've got a great deal of confidence in getting to that 30% operating margin as we exit 2023. And I would say, just putting all that together, the key building blocks are: one is stabilized gross margins, right, from where we were in 2020. There might be some minor ups and downs from quarter-to-quarter, but broadly stabilized gross margins versus the precipitous decline we've seen year-over-year. The second is a much leaner SG&A profile through many of the levers I just talked about, but there's a host of other initiatives that drive that. And the idea is we take those -- that liberated investment, if you will, and we reinvest it back into the business. Because I'll tell you, Joanne, one thing we're seeing is very quick, very good payback on the investments we've made, especially through the pandemic. And you see that translate not just in words, but in actual metrics. And you look at our performance over the last 3 quarters relative to market, we're performing well. It's because these investments are paying off. So you take stabilized gross margins, you take a leaner SG&A base, you invest that back into top line growth into those areas I talked about, which we're, again, winning versus market. You get that to a 4% to 5% growth rate, and you begin to create operating leverage, right, which drives that 30% operating margin, which, by the way, we're already at an attractive operating margin profile right now. So the notion of accelerating revenue and growing margins to ultimately increase earnings power, to me, is pretty exciting. So in many ways, is operating leverage through top line. Now if for some reason that top line doesn't come through, and I don't think that that's going to happen because we just have too many shots on goal and the commercial organization is performing extremely well in the backdrop of confidence around quality and supply, I think that's going to -- but if it doesn't, we have the optionality to take those savings and drop it down to the bottom line to maintain that earnings power. So that's a really good position to be in. On top of that, with this further focus we're going to get through the spin, we've got the opportunity, I think even greater confidence in achieving those metrics, but even the possibility of accelerating our path to those metrics on the top line and the bottom line through the spin. And if nothing else, I think, the pro forma of spinning that business provides [Audio Gap]
Joanne Wuensch
analystYou go aha, [ we're on about ] or what's the trigger where when we look back at it, we go that slowed them down a bit?
Suketu Upadhyay
executiveI'm sorry. I missed the first part of that question, Joanne.
Joanne Wuensch
analystWhat accelerates you and what slows you down?
Suketu Upadhyay
executiveOn the top line, I think what accelerates us is continued execution by the commercial team and the investments and the uptake of those new products that we've introduced and will introduce. On the line items below what accelerates us, I would say is there's still opportunity, I think, bigger opportunity than maybe what we've already sized off around things like excess and obsolescence charges on an annualized basis. The proliferation of inventory, which we've deliberately increased quite frankly, in the near term because we're getting ready for this market recovery. And the last thing we want to do is get caught on short on supply as the market starting to recover. But I think those are some areas of potential upside opportunity for us. And then, of course, down beneath cost of goods and into SG&A, we're making very good early footprints into our GBS, which is the centralization, consolidation of our high-volume type activities as well as an ERP consolidation program. So they could also potentially put some upside into the opportunities that I talked about.
Joanne Wuensch
analystPerfect. In our time remaining, Bryan, I'm going to ask you my favorite question, which is, what do you think investors are missing?
Bryan Hanson
executiveWell, to be honest, I think led by Keri, I think the team has done a really good job of being able to lay out all the information. We're very -- I think you've seen from us. We're as authentic and transparent as you're going to find. And I think we've laid out what we're focused on. And what's interesting about it, you always know if you're doing a good job is when you see folks like yourself write up about this organization, and you're using the words we use. You're talking about the phases, you're talking about everything that -- so I really do feel like people are getting what we're talking about, that we've been very clear on what the journey is going to look like, the phases of the organization, where we are in those phases, where success has occurred, where we still have opportunities. And my sense is you're capturing it. And you're actually talking about it. So I feel like we've done a good job of explaining where we are, what we still need to do, how we're going to drive success. And my sense is you've captured it, and you're not missing much.
Joanne Wuensch
analystWell, on that note, Bryan and Suky, thank you so much for joining us today. I hope you have a great day, and we'll talk soon.
Bryan Hanson
executiveThanks so much, Joanne. Appreciate it.
Suketu Upadhyay
executiveThanks, Joanne.
Joanne Wuensch
analystOkay. Bye-bye.
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