Zimmer Biomet Holdings, Inc. (ZBH) Earnings Call Transcript & Summary

June 2, 2021

New York Stock Exchange US Health Care Health Care Equipment and Supplies conference_presentation 47 min

Earnings Call Speaker Segments

Lee Hambright

analyst
#1

All right. Good morning, everybody. I'm Lee Hambright, U.S. medical devices analyst at Bernstein. We're thrilled to host Zimmer Biomet this morning. Joining us virtually are CEO, Bryan Hanson; and CFO, Suky Upadhyay. Just a reminder, investors can submit questions at any time through the live Q&A tab on the right side of your screen. First of all, Bryan and Suky, thanks so much for joining us.

Bryan Hanson

executive
#2

Absolutely.

Suketu Upadhyay

executive
#3

Great to be here.

Lee Hambright

analyst
#4

Thank you. Thank you. Maybe just to kick it off, Bryan, it's been about 3.5 years since you took over as CEO. When you joined the company, you had been donating market share for several years and was dealing with some major supply disruption and FDA quality issues. You've been clear from the start about your 3-phase plan for the business. And you made a lot of progress despite all the disruption from COVID-19. I wonder if maybe you could just kick us off by setting the context a bit on where we are in your turnaround plan for the business.

Bryan Hanson

executive
#5

Sure. Yes. So I would say that COVID threw us a couple of curveballs there. We're pretty well on track. And I got to tell you, a big part of being able to do this was to be able to get the engagement of the team. And we made a lot of changes in the early years, made complete changes almost to the leadership team, added a new mission, changed the culture of the organization. And a lot of that had to take root for us to really progress. And I've been very pleased with how quickly the organization has pivoted in those areas. So I would say that we're pretty far along in transformation. I've talked about the 3 phases you just referenced. Phase 1 was all around that engagement. It was all around talent changes at the top. It was around fixing a lot of the issues that we had with regulatory issues, quality issues, issues with the DOJ, SEC. We have just about everything you could ask for what was happening to us. And we had to fix those first. The second phase is more around bringing real innovation, having a long-term strategy that made sense, make sure that we have the right structure and operating mechanisms to drive accountability to that strategy. That's in full swing. And now we're in Phase 3, which is really more around active portfolio management, making sure that we have the transformation in the portfolio that we need. So I've been really pleased. Things have progressed even with the disruption of COVID.

Lee Hambright

analyst
#6

That's great. You mentioned culture in there. Culture has been a focus for you from the start. You moved really quickly to reengage with the sales force and reshape the leadership team. Culture can take time to change, and there's always risks associated with making major changes to leadership. I wonder, can you give us a little bit of a sense for kind of what inning you're in with respect to efforts to enhance the organization and culture?

Bryan Hanson

executive
#7

Yes, absolutely. Great question. I appreciate you asking it. What I would say is I have a very, very specific business philosophy, and it sounds very basic. But I think about mission, talent, culture and then strategy and execution. And I think about them almost maniacally in that order. I think all of them are important, obviously, all very important variables. But I'm pretty maniacal about that order. And we reset the mission of the organization. That was the first thing we did here to make sure that we had [indiscernible] mission. And we went to work on talent, as you said. We had a lot of changes. We made a lot of changes to the culture of the organization. We've been spending a ton of time there. And I would say that I think we're further along than maybe what I expected. I thought, with the changes that we made and the aggressive stance that we took on the change in culture, that people might rail against it. But in reality, that is not what's happened. It's moved faster than I expected. So to answer your question specifically, we're in late innings, which is great. But what I would tell you, in this game, it's perpetually extra innings. It never ends, right? The game never ends. So even though we're in late innings and I feel good about that and maybe got there faster than I expected, It will never end. The focus on talent, the focus on culture, that will be something we just do as part of our DNA.

Lee Hambright

analyst
#8

Got it. So the pandemic, of course, has been a big surprise for all of us. Besides COVID-19, what elements of the turnaround have been maybe more difficult than you might have expected? Maybe where have you spent more time than you got -- you might have expected to spend?

Bryan Hanson

executive
#9

Yes. Well, yes, COVID was unexpected for sure and, boy, it's eaten up a ton of time. Interesting enough though on that other question for culture, it actually -- even though COVID was something I would erase if I could, it actually probably helped us on the culture side of things. So as much as it was disruptive and it was something we did not expect, the way that we manage through it as a team, I think, actually brought us closer together. And so I think it actually facilitated that movement in the culture view for us. So as much as it was unexpected, it was actually a positive. Outside of COVID, the things that I would say probably surprised me most when I was here, when I first got here and the things that I wanted to change and where I focused a lot of attention, I'd say #1 was, even though a lot of people would say that I moved quickly on bringing in leaders in the organization and making leadership changes, I moved a lot slower than what I normally would. And the reason for that is I was a little surprised on how connected -- I've been in med tech in my entire life, but I've not been in the orthopedics. I was a little surprised of how connected the surgeons are with the folks in the organization. And so you got to be careful once you start to learn that on how quickly you make changes, so you don't disrupt that link. And that surprised me a bit, and I went a little slower as a result of that. And not only went slower, but also was very careful in being extremely involved in those decisions so that we had an amicable split when people left the organization. And we treated those people very well. And we made sure that we did not have the disruption as a result of that leadership change. So that probably took a little longer than I expected and probably took a little more of my time than I expected, to be honest. So that was a big one. Another one that I would say is we got pretty aggressive early on with changing the way we invest in research and development and what we invest in research and development. And you probably underestimated the response you might get from the organization in doing that. This has been an organization that has lived and breathed implants, and that has been where all the R&D dollars go. When you start to say I'm going to shift 70% to 80% of that spend to this thing we're calling ZBEdge that nobody even heard about, people respond to that. Sometimes not always positively. And so that was probably another one that maybe I didn't expect, and we had to spend a little more time communicating the why of that. But those are probably two of the big ones. Another one that Suky is going to resonate with, too, is there was a lot that we could do when we got here. Suky was like, "This is a target-rich environment relative to efficiencies. And just systems that were deficient, processes that were deficient, just a number of things that we're just surprised at where the organization was. And we had to be disciplined to not try to do everything at once." I mean, it was just so target rich. Your -- everything in your body wants you to go do it all, but we know that we can't. And so we've been pretty disciplined as a result of that and organizing what we're going to do first, what we're not going to do, which is very important and make sure that we don't overwhelm the organization. So those are probably the 3 biggest things that hit us. Now the good news, the fact that we have had to be focused on that efficiency place, is we've got more efficiency to come, which is great. But that was probably more surprising than I expected, how much opportunity there really is in the organization to drive efficiency.

Lee Hambright

analyst
#10

Great. Excellent. So maybe let's spend a few minutes -- I want to come back and touch on a lot of the topics you just mentioned. But let's spend a few minutes on COVID recovery first. You were asked about the pace of recovery a few weeks ago. And you said we were kind of close, but not quite there yet. You used this analogy of a dinner party that was supposed to start at 7:00. The table is set. Everything is ready. You're pretty sure everybody is coming, but it's 7:15, and nobody showed up yet. Can you just give us an update on where we are now? Have your dinner guests showed up for the party yet?

Bryan Hanson

executive
#11

Yes. It's funny because I think whenever I talk from that one, I'm going to use either analogs or analogies or something because I spent half a day with investors that day, and the only thing anybody remembers is that the dinner part. But it resonated with me, and it just kind of came out because It is kind of that feeling. If I just kind of continue to go with that analog, if you will, we have fundamentally all of these patients that have been invited to the party. And the reason why I say that is because I don't believe, none of us believe, that there's been a structural shift in the disease state. And so all of a sudden, people stop getting the disease. That's not the case. And I can't believe that there's been any structural change in the pain associated with that disease and the progressiveness of that pain or people's ability to deal with the pain. So if you just say that that's logical to think that way, there's a lot of people then as a result that have been waiting to get the procedure that eventually should come to this party. And so that's why I do the analogy. And when you have a party and you've prepared for it, which we have, we have all the inventory that we need, we have the infrastructure ready to go, we're going to be there for those patients when they come, when they actually come into the door and the party starts. And so now we're sitting there, saying, "Okay, when are they going to come?" And I would say that they're coming, that there are people coming in the door. But what we know is that there -- at any day, there could be a bolus of patients that enter the procedures, and it could be material. And that's the reason why we gave the guidance range that we did. Now if that happens sooner than we expect, we're going to move pretty quickly to the high end of the range that we provided you. If it takes longer than we expect, we could go to the low end of the range. So we're not outside of the range by any means. Actually, we're probably right square in the middle of what we know we expected from a recovery standpoint. But the reason why I bring it up is because, as time goes on, you get a little nervous, you're like, "Hey, this should be happening. Why isn't it?" But right now, we feel pretty good about the pace. And again, if it goes faster, we could zoom right to the top of that. And if it goes slower, we'll let you know when that happens, but we can go towards the bottom. The good news is, though, we've got a lot of patients waiting and we're prepared for them.

Lee Hambright

analyst
#12

The topic of backlog, maybe for the generalist on the call, you've spoken before, you just mentioned it that your osteoarthritis incidence rates haven't changed, and this is a progressive disease. It keeps getting worse, and the pain gets harder and harder to deal with. And every day, volumes are below normal. You're adding to this backlog of patients who you believe will eventually come in. Maybe can you -- you quantified that backlog back in August at about $700 million or $800 million of revenue, and it has to have grown, I think, since then, given where volumes have been. Can you just give us the latest on how you're thinking about that backlog? And maybe help us think about like could this be a multiyear tailwind for ZBH.

Bryan Hanson

executive
#13

So Suky is the backlog king. He spends more time on this analysis than anyone in the organization. So I'm going to just pump that over to him. So Suky, go ahead.

Suketu Upadhyay

executive
#14

Yes. So thanks, Bryan. And Lee, it's great to be here with you and everyone else. And I would say the first thing is that if somebody invites me over for dinner and food is involved, I'm going to be there right on the clock because I don't want to miss a single minute of it. But anyway, regarding backlog, your calculus is the way we think about it as well. When the pandemic first hit, we were going through a lot of gyrations, looking a lot of data to try and calculate the backlog. And what we found was that, really, there were just too many variables to think about this very accurately and consistently over time. And so what we said is let's just step back and kind of think about it the way you looked at it and say, "Structurally, we believe that the end markets in many of the categories we operate have been undisturbed.' And so if you look at that relative to what we're actually seeing come through on a patient or volume basis, yes, we're creating this backlog. And we sized it back at the end of last summer. And since then, all the data will tell you that it's grown and it continues to be very sizable for us. Now when do we expect that backlog to come through? I think it's still a moving target. And Bryan, I think, articulated based on our guidance ranges, gives you some semblance of when we think that backlog might come through. The first data point is going to be, are we at normalized market growth? And then secondly, how is the backlog either providing a tailwind to that or not coming through or potentially we're not at normalized market growth at the bottom end of our range? So the timing of that backlog, I think, is still to be determined. But we do know it is a sizable backlog, and we believe will be a tailwind at least into 2022. The other thing that we're theorizing right now, and again this is unprecedented. We've never seen a backlog of this size. So it's -- we still have to see a lot more unfold. We don't believe it will be the same pull-through market-by-market or region-by-region, right? And so if you think, first of all, Asia Pacific, for instance, they didn't have a very large backlog coming into 2021 because it kind of got to normalized market, normalized growth rates towards the end of last year. And so they had a very small backlog. Probably by the end of this year, we'll likely be worked through -- we'll have worked through their backlog. If you look at regions like EMEA and Europe, where you're more of a public-type system, there's less incentive to move patients through that backlog than you would see in the U.S. And so it's likely that the backlog will remain longer in Europe than it does in the U.S. But putting all of that together, I think your key points are how we think about it is that the backlog is sizable. We should see it as a tailwind at a minimum into 2022 and potentially longer depending on when it starts and the pace of which it comes through.

Lee Hambright

analyst
#15

Excellent. Excellent. If you think about it from a supply-demand perspective, is it fair to say that it's the demand piece that's the rate-limiting factor right now, patient's willingness to come in? And once demand is no longer the rate-limiting factor, how far can supply kind of flex up to meet that demand, 105%, 110%, 115% of normal?

Bryan Hanson

executive
#16

Yes. So I would say, right now, it's definitely in my view. And based on the data input that we have, it's definitely the patient right now. The flow is just not there. And I think as we're seeing the vaccination rates, particularly in the U.S. go so high, I don't think anymore. It's because of not being vaccinated, it may not even be associated with fear of COVID. It might just be that people have been cooped up for a year plus, and the first thing they're going to do when they're not -- when they not have to be stuck at home is they're not going to be going to get a procedure and be laid up for another 6 weeks. And so it might just be that people are out there right now trying to enjoy a little bit of time with their families, their grand kids, that kind of thing. And so that could be what it is and why some of the delays there, why we're seeing some fashionably late people to the dinner party, right? But either way, we know it's going to come at some point. And when that happens, we do believe that people, particularly in certain markets like the U.S., will flex up for capacity. To put a number on it is pretty challenging because, again, we've never actually seen this. But if I use just as a proxy to this, even though it was a very short period of time, Q3 of last year in the U.S., we did see some states that passed up to 110% of typical volume. Now whether you can sustain that for a long period of time, I have no idea. But that did give us some hope, obviously, and some guidance on what the capacity could potentially move to. But what we don't know is how long that can last. Are people going to be willing to work later in the week, going to be willing to work on weekends? And I think Suky referenced, it's going to be very different depending on the market. In those public health care markets, you're probably not going to see the same drive to get the patients through because you're not looking for profit in the same way. But in markets like the U.S., my guess is people are going to be fighting for those patients. And so when the patients come back, I can't believe that people aren't going to see them because my sense is when you're in that kind of pain, you're going to get a procedure. If someone's putting you off, you're going to go somewhere else. And so I think just supply-demand is going to be there, and we're going to see that capacity go up. I just don't know by how much. And certainly, as Suky referenced, we just don't know for how long.

Lee Hambright

analyst
#17

Yes. Got it. Okay. Great. Just a couple of near-term focused questions and then we'll zoom out a bit. So first, it's been a little bit over 7 months since Stryker closed the Wright Medical deal. I wonder if you're seeing any disruption out there in the market, anything you can take advantage of in the extremity space.

Bryan Hanson

executive
#18

As you know, the upper extremities area for us is pretty important. We're one of the market share leaders there. We've got a heavy focus in this area. We've got great innovation. We've talked a lot about pre-surgical planning with Signature ONE. So it's an area of concentration for us for sure. And so we're sticking pretty much to our strategy, trying to not pay too much attention to what's happening around us and just focus on what we know is going to be able to allow us to win in that space. So we've been doing that from an innovation side, and it's working. The other side of that equation, though, as we've been talking about, is to build more commercial infrastructure that is directly focused on just that category. And so serendipity here, but because we're building that organization and you do have some disruption out there where people are concerned whether they're going to have a job or not, not everybody is going to have a job when the music stops there. We have been able to pick up folks that are qualified and capable that we are looking for anyway. And so certainly, that's been a benefit to us as we built out that sales organization because you can always get folks that will join the organization. But to get folks that actually know the space and have those relationships is important, and we've benefited from that.

Lee Hambright

analyst
#19

That's great. China is moving forward with finalizing the framework for a national tender process for large joints. You've characterized the worst-case impact as about 100 basis point headwind to global growth with ZB, with most impact hitting in 2022, maybe a little bit in Q4 this year. Any update to that view or latest thoughts on China?

Bryan Hanson

executive
#20

I think that's a good way to look at it. And just the quick math on that, obviously, you've heard me talk about it before because you just referenced it, it's a little less than 2% of our overall business. And I'm not talking about large joints, I mean our global business. In China, the categories that would be in the BBP process is they're about 2% of our overall revenue. And if we just say that there's going to be a 50%, 5-0 percent, price write-down, which would be somewhat aggressive actually because remember, it's the hospital pricing that is being reduced. It's not our pricing to the distributor. So we're going to share some of that reduction with the distributor. But let's just say it's 50% to use that math. That's where we came up with the 1% potential risk. Certainly, the team is going to do whatever they can to mitigate that. We're not just going to say, okay, it's 1% hit. Here we go. They're going to do whatever they can to mitigate it. But it's a headwind. There's no question that we're going to have to pay attention to it. The good news and the way I look at it is it's going to happen, when you look at the timing you just referenced, around the time that the backlog, the people are coming into the party and we should have that tailwind that should easily offset that impact, not specifically for China, obviously, but certainly for our global business. So as much as we're keeping an eye on this thing, we're paying attention to it, we're trying to mitigate it. We think it's going to occur pretty much concurrently with a nice tailwind of the backlog patients coming through.

Lee Hambright

analyst
#21

Great. Okay. So maybe you mentioned ZBEdge a little bit earlier, zooming out a little bit. I think longer term, you believe ZB can accelerate organic growth from the low single digits historically to 5% or -- 4% or 5% or better. On the Q1 call, you talked about how ortho market growth is inflecting, thanks to some of these new digital technologies like robotics and smart implants. I think skeptics might say that patient outcomes are already pretty good. 10-year vision rates have come down. Maybe can you explain a little bit how do digital technologies really improve patient outcomes and what could that do for market growth over time?

Bryan Hanson

executive
#22

Yes. Yes. So first -- on the first part of your question, I'm going to react a little bit to that because when I got here, there wasn't even low single-digit growth. There was no growth. It was negative growth. And so we had to get over that hurdle. First, I remember when we first started talking about to get to 1% to 2% was going to be a big win, remember that. So we did accomplish that. Now we have our sights on mid-single digits as we've been talking about it, and we definitely think that's in the cards for us in the near future. But when I think about the part of that, and I think just structurally potentially the way we could change the growth of the overall market is technology. And I feel pretty bullish on it, not because I'm just wishing it to be the case and I'm just hoping that it's going to be the case, but because we're seeing it play out. I mean, MAKO was the first, but people were clearly willing to pay premium for technology that matters. And we've seen it with ROSA. We've seen it with mymobility. We've seen it with cementless technology because it removes time from the procedure. So you're seeing the orthopedic space be willing to pay for technology that matters to them. And even though the outcomes are good, I would say, in knee, for instance, there are still a lot of patients that are not happy with the overall outcome. They did not get what they expected. It may be better than before because they're not in pain, but they're not getting the mobility they expected. And so I still believe there's plenty of opportunity to make that patient happier. You still have 20% that are saying they didn't get what they expected. To me, that's not good enough. And so that's why I do believe that robotics, in concert with the ecosystem around robotics, eventually smart implants, is going to provide us a data set that will be important. And there's a lot of things that we're assuming inside of that, that I think will come true as we build that data lake. But ultimately, if you build a big enough data lake and you've got a patient that shows up with certain characteristics before the procedure, you're going to know based on what you've seen in the past with thousands of other patients that look just like that. What kind of cut you should do during the procedure? And robotics can give you that accuracy. What kind of tissue balancing you should do? Robotics can give you that accuracy. What kind of rehab you should do post that because you've seen it before? That's the kind of insight we just did not had as a space, and we're going to have that. So I truly do believe that at some point in the future, because of that capability, that you're just not going to see procedures done without the ecosystem. That's how bullish I am on it. And how long that takes? I don't know. But I've been pretty pleased so far with the ramp-up of technology, at least so far in orthopedics.

Lee Hambright

analyst
#23

That's great. Maybe for generalists who aren't in the weeds on the product. Your new smart implant Persona iQ is an important piece of the whole ecosystem you just mentioned. Can you just talk a little bit about the expectations for that implant and kind of what data you collect from that product?

Bryan Hanson

executive
#24

Yes. I'm trying to stay away from too much specificity around what we -- what exactly we collect because there's some competitive stuff going on here that I want to be careful of. But what I would tell you is we're very excited about it. We start to get FDA approval, it's the first step. So that has to happen first, and we're well down that path. And we have high expectations there, and we believe that we're in good shape, but that's got to occur. But we've done a lot of homework on this one. When you got something that we think could be as game-changing as this, it's almost like another robotics launch into the market, but it's using a smart sensor inside the body. We wanted to really get smart on how we commercialize this. So we brought in a third party, did a conjoint analysis to really understand what did people value in the technology that we're going to bring to bear and what would they pay for it. And it's pretty clear that people value the data collection capability, and they are willing to pay a premium for that technology inside the DRG that exists today. So we don't need any additional reimbursement to be able to get an ASP premium for this technology. So that's pretty exciting for us, obviously, to hear that, and that's a big part of the commercialization plan. But we're excited because, today, we collect a lot of data with the Apple Watch and the relationship we have with Apple. It's just between us and them. And then mymobility app and the OrthoIntel background to be able to pull that out. Those data insights are important. But you can take that watch off. And we try to get patients to keep it on, but you can always get the compliance you're looking for. We're not going to take your knee implant out. So for 20 years, that knee implant is going to be talking to you as the patient and it's going to be talking to the surgeon and the provider for 20 years. And that is unprecedented. We just haven't seen that in the space. So we're excited about it and the people that are paying attention to what data can do in this area are absolutely excited about it. So a lot still to do, a lot still to prove in the marketplace, and it's going to be really next year when we start to get in the full launch. But this is an exciting one for sure.

Lee Hambright

analyst
#25

That's great. So let's zoom in on robotics a little bit. It's been almost 8 years since Stryker acquired MAKO. Robotics has become increasingly competitive. Smith & Nephew and J&J are out there as well. That said, you've made an impressive number of ROSA placements in a short time. Maybe you could talk a little bit about which pieces of the ROSA value proposition are resonating most with ROSA adopters.

Bryan Hanson

executive
#26

Yes. It's interesting. We took a lot of time -- sometimes it's okay to be second to the market because you get to see what people don't like about what was first. And so we took our time to really understand the design characteristics of ROSA, and we have some very specific things that we wanted to make sure that we accomplished. One of them was time neutrality. We wanted to make sure that the patient coming through the system and the surgeon dealing with that patient didn't have to change too much to be able to care for the patient. And that was very important to us because that would allow us to be time neutral, and it would mean that you would have to change less during the procedure to be able to get the same outcome. And so our design characteristics were really written around that. And we spent a lot of time in the development process to ensure check-ins happened every quarter to ensure that we're getting that outcome. So I would say that idea of not having to do more -- having spend more time to do the procedure is really important to them. Not having to do CT scan is important to them because they don't want to have extra radiation if they don't need to for the patient, and that's not the typical patient flow. Those are really important to us. The accuracy has been fantastic. Remember, this started out in the brain. ROSA was a brain robotic system, so the accuracy is second to none. And it actually tracks with the patient. It moves with the patient. The robotic system does, which is great because you need to do that in the brain, and we've been able to apply that to the knee as well. But probably the biggest one in the short term that I think has differentiated us is the implant, going back to the good old-fashioned implant. The fact is people love persona. It is the most personalized implant at a reasonable price. And people like that idea. And the tool set around it -- you've got to remember, it's like a carpenter, right. You're putting something in the body, the tool set around you makes a big difference on how efficient you are in putting that knee system in. And the persona tool system, if you will, the instruments are fantastic. And so that personalized approach to the implant, the instruments that are, to me, second to none, is a big driver. So we had 2 groups of surgeons that were using Persona and would not move away from it, but wanted to use robotics. They can now use ROSA. And then we have another set of patients -- of customers that wanted to use Persona, but wanted to also use robotics. And now that we have both, they're going to convert to us. And so that's really where we've got the advantage today. In the future, though, I think that the biggest advantage is the ecosystem. Again, that data collection capability we have of mymobility with the smart implant in concert with ROSA and again, that OrthoIntel backdrop that we have. To me, that will be the differentiator. It'll take a little bit more time because you've got to build the data lake to make it valuable. But that, to me, will be the way that we differentiate our robotic system in the future. I would say though, I'm very happy that others are all in, in robotics because it is part of changing orthopedics. We need J&J to be in. We want Stryker to be in. We want to be in. We want people to move down this technology road map because it's good for the patient, and I think it's very good for the market.

Lee Hambright

analyst
#27

Excellent. So maybe with a significant majority of ROSA placements now being done on volume commitments, it makes some investors worry that there might be an issue where customers don't have as much skin in the game as you might like. I wonder if you could address that point a little bit.

Bryan Hanson

executive
#28

Yes. Actually, we like the placement model better because we think there's a lot more skin in the game, to use your terminology there. I mean the fact is the least attractive way in my view is to have somebody just do a transaction where they pay you cash for the robotic system with no requirements. No long-term contract. No commitment to volume. You never know what they're going to do with it at that point, and they can do whatever they want. That's why a lot of people go in that traction because they don't want to be committed to you. And so to me, that is the least amount of skin in the game because it's a onetime purchase. And a lot of times, people, at the end of the year, have capital budget. They spend it without really having the commitment. If they're willing to do a placement over an extended period of time over a number of years and inside of that placement willing to commit competitive business to you, to me, that's a real contract and that's a relationship that I would much rather have because it's an annuity. It's a guaranteed annuity, not just in the robotic procedure where you get the uplift in ASP, but also in that commitment of competitive business to be able to pay for, if you will, either the lease or the placement of the system. So we actually prefer it that way. We think there's more of a connection with that customer. What's interesting is, you typically, in those situations, get more than what they committed. So there might be a commitment of a certain amount of conversion. What you find is stuff that has nothing to do with robotics. It might be in sports. It might be in extremities. It might be in some of our other businesses. All of a sudden, they start buying that stuff from you too because you have a relationship. And so that's why we like that method of placement and really began to pivot more aggressively towards that during COVID. COVID was the catalyst to drive us in that direction.

Lee Hambright

analyst
#29

Got it. You mentioned time neutrality is an important part of the value proposition. I wonder if you're willing to share any data or maybe directional trends on early ROSA utilization. And as you add ROSA Hip and other indications, curious maybe where that utilization can go.

Bryan Hanson

executive
#30

Yes. So right now, we haven't given publicly any utilization data. But what I would tell you is it's good. The utilization is rising every month, and we feel very confident that when we get a surgeon that's committed to robotics, they literally can do every procedure robotically. I was talking to a guy the other day, he did his 500th case. I Zoom meeting into the operating room. We -- I got to talk to the entire team. He does sometimes 6 procedures in a day using robotics, the ROSA Robotic System. So that speaks to that utilization capability of the system, and they're pretty pumped up about their 500th case. And it was the first point to get to that in the U.S. So we look at obviously utilization by robotic system. And again, that goes back to the whole idea how we place these. If someone's willing to commit converted business to us, we know they're serious player to use a robotic system. Somebody is really driving that. So that's why we're getting good utilization. But the thing that we really look at is where we want to end up. We want to see more of our overall procedures being done robotically. So the utilization per robot place is important, but even more important for us is how many of our total procedures are being done robotically. And we've heard a lot of our competitor who was there before us, talk about the penetration rates that they're getting. We see absolutely no reason why we couldn't get those same penetration rates over time. And that's what we're concentrating on.

Lee Hambright

analyst
#31

Excellent. All right. Great. And so shifting gears a little bit, we got an investor question about the spin. So earlier this year, you announced your plan to spin off the spine and dental businesses by mid-2022. I think it's easy to see how this spin could enhance the value of RemainCo. But it may be a little bit harder to make the pitch for owning NewCo shares. I wonder if that starts to complicate the ZBH story headed into the spin. So there's 2 questions, how do you pitch NewCo?

Suketu Upadhyay

executive
#32

Interesting. So, gosh, I wish -- I don't know if Bob is listening, but he's probably like just urged by what you said. Bob, as I think you know, is the new CEO of the spin. And he's pretty excited about the opportunity there and feels very bullish. But maybe I'll give you a shot at that answer. I know Bob was wishing he was here and could actually talk to you about it. But maybe you can give your opinion on that one.

Bryan Hanson

executive
#33

Sure. So as we were contemplating the spin, there was a lot of data analysis that went to, a lot of review of business cases and prior spins to see what made them successful, unsuccessful. And by and large, what we found is when companies spin out divisions, parts of their business, we've actually seen an accretion in value for both RemainCo as well as NewCo, pretty much across the board. But that wasn't good enough for us. We said, well, what drives that value appreciation, especially in NewCo? And what we found were a few characteristics or variables or attributes that were consistent across each one of us. One is you had relatively attractive end markets. Two, you had competitive product offerings within those attractive end markets. Three, you had a proven track record with the CEO and the management team around execution. And third -- or sorry, fourth, you had what I would consider to be healthy investment levels and a reasonable capital structure as a starting point of NewCo. And so as we sit back and we think about what NewCo means for us, across spine and dental, we do operate in attractive submarkets within both the spine and dental marketplace that are growing either in low single digits to mid-single digits or maybe even higher in some categories. You look at our product set within spine and dental inside of those submarkets, and we believe we've got -- if not leading, we've got very competitive products inside of that. I think we've got a very strong leader in Bob, who's already starting to make an impact in divisions that maybe weren't getting as much focus as they can now get, now that we've got a separate and dedicated leader and forming a management team around those 2 businesses. And lastly, we're already starting to ramp up our investment into both of those businesses, and we expect that running start to help in growth starting this year into next year and beyond. And so we think with NewCo, we've got all the ingredients, we've got all the right variables to truly accelerate the top line and bottom line as a stand-alone company versus it being in the consolidated ZBH umbrella, where, quite frankly, we're just not going to be able to give it as much focus on its investment because we've got other opportunities across our large recon businesses sports, extremity and trauma that we've got to prioritize. So we think that this is a winning equation not just for RemainCo, but also from NewCo, primarily driven by those variables and the ability to focus on the key growth drivers and strategic pillars of both businesses.

Lee Hambright

analyst
#34

That's great. You mentioned the competitive product offering is one of the sort of keys to success for the spin. ROSA Spine is a big part of the story there. I know you probably have some Ts to cross in figuring out how you're going to make sure NewCo has access to that technology. But maybe can you just give us a framework for how you're thinking about it?

Suketu Upadhyay

executive
#35

So absolutely, that remains a key part of our development platform going into the back half of this year for the spine business. We believe that's a very attractive submarket within spine, and we believe we've got a leading product offering in that category. The final details of how that's going to work between RemainCo or ZB versus NewCo is still to be worked out and ironed out probably through some type of transition services arrangement. But there's no doubt that that's going to be a key building block for the growth of that company where we recognize that, and we're going to come up with the right solution to make sure that they can capitalize on that.

Bryan Hanson

executive
#36

Yes. Maybe draft off of that too a little bit. The -- first of all, going back to the value of the spin, you just look at historical precedent to spins typically in our space do pretty well. So even if you just took out all the variables that Suky just referenced. You just look back at history and say, typically, these things do well. And then you add on top of that, everything as Suky said, and I think you've got a good equation here. If I think about another benefit that we have is the Vafa used to work for me. He was one of my -- one of the guys running a pretty large business that I had when I was at Covidien and then obviously at Medtronic as well. And so we've got a great relationship. And I think that's extremely important when you're talking about transition service arrangements, particularly when it comes to R&D and other things that are really important to the future of the business. So that relationship is going to help us work through those in an effective manner, and it already has, quite frankly. Suky also referenced that we were giving the business more money to spend than what we would typically do to send them off in a way that's going to be beneficial to them. And that spend, not surprisingly, is going towards robotics with other applications and also navigation inside of robotics. So he's spending the money in the right ways and he's leveraging the infrastructure that we already have and the competency we have in robotics and navigation. So again, I feel pretty bullish here. And a big part of this equation is that relationship that we have, because even post spin in certain situations where there's an opportunity to be able to collaborate and put a contract together that could involve both his portfolio and ours, we'll have that infrastructure and that connection as well.

Lee Hambright

analyst
#37

Excellent. Let's talk about ASCs a little bit. Correct me if I'm wrong, but I think you've mentioned before that your market share is a little bit lower in ASC than it is in hospital historically. And you described the ASC opportunity as an all-out focus for ZB right now. I wonder if you could elaborate a little bit on the infrastructure that you've got in place now to maximize that ASC opportunity.

Bryan Hanson

executive
#38

Yes. We took advantage of the downtime -- I'm going to call it downtime, but we weren't down during COVID in 2020. And we sprinted to fill out the complete ASC organization, and we did that all in 2020. We have started it before because this was a focus for us anyway, but we literally completed the entire organization in 2020 kind of quietly so. So that was one big kind of leg of the stool. The other was to make sure that we have the right portfolio. We had to increase the portfolio that we had in sports, which we did through an acquisition, which I know you're aware of. And we also wanted to make sure that we had some capital that we go into an ASC as it's starting. So rooms and lights was another area of concentration for us, and we're able to get what we think is a differentiated technology there. So it's a combination of infrastructure with people that can actually contract in the ASC, leveraging the capability we already have in large joints and extremities and then marrying that with additional gaps that we have through acquisition and/or internal development. That's really the plan that we have to go after ASC. And it's early days, but I've been very impressed with what the organization has been able to do. So when I look at it, it's still a pretty small percentage of the overall procedures, but it is growing, and it's an area that we want to make sure that we take advantage of. Certainly, as we talk about over-indexing in submarkets that are attractive from a growth standpoint, that's not just product markets. It's also markets like this. And ASC is a fast-growth market, we want to make sure that we're spending time and money there.

Lee Hambright

analyst
#39

What do you think is the sort of endgame with the ASC hospital mix? If you give a long enough time horizon, could ASC knee and hip volumes actually account for the majority of overall volumes in the U.S. at some stage?

Bryan Hanson

executive
#40

My guess, just given the starting point of that, you'd have to see just dramatic growth, at least as long as I'm going to be around. It could happen at some point in the future, but I'd be surprised if it happens in the near future. You just -- such a disadvantage today relative to the procedures being done in ASC versus hospital that I don't think you'd see. And by the way, it shouldn't happen. I think there are patients that should not be getting procedures that are more complicated, patients in the ASC. The thing we got to be careful of is that we're not letting financial decisions drive the care decisions of a patient. There should be patients that are profiled that can do in ASC and there should be patients that are not, and those patients should never migrate. So I think it's a combination of just -- you're at a low percentage today. It's going to grow fast. There's no question. We're going to be there for that growth. But there's a certain number of patients that just aren't going to be able to be done in the ASC, it shouldn't be done in the ASC.

Lee Hambright

analyst
#41

That's great. Let's talk about profitability a little bit. You've set a goal to get to 30% operating margin by the end of 2023. I wonder how much of that is driven by specific OpEx efficiency initiatives versus simply by revenue growth stepping up into that 4% to 5% range.

Suketu Upadhyay

executive
#42

Yes. Great question, Lee. So I'd say, first of all, it's important to understand, we're already starting from a point of strength when you look at our operating margins relative to the sector, relative to our peers within the category. So starting from a great place, but Bryan and I recognized very early on, there's an opportunity to do even better here in driving our earnings power to that top quartile underlying fundamental operating performance that we strive for. And so back in 2019, we initiated a series of transformation initiatives, some more short term in nature, others longer term and more structural in nature. Some of the examples of the short-term type of things that we initiated were around zero-based budgeting, consolidating business units, delayering the organization, more tactical near-term things that we knew could give us a pop and ability to reinvest dollars very quickly without disrupting the underlying makeover of the company that Bryan alluded to earlier. And some of the more structural things that we continue to work on are things like creating shared business services globally, the ability to put transactions into lower-cost geographies or creating the right systems and supply chain that allow us to better plan our inventory levels and our supply planning. So there's a mix of programs that ultimately we said would lead to $200 million to $300 million of gross savings by the end of 2023. And the idea there is that we're going to reinvest the large majority of that back into driving top line growth to that 4% to 5% aspiration. And again, that's coming from a point where Bryan referenced earlier where the company was actually declining, right? So the majority of those operating margin improvements that we're committed to are going to be driven by what we consider to be operating leverage. And I would tell you, Lee, in the early days, those reinvestments we've made back into the business have delivered a very quick ROI. And the way I sort of put that proof point out there is if you look at our performance relative to market over the last -- consistently over the last 3 to 4 quarters, you can see that we're starting to get some separation there. And so those investments are working well. So fundamentally, the way you're thinking about it is the right way. Those savings ultimately reinvest back into the business on a stabilized gross margin, more effective or efficient SG&A base drives operating leverage. And quite frankly, that's the way we want to try and drive it is through the top line with the more efficient spending base because we think that that's more durable and a higher quality way to get to operating margin improvement over time. Now having said that, if that aspiration of 4% to 5% doesn't come through either because something structurally has happened in our end markets or there's some other reason we don't get there, the great thing about this is we've got the optionality to drop those savings to the bottom line to maintain that earnings power. Now that's not the approach that we prefer or think we're going to get to. But that optionality is always -- you'd like to have that plan B if you need it. But to your point, it is very operationally driven, leverage-driven through the top line. Again, we think that that's the more durable way to get there.

Lee Hambright

analyst
#43

Excellent. Thank you for that. All right. Maybe just wrapping this up here, Bryan, maybe you could take us home. This is the strategic decisions conference, of course. When you look ahead to the next 3 to 5 years, what are the most important 1 or 2 strategic decisions you'll face [indiscernible]

Bryan Hanson

executive
#44

Well, there's so many things we've got to consider. But I think close to the top for me is this whole idea of the innovation change that I referenced before. We're all in. There's no question, we already are. But that's the strategic direction this organization is going to go. We're actually rebranding the way people think about the company because we think it's the future of the organization or future of orthopedics. And so to me, that will be one of the biggest things we concentrate on from a strategic standpoint is how do we drive different decision-making and different business models using technology as a forefront in orthopedics. So that, to me, is a big one. And the second one, from a strategic standpoint, it's really around transforming the portfolio of the organization. And that, for me, means active portfolio management, which means things move out of the organization and things move in to the organization. All based on mission-centricity, whether or not we think we can lead in a market, whether we think it's accretive to our weighted average market growth, and we think it can get us to our best-in-class profit margins. And that's part of the reason why the spin is occurring, right? That's part of that active portfolio management. But that's the nice thing is we're in that Phase 3 now, and a big part of our strategy will be the transformation of the portfolio. But those really are the biggest things, the innovation pipeline changing in the way that we've talked about it from a technology standpoint and the transformation of the portfolio. Inside of all that, as I said before, we're going to be heavily concentrating on talent and talent development and making sure that we're driving our culture.

Lee Hambright

analyst
#45

Excellent. Well, we're at the 50-minute mark here. So I think we're going to have to leave it there. I wish we had more time. But thank you very much, gentlemen, for taking the time this morning. Really appreciate it.

Bryan Hanson

executive
#46

Yes. Thanks a lot, Lee. Appreciate it.

Suketu Upadhyay

executive
#47

Great. Thank you, Lee.

Lee Hambright

analyst
#48

Take care.

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