Zimmer Biomet Holdings, Inc. (ZBH) Earnings Call Transcript & Summary
January 5, 2023
Earnings Call Speaker Segments
Jamie Perse
analystAll right. Thank you, everyone, in the audience for joining. I'm Jamie Perse, the healthcare provider analyst here at Goldman Sachs, and I've covered Zimmer for many years. Thank you for both of you for joining. We have Bryan Hanson, the CEO; and Suky Upadhyay, the CFO from Zimmer Biomet. Thank you.
Bryan Hanson
executiveSure. Absolutely. Happy to [indiscernible] for you.
Jamie Perse
analystWell, with this conference, we try to start a little bit high level and we'll certainly get to some Zimmer-specific questions. But big picture, what do you think about for the next 5 years in terms of trends that you need to capitalize on as a company that also might shape medtech over the next 5 years?
Bryan Hanson
executiveIt is more high level, isn't it, that question? So I would say that...
Jamie Perse
analystWe'll give more detail.
Bryan Hanson
executiveYes. Okay. So I'm going to be a little biased to where we play as a company because there's a lot happening in medtech across the board. But I would say probably 2 things stand out for me that we're seeing happen. Number one, we're seeing technology adoption at probably a faster rate than what I would have expected in orthopedics, and I think broadly in medtech. And to me, that's really important because as robotics comes in, data and informatics comes in, use of artificial intelligence, even augmented reality, which is new, but entering the space. It really changes the way that we care for patients. And I think we'll change the face of medtech over time. It is already. So that's one. That's a pretty big one, I think. And then the second, I would say, is just a change in setting, at least in orthopedics to migrate towards the ASC, which is a more dedicated space to the procedure that you need to have. And I think a lot of patients feel like it's more efficient and probably a little safer, perceived or real because you don't have sick people there, you have people going in to get the procedure they need, you don't have COVID patients or others. So those are 2 pretty big changes. And maybe what's underappreciated about those things are that they both can impact the growth rate of the market. So first of all, if you look at technology, it could be 2 ways. The first one is that you've got now the same procedures bringing in technology that actually matters that can actually increase the amount of revenue you get per procedure. So if you get no more volume in procedures, but you get more revenue per procedure, you can actually have the dollar market grow faster. And I think as we continue to see adoption of technology, you're going to see that happen. The other thing that can do there is you've got a lot of patients still that are not coming into the funnel because they're concerned about the procedure. They don't think they're going to get the outcome that they want. And as technology gets better, as we bring more technology in that people can see and feel, I think you'll have more people feel comfortable with the procedure, come in and enter the funnel, and you'll see an expansion procedurally as well. And I think the ASC could do the same thing. I think people feel more comfortable not going to the hospital and going to the ASC. So you could actually expand the market just because you've got a setting that is more comfortable for the patient.
Jamie Perse
analystWell, technology and data analytics, robotics and setting of [indiscernible] surprising answers. We'll touch on all of those today. Second big picture question, and then we'll get to some more detail. We're moving to the endemic phase, hopefully, of COVID. What are some of the lasting changes you think will impact health care -- the health care system over the next few years?
Bryan Hanson
executiveI'd say the ASC setting is -- will cross over there, too. I think that it was happening anyway, but COVID definitely created a catalyst to move it further because, again, people were concerned about going into a hospital setting where people are sick. Because you're getting a knee procedure, you're going to actually sick, you have arthritis and you just got to get a procedure done. And so I think that, that setting will continue. It's more efficient, it's lower cost overall, and I do believe people would rather go to an ASC than a hospital. The other one I think would just be comfort with telemedicine and care that's remote. That's a pretty big shift that I think was occurring anyway. But man, the catalyst associated with how people are digesting that now because of COVID is pretty significant. And it really helped us because we are already spending money in things like mymobility, smart implants, robotics and OrthoIntel to be able to make sense out of that and be able to have surgeons and care teams to be able to manage their patients remotely. And we believe that we're going to benefit from the fact that people feel more comfortable with that now.
Jamie Perse
analystHoping to move to a procedure recovery update. You guys made some comments during the quarter that you were on track with how you had talked about trends in the third quarter. What are you see now just in terms of procedure trends? We've obviously got COVID and flu as factors here late in December. Are those impacting cancellation rates and things like that? Just any comments you can make on the procedure environment and maybe we'll start with the U.S.
Bryan Hanson
executiveSee when you asked a tougher question, he looked at you. I'll rewind a little bit and go back to 2022, we came out of the third quarter. It was choppy, but we started to begin to see some recovery towards the back end of the third quarter. We said that, that would -- we expected that to be somewhat stable into the fourth quarter. And that's what we saw, fortunately. As we move into 2023, it's still very early days, but we've always characterized when we talked about all the color we provided for 2023 that we did not expect it to be a normal environment, especially in the early days. I think we're still dealing with staffing issues, which are in some areas, a modest headwind on procedure volume uptake. We're still dealing with some supply chain challenges, foreign currency, while you're seeing some moderation of the dollar, it's still a year-over-year headwind for the company and then inflation, right? So those variables are still very much in place in 2023, maybe not at the same level that we saw in '22 but still definitely there. And so we've always said that we would expect from a procedural volume standpoint to translate into, let's call it, we'd be disappointed if we didn't see a 4% type of ex-FX organic growth rate for the company in a normalized market. Now as I just described, 2023 will not be normal for all the reasons I just mentioned, and that shouldn't come as a surprise to anyone. However, given the optimism we have around the portfolio and the pipeline, our execution, the potential for some backlog relief over time, we do think that we can maintain a 4 handle within our guidance range for 2023. Again, organic ex-FX. So we still feel very confident about that. So overall, things are sort of playing out with how we talked about the end of 2022 and the color that we provided for '23 so far.
Jamie Perse
analystOkay. I'll come back to some of the financial questions, let's stick with patient volumes for a moment. You mentioned some of the factors, hospital capacity, maybe some manufacturing in pockets and being able to supply at patient behavior, maybe excess mortality. Some of these factors that have inhibited this recapture backlog or even getting back to normal in some categories. Which of those factors do you think is most important in improving in '23 where you have high probability that we'll see some improvement and start to get back towards normal?
Bryan Hanson
executiveI'll give my view. So in my view, I would love to see supply constraints get out of the way because they put a drag on the organization in a couple of different ways. Number one, you've got sales reps that are supposed to be selling. That's what they're supposed to be spending their time doing are actually playing logistics partners now trying to make sure that they get what they need for the procedure that the doctor is going to be taken care of, that the hospitals got what they need and that's absorbing time that could be used to go convert another account. So that's one challenge that I really like to get out of the way. The other part of that equation is they're also in a position now because of the technology we have, probably ready to convert surgeons they've been working on for a year plus and they're tentative to do it. They're not saying it, but I know they are because I've been in their shoes. So if you've been working for a year to get somebody to convert, they're finding really to do it, and you think you've got a risk in not being able to supply, you're probably not going to convert them in that moment. So I'm guessing we're missing conversions that could happen because of supply constraints. And so it's putting pressure on our revenue growth. So for me, I would like that one to subside more quickly. To me, it's the most important variable as we go into 2023. And that's only because COVID seems to be abating. If it was -- COVID was still in the same place, it was eating up ICU beds, that would be my #1, my #1 right now is probably more from a revenue growth standpoint is probably more around supply.
Suketu Upadhyay
executiveOkay. And I think the quick second to that would be some staffing storages, which are still impacting pockets of our markets and our accounts and why that becomes important not only to get to normalization of market growth. But then when you can finally start to get some stability in staffing, you then now have an opportunity to get after that backlog in a more meaningful way. So I think that takes a very quick second to supply chain.
Jamie Perse
analystYes, that totally makes sense conceptually. Are you seeing it in real time? The hospital staffing situation getting better? What are your hospital customers telling you about their ability to do procedures because of that bottleneck?
Bryan Hanson
executiveI'd probably say it's more stabilization. I don't know if it's getting any better. I mean maybe the reasons why staffing might be shifting a bit, again, before it was eating up capacity of staffing because ICU beds were filling up with COVID patients. And then it's become more just a natural capacity -- lack of capacity and staffing that is still there. And now it's staff members getting sick, either the flu or COVID and not being able to come in to do procedures. The benefit that we have right now, though, because you're not filling up those ICU beds and there is a runway. If a procedure gets canceled because the patient or the staff member has COVID or the flu, it almost immediately gets rescheduled. So that wasn't happening before. So as much as it's a headwind for us now, the dynamics of that headwind are different than they used to be during COVID. The True COVID.
Jamie Perse
analystOkay. I want to touch on patient behavior a little bit too. We get asked all the time, why are things not back to normal or the backlog recapture opportunity not coming through. And I always -- that's one of the factors -- I'm curious how you think about that. If something has changed there, patients really just not coming in the funnel in the same way they did pre-COVID. Do you have any thoughts on patient behavior as a factor?
Bryan Hanson
executiveI don't think so, so much now. I mean I'm going to take kind of maybe China out of the equation right now because there's a lot of stuff going on there. But if you just take that out and look at the rest of the world, I think there was a period of time where people were afraid to come in because of COVID. And so even if the hospital or the provider was saying, "Hey, you can come and get your procedure," I think people did not want to go in. They didn't want to risk getting sick. And so I think that was definitely impacting people's decision on whether they got a procedure or waited or they went to an ASC versus a hospital. I don't think that's the case now, though. I really don't believe that there's been any fundamental shift in whether a patient would or would not come in to get a procedure. I think some of the same barriers exist today that they did before. I don't think that we've added any new, particularly now that COVID getting behind us.
Jamie Perse
analystOkay. Okay. Perfect. Let's move internationally, you mentioned China, we're seeing the significant infection wave happening there and in the context of their reopening. What are you seeing in China in terms of the procedure environment and -- and how quickly are you thinking about that getting back to something more stable?
Bryan Hanson
executiveIt's interesting because we spent a lot of time in China over the years and I haven't been in China in 3 years. It's hard to believe it's by longest in decades. And it's -- so we're getting at arm's length as we get the information. But it's -- as one would expect, it's disruptive. It started off with the [ draconian ] policies of Zero COVID and just not people not being able to leave their houses, and that was impacting procedures for sure. And then when they opened everything up so dramatically, then everybody started getting sick, and you did see a run in ICU beds. And as a result of that, you saw some pressure on procedures. So when I think about commercially in China, the fourth quarter has been a challenge for us. The good news, bad news, however you want to look at it. It's a much smaller business for us now than it was before. And that was kind of built into not that specific thing, but we had enough play in our expectations for Q4 and our guidance for Q4 that we were able to digest it. But it's a challenging market. On the other side of the equation, we manufacture in China for the globe. It's a relatively small footprint, but it still supports the globe. And we have to bring products in to be able to support the local market. We've been able to keep those factories running. So we're definitely seeing people that work in the factories getting sick and having to not come into the office, come into work. But we've been able to continue to run the factories. We haven't had any supply challenges and we've been able to get stuff in and out of the country. So commercially speaking, it's been disruptive, but from a manufacturing standpoint, it's been pretty smooth.
Jamie Perse
analystFrom a procedure volume standpoint, where do you think you guys are at in terms of percent of normal for China? Any similar kind of way to describe where we're at today?
Bryan Hanson
executiveI don't have -- I don't know I would give you a percent, if I haven't, but I don't have a percentage. I just know that we're off right now. For China pretty materially, but for the company, it's not overly material. But China is off for sure. And it's been more in the last 6 weeks or so.
Jamie Perse
analystOkay. And EMEA, just any comments on procedure environment in Europe and other key markets for you.
Bryan Hanson
executiveKind of what Suky was saying is it's steady as she goes right now. I mean we're definitely seeing more flare-ups of either flu or COVID, but we're not seeing a run on the ICUs. You're seeing cancellations maybe going up slightly because of those people actually have the flu or COVID. But so far, so good. The recovery continues to stay on track.
Jamie Perse
analystOkay. Sounds like good news on several fronts and wait to see on China. Let's move to some of the macro pressures mentioned a few of them, but I want to go a little deeper. First, inflation, maybe just as context, you Suky, how much incremental cost is in the P&L over the last 2 years or so from these inflationary pressures that you guys have absorbed?
Suketu Upadhyay
executiveYes. We've characterized '22 probably -- if you think about extraordinary inflationary pressure, right. Every year, you've got merit increase. You've got some CPI increases in some of your contracts from suppliers, et cetera. But if you kind of put that off to the side, extraordinary increase in 2022 was somewhere between 100 to 200 basis points, either in COGS or in SG&A. And what we said is, as part of COGS, we also saw pressure that would get capitalized into inventory and not actually see itself into the P&L until '23. We originally sized that at about 50 to 100 basis points back in the middle of 2022. As we went through the third quarter and the fourth quarter, we actually revised that up to the upper end of that, so we think that there's about 100 basis points of pressure in gross margin year-over-year '22 versus '23. The good thing is that it remains stable. It's not gotten worse, but we've not seen any meaningful improvement in that. The one bright spot is I'm very excited about and impressed with what our supply chain and commercial teams are doing to help offset some of that. But there's definitely a -- that 100 basis point headwind that we talked about last year is flowing into this year.
Jamie Perse
analystThe last point is where I wanted to go next. I mean every year medtech companies, yourself included, tried to take out costs from manufacturing or run the business more efficiently in the context of a market that tends to lose a little bit of price every year. So you kind of have to fight that battle over a year. How do you do that in an inflationary environment? And you've started going in that direction. I'd love to hear more on that.
Suketu Upadhyay
executiveYes. We really look up and ultimately where you're getting at is how do you maintain earnings power, right, better than growth of earnings faster than revenue is how we think about it. And we really think about all the levers throughout the P&L. And first and foremost is a strong top line really does solve a lot of issues. And so we want to make sure we're continuing to invest against our top priorities from a growth perspective. And so that is a sacred cow. We make sure that we continue to invest against our growth drivers. Beyond that, pricing has -- is going to be -- there's going to be erosion year-over-year, but we're trying to minimize that. And we've done a really nice job in '22 in getting to a lower pricing erosion than what we've historically seen. And we'd expect to see in 2023 being towards the lower end of that historic pricing erosion. So we've made some structural changes around pricing that I think is going to stick and be durable and help with margin. And then beyond that, within cost of goods, you've got a number of levers, things like site optimization, making sure we're downsizing inefficient plants that are in high-cost country, moving those lines to more efficient plants with a lower cost base. We're looking at things like just general Six Sigma and Lean out costing from a manufacturing standpoint. We're looking at product rationalization to simplify the portfolio which ultimately then reduce costs over time. And then further into SG&A, there are a number of opportunities and levers, things like our Global Business Services, which we established during the pandemic. We can do a lot more to leverage those, which are putting back office-type activities and transactions into lower-cost countries. So there's a number of levers that we look at. Generally, when you see inflationary pressure, the first protocol is sourcing, right? You try to get procurement savings either through -- going through different suppliers or renegotiating contracts. That's probably less of an opportunity right now. And so we're really focused on those other levers I talked about.
Jamie Perse
analystGiven all the challenges of manufacturing in the last year or so, how do you think you as a company will evolve your manufacturing footprint longer term? Or even medtech, if you have thoughts, do you see more regionalization or domestication of manufacturing? Just curious longer term, how you're thinking about that? And does that impact cost structures at all?
Bryan Hanson
executiveI'll maybe just [indiscernible]. We always look at -- every year, we do a new [ strapline ]. We look at the footprint strategy that we have, manufacturing strategy that we have. And just kind of stress test, do we have the right footprint in the right places and we look at things like continuity of the supply chain, is there a risk or benefit and any change we might make, the cost of manufacturing, whether it goes up or down depending on those decisions, geopolitical risk and any other risk you might have. And right now, when you look at all those variables and the decisions that we would typically make, the geopolitical risk factor is probably one we're paying more attention to than we have in the past for very good reasons. And we're spending time now with an external party to look at those geopolitical risks, get a better sense for those and see if that augments our plan. The fact is if we make a change in our strategy, which we typically do at least some every year, it would take time to do. I mean it will be a thoughtful process. We'll make the decision, we'll put a 5- to 10-year plan in place and begin to move in that direction. But there's no question that I think anybody right now, medtech or otherwise, has to be looking at the geopolitical risk and maybe augmenting the way they manufacture as a result of it. No major changes from us have been made at this point. But certainly, it's a variable that's -- that we're paying more attention to.
Jamie Perse
analystOkay. More short term on the manufacturing piece. Are you seeing more consistency in your ability to get products where they need to go, when they need to be there, just your supply chain generally? Is that continuing to get to a place that's easier to manage for you?
Bryan Hanson
executiveIt's pretty tough right now, still. I would say, again, that's my primary thing that I like to see recovery. I think we're doing a good job given the circumstances. We have a team that unfortunately or fortunately, has been battle-tested back in the days when we couldn't get supply out the door, and we've managed through that across the board, not just in manufacturing and logistics, but also in the field sales organization and how we manage a situation like this. So we have that muscle memory that we're leveraging. But it's tough right now and the supply challenges are tough, they're real and they're not getting worse, but they're not getting better.
Jamie Perse
analystSo I guess, what needs to change there? Is it all external? And what are you waiting for from an external perspective and not waiting for it, but what needs to happen for that to improve? What can you do internally to cope with this type of environment?
Bryan Hanson
executiveProbably one of the big variables is just hiring people. It's been a real challenge to hire people in our manufacturing facilities. We kind of hit -- this is a perfect storm. We had come off of COVID for so many years, not seeing that full recovery, and then it just almost feel like it may not happen for a while. And so you weren't really prepared for the quick turnaround in COVID recovery. So right at the time that all the volumes started coming back in, which is bigger than our expectation, we also had all the supply challenges from a raw material standpoint. And in concert with that, you couldn't hire anybody because there was almost no unemployment. That's still a problem. It's getting better but it is still hard to hire the labor force. And we've been doing some pretty creative things to be able to try to move past that, but it's still a challenge to hire at the rate that we want to. And the other part is just getting the raw materials. I mean you still have trouble getting tieback for just basic packaging and this is a thing that pretty much everybody in health care uses because of ETO sterilization. ETO sterilization has met capacity because, again, the rebound has been significant. It's a fixed amount of capacity and everybody is rushing in to try to get their items sterilized and it's just taking more time than usual. So there's a lot of external factors that have to get in line, not just internal factors.
Jamie Perse
analystOkay. A couple more macro variables I just want to touch on. Currency, seems to have gotten a little bit better since the 3Q update. Resin and oil seem to have gotten a little bit better. Freight costs seem to continue to come down. It seems like a lot of these things are moving in the right direction. How would you frame the magnitude of the improvement maybe relative to the comments you generally gave about 2023?
Suketu Upadhyay
executiveYes. I think things haven't gotten worse, which is great. On the FX side, we did see some moderation of the dollar towards the back end of the fourth quarter. It's not going to have a meaningful impact in 4Q, but it should provide some modest tailwind into 2023. However, there's still going to be significant pressure or erosion from FX year-over-year. On the supply chain side, so I think you mentioned freight. There was one other one, sorry.
Jamie Perse
analystResin, oil.
Suketu Upadhyay
executiveCorrect. Yes. So resin oil currency, we could potentially -- hopefully, we do see a moderation in supply chain costs or input costs. The thing you have to remember is we got into contracts back in 2022 when there was a lot of uncertainty around the supply chain, especially with the Russia-Ukraine war, COVID continuing to persist. And so we locked in a lot of our supply contracts at that time to make sure that we could meet demand. That was our primary objective. And so with that, you're signing multiyear contracts 2, 3 years, let's say, on some of the supply materials. So as those prices come down, we may not see a direct dollar-for-dollar reduction in our input costs because of those contracts being signed. You should see some, but it won't be dollar-for-dollar. So hopefully, if those prices continue to come down, you could potentially see some tailwind against supply costs in 2023. But again, as you see those, just like it happened in '22, that relief may not manifest itself into the P&L to 2024 because of that capitalization cycle, okay? And then on the freight side, we are seeing some moderation to reduction in the per unit cost of freight but still, our freight volume is much higher than it normally would be because of all of the supply chain disruptions. It just requires you to move a lot more product from location to location just to make sure that you can meet demand. So overall, I would say things are stable. Hopefully, these are all pointing into favorable type tailwinds into 2023. We'll provide a lot more color on that when we give guidance later in the first quarter.
Jamie Perse
analystOkay. Let's move to price. It was -- they clearly incremental positive to medtech and to Zimmer in really in just the last 6 months, I'd say. And so maybe we're early in that. I want to get your thoughts on how you're achieving the price increases or lessening the burden of price pressures across the business?
Bryan Hanson
executiveYes. So pricing has been a headwind for us, historically, 200 to 300 basis points going back to the merger of Zimmer and Biomet. In 2022, we did see better performance than that. So it was less than 200 basis points. And I'd kind of bifurcate it into 2 kind of streams. One was probably more temporal and the other being more structural. The temporal benefits we saw were really around just accounts with so many other things going on hospitals and accounts that they really didn't come to the table to try and renegotiate mid-contract like they typically do every year. Secondly, you saw contracts maybe not doing or accounts not doing that midyear mid-contract renegotiation because they were actually concerned if they came to the table, we'd take prices up, okay? Because opportunistically, there were some areas where we were able to actually take price increases. And I think the third area that's probably temporal is around, because COVID was impacting the supply chain was impacting, some of the accounts did not hit their volume thresholds or targets, that would make them eligible for that next level of rebating so the percent of price reduction wasn't as high as it normally would be. So that was kind of a temporal benefit that we saw in pricing erosion. The more structural things we saw were around -- we've hired resources in this area. We've put a pricing [ ZAR ] in place at Zimmer Biomet, who's got a lot of orthopedics experience. He used to work for one of our competitors. We've put a team around them. We've invested in data systems, we've put governance and better strategies in place. And I think our sophistication around account management and how to leverage the power of our entire portfolio to stabilize or improve pricing has really come a long way in the last 12 to 18 months. So you put all that together as we move into 2023. I'm not sure if those temporal benefits we saw in 2022 are going to extend. Hopefully, they do. But those structural benefits will continue to be durable into '23 and beyond. And so that's why as we move into '23, I would say, at this time, we believe we've got confidence that we'll be at that lower end of that historical pricing erosion of 200 to 300 basis points, so more like 200. Could we be better? Potentially if some of those temporal things continue into 2023. So that's how we're thinking about price. But make no mistake, we've seen some improvement in that area. That's positive.
Jamie Perse
analystAre you able to size the temporal versus some of the structural in terms of impact to '22?
Bryan Hanson
executiveYes. Again, for '22, that's why I kind of said, when you put all that math together, where in 2022, we were below 200 basis points. I think in 2023, we -- our starting position would be around 200 basis points.
Jamie Perse
analystOkay. I guess just on the contracting front. How are those conversations going with hospitals, I guess, more on the structural piece. What are they receptive to in terms of you guys taking prices up in some cases or holding the line? They're facing their own challenges too and trying to run their businesses. So how is that contracting process developed?
Bryan Hanson
executiveWell, I'd say it's never a fun conversation that's for sure, because everybody feels that there is impact to them, and they want to be able to take it out of somebody else's pie. But what I would say is that it depends because we don't treat all of our customers the same. Obviously, those platinum customers that do a lot of volume with us that are big customers, we have a high percentage of the revenue. We're going to contract with them differently than someone who's a gold or someone who's just not as much volume. So we would go in with those and have a tougher conversation around what's going to happen with price and in certain situations, whole countries in Europe. We've gone into 4 countries and said, "Listen, given currency changes, given the dynamics from a profitability standpoint, we cannot continue to supply you at this price." We're taking prices up, sometimes dramatically, and they've absorbed it because there was really nowhere else to go. So we've had those opportunities to have tougher discussions, but we don't have the same discussion depending on the customer.
Jamie Perse
analystIs anything changing within the contracts, inflation, indexing or anything like that? Or -- is it really just price as the variable or maybe even changing thresholds around volume to reach those tiers?
Bryan Hanson
executiveI would say the contracting strategy is pretty similar to the way we write the contract, but your ability to negotiate is probably better now just because it's known that inflation is hurting medtech as much as it is.
Jamie Perse
analystSo you mentioned pricing below 200 basis points. I think 140 by our math for 3Q and for year-to-date, 140 basis points in [indiscernible], that includes China VBP, which was a headwind and not all these contracts have rolled over. So it suggests in some accounts or maybe some countries, you're having a lot of success. Is that the right kind of interpretation of what's going on under the hood? And in some of these pockets that maybe we can extrapolate a little bit longer term?
Suketu Upadhyay
executivePartly, I would say the VBP was not really a benefit on pricing in '22 because remember, we took a substantial number of charges in '21 which so then when you sunset those year-over-year, there wasn't really a big negative price headwind in China in '22 because of those impacts we took in '21. So I'd kind of take that off the table from a pricing -- when you're looking at '22 pricing erosion.
Jamie Perse
analystEven for the quarter, so if we look at 1Q, 2Q, 3Q, isn't there incremental VBP pressure relative to '21?
Suketu Upadhyay
executiveNot significantly. I wouldn't put it into China. And remember, China was a bit delayed in their actual rollout of VBP through 2022, right? There was anticipated to happen more in the first quarter, it happened more in the second half of the year. So again, that wasn't a major driver. It really came down to, again, some of those temporal nuances that I talked about, our ability to take opportunistic price increases in some areas. So look, we did much better. And as I said, hopefully, some of those things continue to carry to in '23, that could be upside to our plan. But right now, our starting position is around 200 basis points.
Jamie Perse
analystOkay. Okay. Great. Let's move to some of your new products and innovation. Innovation has been a theme in this transformation. You've been on over the last few years. Simplistically, I can break it down. There's products that are very clear incremental revenue drivers, cementless, for example. There's others that I'm not aware how you monetize, some of these software capabilities that you're rolling out across multiple businesses. How do you monetize some of the investment you've made in these capabilities?
Bryan Hanson
executiveSure. It kind of depends, actually. So I'd look at maybe ROSA and software upgrades to ROSA is a good example. So with ROSA or a software upgrade, where you can go sell it, you can actually sell it from a capital perspective and get cash rate then for the deal. Two, you can place it even with a software upgrade and have the customer basically lease it through a commitment of additional revenue. So that's another way that you would drive the revenue. So it's not specifically associated with the capital you're placing or the software upgrade, but it's a commitment on implants, which I prefer to have anyway because it's a nice annuity. That's another way to do it. And then when you bring in something like a ROSA, you also use a disposable to do the procedure and you get an up sale or a higher revenue number per procedure based on that disposable. Those are just a couple of examples, but it would be the same thing with mymobility, and we can do it the same way. Smart implant, the IQ will be just an increase in overall price to be able to take advantage of that technology. And that's really the way we do it. So it really kind of depends on the account whether they want to pay capital or whether they want to do a leasing program and what they're willing to commit to us. But you can absolutely monetize the investment that we've made in robotics and data and informatics.
Jamie Perse
analystOkay. And you started with this in the beginning, you expect these innovations not that -- not just that Zimmer's making, but the market you're making to accelerate orthopedic?
Bryan Hanson
executiveI really believe it can. Everyone -- what I love about this is everyone is leaning into it. And all the big players are moving and not just talking about robotics anymore. Everybody is talking about data and analytics as well, leveraging artificial intelligence to change the way we provide care for a patient. And the more data we can collect, us and everybody include it, and we can prove this, I think the more you're going to see this technology digested. And as it is, and we're seeing pretty good momentum already, that will take up, it has to take up the overall growth of the market because it will take a while to get that full adoption. So as you start to see that wave of adoption at that higher price per procedure, you have to see the overall market growth rate go up.
Jamie Perse
analystOkay. Just on ROSA, can you level set us in terms of where we are in terms of procedure penetration for hip and knee in 2020 -- end in 2022?
Bryan Hanson
executiveSure. It's still pretty low. Actually, that's a good thing, I think, actually, because we performed well, but we're still pretty low penetration both in cementless as well as robotics. And they're a good combination. People feel more comfortable doing a cementless procedure with robotics because of the accuracy associated with it. So the good news is -- I think -- I know [indiscernible] in here, so I'm looking at her because she's going to get mad if I say the wrong word. But I think we've been in the 10% to 13% penetration is what we said in the U.S. in robotics and about the same in cementless. And so that gives us a huge amount of upside potential because we believe both can get north of 50% penetration. And that gives us a real premium. Because you get about 10% premium to every procedure in cementless and you get about 10% premium to every procedure with robotics. So if you can get both of them combined in the same procedure, you basically got a 20% price increase in that single procedure.
Jamie Perse
analystAnd just thinking about '23, maybe '24, do you expect the kind of cadence of penetration to remain stable? Or will there be an inflection at some point? What's the catalyst to more adoption?
Bryan Hanson
executiveSure. I actually think for cementless with the new form factor, it should increase. And I'd be very happy on the ROSA side if we continue to keep the same trajectory because it's been pretty strong. But on the cementless side, we've been -- we lacked in the beginning, the right form factor in robotics. We solved the problem with robotics, but we didn't have the right form factor, and we just launched the new cementless persona, which I'm very excited about.
Jamie Perse
analystOkay. One more on ROSA, just want to sneak a capital question in here. I know you guys are under indexed. It's not a huge part of the business, but in terms of how hospitals are approaching, adopting ROSA on the margin, are you seeing any change in CapEx budgets or any comments on that?
Bryan Hanson
executiveYes. I'm always tended to say this because people that really depend on the capital markets probably don't let me commenting on these, but because it's not that influential for us. But we haven't seen it get in the way at all. People that want to buy the ROSA, which is, again, not really our preference. They're buying. There's nobody saying they don't have the capital budget to do it. We usually try to drive them in the form of leasing again because I like to get the annuity associated with the disposables. But at this point, we're not seeing capital budget constraints get in the way of selling capital.
Jamie Perse
analystIf you take an outright purchase versus these lease agreements say, over 5 years, what's the cash in comparison between those 2 structures look like?
Bryan Hanson
executiveIt's a real fast payback. I mean -- so again, you place the system, you've got to get a commitment of a certain -- there's a minimum amount of commitment no matter where you are in the world that you have to give us from a competitive conversion standpoint to be able to get that. And the payback is very quick. You're basically paying it back in the first year. So the return on that investment is pretty high, but the benefit of it is you get it every year because you just picked up that annuity, it just stays with you, you hold on to the business because you typically have a 5-year agreement in place when you've done that. So I'd much rather delay that gratification by year, pick it up then and then have it for the next 5 years.
Jamie Perse
analystOkay. Two more quick ones. Just on S.E.T., your S.E.T. business, you mentioned some launches you're excited about for 2023. Can you give us any more color on what you're referring to there?
Bryan Hanson
executiveIn S.E.T. specifically? It's really just the volume of launches. Identity, obviously is a pretty big launch for us in the shoulder category, which is a big part of our S.E.T. business. In sports. We've got a number of products that we're going to be launching organically, but we also just acquired a technology that I'm very excited about. It's not huge. I think about the one that we just acquired is more of a product launch but it's a pretty big gap. So for us in sports, which is in a very attractive market. This happens to be a very attractive submarket of sports, which is growing very well. And it's probably one of the most heavy from a revenue generation per procedure. And so to fill that gap with this acquisition that we just did was a big deal. And the other key thing there is as we're trying to grow the S.E.T. business and sports specifically in our ASC presence. When you go out to try to build your commercial channel, they look at your portfolio and say, "Hey, do I want to come over if I'm a sports professional and be able to come in and start to sell for you." Well, the only way I'm going to do that is if, in fact, you have a full portfolio, and they would look for a product like what we just acquired. And when you have that, then you can attract those great people and you can expand the sales organization. So the acquisition that we did is important by itself, but it's also important to grow that sports channel. So yes, I feel pretty good about how we are.
Jamie Perse
analystThat's helpful on the acquisition. What about in Hips, you said you've got some early launches in 2023. What are you -- what details can you share?
Bryan Hanson
executiveWell, we're still going to probably wait on what it is, but we have a launch that should be coming up relatively soon now that we're pretty excited about -- that I think will give us kind of a differentiation versus most players in the marketplace that will be a benefit to the Hip business.
Jamie Perse
analystOkay. Moving to financials. I just got about 5 minutes left here, but you gave this framework for 2023, the 4%. You had a lot of questions on it on 3Q, so I don't need to reask that. But on the innovation piece, that was one of the contributors to that. How much do all these ones and twos in [ SaaS ] and Hips? And how much does innovation and new products contribute to that 4% operational growth here?
Bryan Hanson
executiveIt's really important. I mean it's important in 2 ways: Vitality Index or the vitality of your business is a dictator in med device and whether or not you're going to get that revenue growth and traction in the field. So you've got to see Vitality Index move up. We went from almost nothing to more than doubling that over the past 5 years and that will continue coming into 2023. So it is a very important factor, just to be able to get revenue generation in the year. But the secondary piece that sometimes people miss, and I would just define it more as active portfolio management is that you're investing in those fastest growth markets. So when we're launching technologies in robotics and data, which happens to be a very fast growth submarket of large joints or in sports or in upper extremities, which are fast growth markets. So you're also building scale in those faster markets, which increases your weighted average market growth. So it's not just the short-term revenue benefit that you get, but it's the scale you're driving in those faster-growth markets, which drives your weighted average market growth rate up.
Jamie Perse
analystOkay. Okay. Just on guidance, your approach to guidance. We've seen it evolve over the course of the pandemic. There is a period where you're forecasting recovery and then we all met that prediction up multiple times. So you backed away from projecting backlog and recovery and things like that. And that much more achievable expectations and have done a really nice job hitting those over the last few quarters. What's your approach to setting guidance going into 2023?
Suketu Upadhyay
executiveYes. Sure. I'll start there. So look, I think, first of all, there are a number of variables, as I talked about earlier in our discussion that are going to still be in play into 2023, and we're going to absolutely continue to be mindful about that. We're going to use a recency bias as we have throughout '22 against those. So we do expect the overall market to improve slightly versus where it was in '22, but still having to deal with a number of these headwinds. I talked about some of the tailwinds that we've got in our portfolio and execution. We're putting those together, and that will effectively make our base case. And then as we've done in the past, our upside, downside cases will be dependent on a number of variables around severity of those impacts. In addition, we're also going to be mindful of, do we head into a recession, what kind of tailwind could backlog be. So there are a number of moving parts that will ultimately help inform our ranges. But that's the approach we're going to take. So I think it's a little early to come out and say exactly what underpins may top bottom because we haven't given guidance yet, but we're going to follow our approach in that recency bias as we've done in the past.
Bryan Hanson
executiveI think it's important though, just based on the way you asked a question to create a distinction between the way we're going to set guidance coming into '23 and what we did in 2022 because people would have said that we were more conservative in our guidance. Actually, we were just more conservative in what we thought COVID might do and how it might progress or not. And so I wouldn't expect, in other words, to see us set guidance and think that there's all kinds of headroom in 2023. There's still a lot of moving pieces in 2023, but first is the start of 2022, not even close. So there's just not that much opportunity for dramatic ups or downs versus the guidance that we're going to set. So I just don't want people to think, well, God, they did that in 2022, it's going to happen again in 2023. That's the wrong way to think about it.
Jamie Perse
analystThat's very important. Last minute or so here, just M&A, you announced a small tuck-in this morning. How should we think about your appetite for deals going into '23? And then again, running out of time, so I'll throw another question in here as well. Do you feel like this process of seller expectations coming down to where buyers has -- there's been enough time lapse, and it will be a more active year for Zimmer in the market or any thoughts on that?
Bryan Hanson
executiveI would say it's going to be a more active year for ZB in the market. I would say that probably the assets that we're most interested in haven't come down as much as you would hope. And I think that where they have come down, it's been not as much as the rest of the market and people probably still haven't digested the fact that the value is lower. And so you probably haven't seen the discount that one might expect. And even if you did, you probably would see an offset there just because the cost of capital has gone up. But hey, we're in Phase III. Phase III is transforming the portfolio of this company. We have not had the capital to be able to do as much as we would like in that area, but we do now. And we feel confident that we have the capital moving forward to do more transactions. You saw a very small win announced this morning, we would expect to do more.
Jamie Perse
analystAll right. Well, I think we're up on time, Bryan and Suky, thank you for joining. And I think we've got the lunch panel next. Thank you very much.
Bryan Hanson
executiveGreat. Thanks, Jamie.
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