Zoetis Inc. (ZTS) Earnings Call Transcript & Summary

February 25, 2021

New York Stock Exchange US Health Care conference_presentation 52 min

Earnings Call Speaker Segments

Michael Ryskin

analyst
#1

All right. Hi. Welcome, everyone. My name is Mike Ryskin. I'm on the life science tools and diagnostics team here at Bank of America. And I also have the privilege of covering animal health care for the past 5 years. It's now become a little bit of an annual tradition for us to host this animal health summit in late February. And I think it's a great opportunity to spend a full day focused just on the animal health space, really dig a little bit deeper into the topics and the issues that matter here. We've also had great participation from the companies in the space, and we do again this year, of course, and also great interest from clients and investors. I'm proud to say that attendance and participation has grown every year. It's up again significantly this year, showing the large amount of interest in the space. And hopefully, that you find this event to be useful and productive. Of course, the format is going to be a little bit different this year given the virtual environment, but we've got a great line of corporates, expert speakers with us today. So I'm really looking forward to it. If you've got any questions throughout the day, don't hesitate to reach out to anyone on the team. We'll do our best to help you. [Operator Instructions] And with that, I think we'll kick it off. Our first session this morning is Zoetis. And joining us is Glenn David, CFO. Glenn, thanks so much for being here.

Glenn David

executive
#2

Great to be here. Thanks, Mike.

Michael Ryskin

analyst
#3

So I think to kick things off, you just reported 4Q results a week ago. Can you give us a brief recap of the key points from the earnings print from the call and the 2021 guide?

Glenn David

executive
#4

Yes. So like you said, we just reported our results for the quarter. We had a very strong fourth quarter with operational revenue growth of 9%, which is really consistent with the revenue growth that we experienced for the year. We saw particularly strong growth in our companion animal business in the quarter with 25% growth, really driven by continued strength across many of our key products. The launch of Simparica Trio has performed very well. And even with the impact of the COVID-19 pandemic ended up exceeding our initial expectations for the product. We also saw a very strong continued performance of our dermatology portfolio and also strong growth in our diagnostics portfolio. So a lot of key factors driving our growth in companion animal. And that growth was also across many geographies as well, not just within the U.S., but also within the international business there. We did see a decline in livestock, but that was expected as we had a very strong Q3 for our livestock business. And we did expect it to slow down in the quarter. But overall for the year, obviously, which is what we focused on most, we had 9% revenue growth with 17% growth in our companion animal business and relatively flat growth in the livestock business as it was more impacted by the impact of COVID-19. With that, we delivered about 10% growth in income for the year. So very strong growth in income as well in a year where we made significant investments behind the launch of Simparica Trio, behind continued growth in our derm portfolio, really increasing our DTC spend for both of those brands, as we knew with the impact of the COVID-19 pandemic, we would need to utilize resources to help support our field force as they were more virtual than they have been in the past. So overall, a really good year. Very strong momentum in Q4, which we do believe will carry over into the full year. And as you mentioned, we provided guidance for 2021. We're expecting 9% to 11% growth in revenue operationally and 9% to 12% growth in income, really driven by, like I said, the momentum that we saw. We expect very continued strong performance in Simparica Trio, continued growth in our derm portfolio. Very excited about the launch of our monoclonal antibodies for pain in Europe and some other markets outside of the U.S. Also excited about our growth in diagnostics. And also some key markets that we really saw a very positive growth in 2020, which we expect to continue into '21 with markets such as China. China grew 34% in 2020. We expect continued strong performance in China. And also Brazil. We saw very positive growth in Brazil, and we expect that to carry forward into 2021 as well.

Michael Ryskin

analyst
#5

Great. That's a great overview. And there's a couple of things I want to follow up on there. But I think to start, I want to dig into some particular challenges or headwinds that have been called out by investors because I think most people we've spoken with have been a little bit surprised by the stock reaction. So the presence of people are trying to dig into what could be driving the negative reaction. Although, I think it's more technical than any type of fundamentals. But the 2 topics have been flagged. One has been DRAXXIN. I mean, the patents are coming off of it, and we've known about for a while. You've been very vocal about it for the last 6 months or so. What steps are you taking to maintain share? I mean, we realize it's a major product and it's a very profitable product that a lot of solid competitors are going after. But how should we think about this evolving? Sort of what can you do to sort of stem some of the bleeding there?

Glenn David

executive
#6

Yes. As you said, Mike, we've been very clear with DRAXXIN for the last 6 months to a year that we do expect a significant amount of generic competition for DRAXXIN, right. DRAXXIN is one of our largest products in livestock with about $350 million in sales. And because of that, there is significant interest from generics now that the LOE has expired. As we said, we expect about a 20% to 40% impact on revenue. We typically see that occur over time with generics. But because of the size and magnitude of DRAXXIN and the number of competitors we expect, we do expect that to occur more rapidly. That being said, we do have a defense plan in place to try to minimize that impact. Some of the strategies we would use was to leverage our broad portfolio to minimize the impact on DRAXXIN. But I want to emphasize that the impact of the DRAXXIN LOE obviously is fully incorporated within our guidance, and we're still able to deliver what we expect to be 9% to 11% growth in revenue for 2021, even with the impact of the DRAXXIN LOE. So our expectations haven't changed since we've started talking about this for the last 6 months or so, like you've indicated.

Michael Ryskin

analyst
#7

Okay. Is there any early indication on how the competitors are doing? How heavily they're investing into it? Because we've seen with other generics, occasionally, products hyped up and then it comes in, and it doesn't actually perform quite as well as you would expect, or maybe the brand support isn't there. Any early indication on how some of those new generic entrants are doing?

Glenn David

executive
#8

No, very, very limited indication yet. In the U.S., for example, we currently don't see anybody on the market yet. So there really hasn't been any way to validate whether their performance is as strong as ours.

Michael Ryskin

analyst
#9

Okay. All right. Makes sense. The other topic we've gotten a lot of focus on is the Librela, Solensia. Obviously, it's another area that you've been very vocal on for some time, and there's a lot of interest from investors. So I want to dig into the comments you provided on the earnings call as far as the U.S. status of those 2 products. Can we go through some of the specific timings you're expecting? What are the major hurdle points you still need to get from the FDA to get that approval?

Glenn David

executive
#10

Yes. So the one thing we do want to make sure that we reiterate. We are very -- remain very confident in both the safety and efficacy profile of the product and the eventual U.S. approval. I think that's evident by what we've seen with the approvals outside of the U.S. In terms of the time frame for the U.S., that is something that we continue to work through. We're working very closely with the Center for Veterinary Medicine as part of the U.S. FDA for the approval. This is the first time that see [Audio Gap] It is the first time it is creating somewhat of a delay in the regulatory process for getting that approval. We continue to have ongoing discussions, and we'll continue to update the market as we have better guidance and visibility into when the approval will come for those products in the U.S.

Michael Ryskin

analyst
#11

So on that U.S. approval, I mean, is this incomplete letter you received from the FDA? Or is this more just then sort of being a little bit slower to go through the usual process because of COVID?

Glenn David

executive
#12

Yes. So we haven't received an incomplete letter. So to your point, it's more just working through the process. Obviously, COVID -- it provides some challenges as well. We mentioned on the earnings call that there are site inspections that need to be done as well. And because of COVID, that has been delayed as well.

Michael Ryskin

analyst
#13

On those site inspections, I believe you mentioned that they were primarily outside the United States. Given sort of the importance and the expectation of how big Librela and Solensia could be, was there any thought of building U.S. manufacturing for that? Just sort of streamline the process a little bit? Or sort of what's the thinking going into the locations there?

Glenn David

executive
#14

Yes, absolutely. So when you look at both Librela and Solensia, the production for those products will be both within the U.S. and outside of the U.S., like you say, because of the size and scale of the products. Over time, we would intend to have production both in the U.S. and outside of the U.S.

Michael Ryskin

analyst
#15

Great. And then for both products, I mean, how should we think about -- sort of taking a step back from the recent update, how should we think about, in general, the opportunity here? And how to think about the markets? We've received very positive feedback from experts in some of our due diligence calls. But it's still a long jump from positive feedback to what is the revenue opportunity here. So for Librela, at least, you do have some other products in canine pain on the market today and been around for a while. So we get a pretty good sense for how big the market is. For canine, how do you think about taking share versus expanding the market with the monoclonal antibody? Because it is a very different sort of use case, right, with a monthly injectable.

Glenn David

executive
#16

Yes. So for canine, I think it's both, right? And as we've indicated in the past, we do expect both Librela and Solensia to be blockbuster products on their own. We talk about the canine market in particular. Currently, it's about a $400 million market. But many dogs with OA remain untreated. So just for some numbers, in the U.S., there's about 75 million dogs, and we estimate about 40% of those dogs have OA, but only 28% get treated. So there is a significant opportunity to expand the market in terms of treatment rates. We also think there's a significant opportunity from a pricing perspective, right? A lot of the treatment currently is generic, and we would expect bringing significant innovation to the marketplace that we would expect to be able to increase the average price in terms of treatment. So we do think there's significant market expansion. So between gaining share from existing products at a higher price, but also building the market and increasing the treatment rates, we do think there's significant opportunity to grow the dollar size of the market. We've also demonstrated an ability to do that with our dermatology portfolio, where, again, that was a market that was much more served by generic steroids at that point. And we've been able to increase both the number of patients being treated, but also convert them to a much higher price option, which significantly increased the market size.

Michael Ryskin

analyst
#17

Okay. Okay. And then for -- switching to Solensia for feline. Any prior examples you can think of in terms of market opportunity of a feline product versus a comparable canine product? I mean, I think, the only one we really have is parasiticides, but it's not exactly a fair comparison because incidence rates are different and things like that. But it's not just affected by the prevalence of the disease, but also by the behavior of the animal, the pet owners' approaches to that. So I think most people think that feline should be a smaller opportunity than canine, but could you give us some guardrails or some sort of thought process for how to go about sizing that market?

Glenn David

executive
#18

Yes. Yes. So some ways to think about it. I agree that the market size is smaller or will be smaller than it is for dogs, right? So, a, the number of cats is so much lower than the number of dogs. But more importantly, the medicalization rate for cats is significantly smaller. But that being said, to your point, it is a significant unmet need. And in the U.S., for example, there currently is no option for cats for pain. So while the market might be smaller, our opportunity to gain share in that market or to have a very strong share in the market is probably greater. So smaller market size, greater share. So the opportunity may end up being somewhat relatively similar, but probably smaller for cats just based on the overall market size.

Michael Ryskin

analyst
#19

Got it. That's very helpful. So switching topics a little bit. I want to move on to Simparica Trio, the other obviously major blockbuster you've got, in launch now, and we've got a lot of questions and a lot of interest. You've had a very strong first year despite all the COVID challenges for a new product launch. I mean, I think, originally, we were thinking something in the $150 million range. Then COVID hit. Expectation was that would come down. And then at the end of the year, you managed to hit that target and actually exceeded by a little bit in any case. So what do you think were the key factors that drove that strength despite the challenges to your sales force?

Glenn David

executive
#20

Yes. So I think there are a number of factors. So, a, we want to complement our field force for the ability to execute during such a challenging time and get the product off to such a strong start. As we mentioned throughout the year, initially, we're a little below our penetration rate target because of the impact of COVID-19, but we actually penetrated more clinics than we expected by the end of the year. So that was just a tremendous effort from our field force to still gain adoption for the product, even with the impact of COVID-19. The other key factor was direct-to-consumer advertising. So with the impact of COVID-19, we made a decision very early on to increase the amount of spend behind the launch of Simparica Trio using our DTC resources, TV, digital. And we saw a very positive return on that as well. The other thing that we witnessed with the launch of Simparica Trio is that the cannibalization for Simparica was below our expectations, and Simparica as a stand-alone product actually grew 16% globally. So we saw very strong performance of Simparica as well, really emphasizing the strength of the overall portfolio we have, not only parasiticides, but across our entire companion animal business. So we're very pleased with where we ended the year for Trio. And that also gives us very strong confidence as we move into 2021. So we ended the year with greater clinic penetration than we expected. But also within the clinics that we penetrated early, we had greater market share than we initially thought. So we think that carries us forward very well into 2021, where we do expect to continue to gain further adoption in clinics and continue to get market share expansion as well.

Michael Ryskin

analyst
#21

Got it. That's really helpful. And actually, you touched on cannibalization there, but I want to go a little bit deeper. Cannibalization versus Simparica, as you said, was meaningfully less than we expected. I think you said it only about $20 million or 10% of sales. We would have thought it would be more like 20%, 25%, 30%. So does that give you a sense that Trio strengthening this year and sort of the initial ramp was more about share gains versus competitors? Was it more about market share? Do you have any data you could share with us about where you did penetrate with Trio? Sort of where are you winning?

Glenn David

executive
#22

Yes. So we think we won across a number of different categories. So a, we did see that there are many new patients starts entrée. New patients could come from new adoptions, but also from people coming from over the counter as well. But also within the pharmaceutical space, we did also see an increase in share as well. So in the U.S., for example, between Q3 and Q4, we saw about a 7% to 8% share gain within the parasiticide portfolio, which does mean, to your point, we were taking share not only for Simparica, but from other competitors as well, either oral and topical as well. So it really came from a number of sources. And most importantly for us, the least of it came from our own product, which we always said that we expected that the majority of the sales would come outside of Simparica. But it is even below our initial expectations.

Michael Ryskin

analyst
#23

That's helpful. Anything you can say in terms of geographic distribution of Trio within the U.S.? One thing we've always been curious about a triple combo product is how uptake would differ by region just because there's parts of the U.S. that have significant areas of both internal and external parasites, like the Northeast and the Southeast. But then the West Coast has either one or the other. So anything you can comment there in terms of market geography and exposure like that?

Glenn David

executive
#24

Yes. So to your point, there are certain geographies that may have greater exposure. But it's also important to understand that heartworm can be a very deadly disease, if left untreated. And the American Heartworm Association (sic) [ Society ] does recommends the treatment for heartworm across all of the states within the U.S. We are penetrating significantly across all geographies and key accounts. And we've seen very strong performance across all of the states. So nothing unique in any particular state to call out at this point. It's not...

Michael Ryskin

analyst
#25

Okay. That's good to know. And then sort of looking forward to 2021, year 2 and beyond, I mean, you talked to at least the same contribution to growth this year as you had last year. What do you think are the key drivers of further expansion here? I mean, obviously, your sales force is going to be able to push this a little bit harder this year, assuming we can get back out there. With -- once COVID vaccines are rolled out and things like that, you're also emphasizing the DTC spend. Historically, when we look at other product launches across the space, it's typically a relatively linear ramp, $100 million year 1, $200 million year 2, $300 million, year 3. It seems like you're guiding to slightly above that. So sort of what are the key gating factors there?

Glenn David

executive
#26

Yes. So there are a number of factors. And I'll start with the simplest, which is that we'll have a full year of sales. And we really launched this product in March and April essentially in 2020. So as we move into 2021, we'll have a full year of sales for the product. Obviously, the other factor is we do expect to get continued clinic penetration as we continue to launch the product. And to your point, as our field force has more opportunity to be live and in clinics and convert the clinics over to Simparica Trio. As the product grows, we obviously are going to continue to enhance our DTC spend behind the product to drive further growth as well. So we think there are a number of opportunities for growth with Simparica Trio as we move into 2021. And because of the size of the category, we're going to make sure that we're investing significantly to drive that growth and to drive the increased adoption of Simparica Trio in 2021 and beyond. Particularly as we've indicated, our guidance doesn't assume that we'll have competition in 2021. So we want to make sure that we fully support the brand.

Michael Ryskin

analyst
#27

Okay. Okay. [Operator Instructions] We just had a question come in actually now. With respect to Simparica Trio, are you able to fully support demand from a manufacturing perspective? Could this be a reason as to why Simparica held up better than expected?

Glenn David

executive
#28

Yes. So we didn't have any challenges from a manufacturing perspective in 2020. So no, the performance of Simparica, I think, again, was really driven by the strength of the overall portfolio. Also, as we've indicated in the past, we saw the opportunity for Trio being more in the U.S. because the prevalence of heartworm outside of the U.S., particularly in Europe, isn't as prevalent in many markets. So Simparica as a stand-alone product, for example, in 2020, grew 28% outside of the U.S. and 7% in the U.S. Again, for Trio, we didn't have any supply constraints in 2020. We do not expect to have any supply constraints in 2021.

Michael Ryskin

analyst
#29

Okay. That's helpful. I want to move on to sort of -- move off the individual products and sort of looking at a little bit of the overall broader market for animal health. I think if we take a step back here, I mean, I think, we saw some pretty incredible changes to the overall market last year, driven by COVID, obviously. So one of the bigger questions we've gotten from investors on the overall space is how much of this is transient? How much is permanent? Sort of what's animal health going to look like post-COVID? I think that's sort of one of the themes of this summit this year that I want to really touch on, spend a lot of time digging deeper in. So if we start on the companion animal side, I think a couple of dynamics that we saw, much higher levels of adoptions, more pets as people spend more time at home. When they do go to the vet, there's been more money spend on pets for vet visits. There's been a little bit of a greater shift to online purchasing for products, things like Chewy. It's a trend that's been going on for years and years as some of the products shifting from the vets office into these alternate channels. That certainly accelerated this year as at-home delivery became easier. So those are all the changes, and there's many others. But those are some of the more prominent changes we saw this year. When you think forward to the latter half of this year as people sort of return to the office, return to work and the COVID vaccines are rolled out, as you think the next year, how much of this do you think is going to have a lingering impact, how much is permanent and how much is sort of going to revert to the old ways of doing business?

Glenn David

executive
#30

Yes. So we think there are a number of things that are going to have a lingering impact, right, maybe not to the same degree that we saw in 2020, but still having a greater impact than we may have seen in the past. So, a, the point of people spending more time at home with their pets. We do think that will continue, right? Will people go back full 5 days a week? Probably not, right? So we do think that people spending more time with their pets will continue as we move forward. More importantly, the increase of that pet owner bond will continue, right? And that was one of the things that we saw really driving continued growth in 2020. With people spending more time at home with their pets, that pet owner bond continue to increase. But more importantly, they also were witnessing more of the elements that their pets may have been experiencing, which we do think helped drove the increased spend per visit as they were going into the clinic. So just to put some numbers behind it. We typically would see visits in the U.S. up any year, probably around 2%, and spend per visit probably up in that 5% to 6% range. As we've discussed in the second half of 2020, while we saw visits up around 2% or so, the spend per visit was up more in the 12% to 13% range. So as we move into 2021, we do expect that probably to narrow somewhere between that 6% and 13%, probably not revert back to the 6%, but probably not remain anywhere near that 13%. So it will linger, but it will moderate to some degree. The other thing is the innovation that's been brought to the market. That's going to continue, and that's going to continue to have an impact on the overall market, with products like Simparica Trio, with the monoclonal antibodies for pain that we'll be launching as well as with the continued growth of specialty products, such as our derm portfolio of Apoquel and Cytopoint. That also leads to the continued growth that we've seen in animal health, particularly within companion animal. As you mentioned, we did see an increase in the online purchasing in the retail channels in 2020. So just to put some numbers to that. In 2019 for our U.S. companion animal business, that portion of sales represented about 5% of our U.S. companion animal sales. In 2020, that number grew to 7%. And that growth will probably continue. As we talk about that, though, and particularly for Zoetis, it's always important to understand that about 50% of our sales still needs to be administered within the clinic. So it does limit, to some degree, the amount that will move to those online and retail channels.

Michael Ryskin

analyst
#31

And the products that are administered in the clinic, that's things like Cytopoint, obviously, with injectable. That's the vaccines that are injectable. That's anything that's sort of acute care or post surgery, things like that.

Glenn David

executive
#32

Yes, exactly. Exactly. Yes, those are the type of products that were administered in clinic.

Michael Ryskin

analyst
#33

Okay. And obviously, Librela and Solensia down the road. And then on the livestock side, sort of, just same question. A lot of dynamics in play. Obviously livestock saw more headwinds than tailwinds because of COVID, but you've had -- more recently, you've got restaurants starting to reopen. You've got sort of the early issues we saw with the feedlots are now resolved, and we've worked through a lot of the backlog there. But you've got other dynamics like, recently, input costs for producers such as corn has spiked. It looks like ASF in China is sort of working through. So when you think about livestock markets this year and beyond, what are the key factors you're keeping in mind? What are the risks to the upside? And what are the risks to the downside for this year and next year?

Glenn David

executive
#34

Yes. So I think there are a couple of things to think about as you think of the livestock market. So historically, we typically see the livestock market grow sort of in that 4% to 5% range. 2019 was very negatively impacted by ASF, as you mentioned. And then 2020, obviously, we had the impact of COVID-19, which caused a lot of disruption in the livestock market based on some of the factors that you mentioned, a, the switch from foodservices, people eating out, people eating in cafeterias, other areas to eating at home. And that created a big disruption in terms of how they produce and package products. The other challenge, particularly in Q2, was around production capacity as many of the colleagues in the plants may have come down with COVID, and that created some planned shutdowns. So those are some of the challenges that impacted 2020. As we move into 2021, we indicated that we expect low single-digit growth for the livestock market in 2021. That's really driven by a couple of factors. To your point, we do expect there to be somewhat of a recovery from COVID-19. A, particularly within Q2, we don't expect to see that significant negative impact. So that provides an easier comp, particularly within that quarter, but also as things return to normal and people are eating out again more -- eating more premium cuts of meat as well, that should provide a boost. The other thing that will be positive for livestock in 2021 is the continued strong growth that we've seen in China in particular. So our livestock business in China for the year in 2020 grew over 40%. Really as the recovery from African Swine Fever really occurred more in large producers, which is where we sell more of our products, and we expect that trend to continue as we move into 2021 and be a significant driver of growth for the livestock market in 2021. We also expect to see growth in other markets such as Brazil as well and also continued strong growth in aquaculture, where we saw very positive performance in 2020. Our fish business grew 13% operationally in 2020. We expect that to continue to be a rapidly growing space. To offset that a little bit will be some of the generic impacts that we expect to see in 2021 with some key brands such as DRAXXIN experiencing generic competition. So that's how we look at the livestock market overall for 2021. A bit of a recovery from COVID, strong growth in some key emerging markets such as China and Brazil, offset a little bit by the impact that we expect to see from generic competition.

Michael Ryskin

analyst
#35

Got it. I want to follow up on a couple of points you brought up there. First, China and ASF. Yes, I agree. I mean, we've read a lot of reports that there's very active rebuilding of the herd and that it tends to be more in the more industrialized and sort of professional settings where there is more use of the medicalization. But the data out of China in this regard is always a little bit spotty. So any comments you can provide in terms of sort of how far along we are in the rebuilding process? I mean, when ASF first hit in 2019 and sort of wiped out the herd, people thought it would take years and years and years, 5, 10 years for China to recover. And now there's sort of press reports out there that they could be more or less back within a year or 2. I mean, could you help us reconcile that? Sort of how much longer do you think you're going to see this 40%, 50% livestock growth in China until they sort of return to pre-COVID -- to pre-ASF levels?

Glenn David

executive
#36

Yes. So to your point, we don't expect the full herd size to recover probably until more the 2023, 2024 time frame, like you said, more within that 5-year time frame. But what we're seeing is the recovery is occurring much more rapidly in the large farms, and the shift to large farms has been dramatic in terms of the percentage of production that's occurring in a large farm versus the smaller backyard farms. And because of that shift, we're seeing very rapid growth in our sales. So just to give you an example. In swine, in particular, in the second half of the year, our swine portfolio grew over 100% because of that significant shift to the large farms. And we do expect that dynamic to occur in terms of the large farms really increasing their herd to get the herd back to where it was pre-ASF levels. And as we indicated, that's definitely benefit our business as the larger farms use much more of our products.

Michael Ryskin

analyst
#37

Yes. And if we -- I mean, China now is right around 4% -- 3%, 4% of your total company sales. Does that sound about right?

Glenn David

executive
#38

Yes.

Michael Ryskin

analyst
#39

And the majority of that is going to be -- or at least a large portion of that is going to be swine, right? I think over 50% is swine?

Glenn David

executive
#40

Yes. So a large portion of that is swine, but we've also seen incredibly rapid growth in China in companion animal as well. And China is becoming one of our largest companion animal markets as well. We've seen very strong performance there, and we're excited about some brands that are launching there as well. We've mentioned Apoquel launched about a year ago. We also have approvals for Simparica, and we expect the performance in companion animal also to grow very rapidly in China. In 2020, for example, we had over 20% growth in companion animal as well. And we expect that to be one of our fastest-growing companion animal markets. So China in 2020 became our largest market outside of the U.S., and we expect that differential will grow more as we move into the future.

Michael Ryskin

analyst
#41

Okay. That's great. I think, next, I want to move on to the diagnostics portfolio a little bit. It's something that has sort of gotten a lot of attention ever since you bought the Abaxis business several years ago. And I want to just get -- sort of circle back and get an update on that because now you've had a few years to integrate the business, chew through some of the initial challenges and really start to invest in it and start to see some of that investment start paying off. So first, I mean, could we talk a little bit about the sales force on the diagnostics side of the portfolio? It's been an area of focus for you sort of revamping that since the acquisition. So could you give us an update? How is that build-out going relative to the Rx side of things? And sort of what's your go-to-market strategy out there?

Glenn David

executive
#42

Yes, absolutely. So obviously, based on the timing we're fully built out in terms of our diagnostics field force, right? And we do have a specialty diagnostic team that also supports our pharmaceutical reps. So the pharmaceutical reps are really focused on lead generation and consumable pull-through, but we also have diagnostic specialists, really focused on the more technical sale, obviously as well as installations as well. In 2020, we did face particular challenge with our diagnostic specialists not being able to be in the clinics, particularly to do installations and things of that nature. So that was a challenge that we faced in 2020. That is starting to ease a little bit in 2021. But obviously, based on geography, there are still restrictions. But most importantly, those colleagues are fully trained. They're fully onboard, and we have those colleagues establish growth in the U.S. and outside of the U.S. And we started to see, particularly in the back half of 2020, a nice pickup in our diagnostics business, and we do expect for 2021 that diagnostics will be one of the faster-growing areas of our business with the infrastructure that we've been able to build and establish in 2020. So in 2020, we're able to integrate our diagnostics portfolio fully into our SAP system. So now we are able to provide one face to the customer, leverage our entire portfolio as well in a more efficient way in terms of our interactions with the customer and then from a billing perspective and other areas as well. We also significantly increased our abilities in terms of connectivity with PIMS systems increasing dramatically from where we started the year in 2020 to where we ended the year with connectivity to over 70% of the PIMS systems. We're also obviously focused on reference labs and our reference lab expansion. We had acquired 3 regional companies within the U.S. that have demonstrated that they could gain significant share in the areas that they operated. And we're looking to build out now a nationwide network in the U.S., and that's an area of focus for us in 2021 as well.

Michael Ryskin

analyst
#43

Okay. Great. I mean, there's a couple of items I want to follow up there. First, on the -- increasing the connectivity and some of the work you've done there. I think that's been -- sort of the technology side of things for Abaxis was one of the areas when you first acquired it, that was noticed by a lot of customers as what's lagging versus IDEXX in the point-of-care space. So where are you now? I mean, is it -- have you filled out sort of the connectivity gap and the technology gap there? Or is there still more progress to be made?

Glenn David

executive
#44

So we think we've made significant progress there. Obviously, there's always more progress to be made. We're never done. But we made significant progress there. And honestly, that was probably one of the things that ended up being more challenging than we initially thought and took us a little more time to solve, but really pleased with the progress that we made in 2020 and believe we're on much more of a level playing field now. As I mentioned, there's always opportunity for continued advancement, but really pleased with the progress we've made.

Michael Ryskin

analyst
#45

And the other area was just the actual portfolio and the technology, the products you had. You've announced a number of systems in recent months, and I think this is sort of the payoff of the investments you've made in R&D at Abaxis. Can you give us on -- any early feedback you've had, sort of how is it complementing the rest of the POC portfolio and sort of what's the uptake for the entire VetScan offering sort of as a package?

Glenn David

executive
#46

Yes. So as you mentioned, we have dedicated more spend from an R&D perspective. And again, part of the thesis was -- with the acquisition was that utilizing our infrastructure, not just from a selling perspective, but also our R&D capabilities as well and the capital resources that we have. We could advance the portfolio in a much more rapid way as well. And one of the things we're very excited about at the end of 2020 was the launch of VetScan images, which was the first product to bring AI to fecal testing within the animal health diagnostic point-of-care space. We've been receiving very positive feedback on that product and the launch. We're very excited about carrying that forward into 2021 as well. And we're also excited about the R&D capabilities and advancements that we should be able to extend to the VetScan images platform and bring AI to other categories beyond just fecal. Like I said, we received very positive feedback. We think it does just enhance the overall breadth of the portfolio in our complete diagnostic offering. Then you add reference labs onto that as we continue to expand that throughout the U.S. And then we're also able to leverage our broader portfolio as well as we have conversations with clinics in terms of how we're able to leverage the entire portfolio from a pricing perspective as well.

Michael Ryskin

analyst
#47

Okay. And then sort of following up on exactly those comments that VetScan images and sort of the additional opportunities. What are the other sort of key holes in the portfolio? What else needs to be done? What else are the areas you need to focus on to sort of continue to bridge the gap and to catch up versus the other players in the market?

Glenn David

executive
#48

Yes. So I don't know that we see any particular key holes that currently exist in the portfolio. I think it's really now continuing to develop from an R&D perspective and advance the products that we have, leveraging our broader field force, pulling through that consumable usage. We continue to do very well in terms of the number of placements. We want to make sure that we optimize those placements. And that's what really gives us excitement as we move into 2021, as our colleagues get back into the clinic offices, and they're able to be live and -- continue to drive installations, continue to drive consumable usage, continue to drive the adoption of VetScan images. Again, we do believe we're at a much different state now from a core infrastructure perspective and our capabilities to now drive that performance with our colleagues starting to get back into the office. So we're very excited about the breadth of the portfolio, the progress that we made in 2020 and how that sets us up for 2021.

Michael Ryskin

analyst
#49

And the other area, you touched on that, I want to go a little bit deeper in, is the reference lab opportunity. I mean, obviously, you had those deals you did a couple of years ago to sort of get your foothold in the market. It's been a little bit quieter since then. So what's the road map from here? I think, in the past, you talked about sort of a hybrid approach, both some more additional M&A in the local markets and also some organic investment to build out capabilities. But obviously, right now, the reference lab market in the United States is essentially a duopoly. And I think by our math, between Antech and IDEXX, it's roughly 40%, 40% of the market. So long way for you to go as well. Are there further opportunities for roll-ups in these small sort of local regional reference labs? Sort of how long is that tail there? And the ones that you've already bought, are you making a lot of progress in terms of integrating them, building them out and sort of turning into a little bit more of a national presence versus a regional presence?

Glenn David

executive
#50

Absolutely. So to your point, first of all, we are excited about the market opportunity, right? It's a $2 billion market, the reference lab market, and it's growing double digits, right? So really a significant opportunity. And to your point, right now, the 2 largest players have a significant share, and we do believe there is room for a third player there. So as you mentioned, towards the end -- in 2019, 2020, we did acquire 3 reference labs, and our focus in 2020 was sort of standardizing the systems for those labs. So then as we build out additional labs, we are on one system, and we'll be more efficient in terms of how we operate and interact with our customers. And that's really now our focus for 2021, is building out those additional labs to create a nationwide network. We always mentioned that it would take a number of years to do that, really focused on building out, probably, call it, 5-ish labs per year, hopefully, maybe some more if we're able to accelerate that pace. And that's an area of focus for us as well. So our aspiration is to have a nationwide network within reference labs and to provide a very valid third option to the other 2 larger players, and again, leveraging our entire portfolio across reference labs, across point-of-care as well as our core pharmaceutical portfolio as well. So that's really our intention in the space. And to your point of how we've done with the 3 labs, we've exceeded our expectations with those 3 labs. And that gives us more confidence as we continue to build out that nationwide network.

Michael Ryskin

analyst
#51

Great. Great. And what about international opportunity, outside the United States? I mean, obviously, it's still early. And I guess you want to get the U.S. done or at least get enrolling until you go further. But same thing. It seems like there's a massive opportunity, and if anything, that's even more fragmented and even more sort of ripe outside the United States. Any thoughts there?

Glenn David

executive
#52

Yes. So absolutely. To your point, it is a much more fragmented market outside of the U.S., and we do have intentions internationally as well. As you said, our focus was first on the U.S., making sure that we understand the capabilities needed to effectively run reference labs. And then internationally, we're going to evaluate essentially 2 different strategies. A, if there are regional players that we could acquire internationally, that we could then build a global network off of, that is our preferred probably method of expansion internationally. If not, we'll leverage the expertise that we got in the U.S. and organically build that internationally as well. So it is an area that we're very interested in. We think there is significant opportunity and it is much more of a fragmented space today than it is in the U.S.

Michael Ryskin

analyst
#53

I mean, on that point, I'm going to skip ahead a little bit in sort of my -- the topics I want to cover. But since it's -- we're discussing it now, on the M&A opportunity. Is this -- is reference labs sort of the major area we should be thinking of in terms of capital deployment for M&A? Because I think we talked about in the past where for -- on the Rx side, you're a market leader, one of the market leaders in almost every category. So it's just -- it's hard to see any deal of size in therapeutics where you're not going to run into major overlap. So is reference lab your major source of cash outside of investment in share buybacks and dividends?

Glenn David

executive
#54

Yes. So I think there are a couple of areas from an M&A perspective. As you mentioned, reference labs is definitely one. Also, there are certain geographies where our share may not be as great as our global share. So to the extent that there are local players within our core business that we think would complement our portfolio, that's another area. That we'll obviously continue to look to invest as well. And then other areas across the continuum of care, whether that be in genetics, diagnostics, as you mentioned, or other spaces as well. Those are areas that we'll continue to explore from a business development perspective.

Michael Ryskin

analyst
#55

Okay. Okay. I want to move a little bit just sort of in our last 5 minutes or so we have and touch on sort of the reinvestment in the business that you've talked about for 2021 and beyond, the margin profile. So when we -- obviously, a lot of the focus has been on sort of investing to drive future growth, right? So what are the priority areas within the P&L that we should be thinking of? Sort of what's your approach to it? Is it on the R&D side and therapeutics? Is it the sales force complementing that U.S., OUS? Is it some of the more specific like DTC investments in derm, Trio, soon to be pain? How do you sort of balance those priorities? And how do you allocate capital between those various buckets?

Glenn David

executive
#56

Yes. So obviously, we allocate based on return. And we've been very clear that we're not necessarily targeting any given margin because we want to make sure that we're fully supporting the short, medium and long-term growth of the business. So I think you saw us invest in 2020. Even with the T&E savings that we had, we continue to reallocate those savings to other areas that drove significant revenue growth during a very challenging year, right, to be able to still deliver 9% revenue growth even with the impact of COVID-19. That was driven by decisions that we made very early on to continue to invest to support the business. So as we move into 2021, there are a number of priority areas. So a, as you mentioned, R&D continues to be an area that we will invest in to support our future growth. And that's across the entire continuum of care, our core Rx portfolio, diagnostics and other areas as well. We'll continue to support the business from a selling perspective as well, supporting our field force. As we've mentioned in the past, we do have the infrastructure globally to support new product launches. Obviously, as the portfolio expands, there may be some incremental investment in field force to support the growth of the portfolio, but that won't necessarily be at the current margins, right? It should be more incremental versus a significant increase in cost from a field force perspective. Direct-to-consumer advertising is another area of investment for products that did make sense on and that investment provides a strong return. So products such as Simparica Trio and our derm portfolio as well. We'll continue to invest significantly from a DTC perspective. And that's something that we'll evaluate with our pain portfolio as well. So there are a number of areas of investment that will -- and also data and digital is another area that we'll continue to invest in. But that being said, with the strong infrastructure that we have globally, we still expect that we'll be able to grow OpEx over time at a lower rate than revenue and still drive margin expansion. I think even if you look on our 2021 guidance, even though we don't necessarily provide a guidance to EBIT margin or EBIT growth, our EBIT growth, as we look at 2021, is definitely faster than our overall revenue growth.

Michael Ryskin

analyst
#57

So I just got a question on exactly that point from an investor. Sort of even going beyond 2021, the operating leverage in the model, just making sure that -- historically, you've been able to achieve a certain amount of net income growth over revenue growth, and you're really able to demonstrate, I think, pretty meaningful operating leverage. Is that still the road map in the out years? And I guess let me bolt-on something to the back end of that. How should we think about decremental margins? I mean, you're seeing that a little bit this year with DRAXXIN, right? DRAXXIN is very accretive to overall company margin profile. You're seeing these competitive pressures. There's going to be responses by you to sort of offset that. If we look down the road, I mean, you said that you don't expect competition to the derm portfolio or Trio in 2021. But at some point, you're going to see competition there. What are the decremental margins from something like that? How should we factor that into the long-term view?

Glenn David

executive
#58

Yes. So -- and I mean, I think 2021 is a good example of how to consider that. We do have the impact of the DRAXXIN LOE in 2021. Yet our revenue growth is still significant. And as I mentioned, we're still improving our EBIT margin. I mean, obviously, if you look at our history, particularly from the time frame of 2015 to 2018, where we're working through the operational efficiency initiative, that level of margin expansion isn't to be expected going forward, right? But obviously, we do believe there is opportunity for expansion beyond that. If you look at 2020, we were at a 37% EBIT margin, which is a strong EBIT margin. But we do expect to be able to increase that over time. And as I said, in 2021, if you take the midpoints of the range, that margin is improving. And even -- that's even with the impact of the DRAXXIN LOE, and that's also with the impact of some additional costs related to COVID, particularly from a manufacturing perspective, right? We referenced that both 2020 as well as 2021, we are burdened with additional freight costs related to manufacturing in our cost structure. Also, for 2021, our ability to achieve the 2% to 3% price that we do expect to get over time is somewhat limited because of the impact of DRAXXIN LOE as well. So there will always be things that are positive to margin, right? As companion animal continues to grow at a faster pace, that's positive to margin. As we're able to grow our expenses at a lower rate than our revenue growth, that's positive to margin. But there are always going to be some detractors as well. You highlighted some of them. But we'll look to balance the overall portfolio and our overall investment, and over time, we expect to deliver on that long-term value proposition of growing our income faster than revenue.

Michael Ryskin

analyst
#59

All right. Thanks, Glenn. That's very comprehensive. I think we're right around at the top of the hour. So I want to thank you for joining us today. I hope you found it helpful. And thanks, everyone, for listening in. Talk soon, Glenn. Thanks so much.

Glenn David

executive
#60

All right, Mike Appreciate it. Take care.

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