AGI Greenpac Limited (AGI.NS) Earnings Call Transcript & Summary

January 18, 2022

BSE Limited IN Materials Containers and Packaging m_and_a 60 min

Earnings Call Speaker Segments

Operator

operator
#1

Ladies and gentlemen, good day, and welcome to the conference call to discuss Brilloca's acquisition of HSIL's Building Products Manufacturing Undertaking. [Operator Instructions] I would now like to hand the conference over to Mr. Gavin Desa from CDR India. Thank you, and over to you, sir.

Gavin Desa

attendee
#2

Thank you, and good day, everyone. I would like to welcome you all on today's call to discuss Brilloca's acquisition of HSIL's Building Products Manufacturing Undertaking. We are joined by Mr. Sandeep Sikka, the Group CFO, and Mr. Naveen Malik, the CFO of HSIL. Before we begin, I would like to mention that some statements made in today's discussions may be forward-looking in nature. The actual outcome may vary as they are dependent on several external factors as well. The participants may hence make their own assessments too. We will start the call with opening remarks from the management following which we will have an interactive Q&A session. I will now request Mr. Naveen Malik to open the call. Over to you, Mr. Malik.

Naveen Malik

executive
#3

Thank you, Gavin. Good afternoon, everyone. Thank you for joining us on this call today. I hope that you and all your family members are in best of the health. As you are aware, the Board of Directors of Brilloca Limited, a wholly owned subsidiary of the company has approved the purchase of HSIL Limited Building Product Manufacturing Undertaking on a slump sale basis which constitutes sanitary ware, faucets and plastic pipes and fittings manufacturing facilities for a cash consideration of INR 630 crores, subject to closing date adjustments on an arm's length basis. The transaction is subject to necessary shareholders, lenders and other statutory approvals as required by both HSIL and Brilloca. The building product manufacturing undertaking being bought by Brilloca will include the plant and machinery and other assets related to around 2 million pieces, sanitary ware manufacturing plant at Bahadurgarh in Haryana. The plant and machinery and other assets related to current available capacity of 35,000 tonnes per annum pipes and fittings manufacturing plant at Isnapur in Telangana. This plant is currently under expansion and post expansion, the capacity would stand at 48,000 tonnes per annum. 59.5 acres of land along with building and plant and machinery situated thereon for the 2.2 million pieces, sanitary ware manufacturing plant at Bibinagar in Telangana. And leasehold land, along with the building, plant and machinery situated thereon and other assets related to the 3.7 million pieces faucet manufacturing plant at Tehrani in Rajasthan. All related inventories, other assets, business liabilities, employees, permits also form part of the deal. As part of the deal, Brilloca will be taking the entire land and building at Bahadurgarh and the Isnapur pipe plants on around a 10-year long-term lease, which is further extendable. The decision has been taken, keeping in perspective the underlying land cost of these 2 land parcels, optimizing the cost of acquisition and operating dynamics required for the business. The annual rental for these 2 land and building parcels would be around INR 16 crore per annum. All these facilities are efficiently managed and have further scope for enhancing efficiencies as we drive future growth. The current capacity utilization at 2 sanitary ware plants is around 90%, whereas faucet plant in Tehrani is operating at 65% to 67% capacity utilization. So plastic pipes and fittings, Isnapur plant has a current capacity utilization of over 85%. Brilloca over the next few years will evaluate whether further plans to upgrade and enhance capacities that are aligned to meet the increasing demand for our products in the market. We are pleased to share that Brilloca is the fastest-growing building product company in its operating segments. This transaction will have separate -- several benefits, including Brilloca today is entirely dependent on third-party vendors and the acquisition will reduce this dependence. Since Brilloca has aggressive growth plans, it is not prudent to outsource the entire manufacturing. The changes in the macro environment over the last 2 years have made it imperative for the company to have control over the entire value chain, including manufacturing, supply chain, et cetera, so as to sustain this sector outperformance. The deal helped create a simpler structure by integrating the entire value chain in a single entity. Market analysts and street investors have, during the course of our discussions over a period of time, inquired about the manufacturing and sales and distribution of the Building Products business being split in 2 companies within the same group, further resulting in additional related party transactions. The proposed acquisition can be considered as a step forward towards realigning the business to enable a simpler operating structure that resonates better with our stakeholders. Given the financial stance of Brilloca, the manufacturing processes and technologies can be upgraded and expanded to further -- to enable accelerated rollout of new products in the marketplace. The current acquisition provides a platform which we will further leverage for growth. This operating integration will also provide manufacturing to market synergies in the operations resulting in better efficiencies being delivered over a period of time. Additionally, this will significantly reduce the compliance and administrative burden for management of both companies with respect to the related party transactions under Indian regulatory framework. In terms of financial messages, the transaction will add manufacturing margin to the company EBITDA. Based on current market conditions, we expect this will initially result in incremental EBITDA margin in Brilloca of around 3% with further enhancement to around over to 5% over next 5 -- next few years. We plan to finance the transaction by a debt of around INR 550 crores to INR 560 crores in Brilloca and balance using cash reserves and accruals. As you may be aware that Brilloca reports healthy cash flows, and we believe that in the current business scenario, a large part of the debt specific to this transaction will be repaid in the next 3, 4 years. In the sanitary ware and faucet business, we have performed well in a challenging macro environment. In the pipe business, we are the fastest-growing player in the country. The acquisition of the BPD manufacturing undertaking from HSIL will only add to this momentum and enable us to deliver faster and sustained growth. Even post this transaction, our ROCE, the return on capital employed, for the Brilloca will be in excess of 25%. In conclusion, I would like to reiterate that the purposed purchase of the building product divisions manufacturing undertaking of HSIL is a compelling step towards growth, and we believe it will provide both immediate as well as long-term benefits enabling HSIL to create incremental and sustained value. Now Gavin, we are open for questions, we are happy to take the questions.

Operator

operator
#4

Sir, can we open the call for a Q&A session now?

Naveen Malik

executive
#5

Yes, please.

Operator

operator
#6

[Operator Instructions] The first question is from the line of Porinju Veliyath from Equity Intelligence.

Porinju Veliyath

analyst
#7

I'm Porinju Veliyath from Equity Intelligence. Am I audible?

Naveen Malik

executive
#8

Yes, you are audible Mr. Porinju.

Porinju Veliyath

analyst
#9

Okay. I really appreciate the action now by the management of acquiring this BPD manufacturing, which was very important. And I used to wonder why the manufacturing of BPD was transferred during the demerger. I have been holding the stock in the portfolio management since last 7, 8 years. And I had an impression that our glass division will be demerged for various reasons and it was looking very logical. Anyway better late than never, we have -- I think for me it is looking like correcting a small mistakes we did in the past by demerging the BPD manufacturing also along with the glass division. Anyway, well and good and the transaction seems to be very professionally and very simply done, INR 600 crores of revenue is transferred at INR 630 crores, the company has acquired. I understand that Naveen was explaining, there is no more related party issues and it's something like a full integration with better margin. And we can focus better going forward. That's what I strongly believe. So I hope the management will continue to keep things simple. That is something I think the investment community had or analyst committee had some kind of apprehension about our company. So let this be 1 step forward towards that, keeping things simple and striving to make more -- much better operating margins. I used to always be wondering, now we have got our similarly strong brand companies in India in the similar business like Astral, Havells and Cera, I would say, the 3 companies. In fact, all these 3 companies are there in as part of their same businesses are done in Somany, in SHIL. So now Astral is quoting at 12.5x sale, Havells is quoting a 6.6x sales. And Cera is at something like 4.5x the revenue, whereas HSIL its quoting at around 1.3x sales. I hope this transaction will definitely contribute to reducing the gap between these our competitor companies and Somany Home Innovation. But I still believe why there is such a big gap. So I just would like to listen to Sandeep Sikka, going forward how do you feel? Why this kind of a gap is still there in the valuations? It's very important. It's a matter of concern, and I think the perception about the company. Also, it's not very good among the investment communities, most of which I believe it's a misunderstanding for lack of clarity and a little bit of gray areas and a little bit of complexity in holding the businesses. And such a valuable wonderful brand Hindware is not there in the name of the company. That's one important thing we have missed out. And so that itself creates confusion among the investment communities that whether this is the real Hindware company. So I would like to know from the management what are the plans to clarify these things to the investment community and the analyst community so that we get a reasonable kind of valuation going forward. That's all from my side, and congratulations for the deal Sandeep and Naveen. Thank you very much.

Sandeep Sikka

executive
#10

Thanks, Mr. Porinju. Thanks for the nice words. And thanks for all the support, which we got from you since you have been invested into our company for a pretty long time. And you have always been supportive and at the same time, very critical like you are today. So I'll answer your question one by one. I will say this, I've been saying that this transaction market should consider as a step forward. What we did as a demerger a few years back was very correct from that particular perspective. Based on our post demerger, based on the feedback, which we got from most of you who have been attending these calls giving us feedbacks. Internally, we deliberated on it. And there would be some series of steps which we are going to take on this. This is the first step in towards acquiring this manufacturing entity. The benefits of this are multifold, as Naveen has already spoken, our reliance on the third parties, elimination of related party transactions, the financial strength of Brilloca will help this in a much faster decision making and a significant reduction in administrative and other burdens. Even from the analyst community side, while analyzing Brilloca or SHIL, they had to simultaneously analyze HSIL, which also had a BPD division, because the whole fluctuation in the incoming raw material and other things would happen at that particular thing. So internally, we strongly feel that this will add substantial value to the bottom line of the company and will also help over a period of time, accelerate the growth on the top line as such. Now answering your question in terms of the understanding of the market, our strategy, which is the Brilloca strategy or SHIL strategy, over the last 3, 4 years has been differentiated from the strategy of the other players in the market. Our strategy has been more focused on further enriching the Hindware brand in the minds of the people, includes taking benefit of higher brand recall of Hindware in the mind of our consumers, launch more products into more categories, which are profitable and create long-term sustained value. Today, if you see, it's not something which is something new we are saying. We spoke about the same things around 4, 5 years back, and they're all part of our transcripts. And you can check the erstwhile HSIL transcripts, which are there. Of like 4, 5 years back, we took a call in 2 key segments of growth. One was our consumer product and other was the building products in which we went behind the wall and started selling pipes. I hope you will all appreciate that given the fact that pipe, we are doing quarterly now INR 160 crores. And consumers also -- consumer product also has grown and is profitable and both this businesses are profitable. They are now the new pillars of our growth going forward other than sanitary ware and faucets wherein over the last 4 to 6 quarters, if you try to map us, we have outperformed the market. And we spoke about it that we will be growing more than the market. Definitely, some questions are always there in the mind of the analyst community that this SHIL is now a fairly diversified business constituting of consumer appliances like kitchen chimneys, air coolers, we had water heaters. We had sanitary ware faucets in Brilloca and CPVC and UPVC pipes in fittings. But it's very important for all the analyst community to understand 1 point. We have been fairly successful in terms of each of the elements which we hopped on, we invested on in last 3, 4 years, let it be consumers. We are today the #2 player on kitchen chimneys and hoods and hobs. And we may be touching a good level of turnover there, which symbolizes that the success -- our success into the mind, on the consumer. We are pretty strong there on the pipes and fittings. We are pretty strong on the sanitary ware, we are pretty strong on the faucets. And in all the markets which I'm talking, we are in a leadership position. Amongst the top 3 leaders in the market, you can recognize us. Pipes, the base is right now small, but the leadership is in the growth, which we are doing, our growth versus the growth of the rest of the industry. So we do make a significant impact in the mind of the consumers. One clear example of this is that we used to be a pure bathroom brand, wherein people will use in the commodes or the washbasin. And people are very happy to cook food on the Hindware hoods and hobs, use chimneys even take dispensed water from Hindware brand even have a air cooler of a Hindware. So which shows how versatile the Hindware brand is. And we are hopping on it. We are -- we have hellbent on achieving the highest growth, which can be possible into these markets. We are pretty aggressive internally. We have verticalized this whole businesses into the separate CEOs and most of our CEOs come and interact with the analysts every quarter on the results. So there are significant initiatives, which we have done as such. Definitely, 1 point, Mr. Porinju, as regard the names, the rationality of the names, we are internally working and once it is approved by the Board, we will definitely come back to you. So what I can tell here is that this is a wonderful story as such. We are now a very unique company, having 3 distinct go-to-market channels, not many people have. And I'm not saying that these 3 distinct market channels are very small channels. In each, we do almost 10,000-plus retail touch points. With the similar -- each channel contributing more than annual sale of INR 400 crores plus whether it be pipes, consumers or sanitary ware faucets is already higher. So which is not significant. Now we have a base on which you can grow, build the businesses, build sales, build EBITDA and also the bottom line. So thank you for all the support, Mr. Porinju. I hope I would have been able to answer your question.

Operator

operator
#11

The next question is from the line of Sunny Gosar from MK Ventures.

Sunny Gosar

analyst
#12

I have a couple of questions. The first 1 being, basically, if we look at HSIL Building Products division performance in Q2 FY '22, we had a revenue of about INR 230 crores INR 240 crores and an EBITDA of INR 9 crores, which I understand would broadly translate into EBITDA of about INR 15 crores to INR 17-odd crores. So the question I had is what is the scope for revenue increase on the current plant that we have acquired? And basically, incrementally, what's the kind of peak EBITDA that can be done on a, say, a quarterly or an annual basis from the current set of facilities that we have acquired?

Sandeep Sikka

executive
#13

Thanks, Sunny. So I think if you just simply multiply to -- we had in quarter 2, a sale of around INR 234 crores, INR 235 crores. We feel that based on the current capacities which we have, we can simply do INR 1,100 crores to INR 1,200 crores of sales based on the current market conditions based on the current pricing of input materials. As Naveen also spoke in the initial remarks that the pipe plant, which right now has a capacity of 35,000 tonnes per annum is right now under expansion. And as we acquire these facilities, we feel that by 31st March 2022, a major part of this expansion would be completed, and then we will have an incremental capacity. Any incremental cost after 30th of September 2021, let us say, around INR 50 crores, we may have to pay more because our valuations were primarily based on the capital working progress status as on 30th September 2021. We feel that it can incrementally go from here to easily to a level of INR 1,400 crores to INR 1,450 crores with the incremental pipe capacity coming into the play.

Sunny Gosar

analyst
#14

Right. And that would what translate into about 7%, 8% EBITDA margin at that level of revenue?

Sandeep Sikka

executive
#15

Yes. A slight improvement in EBITDA margins will happen because some of the factory costs, which are fixed cost get a portion on to be higher. So we feel that as the capacity utilization increases around, we can have 7% to 8% margins on this.

Sunny Gosar

analyst
#16

Got it. And the second part of my question is basically, out of this INR 630 crores or whatever, INR 680 crores that you may end up paying by March '22, what would be the portion of assets acquired? And what would be the portion of working capital acquired? Because I want to understand what's the depreciation impact going forward? And basically, what would be the -- also the borrowing cost on the debt that we will end up taking up? So will this be like EPS accretive immediately? Or will this basically get EPS accretive by FY '24?

Sandeep Sikka

executive
#17

So I'll answer 2 questions. So as a part of the whole deal, as Naveen also said, that we are buying certain parcels of land. And these parcels of land in the books of HSIL were at old rate, but we had to now pay the current market prices for this. The value of these lands -- land parcels, which we have acquired that range is in the level of around INR 70 crores, INR 80 crores. Balance will be there, which in the books of HSIL was at around, let's say, INR 15 crores. So incrementally, there has been a value addition on terms of the valuation of the land. So overall depreciation broadly will remain as in line with HSIL other than the buildings which we are acquiring. And we feel that maybe there will be 1 year of pressure on the bottom line. But immediately after that, with all the profits which we'll earn, as we said, most of this will get deleveraged over next 3, 4 years. It will be value-creative the bottom line also.

Sunny Gosar

analyst
#18

Right. And basically, what would be the borrowing cost that we are looking at?

Sandeep Sikka

executive
#19

Right now, in HSIL, most of our long-term loans are at -- in a range of around 6.5%, working capital in the range of 5% to 5.5%. And similar level of interest rates, we feel that Brilloca will also fund, the long-term loans at around 6.5% and working capital cheaper. So 1 more question. On the INR 630 crores, so there is a net working capital of odd INR 180 crores which is coming along as such. And over a period of time, we'll optimize this working capital also because right now, we have 2 different organization maintaining 2 different working capitals. So we'll optimize that also, and with that will also bring efficiency over a period of time.

Operator

operator
#20

The next question is from the line of Vineet Gala from Monarch Networth.

Vineet Gala

analyst
#21

Sit, at the outset, congratulations on a good transaction. Sir, so post transaction, as we have articulated the margins in the building products should directionally go up, right?

Sandeep Sikka

executive
#22

Yes.

Vineet Gala

analyst
#23

So on this, how do you see your long-term guidance that is on FY '25 numbers on the margin front, which was previously at 14% to 16%. So how do you go about that particular guidance?

Sandeep Sikka

executive
#24

So with this acquisition, the incremental sales will not be much, although with some efficiencies, faster turnaround, some growth impact will be there. But if we just, for the time being, ignore the growth impact out of this we feel that immediate impact in the coming quarters post acquisition, incrementally 2.5%, 3% increase in the EBITDA margins, which should further grow higher to a level of around 4.5% to 5% with all the production efficiencies, which start coming at faster utilization of the resources of the factories. So we feel that unlocking of the EBITDA value in next 4, 5 years fully should be in a range of 4.5%, 5% around.

Vineet Gala

analyst
#25

Sir, so that would be over and above our previous guidance of 14% to 16-odd percent?

Sandeep Sikka

executive
#26

In the previous guidance, we had given that overall incremental margins -- those margins were more towards efficiency. Those margins were more towards better utilization of operating leverage. So we had given guidance that we should be able to incrementally earn 3% to 4% over next 3, 4 years. So that will be over and above -- that guidance continues as such. Vis-à-vis -- what I'm talking here is more specific to the acquisition we have made here.

Vineet Gala

analyst
#27

Got it. Sir, and also, if you can articulate the CapEx needs for SHIL over the next 3 years, given that the capacities that you have acquired, especially for the faucets and pipe division, they're already at a higher utilization. So can you quantify the CapEx amount that you are expected to do over the next 2 to 3 years?

Sandeep Sikka

executive
#28

So if you see a normal maintenance CapEx of such a level of plant, should be in the range of around INR 25 crores to INR 35 crores, wherein we keep de-bottlenecking, adding new machineries. But we feel that in next 12 to 18 months, as the growth in the pipe is substantial, and we are the fastest growing in the pipe today in India. We may have to put some small pipe plants across the country. Today, we are more focused in the state of Telangana. We do almost 1,100-plus SKUs, which is very, very high in the market, and that's one of the reasons we have been very successful. But pipes being a volumetric business has a limitation of travel. So we may consider over a period of time, putting up regional solo pipe plants, so which can add value to the -- our penetration into the local markets by selling higher pipes along with the fittings. So that's 1 thought. So we feel that once this whole plan comes, our average with the incremental capacity de-bottlenecking and everything should be in a range of from INR 70 crores to INR 90 crores per annum as such.

Vineet Gala

analyst
#29

So INR 70 crores to INR 90 crores is ex the maintenance CapEx of INR 25 crores, so.

Sandeep Sikka

executive
#30

If you only consider maintenance, it should be INR 25 crores to INR 35 crores. But if you were to do an incremental capacity whenever we do, we feel that it should be in the range of INR 70 crores to INR 90 crores.

Vineet Gala

analyst
#31

Okay. Sir, and also this includes the water heater. Any investments in the water heater JV that we are expected to do over next 2 to 3 years?

Sandeep Sikka

executive
#32

So water heater is a separate, this call, we would like to more focus on the building products to be very frank. We can take your question in the post results. As regards to water heaters, the investments in that water heater factory is already disclosed in the last call. I would request if you can refer to those transcripts, you'll have all your answers there, because that's a part of a JV, not a part of Brilloca.

Operator

operator
#33

The next question is from [ Pralok from Aditya Birla Sun Life Insurance ].

Unknown Analyst

analyst
#34

I'm not sure whether you guys mentioned about what kind of funding you guys will do with both the equity and debt? And what's the repayment plan that you guys intend to do for?

Sandeep Sikka

executive
#35

So I think we spoke in the beginning, I don't know. So we have today a cash reserve of -- Brilloca today is debt free. So we are not using any debt. And in fact, we have a surplus cash, which is odd INR 60 crores today. We feel that this transaction will complete by around March '22, we'll have incrementally INR 40 crores, INR 50 crores surplus cash also and with the incremental margins, which we do. These are rough figures. But we feel that we'll have to contract a debt, incremental debt of around INR 550 crores to INR 560 crores. And we also feel that a major part of this debt may be 3/4 of this debt will get paid off in next 3 to 4 years itself, which we -- the debt we contract for this acquisition with the profits which we earn. And so at that particular time, all these benefits and other things will be highly value accretive even on the bottom line.

Unknown Analyst

analyst
#36

Okay. And just 3 to 4 years, so I think in 1 of the response you also mentioned that there is some INR 180 crores of working capital and so is that like mainly -- is there an inventory layer mainly because I believe you guys are [indiscernible] from them.

Sandeep Sikka

executive
#37

I just forget to mention here. So when I say we are debt free, it means that we are not using even a long-term loan and not even working capital loan. But based on the inventories today, we can borrow from our -- with all the profits which we earned in the last 1.5 years or 2 years. We have parked the entire internal accruals on in our borrowing by way of paying off the short-term debt and the long-term debt. But we can definitely use this. So actual long-term loans would be ranging between INR 350 crores to INR 375 crores. Balance, as I told you, we are getting around INR 180 crore, INR 190 crores of working capital also as a part of the deal. So there will be an incremental borrowing based on that. And then balance, if any shortfall is there, we have a surplus working capital limits, which we can utilize to pay off the entire transaction.

Unknown Analyst

analyst
#38

And what's the inventory that the acquired entity has as we speak today?

Sandeep Sikka

executive
#39

So the total inventory value as on 30th September is odd INR 260 crores, which includes inventories relating to the CPVC, which we import into HSIL, the plastics in there and then inventories of brass inventories of other elements, which are there.

Unknown Analyst

analyst
#40

Okay. And so is it like fair to understand or assess that by, let's say, in 3 years out, FY '23, '24, '25, you will probably pay INR 100 crores each in the debt that will raise because of this actuation. That's first point. And second is, what kind of capacities or space that we have in the acquired plants in case you want to expand further by minimum brownfield or maybe incrementally carefully lower?

Sandeep Sikka

executive
#41

So like, I'll go line by line, faucets very recently, HSIL did capacity expansion around 1.5 years back. When they increased their 2.5 million pieces capacity to 3.7 million pieces. So that capacity. Right now, we are using at around 65%, 70%, 65% around. On pipes, we are capacity 35,000 tonnes, but we are at almost 85% -- 80%, 85% capacity utilization. So there is a margin and -- but we have been incremental capacity also. Faucets, we are touching almost 85% capacity, 85% to 87% capacity utilization -- on the sanitary ware sorry, not on the faucet. There where we have to see -- we have to make additional investments within the factories. Or we may look out maybe 2 years, 1 year down the line that we put up a plant in a very different distinct locations so that we start capturing that local market also for that particular factory.

Unknown Analyst

analyst
#42

Sure. So -- okay. And incrementally, would you like to kind of -- like you mentioned in 1 of the responses INR 70 crores to INR 90 crores of CapEx for de-bottlenecking, what is the kind of revenue generation that incremental de-bottlenecking can generate for you guys?

Sandeep Sikka

executive
#43

So most of this CapEx is -- if you see, they can yield much higher turnover, especially on the pipes, if you see the turnover can be much higher because the switch on this is much higher. So incrementally, you can easily assume we can do 1.5 to 2x the value of the investment we do in terms of the sales.

Unknown Analyst

analyst
#44

Okay. And lastly, if I may, is it like fair to conclude that incrementally, now in order to grow, we will probably need to invest to either manufacturing or I mean the whole -- from outsourcing manufacturing, what kind of mix do we expect in the next 2 years now?

Sandeep Sikka

executive
#45

So if you see, we were doing this outsourcing mix of 70-30 on sanitary ware pretty long time. And we would like to continue. Only thing is that over a period of time, we would like to reduce our reliance on Chinese market for import, if any, we were doing and try to do this internally. And internally means within India. So we may go for local development of vendors over a period of time. But outsourcing for sanitary ware faucets will continue. Pipe will be more or less 100%, 98%, 99% in-house because most of the molds, which are there are in-house for fittings and nobody else has those molds. And pipes also would like to do of our own. So I think outsourcing will be more focused on sanitary ware faucets between 30% to 40%.

Operator

operator
#46

The next question is from the line of Deepak Poddar from Sapphire Capital.

Deepak Poddar

analyst
#47

Sir, most of my queries have been answered. Just a couple of things I wanted. Is there any kind of goodwill that will come on the balance sheet because of this acquisition? And if that's so, how much would that be?

Sandeep Sikka

executive
#48

So Hindware brand, if you see is already part of Brilloca. So what we have acquired as much as a slump sale of land and buildings and plant and machinery. There can be a very minimal amount because as per the accounting standard, since it a slump sale, we'll have to account for each plant and machinery based on the fair valuation of each plant and machinery as on date. So there may be a very minimal -- we have not bought any goodwill as such. All the track record of the manufacturing is already coming along with the deal. But we may record maybe INR 1 crores to INR 5 crores of goodwill based on the final effect, the line by line valuation once we do this as on the closing date.

Deepak Poddar

analyst
#49

Okay. Sir, so that's very minimal. And what's the absolute level of depreciation? You did mention that it would be similar to in line with what it's being seen in HSIL. So what will be the depreciation in our books for this acquisition?

Sandeep Sikka

executive
#50

If you see the level of depreciation, which was there in HSIL manufacturing was odd INR 24 crores per annum. Since we are not taking some buildings along with it, so we feel or INR 16 crores, INR 17 crores of depreciation would flow in here as such.

Deepak Poddar

analyst
#51

INR 16 crores to INR 17 crores of depreciation. Okay, yes, yes, that's about it. All the very best.

Sandeep Sikka

executive
#52

These are approximate numbers, but it will finally be dependent on the final valuations which we do on the allocation of the slump sale value.

Operator

operator
#53

The next question is from the line of Varun Dadani (sic) [ Varun Pattani ] from Quant Mutual Fund.

Varun Pattani

analyst
#54

Actually, missed the starting part of the conversation because of closing market hours. So I don't know my question has been already answered, but I'll just ask. So can you tell me how much was the debt of the BPD division within HSIL?

Sandeep Sikka

executive
#55

So actually, the allocation of debt internally, we do on an HO basis in HSIL as such. So the money which we pay from here will be utilized by them to pay off their existing term loans as such because there we have a concept of HO allocation of debt as such.

Varun Pattani

analyst
#56

Okay, understood. So entire INR 1,100 crores, INR 1,200 crores pertains to HSIL and out of this amount, part of it would be repaid?

Sandeep Sikka

executive
#57

Yes, 6 -- they have a total debt, including short-term, long-term 1,100 crores. So INR 630 crores will be taken off [indiscernible].

Varun Pattani

analyst
#58

Okay. Okay. And so what was the basis of the valuation. Basically, I understand that it was a slump sale, but then there would be some bases. So some color on that, how was the valuation done?

Sandeep Sikka

executive
#59

So Brilloca hired Ernst & Young to do the valuation. And we had 2 valuers and HSIL had appointed Deloitte. So both had Big 4 on the either side. And both of the organization, they have focused on valuations linked to the DCF more. In fact, the weightage is on the DCF rather than the asset valuation and valuations are not far off. And the value of INR 630 crores is within the range of both the valuations, which has been based on the negotiation between the 2 organizations.

Operator

operator
#60

The next question is from the line of Abhishek Vora from Ambit Asset Management.

Abhishek Vora

analyst
#61

My first question is on...

Operator

operator
#62

Excuse me, sir I'm so sorry to interrupt, but your audio is not clearly audible sir.

Sandeep Sikka

executive
#63

Your voice is not clear, please.

Abhishek Vora

analyst
#64

Yes. Am I audible now?

Sandeep Sikka

executive
#65

Yes.

Operator

operator
#66

Yes.

Abhishek Vora

analyst
#67

Yes. My first question would be on the sanitary ware business, what percentage of our raw materials are we dependent on import?

Sandeep Sikka

executive
#68

So if you see the overall manufacturing, what we are sourcing in Brilloca till now 70% was sourced from HSIL. Another 15% to 20% we were importing, another 10% was contingent on the other vendors in the market today. So -- but as I told, we may reduce this by the 5% to 10% over next 2 years, our dependence on China and shifting it to India.

Abhishek Vora

analyst
#69

Right. So dependence on China would be what, 15%, 20% and which you will reduce it to 10%, 15%, right?

Sandeep Sikka

executive
#70

Yes, yes.

Abhishek Vora

analyst
#71

Okay. And on the geography mix, where are we more dominant leaders? Would it be the West, North, if you can throw some color there?

Sandeep Sikka

executive
#72

No. We are strongest in South, followed by North, East and then West.

Abhishek Vora

analyst
#73

Sure. And what would be our target market Tier 2, 3 cities, if you can give some breakup there also?

Sandeep Sikka

executive
#74

So if you see the top 7, 8 cities, in India. So almost 25% of our sales goes to this top 7, 8 cities and balance goes through the rest of the cities. So we monitor it on this top cities and then the classification of Tier 2, Tier 3 is very different internally. So we -- but then ultimately, material gets sold through a sub-dealer mechanism into the greater interiors of India.

Abhishek Vora

analyst
#75

Sure, sure. But 75% goes to top 10, cities right?

Sandeep Sikka

executive
#76

No. Only 25% goes to top...

Abhishek Vora

analyst
#77

Just 25% goes to top 10 cities, sure. And where are we more focused whether are we more on mass, premium, even that breakup if you could give?

Sandeep Sikka

executive
#78

So we have a mix. We start our premium called Italian, Hindware Italian. So our mix on the premium and the mass to premium is almost 50-50 now.

Abhishek Vora

analyst
#79

Sure. Great and that's it. And on competition, if anything you can mention, I think 1 of the [indiscernible] has also entered then we have already leaders in the market. How do you see the competition going because I believe other players have lesser dependence on imports and 1 of the players was kind of going out of stock. So there was some dry space, but what is your sense on overall competition [indiscernible]?

Sandeep Sikka

executive
#80

So internally, we believe that markets will remain competitive and people are seeing each opportunity today. So it's not that we are trying to -- and everybody today is trying to fully leverage the brand strength and the markets which they can tap on. We have internal competencies. We have internal strength which are our brands, our quality standards and very strong aftersales service, not to talk of very high recall in the minds of the consumer. So we do make investments linked to these. And our investments in terms of nurturing these teams, nurturing these competencies will continue going forward. And that -- we feel that will further lead to the growth in times to come.

Abhishek Vora

analyst
#81

Sure. Any growth targets that the team would have in their mind with regard to the next 3, 4 years as far as sanitary ware faucet ware is concerned?

Sandeep Sikka

executive
#82

Sorry, I missed your question, your voice is actually...

Abhishek Vora

analyst
#83

Any revenue targets on this particular segment of sanitary ware faucet ware and...

Sandeep Sikka

executive
#84

We have given guidance in this many times. You can refer to our transcripts, wherein we have said that we should be able to out beat the market by 1.25x to 1.5x. So whatever the market growth comes through, so we should be able to outperform the market in the segment on sanitary ware and faucets.

Operator

operator
#85

The next question is from the line of Mayur Gathani from OHM Group.

Mayur Gathani

analyst
#86

Sir, just want to reiterate, the INR 630 crore that we are paying for this the breakup is going to be long-term INR 400 crores that we're going to borrow INR 180 crores is the working capital that we acquired from HSIL and INR 50 crores is the internal accruals that we pay. Is that a fair understanding?

Sandeep Sikka

executive
#87

Yes, yes, yes.

Mayur Gathani

analyst
#88

Okay. And sir, you've guided -- I mean, if you look at the quarters before, you have guided for a 14% to 16% EBITDA margins overall for the company. Is that correct?

Sandeep Sikka

executive
#89

Yes.

Mayur Gathani

analyst
#90

Over the next 3 years' time or 3 to 4 years' time. So of course, with that, that the integration wasn't the part of the discussion at that point of time, so replying to a previous question, you did not say that the margins will further incrementally increase because of this integration. I mean you are saying 3% increment that you can take today. But overall guidance should also be 3% or 4% higher probably over the next few years' time?

Sandeep Sikka

executive
#91

This is exactly when I spoke, I think a similar question came earlier that the incremental 2.5%, 3% margin is only on account of acquisition. Our previous guidance to further announce efficiencies, use operating leverage will lead to another 3% to 4% incremental margins over next 3, 4 years. That is over and above this.

Mayur Gathani

analyst
#92

Sorry. So that 14% margin that you guided previously, should we take it as a 16%, 17% in the next 3, 4 years' time?

Sandeep Sikka

executive
#93

So no, it is not this. So if you see our operating EBITDA margins were in a range of around 11%, which we gave a guidance that 10% to 11%, that this should be in the range of 14% to 15% without the acquisition. And with the equity it will be ranging additional 2.5%, 3% over and on the top of it. This is on a consolidated SHIL basis.

Mayur Gathani

analyst
#94

Okay. Sure, sir. Just 1 reason. I mean, previously, this transaction did not happen in the past giving a demerger because of stamp duty that you wanted to avoid and not unnecessarily pay. So it's just because now you're giving the land on lease and paying INR 16 crores, is that kind of taken care of?

Sandeep Sikka

executive
#95

So it's not only -- when any sort of a decision-making is taken, stamp duty is 1 part of it, which is an outcome. But there are other rationalities which are there. So when we did the last demerger, that was based on the market conditions prevailing at that particular time. Where we are operating overall holding structure our enablements to do that demerger at that particular time. Overall economic scenario overall the business scenario keeps evolving. And that's why we are saying that you can always consider this as a step forward towards what we did 4 years back.

Mayur Gathani

analyst
#96

So I mean it's just that you are now more -- I shouldn't say this, but should that you're much more confident on the business strategies and hence, the vertical integration is a better -- backward integration is a better step right now?

Sandeep Sikka

executive
#97

Even at that particular time. So it's particularly that how fast and how agile you are in terms of decision-making. So it's not that -- like if you see most of our transcripts, we never said that we will not do any assets. So no company can 100% run without any plans over a period of time. So you read through the transcript, we said that even for the consumer products after a particular scale is achieved, it is important to have our plants in-house.

Mayur Gathani

analyst
#98

And we completely agree. You've said that. I agree. But I was not really sure of why this now and why not then?

Sandeep Sikka

executive
#99

History is history, let's move forward now.

Operator

operator
#100

The next question is from the line of Aditi Kasbekar from Kedaara Capital.

Aditi Kasbekar

analyst
#101

You can hear me?

Sandeep Sikka

executive
#102

Yes, I can hear you well.

Aditi Kasbekar

analyst
#103

Yes. The question that I have is what is the written down value of the assets that you have bought in the books of HSIL? Because I think the depreciation out there is somewhere around INR 26 crores, INR 27 crores. So just trying to sort of reconcile how that works. That's part 1 of the question. And the second 1 is what is the average age of the plant and machinery that you've bought?

Sandeep Sikka

executive
#104

So if you see the overall depreciation in HSIL relating to these assets which we are acquiring, should be in range of odd I've given us at INR 24 crores, INR 25 crores, INR 26 crores. And since we are keeping some part of buildings there only as a part of the deal, which will give the lease rental. So effective depreciation movement will be around INR 18 crores, INR 19 crores to this site, but this is again subject to allocation of final values because there has been some revaluation in the lands also because when we have bought the lens, we have bought the land and in market value. Whereas in the books of HSIL, they were at the book values. And 1 of that land Bibinagar is very old. Answering your second question relating to what is the vintage of the plant. Like our faucet plant, we commissioned in 2014, plus we did a CapEx around 1.5 years back. Pipe plant was commissioned in 2018 and undergoing current expansion. Sanitary ware plants are slightly older plants. And average life -- but we keep investing in refurbishing this plant. So I think the average life of the assets in the sanitary ware plant should be around 8 to 10 years.

Aditi Kasbekar

analyst
#105

Okay. Okay. Understood. And or the rent that you're talking about of INR 16 crores, so the amount that you're seeing. So basically, they'll be rent of INR 16 crores, INR 17 crores and then there'll be a depreciation of INR 16 crores, INR 17 crores. Is that what you're suggesting?

Sandeep Sikka

executive
#106

The rent would be in the range of INR 15 crores, INR 16 crores and depreciation, which gets charged to local should be in the range of INR 17 crores, INR 18 crores, INR 19 crores.

Aditi Kasbekar

analyst
#107

Okay. Understood. So it is INR 19 crores plus INR 16 crores effectively?

Sandeep Sikka

executive
#108

Yes, that is the rent part, yes. And these rentals will get amortized within interest and depreciation as per the accounting standard, not entirely into the depreciation.

Unknown Analyst

analyst
#109

Yes, yes, fair enough. That's IndAS 116. Understood.

Operator

operator
#110

The next question is from the line of Dixit Doshi from Whitestone Financial.

Dixit Doshi

analyst
#111

Most of my questions have been answered. Just 1 thought. Before the demerger, we were thinking that the business of building product was kept in Brilloca, and there might be in the future, we might look at some partner, strategic partner or investor in the Brilloca. So is this the precursor of this because, let's say, if we are considering something like that. And therefore, we are now acquiring this manufacturing also in that company.

Sandeep Sikka

executive
#112

So the question is good, but the answer is very difficult today. There -- as I told you, Hindware brand is very strong as such. And many international players would ideally come -- would like to come to India and participate in such a growth story. But nothing as such today, to be very frank. And I can comment on it only on the things that Board has approved as such. So that's the first answer I can give on this.

Operator

operator
#113

The next question is from the line of Karan from Asian Market Securities.

Karan Bhatelia

analyst
#114

Sir, just wanted to check with the growth rates for each individual segments. How do you see the market shaping for next 2 years? Any comments on that?

Sandeep Sikka

executive
#115

Hold your mic a little bit away and your voice is cracking it I don't know.

Karan Bhatelia

analyst
#116

Yes, am I audible now?

Sandeep Sikka

executive
#117

Yes. Please try to speak slightly slow, please, or volumes...

Karan Bhatelia

analyst
#118

Sir, just wanted to understand the growth rate for individual segments of sanitary ware, faucets and plastic pipings?

Sandeep Sikka

executive
#119

So here, we have already given guidance historically, and this guidance is which were given at that particular market conditions. We feel that still holds good that in the next 3 years, we've given guidance a year back of 4 years. So now a year, almost 9 months have gone past that we should be going beyond INR 1,000 crores for pipes. And we should be able to outperform the market, which we feel sanitary ware and faucet market should idly grow based on the current market conditions because the real estate is doing well, ranging between 12% to -- 10% to 12%, we should be able to maintain our growth path between 15% to 18% going forward as such.

Operator

operator
#120

The next question is from the line of [ Puneet Karna from BOB Investment ].

Unknown Analyst

analyst
#121

So my first question is that at the time of demerger, the idea was to retain the manufacturing with Hindware and the distribution and sales side with Somany under the umbrella of Somany. So now what is the reason for that change to transfer all the manufacturing? And the second question is that what are the market synergies we are expecting from this transition, what is the impact on the market shares?

Sandeep Sikka

executive
#122

So I think in the question 1, I don't know whether you're fully aware, so it was even Hindware when we did a last demerger. So Hindware was not part of HSIL. As a part of the demerger, the brand Hindware moved from HSIL to Brilloca. So HSIL residual was only a pure manufacturing entity as such. And the decisions we make are taken on that particular time how the markets were looking and how the markets was responding to the overall requirements of that particular time. But given the current COVID situation, the company felt that it should have a very strong in-house integrated chain, given the fact that there were some turbulences when this COVID started, everybody in India started having a heat, the supplies were not available from the vendors. So given the fact that these are 2 separate distinct companies being run by 2 separate boards, any disruption on the sourcing part can render the growth plans of Brilloca in a different direction. So this whole thought has been evaluated over the last few months based on which the respective boards took a call. And this is more synergetic. Now with this, Brilloca is a focused building product company and you don't have more building products within the group as such. And HSIL on the other side, as we understand from them, they will be more focused on the packaging side.

Unknown Analyst

analyst
#123

Sorry, sir, 1 more question. Are we expecting any IPO in Brilloca or any foreign investors to take the share of Brilloca?

Sandeep Sikka

executive
#124

I've already answered this question a few minutes back, taking the last question. You may refer to the transcript here, please.

Operator

operator
#125

[Operator Instructions] Ladies and gentlemen, that was the last question for today. I would now like to turn the conference back to the management for closing comments.

Sandeep Sikka

executive
#126

Thank you, everybody. I think all the questions which emerged, I thanks a lot, and they were very interesting. We have an approach to market wherein we are always very happy to answer the questions. And I think each 1 of you attending the call will be appreciative of the fact that what we have spoken 3, 4 years back in terms of development of new businesses, realigning the businesses. We are on a path to do that. And you will see the success of our organization going forward as such, based on the key leverages which we have generated internally as such. I'll just thank you each 1 of you who have participated in our growth. We have invested along with us. Thanks for all these things. Thank you.

Operator

operator
#127

Thank you very much. Ladies and gentlemen, that conclude today's conference. Thank you all for joining us. You may please disconnect your lines now. Thank you.

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