AGNT, Inc (AGNT) Earnings Call Transcript & Summary

November 17, 2020

NASDAQ US Real Estate Real Estate Management and Development conference_presentation 44 min

Earnings Call Speaker Segments

John Campbell

analyst
#1

All right. I think we're live here, guys. Welcome to all investors who are joining us. This is the virtual version of the annual Stephens investment conference. Obviously, it's a bit of a crazy year, so we're happy to continue the tradition here. We're talking with some guys here who are very used to the virtual world, so I don't think there's any change for them whatsoever. We'll clearly talk a lot of that, but we do hope that all of you guys and your families are staying safe and you're able to keep your wits as much as possible during these times. But -- so up next, we've got eXp World Holdings. That's ticker is EXPI. These guys, I think, have been a disruptor to the true sense of the world -- of the word in the kind of real estate space. They went from a few hundred agents just a handful of years ago to about 38,000 now. That's helped them scale their top line from $20-something million, I think, in 2015. I think according to our forecast, they're well above $1.5 billion this year. So just really remarkable growth. But we have the EXPI team here. We have the Founder, CEO, Chairman, and I think he terms himself the chief thinker for EXPI. It's Glenn Sanford. And then we have the CFO, Jeff Whiteside. I think you guys know the drill here. We kind of run back-and-forth Q&A. Usually, these are a lot more kind of interactive with the audience, but with the virtual setting, we're doing just a submission of questions. [Operator Instructions] But with that, guys, really appreciate the time. It's been a super exciting story, so I definitely want to dig in, in particular with EXPI, but maybe if we start off kind of top down and talk about market conditions.

John Campbell

analyst
#2

But the first question, I think, is a question that's on a lot on investors' mind, which is the impact of the election. So as you guys think about maybe the ripple effects, be it positive, negative, whatever, of a maybe change in the White House, what do you see out there? Any kind of expectations over the next year or so?

Glennn Sanford

executive
#3

Yes. I think -- I don't know if there's going to be a whole bunch of changes. I always think that real estate is primarily driven by interest rates. And I don't -- assuming that interest rates don't go up, we're going to see a lot -- demand continue to stay high. I think there's still this underlying question of how much does the fed need to play a role in keeping the economy going. And if they keep on keeping interest rates low and maybe they take them lower, if that's even possible, that, that just continues to be really good for the housing market. So that's kind of the way I look at it. Obviously, work-from-home has become a much bigger trend. I think you're the only person I've seen go to their own physical office today. But the fact that now that people are able to live different places and still get work done, I think that's certainly a driver to the housing market as well. So I think that will probably continue on even post COVID. And I'm not sure at what level the administration's going to play a role, but I think housing is such a big driver to the overall economy that you don't want to mess with one of the big drivers.

John Campbell

analyst
#4

Right. I 100% agree with that. You were once an agent -- a top-producing agent at Keller Williams back in the day. I don't know if this caught you in between that time frame and kind of standing up EXPI, but what were your impressions of the last kind of first-time homebuyer tax credits? Was that -- or did you see any kind of novel impact on the market back in [indiscernible]?

Glennn Sanford

executive
#5

Yes. I mean we were -- I think there was a whole bunch of stuff that was trying to get the industry propped up. I think it definitely helped a bit, but I don't know that it was -- there was so much nervousness at that point in time that it helped. But it wasn't the reason why people were jumping in per se because I think everybody's looking for stability in the market first, which is why the TARP program and all the asset purchases took place, was to sort of stabilize the market. And then once it was stabilized, then I think the tax credit started to play a role. But stabilization was sort of first and foremost. And then once it was stable, then I think any other incentives definitely helped.

John Campbell

analyst
#6

Yes. We'll get into the core business in a little bit and in particular, agent productivity, but that was a metric that was down in 2Q. So you had some naysayers saying that you had unproductive agents blah, blah, blah. I think a lot of that was the macro. And then in 3Q, sure now that snapped back in your favor in a big way. So I think that silenced -- obviously silenced a lot of critics. But clearly, transactions were really good in 3Q. So to what extent you can see -- I don't know if it's listings, if it's actual production, closing sos far, but what are you seeing kind of through October and the early stages of November? Is it a continuation of the strength you guys saw?

Jeff Whiteside

executive
#7

Yes. I think we are, John. What happened was in the first half of Q2, things really slowed down. And since that point in time, all the way through October, it's been very, very busy. So productivity is way up in Q3, as you said, and we're seeing that kind of go into Q4.

Glennn Sanford

executive
#8

Yes. And I think -- and given this is a webcast, we can even -- I think we were up -- but October is looking like it's over 100%, October-over-October. So we're continuing with the same trend that we saw in Q3.

Jeff Whiteside

executive
#9

Yes. Yes.

John Campbell

analyst
#10

Yes. That's great to hear. Yes. So just thinking about the sustainability of the surge, I mean, clearly, there's this great migration, right? A lot of people are anxious and making the move. I think inventory is still so tight that maybe there's probably a backlog there even if that does kind of dissipate to some extent. Rates probably are not going anywhere anytime soon. So what do you guys think about the sustainability of this? I know the -- I think the MBA is calling for over 6 million of existing home sales next year. Any kind of sense for how long this market will hold this type of strength?

Glennn Sanford

executive
#11

So I think it really -- obviously, interest rates are a driver, but I really think that what's going on with work-from-home is probably as important if not a more important driver to the long-term sustainability of what's going on. So I sort of think about the idea that I don't think you're going to put the genie back in the bottle relative to what's going on in terms of the acceleration of working remote. And so if that's the case, then I think that, that plays a major role in the catalyst going into all of 2021 and potentially beyond, potentially even into 2022. And then the question is, is how long does that turn over until you get a new norm where people live where they want to live rather than where they have to live.

John Campbell

analyst
#12

Right. No, I agree with all that. So in Canada, you guys have started your market expansion. I think you're being pretty disruptive in that market so far. That's also your home market, so I think you're pretty -- probably still pretty familiar with it. How is the health of the Canadian market? Is it similar to the U.S.? Are they seeing a surge in transactions? What are you seeing there?

Glennn Sanford

executive
#13

It is, yes. It's not dissimilar to the U.S. at all. There's pockets where it slows down, but there -- they have a lot of the similar macroeconomic factors that are driving a lot of things going on there. Certainly like -- places like Vancouver, you're certainly not seeing the influx of people maybe from China. That's probably slowed down a bit in Toronto. So that was a big influx. But outside of that, I think you're seeing a pretty robust housing market, again driven by low interest rates.

John Campbell

analyst
#14

Yes. Makes sense. All right, let's get into the EXPI model. This is -- for those who might be new on the webcast -- might be new to the EXPI story, just how is the model different? What exactly does it mean to be a cloud-based brokerage? And what are you guys doing that's kind of structurally different than a Coldwell Banker or RE/MAX, the Keller Williams of the world?

Glennn Sanford

executive
#15

Yes. So a cloud-based brokerage basically means that we have no physical offices. And we took it to the extreme, meaning that we have no corporate office either. So we -- Jeff and I don't go to a physical office. We don't see each other in real life other than at major events that might take place around the country or some QBRs or something like that. But the -- effectively, we built the first single real estate brokerage operating in all 50 states and multiple countries around the world without physical office infrastructure. And as one single brokerage, it allows us to play with the comp model and other things, especially given that we don't have the bricks-and-mortar expenses, in a way that puts agents first relative to growing the brokerage. So agents get a better split than they get at traditional Keller Williams, RE/MAX, Coldwell Banker, et cetera. But we've also shared a portion of what we normally would just keep as a real estate brokerage, and we've actually shared that back with the agent. So our agents are on an 80/20 split. Typical real estate brokerage is 70/30 split. Typically, they have a 6% franchise fee. We don't have any franchise fees. Most brokerages you're paying anywhere from $18,000, $20,000, $24,000 a year on your 70/30 split to the brokerage before you get to a cap. And in some markets, it goes way higher. In some, there's no cap. In our model, it's $16,000. So for agents, generally speaking, they can move to eXp, effectively get a raise just by moving their real estate license. And then we've created the benefits that would normally go to the broker-owner or the sales manager or the recruiter for the office, and we extended those benefits to our agents and brokers who help the company grow. So we've created a revenue sharing model. We actually modeled off of Keller Williams' 7-level profit share program. So they developed a profit share program. They started in the early '90s, and that took them from 1,000 agents to now over 160,000 agents worldwide. We developed a very similar model. But instead of calling it profit share, where they had to actually balance the local office profit against what they were distributing, in our model, we do a revenue sharing model. So we distribute a fairly predictable amount of revenue off of every transaction to the agents and brokers who help us grow. And then the last piece is that we actually distribute equity to our agents, small amount, a couple of hundred dollars worth of equity on their first transaction each year, $400 worth of equity if they pay us the full $16,000. We have a stock comp plan where they can take 5% of their commission dollars and get stock at a 10% discount to market. We have about 25-or-so percent of our agents that take advantage of that. But all of these sort of create a really unique basket. And then we operate the entire brokerage inside of a virtual world-for-business platform, VirBELA, which we bought in 2018, and it's really been the single most important enabling technology for us to scale the way we've scaled over the last number of years. So it's really a very -- it's very unique from that perspective and the way we approach collaboration and community, and then how we train agents and how we use a virtual world for business. We just did last week our eXp convention, which we were going to do in Las Vegas. We did that in our virtual campus. And so we had over 12,000 people attend from all over the world. And we had keynotes from folks like Robert Herjavec and others that came in and did keynotes. And then we had tons of training by our specific agents and top producers along with our staff, and it was a really great event. But we pulled off a real-world convention using our virtual world-for-work platform that was pretty much second to none in terms of being able to pull that off. So really approaching innovation and disruption different than anybody else in the real estate space, and so that's played out well.

Jeff Whiteside

executive
#16

And John, just another example just in this quarter is that -- the expansion internationally into 5 countries. So we haven't gone there, all right? So we haven't been on 4. We're going to get in 5 countries, and we're going to expand into commercial. We've done a couple of acquisitions. So the productivity we get and the competitive edge we have from the model and the platform is just -- especially in these times, but before, during and after, I mean, it's very productive.

John Campbell

analyst
#17

What are you guys hearing maybe just anecdotally? As new agents have come on, do you have a swathe of agents who've said, well, I've never imagined being able to work remote and having all my support given to me remote, and then the pandemic hit, and I realize that I can actually still do my job and be remote? I mean did you guys feel like there's a benefit stemming from the pandemic that actually helped recruiting for you guys?

Glennn Sanford

executive
#18

It did, yes. I mean before there was a little bit of turnover with agents who came from a more traditional bricks-and-mortar-based brokerage. And they joined, maybe they didn't plug in. Maybe, for whatever reason, their previous company leaned on them heavily to come back. But with the pandemic, why would you leave a brokerage that literally was built for the current environment that we're in, not because of it, but it just happened to be that way versus going back? And so we had always had anecdotal feedback from our agents that they didn't realize how good eXp was until they got here. But that didn't mean that there weren't some agents that would churn off the platform because they really had -- they did value that bricks-and-mortar space. So our attraction, number of agents sort of joining on a month-over-month basis, has increased. Our retention has improved as well. So for us, COVID was kind of like this. We got a lot of benefit from COVID just the way that we were structured.

John Campbell

analyst
#19

Right. Yes. It seems like the model was clearly built for that. And I want to touch on VirBELA a bit more here in a second, but it just seems like from a timing standpoint, I don't know if there's a better time to be buying that asset ahead of all this. That was very fortunate and good timing for you guys. Last question on the business model, though. What do you see as kind of the main competitive moat? Like what stops others from creating the exact same model as you guys have? And I think you've seen maybe flavors of that with Fathom and Real. But what do you view as kind of the main competitive moats around the business?

Glennn Sanford

executive
#20

Yes. One, first mover's advantage definitely is a big moat for us. We're still -- we're accelerating our growth rate. We're keeping track of the competition, and they're growing. I don't know as much about Fathom, but I've been following anecdote -- just a little bit on the Real side. But they're growing at about half of our rate of growth on a percentage basis. So they're growing maybe a couple of percent a month kind of thing, and we're in that 5%-or-so-a-month range. So they're not getting quite the traction they're going to need for launch velocity. But I also think that our virtual world-for-business platform is -- and I talked about it being the single most important enabling technology that we have because it allows for us to build collaboration and community and have serendipitous water cooler conversation. Of course, you've been in there as well. But it's -- it allows us to go somewhere, to go to work and be around other people while working 100% remote. And so that's a really big moat from our perspective, and we're so far ahead of the competition in terms of having comparative technology. The other piece just is -- might seem minor at the moment. But last week, on Thursday, we announced that we entered an agreement to acquire all of SUCCESS' media and assets and et cetera. But think about professional coaching, development, a 123-year-old brand in the personal development space, having that attached to eXp, having folks like Tony Robbins and others having an affiliation with the SUCCESS brand over the years and now attaching that to eXp on the real estate coaching and training side. You can think about all the other sort of overlaps that, that brand represents relative to residential real estate space. And we're not yet talking about some of those because we want those to be a surprise some time in the first quarter or so. But there are some really cool stuff that we're going to be able to do relative to that overlap that, again, will just reinforce the moat that we're building around eXp.

John Campbell

analyst
#21

Yes. On that acquisition, I was going to ask you about that later on, but I think it makes sense now. And investors, I think a lot of people see that name they don't understand, don't know what it does. I think people in the industry probably are pretty well aware of it. So it's an immediate value prop for what you bring to agents. But is there a revenue event tied to that? Are you paying for that type of training as an agent as an incremental fee? Is it annual? Is it monthly? Or is it just a way to improve the value prop for you guys as kind of an example?

Glennn Sanford

executive
#22

Yes. From our perspective, it's a little bit of both. It's going to immediately add to our agents because we're going to be able to -- we already were mailing SUCCESS magazine to all of our agents for the last 2 years because it really represents uplevelling your professionalism, sales skills, work-life balance and all the other things that sort of go with independent entrepreneurs, micro entrepreneurs, which real estate agents are. The other part is that it was an underutilized asset relative to the real estate space. So now we can start to think about real estate training and coaching and sort of matching up masterminds and other things. So it's not -- no longer just eXp, but a 123-year-old brand, oldest brand in the personal development space. It just has a huge affinity. And so it is a revenue generator for us. It's -- historically, it's made money. So it is generally accretive even though I think there are some reasons why we're going to invest heavily in the platform because we think that, that brand, along with eXp, and investing in that brand will elevate both brands just synergistically. And so anyway, there's a lot of stuff to unpack there, but it's -- for us, it's a pretty exciting potential to expand in the eXp ecosystem.

John Campbell

analyst
#23

Yes. We look forward to hearing more about that for sure. On the agent count, I mean, agent growth for you guys, that's kind of the core revenue driver. That's your leading indicator, the fuel for your fire, if you will. I think you guys have clearly -- like I mentioned, you've kind of made it a -- made it known you were a force to reckon with. I mean you guys have gotten up to 38,000 agents now. Glenn, I think maybe a couple of quarters ago, you had talked about kind of clear line of sight to 100,000 agents. I think you might have said the time frame of 2023. On the last call, you sounded like maybe 2022, and then Valdes got on and said 100,000 by the end of next year with 25% of those agents being international. So what is kind of reasonable stretch goal? Who...

Glennn Sanford

executive
#24

Yes. So I definitely put Valdes on the stretch side of the equation. So he's so very aspirational. I always think about the idea that we have a sort of just a standard internal growth rate that takes us somewhere above 50% year-over-year growth rate. And that's really kind of a domestic growth. So you think about U.S., maybe you add Canada in that. But -- so you think about the idea that, that gets us to whatever next year, 60,000-or-so agents domestically and then you add in international to that. And we think there's a possibility that we can accelerate that well above the 50% year-over-year growth rate. So could we get to 100,000? It's possible. But we're not giving guidance. Don't hold us to that number, but we are growing.

John Campbell

analyst
#25

Yes. I have modeled in 55,000, 56,000 agents for next year. So we're a little over halfway there. So don't worry, we're not going too far, have we? Yes. So talk to us a little bit about the process and kind of really the time it takes to recruit agents and kind of like what that pipeline looks like. Are you in constant conversations with thousands of agents? Or is it more like you go to team leaders and they've got 40 agents with them and you're talking to each of them? Just talk to us a little bit about the process.

Glennn Sanford

executive
#26

Yes. So for that, we have an internal dashboard. And so it typically shows a number on the dashboard of anywhere from 1,600 to 2,000 agents that are in the joining pipeline. And they do fall out 30,60 days out if they don't actually join. So we've always got that sort of visibility on the pipeline. We do have an internal growth team that basically talks to people who need extra support in joining eXp. So they're having conversations throughout the day. They're going on webinars. They're doing some stuff in real life to meet with various teams and agents. But 90% of our growth comes agent-to-agent. So literally, when somebody goes and starts the join process and types in their info on our join.exprealty.com site, it has almost 0 to do with the -- with talking corporately and all about them talking to agents out in the field. And so they're doing the heavy lift. Of course, we provide a lot of -- there's a lot of videos. There's a lot of stuff that's online. There's a lot of research that agents can do before they actually get into ecosystem. But it really is very much of an agent-driven growth model and less about corporately spending a lot of time, money and effort actually trying to recruit but more just acting in a supporting role for our agents in the field.

John Campbell

analyst
#27

Yes. That makes sense. Any sense -- I think you might have framed this out there once as far as before. But any sense for what percent of agents are actually producers versus simply recruiters or building businesses?

Glennn Sanford

executive
#28

Yes. About 80% of our agents sell real estate. And of the 20%, about half of those 20% are maybe active recruiters. The other 10% are just struggling in the business. So -- and that final 10% is usually where we get most of our churn from. So our agents who are actively -- obviously, if they're actively recruiting and they're attracting agents to eXp, then they're -- they've got a revenue stream from that. If they're actively selling, they tend to be staying on the platform. When they're selling 1, 2, 3 properties a year, there's still a fair bit of churn there. But if you're an icon agent, our platform's incredibly sticky. But 80-20 is about sort of the different -- but then -- and we're really talking about agents who have been on -- in the eXp platform for 1 year or more. There's a ton of churn among brand-new licensees to eXp, but that's true for any real estate brokerage. 80% of real estate agents don't make it to their first renewal across all brands. And so -- and about 1/3 of the agents that do join us are brand-new licensees. So that's where the predominance of our churn takes place, is in the brand-new licensees and relative nonproducers.

John Campbell

analyst
#29

Yes. It's funny. And when we talk about the churn, I think one of the things -- one of the most eye-opening things for me when I started covering this industry is the level of industry churn. It is -- it's a game of musical chairs. It feels like 1 comes in, 1 comes out. So it's just kind of like kind of turning over. I think one of the things some investors might push back a little bit on your model is that it's multilevel marketing, right? And you've got downline employees and yada, yada. Now what's the rebuttal to that, and I want to hear how you guys kind of position as well, is that if you can find a way to retain agents in a very turnover-based type business, it's an effective way to do business. But what is typically your response when people kind of push back on the multilevel approach?

Glennn Sanford

executive
#30

Yes. I think similar to what you were talking about, I mean, we were looking for ways to attract and retain agents that was cost effective. But that's really the whole thing. It's like most brokerages, they spend a lot of money. They hire full-time staff to work on the recruiting side. There's only one of them in our model. We have 38,000 people that without spending any extra upfront dollars, they're out there helping expand the brand. And so for our ability to get to that 100,000 agents-plus, now really, for us, we just have to make sure that we keep our support high, we focus on the things that matter, which shows up typically in our Net Promoter Score. So we do those surveys very consistently every day. We're sending out 1,000-plus inquiries as to what -- where we're at. So we're watching that like a hawk. And it has been one of the most effective models to grow organizations historically, even franchises and master franchises and all that. I mean that's a form of network marketing that most people don't really think about it as network marketing. But you sell a region in the country, then you sell a master franchise to California and then you sell an L.A. master franchise, then you have somebody that actually gets a franchise. I mean it's not -- it's just a different way of distributing the dollars.

Jeff Whiteside

executive
#31

And John, I mean, when people talk about multilevel marketing, sometimes they think about stuffing the channel with inventory. So in our model, there is no channel. There is no inventory. So nobody gets paid unless we sell a house. And so that's -- I think that's a big difference.

John Campbell

analyst
#32

Yes. I think -- I couldn't agree more, yes. And the other thing is like when you think about staffing or warehousing bad agents, right, that's some of the pushback you get. But, I mean, if you assume that 10% are active recruiters, they're on variable pay, right? You can -- actually, you could call them HR staff, right, where they're going out recruiting on the [indiscernible]?

Jeff Whiteside

executive
#33

Well, the financial model, for the most part, is variable. Our cost structure is variable. And that's why you're seeing it dropping down as we grow.

John Campbell

analyst
#34

Right. And I think that's was super interesting, is you've got a cloud-based business. With the type of approach to expand, you can go to any of these international markets. And the cost to go to these markets is very little, right? From a fixed cost standpoint, you're really not kicking on costs unless you're actually being productive in doing business, right?

Jeff Whiteside

executive
#35

Yes. I think there is some setup investment that we make, but it's not material at all. The way it's going -- I think what we're going to see as we go into these new countries is we're going to see more volume in terms of the number of agents. And it really is going to be -- it should be plus when we get to the end of next year in terms of margin. So the -- we're not laying down a lot of cash on the investment at all.

John Campbell

analyst
#36

Yes. One other thing, speaking of the incremental cost, you guys are GAAP profitable, is it 4 straight, maybe 5 straight quarters? Is that right?

Jeff Whiteside

executive
#37

It's 4.

Glennn Sanford

executive
#38

I think 4 straight quarters, yes.

Jeff Whiteside

executive
#39

Four straight quarters, yes.

John Campbell

analyst
#40

I'm jumping ahead, but I'm thinking it's going to be several straight quarters in a row. But do you know -- I actually had a question coming from the audience on this. Do you know from an indexing standpoint if -- is it 4 or 5 straight quarters and you can be eligible to be added to indexes? Do you know? Do you guys know?

Glennn Sanford

executive
#41

Well, I think we're already part of like the Russell 2000 Index or what have you. So I don't know what indexes we potentially could be added to.

John Campbell

analyst
#42

There's a lot out there. And so I think that's an interesting potential. But no, just kind of -- I want to make sure we're getting to all these questions with time here. VirBELA, talk to us about what that is. If you're new to the story, what exactly is VirBELA, how that came to be and kind of how you guys have stood that up internally?

Glennn Sanford

executive
#43

Yes. So first, you can go to virbela.com and just check it out. But it's a virtual world-for-business platform. I found that the folks at VirBELA probably started researching them in 2015, started -- we moved our entire company to the VirBELA platform in 2016. To use it, we became their single largest customer. It replaced the previous virtual world-for-business platform that we used called Avaya ENGAGE, which was a Flash-based plug-in platform via the web that effectively went away. And -- but it was one of the last remaining virtual world-for-work platforms that existed. And in that space -- and we bought them because we wanted them to survive in 2018, quite frankly, and we wanted to also drive the product road map. And so we bought that in, I think, November 2018. And we invested in it for us personally. And we had a few customers, and we certainly talked about the potential with you and others about the VirBELA platform. But it was the single enabling technology, allows us -- I mean, Jeff has an office, I have an office. You can walk down the hall. You can see who we're talking to. You can jump in if you think you can add value. We've got -- we now have auditoriums that support as many as 2,500 people at one time in 1 auditorium. So -- and so that goes from small offices, just running the people on campus to having places for Canada. South Africa, India, all these other countries that we're going into, they all have their own relative dedicated places on campus, but we also have the ability to now meet agents and brokers and staff all over the world. But just running into them just like you would in an actual campus that might exist, whether it be a Microsoft or a Google or what have you. So it's just -- it's a really cool platform that allowed us to solve for how do you build collaboration and community if you don't have a physical office to go to. And that's what we kind of put a flag in the ground or stake in the ground on that back in 2009, that that's the way we're going to operate. And it's proved to be something that builds such a great collaborative environment that we've never ever -- I would say that we've had some people that have joined us and left us that wanted physical offices to grow the company, but internally, we just never have needed a physical office to run this whole operation, and so it's made us really, really flexible, so.

John Campbell

analyst
#44

Yes. Yes...

Jeff Whiteside

executive
#45

And so we have -- we got nearly 38,000 agents on there. We have 700 staff. And we run our entire global operation on the platform end to end. And without that -- I mean, in this fourth quarter, for instance, we -- we're expanding into the 5 countries. We've never been there, never been on the ground, right? So the productivity is -- it really is incredible.

John Campbell

analyst
#46

Yes. I mean when you guys acquired it, I mean, initially, it was like, okay, this is a cost play, right? this is an expense that you have annually. Over time, you're going to cover your cost, and it's going to be accretive play. But then you're like, well, you guys have a couple of customers, right? They're not doing just eXp, right? And then the pandemic hit, and they're like, well, hell, this is like Zoom. This is a way to play, being virtual, right, creating virtual worlds for different companies. So it's actually a revenue generator outside of the eXp business. So talk to us about type -- the type of growth you've seen out of it. And I know it's coming from a standstill, so it's going to be really massive growth. But if you can even size it up. Like is it in the hundreds of thousands or in the multimillions? Just any kind of sense for kind of how big that's going to be outside of eXp.

Glennn Sanford

executive
#47

Yes. We're getting closer. By first quarter next year, we'll be running at about $1 million a month through the platform. We're $700,000, $800,000 a month, I think, now is our current revenue run rate in the platform. And that's coming from almost -- January, I think probably we were under $200,000, probably close to $100,000 in revenue. So we're basically going 10x our revenue in about a year's time. And then we've got really a who's who list of partners that have partnered up with us. HTC just partnered up with us. They wanted us as part of their Vive campus. They're preinstalling VirBELA as part of the Vive campus into, I think, it's over 1 million PCs in China. And it's going to -- literally, VirBELA is being preinstalled. So -- and they've got a Vive campus based on VirBELA. We've got PwC, we've got a number of consulting companies that are taking it out to their enterprise customers. We think that it's pretty cool to see the types of enterprises that are using it. We've had folks like Microsoft and Dell, and I saw Google was doing something with their Google staffing with one of our partners a couple of weeks ago. Just watching -- if you just watched the VirBELA Twitter stream, you'll see all these really cool technology companies that are using VirBELA as their virtual world-for-work platform or -- and if not -- sometimes it's events, sometimes they're doing it for their own companies, sometimes it's a combination of the 2. And during the pandemic, late March, early April, we took like 20, 25 staff that we knew we're going to have to let go, some folks on the eXp side, because we -- what was going on with the pandemic. We just moved more to VirBELA, and they literally were sitting there housing, answering questions. People were coming in on campus. And so as a result, I mean, we've had so many different iconic players come through and use it at some different level. And the press release last week just gave a few of those folks that are using it, but it's a pretty big list of customers that we're growing.

Jeff Whiteside

executive
#48

And our education verticals continue to expand rapidly.

John Campbell

analyst
#49

Yes. I would imagine that is certainly a very good platform for education for sure, again. So it's certainly -- because Zoom, I think we can all get kind of tired of Zoom, right? And so VirBELA is a little bit more robust, right? Like it's got voice recognition technology. If you're talking to somebody and you walk away from them, your voice becomes faint, right? Like it's got some unique technologies, I feel, like built into it, so it's definitely differentiated. But, I mean, to me, it sounds like it's screaming for capital, right? Like it needs to have -- be infused with incremental capital. It's also, I feel like, a business for you guys that really don't get a lot of credit. And some of that is because it's varied, right? You've got -- you're reporting on a gross revenue standpoint. You've got almost $1.5 billion or whatever of revenues. And so this thing, it would take a while for it to actually move the needle, become material and for you guys to actually have to break it out, right? So I guess the question is, now I think you guys are probably exploring different ways to maybe get value for it. But one of the questions I did have from the audience was, are there ways to potentially tax-free spin that out? Does it have to be a tax-free spin? Or what are some of the ways that you can maybe generate value for it?

Glennn Sanford

executive
#50

Yes. So the tax-free spin, because of the way we acquired the assets -- I mean, we didn't acquire it initially for the idea of a spin. So we actually bought it in an asset purchase as opposed to buying the original company. And so we didn't expect all this to take place. But that being said, we've got some tax advice that suggests that we have -- need to hold the asset for a minimum of 5 years to do a tax-free spin. So that would take us out to 2023 from a timing perspective. But we did explore this year what we could do to get more credit for. We're investing in it. Obviously, it's incredibly cash generative as a real estate broker now, especially relative to the size of VirBELA. So we're putting in -- I don't know exactly what the number is, but I think we're putting in $600,000, $700,000 a month into additional working capital on the VirBELA side to continue to scale that up. And so we went from 25 employees to 130-or-so staff. And then we've got -- we're incubating some really cool projects inside of VirBELA. FrameVR.io is one that's definitely worth checking out. Next year, first quarter, we should have some monetization strategies around that, but it's an entirely web-based virtual world platform that's fully Oculus ready day 1. And so we've invested -- we invest about $150,000 a month just into that part of the VirBELA platform. So we're definitely investing in remote work technologies. We were doing it primarily for eXp. We're actually now putting more money into it than we were before, but it's because we've got so many customers. And so the demand is there. So it's really about scaling up the engineering, scaling up the support staff, scaling all that up. And likely in early 2021, we're also going to increase the pricing on it because we've seen such demand for the platform. We'll go from probably an average of about $10 per user seat per month to probably somewhere around $20 to $25 per user seat per month for the enterprise platform. And the value is there. The amount of lift that organizations get once they start using it at scale is pretty significant. And so we'll work on figuring out ways to continue to lean into the platform.

John Campbell

analyst
#51

That's great. I mean it seems like some of the toughest challenges you guys have is how to keep up with the -- scaling operations with the growth of the agents and with the demand for VirBELA. So this is -- a lot of good stuff going on. I want to maybe, in the last 5 minutes here, talk about the expansions and the pivots. You guys -- there's still just a tremendous beachhead opportunity of like just on the core U.S. agent, but now you're going international. How difficult -- and I think Valdes is a great hire, so I'm thinking that was part of the answer here. But how difficult is it to expand to these additional markets? And what's the opportunity? I think you guys threw this out on the last earnings call, but what is the addressable market of agents just in, I guess, the regions you expanded to already? I think you had maybe said $3 million. Is that about right?

Glennn Sanford

executive
#52

Yes. I think that's what Michael had pointed out, was just some of the markets we're expanding to this year represents about a $3 million target market of agents. The -- actually opening up in a given country is actually fairly easy. It's just paperwork, and there's a little bit of compliance with pay, some legal and et cetera. But the more challenging part is finding the right leadership, and that's where Michael plays a huge role. He's done it before. He did it with Realogy. Now he's helping us do it. Now for him, it's almost like second nature, how to get into these countries and what to look for and what the models are in these different countries. He's got some great staff that's on his team helping organize the numbers and get the models built out. The model's slightly tweaked in each market. But generally speaking, they follow either a 70-30, 75-25 model, with us earmarking about 10% to revenue share and the balance to eXp. So we're picking up -- it's actually increasing the margin internationally for us corporately versus U.S. And then the other thing we're able to do is we're able to start to work with some international staff that are in other countries like South Africa and other places where we can pick up staff to actually be involved with the global enterprise. That's less expensive as well. And so as we plug these people in, we think we'll get some lift even from a -- just employment side.

John Campbell

analyst
#53

That's actually a really good point. I have not even thought about that. It is such -- I'm not going to say blood bath, and it's probably a little bold. But it's been a nice fight, if you will, here in the U.S. as far as commissions. I think brokerages are struggling to hold the line on their commissions. But it sounds like international, it's like more like a 70-30 split, is that what you said, on average?

Glennn Sanford

executive
#54

Look. Well, the international market competes generally at about a 50-50, and a good model for agents is a 60-40.

John Campbell

analyst
#55

Oh, wow.

Glennn Sanford

executive
#56

So -- yes. So when we come in at a 70-30 or a 75-25 model, we're way below market. But I guess it matches up with what we're trying to do as a cloud-based brokerage model. And their -- nobody's really done -- France has probably the closest to an eXp model. I think there's a company like IAD, if I'm not mistaken. But anyway, there's a company in France that has -- basically, it looks like they copy elements of the eXp model outside of the equity side, and they've done a pretty good job, it looks like. But we think that we can come in and beat them because they don't cap their numbers. So we're going to come in with a cap that's going to be akin to probably about $25,000 cap, whereas even the other models that we're competing against, most of them don't even have a cap. So we're coming in less expensive. And we're saying, once you've done so much business with us in a given year, you get to keep the rest for the balance of the year with some transaction fees so we cover our costs. And so we think there's a lot of agents that will gravitate to eXp over time internationally.

John Campbell

analyst
#57

I think I'm starting to see a little bit the world through Valdes' eyes. I mean when you go into a market that's 50% split and you have somebody coming in, running off 70-30, 75-25, that seems pretty attractive. So it seems like there's a really big opportunity. And if you guys were to get -- let's just say that he's right, 100,000 agents next year, 25% international, and I guess this is a question for Jeff, but that seems to be a pretty accretive event for gross margin, right? I mean, that right your -- I mean...

Jeff Whiteside

executive
#58

Yes. It will be. And then we're -- I mean, we've also introduced commercial. So it's not going to be the huge numbers, but it'll be material. I think by the end of next year, we'll have 1,000, 2,000 agents on the commercial side. That's new for us, which is great.

John Campbell

analyst
#59

Well, I think this closes Chapter 1. I want to get to Chapter 2 at some point. I think we're out of time, but I want to definitely talk about commercial at some point with you guys. So hopefully, we can get you back out on the road here or virtually at least at some point.

Glennn Sanford

executive
#60

Right. Yes.

John Campbell

analyst
#61

So I appreciate the time, guys. Really, really great session.

Jeff Whiteside

executive
#62

Thanks, John. Appreciate it.

Glennn Sanford

executive
#63

Awesome. Thanks, John.

Jeff Whiteside

executive
#64

Take care.

Glennn Sanford

executive
#65

Thanks, everyone.

Jeff Whiteside

executive
#66

Thank you.

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