Alsea, S.A.B. de C.V. (ALSEA) Earnings Call Transcript & Summary
October 25, 2023
Earnings Call Speaker Segments
Nicolás Espinoza Meneses
executiveGood morning, everyone, and welcome to Alsea's Third Quarter 2023 Earnings Media Conference. My name is Nicolás Espinoza from Alsea's IR team; and today, our Chief Executive Officer, Armando Torrado; and our Chief Financial Officer, Rafael Contreras, will be presenting the quarter results. Now I would like to hand it over to Armando for his initial remarks. Please Armando, go ahead.
Armando Martinez
executive[Foreign Language] Thank you, Nicolás. Good morning. Good morning, everyone, and thank you for joining our third quarter 2023 earnings video conference. I'm pleased to present Alsea's latest financial results, provide insights into regional and brand performance and discuss the main highlights for the quarter. Overall, we delivered strong sales performance across all the company's brands this quarter, and it's clear that our commercial strategies, product innovations and our digital strategy has again solid results. Especially, we reported an 8.8% year-over-year increase in total sales, reaching MXN 18.6 billion pre-IFRS or an 18.5% increase when excluding the impact of peso appreciation. Same-store sales also saw a substantial 17.3% year-over-year increase, reflecting continued customer loyal across all regions and brands. EBITDA per IFRS grew by an impressive 24.6% totaling MXN 2.6 billion for the quarter with a 14% margin, way above our guidance. Post-IFRS, EBITDA grew by a still strong 30% to MXN 3.5 billion for the current quarter with a margin of 20.2%. We serve over 12.1 million orders by home delivery in the quarter, amounting at MXN 3 billion of sales. Home delivery sales accounted now for 16.1% of our total sales. Regarding our brands, Starbucks reported an impressive year-over-year same-store sales growth of 24.9%. In Mexico, Same-store sales increased 26.5% year-over-year. Europe, at 13.1%; and South America reached 35.7% and excluding Argentina, 6.8%. Domino's Pizza posted a solid sales in Mexico and Spain with an increase of 8.1% and 3%, respectively. We are pleased to see that our range of commercial strategies and effective contribute to boost our total sales in the pizza sector. Regarding Burger King. In Mexico, we had another overall successful quarter with sales increase of 9.6%. We are focused here on expanding the national rollout of our digital kiosks, which have proven to increase the average ticket by a double-digit number. Our global restaurant business, excluding Vips Mexico, also reported a solid quarter with same-store sales of 8.8%. Regarding Vips Mexico, it continues with a strong same-store sales performance reporting an 11.3% year-over-year increase with guests of 9.5%. Regarding Vips, it's been improving in-store experience and program diversifying. We remain very focused on our product and experience with our customers. We started the first overall celebration with a remarkable -- that we have a remarkable year. Vips next year, we'll have 60 years in Mexico. We will celebrate 60 years in Mexico, and we will have several events to celebrate with guests and our Vips store members along this year. In Mexico, we increased the brand profitability based on remodel stores. During this year, we have remodeled 30 units, reaching 177 stores remodel of a total of 238. With this improvement, we have increased average weekly unit sales in 15% compared to the same-store sales before remodeling. Going further, with the strategy of this Mexico we are working on major improvements. For example, in cost as a percentage of sales, we decreased 100 basis points and items of menu efficiency, we are focused on best-selling products as part of the strategy. We took out 17 items regarding to perform this food cost in the brand. We will continue developing strategies in order to make our guests have the best experience possible. Continuing our global business, regarding our organic expansion strategy, we have opened 30 corporate restaurants and 25 franchisees. As always, focuses on the most profitable ones and the high growth opportunities. Additionally, we have placed a special emphasis on the Drive-Thru format in Starbucks Mexico with a total of 185 Drive-Thru units in the country, which has shown a 30% increase in sales comparing to the standard format. In line with our digital transformation strategy, our loyalty sales grew 28.7% versus last year, reaching MXN 3.5 billion at the end of 3Q of '23. This represents 19% of share of the total sales. Regarding Starbucks Reward program starts for everyone, that was launched in Spain, France and Portugal. In last quarter, we had more than 280,000 new members that join our programs. Thus, it's also happened with a 10% in tender in average. In the Starbucks Mexico Rewards tender -- the Starbucks Mexico Rewards tender has 28% now, and we expect it to grow the tender also in Europe in these levels. Regarding ESG, during the third quarter of 2023, we continued to sponsor significant environment and social initiatives in the line with the objectives of our ESG model. In our fight against food waste, we expanded our partnership by placing new brands on the Too Good To Go app in Alsea Europe. This app allows us to maximize product sales during the final hours of stores operations to prevent waste. Through this partnership, we have sold over 66,000 food packages this year while avoiding 174 tons of CO2 emissions. In a collaborate effort with a Planet Water Foundation, Alsea South America, has provided clean and safe drinking water to the community of Chaqueta in Bogota, Colombia through our new water towers. This completes the 2 existing towers provided by Alsea in [indiscernible] Mexico, and established the first of its kind in South America. The Exito Foundation has honored Alsea Foundation with a Child Nutrition award in the business category recognizing our dedication to the protection and promotion of food security and child nutrition in Colombia. In line with our commitment to inclusion and accessibility, we have begun a country-wide introduction of Braille menus for the blind and visually impaired for all the Mexican brands. We anticipate that [indiscernible] initiative will be ready in early 2024. I am very pleased with our year-to-date results. The effective execution of our commercial strategies and our commitment to innovation, supported by a solid consumption moment has paid off, with all the main regions and brands performing well. I remain optimistic about the company's outlook with our brand's strong position in the marketplace, our logistical operation and financial strengths and as a decisive competitive advantage. And of course, our team with more than 76,000 team members across 12 countries, providing their excellence day in and day out. Now I will hand over to Rafael, so we can give you more details overview of our brands, regions, results and our balance sheet items. Thank you very much.
Rafael Contreras Grosskelwing
executiveThank you, Armando. Good morning, everyone. As Armando mentioned, all the Alsea team members are pleased with our sales performance as quarterly sales increased 8.8% on a pre-IFRS basis year-over-year, driven by a positive trend in all regions. Costs were down 20 basis points versus last year, and EBITDA pre-IFRS was up 24.6% to MXN 2.6 billion. In Mexico, sales were up 17.8% to MXN 9.9 billion, and adjusted EBITDA was up 20.7% pre-IFRS to MXN 2.2 billion. This improvement was driven by robust consumption trends and effective expense management. Also, the growth in sales help us improve our operating leverage and the appreciation of the Mexican peso helped us cut cost by 40 basis points for sales. In Europe, sales increased by 3.7% to MXN 5.6 billion or by 14.1% in euro terms. Adjusted EBITDA increased by 46.8% pre-IFRS to MXN 884 million and in euros by 62.3%. This sales boost was mainly attributed to the successful execution of promotional and effective television advertising and product innovation. The stabilization of energy costs and the decrease in some raw material costs has also contributed positively to our results, while the summer season also helped bring double-digit growth in the cafeteria and casual dining segments. South America sales decreased 6.1% to MXN 3 billion mainly impacted by a strong devaluation in the Argentine peso, with a same-store sales increase of 41.4% and adjusted EBITDA pre-IFRS increasing 0.5% to MXN 613 million. Our net income pre-IFRS for the third quarter increased 60.5% to MXN 540 million year-over-year, driven by the increase in sales and EBITDA. In the third quarter of the year, we posted a pre-IFRS earnings per share of MXN 2.8, including IFRS earnings per share rose to MXN 2.5 with an increase of 31.4% year-over-year. In terms of our investments, the total CapEx year-to-date amounted to MXN 3 billion. We allocated 30% of this amount to maintenance and 50% to store openings and remodeling and the rest of the 20% for IT and other strategic projects. In the last 12 months, we made amortization payments of MXN 1,026 million. Our pre-IFRS gross debt decreased MXN 1.3 billion year-over-year, closing at MXN 26.5 billion at the end of the quarter. This reduction in debt corresponds mainly to the devaluation of the euro again the Mexican peso and debt amortization during the period. During this quarter, we refinanced the euro banking loans of EUR 229 million ending in 2026, with a favorable condition of extending for 2 more years amortizations of the credit after the Euro bond refinance. Our pre-IFRS 16 gross debt-to-EBITDA ratio at the end of the quarter was 2.6x and EBITDA to interest paid at 3.6x. The debt structure at the end of the quarter was 92% long term with 64% in Mexican pesos and 36% in euros. So we can go now to the Q&A session. Thank you.
Operator
operator[Operator Instructions] The first question is from Mr. Rodrigo Alcantara from UBS.
Rodrigo Alcantara
analystSo well, I was -- on Vips, maybe Armando, if you can explain us better. I mean, how impressive the reduction that you have achieved there on the COGS side -- if you can comment on how you have achieved that? And is it fair to think about that as a function of the remodelings. Therefore, the high remodeling, the high profitability of Vips. Would that be the correct [ risk ]? And the second one would be on Starbucks, right? I mean, impressed to keep seeing Mexico same-store sales of such digits. So just curious if you can comment on this quarter, which commercial initiatives gave you this uplift in sales, right, to understand what drove this. And for next year, which commercial strategies could give you the next uplift for sales, right? I mean in the context of -- we know how the bake in store program was an uplift for you guys, right? Then the drive-throughs. Maybe you can give us an example of other uplifts that are helping you to maintain such impressive momentum on Starbucks. Those would be my 2 questions.
Armando Martinez
executive[Foreign Language]. There are actually 3 questions. Let me answer you a little bit on 3 once. First of all, uplifts. I mean, as I told you when I saw you, we are very focused in that brand. I think that brand, actually, yesterday, where head of [indiscernible] just gave an update to the Board, 20 minutes update about where we stand and how we've been doing these impressive numbers. And we've been working very highly with our distribution center, with all our vendors in order to keep the very food cost. As you said, we put 17 items back. We're just focused in the items that are really represent 80% of the sales. We -- since the beginning of the year, we tried to not offer that -- not increase the price of menu [indiscernible]. That is really the focus in that business, 20% of our sales side menu of the day, that is really the anchor of the brand. That's what makes the traffic and then we up uplift with suggesting sales for every customer. We've been in TV, that brand wasn't in TV the last 3 years. We've been in national TV for promotions. Just September was the best season ever. We sold 280,000 Chili’s en nogada for 1 week, making in 2 for 1, just making convenience for the consumer. So I think the brand is just having a great momentum now. The next weeks, 10 more weeks to come, things look very well too, not only in the cost but on the labor cost. So I mean, we still have momentum to go. In 2019, the number is very fresh right now, but we had a 20% EBITDA store -- EBITDA unit level for that unit. We are in 17% now. So we have 300 basis points more to go. And I think we can achieve that. That remodelization of the stores has been a great achievement. It's given us a return on investment of 15% to 20% I also have good news for next quarter, but whether there's going to be some stores that are going to be franchised already for third parties, stores that are not performing well or stores that are really very far from us from the way we operate. So that also would uplift the margin in that Vips in Mexico. As you know, Vips Spain has also performed very well. So I'm excited about that. Regarding Starbucks, I mean we are capitalizing all the Drive-Thru that we told you. All the openings that we've been having in Mexico are above expectation, above [indiscernible] package, that drive through this 30% higher volumes. So that and with better margins, paying rents of 4% to 5%, the brand has about 8% or 9% average. So all the Drive-Thrus will reopen and we see the brand and economics are fantastic. We do have innovation still with the highest price tone. As you know, the pumpkin latte that also was 20 years in the states. It goes for 10 years here in Mexico. We had increase of the pumpkin latte, 22% higher than the third quarter of 2022. Also, we've been having a good momentum with [indiscernible] summer, there is a full increase of 31%, higher ticket, and that higher ticket is not driving by price, it's driving an increase in second items. So we are great there. Cold drinks right now represent 48% of our mix. So that has a better ticket average. So I think we are working also in IT regarding speed of service. We are measuring all the speed of service that we do in the Drive-Thrus in all stores. We are putting better POS system -- new POS systems, better communication systems, changing the credit card tools to gain a better momentum. And that also comes again with a job with a rotation on turnover with our partners. We have a record 39.5 turnover in that unit. So that makes a very solid experience with the partners. Regarding the next year, I mean, I'm agree with you. We have a very big top things to go next year. But I think we have the SDS. SDS will be installed next year, bundle 2. That will give us a lot -- a better loyalty performance for everybody. We are working there in the loyalty. We are already having an implementation of our food program for next year. There it looks very good with our pastry and other vendors who are working with some improvements in food that are going to be great. And also endeavor, as you know, with Starbucks Corporation, there's some new products that are coming next year. So I see a future with clear skies, and hopefully, we can still gaining this momentum of increasing of orders that is important.
Operator
operatorOur next question is from Ulises Argote from JPMorgan.
Ulises Argote Bolio
analystJust a quick one and a follow-up maybe to [indiscernible] from you guys at the start of the year. So you mentioned in the Investor Day that you were kind of looking to consolidate the portfolio a little bit, maybe sell some of the brands that were underperforming or that we're not in the core of the strategy. So just wanted to get an update from you guys as to where we stand there, if there's anything on deck that we could be expecting.
Armando Martinez
executiveI mean -- and you saw this year, we do the Mexican concept that we already pulled out of our company. We don't operate more the CPK in South. We did also the Mexican. We did also OleMole South . And we are in advanced conversations with TGI Fridays, 11, 12 stores that we did in Spain. We also are doing -- looking for some casual dining in Latin America where we only have several restaurants in Chile to [ disincorporate ] for the group. But that's what we are focusing. We're going to still focusing that and just focus is on the brand that really are core and making us a better return on investment in the portfolio.
Ulises Argote Bolio
analystOkay. No, that's super clear. And then the other question I had was regarding the European operations. You have that option of coming with Bain Capital for, I think it's October of '24. So just wanted to get like an update on where do we stand there and what can we expect and how that fits in the overall capital allocation strategy? Maybe if discussions on dividends are still there present for '24 given this potential cash that you will need to be spending on this.
Rafael Contreras Grosskelwing
executiveYes, in terms of the call option that we have with Bain, it's in October 2024. We would like to go for it and buy back that 10.5% of Alsea Europe. As I mentioned previously, the amount, it's around EUR 110 million. We will need some bank credit to pay that amount. And in terms of dividends, yes, we would like also to go back and pay for dividends next year. The amount we will see in the annual meeting that we will have, but yes, we would like to go back to the same amount that we used to pay in terms of dividends next year.
Operator
operatorOur next question is from Mr. Álvaro Garcia from BTG Pactual.
Alvaro Garcia
analystA couple on my end, Rafael. The first one is a housekeeping item on the MXN 85 million impact from Argentina? How many quarters does that provision sort of reflect?
Rafael Contreras Grosskelwing
executiveYes. In terms of Argentina, this is a new tax that is mentioned, Argentinian tax. It's 25% of all the services and 7.5% of all the product and is going to buy the U.S. dollars to pay that product or that service. We made a provision because -- in Argentina, we couldn't pay some royalties and some products because we can't pay U.S. dollars as easy as some years ago. So we provisioned that amount for all the 10 months in average of royalties that we owe to Starbucks and Burger King.
Alvaro Garcia
analystFor this year?
Rafael Contreras Grosskelwing
executiveIt's for this year. It's a onetime because all the years, the royalties that we have that debt. But we will have to pay this 25% every time that we have to pay some U.S. dollars in Argentina.
Armando Martinez
executiveAlvaro, we are still waiting. As you know, in 2 weeks, we will have the second round of elections and then 10th of December or 11th of December, a new President incoming. We will see what will be the economical package for the country regarding taxes, regarding everything that goes away. So we will have more clear our path for next year in order to see what is going to be the effects of all these impacts in taxes.
Alvaro Garcia
analystAwesome. That makes a lot of sense. And then just one on Mexico, on Domino's. It's -- I was just wondering if you can maybe provide an update on competition versus Little Caesars and the outlook into next year for Domino's in next year.
Armando Martinez
executiveRegarding Domino's, I think, as I told you, we did a good evolution in sales regarding the carryout business, the counter business. That's where we are gaining some share. Just to tell you, we did about 4 points regarding sales from last quarter. In last quarter -- last year, 3Q 2022, we did 35.5% in carryout sales. In this quarter, we do almost 39%. So we are just fighting there with the carryout business doing an incredible number there. In same-store sales, we had also an effect of same-store sales regarding some other promotion that we did last year. But we are implementing some other good -- I mean, good promotions in September. We did a Domino's Pizza -- Domino's Mania. All types of pizza [ 189 ] and we did increase our sales of 29% versus the last one that we did in June. We increased orders in 6.5x compared to June. Actually, 9th of this month, we're going to do again this kind of promotion. So I think that the business is performing very strong. Also helping, of course, by a solid consumption moment that is in this region in Mexico. You know the minimum wage increase also is helping. There's this new profit sharing scenario that is also in the pockets of the consumer. So I think all these things are helping us to reach better sales and not only in Starbucks, but also in Domino's, and I will say, in the casual business and also in Vips.
Operator
operatorOur next question is from Mr. Alan Alanis from Banco Santander.
Armando Martinez
executiveI think, Alan, you're on mute.
Unknown Executive
executiveNo, we can't hear you, yet.
Armando Martinez
executiveNo, we can't hear you.
Unknown Executive
executiveSorry, we can't hear you. But if you're okay, we're going to take another question right now, and we can try again. If you want to set your audio settings or you can send us by e-mail, and we'll be glad to answer it right now.
Operator
operatorOur next question is from Mr. Ben Theurer from Barclays.
Benjamin Theurer
analystDoes that work?
Armando Martinez
executiveYes.
Nicolás Espinoza Meneses
executiveYes.
Benjamin Theurer
analystIt's a twofold question. So obviously, one thing I wanted to understand is how you see Alsea going forward from a capital allocation perspective? Where do you think investment needs to be done? Is it more towards still opening stores to get the penetration higher in certain areas? Is it on the other hand, investments into loyalty programs on some of the other banners aside from what is very strong already, with obviously, Domino's and Starbucks? Where do you think the balance is going to be from a capital allocation perspective, tech versus store or online versus offline, if you want to call it that way? That would be my first question.
Rafael Contreras Grosskelwing
executiveGoing forward, what we are seeing is that we are doing still growing organically. And as we mentioned, we can open 200, 220 new units, mainly Starbucks and Domino's Pizza. 75% of that number would be in Starbucks and Domino's because the market holding capacity that we have and the opportunity that we have in different geographies, that will be around 40% of the total CapEx of the year. In terms of the total CapEx, it's going to be around 6% to 7% of the -- in terms of percentage of sales. So 40% will be openings. Then we're going to still put a lot of view in terms of maintenance and remodeling. So another -- I would say another 35% to 40% will be that part. And the other 20% will be in terms of IT and strategic projects. Next year, as Armando mentioned, we're going to implement SDS, Starbucks Digital Solution in Mexico and South America. The total amount of that investment will be around MXN 300 million. And we are still investing. In OLO, we're going to end the -- OLO -- in Mexico, we're going to implement the U.S. cloud app for Domino's Pizza. And we are still with some investment in all the digital parts.
Armando Martinez
executiveYes. And I think that digital -- all the digital concept doesn't need really a big, big amount because it's only a CapEx regarding the hardware. All those venues and all the product, the software, everything is just made in the U.S. and actually yesterday that we had a call with the Starbucks U.S.A. They are the ones that are investing completely in the platform. We are just implementing the platform, same in the U.S. We are paying -- actually, you will see that number in the OpEx. You won't see in the CapEx. We pay a monthly fee for brand per store, and that will give us the whole updates and the new versions of the whole platform, digital inbound and outbound. I will say digital platforms are created for better efficient -- administrative efficiency in the manager side. Inventories, what is scheduling for people, what is opening and closing the store, be ready to put a better order to our commissary. So all that comes together so we can dedicate more time to the customer, to the -- and less to the administrative part of the business.
Benjamin Theurer
analystOkay. Perfect. And then just one quick follow-up on Europe. Just wanted to understand how you feel about the consumer in Europe in particular. Do you see any down-trading trends? Anything to just be aware of because obviously, the geopolitical situation and some of the inflation in Europe. So very elevated and maybe the consumers aren't that used to high inflation for longer in contrast to Latin America. So I just wanted to get your view from off the ground.
Armando Martinez
executiveActually, we had a very solid number in the quarter because the summer for us was a lot better than the past 2 or 3. I mean, we remain August -- August was a very solid number, still the first 2 weeks of September was solid. No, we actually -- I have the numbers for inflation and inflation right now in Europe for us in our internal number is 6.2%, and it will go down to 2.5% by December, rolling 12 months. I want to talk about raw materials in all the company. We are already doing a budget ahead for 2024, and we are looking. But good news, just 2 or 3 items there in the sauce, probably pizza and 2 others, but nothing that was really scarce regarding raw materials for the next months. Also, as you know, the average cost in Europe went down dramatically from 2022. It was almost EUR 300 per megawatt. Now we're paying EUR 107. So that decreased a lot. Europe has injected a lot of capital in new energy. So I think that is not going to be an issue. And energy just it's a cost that reflects in all the households of our consumers. So I think we don't see any standbys or things that are going to. We see a strong, solid number to close the year -- to close the next 10 weeks of sales that we will have.
Nicolás Espinoza Meneses
executiveAlso to complement Armando when we see a format, the participation and the same store sales, we are noticing that the casual dining brands are even performing better than the QSR. So that gives the outlook that downgrading is not happening yet in Europe.
Operator
operatorOur next question is from Mr. Alan Alanis from Banco Santander.
Alan Alanis
analystThe surprise now. Could you hear me?
Armando Martinez
executiveYes.
Nicolás Espinoza Meneses
executiveYes, we can you.
Alan Alanis
analystSorry about that. My bad. First of all, Armando, Rafael, congratulations for the results. Very impressive. A couple of questions. The first one regarding labor costs in Mexico and Europe, are you seeing any additional pressures on labor costs on the back of the very tight labor market that we're seeing in Mexico and any change in the turnover of labor. That's the first question. The second question is more strategic as new CEO and the relationship with your key partners with Starbucks and with Domino's. I mean you must be like the best operator of Starbucks and Domino's, so one of the best in the world. How do you see that evolution going forward? What are the opportunities and the challenges that it poses? And when do you have to renegotiate terms with your partners?
Armando Martinez
executiveRegarding labor costs, I mean, this year is gone. I think, Alan, this year, the numbers are there. Things are not going to change. There is no loss that against us. But yes, again, January 1 of next year, we expect at least a 20% increase on the labor in the minimum wage. We are budgeting 22%, MXN 30 million for Mexico every point. So we have it very clear. But within -- with this deal or with this thing, the last 4 years of this administration. So we know how to handle. Only 30% of our staff earns minimum wage because those ones are the Vips waiters and casual waiters and some of the drivers of Domino's Pizza. So we know how to handle that, and I'm not scared about that. We cannot lose any margin. So we need to work in other kinds and other details of the P&L in order to achieve. Yes, regarding the new law that is not passed yet, but it's been talking in the press regarding the 48 hours of work regarding the [ 40 ], that is going to be done in April. If it passes by, we are aware of that. That's a strong impact. We already operate with 40 hours in South America and some others in Europe. So we are used to of 40 hours schedule. It's nothing that is going to be new for us. But yes, that represents like 500 more...
Rafael Contreras Grosskelwing
executiveMXN 700 million.
Armando Martinez
executiveMXN 700 million. That is a big amount. We are watching all details. And there's other things that we are watching with all details regarding labor and see how can we compensate that, but we cannot do it regarding price. That is something that we cannot have to do it. Also, I mean, like my Board said yesterday that, that is going to be affected in all the categories, not only in restaurants, hotels, everybody that creates more disposable income for the people, and that has to produce something in sales. But yes, we are aware of that situation. Regarding Europe, no, we had an increase of labor, 8% last year. That was a big increase, but how we see the inflation next year, especially in Spain, we don't see an impact as the one that are -- that is [indiscernible]. Regarding the best operator, I mean, I cannot -- we cannot say we are the best operator, but there is some good [indiscernible] there every year, there is a convention and the awards. They do an award for the best operators. And yes, this year, we were awarded again in Spain and Mexico in Domino's Pizza for the best operator in our size. It's by size, going by our size. And in Starbucks, they will do that kind of awards, but the same is just 3 big operators they have Alsea [indiscernible]. And regarding the momentum that we're having, the region we represent, several percent, 80% of the region of Latin America and the region of Latin America is the one is performing better in sales and everything, and this is just the momentum Alsea has been having. So pleased to have them as a partner. Regarding terms in 2025...
Rafael Contreras Grosskelwing
executive2025, we have the Domino's pizza contract that we have to renew. Every time that we renew, the only new commitment that we have is the number of openings that we have to do for the next year. That's the only change in terms of a new renewal of the contracts.
Nicolás Espinoza Meneses
executiveAnd the next one in Starbucks are Mexico in February 2027, and then also for Argentina and Chile in 2026.
Operator
operatorOur next question is from [ Fernando Herrera ] from Compass Group.
Fernando Herrera
analystWell, first of all, congrats on the results. I have a couple of questions related to EBITDA margin, first one in Mexico. In EBITDA margin, post IFRS, we saw a contraction of 80 basis points. I think that's related to leases or something like that. So just want to be sure, and I want to know how to measure that impact if there's some for the coming quarters? And the second question is regarding to Europe. I mean, amazing result with the EBITDA margin expansion related to the energy cost. But just want to know if there are some space left for the coming quarter, how much you are targeting on that front?
Rafael Contreras Grosskelwing
executiveOkay. The first one in terms of post IFRS 16, one of the main things is the variable part of the rents. Because of the increase in sales that we have, the variable rent increased also in terms of participation of sales. Last quarter, it was around 0.7 points all the participation of viable rents, and this quarter was 1.8. So because of around 50% of our contracts are viable, it depends on the increase in each store and the contract that we have in each store. But I will say that going forward, I will say that it will -- it's going to be around 1.8% of sales, the part of the rents that stays as an expense, and we don't take out for -- to increase the EBITDA with this part of the rent. In terms of Europe, we have 2 things. Yes, we increased EBITDA for around 400 basis points. One part is the cost because if you see last quarter, we had an impact of 250 basis points in terms of cost versus prior quarter. And this quarter is almost the same cost as the cost that we had last year. So one part is cost and the other part is energy. The average of the cost of energy for the whole year, it's around EUR 100 per megawatt. And what we are seeing is that we're going -- we think that it's going to be in the same average of 100. In terms of EBITDA, we think that for the end of the year over the last -- in the last quarter because we increased sales in December. It is going to be a little bit higher than 10% the total EBITDA, the EBITDA division.
Operator
operatorOur next question is from Thiago Bortoluci from Goldman Sachs.
Thiago Bortoluci
analystCongrats on the results. I have a follow-up on your cost inflation, right? Obviously, the dynamics really depends on each market. We're looking at probably Mexico. We are going for an year of a material improvement on COGS. In Europe, Armando already mentioned, the easier comps in terms of energy, right? When we think about how this will flow into your P&L. Would you say the strategy is to capture this environment through margins? Or do you think there is space eventually to invest part of discussion to accelerate growth? That's the question.
Armando Martinez
executiveThank you, Thiago. I mean as Rafael mentioned, the company is ready to. I mean, when we feel confident and we want to make sure it's an opening plan of reviving 250 to 275 stores a year...
Rafael Contreras Grosskelwing
executiveWith store franchisees.
Armando Martinez
executiveWith store franchisees. I mean, of course, that store franchisees will be unlimited. If we can open more franchisees, more franchisees, we always will do it. We will have an aggressive plan of bps next year for that. We will make a record high in Domino's Pizza franchisees open stores this year. So that is a good reflection of the momentum of the business, P&L and return on investment. So I think that is not -- we are not going to put more -- I mean, with openings, we're going to be like that. We don't want to pressure our operations. We want to do great negotiations and site selection in order to not put some mistakes that we'll regret in order to -- this is not a matter of speed. Right now, the company with all those openings that happened, it only represents 5% to 6% of the sales channel. So at the end, if I open another 50, the number doesn't change much. So I am very focused more in the operation that we had. Same-store sales is the key of the company. Same-store sales is what creates the margin. And of course, because of the pressure of labor that we will have in Mexico, that I need to gain better negotiations with the raw materials in order to generate another -- a good food cost. As you saw there, also, we are doing 16% of delivery. Without excluding Domino's, it's around 10% of delivery. That also has a commission, a commission for the aggregator. We didn't have that commission 2 years ago. We just saw it right now in our P&L. We have great conditions anyway, but that is another increase that we didn't have some years ago. I don't know what else, Rafael...
Rafael Contreras Grosskelwing
executiveI will say that, and this is not a thing of money in terms of the new openings. The bottleneck that we have is to find the right sites, to open more than 200 new units and to have the right managers also to run these 200 new units.
Armando Martinez
executiveIt's important. I will tell you probably the next quarter how we're doing regarding average weekly unit sales for the new units. You will say probably when we opened store number 820 in Mexico, that average store is doing less than the first one that we opened 20 years ago, and it's not the case. In the case of Starbucks, it's amazing that the stores that we are opening now, they are above the average of our portfolio. So that creates a good -- a very good news for us to still create it. And also, as I already mentioned, Drive-Thru stays longer. Drive-Thrus for us takes about 12 months to complete in instead of 6 months, that is just a quarter of a unit. So that is also making us a little bit more, I would say, more slowly in openings.
Nicolás Espinoza Meneses
executiveAlso, you were mentioning the cost at the beginning. And what we are seeing though in Mexico, will give you an example. We have [indiscernible]. We did that [indiscernible] until March 2024, and we did it cheaper 12% compared to the last year. So we see other raw materials like the boxes of the pizza and other products going down. So we see a good outlook in terms of cost for Mexico.
Operator
operatorOur next question is from Álvaro Garcia from BTG Pactual.
Alvaro Garcia
analystI didn't have a question actually. But if you could comment -- if you can -- I guess I stayed in the room by mistake. But if you can comment maybe on same-store sales quarter-to-date what you've seen through October, that would be very helpful?
Nicolás Espinoza Meneses
executiveAlvaro, we have some numbers here this year. We did -- in the first week of October, we see that the same-store sales are growing on a more moderate pace. Just give me one second to give you more detail on the last week of October. In Mexico, looking at the numbers, I have a same-store sales growth of 13%. Then if I go to South America, I have a growth of 64%, which inflation makes this number a little bit bigger. And then in Europe, I have a growth of 7% of same-store sales. That's the last week of October. And then if I look at the first week of October, it's pretty similar. Just give me one second. In Mexico, I had a same-store sales growth of 13% -- no, sorry, 13%, sorry. And then in South America, I have 62%. And then in Europe, I have 12% of same-store sales growth. That's the trend that we see until the first 2 weeks of October.
Operator
operatorOur next question is from Mr. [ Federico Galassi ].
Unknown Analyst
analystQuick question according to -- for Mexico, how is the capacity of [indiscernible]. How much with this old CapEx plan that you are having in Mexico is enough? Do you need to increase the capacity of the new distribution centers, et cetera?
Armando Martinez
executiveGood question. Nobody asked that question, but I do ask every quarter when these results are going in and the momentum that we have and the orders that we have in and the plan of -- and we're going to open just from here to December, 64 new stores in Mexico. So imagine the capacity of our distribution center and logistics strategy is important. Mexico. Mexico, as you know, we have 5 distribution centers. The only one that -- and the bigger one is Mexico City and the capacity there is we have from -- it's complete to 80%. So we have another 20% flexibility open space to grow. Nevertheless, we are now already looking for some -- to build the project is rolling, to build another facility in the state of Jalisco, that we already are working with some third parties -- real estate parties to see if we can build next year another distribution center that will be ready in 2025. And we will give you more update in the next conference in September regarding what it will be, why and how and what will be really the cost implementing this new distribution. Not only distribution, we always will do -- and we can tell you a little bit more details of how is the capacity distribution center by distribution center. And when we opened Guadalajara, how these things looks. And we also some -- we're going to do some manufacture in that facility. So that is a little bit of what we are. But from now on, we are covered in the next 18 months.
Operator
operatorThat was the last question. I will now hand over to Mr. Armando Torrado for final comments.
Armando Martinez
executiveThank you. Thank you, everybody. Thank you, everyone, that was connected today. Thanks for attending our quarterly video conference. And like always, if you have any further questions, please be in touch with our Investor Relations team. Thanks again. Have a great day, and we see you in February. Thank you very much. Bye-bye.
Operator
operatorAlsea would like to thank you for participating in today's video conference. You may now disconnect.
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