American Express Company (AXP) Earnings Call Transcript & Summary
September 17, 2020
Earnings Call Speaker Segments
Craig Maurer
analystGood morning. This is Craig Maurer with Autonomous. Thanks for joining us this morning for our Fifth Annual Future of Commerce Symposium. Sorry for the brief delay in getting started. I just wanted to mention a few housekeeping items before we get started. [Operator Instructions] So with no further ado, let's get started. We're lucky to have with us this morning, American Express. Doug Buckminster, Group Head, Global Consumer Services. It's great to see you again, Doug. I wish it was in person. I wish it was in Carnegie Hall, but maybe next year.
Doug Buckminster
executiveExactly. It's great to see you, too, Craig. Thanks for having me.
Craig Maurer
analystYes, you bet. So love the background, love the image.
Craig Maurer
analystBut let me -- why don't we get started with just a broad question, which is, can you update us on the state of consumer and overall spending at this point in the recovery?
Doug Buckminster
executiveYes, I mean, I think, as we've talked about before, we saw the trough in April, and we've seen a rebound since then. I would characterize the trends since mid-July as relatively stable on the non-T&E side. So outside of T&E, relatively stable, a little bouncing around due to days mix, timing of holidays like Labor Day, in particular, and slow, very steady growth, but slow growth on the T&E side, right? So I would say stable would be the adjective that captures it best.
Craig Maurer
analystOkay. At this point, I assume, could we perhaps characterize this a little -- go a little deeper on this, ex T&E, if you were to characterize the overall volumes you're seeing, ex T&E, ex corporate card, really, are consumers getting back toward positive territory within credit card portfolios at this point?
Doug Buckminster
executiveYes, I mean, I think consumers consume, right? They're going to figure out a way to live their life and enrich their lives. And I would say, while there's a lot of substitution in the non-T&E space, especially physical for online and e-comm, I would say we feel good about healthy levels of consumer volumes there. I think what's going to define the trajectory of volume rebound from here on out is the direction of T&E, which you know is a category we over index on.
Craig Maurer
analystSo maybe some thoughts there. Amex has a deeper understanding of T&E than I think any other card issuers, especially considering the network and the insights you get off of that on a global basis. So maybe your thoughts on how we recover from this, are there any green shoots you're seeing in T&E at all at this point?
Doug Buckminster
executiveI think my position is consumer travel will come back. I think that's our enterprise position is that we expect consumer travel to come back. It's an essential part of the consumer experience, especially in our demographic. I think what we've seen to date in terms of the rebound is an effect of substitutions. So people substituting driving vacations, homestay, rentals for air-based travel. And in some categories, we've seen innovation as well, right? I'm saying the dining space, in particular, expansion of outdoor dining, pickup, takeaway, delivery at-home meal prep. That level of innovation has bounced the restaurant category more than you would expect just from dine-in volumes alone, right? So I think when we get back to historic levels, I think, is largely a question of confidence in medical solutions, right? I think the establishment of a vaccine, the approval of the vaccine, I expect, will unleash a lot of anticipatory and pent-up demand on consumers. They will start travel planning. Again, the interest in travel-based payment products and travel-based loyalty currencies, I think, will spike as all that pent-up demand for travel. People start to see the end in sight there. They start to build confidence that in a 6-, 12-month time period, they'll be able to travel again. But I think getting back to historic volumes is going to require that.
Craig Maurer
analystAnd in terms of how that affects the discount rate at American Express, especially without the long-haul travel. Maybe a discussion there, just briefly remind investors how that dynamic is playing out.
Doug Buckminster
executiveYes. Well, there's no question that T&E volumes taking a disproportionate hit like this does have a mix-related impact on our discount rate, right? So I think the discount rate -- and we've been on record for a few years now saying we grind down less on absolute discount rate and are focused on driving discount revenue and utility through programs like OptBlue, certain B2B categories. But there's no question that historic discount rate has taken a mix-related impact as a result of really a disproportionate fall in T&E spend.
Craig Maurer
analystOkay. We'll move off of that topic that isn't helpful right now in terms of the dynamic. But maybe on to something that is, which is, can you discuss how spending habits have changed? And to what degree you're seeing these habits coalesce into long-term repeatable behavior, especially around e-comm, contactless? And if it's different between consumer segments?
Doug Buckminster
executiveYes. I think my take on the effects of this crisis are that it didn't create any new trends, but it changed sort of the slope of pre-existing trends, right? E-commerce was taking share from offline. Digital payments were taking share from cash at POS, right? And we have seen an inflection or a kink in those curves as most issuers have over the last 6 months whether we've seen those trends accelerated by a year, 2 years. It's anybody's guess, but I don't think -- I don't -- we're going backwards from those trends as the crisis relaxes. I think on the contactless side, there's a lot of noise around that. There are markets outside the U.S., as you know, Southeast Asia, Australia, the U.K., where there's very deep contactless penetration. And that has continued to gain share during this crisis. In the U.S., the contactless volumes are much more modest. They are increasing at a rapid rate. But I do expect that the move away from cash and the comfort with using credit products even for micro-level transactions at POS will be an enduring outcome of this. And I think -- while I don't think it does a lot, per se, to drive dollar volumes of billings, I think it does a lot to build habit and wallet position of credit products. And in some markets, outside the U.S., where e-comm is less established, it's had a more profound effect, like Italy is a face-to-face retail market. We've seen phenomenal growth in e-commerce. What's interesting is well over 50% of the participants in e-commerce in any month during the first few months of the crisis had never have an e-commerce transaction on Amex before. So there, we've seen some real -- again, I think it's a trend that would have played out, but it was a very large acceleration under that trend.
Craig Maurer
analystAnd correct me if I'm wrong, but Amex has a better acceptance footprint outside the U.S. in e-comm than it does in brick-and-mortar.
Doug Buckminster
executiveYes. I would say that's probably true, by and large, due to partnerships with various PSPs and aggregators and such. And we have a really strong footprint in e-comm.
Craig Maurer
analystOkay. So in terms of the health of the U.S. consumer -- the health of the consumer in general, especially considering higher unemployment furloughs, unemployment claims, as we saw this morning. It's been remarkable how well the industry is faring right now. I noticed that Amex's credit quality is at its best point over the last 12 months on consumer. And shockingly, its best point over the last 3 years in small business. And so maybe some context there? Discover's CEO did cause some concern the other day by saying they expect a material uplift in credit quality metrics later this year. So just your perspective.
Doug Buckminster
executiveYes. I mean look, I think most issuers have seen a more modest impact than would have been implied by the end of Q1 qualitative reserves that they fill, right? I think looking at macro indicators around unemployment claims, changes in sequential GDP. If you were sitting back being an arm share credit manager, you would have expected much larger and negative impacts on delinquency and write-offs. And the fact of the matter is, as you say, we have not seen them as most issuers haven't play out by and large. Now there are a number of contributors to that, right? I would say the jobless claims, the geography of those, the demographics of those jobless claims weren't as concentrated in our customer base, our member base as the macro numbers would suggest. I would also say, as everyone knows, there's just a ton of liquidity in the system right now, whether it's through government programs, private sector forbearance programs. And so you're right, we have credit volume, delinquency and write-off side that are better year-on-year than they were. I think we have to -- while we're pleased with that, we also have a healthy level of paranoia about what the next 12 months will bring, right? The macro economy, some of these forbearance programs with 10% of residential mortgages being in forbearance. That kind of going away, government support moderating, perhaps private sector follow through in terms of what call our job losses. So we feel great about the early innings of this crisis, but we're mindful that it's not over.
Craig Maurer
analystJust are there any signs in the portfolio at all that would be concerning?
Doug Buckminster
executiveLook, I think in the commercial or small business portfolio, clearly, there are industries that are more affected by this. Fortunately, they tend to be industries where our concentration is lower. There are some things about this crisis that have actually improved visibility in a way. I mean we have really good visibility into our customers that have entered into forbearance programs with competitors, right, which allows us to kind of target and think about the precision of our underwriting and the existing customer management a little bit more crisply. But I would say there are no real hotspots within the portfolio right now. I would say back in April, May, all of us had these sort of short-term crisis relief programs, right, where payment holiday, no interest charge, and the type of thing you do after a natural disaster like a hurricane. And we made a judgment that we weren't going to kick the can down the road by continuing to extend those programs. We were going to move customers if they needed to move on to longer-term solutions for repayment confidence, right? So our 12-month financial relief program, which allows customers to reduce their minimum payment, maintain their membership. They don't get their membership canceled. And retain some level of spend utility as well, right? And we think that, that has allowed us transition the portfolio in a very customer-friendly way, in a way that has stabilized the receivables metrics as well.
Craig Maurer
analystOkay. I want to keep this -- try to keep this conversation with investors. So investors are funneling questions to us, and we just got one that I'll just read it for you. Basically, you've made it clear that T&E spend recovery is very linked to COVID resolution. As customers currently divert that spending toward non-T&E purchases, how is Amex able to increase their share of customer spending in non-T&E? And how meaningfully can that move the needle on billings growth?
Doug Buckminster
executiveYes, I mean, I think it's a great question. I mean one of the things we did early in this crisis is decide that we were going to focus on existing customers. The visibility around large-scale prospect acquisition was challenged. Our value propositions tend to index on T&E, as we've noted. And so we said job 1 was taking care of existing customers, which caused us to make a long-term balance of year, large dollar value commitment to our customers in terms of injecting more relevant right for the times type of value, and that could be accelerators in grocery, in dining, food delivery, our wireless and streaming credits on our platinum product, promotions with Amazon and other merchant partners. And we're measuring success right now in terms of how effectively we retain our customers and especially the customers who drive 50% to 60% of our margin on an annual basis, and how well we compete within their wallets per share of wallet. And on both of those metrics, which we track very closely at a very granular level. We feel really good about how well we're competing for our customers' business. And I think we've built some confidence here that has certain natural hedges in our business take effect. So people aren't visiting lounges as much. It frees up resources for us to create new, more relevant value for our customers. That's what we did this year. It has worked for us so far. We're in the early innings. And we're confident that we can, and we'll do that going forward as well. We also just need to, I think, think about -- we think about our co-brand products as like travel products. Actually, like 90% of the spend on a number of our large co brands is in non-T&E categories, right? What they're doing is spending in every day categories to save up and create the opportunity for aspirational travel in the future. And so that billing base isn't as effective as long as consumers believe in the long-term value of those loyalty currencies and the travel that can gain access to.
Craig Maurer
analystSo it sounds like you're implying that the co-brand portfolios are performing -- the travel-related co-brand portfolios are performing no different from other portfolios?
Doug Buckminster
executiveYes. There are -- they're performing no worse than other portfolios. Look, there are portfolios that we have that are doing extraordinarily well, right, certain retail programs, whether it's the small business co-brand with Amazon, whether it's other department store co brands we have outside the U.S. But if you were to look at our U.S. certainly, our cash-back products as all cash-back products in the industry, that rational shore value is performing very well. But I think we've been on record saying, say, our delta portfolio has experienced a more modest compression of billings than our U.S. portfolio is at large.
Craig Maurer
analystInteresting. Well count me one of those co-brand holders with Delta. Hopefully, I get to use some of those miles at some point soon. I think my family would appreciate that.
Doug Buckminster
executiveThat's the pent-up demand I'm talking about, right? We all feel that way. You'd see my father in 6 months.
Craig Maurer
analystIt's there. It's definitely there. So okay. Let me ask you about the competitive response that you've seen because clearly, Amex isn't the only one thinking about these problems. Amex has historically kept their spending levels and support of consumers at a higher level through crises. And I think that's because of the returns Amex has via the network. So have you been able to take a lead if you have been? And what's been the response?
Doug Buckminster
executiveYes. I -- they always say crises build character, they like reveal character to both of individuals and institutions. And I've been around Amex a long time. I'm very proud of the way we've kind of rallied around our customers in this time of crisis. I mean in the times of greatest uncertainty, we signed up for an extraordinary level of value injection, both the product-level value I described as well as what we've done with our 3-month Shop Small program. When we had our least visibility, we doubled down on our customers. And as I said earlier, I think it's paid real dividend as far as we track spend share within our members' wallets. And there's no question that back in like April, we took a hit, and we had to find back as a result of that value injection and some really dialed-up customer marketing. And as I think Steve and Jeff have both said, we see retention rates that are superior to 2019 right now within our base. And I think we've talked about it before, they're better than they were in 2019. And our retention rates, in general, are just extraordinarily high. I mean we retain more than 98% of our billing space year-to-year.
Craig Maurer
analystOkay. I don't think I've heard that stat before. So that's definitely a good one to write down. So wanted to ask about lending. Lending -- Amex is getting more creative in its lending products. There was recently a launch of a different lending product associated with Platinum. So maybe you can discuss how Amex is expanding its lending? If you've been successful in getting a greater share of the lend wallet, which I believe, historically, was about half that of the spend share. So if you can dig into that a little bit, that would be great.
Doug Buckminster
executiveYes. So your memory is really good. Typically, we have mid-40s spend share, and we have low 20s lending share within our customers. I think there's this kind of legacy point of view that our customers don't borrow on credit cards, but our customers tend to account for about 1/3 of industry billings on credit and about 1/3 of industry outstandings on credit. And we believe that our customers expect lending or financing capabilities on their payment products. And we have been growing, if you look back 2019 and the 3 years previous, we probably grew at 2x the industry rate, at least some years 3x the industry rate in terms of lending volumes. There was a lot of investor concern, and analysts concerned at the time about, could we do that prudently? Would we be able to manage through the next crisis effectively given that or was there a surprise, a surprise lending. One of the things we've said and we remain committed to it is we expect to source the majority of our lending growth from within our existing customer base, right, whether that's installment capabilities, term loans or some of the new features you've described. And for us, they're important because not only do customers expect them but they obviously provide some meaningful revenues that we can reinvest into highly competitive value propositions. So yes, we have put both revolved and transaction-based installment capabilities on our full U.S. consumer product set. So historic Green, Gold, Platinum. And we'll be working through a process of introducing those features to our members in the current quarters. We want to make sure that we don't sound tone-depth in terms of the marketing we're doing and what new features we're introducing. But we believe customers expect that. And on installment, in particular, I'm really enthusiastic about that, right? There's a financial discipline to these closed-end installment programs. And they resonate tremendously with millennial and younger generations that start getting used to kind of installment and point-of-sale type capabilities.
Craig Maurer
analystLet me ask you about that because that's -- it's a hot market. It's hard to understand how much it's really penetrated U.S. credit. It seems that the barriers are lower when it comes to an e commerce transaction. For instance, we believe that a firm will be available to every Shopify merchant at the product level as opposed to just the checkout level on those websites. So maybe you can discuss for a minute how you're thinking about those products, perhaps leaping in front of Amex's ability to lend to its customer because of the placement.
Doug Buckminster
executiveYes. Well, I think the good thing about our planet functionality is our customers go to the point-of-sale, knowing it's available to them, and it introduces 0 friction in checkout, right, because on the back end, on their app, they can opt into a plan of 3, 6, 12 months in duration with very transparent fees associated with it. So I think as opposed to having to engage in the purchase path. And I think there are a lot of things, a firm and Shopify, others can do to make that point-of-sale experience more lightweight, reduced friction there. But you can't get less friction than we have in that purchase experience. I also think it's a platform that has a lot of possibility in terms of innovating with our partners, right? So if you think about our airline and hotel partners and the capacity to put that in the purchase path, to put it on their web properties to both remind existing customers of their ability to access that, but also to drive card acquisitions stay in a delta purchase path. I think that has powerful potential.
Craig Maurer
analystOkay. All right. On the card portfolios, Amex has done -- since Steve took over, Amex has done a phenomenal job of getting products on steady refresh cycles, which has had a profound impact on the rate of growth in net card fees. And so has the pandemic caused a delay in that cycle or a delay in the typical new customer account acquisition you expect off of a refresh that might cause a slowdown in those fees and then a reacceleration at some point?
Doug Buckminster
executiveYes. So I think we have done a really good job of that. We exited '19 with north of 20% card fee growth. And this year, right before the pandemic hit, we actually refreshed our entire delta co-brand portfolio and priced for the value in that. So I would say the pandemic has affected a couple of areas. I think it's affected our acquisition volumes. As I said, in Q2, we decided to focus on existing customers. We pulled back on acquisition. That definitely slows the flow of new fee-paying customers. I think there may be examples where we refresh products and have to think about whether we take price at the time we refresh or whether we defer that fee increase for 12 months. I think we're going to have to be sensitive to the environment. But in terms of the commitment to a regular cycle of product refresh, adding value and pricing for that value, both on the back and the front book. We remain committed to that. And I think you should expect that regardless of the environment that 2021 will feature some large-scale refreshes as well.
Craig Maurer
analystOkay. I want to ask you about all the work you've done to support your co-brand partners, especially in T&E. And do you have concern around -- you see some of these announcements that I'm not sure if they're threats or if they're real, when a United goes out and says, we're getting ready to lay off 50% of our domestic staff. Delta has clearly not said anything like that. But the point is, how do you view those partners? Or do you view them as severely distressed? And how is Amex thinking about that?
Doug Buckminster
executiveYes. Well, I mean, fundamentally, I view them as under stress as we all are. But since I do believe in the return, especially of leisure travel, on the back of vaccine, I believe in the long term of those partners as well. I also happen to think we have great partners. We have a really premium set of partners, whether it's Delta, whether it's Hilton, whether it's British Airways, who we just re-upped with. And my view as it was in the Great Financial Crisis was, these are great times to lean in, build partnership and invest together to strengthen our joint customer base, and that's what we've done, right? I mean if you look at the value injections we've done with Delta, that we've done with Marriott, that we've done with Hilton. And these are partners that, as you say, they're under a fair amount of stress, and they have come to the table, innovated with us co-invested to make those products appealing even in a travel-challenged time. And I think you'll see more of that in '21. I feel great about the long-term health of those portfolios, and I feel really good about the partners.
Craig Maurer
analystOkay. We have about a minute. And I really wanted to give you a chance to answer. Amex is really leaned in on digital in terms of assets you've picked up. Resy, Mezi, Cake, Pocket Concierge, LoungeBuddy to name a bunch. How is that all coming together to support your customers? Are we going to see significant changes to the American Express mobile app, which I think is the best in the industry as it is, to bring those capabilities to bear?
Doug Buckminster
executiveYes. It's a great question. And it's one that's alive on our minds as well. And I mean the most recent capability-based acquisition would have been [indiscernible] on the small business side, right? And we have been on the journey to both digitize our existing products and experiences, like dining has always been top passionary for our customers, right? It's -- we have 1 billion dining transactions. It's the #1 request into our concierge and travel. And so digitizing and adding content there was sort of a no-brainer to us. But your point is right. We have seen through the digitization of our products and servicing, a material drop in off-line service, a large shift to online. And that is further fueled by the fact that half of our new customers are under the age of 35. 80% of our acquisitions happen in digital channels. And so that trend plus the content we're adding, right? So you add dining, you add installment-type capabilities, you add new SME product sets. Our mobile product and web product are going to have to flex to make that expanded range of content easier to navigate for folks. There's no question. But to your point, I think we feel like we started a really strong place, right, in terms of our own internal assessment as well as external recognition of our mobile product.
Craig Maurer
analystWell, I'm going to have to wrap it there, Doug. I really appreciate you joining us. I really want to do this in-person next time.
Doug Buckminster
executiveNext time, do that.
Craig Maurer
analystEnjoy the last fleeting days of summer.
Doug Buckminster
executiveAll right. You too, Craig. Great to see you. Thank you.
Craig Maurer
analystThanks. Take care, Doug.
Doug Buckminster
executiveBye.
Craig Maurer
analystBye.
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