Appian Corporation (APPN) Earnings Call Transcript & Summary

May 2, 2023

NASDAQ US Information Technology Software investor_day 198 min

Earnings Call Speaker Segments

Srinivas Anantha

executive
#1

And those of you joining over the webcast. I am super excited about the content that we have in store for you guys today. But before we get started, I have a couple of housekeeping items I need to go through. First, the disclaimer. You'll also find non-GAAP reconciliations for the financial information that we present here posted on Appian Relations website. With that out of the way, here is the agenda. We have a lot of content to cover. I'm personally excited, a lot of the stuff that we're going to cover here. As you can see, the first half is focused on technology and go-to-marketing, the second half, we have a customer panel, partner panel and a financial update. With respect to Q&A, I would request you all to save your questions towards the end when Matt Calkins will join us. For those on the webcast, you can submit your questions in the Q&A feed of the webcast link. With that out of the way, it's my pleasure to introduce Michael Beckley. As you all know, Michael Beckley is the founder, and he wears multiple hats at Appian. He's our Chief Technology Officer and Chief Marketing Officer. I've learned personally a lot of him -- a lot from him to talking about the technology. So with that, over to you, Michael.

Michael Beckley

executive
#2

Thank you. As you know, many of you have met before and the guys of Chief Technology Officer. About 6 months ago, Matt asked me to step in as Chief Marketing Officer. And that's probably not a normal thing you see, but it's actually the third time I've run marketing in Appian history. So it's not abnormal for us. And what I want to talk about is what plans I had, what we've executed, what we have to do for the rest of the year. Our clear urgent priority is always pipeline. And so that's been my mandate to double the pipeline. And the way I said about doing that was, first and foremost, to differentiate our messaging in an increasingly crowded low-code market. And so we did that, and I'll talk a little bit more about this later, but primarily by shifting from leading with low code to leading with process automation, powered by low code in our new Data Fabric. And that's been very effective already. And of course, to increase our market awareness. Appian has been really a quiet company for a long time. We haven't run massive brand marketing campaigns in our history, the way you expect tech companies to do. And yet, we've somehow built some significant scale and nearly $0.5 billion in revenue. And so -- now I think it's time when we have the ability to invest in building our brand, and now it's the right time to do it. So how do we go about doubling the quality pipeline? Well, first off is that targeted segmented messaging. And you can imagine as CTO, the first thing I did when I took over was a data-driven analysis of who buys Appian and why they buy it. And not surprisingly, I found that they were buying us to automate their complex processes to modernize their case management systems for digital transformation of mission systems. And so the natural conclusion was to think like an investor, like if I was a private equity firm that had just bought me, what to do is to focus on those high proclivity buyers. And so leading with process automation use cases for low code was the obvious answer, and it's been very effective. And the pipeline is already up about 44%. So that's the main initial cut. The second thing is to revisit our content and our website and our engagement with our buyers and their entire buyer journey, how recognizing that today's buyers are far more sophisticated and they have a lot more information than they've ever had before. And therefore, you need to speak to them more specifically about exactly what problems they have and how we solve them. And so the old marketing department was great at creating content. The new marketing department is creating technical content that exactly answers questions that a buyer will have about what's Appian's architecture and what is Appian good for and what distinguishes Appian's feature set from our competitors. And that is something that I was uniquely positioned to execute. You see that evolution on the website, and this is actually not even up to date. The website on the left was what we inherited, where it was all about people and more abstract. Now we're actually -- and we focused from low code to and work to end-to-end process automation. If you go to appian.com, you won't see these happy people anymore, you'll see actual images of the product because it seems obvious that we should be as software company showing you what we are and what we do. And so I would invite you to go to appian.com to take a look for yourself. The other major thing I did was take our biggest R&D investment and make it marketable. And that's the data fabric that you all know. But we've been working on this for over 4 years. This is a massive, massive R&D investment, our biggest ever and creating this virtual database that you heard Matt Calkins talk about this morning. And it's patented technology. And for years, we just called it low-code data features. And it was not having the kind of market impact and not driving the awareness and not driving the segmentation that we expected or needed. And so last year, I took advantage of the latest release, a bunch of new functionality to package all of those low-code data features up into what they really were, which is this differentiated data fabric and launch a new brand and do what people said we couldn't do, which was to get people excited about technology. In fact, our PR agency at the time told me that no one would care. No one would write about a technology without talking about it in terms of human interest or a customer story. That -- all they cared about was what's Appian's culture like and what are our DEI initiatives. They just did not want to write about technology. So I fired the PR agency, created this brand and next thing you know we have incredible coverage and data fabric and uptake in it. We've written about it in Forbes and all the tech press and it's now a whole category that's widely copied and emulated, you see. Companies like IBM running a nationwide ad campaign, claiming that you should build data fabrics, which is great because they don't even have one. But certainly, this is effective, and it's what's driving our lead gen. And people are clearly understanding how Appian's approach to low-code is widely different from the big tech. This is the complete suite, anchored by the data fabric, highly differentiated from other participants in the low-code market like the companies like OutSystems and Mendix that have nothing to say about process optimization, process mining and certainly don't have anything like a data fabric. They have an integration library, and that's about it. And so this is a highly differentiated approach for those most valuable low-code scenarios where you're actually automating a business process, not just building a simple app. And I've also refocused our marketing on our top-performing segments. So that we can more efficiently scale the business and develop integrated marketing teams that are combining our industry expertise, our customer stories, our PR, our analyst relations, around our clearly differentiated features for there are design for the needs of each of these different segments. So in financial services, we're talking about risk management, regulation, compliance, and customer onboarding, KYC. In public sector, you see our contract writing solutions and case management. In insurance, we have our connected underwriting solutions and our strategic partnership with Guidewire in life sciences. We've made great strides in specifically helping with pharmacovigilance, clinical trials, clinical trial startup and of course, deviation management. When there's manufacturing deviations, clients like Merck have saved themselves close to $100 million by being able to get back into production faster when there's a quality problem on the production line. So this is the kind of direct story-based marketing to specific buying personas that is working. And the next level of this is account-based marketing, taking those relevant powerful stories and tailoring them to the unique needs of each of our high-value customers. And what is unique about our approach to ABM is now, of course, we've injected a whole new technology stack into this so that we're using machine learning models to accurately score and predict the buying patterns and stages of our prospects. And we're working with our partner community to engage them. So for example, with a very large global bank, I'm not sure if I can use their name in front of this audience, so I won't, but 1 of the top 3 banks in the world, we've been working with for many years. In our ABM strategy, we involved a partner, and they were able to introduce us into another segment, the wealth management part of that business, something we've not been able to get into alone. So we're coming to our partners with a powerful value proposition. It's technology, it's dollars, it's the credibility of our past work in that client and differentiated technology, and they are just bringing us in and making that introduction. And so that is efficient ABM. Product led growth is another part of our strategy that matters, and that's driven by our Appian community addition. So we released this a couple of years ago, about 1.5 years ago, free unlimited access to Appian's base-level product. And sure enough, it's driven rapid growth in the community, over 200,000 developers and it allows for those highly qualified prospects to those developers to build solutions, prototype them, show them to their bosses, get budget approval and then come to us for a quote. And so when we see leads coming out of this system and directly into our new automated pipeline, we see fantastic conversion. So it's still another strong part of our strategy. And then yesterday, we had Partner Day here with hundreds and hundreds of partners. I don't know if any of you were able to see that. We are spilling out of the room. We couldn't even hold them all. And that's partially because of this new strategy we've been executing that, our go-to-market leaders call One Appian and driven by our new partner leader, Merck. And what I have done to support that in marketing is make it clear to all of the integrated campaign teams that whatever we do in marketing, whether it's a webinar or a physical event, a happy hour, a Tech Taco Tuesday or it's a white paper we write or an interview we're doing with the journalist that we engage partners wherever possible. And all this content you see is what's been created in the last few months in support of this strategy. So before we begin doing anything and spending any money in marketing, we think about who will sponsor it, who will bring their customers to this, who will bring their prospects, how do we co-brand it, and the results are starting to pay off. That's the marketing strategy. And I don't know if we want to take a few questions now, if we want to save them to the end. I'll leave that to the...

Unknown Attendee

attendee
#3

Save it to the end.

Michael Beckley

executive
#4

Save it to the end. Great. So I look forward to your questions, but it's been an exciting ride, and really happy to see what we've accomplished. And now for the CTO priorities, I'm going to turn it over to Malcolm. Here? Just getting mic where you are, in the back. I can't see with the lights. So our Deputy CTO, Malcolm Ross is going to take you through our AI investments. And of course, we'll talk a little bit about generative AI and ChatGPT and whether or not it can write Appian [ same ] code. And if we can teach ChatGPT to speak Appian. So -- and I hate suspense, so I'll tell you, yes, we did it. We thought it. So -- it's -- and it's pretty mind-blowing. It's pretty cool. What we can do now to make developers maybe 2 to 10x as productive as they were before. But that's just one type of AI. And I think what we've done with low-code AI that Malcolm's going to take us through is even more interesting. So got a clicker for you and it's your show.

Malcolm Ross

executive
#5

So to talk a little bit about where Appian's focused on artificial intelligence. I trust a lot of you saw the keynote this morning, and it's all a variety of areas inside the product. One of the main focus areas that we talked about in the AI skilled design here is the intelligent document processing use case. So IDP is a very common use case that we expect a lot of our customers be asking for. This is basically the automatic processing of communications, documents and extraction of content across a number of large enterprises. The second area is AI for low-code. From this perspective, we saw a little bit of a taste, I'm going to go a bit more here on how we're applying it for accelerating the next level of low-code development. As we shared, we unveiled low-code really in our IPO back in 2017. And what we see with AI technologies, it's going to take it to a next level to break down the communications of how humans express their intent to build applications and software. AI for process mining, you saw our vision for Process HQ and [ Adam Glaser ] will be covering that in more detail in the keynote as well. And then AI integration. We also recognize that our customers will want to integrate to open AI into other AI services so having package connectors to it. At the top level, Appian maintains orchestration layer of all these, how do we unify these different AI services and in processes. So our OpenAI plug-in, as mentioned before, is available today. We announced this at the keynote to allow you to easily connect to these generative AI services and combine them inside the overall environment. And we lead this also by technology partnerships. So we want to remain an open platform that allows our customers to not have to be locked into whatever Appian provides, but orchestrate services from Box, Google, AWS, Azure, partners like Guidewire to have a layer that sits over all these different environments. On the case study, a Guidewire perspective, this is a very important go-to-market for us in the insurance space. Guidewire, as you may know, is a leading insurance provider. We have a strong relationship with them. We were at their event last October, where the CEO was talking about this to allow us to amplify our insurance go-to-market models with the integration to the Guidewire platform. It's a high-demand asset we see from a number of our customers in the insurance space. And going on, of course, I'm going to dive into a little bit more detail on our AI strategy and show off some specific areas. Where we see our market advantage and specifically the AI skill designer, a little bit more depth on where we're going there and also the generative AI features that we're going to be -- give you a preview of what Mike is going to actually show stealing your thunder, I get a mic here. But where we see our AI advantages is first going to a Gartner report. As a lot of you know, maybe Appian has been using that low-code [indiscernible] for many years. It has been a great amplification for us. But the low-code phrase, it's safe to say it's commoditized. I don't know of any enterprise vendor who I think is relevant if they don't have a low-code facade on their product. To me low-code is like cloud. Where -- when cloud was launching in the 2000s, it just made sense economically for our customers. You can have a great amplification effect of adopting cloud services and not spinning building your own data centers. Back in the day I work at, Marriott Corporation as a consultant. And I remember, we had a huge data center in Rockville, Maryland that through great cost they invested and built in. And now, of course, they're all running inside cloud operations. Low-code in that same sense is about customer value. How can I get customers to adopt the software as easy as possible to gain value. A high code experience just sits in the way of customer value. Now where we've been in low-code is we're right emerging from as Gartner says this period of low-code for IT democratization. That simply means that low code is a tool that's being adopted by almost every single enterprise. The focus of low-code, as Gartner says, is moving towards what they call hyperautomation. That's a proprietary Gartner turn. But what they're talking about is specifically the unification of automation technologies and a holistic process, that's hyperautomation, which I see we're right here right now. This to Gartner is mainstream adoption. So I think we're at the cusp of capturing that market interest in hyperautomation as we plan our product. As Matt said, we imbue AI in all aspects of our entire platform, from our AI Copilot for design time guidance to back in AI services, which are unknown to our customers, they just automatically tune things behind the scenes in our new AI skill designer. And then we allow them to build applications that imbue AI across their automations, taking in Appian's native AI services for claims, for contract writing, for customer communications and accelerating those through automations. We also feel that we have a distinct advantage in our data architecture. Matt got into this in the keynote session this morning. And our competitors are basically trying to push customers towards this. They're saying, please move your data into our cloud, and then you can build applications around it. Our opinion is that, that's just an impractical request by customers. They're going to have Workday. They're going to have NetSuite. They're going to have custom-built systems. They're not going to be able to replace them with a platform or platforms. They need to be able to connect those systems. So we feel like we're on top of this market with a data fabric architecture that connects that data and makes it a holistic model. Now this also gives us an AI advantage because this is what you need for AI. I need to be able to see that entire scope of enterprise data so I can use that to train AI models. So that's where we're going to be going with us is really using that data fabric as a competitive edge to really broaden the scope of how we can train the AI services to every single piece of data across the enterprise. And how this works, of course, as [ Anelise ] showed in the keynote is we connect data. So we don't force our customers to put data in the Appian database, which you do provide but they can simply connect to Salesforce. We have a low-code connection right there. They can connect to SharePoint, connect to Oracle, and now they manage this as one holistic data model. So it makes it amazingly easy now to just work with the entire enterprise data set without having to worry about costly API integrations between systems. And something unique that also Matt highlighted here is that security and optimization layer inside the system. The security layer I've had many conversations with CIOs about this. I always challenge them to like tell me the product that you can do this in without our data fabric. And the use case here specifically is -- I'll take an example where I have maybe a customer information, customer tiers, regions and sales force. I have order information over here inside the SAP environment. And I have employee information in maybe active directory or some employee database like Workday. I want to take employee information and say, well, I only want the employees in the United Kingdom to be able to see customer orders that are in the United Kingdom as well. So that requires them to say, well, I need to take regional information about an employee, map that into metadata over inside the customer information, inside Salesforce, then also map that over into the Oracle system and creates a security model that bridges that data fabric. So I can restrict the data inside the system to make sure people only see the data they need to see. This also is important things like GDPR compliance, other areas where you need to create the secure data layer across that composite data. Appian, I think, has a distinct and unique advantage here. And then behind the scenes, what we're doing with our AI data model is we're optimizing it continuously. When you build an application in Appian, you might build it one way the first day. So for example, I might build a pie chart. That pie chart aggregates data on a specific metric or column. Now in the old days before a platform like this that did a Data Fabric, if I was a developer, I would need to say I want to build that pie chart. And now I want to make sure that pie chart doesn't take 10 seconds to render. Well, I need to go talk to a DBA, that DBA then team to sell them, "Hey, can you tune this data model, apply index or review or things that DBAs do to tune the data model." Three days later, they get back to the developer and say, "Hey, I improved the data model. Can you tell me how that's working for you?" That slow cycle just delays that entire process. What we've done in this layer is provide automation, artificial intelligence to intelligently detect how the developers are building software in the Appian platform. We know how they're manipulating data in the data fabric. We automatically reshape that data inside the back-end system, completely eliminating the need for DBA. There are no views. There are new indices. The database is now connected to the intent and now it automatically changes the data model based on the intent. So diving to AI skill designer. We also have a big bet that while public AI is getting a lot of the attention in the marketplace, the challenges enterprises will face is how do they distinguish their business using artificial intelligence. Whether they're financial services, insurance, trucking company, AI needs to be imbued into every single business. And if they're using a public AI service that everyone else has access to, how are they going to distinguish themselves from a competitor? So there's going to be a pressure for all those different businesses to become AI-led businesses as well. To figure out the best routes for trucking, to figure out the best way to process claims that actuarian maybe was doing before, the best way to onboard a customer and financial services using AI models. So we believe there's going to be a focus really on private AI that allows them to easily train on their data sets and build AI models that are unique and never share to their enterprise. And they're going to need a platform that satisfies that. That allows them to securely develop those AI models. And that's why we launched the AI skill designer. So as we said, the AI skill designer, right now is focused on the use case of intelligent document processing for e-mail classification, document extraction and document classification. This is the first iteration of it. We intend to continue to develop on this to build this out even further. What we've done in the first use case here is so remove the need for data scientists, I know the differences in AI algorithms. So instead of having to know what AI algorithm is best for what use case, we focus just on the use cases. We know those AI algorithms already and we make it easy and intuitive for our customers to simply choose the use case they want to apply the right algorithm too. Behind the scenes, we have a net [ neurograpengine ] that's automatically trained for that specific use case. Next, they're going to basically train the information through intuitive screens. All they do is upload their data sets. Now for training e-mail, they simply upload all the e-mails. This is a specific type of e-mail, maybe it's customer onboarding. Maybe I have another type of e-mail, which is going to be multiple types like federal contracts, analyst e-mails. I can set all the different types of e-mails I have. We will use natural language understanding to look at those e-mail content and identify which e-mail was the intent of which one. Why do you do this? Well, through artificial intelligence, we can automate the routing of communications. If you're a business dealing with hundreds of thousands or millions of customer communications every single year, you can use artificial intelligence to triage those and route them instantaneously using AI models. And of course, how you do this is simply drag and drop and place those inside the overall flow. So it's a low-code experience. We're basically saying, well, here's my process for ingesting an e-mail. And then I want to classify the e-mail. They want to take the documents, figure out what they are and extract the content from it and load it inside the system, all automatically inside the system. And of course, as well, you can go back and measure the performance of those AI models over time to see how effective were they, what was the percentage gain inside the system. Now all the talk also is about generative AI and the close out of this section, generative AI is really interesting. I'm sure -- has everyone played with ChatGPT already, right? I still find people who haven't heard about it yet, so it's kind of odd. But what we've been doing behind the scenes is teaching these large language models through some custom access we have, the nature of Appian's sale. So what you're looking at right here is the declarative expression language that back ends the Appian low-code experience. So when our customers are dragging and dropping and building UX, the machine behind the scenes understands it as this expression language. And this is what we use as a single point for training AI models. So what we've been doing is -- this is all, again, experimental prototype work that we're working right now is how do we maybe extract these sales expressions and teach the large language model how to properly understand the low-code experience as well as create embedding vectors that numerically describe and represents sale expressions. Now this is the machine translation that occurs in the AI model. It creates numerical probability vectors that are going to basically say, what's the probability of the name of this function being this and its correlation to other functions with a specific intent. So this is kind of the machine representation of artificial intelligence. What does this look like? Well, we take these features and the AI structure and then manifest them in productivity tools in the low-code design experience. So here, we see, well, if I just want to search for information, I can type a natural language search and using artificial intelligence, it automatically finds all the design objects in the IDE that correlate to that natural language. Before, if you know search, oftentimes a keyword base and said using key words, I just type whatever, hey, can you find all the things that are about this, and it goes ahead and finds those. Simple tool. Another example inside of here, let's go ahead and copy some sale code, what we call here, this is expression language and then ask it to generate natural language descriptions. Another example. This is often called documenting an application, how do I create documentation and natural language that describes what the software does. Again, achievable by having this training model on Appian's design framework and then having it naturally describe that context. Let's do a little bit more. Maybe we want to have an AI Copilot inside the interface designer. And this interface designer, we want to -- instead of having to prescriptively write a rule, we just want to have it tell us what you want to do. You want to calculate something, please give me a tax calculation for the state of California. But in this case, let's just go ahead and type and say, please give me the list of all service requests, which refer to equipment installations of a sub-location of warehouse. So it's a complex query and then it just automatically generates the proper code for you based on that query. And again, this is the machine representation, the expression language, but all of this is represented in the Appian product from our end customers as a low-code design facade that we see right here. So automatically, during what I would normally do as a low-code developer is point and click and select all the data I want to filter, instead, I just naturally -- natural language [indiscernible]. Cool stuff, but let's maybe combine it a little bit more. So then we are having some fun in our experimenting engineering side. How can we maybe combine large language models with other things we do, like AI document understanding that we just talked about. Well, Appian knows what documents are, we can extract the content from it. And then also a unique feature of Appian is that we can do real-time code validation. So we can tell you whether a software application is going to run or not and tell you all the errors in it. Well, if we don't -- instead of telling us human, what if we created a loop here, that automatically told the large language model, hey, correct yourself. Hey, this is wrong. This is wrong, And then combine it with a document understanding. Now let's see this at an end-user experience. So I might want to say, maybe I work for this company called Moller, and I want to build a new digital form. I have my branding here, but I need to fill in all this content. And the content I want is a warranty claims information. So they have this complex PDF form. So through document understanding and natural language where I give a description of make all the section headers title green, it automatically scans the entire document and build the entire experience for you. So it's digitizing this PDF into an application that can be used right away. We're also writing the sale code dynamically and then automatically structuring it properly. So it's validated in real time, you never see a air message. So very cool stuff. And another final kind of demo here. Another exploration of some of the other things, actually some more tomorrow. But we've been working on a predictive core restructuring algorithm that we can also combine with the data fabric. This is just going to try to make it easier to query the data. So we'll see a demo here first and then combine it with a large language model to introduce a business intelligence capability across the data fabric. So imagine, again, they have a data fabric, it rolls up all the data in enterprise and this one object I can then query, and then as I want to query it, this predictive querying language predicts kind of what the next object is you want. It's a bit prescriptive, but it makes it very intuitive for basically a nonskilled user to structure the query and then Appian uses intelligence to automatically know the best way to represent that data, whether it's a single value, a pie chart, a bar chart. And then they have a low-code design experience a point-and-click configure to fine-tune that right here. Kind of nice. It's predictive. It's not natural language yet. But what if we then talk to the natural language system, how to basically understand this query. So one of the challenges is, if I say some of. Well, how many different ways can I say some of? Please tell me how many, how many are there? What's the count of? Can you just tell me what -- how many customers I have. So there's lots of different ways through natural language to express that. So then we can correlate natural language to these key objects inside of here. And look, sorry, I actually didn't have that one. You'll see that one at a keynote tomorrow. So what that's going to do is essentially is allow you to automatically, these natural language that correlates this to calculate all these individual elements and generate this. So this is all, again, to probably summarize prototype work that we're working on around generative which is going to have an amplification effect of the speed to value for building applications in AI. And then also as we sell the AI skill designer using AI inside the applications to automate more routine from our customers. So with that, questions? Or pass it off to Suvajit as our next presenter.

Unknown Attendee

attendee
#6

Yes. I mean that's all. That's a pretty deep technology road map around AI. Just curious it's all very new, but especially when it comes to generative AI, but how are you guys thinking about monetization? Is this going to be kind of table stakes for a lot of companies to embed or just...?

Malcolm Ross

executive
#7

Well, I mean, going back to those AI advantages stuff, I think in the long term, we offer our software as a platform, a platform for our customers to build innovations on. So it's a matter of how well does that platform satisfy their needs, prepare them to create AI innovations. So the first thing really is around the data fabric. That's a distinguishing quality because data is the lifeblood of AI. If you don't have a good wrangle of your data, you can't create good AI models. And we believe that data fabric is going to be distinguishing element. The other side is, we are the owner of our own low-code framework. So we have a lot of -- if I go back to the sale areas like here, for example, this declarative language is unique to Appian. It's not only our own language, which allows us to manipulate it and then create AI innovations on top of it, but also as a source of many of our patents around the overall low-code product. Almost all of our other competitors are using things where they're just using JavaScript, HTML, public source. I would say this is going to be very hard for them to distinguish competitively using a platform of logic expression that they don't really own specifically. So I think this is also part of our secret sauce that's going to give us that competitive edge. And then, of course, finally, Appian is known as a low-code vendor right now. we're known as automation vendor. We have that market brand cachet that I think will be very attractive to customers as far as their correlation of expectation of these skills to what we're providing as well. If that makes sense to question.

Jacob Roberge

analyst
#8

This is Jacob Roberge with William Blair. You talked about this morning during the keynote, a lot about private AI, and you mentioned it a few times here. What's differentiated about that? And is the data set that your clients are giving you large enough to really train these models off of when you're going up against those public AI models that might have a much, much larger data set because the data is endless versus your private AI model.

Malcolm Ross

executive
#9

Well, the -- it's not -- to understand private AI, it's not our private AI model. It's the expectation that customers are going to want private AI. So the difference between a public AI service, which exactly as you say, has a huge data model is that it also is a huge generic AI model. It's not representative of that company's unique business. So that company's unique business, they might have millions of customer communications every single year, which never go into that private AI model because of there private communications with their customers. So how can they create trained models on their private data such as e-mail communications, while making sure that they're not just sharing that with a public service. So our anticipation is really that while these public AI services do become useful at a generic sense, a great example is natural language understanding because we all hear, I think, speak English. So having an AI model that also understands English is useful for everyone. But how many of you are medical experts? That's proprietary knowledge in a specific person. So that's kind of an equivalent of unique knowledge that enterprise has and how can they create those custom AI models on their specific knowledge, which is what we call private AI. And so private AI is really a motivation by customers to be able to differentiate using AI but not relying on public services by having low-code tools to build those proprietary AI models. Does that make sense? So other questions? To you, Suvajit.

Suvajit Gupta

executive
#10

All right. For the next 20 minutes or so, I'll talk about our platform and some of the unique differentiators. So first, just a few simple contextual things. You hear all these phrases, high code, low code, no code, what does all that mean? So Appian actually does all 3. So we are a low-code platform in the sense that almost everything in Appian is done by drag and drop, point and click, no computer science is really required. And with our solutions, which I'll talk about in the end, it's no code. You don't even have to use the platform. You basically get a solution and install it and configure it. And we do have ways to extend Appian to do high code. If necessary, if you need a specific interface component that we don't have, you can write it to yourself, you have an SDK, so it allows that escape hatch. Same thing on the server side, we have plug-ins, and that will allow you to write, say, some Java code that you need to access some legacy system. So we kind of have that as well. But we allow you to integrate all 3 of these, but it's primarily a low-code experience. So if I had to summarize, so first of all, I've been at Appian for 10 years. And as I talk to customers and I met a prospect earlier today, the simplest way I found to explain what Appian does is that we allow people and data and processes to work seamlessly together on this unified platform. And there are 3 sets of people that touch Appian. First at the bottom left are the users of Appian apps. So once you build an Appian app, whether you do it a partner does it or our services team does it, people come in and use those apps many hours a day. And we hope that they find Appian apps to be -- help them. They'll say that it's easy, it makes to be productive. That's what we love to hear. Those apps are built by Appian developers. They do require training and we prefer certification. And we hope that Appian developers, if you ask them, and there are many of the conference. Hopefully, they'll say that Appian is both fast and powerful. It's actually hard to be both. Some of our smaller competitors, they might even be faster. Some of our bigger competitors might even be more powerful. We really feel that we're right down the middle, like we are very powerful, big customers can build whatever they want. And we have this like the Appian guarantee that we put our money where our money is with speed. We say that in 2 months, 8 weeks, we will build you an enterprise app and deliver it to you. So we're doing that. And then another thing that happens with Appian is that once you build the first app, people usually are suspicious. Like you're telling me in 2 months, you'll give me an app because their experience is that every IT project, they'll go and ask about, hey, how long does it take? The answer is almost doesn't matter what the project is 3 to 4 years, and I can start for another year. And by then, you'll probably be on the next job, but it doesn't matter. So we -- they don't actually believe that in 2 months, they'll get an app. And once they see that, they go, "Oh my God." And then that's why our retention radiation is as high as it is. people start building more and more apps on Appian. And these are not distinct sideload apps. They're all connected at the platform. And then administrators basically upgrade Appian, hopefully once a quarter, if you're on cloud or maybe twice a year if you're self-managed. But they stay current with Appian and all these apps continue to work well together. So this is a busy chart that just shows that we have millions of lines of code inside of Appian. It's a 20-year-old technology that's matured with almost 1,000 customers, but these are the 4 pillars that I'd like to explain what does Appian provide. You've heard about the data fabric. So that's the starting point often, that we will layer on to your enterprise a set of what we call records and they allow you to bidirectionally get data into Appian, where you can do things to it and then you can write it back to where it came from. We have a lot of automation technologies. You've heard about the document processing for e-mails and paper. You heard about RPA. When you don't have APIs, it allows you to [ bot screen scrape ] those screens. And then we also have a lot of integration technology on the server side. And we actually prefer that to bot. So I don't use a bot when there's an API, and we have 15 years' worth of technology that allows you to integrate with whatever is out in the enterprise. And then the total experience is about building an app in Appian, and I'll go into a little bit more detail about how you can build it once in Appian and through our patented technology, it runs everywhere. It runs on all browsers, smartphones, tablets, Android, iOS, whatever users prefer. And the latest addition to our portfolio has been the mining technology. So mining is, again, not new. It's kind of like RPA. RPA used to be called screen scraping, and then it was an amazing marketing gig. They pulled it off. They call it bots and became worth billions of dollars. With mining, again, it's a 20-year-old technology, but now we believe that it's ready for transformation. So instead of having a mining vendor such as Celona, they'll come in and spend months, if not a year, looking at your enterprise, interviewing people, sucking in data, then they'll show a crazy picture, nobody can comprehend and they'll leave you with a report to tell you all your problems. And then it's up to you to figure out what to do with them. And then you might hire an Appian or ServiceNow or Salesforce to try to implement some of those issues, whereas our vision is not that at all. We believe that having the sum of the same umbrella, we almost want to start you off with an Appian app, and I'll tell you how then that can get mined, and you can see it's doing what you're supposed to be doing. And you can iterate in under one umbrella very rapidly. And that's actually quite transformational. I'll show you some examples. But mining will be deeply integrated with our platform, and it starts with our Appian world release that is shipping soon. The 3 things at the bottom, those are notable. Those are the 3 ways, and I'd like to distinguish Appian. Some of our bigger competitors, they've acquired some of these pieces and they've strung them together. But we spend a lot of time making sure that these 3 things are there for every piece of Appian, that is, first and foremost, low-code that you don't have to program, you're going to be able to drag and drop, point and click that allows us to allow customers to learn Appian in 2 weeks. And they can join the team in 2 months. They're a productive member of the team. Later that year, they're hopefully leading that team. So low-code everywhere. The second thing is everything in Appian is unified. These aren't acquisitions thrown together and leave you to figure how to make them work. We spend a lot of time making sure that every part of Appian, if a bot crashes an Appian, a human can pick it up and finish the work. If the bot got refused because the user experience change, the user can -- the developer are going to be program the bot. These aren't handoffs between different vendors. And so that's something we take extremely seriously. And during my time here, when I started, we used to say that, oh, we're not going to acquire companies, and that's what the big boys do. And then, of course, as we grow up, we did acquire 2 companies. But my team has made those 2 acquisitions disappear into the fabric of engineering. You cannot now tell whether it was an acquisition or built my team, now they're part of our team now. But that unification with RPA, with AI, with IDP, all of that you'll see in our platform, it really just works seamlessly. And that's one of our strengths. The last is that our customers are the biggest companies on the planet. They are running their business on Appian. So we take that seriously to gain and retain their business, we have to be enterprise-grade. So that means reliable, scalable, secure, performant, internationalized, accessible, I can keep talking. There's a lot of reasons why [indiscernible] costs what it does because the value is tremendous once you implement on Appian. All right. So I wanted to just spend a few more minutes explaining if a few people in a garage wanted to do what we do, why would it take them a while because I want to show you why Appian is different and distinct. The first is, even before I joined, Appian spent 10 years basically eliminating Java coding, right? You had a process model, you had rules where you could define your business logic without coding. And it took them a long time to build that. I joined 10 years into the company's life cycle. So that eliminates an entire layer of app servers and high coding. So that was the first thing that we did. The next thing we did for the next 10 years during my time here is that we've entered this technology called SAL, which has eliminated all the high coding from a JavaScript, HTML, CSS. First of all, you have to learn and master 3 distinct languages, if you will, to build a web app. And we've made that all go away. You saw some of the screenshots from Malcolm where it's something you just do in our designer. You just take a pattern and change it connect to the back end and you're done. So that was the big thing. And all of these, by the way, are patented technologies. And this is why I'm saying that it took us a long time to build SAIL, and we have 3 patents on it already. We have patents on the build one runs everywhere. We have a patent on automatically, we parallelize the query, not paralyze, parallelize, right? We can find out that your UI is calling SAP, Salesforce and PeopleSoft. And we can farm out the queries to all of those things without having you to do anything. I have a masters in software engineering, and I'll tell you that parallel program is one of the hardest things. I've heard somewhere like 2% of developers can do parallel programming. So you don't need to do that stuff. We'll take care before you. So a lot of great technology there. And the last thing we've done in the last 5 years or so is what we call a data fabric. And I've been in software for about 35 years now. This is my ninth job and third IPO. And I'll tell you, I've filed a lot of patents. When we filed the SAIL patents, it took the traditional multiyears to get approval. You filed with the patent office, there's an almost immediate rejection because a patent is a novel solution to a unique problem. And of course, they first don't believe it. And over the years, we actually built an Appian app to track our patent filing because it takes that long. And when we submitted the data fabric, we unified basically a transactional database with an analytical database. Those have always been separate worlds, and we pulled them together into a patented technology, and they gave us a patent in 2 months. It was amazing. I thought it was a rejection. They had never seen anything like this approved, right? Pretty incredible stuff with clients may say so. So let me dig into a little bit of the big picture of Appian because at the conference today and some of you, I know you've been around Appian for a while, but we have so many piece parts now that I think it's worth a picture. It's worth a thousand words. So first of all, going way back when, we are a great BPM tool, business process management. So users down there can submit forms and interact with the system through workflows. Those workflows are powered by rules, decisions, process models, and those are all things that we have built into Appian. Then of course, it's not all about the workflow, it's about data. A lot of the data comes from these external systems I talked about and with our data fabric, can integrate to anything in your enterprise. And I talked about the total experience. Now with the data and the workflow, we surface those up as applications. If you're doing field service work, you can use our mobile apps. If you're in a federal basement where there's no Internet, you can use us offline. If you're a financial adviser with 2 big monitors, you can use it at your desktop, right? You pick what you would like to use. So total experience is about that build one runs everywhere. We've extended our data fabric through a lot of integrations. We're an open system. So we love, rest and soap and open -- all the open standards, we follow that closely and make sure that we continue to integrate with the latest greatest. When there are no APIs, that's when RPA is useful. And I think what I've seen over the last 5 years with RPA vendors coming online to a person with a hammer, everything looks like a nail. So they actually oversold RPA. You should use bots only when you must. It's not good to run bots because bots are running on unmanaged environments. They -- dirty secret, they crash a lot. And they're not always precise because the UI changes, the bot gets confused. So we basically recommend using RPA, when you must. And in all other cases, we prefer server-based integration. It's running on a hostile environment. It's stable. It works and it scales. So we have all of that. If you need RPA, we have it built into Appian. We have intelligent document processing. Malcolm talked a lot about all the AI we use. But over the last few years, we've really specialized in using AI for document extraction and classification. And first, when you get lots of paper or e-mails, we need to use classification to send it to the right department. Is it a customer complaint? Is it a lawsuit? Is it an invoice, right? If it is an invoice send to the finance department and then they can extract the billing address the payment amount and the due date and send them a check, right? So again, all done through AI and customers that have been using some of this automation, they report 85% straight-through processing. So the other 15% is there when they can't figure out somebody's bad handwriting and humans are still smarter than bots at least. I don't know about the AI. So portals, people ask me throughout this conference, what is the feature that I'm most excited about. And this year, I have to say portal. So for the first 9 years of my decade at Appian, we were relegated behind the corporate firewall. We could only run business to employee apps, because Appian couldn't be put outside the firewall. Last year, we shipped portals, and it's off to a fantastic start. We actually announced it at last Appian World, and we had 10 seats for beta customers that would help us mature the technology. We had 60 people in line. So of course, we took 10 and they're all happy customers, companies like Netflix and Victoria Secret. They've adopted portals and are building several of them. So what is the portal? A portal allows you to essentially put an Appian interface in front at a very high scale and with a very high user experience fidelity. And I'll talk a little bit more, show you some screenshots, but Portals is amazing stuff. Now you take the same Appian that you always loved and you can use it for your vendors, for your customers, for your partners and put it outside the firewall. Almost there with the picture. Everything I talked about again, low-code, drag-and-drop, point-and-click. Mining essentially is now built into our fabric, so that any app you build in Appian. I'll talk about how that's automatically mined and gives you some great insights. You've seen some screenshots, but I'll show you 1 more in my presentation. We are always in the process of modernizing our technology. So a few years ago, we moved away from Google Web toolkit, which powers a Google Mail to react and react native that powers Facebook. It was better technology. So we shifted our entire tech stack from one to the other, and our customers didn't even notice. Okay, there were a couple of bucks, but we have fixed them, right? We basically got your entire applications to -- like we lifted and shifted to better technology. We're doing that on the server now. So every Appian app written since the company started, still runs on Appian and now it will be run on top of Kubernetes and Docker, which is going to have a lot of benefits, and I'll talk about that. Our customers often to build internationalized apps, localized to different currencies and daytime formats. We allowed that to be done very seamlessly now because many of our customers are Fortune 100 organizations, they have global reach. And last but not least, if none of this impressed you because we've taken 3 to 4-year IT projects, made them 2 to 3 months. How about 2 to 3 weeks or 2 to 3 days, right? That's what our solutions provide. So during the pandemic as one example, we built a solution called Workforce Safety that allowed people to come back safely and work through the pandemic. I got the Pfizer Shot. Pfizer is a customer true story, they used us to survive the pandemic and build a vaccine. So pretty cool stuff. So solutions are basically our no-code approach and hopefully, it will continue to grow as a significant part of our business in the coming years. All right. So process mining. So what -- what is the big idea. So this slide shows you an example from Appian. So like any company, we sell stuff. And when a salesperson needs a price quote, they come back to Appian, and it involves a lot of people across multiple teams probably using NetSuite and Workday and Salesforce and I might missed a couple. If you, as a business owner, if our CRO wants to know, why is it taking so long to get a price quote and Chris is nodding back there, as the business owner, he may be interested in reducing cycle time. He wants to make his quarterly numbers, right? So maybe our cycle time is 35 days, but it should be 7, right? You would not even know that. And so as a business user, you want to know about business impacts, right, cycle time. How about cost to generate a price goal? How about your carbon footprint, if you're -- if you have the ESG guys after you, right? So these are business metrics. And with our process HQ that Matt announced, you're going to see these in a UI that anybody in this room or even your bosses can understand. It's very simple. If you see that the cycle time is not what it is, Chris can double click and find out what's up, right? Oh my god, legal approval is taking too long, right? Maybe we need to hire some more lawyers or so you can find out and fix part or maybe it's an opportunity for automation. Maybe there's a whole part of Appian that's not being leveraged and you can further automate. So how do we do all this magical stuff? So within Appian, we believe the best kind of mining is when you don't have to mine. Every app built in Appian going forward will be automagically mined for you, right? And I'll tell you how that works. So on the Appian side, you got it, you are covered, we mined it for you. If it's an external system, you have a couple of choices. You can either use our data fabric to send events on when stuff is happening, say, on top of SAP or people software NetSuite or you can basically load that data into Appian because these are log files and you can ingest them and then you diagram it. And then with that picture of mining, you can zoom into, where the problems or opportunities are. So typically, has anybody seen a mining model diagram, anybody have seen [ slowness ], mining diagrams, yes, they're all pretty crazy, right? You look at it, it's like, well, this is a lot of stuff. So there's a dial and you can zoom into the areas that matter to you. And you can actually look at what they call the variance. Now that wasn't a very good term in the last 2 years. But once you find a variant that's off track, you can go fix it and improve it. And how do we do that? So we have events that are tied to our Data Fabric. So say after Appian World, I'll go in and submit my expense report. So that's a business event. I submitted it. My boss Matt Calkins will hopefully approve it, and then it will go to Mark Matheos, who will probably reject it. And so it will come back to me. I'll attach the receipt and resubmit it, and then I'll get paid, right? All of these are the business events. What's not interesting, that I call the wave API, wrote to Oracle. That's technical details. Nobody cares, right? Our mining technology is being given these business events, which are essentially in English, and then it can know how to tell you what's going on. And then with that picture, we go into the data fabric. So this is what a data fabric looks like you've probably seen this picture a few times. So the middle piece, let's say, is an Appian app in pink. And that's where we have a lot of our what we call records. Records are essentially the nouns of your system, the customer, the order. A customer has many orders. So it shows the relationships, the one-to-one, one-to-many. And then what's all this other stuff, right? Typically, if you're building an app, say, order fulfillment, you're probably talking to the CRM, the ERP, the finance apps, and we can layer on with our data fabric things that you never have to look at SAP again, right? It's there whatever, you just cover it up with Appian and use it effectively. And then with that data fabric, there are 3 massive benefits you get with this, again, patented technology. You get to build these kinds of reports. And I mean you, all of you can build these reports now because even a few years ago, our best partners would take probably 2 or 3 weeks to build a complex information dense report like this. This was built on Appian World stage last year in a matter of minutes because you can basically pick a record and we'll create the report for you and then you can drag it around a little bit and make it what you want. So incredible reporting, much faster to build, no SEQUEL involved. We're probably getting a lot of DBAs angry because their jobs are going away. And so that's the first benefit. So fast to build and fast to run because, again, I talked about how I'm a programmer. Well, don't hire me from my SEQUEL skills because what I write will probably not work very well. So here, no SQL involved. Number two, security. You heard Matt talk about the security. Our security is not declarative. If I want to say that an account executive can look at his or her orders, the Regional Vice President can look at the few salespeople under him or her, and then the CRO can see all orders. Well, if you had tried to build that security in Appian even a year ago, it would have been a multi-week project. And if you screw it up, you probably have a data breach, right, complicated stuff, SEQUEL views store procedures, triggers. I wouldn't wish it on you. Now you literally would enter that in Appian just as I said in English. AE gets to see their orders, our VP sees all the AE orders, Chris gets to see everything, right? That's the way it works. It's actually incredible. So that's number two benefit, fast security. And the third benefit is basically the fact that the data fabric allows you to connect with the mining and let you do the inspection as to what's going on. The -- this technology has been adopted a lot. You heard Matt talk about how it's already in a year, almost 8 or 9 of our customers are out of 10 are using it. So we are constantly improving the scale of this technology. We started with $0.5 million, doubled it to $1 million and at least we talked about $4 million. I'm already eyeing $10 million. So we're continuing to keep up with the pace of our customer adoption. All right. And then I mentioned integration earlier. Our data fabric is as good as the data in it. So we are constantly enhancing our reach to other standards, Open ID Connect, API gateways, whatever is happening in the world we have teams of people tracking that and making sure that the data fabric can stay connected to the rest of the enterprise. Process Automation, this is about RPA and IDP. I'm not going to talk about IDP because Malcolm spent a lot of time talking about AI. So what's up with Appian RPA. The main things are over the last few years after we did the acquisition, we made it into a very competent offering right now. So it does do all the standard things that you expect RPA to do. There's Excel everywhere, there's web browsers, there's Citrix. So we allow our developers to connect with all of those technologies and bring it into Appian and quickly build geobots. And because it's built in Appian, it's all running seamlessly in the same environment. It's the same design objects that you expect in Appian. So if you build a bot now, you can find out who else depends on this bot? How do I package this and deploy it from development to testing to staging to production, right? So it's just a natural part of Appian now. So -- and of course, our enterprise customers do understand that RPA is riddle technology so they can run it in high -- HA mode. You can assign to robot pool. So again, we're building out the things that our customers have been asking for and we have some fairly large deployments of this now working in production. Almost there, 2 more sections. The total experience, I talked about Portals. So I'm really excited that the same technology that people are using called SAIL, you were building sites, now you can build Portals because you already trained on that. And that's one of the benefits of Appian. When you learn a part of Appian, it's the same thing everywhere. So this portal was built in Appian. And because portals are typically customer-facing, when you have business-to-employee apps, you pay your employees, so I guess they don't have choice, they get to use apps, you give them, whereas not so much for your customers, the user experience that are much higher bar, right? It has to be pixel perfect, it has to be engaging. And now we allow you to build up to 10 pages on a portal. Each page can have 10 subpages so again, we can pack a lot of punch into these experiences. And then hopefully, it passes the muster of your UX teams, because they want to make sure it's branded and it's gorgeous, and we can build these in Appian right now. You may decide to put the navigation at the top or on the side, again, just giving you all the flexibility, you could do these with SAIL earlier, but now it's all done through low-code. You can literally sit down in 5 minutes. And nowadays, what I've noticed is that people are building these in meetings like this. If you want to sit down and say you're the business user, I'm going to talk to you about what you want, and we'll build it together. And by the time the meeting ends, we've done, we don't have to write documents. We can just capture the requirements inside of Appian. Another exciting thing we've added is that customers have asked for a long time that can you just give me a place, where I can put my standard component so that my rest of my developers can use it. So a large company might have a standard billboard with a certain branding color and a legal disclaimer. Well, now they can put this into Appian and then everybody else has to use it. And then if your branding color changes because marketing does that, then everybody gets that upgrade because it's in one spot. So really powerful stuff built in here. In closing, Cloud Native, this has been the transformation I talked about moving to Docker and Kubernetes. So why does that matter? It matters because now we're positioning you for a much higher availability of a piece of Appian crashes. Kubernetes will detect it and restart it, you would know it happened. If you need more scale, we have a process engine that starts with 16 engines, and you can double it to 32, but these are both magic numbers, right? The right answer is how much money do you have, right? So we'll allow you to scale it elastically. And so that's what we're working on right now. We have our technical work is done. About 1/3 of our customers are already on Kubernetes and the rest of them will be migrated over the next 12 to 14 months. And the reason for this sort of slow migration is that our cloud that we have is a decade old, it has all the compliance available on the planet all the way from SOC 2 to HIPAA, PCI to FedRAMP. And so we're regaining our certifications on the new tech stack. And as Appian's business expands, we're opening up regions in Japan as that market expands. And we've recently got the iRAP certification, which I just went to Sydney a few months ago, everybody is like where is iRAP because they want to sell Appian to the Australian government, and they need that certification. And we're working on FedRAMP that's coming on the new cloud, hopefully, by early next year. So we're putting in all these compliance framework so that we can sell at scale, wherever on the planet. [ T-Rex ] Solutions. So just briefly reminding a solution is kind of the middle ground. You can obviously buy Appian and build whatever you want, that's limited by your imagination or you can try to use a packaged application, you know what happens there, right? You buy an SAP and millions of dollars later, it's still not what you want. And so that's -- but solutions don't have to be like that. You can actually build -- get something from Appian or our partners more importantly, and if you buy any one of these solutions that we now sell, we have 3 suites of solutions right now. The biggest and most successful is in federal acquisition management. We have 2 decades of experience, domain knowledge of federal acquisitions. I heard something like about half of what the U.S. government buys goes through Appian. We're trying to get the other half now. And we are very excited about this government acquisitions management because it has a full suite from managing your requirements for what you're trying to procure to awarding that to a vendor to -- down to the causes of what you're arguing about to make sure that everybody can respond to that. So full comprehensive suite. Each of those purple boxes you can buy 1 at a time, and they just play well together. Same thing, our biggest verticals are financial services and insurance. So surprisingly, we have solutions in those 2 verticals. And if you're onboarding your customers in FS, if you're doing KYC for compliance, you can just buy the solution and hopefully, in weeks or months, you'll get off to the races with it, instead of spending multiple quarters building a custom one. So a really exciting change here. I'm hoping that in coming years, we're going to see solutions displace the platform as a growing part of our business. It's just a pointier at tip of the spear. You don't have to show up at the platform and say, "What do you want to build?" You can say, you want KYC, what do you want to change, right? So that's going to be the change there. All right. So in conclusion, second last slide, so what did I just cover, right? If you want to remember 3 things about why we believe Appian is different or better. We are the fastest platform on the planet. And I can say that with confidence. I once had a slide that when Usain Bolt runs, he's only competing with himself. That's how we feel about our speed. Like no one else can even come close to matching our 2-month guarantee on getting something done. So we're constantly -- and that's not just an idle brag. For the last 10 years, my boss Matt has said, in every 2 years, you have to cut in half the time it takes to build an app, and we've been at that, right? So that's a legitimate differentiator. Another one is, as I said, there are some -- every day, there's another 5 low-code companies out there, and you probably are looking at them. For them to be as reliable, scalable and enterprise grade, that took us at least 20 years. We're still working on it, so that's the hard stuff, right? That's what separates the big companies from the ones that are up starts. So you can ask any of our large corporations why Ryder runs their transportation business on us? Why Bank of America runs their organization on Appian? So these are companies that are bet on us. And lastly, because we're in so many industries, we have to be very flexible, right? We can't just do this or that. We're not specialized in one particular domain. Our platform can build almost any domain. We run airports, we run restaurants. We -- I mean there's just a variety of used cases that's quite staggering. So we have to be very flexible, customizable. And in closing -- sorry, I said I've been here for 10 years. And for the first many years, when I used to come to events and meet customers and partners, I used to hear like, it asked them, "Why did you buy Appian?". And that's how we operationalize our business on Appian. We on our processes on Appian. So that was cool. I mean, that's -- it's good business to take. But lately, I'm hearing something else that's much more exciting. And as I said, I've been in software for 35 years now and someone asked me why are you still here, right? Why Appian? Because I do think that low-code is transforming the business, right? It's literally putting people like me out of a job. I'm a high code developer, right? What would take months or years to even start getting -- now I tell people, if you have an idea in most big companies, if you have an idea, you know what happens, right? You call a meeting, somebody who writes a document, you talk to the IT guy and you're like okay, whatever, right? That's the end of that great idea. Nowadays, we challenge people just build it, just build the thing on Appian in a few days, maybe a couple of weeks, it's up and running. If you like it, build on it, if you don't like it, don't talk about it, right? It is still faster and cheaper to do something on Appian than to argue about it. I think that's a singularity for our industry. I honestly believe now that finally, I can say every one of my 9 jobs have always been like, why does it take so long in IT, right? I hope I can not have to basically hide anymore because now we can build that as quickly as we think of them. So with that, I'm done. Any questions?

Unknown Executive

executive
#11

Thank you, Suvajit. I think we're running a little bit late. So Christian. Maybe 1 question, I know if he have something to ask us.

Andrew DeGasperi

analyst
#12

Just 1 on the Kubernetes transition. I'm not sure if you talked about this before, but are you, I guess, taking on some incremental costs as you're doing this for the next 12, 18 months? And is there any tangible benefit once you complete that from a cost perspective?

Suvajit Gupta

executive
#13

Yes, very good. So these are big investments. So yes, pretty good incremental cost, because we had to take our existing code, chop it up into services and move it over to this new tech stack. So we've had a multi-year investment in making this technology transition. But it's one of those essentials, right? Like if -- if you need to move this building to a new foundation, I mean, you don't -- you have to do it, right? So we've taken this on all of these data fabrics, the Portals, all these big investments I talked about. They are all things that we put multiple years of investment into and continue to keep us viable as a leading platform. And what benefits do you get once you get to Kubernetes? So that's more of a nuance story. So what we are targeting right now is first we wanted to get over to this new tech stack and get customers over to it. Right now, we have 2 clouds. We have 70% of the customers on the current cloud and about 30% on the new cloud as we move them over, we want to get back to 1 cloud so that everybody is on the same system. So my team doesn't have to support both. But once they're on the same system, then you're going to start seeing a lot of these additional benefits. So for example, our iRAP certification came in a matter of days, like I was literally like surprised because it's on a new technology stack what would have taken much longer in the old technology, right? So there are benefits of how quickly we can get clearance and certifications. There's benefits of customers that I said once you're on the new stack, it's going to be more reliable, because Kubernetes is better at managing services than humans are. And longer term, 2 other big benefits, Elastic Scale is the other one I talked about. Now Appian has a lot of moving parts, right? So when you talk about elasticity? Is it our process engine? Is it our reporting? Is it our data? Is it our documentation document management system. So we are going to systematically over the years, start making every piece of Appian elastically scale, so that you don't have to worry about any of these limits, right? And the most forward-looking thing I'd say is once we're on Kubernetes, right now if you're a cloud customer, you get a choice of one, it's called Amazon. And in the future with Kubernetes now that we're on a new technology stack we are able to then say, "Hey, if you'd like to go with Microsoft and Azure, if you wanted to go to Google Cloud, those are also choices that we can offer", but that's a little bit further out. But it allows us to now do this fairly cheaply. All right. I think I'm over my time slot, so I will pass it on to Chris.

Christopher Jones

executive
#14

Good afternoon. I have the great privilege of talking about how we take all of these wonderful solutions that Suvajit is building and how we get them to our customers. So for the next break a few things I will cover market opportunity, which you've heard a lot about already, I'll take it to a perspective of what I see from our customers and partners, spend a little time talking about our sales strategy and how we do go to market, and then we'll wrap up with a couple of customer examples. Before I jump into that, I know I'm relatively new, I think, to most of the audience, a few familiar faces here. I joined Appian just under a year ago. I'm not going to take you through and bore you with my career history, but I will -- I'm not then I ask the question. Why did you come to Appian? And it really boils down to 3 fundamental things: the job, the company and the market. From a job perspective, I've been blessed throughout my career to lead and build high-performing sales teams, and that's my DNA. I saw a phenomenal opportunity here at the company. When I had an opportunity to meet the founders of the company, to meet Matt, understand the vision, understand where the company is going, the technology did some due diligence on my part in talking with some customers and partners out there. And if you're in sales, one thing that you want to have is knowing that you've got a foundation of rock-solid technologies that customers continue to buy and build [indiscernible] and I have had [indiscernible] the years spending in technology sales, software sales, SAP [indiscernible] sales you want to be in a market. [indiscernible] declining market where customers don't necessarily want to speak to you. We don't have that problem here. So when I look at all of those that came together with a company that's literally in my backyard, it was really the kind of the perfect trinity coming together, those 3 components. So -- that's why I'm here, thrilled to be here and just see a phenomenal opportunity moving ahead for us. Market opportunity. We talked a lot about this. I'm not going to spend a lot of time here. We've got just a phenomenally large TAM out there. When you take a look at analyst estimates, you look conservatively $60 billion market, when you talk about what's happening in workflow process automation, you start adding an RPA, you start talking about not only the low-code aspect, but the process mining component. We've got a massive market opportunity. The other really thing that was exciting and a key part of my decision in coming to Appian was there's no single market leader out there. There's not a Cisco out there that owns 2/3 of, let's say, a switching and routing type of market. So this really, to me, is a phenomenal opportunity to be the disruptor and being able to grab that share out there. Some of the mega trends that are happening out there, you hear this a lot from our customers, developer shortage, applications that are being demanded by the business at an increasing pace, accelerating pace those 2 converging are creating an opportunity that the market adoption for what we do is becoming absolutely critical for businesses in running those [indiscernible]. Another thing I'll point out here is the efficiencies with workflows. I've sat through no less than 16 different customer meetings today. This is coming up not only at the business unit level, but at the corporate level with regard to how they drive better efficiencies than their business [ does ] automation and workflow. And it's becoming something that is truly reaching the C-suite at most of our large customers out there. The other piece I'll highlight here, we are very blessed to have the best -- some of the best and brightest partnerships that are out there. And something that you'll hear a little bit when we have our partner panel is the investments that we have our global systems integrators as well as our regional integrators, investing specifically in Appian, recognizing the market opportunity, but also looking at how that helps drive accretive services revenue for their business and we'll talk a lot about that -- more about that in just a bit. So sales philosophy, I wanted to talk a little bit about this, how I approach the market and how we're driving our teams. And I think if I -- before I jump into some of the specifics here, started my career right out of college with IBM and since many, many years ago. And this was in the days, when the IBM uniform was a blue suit, white shirt tie and nice shiny wing tip shoes. In fact, I was thinking about it as I got dressed today. If I were a pink shirt and jeans back in those IBM days, I definitely would have been fired and probably would have been arrested for violating policy. But the thing that I didn't appreciate is a 20-something year old, when I joined IBM, which I personally believe in now as a sales leader and took that approach that they wanted to build a world-class group sales professionals and building a profession around [indiscernible] that wasn't a team of people that were out there selling mainframes and PCs, but really a group of people that were becoming trusted business advisers to their customers. And that was one of the things that I think, again, I look back and grateful for the opportunity that I had and really has become the DNA and how I approach going to market. So value selling, not how we go out there and talk about process mining, RPA, low-code but how we take that and really turn it into how we are driving discernible business outcomes for our customers. High performing teams. We're placing a lot of investment. We'll talk a little bit about some of the investment, but really making sure that we've got the best sales professionals out there that know how to drive value selling. Mandatory enablement sounds simple -- lot of companies, and I've had this in my past fall down because they treat sales enablement as more of an opt-in type of culture versus a mandatory. We are a very complex sale -- we need to make sure, especially given the competition that we have out there and the emerging competition that has started to come out with some of the major players. We've got to be the best out there [indiscernible] not only how -- what's happening in the marketplace with regard to workflow, but how that translates into those true business outcomes for our customers. And as I mentioned before, leveraging our partners for scale, really building that partner first type of model that we talked with our partners yesterday about. From a go-to-market strategy, really 3 fundamental components that we're looking at here. The first is leveraging what you heard today around our platform around [indiscernible] an enterprise class approach, not a departmental approach, but really looking at the entire enterprise, building that next generation in dollar ARR types of customers for us. And if you look at our enterprise, we are an enterprise-focused company, you look at the enterprise customers that we have, to say that we've got 80%, 90% of those that are facing these types of challenges, not at a business unit level, but at an enterprise level. So building that next class of $10 million ARR customers. The other piece is around net new customer acquisition. You've heard a lot about this throughout our session. We are a company that has just under 1,000 customers. We are very aggressively pursuing this how we placed a massive investment over the last 6, 8 months in building out sales capacity, frontline sellers, our SDR organization, sales development representatives to make sure that we have the capacity out there to touch the market that we need to go after. And then lastly, continuing this is going to be a common theme. We launched a new partner program yesterday to our partner community around really forging a much tighter relationship around the partners that are investing in us. I'm going to spend a lot more time talking about the strategy there. But if you take a look at all the things between the capacity that we're adding in the field and leveraging that amongst the partners that have a massive customer base out there, really putting the incentives in place to help us with the net new customer acquisitions. Would not be a go-to-market or sales presentation without having the proverbial pyramid in the chart here. So very quickly through how we are -- I'm a big, I'll call student of market segmentation, how you sell to the Fortune customers versus how you sell to the lower enterprise or the mid-market or territory sale, different selling motion, different way you go to market, different types of people that you need. We placed a lot of investment in getting a data-driven approach around how we approach our marketplace, looking at customers by name, by territory. This year, we rolled out a 4 geographic theater approach. We've got focus on North America, Europe, Middle East and Africa and we carved out a specific focus around our U.S. public sector business, which represents just over 20% of our business. We wanted to have that as a separate [Audio Gap] From a segmentation perspective, very simply, and I know you see a similar chart with other companies. At the top end of the pyramid, this is where we're placing an immense amount of focus around [Audio Gap] in the very high touch [ reps and ] the customers as the ones that have that opportunity to drive that $10 million-plus ARR type of model for us. Moving down, this is where you start getting a lot more accounts, still enterprise class, looking at our enterprise and I'll call high end or mid-market enterprise. This is where we get into many more accounts, part of the reps, really leveraging a partner, led type of model, forging relationships at the top with our global systems integrators, the Accentures, Deloittes, KPMGs and so forth and then our approach at the territory level going after the lower end of the enterprise, leveraging the great partnerships that we have with the RSMs, ZBS Ignite and so forth on a regional basis. We're seeing great traction with this. We've got some great momentum that are happening across each of the geographic theaters in this particular model, and we're going to continue to invest in building out the partner component. On that note, if you take a look, we had yesterday, the largest partner event that we've ever had as a company. We had 320 partners standing remotely in our partner session. I recently brought on board a new partner leader to lead our strategy here, somebody that I had history with in the past that not only knows the partner ecosystem, but really knows how to build a partner culture and accelerate business with partners. I'm often asked the question, Chris, how many partners do you want? And my general answer to that is this isn't a thing about quantity of partners. It really is an aspect around the quality. We want to invest in partners that are investing in us. I feel very fortunate that I am inheriting a phenomenal base of partnerships in the marketplace. We really do have a who's suit relative to the types of partners that are going to help us achieve our goals, both from a large [indiscernible] active, but also get [indiscernible] accounts. So to talk a little bit more about this, really a multipronged approach with regard to what we're doing, very similar to what we're doing from a sales perspective and building a value-oriented sales organization. We're really placing the emphasis on building value around our partners. So again, investing and if you're doing more with fewer partners, investing in the partners that are investing in us. As I have built partner strategies in my past, there's really what I call the 4 Cs that I take a look at, coverage, capacity, capabilities and commitment and so we're looking very heavily across each geographic theater around investing in those partners that are helping us get into new markets from [Audio Gap] that's the capacity. Investing to make sure that we do have the right kind of experience that, that partner can deliver to the end users. And then in perspective, [indiscernible] plans that are truly meaningful to kind of put this in perspective, the conversations that we're having with the large GSIs, we do good business with them today, but they are aspiring to build practices that are literally $100 million to $500 million practices with Appian. That's the kind of service revenue that they believe that they can drive. How that translates to what we do with an Appian. Each of these should be representing kind of $100 million practice for us as we move forward. The partner-led approach, this is where we want to -- as part of our segmentation model, really make sure that we are investing and getting behind the partners and helping themselves. In the past, I think we had a little bit of attention in the marketplace with regard to how we went to market, and we are truly pulling this together, as you heard earlier from Mike with this 1 Appian approach around how we truly lock arms with our partners, build those business plans and go to market together. We talked about the segmentation between the GSIs and the regional partners, all focused around net new customer acquisition. And again, the real -- where they have an immense amount of excitement about the relationship with Appian is the significant services opportunities that they have the opportunity to drive. One of the other things that we did this year is recognizing that Appian has the ability to serve such a multitude of industries. Every industry out there has the types of challenges that we address whereas it relates to workflow process automation and so forth. But what we made a very conscious decision to do is really recognize what are those areas that we have the opportunity to become famous -- that we become known as the solution that's meeting those needs in these particular industries. And we wrapped ourselves around 4 very key industries, public sector and government, both from a federal government perspective as well as local municipalities, financial services, insurance and health care, pharma, life sciences. These are areas that we have placed an immense amount of investment. We've got significant traction out there with regard to very key customers. The business outcomes that we're driving have immense amount of value to these customers -- conversations that I have in government wrap around how we're helping them drive better efficiency in government probably a little play on words there, but the saving money, how they get their services better to the public. Life Sciences, a very significant customer of ours that I'm the executive sponsor, when I asked them the first question around what's the value that you're getting out of Appian. I would call it probably the most significant business outcome, which is you're helping us save lives by getting drugs to market quicker and helping us get through compliance. So these are the ones that we also -- as we look at, and you heard from Suvajit earlier, the ones that we're wrapping ourselves around the types of solutions that we're delivering to the market. You heard him very quickly talk about government acquisitions management, what we call our GAM suite. This is something that we started noticing a trend around government agencies wanting to improve how they actually buy things and very complex process, numerous vendors, lots of paperwork, lots of process involved. We wrap this around what we call our government acquisitions management suite now have that productized and we're gaining an immense amount of traction in the federal agencies that we're now going to be taking into e-procurement to serve the state and local markets. That's then led to in the insurance space, something we call [indiscernible] claims that ultimately gives better customer experience and onboarding for our customers in the insurance, and this is going to be something that we're going to continue to build solutions, not on our own. But the real exciting thing is when you talk to our partners, the hundreds of solutions that have been developed by our partners to meet specific needs and how we wrap around our partners to help accelerate those to market as well. Why we win? You heard a lot about this earlier today. I won't spend a lot of time, but truly this idea of how we approach the market, not as low-code or not as process mining or RPA, but how we truly drive this as a fully integrated suite. Every single customer that we talk with at this conference wants to have that conversation, just got out of a meeting prior to coming here, where they very clearly said, we want to have 1 vendor that can pull this together and really help us drive our entire workflow process and not have to do a deal with different vendors as it relates to product [indiscernible] RPA. [indiscernible] and probably one of the things that I would say has been one of the best cap secrets, and I'm so thrilled in my role that we're really getting out there. This is one of the things that's going to have a massive differentiator. When we have the ability to talk with customers that we don't care, where their data lays, whether it's on-premise, in a cloud or multi-cloud, they don't have to worry about complex technologies to be able to pull all of that in, but how we help them reach all of that data. One less thing that they have to worry about, we pull that [indiscernible] the fact that we've got the referenceable types of customers that we do have that are some of the most -- not only high regulated, but trusted players in the financial services, government, insurance and health care. This helps us tremendously. The customers that we met with today all fell within those categories and leverage the relationships that we have with those customers. And then lastly, as we talk a lot about driving these truly impactful business outcomes very quickly. Matt talked about this on stage. We have something called the Appian Guarantee, where we take the idea to application in a matter of weeks, 8 weeks or less that we approach our customers with average ROI that we're finding in our customer community out there is less than 6 months and the speed to application development is in orders of magnitude, 10x and above. So you pull all of that together, getting speed to market, hitting the ability for us to drive those critical applications very quickly, really gives us an edge in the marketplace. I'll wrap up very quickly with 2 very significant customers of ours to kind of show -- we talk a lot about one of the things we're very proud about as an organization is our gross retention rate. We talked about that on our dollar revenue perspective of being 99%, very sticky customers. Traditionally, this has been a layer model, land adopt, expand, renew. A couple of examples here. This is -- unfortunately, could not use the name, but 1 of the top 3 banks in the world, that started with us with a very basic application really after some of the financial crisis that happened in 2008, really focused on the finance organization and getting into risking and was -- I'll call relatively modest type of land, but what was exciting about this is throughout the course of the year, you started seeing a logarithmic type of curve that happened with regard to how applications started getting spread throughout the bank. First locally and then across the globe. And so over the course of what's been the last 5.5 years, we've seen this grow not only within finance, but then getting into compliance, getting into credit risk, customer onboarding, getting into the commercial banks, lending and then ultimately into -- on a global basis throughout all the organizations. So this is a customer that we've seen over the years grow from about $1 million ARR customer to something that's now over $10 million ARR. And this is an account that we truly believe has the opportunity to double over the next few years as well. The second one, I'm allowed to use the name. I'm not allowed to use the [ logo ] is U.S. Marine Corps. We do a significant amount of business in the Department of Defense. This was a very significant win for us, again, about just under 6 years ago where they came to us around a very basic application around helping them with supply chain and logistics, actually getting packages to marine bases across the globe. This started as a very modest application at just under $1 million and then throughout the course of our relationship, again, continue to grow to about an $11 million ARR customer getting into everything such as our GAM suite and how they actually procure and acquire, recruiting onboarding, troop deployment things that we are truly making very, very massive business outcomes that are protecting our men and women in uniform. And these are applications that I would call we have the opportunity to really copy across all of the branches of the Armed Services not only in the U.S. but globally, having a lot of conversations around this with other defense departments across the world. So again, for your [indiscernible] a little bit of idea around how we go [indiscernible] I know we're bumping up against break. So I guess, we will go to break and then [indiscernible] hear from our customers. [Audio Gap]

Unknown Analyst

analyst
#15

Morgan Stanley. There's not many chief revenue officers that are going to come into this year with a 40% increase in sales capacity and you're fortunate in that respect. So the question is with that capacity, how are you going to put that capacity to work and what is likely to be the toughest sales environment, since the great financial crisis? Is it a focus on particular segments? Is it a focus on those 4 core verticals that you laid out? Or are there like new used cases that you are or new playbooks that you are advocating for that will resonate in this type of environment?

Christopher Jones

executive
#16

Yes, it's a great question. So I do have to, first of all, acknowledge and thank Mark Matheos here for giving me the [Audio Gap]. Yes, having the confidence in me to place this kind of investment. And you're right. In my career, I haven't had the opportunity to be blessed with being able to hire. In fact, coming on board -- this was -- we had to ignite our teams around hiring the -- probably the largest amount of people we've ever done in a short amount of time to make sure that we did have that capacity. On your question specifically, so there's a few areas that we place the investments. One, as we talk about these specific [Audio Gap] I want to make sure I'm fueling the growth around the areas that despite the unknown economic times, can stay with a good degree of confidence, the federal government is going to be spending money, and that will also trickle to the state and local government, where we've been underpenetrated. We've had traditionally a very small team in the state and local. So we're getting very prescriptive, not going out there and saying, I'm going to do everything for all 50 states, but we're picking out the top 12 that we know are very -- have very similar types of challenges that the Feds have state of California, state of New York, Pennsylvania, the big states, so placing a lot of investments in those. That's one. Two, continuing to double down efforts in those key industries that we talked about, financial services, insurance, health care, another area that we placed a lot of investment. One of the challenges that we had is just the capacity of inbound types of inquiries and also getting outbound from our sales development representatives. So we added a significant amount of capacity. That was a lower cost type of investment. A perfect example of how that's paying off net with the customer earlier when I asked her how she knew about Appian. This was a customer in Central America. She went on downloaded a white paper and because our teams were able to reach out in a very short amount of time, it created that dialogue created an opportunity that has -- that we're closing now. So those are some of the key areas in place, some of the investments within the partner organization to build the scale around the key partnerships that we want to build the large GSIs and so forth. So that gives you some idea of really. We got very prescriptive about it. This wasn't just saying, hey, we got -- we're throwing a dart on the map and where it lands we're going to put a person. We got really data-driven specific on this. Part of this, when we took a look at it in the U.S. as an example, when I came in we had about 3,000 accounts that were loaded up in Salesforce in the U.S. When we looked at our market opportunity around really what qualifies as the ideal customer for us, who went out there, did work to get very prescriptive around what are the customers we want to go after. We increased that base to 15,000 in the U.S. alone. We're doing that across the globe to get really, really focused on the key customers so that we can get really laser-focused on the ones that we know have a high propensity to buy. That answer what you're? Thanks.

Unknown Analyst

analyst
#17

[ Pankaj Chanda from Granite. ] You talked a lot about -- I mean, in the presentation, the marketing and the investments, their improvements plus you have a sharper focus. So how would you assess the productivity of the quota-carrying reps in the past? And what should we expect?

Christopher Jones

executive
#18

Yes. So again -- so it's really two-pronged on that, right? I inherited a level of legacy reps that have been here for a while. And as you can imagine, given the complexity of the sale that we have -- it is a longer-term sales cycle. So the reps that have been in place that have built the relationships with the large financial institutions and so forth. The other area that we placed investment in is the whole area around sales enablement, because of the amount of people that we ramped up or we brought on board, we've got to ramp them up very quickly. And this goes back to the comment I made about a mandatory enablement type of culture. So we placed a lot of investment in making sure that we built that boot camp type of mentality to get people up to speed very quickly. Since we hired those more towards the end of last year, as I take a look at what I'm seeing going forward, very optimistic with regard to how we are shortening the time that it takes for people to get up to speed to be productive. But again, we've got a lot of newness in there. So it's going to take that time. But investments we're placing in the people about how we get them up to speed quickly.

Unknown Executive

executive
#19

I would say from what I saw in the past with the investments that we're placing, I'd say -- if I'm looking at a rep that we recently brought on Board to full -- to really have that happen in the 9-month type of time frame.

Unknown Analyst

analyst
#20

9 months for ramp-up, but actual productivity per rep relative to in the past, should they be 25% well...

Unknown Executive

executive
#21

Oh, you're saying as far as the actual per rep?

Unknown Analyst

analyst
#22

Per rep. Yes.

Unknown Executive

executive
#23

Yes. Some of the things that you brought up. We're very cautious around expecting a massive -- this is why we place a lot of effort -- as we look at going into the next few years, I would generally say that I'd expect somewhere around a 25% increase in productivity from the base of rep side we would have.

Srinivas Anantha

executive
#24

We'll take a quick break. For those online, we'll be back at 3:20.

Unknown Executive

executive
#25

Great. Thank you. [Break]

Unknown Executive

executive
#26

We good to go? All right. Well, welcome. Well, we ended on a very positive note talking about how critical our partner ecosystem and our partner strategy is to our business. We talked a lot about yesterday around building a partner lead and partner first type of model. With me today, I'm thrilled to have 3 of our very significant partners. And gentlemen, I can't thank you enough for coming up here and being able to do this. And then we've had an opportunity to spend a lot of time together. I hope that what you are seeing coming from Appian is truly showing our commitment to the partners and I can't thank you enough about what you all are doing and helping us build our business globally. So why don't we just kind of start out. We've got 3 -- I know you all come from very small organizations across the globe. But if we could maybe just give a quick introduction of who you are, your role the company that you're with. Let's start there.

Unknown Attendee

attendee
#27

Sure. Hi, everybody. Usman Tareen, I'm the Managing Director within our cloud first practice, and I look after our local nuclear practices here in the North America.

Unknown Attendee

attendee
#28

Great. Good afternoon, George Kaczmarsky. I'm a partner at EY. I lead what we call our process solutions and automation practice and financial services. So that basically means any automation technique that we can apply to manual processes in our clients' financial services.

Unknown Attendee

attendee
#29

Chandra Surbhat. I'm Vice President, and I had a digital experience business for Wipro Technologies globally. And for us, end to end process automation is a key element of digital experience, of which Appian is a key vendor product.

Unknown Executive

executive
#30

Fantastic. Thank you. Why don't we start? I'll start with a very simple question. I know in speaking over the last few days and actually rather last several months in how we built the partnership out together. I'd love to hear, as you started down the journey with Appian, how long -- talk a little bit about how long you've been working with Appian and maybe a little bit of insight into what was it that got you embedded with Appian? How did you really start? What were some of the compelling reasons? And Chandra, want start with you?

Unknown Attendee

attendee
#31

Sure, no, it's a great question. And if you think about the way the software engineering is going, it's all about how fast can you get anything off the ground because the market is changing dramatically. The businesses want agility and low code, no code is a great way in which we can get things faster to the market, and that's where Appian plays a great role. And when I think about anything that we could do from low code, no code or a process automation, it's about not just case management, not just about customer servicing part, but largely about front-end customer experience that we could transform. More and more consumers would allow to do a lot of things on their own, self-service where there were very little patience to get down to a call center or a conversation with an enterprise. So what we can get them in an experiential transformation way, how can you reimagine the process? How can you mine the process on an ongoing basis? How do you automate and how do you get those decisioning capabilities and instant mechanisms in which the consumers can experience all of what they want to do from an enterprise standpoint is key. And for us, in that context, so when we think of Appian and this is a journey that we have had great success over the period of a few years. And for us, the ability to impact the organizational processes, reimagine the process in a rapid fashion. Look at all of the opportunity through mining -- process mining, look at the automation and with AI capabilities and, of course, plugging anything from an RPA standpoint. So we take a holistic view of it, has been a great way in which we could impact for our customers. So that's been our journey so far.

Unknown Executive

executive
#32

That's great. George...

Unknown Attendee

attendee
#33

Yes, Chandra, I would echo a lot of what you said. The dynamic that we're seeing in the market right now is certainly a need for agility and speed to market, and we're being responsive. But we're also seeing beyond the pressures of efficiency we're seeing growth. And we're seeing our clients not wanting to scale linearly by throwing bodies at the problem as they're growing at the same time. And so the need for automation -- end-to-end automation, not task level, but end-to-end process automation is paramount for these organizations to compete and reimagine the way work is performed in the future. And to do that, there needs to be a portfolio of automation technologies and techniques that need to be brought forward. And what we're really excited about with the Appian platform is it transcends those techniques. It brings a full suite of capabilities that we can bring to our clients and ultimately achieve business outcomes by reimagining end to end processes, much like you talked about, through process reengineering and then applying the right technology and technique to the process. For us, the journey has been about 4 years. We incubated and started with the financial services and now significantly expanding across the globe.

Unknown Executive

executive
#34

Awesome.

Unknown Attendee

attendee
#35

Yes. So much like the same, I would say, digital transformation at scale, right? When the clients who are looking to do a lot of things, there's only a few tools that can do that, right? Appian is one of the top ones. We cannot only do the low code part, but also the automation part as well as process mining RPA. So you can buy one license and you can do digital transformation at scale. That's one of the biggest reason why would we pick Appian. And we've been doing work in Appian since 2013. But in the last few years, I think we have seen a lot of growth and demand in Appian and clients really want liking the tool and asking us, and it's been a pretty growth for us.

Unknown Executive

executive
#36

That's great. Thank you. We've had a lot of conversations about truly what I'll call, not just doing deals together, but truly building a practice together, right? And you heard it yesterday in the partner session around our commitment is what are the investments we're going to be placing in partners to build that out, the investments that you guys have placed you came in, I made a comment to the team and a couple of folks that challenged me on this when I talked about the growth potential with the types of organizations that you have. And I know in some of the conversations we've had, we have interesting business that we're doing together. But as we talk about really building significant and relevant practices, am I to out there thinking that we got the opportunity to build multi-hundred million dollar types of practices within your business. George?

Unknown Attendee

attendee
#37

No.

Unknown Executive

executive
#38

Good answer. Why don't we drop the mic on that one. And the -- but you truly see, right?

Unknown Attendee

attendee
#39

We do. We think the market, aside from market share between the 3 of us and our peers, the market is significant, the demand in our clients is only increasing. I think to say $100 million businesses is very fair.

Unknown Executive

executive
#40

Yes. And that's really because of the capacity that you have, again, not in selling the software, but really the kind of services revenue and the type of value that you ultimately bring to your customers?

Unknown Attendee

attendee
#41

Right.

Unknown Executive

executive
#42

Yes. But I know we had somewhat of a conversation here.

Unknown Attendee

attendee
#43

Yes. I would even say the opportunity is much bigger than $100 million. I think Gartner is projecting about 60% to 70% of development to be done on low code, right? If you think about the market, it's humongous. It's partly the front end, right? So a lot of companies out there they have older tech, which what we call digital decoupling, right? So what we don't want to get rid of the entire stack is if there's a mainframe in the back, it does a pretty good job at transaction. So what we want to do is we want to complement it with new technologies like cloud native architecture, user experience, mobile, things like that, that Appian provide postmining stuff like that and kind of ripping and replacing, we are seeing a lot of demand in terms of complementing that. So -- and those are like multiyear large projects. So absolutely, I think over -- the demand is much higher, and it would be much better than $100 million practices.

Unknown Executive

executive
#44

That's great. Chandra...

Unknown Attendee

attendee
#45

I think I completely agree. The ability to rapid showcase value in 8 weeks, 10 weeks, as you saw in the morning in some of the keynotes. And then once the value we've shown the ability to further expand and grow within an organization to be of a significant digital transformation impact is very high. That's where the -- some of our customers, we may start off on a smaller initiative in terms of what we could impact for a particular process for a particular use case to a department. But we have seen large-scale enterprise wise adoption and as Usman said low-code, no-code is what all of the analysts are talking about 70% to 80% of the software development will be on these platforms. So we do see these capabilities way easily, of course.

Unknown Executive

executive
#46

Let me build off that one there, Chandra. You mentioned the low code, and I got a lot of comments earlier about hey, we didn't hear much about low code. We didn't hear anything about low code this morning, right? It was more around how we're trying to approach from a workflow and a process automation standpoint. Would love to get your thoughts on kind of the positioning of how we are going out to market now, not really hammering home on that low code is -- I think we've evolved. Low code is not what we do, it's how we do it. But as we start talking about selling this platform that combines RPA and process mining and intelligent document processing and wrap that around low code. How do you feel about the Appian strategy there?

Unknown Attendee

attendee
#47

Sure. I can take that. If I think about -- you're right, about 2 to 3 years back low code was a very fancy term, right? Everybody loved. We have seen that -- everybody was on a high code model. And when something came up like low code, it was a big impact with our customers. The ability for them to do a rapid rollout and see the results was high. But I agree, low-code also sometimes doesn't -- could mean that there are certain smaller use cases, simpler use cases, which organizations were experimenting with. But in a true essence, when you're impacting a process, when you are looking at process from re-imagination standpoint from a mining to automating to the AI part of it where the process can be triggered off of any particular e-mails, could be triggered off of any kind of different ingestions or input scenarios. I think the way to think about it is digital transformation, process re-imagination. Low code makes it much more sweeter and better because you are getting off the ground much faster. So I agree with the position. And all the organizations get it and customers get it that it is off of a low code but what they're really looking for is much beyond a low code in terms of its full suite of product, full suite of capability for their end-to-end impact.

Unknown Attendee

attendee
#48

Yes, Chandra, I think you bring up an interesting point. To me, low code makes a very feature-rich product accessible to developers. And it gets to the -- what you said earlier, time to market and speed of delivery. I think the other thing to think about low code is almost now a necessity and what you're bringing out in the platforms. If you look at the significant demographic shifts we're seeing now in the workforce that's entering out of college, they're very, very technically astute capable. Most of them can code in Python, right out of college. They expect accessibility this kind of technology, and it's going to accelerate their ability to deploy applications. And so I know we don't talk about it as much anymore. Everyone is RPA vendor and there are low code , no code vendor and now they're generative AI company those trends come and go, but these are features that are necessary to be able to make products like this available in the market and to make the penetration we expect.

Unknown Attendee

attendee
#49

So in 2 ways, right, so a lot of -- I mean I do a lot of calls with our clients, they trying to understand the low-code market. It's a very mixed message segment, right? I don't want to use the word diluted, but everybody is a low code vendor these days, right? So how do you separate from the herd? How do you show the client that you're not just faster go to market, but there's a lot more efficiency and other things baked into the product, right? So that's where like things like RPA process mining and business rule-based automation is key to separate that. The other thing is, I think because there are so many vendors involved, this is just my opinion. Low code is going to become a feature of every product, right? And that would be mostly considered to like having a workflow. So some drag drop ability for you to either build something simple, fast on that ecosystem or extend that ecosystem, right? So I think for positioning Appian more than just a low code is, I think, is the right way to go about it because it's just not a low code, it's a lot more than that.

Unknown Executive

executive
#50

So this architectural approach that we're taking or platform approach that we're taking it resonates.

Unknown Attendee

attendee
#51

Yes.

Unknown Executive

executive
#52

Okay. Good. Another good answer. Thank you. As we look at the partnership, one of the things that we've also talked about, we talked about this earlier is the investment that we're placing in taking a more solution approach to what we're driving in. As we were mentioning earlier, while Appian has an investment in some key areas like our government acquisitions, management suite and so forth, where we're seeing immense amount of traction happening is with our partner community. You guys are close to the customer, developing great solutions. We'd love to get some thoughts around the future direction and how we continue to grow our businesses together there.

Unknown Attendee

attendee
#53

Yes. I think that's the way to go because most of the clients that we talk to, they are looking, if not the full solution. They just want something out of the box that can accelerate that development, right? Like what panelist talking about, you're faster go-to-market. So even us -- we typically don't build behind closed doors. What we do is we collaborate with our clients and going to build something and then take that to go to market. We do it on Appian. We've done like more than 10 platforms in the last year and Appian is also used for our patient services, INTIENT platform in life science, right, all the workloads based on Appian. So even though it is a platform and you can build any sort of like a customer application, I think it is essential for building some strategic industry application for -- even if you don't sell them, giving them out of possible what it would look like. So I think that's a must-have these days in every tool.

Unknown Executive

executive
#54

I love that comment. That's what we were just talking about earlier about the concept of while that might not be something that is an immediate need for the customer, it is almost like a Trojan Horse that opens up the art of the possible, what you can do with the platform like Appian.

Unknown Attendee

attendee
#55

Absolutely. I think the ability to create an industry framework, industry solution and accelerator is a great value proposition for us to combine with the technological capability of Appian. And that's where the value comes much more stronger. We have a financial risk and resilience solution that's built off of an Appian. When you showcase to the customer, it's just not about a product. It's actually packaging it with certain capabilities, which influences directly certain processes of this is a great value proposition. And then the customer starts understanding the art of possibility of what a particular product can do into the domain, into their actuarial processes. And sometimes it could also be a function of showcasing that and doing a much more different work sometimes, but that gives them a way to reimagine that these capabilities are real and that's a high impact for them.

Unknown Executive

executive
#56

Chris, you asked about solutions. The platform is powerful. It's also accessible and our clients can implement it themselves. They can hire for capacity. That's great. But for us, our strategy is to come to our clients with specific business outcomes we're trying to make a difference in. And so for us, solutions are paramount. Like we're not going to go in there and charge a certain rate just for capacity. I mean, it's possible, but it's not differentiating. All of us can do it. But where we're going to compete is we're going to have certain things that are very relevant to our clients, and we're going to bring forward to the market. And what I like about your strategy is you're enabling us around the solution views that we have and that we can take to market. And I love to compete all day long, but we're going to have different things we bring. And so your comments to us over the last couple of days around, hey, how do we help enable your solution development, how do we help go to market together on it, what do you need from us is really important for us in the partnership. So thank you for doing that but it's also...

Christopher Jones

executive
#57

I'm so glad to hear that, reinforcement that -- and I think we're just at the -- really, it's just the onset of what the art of the possible is and how we partner together and really start to propagate the solutions that you all are developing as part of our sales strategy to really open the market. So let me ask one more. The -- and then we have questions to ask. Okay. So we want to open up for some of the questions here, but let me just ask one more. So we're entering into an environment where this -- I think it's arguably easy to say that this world of workflow process automation is becoming one of the hottest areas within technology today. It's top of mind. We've all had conversations around this. What that ultimately leads to is we're probably entering into one of the biggest competitive environments. We've got some major names that are out there that are getting into this. If you had to give advice to us as a company to maintain a competitive edge and the partnership that we have with you to continue the growth that we're expecting. What would that be?

Unknown Executive

executive
#58

I think given the range of capabilities that Appian brings us is rock solid in terms of being end-to-end. The partner conversation that we just all spoke about, the ability to double down on partnerships, the ability to enable a joint solution, which differentiates truly, brings all the capabilities of Appian and brings the industry and transformation capabilities of our partner which truly showcases art of possibility could be one of the real differentiator, I would say. So if that can be further propagated, that would significantly differentiate.

Unknown Executive

executive
#59

So many things going through my mind. The space is unquestionable getting crowded right now. Some of it is -- some of that's grounded in fact and some of it is hyped, right, in terms of marketing that some companies are doing versus other ones. A couple of thoughts. One, you have a very strong feature-rich set of capabilities, you need to double down on that. I think the other thing is brand awareness. Who is Appian, why is it different? We'll do the selling on the business outcome side. We'll bring the solutions that are relevant, but the platform needs to get out there and people need to understand it.

Unknown Executive

executive
#60

Yes. That's a great input.

Unknown Executive

executive
#61

Yes, I think so most of your competitors are either in SaaS, providing additional capability to do additional stuff or like it's an ancillary product to kind of core services, right? They will always lag behind in our opinion because that's not their core business. So Appian will always be ahead of them because that's your core businesses platform, not like SaaS offering, right? I think the thing that it is hard for most of the clients to understand is what Appian is right, because it's so big. A lot of times, they will come to your conference and look at it like what can Appian cannot do? You get that like so I think some type of a branding, in my opinion, which kind of help simplify -- it is a great product, right? But how can you use it? That's some sort of a team that simplifies it for people who are not very sophisticated buyers, what I think really help the brand a lot.

Christopher Jones

executive
#62

Specifically like here are the outcomes you can drive by leveraging Appian?

Unknown Executive

executive
#63

Yes, something like which is relatable like if you say ITSM, certain vendor comes in mind, right? Something -- because most people are not very simplified buyer. They're not doing these things in and out like we do, right? So we can look at the platform, we can tell what is good, what is bad, but they don't, right?

Unknown Executive

executive
#64

Chris, can I add one more thing? When we spoke yesterday, I said our clients come to us with 2 big questions, right? And one of them was how do we arbitrate inside our own organizations when we have to decide between different similar capabilities. If I have Appian here and product A and B here. And I've got a use case, how do I know when to use Appian. Those are questions we're being asked. I think to the extent that you can bring that differentiation and explanation to the market, will help our clients be able to navigate.

Christopher Jones

executive
#65

No, I appreciate that. I think that's spot on. So we're going to turn it over for some questions before we do that, I just -- I wanted to say just again, and thank you enough for the partnership and the investment that you all placed in this. Thrilled to be going to market with you. I was asked a question earlier about sales productivity. I'm passionately a believer that by properly leveraging our partner ecosystem helps me build sales productivity because of the 1 plus 1 equals 3 aspects of rule. So extremely excited about the partnership opportunities that we have. And thank you, gentlemen, so much for that.

Sanjit Singh

analyst
#66

Sanjit Singh, Morgan Stanley. Thank you for all your insights. That conversation was super helpful. I had 2 questions, one specifically for George in his financial services expertise. But then to the broader panel, I wanted to tackle back to that question around competitive differentiation because you guys have partnerships, not only with Appian, but with the ServiceNows of the world, and UiPaths of the world. So when you guys go to clients, when is it the right time to bring Appian to the project, to the initiative? And when is it more appropriate to bring ServiceNow into the mix versus UiPath, how do you guys think through that decision in terms of what's best for the client? So that's the first question. And then George as you answer that question, just around financial services, you've had issues in the banking sector. How are you thinking about selling in an environment where financial services spend could be increasingly under pressure? Those would be the 2.

Unknown Executive

executive
#67

How about if I start in reverse order. You may have to remind me of the first question a little bit. But look, financial services is it's always fun to watch. It goes up and down in terms of spend, growth and retraction regulatory. We -- banking, in particular, is very focused on efficiency as of late. It has been and continues to be. I think we will see more shift towards regulatory and risk use cases and focus. And I think platforms like this will adjust really well to that. I think safety, security, scalability and platforms for financial services is paramount. Without that, it's not going to get through the front door in most of our clients. I think we'll see -- when we look at solutions that we can sell, we're going to organize around the things that are relevant to financial services at this time. In banking, it will be around, like I said, resiliency, safety, regulatory. And insurance, it's going to be a little bit more around growth in interest rate hedge, right? Asset management will continue to be focused on efficiency and frictionless experiences on onboarding of funds and PE hedge funds and stuff like that. So I think there's a pretty wide categorizations of the types of use cases that this platform will be able to do comfortably across all those. We just need to invest and build those outcomes. I don't know if that completely answered your question, that helped? Okay. And then the first question was a little bit more around we have different...

Sanjit Singh

analyst
#68

I mean, you work with Appian, but you also work with the ServiceNow and the UiPaths of the world. So how do you sort of decide when to bring -- do you take like a siloed approach and say, okay, Appian for workflow or an UiPath for RPA brings on for process mining? Or are you coming through...

Unknown Executive

executive
#69

It's less about -- so one, as a good consultant, I'll tell you, it depends, the answer, right? I'd like to avoid the question as many ways as I can, but when my clients ask it not in this room. Those are typically multivariant decision points that we have to go through. It depends on the use case. It depends on the financial construct of your licensing arrangement. It depends on how much market share might be within one vendor than another one inside of a client. The example you gave, if it's an ITSM use case and you're already a particular vendor platform user, you might go that way. If it's in the front office, and you happen to have a big call center implementation on the platforms you might do this. So we don't get a ton of questions around, hey, which platform should we bring in-house. We do get a lot of questions around, hey, we're building a use case and then we have to go through a decision criteria. We actually advise our clients to build structured decision matrixes around when these use cases come up to know how to arbitrate between the different platforms. If it's complete white space, it's a very long discussion. So I know it's a little bit of a nonanswer, but there's not one answer one way or other. For us, internally, as we build solutions, we have to go through a similar process. And most of the time, we'll look at a combination of feature functionality and business relationship around what we bring to the market. Some of that helps.

Unknown Executive

executive
#70

George, I thought you told me last night that you based it on an alphabetical order.

Unknown Executive

executive
#71

I think George covered a lot of it. It is case by case. What I will say is that it usually like order saying it starts at a pure play and then kind of like depending on what the base -- use case is and the answer might be different. So I can give you an example. So you're looking for process mining, there's a vendor that does just that, right? So you start with that. But if that process mining associated with the process that you're going to build or like it's already built on the platform that provides process mining, then you go in a different direction, right? So the other thing with Accenture is that we have all these practices and then we have our client account leads, right? So their relationship is with the client. So they kind of first filter. They kind of like interview us. They say, hey, my client is looking for this, why Appian, right? So we kind of explain -- help them understand what the capabilities provide and then it clicks for them, right, because they have to click for them before we can go back to the client. So then if they feel like, let's say, Appian and something else, something else, there are 3 vendors that are equally competent to do something. So they don't typically try to like make the decision for the client. So what they will do is they'll ask us to do a proposal, [indiscernible] like other practices to do a proposal. So they want to have the client actually be educated on those things through our capabilities and then make the decision. So we are just kind of like helping our accountants understand where there is conflict. And then they take that message and we help them with proposals with the clients to kind of understand that differentiation.

Unknown Executive

executive
#72

I think it covered probably just to add consulting approach, trying to understand the holistic picture and see what fits is the right way to approach it.

Jacob Roberge

analyst
#73

This is Jacob Roberge with William Blair. So just a little bit of a different spin on that question, but we've talked about earlier today this and then process automation and really in the optimization around that and how Appian has built low code, it's brought together process mining. It's brought together RPA. Do customers that you speak to understand the value prop to combining all of these into one platform and adopting the full platform versus piecing together the puzzle with the UiPath or the different solutions that are out there.

Unknown Executive

executive
#74

Absolutely. Customers do understand. If you think about a lot of tools came out, which are purely RPA for quite some time, there was tons of bots built beyond a point, it was a governance nightmare. So customers struggle and then you move into a low code for certain use cases. You've got mining that is, again, a differentiated part. So when you think about these different investments, customers definitely struggle and beyond a point, governance nightmare and dealing with relationships and stitching these 3 different pieces together. So it is always a good value proposition when you can solve a particular use case, when you can solve a particular business problem, think through from a mining standpoint, from a process reimagination standpoint, designing the process and then, of course, plugging in the last mile through RPA. So customers definitely see that differentiation.

Matthew Calkins

executive
#75

yes, I think they see it. But certainly, the more mature and advanced ones. You'd be surprised we still come across some that don't. They tend to be mid-market, smaller, a little late to the game. I think that the -- while it is really nice to be able to bring a whole portfolio of capabilities under one platform that may not always be realistic at more mature, larger, certainly in financial services, some of the larger banks. We have to work in a multi-tenant strategy and have the flexibility of being able to integrate across different platforms. And so we've had this conversation with Appian, it can do both, which is really important to us and really important to our clients. Because if you already have for better or for worse, bots are running multi-tenant organization with a particular vendor, I still have to -- I have a lot of legacy that I have to integrate with and possibly continue to build on top of it. So yes, most understand and some can take a pure platform play. Others may migrate towards a pure platform play, but what we're seeing is we got to work in. What's the best-of-breed, more multi-tenant environment.

Unknown Executive

executive
#76

So I agree with most of it. I think where you're going is, you're saying today, do they get it all the way to the -- how do you like squeeze every ounce of it, right? The answer to that is no. If they do, then all the consultant would be out of work and Appian will be dominating the world.

Christopher Jones

executive
#77

See, I think we're going -- again, gentlemen, thank you so much for doing this. Love the partnership. Thank you.

Marc Wilson

executive
#78

I think I had the opportunity to meet some of you. My name is Mark Wilson. I'm one of the four founders here at Appian, and I have the opportunity to lead the discussion with a couple of our customers today. And I think we'll start off with some introductions. So Prakash, why don't you go ahead?

Unknown Attendee

attendee
#79

Sure. Prakash, Vice President for Corporate Services IT technology with Carlyle Group. Primarily right now, I'm focusing on automating some of the fund accounting operations. So that's my introduction.

Marc Wilson

executive
#80

[indiscernible], Steve?

Unknown Attendee

attendee
#81

My name is Steve Felix. I'm the Director of Automation at OCC. My team's focus is centered around BPM, Appian and then also RPA automation.

Unknown Executive

executive
#82

Now I worn both of these guys as we get into questions that this particular audience may have, some doses for these guys, given the background that you have and the background that they have. But what I'd like to get started with is just to get a sense of how your relationship with Appian started, what got you into Appian and what that history has looked like?

Unknown Attendee

attendee
#83

Sure. It started somewhere around like 2016, 2017 for us, where our team was like where IT team was called in to develop a solution for one of the complex process team was working with, creating the legal entities, setting up the legal entities, managing the life cycle of the legal entities. We create it across different restrictions, right? It's not just like [indiscernible] all the time. So it's across the globe. We go and set up the different jurisdictions. We have a set of the legal entities based on where we do the investments. And the team that was working on this was like the tax team, legal team, our PA partnership accounting team and even the banking operations, right? Like to bring all these together in one room, like it was -- that was the primary focus why we wanted to use Appian. So by far, like we have about like 500 users using this legal entity life cycle management built on Appian. This is, again, like in 2016, 2017. So we have about like 16 applications in Appian now covering our Cepacol distribution process. We do our tax treatments for K1 in Appian. We have a legal and compliant system that is built for investor compliance monitoring and sideline compliance. List goes on. But I think like now we are in a phase where we're looking at the next 3 years where we can use Appian. It's a good journey.

Christopher Jones

executive
#84

Before we leave that, though, tell me a bit about sort of how that evolution happens. I mean the impression I get this is pretty standard. What we see is you get started on one application and then you wind up sitting in the seat talking about the 16 that you built. But how does it go from that 1 to, let's say, 3, 4, 5? What was the sort of mental path or mental changes or approach that you needed to change at Carlyle?

Unknown Attendee

attendee
#85

Sure. So if you see the user group, like who is working on the legal entity life cycle management, they touch many of the areas like fund management has a part in this. And then like we have our tax team. We have our partnership accounting is huge. And also, the conversations with the deal team was all manual, right? When they started seeing the benefit of what the [indiscernible] we call it, legal entity life cycle management, and Appian can do, that's when like our stakeholders came forward to us and asked, hey, look, if we can build this, can we create more solutions, right? That's how like this ideas were grown. Mostly like it's many requests comes from our sponsors saying that, hey, we use Appian like we have proven it in [indiscernible] like why don't we expand it in other areas. That's how it started.

Christopher Jones

executive
#86

Very good. Steve?

Unknown Attendee

attendee
#87

Yes. So we started our journey one year earlier. So we started with Appian in 2015. We looked at a couple of other vendors at that time. [ Pega ] was one, IBM was another. They just really didn't fit. IBM was kind of too big. You had to buy too many pieces to kind of put a package together and Pega was just, it seemed like it was geared toward large organizations. Appian had the right fit, it can help us along. The first application that we built, we actually beat the Appian guarantee because we built it in 6 weeks instead of the 8, but it was a huge win for us. It was a huge win for our corporate action department. Actually, that's the first application. And the big benefit there was that prior to Appian, we're a highly regulated company in a highly regulated industry. We're audited all the time. They are audited all the time. It would take about 2 weeks for them to go through an audit, provide the evidence, go through different systems, e-mail, stock-share documents, right, to provide that evidence post Appian post that application. They're able to do the same type of audit in 3 days. So it was a huge win. So word of mouth spread, right? And we build from there. We've added on applications. We started, like I said, with the first application in 6 weeks. First, for a few years, we started a process where we're building application in day. Through COVID, we adjusted and we started building applications a week just to kind of give people a break and not for somebody on the call all day long, right? It's different when you work with someone in a room versus if you're on a WebEx all day long. So kind of that, that word of mouth,that type of functionality being able to build these things so quickly, and bring them to market so quickly. Really, really helped.

Christopher Jones

executive
#88

And what particular feature sets would you call out with that speed component as well as the complexity component?

Unknown Attendee

attendee
#89

Well, the other thing, too, again, it's kind of going back to our environment is out of ability. It's out of the box, right? That's what everybody looks for. It's one-stop shop. You have to go to one application to get all the evidence. You don't have to go to e-mail. You don't have to go to DocuShare, you don't have to pull up some other documents and compile all that as evidenced, right? You go in Appian. For some of our business groups, they don't even really participate in the audit. They come to us. We give the auditors IDs. They log into Appian and they compile the evidence on their own. They take screenshots, they run some of their reports. There may be some questions that they have based on that to the business. But again, it reduces that time. It reduces the involvement significantly.

Unknown Executive

executive
#90

I think that is really a big benefit, right? Like I was talking about the entity life cycle management or capital call or any of this process, users used to have part to like 10 different systems and write down, e-mails, manual handoffs. So there was no single source of data for them to go like before. So going back like that was the advantage they were seeing that led to building more applications.

Unknown Executive

executive
#91

So for both of you, would you consider -- how would you put this in the context of a digital transformation journey? Is this one of the cornerstones, how does that get discussed inside of your organizations? How do you manage the lists for example.

Unknown Attendee

attendee
#92

Yes. So many of these requests like are coming out of like from a C levels, right, like when we wanted to like -- we want to increase our fundraising goal to x amount, right? Like that's when -- that's the early stage when like IT gets involved. How can we create innovation there? Like how do we interact with the markets, the trends? Like how do you bring in all the analytics in one place for the team to make better decisions. So we get involved pretty early on and I think that's pretty obvious benefits have been seen with that.

Unknown Attendee

attendee
#93

And for us, again, that's the word of mouth. Our legal group is one great example. We build one application with a couple of users, but they're driving the applications, they're driving their requirements, the design and things that. So we built that out, we release it, but it involves others in legal. So all of a sudden, we get a request, like, why can't you do this, why can't you do this, right? Or like there's been additional demand. And all of a sudden, we build one application where we go and we find ourselves, and now we have 5, 6 applications with them, right? Because it's just -- it's providing that transparency. A couple of weeks ago, I stopped in the hallway because someone from legal said, hey, I was showing my application to somebody else at OCC. And they're like, why they got to reach out, like why are they building this for us, right? So it's that type of communication with those within our company, being able to see the features, being able to see the ease of use and the speed of development. It's really what sells it.

Unknown Executive

executive
#94

Both of your firms have had a number of years working on this. How would you describe the way in which you've enabled your teams to be able to construct applications. What does that journey look like for you?

Unknown Attendee

attendee
#95

We -- the approach we did probably is not the right thing as we did with a big bang. So Kudos, you developed in 6 weeks. But what we wanted to do is like we wanted to bring all 500 of retail -- users into these applications, obviously, not in 8 weeks, right? Like it took us a little more. But with the native developers partnering with the partners, working with them is a big thing. We have a great partner we work with. And we treat them as part of our strategic solution that we create. That is really, really key for us, I think. We don't have a big in-house Appian developers within Carlyle, but we have great partners that help us. So that's the way.

Unknown Attendee

attendee
#96

So we kind of take the opposite approach. We really do most of our development in-house. We have a small team of developers that build all our applications. And I think, again, that kind of speaks to the ease of use and rapid development within Appian. And we focus on continuous improvement. I think we work with our team, and we work with our developers, our QA testers, our BAs, to constantly look at the applications, to constantly apply and add enhancements. I think having Appian also continuously approved and doing quarterly releases, we're always on top of that. So we upgrade every quarter, right? And any new functionality that's being released. We're looking at that. We're looking to see, okay, how do we utilize that? How do we provide additional functionality for our end users. But again, it's enabling developers to be able to do that. We also have something that as innovation time. It's allowing our dev folks, our RPAs and QA time to be able to kind of ideate on things. It's not just this app that you have to work on. But what else do you want to work on, what other benefits do you see that we might be not thinking about that the business might not be thinking about, right? It might be from a support perspective, it might be just from a UI perspective. So we're really all about kind of putting the tool in the hands of the developers, in the hands of the QA resources and letting them drive it.

Unknown Executive

executive
#97

Yes. I think slightly there is a difference between the approach here, but I think it works for each of us. So that's important.

Unknown Executive

executive
#98

Yes, I chalk that up to what I'd like to call the corporate psychological differences that we see out there. The notion that we can do it ourselves or we have partners or some combination thereof or Appian services involved all of those stuff that different customers have taken. Tell me a little bit about even some of the things we heard this morning, what feature sets of note lately or the additions with things like RPA and process mining, what intrigues you the most about those? And on the flip side, what do you wish Appian would add?

Unknown Attendee

attendee
#99

We migrated to cloud last year. It was not very easy to convince the stakeholders why cloud. But once they were able to do it, like they started asking we should have did it like 3 years back, right? So the best features now our firm is benefiting is the cloud-only features, the higher availability out of scaling, specifically during quarter close, year-end close, like the load spikes up. When they were on-prem, like there was always branded solutions like our engineering team needs to step in and like apply. Now with cloud, like those things are gone. And I could say that like after migrating to cloud, our process efficiencies have increased about like 30% on all the fund-related operations. Even the capital call distributions like we have reduced significantly by 95%. These metrics was published to our CFO, a couple of months back. So cloud features are awesome. Now our next 3 years [indiscernible] I was talking about is going to be digging more into IDP, RPA, process mining. So those are the next cycles. Where I would have -- we would want more is on the reporting. We want to see more reporting capabilities out of Appian, it's great, but like it has still -- we need more.

Unknown Attendee

attendee
#100

For us, RPA is one that we're really interested in and some of the II skills. But RPA, so currently, we're using Blue Prism. And we have -- like I said, we have a very small team of developers. So having in-house expertise on 2 different pieces of software is obviously more difficult and it is just from a support perspective and things like that, it kind of takes away from concentrating on one thing. So Appian RPA if we can -- we're actually going through a feasibility right now converting some of our Blue Prism Bots to Appian and see how that works. Putting all of that into one platform is really beneficial for us because, again, we're a small team. If we can have everyone focus on one, it's just going to be a huge benefit for us. The other one is some of the AI skills that you guys are coming out with, in particular, document extraction. For us, there is huge potential. We started with IDP with one of our teams, and we're just looking forward to extract and to be able to really look at documents and extract all the data. I think it's going to make our lives easier. It's going to make all of our stakeholders' lives easier.

Marc Wilson

executive
#101

Very good. We'll take some questions.

James Wood

analyst
#102

Derrick Wood at TD Cowen. Have you guys had any internal discussions about Generative AI and the possibilities that the possible investments or use cases or concerns that you would never even touch that internally or -- and if you are having conversations, is Appian a platform that would help you build certain things around Gen AI workflows and things like that.

Unknown Attendee

attendee
#103

So I'll go first. So for us, it's -- yes, we've had some internal discussions about it, but the environment that we're in, the industry that we're in. we're very cautious. Everything that we do needs to be reviewed by regulators, everything that we do needs to be kind of looked at. And that's a scary topic with that audience. All right. So we're not there, right? It's not worth kind of having that conversation. It's not developed to a degree that everybody in our audience and in our ecosystem, we feel comfortable with yet.

Prakash Babu

attendee
#104

Yes. So for us, like, actually, it's interesting to ask the question like right now, we are looking at using Appian totally for a different use case or corporate accounting area like where we wanted to build a custom solution potentially. We're looking at it to build a custom solution for our global procurement and contracts. So we are actually talking about that, like how can we use AI to read the contracts and like populate the documents or even like this morning, we were talking about the keynotes, can it like recognize the document patterns and like give us what we need. So we are exploring that, not on the fund side, but on the corporate side, we are, yes.

Unknown Analyst

analyst
#105

Question over here. There's been a lot of talk about the platform of Appian. I think you mentioned Blue Prism. What would stop you guys from standardizing on Appian? Like, talk about who else you use internally, if it makes sense to standardize on Appian, you don't want to be locked in? And then secondarily, there's a lot of money spent on Appian for your average customer or average large customer. Where does the spending come from incrementally from here? Is it top of the data fabric is to come from database spending? Where is the incremental spending as the account gets bigger and bigger for you come from?

Prakash Babu

attendee
#106

For us, actually like -- actually answers to both the questions are pretty much going to be the same. Finding the skills, right, like finding the right skills, that's where we take most of the time very carefully, right? I just mentioned we have more of work depending on the partners, working with them. We involve them with our business conversations. One reason is like -- the reason is like skills, like if you look at it, in the market, it's easy to find, like, hey, one person who knows UI Path, one person who knows Blue Prism and like somebody who knows Appian, somebody who knows Java, but bringing everything in one like the probability of getting finding one person who can run this whole show becomes scarce. Again, that's where we depend on the partners, right, to complement that. There is solutions and work around stack. But one area is that like we need one person who knows everything.

Unknown Attendee

attendee
#107

So from us, from the kind of integration perspective, again, we're a small team. So having everything in one platform. We're limiting technology as much as possible is really key, because that's where we see the benefit. Now if we have to segment our small team into multiple groups supporting various technologies, it just becomes much harder. Customers get confused right? And when I talk about customers, it's our internal customers. They want to kind of have something that's familiar, something that looks the same. So that's really kind of for us, that's where the big benefit is.

Unknown Analyst

analyst
#108

In terms of IT spend, where does incremental pockets of money go to Appian? Where does it come from? Or is it just new?

Unknown Executive

executive
#109

For us, it's done so we've been a customer since 2015. It's something that we have built in, right? And it's something that we know we're going to be renewing. So there is money, there is a forecast and just budgeting for that. It's not year-to-year or anything like that. It's not like we're looking for funds here or there. It's preplanned, it's prepositive.

Prakash Babu

attendee
#110

We take a slightly different approach. So we do annual budgets. We work with our stakeholders and come up with like what are the best like all the requests that are coming in, right? Like we sit down and talk with the product owners to understand in this year, what are the features that we are going to deliver. If we look at the ROI, how quick we can tell you or the ROI. That all feeds into our CIO and to the CFO, the funding comes from CFO office and like we do need to show the ROI burn down to both of CIO and CFO every quarter, which we do.

Unknown Analyst

analyst
#111

One more question.

Marc Wilson

executive
#112

All right. Well, thank you, everyone. Thank you, guys. Thank you. I think we're up next with Mark Matheos.

Mark Matheos

executive
#113

Gone through some of these slides a little quicker than I thought, but the good news is we've had a lot of kind of background from the prior speakers. So a lot of what I was going to talk about, in some ways, it's been covered. So I'll just get to like the juicy good parts and hopefully be done in 10 minutes, and then Matt will come up. So this is 1 of the slides that is a little generic, but these are our highlights, right? These are the core principles of our investment thesis, if you will. Is there a way I can get the screen on here, so I don't constantly turn around? That would be great. 30% plus cloud subscription growth. Obviously, the cornerstone of kind of our story, and 90% gross margin. There's kind of the late levels of product margin. We have a really predictable business model that's been shifting to subscription revenue over time. And I'll show that as well. And the customer unit economics are really, really strong with LTV to CAC being north of 7x. And I think the future size will double close on some of these items. So I'll just probably in the interest of time, fill a little faster. 43% CAGR, if you look at our cloud subscription growth rate. If you expand that to term license revenue and look at it through an ARR lens, it's at 30%, which is obviously really attractive as well. I'll spend a little bit of time on this slide. So if you look at this, we've stratified our ARR across customer sizes. So I think the biggest takeaway, if you look at kind of the bottom part of this slide with that orange and blue color. Those are $500, 000 and above and $1 million and above on ARR. And you can see the robust growth in those segments, right? So the notion being like the prolific users of Appian are actually growing even in some cases, faster than the smaller users. And even the $100,000 category is very respectable at 114% growth, but it's a really good story about the -- the more you use Appian and the more you like it, the more you buy kind of feeding into our land and expand motion. So this is another interesting take. So if you look at the actual number of quarters, it's taken to reach subscription revenue milestones. Because we've been able to kind of maintain this really strong growth rate as the company has gotten bigger, the number of quarters it's taken to hit -- well, the first $100 million was 30 quarters. The next $100 million was 11 quarters. And then the most recent $100 million milestone was only reached in 6 quarters. So we're really happy with that. And hopefully, we can continue that trajectory and maintain our growth rate as we scale. So bigger deals with new logos, we've been able to maintain our kind of deal size and actually increase that with new logos. So over this time period, we've had a 50% growth in ASPs for new logos. So that's slide. So on the growth algorithm, if you slide's up, the different ways we grow, we have this best-in-class kind of 95% plus, actually with 99% GRR in recent periods. Really speaking to the mission criticality of our software and kind of the recurring nature and the high quality of the revenue that we are closing with our customer base. So that's the starting point. We layer on the expansion motion, and this is throughout departments, throughout multiple applications. Our most prolific users often have 20, 30, 40 applications. The layer on new logos, which, of course, as we heard from our partners, that was a huge part of what they bring to us and a huge part of our growth factor in the future. And then all the different awesome technological achievements that we're continuing to invest in, the data fabric, the portals, of course, the -- sorry, process mining and RPA expansion. And then, of course, it wouldn't be right to just not talk about the fact that there's future things that we don't even know about, right? let's just -- we're constantly innovating we're at heart of product engineering company, and we're laser-focused on sustaining our growth. So we have this platform strategy. Obviously, we're focused on the platform. And over time, we have this, like I said, elite level of margin and the mix shift has kind of helped our overall gross margins tick up. If you look at this from a timing perspective at IPO, we were around half and half services and software. We're closer to 75%-25% most recently. We've spoken about the GRR and then this is the view of NRR and how we can kind of quantify our expansion motion has been pretty steady. We're happy between 110% and 120%. We're right at 115% recently. So here's another cohort slide, offering you a different -- a couple of different lenses to look at revenue. And you can see this is just a cohort of customers for a given year going back to 2011, and every single cohort is growing. This kind of speaks to the duration of our customer life cycle and just consistent expansion, right, through that life cycle. And again, it's either through building more applications through expansion in different departments. The customers that have been here the longest are still growing quite healthily. So top 50 customers, no surprise, they're 62% CAGR consistent with the theme I've been talking about. Large customers are growing fast. So we double-clicked on a couple of different scenarios. You just had a customer panel. So I won't spend too much time on here, but we had a top 25 pharmaceutical company. So that grew 25x. They had supply chain processes, corporate processes that they're automated. They do case management with tens of thousands of use cases. All of these are kind of typical, but we see a 25x growth in that customer. A multinational bank has grown 38x and then a federal agency 67x. So this really shows that depending on how small or big you land, maybe the level of growth is a little bit different, but they all grow and they all grow healthily. So the federal agencies started out a little smaller land, but that's what happens when grow 67x is you end up having a really impressive growth trajectory. So we talked about sales rep productivity, kind of an earlier question. And this is one way to look at it. Over this time period, we had a 56% improvement in sales rep productivity. So this is merely the bookings per rep over time. That feeds into, obviously, sales and marketing efficiency overall. And over this time period, it's hard to see that first quarter. But yes, we had 20% and 30% growth at those subscription revenue up stance. And this is really sales and marketing expense growth compared to revenue growth. LTV to CAC north of 7x. We still target 30% sustainable growth in our cloud subscription revenue in normal economic times, we've clearly been able to achieve that, and we intend on being able to achieve that in the future. So it's a long-term model. This is my last slide. So a couple of different takeaways here. First, I'll focus on, in fact, the long-term view. So let's [indiscernible] So yes, the target model shows kind of our at-scale growth -- I'm sorry, our at-scale margin profile, right? And you can see kind of the evolution overall. But the gross margin line is really reflecting what we think we'll end up in from a mix shift perspective. And then we've talked about the sales and marketing efficiencies and operating leverage we can extract from that. And that's kind of reflected in that target model, 30% to 40%. R&D, we've got efficiencies we're going to get from our technical development center in Chennai India. So we expect to get operating leverage from that. So overall, kind of that's the longer-term 20% view at scale. And you might ask, I think we have had this question over time, what about shorter term, what's the path to profitability look like? What's happy in doing in the next couple of years. I think we've talked a little bit about it from a guidance perspective, right, with the adjusted EBITDA guide in 2023. I've said that we're going to target 10% of revenue loss for the second half of 2023, which is really a halving of our loss rate compared to last year. So if you take that trajectory and you kind of continue it, we could look at 2023 as a year where we intend on -- sorry, 2024 as a year that we intend on reaching a breakeven point. And then in 2025, this natural evolution of our P&L will lead to an adjusted EBITDA positive. So that's a little nugget for you guys. I know we haven't really talked about that glide path, but that's what we're looking at right now. And I think it's certainly achievable, given the sustainable growth and then the more moderate kind of investments, given the massive amount of investment we did in 2022. But we're definitely not in any way kind of foreseeing a profit number or anything like that, which is telling you the evolution of the P&L. So I think I did that in record time. So let me know if you guys have any questions. Otherwise, we'll...

Unknown Analyst

analyst
#114

I had a whole list of questions, Matt. I thought I was going to ask you, but since we are running up against time. I was just going to ask you 2. One, I was talking to a marketing department. I was told our attendance is a new high. And I'm sure you had a pretty busy day for the past couple of days. How do you feel about it?

Matthew Calkins

executive
#115

That's good. I'm glad to be here. I know you're running a little bit late, but it's good to have a few minutes, and I look forward to taking some questions for everybody. We'll just yes, I understand we hit a record in our attendance for this event so.

Unknown Analyst

analyst
#116

One other 1 is on your people who missed your keynote. What do you think 2 or the 3 key takeaways?

Matthew Calkins

executive
#117

Great. The key takeaways from my keynote is we have a couple of architectural advantages that are going to matter a lot. Our industry is converging. You know this, right? It used to be separate silos, RPA, process management all right process mining, all these separate silos. They're not anymore. They're coming together. We're in the lead. We have done this. We've unified a process by AI -- introduced us a process platform. We are simpler, architecturally and mission wise than we've ever been. We are a process platform now. It's important that we achieve a simple definition because, in my opinion, the importance of any company, industry or object is measurable and inverse proportion [indiscernible] that takes to describe it. So for us to achieve a relatively simple description is also like saying we're ready to be a major vendor. We're ready to address a major market. If you can't describe what you're doing simply, it's not major. So we had to find our identity, and that identity had to be concise. Now we have created a feature. I'm not going to get too technical here, create a feature called a Data Fabric that allows a dispersed enterprise full of data to be treated like the data is unified. It is effectively a virtual database. That's good and it's very different from our major competitors who have all issued this line of thinking, maybe because they don't like the open data strategy. But I believe this will be a substantial advantage for us. And as we found a Data Fabric has synergies with everything we do, particularly AI. It will allow us to train AI algorithms within each organization. That brings in thing number 2, other top point from my speech is we have a different philosophy around AI. We think AI should be practical. It's not slide sizzle. It's practical value, and that's what we're aiming for. We believe in low-code AI, approachable practical value-add AI. Secondly, we believe that the AI market will settle into more of a private AI than public AI pattern. Public AI is the typical model that you think of today when you talk about chat GPT. An organization sends its data to Microsoft. Microsoft sends back AI goodness. There's a number of flaws in that model, the people I talk to don't like it. They don't like it because they don't want to disclose their data. They don't want to train Microsoft algorithm. They don't want to inform their competitors or at least train a model that their competitors can use. They worry about regulatory restrictions and the possible loss of ownership over data if you send it. And of course, they all believe they had a data advantage. We work with big firms who think that their data is their edge. They don't want to train a model. They want to for somebody else, they want to train only their own model. So it's my belief that the format of AI that's going to prevail is going to be a private first format, in which every large organization cultivates its own algorithms by training it on their own private information. They're going to download an open AI open source, AI, package and then train it internally and use it only for themselves. It's going to be good at the things that their organization does. The custom AI is going to be as commonplace in a few years as a custom application is today. That's my prediction for the way the AI market goes. And therefore, it's not a top-down vision. It's a bottom-up vision, and we're going to enable that bottom-up vision and I know we're going to have a lot of friends along the way because the customers I talk to are not anxious to send all their data over to a big tech firm and train somebody else's algorithm. They like our vision a lot better. And so we're enabling that and announce some features that are going to help us to do low-code AI and to train private AI.

Unknown Analyst

analyst
#118

Wonderful. Thanks. And thanks so much for all the detail throughout the Analyst Day. Two questions as we just think about the longer-term operating model. I guess, piece number one, what are we assuming in terms of mix shift of cloud versus anything on-premise versus services that's underlying that long-term model? And then the second part is, as we think about the opportunity of degenerative AI, all the investments that you need to make? How should we be thinking about both near-term and long-term impacts to margins, especially on that gross margin line given how expensive these workloads are right now?

Mark Matheos

executive
#119

So yes, I think we're generally expecting the mix shift to continue in perpetuity with respect to the growth rate of subscription being at least twice as much as services. So that's how you end up getting to 80% to 85%. And I do want to maintain our margins, but I'll let Matt answer the question about AI, maybe costing some money and how that would factor in.

Matthew Calkins

executive
#120

Well, we're already working on AI. So it's not like it's going to change our cost model, right? We're going to continue the way we are.

Andrew DeGasperi

analyst
#121

Andrew from Berenberg. Just on your comments, Matt, about public versus private AI, I thought were interesting, particularly given the focus industries you're involved in. But I just wondered do your competitors feel the same way? Could they potentially leverage public AI in a way that you don't foresee? And then maybe just a bigger thought if you were to broaden your industry outside of those 4, which value private data, would that be an issue?

Matthew Calkins

executive
#122

Yes. Our biggest competitors are not chasing private AI except insofar as we put the heat on them and they have to. The reason is our biggest competitors are more interested in the public AI model because they stand to benefit from the divulgence of other organizations data. They would like to be able to sell an AI algorithm trained on their customers' data, which obviously has clear network effects and plays to the benefit of very large organizations that could convince their clients to do that. So this is a time when I believe that being a midsized vendor fighting against large vendors gives us a strategic advantage because we would not think of proposing a model that was so obviously to our customers' disadvantage as the one where we take all their data. right? So I think that we have a natural affinity for -- they have -- we have a natural symbiosis of interest. And so we just need to raise that message. I believe there's already some blowback against the private model, and I have begun to see some big tech firms announcing that they're going to make baby steps toward a private AI model. I don't believe it. And I think that in the fine print is hitting the fact that they're going to profit from their customers' data, but we need to be very clear and loud about this. And it's another instance of why this market so much needs a pure-play vendor, right? Our largest competitors -- well, it's good to have a non-big tech vendor in this space.

Kevin Kumar

analyst
#123

Kevin Kumar, Goldman Sachs. I had another competition question. Some of your competitors are reducing sales and marketing spend. Maybe they're focusing more on expansion versus new logo growth, where as Appian's been more aggressive on go-to-market. So just curious if that -- if you're seeing that in the marketplace, any changes in competitive dynamics?

Matthew Calkins

executive
#124

Yes. I'm not seeing much competitive dynamics change. But I will say that Appian's goal is twofold this year. We want to grow. And at the same time, we want to assert fiscal responsibility. And so we mean to balance the 2 of those. And we're not going to be responsible by shrinking our costs or being smaller. We're going to grow, but very carefully and balancing where we're spending to make it effective and not spending as much more it's ineffective. That's our path. That's our path through 2023. And I believe that by the end of it, we will have stolen a march. Some of our competitors who receive like a wave, right? who can't so well modulate their costs and focus on growth areas. We'll respond to growth areas with growth.

Unknown Analyst

analyst
#125

Good to see you, Matt and Mark, and thank you for hosting the Analyst Day for us. I want to go back to pricing. I think 1 of the bigger questions, not just with maybe Appian, but with software overall is the future of the per seat pricing model and a world where we may need fewer employees, fewer headcount. How are you thinking about in a world where AI is becoming more democratized, you need less developers? And how does that filter through Appian's pricing decision?

Matthew Calkins

executive
#126

That's a cool question. Thank you. I like to talk about pricing. And we have alternative methods for pricing already, which I would like to emphasize, if it comes to pass, that AI is supplanting regular users who would have received a license. In particular, my favorite way to price right now is by the app because customers will accept that. And my other favorable favorite way to price is by the amount of developer time it takes to create an application. And we are refining the way that we price applications according to that, either 1 of those strategies would be leverage proof, so to speak, and wouldn't disadvantage us for the emergence of.AI.

Mark Matheos

executive
#127

And I'll just add that for a couple of years now, app-specific pricing has been the primary way we sell.

Unknown Analyst

analyst
#128

What is that the percentage [indiscernible] revenue working business?

Mark Matheos

executive
#129

Well, so I don't think we have the exact percentages. But from a new deal perspective, it's kind of our default. And so of course, there's legacy customers with a per-user model that are renewing that we still offer, but it's very common on the new revenue now for at least a couple of years.

Matthew Calkins

executive
#130

Majority of the customers are on the application-based pricing.

James Wood

analyst
#131

Matt, I wanted to ask about the Data Fabric architecture, get a little bit better understanding of what that is exactly. We think about middleware integration. We have -- there's ETL, there's service bus. There's service-oriented architectures, there's been attempts to try to kind of have a sort of data mesh in the past. What does your architecture look today? What kind of technologies are you using? And how is it different than what else is out in the market?

Matthew Calkins

executive
#132

Okay. So the main difference is that it is addressable through a unified semantic layer, by which I mean, it's more than just a set of connectors. It allows you to visualize the entire database as if it were unitary even though we know it's absolutely not. And that to me is the primary innovation. There's a couple of other cool things. The automatic discovery I love, the role of filtration is very cool. The automatic optimization for performance tuning. So if you run a query a couple of times, it shows that you want that query in the future and we tune and put an index accordingly, right? That's all good. But by far, the most important feature and the thing that differentiates us from the way others have done this is the semantic layer representing your enterprise full of data as if it is one data layer, if not one data source. We're also interestingly able to both read and write to this. And others who talk about Data Fabric today are really just talking about reading, like we've got pretty much all of our competitors are nowhere on this feature, by the way. I mean, some will have connectors and they'll call that a data fabric, and it's not even close. Others will have a kind of a reporting layer profoundly flawed reporting layer in which they're bringing data forward to do some kind of a report, but it's not flexible and it's only 1 way. For us to have a semantic layer with read and write is really startlingly divergent from where the rest of the market is, and it's going to give us an edge in AI because we're going to use that to train internal algorithms. I really want to push that symbiosis AI, the AI symbiosis. And I also really want to push the process mining symbiosis because this is giving us access to data across the enterprise. Process Mining's greatest flaw is that it takes so long to gather your data set. It's a giant project and it slows down whatever else you're doing. So in both of these primary areas, AI and Data Fabric -- I'm sorry, AI and Process Mining, we're going to use data fabric to give us a speed advantage over our competitors. So I'm super excited about Data Fabric for that reason. And the best thing about it is just how different it is from what everybody else is doing. I speculated on stage this morning that it could be because too many of our largest competitors are all still hoping to centralize data under their auspices and not yet interested in an open and dispersed data strategy.

Thomas Blakey

analyst
#133

Matt, Tom Blakey at KeyBanc. I had a similar question and I've asked about pools of spending before in a prior question. This Data Fabric, does it change the go to market? Does it change who you're selling to in the organizations? And again, that pool of spending, I might not be asking the question right, but -- are you changing the competitive set that you're attacking in terms of who you could potentially get money is from?

Matthew Calkins

executive
#134

Yes, that's interesting. There are a few pure data fabric companies, and we do not today consider them to be our competitors because we're not pushing a data fabric only sales strategy. If we were, I believe that would change our target selling model. But what we're doing right now is to blend it with the rest of the offering and have the typical top-down CIO led sales process that we typically do. But yes, that's where we are right now. It's -- we're just combining with the platform.

Unknown Analyst

analyst
#135

Time for 1 more question. I know Matt you have to go into another meeting.

Matthew Calkins

executive
#136

That's okay. I'll take another. A topic

Unknown Analyst

analyst
#137

I guess just on the financial targets you put out in terms of 2024, going to breakeven. I would love if you could give us more of a bridge in terms of how you get there. So obviously, we have the target model, but where do you see the most leverage within those line items? And then just thinking also about I attended the Partner1 program yesterday and how partners are going to be involved with all of the new logos and really getting them more up and running at the onset, how do you think about the direct go-to-market investments as you kind of make that pivot in the go-to-market motion?

Matthew Calkins

executive
#138

Yes. Let me take the first shot at this and then if you want to speak to it also. First of all, what Mark said earlier is our intent, which is that we cross breakeven sometime during 2024 and we are profitable in 2025 EBITDA positive for 2025. We believe that, that is achievable because we have seen that when we reform our cost structure this year and our growth with scrutiny, strategy. We have seen that we have the opportunity to reduce some investments, which are not paying off, increase others and still improve our overall margins. The flexibility that, that exercise has demonstrated gives me confidence that the rising tide of subscriptions revenue is going to cross the water line, so to speak, sometime soon. And I believe we could do that without any sacrifices. I don't think that takes off anything from our growth intentions. I believe we can just find that degree of efficiency and then accumulate that degree of renewable revenue. And we're just naturally going to be on target. Again, that's an intention, right? The next question had to do with partner logos, I believe. And could you clarify that?

Unknown Analyst

analyst
#139

Yes. Just I attended the Partner Summit yesterday and just really involving partners more at the onset. It sounds like there's no longer like direct go-to-market logos and partner logos, it sounds like there's 1 unified force, getting them involved from the onset. And so thinking about getting partners more involved there, how does that change the investments that you've been making in your direct sales capacity?

Matthew Calkins

executive
#140

First of all, you're right that logos is our priority. Secondly, I should say it is a priority. We're balancing multiple priorities. However, logos is very important to me because Appian customers are very lucrative and loyal. And when we attach new revenue, it's a long-standing boon for us. o. So I would love to see more logos come through the partner organization. We're experimenting with multiple ways to do that right now, whether it's a partner solution, whether it's a codeveloped solution. whether it is a champion partner in a specific segment, be it a vertical, horizontal, geo or a combination thereof or simply encouraging and incenting our partners based on how many logos they're introducing us to. I won't say that we're always pursuing logos with a partner. We're not. Sometimes we're pursuing them on our own, and we still generate a pipeline largely by ourselves. So we're trying every model, but we are intent on creating a virtuous output, and we'll experiment and find the best model.

Unknown Analyst

analyst
#141

Thanks for taking a couple more, Matt. The theme of the Analyst Day today seems to be sort of pushing the low [ code monitor ] and sort of relegating it downward, which I'm actually kind of happy to see because sort of going back to the IPO in sort of 2017, you brought that Lexicon to the market. But I think in terms of investors thinking about what does Appian actually go for, right? You talked about being end-to-end process automation platform. And I guess the question is, has that not always been the case? I mean, coming from your BPM heritage, right, the class of applications that Appian is going for are these cross-departmental, a lot of times heavy process-oriented, internally facing applications. So to me, it doesn't seem like there's a search for identity. This is what you guys have always done. It's just way, way, way more important than it's ever been. And so the question to you is, is that the message to customers, that's the message to market that you're not something to build websites for or simple websites for, but going after like more of these. I'm not sure BPM is a bad word anymore, it's kind of the spirit of the question?

Matthew Calkins

executive
#142

I don't think process is a bad word anymore. And so we're embracing the word process. Low code to me has shifted from being a noun to an adjective, and so we use it that way. Like just a moment ago, I said our intention was to provide low-code AI right, by which I meant, of course, simple AI, approachable AI, usable, practical value-add AI. That's what I think low-code means now. And I don't believe it would help for us to lead with that as the definition of the firm. I think it has to modify something. The primary thing we do is process. And the way I'm trying to express it right now is a word one-stop shop for process and customers don't generally come to us looking for everything to do with the process because they don't even know that exists. Instead they say, "look, I've got a process, can you help me?" and the answer is yes, we can help and by the way, while you're building this process, would you like to be able to analyze it in real time to see how efficient it is. Okay, yes, you would. Great. And by the way, when we analyze it to see how efficient it is in real time, and we recommend that it would be better if you did this work instead of people with RPA bots. Would you like to just switch over to Appian RPA bots, Well, that's pretty convenient. Yes. So let's do some of that. And by the way, would you like to use AI here in order to more rapidly respond to keep customers waiting as long. Yes, we'd like to do that. I think it's an organic process of accretion of functionality. We're going to hit the customer by being a great process platform. They don't know what they need past that, but we can ease them into it. And our upcoming diagnostic -- our real-time diagnostic is going to clue them into how they can be more effective and use the full basket of Appian's functionality.

Unknown Analyst

analyst
#143

Matt, you talked about private AI and how that's -- you're very unique in terms of your ability to offer it related to competitors.

Matthew Calkins

executive
#144

Yes.

Unknown Analyst

analyst
#145

If customers still want to bring in public AI models for certain tasks, so how does that -- do we -- You being sort of very open platform, right? Do we have sort of very equal substitutability, but at the same time, highlight the benefit of private AI while still allowing our customers to freely substitute pretty tangibly with the public AI models.

Matthew Calkins

executive
#146

So that is exactly correct. We are facilitating all uses of AI, public and private, while we advocate private and facilitate that in a way that other companies do not. You could call our support for public AI similar to the support that many other organizations will be able to provide. Our support for private AI is highly differentiated because it depends upon having a mature data fabric and our competitors do not. And so not only do I believe private AI is more in the best interests of our clients, I also think it's more -- it highlights better differentiation that Appian has relative to its competitors.

Unknown Analyst

analyst
#147

Okay. And very quickly, if I could. The Kubernetes migration, what's the importance of it?

Matthew Calkins

executive
#148

Kubernetes, it's just essential that we rearchitect on Kubernetes. And everybody is going to have the same issue, right? But this is the way software is used, just the way it's scaled, deployed and you can't get away from that. Every software company is going to have to go through this transformation in which your software is modularized and you could attach different amounts of hardware to different parts of it. I see that as essentially the empty in the big game and so we want to be efficient. Of course, we want to be portable, and we have to be modern. And so we put that investment into Kubernetes.

Unknown Analyst

analyst
#149

Matt, I just had 1 question. I know in your keynote, you talk about Process HQ why you're excited about it. I know it's going to come out in Q3 or later this year. But wanted to just talk about why you're excited about it? What is the importance of it?

Matthew Calkins

executive
#150

Okay. Process HQ is Appian's vision for the future of process mining. It is based on the process mining technology that we acquired a few -- couple of years -- 18 months ago, but it goes well beyond what that or any other process mining technology on the market can do. It leverages our data fabric in order to fully inform a process mining like algorithm so that at all times, you can get process mining results from your processes that are running like an instant X-ray of what's going on? What's working? How long is it taking? How long are customers waiting, what is your failure rate in any given process. You're getting real-time feedback of us kind of a kind that had never been provided before by process mining or by any process tool. And then furthermore, you get recommendations on how you should change it and the ways that you could change it are all in our portfolio because we have a total set of automation technologies, we're able to say things like what you're doing with AI here should really be done with rules. What you're doing with people should really be done with RPA. We can make those recommendations for purposes of throughput or accuracy. We might come and say, "Look, you've delegated this to RPA, but is throwing off too many errors. We think you need to scale this back to a more expensive technology." We can make that recommendation as well. This is going to be an engine for intelligent insight of the way your process is running and allow you to react by allocating work to the right worker, all of whom are provisioned within our platform. When this comes online, it's not going to be so far. I mean, as you say, it's coming up soon, beta program is about to start. When this comes online, it really bolsters our claim to having a differentiated process platform. Not only have we included every step in the life cycle of our process, we've also got this evaluatory layer that steers the design of your process to the most efficient and effective work set -- the worker set to get the work done. It's going to be highly differentiative and in short, it's our vision of process mining, but I think you'll agree, it goes well beyond that. It's fulfilling the promise of process mining in a process platform.

Unknown Analyst

analyst
#151

One last question. I know -- I just want to follow up on Sanjay's one. I know during your keynote, you said, "hey, Appian identity is simple than it has ever been. " And in that context, you talked about the value efficiency, future proof and everything. But when we last met this group, we talked about a vision now RPA process mining that just features should be part of the platform. Now platform is complete. Can you just talk through that evolution, more importantly, you've met a lot of partners, customers, how is that resonating with them?

Matthew Calkins

executive
#152

I think we're breaking new ground and partners are -- partners are going to be some of the biggest beneficiaries of what we're doing. And the purpose of this event is to educate them. I wanted to be so clear in my keynote this morning because I want not just our customers, but our partners to know that this is now their secret weapon, right? We're serving an essential need in the market. We're reducing friction and we're taking complexity out of 1 of the most important things that organizations are doing today, which is behavior at scale. That's basically what our process is. It's just programming your behavior at scale. Well, that's a really important factor in agility and organizations need to be able to do that without too much impedance. So for us to make that simple and put together the components that comprise the platform that can allow you to do behavior at scale is to give them a major competitive edge. The partners we talk to are all looking for a way into the C-suite. They all want to be a visionary. They want to talk to [ CFOs ] and say, I've got the next big thing. I'm going to save you 30%. I'm going to accelerate the next thing. I'm bringing you AI, right? That's what they're there for. I think their bread and butter is margin on ours, but their aspiration is walking into the C-suite and saying, "I've got your next thing. " And my point to them is to say, we can help you have that next thing. You want to work up the value chain. You want to have that on tray. You want to be a strategic partner. You need a breakthrough technology like this. We're providing more value. We're first to achieve this unification, and it's something essential to our customers. So this is now your silver bullet.

Unknown Analyst

analyst
#153

Thank you all for coming here. And if you have any follow-up questions, feel free to reach out to me. So thank you again. Thanks.

Matthew Calkins

executive
#154

Thank you.

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