Arcos Dorados Holdings Inc. (ARCO) Earnings Call Transcript & Summary
October 1, 2026
Earnings Call Speaker Segments
Daniel Schleiniger
executiveGood morning, everyone. Welcome to Arcos Dorados 2026 Investor Day. It's really nice to see so many familiar faces in the room. I'd also like to welcome those of you joining us via webcast. Thanks for taking the time to be with us today. Before we get started, I need to read the following safe harbor statement. Today's presentation will contain forward-looking statements and I refer you to the forward-looking statements section of this morning's press release and the recent filings with the SEC. We assume no obligation to update or revise any forward-looking statements to reflect new or changed events or circumstances. In addition to reporting financial results in accordance with generally accepted accounting principles, we report certain non-GAAP financial results. Investors are encouraged to review the reconciliation of these non-GAAP financial results as compared with GAAP results which can be found in the appendix section of today's presentation as well as recent filings with the SEC. Woods Staton, our Executive Chairman, will get us started today. He'll talk about reminding us of the keys to success in the QSR industry. Then Luis and the rest of the team will take you through the pillars of focus that he laid out on his first call as CEO last year. We'll close by quantifying how we expect all of this to translate into long-term growth for Arcos Dorados. After that, we'll take your questions. So get ready, get set and let's go. Woods?
Woods Staton
executiveThank you, Ben. Welcome, everybody. It's nice to see all of you here and some of the familiar faces and familiar names. Thank you all for joining us today. Today, we will take you through various aspects of the business to show you why we believe Arcos Dorados is entering a new phase of growth. But before we do that, I think it's important to remember our journey. This is a year of milestones for us. In April, we completed 15 years as a public company on the New York Stock Exchange. In August, we began the 20th year of operations on the current version of Arcos Dorados. And in November, we will celebrate the 40th anniversary of Arcos Dorados that I opened, which was like in Argentina 40 years ago, and it seems like just yesterday. And in each period, we became an integral part of the communities we serve while facing every economic, political and social change, and there have been many. But I'm happy to say that we have weathered all these changes very well. Market share for McDonald's in our markets, the brand we represent, has never been as strong as it is today in all the 21 countries we operate in. This is thanks to great brand metrics, strong operating performance, and high customer satisfaction scores. The bottom line is we run great restaurants in our markets, be it to the front counter, drive-through, delivery or over the 3,000 dessert costs that we have. And I'd like to take a pause here to tell you what I think I'm most proud of, our people. We have roughly 120,000 employees in our system, and we have been selected by the Great Place to Work as the #1 best place to work in both Argentina and Uruguay. We're #4 in Brazil. And of all the countries in Latin America, we're #4. In other words, these are not dead-end jobs that we create. One of the main tenets I have always espoused since we opened the first restaurant almost 40 years ago, is that we build this company based on meritocracy. Each of the people you will hear from today is here based on marriage, whether they began their career somewhere else or as crew members in one of our restaurants. They're here because they have proven themselves and each one of them has a level of operating experience and local understanding the northern management team in our industry can match. In fact, Luis here started off a member as a crew member in [ Cordoba ] many, many years ago and he rose to this level where he is right now as CEO, just like his prior successor, Marcelo. We understand what good friendly services what coming of good hamburgers is all about. For us, value is a combination of great food, good prices, and especially great service on which the whole business is built. We understand the importance of running great restaurants. For restaurant guests, we are only as good as our last experience with us. This is why we place so much emphasis on being great operators every day of the week and every hour of the day on consistently offering the best experience in the industry, bar none. When we began this experience -- when we began, the experience was almost entirely inside the 4 walls of our restaurants and mainly at the front counter. Drive-through was a novel concept with low adoption rates, delivery was a figment of our imagination and obviously, digital was way beyond anyone's imagination. Fast forward a few decades and a great experience extends far beyond the walls of our restaurants. The winning formula in today's QSR industry comes from allowing guests to choose when, where and how to enjoy their favorite McDonald's their menu items, and this is an omnichannel business. Today, we want to show you what we have been strategic, how we have been strategic in our approach. We have a business framework that cannot be replicated easily through our portfolio of butter restaurants, the platform of digital capabilities that we have, the high level of brand engagement and data-driven decision-making ability. We've worked extremely hard to capture the brand opportunity while also positioning Arcos Dorados for this next phase of growth. We've invested a lot of cash flow into expanding our footprint while also modernizing the existing restaurant portfolio. We've taken the best the McDonald's system has to offer in terms of tools and know-how while also developing in-house solutions to meet our specific needs. I don't need to go through this and convince you that we are living through some challenging times in the world. But fortunately, Latin America is far away from the conflicts and geopolitical evidence events that have impacted other parts of the world. We clearly have our own issues to deal with. We were also a major agricultural producer with robust consumer economies in all of our main markets. So when I think about the 3 aspects of the business, I just described, the best management team in the industry, a deep understanding of what it takes to run great restaurants and a region with so much potential. I am convinced we are embarking on a new phase of profitable growth for Arcos Dorados and its shareholders. And thank you. Luis, over to you.
Luis Raganato
executiveThank you. Good morning, everyone. When Woods and the Board trusted me to become the company's next CEO, I accepted the opportunity and told them I had one main goal in mind: creating value for our shareholders. Today, we will show you some of the key initiatives we're implementing to reach that goal. But before that, we should look at where we are today. More importantly, we need to understand that we're here by design. Each step we took over the last 20 years had a strategic purpose to consolidate our position as the best cure is our operator in Latin America. So today, we're operating from a position of strength with more than 2,500 restaurants across 21 markets. We are, by far, the most digitalized, the most accessible and the most engaged restaurant brand in the region. This scale of market penetration is the door to the new chapter of growth, we will share with you today. Let me provide you some perspective on what we mean when we say growth. We are part of the global system that generates ideas and tools that we can benefit from. But let me be clear about something. When we implement those ideas or put those tools to work, it will be because they make sense for our business and our region. Because at the end of the day, it is our job. It is our responsibility to increase sales, earnings and free cash flow sustainably and as consistently as possible. That brings me back to our goal, creating value for our shareholders and the 3 pillars of focus that are guiding us into the future. As you just heard, today's business is about exceeding customer expectations in restaurants, at home and in the digital space. It is no matter where guests choose to have McDonald's, we need to maximize the experience through menu quality, service and cleanliness. These are foundational elements of Arcos Dorados' next phase of growth. Tomorrow's business is about preparing to meet future guest expectations and ensuring we maintain the leadership position long into the future. You'll hear from both Santiago and Male about how we're deploying artificial intelligence and technology throughout the business to drive sales and support strategic decision-making. This is the opportunity ahead. Growing the business is about getting from today to tomorrow. Sebastian will tell you about how we are modernizing and improving all aspects of the development process to increase returns on investment and maximize future cash flow generation. Philippe will dive into how supply chain can add value through initiatives designed to capture efficiencies and support free cash flow growth. Each of today's speakers will touch on all 3 pillars, but I want to emphasize that we are all focused on how we will drive the growth pillar to ensure that we increase the value of the company. And this will happen through more resilient financial performance, better returns on investment and a more sustainable level of free cash flow generation. At the end of the day, the core of the business hasn't changed that much. We sell hamburgers. We create moments we deliver experiences, and that is why we are obsessed with branding bread restaurants. The winning formula in our business starts inside the restaurants. If we operate well, the guest traffic will grow, sales will follow and profitability will improve and operational excellence is our most important strength. But to generate value from this strength, we need to make sure the entire organization is working towards the same goal. This is where digital innovation and technology will help us leverage the operational foundation. Digital as it supports brand strength, sales growth and guest engagement, innovation as we develop new tools and capabilities to support the business. and technology as it impacts the entire company, helping each functional area, generate efficiencies and unlock value. Moving forward, we will continue making choices with a strategic purpose to increase the value of Arcos Dorados. These choices will define the things we will do and those we will not do. We plan to follow what rate crack used to say that we don't know what our menu look like in the future, but it's going to be the best selling menu in the industry. And I would add that we plan to do it better and more profitably than we do today. With that, I'll pass it to Mariano to take us through how we're positioned financially to support our growth ambition.
Mariano Tannenbaum
executiveThanks, Luis. Well, good morning, everybody. It's very nice seeing you here. Thank you all for being here today with us. And over the past several years, we have transformed the scale capabilities and our economics of our business. Today, I will cover 3 things. First, how much we have grown since 2021. Second, why we believe this growth is structural and more than just a recovery effect. And third, why our financial position gives us the capacity to keep growing. Operating in Latin America has never been easy. Volatility, inflation and changing economic conditions are part of the reality of doing business in Division. Against that backdrop, Arcos Dorados delivered strong and consistent top line growth. Net revenues increased from $2.7 billion in 2021 to $4.7 billion in 2025. That is 76% growth and the compounded annual growth rate above 15%. This is a genuine business expansion rather than a post-pandemic recovery effect. By 2021, we were already operating at sales and EBITDA levels broadly in line with 2019. From that base, revenue grew in every single year of the period, mainly driven by organic growth and supported by the expansion of our restaurant base. Sales per restaurant grew 60% with traffic per restaurant up more than 30%. This reflects our ability to attract more guests, drive higher engagement and generate higher revenue per customer across the existing network. In region mark, by recurring economic and political volatility, consistent growth requires disciplined execution and a long-term view. These results reflect the progress we have made in building a stronger and more resilient business. What is behind that growth? We transformed the company across 4 dimensions. We scaled a new consumption occasion with the growth of the delivery sales channel. Delivery expands our addressable market and leverages our existing restaurant portfolio. It allows us to reach guests at the moment when they would not have visited our restaurants, capturing occasions, we were not serving before. This channel, which gained momentum during the pandemic rose from less than 5% of sales in 2019 to 16% of system-wide sales in 2021, and it kept growing. By 2025, delivery accounted for around 20% of sales, and this year, it's closer to 22% of system-wide sales. The result is a channel that brings in more than $1 billion of mostly incremental sales to our system and it's still growing faster than nearly all other channels. We accelerated digitalization and built an omnichannel digital ecosystem that today represents 65% of system-wide sales, almost twice the level of 2021. This creates a more convenient and personalized experience for the customer and much more better data for us. Santiago and Male will talk more about that in a few minutes. We increased brand relevance. We gained 4 points of visit share and reinforced our leadership position in the region. And we expanded and modernized our network, adding 440 restaurants. Today, nearly 80% of the footprint is modernized. These 4 dimensions work together and reinforce each other. They expand our customer reach, strengthen engagement and improve restaurant economics creating a stronger platform for long-term growth. The business transformation, coupled with disciplined execution, also resulted in strong growth in profitability. Adjusted EBITDA more than doubled from $272 million in 2021 to $575 million in 2025, a CAGR of about 20%. To be fair, 2025 included a significant tax credit in Brazil. But with that said, based on current analyst consensus for 2026, the CAGR for the period would still be 15% in U.S. dollars. This is an impressive rate of growth given the volatility throughout the period. Importantly, we also expanded EBITDA margin by about 2 percentage points. Even excluding one-offs and despite the royalty step-up of almost 1 percentage point, Margin expanded by 70 basis points in the period. Our EBITDA growth was driven by more than just a single factor. About 60% of the EBITDA growth came from higher sales per restaurant, around 30% came from margin expansion and roughly 10% from new restaurants. In other words, we increased sales, improved efficiency and expanded the network at the same time. Again, building a stronger and more resilient business over time. Let's take a look at 2 important sources of margin expansion over the last few years. First was payroll, which went from 22.5% in 2015, to 18.9% of company-operated sales in the last 12 months. That is 3.6 points of efficiency and a structural improvement in restaurant economics. This progress came from the way we manage labor and leverage technology to make better decisions every day. Now almost all our markets work with digital labor management solutions, supported by AI forecasting tools that align staffing which with projected demand. Indirectly, the modernization of the restaurant portfolio led to labor efficiencies as well, given how popular on-premise digital ordering has become. These initiatives contributed to higher productivity and a better employee experience. Evidence of this is that we continue to be recognized as a great place to work across the region. This recognition reflects the strength of our culture today and reinforces our commitment to continue fostering a culture that attracts, develops and retains young talent across our business. Technology played an important role in expanding productivity, together with new processes, train teams and daily routines that changed the way we operate. These new capabilities make the improvement structural and not temporary. And this focus on structural productivity extends beyond our restaurants. The second lever for long-term margin expansion was G&A. Through disciplined cost management, we reduced G&A from 8.3% of revenues in 2015 to 6.4% in the last 12 months, again, reflecting a continuous effort to simplify processes, leverage automation and AI and remove costs permanently. Every year, we review the P&L line by line, challenging how resources are allocated and whether they continue to support the needs of the business. And when necessary, we have the discipline to adjust the size of the organization as we did at the end of last year. The result is a company that is larger and more capable and at the same time, more efficient. The sales and EBITDA growth since 2021 was supported by significant investments in our restaurants that generated positive results. As of June 2026, we had 2,548 restaurants, 14% more than in 2021. Importantly, much of our expansion came through freestanding units which are now 55% of the base. We also continued modernizing existing restaurants, raising the share of modernized restaurants from 36% to almost 80% since 2021. As a result, we have built a network that is larger, more modern and better positioned to serve guests across the region. But the transformation is about more than just the numbers of restaurants. Each restaurant generates more value. Sales per restaurant increased by 73%. Guest counts per restaurant are up 33% and EBITDA per restaurant more than doubled over the period. In other words, the restaurant footprint is both bigger and stronger. The strength of the business is reflected in both our operating results and balance sheet. Our financial strength has been validated by a full investment-grade rating from both Fitch and S&P. In turn, this supports the lowest financing cost in the company's history. Our net debt-to-EBITDA leverage ratio has remained between 1x and 1.2x for the last several years, a very comfortable and healthy capital structure. In other words, we have significant financial flexibility and capacity to continue funding growth without significant increasing financial leverage. The market recognizes this strength. Our 2032 notes trade at a very tight spread of 28 basis points over U.S. treasuries and less than 200 basis points over McDonald's pons. This reflects the confidence investor place in our business. The balance sheet is another asset to support continued growth, giving us the flexibility to accelerate when we see a good opportunity while maintaining a disciplined capital structure. Finally, when we look at our adjusted free cash flow since 2021, it shows our investment cycle between 2021 and 2023, we tripled our CapEx from $113 million to $360 million per year. That investment allowed us to accelerate openings and modernize the restaurant base. Adjusted free cash flow reflected the investment cycle reaching almost $190 million in 2021 when investments were lower and bottoming as investments peaked. That was the inflection point. Over the last 12 months, adjusted free cash flow recovered to $143 million. the heaviest part of the modernization cycle is behind us, and we now have a much higher EBITDA base with a stronger structural foundation for cash generation going forward. Every member of the leadership team understands that the most effective way to increase the value of Arcos Dorados is to generate cash flow growth in a way that is more predictable and more resilient to outside factors. That is our main objective. Looking ahead, we see 2 complementary paths to continue creating value. One is organic growth. a larger, more capable and modernized omnichannel ecosystem position us to keep growing comparable sales at least in line with inflation. It also creates opportunities to further expand margins through technology, productivity and cost discipline. The other path to creating value is restaurant openings. We see a significant opportunity in the region, supported by a solid pipeline and a disciplined investment process. Later on, CBAs will describe in more detail how these processes have changed and the positive results we are already seeing. The 2 engines reinforce one another. A larger and more productive network generates higher returns and operational excellence gives us more capacity to reinvest cash generation, both point to the same objective, maximizing adjusted free cash flow generation. To wrap up over the last several years, we have demonstrated that we can grow expand margins, generate cash and allocate capital responsibly in one of the most complex regions in the world. This performance was grounded in a set of competitive advantages that taken together are very difficult to replicate. First, the scale. Our size allows us to leverage fixed costs to negotiate more effectively with our suppliers and to invest in capabilities that a smaller player cannot afford. Second, access to capital. Our investment-grade profile gives us access to financing at terms that very few companies in the region can access. Third, execution. We run 21 markets with the same playbook. This allows us to transfer best practices fast and to implement complex regional projects with consistency. Fourth, our management team. This team brings significant industry and region-specific experience, which helps us successfully operate in a region with dynamic consumer economic and political environments. And finally and most importantly, the brand. McDonald's is the most loved and recognized QSR brand in the region. It gives us relevance with consumers. It helps us attract talent and it creates opportunities to grow across new channels and formats. Put the 5 advantages together and you have a company that can grow, adapt and execute in a dynamic region. For us, that complexity is not a constraint. It is a competitive advantage. I will turn the stage over to Santiago for a closer look at how we have strengthened the brand gain share and introduce new sales channels and many items to remain at the top of the QSR industry today and into tomorrow. Santiago?
Santiago Blanco
executiveThank you, Mariano, and good morning, everyone. I want to start by saying that McDonald's is a unique brand in Latin America because of the value proposition it offers. It represents a set of values customers highly appreciate clean spaces, delicious, high-quality food, a friendly staff modern restaurants, just to name a few. It is a perfect place for families to enjoy. Since its arrival in Latin America more than 40 years ago, McDonald's connection with customers goes way beyond food. It's about memories. It's about rituals. It's about a strong cultural fit. It represents consistent quality in all aspects and most importantly, it is within the reach of everyone being a place for families with high quality and affordable to everyone translates into one word that is crucial for business success in the region, and that word is resilience. When times are good, families go to McDonald's because it's an aspirational brand. When times are not as good, families go to McDonald's because it's affordable for everyone. We see the customer landscape changing at an unprecedented pace. We now compete with more categories than ever before. When families or teenagers choose where to spend their money, they now have plenty of options off and online. We know our customers are looking for personalized experiences. So one size fits all marketing programs are long gone. The ability of companies to use customer data correctly to deliver such experiences, is now a defining business success factor. Finally, there's a new generation powered by AI that interacts with brands in a whole new way. The attention span has been reduced to a few seconds and the amount of information consumed is overwhelming, making it harder for brands to break through. The QSR industry is also changing fast. There are ever-growing number of newcomers and the usual suspects are better organized and more aggressive using price as a key traffic driver. In short, there are more players fighting for the same wallet. This context might seem challenging. However, it also represents a set of opportunities. Now our business is also changing fast. Here in this slide, the gray bars show how we serve our customers back in 2019. The yellow bars show the current reality. Our digital-first thinking and early investments in digital marketing and technology gave us the leading edge in the digital arena in Latin America, making it our business truly omnichannel. We know we must operate flawlessly in each of these channels, adjusting the experience to feed the expectations of each channel. Today, we serve more than 4 million customers per day and about 65% of them do the orders through a screen. The outcome of social interaction is a rich and broad database. More importantly, close to 1/3 of our sales are now identified. This means that we have access to a broad set of customer data, and we have the permission from those customers to interact with them and form a relationship. We are uniquely positioned in the food service industry in Latin America. On one side, we are the most recognized brand in the world. And being a part of the global McDonald's system gives us access to unique marketing tools and assets. such as the global sponsorship of the FIFA World Cup that we experienced a few months ago. On the other side, Arcos is a company single-mindedly focused on one brand, giving us a local touch with many items and with marketing programs in all countries where we operate. For example, in Brazil, customers have given the brand a nickname of [indiscernible]. We then use that name to bring to life marketing initiatives in that country. In short, we have the efficiency of a global brand coupled with the effectiveness of a local player, all with unrivaled scale in the region. Our marketing strategy is clear and holistic. It reaches all customer touch points and amplifies the business to increase frequency and ticket size and attracts new customers, both for the short and the long term. Every 1 of these 5 business drivers has a clear job description. Now I will give you more detail about each one of them. So let's get into it. Brand trust sits at the base of everything we do. After all, trust is what ensures that we have a viable business for the long term. Being a trusted family restaurants is at the core of the brand proposition. We reinforced this promise through our scale, values and actions. One small example is a book program we executed this year through which we promote that parents read together with our children. This activity creates a strong family bond and promotes reading habits in children early in their lives. The transparency of our ingredients is another key aspect of building brand trust. Through the Puertas Abiertas program, customers are welcome to take a guided tour of our kitchen in any one of our restaurants and ask any questions they might have. On a yearly basis, more than 1 million guests visit our kitchens, making this a testament of absolute transparency. Finally, Arcos Dorados is one of the largest youth employers in the region. And these are formal first-time jobs in a region where informality is a common place. They learn about processes, accounting, teamwork and many other fundamental skills. Like Woods said a few minutes ago, McDonald's is ranked the #1 place to work among large companies in several countries and is among the top 4 in Brazil and in Latin America as a whole. Now youth employment is also a commitment to diversity and inclusion. Everyone is welcome to work at Arcos Dorados. Please take a look. [Presentation]
Santiago Blanco
executiveWell, let's move to our second pillar, brand affinity. This business driver is about creating a strong emotional connection with our customers. We do this by reaching out to the things they care about. So with a great operation joins forces with brand affinity, you get the best customer experience in the industry. Our strategy is not to interrupt our customers while they enjoy the things they love, but rather become part of those things. Formula 1 is a powerful passion point for many of our customers across Latin America. This is why we became sponsors of Formula 1 in Latin America. And here's how we are activating this sponsorship to strengthen brand affinity with families. Please take a look. [Presentation]
Santiago Blanco
executiveVery well. Hermani continues to bring new customers while enhancing quality and taste perceptions with each one of them. In recent years, we introduced across the region, the new McCrispy Chicken Sandwich with strong marketing and operational support. The launch was followed by different extensions, giving guests options to try and repeat this great sandwich. This action, together with our continued support behind our chicken menu icons, such as Chicken McNuggets and McChicken has given us a 7-point share gain in recent years in this category. More importantly, McDonald's today is a top player in Latin America's QSR industry in the chicken category. The beef categories are core. To the best burger program, we have enhanced the preparation of each of our iconic beef menu items such as a Big Mac. This process enhances temperature, taste and juiciness of these hamburgers and has received very positive customer returns. Thanks to this program. Today, we have a stronger beef portfolio and a stronger perception of taste and quality. The search represents a strong business for Arcos Dorados, our signature ice cream cone is the most affordable way to have McDonald's experience with amazing taste and quality. While McFlurry is an indulgent proposition for those seeking to try something new or to share with friends. Renovation pipeline in deserts never stops. This allows us to bring through our doors, new customers, while increasing frequency of those who already love the brand. This year, Mundialista's leveraged the global sponsorship of the FIFA World Cup. We created beef and chicken sandwiches, representing some countries playing in the tournament, giving customers an opportunity to have a taste of the world through our menu. In summary, it is through our menu that we have -- we are able to increase frequency of those fans of the brand while recurring new customers with innovative menu items, everything under a unifying message of taste and quality. Speaking of value, we have set our sights in continuing to be the value leader in the region. We want to be recognized as the brand that offers the best value for money to our guests. And it's more than pricing. It's all about value. To this end, in recent years, we've invested in leading-edge research, technology and revenue management training. Today, we can say we are making better commercial decisions based on data. and achieving the right balance among affordability, traffic growth and profitability. Most important of all, we're doing this while delivering the best customer experience in the industry. The last pillar of our strategy is digital with the McDonald's Hub as the gateway to a world of personalized offers and experiences. It is the most downloaded and used up in the region in a true competitive advantage, earning or redeeming points, ordering ahead, getting personalized offers, participating in a promotion to win tickets to go to the World Cup Final placing a delivery order. All of these features and more are available today only in the McDonald's app. It is through the app that we are able to grow identified sales year after year. as I said, close to 30% of our company sales are now identified. This means that we have data of millions of customers and the authorization from everyone to contact them and form a long-term relationship that enhances frequency. More data means more interaction, more interaction means more personalization, more personalization means more loyal customers. At the heart of driving identified sales is our loyalty program with more than 36 million members, it is by far the largest loyalty program in the region, and its performance is on par with leading markets inside the McDonald's global system. The key metrics behind our digital platform remain healthy. We are growing the number of identified customers, while at the same time, we are growing their average frequency plus we are growing customer value over time. Growing in these 3 metrics is very difficult to do it simultaneously. But we have found a way to go through it, following this 5-point strategy is delivering measurable impacts. Stronger brand reputation over time, please take a look of how consumers' opinion has changed for the better. The green section of these bars represents the percentage of consumers with a high overall impression of the brand. Impressively, we have been able to increase the positive overall impression by 10 points since 2024. Stronger brand equity growing across different brand dimensions. One of the brand dimensions as the strength in the most has been having great chicken products which we see as an important growth opportunity. Value for money is an important foundational dimension of the brand has also strengthened significantly in the last several years. And when we look at experience and taste and quality, when they come together in a family experience, parents feel good about bringing their kids to McDonald's. The stronger brand preference among consumers in the last 5 years since the second quarter of 2021, we more than doubled the brand preference gap compared with our aggregate main competitor, a stronger market share position on a blended basis across the entire region since 2021. In that period, McDonald's brand market share expanded by more than 4 points on a blended basis. Importantly, this is a region-wide trend with all our main markets gaining significant share over the last 5 years. The most important part to understand is that although we have made good progress as a company, there is still a long way to go and plenty of opportunities to capture. We believe that the tools and capabilities we have developed to get to where we are today are the ones needed to capture such opportunities. I will show you what I mean. Chicken continues to be the largest and fastest-growing category in the industry. We have achieved our strong position regionally, there are still plenty of room to grow. And more importantly, there are specific countries where we face fierce competition. Having built a solid base will enable us to play more aggressive in this space. We will do so by continuing to leverage our iconic chicken offerings while introducing new experiences to customers, such as the macros Chicken Strips, among others. Higher market share in chicken will translate into higher restaurant traffic and enhance gross margins. Crafted beverages is an extent tier when it comes to profitable growth. Arcos Dorados has all the right components to win in this space. With a strong operational fit, higher margins and a continuous pipeline of innovation, crafted beverages will help us sustainably play harder in new customer occasions. In short, we will make McDonald's a destination for beverages in front of Gen Z customers. Finally, in the digital arena, where we have built industry-leading capabilities, we are only getting started. Why? Because close to 70% of our sales are still not identified meaning that there's plenty of room to grow. Each loyalty member that redeems points has a frequency 5x higher than a nonredeemer. Therefore, the growth potential is very attractive and we are only scratching the surface here. Powered by AI and our loyalty program, the McDonald's hub will accelerate customer engagement and frequency while delivering a seamless digital experience for new generations. In summary, the strategy we said we have set for Latin America has resulted in a McDonald's brand that is stronger than ever. Today, we have a value proposition capable of facing the volatility of this region and with a digital platform that is helping us build frequency and loyalty using customer data. The most important fact is that these achievements position us to capture new growth opportunities such as chicken and crafted beverages. All of this would be possible. to achieve without having a leading edge in technology. So now Male will show you how technology enhances the customer experience going forward. Now it's time to grow. Male?
Gonzalez Victorica
executiveThank you, Santi. Good morning, everyone. It's nice to be with you today. So far, you have seen the results of a business that has changed significantly in the last few years. You have seen a business that has become stronger, more relevant and better positioned for growth. Supporting the customer experience, the operational improvements and many of the opportunities ahead is a transformation that we have been building for many years. Behind all of that, there is an integrated digital ecosystem. I will explain how we build that system, why it is difficult to replicate and how we are using it to accelerate our next phase of growth. It is a story about a competitive advantage, strategic autonomy and value creation. Let me start with the system behind the transformation. We created value by transforming 2 sides of the business at the same time. On the customer side, we moved toward a digital omnichannel model. Leveraging our in-house capabilities, we developed our own mobile app, expanded our digital channels and created a direct relationship with millions of customers. Every interaction improves convenience, makes the experience more relevant and generates first-party data that helps us understand our customers better. At the same time, we transform how we operate internally with standardized core processes, implemented common technologies across markets and created a single source of truth for company data. This transformation may be less visible to the customer. Yet, it is what allows us to leverage our scale, improve efficiency and make decisions with greater consistency. The real advantage comes from connecting both fronts. Digital channels create more interactions, interactions generate more data. Data improves intelligence and intelligence improves customer experience, business decisions and operational execution. This is more than an isolated initiative. It is a self-reinforcing system and because technology data and operations are connected, the system becomes stronger with every interaction, creating a competitive advantage that is very difficult to replicate. The scale of our digital ecosystem is significant. Today, our unified technology and data platform supports all 21 markets. As Santiago already showed you, our [indiscernible] program has reached an impressive scale in a very short period of time. Scale is important because of what it allows us to do. We can identify customers, learn from millions of interactions and deploy successful capabilities across the region. AI becomes more powerful when it operates untrusted data, a large customer base, and common processes. And because we operate at this scale across 21 countries, every improvement in personalization, forecasting, inventory management or labor planning can create profitable growth for the entire company. Scale is important because it creates value. This advantage is the result of a long-term commitment that began before digital transformation became an urgent priority. We moved early and invested in capabilities required to lead the change. We digitized the restaurant experience, build own channels through our app and delivery ecosystem and created direct digital relationships with millions of guests. A key milestone was the creation of the Arcos Dorados Digital Factory in 2019. That strategic decision gave us the internal capabilities to accelerate innovation, develop company-specific solutions and scale digital transformation across all markets. We then connected ordering with restaurant operations, modernizes our back-office platform and build a unified data and loyalty foundation. We also launched our Data AI Academy because technology alone does not create value. Organizations create value when they develop the capabilities to apply technology at scale. Each stage created the foundation for the following phase. Today, these capabilities come together in an AI-enabled operating model already embedded across the business. Our app is at the heart of our digital ecosystem. This is an asset we own that connects engagement, e-commerce, loyalty and data in a single platform. Today, the app has reached more than 200 million downloads and supports over 200 million transactions every year and continues to deliver high customer satisfaction. Most importantly, it now generates almost 30% of our sales, but its strategic value goes beyond transactions. Through loyalty, mobile order and pay and our own delivery capabilities, the app creates convenience and everyday value for our guests. The app gives us a direct relationship with millions of customers, and every interaction helps us better understand their preferences and behaviors. This intelligence allows us to create more relevant experiences and support future growth. That is why the app is much more than a sales channel. It is an engagement platform, a data platform and a growth platform. Our transformation has gone beyond customer-facing experience. Behind the scenes, we have also transformed our technology foundation. In 2019, we made the decision to move from mutation to integration, different markets with different systems, processes and technologies. Today, we run on a scalable platform across all markets. We integrated restaurant technology, back office processes, e-commerce solutions and data and AI capabilities into a common foundation. We knew this would be strategic. It allows us to build one adapt locally and scale across the region. It improves efficiency, consistency and governance. This is more than a technological accomplishment. It is our business capability that enables a unified data and AI strategy across Arcos Dorados. Our data AI strategy is built around 3 value-creating priorities: first, maintaining and strengthening our centralized data foundation. Every AI capability depends on trusted, consistent and reliable data. This is why creating a single source of truth across all markets has been such an important achievement. It allows us to operate from a strong foundation and scale intelligence across the region and it's the base on which every other capability depends. Second, turning data into measurable business value. We do not develop technology for its own sake. We apply data and AI where they can increase revenue, improve productivity, strengthen margins or enhance customer experience. One example is our e-commerce cross-selling engine driven by machine learning. Orders that include AI-powered recommendations generate on average around 30% higher tickets than orders without cross-selling. It is a simple example of how data and AI can translate directly into measurable business impact. The important point is that all of these use cases leverage the same foundation and can scale across the platform we have built. Third, transforming how work gets done through human NII collaboration through operational agents and easier access to insights, we are redesigning workflows and helping teams make better decisions, move faster and create more value. Together, these priorities connect the foundation, the use cases and the future operating model. That is how we turn data into a competitive advantage. Over the last decade, we have built strategic autonomy. We own critical elements of our technology. We own our data foundation, and we own the capabilities to design, build and scale solutions across our markets. But this is not about owning technology just to own it. It is about deciding where to invest, which opportunities to pursue and how quickly we can act. Proprietary technology enables faster execution proprietary data enables better decisions and internal capabilities give us the flexibility to adapt, innovate and scale. Our competitive advantage comes from how quickly we can generate a business impact from the things we built. Together, these capabilities make the business more responsive today. I'm better prepared for tomorrow. With the foundation in place, innovation becomes the engine for our next phase of growth. Our approach has a dual mandate. First and more importantly, strengthen our core business. We want to sell better, operate better and make better decisions. To sell better, we are using AI to deliver the right offer to the right customer at the right time. moving from mass interactions to more individualized connections. We are also integrating automation into restaurant and back office processes while expanding AI-powered analytics across the organization; second, create new source of value. Our scale, our data and our direct customer relationships allow us to explore adjacent opportunities and emerging technologies. Throughout this journey, AI acts as a key multiplier of the platform we have already built. The foundation we have built allows us to continue evolving and creating new opportunities for growth. Let me show you one example of what that looks like. [Presentation]
Gonzalez Victorica
executiveWe have come a long way. Over the last decade, we built a self-reinforcing digital ecosystem where digital channels data and AI continuously strengthen one another. We created strategic autonomy by owning the technology, data and capabilities that matter most to our future. And we are turning innovation into a growth engine that strengthens our core business and creates new sources of value. The results are already visible. Stronger customer engagement greater efficiency, better decisions and new opportunities that can scale across the platform we have built. Mariano, Santiago and I have shown you how technology is creating value. After the break, Sebastian and Philippe will double-click on how development and supply chain are leveraging technology to drive long-term efficiencies and profitable growth. The foundation is in place. The platform is operating at scale, and we are ready for the next phase of growth. Thank you.
Unknown Executive
executiveOkay. Let's take a 15-minute break before we start the second half of the presentation. Please be back in your seats by 10:25 -- sorry, yes, 10:25, grab a coffee, and we'll be right back. [Break]
Unknown Executive
executiveWelcome back, everyone. I hope you had a chance to refill your coffees and you're ready for the second half of today's program, if you wouldn't mind taking your seats. So for an update on how we're looking to grow the business, I'll invite Sebastian Magnasco, our VP of Development up to the stage to get us started. Sebas?
Sebastian Magnasco
executiveThank you, Dan. Good morning, everyone. It is nice to be with you again. Before the break, Male showed you how innovation and technology are changing the company. Development is where technology stops being software and becomes physical, real restaurants, real corners real capital. 3 years ago, at our last investor update, I told you we would grow faster across Latin America. Today, I want to show you 2 things that we delivered and more importantly, that we rebuild the process to invest better to open faster and to keep growing. Let me start with the results. In 2025, we opened 102 restaurants in 10 markets. our biggest year since the pandemic. This is a regional growth engine instead of one country carrying the rest. So far, this year, we have opened 60 restaurants. I know you will do the math. But 60 at the end of September is a typical year. Our opening have historically been concentrated in the last quarter, and we still expect 105 to 115 restaurant openings for the full year but the count is not the headline. The headline is that every one of those restaurants was peaked, sized and approved with better information and a much sharper eye on returns. Before I tell you how we grow, let me size the opportunity. In our markets, we have about 0.4 restaurants for every 100,000 people. In the United States, it is 4.0 which is a 10x gap. Of course, I'm not going to tell you that Latin America will look like the United States someday. Instead, I will use as a benchmark a couple of mature markets we own. Costa Rica and Panama, with similar consumers, similar daily realities at about 1.6 restaurants per 100,000 people. applied that to Brazil, Mexico, Argentina and Chile, and you get more than 6,000 long-term opportunities. But let me be clear, this is not guidance. This is not a calendar. It is the road ahead, and we will take it side-by-side at the returns we require and expect. So the role is long. The real question is how you travel it with precision and discipline and, of course, less capital. Coming out of the pandemic, supply was tight. So we grew with one standard format to optimize supply chains, one design, one equipment package, one build. That was the right answer back then. Today, supply is back to normal, and the world around it moved. Costs went up. competition got tougher, customers got more selective and AI change how fast and how well we decide. So we no longer need one standard to move fast. Now we can move fast and tailor at the same time. That is what we call precision growth. Now we are able to model demand with AI at each site, and we build the format that the demand really justifies. The idea is simple, standardize the process and the brand standard, tailor the asset to the site. But we know opportunity itself does not create value. We have built a digital development model to convert this opportunity into value. The model is comprised of 4 steps. First and most important is site selection. Everything else literally builds from this first step. We have already mapped more than 1,800 opportunities. AI demand gap analysis takes us from somewhere in a corridor to one specific corner. Second is accurate demand estimation models built on our own restaurant data give us an answer in minutes instead of days with much better accuracy. Third, we evaluate each business case to ensure we only approve the best investment. Since November 2024, 100% of new restaurant business cases run on the digital platform, no more scattered spreadsheets. Fourth, we designed each restaurant for the capacity it will really need. The value is not generated by a single tool. Opportunity is converted into value because these tools talk to each other from the first decision to the last. The clearest example is design. We no longer design restaurant for an average site. We designed them for the demand we expect on that specific corner. It starts with 15-minute forecast by channel and daypart. Before we draw a single line, we can see where the bottlenecks will be. And just as important, where capacity would sit idle. Then we tell the equipment such as grids or try stations, the whole kitchen, the footprint and the setting. Have a look at the average freestanding footprint evolution from 350 square meters in 2024, to 280 square meters projected for this year openings. That is 20% below the 2024 peak and the seat mix is moving the same way. But it is important to understand that this is not just a smaller restaurant. This is the right restaurant for the site. Lower CapEx smaller footprint, same sales capacity. And the same logic is changing how we build. We are moving away from separate 2-dimensional plans to one digital model of the whole restaurant. Designs are ready in days instead of weeks. We are able to catch conflicts on the screen instead of on the side and AI agents are turning our know-how into company knowledge available to our teams the moment they need it faster with fewer mistakes and much easier to scale. All of this has to show up in the economics. And it does. For 2026, the average investment per restaurant is projected to be 15% to 20% lower than in 2024. And first year return on investment should improve by 3 to 5 percentage points. more restaurants, less capital a restaurant, a better return on each opening. Those 3 normally pull against each other. Here, they move together. And these are structural wins that ensures the quality of each site for the foreseeable future. Those savings, they come from 5 elements of the investment model that we changed for wood, including rightsizing equipment, smaller footprints and regional sourcing among others. A restaurant that costs less and returns more, better returns, pay for faster growth and growth pays for the next round of investment. Another way we are managing volatility is through sourcing. We have localized 21 equipment lines, including grills, fryers and refrigerators and 4 more lines are coming by 2028. This is important when you consider that selected lines have cut unit costs by up to 60%. In Brazil, where import duties are high, 76% of the standard restaurant equipment is already sourced locally, lower CapEx and faster execution. Before I close, let me take you into the engine room. [Presentation]
Sebastian Magnasco
executiveWe rebuilt how we develop restaurants. Three things changed and all 3 are structural. The opportunity is bigger. Our brand, our scale and our technology let us find more sites with much more precision. The cash flow is steadier. We need less capital per restaurants, and we earn more on each one. And the model is ready to scale, invest less per restaurant, open faster, turn every dollar of CapEx into more cash flow. We have the team. We have the tools and we have more than 6,000 opportunities in front of us. Now is the time to grow. Thank you. Philippe, over to you.
Unknown Executive
executiveThank you. So good morning, everybody. I've been with Arcos Dorados for 16 months. My role is to elevate the maturity of supply chain management through its team it's governance, processes and adoption of technology. We have a clear objective of driving growth measured in terms of assured supply, profitable sales, number of restaurants and EBITDA. All that while protecting brand reputation. Supply chain encompasses various disciplines, sourcing goods and services, planning, distribution, logistics, and finally, food safety and quality assurance. So my goal today is to show you how supply chain adds value to Arcos Dorados and how critical it is to the company's profitable and resilient growth. So let's start with a snapshot of the context we work in. The supply chain team manages approximately $2.6 billion worth of spend across various categories. These categories we have direct which include food, beverage and paper. We have -- we ship around 60 million cases of food and paper goods sourced from 480 suppliers they flow to our restaurants through 26 distribution centers managed by our third-party distribution partners. Indirect spend includes restaurant construction services, equipment, IT and numerous other services, how to run the company and all the restaurants. Now beyond the amount of spend we manage. I think there's a really important number here that you should look at, and that's the amount of product and services that we purchase locally or regionally. And that number stands at 85%. And that this gives us flexibility and resilience. It is a critical element of our capacity to sustain growth with our local partners and reduce the influence of macroeconomic and geopolitical risks. Now let's move on to one of the main categories, which is beef. It represents 24% of our food and paper costs for a total of $1.9 billion of total food and paper cost, beef is 24%. It's the #1 spend item. Not surprisingly, considering it represents about 80% of our protein sales. On the other hand, chicken accounts for only 8% of the spend, while it represents around 20% of the protein sales. So that's the good news. And as Santiago explained to us, we see chicken category as an important sales growth driver in the coming years. So as chicken gains a larger share of sales and the relative difference between chicken and beef prices continues to increase, there's a great opportunity to generate additional profitability. So if you follow the food industry, you know there's been quite a lot of cost pressure on beef in our markets. And I want to go click on that. The increase in Latin American beef prices has been significant over the last 24 months. There are structural issues impacting the industry in several geographies, especially in the U.S. and Europe. This leads to reduced supply. While at the same time, we have increased demand coming in from China. Resilient beef historically has been one-off, if not the least expensive in the world but that gap with beef prices from other regions is slowly closing. And in a couple of minutes, I'll show you how we are reducing the impacts of volatility and prices increases. But before we go there, let's look at how beef cost increases contributed to the evolution of prices of a larger basket of goods. On this slide, we're comparing the variation of an index representing mart inflation on a basket of the main food and paper ingredients we purchase. That's the top line on the graph. The line on the bottom shows how Arcos Dorados actual inflation varied for the same basket of food and paper ingredients. As you can see over the course of the last 7 years, a period that includes the recent cost pressure on beef, we've been successful in managing our costs well below the accumulated inflation index. Just as importantly, while the inflation index has been relatively volatile over the period, we managed to reduce significantly the volatility of our input costs. We did this through the relationships, agreements and pricing protocols we have in place with our suppliers. This is the positive impact of the McDonald Systems famous 3 legged stool. However, the market conditions and the business assumptions have changed greatly over the past several years. So this is why we need to take a fresh look at the maturity of our supply chain operations and promote change for growth. So now we've looked at the context we operate in. Let me show you how we're working on to generate value and accelerate profitable growth. We've organized our value creation and protection activities in 5 main pillars. We have growth, resilience, margin improvement, digital transformation; and lastly, sustainability and compliance. It will be critical for supply chain to perform at a very high level if we're to promote growth via sales and restaurant openings. Product availability, obviously, is a cornerstone of customer satisfaction and we ensure that availability through innovation, product development and very well-managed supply operations. You will imagine that getting the same ingredient to more than 2,500 restaurants on the same day of a new product launch in 21 markets requires outstanding planning and execution. So out of those 5, I'll drill down on 3 where we think we have the greatest opportunity to drive incremental growth and profitability. And let's start with the resilience. You've probably heard this word resilience quite often for this industry since the COVID pandemic. So supply chains have had to adapt from just in time to just in case and seeking maximum efficiency and cost to maximum product availability with highly shifting demand patterns. Resilience is our capacity to withstand headwinds and disruptions, inflation, currency fluctuations, tariffs, geopolitical tensions, destruct trade and increased sourcing uncertainty. The cost of oil, gas and fertilizers will be impacted for months after potential recovery once the current conflicts are over. So volatile prices of proteins, packaging and energy inputs do challenge our cost predictability and management. And lastly, climate adds pressure on water availability and [indiscernible] health, sorry. So we focus on what we can control, and our resilience comes from long-term relationships with key partners, as I said before. And importantly, most of these relationships span a strong local and regional network of suppliers and production facilities. This is one of the advantages of operating in Latin America. Given the strength of the region's agricultural production, we're much less subject the global supply bottlenecks and disruptions compared with other regions of the world. Another significant opportunity within supply chain it should contribute to margin improvement. Obviously, reducing the cost of everything we do is at the heart of what supply chain does day in, day out and a very disciplined category management platform, coupled with a very robust supply relationship management program allows us to constantly challenge the assumptions we work with. So whether it's from raw material, production methods, logistics, packaging and other cost parameters. We have small group of regional category experts. They identify opportunities and offer a portfolio of initiatives to the market leaders for them to implement locally. Even though we're very proud of what we've done to manage the cost and volatility of our market basket of goods, we believe there's still more opportunities to improve here and where we source our food and paper. This productivity happens in an environment with more ESG requirements and regulations, such as on beef and farming practices, packaging and energy. And then finally, we believe that digital transformation will support significant value creation through our supply chain. And together with Male, we're building the technology ecosystem that enhances our capacity to anticipate give us access to more reliable data and reduce inefficiencies. We've already seen productivity gains by using AI in sourcing events. We will soon deploy new maintenance, repair and operations platform. We expect it to reduce cost, enhance service levels and provide better oversight practices as well as on supply performance. We anticipate considerable gains in planning accuracy that I'll talk about in the next section. So now that we've seen the 5 main pillars, I want to give you a taste of some of the poor value-adding initiatives for the next 3 to 5 years. We know we have to focus on beef, risk management, planning and last mile distribution to the restaurants. These will deliver savings, cost avoidance, resiliency and ultimately, shareholder value. So I'll address beef and planning and distribution in more detail. So we talked about beef earlier and how it represents about 24% of our total food and paper spend and how it's costs have increased over the past 2 years. So this is a category that we focus on constantly to protect sales on the bottom line. We protect raw material availability by constantly developing a sourcing network. We source mainly within Latin America. This allows us to adapt the routing of both raw material and finished products between the markets based on the most efficient regulatory and foreign trade conditions that we have in the region. We have long-standing pricing protocols and commercial agreements in place with our main vendors. So this, combined with hedging practices on both sides of the relationships, provides predictability and reduces volatility of our input costs. And to do all this, again, we rely on our highly qualified vendors and share best practices with the global McDonald's ecosystem. And I'll address initiatives 3 and 4, as together, they will transform the way we plan and serve the restaurants. This is probably the largest value creation initiatives in supply chain for the next 3 to 5 years. The planning component is enabled by data and technology, using a demand signal from the restaurant and multiple sales parameters to project future demand. The information will be shared across the whole supply network end-to-end, allowing us to ensure supply with high precision low inventory levels, lower replenishment costs and improving working capital. Automation allows us to completely eliminate the restaurant ordering process. In parallel, we're piloting several operational improvements to reduce friction during the distribution process. The goal is to replenish restaurants in a completely transparent way, avoiding disruption to restaurant operations eliminating the use of restaurant crew to stock the goods and reducing the delivery lead time. Ultimately, all these operational enhancements increased distribution and restaurant productivity and then reduce cost. So as we couple both planning and operational improvements, we will transform the distribution dynamics, increase replenishment accuracy and reduce cost. Now I'll wrap up with some key performance indicators that supply chain tracks that we track internally for value creation and protection, which I think should be particularly interesting to this group. And they bring us back to those 5 pillars of value creation and protection that I talked about before, resiliency, profitability, digital transformation, sustainability and compliance, all that to serve growth. So number one, obviously, is EBITDA contribution that we funnel by providing margin expansion and cost competitiveness. The second one is inflation mitigation. We protect ourselves against commodity costs, inflation, foreign exchange, labor and logistics volatility. The third one is product availability that delivers revenue protection and customer experience. And number four, working capital efficiency, enhancing cash generation and capital productivity. The last one, resiliency and sustainability. This obviously reduces earnings volatility and while operating responsibly with all the stakeholders. So we obviously manage a pretty big size of the pie, which is why I'm convinced we will be able to balance cost and resilience, using technology as an enabler to generate and protect value for Arcos Dorados. Nicer time to grow. Thank you very much.
Mariano Tannenbaum
executiveBefore we open the floor for questions, Luis and I want to leave you with some final thoughts. Our value creation framework is built around 4 metrics: comparable sales growth, EBITDA evolution and margin return on investment and adjusted free cash flow. Together, these metrics balance growth, profitability, capital discipline and cash generation. Comparable sales growth keeps us relevant with the customer and supports market share. EBITDA evolution and margin ensure the growth translates into earnings. Return on investment keeps capital allocation discipline and adjusted free cash flow keeps the organization focused on converting results into shareholder value. Just as important, they are also the metrics behind our management incentives. In other words, we measure our performance based on shareholder value creation. Luis?
Luis Raganato
executiveThanks, Mariano. Based on these building blocks for value creation, I'll close by putting our long-term ambition into numbers. As you already know, every year, we provide guidance for restaurant openings and total CapEx. To recap 2026 guidance, we expect $105 million to 115 restaurant openings and $275 million to $325 million of total CapEx. Our longer-term ambition from 2027 through 2030 is for 550 to 600 cumulative openings in the period, included in a total CapEx plan of $1.3 billion to $1.5 billion. In other words, we plan to open more restaurants each year without significantly increasing the average total CapEx. We will prioritize the higher return investments to capture maximum benefit from the processes of [indiscernible] presented today. And if needed, we will adjust the course based on market conditions. . Today, we also told you about how we're applying technology and AI across the entire company, which we expect to drive better sales growth and generate more efficiencies that will lead to improved operating margins. With that in mind, we're also introducing a long-term growth algorithm for total revenue and adjusted EBITDA. This ambition is for an average growth rate trend over the long term and not specific guidance for any single year. We believe we have planned an ambitious but achievable level of growth for the next several years. So for total revenue, we are targeting growth in the mid- to high single digits, supported by both organic comp sales growth and new restaurant openings. And for adjusted EBITDA, we are targeting some additional margin gains that leverage revenue growth -- I'm sorry, can you go back a little bit. Margin deleverage revenue growth to deliver high single to low double-digit growth. As you've heard several times today, now is the time to grow. I'll turn it over to Dan, so we can take your questions.
Daniel Schleiniger
executiveSo we're going to get started with the Q&A session as soon as we get some chairs set up here in the front. We'll also have a couple of microphones here in the room. For those of you that are with us, please raise your hand, we'll bring you a microphone. Before asking your question, please state your name and the firm you're with. And for today's webcast participants, you may submit your questions at any time during the presentation or now asking the -- using the Ask a Question box directly below the broadcast screen. Type your question, then click submit. We would also appreciate your feedback on today's event through a brief survey available for the webcast participants by clicking the Resources tab at the top of the screen. And in-person attendees, there should be a QR code on your table that you can scan and we're passing out a printed handout as well. So the presentation we went through today will be available on the Investor Relations website later today, and bear with us for a second. We'll start up the chairs, and we'll get started with Q&A.
Robert Ford
analystMy name is Bob Ford. I'm with Bank of America Merrill Lynch. With respect to the expansion, Luis mentioned there's an ability to adjust. What's the current agreement under the MFA with McDonald's? And how quickly can you adjust if there's an unforeseen deceleration in the economy?
Luis Raganato
executiveOf course, we do have a commitment and where we have an agreement with them. The relationship is very strong, and we can see at the table and compensate and have the right conversation if we need to adjust. So as we did in the past, we have done that. If you remember, Bob, thank you for the question. That during 2015 to 2017, we sat with them and had the right conversation that they understood, and we have the chance reduce the base of our expansion. And then we had an agreement with growth support, for example, until 2020, 2024. Those are key examples of that can really see with them because the relationship is as partners as business partners.
Robert Ford
analystAnd then how are you thinking about the geographic balance of new store openings?
Luis Raganato
executiveAs we have done in the past. For us, we have 4 to 5 main markets. 60% of expansion is going to go to Brazil. Then we have Mexico, Argentina and Chile. Colombia is starting to be a good opportunity market for us. But I would say that those are that's going to be the balance.
Fernando Froylan Mendez Solther
analystFroylan Mendez from JPMorgan. Very interesting chart about how chicken can be a game changer on the gross margin and sales. My question is, what needs to happen for chicken to even get a more relevant part of the pie and how does that convey with the overall McDonald's strategy? And is there any specific challenge in the region to have chicken being more important for the belly of the Latin American?
Unknown Executive
executiveYes. Thank you, Froylan, for the question. Absolutely chicken is a big growth opportunity for us. we have grown, as you saw, the share in the chicken category significantly over the last 5 years. We have introduced successfully different products that have made a difference in that category. So we have grown our market share in chicken in particular, more than 5 points. And today, we are one of the market leaders in the region in the chicken category. But we know that the category has been fast because the category is large. So we need to keep innovating and bringing new experiences to customers. So we are currently focused on continuing to push for our iconic chicken products, such as McNuggets, such as McChicken. We're introducing new products to complement our current offering. One of them is the chicken strips that help us get into new consumption occasions and into the shareable space, which is very important for the chicken category. As of challenges, of course, the chicken category behaves in different ways across the region. We have a very, very strong position in the south of the region. In the north, the situation is different. We have very strong competitors I would say one of the challenges is to face strong competitors that have consolidated in the north part of the region like Mexico, Central America center.
Fernando Froylan Mendez Solther
analystAs a follow-up, do you sense like when you listen to McDonald's, part of the challenge on gaining or winning the chicken battle is the fact that many of the specialized chicken players use fresh chicken, right? And that brings the challenge at the equipment, the kitchen and the delivery times and your products traditionally have been more frozen and cooked at the moment. What's the operational challenge to change that? And on top of that, what's your view that chicken could represent as a percentage of sales, let's say, in the next 5 years?
Luis Raganato
executiveThe good news is that we already have bone-in chicken in some of our markets where it does make sense. So it's not new for us. smart complex at the kitchen level, but it's doable, and we have bone-in chicken in Peru. We have bone-in Chicken in Costa Rica in Panama and in Trinidad. So we're going to apply that category of product if it makes sense for the business. So it's going to be part of. Today, we think that the main opportunity in those markets and across the region has to do with the chicken sandwich, McCrispy, strips, nuggets, [indiscernible] for example. All right. .
Fernando Froylan Mendez Solther
analyst[indiscernible] chicken that can reach your sales?
Unknown Executive
executiveThe size of the chicken that can reach...
Fernando Froylan Mendez Solther
analyst[indiscernible]
Luis Raganato
executiveYes. I mean we are -- the improvement in percentage points was like 8 in the last 8 years from 12% to 20% overall. And we think that we can double down on that. The ambition is to go up to, I don't know, 25 points, all right? That's the ambition due to the profit that can bring in the category.
Unknown Executive
executiveBut it depends a lot on the country. I mean you have countries like Peru, Ecuador, we're huge, Mexico as well. Others like Argentina and Brazil, where chicken consumption is a lot lower. And it's also has to do with that and how we can penetrate and how strong our brand is, but it also has to do with bone-in chicken versus the sandwiches. And we're having a lot of traction with our sandwiches as well and bone-in is much more complicated because you have the -- you mentioned to refrigeration thing. So it's a different beast.
Thiago Bortoluci
analystThis is Thiago from Goldman Sachs. I have 2 questions. The first one, sorry, if I'm trying to be too simplistic, but I think the debate everyone is asking today is how to balance growth with free cash flow generation, right? And the title of your event is about growth. It's time to grow. It's not -- it's time for free cash flow generation, right? And obviously, there are a lot of initiatives to protect that. And I think Mariano, you mentioned earlier in your comments that so far from your EBITDA growth like 10% is from new openings and then the rest is from organic sales. and margin improvements. But then when I compare your guidance, you are talking about mid- to high single-digit sensors, well, mid- to high single-digit sales growth versus 5% opening store growth, right? So it really seems the dynamics and the drivers your future growth are changing. Does it mean we should go through cycles of CapEx investments. And at some point, over the next 10 years, free cash flow could converge back to 0, you think -- how to think about the growth investment plan over the next 10 to 15 years. And then on top of this, if we're focusing that much on free cash flow what are the usages that we should expect from this excess cash.
Mariano Tannenbaum
executiveOf course, I'll start, Thiago. Thank you very much for the question. How I see -- when I mentioned how Arcos numbers were in the last 5 years. We can -- what we can see for the next years, and this was part of the message I tried to give is that in terms of EBITDA, we are doing, of course, everything possible to grow our EBITDA. It will grow because our sales will grow because our margins grow. I didn't mention in the presentation, but also part of the increase and the enhancement in free cash flow comes from a lot of focus in terms of working capital, how we work, how we extend payments with suppliers, how we try to manage inventories in the restaurant and distribution centers how we try to shorten the collection period using as well new technologies. . So we are doing a lot in terms of EBITDA, and here, I'm talking about the organic part of the business. So EBITDA by growing sales, and improving margins. And on top of that, cash flow generated by working capital initiatives. That is bringing cash to the business. In terms of CapEx, we gave the guidance that we are going to -- if you do the math, 550 to 600 in 4 years, we're going to increase slightly the pace of openings in the coming years. But we are increasing openings, but we also mentioned that we will decrease the investment in modernizations because we did a relevant catch-up in the past. And on top of that, we invested a lot in recent years in technology. So the CapEx allocated to technology also will be lower or we expect it to be lower in the next years. So if you do all that math, what we are seeing is that the improvements in free cash flow that you have seen since 2023, we expect them to continue in the next year. So the company will generate cash. If you consider -- and that's the second part of the question, if you consider how we allocate our cash, and that's even before free cash flow because we have our EBITDA, we have operational cash flow. Our first priority is to grow and we think there's a lot of value that we can add to the company by increasing the number of stores. There are many opportunities. And by having good returns, that's a way that we can increase value to shareholders. That's the first way. Then with the free cash flow, we have been paying dividends and a very solid dividend policy, and the company has a very good dividend yield. Of course, we have debt. Our balance sheet is very strong, but we need to pay our interest that are excluded from the free cash flow figure. And on top of that, then there are different alternatives to use the free cash flow, either if and only if the possibilities in terms of openings are higher, we can do it. There are other alternatives. You have dividends, you have share buybacks, all the alternatives that are on the table. And eventually, we will decide. We are not there yet. We are building our free cash flow. We are implementing our CapEx growth program, and we are paying dividends. So right now, we are very comfortable with our capital structure, how we are allocating cash in the company and very excited for the opportunities for growth in the coming years.
Thiago Bortoluci
analystWhich if I may, a question for you. The controlling shareholder of the company, right, how do you evaluate the different return profiles and payback periods between opening a new store or buying back your own shares of a company that is already established, you don't incur the risk of operating new stores? How do you balance this type of allocation?
Unknown Executive
executiveThat's a very good question. We're looking now -- look, the investment that we've done in real estate and in buildings, has now reached sort of a plateau. So that will increase a little bit, but I don't think it will ever get much higher than it is today because there's a rhythm to site selection. And if you go too fast, you start choosing wrong sites and there's no amount of marketing that will ever fix up. So we want to avoid that. I think you mentioned technology. We've also done a lot of investment in technology, and there's just so much more than we can do, but there's still a lot of investment necessarily. So there's going to be a lot of free cash flow. And I don't have the answer for you, but I do -- I will say one thing, it will be for the best -- in the best interest of the shareholders and then it will create the best value for you all and for us.
Julia Rizzo
analystFor the ladies first. I appreciate Julia Rizzo from Morgan Stanley. I would like to follow up to 3 things, if that's possible. I went on the McDonald's on the parent company Investor Day, they announced a big support for its print and franchisees across the board. How that -- [indiscernible] what can we expect from that relationship coming to Arcos Dorados and its shareholders? The other thing that I was curious about the voice orders, that's very exciting. When is the plan of launching? Do you have it already available in Portuguese and Spanish? That probably will bring a lot of experiment for the stores and traffic, I hope so, with experience to launch and when. And on the beverages as well in the menu, if I could -- that's the last one, I promise. We saw a lot of effort across the globe and trying to adapt the menu for the new requirements of GLP-1, looking for macros, proteins. And the dietary that changes everyone. How are you seeing that adaptation to the region, right? How are you guys going to plan the menu? And when is that going to happen?
Luis Raganato
executiveDo you want to take the first one?
Unknown Executive
executiveBut what I can tell you, I can explain we are an independent development license taken to the first question regarding that one. So everything bad maintenance presented last week is more focused in the U.S. market and IOM markets. Those are international operated markets. Those are Italy, Spain, Germany, Australia and Canada. So we do not apply to the support that McDonald's is offering their franchisees, but it's regarding mainly those markets. They talked about several elements of their plan, hospitality, technology, new designs, and new categories. Having said that, the good news is that we are already very advanced in many of those elements. You heard from Male about technology, for example. You heard from Santiago about chicken and beverage. We already have, as I said, boning chicken in several of our markets. Hospitality, we've had -- always has been an obsession for us service and since 2016, we implemented a program that was called culture of service that is today benchmark in -- for other markets. And today, I would say that it's part of our culture. If you -- we work with the environment, if you have happy crew and managers, you will have a good service for our customers. And then the new designs. We're going to invest in those elements, as I said at the beginning, if they make sense for our business. The second part, I think [indiscernible] that.
Gonzalez Victorica
executiveYes. Thank you, Julia, for the question. We are very happy about the development of voice ordering. We really believe going to create more convenience for the customers that use the app and especially if you think about drive-through put order through the app without having to digit the order. So we are the first market that is the first -- yes, Argentina is deployed already since 2 weeks ago. We have it in English, Spanish and Portuguese. And we are really thinking that this is going to just launch. So I don't have any numbers yet, but I really believe it's going to help customers have more convenience. The idea is once that we -- as we do everything with the technology is we test them, see how it works, find -- address whatever details we need to address after the pilot, and then we'll scale to the rest of the markets because, as I said, we have the same platform. So it's just plug and play for the rest to put it. So that's basically where we are today.
Unknown Executive
executiveLet me take the question on GLP-1. Yes. Certainly, it is. GLP-1 is Latin America is present. However, there are 2 factors that are unique to the region and to our business. The number one is that the penetration of those products in the region is not as high as in other parts of the world. Part of the reason of that is that the price point compared to the medium income. This is still -- it's very high. It's very high price points. Not all households have access to those products as of now, right? So it's expensive. The penetration is not as high. Second, if we see the frequency of consumption at McDonald's is at a point where customers come to McDonald's for indulgence, for an indulgent experience. And so again, we don't see the impact of those products, at least in the long term. So for those 2 factors, we are not seeing a change behavior and consumption in the short term. Now at the same time, we are looking at what is happening in other parts of the world. The good news is that we have a very high -- very rich in protein menu. We have beef, we have chicken, we have fish, we have egg. Those products are easily adaptable to a high protein menu. So when the time comes, I'm learning from other parts of the world, we will be able to offer customers such products in a very short period of time. So we can react very quickly. When the time comes, we don't see it in the short term.
Unknown Analyst
analystI'm [ Matthew Collen ] from American Capital Advisory. Just a fun comment to start. Whenever I listen to you guys or talk to Dan, who's done a great job. I always want to have a hot fudge Sunday afterwards. So a hot fudge Sunday, just kind of popped into my mind. So you're doing a good job there. Two questions. The first one, just maybe for Mariano, kind of digging deeper on what you said before. I think a lot of us have probably been very pleased with sort of the growth in free cash flow this year. And at least for myself, I'm somewhat trying to figure out with this greater number of CapEx, can we still continue to grow free cash flow pretty ratably with EBITDA growth. Working capital in the past, I think you've been negative working capital, that amount has shrunk. Just kind of how does that change with this higher free cash flow? And if you can confirm that we can sort of grow free cash flow in this greater CapEx environment, that would be very helpful for me. And then secondly, maybe an update just generally on kind of new store returns. What are the kind of returns we expect. I've always sort of thought of a mid-20s type return. If we can talk about that with the lower capital base, hopefully, it's going up. And also how that depends -- how that varies by geography, does hurdle rate go into your kind of CapEx plans, I thought those development videos were extremely helpful on that.
Mariano Tannenbaum
executivePerfect. Thanks for the question. I'll start. Yes. In regards of how we envision the next years, we envision an EBITDA growth and to continue doing enhancements on operational cash flow by improving our working capital -- we have -- if you check in the last years how the cash conversion from operation -- from EBITDA to operational cash flow has been really great, and we expect that to continue in the following years. We are doing -- and I mentioned that in the last earnings call, a lot of improvements as well on tax payments on our ETR. And that we expect, plus the one-off that we mentioned last year from Brazil that is going to bring additional cash to the company in the next years. So we are expecting that the operational cash flow will grow sufficiently enough to continue generating free cash flow even though the number of openings will grow in the next years. Also taking into consideration what I mentioned about other parts of our CapEx -- total CapEx going down. So modernizations and digital investment in digital will probably go down and not only go down but also more efficient. We are doing a lot of work, and Sebas mentioned that in his presentation, in reducing our CapEx, not by reducing the number of initiatives, but making each initiative more efficient, like, for example, localizing purchases in each country for local equipment by doing rightsizing for restaurants. There are initiatives to improve our operating cash flow, and there are a lot of initiatives to reduce and make more efficient our total CapEx. Between both of them, we envision and we forecast or we expect, let's put it that way, that our free cash flow will continue to be solid in the coming years. Having said that, remember that in 2027, we have the initial fee that we need to pay according to the MFA as we announced, that would be roughly $30 million that were going to be a one-off, actually not a one-off. It will be the second one, 10 years from now in 2037. And that will be something exceptional for next year. But having said that, even with that number, we expect our free cash flow to be, of course, largely positive and very good number we expect for 2027 as well.
Unknown Executive
executiveIf you let me, Mariano, let me add something because this is strategic for us. Like I said, our main goal is to increase the value of the company. And one of the main drivers is free cash flow, generating free cash flow. And today, the biggest opportunity that we have is returns, okay? So we have 2 levers. One is we're going to target the cells that you already heard about. And we still have opportunities to gain margins in the organic part of the business. the inorganic part of the business, and this is our biggest obsession is to get the returns that we need to get that cash flow that generates that better to keep on investing or my main responsibility also is to put the free cash flow on the table of the Board so they can take those -- the decisions that we need. But Sebas, can you double-click on the returns [indiscernible]
Unknown Executive
executiveUsually, we always said we aim for around 20% of return on investment for the first year and cash on cash. Of course, we were with different -- with adjusted risk returns based on country risk. But at the end, when you add up all the countries and the country mix, we aim for 20%. And so far, we've been able to achieve that number in the last years. And with the reduced investment which is a huge effort because, as you know, cost and inflation in construction cost has been rising. So the actual savings is much more than what I presented. What I presented is the offset that we've been able to do those cost. So we expect, as I shared 3 to 5 percentage point of increase in return on investment at an aggregated level, of course.
Daniel Schleiniger
executiveBefore we take the next question in the room, I want to take a couple of questions that came in through the webcast, if you don't mind. One is from Eric Wang of Santander. And Eric asked, over the past few years, the company has been able to optimize significantly its payroll costs. Given the labor reforms in both Brazil and Mexico over the next few years, how does Arcos expect to offset the potential impacts from lower working hours? And what should be the main levers for profitability going forward when we look into this slide?
Mariano Tannenbaum
executiveThanks, Eric, for the question. Well, as I explained, we are very pleased with the improvements. We obtained in the payroll line in the last years, more than 3 percentage points. We reduced the payroll cost by more than 3 percentage points with a set of different initiatives, technology and scaling and staffing properly at the restaurant level. Do we think that we are at the optimal level? No, we can still improve that line by using better technology as AI tools become better and much more accurate. It's amazing that each restaurant has its own demand in terms of sales, and they need to adjust to the crew level according to that. And that will depend on many factors like weather. In some stores, when it rains, the traffic increases in some stores when it rains, traffic decreases. And by having forecasting tools that allow you to predict the weather, to predict different things that are going on around the restaurant will allow us to staff the restaurant properly. And by staffing the restaurant properly, you can have a normal savings because it's as bad to have more people in the restaurant for your sales has to have less people living in the restaurant when a lot of people are coming to the restaurant. So we are still seeing a lot of opportunities to improve our payroll cost, always keeping in mind what we mentioned about taking care of our employees and making work in an Arcos restaurant in the McDonald's store, something amazing for our people, and that's, I think, and we are very, very proud of having the prices of great place to work in many of the markets where we operate. So those are the things that, Eric, we are going to continue doing in order to overcome and try to compensate some of the costs related to labor reforms in our main markets. We already had several labor reforms in other markets and the labor and the line continue to drop, although those.
Unknown Executive
executiveNo, I was just going to add exactly what you were saying, but also there's another element, which is a turnover rate. As turnover rates come down, productivity goes up, we've seen turnover rates of our crew coming down over the years. So that's a way of mitigating these labor laws. You put more people also in because we have flexible hours. So working 44 hours or 40 hours in a week doesn't really impact us that much for the crew and then just another thing on the returns on real estate, the prior question. The return on new restaurants is 20%. The return on reimaging is a lot lower, 4 or 5. And as you've seen, there's a swing going more toward new restaurants versus doing other. So that's going to help in the return.
Unknown Executive
executiveThere was a second part of the question.
Daniel Schleiniger
executiveThere's another question from another investor. Max Joseph asks that we've highlighted beverages as a significant opportunity for Arcos. And we've been -- we've seen that Cafe growth accelerate meaningfully over the past few years. Could you talk about what you're seeing in the beverage business today? What's driving the acceleration in McCafe? And as you think about expanding further across the existing restaurant base, how are you thinking about the economics and returns of those investments in beverages?
Unknown Executive
executiveYes. Thank you. Thank you for the question. Yes, certainly, beverage is a great opportunity for us, number one, because it is a new consumption occasion. So it is incremental, highly incremental for our business. Second, it has a very good operational fit with our current operations at the restaurant. So we can produce them with very high quality and with the service times that customers are expecting. And number three, they have attractive margins. So they are incremental and also, they help us with our margins moving forward. So it is a very, very good opportunity for us. Lastly, this is a category that faces Gen Z customers, so young customers, younger customers. So this also helps us reach out to these younger generations and get them to come to McDonald's more often. Regarding coffee or McCafe, the new beverages also include coffee-based beverages, so that the coffee category that we have to date has been growing consistently over the last few years will also benefit from a strong move into crafted beverages, which is the category we're talking about.
Daniel Schleiniger
executiveGreat. Thanks, [indiscernible]. Maybe move back to the room here for a second.
Unknown Analyst
analystGreg Frank from Guggenheim. I had 2 questions. The first one was, I mean, you guys have gone through a remodel cycle 5 years more recently than McDonald's has in the U.S., but they presented a lot of elements of this next plan. I'm curious and you guys are pushing into chicken and beverages, a lot of things similar to what they're doing there. What elements of that plan are you trying to incorporate maybe into your new restaurants even if you're not going to go through a remodel cycle that you think might maybe impact the business in Latin America and maybe what aspects are not necessarily relevant to Latin America? And then I have a second question.
Unknown Executive
executiveYou want to go [indiscernible].
Unknown Executive
executiveWhat McDonald's presented as the place chapter of -- next is a new design, both for the exterior of the building and for the interior as well as a lot of kitchen improvements in terms of layouts and equipment. So if you compare that with the traditional McDonald's building in the U.S., that's a whole reinvestment, almost a rebuild. And that's related to the numbers they presented last week. When you compare that with what we currently have at Arcos Dorados, we have a much more modern restaurant base because when we received the company back in 2007 I always remember this number, 95%, 97% of the restaurant base was legacy. The old months are good. So we've been doing a huge catch-up. So our restaurant base is much more modern than the rest of the world, not only in terms of image but also in terms of kitchen equipment. We migrated almost all our stores to the previous platform that was calling probably, you recall experience of the future. So I would say most of our kitchen are already ready for what's coming with NEXT. And then talking about the interior of the core, what we've seen so far, and we've been able to have quick plans of the new material and the course of the last convention. It seems to be a smaller investment in comparison to what we are currently doing. Just to give you a quick example. Now we have like 15 different decor packages to use at our restaurants. And now the evolution that McDonald's did with NEXT, they have just on the core package with 4 different color pallets. So that really allows us to lower the investment. McDonald's is not thinking in a retrofit to the existing restaurant base. is just to keep with the same reimage cycle that we have in the past, but using the new decor. So just to start, we don't have to do a catch-up because we've been doing it during the last 20 years. And what we still have to evaluate is the exterior image, which is really new. We don't have the numbers yet. I have a couple of questions with McDonald's worldwide design. They are currently bidding those, and they are expecting to get good prices because they will do for the first time, a worldwide bidding process. And their expectation is that, that building model would not cost more than what actually costs now. So for us, it would not imply any increase in capital expenditures because we will just add to our reimage in [indiscernible] with the same or lower cost and we don't need to do any big change inside our kitchens.
Unknown Analyst
analystAnd then my second question was just this data and digital evolution. And I think 65% of your business is now digital, but you're getting maybe 30 -- around 30%, you're actually able to identify the customer. How do you get that number higher, that maybe that latter number? And does it need to be hired to really cause a big inflection in terms of your ability to go really personal? Or are we kind of maybe past that threshold where you get a big kind of kick from the ability to kind of process a lot of that data and make big changes with it?
Unknown Executive
executiveThank you. Thank you, Greg, for the question. It's a great point. So yes, identified sales is what makes the digital platform work and have greater impact in the business. You are correct. And as you saw from the presentation, we have been growing the percentage of identified sales year-over-year. And actually, this year, you will see that we are increasing the momentum, and we are going to reach practically 30% by the end of this year. But there's still a lot to capture. We're only getting started here. So there are a few strategies that we are following to increase that and increase the momentum in how we get behind identified sales. The first one is the loyalty program. The loyalty program is the one that helps us engage with customers, both for get more points into your account and to redeem points for products. In loyalty, yes, the program has 36 million members, but still has a ton of potential, especially in redemption. So we are going to accelerate that part of the program and a higher activity loyalty program will enhance rapidly identified sales. Another example, I want Male, to jump in, and she should tell us a little bit about agenetic promotions with fits riding with this question.
Gonzalez Victorica
executiveWell, basically, one of the key things about the customers have in the app is that we have their data, specifically what is it that they purchase? What's the frequency. So with that information, as you saw, we have tons of data of the customers that are in that base. We want to hit the opportunity of being much better in what is the offer that we give to a customer, which is going to help us even more increase the usage of the app. So we are working with an AI development to give each customer the right offer with the right product at the correct time so that this is going to help us catch more customers going forward. So this is going to be hope happening before the year ends in one of our markets. So we are really willing to push forward even more identified sales using data.
Alvaro Garcia
analystÁlvaro García from BTG Pactual. You mentioned the strategic autonomy of IT, which I thought was interesting. I have 2 questions on that front. One, how do you think of discounts going forward? You obviously don't want to get caught up in a spiral discounts. And I think you've done a good job over this past year of trying to wean off of that, but I would be interested in your view on that going forward? And then how do you think of monetizing the platform? You've obviously gone through this investment cycle. To what degree can you monetize those digital investments with your franchisees. That is your own data, that is your own tech. If you can comment on that, that would be helpful as well.
Unknown Executive
executiveYes, of course. So I will touch on the first part of the question about discounting. Discounting is something that we do strategically. Now we have the database that it's important to mention that has taken quite a few years to build. Having a strong and robust database takes a long time to build. We now have it keeps growing, but the data base we have is very, very significant. And we use discounting is by understanding the behavior of a particular customer and giving it a specific discount that will trigger enhanced frequency. So for example, if I know that our customer comes to McDonald's twice in 90 days, I know that, that customer is going to come back 4 more times during the next year. So the job for the discount in that particular example is to get that person to come a second time because if it comes a second time, being the frequency will increase. So even though it might seem like a big discount to get that second purchase, a lifetime value of that customer will more than pay in that particular example. So that's how we are working our discount strategy inside our CRM platform. That example imagined millions of times per day.
Unknown Executive
executiveAnd if you let me just add a little comment. And one of the margin gains that we think that we have ahead are from that because we think that we can monetize and we can do better prudent, being close to our customers, being rational and about having a compelling value proposition, but we learned over the last 5 years how the intensity of the promotion that need and we have to have and there, either in the delivery channel and the digital channel, we do have opportunities. Male, if you want to...
Gonzalez Victorica
executiveYes. Well, regarding discounting to what Luis and Santi are mentioning, I just mentioned how we are using data. So one of the things we are -- we know it -- what is the willingness to pay of every customer that uses a coupon. So with that data, we're going to be improving what are the discounts we give to each customer, understanding their behavior. So this is going to be, for sure, improving and helping the margins, as [indiscernible] is explaining. . Regarding the monetization of the data, I think we have a big opportunity. We have tons of data, if we even sometimes meet with other companies that are really pushing and investing big to get customer data. We have a lot of customer data. We have a lot of internal data. So I sure believe that we have -- I said it, we have a big opportunity going forward. How do we use customer data much better and how do we use internal data to, for example, do things we are suppliers, like Philippe mentioned. Regarding franchises, we have a very good relationship with our sub-franchisees. We even -- the sub-franchisees are using our tools and they are helping their business with the tools that we are developing like our AI tools. So this is something we are very close to them. especially Brazil, which is our biggest community. So I think we have done a work so that the things that we do are not only for our own stores. They are also for them, and I think that's going to be -- continue to be that way.
Alvaro Garcia
analystGreat. Just one quick follow-up. There's clearly this embedded sort of margin expansion going forward in the longer-term guidance. If you could just break that out maybe by country, there is one country or maybe more -- or one region you're more excited about or if it was broad-based across the board?
Unknown Executive
executiveJust [indiscernible] We just run out of time. So we'll take that one as the last question.
Unknown Executive
executiveAlvaro, yes, actually, what we -- the numbers we presented are on a consolidated basis. There are a lot of opportunities to increase margins in some markets that are kind of behind the average of Arcos and one-off of the good thing is -- and we mentioned this is how we can bring the good lessons we learned in some markets to the rest of the company. We are becoming faster in doing this. All the digital investments we are doing, the beauty of that as opposed to, for example, building a new restaurant when you invest in digital is the tools that you invest easily applied all over the company immediately. So you test it in one market, it works, you have it everyone like the app. We have the app working in every single market. So we are very excited how the markets there are with margins below the average of Arcos can do the catch-up. I will not mention anyone. You know we exposed our results in 3 divisions. Brazil has the highest margins. We always discuss that. But we are very confident that NOLAD and SLAD will go on Brazil's directions, even though inside [indiscernible] markets which have even higher margins than Brazil, but on a consolidated basis, the division is -- the 2 divisions are lower. So the numbers we presented are on a consolidated basis, and we are very confident that the whole company will move on the right direction.
Daniel Schleiniger
executiveThanks, [indiscernible] thanks to all the speakers. That's the end of the webcast Q&A portion of today's program. So for those of you who joined us online, please feel free to reach out to me with any follow-up questions. And for those of you with us here, please hold on to your seats for just another minute. And we're going to explain the sort of next steps here. And have a great day, everyone, who is online with us. Thank you so much.
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