Arlo Technologies, Inc. (ARLO) Earnings Call Transcript & Summary

September 14, 2020

New York Stock Exchange US Information Technology Electronic Equipment, Instruments and Components conference_presentation 36 min

Earnings Call Speaker Segments

Jeffrey Rand

analyst
#1

Good afternoon, and welcome to the Deutsche Bank 2020 Technology Conference. I am Jeff Rand, consumer electronics analyst at Deutsche Bank. We are happy to be joined today by Arlo Technologies' CEO, Matthew McRae; and CFO, Gordon Mattingly. I will start with some questions from management, but please submit any questions that you have through the question box on the left side of your webcast page.

Jeffrey Rand

analyst
#2

Let's start with the current demand environment. Can you give us some insight into how demand has trended through the pandemic? And where we stand today? Are there certain products or price ranges that have performed better than others during these times?

Matthew McRae

executive
#3

Thanks, Jeff, for having us. And I just -- as I get started answering questions, I just want to remind everybody that before we begin, we advise everybody on today's conference call that we contain forward-looking statements, and I would refer you to our publicly available investor presentation for more information. Yes, the demand environment, obviously, took a hit in Q2. And you noticed from a POS perspective, we saw year-over-year sales go down. Although how much of that was active raw demand versus just the go-to-market is not for debate. As you know, many retailers shifted operations or closed stores. So some of the POS decline, I think, was more caused by the disruption in the actual go-to-market than it was from the actual demand for the product or the product category. As we said, and we gave guidance in Q3, we see some of that recovering and recovering through the year as we then start to look for maybe a more normal year in 2022 -- 2021. But I would say that demand for the product and demand for the product category is where we expected. Also, as you know, as part of COVID, there's a lot of awareness generated around not only security, but checking in on loved one, and many people have moved, obviously, to buying a lot of product on online and having it delivered to their front door. So we've seen a lot of interest in, obviously, using cameras in our doorbell with our package detection to protect not only packages that are left at the front door, but to be able to provide what we call touchless delivery of food or other things, where you can see that the person who delivers your meal as a family actually drops off the meal and walks away before you open the front door because you don't want to be face-to-face. So in a lot of ways, I think recent events have actually triggered interest and a little bit of a wider awareness in the category as we move forward.

Jeffrey Rand

analyst
#4

Great. On the supply side, it seems like there were some disruptions during the early days of the pandemic. You mentioned some of the stores closed. But now the supply chain seems to be closer to fully operational, can you give us an update on your supply chain? And any steps you're taking to protect against future disruptions?

Gordon Mattingly

executive
#5

Yes. Arlo was fortunate in that we had moved years past to finished goods production outside of China. So a lot of our product is built in other locations, which meant that the impact of the early stages of COVID, that shut down parts of China, impacted us a lot less. Really impacted us at the component level and some of the components are actually sourced from that region and then send to our manufacturing locations that are elsewhere. So our disruption was relatively minimal in that we were mostly outside of China, and recovered very quickly. The team at Arlo did an absolute fabulous job, not only adjusting to the impact of the pandemic in those first couple of weeks is we're understanding what was happening from that disruption perspective, but working with our partners, making sure that we had what was mostly a completely uninterrupted supply chain from there going forward. When we look at what's happening now, what's left over from that supply chain disruption, there are bits here and there that we're managing around it. It could be specific components. It could be a disruption of being able to have people on site at certain locations during product ramp, as an example. So having engineers on site, often engineers have to go into a 14-day quarantine before they can come on site to the factory as an example. So there's a little bit more friction in the system. But if you know ahead of time, you can plan that as part of your product ramp. We have successfully launched 2 products during the pandemic, and those products were launched on time. So we're excited about that. I mean, the team did, again, a fabulous job launching Floodlight and our Arlo Essential product during this pandemic, which shows that we're able to operate outside of that. I would say one of the biggest components that we're tracking, as we go forward and continues to be something that's changing week-by-week, is things like air freight, which, obviously, got very expensive right after the pandemic hit because most of them, not most, a lot of air freight is actually in the belly of passenger aircrafts. Some of that capacity is actually all-in passenger planes. And when COVID hit and we saw passenger planes stopped flying because the demand wasn't there. Actually, it brought capacity down from an air cargo perspective, and so we saw rates spike. Those rates have started to normalize through the quarter, and we're, obviously, planning around those. But as we hit, what will be a very different Q4 and that there's going to be multiple product launches, including Apple iPhone and others that aren't going to be eating up capacity in Q4, not to mention Prime Day landing in Q4 from a holiday perspective, we think there's going to be a lot of demand going into Q4, and that's something we're watching very carefully from a freight perspective.

Jeffrey Rand

analyst
#6

Great. You exited the second quarter with U.S. channel inventory levels at healthier levels than from first quarter. Are you comfortable with where U.S. channel inventory levels are? And has the pandemic changed behavior at all in the channel?

Gordon Mattingly

executive
#7

Gordon, taking this one. So yes, you're absolutely right. We did make good progress at the end of the previous quarter in terms of channel inventory management. And we ended with U.S. retail channel inventory between 6 and 7 weeks, which is pretty low. Norm that you'd expect to see for retail channel inventory would be probably more in the 10 to 14 weeks type of level, so definitely low. But I spoke taking the context, the backlog is relatively normal. I think when we went through the last Great Recession, around about 2008 time frame, we did see a lot of destocking by our channel partners. Is the -- the channel is clearly focused on managing their own cash position, which often manifests itself in terms of destocking. So certainly, the reaction to the macro situation, which is pretty understandable, and that cash management side of things, but also what we saw with some of our retail partners, with a lockdown that was imposed certainly and store closures, we saw a change in the mix between online and in-store. Some of our retailers, we talked about that, this when we did our earnings call. Some of our retailers actually fit from an 80-20 in-store online mix to complete in the height of the lockdown. So 80% online, 20% in-store. And that, obviously, means far less requirements for actual inventory level in its store. I think it moved back to a more normal level now, probably roughly 50-50, which is still different from what it was historically pre-pandemic. And to answer the question in terms of, are we comfortable with the levels and do we expect that to change over time? It kind of depends on how the pandemic plays out and whether further lockdowns happen. Obviously, we're back to more like a 50-50 split, as I said, compared to that 80-20. 6.6 weeks of stock for us is pretty low. I would expect that to tick up. But thirdly, we head into the holiday season. It will be interesting because I think some retailers are, certainly, planning their holiday promotions in different ways, and are probably expecting to do a lot more transaction through online compared to in-store. So it will be interesting to see. But certainly, I would expect it to tick up a little bit, but in light of the current prevailing environment, is kind of anyone's guess as to how that plays out. But certainly, it's been impacted by the pandemic. And hopefully, if we look forward to kind of next year, assuming that situation kind of rectifies itself, I think we should probably get back to more normal levels.

Jeffrey Rand

analyst
#8

Great. And you guys have started to see impressive traction in your service businesses with attach rates in your new business model around 10x that of your old business model. Do you expect these high attach rates to continue? And how do you think about your business mix of product versus services over the longer term?

Matthew McRae

executive
#9

Yes. It's been a big transition for Arlo to go from our "old business model", or sometimes we call it a legacy business model to the new business model that we started that transition towards the end of last year. And it is 10x higher than the old from a conversion rate or attach rate on service. And so it is something we've seen. We've now reported on over 2 quarters, and so we do expect that to continue. Any new business model product that offer is just fundamentally different and it's driving that much more value into the consumer market. The other thing I would want to comment on is, as you see subscriptions start to tick up, both in just absolute value, but also in the rate of subscriptions quarter-over-quarter, that's something we're also looking at potentially continuing. And so one of the things we've done is we've actually added a slide in our investor deck that showed old business model products sell-through versus new business model product sell-through in the channel, both going back 2 quarters and then looking forward, 2 quarters, Q3 and Q4 of this year, to help investors understand that as we ramp from old to new, or have a mix shift from old to new on a sell-through basis, that is one of the driving factors why we'll see subscriptions actually tick up over time as well. From a product and service mix perspective, obviously, you're going to see services mix in quite aggressively over the next 2 to 3 years. So if you just look at relative growth rates, from a service and hardware perspective, not only is the service revenue growing faster because of our business model change, but it will also have a higher impact on our gross margin going forward as well.

Jeffrey Rand

analyst
#10

Great. And your registered accounts have also seen healthy growth, growing 33% year-over-year in the second quarter. While not all these turn into paid accounts, are there benefits to Arlo related to marketing or something else from a registered user that doesn't become a paid subscriber?

Matthew McRae

executive
#11

Well, there is, and that's because a household captured is a future paid subscriber. It's the way that we look at it. So we have -- we've released that our attach rate on the conversion rate of the service to a hardware sale is now about 50%, which is, obviously, high and much higher than our legacy business model. And then the way we measure that is, basically, we have a 90-day free trial, and then do they actually sign up for service within 30 days or of that trial concluding. But you see people sign up after that 120-day period. So they may not count as a conversion, but they will sign up over time. And so we're constantly going into our overall user base, which includes paid and nonpaid registered users and providing offers to get them into the paid area. So we view that as the top of our funnel. A hardware device sold and a registered user captured is not only a household for future hardware sales, but we believe it is a future paid subscriber if we do our job right, and that's something we're very much focused on.

Jeffrey Rand

analyst
#12

Great. And let's dig a little deeper into your services business. Arlo Smart is the foundation of this business and offers a lot of intriguing features, including person and packaging detection and enhanced 9-1-1 option. What do you think are the key differentiators for Arlo Smart versus offerings from competitors? And what will allow Arlo to stay ahead of its competitors in its offering?

Matthew McRae

executive
#13

Yes. There's really 2 things separate Arlo Smart, one is the broad features as part of that service package that we've built up over time. And I would say the second is the performance and the accuracy of the service when compared to a lot of the other services that are out there. So if you look at the features that are part of our Arlo Smart package, it started with person detection, which was, obviously, one of the most important from a computer vision perspective, and quickly expanded to vehicle detection, animal detection, and now package detection, especially at the front door, which has become extraordinarily important. As I mentioned before, we're doing a lot of e-commerce. I want to know when a package has been dropped off at their front door. So we've expanded not only the objects that we detect, but we're actually doing multiple object detection simultaneously and in a very low latency environment. So not only is the detection accuracy very high, but the performance of the notification is also very fast. And that's something we spend a lot of time on. We also, as part of the package offer, e911. And for those who are not familiar with e911, it's similar to 911, except the calls are automatically routed to the location of the emergency event where your cameras are. So if I'm in New York, as an example, and my home is in California, and I see a fire or I see something happening at my home in California, obviously, if I dial 9-1-1 in New York, I'm going to get 9-1-1 dispatch. And it's going to take them a long time to try and figure out the right 9-1-1 center to support my house. When you tap e911 in our app, we automatically route that call directly to the 911 center that services your neighborhood. So that saves a lot of time. There are a lot of other features, including rich notifications, call to action, where you can actually take action in the notification screen without having to launch the app first; and even things like smoke and carbon monoxide detection, where we've microphone in the camera to listen for smoke or carbon monoxide alarms inside your house and actually give you a notification of that. So it is a collection of not only features, but services that really provide that peace of mind for an end user, both from a security perspective, but also from a potential other emergency perspective like fire or smoke or carbon monoxide. And we're the only one with that broad of an offering in that service path. And we'll be adding more over time, and that's part of our road map. But again, the performance of the service, I think, is also something that is very critical. We have a measure that we often look at call time to respond. And that is, if an event is happening, how fast can that user actually respond to that event? And in compute performance in the cloud for when we run the service, the hardware performance with Wi-Fi performance, but also the app design itself and making sure that the user can take action very quickly. And we think we have a best-in-class solution, and that's part of what's actually driving, we think, the higher subscriber counts as we move forward.

Jeffrey Rand

analyst
#14

Great. And this summer, you announced a partnership with Securitas Security Services USA, which I believe is important in diversifying your customer base. This is also your first substantial SmartCloud SaaS deal in the U.S. Can you talk about what excites you most about this deal? And the opportunity going forward for SmartCloud SaaS deals?

Matthew McRae

executive
#15

Yes. It is an exciting deal for us. We are -- this does -- you're correct. This does represent a diversification of our customer base and revenue base. And this is something that we've been committed to and talked about on past earnings calls, as something that we're focused on. And in this case, Securitas provides service to businesses, even high net worth individual from a guarding perspective. And are going to use a collection of products, including Pro 3 in some of our normal products, but also Arlo Go, where they can provide temporary security on hind using cellular radio for notifications and video. So if you need to secure a site before a principle comes on site the following day or during that event, they can actually secure and monitor a site ahead of time in that way. So it is, obviously, not a retail channel deal. This is a different channel, but it's also a different end customer in that it's not a consumer. It's actually either small, medium businesses or high net worth individuals or principles that they're supporting. So it's, I think, an exciting deal from a diversification perspective, but I think it also, on your question around what does this be for potential other SaaS deals, what we've discovered as we go and talk to partners and potential partners, is that Arlo is very well placed from a partnership perspective in that we take privacy very seriously. We have a proposing policy. And we are very careful about what we do with data, what data we collect and make sure that we keep everybody's data extraordinarily private and protected. And that's good from a partnership perspective. We also don't collect any data or use it for advertising or try and sell e-commerce through with that advertising. That data is only used to provide the service that the partner is asking for. And we're very widely compatible from an ecosystem perspective. So as you know, we work with Amazon Alexa. We work with Google Home. Our products work with Home Care, even Samsung SmartThings and IFTTT and that broad compatibility actually sets us apart as well. So what we found is that actually, Arlo is well positioned. It's not only a leading company from a platform -- video platform perspective, from a scale and performance perspective, but also the positioning that we've taken from being very broadly compatible with other ecosystems and technologies and having privacy be one of our core differentiators in the space has made us a good partner for those looking for a smart video platform from a SaaS perspective.

Jeffrey Rand

analyst
#16

Great. Yes, they're definitely very exciting. Sticking to partnerships, your Verisure partnership guaranteed a minimum of $500 million in purchases over a 5-year period. Can you give us an update on how the partnership is going? And touch on how this partnership will support growth in your services business? As I would assume it would be a positive for that business, too.

Matthew McRae

executive
#17

Yes. Absolutely, you're right. So Verisure is actually our first SaaS deal that we announced at the end of last year, beginning of this year, and is, obviously, a regional differentiation or diversification as much as it is a channel diversification. So Verisure is a traditional security player in Europe. Very aggressive on their growth, very innovative, and we partnered with them, not only in the direct channels for e-comm and retail, but also they'll be taking Arlo products into their direct sales environment. And we're working with them on so custom-designed products to actually drive growth and innovation in that direct business. To your point and question on how does this drive potential to the services business, that direct piece of that business, including Arlo products being sold through that channel and the custom products that we're working on with Verisure to launch in the future, we'll have a 1:1 attach rate on services. So every time it gets deployed, that will be a subscriber attached to that. So yes, it's going to drive hardware sales, the $500 million guarantee over 5 years, it's really just a measure of the hardware purchase guarantee. In addition to that $500 million purchase guarantee on a hardware side, there will be a lot of service and subscription revenue coming from that 1:1 attached to the direct channel.

Jeffrey Rand

analyst
#18

Great. And being such an important growth opportunity, I wanted to ask one more question on partnerships. What are the -- what are some of the key industries or end markets that you think Arlo could benefit from further partnerships? Are partnerships kind of the key to growing the business outside the traditional consumer market?

Matthew McRae

executive
#19

I think so. And that's one of the ways that we're -- it's not the primary way that we're looking to grow and diversify the business. So Arlo has done an absolutely fabulous job addressing consumers through retail, through e-commerce partners and now direct through arlo.com, which is one of our fastest-growing channels. So I think we've done a great job there. And by the way, I do believe there's some potential partnerships in that space that can accelerate growth, and so we'll look to those as well. But when we look at some of these other verticals like traditional security, like B2B in the Securitas area where it's going after kind of enterprise and very specific use cases or about -- I think about 4 or 5 months ago, we announced a deal with a homebuilder, Kartchner Homes, to go after those. Those kind of make the most sense from a partnership perspective as Arlo is typically providing the technology and the full platform behind the scene, as one of the leading compute vision and video platform providers in the world. So I think you'll see us address those incremental spaces mostly through partnerships as we're -- from a brand and kind of direct channel perspective, that will be mostly on the consumer side.

Jeffrey Rand

analyst
#20

Great. And in the summer, you released the Arlo Essential Spotlight Camera, a lower-priced option that completes your good, better, best line. It is important in order to gain customers at the lower price point and grow your installed base. Can you touch on the success of this product so far? And how you think about the trade-off between gaining some customers with the lower price point or potentially having some customers choose the Essential option over a more expensive Arlo camera?

Matthew McRae

executive
#21

Yes. So Arlo Essential is our latest product. And actually, the last product in our total refresh of our core camera lineup. So we replaced Ultra -- or came out of Ultra on the high end first. We, then, came out with Pro 3, which replaced kind of the middle tier. And then, recently, have just launched Essential, which is kind of the good in our good, better, best, as you mentioned. We're happy with how it's being deployed right now. It's still gaining its full distribution. So we're having to catch up on some supply, which is good. It still gain as full distribution. And of course, we're focused on getting that full distribution ready before the key seasonal holiday period. And it targets a very important price segment for us, and that there's definitely growth down at that price line from a unit perspective. And when we're predominantly now shifting our strategic focus to one of subscriptions, over just pure hardware, a subscription is a subscription in a lot of ways. And we've seen very consistent subscriber data and subscriptions across different price points with all the products we have in the market today. So this product is meant not only to grow our base. But it's actually addressing a market segment we really haven't addressed before. So predominantly, we see this as an incremental opportunity from a household capture perspective. And the product was specifically designed with different features compared to Pro 3 as an example, so that it's really appealing to a different user. Will there be some cannibalization? There could be people that kind of look at both of those products, and decide to buy one over the other. But in all of our studies that we did before, we actually launched the product, it looks like it should be very incremental to us. But again, when we put our hat on and look at this strategically from a subscription perspective, a subscriber who bought an Essential product is the same to us as a subscriber who bought a Pro 3 product. So it's an important expansion into a new price segment for us, and one that we think will drive future growth.

Jeffrey Rand

analyst
#22

Great. And while Arlo is still known as a camera company, you continue to build out the rest of your product lineup, including a doorbell and floodlight. Can you give us some insight into your strategy of developing more products outside your smart camera lineup? And whether there are benefits to your camera business of offering a wider array of smart home products?

Matthew McRae

executive
#23

Yes. It's a great question. And we've -- we want to make sure we stay very core to our mission as a company, which is to provide peace of mind to the people who use our products. And that can mean different things, which can mean different products as we go forward. But for the most part, that means being able to be home when you're not home, being able to monitor a situation, feel like you've got the security that you need. And monitoring, sometimes, will mean monitoring the perimeter of your home when you're not home, but sometimes monitoring can be making sure grandma gets up every morning and walks around the house, being able to speak to her. So it can mean different things for different people. And we make sure that we really understand what our customers want from that perspective. You mentioned 2 great examples of some product extensions that we've done in the last 12 months or so. One being the floodlight, which is our most recent expansion. And that's actually a fast-growing category or subcategory of the camera market segment. And it's actually the fastest-growing segment of that. And we came out with a product that we heard loud and clear, people wanted a floodlight, but they didn't want to have to hire electrician and run power up to a certain area of their house or anything, and they love the ability to have a battery, the first battery-operated floodlight in the world. So they can mount it on their house, if they so choose, but they can also mount it in a tree, because there's no need to actually route power to the floodlight at all. So that was an important product. I think that really extend our capabilities. And then the doorbell, which kind of touches on your second question, where we've seen -- doorbell is kind of a separate category if you can track separately when you look at it from a market share and NPD perspective. But we started to define that when a household was going to adopt a certain brand for their security or do-it-yourself smart monitoring, many people were buying cameras. And then they would want to maybe add a doorbell over time. But there is a population that was buying a doorbell as their first product, and they may add on cameras later. So when we look at what does it mean to our core camera business, a doorbell is a great example of when you -- we sell a doorbell into a given household, and they have a great experience with that product, they're more likely to buy a set of Arlo cameras when they tend to be in the market in the future for Arlo cameras and, of course, then drive the subscription rates up for us as well. So we'll stay close to what's core. And what's core for us is going to be whatever drives peace of mind into our end users and what drives people to use our subscriptions to have that peace of mind. And -- but we'll stay relatively close to comp security and monitoring to provide that peace of mind, partner in different extensions as we go forward.

Jeffrey Rand

analyst
#24

Great. And let's touch base quickly on product gross margins, which faced meaningful headwinds in the first half of 2020 from COVID and incremental costs related to the transition of your business from the legacy business model to your new business model. Product gross margins are expected to recover to roughly 2019 levels for the rest of 2020. But can you just discuss the key puts and takes you're seeing with your product gross margins through the rest of the year and beyond?

Gordon Mattingly

executive
#25

Yes, sure. And you're absolutely right. In the first half of the year, we definitely take some challenges that affected product gross margins. And Matt's actually spoken to some of those challenges already. But certainly, as mentioned, we've gone through that transition of moving from the legacy cameras to the new business model camera products. And working through that transition, definitely had some associated costs, which largely we should have put behind us by now. Matt already mentioned that in the first half, the air freight rates kind of went through the roof, and that certainly had an impact. And then the other thing is just really scale. I mean, certainly, Arlo, you would appreciate has a seasonality to its business. If you look back to 2019, about 38% of the business within the first half and 62% in the second half. So it's definitely a seasonal business. And then obviously, this year, on top of that, we have the additional impact of COVID on the second quarter results, in particular. So that was on top of normal seasonality. So I'd, certainly, say it's fair that we suffered from a slight lack of scale in the first half. And that scale, just really spring costs of our operations group, meant additional challenges for product gross margin. So as we look ahead to the second half, certainly, the air freight rates are still there. They're not as bad as they were, but, certainly, still relevant and certainly impacts our business decision-making. The transition is largely behind us. And certainly, if you look at our guide for Q3, we guided $85 million to $95 million. That's, at the midpoint, roughly a 30-plus percent increase in terms of scale of the business. So the scale side of things should be fine for the second half. So we should definitely get some benefits there. And just to ring-fence the guidance we gave last year on product gross margin, Q3, Q4, we were in the 5% to 10% range, and that's what we kind of met used to our expectations for the second half of '20. And as we look ahead to '21 and beyond, hopefully, COVID will -- the COVID situation, which impacted demand, will improve. The air freight situation should stabilize and certainly, Matt talked about several areas of growth, already the opportunities we have looking into '21 and beyond, and that should certainly continue to help with the scale issue that we faced in the first half.

Jeffrey Rand

analyst
#26

Great. And you guys have done a good job managing operating expenses with an expected $25 million of annual savings from your restructuring last year. And in the second quarter coming in below your new quarterly run rate of $33 million to $34 million, what levels of revenue growth is this OpEx target able to support? And if there are more of macro headwinds, how much are you able to flex this down without impacting the future growth of the business?

Gordon Mattingly

executive
#27

Great question. I certainly agree that we've done a pretty good job of controlling operating expenses. As you rightly said, on a non-GAAP perspective, exiting 2019 -- Q4 2019 was roughly $36 million. And the most recent quarter, in Q2, we were just a little bit above $31 million. So roughly $25 million difference on an annualized basis or $20 million on an annualized basis. One thing I would say, "Yes, we can control our operating expenses." We messaged with the guide for Q3 that we're expecting our operating expenses to be in that $33 million to $34 million range. And one of the things that we're doing is opportunistically investing in things like digital media, we've seen fantastic transaction in the growth of our online store, and that's certainly an area that we want to invest in. It's great to get direct attribution. We can see exactly the return we get on our investment in that channel as well as the benefits to our cash situation. So that's an area that we are investing in. So we've messaged that we'd expect our operating expense to tick up slightly. Pretty much all of that is driven by the sales, and that investment I just referenced in terms of digital media and advertising and growing the brand, and that's really moved down from gross margin into OpEx. So what I'd say is, yes, we've shown ourselves to be good at controlling OpEx, and we will invest opportunistically in largely things that are going to drive growth areas for our business that are down the operating expenses, namely and particularly our online store.

Jeffrey Rand

analyst
#28

Great. And I think we got time for one more question. So on the competitive environment, have you guys seen any changes from competitors that would impact your strategy going forward, driving the need to adjust marketing spend or promotional spend? Or has the competitive environment stayed relatively consistent through the year?

Matthew McRae

executive
#29

Yes. The competitive environment has stayed relatively consistent, I would say, for the last 18 months, maybe you could say even 24 months. So it's been a relatively consistent environment from a competitive perspective. I think the second part of your question is actually alluding to where I think the change really has happened, and that was in customer buying behavior. Obviously, the pandemic had driven very fast change in where consumers buy product. How they buy product. Gordon gave you some great statistics where we had a major retailer that was 80-20, 80% in-store suddenly invert to as 80% online. And now they're starting to normalize, but I'm not sure it will ever normalize back to where it was before. And so Arlo focused very diligently on changing up marketing spend, changing our operations from a promotional and marketing perspective in near real-time as we adjusted to not only the reality, but how our retailers were adjusting their operations as well. And so I think the bigger catalyst that is driving, I think, change in the environment is really the pandemic and the recovery to pandemic and the operational changes we're seeing across the channel and across the customers. Arlo, in particular, Gordon has kind of alluded a couple of times to some additional potential marketing expenses that might cut our OpEx side as we look to actually take advantage of consumers that are now buying online. And that means our marketing kind of goes above the line to below the line, a couple of shifts there. But we've also looked very, very closely at and have started to execute different marketing strategies in the channel where the store footprint matters maybe a little bit less, but your footprint and how you market on a retail.com suddenly matters a lot more. And so those are more of the changes environmentally that we've seen and that we're reacting to and have, of course, planning through what will be a unique holiday period as we get into next year, and that's what we've been focused mostly on.

Jeffrey Rand

analyst
#30

Great. Well, I think we're out of time. But I wanted to thank you both for joining us today, and we will leave it at that.

Matthew McRae

executive
#31

Great. Thank you, Jeff.

Gordon Mattingly

executive
#32

Thank you.

Matthew McRae

executive
#33

Thank you, everyone, for joining.

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