Ashiana Housing Limited (523716) Earnings Call Transcript & Summary
February 13, 2020
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Q3 FY '20 earnings conference call of Ashiana Housing Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Gaurav Sud from Kanav Capital. Thank you and over to you, sir.
Gaurav Sud;Kanav Capital Advisor;Managing Partner
analystThanks, Margaret. Welcome, everyone, and thanks for joining this Q3 FY '20 Earnings Call for Ashiana Housing Limited. The results and investor update have been mailed to you, and it is also available on the stock exchange. In case anyone does not have a copy of the press release, please do write to us, we will be happy to send it over to you. To take us through the results of this quarter and answer your questions, we have today with us Mr. Varun Gupta, full time Director of the company. We will be starting the call with a brief overview of the company's performance, and then we will follow it with a Q&A session. I would like to remind you all that everything said on this call that reflects any outlook for the future, which can be construed as a forward-looking statement must be viewed in conjunction with uncertainties and risks that they face. These uncertainties and risks are included, but not limited to what we have mentioned in the prospectus filed with SEBI and subsequent annual report which you have -- you will find on our website. With that said, I will now turn over the call to Mr. Varun Gupta. Over to you, Varun.
Varun Gupta
executiveGood afternoon, everyone. Thank you for joining us to discuss performance of third quarter of FY '20 of Ashiana Housing. I extend a warm welcome to all of you. Area booked in quarter 3 of FY '20 was 9.78 lakhs square feet as compared to 2.55 lakhs square feet in Q3 of FY '19 due to launch of Ashiana Daksh Phase 1 and 2 in Jaipur, Vrinda Gardens Phase 4 in Jaipur, Ashiana Aditya Phase 1 in Jamshedpur, and Ashiana Nirmay Phase 3 in Bhiwadi. The sales were at 2.37 lakhs square foot in the previous quarter. We handed over 1.5 lakhs square foot in quarter 3, out of which 1.45 lakhs square foot was delivered in Ashiana Housing and 0.05 lakhs square foot was delivered in the partnerships. This was against delivery of 3,31,000 square foot in quarter 3 of FY '19. Revenue recognized from completed projects was INR 59.73 crores for quarter 3 FY '20 versus INR 58.59 crores in Q2 of FY '20. Revenue recognized from completed projects was at INR 48.65 crores in Q3 of FY '19. Total comprehensive income was a negative INR 6.39 crores this quarter versus negative INR 9.05 crores in quarter 2 of FY '20. Pretax operating cash flows for the company was a positive INR 21.35 crores versus a positive INR 3.32 crores in the previous quarter, largely due to collections received from newly launched projects in the quarter. Equivalent area constructed was at 2.39 lakhs square foot versus 2.04 lakhs square foot in the previous quarter, and which was 1.62 lakhs square foot in Q3 of FY '19. Our construction has been generally in line with our commitments. On this note, I would like to conclude my remarks. We will now be happy to discuss any questions or suggestions that you may have.
Operator
operator[Operator Instructions] The first question is from the line of [ Rohith Potti ] from [ Marshmallow Capital ].
Unknown Analyst
analystAnd congratulations on a really excellent set of results. So my first question is obviously on the excellent performance by the new launches. So I was curious to know why did these 2 projects do so well when we have other projects which at least in -- I mean Jamshedpur Sehar was launched quite recently. And Jaipur -- we have other projects as well. But none of them have seen the responses that these ones have. So what is particularly different about these projects?
Varun Gupta
executive[ Rohith, ] thank you. I also am not fully aware as to what's the differences here. In Ashiana Sehar in Jamshedpur, I think, we bungled up the launch a little bit at our end in terms of just doing the preparation and the marketing effort and understanding the consumer as well. So some of the learnings were taken from there. The other reason, I think, these projects do well as compared to existing projects is that we've been able to reconfigure one of the projects in terms of unit sizes, the facilities, the pricing, the location. And all of that just has made a difference. Like in Jaipur it is probably the best-located projects that we have done till date in terms of proximity and access to the city and stuff like that. So there is, I think, a little bit of differences also on that front, which a new project allows us to do is sort of recalibrate the design, the pricing and the location, right? And fix that in the beginning itself.
Unknown Analyst
analystSo does that mean that, I mean we can take learnings from these extremely good launches into the new phase -- newer phases rather, the newer phases which can come up in other projects of that location?
Varun Gupta
executiveSo some learning, yes, we can take. Some learnings is not possible to be taken into new launches. We are understanding what learnings to take and also make better success of new phase launches of existing projects when we go ahead and do that, either during this quarter or the next year itself. I think that's important and also we'll take some learnings into launching new projects further in the company. So some of that, some pipe is with us and some pipe we'll have to create, but some learning will be taken there as well.
Unknown Analyst
analystOkay. Great. And some -- on the other part, so I have noticed that, generally, I believe when your area booked is higher than the equivalent area constructed, that is when you sort of get the confidence to, I believe, increase the prices? So I noticed that over the last few quarters, this has been generally true. So do you think the price increase is still far away or in specific projects, like the ones which have been so successful recently, you think you will take a price increase in the next phase launch whenever it happens?
Varun Gupta
executiveYes. Some price increases will be taken in the next phase launch when we happen to do that. So -- as I have been saying earlier as well, I think, overall, in my view, the market is going to absorb price increases going further and as we launch more phases. But the kind of increase that we saw probably in the different boom times, that kind of price increases are still far away.
Unknown Analyst
analystOkay. Fair enough. That's understandable. The third question I have is, so I believe, at least, in my opinion, there is a difference in the run rate -- I mean there is a difference in how the new projects have taken off versus the old projects, where I believe the momentum has come down. So I'm talking about projects like Town and Anmol, et cetera. So any thoughts or comments there?
Varun Gupta
executiveIt was -- just there isn't -- we don't know exactly what's going on completely. Some of it has also got to do with the attention of a team being on new launches and the focus there, and that has hurt a little bit. So there is some challenges on that front. We'll have to fix those as we go forward. We are looking for a solution there, but we haven't been able to find a solution till now. The only place -- sorry, just the only place where we see some momentum is on the senior living front. I think we'll continue to see good momentum there.
Unknown Analyst
analystOkay. Understood. So broadly, other than, I guess, senior living and a few projects in Jaipur, the other existing old projects is something which you are concerned about, I would guess, right?
Varun Gupta
executiveYes, we are.
Unknown Analyst
analystUnderstood. Okay. And just a follow-up on the Kolkata launch. Is it still on track for the first quarter next year?
Varun Gupta
executiveIt is on track. Hopefully, we'll know closer to the end of this quarter where it is, but things -- there are silver linings there and things are moving.
Unknown Analyst
analystFair enough. And the last question is on Amantran. How is the expression of interest going for this project? I believe it's on -- to be launched on March 12, I believe, right?
Varun Gupta
executiveYes. So the expression of interest there is moving as per expectations and speed, things are good.
Operator
operator[Operator Instructions] The next question is from the line of [ Vivek Joshi ] from [ Bandarpoonch Capital ].
Unknown Analyst
analystIn these launches that you've just done in Daksh and Jamshedpur. Could you let me know when are the possession dates for them? Like, I'm assuming that's when the revenue will be recognized, right? I mean...
Varun Gupta
executiveCorrect. So possession dates for those projects -- so we give possession dates as per what we give in the RERA things. So the possession dates for Ashiana Daksh as per RERA is in FY '24. And Ashiana Aditya in Jamshedpur is in FY '23. I would expect both these projects as per internal estimates to get delivered in FY '23.
Unknown Analyst
analyst'23?
Varun Gupta
executiveYes. Daksh, there might be slight possibilities of even getting into FY '22. But I would say, early part of FY '23 is when we'll start.
Unknown Analyst
analystWhich month? Any -- if you have it...
Varun Gupta
executiveToo hard to say right now.
Unknown Analyst
analystOkay. No, but in the RERA, what's been given, like?
Varun Gupta
executiveIn RERA, it's been given Q2 of FY '24 for Ashiana Daksh Phase 1, Q3 of FY '24 for Ashiana Daksh Phase 2, and Q3 of FY '23 for Ashiana Aditya Phase 1.
Unknown Analyst
analystWhen you say '23, it's like '23, '24 or like, how do you...
Varun Gupta
executiveNo. It's FY '23.
Unknown Analyst
analystOkay, '23. And one more question is this volume in the -- the launches going forward, is it -- are you expecting the same pace? Or this is like a spike? Or some idea where this booking is going to go, like. So that's what I want to know.
Varun Gupta
executiveOkay. So the -- it is a spike because we had 2 projects to be launched in this quarter. The fourth quarter is seeing the Ashiana Amantran's launch. So the fourth quarter would be better than, let's say, the first 2 quarters of this financial year, but will not be as good as the third quarter. And in terms of let's say yearly numbers, I would say, this year was a little bit of a spike. I would say, a little bit of a trough next year back down because you'll not have any -- as many launches. But the good part is with these launches coming in, our comfort on future cash flows have increased substantially, which will allow us to take some risks in getting projects that we can start acquiring projects. We've been talking, negotiating, discussing a lot of projects, but not signing off or moving aggressively as much because there has been uncertainty on our own cash flows. With a lot more certainty coming in cash flows, we will look to take more projects up. And hopefully, FY '21, '22, from 31st March '22 ending financial year, would also become very well because, now if we sign off some projects now going forward, we'll have a lot more launches coming into that year given the time approval stake. So that's the sort of view I would give in the way bookings will move.
Unknown Analyst
analystYes. My third question was regarding to JDA and all other real estate companies. Anecdotally, I have heard that that they are getting a lot of discussions and a lot of people are coming for JDAs and because this RERA and all this consolidation with all these players. So in which geographies are you in discussions? So is it going to be the same geographies to watch?
Varun Gupta
executiveYes. So we -- yes, we are in -- so Pune, we have had a land earlier where now approval seem to be moving a little faster than that was. So that framework is on launch. Otherwise, the new acquisitions, we are in conversations for -- in Chennai, for one more senior living project. We are in conversations in Gurgaon. We are in conversations in Jaipur. Yes. So those are sort of the locations we are in. And in NCR also to do one more senior living project, we are in conversations.
Unknown Analyst
analystOkay. And when do you think we'll be back on a, like a pad basis profitability. How many quarters of -- where are we?
Varun Gupta
executiveYes. We are -- so quarterly profitability, in a way, I think both. Okay. And also and so Q4 would be profitable. Otherwise, I don't know. So I don't think FY '21, '22 is where we would look for profits coming into the company. And if not that, then FY '22, '23, definitely. FY '20, '21, I don't think there would be a profit. I think they'll -- FY '20, '21 also will be a reported loss year.
Unknown Analyst
analystOkay. '20, '21 is reported loss -- '21, '22?
Varun Gupta
executiveShould be a reported profit. We haven't crunched the numbers yet. We'll crunch the numbers and come back. Internally, we spend more time on cash flow projections and not on profit projections as much. And this quarter, we had INR 21 crores of operating cash flows. And we are looking FY '20, '21 to be substantially better in terms of having operating cash flows. That's where more of the internal thinking is around at this point of time.
Unknown Analyst
analystJust one last question. How much debt is there on the book, including everything like all working capital?
Varun Gupta
executiveYes. So I think, total debt on the books is about INR 121 crores, including debentures issued to IFC for the Ashiana Daksh project. And this is all the long-term borrowings that we have as of today.
Unknown Analyst
analystAnd what's the working capital, like, roughly?
Varun Gupta
executiveWhat is working capital? I'm aware of working capital. In this also INR 7 crores of long-term debt is sort of a working capital structure where we can keep prepaying the long-term debt and drawing again. So out of that INR 121 crores, about INR 7 crores is working capital. Other than that, if there is any working capital loans, they are all against sort of liquid investments. So they're as good as like drawing down cash.
Operator
operator[Operator Instructions] The next question is from the line of Rohan Advant from Multi-Act Equity.
Rohan Advant
analystAnd congratulations for a good looking quarter. Sir, my first question was on land. We've not seen any meaningful land purchases. So do you feel constrained now in terms of land availability, If we were to get to our aspirational yearly booking targets of 4 million which we've stated in the past? And should we expect any significant land purchases in the coming months, quarters from you now?
Varun Gupta
executiveRohan, yes. Now by having land will become an important ingredient, and you should expect transaction announcements from us in the next -- next 12 months. Over the next 12 months, we should be announcing transactions.
Rohan Advant
analystOkay. And could you share your launch pipeline for FY '21? I got Kolkata. But apart from that, where do we plan to launch? And other phase extensions, if you could give the names of the projects and the quantum that we plan.
Varun Gupta
executiveYes. So we will launch the 2 projects in Kolkata, one senior living and one regular housing. Ashiana Maitri in Nithya. And we will launch Ashiana Umang as extension project in Jaipur. Okay. Those are the sort of 3 launches that we are looking at in terms of completely fresh projects. And phase launches, we'll have phase launches, Vrinda Gardens Phase 5 will be launched, Ashiana Daksh Phase 3 should be launched, Ashiana Amantran Phase 2 should be launched, Ashiana Shubham Phase 4 should be launched, Ashiana Aditya Phase 2 should be launched. So there are multiple phases which are going to get launched outside of that.
Rohan Advant
analystSo sir, in one of your earlier comments, you said that FY '21 should be like a trough year. So on a Y-o-Y basis, you expect our bookings not to grow in '21 versus '20 or would it be flat?
Varun Gupta
executiveI would expect a certain decline, actually, in FY '20, '21 over the FY '21 square footage numbers. So in FY '20, we are looking to it about 2 million square foot in total -- over 2 million square foot as a company. FY '20, '21, I think, it will be closer to 1.5 million square foot.
Rohan Advant
analystOkay. Sir, in Pune, land, I didn't get. Pune is when...
Varun Gupta
executiveSo Pune -- Pune, we have a land in a area called Marunji. Okay? Where -- so we have there, the approvals are finally sort of coming in. And in terms of zones and versions, it was -- our zone had to be converted, then we can file for building plans and environmental clearances. So Pune, I expect to launch in the first quarter of FY '21, '22.
Rohan Advant
analystOkay. Sir, and lastly, on the land purchases that you said, would we be willing to acquire more land in Jaipur or are there any other geographies? Last question, sir.
Varun Gupta
executiveSo I announced we are in active conversations in Jaipur, Gurgaon, Chennai as of date and also other parts of NCR for a senior living project.
Operator
operatorThe next question is from the line of [ Shankar Dutt, ] an individual investor.
Unknown Attendee
attendeeSir, you mentioned that our senior living projects are doing well. So do we expect this to continue going forward?
Varun Gupta
executiveYes. [ Shankar, ] I would expect senior living to continue to do better. Overall, we see the inquiries are good, the customers are happy and there is a better -- a more -- a market for senior living is sort of developing, and people are getting educated about it. And the overall interest level seems to be up over there.
Unknown Attendee
attendeeOkay. And sir, could you also speak a little bit about the competition intensity in our micro-markets where we are doing the launches. Are there other players who are also doing launches in the same micro-markets?
Varun Gupta
executiveYes. So the competitive intensity across micro-markets has reduced. There is very little to say in terms of new launches. Overall, things are more quiet today than it was 3, 4 years ago. And things continue to be quiet over there, which is a good thing.
Unknown Attendee
attendeeOkay. And sir, go-to -- for our existing projects, so how do we plan to improve our sales velocity in our existing projects?
Varun Gupta
executiveThey are what they are right now. We are looking to do what can be done. One thing is, we have lots of phase launches coming up in existing projects. So in those phase launches can we take something from here, and do that well. That's one piece. We are exploring for the first time doing sales through channel partners and our project in Gurgaon, Ashiana Anmol and how that goes. So there is some experiments being run across different projects to see what works, what does not work.
Unknown Attendee
attendeeOkay. Sir, our relationship with IFC. So with -- have -- what kind of investments we have done together till now?
Varun Gupta
executiveOnly -- up till now, we have only deployed a little bit over INR 18 crores from their end, which was in the Ashiana Daksh, Jaipur project. As I said, we've been overall a little quiet in deploying capital till now because of this -- our own sense of our cash flows, correct? With that now getting a little bit more resolved and we're getting a better sense over there, we are in active conversations for transactions where we can deploy a significant chunk of IFC capital going forward.
Unknown Attendee
attendeeOkay. And finally, sir the last question is, what kind of debt level or debt-equity ratio are we comfortable currently?
Varun Gupta
executiveSo let me put it this way. If I exclude IFC's debt, okay, which are more project linked, cash flow linked debentures with very limited or no fixed servicing obligations. On debt, which have fixed cash flow servicing obligations, I think we are comfortable with INR 150 crores-odd of debt right now, that's where we will be comfortable with overall.
Operator
operatorThe next question is from the line of [ Mishaan Mehta ] from [ Title ] Capital.
Unknown Analyst
analystVarun, great set of numbers.
Varun Gupta
executiveThank you [ Mishaan ].
Unknown Analyst
analystCouple of questions. These new launches that you are doing, are we still at the same kind of gross margin levels that we've been kind of made to expect like 30%, 35%?
Varun Gupta
executiveSo Ashiana Aditya in Jamshedpur, no. Ashiana Aditya in Jamshedpur would be early 20s, actually. It's a little lower. Ashiana Daksh in Jaipur and Ashiana Sehar in Jamshedpur, we will have that 30%, 35% gross margins. Ashiana Aditya was actually our old sign-off on the project, about 4 years ago. Basically, projects which we signed between 2013 and 2015, whether launched now or launched earlier, but the overall gross margins in those projects are a little bit of a concern.
Unknown Analyst
analystIs that because of increase in material price -- construction cost and material prices?
Varun Gupta
executiveYes. Basically, what has happened over the 4 years, basically, our land cost got locked in. Our sale prices have not increased. And in the 4 years, the cost of construction has increased. So that's really shaved off the margins in that 4-year period. That's what will happen. So new project that we are underwriting now, we are taking the sort of increased construction cost in our calculations and going ahead with that.
Unknown Analyst
analystSo out of -- I mean what is likely to be launched in -- or out of the total projects that are coming up, how many more would be at this kind of margins that you would kind of closer to our current prices? How the markets are like...
Varun Gupta
executiveSo Ashiana Amantran in Jaipur, which is getting launched, I would say, again, would be about -- will be late '20s in the gross margins as per my expectations. And now then after that, going forward, whatever we are doing are now going to be fresh sort of lands that we will acquire. So that 30% gross margin kind of number we look for.
Unknown Analyst
analystOkay. So Amantran will be the last of the projects that will get launched, which have not been launched yet, will get launched, and we'll have this kind of a good [ profile ].
Varun Gupta
executiveYes. The Kolkata project will also have about 30% numbers, yes. Maybe late 20s, 28% to 30%, 32%. We don't know the exact sale price of launch right now. So that project will get a little bit more clarity closer to launch.
Unknown Analyst
analystOkay. And we've been increasing marketing costs over the last couple of years. Now it looks, at least, from this quarter that that seems to have stabilized at some level. Is that correct? Are we -- are you looking to increase cost on that front as well? Or [indiscernible]
Varun Gupta
executiveNo. So that -- so from -- as a percentage of revenue front, the marketing cost should now stabilize, hopefully, I think. But we'll get a little bit more sense in the next 2, 3 quarters as per our spends. And reported selling expenses are actually are linked to when the revenues are recognized not when areas are booked. So our reported selling expenses as a percentage of revenues will continue to be at this level or higher for the next sort of, I would say, 5, 6 quarters.
Unknown Analyst
analystThere were some costs that are -- that were more general and not linked to projects, which had gone up over the last couple of years. I'm talking about those costs. We had this discussion last time as well, I think.
Varun Gupta
executiveYes. They will be more stable going forward.
Unknown Analyst
analystThey'll be more stable, right?
Varun Gupta
executiveYes, they will be more stable.
Operator
operator[Operator Instructions] The next question is from the line of [ Rohith Potti ] from [ Marshmallow Capital ].
Unknown Analyst
analystI just want an update on the Dwarka project in Jodhpur. You mentioned that there was some issue last quarter. Has that been resolved now?
Varun Gupta
executiveNot completely, [Rohith ]. But things are getting better. So I would say Q4 should be better in terms of sales than Q3. So it's partially resolved.
Unknown Analyst
analystOkay. Great. And I was also curious to know-how has been the feedback from the residents at Ashiana Anmol? Is the lack of access road, et cetera, which you're talking about last quarter, I mean affecting them or how has been their whole experience generally, so far?
Varun Gupta
executiveYes. Our feedback is that it's been overall been good. Okay. We have about 70-odd families as of now at Ashiana Anmol residing, maybe a couple of more over the last couple of weeks that I'm not aware of. But -- so I would say, we'll get a little bit better chance in the next couple of months. We're going to do a little bit more feedback and go speak to them directly. So a couple of senior members of the team will actually go meet a few residents to get a sense of how things are. But we do get referrals. So since customers are referring us, that's a good sign.
Unknown Analyst
analystOkay. So broadly, the referral numbers are tracking your other projects for [ now ]
Varun Gupta
executiveNo. They are not tracking the other projects yet. That -- that's the -- therefore, the sales numbers are challenging. But there again, the base is also much smaller, right? The other projects have a lot larger base. So let me put it this way, the referral generation to us is a very important engine of the company. That's the key driver for our sales, overall. It has started in Anmol, which was not there anywhere earlier during the -- without people living in there. It has started. It has not gained the momentum that we would like for it to gain. Like in Chennai, the feeling is that for a single project location for us, we have gained a lot of referral momentum, and that's why sales are good in senior living there. Here, we have not been able to acquire referral momentum of the nature we would like. Yes.
Unknown Analyst
analystUnderstood. Understood. And the last question from me is, so in the last conference call, you had mentioned that you generally like to look to do senior projects around major cities. And that in case of Pune-Bombay, somewhere between Pune-Bombay is generally the area that you would want to look at. So I was curious, in the active search for land parcels for acquisitions that you're talking about. You do not mention about Pune or Mumbai. So is that an area you're not looking at right now?
Varun Gupta
executiveYes. We are looking at it. Just -- it's a place of frustration for me, personally. We have signed 4 townships that have not been able to conclude a transaction. I don't know what's been wrong. So that's where things sort of stack. We are going to begin the active conversations again. So in Bombay-Pune, something happens or the other where we keep losing time because we'll sign a term sheet. So we stop as active looking for new transactions, in fact, they fall through for some reason or the other. We are going to initiate discussions there, again.
Operator
operatorThe next question is from the line of [ Vivek Joshi ] from [ Bandarpoonch Capital ].
Unknown Analyst
analystSince you mentioned that you were not sure if your cash flows for taking on more risk or like more projects which are coming your way or whatever. Have you thought of like raising equity by rights or something like that, so that you can be a little aggressive on that front that way? I mean...
Varun Gupta
executiveNo. We have not thought of -- at this point of time, raising equity. I don't think the company is valued where selling equity at this point of time will also be justified personally. And...
Unknown Analyst
analystSo rights should not be dilutive, that's all...
Varun Gupta
executiveYes. So that's, that's, that's always there. But I think getting -- the larger bit has been thinking how to get internal accruals going forward to do this. And which now seems to be kicking off.
Operator
operatorThe next question is from the line of Rohan Advant from Multi-Act Equity.
Unknown Analyst
analystRahul here. You were explaining the reason for lower margin in the Aditya project to one of the participants earlier. I missed that. Can you please explain that again?
Varun Gupta
executiveSo basically, Ashiana Aditya, the project was signed off 4 years ago. And when we underwrote the project, we assumed the sales price, you assume the cost of construction, and then we gave a revenue share to the landowner. And that had a 30% gross margin built into it. But over the last 4 years, sale prices have not increased at all. So basically, sale price assumption has not changed even though the project got delayed, but our cost of construction has gone up. That cost of construction increase is hurting the margins because your revenue share percentage is static. Your cost of construction as a percentage of sale value is more than what you thought it would be and, therefore, gross margin will be lower.
Unknown Analyst
analystOkay. Okay. Got it. My second question is, on Aangan Neemrana. So any plans of launching this?
Varun Gupta
executiveNot as of yet anything around that. So no plans.
Operator
operatorThe next question is from the line of Manish Jain from Gormal One LLP.
Manish Jain;Gormal One LLP;Founder
analystVarun, just wanted to learn about, qualitatively, on the affordability side for the customer. If you have broadly got to look at the most affordable market amongst the markets that you are present in, how would you really put an order of affordability, the 4, 5 key markets that you are present in, compared to, say, 5 years ago?
Varun Gupta
executiveAll markets today are -- the affordability index of customers today is significantly higher than what it was 5 years ago. People could afford 50% more probably today than they could afford earlier. Basic -- sales prices have more or less remained constant. And I would say, on average, people's salary would have gone up by about 6% to 8% a year. Even the starting paycheck in most organizations have not gone up, but I would say people [indiscernible]. There has been increased affordability there and with sort of some interest rate benefits and then that sort of [indiscernible]. Affordability is better across the board. Jaipur, I would say, is seeing even more improved affordability than elsewhere.
Manish Jain;Gormal One LLP;Founder
analystPerfect. And on land as a source of raw material. We have seen that land prices and expectations of landowners have been getting corrected consistently over time. Is this a permanent correction in your view on land as a raw material? Or it's transient till the upside in the sector comes back?
Varun Gupta
executiveIt's transient -- it's basically a cycle going on where the demand for land is lower than the supply of land. And therefore, prices have sort of corrected. And these things will change as and when the cycle starts.
Manish Jain;Gormal One LLP;Founder
analystAnd what kind of IRRs on your new launches, not the new phases, but assuming the prevailing selling prices, what kind of IRRs, conservatively, you are looking at?
Varun Gupta
executiveYes. We don't do an IRR math on the specific projects, Manish. I don't think -- some because, in like, in Ashiana Daksh, we need to do a math because IFC is an investor, and they look for that specific math. Where the pretax IRR for us will be in the, like in the low 20s. But I would say, overall, doing IRR maths on specific projects is not a great scenario. Because the new projects are not consuming a very large chunk of the company's capital. And therefore, on a sort of weighted-average return on capital basis as a company, they will not give a good sense of where we are. What we are looking for is internally now started tracking something called an economic profit that the company makes. And where do we see pretax return on capital or return on capital employed, moving within the company and which direction that is going in. So I think that's where, I think, the ambition of the company is to get into the teens. We would be probably in the high single digits going forward, as per what things are -- how things are looking right now. And we are putting in plans to get that into the teens. So that's the way to put it.
Manish Jain;Gormal One LLP;Founder
analystBrilliant. And the last question is just a thing on cost of funds currently on the debt. What's the current average cost of funds? And incrementally, if you have to increase your leverage, what will be the cost for you?
Varun Gupta
executiveSo general cost of funds right now is about, I think, 10.5% weighted-average basis there. I think fresh financing will be anywhere between 11% and 12%. Except for land acquisition financing, which will be closer to 15%. So if you do big land acquisitions there.
Manish Jain;Gormal One LLP;Founder
analystPerfect. Great. And congrats on outstanding sales bookings.
Varun Gupta
executiveThank you so much, Manish. Thank you.
Operator
operatorThe next question is from the line of [ Mishaan Mehta ] from [ Title ] Capital.
Unknown Analyst
analystVarun, a couple of follow-up questions. When we're taking bookings right now, what kind of booking amounts are we taking? I mean are they the same as you should take earlier? You had to kind of change that around a little bit.
Varun Gupta
executiveSo the booking amounts that we take right now is 10% because that's stipulated by law. Now with RERA, you can't take more than 10% without registering agreement to sell. Yes. So we are 10% or lower, and then we do agreement to sell and we get the rest.
Unknown Analyst
analystAnd what was our practice earlier on this?
Varun Gupta
executiveThe practice was typically to take 20% within 60 days.
Unknown Analyst
analystOkay. So that changes the cash flow profile.
Varun Gupta
executiveThat changes the cash flow profile.
Unknown Analyst
analystCan you make this up by accelerating the agreement. And then the next slab is higher, so that -- I mean at least in 2 slabs, you get to the same where you used to be earlier?
Varun Gupta
executiveThere is, there is -- there are provisions like that. Yes. So but, earlier, we didn't have to register agreement to sell. The registration infrastructure in the government is also slow. So then we have gotten so many bulk bookings, that process, it also takes a little bit of time, which we have not expected. So it goes at its pace a little bit. So we expect Ashiana Aditya and Ashiana Daksh agreements to get registered by end of this quarter.
Unknown Analyst
analystOkay. Okay. And just last thing, just a housekeeping question. This quarter, would it be -- I'm just trying to get to the number of how much money you got in through bookings? My estimate is about INR 90 crores. Would that be broadly correct?
Varun Gupta
executiveYes. Broadly correct.
Operator
operatorThe next question is from the line of Rajesh Disale from SBI Mutual Fund.
Rajesh Disale;SBI Mutual Fund;Analyst
analystVarun, a basic question. Just wanted to know like what's your balance cash collection from the ongoing projects as well as the completed inventory?
Varun Gupta
executiveOkay. So balance cash collections from ongoing projects is INR 400 crores. I don't have the completed construction inventory number, but I would estimate that to be around INR 40 crores.
Rajesh Disale;SBI Mutual Fund;Analyst
analystAnd what would be the time line on this, like when would you be collecting all this amount?
Varun Gupta
executiveYes. The INR 400 crores should mostly come in, in the next 24 months. And the INR 40 crores also should come in a little earlier, maybe in the next 12 months.
Rajesh Disale;SBI Mutual Fund;Analyst
analystThe next 12 months?
Varun Gupta
executiveYes.
Rajesh Disale;SBI Mutual Fund;Analyst
analystNext 12 months. Okay. And just one -- you talked about the launch pipeline for FY '21, but how much would that translate in terms of 1 million square feet?
Varun Gupta
executiveI don't have that number off of me, as to how much we're launching. Can you give me a minute? So we are looking to launch about 2 million-odd square foot next year across sales.
Operator
operatorThank you. Ladies and gentlemen, that was the last question. I now hand the conference over to the management for closing comments.
Varun Gupta
executiveThank you, everyone, for being on this call. And being so patient with the questions and our answers. If we were unable to take any questions, please feel free to write to us directly or reach out to us directly. And with that, we would like to conclude the call. A lot of material we have spoken about is posted on our website, and you can also e-mail your queries for any further clarification. Thank you once again for taking the time to join us on the call.
Operator
operatorThank you. On behalf of Ashiana Housing Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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