Atlassian Corporation (TEAM) Earnings Call Transcript & Summary

June 3, 2021

NASDAQ US Information Technology Software conference_presentation 30 min

Earnings Call Speaker Segments

James Wood

analyst
#1

Good afternoon, everyone. This is Derrick Wood, senior research analyst covering software at Cowen. Today, we have Atlassian. Sri Viswanath is with us. And Sri, thank you.

Sridatta Viswanath

executive
#2

I'm happy to be here. Thanks for having me.

James Wood

analyst
#3

Let's just start with a quick background, and then I'll get into having more of a product discussion, but a quick background on you.

Sridatta Viswanath

executive
#4

Sure. Yes. So Sri Viswanath, CTO at Atlassian. I manage engineering, security, compliance, IT and partnerships. I've been at Atlassian for about 5.5 years, so I started right at the IPO time frame. And before Atlassian, I've been in large enterprise companies like Sun Microsystems and VMware; and small consumer companies like Ning, which was Marc Andreessen's start-up; and also e-commerce companies like Groupon. So I've been in different kinds of companies, and Atlassian is unique in terms of how we operate and how we run.

James Wood

analyst
#5

Perfect. So let's get into it. On the -- a big focus for you guys right now is the cloud, and you're going through some rearchitecture efforts. Can you just give us a sense of kind of how big that undertaking is and where you are, maybe what inning? Or -- and how much work there is to go to really get over the finish line on a lot of your new cloud initiatives?

Sridatta Viswanath

executive
#6

Yes. Yes. So absolutely. Let me zoom back and cover our journey. So I started 5.5 years ago. And when I started, we kicked off this massive project to get off of our data centers and move into a public cloud. And we moved to AWS. And we also had the same code base in terms of on-prem and cloud. We forked the organization. We forked the code base. We moved ourselves to become cloud-native on AWS. And we've made it multi-tenanted. And that took us about 2 years to do the surgery, move it over and make sure that all the customers are migrated over. And once we got to the cloud, then we started building out a platform and a number of platform services. And we went to the microservices architecture and built the foundation of what cloud has become today, right, and how it has scaled. And as we launched -- and that project, the first 2 years, was called Vertigo. It was so complex that it was giving dizziness for people, so they called it Vertigo. And since then, what we have done is we have built a number of features in terms of cloud-native cloud features. We have added a number of products on the top, and I'm -- I can talk about how we are formalizing it as part of the Point A initiative, and we can get to that piece. And what we have done is over time, we have added different editions of the cloud products. We have now a free, standard, premium and enterprise. And as we build this out, we -- especially for the enterprise in the last 2 years, my focus has been to build out the enterprise. We launched the enterprise recently, and we end-of-life the on-prem, so it's been a full cycle of starting to build out the platform, to now cloud is better than on-prem for most of our customers. And most of our customers are choosing cloud. There are very few customers who are moving to data center, which is our on-prem scaled offering. So overall, there is momentum on it. We have -- we can accommodate majority of our customers on cloud. And the work is not done. There is a lot of work to be done. So we said, when can we ramp it up? It's like an ongoing journey as you can imagine. The focus has been to build out the marketplace and making sure that we have a pretty robust marketplace driving over 4,000 apps. In cloud, we have over 1,500 apps that are doing really well. The thing that we want to do is to build a modern marketplace that's secure by default. So we have this new framework that we have launched called Forge, which provides the run time for all these apps. So when our developers, third-party developers, build the apps and vendors run these apps, they can run it on Atlassian's platform. And that gives a lot more capabilities on making sure that it runs safely and it's connected to all the things that we do. So we are heavily focused on that. And also, I guess, the other focus, of course, as you can imagine, is helping our customers move to cloud, right, from on-prem. So there's investment in migrations and making sure that, that transition happens smoothly.

James Wood

analyst
#7

Okay. Yes. I want to touch on a couple of those things. So how -- in terms of the marketplace, you had been -- you had built up a marketplace with on-prem products. And so how do you get partners to -- do they have to rewrite? I mean how do you get that to transition to the cloud?

Sridatta Viswanath

executive
#8

Yes. So we have always had a cloud marketplace. Like even before we started, we had a cloud marketplace. Our Forge is a slightly different model. So they built it on Forge. So the way we are working through is if you look at most of the apps that our customers use, there's a cloud equivalent to that. Many of them have similar capabilities, same capabilities, so the transition is smoother. Some of them have additional capabilities or different capabilities, which is where we help them to migrate cleanly. But there's definitely a focus on making sure that, that transition from on-prem, from server to cloud, is smooth. And that's one of the focus areas that we have.

James Wood

analyst
#9

I guess on that note, aside from the marketplace, going back to your direct customers, what -- how big of an endeavor or maybe a time frame does it take to repurpose off of on-premise to the cloud?

Sridatta Viswanath

executive
#10

Can you restate the question? Are you asking the time frame of when it moves?

James Wood

analyst
#11

The effort -- no, I mean, just like how long -- if a customer says, okay, I'm going to move or I want to shift off of on-premise to cloud, what's it going to take? How long is it going to take me?

Sridatta Viswanath

executive
#12

Yes. No, that's a good question. It depends. It depends on the type of customers. Atlassian is unique in terms of we have 2-person start-ups using Atlassian. We have large customers using Atlassian. So I'll give you a couple of examples, customer examples, recent ones that have moved, and you can see the scale at which they're moving. And these large customers work with one of our partners, solution partners, and it may take anywhere between a few months to a year in terms of -- depending on customer speed, on whether they want to move wholesale or whether they want to move project-by-project or space-by-space. So we give that flexibility to the customer to be able to move. One example is Northwestern Mutual. It's a $30 billion revenue company, 6,400 people. They are migrating 6,000 users from DC to Atlassian Cloud using our solution partner, XPM. And the thing is, they have computed that it costs them 25% less running in cloud because they don't have to worry about security, performance, uptime. That's already handled in cloud, right? So that's been the thing. And they are also taking advantage of additional features that's on the cloud, like Automation for Jira and advanced road maps. And that's Northwestern Mutual. And then we also have this European bank, De Volksbank, and that's like the fourth largest bank in Netherlands. And they operate in a highly regulated industry, and they feel Atlassian Cloud gives them -- satisfies all their requirements and gives them abilities to be able to future-proof what they need, and they are working with our solution partner, Quint Technology. And they assessed our products, and they chose our products. And they are moving into this for -- because they feel like they can use Atlassian Cloud and focus on the core banking business, which is what is more critical for them to look. So we have these large customers who are actively migrating. We have lots and lots of small and medium businesses moving, but it's all self-service. They can do it themselves. They don't even have to talk to us or talk to our solution partners. And they can do it quickly at their speed, and we have significantly invested in tools that can help them to go piecemeal or go wholesale as they decide to do.

James Wood

analyst
#13

Okay. That's helpful. One of the questions I get a lot from investors most -- more recently was the -- I mean, you guys saw a big surge in demand for on-premise purchasing, the server purchasing mostly, and ahead of the end-of-life. And just kind of what that means with the readiness for some of these customers to move? And is it they're not ready? Is it that they don't see the products mature enough to do it? I mean what does that tell you when you see that kind of activity?

Sridatta Viswanath

executive
#14

Yes. Yes. So overall, we are really happy with the cloud growth, right? So we discussed 35% year-over-year growth, and that's not including all the momentum that's building that hopefully will accelerate the cloud side. The time line that we have given is based on our model, and it's a multiyear journey. Like largest customers may start. Like even though they want to start the discussions now in terms of engaging with a partner, they might actually start the migration at some point. So the time line varies, and it's driven off of our customers and less so on we forcing them to move, right? We have this value of "Don't f*** the customer," right, as a company value. So we want to make sure that we tend towards customers and help them -- we provide all the things that they need. Overall, the migrations is tracking well. We have like 2x year-over-year in terms of the momentum that's building, and we are pretty happy with the momentum that's growing. We are focused on long term, right, in terms of how do we make sure that in the long term, it's all successful. So you might see some variability like quarter-over-quarter in terms of the customer number and the migrations that happens. But that's less interesting, at least to me, in terms of how we operate. But are we building towards a long-term sustainable company where we are in the cloud and we do all these features that we can talk about. So that part is important. In the cloud itself, we are focused heavily on innovation. There is a new program that we launched called Point A. And it's not just a program in terms of external program. There's actually a whole program internally in terms of how we operate and how we think about emerging products and how we invest in it and shield that off of all the other noise and making sure that they are built on the platform and they get all the benefits of everything that we have for other products from day 1. So we launched several products, Jira Work Management, Compass and Halp and few others. So the point is, one example, Trello, we have significantly improved the user experience. If you haven't tried Trello recently, you should. There's a number of views that are pretty amazing, and we are getting really good reviews on that. So -- and we continue to improve every single product. So that is ongoing. We also are heavily engaged with our customers. We want to understand, if they are not coming to cloud, we want to know why they are not coming to cloud. So that can help us either build products or making sure that they're happy with data center as we make sure that we are investing in data center. We have a team working on it, and we want to make sure that they can stay happily in data center until they are ready to move. So there are a number of dimensions of this that we are tracking, and we want to make sure that we are thinking long term in the success of getting everybody to cloud.

James Wood

analyst
#15

Yes. And on that last point around data center, I mean, what is the -- clearly, we know end-of-life on server. But what's the commitment to data center and innovation there? And are you ultimately going to want to get people off of that? Or what's the future of data center?

Sridatta Viswanath

executive
#16

Yes. Yes. Data center is important for a small cohort of customers, right, who are not ready yet for various reasons, regulation and others. We want to make sure that we keep investing in it and make sure that they are happy with it. We want them to migrate to cloud as well, so we'll keep building features on cloud. We won't force them, but we'll keep building on cloud. And investment-wise, there is no change. We'll keep investing in the data center as we have been, and we'll keep improving features for those set of customers.

James Wood

analyst
#17

So another question I get is around the price changes, particularly with your enterprise-level customers as they shift from server to cloud and price points go up a lot. But -- so one, can you talk to the value that the customers are getting and when you look at the TCO, why it's still very attractive for customers? And then two, what -- how do you kind of make sure customers don't -- they got to rearchitect, they're looking at big price changes, but they don't look at alternatives in the market. And I'll leave it there, and then maybe we'll talk a little bit more about competition.

Sridatta Viswanath

executive
#18

Sure. Yes. So we have a number of editions of our products. We have free, standard, premium and enterprise. So we added a new SKU that's a higher price point, but it also comes with a number of enterprise features that are not available in other editions. And these are features that are expensive in terms of if they were to do it on their own with all the other things available. These are built into our platform, so it's available on all the different products and features that we are building. And we'll keep adding it. And as an example, these are sandboxes where they can test certain things out, issue tracks where we -- they can control what goes out to their customers and users. It's much higher SLAs in terms of getting to 99.95% uptime. It's data locality, if data needs to be stored in certain places. So these are like high-value features and built into our platform as such. We are not seeing any churn. Customers seem to be really happy. We are happy with, I guess, the progress that we are making in the enterprise SKU itself. And if you compare this to other offerings, we still maintain the high value, lower price in terms of the higher-end market because these features are, if you look at competition, you just mentioned competition, they are priced much, much higher in terms of what they get. But we are trying to make sure that we have the same philosophy of how we have done over the years of high value and a low price.

James Wood

analyst
#19

I'm sorry, I missed that. Who mentioned -- used to mention competition?

Sridatta Viswanath

executive
#20

No, you said we'll talk about competition.

James Wood

analyst
#21

Yes. Yes. So yes, I mean, I guess, competition with kind of core Jira. I mean you guys -- you've got a very strong foothold in that market. But just curious, I mean, Azure, Microsoft is trying to make some inroads into various parts of DevOps and project planning and issue tracking, and you've got some kind of low-code guys like Asana and monday. And so just curious what you're seeing in the competitive landscape.

Sridatta Viswanath

executive
#22

Yes, yes. Overall, we believe that this market is massive, right? So we are in IT, software and work management, and that's like $126 billion market. Our addressable is about $24 billion. That's expanding as we build new products and new features that expand. So that's good. That's one lens of looking at it. If you look at the user's perspective, we have -- the market is like 40 million to 50 million software developers; 100 million, if you include all the people that goes into building their tech team; and 1.1 billion knowledge workers, which is what we are trying to target with the 3 areas that we operate in. If you look from the company perspective, there's 800,000 companies, which have tech teams; and over 2 million, which have like knowledge workers that are more than 10 people in the company, right? So it's a pretty massive market. So even though it feels like there's more people, we have always had competition. Or if you look at -- Atlassian has been around for 15-plus years, so if you look at the 5-year chunks, every 5 years, you would say, "Oh, wow, there's so much competition." But we have done well in those competition, right? So that's at that level. We have inherent advantages that are unique to Atlassian. Like we have talked about how our go-to-market motion is different. It's pretty unique, and that gives us inherent advantage of frictionless, easy, land-and-expand model that hopefully, we'll keep growing. We have invested or we're starting to invest in a small team that also leverages on this land-and-expand model, like sales organization. Hopefully, that's an advantage that keeps going. We take 40% -- roughly 40% of our revenue and invest in R&D. And that investment helps us to propel in terms of innovation and how we build our products and making our products better over time. So that's an inherent advantage. The other advantage is our ecosystem. So we build certain products ourselves, but we coexist with the larger -- the marketplace that we have with over 4,000 apps but also integrate with other third parties because it solves our customers. And once they use and link with all the other products, our products become stickier. So these inherent advantages, I think, will help us in the longer term just to work in the ecosystem but also keep growing ourselves in the larger -- in this market.

James Wood

analyst
#23

Okay. Yes, that's fair. And you mentioned some of the TAM numbers and developers are a core audience for you guys. You've increasingly focused on IT. And IT historically has been a different go-to-market motion. I mean you look at centralized IT inside of large enterprise, and they tend to work with big vendors and relationship selling and big contracts. And you guys kind of take a different approach, which works certainly very well on the developer community. But how is that go-to-market approach working within IT? And how do you kind of get more wallet share and to more of the kind of centralized IT budget world?

Sridatta Viswanath

executive
#24

Yes. Overall, as a market, I think the dev side and the IT side is somewhat merging. And that's happening as a trend. In fact, at Atlassian, I manage both engineering and IT. And we are, in fact, modeling the processes across, trying to leverage tools and processes and practices in how we operate across those 2. And it's fascinating to see how we are operating slightly ahead, which helps us to build these -- build out products that can help move the market itself. And if you look at our processes on how the go-to-market motion works, we have this land-and-expand model. Different people, different teams start using our products. At some point, IT takes over running those products. And IT admins -- and each of those products, even though are different products, they all have the same back-end platform and the same user interface. So once IT uses Atlassian products, adding an additional product is a lot easier. So -- and IT makes these, whether it's like a champion that says -- comes into them and says, I want to buy Jira software because we love it. Can you make it a standard across the company, and they work with the VP of engineering or something. So we build over time -- because of land and expand, we build champions inside the company that helps bridge the gap between individual teams and the IT or the CIO that comes in. The other thing is we are starting to build out a sales organization that helps and leverages the same motion. Unlike other ones, we have a data-driven approach, unique. We're using this flywheel to how do you do high-touch sales using a much smaller nimble team, right? So that's happening. We also have a channel. In fact, channel is extremely important for us. They sell or they touch more than 40% of our revenue or roughly 40% of our revenue. And we are trying to make sure that we keep working with our channel and enabling them to make sure that we can keep expanding in -- if it needs to replace an existing one or has to have a high-touch sale, we have the channels that we work through.

James Wood

analyst
#25

Okay. And you said channel is 40% of revenue, roughly?

Sridatta Viswanath

executive
#26

Of total revenue, yes. Yes.

James Wood

analyst
#27

Okay. Maybe shifting gears on a couple of different product questions with Jira Service Management, that's evolved from Jira Service Desk to more of a broader platform push. Can you give us an update on how that build-out is going and what you hope that does in terms of going after more IT or more wallet share?

Sridatta Viswanath

executive
#28

Yes. So we launched Jira Service Management recently. And what we did was we took Jira Service Desk, JSD, that we had. And we also added a few more features into the mix in terms of the Opsgenie as a feature. The thing that's happening is IT is looking to solve problems that cut across not just a single thing, and they want a solution that solves everything. So for example, when I talk to CIOs, they talk about, we want to solve request management, incident management, change management, problem management, asset management, configuration management, knowledge management. So they have all these different things. And what JSM tries to do is to build a platform that can help solve all these problems, right? Opsgenie solves the incident management problem. Knowledge management, we have Confluence. We have -- we recently bought a company called Mindville that does asset management. So we have -- in the last year, 1.5 years, we have significantly bolstered our ITSM story with JSM and all the different products that we have and with like the JSM, Statuspage and Opsgenie features and Mindville, and we recently have ThinkTilt. And we also bring in all the platform capabilities to the mix, right, and which we don't highlight as much, but it's extremely critical. We bought Chartio, which gives the charting capability, analytics capabilities. We have the Jira automation, which provides automation capabilities. We have search and smarts, which are like the AI underneath, that's built in the platform, that covers the awesome user experience. All the enterprise features that I mentioned earlier in terms of data locality, higher SLAs, that's all bringing into the JSM mix. So it's really powerful in terms of the capabilities that it has, like the enterprise capabilities that JSM has. And we are pretty happy with the trajectory of how it's growing.

James Wood

analyst
#29

So as you move into those -- I mean, it gets you into a lot more markets. And the -- and with the per-seat pricing model, the idea is to get more users into the platform.

Sridatta Viswanath

executive
#30

Yes.

James Wood

analyst
#31

Got it. And you've mentioned, a lot of that's been built with some acquired technology. So give us a sense of how you guys fold in M&A when you do tuck-in acquisitions and make sure that you don't have technical debt and how you repurpose that to the platform.

Sridatta Viswanath

executive
#32

Yes. Yes. So let me step back and explain how we think about the larger investment, and that helps, I guess, when we come to the M&A. If you look at my org, roughly half my org is working on the platform, right? And the platform is extremely important because that helps us with innovation and building the Point A products that I mentioned and making sure that when we do M&A, it also can leverage all the -- it's super easy to integrate and make sure it leverages all the cross-flow things and fits into our Atlassian model. So the investment in platform is extremely critical. And we've been pretty happy with the value that the platform is starting to give. And you'll see a lot more, for example, the products that we just launched in terms of the announcement that we made on Point A, Jira Work Management, Compass and Halp and Jira Product Discovery and Team Central. I'm happy to talk to each one of them. All those are built on the Atlassian platform. So from day 1, it has all the features and capabilities that I talked about in terms of smarts and making sure that it has an API that's exposed, that we can work with our marketplace and things like that. The inherent value prop that I mentioned is built into the platform, that gets into all these different products. When you look at M&A, we don't generally look at M&A randomly. So we want to make sure that it fits into our culture and mission, like we are unleashing the potential of every team. So we want to make sure that it fits into the team and it helps with collaboration, and it has strategic alignment. The go-to-market motion is extremely important. We generally don't buy a company that has a massive sales organization because it just doesn't fit into how we do things. So when we buy, how we buy companies are important. And we have done lots of tuck-in acquisitions that are already built on our APIs, some of them, and some of them fit cleanly into it and -- or they can move cleanly into the platform. So it depends on what kind of M&A, but that's part of our -- if you look at Horizon 1, Horizon 2, Horizon 3 investment things, M&A, we look at it as one of the vectors in terms of can we build it ourselves or buy. And that helps us to figure out if investment ourselves makes sense, or can we accelerate it with an M&A from an external company.

James Wood

analyst
#33

And what -- you look at the broader DevOps life cycle. And if you move into the operate world, there's a lot of different kinds of vendors, more on the IT, more on monitoring. You guys have said in the past that monitoring and machine data that's not human collaboration is not really interesting for you. Do you still contend -- do you still say that's the case?

Sridatta Viswanath

executive
#34

Yes. So our focus is -- definitely our mission is to unleash the potential of every team, so collaboration is the most important piece. And we feel like there are lots of problems that we can solve to help teams to be more effective and for them to innovate. So we definitely look at that. There may be certain specific problems. Like asset management is one that we have solved because that actually helps in collaboration and making sure the teams are effective. So there are point products that we have built, but in general, the collaboration is absolutely our focus.

James Wood

analyst
#35

Okay. I know we only have a couple of minutes. I wanted to touch on Trello and kind of get an update on what the strategy is there as you've acquired that a number of years ago. It had been mostly kind of an approach to seed the market and -- with a pre-offering. It seems like you're maybe moving a little bit more towards a modernization strategy. Give us a sense what the playbook is there.

Sridatta Viswanath

executive
#36

Yes. Yes. So we acquired Trello several years ago, and the focus for the first several years was absolutely user growth. We have roughly -- or over 10 million MAU as part of Trello, and we have grown that since we acquired Trello. And the shift in the last year has been towards monetization of this sizable user base that we have, let's say, massive user base. We have added features which differentiate in terms of how they can pay money and how we can monetize certain things and add value, so that they feel like, oh, that's a value-add that they can pay money for that. And that's been working well, the good part is, in smaller companies and also in large companies, right, which is important for us as we scale from, in the case, small 2% company to a Fortune 10 company. And that's been growing well. We have seen a much higher customer conversion in terms of how we convert from a free to a paid. And there's work to be done, and there's a team that's working on it. But that's definitely the focus currently at this point.

James Wood

analyst
#37

Okay. I'd love to dig in deeper, but I know we're at time. So that's it for today. Sri, thank you. Been a great discussion with you. Appreciate you taking the time.

Sridatta Viswanath

executive
#38

Great. Thank you so much. Take care.

James Wood

analyst
#39

Bye.

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