Belden Inc. (BDC) Earnings Call Transcript & Summary
September 12, 2024
Earnings Call Speaker Segments
Aaron Reddington
executiveGood morning, everyone, and welcome to Belden's 2024 Investor Day at our beautiful Customer Innovation Center here in Chicago, Illinois. I'm Aaron Reddington, Vice President of Investor Relations. We're very pleased to have you here this morning and hope that you find it most informative. First, I'd like to remind the audience that the matters we'll be discussing today contain projections and other forward-looking statements regarding future events or the future financial performance of Belden. Please refer to our most recent SEC filings, specifically Form 10-K and 10-Q for a discussion of important risk factors that could cause actual results to differ materially. In addition, we'll also be referencing financial metrics that are non-GAAP in nature. We will provide a reconciliation of our GAAP to non-GAAP financial measures in the appendix of the presentation materials today. These will be made available on the Belden Investor Relations website within the next 24 hours. Now onto the agenda. Today, we have a great group of speakers who are going to share more about our solutions transformation, key accelerators to drive additional growth and expand margins and finally, new long-term financial targets to support enhanced shareholder returns. Our presenters today include Ashish Chand, President and CEO; Brian Lieser, Executive Vice President of our Industrial Automation Solutions segment; Jay Wirts, Executive Vice President of our Enterprise Solutions Segment; Hiran Bhadra, Senior Vice President of Startegy and Technology; and finally, Jeremy Parks, Senior Vice President and CFO. And with that, we'll turn it over to Ashish. [Presentation]
Ashish Chand
executiveGood morning, and welcome. Thank you very much for joining us today. So my name is Ashish. This is my first Investor Day as CEO. So I'm very excited today, and I'm sure you will be very excited by the end of the day. So connecting people, information and ideas to find clarity. That is what Belden does. You would notice that we've given you a sneak preview of a new brand. We realize that as the company is transforming, we should also transform how we look to our customers and other stakeholders. But it's important also to see that as part of this transformation, we are highlighting not only what's new at Belden, which is all the whole concept of connecting people, information and ideas, but also what's always been true at Belden, which is the focus on innovation. And which is why we are here today at the Customer Innovation Center. So we chose this location so that all of you could touch and feel, seeing is believing. We do a lot of interesting things for our customers, but we want to make sure that all of you get a chance to see that, experience that firsthand. So again, welcome, and looking forward to having a great day today. So my team and I are going to talk about various elements of our strategy and our transformation. We believe that we're really creating value for all our stakeholders in this process. Customers, employees, investors, the community at large. And as part of this, I think there are 3 key messages that I would like you to take away. The first is that we are successfully executing on this transformation. This is not a futuristic plan. We've already transformed our biggest segment, which is Industrial Automation Solutions. And there's been a lot of progress made. We'll talk about that. We've institutionalized that process and that knowledge so that we can leverage it further. Second, we are very well positioned in markets that have strong secular tailwinds. These markets need more data, and they consume a lot of complex data in real time right now. They're moving from asset monitoring to automation to cognition. And we know these markets really well. And third, our focus, the strategy is completely focused on building out more solutions, improving the quantum of solutions we do as a percentage of our revenues, along with complementary M&A to accelerate that. So we're very focused. That's a single focus. And as we do this, we will unlock the full potential and keep targeting double-digit EPS growth over the coming years, including the $8 of EPS in 2025 that we've previously articulated as a long-term goal. So in my section today, I'll talk about -- let's take stock of where we are. We'll also talk -- I'll also talk about the markets where we focus. And then how do we make this strategy consistent across Belden going forward, right? And then my colleagues will step up and talk about their sections, more details of each of these elements. So let's start by taking stock of who we are? So we are a company that delivers simpler, smarter data infrastructure. We're a data engineering company, and -- sorry, glitch. And as you can see, we don't have all the historical data here. But as you can see, we have strong financials. We've generated over $200 million of free cash flow 3 years in a row. We had record EPS in 2023, even the year before that. And essentially, you will now see 2 segments that are very balanced in terms of their revenues. Enterprise Solutions here has not -- does not show the addition of Precision Optical. So it's even more balanced now. So 2 segments with heft to make investments, but 1 of those segments doesn't have as attractive EBITDA margins, right? That's an opportunity for us, and we'll talk about how we will address that. The other thing you will see here is our geographical exposure is far more oriented towards mature markets that would benefit from reshoring and reindustrialization. So I remember being asked this question previously saying, "Hey, you guys are not as big in China or as in emerging markets? And how do you feel about that?" And we said, well, our focus is on solving problems in markets where there are legacy systems, lack of labor, but they have capital to invest. And I think now people aren't asking us that question anymore. It's actually flipped. People are saying, okay, so the fact that you're not overly exposed to those markets is good and how you're going to build your position in these mature markets? So this is a lot about taking our solutions to markets that can afford them, can benefit from them more, and we see that the way we have laid out right now. The other thing that is important as part of who we are as we take stock is we have made a pivot to being a data infrastructure company. And as part of that, we have talked about network and data solutions. So sometimes people ask, "Well, Belden provides all these products, they don't actually influence an end outcome directly. Like you don't make a television screen. It's not an end outcome. Are you still a solution?" And the way I think about that is most of our customers have disparate systems that need to be connected efficiently and in real time. And then they need to have all that data in one place so that any third-party application, whether it's a television or a software program or an application product, can access that data and provide some kind of an outcome. And to do that is very complex. And previously, we did not necessarily think of that as a solution that whole data infrastructure. But it's a big solution because it saves time, money and effort for people and it reduces complexities. So yes, we have these 2 businesses that are focused on providing data infrastructure. One of the learnings we had over the last 3 years is we thought that critical or mission criticality was synonymous with harsh environment. And we realize now that, that is not true. I can think of a harsh environment like a parking garage, which may not be mission-critical. But I can also think of a hospital, which is not a harsh environment necessarily, but is mission critical. They have mission-critical applications. So we changed our mindset and we said mission criticality equates to complexity, not necessarily to harsh environment. And the key learning was that our customers across verticals had very similar problems, not only in factories, not only in metro systems, not only in airports but across the board, our customers were dealing with legacy networks, very fragmented data, shortage of capital, shortage of labor, and therefore, we realized that our solution needs to be converged, But we also realized that this made us unique. Because people that we competed with did not have this combination. So I'm excited to share with you today that we are changing the names of our segments, Industrial Automation Solutions would be called Automation Solutions because all verticals need automation. And Enterprise Solutions is going to be called Smart Infrastructure Solutions because that's what they do. They provide the smart infrastructure that then allows people to monitor assets, automate assets and go towards cognition. We also want to talk about the key markets, we'll talk more about this, but all these markets need a combination of automation and smart infrastructure technology. So the analogy that I sometimes use to describe this is cars and roads. And some of you might have heard this from me in our one-on-one meetings, but we all spend time deciding which car to buy. We spend no time figuring out who builds the roads, even though all of us own all the roads in this country, they are public roads. But if you don't have good roads, a good car doesn't help and vice versa. So you need good cars, automation and good roads, smart infrastructure to make this whole data infrastructure work together. So that's what we do. And yes, it is a full solution. And yes, our customers value that. So let's talk a little bit about how did we evolve our thinking to get here? And of course Belden has a history going back to 1902, and that would take the whole day, if I had to describe that. So I won't do that, but I'll talk about a more recent evolution. But let me go back one step. When I joined the company in 2002, within a few years of joining, I realized, and a lot of other people at Belden felt the same way that a brand was bigger than a business. Now that may come across as a criticism, in that, our business was not big enough. But a lot of us saw that as an opportunity in that customers trusted our brand enough to discuss bigger problems with us, which we were not able to solve at that point. So our brand was bigger than our business. There was a lot of respect. People trusted the reliability, the innovation, the integrity, et cetera, et cetera. And that was something we wanted to exploit as we grew. Now if I go back to recent history, in the first phase of that, we did some -- to exploit that opportunity for growth. We had its noncore acquisitions. I don't even need to remind you that those didn't go very well, right? All of you know that. And I think the reason they didn't go very well was because we acquired new customers with new problems versus solving our customers -- existing customers' problems. So we got further distracted. And we certainly learned not to do that. We cleaned up. And in that process, we somewhere realize that the solution kind of, pun intended here, lay within. And the reason was that when we examined our portfolio, our legacy portfolio, we had products that touched data and added value to data at every stage in its journey. And we hadn't thought of that as clearly prior to that. So we had products that acquired data, that transferred the data, their orchestrated data and that managed data. But we sold them separately to our customers. It's like giving everybody the parts of an automobile in a bag and saying assemble it yourself, right? But it's complex. And none of us will do that if an automobile company said that to us. So we kind of thought about some opportunistic success we'd had previously with solutions. In fact, some of the early solutions were in transportation. So I personally work in a couple of large airport projects and I remember the meetings where the airport design engineer said, we have 18 different applications we have to run. There's a baggage handling system, there's a runway lighting system, there is a security system, there's is a public address system, et cetera, et cetera. And we have 2 options. Either we can have 18 different networks supporting those applications, which is simpler but more expensive and more difficult to secure and defend, or we can have one network as a backbone which is cheaper, easier to defend, but extremely complex to build. So by default, we are going to build the 18 separate networks. And we stepped in and said, "Hang on, we have the expertise, and we can help you build 1 converged backbone, right?" And there were similar examples in transportation, in refineries, et cetera, et cetera. So then in 2019, 2020, we said let's take all those examples, try and see what we can learn out of that process and see if we can offer a vertical-specific set of solutions. And we did. And it actually worked pretty well. Brian Lieser will talk more today about how solutions have evolved in the Industrial Automation business. Actually, I should call the Automation Solutions business now. And I think the lessons we learned from there. And as I said before, we've made sure we documented those. We've created the right talent. It's very scalable. And we'll talk about how now going forward, we're going to scale those across our segments, across verticals, across geographies. And obviously, as we do this, we have to be cautious that we don't pick customers or verticals that can't afford to pay for that differentiation because that can happen. So we've been very selective. We haven't lost that threat of, it has to be mission-critical. It must be something on which there's a lot of dependency, it's complex. And you'll see that as Brian and Jay describe, our Solutions approach going forward. So we are a very different company today. This approach in the last 4 years has made us a very, very different company, right? And here, you can see different dimensions of how we've evolved in this period. Actually, for a company to do any one of these over 2, 3 years is difficult to do all of these in parallel is also -- is even more difficult. And I think it's a testament to our team. I think our team was always ready for the Solutions approach. It lay within them. I think we just need it as a leadership to kind of make that -- to provide that opportunity to make that happen. And I will say, if you look at these multiple dimensions, the one that underpins all of them is the change in culture. Because if you think about it, our strategy is not predicated on introducing completely new product categories. We didn't do that. Our strategy is not focused on entering new geographies. Our strategy is not focused on penetrating new market verticals. We didn't do that. Instead, we took the products that we always had and we knew well. And we're operating in the vertical markets we know extremely well, where we are specialized. But what we have done is we have changed what we bring to market and how we bring it to market. And it's all about changing our habits, capabilities and discipline, which is why it's cultural and which is why it's also sustainable, right? And I think this is -- it's a pretty big -- it's very important because in doing this, we are creating nonfinancial barriers to entry for our competitors because they would also need to make those changes and capabilities. They just can't buy their way into solutions. It's a difficult process, right? So again, I think it's a testament to our leadership team, and you'll see many of them on stage today that we've been able to make this complex transition, but it's very gratifying because now as we see the first stage end and we see the results, we know that it works. So one part of that change was an overall simplification of the organization. If you go back to 2019, many of you remember this, we had 5 businesses that were disconnected. And they didn't have the heft to make investments in innovation, let alone cultural change. And really, the only way we could operate at that point was through a product sales strategy. So we were competing with other product providers. And I can say this honestly, Belden is a really good engineering company but we are not the bleeding edge innovation company. So there might have been people in each of those product categories that were better than us. And because we didn't have the linkage and the complementarity, and therefore, we didn't have the benefit of solutions where we are better than them, we had to compete rather vigorously. Now today, we have 2 segments that are less cyclical, more attractive and complement each other. Automation, smart infrastructure, cars, roads, right? So that whole concept of working together to give the customer the full outcome. And they are well balanced in terms of their heft and they can make investments because of their size. So really, this change from product sales to solutions was a result of the simplification. And similarly, the simplification is a result of the ongoing solutions approach, right? So they feed each other. And the more we do solutions, the more complementarity we get, and it's working really well. So at this point, let's talk a little bit about what is the progress we actually made, right? And I have a few indicators here of the strategy -- of the success of our strategy since 2020. So first, we improved gross margins in the Industrial Automation segment, which is where we started our transformation by 700 bps over 3 years. That's very dramatic. We also took our growth in solutions revenue as a percentage of total from 0 to 10%. That is a big deal. We have done some research on products to solutions transformations. It takes most companies approximately 15 years to get to about 1/4 of -- 1/4 of the revenues to solutions. So this is pretty good. And again, I think it's because inherently, we were always problem solvers, we just needed that opportunity. And whilst doing all this, we were able to invest $630 million into complementary M&A that enhanced that pace of solutions. And we'll talk a little more about M&A later, but basically, all our M&A today, unlike the noncore M&A you might remember, I hope you forget, is really focused on enhancing solutions. So as exciting as that past is. I think the future is even more exciting. So think about it. At the gist of it, our strategy essentially is to connect sources and uses of data. And data generation and consumption is growing much faster than networks. So since our solutions strategy links us directly to data that portion of our business will grow much faster. So we think it will grow at 4x to 5x as fast as our total business. So today, it's at about 10%. And we'll show you the math, but it will become much bigger over the next 4 or 5 years. And this is very exciting because you will learn later precisely what impact it has on our order sizes, on our gross margin, et cetera. So this is very, very compelling. And essentially, the impact of that growth, on a metric that we care about a lot, which is gross margin is very telling. So as we go from 10% of solutions approximately to 20% in 2028, we will see our gross margins going from the high 30s to the mid-40s, and that is very compelling. Now some of you might remember that previously, I have spoken about a goal where 1/4 of our revenues in 4 to 5 years would come from solutions. That aspirational goal has not changed. We are still shooting for that. However, the model that we are discussing today that Jeremy will discuss today is built on 20% by 2028. Now if we exceeded that, that's great, right? So we want to give you a model that's based on our reasonable expectation, but we have an aspirational goal that goes beyond that. Let me move on now to why are we excited about these markets? So at a very high level, and this is -- these are things you know well. At a very high level, our customers have very dramatic opportunities, right? They're dealing with the benefits that can come from automation, from convergence in networks, IT/OT Convergence, for example, more critical infrastructure. So if you think of our customers in broadband, they would benefit as broadband infrastructure grows. And in a lot of these things, of course, we can help them. So there's opportunity for us, whether it's for reshoring or for using AI tools, Edge compute, et cetera. But the same macro opportunities could also be risks for our customers if they don't know how to deal with them, right? And a lot of our customers whilst they have a lot of appetite for dealing with these trends, sometimes they find it difficult. And the reason they find it difficult is that at the firm level, they have a lot of complexity. So they have legacy systems. They don't talk with each other. When you go into the CIC later, you'll see our hospital mockup or -- and there's a screen there that shows data for the patient all on one screen. And it seems a little trivial that, okay, yes, so it's all the datas on one screen. But remember, all the devices that monitor health speak different languages and have different protocols. So there's a protocol conversion required before you can put all that data on one screen. It's not that trivial actually. So there are different languages. There are concerns about security, there are concerns about having the expertise, et cetera. And whilst they're dealing with all those issues, their management teams, the CFO, for example, is calling and saying, increase capacity because we need more reshoring. We need to make more stuff here. And at the same time, interest rates are high, so we can't give you more capital, et cetera, et cetera. So this is not a fake -- this is not an example. We had the same issue in Richmond, our plant in Indiana. So actually, we built that plant in -- it was ready in 1927, just in time for the great depression. That's when we built that plant. So it has very old systems, very old equipment, et cetera, et cetera. Of course, we've been updating it over time. But more recently, we needed them to increase capacity dramatically. And they had all these problems. So it was interesting. We realized that even though we sell digitization and data infrastructure solutions, we didn't have that in our Richmond plant. So we had a team actually go work on that. And you will see some of those dashboards today when you go to the validation lab of how we improved Richmond. But this is true for a lot of companies across the mature markets. And by the way, although the picture here is a manufacturing image. Please don't think that this is only true for manufacturing. It's true in hospitality. It's true in health care. It's true in warehouses. It's true in data centers. You have all these complex systems that are not connected and create a lot of inefficiency. So this is where we come in. And we have 2 unique perspectives on this. The first is we have a very unique approach to how we deal with these problems with our customers. So we go in, we send in people called digital automation consultants. They're fairly neutral. They don't actually pitch Belden, but they're trying to understand the KPIs and the workflows. They then offer a data flow solution and then they step back. And if the customer likes that data flow solution, then our solution consultants go in and design a solution, right? So that approach is fairly unique. I actually think that approach is more important. How we engage is more important than what we sell because what we sell will change over time, right? But that is important. Having said that, what we provide is also fairly differentiated. There is no one in the market that has this unique portfolio that goes all the way from acquisition through transmission, through orchestration, through management of data, and that makes us pretty unique. So when you pull those 2 together, we have a very compelling solutions approach. Again, I don't want to steal Brian's thunder. He's going to come and talk more about this later. The one thing I do want to talk about quickly is the verticals we want to engage with, right? There have been questions about, hey, if you take the solutions approach to enterprise, would you dilute it? Well, that is a possibility, but we won't do that because we are focused on certain markets. And the way to think about this is that all these markets either have more devices generating data or more data per device or both. And it's exponential, Hiran will talk a little bit about the number of devices and the data flow. But these markets are very complex in terms of data. And these are markets we have known for a very long time, for decades. So when you combine that, these are the markets we've chosen. And of course, each of these markets needs a combination of automation solutions and smart infrastructure solutions, both technologies, right? That's the way to think about it. So what does all this lead to? We've estimated a total available market of $190 billion for our solutions approach based on a solutions approach for Belden by 2026. So a very compelling market growing at GDP plus, driven by automation, data growth, fiber. And I think reshoring is a very special driver. So it took a long time, 30, 40 years for mature economies to offshore a lot of their manufacturing and infrastructure. It's going to take a long time, hopefully not 30, 40 years, but still a long time to bring it back, right? So there's a lot of juice left in this imperative. So I think reshoring and the broader reindustrialization, the creation of infrastructure to support reshoring is a very compelling driver for our business. And again, just to summarize, we feel that we are very well positioned to exploit that big market opportunity because we have verticals that are growing in terms of data. We know those verticals extremely well. We have very differentiated products and solutions, and we have the capacity to keep investing in innovation because, as you know, the trends are changing and our customers do need a lot of new technology. So we have a very compelling value proposition for customers operating in that space. And that brings us here to what is our position in marketplace? Now of course, we still compete with some of our product-focused peers, but they don't have the full solution bundle or capability, so sometimes they may have a router that's better than our router, but they don't have the full data infrastructure that's better than our data infrastructure, right? So that's, of course, we become unique. And then sometimes people feel that, hey, as you become unique and you go into that space with a more expansive portfolio, are you then competing with systems integrators or other technology providers? And the answer is no, we're collaborating with them. So in fact, we have our guests from Accenture here today, you'll hear from them later where we collaborate with each other to take these solutions to customers. I think for them, it's a simplification because now they can buy the fabric from 1 provider versus buying different pieces of the fabric from different providers to make the suit. So it's simplification. And for a lot of our ecosystem partners, they can actually benefit because they have really cool applications, software, hardware that needs to plug into something that can provide the data, right? So if you have a manufacturing execution system software, how do you get the data for that? So if you're pre-configured with Belden system that works, and that's how we build these partnerships. So we are not competing with them. And we are kind of competing with them, but it's a different game. So we think it's a very unique position. So let me close my section with a recap of our strategy and how we are making it more consistent? So I think our strategy is very simple, which is why it's difficult to execute upon. And it's also simple to communicate by the way. So all our employees understand our strategy. And there are 4 steps. The first is, we will keep investing. We have the capacity and the interest, and we'll keep investing in improving our Product and Solutions portfolio. So basically, our technology. And this improves our gross margins because we differentiate more. Second, we will keep selling those products more and more as solutions, and that increases our gross margin. Third, we will keep enhancing that with selective bolt-on M&A that is accretive and that enhances our gross margin. And fourth, we will take all that gross margin to deliver better returns and reinvest in steps 1, 2 and 3 that enhance our gross margin, right? It's as simple as that. And let's talk a little bit about how we execute upon that. So in step 1, we talked about investing in our portfolio. So think about this. Think of this as on one axis, the more customized our products are the better; and second, the more active content and software content, the better, right? So we customize our products by vertical. A lot of our competitors don't. They want the same cookie-cutter feeds of box approach for every vertical, right? So we customize a lot more, and we have a lot more active content and software. So we are doing both. Most of our competitors do either one, right? So that differentiates us. Second, is all the investment we've made in solutions. So by the way, to get to 10% was not easy. We had to build a big team. We had to build the CICs. We had to do ecosystem partnerships, lots of training. It took a long time for customers to initially trust us. So that's why we build these validation labs, right? So we got to 10%. But going forward, there's a lot of more investment required. And again, these are the nonfinancial barriers to entry. It's tough, and our competitors would find it very tough because they don't have that starting point. So this slide will repeat in different sections today, in presentations today. So you'll hear people talk about certain areas, but let me give you an example. So our next step really is to scale solutions to smart infrastructure. And if you think about smart infrastructure and you think about their competitors, our smart infrastructure business has 3 advantages that their competitors don't have. First, they have an in with customers in manufacturing, warehousing, transportation, et cetera, that their competitors don't have because we have an automation business. Second, they have access to a process and talent that's already created for solution sales which their competitors don't have. And third, they have access to an active portfolio, switches, routers, et cetera, that their competitors don't have. So likewise, each of these, there's a detailed set of reasons why we are differentiated and what our plans are. And you'll hear more from Jay, Brian, Hiran and Jeremy today about these. So let me touch quickly upon our M&A. Again, this is different to the transformational M&A we did in the past. These are bolt-ons that enhance our solutions approach. So for example, we acquired a company called OTN Systems that's based in Belgium. There was a need with our power transmission and distribution customers as they were dealing with the energy transition and smart grids, they needed to move from the legacy SONET/SDH systems to IP. That was a gap in our portfolio. We didn't have that. So we acquired that company and therefore, it became part of the full solution. Similarly, we acquired Precision Optical Technologies recently, they make the optical transceivers that go at the 2 ends, one in the data center, one of the field device. We can do the whole channel, including the transceivers now because we have that as part of our portfolio. Again, you'll hear more about this from Jeremy today. So if I bring it all together, what does it mean to the bottom line? We feel that as we keep investing in this portfolio, keep advancing the solutions capabilities and keep enhancing that with the complementary M&A and grow gross margins, there are 2 outcomes that investors really like. We will keep getting better EPS. So we are looking for double-digit EPS, and we'll approach about 10% of free cash flow to revenue as a ratio, which is fairly compelling. And we've made progress on that. Again, you'll hear more about that later today. So where does that leave us? We are on track to deliver a 12% EPS growth starting 2019. That includes a very reasonable path to getting to $8 in 2025. And beyond that, we expect to grow, again, double-digit 10% to 12% CAGR on EPS. And we'll talk about a model of how we get close to $11 by 2028. Again, more to come when our CFO speaks. So that brings me to the end of my section. Thank you very much for listening to my stories. And I would now like to call on stage my colleagues, Brian Lieser, who's the EVP of Automation Solutions; and Jay Wirts, EVP of Smart Infrastructure Solutions. Thank you. Brian?
Brian Lieser
executiveThank you, Ashish. I'm Brian Lieser. I lead the Automation Solutions segment. And Jay and I are going to dig a little bit deeper into our solutions today. We're going to talk about our progress, our approach and some of the opportunities that lie ahead. So what I want to do to start out is talk a little bit more about how we define solutions at Belden? So you saw this slide in Ashish's patient. Let me just spend a few more minutes on it. So when we talk about solutions, sometimes I get the questions about, well, is that a certain set of products that makes a solution? Or is that a separate business that you run? And it's not. What it is, is it's a combination of 2 things. The first is how we engage with customers. So the process that we use to engage early with our customers, and we, the roles that we have that do that things like digital automation consultants, solution consultants, solution architects. So that first part is a different way we engage the customer. And then that is in combined with turns into a combination of our products, services and software that make up the solution. So when we do those things together, that's how we define a solution at Belden. And what we find is this leads to longer-term stickier relationships with our customers. Okay. So now I want to talk about the progress that we've made in the Automation Solutions segment on this solution transformation journey. We kicked off really this transformation about 4 years ago when we built the solution strategy. Over the last 4 years, it's really touched all aspects of our business. From our go-to-market processes, tools, the talent and the roles, to the ecosystem partnerships that we've built as well as our portfolio. So we've always been very strong and had best-in-class products and technologies, but we've invested both organically and with some bolt-on acquisitions to fill some gaps and bring these together to form solutions that we can provide to our customers. And I think one of the best examples of how much we've changed is our customer innovation centers, right? You hear a lot about those today. We're really proud of them. We have 5 of them globally. But they're an integral part of how we've changed and how we -- the different way that we engage our customers. And it's really not only a signal to our customers on how we're different and how we engage, but also our employees. So if you think about the last 4 years in the Automation Solutions segment, it's really transformed our whole business. So how do we think about some of the progress we made and what are some of the KPIs we use to measure that progress? Well, we've doubled our core solutions team. So I talked about those roles, these roles like solution architect, solution consultants. These are roles that engage directly with the customer to help understand their problems and build solutions. We have these 5 global CICs. But one of the things we do in these customer innovation centers often is we have proof of concepts. So this is where we go through the selling cycle with our customers, and we need to validate that the solution we've designed is going to meet their outcomes. Last year, we hosted 61 of those proof of concepts in our CICs. This year, we're already on pace to do over 150 of those. And those are really good leading indicators for our solutions progress. We've also built an ecosystem program, and you'll hear more from Hiran later today about this. But we've been working with companies like Nokia and AWS and how we build complete solutions together. This has all led to a solutions funnel that we track that's over $700 million, and it's been growing at 50% a year for the last 3 years. But let's also talk about the financial impact it's had on the Automation Solutions segment. To do that, first, I want to take a minute and just explain a little bit about our product portfolio that we have. So across our product portfolio, we have different gross margin profiles in our products. So we have the data acquisition and transmission portfolio that is kind of more like the passive products or passive portfolio. And we have our data orchestration and management products that are the more active software-based smarter products. As you look at the gross margin profile across those categories, you see, as you move into the more active smarter software, we get higher gross margins. The differences can be up to 1,700 basis points. So why does that matter? Well, it matters because when we sell a solution, the content of the active products is much higher. So what we've seen, and we've seen over the last 4 years is in a solution sale, we'll see 80% of the content more towards the active side of our portfolio. Compared to 30% in a more traditional product sale. So as we move into solutions, it really gives us a much richer mix that we're selling to our customers. But not only that, right? What we also find is that the solutions approach dramatically increases the size of our opportunities. So in our history, the typical product type sale is about $100,000. But on average, we see our solution wins being more like $1 million. So a 10x increase in the opportunity size when we're using our full solutions approach. What has this led to? Ashish mentioned it, it's led to structurally higher gross margins in the Automation Solutions segment. So as we've gone from very little to now, we're getting close to 20% of our revenue, we tie to the solutions approach. We've seen the 700 basis point improvement in our gross margin. We've gone from the high 30s to the mid-40s. This has allowed us to continue to reinvest in our strategy and our solution strategy but also improve our bottom line. So the solutions approach has really fundamentally transformed the financial profile of our Automation Solutions segment. Okay. So now I want to spend a few minutes and dig a little bit deeper into how does it work? So I can kind of share with you the 2 elements of our solutions and how it works. To do that, first, I'm going to show a short video. It's in one of our target verticals. So in the material handling, automated warehouse space, you're going to see this video and what I want you to take away is some of the customer challenges that they face because when we talk about our approach and we have our fireside chat, it'll give you good context for what we're talking about. [Presentation]
Brian Lieser
executiveOkay. So the solutions approach that I want to explain, right, has 2 components. It's the engagement with our customers, how we go to market and then the capabilities, the products and technologies that form our network and data solutions, right? And these 2 differentiated approaches that we have, lead to, as I talked about, the richer gross margins, the larger opportunity size and the stickier longer-term relationships with our customers. So first, let's dig into the go-to-market approach and how that works. So really, you can think about it in 3 key phases, right? It starts with what we call exploration, where we're bringing our experts together with the customers to really understand what's happening, what issues are they having or what outcomes that they're trying to achieve? We're not talking about Belden and what we do. We're really trying to understand what the customer is doing and the customer problems. That leads to the solutioning phase. We're often working jointly with our customer to design a solution together that we think will achieve their outcome, solve their problem, whatever the customer needs are. That leads to the validation phase. We're now like we're doing the proof of concepts like I mentioned before. Often, these are in the CICs. Sometimes it's on the customer side, but this is where we're doing a proof of concept of our solution to really give the customers confidence in that, that solution will meet their needs and achieve their outcomes. This approach we've built over the last 4 years, the capabilities, processes, the different types of roles that we use. And we really think, as Ashish said, it's very hard for others to replicate this. And I think one of the data points that you might find most interesting is that when we start this process, so we're down in the exploration phase when we're starting, our win probability is around 20%. As we move through the solutioning phase, it goes more up into the 50%. But when we get into the validation phase, now our win probably goes up to 80%. So a dramatic improvement in our win percentages. Okay. So that's the go to market. The second part is the network and capabilities that we bring together to form the solutions. So what we can do uniquely is start where most customers need to start is making sure they have a really strong network foundation. So the ability to capture the data, move the data, connect to sensors, machines, connect islands of different machines and automation around to really form a solid network foundation. But then that leads into now, you have the ability to have insights into the network itself and the performance of the network, but also the data moving through the network. So then we can take that data and unify and simplify it so that it's accessible to use in higher-level applications where our customers often want to do things with machine learning or AI. So our ability to help the customer in that breadth of their challenge from the foundation of a strong network to really simplifying and unifying their data infrastructure is unique. And in the marketplace, you find companies that can do certain pieces of that but our ability to bring that all together is really what makes our network and data capabilities unmatched. So let's talk about a real-life example of how this worked. And I'll touch on this, but I'm very happy that we have a guest here from Symbotic, one of our customers that's going to share in his own words. But Symbotic is a large global leader in automated warehousing systems. They serve customers like Walmart and their distribution centers. And they came to us because they were having problems in their mobile network architecture for their robots. And so we used our 3-step process. So we worked with them to really understand what was happening, the issues, what they were trying to achieve, what their customers expected to achieve. And then work with them on the solution design. And then we actually validated in a few of their different locations around the U.S. This led to the largest solutions win that we've had to date, a $20 million relationship that we've created with Symbotic. But I think more importantly, it allowed Symbotic to dramatically improve the uptime of their robots while keeping a very high accuracy. And that has also improved the service levels to their customer. And we'll talk more about how that's now led to further engagements, and you'll hear from our guests in his own words about how that worked. So kind of in summary of my section here, we've made really good progress and really transformed the Automation Solutions segment. We're very proud of that. I get the opportunity to travel around the world and meet with customers, but not that, just our teams. And the amount of engagement in what we're doing and the transformation is truly impressive. But we're not done. We still have a significant opportunity and runway ahead as we look at how do we scale this further across our verticals and continue to build these capabilities out that I've talked about. But one of maybe the most exciting opportunities is, the things that we've done, the things we've learned and the capabilities we've built can be now leveraged across Belden and into our Smart Infrastructure Solutions segment. And so now I want to turn it over to Jay to talk about that.
Jay Wirts
executiveThank you, Brian. Good morning, everybody. My name is Jay Wirts. I lead the Smart Infrastructure Solutions segment. And what I'm going to talk to you about is how we scale solutions from automation, as Brian talked about, into Smart Infrastructure. Okay. The first key point is that automation has laid the groundwork for us. They've laid down a foundation that we can build off of. They've done things like establish a solution sales process. They've invested in a lot of key technologies, and they've set up the CICs, the customer innovation centers. And those are the things that we're going to build on, use as a foundation to help us scale. So a couple of examples of that, how we're going to get leverage from what they've done? For example, the integrated solution sales function, there is now one solution sales team in Belden. We've combined with them. There used to be 2 separate teams, one is smart infrastructure, one in automation. Now there's one. And the reason for that is that team already has knowledge and they already have processes set up for us to leverage to accelerate to go faster. Another good example out of customer innovation centers. You'll see a little bit later, there's a hospital room here. So we were able to leverage all the infrastructure that has already been established here in this CIC, for us to set up our own to go and engage with customers. So big help for us. Now a couple of other really important things that we've done to make progress and get us going. We did pilots. We did some extensive research on a couple of our priority verticals. For example, we studied health care and we studied hospitality. And what we found is that there are significant problems there that require solutions. And those customers, they want solutions to those problems. So there's demand, and that was very encouraging for us. They want things like an improved guest experience for hospitality for our hotels. They want to improve patient experience. And those are things that I'll talk about a little bit more, but there's demand for us to help them with those sorts of things. Another big progress or another significant progress that we've made is in acquiring Precision. So Precision built out our portfolio, and it gave us more opportunities to create solutions for those customers, okay? So good progress already made, lots of leverage. Okay. Let's talk a little bit about the customer problems that are out there for us to solve. And I think the first key point is that the customer problems we have are really based on the same things as the customers in the Automation Solutions segment. They really boil down to network complexity, data fragmentation and labor shortages. Now they show up in kind of different ways, but they're all rooted in those things. And again, that gives us leverage that lets us scale that lets us accelerate. So in this example right here, we've got a hospital room. And there's some examples that all of us can probably relate to. If you go to see a doctor, you have a doctor's appointment. And if you show up at the hospital, when you get there, you check in, you give your information, you've probably already given that information a time or 2, maybe 3. You sit down and you wait. And if you're appointment was at 9:00, 9:00 probably comes and goes and you wait and no one can tell you how long you're going to wait? Why you're waiting? All that kind of thing. Eventually, someone comes and they take you into a room, nurse takes your vitals, and you don't really know the result of those vitals. Is it good? Is it bad? Are they better than last time? Are they worse than last time? And your experience as a patient is starting to erode a little bit. It's not great. Then you probably wait some more, eventually the doctor comes, you get evaluated. And on your way out, you've got to check in with somebody else, you got to give them some information. You've got to schedule a follow-up appointment. In all of that, that entire process, there's been a lot of waiting. There's been a lot of inefficiency and not a lot of satisfaction. And that's the kind of thing that hospitals want help with us. They want our help with that because all of those things are caused by network complexity, data fragmentation and labor shortages. So if we can work on those problems, we can create a good patient experience for hospitals, satisfy that demand. Okay. Now let's talk a little bit about the products that can provide those solutions. And the key thing is those products come from both automation and smart infrastructure. And Ashish already talked about this some and Brian did as well, we get more leverage here. Now another interesting example here that can bring it to light, this is a hotel kind of a resort hotel here. And if you are in your room, you could control the TV, control the thermostat, control the blinds, all from an app on your phone, you could also order room service, from that same app on your phone and have the room service delivered. You don't have to sign for anything, just gets billed to your room, very seamless experience. And if you left your room, you could stay connected. And so there's a resort, you decide you want to go to the spa and make an appointment where you can make an appointment on the same app on your phone. When you're done with that, if you decided you wanted to play golf or go on one of the hiking trails, you could schedule, schedule around a golf on your phone, you go out. And really key, when you get out there on the golf course, it's very difficult to stay connected, you could stay connected to your team's call, to Spotify to listen to your music or if you're finishing up and you want drinks or you want food, waiting when you get there, you can order those, they're there when you arrive. And once again, it's all built to your room. You don't sign for anything. And then you're starting to have a very, very positive, a very, very good guest experience. And that's the kind of thing that hotels want to provide, and the products from both automation and smart infrastructure can offer as solutions. And a couple of keys there. You can maybe see in the picture, there's ruggedized products and there's non-ruggedized products. So in that golf course, around that golf course, those products have to deal with heat and dust and rain and wind and all those things. So they have to be ruggedized. Those are the automation products. But that hotel needs products inside, too. And those are the smart infrastructure products and importantly, tying them all together and build a horizon. That's taking that data, it's processing it, that's unifying it and ultimately providing the solution. So the products from both automation and smart infrastructure can give that great guest experience or that great patient experience, whatever it is we need to do. Okay. Something that we get asked a lot is if we develop a solution for a hotel, for example, when it comes time to provide a solution for the next hotel, do we have to start from scratch? Do we start over? And the answer to that is no. We don't need to start over. In fact, we'll have a blueprint that we leverage from one to the next. So if we have a solution for a hotel, for the next hotel, we use the same thing. We're very, very close. There'll be some modification, of course, from one time to the next, but we're leveraging that same blueprint, that same solution for the next hotel or the next hospital, whatever it is. Now we call that blueprint, the common reference architecture and Hiran's going to talk a lot more about it. But the important thing for the moment is that is what enables us to scale quickly and efficiently through a vertical. So we can get across hotels or hospitals, whatever it is smoothly. I want to summarize 3 of the key points that will enable us as smart infrastructure to accelerate implementing solutions across this segment. Three key things, and these are ones that Ashish already touched on, really important things. People and processes is the first one. Second one is key customer relationships. And the third is Belden's active products network. So people and processes is the first one. The best example of that is we have one solution sales team right now. Because we've merged the teams, those people give us knowledge, they give us experience on how to do that, and they've established processes that we'll use. So that enabled us to leverage that and go faster and not start over. Second one, key customer relationships. Really, really important. And the key there is the customers in the automation segments or the automation applications, those customers also need smart infrastructure, again, Ashish talked about this. And a couple of really good examples of that are we have a major material handling customer on a nice solution there, but that CIO at that material handling customer also needs smart infrastructure. And because we had established that relationship, we were able to win that business as well when they said, "Hey, we need the smart infrastructure also." Another really good example and Ashish talked about airports, we won a solution at an airport. And this is an airport that had a lot of outdoor infrastructure, and it was in a very hot and very humid area. So they needed those hardened ruggedized products to deal with the heat and deal with the humidity, those environmental conditions. But they also needed to put their various systems on their IT backbone on the network. Their security systems, baggage handling, building management, public address, all those kinds of things, security. So again, that was a good example of leveraging that key customer relationship that have been established in automation to win Smart Infrastructure business. Okay -- oh and sorry, lastly, on the active products. Again, as we develop solutions, active products will be a part of that, and they have a portfolio of active products for us to leverage and use and make great progress on. All right. I've been focused so far on smart infrastructure and talking to you about what we're going to do there. Now I want to change and shift gears somewhat and talk about Belden overall. So a little different focus here. So Belden, in terms of our runway for solutions growth, we have a very long runway. We have a lot of growth potential left to go, which is very, very encouraging. So we think currently, we're about 10% of sales of solutions that we think we can get to 20% or double it in 2028. And the reasons we think that are very important and it make a lot of sense. Essentially, we have a playbook. So if you think about things like scaling solutions from automation to smart infrastructure, we talked through that, that's a big part of that runway that helps us out a lot. Customer -- a common reference architecture, again, that lets us scale and grow further and get more solution sales. Another key part of the playbook. And third, Belden Horizon. And again, that sits in the middle of the products, takes the data, processes it, unifies it, gives us a unique advantage in the marketplace. So those are 3 key elements of the playbook to go from 10% to 20% over the next several years. So now we just have to execute and the fact that we have all these tools to work with, and now we just got to execute, which is one of our strengths. It gives us a ton of optimism. Okay. With that, I think we're going to turn it over for the fireside chat. Thank you. Brian?
Brian Lieser
executiveOkay. I would like to welcome Jatin Bhagat from Symbotic up to the stage here for our fireside chat. Jatin is the Senior Director of IT installations for Symbotic. Thanks for being with us here today.
Jatin Bhagat
attendeeThank you. Thank you for having me.
Brian Lieser
executiveOkay. So let's start out. Why don't you tell us a little bit about Symbotic and how you provide value to your customers?
Jatin Bhagat
attendeeYes. Yes. So Symbotic brings AI and advanced robotics to the warehouse automation space. And so we have advanced automated inbound systems that will take a pallet in, take all the cases off and induct the cases into our system. And then automated outbound systems that will create custom pallets that are coming out of our system and going to storage. And in between we have, what we call Symbots, robots that are taking those cases and putting them into storage and holding them. And so our systems, you can look at them in terms of scale as football fields, right? Like imagine NFL football field, smaller system could be one of those and larger systems are multiple. So really, really big scale there.
Brian Lieser
executiveOkay. Great. Maybe share a little bit more about your role at Symbotic.
Jatin Bhagat
attendeeYes, of course. So I'm a Senior Director of IT installations. And so my responsibility is the infrastructure that goes into our customer facilities. And so when I first started, we were doing a couple of installs. And now we've scaled up doing dozens of installs and how to bring that technology into our customer facilities, get it all installed and set up. And so that's the challenge I've been facing.
Brian Lieser
executiveOkay. Great. So let's kind of go back to the beginning. So kind of before we started working together, what kind of challenges were you facing in your systems?
Jatin Bhagat
attendeeYes. So one of the main challenges we're facing was -- you can imagine these Symbots, they travel up to 25 miles per hour in these vast areas and keeping them connected. Our systems have 300-plus bots in a system and can be much higher than that, keeping them all orchestrated connected and know exactly where the bots are so we can task and route the bots correctly going forward. One of the KPIs at least on my side, we track are flickers and another one is disconnect. And so a flicker is a latency event where we lose connectivity to the bot for a short duration and a disconnect is a longer duration latency event. And so with the technology we've been using, we're tracking these and we had a program to try and improve these. But because we did have these events, our software always have to take a more cautious approach, right? You can't task a bot to go do something or another bot might not have left in time. And so it kind of slowed the system down a tiny bit just to account for these type of events.
Brian Lieser
executiveSo speed and efficiency were issues you were trying to solve?
Jatin Bhagat
attendeeExactly. Yes.
Brian Lieser
executiveOkay. So I shared a little bit about the experience and how we kind of went through our go-to-market approach during my presentation. Would you share a little bit about how the engagement with Belden went from your view?
Jatin Bhagat
attendeeYes, perfect. And so while we're working on minimizing the disconnects and flickers, we work with our current vendors, turned every knob, flipped every switch that we could and really optimize for the solution that was possible with the hardware at the time. But the piece of hardware on the bot that we use for connectivity was actually going end of life. And so we also, while working on this, kicked off an initiative to find a new product and a new partner to work with and one of those partners was Belden. And so we kind of entered an exploratory phase where we talked to you guys about our problems, right? We have bots that go into these massive systems. They're building essentially walls, right? You're putting cases, one day it could be diapers, next day it could be cans. And so WiFi on these networks, you can imagine are constantly changing in a very dynamic environment. We also had -- we're in a warehouse. So environmental factors, a lot of requirements that have to go into a device that can support this as well as you're on a bot that's moving, right? So motion, vibration, things like that, that the hardware has to handle. And at the same time, we're like, how can we improve the -- our KPIs while we're looking at for this new product. And so as we discussed this, I think we got engaged with your team and they recommended the ProSoft bridge. And so that's where it kind of began.
Brian Lieser
executiveOkay. Okay. And how did it move then from that start into actually selecting Belden as your partner for this?
Jatin Bhagat
attendeeYes. And -- so, after you guys recommended the ProSoft product, what we did is invited your team to our test facility up in Wilmington, Massachusetts, we installed one of your bridges. And that was really the first clue why I knew that this was going to be a really good relationship because we installed the bridge, tried to bring the bot online and it didn't come online. And so we're like, oh, this is kind of a rough start out of the gate. And so that was in the afternoon, we said, all right, we'll regroup in the morning, and we'll start troubleshooting. The next morning before we even arrived, we got an e-mail saying, "Hey, here's a new firmware that will solve it based on the logs we reviewed, we know exactly what the issue was." And it wasn't a ProSoft issue, right? All those knobs and things we turn to really optimize our previous solution made the connectivity really restrictive in our WiFi environment. And so you guys were able to pivot really quickly get the solution and get the bot in, and we were able to run through our test at our test facility. The next step what we did is we actually went to one of our customer facilities that had on the order of 300 bots. And what we decided to do was put in 50 ProSoft bridges along with our traditional hardware and then we have apples-to-apples comparison on how they do in the field in an actual production environment. And it was great. Right off the bat, our KPIs for those bots improved without any optimization. And then we worked thoroughly with your team over the next few months to do the same thing, right, turn the knobs, flip the switches get all the settings to where it works at its best. And in the end, our disconnects dropped by 90%, and our flickers dropped by over 80%. So really significant improvement.
Brian Lieser
executiveFantastic. So if you kind of step back and you think about how you've been engaged with Belden now for the last year plus, how does that compare to other vendors that you've engaged with?
Jatin Bhagat
attendeeYes. And it Googles to that first clue, right? So a lot of vendors we worked with. They're not as engagement -- engaged. We don't have direct access to their R&D teams and engineering teams. And so when we did have these issues could send back logs and get the reports back, it's an active troubleshooting exercise where we can kind of get multiple firm revisions over days, not months, not years. And a lot of times, it was Symbotic specific software solutions to get everything working before you guys kind of bring it on to your essentially main branch in your general release firmware. So it's been a great relationship. And after our testing, when we decided to roll out we actually, not only did we cut it into our production, it's all new bots would get it. We went back to a majority of our Symbot fleet and retrofitted the ProSoft bridge actually.
Brian Lieser
executiveOh, that's fantastic.
Jatin Bhagat
attendeeAnd what actually enabled is the software team, once they realized the connectivity levels of the ProSoft bridge, they were able to remove some of that caution we were taking because we had more accurate location data for these bots, where they were going, how fast they were going. And so our predictive algorithms were able to increase the amount of times they ping that bot for, hey, are you doing okay? Are you actually where you say you are? Are you at the speed you're saying you're supposed to be going? And increase efficiency through our system from that perspective.
Brian Lieser
executiveThat's great. So I mean, it really sounds like the ability to engage with our solution architects and consultants not only created value for you, but also sets us a little bit apart, right, from other companies you're working with. Great.
Jatin Bhagat
attendeeExactly, yes.
Brian Lieser
executiveOkay. So now we're working on the bots and the radios for the bots. What other types of opportunities has this led to for us to work together?
Jatin Bhagat
attendeeYes. So after we started working with you guys on the box, we've got to introduce to the broader Belden umbrella with all the breadth of your products. We've already worked with you guys on your Hirschmann line of OT network switches. We're also looking at potentially using you guys in the cabling space. When you're working warehouse size, the warehouse size we are, a lot of times, we're limited by the physical length limitations of Cat 6 cable. And so we'd have to be locating infrastructure throughout a warehouse trying to make sure our APs are within the appropriate lengths. That poses a challenge like well, are we giving up storage base to put an infrastructure piece of hardware? How are we going to access that safely? Things like that, that we have to take into account when we design these systems. And so one of the -- we were at your R&D facility in Richmond, Indiana a couple of weeks back and we're playing with the remote IP cable. And so you guys are able to rate that well over the 100 meters of Cat 6 specifications. And so now we're going through a process of looking at that, figuring out what the benefits are, how we can redesign our systems to better accommodate that and how much that benefits us. And so that's a fun program we're going through right now. The other piece is, and Ashish covered it when he was on stage is that you guys have a breadth of products that we were kind of going with you and different teams were kind of using, right? And now you guys are approaching us with the full solution from start to bottom. You guys have the OT side down to the PLCs and the OT switches. And now you guys also have the data center switches for our IDFs and MDFs. And we're going to these data centers that are really antiquated, right? And now we're going in and putting in data centers that can do run AI and these software systems. And so the need for a convergence of OT and IT at these locations is only going to increase and you guys having the ability to cover us from top to bottom in our system and help us with that is a really, really good asset.
Brian Lieser
executiveThat's fantastic. I mean we're really excited not only about our current engagement but these opportunities to extend into other use cases in the wired infrastructure, right, into the land infrastructure, right, into some of your data centers. So we really appreciate the opportunity. Well, I want to thank you for joining us here today and looking forward to working together in the future.
Jatin Bhagat
attendeeYes. Really appreciate it. Thank you so much.
Brian Lieser
executiveOkay, thank you. Okay, we're going to take a break now, a short break. So we will be back here in 15 minutes. Thank you. [Break]
Hiran Bhadra
executiveGood morning, everyone. My name is Hiran. I'm the Senior Vice President responsible for Strategy and Technology in Belden. I'm going to speak to the topic of powerful solution accelerators. Before the break, we spoke about the transformation journey we are in. We spoke about the critical role the solutions are playing and more importantly, we spoke about the focus of gross profit margin consistently as a success factor. When we speak about powerful accelerators, I'm going to bring to life for you how Belden's proprietary technology initiatives is helping bring scale, it's bringing speed and it's bringing differentiation. Specifically, I'm going to speak to 3 of them. The first one got referenced as the common reference architecture. And Jay, I think did the best job of saying it's common, it's referenceable across all customers within the same vertical as the industry standard. And it's indeed an architecture that brings together multiple technologies. So I'm going to deep dive and bring that to life for you. The second one is about the platform. You hear about companies making platform initiatives. My job is to make it life again for you so that you see how it's different, it's unique, and it's differentiated. And then finally, we will see the role ecosystem partners are playing because one of the biggest acknowledgment of Belden's strategy is, we can't do this alone. We have to do this together with complementary technologies that make it possible. Now before I speak to the common reference architecture, let's go back to the foundation of what's going on in the world of data out there. Ashish keeps making this reference. While the world's growing at GDP, network requirements are going at GDP plus, data requirement is going in tens of GDP plus. And we are right in the middle of that opportunity. We have 12 priority verticals, each of them are facing an unprecedented degree of complexity that we are converting to an opportunity for the organization. Now let's talk about that. Whether it's a factory that makes plastics whether it's a highly automated process plants that makes chemicals, whether it's a hospital that runs a single facility or a chain, they foundationally want automation. They want to deliver very good experience to their stakeholders, and they want to do a lot of processing at the premise, which is increasingly being called Edge computing and data center operations, that's common across everyone. Now let's talk a little bit about the complexity. Each of this infrastructure, the total number of points that needs to get connected to the network can vary from 500 to about 2,500. They all need unique ways of connecting to the network. The sensor that connects to a PLC and the sensor that connects to a 5G network speaks different languages. They want to move in different speeds. They want to go to different destinations and 500s of them in the most basic scenario. A simple cement plant has about 3,200 sensors, so that's one of the complexity. Experts predict that the total number of devices that are connected to the network today globally is going to increase from about 25 billion to 27 billion, depending on who you trust to about 1 trillion by 2030. Even if you take 80% of that's going to happen, that's 30% to 40% more of connection that the world of Belden needs to support. The second dimension of complexity is the velocity. So the first is volume. The second is velocity. Megabits of speed is not good enough anymore. Do you remember the days when the routers used to show kbps and we are saying, yes, we are fine with it. Maybe we'll send 2 documents over to our colleagues in over the first half of the day gone. We want instantaneous transfer of large documents across locations, across devices and that aspiration, just like the only queue time you're happy with is 0, the same thing, there's no end to aspiration of speed. So velocity. The third degree of -- the third dimension of complexity is variety. It's no more automation data, you need sound, you need video, we transferred to. They again need different networking technologies and path. So the complexity out there is they're combination of these 3 at the most basic level. Something else happened in the world in the last 10 years. When the Cloud providers came in, it was assumed that all this data will go to a remote data center for processing because it's cheaper. The world has done a completely 180 degree turn. Technologists have concluded the only sustainable way of doing it is to operate at the edge, meaning close to where the data is going to get generated. And here is the most interesting thing from a technology standpoint for Belden, our switch, our actives, our routers can now repurposed as edge data centers. So you're talking of a product that will now elevate its status from not only doing basic networking capabilities, it will also provide edge computing to our customers. And then finally, it was really powerful to hear the example that Mr. Bhagat spoke about how IT networks in his premises and OT networks and its premises are going to come together. The first challenge that customers want Belden to solve is security. Even before functionality. Because if for any reason, there is an incident that takes the network down, that's millions and millions of dollars of losses. So in conclusion, the need that we are trying to solve for as a company is complexity driven by those drivers that I spoke to you about. Now why we're excited? Is because complexity means opportunity for Belden. And for us, the opportunity is -- sorry, the job is to simplify that complexity. And one of the first steps we are taking to doing that is what we are calling our common reference architecture. What we don't aim to do is 600 customers trying to solve their networking problems. We don't want to do it in 15,000 ways, that's not scalable. We want to do it on the engineering side in a consistent way, while the customers experience customization that they feel they need for their business condition. How are we doing it? We are breaking the problem in the components called blueprints. These blueprints like Lego blocks talk to each other in a highly consistent way. But the customer sees different designs, coming out of the foundation of Lego blocks. It's exactly the same principle. But the Lego blocks also have teeth that know exactly how to fit into each other. You know the experience you get, I mean as a kid, I loved playing with them. The feeling you get when you take 2 blocks and bring them and they take that click sound and you get that feeling, ah, it's solid. Trust me, in our networks, what we do is exactly the same. We spoke about ProSoft, spoke about connectors. We spoke about switches. Our architecture is about bringing that clicking feeling into how we solve for our customers. Second, this is no more in the world of spreadsheets. It's been digitized. Now why is that important? Whether a salesperson, what Brian was speaking about, it's about selling experience. The salesperson in Singapore, the salesperson in China, the salesperson or the solution consultant in North America, they all have equal access to the blueprints, consistent access to the blueprints. Now who gains beyond the internal productivity is the customer. Let's call DuPont our customer, let's call Dow our customer. Let's call Bayer Chemicals, the customer. They have hundreds of facilities globally for every of their facility or every of their hospital, they get the same seamless experience through digitization. That's the second aspect of the common reference architecture. Now what is helping us, which is the obvious one, it's allowing us to deploy our solutions at scale. But here is the other thing that I'm going to make, again, real for you, the amount of opportunity that Belden has a play now has increased by 20%, which we are calling solutions uplift. And it's made of both categories, problems that nobody is solving today and problems that somebody else is solving, but we are making it part of our top line. And that is 20%. That 20% based on the total addressable market number that Ashish shared with you, is about $20 billion to $25 billion annually. Aren't you excited? I am. Now let's make it visual, what is a CRA in tangible terms? And how has Belden repositioned itself as a company? First, CRAs are all vertical specific designs. Jay made the point, once you do it for one, you can do it for others because the journey of the data, the complexity dynamics are exactly the same. But now let's make it tangible. Six capabilities, the leftmost one is all hardware, ProSoft that got spoken about, Hirschmann that got spoken about. It's all there. The rightmost one is a software. It helps orchestrate the hardware. It helps orchestrate IT and OT devices to speak to each other. It helps orchestrating automation solution technologies to speak to smart infrastructure technologies. You go further to the right 3 more. They bring security, they bring data to the 4. We are calling it platform, and I'm going to spend a little more time on that, then it allows for service delivery because irrespective of network design, customers are differentiating solution provider based on services. And then finally, as you've heard it from all organization, adoption is a direct correlation of the experience that you deliver through visualization. Now there are 2 parts of this diagram I want to bring to your notice. First, hardware to the left is increasingly being complemented with more and more software to the right. That's an important transformation that we have to commit to. The second, it doesn't need to be all about Belden. This is an architecture that should support as is being shown through the dotted blue lines integration and that integration doesn't need to be about Belden products alone. So Nokia, AWS and Belden will be orchestrated through the common platform that we have delivering value to the customer. That ladies and gentlemen, is the vision and execution of the CRA. Let's talk about a case study so that it becomes real for you. Ashish spoke about islands of automation. Brian spoke about islands of automation. In real life, how does it translate? Now how does islands of automation come to being, let's understand that. In any company, they have a value chain. They have multiple segments of value chain. Each segment of value chain, they use an automation, vendors are not the same. And those vendors often do not know how to make their data talk to each other. Real-life implication, what does it happen? This is a utility, power transmission, high voltage and extra high voltage. Two things are important for them, uptime. Second is, if there is indeed a downtime incident, can we resolve it quickly? That's it. Uptime is dollars, if you don't resolve your downtime quickly, customer satisfaction. And for people who live in the United States, you know the experience we go through every time we have a snowstorm that takes the grid down. Same thing. In this case, it was a desert environment. This particular utility because of islands of automation was taking tens of minutes to first detect the fault. And second, even if when they detected the fault which also was not exactly where it had happened, it was mobilizing people, it was mobilizing spares ahead of the curve, they were having an operation -- they were throwing money behind the problem, but the technology was not getting fixed. So the networking solution that Belden provided essentially took away the islands of automation. The moment you take away the islands of automation, the infrastructure that knows there is a fault in the network starts talking to the infrastructure that needs to know what to send people and raw material and where by what time. It was as simple as that. But the framing of that solution happened on the basis of the common reference architecture, implications, 18% reduction in operational expenses. When you have islands of automation, you throw resources of the problem, it leads to lower gross profit margin for all our customer organization. So went and disrupted it. The second thing is a satisfaction index because it led to 60% reduction in the response time. And it's -- third, which it's not written here because scalability is important is every time this customer builds a new substation, builds a new network, they will think about Belden. You heard a little bit of that from Symbotic as well. It's a journey. Any technology of the kind of complexity we are trying to address, it's a journey. But this journey started with the Belden platform -- sorry, the CRA being launched in 2022. We launched it then. Since then, we have come out with blueprints, which in combination make the CRA work for few of the priority verticals, we have launched it. We are expanding the blueprint base to include additional verticals. We are laser-focused on the user experience aspect of it because we know at the end of the day, the blueprints have to be consumed. But here is the most interesting part. We want to evolve to an operating model where the blueprints only will not be accessible and used by people within Belden but they will be used by the networking teams of our customers directly. GenAI is an existing pilot capability within Belden today. We want to use the positive pause of GenAI to generate even more custom blueprints. And if we do this successfully over a period of 3 years, third year standing here we should be able to show you a demonstration on where we are able to solve a complex solution in less than 1 hour. That's the part of scalability that the CRA will bring to our customers and to us. In summary then, it brings consistency. I think that point's made. It brings scalability. It is addressing through hardware and software, both network and data requirements. And here is the best part. When you truly invest in designing a reference architecture, It also tell you what your gaps are. So we are using it by directionally. We are designing it for solutions externally. We are using it to learn what new products do we need to come out with? What product gaps in our existing portfolio do we need to address? And that brings the sustainability in this journey. Going to the next part on the platform, which, as you remember, is actually an element of the reference architecture, let's look at the video. [Presentation]
Hiran Bhadra
executiveThere are 2 aspects of this video that I want to speak to you about, the first is the centricity of the data. The second I want to speak to you about is the single window concept. What does it really mean? On the first one, we want to link data as an element of outcome for our customers. Literally, we want the customers to forget the complex OT networks they have built, they've acquired companies over time, which may or may not look the way they build their organic networks, and that's okay. We are going and telling them that's okay. They're telling us, look, we have switches, we have infrastructure that is not Belden, and we don't plan to replace them at least in the near future. Do you know how to talk to them? You're saying that's okay. So the conversation, thanks to the Belden Horizon platform of vision and execution is going away from the infrastructure that supports data movement where Belden takes -- assumes a responsibility of managing it to giving them data coming from any part of the network in a unified, clean and secure manner. Why is this critical? This is critical because over the last 15 years, the networks have now evolved as the foundational backbone of offering data that will make applications sitting in the cloud successful. And if we can manage the complexity that's lying in the automation, lying in the product base and we can bring the customer's attention just to the data that they need, the Belden Horizon platform as a software, as an infrastructure would have been successful. So first is focusing it to an outcome and outcome, in this case, meaning data. Now I want to spend a little time about the single window. It is not about having a single console that you're looking into. That's a basic aspect of the single window. What the single window means is, it's a window through which you receive insights and you tell the network what it wants to do what you want it to do for you. Let's take some examples. On an ongoing basis, the Belden Horizon platform informs and educates the customer about the safety, the security, the reliability of the network. It continuously educates how redundant is the network, whether there were any disruptions, events that happened, where they cleared, what way they caused it. It provides a wealth of intelligence so that the customer knows that the complexity is being solved on an ongoing basis. That is inside out to the customer. The outside in, what the customer selling horizon is, hey, Horizon, you predicted, you predicted, not you detected, you predicted that this facility of 1 of my 20 facilities out there potentially may have a security problem. I want you to isolate that network. Belden Horizon will do it for you. You don't need to be in that factory. You don't even need to be in that country. It's the window for you to provide your business intent of what you want the network to do and the Horizon will then convert your instruction into set of software propagation, which will go and attach to the hardware and make them work. Think of your home, in your home, if you have a ring camera that shows that some ones outside the door, can you imagine the power, if you could tell the ring software, that shut down my home. And when he does it, whether it's your garage, whether it's your door, windows, they all go on a shutdown mode and it's protected. That's the vision of Horizon. But I just took a security example. Let's take another example. You might say to make predictive maintenance happen I've added 20 more sensors to these machines in the Oklahoma facility. Please add them to the network, send the data of these 20 sensors to an IBM location located in New York and the visualization of that software make it available to Alberta. You are telling horizon how you want the data to be collected, moved, processed and visualized. It can do it for you, right? But then let's look at from a road map, what does it stand for? First, I'll take a customer example, then I will talk to you about the road map. In this case, it's a customer. The customer is in supply chain solutions. You remember the point of automation I said, in this case, they have a process that looks like -- not looks like -- they have an injection molding. And if you're familiar with injection molding, it's a complicated chemical process, which also involves heat. Then it goes becomes a product and then the product is sized, managed, moved, ship to the end customer, different kinds of manufacturing process. What comes right at the end of it is quality inspection. But the quality impact may have happened because of the quality of the injection molding, which was the first part of the manufacturing process, islands of automation. They didn't have a single data platform to make the quality problem go away. So Belden Horizon platform is essentially the multisite way collecting data from these different islands of automation bringing in, in a single plane and making that data available to the quality management system saying, "I can help you detect, one, there is a quality. I can tell you, I can help you with data that will help you understand what caused in injection molding that created that quality defect and you can take action." It's a road map. The road map has started with some priority verticals. We have developed certain set of new applications. We are expanding the number of applications. We are integrating with your ERP. If the particular Horizon platform detects there is a problem with a switch in the future, we want the customer to be able to order that switch through the CRM system, which then goes into our supply chain system and the switch gets shipped to the customer. And finally, the Horizon platform, like an ecosystem construct doesn't need to be about Belden applications only. It will support partner applications as well, and that will ensure that in about 2, 3, 4 years from now, 40% of solution instances where Belden is present, Horizon platform will be a component of it. A little less than 5% of the solutions that's going out there today. Coming to the ecosystem partner, you would have seen all and all of those offerings, we have -- we are continuously saying it doesn't need to be about Belden technology only. There are 4 kinds of ecosystem partnership we are integrating with, pure hardware companies, Nokia, Ericsson, pure software companies, cloud solution providers and system integrators. And in a complex converged solution, they will all become a part of the journey. This is just a visual illustration that how ecosystem partners are an integral part of the platform itself. In each layer of the platform, at the automation layer, partners like China Electric to cloud solution layer, AWS, Accenture, who you'll hear from later today, are all integrated into the fabric of the Horizon platform design. It leads to a very important conclusion. This is just not about completing your solution. It's also smarter capital deployment. As Belden, we don't need to invest in R&D across the full technology stack, we are distributing the responsibility among the technology partners. It's an extremely important point. The second thing what you're doing is you're distributing the risk of technology disruption. When you work with an ecosystem partner and you all know how disruptive technology as such, has been in terms of business models and operating model, we are continuously sharing information on insights to make each other successful. Finally, ladies and gentlemen, that's the story of technology and how it's an integral part of the solution delivery that these 3 will bring speed, they will bring scale and they will bring differentiation that will essentially help us from being a 10% solutions company to a 20% in about 4 years' time from now. This is the one that provides assurance. And all these technologies that I'm speaking to you about where they are, this is where they're all getting demonstrated in the CICs. And there are 5 CICs right now. Each of them have their distinct capability of proving out some of these technologies that I was talking to you about. That brings me to the end of my session. I'm going to invite a couple of our ecosystem partner colleagues on the stage. Ram Mahalingam and Mike Mannion, they are senior leaders in Accenture. They have been an integral part of Belden's technology journey, on the platform side, on the system integration side and let's listen to them.
Hiran Bhadra
executiveOkay. So Ram, I shared with the audience the story around how our technology is playing an integral part of delivery of solutions. Now Accenture is a very world-renowned name as partners in digital transformation for various companies globally. We are in network and data solutions. Tell us how relevant do you think what we are trying to do in the overall context of digital transformation.
Ram Mahalingam
attendeeGreat question. I'll cover this in 3 angles, right? So the first one is the IT/OT convergence, right? We have been talking about it over the last several years. But I think we are at a point on this journey where there is truly a business value that's getting generated out of IT/OT convergence, right? If we look at it, Accenture typically gets into a market doing a lot of analysis on the market. What we see, IT/OT convergence alone as the market is close to $54 billion in 2023, right? And it's growing at a CAGR of 14% and we are looking at this market to get to close to $150 billion. So that's the number one, right? So if you look at it, the convergence platform is getting real. That's why I think this is a very exciting space. The same part is you talked a lot, I was listening about the cloud transformation. The cloud providers, if you look at their, start of their digital transformation, it has been always related with the IT systems and how to enable on cloud, right, so that's how their digital transformation started, but the caps was always on the network, which is very, very delicate, right, and only a few players like Belden understand this. The connectivity and the data that's around the network, right? So I think that's the second phase of it. And that's where I think there is a true value that is going to get generated, right? And that way, from that perspective, actually, a lot of things exciting that we are working with you on the Horizon platform, but that is where the second level of digital transformation for us, right? And the third part is the power of data, the unlocking the value of data is not going to happen because when I listened to Ashish, when I listen to Brian, right, all of them talked about islands of automation. That cannot get solved without this convergence platform, and that is the next level of digital transformation we are seeing in this area, right? And it's a super exciting area. The market is really picking up now. And very honestly, though we work with you, I really think you are at the leading edge of how we are trying to take it to the market.
Hiran Bhadra
executiveGot it. So your point is the fact that we have a product stack both on the OT side and IT side. And we are trying to make them work with each other is a significant issue.
Ram Mahalingam
attendeeYes, because I feel that the IT part integration was there, right? But the IT/OT convergence is the biggest issue, right? And then if I want to do all the GenAI components we are talking about, the data just coming from IT is not sufficient, right? And the data coming from OT/IT, how to converge it? And how to apply GenAI around it is where the real intelligence is going to come and unlocking the value.
Hiran Bhadra
executiveClear. So going forward, then building on that, Accenture and Belden have now started going to the market together. We are going and positioning our solutions to our customers together as partners. Your CEO in your own earnings call, you highlighted your partnership with Belden. Can you tell a little more about the thought process going with Accenture -- within Accenture as to why you felt Belden belongs in a differentiated category?
Ram Mahalingam
attendeeAgain, a nice question. Because if you look at it, Accenture sells typically the fortune 2000 customers, right? And we make all these big announcements, right? But then if you look at all our earning announcement, most of this are where we really impact the customer where there is a value and there is a differentiation. And we picked Belden this time. And I was talking with my CEO why the story should be there. On to 3 things. Number one, I don't think there's no other company which is getting close to -- and I thought I saw a chart from Ashish, which was very interesting, right? This product competitors you have on the left side, right? On the right side, Ashish didn't show any competition, right? It's only Belden, right? That is where actually the trend is really because I don't see -- a lot of companies have tried to embrace the solution journey, but not many of them have done it, right? And you guys have taken the right steps, number one. Number two, it's not like saying that I will be independent, I'll build a solution with one partner and go, right? The way you have embraced cloud providers in propagating this solution, that was a very differentiated stuff. So both these things is what I talked with my CEO, one, because cloud is big for us, right? And they're enabling through this partnership, the Horizon platform when we launched it on AWS, made a lot of sense and the way you're taking the solution, right? Those are the 2 things, right? And I don't see a lot of companies while they talk, they really truly have a solution in this angle, right? So that's the reasons why we thought should really have an impactful step one for you as a customer, but more for our end customers as well as we go into manufacturing and other enterprise industries together.
Hiran Bhadra
executiveGot it.
Mike Mannion
attendeeAnd I think it speaks to the timing as well, right, Ram. I mean I think Belden is right now in a unique time where you guys can be a mover at the beginning of this stack. And I think that's another reason why Accenture is so interested and excited about partnering with you guys on this, right, because it enables us to prove out where we can connect complex IT systems, network data and Belden is a unique case study with -- and it's really kind of a first mover that's making a play here. And as Ram and Ashish have both called that out, we recognize it as well, right? And so I think for us, it's more than just the convergence of the technology and the capability. It's also the opportunity that exists for Belden right now and the timing. So I think the timing for us is really compelling.
Hiran Bhadra
executiveGot it. So Mike, your point is that the recognition of network as being a critical infrastructure in digital transformation is acknowledged right now? Because I remember the first 10 years, it was all about cloud and AI.
Mike Mannion
attendeeYes. Well, and I think that it is definitely being recognized, yes. So -- and I think there's also an open conscious thought that we've got the -- it's the network and the data. It's the management of those 2 things together in the side of platform that is so unique for Belden. And I think it's such a great opportunity for Belden and Accenture to partner together, right? Because we have the capabilities to develop world-class software, world-class platforms. You know we can do that well. But it's the information that's contained in there that becomes actionable for end users. And it's the experience that they're able to gain from that, right? So from my perspective, it's really about the convergence of the network, the data itself, the information that's being contained. The world class engineering talent that we're able to bring to the table combined with the use cases of the Belden customers, right? That's where it's just this perfect blend and again back to the point of there's a unique opportunity here, right? And time isn't -- customers -- competitors will catch up. Customer expectations will rise. right? And so we are really excited about the opportunity to partner with you guys on that because of that time.
Hiran Bhadra
executiveWell, thank you. That's very helpful. So moving to the Horizon platform. All of us in the leadership team did make a reference to it in our discussion today. You are also our development partners. That's the other role you're playing. When we scan the market, there's a lot of people who say we are in platforms. But we also feel the platform design we are proposing out there is quite unique. What's -- Ram, maybe we can start with you. What's your perspective on the uniqueness or the differentiation that you see in the Horizon platform?
Ram Mahalingam
attendeeSo there are 2 parts to this. Yes, platform is a very abused word in the market now, right? Everybody wants to become a platform operating model. So what we saw in Belden is 2 things. One, you guys have really world-class products, right? So that's number one. Number two is the way you have extrapolated from this product, the intelligence on your network layer and data layer, right? Both of them are unique, right? So that's the second one, which where we think there is a accelerated go-to-market possible. The third one, back to -- and this is a very important one. You didn't want to go alone on this platform, right? There are customers who don't want to say that "oh, I'll run it on my private cloud. I can run it as a service business." But you align on saying that "hey we should partner with cloud providers to take it to the marketplace and create a marketplace in AWS, right? So these are the 3 things, and the Horizon is already running on AWS. Now it's a question of time before you are embracing the other cloud providers. I think the access to the market through the cloud providers and through Accenture becomes easier as well. So I think those are the 3 things I would attribute, right, why this platform is going to get very exciting for us.
Hiran Bhadra
executiveGot it. So clearly, the technology is going to increasingly play a significant differentiation source for us. Any final thoughts as we close the discussion?
Ram Mahalingam
attendeeYes. I think the way we see it is the ROI on these platforms just doesn't get measured by saying how much more revenues you're going to get, right? And this is something we see very often and we coach our customers, right? The amount of customer satisfaction you're going to get, right? The amount of times you're going to do a preventive maintenance. The amount of time you are able to predict this is what was going to get wrong, you're going to get wrong is going to be much more powerful with this platform. I keep giving this example, this is what you're building is something like what is an observability stack for an IT application, right? If observability was working really well, you would not have had the CrowdStrike problem, which all of us got impacted with, right? So what you're trying to create is especially very true for a network side, right, very similar. So I think that's how I will land it. It's super exciting space, and you guys are in the right position to take it forward.
Hiran Bhadra
executiveThank you. Mike?
Mike Mannion
attendeeRight. I mean I think similar to Ram, I think you guys are in a -- we're in a partnership right now to do something special, right? I think the Horizon platform between the engineering functionalities, the data that's there, the network information that's there, there's a unique opportunity for us right now. And so when I think of this, and I think of the kind of the journey on the platform right now, and look, we understand there's a lot of technology under the covers, but it's really about business value derived right? What are your customers getting out of this experience, right? How can your teams operate more effectively? How can you interface with the customer more effectively? That to me is what the Horizon platform is all about. It's the convergence of that information to make the relationship between Belden and its customers more successful. And I think that's the journey we're on together, and we're really excited about it.
Hiran Bhadra
executiveWell, thank you. I appreciate the partnership we have been. It's almost 3 years now and looking forward to it. That brings us to the end of the technology session, and I'm going to now invite Jeremy Parks, our CFO, to join on the stage and talk to you about his context.
Jeremy Parks
executiveOkay. Good morning, everyone. So you've just heard about the tremendous progress that we've made as a company, executing on this solution strategy over the past couple of years. I'm going to wrap things up today by discussing how it's impacting our financials and where we go from here? So I'm going to start with a look back. And I want to go compare ourselves to where we were in prior cycles. Ashish talked a little bit about the recent past here. But if you look at the company back in 2018, 2019, we had just come off of a cycle multiple years where we had no organic growth, 0, where our financial leverage was higher than the peer group. It spiked up when we ran into some difficult times. And then we had earnings that were pretty volatile. A lot of volatility in earnings from year-to-year, ups and downs. But if you look at the 4 years starting in 2019, we've actually delivered mid-single-digit organic growth. And keep in mind, 2023, included about a half year of destocking. So this destocking event that's hitting most companies started for us back in 2023. Our leverage has come down, and we've actually been investing quite heavily in the business. I'll talk about that as we move throughout the presentation. But we've been spending more in CapEx. We've been buying companies, and we've been returning capital to shareholders. And then lastly, earnings have been pretty strong. I know this is a bit of a down year because of the destocking. But our margins and our earnings have held up, I think, better this cycle than in prior cycles. And as Ashish mentioned, all-time record in EPS in 2022, all-time record in EPS in 2023. So back in 2022, we gave a mid target to achieve $8 of EPS in 2025. And that target was supported by what we call the value creation framework. That framework included better organic growth, attractive incremental EBITDA margins and pretty healthy free cash flow generation. And I would say that notwithstanding this destocking that's happening right now, we've executed really well versus this plan especially with respect to those things within our control. Now I'm going to talk about the path to $8, a little bit later in the presentation. So I'll go through that in more detail. But we believe that this target is still within our reach. Just another snapshot of the financial performance, where we are today or at the end of 2023 versus where we were in 2019, again, better growth, better profitability better earnings, better free cash flow. You can see 6% revenue CAGR over this 4-year period. This goes from 2019 to 2023. Adjusted EBITDA margins up about 140 basis points. Now Ashish and Brian both talked about the improvement in gross margins within the industrial business. If you look at our gross margins on a consolidated basis, we improved about 400 basis points over this 4-year period. So really, really strong. And then obviously, EPS 15% CAGR over the 4-year period. So we're going to move next to capital allocation strategy. This company is pretty good at generating cash. So you can see in the graph in the middle, this is what I would call free cash flow margins, free cash flow as a percentage of revenue. Right now, we're at -- in 2023, we're about 9% of revenue, which is up 100 basis points versus 2019. But again, keep in mind, we've been investing heavily in the business. So just 1 data point. CapEx in 2023 was about 60% higher than it was in 2019. So CapEx as a percentage of revenue is going up but we're still generating more free cash flow. That's given us a lot of capacity to deploy capital, these are the priorities that we've set out for the next couple of years. This has not changed, by the way, versus what we showed in our prior investment day -- Investor Days. So number one, organic growth, investing in organic growth; number two, strategic M&A; and then number three, returning capital to shareholders. And all while maintaining net leverage of about 1.5x going forward. So we're going to go through each of those in a little bit more detail. So obviously, investing in organic growth for us is the key, we are trying to become a company that generates long-term sustainable organic growth year-over-year. Ashish and Hiran and Brian and Jay all talked about some of the investments we've made in our commercial teams, products and so forth. The way we've funded that is largely through improvements in gross margin. So generating improved gross margins. We have flown some of that back to investors in the form of improved EBITDA margins. We've reinvested a lot back in the business as well. You can see some examples of where we've spent our money, we just opened a fiber technology center in Tucson, Arizona, a month or 2 ago. We have introduced a number of new products, both hardware and software-based products, including ruggedized edge computing device, next-generation industrial grade switches and obviously Belden Horizon. And then lastly, we've opened these customer innovation centers, of which we have 5 around the world including this one in Chicago. Number 2 is we are using M&A as a tool to build out our solutions, right? So you can see we've deployed a little over $600 million over the past 5 years, buying 9 companies, all of which we would consider accretive to our financials and all of which have helped to build out our solutions capabilities. And I'll go into more detail on M&A because we've been getting more questions recently. So I'll spend a little bit more time on that later in the presentation. And then number three, returning capital to shareholders. So you can see in the graph in the middle of this slide, from 2021 to 2023, we bought back almost 10% of our outstanding shares. So we've been doing quite a bit in terms of buying back shares, deploying that excess cash back to shareholders. And this was something we announced a little bit earlier today in our press release. So the Board of Directors here has authorized a new share repurchase of $300 million. This is an open-ended authorization, which, along with the existing -- the remaining amount on our existing authorization will give us repurchase capacity to buy back up to about 10% of our current market cap. Okay. So like I said, I'm going to spend a little bit of time talking about M&A. So since we announced the acquisition of Precision Optical Technologies, last quarter. We've got more and more questions about M&A. So I'm going to talk about our approach and some of our process around M&A. When we do M&A here, we really have 2 key objectives. Number one is to improve our solutions, to improve the capabilities, the products, and build out those solutions and make them more competitive. The second objective, obviously, is that we're looking to invest money and generate strong returns over time. But we're looking for opportunities to buy companies that don't require an excessive amount of synergies. So basically, what we're looking for here when we do M&A is, we're looking to buy companies, again, that build out our capabilities that operate in markets that we understand really well, that fit well with our products, and that can generate double-digit ROICs within a reasonable period of time. This is a snapshot of the 9 acquisitions that we've done since 2019. And I'm not going to go through these in detail. I think the key takeaways on this slide would be, number one, that all of these -- if you look at the products and some of the descriptions, all of these products have brought new capabilities and plugged gaps in our product portfolio, whether they're software or hardware acquisitions. Number two, it's been very balanced. So 5 of these deals built out our fiber capabilities within the smart infrastructure platform. And the other 4 were in industrial automation or automation solutions, as we call it today, building out those solutions. I thought it would be interesting to talk about a real life example here. So I'm going to highlight OTN. And Ashish brought up OTN briefly in the first presentation that you heard today, so OTN Systems is a company based in Belgium. They make industrial backbone switches, primarily for the transportation and the utility markets or the energy markets. We like OTN for a couple of reasons. OTN, first of all, we did not -- as Ashish mentioned, we did not have the technology that they brought with us. So we sell a lot of network switches into these markets, we did not have a backbone switch. So the combination of the backbone switch plus the IP technology was really, really important to us and helped us build out the solution. And number two, it is a -- we felt like this was very complementary to what we're already doing. From a solutions standpoint, and we understand these markets really well. So transportation is a core market for us. Utilities or energy are core markets for us, ones that we've been operating in for a very, very long time. So it was very natural to bring this into the mix. We bought them again in 2021. We immediately started integrating this business into our solutions framework and it's been extremely successful over the past couple of years. You can see some of the data points that we put on the slide. Revenue is up about 50% in this business versus where it was pre-acquisition. We've had a number of very interesting, exciting project wins and these are wins that include not just legacy OTN product, but also includes legacy Belden product Hirschman switches, ProSoft gateways, Belden access points. So a lot of complementary product on this -- with this acquisition. And then you can see the cash ROIC, which is really, really strong. So if we're able to buy companies and execute well on this solution strategy, there's a lot of leverage in these businesses to improve ROICs over time. So this has been a great acquisition. I also wanted to touch on Precision Optical Technologies. So Precision is a company or an acquisition that we announced in the second quarter. So Precision is based in the United States. They make supply optical transceivers, primarily for the broadband and the telco networks. So again, these are markets that we understand really, really well. We have a long legacy in these markets. We know the customers. We sell a lot of products to cable operators, MSOs, telcos and so does Precision. But what we didn't have was a transceiver product right, which, again, as Ashish mentioned earlier, fits extremely well with our other fiber products. We have fiber connectors, fiber assemblies, fiber accessories and the fact that we have all these products, including fiber cable, and we can combine them with the transceivers is extremely powerful for us. So we view this one, I would say, very similar to OTN in that it plugged an obvious product gap is very complementary with the rest of our products, our legacy products, and we think should have a very nice financial return over time. Okay. One more slide or one more point to make on process. So I would say that we're trying to accomplish a couple of things with our M&A process. Obviously, we're trying to build out solutions. But our goal is to be a very proactive in the types of targets that we're looking at. So we're heavily screening targets. We're trying to cast a wide net and narrow them down. You can see as we move throughout the process, we're obviously doing all these checks around are they in the right vertical markets? Will the products work with our existing solutions? Or are they outside of our existing solutions and do they have the right cultural fit. So -- that leads to my second point, which is we're trying to be highly selective in how we do deals. So I think we've been pretty disciplined over the past few years. We've looked at a lot of companies. We've closed a few that we think will really be impactful and you should expect us to do the same going forward. That's the approach that we're going to continue with. Okay. So let's talk about the outlook. I know this is probably top of mind for investors. I'm going to start with 2025, you're all thinking about it. We're obviously thinking quite a bit about 2025 as well. So the question I get asked most often is how do you get from where you are today to $8 in 2025. And I'm going to preface this by saying, we're not guiding right now for 2025. It's too early. There's still quite a bit of uncertainty in the macro environments and the interest rate environment with U.S. presidential elections and so on. So we're not providing guidance right now for 2025. But I did want to talk about a path how we would get to $8. And this is a path. There's other paths. But right now, we did guide for the third quarter. At the high end of our EPS guidance in Q3, if you annualize that number, that number is $165 million if you annualize it. We're at $6.60 of EPS. How would you get from $6.60 to $8. There's 3 drivers, okay? Number one, deliver mid-single-digit organic growth versus where we are today, okay? And keep in mind, this year, we still have a drag from this destocking, right? Destocking has been pretty pervasive and long-lasting. We will get through it. It's still causing a drag today. But it's just important to note, if we grew mid-single digits versus where we are today organically delivered 30% incremental EBITDA margins, which is the commitment we made to investors a few years ago. And we deployed about $200 million in capital, whether it was to M&A or share repurchases, that would get us to right around $8. There are obviously other paths the economy could heat up. Next year could be a very strong year in which case we would have to deploy less capital. There could be other scenarios where the market weakens a little bit and we maybe need to deploy slightly more capital. So we'll see how the next 18 months or so progress. But we feel like we're still well positioned. We've executed well enough and put ourselves in a position that despite this market slowdown that we've seen recently, I still think we have a very reasonable path to get there. Now I'm going to focus on the slightly longer term, all right. Ashish already showed you this slide I just wanted to reiterate that our belief is that the market -- there's market tailwinds at our back in the majority of our businesses. You know the themes. I'm not going to go through each one, automation, reshoring, digital transformation, network upgrades and expansions on the broadband side. I think there's a lot of positive trends that will last for multiple years. And so we're feeling very positive about the longer term, the next cycle. Which is why our expectation is that from here on out, we would grow over the cycle organically in the mid-single digits. I think 3 years ago, we said GDP-plus, now we're saying mid-single digits. I would consider those kind of interchangeable. How do you get to mid-single-digit growth. It's a combination of market growth because of those secular tailwinds that I just described and then some of the initiatives that you just heard about from Brian, Jay and Hiran, scaling solutions in the smart infrastructure business, I think it will be a nice accelerator as well as scaling solutions just generally in both businesses by utilizing this common reference architecture, selling more Belden in Horizon and then building out our ecosystem. And then, obviously, in addition, we will have capital to deploy. And so tuck-in acquisitions would help improve that maybe even a little bit more. From an EBITDA standpoint, in 2023, we finished the year at 17.4% and in EBITDA margins. We'd like to take that up to around 20% by the end of the next cycle. The math is pretty straightforward again. If you grow mid-single digits, and you achieve incremental EBITDA margins between 25% and 30%, you're at about 20%. And so how do you get there? It's selling more solutions, it's improving margins within the smart infrastructure business as we sell more solutions and improve the mix, it's managing our cost structure, very proactively. We'll continue to invest, but we'll be judicious about how we do that and obviously selling more and more of our active products. So this is the new framework. This has not replaced the old framework. This is additive to the old framework. So we had one that we gave previously that goes through 2025. This one goes through 2028. The goal is mid-single-digit organic revenue growth over the cycle, incremental EBITDA margins between 25% and 30%, like I just described. We want to improve our free cash flow margin. So I mentioned earlier, we're at about 9% or we were last year, 9%. We'd like to take that up to about 10%. By the end of the next cycle, we're going to continue to manage our balance sheet in a very responsible way. So net leverage will stay around 1.5x over the long term, may pop up a little or be a little bit under at various times. But over the long term, will be right around 1.5x. And if you do all that, then we should be able to grow EPS in the range of 10% to 12% per year, double digit. And again, Ashish already showed you this slide, we've got the target for 2025. We already know what that is. We're working toward it. Moving on from 2025 to 2028, you can see how things would look in 2028 if we're able to grow 10% to 12%. So just to summarize my section here, the transformation is producing real results. We've seen them in our financials. The business is much stronger financially than it was 3 or 4 years ago in many respects. Again, more profitable faster-growing, better balance sheet. I think that is absolutely true. We think if we continue to execute on this plan going forward, we can deliver very similar results over the next cycle, and that is our expectation and the commitment that we're making externally. At the same time, we're going to be very responsible in how we deploy capital. We will do M&A, when we find companies that fit well into our solution strategy, and we will continue to return capital to shareholders because of our strong cash flow. So that is the end of my section. I think that we are going to bring some chairs up and go into Q&A in just a minute. Okay. Thank you.
Jeremy Parks
executiveYes. All right. Aaron, do you have a mic? Katie, do you have a mic? All right. We'll go for it.
William Stein
analystI have a couple, if I can. Will Stein from Truist Securities. First, thanks for hosting this. Very informative Investor Day, great announcements today. So thank you for that. There's much less of a focus today on end markets and drivers and what's -- what are the government incentive programs for broadband and sort of all the details around that, that's often a big focus in these sorts of events. And I'm wondering what we can read into what was missing from today. Is it perhaps a sense that the solutions will carry you through regardless of whether these end markets just perform okay or do better than that? Or is there something else we could read into that, either positive or negative?
Ashish Chand
executiveJeremy, let me take that. So I think, Will, we do refer to these more discrete phenomenon from time to time on our earnings calls. We talk about bead funding, for example, what's going on in a specific geography like Europe with discrete automation, et cetera. I think today, we wanted to talk more about in the mid to long term where we think all our markets have a lot of good secular drivers that give tailwind, what is our differentiated strategy, right? And it's a more comprehensive picture versus calling out specific items. But yes, there is a belief that because of our solution strategy and all the phenomena that we've heard about, including IT/OT convergence, the need for people to get better data access for AI, et cetera, et cetera. we feel that we would outperform within whatever is happening in the world, right? So there are things outside our control, and there are things in our control. And because of what we are doing, we will do better. And so yes, I think you picked up the right flavor, not to say that those items are not important, and we will keep referring to them from time to time.
William Stein
analystGreat. And then a follow-up, if I can. Something that continues to confuse me a little bit and I think what's confused investors from what some of them have shared with me is the potential for intersection, but also overlap with someone like Accenture. So maybe we can have you share an example or 2 as to hey, there's this engagement where Accenture did this, and we did this. And there's maybe another example where we can do the whole thing and why you might need each other or not so much need each other and what the benefits are and where the -- where you could potentially step on other toes if that even -- is a thing?
Ashish Chand
executiveNo, I think that's a really good thing for us to address. So before I go directly to Accenture or a systems integrator, let me just say this, as we transform, we will obviously continue competing with some product suppliers, but we will take -- we will compete increasingly with solutions providers. And some of those solutions providers make products and provide services on top of those products, but they tend to be more specific to a point solution, HVAC, security, et cetera. There is really no one that does an integrated solutions -- a solution approach if they're a product manufacturer with services. But then there are others that don't make products and they provide services like Accenture. And they have that breadth. They can do a full end-to-end solution, and they're not tied down by a specific set of products. However, if you look at what they do, they typically work with a number of different product providers to create that one solution. And we are taking the complexity out for them. We're saying, "Hey, if you work with 10, now you only need to work with 7 plus 3. So it's Belden plus AWS plus Accenture and Schneider versus you also had to work with a lot of other discrete product manufacturers. So I think it's less complex for them. And you -- I think Hiran actually showed a slide where he had an example where we work with Schneider. So the automation on the shop floor was from Schneider. It was their PLCs that had to be integrated. The data had to be integrated. So we did that. But then they wanted to move a lot of that data to the cloud which was AWS in that example. And Accenture was involved in advising that firm as to what should you move to the cloud, what should you keep at the edge. And Accenture was building the models and the software where they were doing the application processing, right? So really, we did not compete with Accenture in that situation. they, first of all, benefited from the simplification of the network. And second, they were the application provider, and we never want to be that. We don't want to be an applications company. We want to have data platform on which any application can sit and extract the data they need as long as the customer is okay with that. So it's a little more complex. We touch them in 2, 3 directions. But really, for all systems integrators, not only Accenture, it's worked out to be increasingly collaborative because they don't make products, right? So maybe this is something we need to message more clearly, Will, to your point, and remove that confusion. And we'll keep trying to do that. Okay. Yes, sir.
Steven Fox
analystSteve Fox from Fox Advisors. A couple of questions just in terms of the solutions mix. So talking about gross margins was super helpful. But how does that gross margin improvement as the mix improves, drop down to like the operating or EBITDA line? What kind of investments you have to make in sales force going forward, CICs, et cetera? And then I had a follow-up.
Ashish Chand
executiveYes. You want to start.
Jeremy Parks
executiveYes, let me start. So if you look at, again, the last 4 years, gross margins are up 400 basis points. EBITDA margins are up 140 basis points. So a little more than half of that margin improvement we've redeployed back into the business. Now we were starting from nothing in terms of a solutions organization. So we had a lot of investment that needed to be made upfront. I think going forward, we'll continue to redeploy some of that improvement into the business, but it will probably be a little bit more geared towards margin improvement versus investment but we'll continue to make investment.
Ashish Chand
executiveYes. No, exactly. I think Jeremy captured it well. I think it was -- in the first 3, 4 years, Steve, it was 2/3 being reinvested about 1/3, right? I think it's going to go more to half-half. That's the model we have approximately. And I think it's simply because these assets have been created now, and we have a lot of leverage available. A big part of that was upgrading our people right, which meant a bringing in some new people, but also training and redeploying our people so that their talents so well utilized. But a lot of the heavy lifting has been done. And we were fortunate that we got a lot of customer sponsors at that stage, and they kind of encouraged us to do that. You saw one of them on stage earlier today with Symbotic, but yes, it will get more equitable as we go forward.
Steven Fox
analystAnd that's helpful. And I guess just off of that answer, I'm just curious, why not invest a little more aggressively in sales force in order to generate maybe a higher growth rate out of the Solutions business, like what's the math that goes into like whether you invest progressively there?
Ashish Chand
executiveYes. Obviously, Brian talked about the fact that our funnel has grown by 50% every year, right? So our sales force is able to match the overall data growth rate. We are able to get those opportunities into our funnel. It takes a special kind of person to sell solutions. And it's not always easy to recruit that person directly. They have to come in and be taken through a process I think to make sure that we have a very high quality, high integrity process, we are pacing ourselves on that. And really, as we go now into more vertical markets, especially when we do the combined smart infrastructure and automation solutions, we might open the tap a little more, right? But in the meanwhile, we are also benefiting a lot from -- by the use of GenAI. So right now, there's a pilot going on. In fact, one of Hiran's job is to do that. We are creating this process where the solution consulting and architecture process is being converted to a bot so that some of these smaller opportunities can also be addressed. Versus only the $5 million, $10 million opportunity. So I think by leveraging GenAI by using all of that, we'll open up the tap a little more. But to answer your question, Steve, the biggest, I think, barrier really is availability and of the skills and the time it takes to really improve them. And I think we have a head start versus our competitors. So we're in a good place. Yes. Yes. David?
David Williams
analystDavid William from Benchmark. The -- I think the Horizon platform is really interesting in a lot of ways, but it seems like a really enabling platform for a lot of different things. And if you think about customers that maybe don't need the entire solution, is that something that you could break out into an individual type application and sell into the market where it could become a SaaS-type model where you could maybe recurring revenue? And just how do you think about these different enabling technologies to bringing together?
Ashish Chand
executiveLet me give a quick answer and then maybe Hiran can help. So in general, we have positioned Horizon as something that connects our whole solution, right? And we would rather provide Horizon as that integration platform versus as a stand-alone software because we also don't want to be seen as competing with, for example, the software application provider, right? All the Horizon is not necessarily the same space, but sometimes that can be the perception. We do have some customers who are Belden customers and who have bought Belden products in the past. And at this point, they only want Horizon. But still, it's integrating something that's an existing Belden infrastructure. And in fact, I think there was a recent case in the Americas, on the West Coast where we work like that. So go ahead, maybe you can describe some examples of...
Hiran Bhadra
executiveYes, I mean, exactly as you said, the Horizon platform is essentially an orchestration infrastructure, whether a customer wants applications that are only network-specific or network and data specific or data specific. It's a menu card. But what the Horizon is also doing, and that's where our job comes is also showing the customer, and I think, to some extent, the conversation Brian had with Symbiotic was giving -- going in that direction, that you were focusing on this application when you started the journey with Belden. How about this another application? And then what they soon realize is, the 2 applications also have the ability to talk to each other. And then the virtuous cycle goes. So the journey is to make it modular, make it providing it network or data applications as the customer wants. But keep showing that as you add more applications to your portfolio, you are increasingly going to get more business value out of it. But it's modular in design, exactly geared to do what do you suggest?
Ashish Chand
executiveAnd sorry, maybe we missed 1 aspect. David, we could, for example, offer data-as-a-service today. We can't switch that on. It's possible, right? I think the question is, we may get like 5%, 10% of our customers saying, we are ready in our digital journey to take advantage of that. But we have 80% of our customers saying, we have an incomplete digital journey to start with. And I think the bigger opportunity right now is for us to help that second group, which is kind of lagging to get more maturity versus working with a very advanced group. Although we could -- and to be fair, we have done some beta sites where we've done data-as-a-service without necessarily commercializing it like that.
Cliff Ransom
analystCliff Ransom, Ransom Research. Two questions that may be related. One is how do you handle strategic planning at Belden today and two, assuming that you meet your financial goals, what is your working assumption as to your prospective valuation at that time?
Jeremy Parks
executiveMaybe Hiran, you talk about strategic planning and then I'll touch on valuation.
Hiran Bhadra
executiveSo the strategic planning process is essentially today about looking at what Belden needs to do as one organization. So we do not frame it in the context of the segments in which we participate. So hence, the journey starts from the verticals, and I think a question was asked is, so the thing we want to always start is the priority verticals that we are planning to focus on, what do they need out there. And that need is either in the context of network or data, which then is broken into, okay, what we need to do from a technology standpoint, operation standpoint, sales standpoint, marketing standpoint. And then, of course, each of them has linked to the financial planning and then the financial planning implications of this plan is then broken is fleshed out over a 3-year period. So every time we undertake strategic planning, which is we do every year, we are doing on a rolling 3-year period, where we are looking at the verticals outside in looking at the opportunity landscape, including the bead specific ones, which might be more short term than long term, and then essentially plan into a set of initiatives that we want to pursue.
Ashish Chand
executiveAnd maybe just as a contrast because Hiran joined us more recently. That was not what we did previously. We previously did it by business, in fact, not even by segment but by business. And each business is trying to optimize their financial goals. Sometimes those were conflicting. I think we had lost sight of really the vertical customer problems in that process because we were -- not every feature is a benefit. And sometimes you create features in products that people don't need or you miss features they didn't actually need. So that's all gone. The 1 billion approach is very vertically focused. One question, of course, is, is it the same 12 verticals forever? The answer is no. Before we get into strat planning, we do evaluate those verticals, it could be short-term considerations like broadband funding. It could be global geopolitical considerations like what's happening to supply chain, world peace, security, et cetera. But we finalize those verticals. We've kind of said 10 to 12 verticals at any point in time, no more, but no less, so that we have some room if something goes down, but not so many that we are trying to be everything to everybody. But that's -- so that's the framework we work with. And maybe I can hand over to Jeremy for the next question.
Jeremy Parks
executiveYes. So with respect to valuation, I don't want to give you an exact multiple because I don't know. But we benchmark ourselves obviously against lots of different peer groups. I can tell you that since I've been here, we trade at a discount to virtually every peer group that we have for some time. I think if we get to $8, we get close to $8. I think it helps a lot with respect to people's view of the firm. And I would expect that we can erase that discount that we trade. It just depends on how you build that benchmark, whether you look at automation companies, general industrials, midsized industrial companies. But I would say, on average, we are trading sort of 10% to 15% below any of those benchmarks from a multiple perspective. So obviously, we can improve earnings dramatically and then close that gap. That would be a lot of upside. Other questions, Chris.
Christopher Dankert
analystChris Dankert, Loop Capital. I'll just echo the earlier sentiment, thank you very much for putting that slide up in terms of the mix difference between cable connectors and the low ends, switch on the high end. It's very illuminating. I guess going forward on a margin perspective, are we leaning heavily on just that natural mix progression continuing? Or is there like an explicit price for value that is also associated with solutions. It's not just mix. There's also explicit pricing in addition to it?
Ashish Chand
executiveYes. I'm going to give you an example and maybe then Brian and Jeremy can add their comments on how this improves. So we recently worked with a large company. I'm not going to name it because it's confidential, but they had multiple cranes, Chris, because they were handling very heavy raw materials. And they kept getting requisition for new cranes, and they were worried that the existing cranes were being underutilized. And by the way, there are hundreds of cranes across the world. And somebody came to us from their system, either one of the employees or the SI and said, we want this very fancy kind of switch because we're trying to understand this problem. And we've trained our people to say, now not to ask the question, how will you move data from point A to point B, but what will you do with the data once it gets to point B? So we asked that question, and they said, we're trying to fix this downtime problem. And we said, do you know how much you're losing because of that. And they said, we don't know for sure, but it's a lot. So we said, okay, let's send in our data -- our digital automation consultant to help you evaluate that. Turns out it was $135,000 per crane per annum. Right multiply by, I don't know, 300 cranes or whatever. So it's a big number. And they were like, wow, that's a lot. And this is even before human error and stuff. This is a simply network and data inefficiency. Now in that scenario, we came up with a solution for that particular site at a scalable solution. But in that scenario, what we would have charged per crane for that bill of material with a regular margins, we were able to charge 2x of that. It was still a small part of the $135,000 they were okay with it, right? So I think the answer to your question is both. There's a lot of action on mix improvement. For example, in Jay's business, we'll have more fiber and connectivity that improves mix. We'll have more active, we'll have more software. But I think the second part of that, which is the solutions part is articulating that value because often they don't know. And then, by the way, there is nothing wrong with demanding a fair slice of that value because we are reinvesting and it's a journey, right, even for that customer. But maybe you guys can add a little bit.
Brian Lieser
executiveYes. Well, I think you said it very well. But the only thing I would add is I talked a little bit about our solution selling process, right, exploration, solution need validation. I kind of I simplified it. But we actually have built into our process this thing called quantify the value, right? So between the exploration and the solutioning, we're working with the customer and what we call frame the value and be able to quantify it right, like we did in this example, we've done in others. And so we train our salespeople when we're looking at verticals and our solutions. We try to give them ways to calculate that, ask the right questions. So we've built that into our process. So it gives us the opportunity to often capture more of that value.
Jeremy Parks
executiveNot much to add really Yes, I think you covered it. Go ahead, Chris. Did you have a second.
Christopher Dankert
analystYes. Just one quick follow-up. I guess, in that journey to getting to 20% of sales from solutions, I think the expectation is automation is always going to be relatively higher. Is the majority of the improvement there on the enterprise getting into the teens? Or is it kind of across both businesses just moving together? Maybe just relatively where the real opportunity is?
Jeremy Parks
executiveYes. So our expectation would be -- you're right. Industrial continues to improve, ends up probably above 20%. Smart infrastructure does not quite get to 20% because they're starting from a very low base today, but into the teens, right? So maybe smart infrastructure in 2028 is in the teens. Industrials in the mid-20s, that puts you at about 20% in total. Other questions? Rob?
Robert Jamieson
analystRob Jamieson from Vertical Research Partners. Just -- you talked in the presentation about the blueprint and how that kind of compresses the time line to create a solution. How should we think about that journey to 20% in terms of like do you get to a point where you have so many blueprints where you are able to inflect that growth path. So maybe it takes longer to get from 10% to 15%, but then 15% to 20% is pretty quick. I mean how do we think about that over time?
Ashish Chand
executiveYes. So Hiran can probably add some comments to this. Rob, I think executing well on the CRA, the blueprints. Think of that as a 3-dimensional catalog, so to speak, for a vertical will probably allow us to even exceed that 20% mark, right? Because you're right, there is an acceleration on acceleration, right? It's a multiplier effect. And I think we've seen that tipping point in some markets like in mass transit, which Brian's business focuses on. We've seen that after the first few cases, there's a major uptick, similarly in power transmission and distribution. But what is unknown to us is by vertical, right? What exactly is that point? We have to go through that learning curve to get there. For example, I don't know, for hospitality or health care how long will that take. But I do know that within that process somewhere, there is that uptick, and we've seen it. So I think you're right. We will see probably closer to '28 higher acceleration than we will see in the first 2 years of this 4-year cycle. Right? By the way, Hiran and team also have to construct all the blueprints, that takes a lot of time, right? Maybe you want to add some comments about it.
Hiran Bhadra
executiveYes. I think the -- what we are seeing out in the market is the 5 to -- first 5 to 7 blueprints, has a significant entry impact of solution conversation. So our job is for the priority verticals that Brian, Jay spoke about to be able to publish those first 7. Once we are there, when you're talking of the next 7, which is creating more stickiness to your customer, you're addressing even more complex problems. And I think there is a natural kind of a curve that the gross profit margin will keep tracking on this. But I would say that our immediate opportunity is take these verticals, get the first 5 to 7 going. And yes, they are -- it seems like easy but trust me. It's quite an involved exercise. The first vertical we did it, it took us 6 months. So it's a complex involved exercise, yes.
Robert Jamieson
analystVery helpful. And then I guess just on the margin trajectory on Smart Infrastructure. Should it look pretty much the same as what we saw in Automation Solutions, maybe not quite as much margin expansion just given solutions would be a little bit lower as a percentage of total sales?
Jeremy Parks
executiveYes. Yes, I agree. I think if you look at Smart Infrastructure, right now, their gross margins are in the low 30s. I think they probably get to the high 30s, not the mid-40s. Because the amount of active content that they're going to be selling is probably going to still be a little bit less than what we see in Industrial. So I think you'll see a nice progression in smart buildings. If you don't get the 20% -- or I'm sorry, in Smart Infrastructure by the end of the cycle, but good improvement off of where we are today, for sure. Other questions? Will, coming back.
Ashish Chand
executiveWe might even have some online questions. Okay.
William Stein
analystThanks for taking another round for me. There's been some discussion of sort of overlap between the 2 segments in terms of sales force in terms of the products. Is there a sharp distinction between these 2 internally? Does that go away over time? And should investors maybe, at some point, stop making this distinction for there are other vaguely similar companies that report segments I can think of one that's now owned by a private company that used to report segments and I think a lot of investors even know it, like it's some matter where they just disclosed and are much easier for us to think about than segments sometimes, depending on what the basis of the distinction is. So maybe you could talk about that for a little bit?
Ashish Chand
executiveSure. I think just to kind of illustrate the similarity in 2019, when we looked at the Industrial Automation segment, Jeremy and I by the way worked in that business together, we had 9 businesses. And internally, there were like these 9 -- we didn't report them publicly, but there were these 9 sets of numbers, et cetera, which people spend a lot of time on. But what is more meaningful was how our customers were doing by vertical. And that allowed us to then transform. And by the way, by the time we got to 2022, we had taken those 9 to 0. We've basically gone to 0 different businesses. We had merged those P&Ls and we've gone to a vertical -- more vertical orientation. So I think similarly, as we look at these 2 interconnected and complementary segments, serving -- both serving chosen vertical markets, I think we will start informing you how we are doing by vertical. But it wasn't possible when it's only one segment that had that approach and another segment that was still very product focused. So there was a little bit of a dichotomy, right? Now we are addressing that. So I think over the next couple of cycles, we'll -- as we do our strategy, we'll start really focusing on that vertical. What's the opportunity? What are we doing in that vertical? What's kind of the P&L for that protocol? And you're right, we'll go down the same path or similar path, of those companies where we will report segments, but there will be maybe less informative in terms of how you think of our strategy and execution. I will say, though, that whilst we will go to 20%, 25% of solutions over time, we will still have some -- we'll have a long tail of product buyers, right? And they need to have conferred that we will be servicing them and managing those products and serving the channels, et cetera. So I think it does help to have some of that segment structure to serve that market. But the more we converge on solutions, the more we'll go to vertical. I know I gave you kind of a not a very precise answer, but that's simply because we're in the process right now. Chris.
Christopher Dankert
analystSorry, just one quick one for Jay. I can't let you off the hook. I think your example on the opportunity in hospitality makes a ton of sense that resonates. When I think about health care, often, they're much more capital constrained. So patient experience doesn't matter. It's only outcomes that matter. So maybe can you give us an example on where you can help with outcomes or kind of what the opportunities is in health care there?
Jay Wirts
executiveYes. I focused on the patient experience, which you have communicated to us is very important. It helps them compete and ultimately improve their operations. But also if we're helping them streamline all of their systems. And if we're putting all their OT data on the network, that can be used not only for a patient experience, but also to help the hospital operate more effectively and to improve their margins. Good examples are they told us a lot about things like they'll have a certain amount of X-ray machines, and they don't always know where they are in the hospital. And so if somebody comes in and needs to see -- needs to have an X-ray done, and they'll lose time looking around the hospital for the X-ray machine. And then that patient is sitting there longer and then the hospitals seeing less patients and they're losing money. Or if they're going to spend money on X-ray machines, if they have good data on how they get used, where they get used, they might have assumed they need 5, but if they were setting them up properly and tracking them properly all they only need 4 and then they've saved money there. So it helps in both ways. I think that's probably the best way to think about it. Yes.
Aaron Reddington
executiveSo we have an online question. Which verticals do you see as most mature or immature in their data and product road map?
Hiran Bhadra
executiveSo from a Belden perspective, I think there are 4 verticals that are relatively extended in maturity than others. It's a -- first is discrete and the discrete is a much larger umbrella. It brings both plastic manufacturers, automotive for the discrete. The second is mass transit, the third one is power transmission. We often interchange we call it energy and then material handling, and you heard the case study today. So among those 4 among the industrial category are definitely more mature presence from our products. But if you look at -- if you take the kind of active focus out and we look at the business Jay is leading I will say, health care, hospitality, data center and telcos, they are naturally more mature passive presence we have got.
Cliff Ransom
analystCliff Ransom, Ransom Research again. Can you talk about the process by which you have established the metrics that you will judge yourselves over the next 3 to 5 years? What are they? And why did you pick them?
Ashish Chand
executiveSure. So we've as part of a legacy, we've always been very metric-driven. We are a very data-driven company. But the ones that really matter to us right now are all around solutions, right? So we think of solutions sales as a percentage of total revenue. That's kind of the north star. We've talked about we're at 10% approximately. We want to get to 20% or more. In that process then, there are other metrics that, for example, brand reference, what's the solutions funnel leading to that outcome? And then you can go one step down, how many people come to the CICs for proofs of concept, et cetera, et cetera, right? So there's a whole stream of metrics around that. But at the high level, for the senior leadership team, it's going to be about the solutions revenue. I think similarly, from a slightly different perspective, operationally, we've always been good at applying lean principles. We do look at our working capital very carefully. And that's the metric that is very important when you think of kind of the non-field operations with the back office operations. And then linked to that, there are certain financial metrics that obviously matter a lot to us. Jeremy talked about free cash flow margins today. We are very focused on free cash flow. That's important for Belden. And then kind of if you take one step forward, we don't talk about this a lot internally, but EPS, partly because we have this long-term goal, so in fact, we had an interesting situation where Jeremy, on one of our all-hands meetings, educated every employee as to what EPS is and why it's important. It doesn't mean that we want employees to focus on that all the time. But yes, so it's solutions metrics, it's capital efficiency, it's free cash flow generation. Those matter to us a lot. But then there's one more area of metrics that we've started talking about more which are cultural. These are the most difficult to measure, by the way, because we are saying our entire strategy is about changing culture and talent. So how do you measure that, right? So you can start with things like attrition, et cetera, et cetera. But our team has come up with some measures around how do people engage and how do they feel? Now we do Great Place To Work, and we've had some good scores on that. But we have some metrics that are more specific by location. So we do that. So there's a cultural aspect we have introduced in the last 18 months or so.
Aaron Reddington
executiveOne more.
Julie Furber
executiveWe have time for one more.
Ashish Chand
executiveWe have time for 1 more question. Okay.
Aaron Reddington
executiveI don't think we have anymore.
Ashish Chand
executiveWe have, there's David.
David Williams
analystI'll take it. Just going back to the culture, how deeply or maybe if you talk about your -- you gave a good example about the EPS. But I guess if you think about the rest of your sales force, how much are they dedicated to a lot of these goals? Do they understand what those free cash flow measures are that the gross margin measures and then how they impact that?
Ashish Chand
executiveYes. So I think one of the reasons -- Steve early asked me a question as to why aren't we pacing ourselves why don't we go faster? I think part of it is right at the outset, we said, this transformation is going to be a transformation and not a transfusion. Or a transplantation, right? It's not like everybody at Belden leaves and there's new people come and then everything changes. That's not the way we want to do it. In fact, there's research on -- so I think this is done by McKinsey of all the companies that try to go from products to solutions, only about less than 20% succeeded, right, the rest didn't succeed. And one of the biggest Paretos for the failure was they went too fast. By the way, interestingly, if you go down the list of Paretos, I think #4 or 5 was they went to slow. So there's a pace that's kind of -- there's a good ideal pace. But those who went to fast, typically the transplantation of transfusion and they lost the older kind of culture. I think our pace is right. And as part of that, we're making sure that people are educated around hey, we want to be a more valuable company for our customers. One way that customers express that they recognize the value is that our gross margins go up for gross margins to go up, we need to invest in R&D, in solutions, et cetera, et cetera. For that to happen, we need to generate cash and there's a cycle then people understand that cycle. So it's a little different from putting everybody in a room and saying, if you don't meet this number, it's going to be bad, right? But it's a lot more around, hey, you want more resources to invest because you have great ideas. So we've been able to find that connection to the metrics. So the culture really now is one of -- I'm curious in my role, how can I help the solutions transformation. So please tell me and then also please tell me how will you measure me and what are some of the financial things that the senior leadership team considers. We've also done a lot more transparent communication as an SLT. We used to do all hands that was scripted. Now they are not. So we go there and it's a lot more extemporary and it's more discussion. So you see that change in culture towards more curiosity innovation. It's okay to ask a bad question or a wrong question. It's okay to have that discussion. But yes, so it's a mix between the metrics and how we communicate that aspect. Sure. Okay. Well, with that, I would like to again -- yes, sorry I'd like to, first of all, invite back there, Leah and Brian Anderson to join us on stage. We talked a lot about culture Leah of HR. Brian Anderson as our General Counsel. And we want to make sure that the entire team is here. I know we present it, but there's a lot of work that goes on behind. So thank you, Leah and Brian for that. And then just a quick -- just to reiterate some of the key messages we wanted you to take away today, we are very confident about how we've been executing and therefore, how we can continue to execute because we have results. We have a track record. We have institutionalized a lot of those learnings, and we are ready to scale, right, hit that point of inflection that Rob referred to. We are positioned in really good markets. They're all generating and consuming a lot more data. But more importantly, these are markets that we know really well. Somebody asked me earlier about will you go into new markets, create some dilution. Well, no, because we are focusing on stuff that we know. And like, for example, if you go to hospitality, we are focusing also on waste disposal, substation automation, et cetera, versus only the TV screens and the reception. So there's a lot of depth here, and we know these markets very well. And third, our whole strategy is very simple. We want to sell more solutions. And to do that, we will keep generating new products to enhance that, and we will look at acquisitions that support that. And as we do this, we will unlock a lot of value, and we have shown double-digit EPS growth since 2019, and we will continue down that path. So again, thank you very much for all the time and attention. We have some great exhibits for you today. So I think there are 4 different experiences you can choose to go for all 4, but you'll get a chance to touch and feel what we've been talking about. So I hope you enjoy that. Thank you.
Aaron Reddington
executiveThank you.
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