Berger Paints India Limited (509480) Earnings Call Transcript & Summary
June 2, 2021
Earnings Call Speaker Segments
Operator
operatorLadies and gentlemen, good day, and welcome to the Berger Paints India Limited 4Q FY '21 Earnings Conference Call, hosted by Emkay Global Financial Services. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Ashit Desai from Emkay Global. Thank you, and over to you, sir.
Ashit Desai
analystYes. Thanks, Faizan. Good evening, everyone. We welcome the management of Berger Paints, thank them for this opportunity. It's a pleasure to host them for the Q4 earnings call. From the management, we have with us Mr. Srijit Dasgupta, Director, Finance and CFO; and Mr. Sujyoti Mukherjee, Vice President, Finance and Accounts. I'd now like to hand over the call to Mr. Dasgupta for his opening remarks. Over to you, sir.
Srijit Dasgupta
executiveThank you, Ashit, and thanks to Emkay Global for hosting this. Good afternoon, ladies and gentlemen. May I, on behalf of Berger Paints India Limited, and my colleague, Mr. Sujyoti Mukherjee, extend a very warm welcome to all of you to our Q4 FY '21 earnings call. I hope that you and your families have stayed safe and well since we spoke last. I will begin this session with the customary comments on the quarter, some comments on the year's business and then take your questions. I would, however, request you to limit your questions to the quarter or year under review. This has been quite a roller coster year, ups and downs caused by the disrupting influence of multiple waves of the pandemic. Markets were shut for the whole of April, though we saw a strong bounce back when the markets eventually opened. In terms of our Deco business, our new products like Long Life 7, Easy Clean Fresh, Self BreatheEasy as well as our construction chemical products did exceedingly well. It was also a year when we could revisit our overhead spend structures, particularly in expenses like traveling, rents, works upkeep, maintenance. However, we were mindful of the need to sustain our advertising and promotional spends, and restored the expenditure to pre-lockdown levels very quickly after the lockdown eased. We could also address the raw material costs through renegotiation, innovative reformulating and substitutions on an accelerated trajectory, which probably may not have been possible in a normal year to this extent. I will now offer my comments regarding the quarter that's gone by. I'll start with the growth numbers for stand-alone operations. So these are growth percentages. Total income from operations grew in the quarter by 53% and in the year by 5.8%. PBDIT was, of course, affected by the fact that other income had dropped sharply in this quarter because we had no dividend income to that extent as we did in Q4 of FY '20. So I'll read out the growth numbers for PBDIT, excluding other income, I think this is a more comparable figure, the 2 quarters. So that's 58.6% growth in Q4 and 14.5% in the full year. Similarly, I'll read out the PBT numbers, excluding the effect of dividend and other income. So that becomes 79.7% growth in the quarter and 15.4% in the full year. PAT, excluding, again, the effect of dividend, would be 91.2% growth versus 13% for the full year. There was a gross margin expansion in the quarter of almost a percentage point versus Q4 FY '20. Though compared to the trailing quarter, it was pretty much around the same level. Even though raw material prices rose sharply during the quarter, the effect on gross margins were mitigated to some extent because of the inventory effect of earlier purchases at lower rates, including some strategic purchases. The ratio was also improved because of the effect of some additional institutional business in our decorative and protective coating lines through some supply/apply contracts which, as the name suggests, has the effect of depressing the raw material to sales ratio. This happens because the top line includes the application element as well. And therefore, the gross margins tend to get depressed because of this feature. But simultaneously, the expenditure also goes up because the contract work charges get included there. However, raw material prices, particularly for solvent-based products, saw the highest increases in the quarter, phthalic hydride, soybean oil, penta, solvents grew very sharply, flows very sharply in terms of prices as well as did monomers, which go into emulsion production. There was a strong performance in the quarter for newer products, I mentioned some of them; and construction chemicals, which helps the top line growth as well in addition to the lower base factor and the fact that the larger towns also opened up. Manpower cost ratios improved significantly over Q4 FY '20. That can be expected because of the scale effect of higher sales in this quarter. If you recall, Q4 FY '20 was severely impacted, at least for us, by the imposition of the lockdown in March. Overheads were largely under control with significant gains coming in, in expense heads like traveling, I mentioned this. Though overall, the expense group was higher on account of the application charges to supply/apply contracts. So this explains, to some extent, the delta that you see positive and negative in gross margins and other expenses. Other income was significantly lower than Q4 FY '20, which had much higher dividends from subsidiaries, approximately INR 96 crores in Q4 FY '20 versus Q4 FY '21. And therefore, the unadjusted PBIT and PBT numbers are not comparable. The effective rate of tax was also higher compared to last year on account of the lower tax on dividends and the onetime effect of deferred taxation gains last year on account of change in tax rates. I now move to the consolidated growth numbers in percentage terms. So total income from operations grew by 49.5%, full year was 7.1%. PBDIT, excluding other income, was 61%; full year, 12%. Obviously, for the consolidated numbers, the dividend adjustment need not be done because it's dividend from subsidiaries. PBT grew by, and this is before share of profit and loss from JVs, 75.9% and 10.4% for the year. PBT after the JV share is 78% growth in the quarter and 10.8% for FY '21 full year. PAT grew by 102.2% and 9.7% for the full year. The consol numbers, therefore, were approximately at the same levels of growth as the stand-alone numbers. Strong performances came in from SB SCPL, this is the erstwhile Saboo Coatings; and STP, this is our newly acquired construction chemicals subsidiary with the improved performances from the 2 JVs, BNPAC, that's Berger Nippon and Berger Becker. BJN-Nepal continued to recover in Q1 -- Q4 FY '21. If you recall in earlier quarters, they were really struggling with the effects of lockdown and multiple lockdowns, but they recovered in Q3 and Q4 to a large extent. So this is a little bit about the results. I now invite participants to ask their questions. Thank you.
Operator
operator[Operator Instructions] The first question is from the line of Percy Panthaki from IIFL.
Percy Panthaki
analystSir, could you give some idea about the input cost inflation? And my understanding is that it's pretty high. So how is it that all the companies are managing with some 3%, 4% kind of price increases? Is it that you have taken only the first brand and very soon some more price increases will come through? Or do you think that with the help of some cost reengineering product, reformulation, et cetera, you have sort of nullified part of the increase there, and therefore, not too much price increase will need to be taken?
Srijit Dasgupta
executiveThanks, Percy. A relevant question. I think the answer lies in 2 parts. One is, for sure, another price increase is necessary even with the improvement that I spoke about in RM substitution, reformulation, strategic purchases. These efforts continue, as I speak, and well into FY '22, we hope. But for sure, we are looking at another price increase in a couple of months' time. I think this is pretty much agreed upon by everybody concerned. It's unlikely that there will be any dramatic turnaround in raw material prices in such a short term. So some kind of price increases looks likely.
Percy Panthaki
analystSure. Secondly, if you can just give us some idea on the domestic volume growth and how the volume value gap has trended for this quarter? Because this quarter would have seen metro demand coming back, which is generally a little more higher priced. So has your volume value gap come down? If you can give some data on that, please?
Srijit Dasgupta
executivePyes, absolutely. I mean you've answered your question yourself. Absolutely true. With the metros coming back very strongly, the volume value gap is actually reversed itself to a little -- to some extent, meaning in many locations, the sales has outstripped the volume sales. Of course, when I talk about volume sales, I should clarify that we use a normalized metric for volume. I think I explained it in earnings calls earlier, where we negate the volume, let's say, assisting effect of low ASP products like putty. We kind of normalize it a little bit. But having said that, on a like-to-like basis, it is exactly as you say, and that's what has happened.
Percy Panthaki
analystSo for this quarter, at the overall company level, would you say that volume, value are the same, the growth percentages, the volume and value?
Srijit Dasgupta
executiveWe are 20% industrial. So that is unaffected by all of this, by Tier 1 and Tier 2 because the customers remain the same. But certainly for our Deco business, this is applicable.
Percy Panthaki
analystOkay. So in deco, basically the volume value is more or less equal?
Srijit Dasgupta
executiveThe gap has, for sure, been negated. The gap that you perhaps were familiar with earlier quarters, that has sort of got negated.
Percy Panthaki
analystOkay. And last question for me, which...
Srijit Dasgupta
executiveYes, go ahead. Go ahead.
Percy Panthaki
analystYes. Last question from me. We've seen very strong growth in Q4 this quarter. And for the full year, if I look at it, for the India business, we are at about 6%, 7% kind of -- sorry, 6% kind of growth. And maybe the decorator would be higher than that. So it seems to have been a near-normal year, of course, not absolutely normal because you have been doing double-digit growth earlier. But if it's, let's say, 8%, 9% kind of growth versus a normal growth of, let's say, 10%, 12%. We've almost doubled up whatever sort of demand destruction happened in the first half of the year, we covered that in the second half of the year. So in light of this covering up already happening, would you say now that FY '22 would be a normal year in terms of growth rate?
Srijit Dasgupta
executiveI wish I could say that, Percy. The beginning has been good. But I don't think I can say very much more. I have to restrict my comments to the year that's gone by or the quarter that's gone by. But let's hope this happens and then that there are no serious disruptions caused by the pandemic. I mean that's obviously the spoiler or potential spoiler in this case.
Percy Panthaki
analystBut would you say that at least the demand destruction, which happened in the first half of FY '21, that has come back in the second half? Or that also, there is some amount which has not yet come back and which could come in FY '22?
Srijit Dasgupta
executiveI think the pent-up demand factors over and done with. I think whatever strong demand that we see in Q4 is hopefully a shape of things to come. That's what we optimistically hope for. I don't think there's that pent-up demand factor that will play out any further. I think it's just demands shoring up generally.
Operator
operatorThe next question is from the line of Praveen (sic) [ Avi ] Mehta from Macquarie.
Avi Mehta
analystThis is Avi here. Just one thing continuing from the last one. The input cost inflation, how much of the price increase do we still need to take? Any range you could share with us, sir?
Srijit Dasgupta
executiveYou know, Avi, we can't because it would be like giving some kind of guideline for Q1 or Q2. We have to stay away from it. I think in my earlier replies to the first question, asked by Percy, I think there is a strong case for a further price increase. So I don't know whether that helps you, but obviously, there is a gap that still exists.
Avi Mehta
analystOkay, sir. Okay. Sir, the second question was essentially on the subsidiaries. Now we've seen actually do very well, almost in the entire part of the year, barring first quarter. Actually, not even the first quarter. So I wanted to understand, is this -- do you believe that you structurally moved to a better growth trajectory over there? Or is this more a situation wherein the lockdown nature of Europe kind of aided growth? If you could kind of share some comments out there, please?
Srijit Dasgupta
executiveYes, Avi. Absolutely right, Bolix has improved structurally. I think -- I should -- I mentioned also in the earlier earnings calls that we've now made forays into the United Kingdom, France and Switzerland and U.K. And some of the Western European countries hold tremendous potential as far as this business is concerned. I think it would be fair to say that Bolix was probably the best performer on an annual basis, both in terms of top line growth and profitability in the whole group of companies in the Berger Paints India Limited consolidated group of companies. So yes, very strong performances. Structurally, the U.K. business is making a difference. Poland is also jumping back into the fray. I mentioned, I think, last time that Poland and Portugal were the 2 best-performing countries in the EU. And we are hoping that this is a structural shift to better times for Bolix.
Avi Mehta
analystAnd sir, would it be fair to say that it's essentially leverage, which is aiding margins? Or is it also a mix play over there as well?
Srijit Dasgupta
executiveIt is. The raw materials are pretty much similar to what we use in paints. So the ups and downs pretty much echo or mirror the fortunes of the paint industry. But they have been probably more successful or, let's say, more frequently successful in terms of getting price increases.
Avi Mehta
analystOkay. Okay. Perfect, sir. And sir, lastly, essentially, on the CapEx side. I mean we had contemplated adding capacity. Now given the current situation, the uncertainty, could you share plans on how are you looking at that? Are you sustaining that momentum or revisiting it? Any thoughts on that, sir?
Srijit Dasgupta
executiveI think we are committed to the expenditure, Avi. No double take on that one. Unless there's some disrupting influence in terms of actual construction and site management, which gets disrupted because of the COVID. I mean that's out of our hands. But in terms of our plan and our commitment, I think there's no change, and we will carry on.
Avi Mehta
analystSo this would be, sir, what is the addition that we are proposing? And by when do we expect to get the capacity on stream, sir, right now, the plan?
Srijit Dasgupta
executiveYou will see some perhaps comments on this. It's a little premature for me to say right now. I can talk about rough costs. And obviously, this involves substantial capacity as well. We'll be in a position to give you a more clear capacity addition phase-wise additions, perhaps in a couple of months during Q1, maybe in our annual report as well. In terms of the project cost, we are looking at upwards of INR 800 crores for the new plant.
Avi Mehta
analystINR 800 crores, would this -- I assume it was looking for FY '22, I mean, any guidance on that sense, is what I can pencil in that...
Srijit Dasgupta
executivePretty much. I think we are committed to try and finish this by March of next year. So pretty much everything will come in, in this year. So a little bit of a spike compared to what we've been spending in the past couple of years.
Avi Mehta
analystAnd this is largely decorative, right, sir?
Srijit Dasgupta
executiveYes, but protective coatings as well. So pretty much everything, emulsions, everything. I mean pretty much -- other than, of course, specific things like general industrial or automotive.
Avi Mehta
analystOkay. Perfect, sir. And just a bookkeeping question. The distribution expansion or could you share the -- what is the reach right now you typically -- if you could give us some understanding how much...
Srijit Dasgupta
executiveI don't think we've been giving absolute numbers. I always like to help you out by saying that we -- this is the rate of growth for net worth, and happy to say that we actually grew the net worth at a rate faster or higher than previous years. So normally, we grow by about 10% or 12%. This time, we actually grew by a little more than that. So good news on that front.
Avi Mehta
analystSir, is that -- is it more like a 15% or it substantially higher? Any number you could kind of put the percentage front?
Srijit Dasgupta
executiveLet's say, significantly higher.
Operator
operatorThe next question is from the line of Abneesh Roy from Edelweiss.
Abneesh Roy
analystMy first question is on your auto JV. So essentially, if I see the customer...
Operator
operatorSorry to interrupt you, Mr. Roy. We are not able to hear you clearly, sir. Please increase the volume of your device.
Abneesh Roy
analystSo my question is on the auto JV. So essentially, if I see the customer profile there, it is dominated by the Japanese player. And the market also on the paint side is dominated by Japanese player. So having Nippon, how has it helped you over the past few years in terms of gaining market share and adding new customer, how difficult, how easy is it? Any impact you can share?
Srijit Dasgupta
executiveI think it has been difficult, Abneesh, to be honest, but satisfying. We have grown market share significantly. We have broken into the Japanese players, but that's not the end of the story. I think earlier, if I don't know whether you recall from earlier earnings calls of previous years, this used to be a JV, which only address the plastic components of automotive business. And we were sort of struggling as a stand-alone company to cater to the other businesses ourselves, meaning Berger Paints. Now obviously, you understand the global relationships between paint suppliers and car manufacturers. And it is becoming very difficult to break into non-Indian automotive customers in the existing company, and therefore, the need to augment the JV. So once that happened a few years back, those opened for the nonplastic paint -- plastic component paint element of automotive demand for paint as well. This was a field that was catered to entirely by the concise, the PPG, Asians, the BASFs, et cetera. And we didn't really have much to say. So this has happened. We have broken into some of the customers that you mentioned. But we are also keeping our legs firmly planted on the ground, going after all businesses possible, including ancillaries, including Indian manufacturers. So if that helps.
Abneesh Roy
analystSir, one follow-up there. You said door has opened, but you also said it is difficult. So you are getting a very small share. When you say it is difficult, what does it mean?
Srijit Dasgupta
executiveYes. I mean naturally, a start-up will grow a little by little. We can't expect to suddenly get half the market share overnight. It's not possible. It also means that our products have to be tested, the trials done, acceptance of the samples made. It has to work on the line. So there is an iterative process. But so far, it's been encouraging.
Abneesh Roy
analystRight. My second question is on the other industry practice, which has been there. So the top 2 players in paints do have customer retention programs, loyalty programs, et cetera, wherein they give the tours, travels and all those kind of tips to incentivize same. Obviously, it's a very good marketing. But obviously, in COVID, it's not possible. So my question is do you save on that cost in FY '21? Or you have to replace it by some other actual monetary discount or incentive to replace that?
Srijit Dasgupta
executiveSee, we have to do -- respond as the industry responds. We can't be appearing to do something which is different from others because then we don't become or remain competitive. So there is pressure to find alternative means of reward for these customers and we do that. So maybe the physical trip doesn't happen, but the reward in someway is given to the customer.
Abneesh Roy
analystSure. And my last question is on the CapEx. You mentioned INR 800 crores is a very large CapEx for your sized company. My understand -- that's first question. My question is, are you getting any tax incentives because the market leaders got huge tax incentives for their 2 South India plants? Second, your logistics costs, will there be savings because of this?
Srijit Dasgupta
executiveYes, absolutely, both on -- both the questions. GST benefits are very, very significant. And these actually form a sort of funding tool for the factory itself, assuming that the projections are realized in terms of sales. So you're absolutely right. GST plays a large part in all of this. But I think the larger question is that we are -- UP is one of our stronger markets, and there is a very strong domestic demand and a very strong rationale for having a factory close to market.
Abneesh Roy
analystAnd could you elaborate on the GST-related savings? Any numbers you can put there?
Srijit Dasgupta
executiveWe talk about it in the annual report and others, but it's a multiple of the eligible investment. By eligible investment means pretty much the whole of the investment in the factory. This can be realized over 12 years.
Abneesh Roy
analyst12 years. Okay.
Operator
operatorThe next question is from the line of Tejash Shah from Spark Capital.
Tejash Shah
analystSir, first question pertains to on pricing part. So how much is like did we take in FY '22 already? And just to recollect, how much price hike we had taken in FY '21, if any?
Srijit Dasgupta
executiveFY '21, there was nothing. I mean there would have been price hikes in isolated SKUs and in industrial business, which is 20% of our business. But in FY '22, we've taken a price hike in May. That's about roughly between 2.2% and 2.5% across some of the products. But as I mentioned to someone earlier that there is, of course, a need for another price hike.
Tejash Shah
analystOkay. Sir, just to confirm, did we announce any price hike just yesterday to dealers?
Srijit Dasgupta
executiveYes, we've given some. But I think the modalities are being worked out. Officially, I'm not permitted to say more than that.
Tejash Shah
analystOkay. Okay. Sir, one question pertaining to the pricing part. So I'm not sure if you'll agree to it, but at least from analyst perspective, there used to be an optical discipline between the key players in the industry that price hike used to be in certain order, that everybody used to take almost in vicinity of 1 or 2 weeks, it used to happen. Not necessarily followed by -- led by 1 guy and followed by others. But at least it used to be in vicinity. Now we are seeing that at least that optical discipline is not there. We took longer this time to respond to scenario on ground on raw material side. Asian also -- leader also took its time. And some of the relatively smaller player in the chain actually initiated price hike early and communicated to the dealers early. So is there any change which was there for last many years, which has changed this time? Or perhaps -- or we are overreading it and there's nothing to be worried about on that?
Srijit Dasgupta
executiveI think your last comment is probably true. It's all a reaction of this uncertainty regarding COVID and the pandemic, and the reluctance of major plans to kind of rock the boat. But as things become clearer, as things become more stable and predictable, hopefully, these price increases will become like what used to happen earlier and decreases as well. I mean it works both ways.
Tejash Shah
analystSir, one change this time is that as you are entering the cycle, most of the key players in the industry are at a relatively higher margin base. And looking at the base, then another point that within 2 years or 3 years, we are seeing 1 big competitor entering the space and there is already competitive intensity, which is higher. What will be the goal seek for pricing decision? Will it be to protect margins at current level? Or would it be to be just be competitive and react to the competitive pressure as they come?
Srijit Dasgupta
executiveIt has to be a bit of both, I think. I mean one can't work without the other. One has to have an eye on market share as well as, b, make some profit. So I think it has to be a judicious mix of both, I think. And of course, new players will come. And this market does encourage new players, I think. And we'll see how it goes and then respond accordingly.
Tejash Shah
analystSure. And sir, last bit on the demand side. Any sense on demand scenario changing materially after the second wave? Because this wave has hit rural distribution and you have a much stronger base on non-urban centers also?
Srijit Dasgupta
executiveYes. Your last remark is somewhat true. Yes, we've -- and -- but it's too early to read into the effects of the second wave. Hopefully, in a couple of weeks' time, we'll get indications of coming out of it. Whether a third wave will happen, who knows. It's all about now trying to understand the pandemic and the actions which are possible, both on the part of government as well as on the part of industry to react to the pressures.
Operator
operatorThe next question is from the line of Alok Shah from AMBIT Capital.
Alok Shah
analystMy first question is on the demand outlook in the industrial paints category. Would you say that the momentum of FY '20 is back? Or you are surpassed by any plan? That was my first question.
Srijit Dasgupta
executiveSorry?
Alok Shah
analystNo, no. Yes, sir, please go ahead.
Sujyoti Mukherjee
executiveYes, we could hear you.
Srijit Dasgupta
executiveYes. No. So I think it's a little better than the pre-COVID situation, if that's what you're saying? Certainly, Q4 surprised all of us in the paint industry. So we are hoping that this is some sort of a sustained demand, pandemic considerations accepted.
Alok Shah
analystRight. Right. And the second question, when you mentioned about the supply/apply contract, can you give some more sense what would be the revenue contribution, sustainability of the same in FY '22? What would be the one-off from that?
Srijit Dasgupta
executiveYou'll know soon enough. It will be -- actually, it's not part of the published numbers, but we won't keep you in suspense so long. It will be part of the annual report. Yes, I can't preempt this because it's not yet published.
Operator
operatorThe next question is from the line of Aniruddha Joshi from ICICI Securities.
Aniruddha Joshi
analystYes, sir. We have seen there are many paint companies have started offering the printing machine at a discounted price or even free to the dealers. So now considering this, how is the strategy of Berger? And what is our plan with the printing machines? So incrementally, whether we partially fund the printing machines? Or we continue to us increase that...
Srijit Dasgupta
executiveYes, go ahead. Go ahead.
Aniruddha Joshi
analystYes, Yes. That is the question.
Srijit Dasgupta
executiveYes. So to answer your question, yes, it depends largely on the brand equity of the company. Obviously, where there's a strong demand pull, the printing machines can be offered at cost to marginally above. But most companies would have a scheme of matching the revenue with the cost in terms of some incentives to the dealer in case they exceed targets. I mean that's common in the industry. So even though originally it may be at cost, but subsequently, there may be some incentives given. But for the larger paint companies or certainly the market leader and the #2 player, it is given to the dealers for a consideration.
Aniruddha Joshi
analystOkay. And ahead too, we will have similar strategy? Or do you see any change in the strategy as far as printing machines are concerned?
Srijit Dasgupta
executiveIt's an evolving situation depending on the market pressures and the opportunities as well, and the relative performance of the dealer concerns. So it's a combination of all of that. So no one size fits all for everybody, I think, and that's pretty much across the industry.
Aniruddha Joshi
analystOkay. Okay. Sir, last question. In terms of waterproofing products, so while we have been doing a lot of investment last year, the season got impacted due to national lockdown. This year also, we are seeing localized lockdown. So how do you see the overall business panning out? Is there a shift happening from Q1 to Q2 or to Q3? Or do you see the waterproofing demand should continue to remain strong?
Srijit Dasgupta
executiveI think so. Essentially, it's been a relatively newer business for us. But we'll put some weight behind it, we would have seen our campaigns on the no [indiscernible], only began kind of approach to solving waterproofing problems for consumers. And that's yielded -- that's been received very well, and also kind of been a stimulus for our allied waterproofing products. There is a group of about 5 or 6 core products, which form part of this waterproofing solution set. And we've had excellent growth rates in FY '21.
Operator
operator[Operator Instructions] The next question is from the line of Shirish Pardeshi from Centrum Capital.
Shirish Pardeshi
analystJust quick question. The year which has gone by, what we have observed? And quarter 1, there was a washout, while quarter 2 was picking up, and the whole industry took a position not to advertise and try to save. And then quarter 4, we have seen a good amount of money, which was spent on advertising. Now we connect with the consumer is also one of the brand recall value. And I think what I was hinting to ask the question, is that a normal practice, which is followed by the industry conserve cash or it was one-off? And maybe if you can help me, what kind of ad spends money which we think, which is sufficient for FY '22?
Srijit Dasgupta
executiveI can't talk about FY '22, Shirish. That's outside the scope of this discussion. Maybe we'll be a little more clear in Q1 of FY '22. But talking about FY '21 and the year gone by, yes, in Q1 and Q2, we certainly delayed some of our ad spends, but came back very strongly with -- I mean the kitty was pretty much unaffected and came back strongly in Q3 and Q4. So there's been no kind of cutback as far as we are concerned.
Shirish Pardeshi
analystOkay. Srijit, I got the point what I was trying to push you to a little hard. I think what we are seeing in quarter 4, especially in the northern belt, at least the ground reality is that the market leader took a position and started a lot of discounting and pushed everyone. So is that phenomena, which I was trying to ask? I mean let me be very honest. Is that saving which has got into advertising as cloud back in terms of promotion and incentivizing the trade in quarter 4? And if that is true, do you expect such things to happen again in FY '22 if the sales are under pressure?
Srijit Dasgupta
executiveSee, ups and downs in the incentive spends will happen. But largely, being SKU affecting, they'll be reflected in the top line. It's not that we are sort of plowing back something from our promotional spends or plowing back something from our advertising spends and putting it into promotions. That's not really. So I think one will have to sort of understand that, yes, the pandemic kind of put everybody in a sort of watch-and-wait mode for some time, but certainly us. I can't speak for everybody. But once the demand unlocked and things came back to an even, that money was released, and it had to be done because the season, both in the North and the south, was imminent.
Shirish Pardeshi
analystOkay. Just one follow-up. The intensity of this discounting, I mean I don't want to put the number, but is that was significantly higher, which we have seen in quarter 4 or which is a little bit manageable?
Srijit Dasgupta
executiveNot really. I think essentially, the whole year saw some pressure on incentives, and that's bound to happen. We were trying to mop up, and everybody was trying to mop up as much sales as we could get. But nothing specifically for Q4.
Shirish Pardeshi
analystOkay. All right. My last question is on -- you did mention, and I think what I really see that waterproofing is a new sign for the whole paint industry and of course, somebody is trying to encash on that. But the quick short point is that do you really think you being a company and starter, you we have a right to win? And maybe if you can help me, what is the -- I mean I'm not looking for forward looking statement, but what is the whole business proposition for Berger to participate in this segment?
Srijit Dasgupta
executiveA couple of things. I think one is the fact that, as you said, this was an untapped opportunity for everybody in the paint industry and everybody who is missing a large part of it, I think, as far as paint players were concerned. And making it and the technology involved is not so far away from paint. We've also enhanced our capability by acquiring construction chemicals companies, having a construction chemical division for sub business line within our own company with specialists involved to kind of shore up this competency. And I think the approach has been to be a company offering a scientific set of solutions to people with different waterproofing problems with varying degrees of waterproofing issues and, therefore, different sets of solutions and products that will fit and bringing some structure into it. I think this is working for us, and we hope to expand this business going forward.
Shirish Pardeshi
analystOkay. One quick follow-up on that. You have the product also, which has gone into your retail network? Or at this point of time, we are going slowly and trying to target the project business?
Srijit Dasgupta
executiveIn terms of waterproofing?
Shirish Pardeshi
analystYes.
Srijit Dasgupta
executiveYes. No, no. In every aspect. So a large part of it is the retail business.
Operator
operatorThe next question is from the line of Ashit Desai from Emkay Global.
Ashit Desai
analystJust one question. If I look at the subsidiary numbers, which is largely your consol minus stand-alone numbers, the gross margin decline seems to be quite sharp over there versus what we've seen in stand-alone business. Historically, the trends have been similar in terms of gross margins. Can you explain what's driving that?
Srijit Dasgupta
executiveI think the largest subsidiaries are really -- are Bolix and the Nepal subsidiaries. In the case of Bolix, the U.K. business offers a little lower margin because essentially, we are competing without a manufacturing facility in the U.K., and we export from Bolix. And also, we've been in the U.K. business, offering products which are in addition to the normal ethics or external insulation, products which we offer in Bolix proper. To elaborate, when we sell in U.K., it's more like a project approach. So if -- not only do we sell ethics products, but we also have to sell the other products which go into the ethics sandwich, like EPS form or that's the polystyrene form or the mesh or the accessories. These, we do not manufacture, either in Bolix or in the U.K. And these are really trading activity. So naturally, as the U.K. business increases, the margins will drop a little bit. Having said that, also in our BGN business in Nepal, we were a little under pressure in terms of margins. And hopefully, going forward, we'll be able to correct it. These are the 2 largest subsidiaries. In the consolidated numbers. And also the fact that we had very severe margin pressure, even though the top line was fantastic in terms of growth, in both our STP and Saboo Coatings subsidiaries. So these being largely industrial, it was sort of trying to play catch-up in terms of the price increases for raw materials. These being industrial businesses, the impact of the raw material price increases were more. And this also explains, to some extent, why the margins contracted a little bit. But I think no concerns there. Going forward, these corrections will happen. In Bolix, the price increases have already happened. We've taken some price increases in Saboo Coatings. We are likely to take price increases in STP as well. So hopefully, in FY '22, all of this gets sorted out.
Ashit Desai
analystGot it. That's very helpful. And lastly, is it possible to call out what is the opportunity size in this project business? And -- I mean based on your comments, it seems like it's going to be an ongoing thing rather than being a one-off this quarter?
Srijit Dasgupta
executiveYes. Again, Ashit, it has to depend on -- because these are typically supply/apply contracts where we also take the responsibility of supervising application. It means the sites have to be up and running. So the pandemic plays a large role in all of this. So we are hoping that we'll get much more -- many more of these projects going forward. But in the near term, it's going to be dependent a little bit on the pandemic situation.
Ashit Desai
analystAny sense on the size of this segment?
Srijit Dasgupta
executiveWe are relatively new entrants. So hopefully, we are going to make this a significant part of our business going forward. But it has to make sense from a margin perspective as well. I can't talk about numbers. As I said, some numbers for FY '21, you'll see in the annual report.
Operator
operator[Operator Instructions] As there are no further questions from the participants, I now hand the conference over to the management for closing comments.
Sujyoti Mukherjee
executiveHello?
Operator
operatorYes, sir, please go ahead.
Srijit Dasgupta
executiveSujyoti, would you like to come in?
Sujyoti Mukherjee
executiveYes. Yes. Yes. Thank you all for participating in the call. It's been quite interactive and wish you all good health. And hopefully, we will come out more resilient off of this crisis and see better times for business ahead. Thank you.
Operator
operatorThank you. Ladies and gentlemen, on behalf of Emkay Global Financial Services, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
Read the full transcript via the API
You're viewing the first half of this call. Get the complete Berger Paints India Limited transcript — plus 251,000+ transcripts from 12,000+ companies, speaker segments, AI summaries and full-text search — through the EarningsCalls.dev API.
Get the API View API docs →This call discussed
For developers and AI pipelines
Programmatic access to Berger Paints India Limited earnings transcripts and 251,000+ others is available through the
EarningsCalls.dev REST API. Plans from $24.99/month — full transcripts, speaker segments,
full-text search, and the recently-added /api/v1/transcripts/recent polling endpoint for ETL pipelines.