BILL Holdings, Inc. (BILL) Earnings Call Transcript & Summary
November 16, 2020
Earnings Call Speaker Segments
Kenneth Suchoski
analystGood afternoon, and welcome. My name is Ken Suchoski. I'm an analyst on the payments and fintech team at Autonomous. We're excited to have Bill.com here at our first ever Operational Decisions Conference. We're excited to have John Rettig joining us today. John is the CFO of Bill.com. John, great to see you again. Welcome, and thanks for joining us.
John Rettig
executiveThanks, Ken. Great to see you, and happy to be with you guys.
Kenneth Suchoski
analystI'd like to thank all the investors for joining us today as well. Just a few logistical items before we get started. First, for the format of today's conversation, we're going to do a fireside chat. So I'll start it off with a few questions, and we'll also be taking questions from the audience as we go. And we want to make this as interactive as possible. So as a friendly reminder, you could submit questions using the Pigeonhole link available on the left side of your viewing screen. And you can also vote on questions already submitted by pressing up triangle next to any question. So we'll be checking those questions throughout the presentation, and we'll pass this along to John as they come in. Second, we are working with our partner, Procensus to do live polling of investor views at our conference. And so there's a link to access the Procensus poll on the right side of your screen once you complete the poll, you'll have immediate access to the poll results. And then lastly, if you have any questions or you experience technical difficulties, please reach out to your sales contact or corporate marketing at Bernstein or Autonomous.
Kenneth Suchoski
analystSo with that, let's get started, John. I wanted to get right into it. Monetizing the platform is a key part of the story for Bill.com. And virtual cards are an important piece of that monetization strategy. So when you talk to suppliers and customers, what are the main reasons a supplier accepts virtual card as a form of payment?
John Rettig
executiveSure. I mean, the first reason is speed, right? They get paid faster. Virtual card payments typically shorten that payment cycle and allow the supplier to get cash in hand sooner than they otherwise would with other payment methods, especially compared to like a check payment that could take days or longer to receive payments. Suppliers who accept virtual cards already have a merchant account and a defined process for reconciling transactions. So there's an efficiency element by not having to have multiple different payment streams to reconcile. The virtual cards come in with good data to match AR and suppliers are able to follow a process that they've already created. The other element I'd say is that virtual cards are a secure payment method. There's parameters that could be configured by suppliers to make sure only the specific type or dollar amount or other variables are what gets paid via virtual cards, and they're not having to give out bank account information to their buyers. And then ultimately, vendors, suppliers, they want to continue to do business with their buyers and have payment methods that makes sense for buyer and supplier. And that's part of our mission as well. Just find that right payment method. And increasingly, for merchants that already accept cards, they're finding that virtual cards work well.
Kenneth Suchoski
analystYes, that's really helpful. Yes, we often hear a lot of times that the suppliers don't want to pay the merchant discount rate. And so they don't want to accept virtual cards, but it seems like there are a lot of benefits that you just mentioned. I guess I wanted to ask you about the real-time payments and the impact it might have on virtual cards because with real-time payments, there's often an ability to send rich remittance data along with the transaction, right? And so -- and that's one of the benefits of virtual card. And so can you talk about the extent to which real-time payments and the ability to send rich data along with that payment could cannibalize virtual cards and what's Bill's response if that happens?
John Rettig
executiveYes. So first, I'd say that there are different use cases for virtual cards and real-time payments or instant transfers, as we call them. And it has to do primarily with the size and complexity of the business that's receiving the payment or the payee. With virtual cards, remittance information is actually provided via e-mail to the supplier, and it can include as much or as little data as you want passed with the transaction, things like invoice number or contract number, other variables. That's really important for larger businesses who need to apply the cash correctly and reconcile and so on and so forth. They want the data to come with the payment. On the real-time payment side or instant transfers, the use case that we see more typically is that the supplier is smaller, and often cases, a freelancer or an independent contractor. So the reconciliation process isn't as much of a barrier, it's more about the speed of the payment that is driving the decision whether to accept an instant payment over a virtual card payment or a regular ACH or a check payment. We don't really worry about cannibalization amongst our products too much. Our focus is really on trying to provide sort of the best, most convenient payment method between buyer and supplier so that it becomes a repeat transaction on our platform as opposed to some companies might want to force, say, a virtual card payment or a real-time payment because of the monetization or economics there. That's not our model because that could mean it's only a one-off transaction. So if you look at our take rate in the last quarter, transaction revenue divided by total payment volume, we were at about 6.7 basis points. So when we're talking about real-time payments or virtual card payments that might monetize in the range of 50 to 150 basis points, cannibalization isn't really something that we need to optimize.
Kenneth Suchoski
analystThat makes a lot of sense. And I think you mentioned earlier that the supplier, when they accept virtual cards, they're kind of using it as a working capital solution, right? They get that payment faster. So I guess that's a question. Are suppliers getting paid faster on your network when a virtual card is used, right, relative to an ACH payment or a check payment? And then secondly, if the supplier is getting paid faster, are the funds being taken out of the AP customers account earlier than usual? Because I'm just trying to understand that dynamic because on one hand, the AP customer might save the cost of a check, right, was $1.69, but they lose the working capital benefit because they're paying the supplier earlier. So just trying to understand how the timing of that payment works.
John Rettig
executiveYes. Sure. Good question. So suppliers get paid faster with a virtual card compared to an ACH payment, which could take up to 3 days to clear or a check payment, which obviously can take much longer. The speed of payment to cash for the supplier is sort of in their control as it relates to a virtual card payment. So if they're processing these transactions on a daily basis, they're able to turn that into cash on a daily basis. And like I said before, our goal is just really about driving electronic payment adoption. We want to make sure that we're giving as much choice sort of and convenience to buyer and supplier as possible. On the AP customer side, which is the funding side of the transaction. So our AP customer schedules payments, and then they fund those transactions and then we initiate the outbound payments. There's actually no difference. So if we're delivering the money faster, it doesn't mean that we're collecting money faster or sooner from the AP customer. So they don't actually have any negative benefit associated with the loss of working capital, as you mentioned. If anything, they're getting a benefit because of lower overall transaction fees.
Kenneth Suchoski
analystOkay. So that -- so if you're making a payment with virtual card, it doesn't necessarily go from T plus 40 to down to T plus 20. It would stay at T plus 40 essentially. Okay. That's helpful. John, I wanted to switch gears a little bit. Well, shift to a topic that's close to virtual card which is the supplier enablement process. And so you spoke a little bit about that on your recent earnings call. But Bill.com brought that supplier enablement in-house. So can you discuss in more detail what changed in that process? I mean what was being outsourced previously? And what exactly was brought in-house?
John Rettig
executiveSure. So we -- when we started with virtual cards and we launched the product, we partnered with Comdata. They're an industry leader in the virtual card business, including with enablement, and they have a large network of about 1 million suppliers. They also provide virtual card numbers for us in partnership with their banks. So they're the ones who deliver the VCN. Comdata has been a great partner and one of the reasons we chose to work with them is their expertise in supplier enablement. This was something that was new for us. We hadn't really done before. And we decided after being in the market for several quarters with the virtual card product that it would be beneficial for us to have kind of more a direct dialogue with suppliers from a relationship standpoint as we sort of grow. And so we learned that we could also leverage our AI and machine learning capabilities to compare the Comdata virtual card network with the large amount of data that we have on our supplier network. We could couple that with sort of in-house reps who can reach out to suppliers and offer virtual card as a payment option. So ultimately, we just decided that it's kind of better for us to have that direct line to our suppliers and our -- and it helps in our goal of just making sure they get the right type of payment. It might not even end up being a virtual card payment from this supplier enablement capability, but it will be the right payment that they've elected.
Kenneth Suchoski
analystMaybe you can give us a sense for how far along Bill.com is in matching suppliers in its network with the suppliers in the Comdata network.
John Rettig
executiveSure. I mean we were able to match data a lot faster than we expected. Like this last quarter was the first full quarter of us doing supplier enablement in-house. And this actually contributed to accelerated transaction fees and TPV growth. We thought it might take 2 or 3 quarters to deliver the number of enabled suppliers that we were able to do this last quarter. It's not necessarily something that's going to repeat every quarter. It was a little bit more of a pull forward where we brought into Q1 some TPV and transaction revenue that might have otherwise been in Q2 or Q3. So I mean, while we've made good progress out of the gate with this matching, there's a long way to go to connect suppliers and find the right payment method. We have 2.5 million members in the network now. And so we're really at the beginning stages of that enablement.
Kenneth Suchoski
analystSo if you had to characterize it, you're sort of first, second, third type of inning in terms of doing that matching?
John Rettig
executiveYes, that's right. We're just 1 quarter in doing the enablement ourselves. We've been able to get on the board, and it will be a sustained effort now as we go forward to drive increased enablement, and then in many cases, adoption of virtual cards. But with a portfolio of products, whether it's real-time payments, maybe enhanced ACH payments, you could think of new payment offerings like a digital wallet or things like that, that could conceivably be launched down the road. Having that direct dialogue with the supplier will be increasingly important for us to drive adoption of electronic payments.
Kenneth Suchoski
analystMakes a lot of sense. John, we got a question from the audience that is related to this topic. So I wanted to ask it now. It reads, of the roughly 2.5 million suppliers accepting payments on your network, how many do you think are accepting cards in other parts of their business, a.k.a. on the Comdata network? And how many of those suppliers are accepting card from Bill.com customers today? So I think it would be similar to the last question, trying to get a sense of how far along Bill is in that supplier mapping exercise?
John Rettig
executiveYes. We don't have perfect data on the number of suppliers out of our 2.5 million network numbers are card accepting. Although when we did our sort of business case and modeling that led up to launching the virtual card product, we felt like there were billions of dollars in spend that were possible by the suppliers. And this is through matching work that Comdata, Mastercard and others did with us. So in our fourth quarter, we disclosed that TPV was about 1% of total TPV, so virtual card payment volume. And we think the opportunity is in the 5% to 10% range over time. We still think those are the right kind of targets. And so it suggests that we're still sort of very early. As far as the specific number of suppliers that have been enabled and how far we have to go, we haven't disclosed any specific metrics on that yet.
Kenneth Suchoski
analystOkay. We'll have to wait for that then. John, what about the remaining suppliers on your network? I mean has Bill started to approach those suppliers who aren't in the Comdata network and haven't accepted card in their business to date? Or is that sort of the second step once you do the matching with the Comdata network?
John Rettig
executiveYes. To date, our efforts have mostly been focused on leveraging our relationship with Comdata and their large network. We're building our experience in reaching out to suppliers to offer them different payment solutions. And over time, I think you're right, this will extend beyond the Comdata network. But we're still learning in its early stages. But our focus so far has been on those suppliers that are already merchants and accept card payments. But over time, it could -- we could become an enabler of suppliers to become merchants to accept virtual card payments, but that hasn't been an activity that we performed yet. The growth that we've seen in enablement and virtual card, TPV as an example, has been driven by those suppliers that are -- they already made a decision to be a merchant and accept credit cards.
Kenneth Suchoski
analystAnd when do you think that process might start just as a follow-up, because I mean is that like 12 months out? Or is that like 3 years out? Just trying to get a sense of when you might start tapping into that opportunity.
John Rettig
executiveYes. It's a good question. We don't have specific timing. I wouldn't expect any material uplift in our results over the next several quarters as a result of something like that, it would be further out.
Kenneth Suchoski
analystThat's helpful. I guess sticking on the supplier enablement, what sort of AI and machine learning techniques is Bill using? Because I think it would be helpful for everyone just to get a couple of examples of the data points that Bill is gathering to match suppliers in its network to suppliers in the Comdata network.
John Rettig
executiveSure. I mean we use AI and ML and algorithms to match our existing large network of check and ACH vendors to the Comdata Mastercard accepting network. I mean I can't get into specifics about exactly how and what we do. But if you think about it, we have a very large data asset related to the 2.5 million network members and the millions of transactions that we process on a monthly and quarterly basis. And so we're able to mine that data and identify suppliers that are candidates for virtual cards. And one of the complexities in managing a large network and a data asset like this is our customers make their own decisions about things like naming convention and a form of address and ZIP codes. All of that can be a little bit different for every single customer. And so we have to sort of invest in identifying all of the different AT&Ts, and just using them as an example, who are in our network and create kind of master vendor records in order to optimize reaching out to those suppliers. And it's part of what we're investing in the technology to do rather than sort of a human-powered effort around the network.
Kenneth Suchoski
analystThat's helpful. And then how much does the AI initiative accelerate Bill's ability to find suppliers who accept card in other parts of their business? I mean how much can this really move the needle? Because if you can accelerate the supplier enablement, that should allow you to increase virtual card penetration a lot more quickly.
John Rettig
executiveYes. It can be something that accelerates that. I think we've been working on our AI capabilities for a few years now. So it's not a brand-new effort. In fact, we've made great progress at creating automation for customers in managing invoices and documents and extracting data from documents automatically entering that in our platform to make it super efficient to record transactions. And more recently, we've been leveraging those AI capabilities around the network and the suppliers for this enablement activity. So it's kind of the next-generation of AI that we're leveraging. And that can accelerate. And I would say it's not just about virtual cards only, it's about better intelligence and data on our suppliers in order to find the optimal payment method for them and their buyer relationship. And we're super happy if it's a virtual card, but we're also happy if it's some other form of electronic payment.
Kenneth Suchoski
analystGreat. John, maybe just to round out the supplier enablement conversation. I mean, when there is a successful supplier match, I mean, what happens at that point? Are the ACH and check payments automatically being converted over to virtual card payments? Or does that supplier have to opt in for those transactions?
John Rettig
executiveYes. So you can think of it as a supplier opts in once to receiving virtual card payments. They can also establish whatever parameters they want. For example, they want a virtual card payment instead of a check payment for amounts less than $5,000, or from even certain buyers. Whatever parameters make sense to them. And then we execute on those. Most of the volume that we have enabled on virtual cards to date has been displacing check volume. There is some ACH, but that's a very small part of what we're doing so far. I think there is an opportunity there because we can deliver a faster payment. But so far, we have a long way to go just on the check side.
Kenneth Suchoski
analystAnd is that -- I guess, a follow-up question to that is you're getting less volume shifting from ACH to virtual cards. Is that just because the supplier is used to receiving an electronic payment, and so it's like why switch over to another electronic form of payment, if you're just going to pay 2.5% acceptance costs, right? It's already electronic, it's already ACH. Is that sort of the reason behind that?
John Rettig
executiveWell, it's a little bit less about that than it is our efforts to date have been focused on the check payments. We've just recently started enabling ACH payments to be transitioned to a virtual card. And in many cases or some cases, there will be a decision about cost versus speed versus reconciliation data. And at the end of the day, I mean, a virtual card payment is going to be more expensive than an ACH payment, all other things being equal. And so it will have to make sense for the supplier.
Kenneth Suchoski
analystOkay. That makes a lot of sense. As a friendly reminder to our audience, if you'd like to ask John a question, you did submit a question using the Pigeonhole link on the left side of your screen that we can get those answered. John, I wanted to switch gears and discuss other ways you can monetize your platform. And so maybe you could touch on some of the other monetization opportunities over the next, call it, 1 to 3 years. And which ones do you think will be the biggest contributors to transaction revenue growth?
John Rettig
executiveSure. I mean, as you know, we have a hybrid business model, where we drive revenue both subscriptions and transactions. And we think this is sort of key to aligning with our customers. The more they use the platform, the more transactions they do, the more they pay and the more revenue we generate. So there's good sort of alignment there. And so they use it more and they pay more. I mean, we think there are several opportunities to create growth in both subscriptions and transactions if you think of the longer term. And we tend to focus on like what are the needs of most SMBs. So if you think about automating financial processes, there's other processes that need innovation and automation, just like AP and AR, which is where we've started. And some of the areas that we think might make sense are expense management. Keeping track of spending or spend management may optimize spending as opposed to just creating efficiency and workflow, help companies with intelligence, spend money better, if you will. An adjacency that has a lot of the same characteristics would be like payroll and HR. AR is another area where, although we have a product today, we have this huge network of 2.5 million members, and many of them use us for some or all of their AR activities. But there not even full-fledged subscribers yet. So we know there's an opportunity there. And then as I mentioned earlier around the data asset that we have because we sit in the middle of this transaction flow. I think that could open up an opportunity to provide working capital solutions to both buyers and suppliers. We're not necessarily focused on becoming a financial institution or a lender per se, but we certainly could partner. And I think we're at kind of our platform where it sits and how companies leverage it to run their financial operations to the extent they could also improve payment timing through advances or getting more time to pay with credit lines or things like that. I think we're pretty uniquely positioned for that. And all of these opportunities, these are just examples of things that we could do and could help us monetize either through subscriptions or transactions or both. But either way, I think it suggests that we have a long-term opportunity to continue to expand revenue per customer.
Kenneth Suchoski
analystThat's helpful. I wanted to ask about the monetization opportunity for cross-border payments because that's been rolled out for, I think, a couple of years now. And I know Bill's piloting a new product for international suppliers, right? So they could choose, they could stick their hand up and say, I want to receive the payment in local currency, even though the invoice is issued in U.S. dollars. So can you talk about who's paying that variable rate fee in the case where the supplier chooses to receive in local currency? And then what percentage fee do you earn on that transaction?
John Rettig
executiveSure. So it really depends on how the supplier invoices their buyer and then who makes the decision about the currency that's going to be used, whether it's USD or a local currency. In many cases, suppliers invoice in U.S. dollars and the invoices are paid that way. This is -- it's usually the case that this is good for a U.S. buyer, if they want to minimize their foreign exchange risk, right? They just don't want to be involved in local currencies. They want to drive everything in U.S. dollars. For us, it means those are flat rate transactions, more like a wire fee that you might get from your bank for sending a wire. In the use case example that you mentioned, we're giving suppliers the option to receive FX. So even if they've invoiced in U.S. dollars, if they want to be paid in a local currency, then the supplier is paying that fee, not the AP customer or the buyer. And so it just really depends on who's going to make that decision, and therefore, who will pay the fee. It's not both sides paying a fee. It's really only one side. That's how we monetize these. And if you think about -- the second part of your question was on the penetration rate.
Kenneth Suchoski
analystYes. Yes, you just talk about the penetration -- I asked about the -- just the take rate, if there's anything you can disclose around that because I think that's one area where we've gotten a lot of questions.
John Rettig
executiveYes. The take rate associated with international payments, it varies, right? So we charge between $10 and $20 for a U.S. dollar payment. And then if you think about the FX side of things, the local currency, the range in the market is probably 30 to 250 basis points. With 30 basis points being a large business who's got a relationship with the treasury group at their bank. They've probably got an FX line of credit, and they're driving very efficient. The other side is retail, right? It's a very small business or an individual with no treasury relationship and no leverage around buying. They could be paying 250 or 300 basis points. Our goal is to deliver a product at lower cost than that retail small business customer is going to get from their bank. And we're not as focused on trying to compete at that low end, high-volume part of the market, that 30 basis points. So we're somewhere in between. We haven't provided any specific metrics yet on that FX monetization rate, but it's obviously very healthy economics.
Kenneth Suchoski
analystYes, that's really helpful. And maybe just touching on the penetration of that product. I think you're kind of in that 2% to 3% type of range now of TPV. I think the guidance is to get to 10% to 20%. I mean, are these SMB customers? Are they just still going out to the bank, their banking relationship and their bank partner and saying I need to make these payments, and so there's an opportunity to get more of their share of wallet. Is that really what's going to drive that penetration higher?
John Rettig
executiveYes, that's exactly right. So there's a huge benefit that we hear from customers, being able to manage all of their payment flows inside one platform versus having disparate systems and different solutions or different types of payments. And it's still the case that many customers record wire transfers in local currency on our platform, but they don't execute the payment on our platform. So they're doing that online at their bank. And so there's an opportunity for us to drive awareness of the product capabilities we have and ultimately, adoption by our customers, and we think that 10% to 20% of TPV range is still a good target.
Kenneth Suchoski
analystReally excited and look forward to monitoring that. John, I mean, Bill has so many avenues to monetize its platform, right, whether it's virtual card or instant transfer, you have the supplier financing, you have other products that you can introduce. I mean how do you, Rene and other members of the management team make sure you have the bandwidth and the vision to execute on all these opportunities?
John Rettig
executiveYes. Well, it's a good thing there's 24 hours in a day and 7 days in a week, but it's not like we have personal lives. No. In all seriousness, we take a disciplined approach. I mean, we focus on new opportunities with good economics that have a short payback period. We try to be very focused. So we're not trying to do everything at once. It's part of our dialogue around when we're launching a new product, we want to make sure it's successful, and we take the time necessary to drive success with customers, and then we move on to the next, the next opportunity. So the team does a great job, including our -- we recently, as Rene mentioned on the last call, hired a new CRO, Chief Revenue Officer in Tom Clayton. He's been a fantastic addition to the team and is bringing good coordination and alignment of kind of our go-to-market activities across the business. And so that's super helpful. And we're excited that there are a lot of opportunities to drive growth, and we're going to continue to be focused and prioritize the things that can best help small businesses succeed. And then along the way, we'll obviously generate value for Bill.com as well.
Kenneth Suchoski
analystThat's really helpful. John, we got a question from the audience. And so do you expect you'll have to rebate any of the virtual card economics back to larger middle market customers?
John Rettig
executiveYes, it's a good question. There's certainly people in the marketplace today, other companies who do use rebates and incentives to drive demand. It's something we're aware of. We haven't done that to date, in part, the customer segments that we're going after tend to be smaller than other companies who are in the virtual card space and might be using rebates. We do think there's a potential opportunity for incentives, whether it's rewards or rebates or other things to help drive adoption and customer acquisition. So it's something that we'll likely test, but it's not -- there's not like a need or a big demand for that on the part of our customer segments today.
Kenneth Suchoski
analystGot it. And we have another question related to this. I mean, given the opportunity and the size of the virtual card payment landscape, the question reads, have you considered lowering the price of your software offering so that it acts more as a customer funnel? So I think it's like you lower the subscription side of the business, that cost and then you make it up on transaction revenue.
John Rettig
executiveYes. No specific plans to do that. But as we've talked about before, the combination of subscriptions and transactions is the best measure, the core revenue, the best measure of the health of our revenue streams. And as you've seen over the last few quarters, transactions are growing faster and becoming a more meaningful part of our revenue. It's approaching being equal to subscription fees. And there -- with certain customer segments and certain product usage, there probably are opportunities to monetize via transactions or transactions only. We have tested that in certain segments, particularly at the very small end of the market, so the micro businesses. So it's something we'll consider and evaluate as we think about optimizing pricing over the longer term. But it's probably -- I would suggest customer segment-specific as opposed to -- and across-the-board shift.
Kenneth Suchoski
analystRight. No, that makes a lot of sense. I mean, you also have -- I mean, there could be a risk of interchange rates coming down, right, over the long term, too. So you want to be able to monetize that subscription side of the business, where you're adding value. John, I wanted to switch gears and touch on Bill's customer growth. And so I guess, can you elaborate on why the customer growth is expected to run slightly below 25% over the next few quarters, given all those -- I mean, you had 3 recent bank wins, and so I guess the question is why not increase spend on customer acquisition to try to bridge the gap between now and when the customer -- the customers from those banks are fully onboarded?
John Rettig
executiveYes. So the dialogue around the slightly lower net new customers is simply the shift in our focus to slightly larger businesses across multiple segments, including Intuit Simple Bill Pay, where we were getting those micro businesses as we've called them. And now we're focused on the QuickBooks Online Advanced segment, which are much larger businesses. And as we've also continued to invest in our mid-sized or mid-market businesses that have much higher ARPUs, and we've allocated more resources to them. And it just means fewer customers but frankly, for the most part, a better financial outcome. There's obviously significantly fewer large businesses than there are smaller ones. So that impacts the numbers. Regarding the recent bank wins that you mentioned, we're super excited about those relationships. But as you can imagine, working with large financial institutions, it takes time to integrate, to launch, to figure out the go-to-market and product marketing capabilities. And so they just tend to move a little bit slower than, say, what we would do on our own, bringing a product to market. So there's not going to -- we don't expect any significant or material uptick in customer numbers over the next few quarters. And to your point about, well, why not invest more to make up for that until you see those FI partners adding more customers. We are actively looking at opportunities to invest in customer acquisition spend to drive more net adds on the platform. We've got good unit economics. We'll continue to focus on efficient opportunities to do that with a short payback period. And we think we're well positioned to do that. But ultimately as we scale and we serve slightly larger small and medium-sized businesses, that net new customer number become sort of on an absolute basis, less directly tied to our financial performance, given how we're still driving adoption across our customer base of new payment offerings and still rolling out new products.
Kenneth Suchoski
analystThat's really helpful and feeds in well to my next question because I wanted to focus on these middle market customers that Bill is targeting. So you mentioned that the ARPU for middle-market customers is 7x that of small customers. I guess as you onboard these middle market customers, where should we see that higher revenue per customer flow through in the model? I mean, is it more on the subscription revenue line? Or is it more on the transaction revenue line?
John Rettig
executiveYes. I think it's both, but just a point of clarification. The commentary that we had about the 7x ARPU was a comparison of what a QuickBooks Online Advanced customer pays Bill.com versus a QuickBooks Online Simple Bill Pay customer. And those Simple Bill Pay ones are the micro customers that pay no subscription fees and have transaction-only pricing. The mid-market customer, as we define them, are business is in the range of $10 million to $100 million in revenue. Those are even larger than the QuickBooks Online Advanced customers. And I think we'll see both subscription and transaction fee improvements from those larger businesses. They have more users. Therefore, they're paying more subscription fees. Because they're larger organizations, there's more people that need to review transactions, sign off on invoices, do payments, things like that. And then because of the larger number of transactions, we're able to drive better transaction revenues. A higher percentage of mid-market companies have international payments than the smallest of the small business customers. And so that's an incremental monetization opportunity for the mid-market customers as well.
Kenneth Suchoski
analystAnd is that like going from like 10% to 20% cross-border to like 15% to 25%? Or is it like 10% to 20% goes for like 30% to 40%.
John Rettig
executiveI mean it's still all within our umbrella of 10 to 20, the target right now. So it could be over the long-term as the platform expands and our customer base expands that we could get beyond that. But right now, that's our intermediate goal.
Kenneth Suchoski
analystOkay. That's helpful. And just a follow-up question. Somebody from the audience asked how many QuickBooks Online Advanced customers does Bill have today and how do the per customer metrics compare to the company average? So things like TPV transactions and subscription revenue per customer. Because you mentioned the 7x was QuickBooks Online Advanced relative to Simple Bill Pay. So if you're adding in the QuickBooks Online Advanced customers' middle market, is that going to lift the overall company metrics on a per customer basis?
John Rettig
executiveYes. So we haven't -- to the first part of the question, we haven't disclosed specific numbers of QuickBooks Online Advanced customers. I think on our last call, Rene put it in the category of thousands. So we have a decent-sized base of QuickBooks Online Advance. And that's not coming from this newer area of emphasis with Intuit, it's just because we attract customers through all of our different go-to-market channels across lots of different accounting packages, including QuickBooks Online Advanced. And the average QuickBooks Online Advanced customer is smaller than our average direct customer. So even though they're a larger business relative to Simple Bill Pay, they're still slightly smaller than our average customers in Bill.com, excluding Intuit. So it's a big opportunity with Intuit. It won't necessarily add material results to, say, unit economics, revenue per customer or TPV per customer, things like that, but it's much closer to the averages that we see across the rest of the business.
Kenneth Suchoski
analystOkay. That's really helpful. And I guess, sticking with this theme of net adds, I mean, why not push the AR offering harder? I mean it seems like there's a lot you can do around electronic invoicing getting paid faster. I mean, most of your customers are on the AP side, why not reinvest aggressively in the AR offering and push that harder, especially if you have the network. I mean, you have 2.5 million suppliers almost on that network, they're getting paid. So that's like -- it should be a high-quality lead.
John Rettig
executiveYes. And I mean, as your question suggests, we're very strong in AP, and that's most -- where most of our revenue comes from today. We've seen success with some of our financial institution partners to drive AR adoption. In fact, some of our partners have their customer base on our platform is 50% AR and 50% AP, which is much higher percentage AR than we have for our business overall. So we know there's an opportunity there. And as we think about our network, which is 2.5 million members they are essentially operating in an AR persona when they're receiving payments from AP customers at Bill.com. So we're going to continue to look at ways to enhance our offering as part of our medium-term product road map, but we agree 100%, there is a big opportunity there.
Kenneth Suchoski
analystJohn, one question we got from the audience. It says given that this is an operational conference, can you take us through how you would approach a new SMB sales target? What key attributes of the product would you focus on in the economic case?
John Rettig
executiveYes. So our approach to the SMB market is all about operational efficiency and lowering cost. So we're -- most of the companies that we're targeting, most small businesses still operate with legacy paper-based manual systems. They probably have adopted some cloud technology, maybe for their accounting system and some front office capabilities like e-mail marketing or e-commerce or things like that. But everything else in between for a lot of companies is still manual. So our value proposition is all about driving electronic document management, like Dropbox or Box, and it's really the first time some of these companies are leveraging that kind of capability. Workflow and approvals across the organization in collaboration and then ultimately payments. And we've done various surveys over the years of clients that say -- they say, 50% to 70% of the time they used to do on AP, they get paid 2, 3x faster on the AR example. And they're able to do that with a relatively small investment across the platform. Our go-to-market is very different than, say, an enterprise company, who is all about a big sales and marketing engine and feet on the street and things like that. It's -- we're all inside sales, very efficient. Mostly electronic interactions with customers. In some cases, customers close 100% self-service without ever talking to a sales rep or a customer service person because the platform is getting easier and easier to use and more simple for customers to onboard themselves. And that's ultimately what we're trying to do is create sort of a new way of operating for small businesses.
Kenneth Suchoski
analystThat's really helpful. John, I wanted to ask, just going back to this topic of moving up market. I mean maybe you could talk about the increased features and functionality that you might need as you move up market and service more sophisticated customers. And I guess a follow-on question to that is of the customers that sort of graduate on Bill.com, and I don't think there are many, but all the ones that do, what are sort of the main reasons why they're leaving Bill.com and going to another provider?
John Rettig
executiveSure. Yes. So just to confirm, mid-market customers for us, when we talk about moving upmarket, it's to this mid-market segment that is businesses in the range of $10 million to $100 million in revenue. And we're seeing strong demand in that segment. But we're not focused on moving beyond that into the enterprise category or anything like that. Typically, these larger customers need more controls and support larger transaction volumes and things of that nature. So recently, we've added support for purchase order synching with ERP systems. We're also working on features that include like batch payments, enhance controls for dual approval of transactions of payments, new APIs or improved APIs. Some sophisticated customers want to do custom integrations with their own maybe internally built systems. And so with all that, we take a horizontal approach to the market with the platform. We're not looking to create customizations for any particular vertical versus our focus on the needs of most businesses. And we think this strategy gives us the biggest opportunity to serve the largest part of the market. When a customer, a mid-market customer, call it outgrows Bill.com, the most typical use case is that their businesses become sufficiently complex or large enough to warrant significant investment in ERP infrastructure. And so when a company is large enough to want to invest in, say, Oracle or SAP or Workday, they typically are going to run their business on those platforms, including the financial operations component that they might otherwise be using Bill.com for.
Kenneth Suchoski
analystOkay. That makes a lot of sense. Thanks for explaining that. Maybe we can -- we have a few minutes left here. Maybe we could touch on the international opportunity, John. I mean, I know it's a little ways off, but how close is Bill to expanding outside the U.S.? I mean, is this is this kind of like a 2-year time line or maybe a 5-year time line? Maybe you could talk about that opportunity and the challenges that Bill might face as you sort of expand outside of the U.S.
John Rettig
executiveSure. So I mean, we're obviously early in the U.S. opportunity. So we're going to continue to focus here. We're at 2% penetration, 100,000 customers on a possible base of 6 million in the U.S. So it's a huge market opportunity. We continue to learn about the international markets through our supplier network, though, and what we talked about earlier with cross-border payments and enabling suppliers. And there's 20 million businesses outside the U.S. So the market opportunity is like $30 billion or more. So we know that's big. I would put global expansion in that 3 to 5-year time horizon. We're going to continue to learn, develop priorities and market entry go-to-market strategies in the near-term and then execute after that. Different markets have different needs. And some countries are actually much further ahead of the U.S. in terms of electronic payment adoption. So sometimes we talk about the check being the big problem in the U.S. because if a customer relies on paper checks as their primary form of payment, everything else they do is probably also paper-based. So in places like Europe, where there's a very small percentage of check payments and most electronic payments, some of the business operations and financial operations are still legacy and ripe for automation and bringing efficiency to. So that's where we think we'll have a unique and differentiated value proposition. But ultimately, it will take some time for us to expand outside the U.S.
Kenneth Suchoski
analystOkay. Really helpful. John, I have a couple of minutes left. Two questions from the audience, so I'll just group them together. One, the first one is, can you talk about the vaccine as a headwind? And then the other one says, do you have a sense of how much SMB spending is depressed due to COVID or to put it differently, any idea of possible TPV growth as the economy reopens?
John Rettig
executiveYes. I mean, we don't view the vaccine as a headwind at the moment. If anything, in our situation, the need to automate financial operations exist, whether you're in the office or not in the office. But generally speaking, a higher level of economic activity is going to be good for small businesses and everyone. And so we feel good about that. What was the next part of the question?
Kenneth Suchoski
analystThe second one was you have a sense of how much SMB spending is depressed due to COVID?
John Rettig
executiveYes. We -- in our most recent quarter saw growth in both the number of transactions and TPV. And we had kind of 2 quarters of flattish transaction volume. So we saw that uptick to 10% year-over-year growth as pretty significant, a good indicator of businesses starting to return to more normalized activity. For us, it's not back to the pre COVID levels yet. If you look at TPV per transaction, we were at about $4,400 in the most recent quarter. That's down from $4,500 in the quarter before, but our typical level is about $4,000 per transaction. So it tells us that the number of transactions is still a bit lower than the normal activity that we see from customers. And -- but it seems that progress is being made. Companies are returning to normalized activity. It's just not going to happen overnight. It might take another couple of quarters.
Kenneth Suchoski
analystGreat. All right, John, I think we'll have to leave it there. Thanks so much for joining us today. I look forward to doing this again at some point in the future, hopefully in person once the pandemic end. And thank you to our audience for listening and asking really good questions. So thank you again, and enjoy the rest of your day. Stay safe and take care.
John Rettig
executiveThanks, Ken.
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