BILL Holdings, Inc. (BILL) Earnings Call Transcript & Summary
June 4, 2021
Earnings Call Speaker Segments
Kenneth Suchoski
analystGood morning, everyone, and welcome. I'm Ken Suchoski. I work on the payments and fintech team at Autonomous Research. We're excited to have Bill.com here at our 37th Annual Strategic Decisions Conference. This is Bill's first time here. So we're really looking forward to the discussion today. We're excited to have Rene Lacerte and John Rettig joining us today. Rene is the founder and CEO of Bill.com, and John is the CFO. Rene and John, great to see you again. Welcome, and thanks for joining us.
René Lacerte
executiveThank you. Thanks, Ken.
John Rettig
executiveThanks, Ken.
Kenneth Suchoski
analystI'd like to thank the investors for joining us today as well. And before we get started, just a few logistical items. For the format of today's conversation, we're going to be doing a fireside chat. So I'll start off with a few questions, and we'll also be taking questions from the audience. And we want to make this as interactive as possible. So feel free to go to the live Q&A box on the right side of your screen, and you could submit your questions there, and we'll pass those along to Rene and John and get those answered. And then lastly, if you have any difficulties with your connection or you have questions about the webinar, feel free to reach out to your Autonomous or Bernstein sales contact or investor access at Bernstein or Autonomous. So with that, let's get started.
Kenneth Suchoski
analystAnd let's get right into it, and maybe we'll start with you, Rene. When we do our analysis and add up the 10 largest AP automation players combined, we find that they've penetrated just 2% of all U.S. businesses. And so some people find that number surprising just because it's so low. But so I was wondering if you could explain why that number isn't higher? And why haven't businesses already adopted a solution like Bill.com?
René Lacerte
executiveIt's a great question, Ken, and it's something that obviously gets me excited about every day, right? We are at such a massive market in front of us. We have 115,000 businesses. There's 6 million employers in the U.S., and that's just the U.S., right? Obviously, there's a lot more businesses outside the U.S. And the reason I believe that businesses haven't adopted us is just inertia and not having the right technology available. The inertia is that they have a process that works. They have something that -- which is paper check, 70% of B2B payments are made via paper checks, right? So this lack of having technology means that they have less security in their transactions. That's the paper check. They have less access to the information to make their decisions. And that's the pain point that we see is that people aren't making the decisions that they want to be making and the speed of time that they want to be making them. And so when you're in SMB, you end up running and doing business all the time. There's 24 hours in a day, and you're working it all the time. So having this technology to be able to simplify your life on some of these decisions, which are not critical decisions, the critical decision was the supplier you hired to help build your business. That was critical. When you pay them and how you pay them, it's important. But it's not the same, and you want to be able to go back to driving that. You don't want to be saddled with it. And so paper, I think we learned with COVID. It was a ball and chain, kept people tied to the office, cannot run their business with COVID, people realized they needed more digital tools. We're seeing that across our customers. We're seeing that across our partners. Where this inertia, it's time to break through. It's time to have a one-stop shop. And part of the reason, I know we'll talk about it, but part of the reason for the acquisition of Divvy was to help our customers have that experience, which is a one-stop shop to manage all the B2B spend. We do everything when it comes to the AP, and the invoicing that comes in. And now with Divvy, we'll be able to handle the card spending that's going out as well. And so that opportunity to kind of have one-stop, we think that's going to break the inertia. That's why we had success to date. That's why we have 115,000 customers and are the leader and -- among AP automation solution providers, and that's going to be the opportunity going onward.
Kenneth Suchoski
analystAbsolutely. That's exciting. The accounting channel is a big distribution channel for the company. I think it's over 50% of your customer base. So could you talk about how much room there is to grow in that channel? I was wondering just maybe you can give us a sense for how penetrated Bill is across that accounting firm channel and just how much room there is to grow?
René Lacerte
executiveAccountants are super important to our economy, right? And I know that just from my parents and my grandparents having a lot of businesses that serve accountants. And so when I started PayCycle, we focused on serving accountants. And when I started Bill, it was also the same thing. It's because accountants are of one of, if not the most, trusted adviser that a business possess. The other might be a financial institution, which by the way, we have partnerships with them as well. And so when we think about how do you go after that market, this massive market environments that we just talked about, the 2% into the 100%, we know that we are bringing a new solution that has to break through the inertia. And we know that you need to find trusted partners of the business to help create that inertia. And so accountants are one of those trusted advisers for us that we're working with. So we have 5,000 firms across the country, and there's well over 100,000 bookkeeping firms in the country. And we have about 80 of the top 100 firms using us to manage the back office for their clients. So there's 2 ways to increase penetration with accountants. One is to get more firms, which we do every month. And the other is the increased penetration of the firms we have. And so adding more clients, making it simpler for them to add clients, making it simpler for them to manage the clients, those are all things that we're doing. And we've talked about features that we've enabled recently to make that happen. And so we know there's a lot more that accountants can bring, and we're going to continue to focus on that.
Kenneth Suchoski
analystOkay. Okay. That's great. And John, maybe I'll bring you into the discussion here. And Rene is obviously familiar with payroll businesses, just given the founding of PayCycle. But Paychex is a company that we follow from a distance, a payroll provider focused on small businesses. They have 700,000 customers today. Bill is at 120,000 customers. So it seems like Bill's customer count will continue to grind higher over time. I mean I guess the question is, how confident are you that you can get to a number that's closer to 700,000?
John Rettig
executiveYes. I mean one of the reasons that we've focused on SMBs is that it's a massive market opportunity. There's millions of businesses. And they're really underserved, mainly because it's difficult to build software for the SMB segment with low price points and make the unit economics work. And that's something that we've really figured out. So we've been delivering really strong customer growth, 27% year-over-year in the last quarter. And as we scale the platform to add more payment types and more solutions such as the spend management capabilities that we get with the Divvy merger, I think it makes our value proposition even more compelling for SMBs. And we also continue to expand our go-to-market ecosystem. You just talked with Rene about the accounting firms, but we also have the financial institutions, software providers and direct sales. And that whole ecosystem is helping us sort of continue to make progress with this vision of being the leading platform for SMBs. And I think we have a long way to go. Businesses have -- historically small businesses made some progress at implementing cloud solutions for the front office, whether it's CRM or marketing automation or customer service. And I think the pandemic has really shifted the mentality about what it takes to run a successful business in the back office. And we're seeing really good traction. And we're confident that with the big market opportunity ahead, we have a long way to go to continue to scale our customer base.
Kenneth Suchoski
analystYes. No, absolutely. Yes. It's pretty amazing that you have this Amazon- and Uber-like experience when you're at home on the weekends, and then you go into the office and you're filing invoices and cutting paper checks. I find that amazing. John, maybe sticking with you. The net adds continue to come in better. They've been pretty impressive in recent quarters. Can you talk about what's driving that outperformance? And should we expect that to continue?
John Rettig
executiveYes. We've been delivering, I think, really good performance across all of our go-to-market distribution channels, the accounting firms, the financial institutions and direct to small businesses. I'd call out a couple of things. One, our accounting channel has sort of consistently outperformed through the entire pandemic. And I think it's a reflection of how closely they work with their clients to help them succeed, right? Accountants are trusted partners. And they not only do bookkeeping and tax and things like that for small businesses, but they also help and modify how they work, implement technology and help them succeed. And so our close partnerships with the accounting firms has translated into strong retention and strong growth in new customers. Also in Q3, we called out a new program with one of our long-term financial institution partners who implemented a new capability that resulted in an incremental 1,000 customers in the quarter, which we thought was really interesting. And it really came from the fact that through the pandemic, they saw an increase in sustained inbound demand from SMBs for digital solutions. And so they developed a new program, to -- virtual advisor program to -- the moment an SMB contacts them, make sure that they see all of the digital solution offerings that the bank has, and they had really immediate results from that. So that was quite encouraging as well. And like we've said, I think, on our last call that we expect net new customer adds to be in the 4,000- to 5000-a-quarter range in the near term. But over the longer term, we're actually really optimistic that we continue to scale and can expand that, particularly as some of our newer financial institution partners start to come online and get to that scaling phase versus the launch and prelaunch phase that we've been at over the last few quarters.
Kenneth Suchoski
analystYes. That's really interesting. I guess maybe just a couple of follow-up questions. Now that I think through your response, that 1,000 -- that customer -- or that partner that you called out, the extra 1,000 adds in the quarter, which partner was that? Was that one of the new FIs that came on? Or was that a partner that spend with Bill.com for some time?
John Rettig
executiveWell, it's a partner that's been with Bill.com for some time. So we've talked about 3 new agreements with FIs over the last, call it, 9 months. It's not one of those agreement. So that's what actually, I think, is most encouraging about this is that we have a long-term relationship that's working really well for us and our FI partner. And they've taken sort of a new look and invested more in making the partnership successful and in driving results and value for their SMB customer bases, and we benefit from that.
Kenneth Suchoski
analystRight. Absolutely. And then maybe just one more follow-up question for you, John. Just the new FIs that are coming on, those 3 that you mentioned, can you just remind us when those are really going to start contributing in terms of net adds? And then the -- one of the most common questions I get is how many net adds they are going to contribute. Because when we look at JPMorgan's filings, they say they have over 4 million small business customers. BofA, I think, has 3 million. Wells, I think another 3 million. Now most of those are sole proprietors, and that's not your target customer. But If you can give us a sense for, I guess, when and how many? I mean are we talking 200 extra customers a quarter? Or is it like 1,000 extra customers a quarter?
John Rettig
executiveYes. First, I'd just say that's -- you've highlighted the reason that we focus on the large financial institutions, their coverage of businesses is massive, right, millions of potential customers. Of the 3 new agreements that we mentioned, 2 are in the beginning stages of launch and being rolled out to customers. Typically, that's a kind of 12-month process to drive adoption. The third, which is actually focused on the SMB segment, which is where you pick up the millions of customers on the consumer side of the bank, that we're expecting to launch later this calendar year, in the fall, and we're still on track for that timing. We haven't provided any specific guidance about our expectations on new customers. But as all of those agreements get to the scaling phase. When we start to drive adoption, we'll have more visibility and be able to update investors on our new expectations.
Kenneth Suchoski
analystRight. Okay. So basically, it's about 12 -- 9 to 12 months after a launch for those to be fully contributing from a net adds perspective?
John Rettig
executiveYes, that's typically the time frame. It can be a little bit shorter or longer, depending upon the particular partner.
Kenneth Suchoski
analystOkay. All right. Great. That's really helpful. Maybe just maybe swinging it back to Rene here. One thing we're trying to better understand is how effective of a growth tool Bill's vendor network has been. For example, Bill has the ability for customers to invite vendors to join the Bill.com network and then for those vendors to then convert to full paying customers. So I guess, how much traction are you gaining there? And how much of an opportunity is there to accelerate net adds from that channel?
René Lacerte
executiveIt's one of the things that was core to the vision of the company was the 2 sides of AP and AR. And that's hence the name of the company, Bill, right, because it does work for that. And so the network is mostly generated by the AP customers adding suppliers into receive payment. And the opportunity for us is to continue with those 2.5 million members that are in the network, is to continue offering more services to them, like you said, to upsell them. And so we do have good success in driving some of our direct demand gen into -- from the network, and there's opportunity for us to do more. And part of this is going to be around the simplicity of just adding the network altogether, right? So in the early days of the network, the work that had to get done was, our customer would have to have the right e-mail address in, then the network member would then have to sign up and fill a bunch of information. Now what we're starting to do with the AI is like, can we identify the e-mail because it's on the invoice? Can we identify the information from other sources in the data that we have? And can we make it much easier for the network member to just add themselves and sign up for the ability to not just receive a payment, but to also invoice into Bill.com? And that becomes a more natural path for an upsell and the cross-sell. So lots of -- I would say there's -- with the network as big as it is, we definitely get strong demand opportunities from the network. But I think there's more we can do. And that's, again, just the power scale and the power of the platform, the technology that we're able to apply.
Kenneth Suchoski
analystAbsolutely. And maybe sticking with the steam, Rene. Why not push the AR offering a little bit harder? It just seems like there's a lot to do on the AR side, whether it's creating electronic invoicing or getting paid faster. I mean most of your customers are on the AP side, but why not go aggressively on the AR side and push that offering a little bit more?
René Lacerte
executiveI think that's a great question. It's something that we are doing, right? We are starting to invest more in understanding what are the things that our AR customers would need. One of the things that we know that definitely is one-stop shop, like the ability to manage their financial operations in one place. We know that they need better payments, and we know that we have strong payment rails. But we also know they need other things, and I can give you an example of converting an estimate into an invoice. There are things like that in the feature set that we have not had a chance to build yet, and we are starting to really invest some understanding about how we could have the right features to attract more customers into that part of the platform.
Kenneth Suchoski
analystOkay. Great. I wanted to switch maybe a little bit to the payments opportunity and monetization of the volume that's going through your network. So maybe sticking with Rene. I wanted to ask about supplier enablement and you brought that in-house. I guess how far along are you in terms of reaching out to your suppliers to accept card?
René Lacerte
executiveYes. I mean we've been doing that a little bit less than a year, and we're very happy with the success we've seen. It's been driving some of the results that we've seen in the last year. We have also continued to be learning about how to do more, right? So our long-term target that we stated is to really focus on the 5% to 10% of suppliers that accept cards that are in the Bill.com vendor payment stream already. And so -- and where we're at is, I think a year ago, we said we're at 1%. We're clearly higher than that given the success we've had. But we think there's more opportunity. We think there is more opportunity to, one, get the existing vendors that accept cards to get onto our card program. But we also think there's opportunity for us to really create a stronger relationship and opportunity with suppliers and give them options. And that's part of the real-time payments that we've talked about that's in pilot and rolling out over the next few months or quarter here. And really having the opportunity to let suppliers choose how they get paid, we think that's super important. We said for a long time, that our goal is to just make it simple to connect, to do business. And what that means is we're not going to really be forcing any type of payment. We're going to do what's the right payment for the supplier, what's the right payment for the customer. And so I think the opportunity is still -- we're still in early days on understanding suppliers. It's only been a year that we've been working with them directly, not even a year. And I think the opportunity for us to enhance that relationship and enhance the monetization, enhance the adoption is all real.
Kenneth Suchoski
analystYes. That's a good segue into the next question, Rene. But I guess how important is it for Bill to develop a direct relationship with that supplier? I mean what's the real reason you're doing that longer term?
René Lacerte
executiveYes. We think it's really important. I mean the suppliers at every touch point we have, we're helping somebody with part of their business, right? So when you think about the AP customer, clearly, we have all the workflow around all their invoices. We have all the documents around all their invoices, and we manage all their payments. And that's 70% of their B2B spending, right? So we know that's super important there. But on the supplier side, if we're helping them receive a payment, well, maybe versus from one of their customers, but over time, it will be from multiple customers because the network continues to grow. And there's going to be opportunities for us to serve them better. And we've already seen that with the virtual card offerings and the cross-border payment offerings that customer/suppliers want the ability to actually have a better payment stream. And so the reason it's important is, there are other products that we could imagine helping those suppliers with. And it could be the AR product we just talked about. It could be our AP product. It could be cross-border payments for them. It could be understanding more about working capital needs that they might have. And so that relationship with the supplier is going to be important for us and something that we feel well positioned to continue to strengthen and really make a difference in the ecosystem.
Kenneth Suchoski
analystYes, absolutely. And just that comment on working capital, maybe this is a question for John, but I mean, I guess how close are you guys to launching a working capital solution? I mean is that on the immediate product roadmap? And do you guys have plans of rolling something out for your suppliers on that front?
John Rettig
executiveYes. We haven't talked about the timing of that. But just stepping back, we do feel like we're pretty uniquely positioned given that we're in the middle of the transaction flow with 100,000-plus customers, millions of suppliers, millions of transactions. We have a very interesting data asset as a result of that transaction flow that we think can contribute to great underwriting and risk management capabilities, continuing our track record there. And so we're very interested in that space, and it's an area that, frankly, is a ubiquitous need for SMBs, right? Access to credit and capital to continue to run and grow their business is an important need, and we hear about demand from that from customers. So it's an area that we're looking at, but no sort of immediate or imminent plans on the product side. We'll certainly circle back on timing as that burns up.
Kenneth Suchoski
analystRight. And then just, I guess, the revenue model on that. I guess, would you just be charging -- you would be charging some kind of take rate or variable rate type of fee on that transaction? Is that how you guys kind of think about them? I know it's not launched or anything like that, but just conceptually, how would that work? Or how are you thinking about that?
John Rettig
executiveYes. I'd say it's early to talk specifics. But in general, we would expect to have some sort of variable fee associated with the extension of credit in whatever form that takes. I mean there's lots of different opportunities within the umbrella of working capital, and we obviously will be likely to partner with maybe some of the financial institutions we already work with or others. But the actual product, business model pricing is still to be determined.
Kenneth Suchoski
analystOkay. Okay. I wanted to switch -- we got a couple of questions from the audience here. Actually, more than a couple, so I'll try to weave these in. But the first one is just on -- I'll just read it. It says, what percentage of your customers' cross-border transactions go through your platform versus going through a bank? They're trying to figure out Bill share of wallet within cross-border payments.
René Lacerte
executiveYes. So I think what we've shared in the past is we believe that cross-border payments are 10% to 20% of the TPV. So it kind of depends on the customer segment, but if we just use that as the target. And what we've also shared, I think, last fiscal year, was that we had around, I think, 2% to 3%, John, is that right?
John Rettig
executiveYes.
René Lacerte
executiveSo 2% to 3%. So there's a lot more room to go on the overall cross-border payment. The area that we are especially focused on is really helping suppliers get the money that they're getting in the currency of their choice, right? So sending U.S. dollars to some smaller business in the middle of Europe, who doesn't have the ability to negotiate rates with their bank. That's not a great experience. It helps the U.S. customer because they're done with their obligation. But if we can actually enable that, to that customer who's in the middle, let's say, in Germany, be able to get that in the currency of their choice, that's going to be super important. So anyway, those are the 2 components, and we think there's lots of opportunity on the cross-border business.
Kenneth Suchoski
analystYes, absolutely. That's a great point, Rene. And how do you do that? How do you work with that supplier that's receiving that cross-border payment? What are you guys actually doing on the ground to make that a more convenient transaction?
René Lacerte
executiveYes. Today, it's really product driven, right? It's -- the e-mail notification goes out saying you've been paid. Would you like to receive it in your currency? Maybe when they sign in to do that, there's an opportunity to kind of, again, change the currency choice. So -- but we do think the work that we're doing with supplier enablement on the virtual card, which is using all the data, we're starting to use the data on the cross-border payments as well, understanding which suppliers might prefer local currency because they might say on their invoice even, this currency would be preferred. But using the AI, using sometimes people for larger suppliers, potentially they've talked to them. These are all things that we're learning with the virtual card business, and we'll continue to apply that across the business.
Kenneth Suchoski
analystOkay. Great. Rene, maybe you could touch on some of the other monetization opportunities over the next, call it, 1 to 3 years? And I guess which ones do you think are going to be the biggest contributors in terms of transaction revenue growth?
René Lacerte
executiveYes. I mean clearly, the work we've been doing in cross-border and virtual card payments, and soon, I think what you'll see with Divvy, these are all significant opportunities when it comes to monetization of the transaction. We also believe that the real-time payments that we're working on and giving choice to the long tail of suppliers we have, so they can get paid faster, we think that's going to be important. There's a lot more to learn there, but we also think that's important. So these are the opportunities where we get the ad valorem revenue across the transaction. And so if we can offer the solution that really helps people accelerate their payment or it gives them more convenience or whatnot, we believe that we'll be able to monetize well. So everything we've learned from cross-border, from the virtual card business, we can continue to learn and to apply that to those businesses, but we can also apply to the acquisition with Divvy, which that card spending opportunity, we think, is real and it's something that's going to make a difference for our customers have one place to manage all of their B2B spend.
Kenneth Suchoski
analystRight. That makes a lot of sense. And I guess there's so many different avenues, right, to monetize this platform. I guess how do you and other members of the management team make sure you have the bandwidth and the vision to execute on all these opportunities?
René Lacerte
executiveWell, I mean, I think the first thing that we talk about as a team is just getting grounded on the vision, right? And really believing what we're doing to help businesses everywhere. And it makes a difference. It makes a real difference, and that's our contribution to the economy. And so that grounding, actually when you have that passion, that helps the prioritization. Because then, you can start talking about, well, what's the biggest pain point that a business has today? What's the biggest opportunity with the customers that we have today? Knowing that some of those pain points, you might not get to until you have a little bit more customer base with a little bit better monetization or whatever it is in the future. And so the prioritizations around the whole business, how do we make sure that we're continuing to grow the business and capture the share that we want to capture. And so I think you see that with the FX, with the virtual card business. You'll see it with the spend management and the Divvy acquisition. How do we capture that opportunity so that we can reinvest in things like simplicity. So we're investing a lot in simplicity across the platform. We think as we go from 115,000 businesses to the 6 million employers in the U.S., that simplicity is going to be critical. The earlier adopters, they don't need as much simplicity in their technology solutions as somebody who's going to be the last one that comes on the platform. And so we have to invest in that, and we have been investing and we talk about that, that all of these things are -- have to be taken in whole. That's why I talked about, you start with the vision. Because if we just wanted to monetize, there's things you would do just to monetize, but we're not just monetizing. We're also investing in simplicity so we can go get more customers and support our partners better. And so it's really a balancing act, and it's something that we have some good heated debates on, but everybody leaves the room unscathed. So that's good.
Kenneth Suchoski
analystThat's good. That makes a lot of sense. John, maybe a question for you just on the virtual card penetration. I think it was -- I think the latest update you gave was 1% as of fiscal 4Q of last year and probably still under 2% or thereabouts. But I think the company believes it can reach this, call it, 5% to 10% range over time. And when we look at peers, they're above that 5% to 10% range. So I guess I'm curious, why is 5% to 10% the rate range for Bill.com? And I guess what could move that higher or lower over time?
John Rettig
executiveYes. It's a great question. Last June, we reported, our progress at that point was about 1% of TPV. We've made steady increases since then, but we have a long way to go to get to that 5% to 10%. We developed that target range based on looking at our data asset and our customer base and doing matches with Visa and Mastercard and other companies to understand the supplier base that we have and which suppliers are merchants of record and might be candidates for accepting a virtual card, which means understanding variables like the typical size of a transaction and what type of transaction and so on and so forth. So there's lots of algorithms and math that go into that. And we felt, after that matching exercise, very confident that there's billions of dollars of spend if you look at our scale across the suppliers, to our merchants that could be converted to a virtual card over time. The thing to, I guess, remember about how we sort of run the business is that we don't optimize for any given payment type. We more focus on getting the right sort of payment method for buyer and supplier so it becomes a repeat transaction. And with the broad menu of offerings, we felt like that 5% to 10% is probably the right level. It could end up being, over time, that we can do more than that, depending upon the -- how the supplier network evolves and what other products we have available. But certainly, when you think about the addition of Divvy to our platform, we're going to see an increasing sort of percentage of card payments, whether it's a virtual card payment or a credit card payment or whatever the case may be. So we feel good about the monetization opportunity that, that presents for us in the future.
Kenneth Suchoski
analystYes. And I believe the -- I believe virtual card payments, they're taking share from check right now, I believe. But I guess, how much of an opportunity is coming from ACH? Or is that really not contributing to the volume at this point?
John Rettig
executiveToday, I'd say it's primarily check payment. As you suggested, it's -- that's the most obvious pain point that we can help improve on immediately. We are starting to see some ACH volume transition to virtual cards. I'd say that's small relative to our current penetration rate today. But I think there's an opportunity in the future to expand that as well.
Kenneth Suchoski
analystAbsolutely. And then, John, maybe just a follow-up question on some of these topics we've been discussing. But I guess, how do you think about managing this revenue opportunity? And Rene touched on this a little bit as well, right? You could just monetize, get your revenue up a lot, but you might upset some of your customers or suppliers. So how do you think about increasing the payments revenue while also keeping your customers and their suppliers happy?
John Rettig
executiveYes. Good question. So our objective as we sort of think about the payments experience, is to help customers and suppliers get off of paper checks and start using electronic payments. It's just a better customer experience. It's more efficient and everybody sort of wins, including banks and everyone involved in having to touch a check payment. We have a wide array of payment offerings. And our goal really is to just match the needs of buyer and supplier so that we get repeat transactions. We've reported previously that about 80% of the transactions that we process are repeat transactions, meaning that same buyer and supplier have transacted in the prior 3 months. That's what we're looking for. Like we could certainly drive more, say, virtual card payments or a certain payment type if we were only interested in maximizing penetration there. But it might result in lower repeat transactions. And the way we think about investing in the business is building an annuity for the future through recurring revenue streams. And that's both subscriptions and transactions. So what's unique for us is that we can have multiple different payment types and have different monetization or pricing strategies for those. And as the composition changes over time to where we're driving increased adoption of electronic payments, we know that we'll also be increasing our monetization from relatively low levels today if you look at our revenue per transaction or even take rate on a TPV basis.
Kenneth Suchoski
analystRight. That makes a lot of sense. And John, maybe just one more question for you. One question that I get a lot is just on instant transfer, which is still early days, but how large can this be as a percentage of TPV? And I guess what's the primary use case for this transaction type?
John Rettig
executiveSure. Yes. We're really excited about the instant transfer capability. It's actually a very great customer experience. It's the idea of getting paid in seconds, minutes, not days or weeks. And it's -- some of us have like consumer experiences with Zelle or Venmo or others. And that's what we're bringing to business customers. We've been in pilot mode for the last couple of quarters, and that has recently been expanded with the addition of the Stripe integration that we've done to access debit rails. And what that allows us to do is offer the instant transfer product to almost all of our supplier network for their payments. I think the initial reception we've received on the product has been very good. And it typically is a smaller supplier who is more sensitive to the timing of a payment to meet their working capital or cash flow needs than, say, a larger business who has more resources. So we don't think it is the type of payment product that becomes like ubiquitous over time and all payments transition to that. But there's a place for it, and I think it's going to be a meaningful contributor to continued increases in monetization, but it's probably a smaller method versus our overall business than some of the others that we've already talked about today. We haven't developed specific target penetration rates yet. But now that we have the debit rails and we can offer it to the whole supplier base, over the next couple of quarters as we get more experience, we'll be able to share what we think that penetration can be.
Kenneth Suchoski
analystOkay. Okay. We'll wait for that. Look forward to getting some data on that. Rene and John, I wanted to transition to a topic that's on everyone's mind, and that's Divvy. And I wanted to ask about the go-to-market because we've heard a lot about the business and the rationale, et cetera. But I mean does Bill need to build out some sort of outbound sales capability? I guess, what's the go-to-market look like when you're trying to sell Divvy into your existing customer base?
René Lacerte
executiveThere's a lot of different avenues and components to the go-to-market strategy that we will use. So first and foremost, there's product placement. We have 115,000 customers that need to be made aware of everything that we have to offer, which includes Divvy. There's also e-mail marketing campaigns. There's interactions with support and sales teams. And there is outbound targeting. So we're in the early stages of -- the company only closed this week, but the early stages of sharing the data, identifying the customers that are most likely, and we will definitely use all of those tools to be able to bring on more and more customers on to the Bill.com platform with the Divvy solution. So the outbound question, specifically, we have an outbound team today that does reach out to large customers, does reach out on some of the cross-border payments, Divvy, as well has an outbound team. So lots of resources and tools to use across both companies to drive adoption. and we're excited to get started.
Kenneth Suchoski
analystAbsolutely. Rene, we've received a question from the audience on Divvy. And just a reminder to our audience, if you have a question, just go to the live Q&A tab on the right side of your screen, and you could put those in, and we'll pass those along to Rene and John. But there's a question on Divvy, it says, how should we think about the cross-sell penetration into its existing customer base, that's your existing customer base. Is 15% of the base in 24 months realistic?
René Lacerte
executiveSo it's -- I would say it's early for us to kind of give any specific reference to the numbers on that front, but we believe in the cross-sell opportunity. We have 1,000 joined customers that we were able to talk to and actually see the data that they were doing and transacting. And what we saw and heard was that this is a great solution. And what we've heard from customers that are on the platform and ones that are not on the platform, and we're seeing it in the market, is that there is a desire for a one-stop shop. I think when we -- one of the things with COVID is that there's been a digital transformation acceleration. And we're in the early days, I think, of that acceleration in that everybody now realizes that they can manage their life digitally from a professional perspective. And now that they have that, they're starting to think about, well, how could it be better? And I think the opportunity, and we're hearing that from our partners, we're hearing that from our accountants and we're hearing it from our direct customers, is I don't want to have 20 solutions that I'm having to look at and manage. I want one. And so this is a big step in having the one-stop shop. We have the AP B2B spend. We don't have the card spend on our platform, except we do now with Divvy. And so -- and the monetization will be different with the card spend. So lots of opportunity for us to cross-sell, and we believe in the opportunity, but we're not giving any specific numbers at this point.
Kenneth Suchoski
analystOkay. Okay. We'll have to wait on that. Rene, maybe you can touch on your decision to buy versus build. I mean I think this is the first acquisition in the company's history? So what's -- what went into that decision to buy versus build? What were the puts and takes? Because we see the B2B space is heating up, right, other companies raising capital. So did you feel like you had to move a little bit quicker and get a solution into market, and that's why you decided to buy? Or what's -- maybe you could just provide some color on that.
René Lacerte
executiveYes. We always evaluate the build versus buy for partner opportunities. And it is the first acquisition that we've done. And so as we looked at the space and spend management and talk to customers, we saw that the space was developing really nicely and quickly. And so I think when we talk to customers and we heard how much love that they had for the modern, elegant solution that Divvy had, it got us thinking about could we move faster together than individually. That's the same thing that Blake would say if he was on the call, like he had his customers telling the same thing. It's like, can you guys just be together on one platform, right? And so knowing that you can move faster and knowing that you can actually reach and penetrate the market and serve the customer pain point, we're very much united in this vision around passion, I should say, around solving pain points for SMBs. And knowing that there is a pain point out there and that we could actually jump on it and so to speak, get the head start and integrate it with our platform, it made the kind of conversation get started. And then I would say just the success of the Divvy business and the great team that Blake's built, that really pointed to like this is a no-brainer, an opportunity for us to really move quicker and faster and to help customers with better solutions.
Kenneth Suchoski
analystGreat. That's really helpful. I guess maybe one last one for you, Rene, on Divvy and then we could -- maybe we could touch on industry and competition next. But Bill partners with companies like Amex and JPMorgan, and I think Divvy competes with those banks. So how much of a conflict does this create with your existing FI partners? And I guess if you had an opportunity, I guess, did you have an opportunity to speak with those FI partners before the acquisition? Or what was their reaction to the acquisition once you announced it?
René Lacerte
executiveYes. So first, I would say, I'm not sure I would say that that's exactly who Divvy competes with, right? I mean the -- Divvy is competing with paper and pen -- paper processes like we are, too. And so some would have said that Bill.com competed with the banks because we had a bulk payment solution and banks have payments solutions. And what we found out and what we worked with the banks on is how do we solve the pain point to get your customers on a digital platform. And we build great software. Divvy builds great software. So we're not competing with the banks. What we're doing is actually serving the banks with solutions that they don't have the time to build. So they have their own decision around build versus buying a partner. And what we've done a great job is really helping them partner to get there. And so when we've talked, and I have talked with all of our large financial institutions, they've all been really excited about the opportunity to understand what this means for our partnership. Now we have to do that work. We have to roll up the sleeves, understand the strategy that they have, understand the opportunities that we have to leverage the Divvy solution, but we believe it's an asset that will be useful for financial institutions as they acquire customers. And they look at the space, and they see that the card solutions they have don't have the software-first mentality and they want that. And they also know that we have a software-first mentality that they've come to trust, respect and enjoy with their customers. And so I think it's going to really be a great conversation as we have more to share with them about what the strategy that we think is right for them.
Kenneth Suchoski
analystAbsolutely. One question we got from the audience, Rene and John, is just on Divvy. How do you integrate with the accounting software solutions that are out there?
René Lacerte
executiveYes. So we -- our platform obviously has integrations with all of the QuickBooks solutions, QuickBooks Online, QuickBooks Enterprise, QuickBooks Advanced as well as Intacct, NetSuite and now the Microsoft Dynamics and Business Central solutions. Divvy has integrations with QuickBooks and the ability like we have to kind of file import/export capabilities. So I think as the teams roll up sleeves, we will be leveraging the integrations we have to help those solutions that Divvy has integrate more completely with the solutions that our customers use.
Kenneth Suchoski
analystAbsolutely. Okay. Maybe we could switch over to competition just because we have a handful of minutes left. But I guess as you start to move up market a little bit here, and maybe this question is for Rene. How often are you bumping into some of these other AP automation players focused on the middle market, whether it's a MineralTree or a Tipalti.
René Lacerte
executiveYes. We're just not bumping into them often, right? I mean it is really the paper processes. that are kind of the bane of the existence of every business. And so when we look and do our closed lost analysis, it is always that they decided to do nothing or their paper -- because their paper process work or it just wasn't the right time, right? So it's really something that tells -- I think tells me how the market is developing and how important it is to continue to work on the messaging as well as the simplicity about the solutions. Nobody should be using paper checks today. The processes are way better. Nobody should have filing cabinets. Nobody should have sticky notes. Nobody should be trying to figure out how to make payments happen. They should be back to running their business and doing what they do best. And that's what we focus on and the competition that we see as the inertia. And so we will continue to solve the inertia problem, which is to break down the processes to continue to simplify everything that a business has to do. And I think the Divvy acquisition is an example of bringing together more solutions into one platform so that it is a one-stop solution for our customers.
Kenneth Suchoski
analystYes. That's super helpful. One question that we got from the audience, just on competition. Are you running into Melio more often? What allows you to win against them in the market?
René Lacerte
executiveYes, the same thing. We don't really run into competition to any size of the segmentation that we have because paper is 70% of the way businesses are paying their bills. So what we see is that, through our partnerships, through the accounts, through our direct channel, through our network, customers have come to us because they've had a great experience. They've heard about a great experience. And they want one place to kind of manage all the things that we do. So managing the documents, managing the integrations with the accounting platform, managing all the payments, the workflow, this is why customers come to us. So we don't see kind of the competitive competition that you're getting asked about.
Kenneth Suchoski
analystRight. Okay. And I have one other question from the audience here. And I'll just read it. As other AP providers expand their buyer and supplier networks, to vision all of these networks coexisting, do they interoperate? Would customers and suppliers be on a few networks?
René Lacerte
executiveYes. I think that is probably dependent on obviously the size of the business that is the supplier and the size of the business that is bringing them into the network. So one of the things that's unique about Bill.com is we have 2.5 million members in our network across 115,000 businesses. And that number continues to grow. And as it grows, and we continue to add customers and make the network expand, it becomes more and more of a competitive asset that we have that others don't have. I mean it's a lot of information that we -- data that we have is because of the network, having baked in information, having the ability for customers and their suppliers to be able to attend the customers, to be able to log in and interact with them, that's a competitive advantage that we don't see in the market. Most of the solutions that are out there that we know about have not actually gone with a network mentality. It's more transactional, and we think it's really important to make it something that's 2 sides.
Kenneth Suchoski
analystYes. You said something really interesting there, Rene. Is that really a differentiator? Like if you're a new -- if you're a customer looking for an EP solution, and Bill can say, oh, 40% of your suppliers are on the network getting paid. Does that really move the needle for them in their decision to go with Bill?
René Lacerte
executiveSo we think it will move the needle once it's at some number higher than where it is today, right? So 40% would be awesome, right? So -- but when we look at the opportunity in front of us, each -- if you think about when the network started, there was no -- it's like the first fax machine. There is nobody that was in the network. And so as it continues to scale and grow, new customers get more and more advantage just by signing up. And we think that becomes a competitive advantage. So it's hard to predict exactly what the right number is that really makes a competitive advantage, deliver the results that we'd always believe it could deliver, but it is definitely helping us today. Customers do mention it, it's something we think is going to be important to keep it [indiscernible].
Kenneth Suchoski
analystNo, that makes a lot of sense. And maybe if I could just sneak one last one in here. John, maybe we can end with you. But I just wanted to ask about your immediate product roadmap. If you had to rank the products you're looking to roll out, how would you rank those? And which quarters might we expect you to launch those offerings?
John Rettig
executiveYes. I don't think we've previously talked about specific timing of products, but we have said that we're going to continue to innovate with payments and roll out new capabilities to serve customers, which has the potential impact of increasing our wallet share and getting closer to that one-stop shop that Rene mentioned that we hear great feedback from customers on being able to eliminate other point solutions and do more in our platform. At the same time, there's other use cases that we think are really interesting. Earlier, we talked about working capital as one, but there's procurement, enhancements to AR, expense reimbursements. We talked about payroll. Those are all categories of new use cases, new product capabilities that we think over time, will make sense to be potentially in our platform. And as we get closer to specific timing and plans on those, we'll certainly update everyone.
Kenneth Suchoski
analystOkay. Great. All right, gentlemen. I think we'll have to leave it there. Rene and John, thanks so much for joining us. It was great talking with you, and it's great to see you. And I look forward to doing this in person next year.
René Lacerte
executiveThat sounds great.
John Rettig
executiveSounds good.
René Lacerte
executiveThanks very much, Ken.
Kenneth Suchoski
analystAnd thanks, everyone, for joining today. A replay of this session will be available in about an hour. So have a good afternoon and stay safe and take care.
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