Calix, Inc. (CALX) Earnings Call Transcript & Summary
May 22, 2024
Earnings Call Speaker Segments
Unknown Analyst
analystGood morning. Welcome, everyone. And I have the pleasure of hosting the next fireside chat with the Calix management team. We have with us Michael Weening, the President and CEO; and Cory Sindelar, who's the Chief Financial Officer. Thank you, both, for making it to the conference. Thank you, [ Jim ].
Unknown Analyst
analystOkay, let's start off with a question we're asking all of our companies to share their thoughts on which is, when you look at your customers, and we all know how they're spending right now, 12 months from today, what do you think where we will be, and talk about it, maybe both, including and excluding BEAD?
Michael Weening
executiveSure. So I think 12 months from now what you're going to see is that, you'll have seen a significant pivot in the mindset of the leaders of these businesses. The conversations that I'm having most frequently with them is -- contextually is around how do I differentiate. And I think that, that's -- that is the -- it's a conversation that we've embraced. It's one that we in the past had been pushing. And so let's just say in the past we were pushing that conversation saying you need to differentiate. There's a commoditization of broadband coming, you need to think about how do you diversify your business, build a complete business model and succeed. And I think 12 months from now what you see is that those who have embraced that will be very successful. Those who haven't will be actually in significant turmoil. We see that happening everywhere. And I get this question all the time. The number of customers as I said on our investor calls was -- that our prospects who have never spoken to us before but are actually coming to us with that question is something that we're embracing and very happy about. It's -- everybody's asking that question. So I think that's the first one. With regards to the BEAD versus non-BEAD, I think Cory you can talk about where we are with BEAD, but in Q1 -- we expect it to start flowing in Q1 2025. And you're even starting to see some speed ups over the last couple of weeks, so Cory you want to-- you contextualize some of the BEAD implications.
Cory Sindelar
executiveYes, I mean, I think we've been pretty constant in our view that BEAD would start in '25. And I think a lot of folks are questioning what that ramp looks like. And my view at the last earnings call was to say, you don't need all 50 states to be approved to start seeing a meaningful impact in terms of vendor spending. And so I was hoping that at least by the end of the second quarter you would see 10 to 15 states approved through the last step such that they could begin the bidding process and get to a point where funds are being awarded. And since our earnings call -- at our earnings call, there was only one state approved and now we're sitting here with 7 states in the District of Columbia. So the NTIA is making a big push to get this approved. And that 7 states and one in the District of Columbia represents about $6 billion of the $42 billion. So it's a meaningful amount of the BEAD funds being -- moving along. And so, I think we're -- it's going to play out like we thought, it'll start in 2025, and it'll ramp obviously through '26, '27 and it will last for 5 to 7 years.
Unknown Analyst
analystGood. I mean, I guess you referenced [ us ], which is the NTIA recently, sort of starting to make a bigger push around this. But what do you -- I mean, more broadly, what you're seeing -- in terms of support and trying to accelerate this process from the NTIA, what are you seeing in terms of the engagement with the states, and is there a further acceleration that can be hoped for in that sort of overall process itself?
Michael Weening
executiveSo our conversations with the NTIA have been very positive. One of the things is that by pushing the decision-making down to a state level, you actually have people who are in each of the broadband offices, who are very motivated to make their state successful. So that means you have the governor and all these other local politicians are really pushing. And the word from them all the time is -- and this is why I think you see some different alterations state by state -- is that they are -- one of the things I'm happy about is that they're actually very collaborative, and they're very open to dialogue. And they are aggressively going out to broadband providers and saying, this is a huge thing that's really important to the United States for the long-term success and vitality of the country to get to those -- that kind of last mile, so to speak, or most remote, and what do I got to do to get you to participate. And so I think that mindset -- if you go 1 year ago, it was kind of [ bedlam ] because they didn't have people who weren't in the state offices, all those kind of things. Now the state offices are doing their job and they're aggressively trying to partner. And then, I'm in DC next week, and there's a lot of conversations around how do we actually strengthen those partnerships with state-by-state. The good thing is that, that's our strength because we're state-by-state too. So I don't know Cory, if you want to add anything?
Cory Sindelar
executiveIt's also why we partnered with a company called Ready.net. They're working with all the state offices, helping to provide some of the infrastructure on the program. And so having that interaction with them and the state offices, it's clear what we see what NTIA is trying to do. They're trying to solicit our smaller service providers to participate in the BEAD program. And so we, Calix, are looking to do everything we can to help them. Part of that's with consultations with them, helping the small service providers work through it. And our support of Ready.net is another aspect of helping them go after those BEAD funds.
Unknown Analyst
analystThe concern that I hear from investors in general is -- this one being an election year, when we have to sort of see all this process move ahead and come to -- sort of get all the states through? Do you at all worry about that?
Michael Weening
executiveAbsolutely not. This is very bipartisan, and so anyone who would be foolish enough to go against it from either party is going to get their head handed to them. So I don't think so at all. I think -- and even if you -- so let's go and say that the Republicans get back in power, well, a large percentage of their base is Republican, is rural and therefore, there's no way they're going to go against their constituents and pull back. So actually, we don't see -- and it's far enough down the path. Like it's not -- like it's the first year into the program, and there's a lot of changes to be made, all those kind of things. So absolutely not. That's not a concern, and I haven't heard any one voicing that concern.
Unknown Analyst
analystFocusing on BEAD, $40 billion-plus program, how should we think about the dollar flow that will reach your customers, and eventually Calix? Just maybe work that algorithm for us? How much goes through your probably your customers eventually flowing into the equipment that you support? And how do you think about timing, like the customers buy quite a bit ahead of their deployment plans, so then automatically you start to see more the early 2025 pull in?
Michael Weening
executiveLet me just talk about the total, and then you could talk about process. So the $42 billion is actually -- then you have to add 25% of what they have to put in place. So we're really talking roughly around, what, $55 billion or something like that. And you can expect that it's 8-ish percent, maybe 8%, 10% that flows to Calix. And so yes, there will be some customers who are purchasing ahead. We've heard many of them -- still funny to me when I have customers coming out to me and saying, will you have enough supply to deal with it? And the answer is a 100% yes. Again, when you look at the type of company we were going into the pandemic, we were still this hybrid company. We had our Red Ocean business, which was our -- who legacy Calix was. And then we had this new business model, the platform model, that we've deployed. And in the -- we've now basically turned off all the old business model, and that old business model, we had 3,200 SKUs. In this new business model, we have around 200 SKUs. Therefore, our optimization to meet their needs will be -- is we're very optimized to do that. And then from a process point of view and the flows, Cory?
Cory Sindelar
executiveYes. So the one thing that we know about these large government programs is that they take, one, longer to get started, two, last longer than anyone anticipates, and then three, because the co-investment that goes with that have a larger impact than the funds. So we're well along that process. In terms of timing, one of the questions we get obviously, is when do you expect to see order flow from it. Every state is different, and they're going to have their own process. But let's take the state of Louisiana, who was the first one approved in December. They're looking to complete their bidding process by November. They have until December to get back to NTIA with the funds being awarded. So in November, when they submit their preliminary proposal to NTIA, it's at that point we think some vendors that have been -- or BSPs that have been awarded funds will actually start placing orders. This is going to go on for 5, 6 years, 7 years, they're going to start placing out what they think they will build in the next 12 months. And so the expectation is -- so for example, in the State of Louisiana we would expect to start seeing orders in November, December, and we give it to the southern state, and they're not having to deal with weather and frost. Construction can start shortly thereafter. So you can actually start seeing equipment deliveries in early '25.
Michael Weening
executiveWhereas Montana not so much.
Unknown Analyst
analystSo moving to a bit more specifics about customers. You have around 1,600 active customers, the majority of which you describe as like small in your characterization with less than 250,000 subscribers. How have you been able to expand this footprint? Clearly, a lot of other companies that IPOs have had much more challenging sort of revenue profiles here. So what are you seeing in terms of being able to expand the customer footprint and what's driving that as well?
Michael Weening
executiveWell, the first thing is, it goes back to what is the conversation that I'm having with GMs and CEOs regularly, which is the expansion of the existing base. So we currently have a 1,050 according to the last quarter of customers on our platform. And with those customers, it's all about how do you actually -- we have a significant amount of TAM expansion with them because of the fact that so many of them are just a consumer-only go-to-market. We have ways to expand the consumer through the managed services. A simple one is also -- we're the only ones who have outdoor Wi-Fi, which is very peculiar to me, that no one else has [indiscernible] this out, but we have 3 outdoor routers. We have launched a 1-mile one, we have a hardened one, we have a low-cost one. And we have a ton of customers going into the spring, who finally, as they embrace differentiation, which they haven't in the past or they've been too busy, as one CEO said to me, I didn't have time to get a cup of coffee, let alone to think about my -- how do I grow my revenue. And so now they're all embracing this, okay, I got to think about my business model in a different way. Not just the innovators and the early adopters, but the early majority and some of the laggards, right? And so that then expands out into what are we doing in the [ MDU ], what are we doing in small business, how do we expand the medium business. There's a wide range of applications for us to expand in. And then with regards to what do we do with the other segments, there are -- the larger segments are ones who frankly have not been listening in the past. Again, they had this philosophy of, if I build it, they will come. And that has been proven out to be not a successful model. And so -- or they have thought they could build it themselves. And they are now starting to embrace and actively speak to us around, okay, your business model demonstrates that it can scale, your technology is mature, your platform is mature, you're innovating at a pace that is probably 10 times what we've ever seen in the industry before. These people, again, to get a single router out, it takes them 2 years, right? And we're putting out new technology for 91 days. And so we're having lots of those conversations. And I will tell you there was a medium customer who was on the path to go build all of their own technology, that didn't work out so well. And they brought in one of our new appliances, looked at a service that they [ have ] launched, and realized from the moment they put it into their labs to launching of service was going to be 5 weeks. And it was so incomprehensible [ for ] them from an IT point of view, because there's no IT integration in those different elements, and [ all of a sudden ] then they flipped. And they said, okay, we just got to go and do everything here, we're going to need to drop some of this, build our own stuff. And so -- and this will -- again this becomes -- we're in the early stages in medium and large, and we're having a lot of those conversations right now. And because the time is right, they all have a big problem coming. None of them wants to be like the mobile market.
Unknown Analyst
analystYou talked about essentially the customer coming in on the platform. You have the cloud offering, the managed services. Just help us more in terms of how you're thinking about where the growth comes from for the business over the next few years? Obviously, the base in terms of cloud and managed services will be much lower than the platforms. But in terms of the majority of the growth, and what you see in terms of growth trajectory for these businesses as well, just help us think about that?
Michael Weening
executiveSo the small customers -- again, a small customer can have up to a $300 million business. So if they have a $100 ARPU and 250,000 subs, it's roughly $300 million of revenue. And so with those, we just see it as significant. We'd look at that as a very solid base, and you see that in the margin growth. We continue to have margin growth as they adopt more services, and they adopt more of our appliances and they do the right things and actually build out a subscriber base that is monetizable in new ways at a higher level, right? So think of that as the strong foundation upon which we grow. And then the next step is we are now actively speaking in the medium space and large. And we -- while we have Verizon, what we've never done is actually actively win a large customer on the go-to-market side. It's a very different business model, it's software only, and that is something that I am spending significant time on. It's always been in our plan. But it was -- to some extent it was the same thing as what the General Manager said to me, which was didn't have time to take a cup of coffee. For us, it was the timing had to be right. Our platform had to be mature enough where we could entertain those conversations, and we're now in a place where we can as the platform is mature enough. It will be a different business model. So think of those -- the higher -- the larger the customer gets, the more it's impactful on margin, because much of the appliances will not be sold by us. It will be a software sale and cloud, right? And so I think of those as big contributors to margin growth.
Unknown Analyst
analystOkay. In the past -- or I guess I shouldn't say in the past, more recently as well this year, you've talked about the spending environment being a bit more muted from your medium larger customers, some pauses, delays that you've talked about. There's been obviously the macro being a bit more challenging, higher interest rates. You've talked about [ ACAM ] as well, and obviously BEAD coming up. Just help us pass through all those pieces and what -- how do you think about individually the impacts of those on what's driving the pause and delay right now?
Michael Weening
executiveSo first of all, and I know that's a hard thing to say, empathetic to what's been going on and obviously, we want to go faster too. But these are all very good things, because what happens is that when everything is good, people have no impetus to change. And let's start out with interest rates. So if you had a pulse, you could raise $50 million 3 years ago, right, because money was free, investors were throwing cash around like crazy. And if you used the word fiber, you could get $50 million. Didn't mean you know how to run a business, didn't know you were any good at it. But -- and you see that a lot of those assets are now in stress, and we're going to see a lot of bankruptcies, which are great, because our good customers are going to sort those out, for pennies on the dollar. But in this new interest environment, all of a sudden -- and I literally -- I flew here from a prospect where they were talking about this. Competition is higher, because now you have multiple 2 or 3 competitors in every single market at a minimum, which we didn't have before. We have -- interest rates are higher, therefore, the cost of capital could be a lot more pragmatic with regards to my expansion. But most importantly, all their investors are saying, hey, where is my monetization on the money I already put in the ground, right? How are you going to win subscribers faster? How are you going to grow the ARPU per subscriber? And this is literally what we've been saying for 3 years. I've been -- I almost got tomatoed off the stage 3 years ago, when I talked about speed is going to lead to commoditization. And so everything that we predicted is coming true, which means that, again, people who have never spoken to us in the past are speaking to us. So I see this as the greatest opportunity. It has also led to -- because we have a very strong balance sheet, thanks to my partner here, Corey and our Chairman, and I'd say the broader team, we've all been very focused on how you build a great balance sheet. Through this tumultuous time, you've also seen a bunch of bankruptcies. [ Caps ] are going bankrupt, and others who are just box companies. But still, they kind of clear the way for more conversations, right? And so in this distressing time, we are the solid one [ ploughing ] through an expanding footprint at a rapid rate. And so this is a huge opportunity. With regards to -- where does it go for a long time on the BEAD expansion and all the other components, we already spoke to that, is that we see those continuing to grow. But for me, it's that macroenvironment of interest rates, and show me the money, that is the biggest impact on our business, and we're embracing it and it's great. That's why I've been spending all of my time meeting prospects who in the past, like I said, I can list a huge number of them, who have never had the time to speak to us in the past and now are. And I'll give you one story, which was, there is -- that General Manager said I didn't have the time to consider you, there was a -- he's got a vendor who's in distress. And so in December, they started to do -- they reached out to us and said, let's have a conversation, but it was more of a -- I'm thinking about de-risking my business because that vendor could go bankrupt, right? And so we started in the conversation, but it opened up into, okay, well, what's the most important things to you? And they started to talk about -- they're in for the long-term, they support their customers, all those different elements. And they were really -- again, they started to say the conversation about -- but we're also thinking about diversification. So they were starting to just talk to us about fiber, we're like, no, no what's your business problem? So diversification. And in January, I had that conversation with our CTO, which led to -- about 1 month ago, I got on a call with their CEO, CTO and COO and at the end of it, the CEO said to me, he goes, we started this as a de-risking conversation through the 4 months of due diligence we've done with you, we've actually come to a conclusion that this is actually going to de-risk our business in a radically different way because you provide us a new business model. And instead of actually just using you and part of your business, we've realized we need to use you end to end, and we're going to start that transition. And so again, that conversation never would have happened during the craziness of the pandemic because, again, if you had a pulse, you could make money. And so when it gets tough, that represents the best opportunities. I keep going back to the Harvard Business article around -- which talks about who succeeds through a recession. A disruption and a recession are very similar. And the company that is strong from a brand and execution and investment point of view, when all of this clears out and the indecision with regards to BEAD, and interest rates start going down, because they will start going down through political pressure, and it starts exploding again, we will have expanded our base of customers at a very rapid rate. And as they go faster, we'll just pick up and go faster. And so -- I keep telling my team, this is the year. We've all worked hard for the last 8 years to rebuild this company. This is the year we actually have to work the hardest. And I'm exhausted. Like I'm already 140,000 miles into this year, but it's all with prospects, and that's the right thing to do, because this is the year we expand footprint. A long answer to a short question.
Unknown Analyst
analystThat's fine. Then let's move forward to talking a bit for financials. With BEAD coming, and obviously some of the -- hopefully, some of the macro pressures, interest rates coming down, how do we think about the return of the company to the long-term growth rate of 10% to 15% in terms of timing?
Michael Weening
executiveWe said in our last earnings call that we believe Q2 is the bottom. So at this point, we'll return to revenue growth. [ They'll ] probably be more anemic this year as we come off the bottom as we're bottoming. But as we move into next year and you start seeing funds flow, we'll return to being a double-digit grower. I'm sure there's quite a wide range of how fast we'll ultimately see where that ends up being. But I don't see an issue with us being a double-digit grower, and in particular with the BEAD funds getting back to what we have done in the past. And then through that entire period, while we go back to that, margins will continue to expand, which is the testament to our business model, [ it's ] different.
Unknown Analyst
analystMaybe to take that long-term growth guide, and obviously double-digit growth is what you're comfortable with for the next year. But that next year, we do have BEAD. When you think about BEAD running its course, why is 10% to 15% the right run rate for the company, and more so in terms of investors being able to have a more bottoms-up view of why 10% to 15% is the right number and not something higher or lower for the company in a normal state of macro?
Michael Weening
executiveYes. I mean, where we're at this point, don't need to go put a bigger number out there. If you look at what we've done in the past, we'll start off with the 10% to 15% growth. And if we actually see it in the funnel build and the backlog build, we'll call the numbers up. So if you go look at our track record, you would see that we had started the years past with a 0% to 5% growth and did 25% -- 5% to 10% growth and did 25%. And we said 10% to 15% and we did 28% growth. So as our visibility improves, we'll call it different trajectory. There is no doubt there's an inflection point somewhere out there on the horizon. As I sit here today, I can't call what quarter that's going to be, right? I know it's there, it's going to come. And as we get better visibility to it, we'll then change our long-term guidance and our guidance around what that growth rate looks like.
Cory Sindelar
executiveThe peculiarity is the one that you called out is that it's -- we've never had so many factors in play for our customers to make decisions on, and they're -- a lot of them in rural America are a very conservative lot, right? And so, them having to deal with ACAM, BEAD, all of the different things that are going on, high interest rates, et cetera, et cetera, has just been something that the safer thing to do is put everything on hold, and I had one customer -- a good long-term customer who -- 2 months ago, when I spoke to him, he was talking about how he was really concerned about ACAM, the next version of ACAM and what are the implications on his business. So he put something on hold, why, because he was worried about -- that he was going to go into the red, which I didn't fathom. But he was like -- it gets us easier just in case. And I talked to them 1 week ago and he was like, okay, we're not going to be in the red, things are going to be good. Our margin’s a little -- a couple of points lower, but -- so we're back on track, right? And so I think that's -- there's more variables than they've ever had before.
Unknown Analyst
analystThe question that we're getting quite a bit after your last earnings report is what's driving the [indiscernible] in 2Q revenues being the trough for the company after all you've done a couple of revisions already?
Michael Weening
executiveYes, so I had that question quite a bit since our earnings call. First and foremost, if you take a look at that medium and large segment, it's kind of de-risked itself, right? So that large and medium segment was $77 million in the fourth quarter, $43 million in this first quarter. And we're thinking it will probably half again in the second quarter. So you've got a group of 15 to 18 companies that are now doing about $20 million in revenue. It would be difficult for me to say that, that group going to 0 at this point, because a lot of it is just normal recurring revenue. Second, and more importantly, we're seeing the signs of our small customer base getting comfortable with the new inventory lead times, right? So supply chain, we reset the lead times. Their ordering patterns have now adjusted accordingly to that. So we're seeing funnel build. We're seeing more rapid and predictable repeatable ordering patterns going on. So that's a positive sign. And then the third piece is, as Michael has been on the road since January, we're starting to see some of that work that's being done in terms of footprint expansion taking hold. And so we're seeing some activity in ordering from that day as well. So when you kind of put that together, it's how we think and feel confident that Q2 is the bottom.
Unknown Analyst
analystIn the past, you've talked about visibility into your customer networks being pretty high for Calix relative to some of your competitors, just given the business model you have through your appliances. You did eventually see the headwind in relation to inventory digestion with some of your customers. And so maybe talk about what you could have done differently in managing customers to overall smooth out [ the ] inventory issues a lot more than it was?
Michael Weening
executiveIt wasn’t inventory. It was actually -- they stopped -- what stopped us in the first half, we've been very clear on is actually that -- we couldn't factor into our decision-making, the indecision that basically stopped things. I gave you the example of that customer with ACAM. They stopped everything just because they were worried about -- while the program was X dollars per year, it got reduced but lengthened out for 15 years. And in their conservative mindset, they decided to stop everything. You can't predict that, right? You can't predict that your customers had programs -- and as I -- one of the stories I've shared many times is I had a very good customer who -- I talk to their CEO at least once a month. And through last year in August, he's like, not doing BEAD, September not doing BEAD, October not doing BEAD, November not doing BEAD. And then in the middle of December, he says, he calls me and says, I'm going to take my entire planning team and I'm going to actually decide to move after a huge amount of BEAD. How do you predict that? Because the planning teams are the ones who actually are the -- they are the ones who are doing the builds, working with all the different rolling [ out ]. And by taking them and putting them into BEAD, you basically stop -- and essentially what we're going to be -- the new builds that we had predicted. And so it was this indecision and the shift in mindset that was -- that really happened as a cliff. And Carl has actually talked to a bunch of folks about this. And he said to me, he was -- I should have predicted that because he's been through it like 4 different times. And that's not for -- I take full responsibility for it to be really clear on the CEO of the company. But he said, hey, I could have coached you on that because this -- actually in hindsight, yes, I should have seen this coming because it's happened 3 other times where you get within the window of the BEAD program, and they say no, no, no, no, no, no, no, no. Interest rates stay high, because we all thought that interest rates were going to get -- go down in the second half too, right? And so interest rates stay high, and then you come in -- within that window of BEAD, and they're going, I put $25 in and I get a $100 back. Money isn't free anymore. You know what, it's only 12 months out. It's actually real. It's not going to take another 4 years, I got to go for it. And that was what led to all the changes. We've been managing the inventory issues, and the cycle times as they reduced very aggressively. Do we have some of them? Sure. But for the most part, we -- every single day, we see how many units a customer deploys every single day, because it calls into our cloud. And all of those are going up, and they still are. But it was this future build thing that we didn't -- and those different things coming together, perfect storm. So myself and Cory take responsibility for that. Our chairman does too, we all 3 of us in our leadership team. In hindsight, would we do different? We couldn't have predicted that. Now let's just say, if I'm in this chair 10 years from now, which I won't be because I'll be really old -- if I was to go through this again, then yes, I'd be able to say, hey, you have a perfect storm of high interest rates, $60 billion worth of money and all the other things. Yes, okay. Here's how that plays out.
Unknown Analyst
analystLet me check if anyone in the audience has any questions they want to ask. Okay. Let me then move on and let me try to get the question that you get probably pretty often, which is to try and figure out the monetization of the cloud and the managed services. Maybe just talk about the process of where do you see the customers typically come in, in terms of your portfolio? What's the entry point? How do they expand within the portfolio? And what -- any sense you can give us of the...
Michael Weening
executiveThat's fascinating, there's a segment element to this too now. So we just had a medium customer who, to a large extent, has stopped buying from us over the last 5 years. And they just selected us to do our smart business product, which is SmartBiz. And so what happens is the -- and we -- this is an interesting learning for us -- because they have -- they built some of their own stuff, some low-cost questionable stuff. There's some low-cost stuff that they have -- for their consumer go-to-market. But they had a real problem in small business, and they have a lot of small businesses, right? And that alone almost makes them a medium customer just on their small business footprint. And they selected us there because they wanted to -- they needed a great platform play around what we've done with SmartBiz. And our smart business product, if you don't know what it is, it's basically our Ubiquiti killer. All of our customers said to us, I buy Ubiquiti, I can't stand them because it's an IT solution, not a managed service, replace Ubiquiti and that's what we built. And it is going like gangbusters. And so they selected us to put into their base and use as a go-to-market strategy. What are the implications to that? In that scenario, now that medium customer has put the entire platform in, because when you put smart business in, you put in all of our clouds and you put in our platform. So now we can have a very interesting conversation with them around, hey, you know what you're doing on the consumer side. If you actually use our appliance model and our platform, here's how you can grow revenue and differentiate in the market, all those different components. Oh, by the way, you know what, Mr. Customer, you've already put the platform in, you know what it's going to take you to actually get -- launch our services in consumer, about 5 weeks and no IT work. Because in the end, medium and large customers, their biggest challenge, every single one of them is IT. Everything costs a fortune, it's really complex, it takes a long time. And so that is -- as we look into medium and large, that becomes a very interesting beachhead opportunity with our existing customers. Or if I'm a regional customer and they generally start on the consumer side. Although there will be some -- I got a small business problem, solve that -- and then, oh my gosh, their eyes open up. So we are very advantaged in that, because our platform has so many segments to it. We can actually go into the customer and start having conversations, like I did yesterday with this prospect. I said, here's the whole thing, now where would you like to start? But by starting, they put the whole thing in and then it's just what else they want to turn out.
Unknown Analyst
analystI'll try to see if I can get a more quantification on that. Let's say you have $100 of a customer wallet running across your portfolio. What would you expect maybe in 5 years that to look across platforms, cloud managed service?
Michael Weening
executiveWe've always said that per subscriber -- it's $1 to $10 per subscriber, right? But the managed -- the small business product is -- the MSRP on that product is $20, right? Now in -- if I have a 1,000 subscribers as a broadband provider, generally 10% of them are small businesses, right? And so you're going to have a weighted average element to it. So we're still focused on the $1 to $10 out of every subscriber, we haven't got there yet, like to $10. I'd like to get an average of $10 and then take it higher, right? The key thing, though, is that again, we're very confident with regards to the business model because our margins keep going up. That is a demonstration that we're actually continuing to expand on behalf of our customers, monetization of that end subscriber. And ultimately, this is the big shift that's going on in the market. If I have -- because the GMs are saying, I got to win more subscribers than I differentiate, but I'm also under a ton of pressure to grow revenue and profit. And the great thing is with all of those services, these are not CapEx implementations. These are us sitting beside them with our customer success team, winning subscribers and growing revenue, and then we just get a share of that. And they're much more open to sharing a percentage of revenue, then they -- it's a lot easier sale. A revenue sale -- growth of revenue sale is a heck of a lot easier sale than a CapEx, how do I keep my cost savings sale, right? And so -- and that prospect was kind of shocked by how much we're doing with them or how much we can offer to help them win revenue, which no one else is doing that. He goes, it's fascinating, no one else is doing what you're doing, coming to me and talking to the COO and CEO, and saying here's how we help you make more money.
Unknown Analyst
analystGreat. I'll wrap it up there. Thank you for coming to the conference. Thank you to the audience as well. Thank you.
Michael Weening
executiveThank you, appreciate it.
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