Definity Financial Corporation (DFY) Earnings Call Transcript & Summary
November 25, 2025
Earnings Call Speaker Segments
Unknown Analyst
analystEveryone joining us today. And so we have Rowan Saunders, President and CEO of Definity. Thank you very much for participating in the conference.
Rowan Saunders
executiveGreat to be here.
Unknown Analyst
analystLooking forward to our chat. So where I've been starting is more big picture, thinking, talking about strategic priorities. So maybe you can whittle it down to 3 or 4 strategic priorities that you're spending a lot of time on these days and why. And I'm sure M&A with the Travelers acquisition, which we can dig into a little bit more is one of them. But maybe I'll just kind of throw that out there and then we can kick the discussion where it goes.
Rowan Saunders
executiveYes, sure. Well, thank you for that. And look, I think there's a lot going on at Definity. It's a busy place, but it's an exciting place. And when we think about what we're really focusing on, how we're spending a lot of our executive time, I'd say number one would be just making sure that the core business Definity keeps delivering the commitments we've said. And so we've given guidance on what we're doing with revenue growth, organically growing the business, swipe the industry, printing the sub-95% combined ratio and then that operating ROE walk. And that's the real kind of earnings driver of the business. So most of the operation is really focused on that. So that's a big focus area that continues. You mentioned Travelers, and absolutely, that's exciting. This is a transformational deal for us. And so lots of time and effort on that. It's all progressing quite nicely. So as we've kind of said, we expect that to happen in the first part of the first quarter next year. So the teams are very, very busy on integration planning, and that's getting ready for day 1. And then, of course, the full integration as we take possession of that company. It gets us to be a top player and really will bring a lot of capabilities to us. So very exciting, big focus for ourselves. I think the other focus area would actually be Sonnet. And I think -- so Sonnet has been a strategic investment for us. I think that we see changes in the marketplace that are going to be exciting in personal insurance. We spent a lot of time and effort over the last few years working and trying to get that model to work the way we'd like it to. I think we feel the best we've ever felt about that business. And so we're now working from can we make it profitable and can we attract and have a legit business model that works as a fully digital insurer. We think we're there. So now how do we start building and scaling that over the next couple of years. That would be, I think, the third one. And then the fourth big area of focus for us is we're finishing this digital transformation. We keep investing as being a digital leader. So we continue to evolve the existing platforms that we have, whether Sonnet and Vyne and now our claims transformation. And then, of course, AI. And so that would be a big mind share for the top team.
Unknown Analyst
analystSo maybe before I go into this, like Sonnet that piqued my interest because it has been -- you launched that 7 years ago.
Rowan Saunders
executiveYes.
Unknown Analyst
analyst7 years ago. And it was money losing for a period of time. It's breakeven, I think, now. And you've kind of backed out of Alberta personal auto, which has helped to get to breakeven. So what excites you going forward as you look at that model? Because that was one that you kind of singled out. What are a few things that opportunity-wise, is it tie into the Travelers deal? Or is it just organic growth?
Rowan Saunders
executiveNo, it's separate from the Travelers deal. And I think that we think in the personal insurance marketplace, obviously, we operate in commercial lines and personal lines. A little over 50% of the personal lines marketplace is direct-to-consumer. So it's disintermediating. And that's evolved over the years. And I think that continues to grow. I think what we see in that market, though, is an acceleration of pure digital versus traditional direct. And people used to be comfortable going to an agent in the local mall. They used to be comfortable going to a contact center. And that's traditionally how most of the direct insurers in Canada operate. I think that what we feel is unique with Sonnet is the fully -- the only fully digital direct. We have no underwriters in that business. And that is starting to get more traction with consumers. I think the other thing we found there is that we've been able to build a -- I think it's a slightly disruptive model to target groups and affinities. And our view on personal insurance, that's really one of the most attractive components of the Personal Lines business. And so we've now got to a stage where we are 4 consecutive quarters printing an underwriting profit. It's a small underwriting profit, but it is sub-90 -- I mean, sub-100 combined ratio. And so that, I think, gets us the excitement. I think that, to me, is our next billion dollar business. A few years ago, we said, okay, well, let's get personal lines big, let's get commercial over $1 billion. You then saw us build a broker platform under the McDougall's brand. That's over $1 billion. I think Sonnet is our next billion business. So...
Unknown Analyst
analyst$1 billion and premium.
Rowan Saunders
executiveAnd premium. $1 billion and premium.
Unknown Analyst
analystI was going to say on earnings?
Rowan Saunders
executiveNot quite yet. I think that Phil will get very stressed if I give you that guidance.
Unknown Analyst
analystPhil sweating back there. So maybe this ties into Sonnet a little bit because I think technology, we were just talking about 9 years ago is when you joined and you came into an organization that's very different today than it was then. And technology was one thing you spent a lot of time with your teams building out and whether it's buying in Guidewire. And I don't want to go because we don't have enough time probably to go down the full memory lane. But I do think it is something that's interesting and something that sets you up for success. And so I just want you to kind of talk a bit about how much has been reaped, and I think there's a lot more still to come from those investments.
Rowan Saunders
executiveAbsolutely. I think that we had the view of when you were a neutral company, we had significant excess capital. And part of the business case that the Board was supportive of is, look, what do we do with that? And we felt like when you want to be a leading P&C company, you really have to modernize your whole platform. So that was really the big driver. And literally hundreds and hundreds of millions of dollars we've invested in those platforms. They give us massive advantage. And I think just a couple of points I would draw out there. So I think the Sonnet model is its own benchmark, quite frankly, in terms of user experience. So we talked a little bit about that. The Vyne platform is really important for personal insurance. In personal insurance, there is a consolidation of markets happening. Brokers are evolving what proposition they take to their customers. They want to deal with fewer insurance companies. It's table stakes, but technology is actually the biggest driver. And it also allows us not just to have a fantastic user experience with the brokers for them to place more business with us, but the level of underwriting sophistication, which is now automated to the front line. And so a quick example is we now do 7x more rate filings and product adjustments than we did pre-pandemic. Last year, we did 150. That is unique, and that gives you a significant advantage in terms of your proposition, but also generating underwriting margin out of that business. So I think that's that one. Commercial lines, we've done the same thing for Small Commercial. We're now can quote brokers can get a quote in 1 to 2 minutes, like that's unbelievable. When I was -- many years ago in the business, it would take a few days to do something like that. And I think that, again, just helps the proposition, and we believe the underwriting sophistication works. And then the last one, which actually we were late to the party on this claims. and we did that last. And we finished the auto transformation. Now property is literally within several weeks ago, just gone in. All of that, we think, is a couple of combined ratio points still coming ahead of us.
Unknown Analyst
analystSo a lot of the heavy lifting has now been done on technology. You've reached some of the benefits. But I think you did talk, and I forget where I saw the 2 points of operating ROE from technology or from claims.
Rowan Saunders
executiveYes. No, that's what -- I think that's coming. I think when we have these 3 organic drivers. And so one was Sonnet, as you talked earlier, was an investment for us. We want to get that to be breakeven. That's done. We have operating leverage. So we have operating expense ratio was about 13%. We wanted to get to 11%. That's mostly done. We'll get that finished next year. And then the claims transformation is another couple of points. And I think that will take '26 and '27 to fully realize it. But we -- what we've seen from the first launch, which is the auto, which is about 45% of our claims, really tracking well, cycle times, leakage, efficiency. And so assuming that works as well on the property casualty side, that totals those 2 points.
Unknown Analyst
analystYes. Okay. And you used to talk about with the technology spend that you made, you could layer on double the amount of business you do and not have to incrementally spend more. I'm going to get -- you could correct me what I got wrong. You're doing the Travelers deal, you're layering it on. I assume your technology is more than fine to handle that. Like what is that capacity left? Or is there going to be a period of time where you're going to have to do further investments? Or is there just a lot more capacity still to layer into these systems?
Rowan Saunders
executiveSo on the one hand, we continually keep up in the systems. And so we invest about 1 point or so operating ROE each and every year, like into buying and just keep building. The point you've made, I think when we think about the Travelers deal, there's personal lines, which is roughly $1 billion, and there's about $5 billion to $6 billion of commercial lines. The personal lines gets lifted and shifted on to the line platform. And so that's really good because we don't have underwriters there. It's operational. We'll need some headcount for more claims, but not on the underwriting and processing side. So that gives you a good reason why we're so comfortable with the cost synergies that we expected on that side. Look, we're now fully in the cloud. And so it's easy to upgrade. It's easy to get the enhancements. They will come with some cost for sure, like it's not completely cost free, but the operational leverage is just going to continue to grow as we organically grow.
Unknown Analyst
analystAnd I want to take it to what I think you said in the last conference call, but the 10-year plan to triple the size of Definity. This is old statement. You want to be a top 3 player down the road. Obviously, Travelers Canada is a good start to that. It seems like pretty ambitious, but what's the plan to get there? Like when you kind of map it out with the Board and your management team, like how do you get to that triple the size and top 3 player?
Rowan Saunders
executiveSo I think, firstly, I would say, if you just look at what we've done over the last 5 years, it gives you credibility, right, because we'll basically be on that kind of journey. And we put this plan last year for our Board of Directors. We're only one year into it, and we're ahead of plan. It's a combination of continuing our twice the industry organic growth and some more M&A. So if you actually say, well, what does that map out? And is it realistic? I think the -- outperforming the industry growth organically is realistic. We've done that at least as we've targeted. The organic -- inorganic growth, I think Travelers is a good example, but it would still require something like Travelers, another $1.5 billion to $2 billion in acquired premium. There could be one company, it could be a couple of countries. So as I think about that plan, I think that's quite -- our thesis of the market consolidating plus the organic drivers plus Sonnet coming on board, I think, gives us quite a bit of confidence that, that is a realistic target for ourselves.
Unknown Analyst
analystOkay. So there is M&A.
Rowan Saunders
executiveThere is some M&A.
Unknown Analyst
analystI mean I'm going to date myself. But if you go back 20-odd years ago, I mean, the view is always Canada P&C insurance market fragmented, going to consolidate. And it has consolidated. But here we stand today, it's still fragmented, and it's going to consolidate. Like is there something that's going to pick up that consolidation today. And maybe it's technology and the lack of scale and there just hasn't been as much as I would have expected over that time. And maybe I'm wrong or maybe you have a different view, I'd be curious of it, but is there something that's changed this time?
Rowan Saunders
executiveI think it goes through a bit of waves. And that if you cycle -- if you look at the last 20 years, there were phases where there was sort of accelerated in consolidation, then there was a slowdown. And I think we're now entering another acceleration phase. I think COVID was a really unique 3 or 4 years in there that actually slowed everything down, and we've seen an acceleration past that. One of the points I would look at just as evidence is so a company like Travelers, which is a really impressive organization, experts in insurance. They had a $1.5 billion business in Canada. They made the decision that was subscale, and they believe scale is going to be important going forward. And so that's how we were able to convince them to partner with us and to sell their business. I think that actually then makes many other companies that are foreign players in Canada think about, well, we're not even $1.5 billion. Travelers can't make it, how are we going to make it? And I think there's more competition. So if you think about Large and Specialty Commercial, over the last 20 years, this was really the domain for international foreign players. Domestic players didn't play in that. Well, now you've got some very strong Canadian -- happen to be publicly traded Canadian companies that are very good at Specialty and Large commercial. And that they're taking share. So I think those international players are flatlining and they're going to struggle a little bit. And then I think personal lines is increasingly brand, technology, data, the use of AI, scale is more important now and the anti-selection occurs. So if we look at just last year, you had these big Nat Cat events. Well, that was a record year for us. It was half our natural market share. Why? Because of partly strategy, but partly the sophistication of aggregation management, product pricing in terms. Someone's paying their claim. Someone is getting the worse or over accumulation. And that's about the sophistication that you don't get with size and scale.
Unknown Analyst
analystYes. So we mentioned Travelers Canada a few times. And I kind of want to ask it this way. I mean, when you look out 4 to 5 years and you're looking back over the past 4 to 5 years, 4 to 5 years out, like what's going to define success for the Travelers deal? Like what's the key metric that's going to define the success of that transaction?
Rowan Saunders
executiveI think the #1 thing that we focused on today is like retaining the top talent, particularly in the commercial business and retain the business. And so that's always the biggest thing. This is a portfolio. It's a good portfolio. That's got good IP, good products, good reputation, lots of good kind of talent. They just haven't been able to grow the business and they have an expense issue. That's what we solve. So if we can keep that and build on that, that's better. So I think we've given some guidance about $100 million of cost synergies from Travelers. I think that's the first phase. And that's really the cost efficiency of putting them on to our platform. What that doesn't pick up is any loss ratio improvement, any revenue generation with these new capabilities. So that might take more than a couple of years. But in your 4- to 5-year range, I think we'll be experiencing that. So I think that's the metric there. I think the other thing that we said is, look, we don't see ourselves as a low single-digit or high single-digit ROE company. We're a mid-teens ROE company. Does Travelers help us get there? We think it does. We had at least a couple of hundred basis points plus our self-help. So we look back at that. And then the other part we look at is, look, we had an objective of being a top 5 player. We've now achieved that. We'll upgrade that now to a top 3 player. And I think Travelers plays a piece of that in terms of helping move the market share but giving us the new capabilities. What it really does is it solidifies our position as a top 3 broker partner. So in the broker part of the business, which is pretty well all commercial have personal lines, we are now a major player. And I think brokers look at us as in a different light than they did before. And I think that actually is transformational. So I look back and I say, well, are we at top 3? That would be great if we are. Do we get to mid-teens? Yes. And have we retained in both capabilities of the Travelers acquisition.
Unknown Analyst
analystYes. Perfect. So elephant in the room, obviously, November 22 was a big day for you. The protection from being acquired was taken off. And I covered the life insurance companies when they mutualized and there's protections. And so just -- maybe I'll just open ended, like how should investors think about the day came and when there's lots of chatter out there about consolidation in the marketplace. But maybe I'll just open end, like how should investors think...
Rowan Saunders
executiveIt's just a date in the diary. It's come and gone. We don't really focus on it. I think we go back to why did we go through the mutualization. We wanted to build a Canadian champion. We wanted to build a leader in the Canadian P&C business. And if you look at the value creation that we've done since IPO, I mean, it's pretty amazing. You look at pro forma Traveler, we've effectively -- it's a 150-year-old company, we doubled the size in the last 4 to 5 years. If you look at printing now into the low 90s combined ratios, we've built a top 10 broker. We've done this transformational acquisition of Travelers, which proves we are a credible acquirer in the marketplace. We have our 10-year plan of triple the company, triple the value. So I think we don't think about a date in the diary, it's come and gone and what it is, what it is. We're focused on building the value creation. And I think our track record says we can build a lot of value. And I think the Canadian environment and the thesis we have in the operating environment is very conducive for us building lots of value ahead. We're still in the early innings here. And so that's really what we think about it.
Unknown Analyst
analystYes. Okay. That's a fair point. So maybe just thinking drilling down the business side, the one thing that we get into a lot of discussions on is just the cycle. And I heard your response on the call, and I think it's been obviously very topical. And like I'm trying to think of how you can kind of phrase it, but it feels like we're seeing a decline in commercial pricing. We're seeing a de-acceleration in personal. If I'm wrong anywhere, you can correct me. It feels like price adequacy has been kind of we're getting to that stage in the personal lines. And I hear all my friends complain to me because they know that I cover P&C insurance company about auto pricing going up and property pricing going up. So is there something different this time around? Because I was around the last time the cycle turned, and it was -- it came about and it was probably bigger than I expect. How should we think about the cycle?
Rowan Saunders
executiveI think that you have to firstly understand and appreciate that different parts of the business have different cycles, and they're not all consistent in timing. And so again, if I take the Definity view, you have 3 big product lines, personal auto, personal property and commercial lines. 70% of our business is personal insurance, property and auto. This is a firm market. We're rate adequate, we're profitable, but the industry is still on auto putting prices up. Even last year with the record cat year, we still had an underwriting profit in our personal property, but the industry didn't. Prices are firming, costs from cats are pushing up, reinsurance attachment points are going higher. So that 70% is still a very firm marketplace. 30% is commercial lines. In the commercial lines, about 85% of that is what we define as kind of small mid-market business. that is a good normal function market. We're still putting rate increases on that market above loss cost trend. So there's no margin deterioration. So therefore, it's really the large specialty business, some parts of specialty that is much more competitive. And yes, does it have an impact? It does have an impact. That's why our commercial business is not growing double digit, but now maybe high single digit. There's just less opportunities. So in the small business area, which is the bulk of our business, we keep our price moving forward. That's good conditions. More competitive in that portion of the business, which means there's less opportunities. We slow the growth. We focus more on retention than on new business. And that's kind of just where you see some of the moderating growth in commercial lines. I think that's quite manageable. Is there something structurally that's different? Well, I think what's different from 20 years ago, 10 years ago, the small commercial is much more concentrated. And the players have bifurcated. So what you find is there's some insurers that play in small business. There's some that play in the large market. The large and specialty players, most of the big internationals do not play down the small business. So that structure, you have to have that buying technology, you've got to have the claims volume. It seems different to me structurally than it was. And so far, the discipline is there. That hasn't changed. Large commercial, definitely a little bit of a different story. And that's why I think we've got a way to do it. The other part of this is, look, as Fabi Richenberger and I structured this team, we've been around, we've seen cycles. And so we've also consciously built our portfolio construction to be less exposed. So there are segments of that large commercial space that we passed on over the last couple of years. So we have very little of it. And those are the segments that are facing the most competition. So I think it affects us, but it's manageable.
Unknown Analyst
analystAnd you don't see price competition coming down into that small, medium-sized enterprise because that's the logical thing to think it would come down. But what you're saying is that you're not seeing it.
Rowan Saunders
executiveWe're not seeing it yet. We're not. And I think that, again, there could be some parts of the middle market that has larger accounts that could be a little more competitive than it has been in the past. But again, that's a subcomponent of the cycle. The other thing don't forget, is people that write this business are also factoring multiple things. They know that there's still Nat Cat costs. They know that investment yields are low. You're not getting 6%, 7%, 8% return on your bond portfolio. All of that's got to be captured in. And then I think the other thing that structurally has changed is the group and the data, you see trends now much faster than you used to see them 10 years ago. And so good management teams can jump on to that much, much quicker. And then the final point I'd make about it is that property is much shorter tail, much easier to see coming and adjust to that than some of the long-tail liability exposures. And Canada is a very different marketplace. You can't even compare us to other markets like the U.S.
Unknown Analyst
analystSo we're getting close to the end. So one thing I'm going to double back on it because I think about this all the time because I cover banks, I cover Lifecos and those markets are controlled by, call it, 5, 6, 7 different players. Do you think in the next 10 years as part of your strategic plan, do you think that the market in P&C insurance would concentrate to the same degree as we're seeing in the life insurance in the bank space in Canada?
Rowan Saunders
executiveI think directionally, yes. Will it get as concentrated? Probably not. But I think in the personal lines and small commercial, it will. And then the larger and specialty, there'll still be niche players that play there. So I think that direction is going to accelerate.
Unknown Analyst
analystWell, I could sit here and chat all day, but I know that the clock is ticking down. So what I'm going to do is I'll pass it back over to you just for some key messages and anything you wanted to address that maybe we didn't kind of talk about.
Rowan Saunders
executiveThank you. I know we covered quite a lot in there. I mean I think the main story that we've been sharing with investors is Definity was 5% share. Pro forma Travelers were 7% share. There's a lot we can still do in Canada. We are a growth story. We're pretty comfortable that we can grow at around twice the organic growth rate of the industry. We think that adds the most value. We now know without the drag of Sonnet investment with our operational leverage and expenses, we're moving -- we were around mid-90s, then we were sub-95. Now we're moving to low 90s. All of that, I think, is really helping build our earnings. I think that even your point about if the market gets a bit more difficult, we are nowhere near the peak of our earnings, and we're nowhere near the peak of our operating ROE. We're still an ROE expansion story. And part of that just mathematically comes with Travelers and the other part is those 3 levers that we pull. So when we speak to our Board, the story is, organically, we keep growing faster than the market. We drive that operating ROE to the mid-teens. And I think the next piece of it is that we've got the infrastructure, which we consciously built. You asked about that earlier, to be a legit and credible acquirer. And I think that's more to come.
Unknown Analyst
analystPerfect. Well, I appreciate you participating in our conference, and thanks for the great discussion, and have a great rest of the day.
Rowan Saunders
executiveThank you very much. Much appreciate it. Thank you all.
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