DocuSign, Inc. (DOCU) Earnings Call Transcript & Summary
April 16, 2025
Earnings Call Speaker Segments
Operator
operatorThis presentation may contain forward-looking statements for which there are risks and uncertainties and are based on our assumptions and expectations to date, customers should make purchase decisions based upon services, features and functions that are currently available. For more information about our risks and assumptions, please review the risk factors in our filings with the SEC. Please welcome Chief Executive Officer, Allan Thygesen; and President and Chief Revenue Officer; Paula Hansen.
Matt Sonefeldt
executiveHi, everyone. My name is Matt Sonefeldt. I head up Investor Relations at DocuSign. For those I don't know, thank you for spending the time to be with us today for this investor session joined by Paula Hansen and Allan Thygesen. Way this will work is it will be mostly Q&A. I'll start with the first 2 or 3 questions here, and then we'll open it up to everybody here. This is a wonderful opportunity to ask long-term strategy focused questions. And I'll preface this by saying, Paula and Allan both have many other things to do after this session today. So they have a hard stop. But Angie, myself and the IR team, Blake will be in the hallway afterwards, if you want to grab us and have any follow-up questions. More than anything else. This is a super exciting time to be at DocuSign. As you can see and heard today, this is a business and a company that is in a really positive transformation. So we're excited to tell you more a little bit about that.
Matt Sonefeldt
executiveI think to start, Paula and Allan, I'd just love to have you both kind of reintroduce yourself. Paula introduce yourself for the first time to this audience sitting in the DocuSign seat? And in particular, what about kind of this transformation journey that we're on really through you to the company.
Paula Hansen
executiveYes, you bet. Thanks, Matt. So wonderful to be here. Thank you all for joining us. Paula Hansen, I joined 9 months ago, I've been leading go-to-market teams now for 30 years, organizations like SAP, Cisco and Alteryx, I really enjoy being on the front line and seeing how technology shows up to drive meaningful impact for customers and doing that alongside partners as well. So really happy to be here, leading our sales, presales and partner organizations. I joined DocuSign for several reasons, and I just reaffirmed those reasons in the 9 months than I've been here. I would be lying if I didn't say the opportunity to work with Allan and the leadership team wasn't a big first reason to sort of dive into the opportunity. But then once I did, there were several clear factors that attracted me. One is the brand being equivalent to trust was really, really appealing to me. We talk about it as, one, it's great that it's a household name and so forth. But more importantly than that is a trusted brand. And when you're out in the field trying to represent a brand and a company and work to get more investments from those organizations having trust is huge. Secondly was just the scale of the business and the balance across various geographies and segments. As you all know, we serve nearly 1.7 million customers from the smallest of customers through mid-market to the largest of enterprises. So when you're in my seat, trying to deliver on quarterly performance, and you have lots of levers to pull across a wide base of customers. It's a really nice asset to have, a wonderful installed base. And the third reason is that when we decided to launch Intelligent Agreement Management, which was right before I joined, I did a deep dive on the pack. And I could see firsthand as a revenue leader, how this would change my experience and my seller's experience and I could imagine how it would do the same for procurement and HR and operations more broadly. So I wanted to be a part of the second chapter of this phenomenal organization. to be able to introduce that innovation to that large and balanced installed base that I just told you about kind of a dream come true to be honest with you. And it's all, like I said, only been reinforced in the time since I've been here, and I look forward to sharing more of those stories with you.
Matt Sonefeldt
executiveThanks, Paula. We're certainly glad you're here. Allan, maybe as you kind of your quick intro one more time. What do you think has changed for us in the last year as well in terms of trajectory?
Allan Thygesen
executiveYes. So I joined DocuSign 2.5 years ago, and hello to everybody that I haven't met before. I -- and at that time, there were sort of 3 issues, right? We needed to stabilize around our core signed business. We needed to become much more operationally efficient. And then we needed to articulate a next-generation road map. I think the first 2 things we've pretty much done. So you can see the continued improvement in the sign business. I think we still have more levers to pull there and excited about that. And on the operational efficiency piece, we've improved operating margins by 10 percentage points. So while I still think we have more opportunities for efficiency and operating leverage as we grow, I feel like we've made good progress. But the third one was always the most uncertain, right? The hardest one to control. And it was an exciting time a year ago to be on stage, announcing the vision for Intelligent Agreement Management, which, of course, we have been working on pretty much since I joined, but having that moment of articulating it to the world and showing the first few platform services. But it was just that. It was the concept, right? I mean, we were -- we shipped about 45 days later to release an addition in North America and Australia for small and medium-sized businesses, which is a big segment for us, but certainly not the whole business. And you don't really know. You have -- no matter how much research you go and how well your product team leans in and how much you understand about agreements based on our 20 years of history, you don't really know whether the dogs are gonna eat the dog food until you do it. And so that's really been the most gratifying for the last year is to see that our salespeople can effectively communicate it, that customers understand and appreciate the vision and buy it and that we can get it up and running really fast and that people are excited and there's organic adoption. All of those were not known with certainty I think we now have a lot of confidence. We have product market fit in the mid-market. We've begun selling an enterprise edition. And I think we still have some building to do both on the product side, the go-to-market side. So grateful Paula is here to help lead that. But that will be a journey. But that's an even bigger addressable opportunity. But even with what we have, what we know we have product market fit now, we have an enormous universe of existing customers that like us, trust us, and we are seeing really. So I'm feeling -- yes. I don't feel satisfied or even like we've accomplished it yet, but the trajectory, the mood, the customer response is very gratifying.
Matt Sonefeldt
executiveThat's great. And that's a great segue, I think, to a question I wanted to ask you, Paula, is just how would you frame the overall go-to-market transformation that we're going through? What's the longer-term strategy that you're deploying what specifically ties to that longer-term strategy and the changes we've made so far for FY '26?
Paula Hansen
executiveSure. So I mean, 2 big themes for the go-to-market even before I got here, I think Allan was really clear that we want to maximize the opportunity to serve customers through 3 routes to market, our direct sales force, our self-serve capabilities and our partner ecosystem. So I'll talk a little bit about sort of the progress we're making in those areas for this year. And then secondly, big go-to-market theme, of course, is to continue our efforts and focus on retention and to build that foundation then to drive growth on top of it. It's all about growth at the end of the day. And so reading the organization to be able to tell in clear ways the story of IAM, the deliverables of IAM, not just what the tech does, but what the business impact can have and getting that out to our 1.7 million customers in the most efficient and scalable way. So to deliver on those 2 themes this year as we began our year on Feb 1, we moved a significant set of customers over to our digital self-serve capability. These are organizations that we're looking for the ability to do very efficient and fast self-serve to add-on products, to expand their consumption with us or to renew. And so what that has done is then freed up capacity within the sales organization to focus on higher-value customers. So the second thing that we did then was resegment those customers that are still being served by sellers to reduce their focus surface area, reduce their territories in play in English and then give them then that capacity to be able to do the work that selling IAM requires the account planning, the solution sales motion, value focused, et cetera, as well as collaborating with partners. So those were 2 big things. We then aligned our comp structure very clearly around the IAM opportunity just to make sure we were lockstep across the entirety of the go-to-market team, not only sales and presales, but our partner organization, our customer success organization to unify around the goals that we have on delivering on IAM. And then lastly, because our partner ecosystem, of course, is a very important part of that 3 routes to market. We hosted our Partner Day yesterday, and we announced there a refresh relaunch of our partner program, where we are moving to a specialization approach with our partners in recognition of the IAM opportunity for them to get certified, specialized in their ability to sell, serve and build on IAM. So we're really excited about this journey that we're on. We're pretty happy and now we've got 10,000 IAM customers now. So that's, to me, a validation of product market fit and starting to show the signals that I like to see of patterns that we can build on and repeat and clearly, we're just getting started, right? There's a big installed base out there as well as NewCo, and we see new logos responding to IAM well as well. We shared in earnings 20% of our new business last quarter was IAM. So we see that the value proposition resonates in many ways.
Matt Sonefeldt
executiveThat's great. Of course, that wouldn't be happening unless the product road map was compelling, and we're delivering on innovation. We're -- I know we just sat through the whole keynote, but Allan, if you were to cherry pick your 3 or 4 favorite announcements from this morning and in particular ones that you think really solve customer needs, what would those be?
Allan Thygesen
executiveYes. I think, well, the first thing I'd say about the presentation and I hope this really came across. Last year, we articulated this vision for adding workflow and intelligence to the entire agreement journey. DocuSign talked about that for a while. I think last year was the first time we really showed we can actually do it. And if you look at what we announced today, that's in essence what we are delivering. Literally every major step of the journey that an agreement goes through. There's now one or more DocuSign tools that directly address that. In many cases, unique products that simply don't -- have not been offered by any provider before. And it's both interesting from bringing that value to each individual step, but then the value accumulates as you have the end-to-end journey. So as an example, if you're involved in the upstream drafting and editing and negotiating an agreement, then you have that whole history that you can then bring to bear once you're managing a contract that's already been executed or what maybe when you're renewing that contract. So that's almost the most important message. I think the second part is the -- I think, the AI story. We -- as Dimitri showed, we're bringing AI into so many different steps of the journey. And this isn't some esoteric demo type thing that there's a lot of AI stuff out there. This is stuff that you can do at scale with very high accuracy that can be deployed instantly, don't have to do a bunch of custom stuff. And so I think the -- we talked last year about Navigator helping you get the essence of your agreement library or agreement repository and make that available to business that's been proven to be a lead bonding payment, a key selling point for our IAM. And now we're really augmenting that. So I'd highlight the augmentation there and with custom extractions, which really lets you pick any arbitrary term and show that. That, I think, instead of an AI super highlight, right, because lets users define what they're most interested in. From a workflow perspective, I'd say the agreement desk, which is, in essence, imagine, instead of today, everybody e-mailing back and forth, everybody loses track of their revisions of the document. Now there's a single hub where all the -- the status is continuously updated. Everyone has visibility. There's a perfect audit and compliance record, and it's integrated into the tools that people are already using. So they can submit things via e-mail, auditors can work in word as they prefer, everything can be posted back to Salesforce or SAP or whatever, and there's constant visibility end-to-end. And AI is integrated. It triggers all the other pieces. I think that's going to be super compelling. So that one, I think, is very important. And then I'd say for customer experience, you saw Fidelity on stage. So Fidelity is obviously one of the world's largest investment in wealth management firms, but literally, investment management firms at every size and scale have massive problems with onboarding customers or changing their authorizations. Many of you probably experienced this yourselves that sometimes they even sent your printed documents or they'll send you 10 different e-mails and you have to go somewhere and post a different -- post some identity document or whatever. All of that brought into a single hub, all the data flows from the systems into the forms are entered once are audited with various data verification methods and then post it back once completed. That's a total game changer. It's applicable in wealth, but it's also applicable in telecommunications and government services and health care. All of those cases are where you're trying to onboard an individual. So those are the 3 of my favorites. As you saw in the auditorium, the identity verification thing is very evocative and it's a really nice add-on pillar to that last one in particular. So maybe that's the fourth.
Matt Sonefeldt
executiveYes. There's a lot of value that's about to be delivered to our customers. With that, let's open it up to questions. If you don't mind, somebody who's going to bring a mic to you. Can you say your name and the firm that you were forward to just so that we have that connection point. Let's go right here. And Kate and team just feel free to hand the mic to anybody as well along the way.
Darren Baker
analystI'm Darren Baker from PRIMECAP. We're a shareholder and excited about all the announcements and the enthusiasm clearly coming out of the presentation today. Maybe on IAM obviously, Paula, I'll kind of direct this question to you a little bit. This feels like unlike a lot of software products that are on the market, this feels to me like a product that on some level, maybe could kind of sell itself. I don't know if you would agree with that perhaps but it sort of seems like people are -- who work in agreement workflows, they can kind of grasp the value proposition very immediately, right? And I think we got a little taste of that as we're in the keynote this morning. And so if you would agree with that kind of claim, I just wonder how you think that, that, I guess, fits into that kind of 3-pronged strategy around your go-to-market that you summarized a few minutes ago, right? Will this be readily available for a self-service customer to sign up for whenever they're ready to adopt it? Do you think that partners will be kind of ready to go out of the gate to take advantage of the opportunity without requiring a year or two to kind of get on board and get into the motion. Are the direct sales team, like are they all pretty much ready and they're out there taking advantage of the opportunity now? Or how should we think about sort of the readiness of those different channels within the sales motion to get this out there and really allow customers to understand and adopt it, just given the very large size of your customer base that you referenced earlier.
Paula Hansen
executiveWell, we're really happy on the self-serve side. We did just launch last week, April 9, IAM is available to our self-service customers. So it's early days for that, but we're already taking in the signals and really learning to your point about what does it take for a nonhuman assist sales cycle to look like with IAM. So we're super excited about that. There are definitely value propositions that people can understand really quickly to your point, that whether it's a human or a marketing message or one of our partners delivering people can glom on to it really quickly, right? Navigator is the most obvious one. I haven't met an organization of any size yet that says, "Oh, yes, I have a handle on all my agreements. I know exactly where they are, right? Nobody says that. So the Navigator proposition is very easy for people to understand. Generally, the workflow proposition is very easy for people to understand because if they're in the process themselves today, they see how disjointed it is. How many manual steps there are, the number of systems that they connect into and how workflow could really benefit them. And then the last one, while they may not yet know what's possible with it. They do want to know what the data and the agreement is and are. In many cases, they have a couple of ideas right off the bat of the data that they want to access and extract. But then what's possible from that is just sort of boundless. So you're right that there are things that are clear that if we get our message right, whether it be on our web, through our partner, self-serve, et cetera, or a seller being crisp, those are important. As you move up the segmentation of the customer base, there is definitely going to need to continue to be some level of human collaboration, right, to understand the process from end to end because again, this is an end-to-end platform that has not really been served in the way that we're serving it today. When you think about it across all the departments from sales to HR operations, procurement, et cetera, again, really understanding that. You start getting into conversations like how do I manage the excess of that, right, across all of those departments? How does this fit into my security profile, how do I make sure that I can provide all the visibility for compliance and regulatory requirements. So I think that there's still some time on that clock where we're going to need to be able to have those conversations in detail. And so -- what you see, we made a big step towards in FY '26, and we're going to continue doing this as we go forward. If we can serve the more simplified use cases, more simplify to customers through self-service then we'll keep our sales capital, so to speak, focus on the more complex things. And look, I'm very clear that -- we are not necessarily needing to expand our investment in sales and marketing to pursue this opportunity. So it's really about how do we drive efficiency, leveraging all of these 3 channels that we have. And then the last comment that I'll make on our partners is they were really excited about the specializations that we announced yesterday. They, in many ways, can extend the value of the platform. They are vertically inclined in many ways. We serve all industries. They're often specialists and industries, so they can add their intellectual property or their service capability around it, just to make it resonate that much more in a given industry. And so we are very invested in the enablement of our partners and giving them deeper access into our product team and the DocuSign company more broadly so that they can carry a lot of this for us.
Allan Thygesen
executiveYes. Maybe I'll just add a couple of things to that. Look, I think it's almost implied in the 10,000 customer count, right, that at least in the SMB and mid-market, we've got a pretty good high-volume sales motion, and it's working. So we're very gratified by that. We were hoping for that, obviously. It's really the only thing that can work to that customer audience. But I totally agree with Paula that as you move up the stack, if you heard Jessica from Fidelity talk about all the integration and compliance issues, just in rolling out that one specific use case to enable their independent registered adviser to jointly execute an agreement compliant with Fidelity's process. That's what it looks like deploying to the Fortune 500. Now I want to flip that around, though, because it's common that everybody in the enterprise says, well, it's only that you should seek out complexity. I think that's a mistake. Enterprises want things that are easy to deploy. Enterprise want things that think delight instantly. Enterprises have tons of use cases that are relatively standard, and they want to deploy those. And so we're going to start with those. And then over time, yes, I mean, when we get to 800-page master lease agreements for big real estate investment company. Yes, that will be a more complicated task. And there will always be more human review on those types of transactions. But even large companies execute thousands of small vendor agreements. There are thousands of small customers. We can help them with that today. And so that's where we're starting. And then we're moving up from there. And we have a lot of graduating to do, I think, on the go-to-market side, as Paula is leading. Lastly, on the partner side, if we just focused on the system integrator side for a second, we have many different kinds of partners, but on the SI side. We have a really nice ecosystem of smaller regional SIs and a couple of big global ones, that have been partners with us for a while on the CLM business, which is a smaller part of our business. The challenge that they and we have had in our partnership in the past has been that our eSign business, it's too easy. It's a good thing for customers, but there's not enough for them to do. And so that was a big part of our business. It's a beautiful thing, but just we didn't lend itself as well to an SI motion. And our CLM business was much better, but was smaller and didn't have the full scale and scope of DocuSign involved. They have huge digital transformation and legal assistance practices today. But they have no platform on which to build those practices. And if you ask an SI, there's sort of a Goldilocks middle point where they don't want something that's too simple because then they can't create value. But they also don't want something that's a rebuild every time because then they can't scale it. What they want is a platform that they can build on top of. There has never been one for legal or for contracts. DocuSign is the natural company do that. They see that. So they're coming to us. Okay, we have to grow up to match up to them. But there's no lack of interest in anything. We're just trying to get ready to serve them and partner with them.
Paula Hansen
executiveYes. I mean to that point, I was in London last week meeting with a large SI, who's both a partner and a customer of ours, and they have put agreements as in their top 2 transformation initiatives across the firm as they go forward. I mean these are very federated organizations. They understand complexity with the best of them. And so the opportunity for us to be able to partner with them in a transformative way to kind of manage this from an end-to-end scale so that they could not only improve their operations, but then take that same example and story out to their clients to serve as advisers to that was a great conversation.
Matt Sonefeldt
executiveGreat. Lots of long-term opportunity. Let's go right back here.
Rishi Jaluria
analystRishi Jaluria, RBC. Just continuing on IAM, maybe what are the opportunities for increased verticalization of the platform, both for kind of specific departments or specific use cases, but also specific industries and maybe can that help in the motion of landing net new customers on IAM that were not previously DocuSign customers.
Allan Thygesen
executiveYes. I'll take that one very quickly. Look, our initial rollout of IAM is focused on a horizontal platform for agreements across functions and across industries. We still have a lot of room to run with that. I think what comes after that are the functional bundles, if you will, and go to market. And you can already see we're talking about IAM for sales, IAM for procurement, IAM for customer experience. And now that's more of a packaging thing, but over time, particularly as we build out an even deeper ecosystem of integrations and banking with every major banking core provider, as an example, then that starts becoming a more functional thing. And then lastly comes the vertical side. I think historically, we haven't had a tremendous amount of vertical focus, financial services, health care, government have been 3 that we've sort of identified for our go-to-market teams. And we've done some custom product builds for -- particularly in the financial services area. But it hasn't been a core focus. I think it will be a little while before DocuSign does that. But of course, we built a modularized platform where everything is available to be consumed as a service. So as an example, one of the things we discussed with partners yesterday is Navigator will be made available via API this summer. So you can now expose it inside of a Salesforce or an SAP or whatever your vertical applications. And we explicitly hope and want partners to build those vertical solutions out. So that's our strategy in that order. And -- but I don't think you should expect to see significant vertical bundles from DocuSign in the near to medium term.
Aleksandr Zukin
analystAlex Zukin with Wolfe Research. Allan, maybe actually a 2-parter, one for Allan and one for Paula. I think we were all taking it back a little bit by what I would describe as a surge of IAM kind of customer buying that 10,000 figure that you talked about as a keynote. Maybe just help us understand the early demand. Like what functionality are you seeing really resonate with that cohort of 10,000? What did you talk about today, the keynote kind of a similar question to what Matt asked you that you feel like is going to sustain that momentum? And then for Paula, maybe just we're all living here at a very uncertain time, very unique macro situation. I think it's the last time of the month I can ask this question. But how are you guys seeing, thinking and maybe demonstrating the resiliency of your model in a time of macroeconomic sensitivity?
Allan Thygesen
executiveOkay. So I'll take the first part. Okay, as Paula alluded to, I think the most compelling simplistic to explain and easiest thing to adopt is Navigator. We often have everyone's agreements already, right? So we can tell that or -- but if they have them on SharePoint or Box or whatever, we hopefully can upload that and there are number of folks who have done that. And it's instant value. I mean, one of the things I mentioned on the earnings call is people go live with IAM. In the same time frame, they've historically gone live with eSign under a month. That's just incredible, right? That just doesn't normally happen. And so the combination of the ease of explaining the value proposition and the ability to instantly deliver it is very powerful. So that's been the lead. Some of the things that require you or give you the opportunity to reimagine workflows that takes longer, right? So Maestro, I think, very powerful and sticky as we mature but you have to identify a workflow and decide you want to revise it, then you got to do the work, and so that takes longer. So I think we're feeling really good about it. And of course, I want to emphasize eSign is always part of IAM. So these are the vast majority of the cases, existing eSign customers who are thrilled to be continuing with their eSign journey with us and then adding this additional functionality. And so that gives me a lot of confidence in us being able to retain them because they're essentially making that decision. But as Bob mentioned, we're seeing really good demand from new customers who probably came looking for eSign. Let's be honest. We're still rolling this out and creating awareness. And so -- but we were able to say, well, maybe you should buy this broader solution and there's a nice premium on that. So that's very positive. Paula, do you want to take the second one?
Paula Hansen
executiveYes. I think on the macro piece, I sort of alluded to it in my introduction, one of the things that we're really fortunate to have is a large customer base across a wide range of segments as well as geographically distributed. So we don't necessarily have dependence on a singular industry or sector that would potentially expose us a little bit more to some of the things that are happening in the macro world today. So that's a big part of the opportunity and responsibility that I have is to make sure that we're pulling the levers to balance the opportunity as we look forward, and that's what we're doing.
Patrick Walravens
analystPatrick Walravens of Citizens. So Paula, because I also covered SAP and Alteryx. So it's kind of interesting, right? So this opportunity today compared to Alteryx, you joined in 2021, right, an SAP was 2019. How would you compare them?
Paula Hansen
executiveYes. I think -- so well, thank you for following along. So look, I think that DocuSign represents actually a really nice blend of both of those opportunities. And what did I learn at SAP, I learned the power of applications. I learned that to Allan's point, the customers are looking for systems to simplify their world, drive automation, drive efficiency, drive top line. And what did I learn at Alteryx, I learned that people really care about data and that when properly used, data turned into insights can drive better actions and better decisions. And so -- we have both of those in our hands here at DocuSign in terms of IAM being a platform, being an application, being a system that serves an end-to-end business process in the way that SAP does with their apps and through Iris and all of the ways that we've woven AI into the platform, we are absolutely going to put agreement data to work for our customers. So for me, it brings both of the value propositions to life. And certainly figuring out how you toggle the levers of the go-to-market to drive growth through both increased retention as well as net new ACV is something that all of those organizations care about and that I'm leveraging many of those same experiences that I've had there here at DocuSign.
Peter Burkly
analystPeter Burkly, Evercore. Here on behalf of Kirk Materne. So I appreciate taking the question. I wanted to just touch on sort of the interplay between IAM and CLM and sort of where IAM ends and where CLM begins. So it's a little context for the question is, you guys started with IA,M, North America, Australia, largely SMBs. Allan, you mentioned even a really big customer like Fidelity, they have plenty of agreement workflows that I am the great solution for. So I guess the essence of the question is, is it the right way to think about it where I am in sort of the light version of this platform solution and then you can upsell to CLM from there? Or just any color on that interplay would be awesome.
Matt Sonefeldt
executiveThanks, Peter. And one other element to an investor asked me a question the other day is are we directly selling IAM to CLM customers deployments and trying to move those deployments in FY '26. There's some of that facts behind the question.
Allan Thygesen
executiveA lot of pieces to that. Good question. I don't think it's exactly right what you said. So IAM is the replatforming of DocuSign, right? So all of the services now get sort of built or rebuilt on top of IAM. CLM is our enterprise addition for people who work in contracts all day. Legal, certainly, but also sales office and procurement office, people like that contracting officers. They have specialized needs. We have an industry-leading product, Gartner Magic Quadrant, and we think that it will be a long time, not forever, but a long time before that level of capability and sophistication of workflow customization comes to, shall we say, say, the native IAM platform. But we are absolutely letting CLM take advantage of increasing number of IAM services. So as Dmitri said on stage, I referenced this as well, we've already allowed you to access and call Maestro enabled services so you can trigger these workflows. Navigators coming to CLM customers later this year, the obligation management functionality we've built to get the top there as a whole orchestration aspect that connects all of our products. So you get the advantage of that. So I think if I'm a CLM customer, I get to take advantage of a number of these new pieces, right? Like just as we launched AI contract assist and CLM last year. And I can basically expand the scale and scope of my engagement with DocuSign. I want to stress that CLM has historically been focused on relatively narrow set of tasks complicated but associated with contract creation and review. I am as much broader than that, right? So it covers all of the business to consumer and business to individual onboarding and workflows that have never been touched in CLM, and CLM has not historically been an intelligent repository that could expose data to other systems, the platform aspect of DocuSign. So -- but it is a little bit complicated. It's complicated with even as I tell you now. Our goal is to continue to support the CLM platform for customers who need that and then offer them all the IAM services to the extent they want to take advantage of it. And then we sort of come up from below, if you will, with IAM for a mid-market customer, CLM was probably always overkill and we can meet a lot of those needs with IAM out of the box today. So yes, for some customers, we would move them over, if you will, to IAM. But if you're a large enterprise and you need kind of super complicated workflow and super sophisticated, customizable AI insights then CLM is the right solution for you, and we're going to continue to sell and support that for those use cases. But we've identified a very specific set of customers and needs for whom that's the right product.
Paula Hansen
executiveSo maybe if I can just add on how does that manifest itself in a go-to-market conversation. Today, we are sharing the IAM vision with all customers even when the ask is contract life cycle management because that can be a very generic term for many people, and it's obviously been around for a long time. So we share the IAM vision for all of those conversations. And then we can quickly sort of observe from a complexity level perspective, whether or not IAM can sort of solve for the needs on its own or whether we need some combination of IAM services and CLM. And then to Allan point, for existing CLM customers, the very first step of supplementing with these IAM platform services. And it's interesting yesterday at Partner Day, one of the partners said to me, in the enterprise space, in particular, this concept that it really will be even on contract life cycle managed instance in an enterprise is a bit of a facade at times as well, that there might be a more complex ones serving the more complex workflows that legal and procurement care about and then sales and HR is looking for something quite a bit more lightweight, right? And so that speaks to the breadth of the portfolio and sort of the opportunity for us to be really thoughtful about how we present those capabilities holistically across an enterprise.
Matt Sonefeldt
executiveGreat. I'm going to allow us to squeeze in one more. Caroline, do you have one?
Unknown Analyst
analystThanks so much for doing this. And I really appreciated the keynote and the extra data point on 10-K IAM customers. As you evolve the platform and you supplement with new features, how should we think about pricing evolving over time? Could net new customers and upsells from here maybe attach at a higher price point than current customers? Or will certain features be priced as add-ons?
Allan Thygesen
executiveI would say, first of all, we charge our premium for IAM today. In fact, you can't quote IAM without exception approval that's not representing an upsell from the baseline that the customer has. And it's a meaningful premium. I got to get into the specifics, but it's a meaningful premium. And I personally think that premium goes up over time as we expand into the enterprise and support more complex flows. But we'll just have to see. There's lots of work ahead of us on that front. In terms of the structure of the pricing, historically, as many of you know, the vast majority of our revenue has been people buying envelopes in certain package quantities. And given the much expanded functionality of IAM, I think in the long run, many customers will move to a more flexible model that allows us to deliver value, recognizing all the different aspects of the IAM workflow. So initially, for the SMB segment, we focus principally on a seat-based model with some agreement thresholds. I think as we evolve into the enterprise, you'll see some more levers for value differentiation, but going certainly beyond just the envelope and seat aspects. And you can imagine all the variations that you see out there today with AI-enabled services. It's easy to hypothesize about an optimal pricing strategy, but if you have a higher velocity sales motion, you want something simple that your salespeople and your customers can understand very quickly. So we focused on that with the SMB mid-market segment in the enterprise where things are more heavily negotiated, can accommodate a more sophisticated complex pricing model. So stay tuned. We're having those discussions, but we're not publicly sharing the full structure yet.
Paula Hansen
executiveMaybe one thing that just to add on to Allan's comments. So most of last year with IAM, we were selling it at the time of renewal. Again, great installed base wonderful opportunity to share the vision and have this sort of upsell conversation with our customers. So it was predominantly, if not exclusively at renewal time or for new customers. At the beginning of this fiscal year, we also announced a transition SKU. So we can talk to customers mid-contract now in the mid-contract eSign, and they can get access to the IAM capabilities that surround eSignature. We then co-term that contract to the eSign contract. And at the time of the renewable of that contract, then we have the opportunity for a full-fledged move over to IAM. So that just gives us more flexibility in the field because, again, we like the high velocity. And we also knew we want to get this highly valuable innovation in people's hands as quickly as possible. So I really like that we have multiple now entry points to be able to have the conversation.
Matt Sonefeldt
executiveYes, more flexibility as we go forward. With that, we are out of time. Thank you, everyone, for joining us. Thank you, Paula and Allan for doing the session and enjoy momentum. There's a whole expo floor and lots of breakout sessions. Where you can learn a lot more.
S. Kirk Materne
analystThank you all for coming and for your support. Appreciate it.
Paula Hansen
executiveThank you.
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